#first-party data

[andmineworlddigitalmarketing]

Preparing for the Cookie-Free Future: Is Your Digital Marketing Strategy Ready?

The digital advertising ecosystem is moving into a new era. The end of the third-party cookies is approaching.

And marketers are pondering: “what comes next?”

The Cookiepocolypse: A Reality Check

For several years, third-party cookies have been the essential component of online ads. They have allowed marketers to keep an eye on user activity across different websites, thereby, enabling the advertisement to be targeted and creating personalized experience. Nevertheless, the increasing worries around user privacy have resulted in stricter regulations and a digital world is moving towards a privacy-centric digital world.

Navigating the New Normal

As we enter the cookie-free future, converting your digital marketing strategy will be compulsory. Here are some key strategies to consider:

Embrace First-Party Data:

Leverage Direct Relationships: Through email marketing, loyalty programs, and social media involvement.

Use On-site Analytics: Learn how users actually behave on your site.

Explore Privacy-Focused Technologies:

Privacy Sandbox: The main goal of Google’s Privacy Sandbox is to come up with a solution that protects users.

Privacy and still allows for targeted advertising. 

Contextual Advertising: Advertisements can be based on the content of the webpage rather than on individual user data.

Interest-Based Advertising: Use aggregated user data to target ads based on general interests.

Invest in Data-Driven Marketing:

Advanced Analytics: Use high-tech analytics tools to get clear knowledge of the customer’s behavior.

AI and Machine Learning: Use AI to do the work of a human, make it personal for the user, and improve campaigns.

Data-Driven Decision Making: Collect the data and interpret it to produce superior effects. 

Prioritize User Experience:

Seamless User Journeys: Generate smooth experiences over all online channels.

Personalized Content: Provide content that is about the individual and of their choice.

Mobile Optimization: Make your website and mobile applications the best they can be for a smooth user experience.

The Road Ahead

The cookie-free future introduces new obstacles but also opens up new avenues. Marketers can sit smoothly in this new environment through privacy-centered strategies, utilizing. First-party data, and gaining new technologies.

Conclusion

The days of third-party cookies are gone, and privacy will be a key element when it comes to digital advertising. Marketers are to change how they work by something new that includes using first-party data, examining privacy-oriented techs, and putting user experience on the top list. Through these changers, basically, any business can go through a cookie-free future and be successful in a digital landscape.

[pebblegalaxy]

The Impact of the Phase-Out of Third-Party Cookies by Google: Exploring Alternative Solutions for Digital Advertising

The recent announcement by Google about phasing out third-party cookies from its Chrome browser has sent shockwaves through the digital marketing industry. As the extended deadline (2024) for the phase-out approaches, marketers are scrambling to find alternative solutions to target and track users. In this article, we’ll explore the impact of the phase-out of third-party cookies from all angles…

[peterbordes]

The Trade desk onboard and activate first-party data seamlessly

[squashfolded]

I’m going to start going into berserker rage if I see any more people spreading the patently false statistic that 64% of native Americans are trump supporters im going to start genuinely killing people

[gouthamveerabathini]

Read the comprehensive blog on What is first-party data and how to collect it.

[giantkillerjack]

I think sometimes about that time the subject came up of what my grandparents would leave my parents when they died (no grandparents were in the room).

And while there was some speculation over my father's parents, my mother's mother had lived on a widow's pension for most of her life. So none of her seven children were expecting a fat inheritance.

And my dad was like, "Ah, yes! The Gaertner family fortune, split seven ways, should be enough to take us allllll to Eat'n Park!"

This got some laughter and heckling from the rest of the family, my mother included (Dad knows his audience). He went on to say, "And not just one course either! We can get whatever we want!"

"So we can get dessert?" my mom asked.

"Oh yeah! We can get dessert, we can get appetizers, a box of cookies to go....."

And then years later, when my grandmother died at age 94, her will allocated most of her savings for a funeral and a small wake. The rest was to be split equally among her kids.

It takes a while for these kinds of financial things to process, so my mother received her inheritance a few months later.

Each sibling received $200.

Which, as it happens, was exactly enough to take my immediate family and a couple of cousins out to a really nice dinner at Eat'n Park.

[cubera2024]

Best AdTech Ecosystem Company in Bangalore | Zero Party Data - CUBERA

Cubera leads the AdTech industry by empowering brands with access to zero and first-party data, enabling transformative advertising strategies. Our data-driven approach enhances campaign efficiency, transparency, and performance, making Cubera the go-to platform for innovative advertising solutions. Cubera’s services ensure seamless, effective campaigns. With Omni-Channel Targeting, AI-powered Cohort Analysis, and comprehensive Ad Services, brands can reach their audience across platforms with precision and transparency, maximizing engagement and ROI. Cubera’s powerful suite of tools—Cube, Cubera Identity Graph, Vertex, and Edge—delivers advanced data integration and targeting capabilities. These tools empower brands to execute highly efficient and transparent ad campaigns, leveraging the latest in AdTech innovation.

[sniperct]

NOAA “should be dismantled and many of its functions eliminated, sent to other agencies, privatized, or placed under the control of states and territories,” Project 2025 reads. The proposals roughly amount to two main avenues of attack. First, it suggests that the NWS should eliminate its public-facing forecasts, focus on data gathering, and otherwise “fully commercialize its forecasting operations,” which the authors of the plan imply will improve, not limit, forecasts for all Americans. Then, NOAA’s scientific-research arm, which studies things such as Arctic-ice dynamics and how greenhouse gases behave (and which the document calls “the source of much of NOAA’s climate alarmism”), should be aggressively shrunk. “The preponderance of its climate-change research should be disbanded,” the document says. It further notes that scientific agencies such as NOAA are “vulnerable to obstructionism of an Administration’s aims,” so appointees should be screened to ensure that their views are “wholly in sync” with the president’s.

Climate change is the single most important issue in the entirety of human history. One party wants to fight it. The other party wants to let the earth burn; in fact, they want to accelerate the fire.

[bambithevideogame]

Just add more #synths

i love this album because for the first time in maybe her entire career she's not apologising for a single thing. the album is angry and raw and she's like "here's this chapter of my life, the sad, the bad, the terrible and it's all raw and fucking angry for you all to see and i don't need absolution for a single thing" like she's not asking forgiveness for a single thing from anyone and that's what makes the album so fucking heartbreaking

[madhukumarc]

Where can businesses find reliable data for audience segmentation?

Sources Businesses Find Reliable Data for Audience Segmentation:

Businesses can find reliable data for audience segmentation from various sources, ensuring accuracy and relevance for targeted marketing efforts.

Some key sources include:

1. Zero-Party Data: 

Data that is intentionally and proactively shared by customers with businesses, enables them to personalize their marketing strategies more effectively. Also, refer to email marketing data.

2. First-Party Data: 

Data obtained directly from customer interactions on websites and sales channels. Provides authentic insights into customer behavior and preferences.

Refer also to Google Analytics, Google Search Console, and other marketing analytics platforms.

3. Surveys and Interviews: 

Gather accurate, basic information about audience interests and behaviors. Offers insights directly from the audience, helping to understand their needs and motivations.

4. Behavioral Data: 

This presents the behavior of the audience, including their actions on websites. Provides valuable insights into audience engagement and preferences. Heat maps can come to the rescue.

5. Social Media Platforms: 

This delivers information about audience interactions, such as likes, shares, saves, and comments.

Offers insights into the social engagement patterns of the audience and the type of content that is most engaging.

6. Salespeople Interactions: 

This provides firsthand insights into customer preferences, objections, behaviors, and needs, which can be valuable for refining audience segmentation strategies.

7. Customer Service Calls and Feedback: 

This offers direct feedback and firsthand information about customer preferences, needs, concerns, and behaviors.

This helps in understanding customer segments and tailoring marketing strategies to better meet their needs.

Image Content Source - LinkedIn Ads Privacy Playbook

In summary, by leveraging these diverse sources, businesses can gather comprehensive and reliable data for audience segmentation, enabling them to tailor their marketing strategies effectively.

Here's related information that you may also find helpful – Marketing Automation Statistics [Accelerate Efficiency and Sales].

[rosyblooom]

could you please do lando and a stem girl who goes to uni but has a private life please

they don't know about us | ln4 smau

pairing: lando norris x private fem computer science major!reader a/n: this took me forever but hope u still like :) also, if you've got requests could u add if you want it to be smau or fic pls <3

Instagram

landonorris posted to his story!

[ caption: Mind you, I just woke up... ]

[ tagged: yourusername ]

Twitter

Instagram

landonorris posted to his story!

[ caption 1: 🕒✈️ ] [ caption 2: miami 👋 ]

[ tagged: yourusername ]

yourusername posted to her story!

[ caption 1: shoutout to the inventor of coffee i owe u big time🙏 ] [ caption 2: uhm i was just going to rest my eyes for 2 minutes?? good morning i guess💀 ]

f1gossip

liked by username, username, username and 12,057 others

f1gossip Y/N L/N, current girlfriend of Lando Norris, has been photographed arriving at the paddock for today's Miami GP.

Y/N's presence comes as a bit of a surprise, considering she was absent during practice and qualifying sessions, and rarely attends races. Speculation about a potential breakup has been rampant, but her appearance suggests that there might not be trouble in paradise after all... 👀

view all 793 comments

username she always looks so classy and put-together, i'm obsessed <33

username no bc am i the only who has no problem with her only attending a few races a year? some ppl don't have time to jet off across the globe 24/7 like

username it's the fact that they literally travelled to miami together and she still didn't go to quali or practice😐 the other wags do it, why can't she?

username i just know lando had to beg her to come smh

username why are y'all so rude omg?? some ppl are introverts...

username when you're in the public eye, you don't get to be "introverted"🙃 username that's an insane take wtf?

username GUYS i think she's a uni student cause peep lando's story a few days ago🧐 that explains why she's never at gps

username so? i'm a senior and i went to the aus gp this year username okay... do you want a cookie ?

username if a wag is at all races she's fame-hungry, and if she doesn't she's unsupportive like make up y'all's minds pls 🙄

Twitter

Instagram

yourusername posted to her story!

[ caption: YOU DID IT!!! HE DID IT!!! MY BABY IS AN F1 WINNER OMFGGG🥹🥳👏 you deserved this so so much, i'm sooo proud of you ❤️❤️❤️ ]

[ tagged: landonorris ]

Twitter

Instagram

landonorris

liked by yourusername, _aarava, martingarrix and 2,005,872 others

landonorris Memories for life ❤️

view all 5,947 comments

username aw the 5th pic🥹

username do you think number six is y/n??👀 username 100%

username 🧡🧡🧡🧡🧡

username LANDO NOW WINS IKTRRRRR‼️🤩

username ofc y/n couldn't even be bothered to comment... and the most unsupportive wag award goes to y/n l/n!! congrats hun x

username y'all are weird YOU DON'T KNOW THESE PPL!! username it's the 'be kind' in ur bio for me miss gurl 🤡

username best day ever 🤧

lewishamilton 👏👏👏

(liked by author)

riabish sooo happy!!!

(liked by author)

username not ria being more of a gf then y/n oop username thanks for being such a good friend to lando, we love you💖

username next goal: beome world champion 👀👀

username yessirrrr

yourusername posted to her story!

[ caption 1: back to reality 💔 ] [ caption 2: jkjk it's not that bad, i don't cry nearly as much as i did in first year 🙂‍↕️☝️ ]

[ tagged: yourbestfriend, yourfriend + more ]

harvard

liked by yourusername, username, username and 29,063 others

harvard Final projects, theses, dissertations, and more! Check out what these soon-to-be graduates explored in some of their last assignements on campus.

Y/N's thesis navigated the intricate relationship between privacy and secure multi-party computation, enhancing data analysis while safeguarding sensitive information.

2. Steve's environmental science project examined urban development's impact on local biodiversity, providing insights for sustainable urban planning.

3. Nya's dentistry research poster explored new methods to improve dental implant success, promising better patient outcomes and oral healthcare.

—

We are celebrating the extraordinary members of the Class of #Harvard24 🎓

view all 127 comments

username 👏👏👏

username Awesome!

username Very good! Congrats to all these students!!💪

username wait am i tripping or is this y/n as in lando's gf y/n???😳 btw my biggest dream is to go to harvard in '26 !!!! 💕

username 😍😍

username streets are saying y/n goes to harvard so i had to come check and omg??😩

username no bc wag AND harvard girly?? just looked at myself and sighed fr... username now i feel bad for talking shit🫤

Twitter

Instagram

yourusername posted to her story!

[ caption 1: pulling an all-nighterrrr 😁 ] [ caption 2: nevermind, lando just made me promise to get some sleep :( ]

A few months later...

Instagram

yourusername posted to her story!

[ caption 1: couldn't ask for better shoulders to cry on srsly 🙂‍↕️ WE DID IT MY LOVESSS 🎓❤️❤️ ] [ caption 2: this us? 😏 (corny, i know...) ]

[ tagged: yourbestfriend, yourfriend + more ]

lando.jpg

liked by daniel3.jpg, yourusername, carlossainz55 and 847,903 others

tagged: yourusername

lando.jpg 🍾🎓❤️

view all 4,037 comments

username a win for women iktr 😌

username wow i'm so happy for her omg 🫶🫶 (jealous too but mostly happy loolol)

username LMAO are we the same person?

carlossainz55 👏👏👏

username now she has no excuse anymore

username if lando's completely happy with it all, why the hell are u upset? 🤡

username 2024 really gave us lando's first ever win and now this?? we love to see it 😍

yourusername ❤️❤️

(liked by author)

username we love you y/n <333 username i hope you'll be able to attend more races from now on!! i love seeing you in the paddock 💕

username the way i still haven't fully processed the fact that harvard gave her a shoutout goddamn🤯

usernmae not you calling that a shoutout bye💀💀

username AAHHHH YAYY CONGRATS Y/N YOU'RE DOING AMAZING SWEETIE 🤍🤍🤍🤍

0:33 ───ㅇ───────── 2:40

[read-marx-and-lenin]

Are you a Tankie?? Do you think the USSR was a good nation? Do you maybe even defend Stalin somewhat, not just Lenin? Do you support Mao or ''commuist" nations in the modern age like China or North Korea? I think Commuism is a good ideology, but anytime it's been attempted alongside a government, it's been used as an excuse to control and oppress people. I think it can only work feasibly under anarchy because a government will never release control of its citizens.

I used to be an anarchist myself. I'm not going to say there's some magic phrase that will convince you to become a "tankie" like me, but I will say that if you haven't read some of the core works by Marx, Engels, or Lenin, you should give them a try sometime. "State and Revolution" especially. There is no magic "abolish the state" button that can be pressed to do away with all authority in one stroke. The material conditions must be changed first before the state can disappear.

I would also recommend checking out Pat Sloan's "Soviet Democracy", and pretty much anything by Anna Louise Strong but especially The Soviets Expected It, The Stalin Era, and In North Korea. On the subject of North Korea, you should also watch the democracy "Loyal Citizens of Pyongyang in Seoul".

There is a lot of propaganda surrounding actually existing socialism in the West, and it is important to separate truth from fiction. People do not fight in revolutions only to turn around and accept new oppressors. Every currently existing socialist state is democratic, and that includes the DPRK. Democratic does not mean ideal, but it does mean that people have a say in who is running the government. Even more than that, in every existing socialist state the people have the right to recall elected officials at any time, something which is not guaranteed in most bourgeois democracies, including the US.

Can you imagine members of the ruling party meeting with the people directly on a regular basis to discuss and debate the issues that matter most to the people in the US or any other bourgeois democracy? Can you imagine government officials whose top priority is the material welfare of the most disadvantaged citizens? You look at government meetings in China, in Cuba, in Vietnam, in Laos, and in North Korea, and that is what you see time and time again. That is the crux of politics in these countries, the material conditions of the people and how to improve them. They are dictatorships of the proletariat and thus the proletariat are the class for which the state exists to benefit.

Finally, you should read the 1986 paper "Capitalism, socialism, and the physical quality of life" by Cereseto & Waitzkin. While it is nearly 40 years old, it used World Bank data (clearly not a source biased in favor of communism) to demonstrate how on average socialist economies outperformed capitalist ones at similar levels of economic development in terms of actual material conditions for the average citizen. Being 40 years old, it also has the advantage of comparing data at a time when the number of socialist nations was at its highest. If you want to see more recent examinations that take a similar approach, you should read any papers by the economist Jason Hickel, but especially his 2016 paper "The true extent of global poverty and hunger", where he demonstrates that capitalism has by and large failed to improve material conditions outside the imperial core, and that the only nations that buck the trend in the developing world are the ones who have rejected neoliberal economic policy, most notably China, whose socialist economy has been responsible for the vast majority of people lifted out of poverty in the last decades.

[gouthamveerabathini]

Think With Google says again!

Use First-party data to attract new customers similar to your existing ones. They will be the most valuable customers you could gain.

AI, Machine learning and Automation all need your first party data to understand your audiences, expand your audience net, and run your ad campaigns effectively.

Check out how Automated Bidding works in using your first-party data and gets you higher audience -

https://www.customerlabs.com/blog/automated-bidding-strategy-in-google-ads/

[laughhardrunfastbekindsblog]

What I wouldn't give for an animated "blooper reel" for Bad Batch:

- Hunter leaning up against a wall between takes, dozing off and almost falling over

- Tech looking down at his data pad while on the move through a forest set and walking straight into a tree

- Wrecker sitting down on the wrong chair and accidentally breaking it

- Echo flubbing his lines on purpose to make the others laugh while he keeps his own expression dead serious

- Crosshair not laughing when Echo flubs his lines, instead silently matching Echo's serious expression with the take ultimately turning into an intense staring contest

- Cut to Crosshair in his trailer loudly singing karaoke and playing air guitar with the prop rifle

- Omega is filming ALL of it

- Also Omega is the first to break character when anyone messes up a line

- Also Omega starting the cast conga line/dance party

- Rex, during his reveal in "The Clone Conspiracy," jokingly complaining that removing his cloak hood messes up his hair

- Several Howzer scenes needing to be reworked because donning/doffing his helmet actually messes up his hair cue Crosshair shouting from the sidelines "Just shave your head already"

- Gregor is... Gregor

- Phee being the pinnacle of professionalism while on camera while also being responsible for 99% of the pranks and shenanigans on set

[emacrow]

Jazz always wanted a little brother.

Her best friend's mommy having a baby brother in her tummy, but right now they were at gotham, mom was meeting with some important people while she stay safe in the car with dad sleeping in the front passenger seat.

When she asked her mom and dad for a baby brother earlier that same week, mom had to explained that her tummy was broken after she had her because she was a very special miracle baby because they tried so hard to have her.

Jazz understood but at the same time, she wanted- no she need a baby brother, maybe one with dad's hair and mom's eyes, or maybe one with hair like hair and dad's eyes.

And she was determined, as she snuck out of the fentomobile car, sneaking inside beside the scary ninjas guards that were temporarily distracted.

She was very good at sneaking around thanks to mom training her to stay quiet and hide better then a ghost.

There was pools of ectoplasmic but much dirtier and less cleaner then the stuff mom and dad work with. Container and chambers full of them.

She saw doctor walking out of one room and snuck in before the the door close on her. There was another ectoplasmic container that had babies in them..

One sleeping upside down and the other upside up. The one of the bottom was sleeping but the older has his eyes open, revealing pretty blue eyes like dad's eyes.

She chewed on her bottom lip a bit and weigh her short limited choices as nodding.

She close her eyes, focusing as she quickly started to float a bit wobbly, sticking her small hands onto the glass ectoplasmic ball using her secret powers that she had learned without mom and dad noticing.

Her invisible hand grabbed the baby slowly, making it invisible as she pulled it out of the ectoplasmic ball.

The baby was very small and light then a feather while covered in wet ectoplasm goop.. the baby cough a bit, dripping ectoplasm out his mouth, squirming a bit as he was about to male a fuzz but quiet down as she held him close into her warm fuzzy jacket.

She snuck back out of the room and quickly out of the place all the way back into fentonmobile..

Covering the baby with her Einstein beat designed blanket, cleaning the baby up like she would with her baby dolls, and she open the empty toy baby bottle and open her mini almond milk jug, then pour the milk in and close it, after remembering to cut a little open hole on the tip of the hard plastic nibble part.

Scooting over to the baby, and carefully picking him up and helding him close onto her lap like she seen the mommy do on TV as she press the toy baby bottle again the baby's mouth.

It would be 1 hour later before mom came back looking excited then 2 hours later after they left gotham before a soft baby wail woke her dad from the backseat of the fenton car where jazz was.

Jazz was pink in the face as she was trying to hide the baby but she couldn't stop him from crying.

It would 20 minutes of jazz lying straight to her parents's faces on where she found the baby, and it would forever be her only best lie she ever told that convinced them to adopt the baby boy that was now named danny..

Meanwhile back at league of Assassin headquarters. The head scientist has noticed that the first unborn twin baby has been removed early then schedule, probably due to natural condition of death since the first one has a much weaker pulse compared to the second unborn baby which Talia had name Damian later.

The leading scientist check off the existence of the supposed first born who went without a name on the data base...

Unknownly to both parties, Jazz was very happy to have a little brother of her own now, even if his eyes flashes green a bit from time to time.

[cubera2024]

Data Driven Companies in Bangalore | Big Data Marketing - CUBERA

Transforming Advertising with Data-Powered Solutions: Cubera is leading the AdTech and Big Data space by providing brands access to the richest zero and first-party data. Our platform—featuring Cube, Cubera Identity Graph, Vertex, and Edge—combined with services like Omni-Channel Targeting, AI Cohort, and Ad Service, drives more efficient and transparent campaigns.