#gc2024

[gendercensus]

The 2024 Gender Census is now open!

[ Link to survey ]

The 11th annual international gender census, collecting information about the language we use to refer to ourselves and each other, is now open until 13th June 2024.

It’s short and easy, about 5 minutes probably.

After the survey is closed I’ll process the results and publish a spreadsheet of the data and a report summarising the main findings. Then anyone can use them for academic or business purposes, self-advocacy, tracking the popularity of language over time, and just feeling like we’re part of a huge and diverse community.

If you think you might have friends and followers who’d be interested, please do reblog this blog post, and share the survey URL by email or at AFK social groups or on other social networks. Every share is extremely helpful - it’s what helped us get 40,000 responses last year.

Survey URL: https://survey.gendercensus.com

The 2024 survey is now closed!

The survey is open to anyone anywhere who speaks English and feels that the gender binary doesn’t fully describe their experience of themselves and their gender(s) or lack thereof.

For the curious, you can also spy on some graphs and demographic data for the incoming responses here.

Thank you so much!

[ Link to survey ]

Image credit: Malachite and rhodochrosite.

[data-nerd-stuff]

Gender Census 2024: Oceania Summary

Who? Everyone whose gender doesn’t tidily fit into the female/male binary. (Oceania participants isolated) What? An online survey asking participants how they describe themselves and how they would like other people to refer to them. When? May to June 2024. Oceania Participants: 2,457 Worldwide Summary: https://www.gendercensus.com/results/2024-worldwide-summary/ Full Oceania Report: [GC2024] Analysis of Oceania’s results from the Gender Census

Q1. Identity words The Top 5 were:

nonbinary: 57.6% (down 1.7% from last year)

queer: 51.6% (down 1.2%)

trans: 42.8% (down 1.4%)

a person / human / [my name] / “I’m just me”: 37.3% (down 1.4%)

transgender: 37.0% (down 2.4%)

Q2. Titles Titles (with name) Here’s the top 5:

No title at all: 37.0% (up 2.6% from last year)

Mx: 22.8% (up 0.5%)

Mr: 10.5% (down 1.4%)

Ms: 6.7% (down 0.9%)

Miss: 6.7% (up 1.6%)

Titles (without name) The top 5:

No title at all: 66.5% (down 3.8%)

Friend: 29.5% (up 2.0%)

Sir: 28.2% (down 5.0%)

Comrade: 20.7% (new to the checkbox this year)

Mx: 20.3% (down 1.1%)

Q3. Pronouns The top five pronouns (or lack thereof) are:

They - they/them/their/theirs/themself: 75.7% (up 0.6% from last year)

He - he/him/his/his/himself: 40.5% (down 1.5%)

She - she/her/her/hers/herself: 37.2% (up 5.0%)

It - it/it/its/its/itself: 21.4% (up 1.5%)

Avoid pronouns / use name as pronoun: 13.0% (up 1.1%)

Q4. Family/relationship terms Here’s the top 5:

[nickname based on my first name]: 30.6%

[my first name]: 25.6%

Questioning or unknown: 22.1%

Mum: 21.2%

Dad: 21.1%

[teamgenics]

Top 5 Challenges of Market Research in India

Understanding the importance of market research in India

Market research in India presents a unique set of challenges that require strategic solutions for success. From identifying reliable primary research methods to understanding the limitations of traditional research approaches, navigating the complexities of the Indian market requires careful planning and execution. In this blog, we will explore the key challenges of market research in India and provide valuable insights into effective strategies to overcome them. Stay tuned to learn more about the latest market trends, consumer behaviour patterns, and innovative techniques for conducting successful research in the dynamic Indian market landscape.

1. Unique challenges of conducting market research in India

Market research in India is marked by diverse cultural nuances, regional variations, and language barriers that pose significant challenges for researchers. Understanding the complexity of the Indian market landscape involves grappling with intricate social structures, consumer behaviors, and rapidly evolving trends. From accessing reliable data sources to interpreting market dynamics accurately, researchers must adapt their strategies to navigate these unique challenges effectively. In the next section, we will delve into specific obstacles that researchers encounter while conducting market research in India and provide strategic insights on overcoming these hurdles for successful outcomes. Stay engaged to gain a comprehensive understanding of the intricacies involved in conducting market research in India.

2. Strategies for overcoming language and cultural barriers

In a culturally diverse and linguistically rich market like India, researchers face the challenge of effectively communicating with a wide range of audiences. To overcome these barriers, it is essential to employ translation services for accurate data collection and interpretation. Additionally, hiring local experts or translators familiar with regional dialects can streamline communication and enhance data accuracy. Understanding cultural nuances and adapting research methodologies to resonate with local sensibilities can also significantly impact the success of your market research efforts in India. Stay tuned for practical tips and strategies on how to navigate language and cultural barriers effectively for successful research outcomes.

Also Read: Top 10 Market Research Companies in India

3. Leveraging local expertise for accurate data collection

To ensure precise data collection in the culturally diverse Indian market, it is imperative to leverage local expertise. Employing local experts or translators who are well-versed in regional dialects can enhance communication and promote accurate interpretation of research findings. These individuals can provide valuable insights into cultural nuances, ensuring that your research resonates with local sensibilities. By collaborating with indigenous professionals, you can navigate language barriers effectively and gather data that is authentic and reflective of the diverse Indian consumer landscape. Stay tuned for more tips on maximizing the potential of local expertise in your market research endeavors.

4. Utilizing technology for efficient data analysis

Utilizing technology for efficient data analysis is essential in streamlining the market research process in India. Implementing advanced tools for data analytics can help in processing large volumes of data efficiently and extracting meaningful insights. By integrating technology into your research methodology, you can automate repetitive tasks, identify patterns, and trends swiftly, thus enabling quicker decision-making. From automated survey tools to data visualization software, leveraging technology can enhance the accuracy and reliability of your market research results. Stay ahead of the competition by harnessing the power of technological advancements in market research to drive your business strategies in the dynamic Indian market.

5. Adapting to the ever-changing market trends in India

Staying abreast of the rapidly evolving market trends in India is crucial for the success of your market research endeavors. Monitor consumer behavior shifts, economic fluctuations, and emerging industry trends consistently to anticipate changes in the market landscape. By conducting regular market analysis and staying connected with industry experts, you can proactively adjust your research strategies to align with the current market dynamics. Adapting swiftly to the changing market trends will help you stay relevant and competitive in the dynamic Indian market, enabling you to make informed decisions and capitalize on emerging opportunities effectively.

Conclusion: Navigating the challenges of market research in India with success

In conclusion, mastering the art of market research in India requires a combination of vigilance, adaptability, and strategic acumen. By staying vigilant of market trends, consumer behavior patterns, and economic changes, you can equip yourself with the insights needed to make informed decisions. Adapting your research strategies in response to emerging trends and leveraging industry expertise will position you for success in the dynamic Indian market landscape. Remember, successful market research is a continuous journey that demands flexibility and a proactive approach. Embrace the challenges, seize the opportunities, and navigate the complexities of the Indian market with confidence and astuteness.

[gendercensus]

Gender Census 2024: Worldwide Summary

Who? Everyone whose gender doesn’t tidily fit into the female/male binary.

What? An online survey asking participants how they describe themselves and how they would like other people to refer to them.

When? May to June 2024.

Participants: 48,645

The full report: click here

Raw data and summary tables: Google Sheets:

Unprocessed responses

Processed responses – warning, this will take a long time to load!

2013-2024 trends

~

Identity words

The top five were:

nonbinary: 60.4% (down 2.7%)

queer: 53.6% (down 1.2%)

trans: 44.7% (down 2.0%)

a person / human / [my name] / "I'm just me": 39.1% (down 3.4%)

transgender: 38.8% (down 1.5%)

~

Titles

The top 5 were:

No title at all: 42.2% (up 2.1%)

Mx: 17.4% (down 1.3%)

Mr: 11.3% (down 0.2%)

Non-gendered professional/academic title: 9.2% (down 0.2%)

Ms: 5.8% (up 0.3%)

~

Pronouns

Here’s the top 5:

They – they/them/their/theirs/themself: 75.5% (up 1.0% on last year)

He – he/him/his/his/himself: 42.0% (down 0.5%)

She – she/her/her/hers/herself: 36.0% (up 3.3%)

It – it/it/its/its/itself: 20.3% (up 0.9%)

Avoid pronouns / use name as pronoun: 13.9% (up 0.7%)

~

Say thanks / Mailing list / Patreon 

~

Edit log

2024-10-09: Corrected numbers in identity words top 5 list.

[gendercensus]

Here's an exciting graph, to show that I am working on this year's Gender Census report. :D

This one shows that they/them popularity is moving at the speed of time - the popularity curve among age groups moves by about one year per year. This suggests that liking they/them is a sticky trend connected to age.

But also, older age groups are warming to it ahead of schedule - the appeal is spreading oldwards, but apparently not youngwards.

I am… not a statistician, linguist or sociologist of any kind, and I apologise to everyone for my extremely weird explanation.

Edit: By popular request of one person (@ophrys-apifera), a slightly different arrangement:

[gendercensus]

After reconfiguring my life this week purely to focus on the Gender Census report, I'm happy to say I've done most of the spreadsheetery and about half of the report itself. I'm going to keep going over the weekend, as well.

I am very relieved! I don't like leaving a big gap between the end of the survey and the report coming out. I like to work on it while it's all fresh in my mind.

[gendercensus]

I'm curious if you noticed a drop in people entering multi-set entries this year. (Ie. entering a set that goes 'star/void/stars/voids/starself' instead of one for 'star' and one for 'void'.) That's the first thought I had when I saw the unwieldy question of doom - 'maybe this will reduce people's need to enter pre-alternating pronoun sets.' (I'm not sure it's because people were entering fewer overall, or your questions are improving, but the pronoun data looks a bit cleaner this year.)

I'm curious if you noticed a drop in people entering multi-set entries this year. (Ie. entering a set that goes 'star/void/stars/voids/starself' instead of one for 'star' and one for 'void'.)

Unfortunately, there's no way for me to automate looking for those, and it's way too much for me to sort through manually, so I do not know! I am sorry about that.

That's the first thought I had when I saw the unwieldy question of doom - 'maybe this will reduce people's need to enter pre-alternating pronoun sets.'

Very interesting thought!

I'm not sure it's because people were entering fewer overall, or your questions are improving, but the pronoun data looks a bit cleaner this year.

I didn't change the pronoun questions themselves at all this year, so I cannot take the credit - good work everyone! :D

[ Read the 2024 Gender Census results report here ]

[data-nerd-stuff]

We're almost at the end of it but I thought I'd do a sneaky lil day 10 update on the progress of the census based on the progress spreadsheet Cassian puts up!

The country stats are looking quite impressive! Unfortunately, the US is still representing over half of the survey participants. It's difficult to get the survey as noticed in other places and some of us are not doing very crash hot in the percentage of population either. (*Cough* Aus coming up the end of English-Speaking and the gap between them and the UK *cough*)

NZ/Aotearoa has reached the goal I had in mind, overtaking Prefer not to say by a comfortable margin.

Aus still sits about 300 less than Germany. I'm starting to leave flyers places and encouraging friends again to share around. So hoping that helps give us a boost.

Over 30s are now at 19.2%! Which is really cool to see that number rise. I'm trying to figure out more places to share with a large portion of that age range but as someone in their early twenties, I'm often out of the range for a lot of those social groups.

I'm really excited about how many participants overall the survey has. It's predicted to be one of the biggest yet! Which is really cool.

[data-nerd-stuff]

Gender Census 2024: Oceania Report is complete! (And it better be because my laptop started crashing rip) @gendercensus has the worldwide report!

You can find it, the report without an Appendix (Which cuts down the page count significantly), past reports, and the summary here: Google Drive Folder

Or just click below for the full Oceania report:

[data-nerd-stuff]

Alright everyone. I will appreciate every Oceania participant, no matter how many we get. But I'm hoping number wise, Aus can beat out Germany, and Aotearoa (NZ) can beat out those who preferred not to say. All other Oceania countries, the aim is over 10 participants so you can get in my data for the first time!!! (Because I don't have access to the og survey data, I can only count non-anonymised countries).

Want to know what I'm talking about? Check out my pinned post.

[gendercensus]

The usual week of Gender Census spam is about to begin!

I'm about to queue loads of reblogs of the Gender Census 2024 announcement post, as I do every year. So this is your official warning, and if you would like to avoid it I will be tagging every spammy reblog with #GC2024 promo - please feel free to blacklist it! Any posts with additional commentary etc. won't have that tag.

[gendercensus]

Monday 17th June (just!) 2024 - day 36

I've just closed the survey for this year! It's showing 48,648 participants, but I haven't quite finished checking everything over, so that number may drop a little bit.

A huge thank you to everyone who took part and shared the link! It's been a record-breaking year with many pleasing graphs, including:

PARTICIPATION

TUMBLR FOLLOWERSHIP

MAILING LIST SUBSCRIBERS

Also I've barely done anything on the Instagram account, I only set it up halfway through this year's survey, and it has over 70 followers (feels like a lot for me on Insta??). I made the Bluesky account just before the survey opened and it has 171 followers - not bad?

The Tumblr post got over 14,000 reblogs, the Facebook post got 925 shares, the Mastodon post got 930 reposts, and the Bluesky post got 560... reskeets. 🤔

All in all, we're doing numbers, we did numbers, numbers have been done. Hell yes. 👌

Stay tuned. I'm playing with the results already, but there's a lot to do - I have to migrate the website (and the mailing list 😭) to a new account on the same host because the host is silly, and also maybe open an online shop for the zines, and then finish the results spreadsheet and maybe come up with a new/improved checkbox list generation method, and then write it up. And also somewhere in amongst that, work out how much money I owe Andréa and then pay her!

The 2024 Gender Census is now open!

[ Link to survey ]

The 11th annual international gender census, collecting information about the language we use to refer to ourselves and each other, is now open until 13th June 2024.

It’s short and easy, about 5 minutes probably.

After the survey is closed I’ll process the results and publish a spreadsheet of the data and a report summarising the main findings. Then anyone can use them for academic or business purposes, self-advocacy, tracking the popularity of language over time, and just feeling like we’re part of a huge and diverse community.

If you think you might have friends and followers who’d be interested, please do reblog this blog post, and share the survey URL by email or at AFK social groups or on other social networks. Every share is extremely helpful - it’s what helped us get 40,000 responses last year.

Survey URL: https://survey.gendercensus.com

The 2024 survey is now closed!

The survey is open to anyone anywhere who speaks English and feels that the gender binary doesn’t fully describe their experience of themselves and their gender(s) or lack thereof.

For the curious, you can also spy on some graphs and demographic data for the incoming responses here.

Thank you so much!

[ Link to survey ]

Image credit: Malachite and rhodochrosite.

[gendercensus]

Monday 10th June 2024 - 3 days left

It's up to about 47,300 so far (that's so many people!!):

It's slowed down a lot because I've just taken a few days off from promotion basically. Since we beat the all-time record I figured that PR might not be so urgent! Still, it's only slowed down to about 8 per hour (one response every 7.5 minutes), which is pretty great.

On the closing day I'll actually be travelling for a few days, so (as is traditional) the survey may stay open a little bit longer than planned. If you're impatient, you can distract yourself with this totally unrelated survey about plants, buy a pronoun zine (postage will be delayed until I get home at the weekend), or donate to this UK legal crowdfunder towards challenging the government ban on puberty blockers.

Tumblr is still the most likely source of participants by about a million miles (41% of participants), ditto USA. Participants over 30 years old is still higher than usual at 21%. So, if you know any LGBTQ+ people who fit any of the following criteria, please do send the survey link to them!

Over 25 years old

Not white

Not from the USA

And the survey link is:

https://survey.gendercensus.com

The 2024 Gender Census is now open!

[ Link to survey ]

The 11th annual international gender census, collecting information about the language we use to refer to ourselves and each other, is now open until 13th June 2024.

It’s short and easy, about 5 minutes probably.

After the survey is closed I’ll process the results and publish a spreadsheet of the data and a report summarising the main findings. Then anyone can use them for academic or business purposes, self-advocacy, tracking the popularity of language over time, and just feeling like we’re part of a huge and diverse community.

If you think you might have friends and followers who’d be interested, please do reblog this blog post, and share the survey URL by email or at AFK social groups or on other social networks. Every share is extremely helpful - it’s what helped us get 40,000 responses last year.

Survey URL: https://survey.gendercensus.com

The survey is open to anyone anywhere who speaks English and feels that the gender binary doesn’t fully describe their experience of themselves and their gender(s) or lack thereof.

For the curious, you can also spy on some graphs and demographic data for the incoming responses here.

Thank you so much!

[ Link to survey ]

Image credit: Malachite and rhodochrosite.

[gendercensus]

Tuesday 4th June 2024 - 8 days remaining

We're half a millimetre from 46,000 responses! Here's how we're looking:

I'm not super confident we'll get to 50,000 but I think we might get pretty close.

In other positive news, the proportion of participants who are 31 or older keeps sneaking up, it's at 21.3% now. And the USA are still over half of participants. So, basically, keep sharing with queers over 25 in a variety of locations!

Just in case you wish to share or you've not taken it yet yourself, it takes 5-10 minutes and the URL is https://survey.gendercensus.com.

And in tangentially related news, the pronoun zines are selling well, over 70 have been posted so far. If you ordered one before the weekend you should have your "parcel shipped" notice from PayPal, and I'll bet a lot of you have already received the zine. (Give me a shout if anything seems amiss: hello@gendercensus.com)

Thanks everyone for your support! :)

The 2024 Gender Census is now open!

[ Link to survey ]

The 11th annual international gender census, collecting information about the language we use to refer to ourselves and each other, is now open until 13th June 2024.

It’s short and easy, about 5 minutes probably.

After the survey is closed I’ll process the results and publish a spreadsheet of the data and a report summarising the main findings. Then anyone can use them for academic or business purposes, self-advocacy, tracking the popularity of language over time, and just feeling like we’re part of a huge and diverse community.

If you think you might have friends and followers who’d be interested, please do reblog this blog post, and share the survey URL by email or at AFK social groups or on other social networks. Every share is extremely helpful - it’s what helped us get 40,000 responses last year.

Survey URL: https://survey.gendercensus.com

The survey is open to anyone anywhere who speaks English and feels that the gender binary doesn’t fully describe their experience of themselves and their gender(s) or lack thereof.

For the curious, you can also spy on some graphs and demographic data for the incoming responses here.

Thank you so much!

[ Link to survey ]

Image credit: Malachite and rhodochrosite.

[cincodenada]

Reminder that it's Gender Census time again, because I almost forgot! It's still open for at least a week and change, go take it if you're in the target demographic! Contribute to data by us, for us - Cassian is good folks :)

The 2024 Gender Census is now open!

[ Link to survey ]

The 11th annual international gender census, collecting information about the language we use to refer to ourselves and each other, is now open until 13th June 2024.

It’s short and easy, about 5 minutes probably.

After the survey is closed I’ll process the results and publish a spreadsheet of the data and a report summarising the main findings. Then anyone can use them for academic or business purposes, self-advocacy, tracking the popularity of language over time, and just feeling like we’re part of a huge and diverse community.

If you think you might have friends and followers who’d be interested, please do reblog this blog post, and share the survey URL by email or at AFK social groups or on other social networks. Every share is extremely helpful - it’s what helped us get 40,000 responses last year.

Survey URL: https://survey.gendercensus.com

The survey is open to anyone anywhere who speaks English and feels that the gender binary doesn’t fully describe their experience of themselves and their gender(s) or lack thereof.

For the curious, you can also spy on some graphs and demographic data for the incoming responses here.

Thank you so much!

[ Link to survey ]

Image credit: Malachite and rhodochrosite.

[aytvill]

I have completed. You? Just do it.

The 2024 Gender Census is now open!

[ Link to survey ]

The 11th annual international gender census, collecting information about the language we use to refer to ourselves and each other, is now open until 13th June 2024.

It’s short and easy, about 5 minutes probably.

After the survey is closed I’ll process the results and publish a spreadsheet of the data and a report summarising the main findings. Then anyone can use them for academic or business purposes, self-advocacy, tracking the popularity of language over time, and just feeling like we’re part of a huge and diverse community.

If you think you might have friends and followers who’d be interested, please do reblog this blog post, and share the survey URL by email or at AFK social groups or on other social networks. Every share is extremely helpful - it’s what helped us get 40,000 responses last year.

Survey URL: https://survey.gendercensus.com

The survey is open to anyone anywhere who speaks English and feels that the gender binary doesn’t fully describe their experience of themselves and their gender(s) or lack thereof.

For the curious, you can also spy on some graphs and demographic data for the incoming responses here.

Thank you so much!

[ Link to survey ]

Image credit: Malachite and rhodochrosite.