#global influencer marketing agency

[influencermarketingcampaigns]

Brandly Global | Creative Influencer Marketing Campaigns for Maximum Impact

Explore Brandly Global's successful influencer marketing campaigns. Boost your brand's visibility and engagement with customized strategies tailored to your audience. See our work today!

[sociallypowerful]

Website : https://sociallypowerful.com/services/influencer-marketing-agency

Address : 30 Wall Street 8th Floor, New York, NY 10005

Phone : +1 407-374-3011

Socially Powerful, founded in 2017, stood as pioneers of the influencer marketing industry. Today, we are a global, award-winning leading social and influencer marketing agency with offices in the UK, US, Europe and Middle-East.

Business mail : tellmemore@sociallypowerful.com

[publicrelationsglobalnetwork]

Fostering Global Reach: The Power of an Independent PR Agency Network and International PR Firm

Welcome to the dynamic world of global PR, where boundaries blur, cultures collide, and communication transcends borders. In this interconnected digital age, the power of an independent PR agency network coupled with the expertise of an international PR firm is a game-changer. Join us as we explore how collaboration within our network and leveraging resources from our international partners can amplify your brand's reach and impact on a truly global scale. Let's dive in!

The Collaborative Strength of an International PR Firm within Our Network

Within our network, the collaborative strength of an international PR firm shines through in its diverse expertise and global reach. Each agency brings a unique perspective and skill set to the table, enriching our collective knowledge and capabilities. By tapping into this wealth of experience, we can craft innovative strategies tailored to specific markets and audiences worldwide. The synergy created by working closely with international partners fosters creativity and cultural insights that are essential for effective communication on a global scale. Through seamless collaboration, we can navigate the complexities of different regions, languages, and media landscapes with agility and precision. This unified approach ensures that our clients receive comprehensive support that resonates authentically across borders. Together, we form a powerful network capable of delivering impactful campaigns that transcend geographic boundaries. The shared passion for excellence drives us to push creative boundaries and exceed expectations in every project we undertake.

Leveraging the Resources of Our International PR Firm in the Network

Our leading international PR firm within the network offers a wealth of resources that can be leveraged to enhance global reach and impact. With offices in key markets around the world, we have a deep understanding of local cultures, media landscapes, and consumer behaviors. By tapping into the expertise of our diverse team members across different regions, we can tailor our strategies to resonate with specific audiences on a global scale. From conducting market research to crafting compelling narratives, our collaborative approach ensures that every campaign is well-informed and targeted for maximum effectiveness. Furthermore, our access to an extensive network of media contacts allows us to secure placements in top-tier publications worldwide. Whether it's securing coverage in leading industry journals or getting featured on popular online platforms, our connections help amplify your brand's visibility on a global stage. In today's interconnected world, having the support of an international PR firm like ours can make all the difference in reaching new audiences and driving business growth.

[ladyhusle]

What is Digital Marketing?

🚀 Welcome to the age of digital domination! Unleash the secrets of 'Digital Marketing Unleashed: A Precision Revolution for Business Domination in the Digital Age'! 💡✨ #DigitalRevolution #BusinessSuccess

What is Digital Marketing? Digital Marketing Unleashed: A Precision Revolution for Business Domination in the Digital Age “Dive into the relentless world of ‘Digital Marketing Unleashed: A Precision Revolution for Business Domination in the Digital Age’ and discover the strategic prowess that turns every click into triumph. From sniper-like precision targeting to global reach and real-time…

[globalfoxevents]

Maximize Business Growth with an Influencer Marketing Agency in Gurugram

In today's digital era, where social media dominates the landscape, Influencer Marketing in Gurugram has emerged as a powerful strategy for businesses aiming to expand their reach and connect with a broader audience. Gurugram, a bustling hub of business and innovation in India, is home to a growing number of influencer marketing agencies that can significantly contribute to the growth of your business. Let's explore how partnering with an influencer marketing agency in Gurugram can propel your brand to new heights.

Tap into a Diverse Network of Influencers

Gurugram, being a thriving business and technology center, is home to a diverse range of influencers across various industries. An influencer marketing agency in Gurugram as a global fox events company can leverage its network to connect your brand with influencers who align with your target audience. This ensures that your message reaches the right demographic, increasing the chances of meaningful engagement and conversions.

Localized and Targeted Campaigns

Understanding the local market is crucial for business success. An influencer marketing agency based in Gurugram possesses valuable insights into the regional nuances, cultural trends, and consumer preferences. By crafting localized and targeted influencer campaigns, your brand can resonate more effectively with the Gurugram audience, leading to increased brand awareness and loyalty.

Strategic Content Creation

Influencers are skilled content creators who have mastered the art of engaging their followers. An influencer marketing agency in Gurugram collaborates with influencers to develop authentic and compelling content that seamlessly integrates your brand message. This user-generated content often feels more genuine to the audience, fostering trust and loyalty.

Enhanced Credibility and Trust

Consumers today place a high value on authenticity and peer recommendations. Partnering with influencers through an Influencer Marketing agency in Gurugram allows your brand to benefit from the credibility and trust that influencers have built with their followers. This trust can significantly impact consumer purchasing decisions, leading to increased sales and brand loyalty.

Data-Driven Campaign Optimization

Influencer marketing agencies employ data analytics tools to track the performance of campaigns. This data-driven approach enables constant optimization, ensuring that your investment generates a positive return. Influencer marketing agencies in Gurugram can provide detailed insights into the effectiveness of each influencer collaboration, allowing for strategic adjustments to maximize impact.

Expanded Digital Presence

Gurugram's influencer marketing agencies are well-versed in navigating various social media platforms. By strategically selecting influencers across different channels, such as Instagram, YouTube, Twitter, and TikTok, your brand can achieve a diverse and expansive digital presence. This multi-channel approach amplifies your message and allows you to connect with a broader audience.

Event and Launch Amplification

Gurugram's influencer marketing agencies often have established relationships with influencers who specialize in event coverage and product launches. By leveraging these partnerships, your business can generate buzz around new products or events, reaching a wider audience and creating anticipation among consumers.

In conclusion, collaborating with an influencer marketing agency in Gurugram can be a game-changer for your business growth. From tapping into a diverse network of influencers to crafting localized campaigns and leveraging data for optimization, these influencer marketing agencies like Global fox events company bring a wealth of expertise to the table. By harnessing the power of influencers in the dynamic digital landscape of Gurugram, your brand can achieve heightened visibility, credibility, and ultimately, sustainable business growth.

[techramonic]

The Game of Common Interests: The Symbiotic Relationship of Terrorism and The Media

Mass media and terrorism have developed an interdependent relationship. The media is the terrorist’s breath of fresh air, and it is the lifeblood and sustenance of terrorism, where the media often capitalizes on the public's confusion, intrigue, and paranoia following terrorist attacks by producing sensationalized news that captures widespread attention. This dynamic, however, plays into the hands of terrorists, who exploit the extensive coverage to spread the agency of their extremist agendas and beliefs, particularly targeting and influencing vulnerable audiences, such as the youth. Professor Taha Najem of Naif Arab University had described this relationship as “symbiotic”.

In Najem's own words:

"As for the extremists, they precisely calculate the scope, location, and timing of their attacks to generate ample media attention,—or in other words, to generate advertisements for their messages on a global scale. The broader and more prolonged the media coverage of terrorism turns out to be, the greater the terrorists' feelings of accomplishment, influence, and power." (Najem, 2017).

Bruce Hoffman, the Director of the Center for Security Studies at Georgetown University said:

"Only by spreading the terror and outrage to a much larger audience can the terrorists gain the maximum leverage potential."

Najem argues that the relationship between the two can be understood through the media's tendency to capitalize on horrific tragedies. It often uses these as newsworthy scoops that not only provide information but also serve as marketing opportunities and profitable publicity. In some instances, the media may unintentionally promote terrorist operations by offering excessive coverage, which is driven by their own incessant need for fame, power, money, and influence. This aligns with the perpetrator's likeness, where some stage attacks often with the sole purpose of gaining publicity and creating propaganda rather than resolving political demands.

Researchers have established that media coverage is pivotal to the success of terrorist attacks, with the scope and intensity of coverage often being more important to terrorist groups than the quality of the reporting. However, this perspective can also be overly simplistic, as it overlooks the complex relationship between media coverage and public reaction. It also fails to consider that not all terrorists prioritize publicity over their other tactical or political aims. Additionally, the complex interplay between the media and terrorism cannot be fully understood without considering the role of the state. 

Not only does this occur in mass media, but also creating trends within specific online communities. From this, we can see how there is a benefit in both parties: terrorists gain the publicity they desire, while the media profits from the heightened public interest, increasing the influx of coverage because of the heightened value. Furthermore, many individuals drawn into terrorism have been influenced by channels, websites, magazines, and other forms of media that promote bombings and suicide missions, highlighting the powerful role media can play in the recruitment and radicalization process. With this, here are some ways in which the media benefits terrorism, and vice-versa. Allowing media prevalence through marketability and terrorism through radicalization. 

World Trade Center Bombing, 2001.

On September 11, 19 terrorists from al-Qaeda hijacked and attacked the World Trade center, following four coordinated bombing-suicide attacks against the U.S. There were 2,996 deaths and approximately 6,000 injured. Over the past two decades after the attack, mainstream media audiences have witnessed a significant shift in how news was presented: the rise of dramatic and emotional storytelling, or what can be termed as "public drama."

This approach has increasingly dominated the media landscape, being a central focus on various platforms: lead stories on news programs, main broadcast discussions, and bold headlines on newspapers. This had become a prominent framework for delivering news, particularly in television, due to its entertainment-like qualities. By simplifying complex stories into easily-digestible and compelling narratives with vivid images, the audience is more engaged. News organizations and media professionals favor this dramatic approach because of the direct and cost-effective production. 

The 9/11 attack is a prime example of this trend. When news broke of a plane crashing into the World Trade Center, broadcasters were initially unprepared for the unfolding catastrophe and the dramatic and chaotic nature of the events presented challenges in conveying the news. With initial coverage featuring footage of billowing flames and smoke from the collapsed towers, the explosion of the Pentagon, and the emergency response—all were easily committed into the viewer's memories. These images captured the raw scale of the disaster and its immediate aftermath. The people were confused, afraid, and intrigued—then they became invested. Thus, the sensationalization of news was adapted.

Oklahoma City Bombing, 1995.

On April 19th, just the second anniversary of the end of the Waco siege, domestic terrorists Terry Nichols and Timothy McVeigh detonated a nitrate-fuel oil bomb in the Alfred P. Murrah Building, claiming 168 lives and injuring  680 others.

Timothy McVeigh was one of America’s most notorious domestic terrorists, and with his involvement with the crime, he was then sentenced to death by lethal injection. In June 2001, the Federal Bureau of Prisons was responsible for the execution of McVeigh.  Linda Smith and John Roberts, in their journal article, delve into one significant instance where media demands placed a heavy burden on the Federal Agency. During this time of McVeigh's execution, the Bureau faced a difficult dilemma: balancing the need to facilitate media coverage of the execution while ensuring the safety and security of the maximum-security penitentiary where it was conducted.

This situation highlights a broader paradox faced by many federal agencies. They are tasked with providing information to the media while simultaneously navigating ethical, budgetary, and legal constraints that limit their engagement in traditional public relations activities, such as advertising and lobbying, common in the private sector. Public affairs officers are legally obligated to release non-sensitive information, yet they must carefully avoid disclosing material exempt under the Freedom of Information Act and Privacy Act, as individual officers can be held criminally liable for such breaches. This tension between transparency and security underscores the complex challenges these agencies must navigate in their public communications.

Boston Marathon Bombing, 2013 and INSPIRE MAGAZINE.

On April 15th, exactly on America's Patriot's Day, Tamerlan and Dzhokhar (Jahar) Tsarnaev detonated two pressure cooker bombs at 2:49 p.m., just a few of hours after the winner completed the Boston Marathon, totaling to 6 deaths and 281 injuries.

Jahar had a fascination with fireworks and explosives, while Tamerlan exhibited early signs of radicalization.  Although there were no proper links of the two to terrorist groups, Jahar had revealed that the two obtained plans from Inspire, specifically its first issue revealing a step-by-step recipe on creating pressure cooker bombs or Improvised Explosive Devices (IEDs).

Inspire is an English online magazine published by al-Qaeda in the Arabian Peninsula (AQAP), infamously known as the group that perpetrated the 9/11 and PAL 434 attacks. The magazine is one of the many ways AQAP spreads its online agenda. Both international and domestic extremists have been motivated by radical interpretations of Islam and, in some cases, used its bomb-making instructions in their attempts to carry out attacks. 

The insurgence of the 'Jihadi John Slideshow Trend'

During the period of 2014, youtube videos uploaded by the Islamic State of Iraq and Syria (ISIS) started surfacing on the internet. This was characterized by a series of masked militants criticizing the American or British government and then tying in the statements by the gruesome beheadings of hostages, ransoms, and soldiers.

Terrorists had often used their media presence as a driving force to influence the youth into affiliating themselves with terrorist ties. One of these was Jihadi John, unveiled as British militant and Kuwaiti-born Mohamed Emwazi. In these videos, Emwazi is often seen looming over the camera holding a knife and standing next to a kneeled hostage. He ends every video by beheading his victims. One of his most famous videos was the beheading of American Journalist James Foley.

Around June 2010, Emwazi was detained and in the middle of 2020, the insurgence of the “Jihadi John Slideshow” trend had reached tiktok. While the origins of this trend still remains obscure, this has left a lasting impact on the youth. Often, the demographic consisted of teens, specifically young males, who romanticized and glorified the acts of violence portrayed by Emwazi and the aesthetic of militaristic weaponry. Many had credited this behavior to “edgy” standards and humor, however, this idealism was proven to be more unironic than it seemed. Eventually, in the proceeding years, the trend had died out, however, it had came back a few times during period intervals of 2022 to 2023.

This trend had also harmfully villainized harmless ideologies, distorting these ideas to the point where it is repulsing for the public’s perception. An example of this is the concept of Jihad, where it is essentially the Islamic philosophy of struggling to defend the religion and attaining peace within the community  and outside of it. It promotes the unity and solidarity of individuals where militaristic action is only done as a last resort of intervention. Often, Jihadi groups such as al-Qaeda and ISIS have spread distorted and extremist versions of this ideology, creating a brand new concept of utilizing violent militaristic resistance to protect Islam. With this dangerous approach, muslim communities are stigmatized, discriminated against, and stereotyped. This is especially harmful because it is a large problem that affects the community in various ways, especially when terrorists rebrand concepts initially striving to attain peace as acts of hatred and war, tainting a beautiful religion with images of violence.

Conclusion

Circling back to Prof. Najem’s analysis, without the media’s attention and focus, terrorists are unable to achieve any of the following four objectives: (1) recognition of the group name or ideology, (2) ability to communicate with supporters, (3) communicate with members of the local government, (4) and depict itself as a legitimate political alternative to the current governments. To conclude this essay, the relationship between mass media and terrorism is a complex and interdependent one, where the intricacies of both entities should be carefully observed and analyzed to unravel the deeper connections between the two.

While some researchers argue that media coverage is essential for the success of terrorist attacks, this view is sometimes overly simplistic and does not fully capture the intricate relationship between media portrayal and public reaction. Additionally, not all terrorist groups prioritize publicity over their other objectives. The symbiotic relationship between the media and terrorism is further complicated by the role of the state, which must balance transparency with security.

Several case studies, including the Oklahoma City Bombing, the Boston Marathon Bombing, and the rise of figures like Jihadi John, highlight the ways in which media coverage can both shape and be shaped by terrorist actions. These examples demonstrate how terrorist groups leverage media to spread their message and recruit new members, while the media, in turn, benefits from the increased attention and revenue generated by such coverage.

Ultimately, this relationship underscores the powerful role that the media plays in both perpetuating and combating terrorism. The challenge lies in finding a balance between reporting news and preventing the unintentional promotion of extremist ideologies.

[manic-maniac-man]

Julius

SS09 interview

Held on the first day of the Paris menswear cal endar, the first ever runway show from Julius was staged in a theater in the 11th arrondisement. At backstage, 30 minutes before it was due to start the models and staff resolutely made their final preparations for the show. On one side, Tatsuro Horikawa was giving an interview to a European journalist. With his face occasionally breaking out into a smile, he exuded not even a hint of unease or nervousness, displaying nothing but total com posure

Despite the pressure of staging his first run- way show in Paris, Horikawa says he didn't feel under pressure

"I wasn't particularly in a combative mood because it was a fashion show, I kind of viewed it as a 'presentation on the runway more than any thing, he says, adding that he was especially focused on the casting of the models. "The image of Jullus was established for powerful clothes that are shown on strong-looking models. But, his cheice was quite unexpected. The models were all innocent-looking schoolboy types."

The basis for his casting selection was strongly influenced by the location of the show.

"Because we were showing overspas, I was proactively conscious of the aesthetic of European elegance. Up until now I have been putting strength to the fore, but determination, prettiness and beauty were the kind of sensibilities that I valued most. I was able to communi cate my vision well to the hair and makeup artists and they were able to capture my vision to a greater extent than I had expected maybe 150%. Because we were showing in Paris, I really wanted to incorporate my worldview as best I could. I suppose it's a different sensibility over there than to here in Japan."

Jullus has been showcasing is work in Paris since the 2008-09 Autumn & Winter season, making this latest effort ity second martie to the French capital. One of the main reasons for staging a show this timo was that the reaction to the last collection was extremely favorable and the PR agency they hired strongly red them to do a show.

Regarding his label's prospects, Horikawa is upbeat. "We don't want to limit ourselves to Paris we want to develop globally he says "We've been looking at the export market for a while now, so things that had been difficult in Japan up to now have been incorporated without much resistance, and it feels like we've finally cleared a lot of things up. The reaction from Berlin, London and other places where we find a lot of culture that we like has been very positive, to we're very happy about that. Especially in Germany we feel a very powerful energy, so we are thinking about doing something special there.

[not-goldy]

I'm open to discussing Jimin or Tae or any other member not getting as much push as Jungkook- in a way that does not negate JKs achievement.

But rather than look at things in a one dimensional way where Hybe is the big bad wolf and everyone else is being treated unfairly i like to look at it as a multilayered complex situation bearing in mind I have limited access to the inner workings of the company and the fact I, none of us, are Privy to the contract between the boys and the company.

Because at some point we have to recognize that Jimin is not quitting hybe or firing hybe and keeps renewing his contract with them choosing on his own volition to have them serve him as his agent, management, record label.

At some point he would have to pack his bags and walk away.

He has agency and autonomy and any analysis of his situation should factor that in.

Then there is the external factors such as whether Like Crazy is the song Jimin wants to break through the western market with.

Whether face is the album he wants to put on out there.

For a company that picks and chooses which songs to push and which to let simmer- if you've been in the Fandom for more than a year- you'd know it's not all songs of BTS the company pumps money into or pushes hard into the west.

We can talk of Dynamite or most of their recent English songs that were intentionally produced to get them into Grammy. I recall Koreans complaining heavily how disconnected they'd felt as they couldn't connect with those songs.

I also seem to recall people out in these streets mocking them and calling them Anglo pop Koreans and sell outs and how they missed their Korean songs and blah blah blah.

None of those English songs were marketed heavily in korea.

Compared to Be, which most of us felt was not pushed much in the west because the lyrics and theme spoke better to the Korean Japan markets.

At some point, we need to THINK about these METRICS and how they influence the decisions of the company and the direction of the member's promo.

I really be losing my patience explaining some of these things over and over I swear.

Like crazy came in two versions which seems to imply Jimin was well aware of the fact there are different markets and the two versions, an all English version and Anglo kpop versions suggest he had intended LIKE CRAZY NOT PRIMARILY FOR A WESTERN AUDIENCE BUT THE GENERAL AUDIENCE.

He is credited as the 1st Solo kpop artist to hit a BB1 with a Korean song....

The only other artist to achieve this to the best my knowledge is BTS with their life goes on which wasn't even marketed to the west per se.

do yall see how fucked up yalls rants are or do I have to spell it out further

Bts, hybe they cater to different markets at different times. They have specific markets and general launches or markets. There are times they target a specific market other times- like in JMs case with like crazy original, they target a general market.

Being pushed in the western markets does not make one a global superstar. If it were the case them BTS WOULDN'T BE THE BIGGEST BOY BAND IN THE WORLD because where is their push into the western market show me. SHOW ME.

RM has talked about this too.

When they make songs in Korean they don't intend it as pop songs or hype songs as he puts it.

English songs are meant to help them break into the US or western markets.

They could make Spanish songs or Japanese songs in order to break into specific markets but that comes at a cost of their brand and their identities as explained above by RM.

Safe to say they know and understand the market implications of the songs they make and the target audience of those songs.

Jimin gave us an English version of LIKE CRAZY not as his MAIN ORIGINAL SONG

His original was in Korean- DO THE MATH AND TELL ME WHY HYBE SHOULD PUSH A SONG NOT INTENDED FOR A SPECIFIC MARKET INTO THAT MARKET WITH ALL THEIR RESOURCES

Like I said, yall jx seem to have zero understanding of the inner workings of the entertainment industry, basic marketing and common sense is lacking 🙄

Talking bout Jimin can be the next big thing too- if you don't shut up

HE IS ALREADY THE BIG THING NOW

Tired of yall

IF JIMIN COMES FOR THE WEST YOU'LL KNOW

MARK MY WORDS

Yall cannot in one breath praise him for remaining true to himself and his roots while in the same breath complain he's not being westernized enough by his company to push him into the west.

You are the same people who will come crying about Jimin selling out and selling his soul and not singing Korean songs and how you miss his Korean songs if he goes full on west mode just as you doing to Jungkook.

Also just because an artist is heavily marketed in the west don't MAKE HIM A GLOBAL SUPERSTAR.

TP BE A GLOBAL SUPERSTAR YOU MUST HAVE GLOBAL APPEAL.

Your over emphasis on the west as measure of success is nauseating.

BESIDES I'M THE LAST PERSON OUT HERE YOU FOLKS SHOULD BE HAVING THIS CONVERSATION WITH.

I ALREADY PREDICTED THEY'D GO SOLO AND JUNGKOOK WOULD BE PUSHED IN JAPAN OR THE WEST GIVEN AS HE DIDN'T HAVE MUCH LOCAL APPEAL WITH KOREANS CONSTANTLY SCRUTINIZING HIM FOR HIS TATTOOS AND NON CONFORMING CHARACTER.

To me it's a win win situation fuck off

Leave me alone

[droctaviolovecraft]

"Stick it up Uncle Sam's ass."

ANM-538 - "September 11 and How I Started to Evade Taxes"

Danger Level: Helper 🔵 | Uncontained ❌️

Responsible Researcher: The Eleven Counselors

Anomaly Type: Event, historical, terrorist, economic

Confinement: ANM-538 is to be stored in a secure digital file within the Institute's archival database. Access to ANM-538 is limited to personnel with Level 5 clearance and above. The information contained within ANM-538 must not be disseminated to the public or unauthorized personnel under any circumstances. Any personnel caught discussing ANM-538 outside of Institution channels will be immediately terminated and their records expunged.

MOTHRA operatives embedded in Brazilian media are to monitor and suppress any mention of Celso Portiolli and the "MOTHRA Institute" in connection with ANM-538-related events. A cover story involving an unrelated financial investigation is to be used to discredit any journalists, influencers, or individuals attempting to uncover the truth.

Description: ANM-538 is an anomalous document titled "September 11 and How I Started to Evade Taxes", written in Portuguese and attributed to Brazilian television presenter Celso Portiolli. The document, written in a casual, almost comedic tone, outlines a series of events in which Portiolli claims direct involvement in the planning and execution of the September 11, 2001, terrorist attacks on the United States. In addition, the document also introduces our MOTHRA Institute, as an alleged clandestine organization that Portiolli claims was responsible for orchestrating the attacks as a revenge for past US attacks on Japan and part of a broader plan to destabilize global economic systems.

Portiolli has been recruited by MOTHRA in the early 1990s after he demonstrated exceptional skill in evading taxes and exploiting legal loopholes during his career in Brazilian television. MOTHRA recognized Portiolli's talents and integrated him into our operations, eventually tasking him with overseeing "Phase Zero," which culminated in the September 11 attacks.

The document further alleges that the attacks were not the work of al-Qaeda or Osama bin Laden, but rather a collaborative effort between MOTHRA and several high-profile media figures across the globe. Their aim was to create a global event of unprecedented scale, thereby providing MOTHRA the opportunity to manipulate financial markets in the aftermath of the tragedy.

Portiolli's played a pivotal role in coordinating the attacks, specifically in the strategic use of media to frame the events in such a way that both governments and citizens would focus on Middle Eastern terrorist groups rather than the true culprits. Furthermore, the document suggests that the attacks were also designed to create the necessary conditions for the MOTHRA Institute to engage in massive financial fraud and tax evasion schemes on a global scale, using the ensuing chaos to obscure their activities.

Key Claims from ANM-538:

Celso Portiolli was allegedly introduced to ANM-538-1 during a television program planning meeting in São Paulo in 1993, when representatives from MOTHRA Institute approached him with a "business proposition."

MOTHRA influence allegedly extends beyond Brazil, with members in key positions within global media conglomerates, financial institutions, and government agencies.

Portiolli describes a series of secret meetings between him, MOTHRA operatives, and high-profile media figures from various countries leading up to the attacks. These meetings allegedly took place in remote locations, including uncharted islands and hidden underground facilities.

ANM-538 includes detailed descriptions of how MOTHRA controlled media narratives and influenced stock markets following the attacks to ensure financial gain.

The document ends with Portiolli expressing pride in his role within MOTHRA Institute, followed by a series of bizarre tax-evasion strategies that seem to defy normal economic principles.

Addendum ANM-538-A:

Following our documentation of ANM-538, we discovered that agents of another unknown secret foundation agents were dispatched to investigate the authenticity of Portiolli's claims regarding his involvement with ANM-538. Upon questioning, Portiolli denied all knowledge of ANM-538 and insisted that he has no connection to any such organization.

Efforts to locate the mysterious Foundation have so far proven unsuccessful. The organization remains highly elusive, with no physical traces found.

(Below is an interview documented by Portiolli with the agents who interrogated him.)

Interview Log XXX-01:

Interviewer: Unknow Foundation Agents

Interviewee: Celso Portiolli

[BEGIN LOG]

????: Mr. Portiolli, we’ve uncovered some alarming information linking you to an organization called the MOTHRA Institute. Are you aware of this?

Portiolli: (laughs) MOTHRA Institute? What is this, some kind of prank? I’ve never heard of them. You’ve got the wrong guy.

????: There is evidence that suggests otherwise. In fact, you are listed as one of the key orchestrators of the September 11 attacks.

Portiolli: (visibly confused) Listen, I’m a TV host, not a terrorist mastermind! This is absurd!

????: A document we found contains your handwriting and detailed descriptions of tax evasion strategies, something you seem to be familiar with.

Portiolli: Tax evasion? Come on, that’s—wait, how do you know about that? I—I mean, listen, whatever you’ve got, it’s fake. It has to be. And anyway, you can't arrest me, I'm rich!

????: (pauses) Are you certain you don’t remember any involvement?

Portiolli: (visibly agitated) I told you, I’m not involved with anything like this. This is some kind of setup.

[END LOG]

Warning:

ANM-538 is considered highly sensitive information, and any attempts to replicate or disseminate its contents will result in immediate disciplinary action. The nature of our operations, ongoing global influence, and connection to future anomalous events must remain classified to prevent widespread panic and destabilization.

[dailyanarchistposts]

J.4.7 What about the communications revolution?

Another important factor working in favour of anarchists is the existence of a sophisticated global communications network and a high degree of education and literacy among the populations of the core industrialised nations. Together these two developments make possible nearly instantaneous sharing and public dissemination of information by members of various progressive and radical movements all over the globe — a phenomenon that tends to reduce the effectiveness of repression by central authorities. The electronic-media and personal-computer revolutions also make it more difficult for elitist groups to maintain their previous monopolies of knowledge. Copy-left software and text, user-generated and shared content, file-sharing, all show that information, and its users, reaches its full potential when it is free. In short, the advent of the Information Age is potentially extremely subversive.

The very existence of the Internet provides anarchists with a powerful argument that decentralised structures can function effectively in a highly complex world. For the net has no centralised headquarters and is not subject to regulation by any centralised regulatory agency, yet it still manages to function effectively. Moreover, the net is also an effective way of anarchists and other radicals to communicate their ideas to others, share knowledge, work on common projects and co-ordinate activities and social struggle. By using the Internet, radicals can make their ideas accessible to people who otherwise would not come across anarchist ideas. In addition, and far more important than anarchists putting their ideas across, the fact is that the net allows everyone with access to express themselves freely, to communicate with others and get access (by visiting webpages and joining mailing lists and newsgroups) and give access (by creating webpages and joining in with on-line arguments) to new ideas and viewpoints. This is very anarchistic as it allows people to express themselves and start to consider new ideas, ideas which may change how they think and act.

Obviously we are aware that the vast majority of people in the world do not have access to telephones, never mind computers, but computer access is increasing in many countries, making it available, via work, libraries, schools, universities, and so on to more and more working class people.

Of course there is no denying that the implications of improved communications and information technology are ambiguous, implying Big Brother as well the ability of progressive and radical movements to organise. However, the point is only that the information revolution in combination with the other social developments could (but will not necessarily) contribute to a social paradigm shift. Obviously such a shift will not happen automatically. Indeed, it will not happen at all unless there is strong resistance to governmental and corporate attempts to limit public access to information, technology (e.g. encryption programs), censor peoples’ communications and use of electronic media and track them on-line.

This use of the Internet and computers to spread the anarchist message is ironic. The rapid improvement in price-performance ratios of computers, software, and other technology today is often used to validate the faith in free market capitalism but that requires a monumental failure of historical memory as not just the Internet but also the computer represents a spectacular success of public investment. As late as the 1970s and early 1980s, according to Kenneth Flamm’s Creating the Computer, the federal government was paying for 40 percent of all computer-related research and 60 to 75 percent of basic research. Even such modern-seeming gadgets as video terminals, the light pen, the drawing tablet, and the mouse evolved from Pentagon-sponsored research in the 1950s, 1960s and 1970s. Even software was not without state influence, with databases having their root in US Air Force and Atomic Energy Commission projects, artificial intelligence in military contracts back in the 1950s and airline reservation systems in 1950s air-defence systems. More than half of IBM’s Research and Development budget came from government contracts in the 1950s and 1960s.

The motivation was national security, but the result has been the creation of comparative advantage in information technology for the United States that private firms have happily exploited and extended. When the returns were uncertain and difficult to capture, private firms were unwilling to invest, and government played the decisive role. And not for want of trying, for key players in the military first tried to convince businesses and investment bankers that a new and potentially profitable business opportunity was presenting itself, but they did not succeed and it was only when the market expanded and the returns were more definite that the government receded. While the risks and development costs were socialised, the gains were privatised. All of which make claims that the market would have done it anyway highly unlikely.

Looking beyond state aid to the computer industry we discover a “do-it-yourself” (and so self-managed) culture which was essential to its development. The first personal computer, for example, was invented by amateurs who wanted their own cheap machines. The existence of a “gift” economy among these amateurs and hobbyists was a necessary precondition for the development of PCs. Without this free sharing of information and knowledge, the development of computers would have been hindered and so socialistic relations between developers and within the working environment created the necessary conditions for the computer revolution. If this community had been marked by commercial relations, the chances are the necessary breakthroughs and knowledge would have remained monopolised by a few companies or individuals, so hindering the industry as a whole.

Encouragingly, this socialistic “gift economy” is still at the heart of computer/software development and the Internet. For example, the Free Software Foundation has developed the General Public Licence (GPL). GPL, also know as

“copyleft”, uses copyright to ensure that software remains free. Copyleft ensures that a piece of software is made available to everyone to use and modify as they desire. The only restriction is that any used or modified copyleft material must remain under copyleft, ensuring that others have the same rights as you did when you used the original code. It creates a commons which anyone may add to, but no one may subtract from. Placing software under GPL means that every contributor is assured that she, and all other uses, will be able to run, modify and redistribute the code indefinitely. Unlike commercial software, copyleft code ensures an increasing knowledge base from which individuals can draw from and, equally as important, contribute to. In this way everyone benefits as code can be improved by everyone, unlike commercial code.

Many will think that this essentially anarchistic system would be a failure. In fact, code developed in this way is far more reliable and sturdy than commercial software. Linux, for example, is a far superior operating system than DOS precisely because it draws on the collective experience, skill and knowledge of thousands of developers. Apache, the most popular web-server, is another freeware product and is acknowledged as the best available. The same can be said of other key web-technologies (most obviously PHP) and projects (Wikipedia springs to mind, although that project while based on co-operative and free activity is owned by a few people who have ultimate control). While non-anarchists may be surprised, anarchists are not. Mutual aid and co-operation are beneficial in the evolution of life, why not in the evolution of software? For anarchists, this “gift economy” at the heart of the communications revolution is an important development. It shows both the superiority of common development as well as the walls built against innovation and decent products by property systems. We hope that such an economy will spread increasingly into the “real” world.

Another example of co-operation being aided by new technologies is Netwar. This refers to the use of the Internet by autonomous groups and social movements to co-ordinate action to influence and change society and fight government or business policy. This use of the Internet has steadily grown over the years, with a Rand corporation researcher, David Ronfeldt, arguing that this has become an important and powerful force (Rand is, and has been since its creation in 1948, a private appendage of the military industrial complex). In other words, activism and activists’ power and influence has been fuelled by the advent of the information revolution. Through computer and communication networks, especially via the Internet, grassroots campaigns have flourished, and the most importantly, government elites have taken notice.

Ronfeldt specialises in issues of national security, especially in the areas of Latin American and the impact of new informational technologies. Ronfeldt and another colleague coined the term

“netwar” in a Rand document entitled “Cyberwar is Coming!”. Ronfeldt’s work became a source of discussion on the Internet in mid-March 1995 when Pacific News Service correspondent Joel Simon wrote an article about Ronfeldt’s opinions on the influence of netwars on the political situation in Mexico after the Zapatista uprising. According to Simon, Ronfeldt holds that the work of social activists on the Internet has had a large influence — helping to co-ordinate the large demonstrations in Mexico City in support of the Zapatistas and the proliferation of EZLN communiqués across the world via computer networks. These actions, Ronfeldt argues, have allowed a network of groups that oppose the Mexican Government to muster an international response, often within hours of actions by it. In effect, this has forced the Mexican government to maintain the facade of negotiations with the EZLN and has on many occasions, actually stopped the army from just going in to Chiapas and brutally massacring the Zapatistas.

Given that Ronfeldt was an employee of the Rand Corporation his comments indicate that the U.S. government and its military and intelligence wings are very interested in what the Left is doing on the Internet. Given that they would not be interested in this if it were not effective, we can say that this use of the “Information Super-Highway” is a positive example of the use of technology in ways un-planned of by those who initially developed it (let us not forget that the Internet was originally funded by the U.S. government and military). While the internet is being hyped as the next big marketplace, it is being subverted by activists — an example of anarchistic trends within society worrying the powers that be.

A good example of this powerful tool is the incredible speed and range at which information travels the Internet about events concerning Mexico and the Zapatistas. When Alexander Cockburn wrote an article exposing a Chase Manhattan Bank memo about Chiapas and the Zapatistas in Counterpunch, only a small number of people read it because it is only a newsletter with a limited readership. The memo, written by Riordan Roett, argued that “the [Mexican] government will need to eliminate the Zapatistas to demonstrate their effective control of the national territory and of security policy”. In other words, if the Mexican government wants investment from Chase, it would have to crush the Zapatistas. This information was relatively ineffective when just confined to print but when it was uploaded to the Internet, it suddenly reached a very large number of people. These people in turn co-ordinated protests against the U.S and Mexican governments and especially Chase Manhattan. Chase was eventually forced to attempt to distance itself from the Roett memo that it commissioned. Since then net-activism has grown.

Ronfeldt’s research and opinion should be flattering for the Left. He is basically arguing that the efforts of activists on computers not only has been very effective (or at least has that potential), but more importantly, argues that the only way to counter this work is to follow the lead of social activists. Activists should understand the important implications of Ronfeldt’s work: government elites are not only watching these actions (big surprise) but are also attempting to work against them. Thus Netwars and copyleft are good examples of anarchistic trends within society, using communications technology as a means of co-ordinating activity across the world in a libertarian fashion for libertarian goals.

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Global Influencer Marketing: Boost Your Brand with International Influencers

Discover the power of global influencer marketing to expand your brand's reach worldwide. Connect with top international influencers, drive engagement, and achieve success in global markets. Learn more today!

[jowi8597]

"Why Lacoste's China strategy stacks up" - Jing Daily article 🐊

A once-overlooked cornerstone of the luxury athleisure market, Lacoste's recent efforts at courting China's shoppers are paying off. What can competitors learn from its success?

[..] Bringing Wang on board has been instrumental to Lacoste's success in China. The brand enlisted Wang as global ambassador in March, citing his personal interest in tennis as a key point of appeal.

One of the country's most valuable stars, his appointment marked a turning point for Lacoste in China, says Olivia Plotnick, founder of China marketing agency Wai Social.

"[Wang's] massive fan base and strong influence in pop culture have positioned Lacoste as a trendsetting brand in China," Plotnick says. "His blend of youth, style, and versatility aligns with Lacoste's sporty image, making the brand more appealing to Gen Z and millennial shoppers." [..]

Link to the full article

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PROPAGANDA Edward Bernays - AUDIOBOOK

is hard to overstate the immense power and influence that was created and then wielded by Edward Bernays all through the 20th Century in his nearly 100 year long career.

This book title says it all. Bernays weaponized the whole notion of Propaganda. He also distinguished the slightly different track of manipulating public opinion and behavior, Public Relations.

Bernays found endless high-paying clients in both government and corporate arenas.

By far his favorite modus operandi was to have his propaganda, sales, marketing and control of public narrative, be as invisible as possible to the public he so artfully manipulated for close to 80 years.

Make no mistake about it, what brought Bernays his endless stream of wealthy clients was his sincere belief that the public was ill-equipped to discern how to live together or make any advanced decisions about any aspect of life. He sincerely believed that the men who led the governments and corporations of this world were and are the most appropriate people to lead humanity at every level.

While the arts of propaganda, public relations, mis-dis- and false- information, and manipulation of public narrative have been driven to new cynical highs (or Lows?) by the now millions of government, corporate, spy agency, and rogue hackers - no one can deny that Edward Bernays literally created his industry.

Here in Living Resilience we include Bernays' work in our Sense Making course work and in our coaching with activists. Anyone hoping to make any progress in making sense of our global, self-terminating system must include a vivid exploration of the work of Edward Bernays.

Enjoy.

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Best Video Ad Campaign Agencies in India: Experts Crafting Impactful Stories

In the fast-evolving world of marketing, video advertisements have emerged as one of the most effective ways to engage consumers, communicate brand messages, and drive business growth. With the increasing consumption of video content across various platforms like YouTube, Instagram, and TikTok, the demand for compelling video ad campaigns has skyrocketed. In India, several agencies are leading the charge, creating impactful stories that resonate with audiences and elevate brands. This article highlights some of the best video ad campaign agencies in India that have proven their expertise in crafting narratives that captivate and convert.

1. The Glitch

Location: Mumbai

One of the most well-known digital agencies in India, The Glitch has been instrumental in creating some of the most innovative and memorable video ad campaigns. The agency's approach focuses on merging creativity with technology to tell engaging stories across digital and social media platforms. From brand storytelling to high-end production, The Glitch has worked with global brands like Netflix, Starbucks, and Zomato, producing content that not only grabs attention but also builds long-lasting relationships with audiences.

Notable Campaigns:

Netflix: "The Crown" Season 3 Launch

Zomato: "Woot Woot" Campaign

2. Talented

Location: Delhi & Mumbai

Talented is known for its versatility and a deep understanding of audience psychology. This agency creates videos that are not just visually stunning but are also strategically crafted to engage and convert. With a focus on digital and influencer-driven content, Talented has helped brands like Pepsi, Reliance Jio, and ITC push the boundaries of traditional advertising through interactive and shareable video content.

Notable Campaigns:

Pepsi: "Live For Now"

Reliance Jio: "India ka Tyohaar"

3. Leo Burnett India

Location: Mumbai

As a global creative agency with a strong presence in India, Leo Burnett is synonymous with iconic advertising. Their video ad campaigns focus on creating deep emotional connections with the audience, blending creativity with consumer insights. With a history of working with renowned brands such as McDonald's, Amazon, and Tata Motors, Leo Burnett India’s video campaigns have become benchmarks in the industry.

Notable Campaigns:

Tata Motors: "The Bold New SUV"

Amazon India: "The Great Indian Shopping Festival"

4. Famous Innovations

Location: Mumbai

Famous Innovations is another key player in the Indian advertising industry, known for its unique approach to storytelling. This agency specializes in creating innovative video content that challenges conventional advertising formats. Famous Innovations creates ad campaigns that are visually appealing, entertaining, and thought-provoking, making it an ideal choice for brands looking to stand out in the crowded Indian market.

Notable Campaigns:

Bajaj Allianz: "Bajali Ke Saath Ho Jaaye"

Kissan: "Kissan Purani Dosti Nayi Dosti"

5. Dentsu Webchutney

Location: Delhi & Mumbai

Dentsu Webchutney is one of India’s leading digital marketing agencies that specialize in crafting viral video ad campaigns. With an emphasis on creativity and digital-first strategies, the agency creates videos that resonate deeply with the online audience. Dentsu Webchutney’s ability to tap into pop culture and contemporary trends has made them the go-to agency for brands looking to make a bold impact in the digital space.

Notable Campaigns:

Swiggy: "Swiggy Voice"

Coca-Cola: "Share a Coke"

6. Apppl Combine

Location: Delhi

Apppl Combine is known for creating engaging and innovative campaigns that resonate with diverse audiences. They have worked with a range of brands to develop impactful video ad campaigns that not only highlight the key product features but also strike an emotional chord with consumers. One of their notable achievements was the launch of the “Best Buy Sale” campaign for Kerovit. This exclusive brand property featured four high-impact ad films and extensive digital display ads, which effectively highlighted Kerovit’s unique selling propositions. The success of this campaign helped to drive consumer interest, reinforcing Kerovit’s value proposition during seasonal promotions.

Encouraged by the success of the first phase, Apppl Combine introduced the "Gift a Bathroom" campaign in its second phase. This innovative campaign became a breakthrough property, emotionally resonating with audiences by emphasizing the concept of gifting a bathroom. The agency produced seven ad films in multiple regional languages including Hindi, Malayalam, Tamil, Telugu, Bangla, Gujarati, and Marathi. This campaign not only captured attention but also strengthened Kerovit’s position as a brand that understands the personal needs of its consumers.

Notable Campaigns:

Kerovit: “Best Buy Sale” Campaign

Kerovit: “Gift a Bathroom” Campaign

7. BBDO India

Location: Mumbai

BBDO is renowned for its ability to craft emotionally resonant stories that tug at the heartstrings of viewers. The agency's powerful video campaigns often highlight the emotional aspects of brands, delivering messages that leave a lasting impact on the audience. From multinational corporations to local brands, BBDO’s campaigns reflect high-quality production values and an innate understanding of consumer behavior.

Notable Campaigns:

PepsiCo: "Welcome to the World of Real Magic"

Airtel: "Har Ek Friend Zaroori Hota Hai"

8. Ogilvy India

Location: Mumbai & Bengaluru

Ogilvy India is a creative powerhouse with a strong legacy of creating iconic campaigns. Their video advertising approach blends storytelling, humor, and social relevance to ensure that the message is both entertaining and impactful. Ogilvy’s commitment to innovative video content is seen in their work with brands like Dove, Ford, and KFC, where they craft stories that are relatable and memorable.

Notable Campaigns:

Dove: "Real Beauty"

KFC: "Finger Lickin' Good"

9. Schbang

Location: Mumbai

Schbang is a creative agency known for its fresh and cutting-edge approach to digital marketing. Their video ad campaigns are often centered around the idea of “changing the game,” bringing new ideas and formats to the forefront. Schbang’s strength lies in its ability to produce content that appeals to the younger demographic while staying true to brand values.

Notable Campaigns:

Wink: "Smartphone with a Heart"

SodaBottleOpenerWala: "Good Old Parsi Humor"

10. Mindshare India

Location: Mumbai

Mindshare is a global media agency with a strong presence in India, known for delivering impactful video advertising that drives both brand visibility and sales. Their focus on data-driven insights helps brands create video content that speaks directly to their target audience, optimizing content for various platforms and ensuring maximum reach.

Notable Campaigns:

Unilever: "Ariel Share the Load"

Sony Entertainment Television: "The Voice India"

11. Enormous Brands

Location: Mumbai

Enormous Brands takes a distinctive approach to video marketing by combining creativity with the brand's core values. They focus on creating memorable stories that are not just aesthetically pleasing but also highly strategic, helping brands build a deep connection with their customers. Enormous Brands' work has often been recognized for its exceptional creativity and quality.

Notable Campaigns:

Chumbak: "Find Your Happy"

Asian Paints: "Har Ghar Kuch Kehta Hai"

Conclusion

India’s video ad campaign landscape is filled with creative agencies that are pushing the envelope to craft content that not only entertains but also drives business growth. From emotional storytelling to bold, unconventional approaches, these agencies have proven their ability to adapt to the ever-changing digital marketing landscape. Whether you're a global brand looking to make an impact in India or a local business aiming to expand your reach, collaborating with these leading agencies can help you create powerful video campaigns that connect with your audience and leave a lasting impression.

This post was originally published on: LinkedIn