#geekeyewear

[addison1992]

Got my hair cut today and eyebrows waxed (forgot to take my glasses off) 🤣😎 @eitrlounge @geekeyewear @visittulsa #haircut #eyebrows #wax #glasses #eyewear #rx #geekeyewear #hipsterglasses #wannabe #hipster #beard #eitrlounge #elephantintheroom #tulsa #oklahoma #lounge #barber #stylist #hair (at Elephant In The Room Mens Grooming Lounge) https://www.instagram.com/p/Cl9qp2Ru4z-/?igshid=NGJjMDIxMWI=

[polatteu]

#Repost @geekeyewear with @get_repost ・・・ ❤️ Love your style + the cause #OchoaBoyz spotted in #GeekEyewear #fashiongivesback #charityevent #snowwhite90210 #patricksimpson #AdrienneMaloof @adriennemaloof @raymondochoa12 @ryanochoa @robertochoa125 #polatteu #fashion88 #radaronline (at Pol' Atteu Haute Couture Beverly Hills)

[physics-and-art]

Still not over the glasses!! 🤗 #geekeyewear (at Guaynabo)

[theteddyblaze]

Awesome time with #YoungHollywood from 👉 images on flyer by @sirjonesdigital for @actorsimagepr - It was a poppin' party for the #kids #teens and #youngadults during the #betteenexperience @daveandbusters in #hollywood clients @ochoaboyz @rickochoa21 @ryanochoa @robertochoa125 @raymondochoa12 along with @matthieu_jeanpierre & @zachary_haven had a blast! Thanks to @bmikerob & @vladofootwear for having us! Big thanks to @sirjonesmag for these pics which can all be purchased without watermark through snapped4u site! #redcarpet #betawards2017 #actors #music #fun #party #games #actorslife #pr #press #publicity #publicrelations #clients #boyzyoulike #vladofootwear #calistrong #geekeyewear (at Los Angeles, California)

[ladytecniq]

Happy Monday 😉 I’m rocking the @geekeyewear Barista in the Black/Gry !! (at Topanga Overlook)

[rebuilderremodeling]

@PositiveAlexa: @OchoaBoyz @robertochoa125 @raymondochoa12 @ryanochoa @RickOchoa21 @CALIStrongUSA @Vladofootwear @geekeyewear Yeste… https://t.co/1hL4Zi6v8s

http://twitter.com/PositiveAlexa

[chloenuonuo-blog]

Newsjacking: The Next Level of Digital Marketing in 2014!!

Everyone remember the successful newsjacking of Oreo during last year’s Oscar?  I think you would definitely remember that because it was such a huge success!! This year in the eyewear industry, during the Oscar time, GEEK Eyewear came up with a twitter something like a newsjacking:

Is it successful? Of course not!! There is few people retweet and the content sucks. What did it say? Just tell us it support the Oscar? Why would we be interested about that?

Now let me introduce a totally different newsjacking twitter. (I know I don’t need to talk about a case which is not in my industry, but it was so wonderful that I couldn’t stop myself.)

Arby’s nailed their newsjacking social marketing earlier this year at the Grammy’s after superstar Pharell appeared in a hat that bared an uncanny resemblance to their logo. Looks like Arby’s newsjacking home run during the Grammys in January wasn’t a one-hit wonder. Social analytics firm Simply Measured released a case study this week showing how the Tweet significantly boosted engagement on the company’s Twitter account in the weeks following the Grammys. The tweet itself — Hey @Pharrell, can we have our hat back? #GRAMMYs — received more than 80,000 retweets and nearly 50,000 favorites.  The great majority of that activity happened in the first 24 hours after the tweet, but the benefits to @Arbys have continued to accrue.

Taking advantage of his hat’s outrageous popularity on social media, Pharell placed the Westwood headwear on eBay offering to donate the winning bid to charity From One Hand To Another. Who won the bid? Who else but Arby did. The brand purchased the Grammy’s hat for $44,100 and responded to Pharell’s Oscar night tweet, revealing themselves as the hats purchasers to Pharell and the avid Oscars audience.

Obviously Arby’s newsjacking marketing was a huge success. It earned enough media, mostly social media and achieved the goal to spread its name. In the three weeks after the Grammys, the account engaged with 170% more people (5,652 to 2,093) than in the three weeks prior and its engagement per tweet and retweets per tweet both more than doubled, according to metrics released by Simply Measured. 

Newsjacking nowadays is more and more widely used. Since it is highly connected to news everyday, it has become more and more important. Newsjacking is an excellent idea for creating high quality, shareable content – but you’ve got to be able to pick your story, find the right angle and create something valuable that either adds to the conversation or makes your audience laugh, all in a very short space of time. Someone would say it is the same as a real time marketing strategy. However, in my opinion these two are different. 

Newsjacking is not a strategy. Newsjacking is the promise of that one clever, perfectly timed tweet that solves all of your lead-generation problems (at least for a little while). Real-time marketing is a beacon that guides a marketing strategy. It starts with a strategic decision to adapt and refine your content selectively around conversations or events that you can enhance or expand to benefit your brand or your marketing efforts. A picture below can show the difference between Newsjacking and real time marketing:

So, how to make a successful newsjacking? Here are some tips：

1. You should maintain targeted media lists. You should have dedicated lists of journalists who will enthusiastically welcome your perspective or angle on a breaking news story.

2. Pitch, don't spam. When newsjacking, you are trying to get in on a breaking story that is getting a lot of attention. That does not mean you should spam every journalist covering the story. Working from your targeted newsjacking media list, reach out to journalists with a personalized message.

3. Offer substance. Send the journalists some of the content—at least a little bit—right away in your pitch. As you are pitching journalists who will welcome your angle, perspective, or added layer to an ongoing story, give them a sense of what you have to offer up front.

Since Oreo’s famous Super Bowl newsjacking, this new kind of digital marketing method has been used more and more frequently. But we cannot say that it becomes overused. I just want to say that is a kind of trend of digital marketing, and should be used in an effective way to get a predicted effort. Especially in the year 2014, as the competition in marketing are more and more fierce, how to use and when to use this new method become the most essential question. If you can use it in a right way, it will definitely become the next level of digital marketing.

Source: Newsjacking: Reaching Your Audience in Real-Time http://socialmediatoday.com/tara-urso/1811021/newsjacking-reaching-your-audience-real-time

[theholygeibel]

I may be plain, but I know what works. #newglasses #blackthistime #geekeyewear 👓

[addison1992]

Got to keep my profile up to date 😎 "The question isn't who is going to let me; it's who is going to stop me?" - Ayn Rand #selfie #car #driver #parked #driveway #spark #red #keepaustinweird #dcshoes #geekeyewear #aynrand #quote #shirt #beardgang #beard #beardedguy #interestingquotes @geekeyewear @dcshoes (at Broken Arrow, Oklahoma) https://www.instagram.com/p/CZ2vKEGM8b3/?utm_medium=tumblr

[emblaevermore]

New Specs to match the size of my ego at work. Hue hue. #specs #b&wtohidemydamndamagedhurr #geekeyewear #callmehipsterandillcutyou

[april-lilies]

I look really crappy right now because it's all hot and humid and sticky...BUT I HAVE PRESCRIPTION SUNGLASSES FOR THE FIRST TIME IN MY LIFE. I feel rly special...they're freaking huge, and heavy because the lens is literally a half an inch thick because I'm so blind. Awe yiss men's geek glasses complete with stupid face.

[dastrap]

Shout out to @geekeyewear for the hot pair of glasses #GeekEyeWear #Fashion #Entrepreneur #Swag #Geeked

[authenticeyeglasses]

So says the hipster, living in her apartment in Williamsburg, Brooklyn, eating Ramen noodles every night so she can afford to see Vampire Weekend live in concert. But maybe you actually WANT to be here. That's fine, too. You don't have to be a hipster to get the look...they may participate reluctantly in the seriousness of the world, but they know how to make a fashion statement...most notably with their eyewear! Geek frames are available in a variety of styles, colors & designers...make your mark, ironically or not!

[se7ende7ils]

Bored #vans #matix #geekeyewear #sherlockholmes #kanyewest (Taken with Instagram)

[joy2livlife-blog]

Finally got them! #GEEKEyewear 😉👓 (Taken with Instagram)

[addison1992]

Just another bored selfie while watching SVU. I'm just a few season from catching up. Season 22 episode 11. I've got a problem. Lmfao I found out I could route my TV cable box through my Xbox. It's pretty dandy. Lol @nbc @peacocktv @coxcabletv @xbox @geekeyewear #selfie #beard #glasses #lawandordersvu #nbc #peacock #cox #xboxone #tvshow #boredom #lookingforfriends #stoner #recoveringalcoholic #cannabisonly (at Broken Arrow, Oklahoma) https://www.instagram.com/p/CUGI511l-Z5/?utm_medium=tumblr