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What is the future of podcasting?
According to studies, around 50% of the population in the U.S. over the age of 12 are interested and listened to podcasts. This modern platform has essentially transformed the scenario for audio content, empowering and redeeming both listeners and creators. What is the future of podcasting? You are the right place to know the details about modern podcasting and its imminent opportunities.
Why are podcasts so popular now?
In an era of visual culture and swift technological progressions, the popularity of this meek medium of the podcast looks surprising. Major reasons are:
Multitasking opportunity: A major reason for the popularity of podcasts is their ability to save time for the listeners. Several studies found out that usually, people listen to audio blogs at their houses while traveling, at the gym, or while walking out. This implies that those who listen to podcasts are performing multitasking a majority of the time. Studies have shown that this multitasking pattern is the same across multiple locations across the country.
Easy access to the latest ongoings across the globe: With the ever-competitive market due to the emergence of media giants to the podcast world, the quality, and vastness of the content offered in podcasts is enhanced significantly. Stats and studies show that a major chunk of users who listen to these podcasts are interested in news. To be updated to the latest ongoings, people listen to podcasts on the same day or the next day and the majority of people listen to complete podcasts without stopping them abruptly. This is a huge opportunity, isn’t it?
Hub of Entertainment: Along with access to the latest ongoings and interesting topics, many listeners listen to podcasts when they feel the need for entertainment. There are multiple podcast categories such as food, music, thriller stories, sports, hobbies, etc are the major podcast topics that are highly listened to. Podcasts are highly entertaining since they offer highly diverse formats to the listeners. Availability of different video and live shows, fiction and non-fiction stories, conversations, interviews, late-night talks, etc is a feast to listeners. All these aspects make podcasts highly widespread in the current era and also have a great chance for further progress.
What is the future of podcasting?
The adaptations of podcasts are set to increase in huge numbers. There are already great innovations in the content present in podcasts due to the acceptance of listeners across multiple locations. Many such innovative podcasts have been recognized and have been felicitated across the globe for their soaring popularity and quality.
Data offers marketers a huge opportunity to offer innovative content. In the podcast segment, data-driven marketing is the new silver lining, as podcast creators can use these data insights to get a better knowledge of their listeners.
A significant portion of listeners will listen to a complete podcast meaning that listeners are interested in the engaging contents. Clever speakers will take the levels of podcasting to extreme levels. Studies found out that one of the major reasons why people are ready to listen to a complete podcast is they did not want to get back to their phones again. Interesting right?
Some engaging live shows get back listeners, creators, and marketers collectively, aiding podcasters to have a great unison that is responsible for the growth of the segment. Such networking events offer content makers an opportunity to mingle with some significant speakers, podcast peers from other channels, and similar brands. With a combination of advanced technology and techniques, live podcasts will let hosts and listeners join like never before via creative Q&A sessions, phone-in debates, contests, or live podcasts that are going to rock the market shortly.
But voice technologies are not limited to only creative speakers. Some of the advanced podcast voice assistants have given for swift and easy access to podcasts and music if you have an account. Shortly, voice business will nurture, reaching listeners like never before, as more investors will focus on offering a modified experience.
Traditionally content marketing had to find a clear way out of the poor contents piled in the stack and offer the best quality content to reach the crow innovatively. But due to the steep rise in technology and awareness among listeners, the podcast industry has no marks on this due to the quality content reaching the listeners due to the advent of the platform in recent years after content marketing was modernized. This medium usually draws a unique type of audience as reports have shown the podcast listeners are effective professionals, college graduates, and entrepreneurs.
The range of listeners will grow because of the introduction of advanced technology like Artificial Intelligence. Advanced AI translates audio to various languages while holding the same voice. Audio can now be translated into another audio without converting it into the text as a transitional medium. It consists of three steps of translation and it targets to curtail all the mistakes. When this technology will reach a large chunk of the audience, it will give a golden opportunity for podcast creators to gain over both local and global listeners.
More investors are getting interested to launch podcasts as the fame of podcasts has made them a great medium of brand marketing. However, podcasting can also be utilized effectively to enhance brand awareness, outline an optimistic brand image, link with your spectators, and ultimately convert them into profitable sales.
Final thoughts:
Grab the Mic Media is a creative podcasting consultation and production company that analyses and pulls guesswork out of the podcasting experience, takes your raw audio, and turns it into a podcast that will enthrall your listeners. The firm generates a sound, a narrative, and a product precisely that is engineered to your target audience and partner with you to know how to employ various marketing strategies to reach and grow your listening audience. We support our esteemed clients right from the beginning to generate a sound, a direction, and a narrative crafted to produce successful and sustainable shows.
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Don't regret Any dreams I chased... They brought me here... So they deserve respect!!!... I dont expect applause or effects... Or anything else I might get... Things finding focus In this chaotic head.... Done flying Trapeze Without a safety net... I'm all about gettin mine Without regrets... Its a Savage JunGLe Dangerous Paths we tread... I was born a LioN From the womb... Until the tomb... Fearless and Hungry I must bring home a Beast Financially.. So I can share it with my family The 1 thing that means the most to me.... As they deserve the best of me.] I'm ready for all of it Definitely... With Sight or Blindly... I can sing with all my might Notes soariN beyond my sight The voice is a Gift... I gotta make it count... Spiritually...truth be told... Its risiN from deep down Within me... Unbelievably I just have to train it... I chose it to Fear Flight... And I've wasted so much time... But Now I've tasted The Bright Lights... Now it must step to into its Right... Take Center stage Grab the Mic... Grab the Mic... DPoMLiVe... Gonna Rock the Mic... #dpomlive #speakmymind #timehascome #drummerlife #ddrumsusa #grabthemic #graxpappadios (at Rock All Out) https://www.instagram.com/p/CGxsKqjhpxN/?igshid=85zpp0gv4xem
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On this day in Robinson History, we took @yeenseen78 aka Emmitt da 3rd to a Donny McClurkin concert and we got put out! Ol Deac done got a'holt to a wireless mic and joined in the song trying to outsing Donny. Then he broke into a full testimony. I Kept pulling his shirt tail like "aye bro this aint a church service, you gotta chiiilll! aight bro they heard you gwone sit down'na" By the time security got to us he had the place rocking like it was his concert. If yall see Donny, tell him we sorry. We just some country boys that aint been no where. Ask him to please let us come back to his concerts. #thesejustjokesyall #HappyBirthday #bdaymeme #bdayroast #birthdaymemes #meme #memes #emmittda3rd #emmittrobinsoniii #8robinsons #untamedcreativebeings #gospelconcert #microphone #grabthemic #cutthemic (at The Rooted in Love Show) https://www.instagram.com/p/CF-GIyuDMuX/?igshid=6nj9r9o2c7gy
#thesejustjokesyall#happybirthday#bdaymeme#bdayroast#birthdaymemes#meme#memes#emmittda3rd#emmittrobinsoniii#8robinsons#untamedcreativebeings#gospelconcert#microphone#grabthemic#cutthemic
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We make the most of our moments. Live the moments and put your heart and soul behind it. Commit yourself fully to what you do. Don’t let your doubts and fears hold you back. We all have flaws and mistakes. Its what we do afterwards that counts. We are all meant to shine, so let’s shine together! #livebold #liveboldly #makeitcount #beyourself #reachyourpotential #reachyourpotential #reachforthestars #shinebright #shinetogether #musicislife #voice #vocalist #instavoice #instagramvoices #performer #performerlife #entertainer #musicinspiration #grabthemic #ownit #ownthestage #instaphoto #instaphotography #instavibes #instamoment (at North Vancouver, British Columbia) https://www.instagram.com/p/CFm5dS7A-CB/?igshid=1kdxmp3n1zgom
#livebold#liveboldly#makeitcount#beyourself#reachyourpotential#reachforthestars#shinebright#shinetogether#musicislife#voice#vocalist#instavoice#instagramvoices#performer#performerlife#entertainer#musicinspiration#grabthemic#ownit#ownthestage#instaphoto#instaphotography#instavibes#instamoment
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#GrabTheMic Tour starts March 27th at the Hilltop Pub in Norwalk, Connecticut Doors will open 8pm sharp | #OpenMic starting at 9pm | 21+ ID required | Guest $5 | Drinks Specials | Food available | Artist $10 entry fee which will include 2 songs on stage and Radio Promo on Smack'Em Radio. Sounds by DJ ILL WILL Tri State Hosted by Luz Marie | Headliner inquiries must go through Luz #ThinkOutsideTheBox We going for a ride this year. (at Connecticut) https://www.instagram.com/p/B9xYHmOFN-L/?igshid=1ksbf5ea43j0f
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#GrabTheMic Tour starts March 27th at the Hilltop Pub in Norwalk, Connecticut Doors will open 8pm sharp | #OpenMic starting at 9pm | 21+ ID required | Guest $5 | Drinks Specials | Food available | Artist $10 entry fee which will include 2 songs on stage and Radio Promo on @smackemradio Sounds by @djillwilltristate Hosted by @lz_marie | Headliner inquiries must go through Luz #ThinkOutsideTheBox We going for a ride this year. #talent #talentshow #showcase #tour #webreakrecords #weworking #smackemradio #explorepage check out the #website www.smackemradio.com https://www.instagram.com/p/B9clOknFTBJ/?igshid=3panzpe44z2b
#grabthemic#openmic#thinkoutsidethebox#talent#talentshow#showcase#tour#webreakrecords#weworking#smackemradio#explorepage#website
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#Reposting @chio_c_c Friday January 26, 2018 Indie Artist Showcase “Best Kept Secret Live” at H2 Studios. Music by @djbenhop1 Hosted By @shaiwill @mrflynt #indieartist #showcase #preformance #interview #independentartist #grabthemic #hiphop #trapmusic #randb #inde #freestyle #bestkeptsecret #305 #954 #miami #excitementradio #music #nyc
#randb#inde#indieartist#music#grabthemic#independentartist#bestkeptsecret#excitementradio#interview#trapmusic#305#954#miami#showcase#reposting#preformance#nyc#freestyle#hiphop
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Indie Artist Showcase “Best Kept Secret Live” at H2 Studios Hosted by @ayee.smitty @mrflynt @shaiwill Artist Come Out and Show Your Skills. #indieartist #showcase #preformance #interview #independentartis #grabthemic #hiphop #trapmusic #randb #bestkeptsecret #305 #954 #miami #excitementradio
#indieartist#trapmusic#bestkeptsecret#305#preformance#showcase#randb#interview#independentartis#excitementradio#miami#grabthemic#hiphop#954
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Today 4PM-9PM 🏆🎤 #artbasel #grabthemic (at Bar Nancy) https://www.instagram.com/p/B50tstRgK31/?igshid=17xd3czskhshw
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This week in Antwerp : 🛹Nokia Antwerp Skate Contrst🛹💥🎤Grab The Mic-OG,s edition🎤💥🎶FIRE IS GOLD festival🎶💥 #goingout #antwerp #thisweek #nokiaskating #skatecontest #parkspoornoord #grabthemic #mom #mamasopenmic #og #zomerfabriek #fireisgold #festival #hiphop #localtalent #inkeroever #aliazzouz #amradorjbayar #aminabelorf #djsahra #ayanakamura #broederliefde #zwangereguy #blackmamba #darrelcole #missangel #roedel #partytime #urbanbib #hiphoplives (bij Antwerp, Belgium) https://www.instagram.com/p/B1Wh-h_Iq41/?igshid=tr5bwe4potos
#goingout#antwerp#thisweek#nokiaskating#skatecontest#parkspoornoord#grabthemic#mom#mamasopenmic#og#zomerfabriek#fireisgold#festival#hiphop#localtalent#inkeroever#aliazzouz#amradorjbayar#aminabelorf#djsahra#ayanakamura#broederliefde#zwangereguy#blackmamba#darrelcole#missangel#roedel#partytime#urbanbib#hiphoplives
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Lessgetit! Tonight! @ironfistbrewingsandiego 6pm #spokenword #art #music #perfomance #piece #all #live #sandiego #california #barriologan #grabthemic #resistance #power #strength #invisible
#strength#sandiego#perfomance#art#piece#all#california#barriologan#power#resistance#invisible#live#music#spokenword#grabthemic
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Hi, I'm Dee. And I have a massive fear of public speaking... 😂😂😂 Ok even I didn't beleive that. But really its easy to grab the mic when you are surrounded by people you admire and look up to. And then you drop it because that's how it goes in the house of MerCorn! 🧜♀️🦄#BOOM! #teamgreen #notslytherin Ps. As any dermatologist could tell you, protect your skin and get a Full Skin exam yearly! #schweiger #schweigerderm #teasdg #dermatology #dermatologist #skincare #summit #work #worklife #grabthemic #dropthemic (at New York, New York) https://www.instagram.com/p/BuKJajcDfzK/?utm_source=ig_tumblr_share&igshid=uspm3wxntktd
#boom#teamgreen#notslytherin#schweiger#schweigerderm#teasdg#dermatology#dermatologist#skincare#summit#work#worklife#grabthemic#dropthemic
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#spankme#facedownarseup#bendoverbaby#upthebumnobabies#;)#harderfasterpoundher#bodyart#wankmaterial#grabthem#cheeks#cheeky
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#GrabTheMic Tour starts March 27th at the Hilltop Pub in Norwalk, Connecticut Doors will open 8pm sharp | #OpenMic starting at 9pm | 21+ ID required | Guest $5 | Drinks Specials | Food available | Artist $10 entry fee which will include 2 songs on stage and Radio Promo on @smackemradio Sounds by @djillwilltristate Hosted by @lz_marie | Headliner inquiries must go through Luz #ThinkOutsideTheBox We going for a ride this year. #talent #talentshow #showcase #tour #webreakrecords #weworking #smackemradio #explorepage check out the #website www.smackemradio.com https://www.instagram.com/p/B9clOknFTBJ/?igshid=1or7gakh89as9
#grabthemic#openmic#thinkoutsidethebox#talent#talentshow#showcase#tour#webreakrecords#weworking#smackemradio#explorepage#website
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What Is the Most Effective Way to Promote a Podcast?
Are you planning and looking for the most effective way to promote a podcast? Well, you’re in the right place!
Podcasting is one of the techniques to share data or information by means of #digital audio files online. These days, podcasting has become increasingly one of the most widespread and famous content delivery channels. And there are lots of ways to promote a podcast. But let me help you to identify and determine the most effective way to promote it!
Quality Content
First of all, you must have content that is valuable, unique, and consistent. One of the best ways to promote your podcast is through its quality content. Your audience will stick to you if the listeners are satisfied, entertained, and learn new things. Always bear in mind that the best long-term strategy to promote a podcast is by providing value with a strong relationship with the audience.
Of course, engaging podcast content takes time and work, but it’s worth the investment. So here are the things that you should know in building your content:
Be Yourself! – Being yourself is one of the best content you can offer to your audience. When you try to become someone else, the audience will certainly notice and your listeners can always tell if you aren’t truthful. This can give you a bad image.
Focus on your target audience- You cannot please everyone, so you should focus on the listeners that love the way you provide. You should focus on your listeners’ needs and enjoys.
Ask your listeners questions and report their responses- Let your audience feel that you appreciate them by letting them give feedback and suggestions. When your audience sees that you follow and accept their suggestions, it can build trust and make your image good to them.
Collaborate with others
“Two heads are better than one!” Collaboration of ideas can build great content! Working together can help share out your collective audiences, which can benefit everyone. The best way to collaborate is with influencers. Influencer marketing will grant you access to a larger audience, most likely bringing you more listeners.
Collaborating with others may include:
Podcast guesting- Podcast guesting is another intelligent way to promote your podcast. When you become a guest you can spread awareness and be known especially when you get a good guest. In this way, listeners and the audience can remember you more.
Invite a guest- Similarly, inviting famous or well-known guests on your own shows produces more appealing episodes and enhances a more lively and entertaining ambiance for your listeners. Be sure to create a podcast media for guests to easily share and be known by others.
Cross-Promotion with other Podcaster-. Keep in touch with other creators and ask them to set up a cross-promotion. It’s very simple: You will let your co- Podcaster mention you and of course in return you will also mention them on your show. It’s a mutual relationship that both of you will benefit from each other. Your goal is to be known.
Share your podcast on social media Platforms.
Social media is very popular these days. And one of the best ways to promote your podcast is through it, considering that almost all listeners are on social media. You can control these channels and use their popularity for your own benefit. One of the great strategies that you can do is to create lookalike audiences and remarketing your content. Platforms like Facebook allow you to build and target audiences for remarketing your content in a faster way.
Run Giveaways and Freebies
Running giveaways can be a very effective strategy in promoting your podcast. Giving free stuff, discounts, and gift certificates can greatly motivate your listeners. You may ask the participant to write a review or comment hashtags as part of the requirements to be able to make their entry. This will positively earn you more reviews, which will boost the social proof on your podcast.
Purchase Advertisement
Publicizing your podcast can be a great way to boost your growth if you have a slight budget behind you.
There are tons of different places you can pay to endorse your show. You may use the different platforms like Google and social media ads to newsletters and print magazines to promote your show. It can greatly boost your popularity!
But for those with little or no budget, however, a creative “Guerrilla Marketing” campaign might be the best option on this front!
Guerrilla marketing is a bizarre and entertaining way to market your podcast. This a low or no-cost alternative advertising strategy that allows you to participate with the public on a more personal and unforgettable level.
Guerrilla Marketing takes you outside and a more personal view. It is a strategy of meeting actual people who could eventually become your followers
Make your audio perfect
Poor sounding may distract your audience. It will give the audience the reason to stop following or tuning in. It’s a must that has the proper or best equipment that captures clearer audio that will make your recordings sounds perfect.
Create a Unique Virtual Brand
Artworks and other visuals should also be included in your podcast marketing plan. In fact, they are essentials and should be considered right from the start. Branding can help your audience to remember you faster. This podcast image or logo will be the first identifying element of your show, leaving your audience what they can get on your content.
Hire an editing Team or Make sure you have knowledge in editing videos or audios
The next important thing to consider is to have an exceptional editing team or producer. These days, where people are knowledgeable and skilled enough in technological skills, it’s not hard to produce a great production team that can assist your production. Make sure you hire an editing team who will be responsible and in charge for producing, creating, editing, and promoting the content that goes along with the podcast itself. Post-editing is very hard and can be time-consuming and frustrating. It is best that you have your team with you!
A simple tip to remember!
Promoting a podcast is a trial and error process. Finding the right podcast strategy requires testing a few different plans to see what sticks for your show. It takes creativity and persistence to consistently be followed by your audience.
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#Reposting @chio_c_c Friday January 26, 2018 Indie Artist Showcase “Best Kept Secret Live” at H2 Studios. Music by @djbenhop1 Hosted By @shaiwill @mrflynt #indieartist #showcase #preformance #interview #independentartist #grabthemic #hiphop #trapmusic #randb #inde #freestyle #bestkeptsecret #305 #954 #miami #excitementradio #music #nyc (at H'2 Studios of the Arts)
#hiphop#freestyle#excitementradio#trapmusic#nyc#reposting#inde#indieartist#miami#bestkeptsecret#interview#showcase#grabthemic#305#music#randb#954#preformance#independentartist
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