#facebook ads agency account

[moonsday5]

Expert Facebook Agency Ad Accounts Management | Moonsday

Elevate your advertising game with Moonsday's specialized Facebook agency ad accounts services. Our seasoned experts optimize, analyze, and strategize for maximum ROI. Get ahead in the digital landscape today!

for more info :

[ecomenergize]

The Importance of Mobile-Friendly Ecommerce Website Development

In today's digital age, the majority of people are using their smartphones and tablets to browse the internet and make online purchases. As a result, it is crucial for businesses to have a mobile-friendly ecommerce website in order to stay competitive and meet the needs of their customers. In this article, we will explore the importance of mobile-friendly ecommerce website development and how it can benefit businesses in reaching their target audience.

1. The Rise of Mobile Users

The number of mobile users worldwide is continuously increasing. According to Statista, there are over 3.8 billion smartphone users globally, and this number is projected to reach 4.3 billion by 2023. With such a large user base, businesses cannot afford to neglect mobile users when it comes to their ecommerce websites.

2. Enhanced User Experience

Creating a mobile-friendly ecommerce website ensures that users have a seamless and enjoyable experience when browsing and purchasing products or services. A mobile-optimized website is designed to fit the smaller screens of smartphones and tablets, making it easier for users to navigate, read content, and complete transactions. It eliminates the need for users to zoom in or scroll horizontally, thus improving their overall experience and increasing the chances of conversion.

3. Improved SEO Ranking

Search engine optimization (SEO) plays a vital role in driving organic traffic to a website. One of the factors that search engines like Google consider when ranking websites is mobile-friendliness. Google prioritizes mobile-friendly websites in its search results, meaning that having a mobile-friendly ecommerce website can significantly improve a business's visibility and organic search rankings. This can ultimately lead to higher click-through rates and increased website traffic.

4. Higher Conversion Rates

A mobile-friendly ecommerce website has the potential to increase conversion rates significantly. Users are more likely to make a purchase if they can easily navigate the website, find the information they need, and complete the checkout process seamlessly. According to Google, 61% of users are unlikely to return to a website if they had trouble accessing it on their mobile devices. On the other hand, a positive mobile user experience can increase the likelihood of repeat purchases and customer loyalty.

5. Competitive Advantage

In today's competitive market, businesses cannot afford to ignore the growing mobile user base. By investing in mobile-friendly ecommerce website development, businesses can gain a competitive advantage over their competitors who have not optimized their websites for mobile users. Providing a seamless mobile experience can set a business apart and attract customers who prioritize convenience and accessibility.

If you are a business owner looking to enhance your online presence and reach your target audience effectively, EcomEnergize is here to help. EcomEnergize is a leading digital agency specializing in ecommerce website development, including mobile-friendly designs. With a team of expert designers and developers, EcomEnergize can create a tailored ecommerce website that works flawlessly on all devices and delivers an excellent user experience.

EcomEnergize understands the importance of mobile-friendly ecommerce website development in driving business growth and maximizing conversions. By utilizing the latest technologies and best practices, EcomEnergize ensures that your website is optimized for mobile users, improving your search rankings, user experience, and overall online performance.

[ms-demeanor]

making my own post because nobody needs my bullshit on their post:

OP:

Reblog 1:

Reblog 2:

My response:

The IRA blogs were here and they were active and they were quite popular; their posting patterns did not match normal tumblr users (i was followed by lagonegirl and followed back only to be put off by the account reblogging the same five or ten posts every hour for a day before selecting another five or ten posts to reblog hourly the next day - it was clear engagement bait).

Tumblr has never been as transparent about these accounts as both Twitter and Facebook were, but several of the accounts had shared names across platforms and you can find a significant amount of data that was released by both facebook (ex: ads purchased by the IRA accounts) and twitter (over three million tweets from IRA accounts). Academic researchers have published papers on the data released from facebook and twitter. Several papers. So many papers. Soooooo many papers. We have a LOT of direct evidence that you can explore for yourself that there were hundreds (possibly thousands) of IRA accounts that were created on Facebook and Twitter. Of those accounts, some shared usernames across platforms, and of those accounts, a few had tumblr accounts that posted the same content on twitter and tumblr.

To quote a buzzfeed news article from the time:

The Russian-run Tumblr accounts used the same, or very similar, usernames as the account names contained on a list of confirmed IRA accounts Twitter submitted to congressional investigators. In some cases, the Tumblr and Twitter account has the same profile image or linked to each other in their bios. Some IRA Tumblrs and Twitter accounts also cross-promoted content between platforms, further linking them together.

Current tumblr user @ alwaysbewoke (who I don't want to tag because I'm sure he's got better things to do) is interviewed in that article and talks about following one of the blogs identified by tumblr as an IRA blog that had a matching account on twitter identified as an IRA account but unfollowing when the left-leaning blog supposedly run by a black creator started rooting for trump in the election.

Dr. Jonathan Albright is heavily quoted in the article; the data review he collaborated on is one of the only reviews of this subject that includes data from Tumblr and Reddit.

One of the claims that I've seen is that tumblr just deleted funny black people, but these were blogs with thousands of followers on tumblr who never recreated, never popped up on another social media site, never started a reddit account after getting banned; nobody ever showed up saying "hey this is 4mysquad, I got banned on tumblr and twitter, follow me to pillowfort". These very popular blogs got deleted and, as far as I know, nobody ever popped up claiming to be a person who was deleted - and it's not like tumblr users haven't figured out how to evade bans.

What you are doing when you make posts saying that the IRA accounts on tumblr never existed is *absolving tumblr of guilt for their utter lack of transparency.*

Tumblr is not the only tech company that has tried to fly under the radar as its larger counterparts face regular scrutiny in Congress and in the press. Earlier this month, Reddit revealed it too had deleted hundreds of accounts with ties to the Internet Research Agency. A WIRED investigation found more than a thousand links to Russian propaganda websites are still live on Reddit, and unearthed two suspicious accounts that Reddit immediately shut down.

So should you believe what Tumblr says? No, because Tumblr has been functionally fucking silent on this issue and the information about this subject aside from the list of blogs has come from the hard work of data scientists, journalists, and researchers.

(For the record; some of those bot accounts that were recorded by Dr. Albright also had Google+ accounts in 2017 - there is every possibility that they had myspace accounts).

Now, the reason that I'm popping onto this post as an annoyed anarchist is that I was tracking a similar group of blogs for a while and was discussing them and I stopped precisely because of the galaxy-brained liberals who are now trying to dunk on communists for criticizing electoralism. One of the people who was following my project was one of the ones who started calling out the "joe biden kills dogs" posts as disinfo and I realized they were using some of the guidelines I'd written up to "identify" misinformation and that is very a rock fucking stupid approach to what was clearly a leftist making jokes and was horrified and realized there was no way that I could continue documenting what I was documenting without someone attempting to call actual leftists russian bots.

I've seen the post that OP is referencing [it's one where someone makes a very obvious joke about the democrat presidential ticket and people jump on to call them a bot and then someone tries to do the "AI tell me a story" thing and OP is just like "I don't want to :(", proving that they are in fact a person and not an AI] and have deeply enjoyed the humor of watching liberals a) not understand a very, VERY obvious joke and b) become the unwitting butt of a joke they were trying to make, but also I am so exhausted by watching normie dems call leftists AI bots after years of watching normie dems call real live actual leftists who hold actual political views that real people actually have, like prison abolition, russian bots.

But I am also so fucking tired of left conspiracism and how stupid it sounds when leftists dismiss a preponderance of evidence that is easily accessible and publicly available for analysis as "lol so you just trust everything tumblr tells you?"

No, dipshit, learn to click a fucking link or twelve.

[lurkiestvoid]

You're being targeted by disinformation networks that are vastly more effective than you realize. And they're making you more hateful and depressed.

(This essay was originally by u/walkandtalkk and posted to r/GenZ on Reddit two months ago, and I've crossposted here on Tumblr for convenience because it's relevant and well-written.)

TL;DR: You know that Russia and other governments try to manipulate people online. But you almost certainly don't how just how effectively orchestrated influence networks are using social media platforms to make you -- individually-- angry, depressed, and hateful toward each other. Those networks' goal is simple: to cause Americans and other Westerners -- especially young ones -- to give up on social cohesion and to give up on learning the truth, so that Western countries lack the will to stand up to authoritarians and extremists.

And you probably don't realize how well it's working on you.

This is a long post, but I wrote it because this problem is real, and it's much scarier than you think.

How Russian networks fuel racial and gender wars to make Americans fight one another

In September 2018, a video went viral after being posted by In the Now, a social media news channel. It featured a feminist activist pouring bleach on a male subway passenger for manspreading. It got instant attention, with millions of views and wide social media outrage. Reddit users wrote that it had turned them against feminism.

There was one problem: The video was staged. And In the Now, which publicized it, is a subsidiary of RT, formerly Russia Today, the Kremlin TV channel aimed at foreign, English-speaking audiences.

As an MIT study found in 2019, Russia's online influence networks reached 140 million Americans every month -- the majority of U.S. social media users.

Russia began using troll farms a decade ago to incite gender and racial divisions in the United States

In 2013, Yevgeny Prigozhin, a confidante of Vladimir Putin, founded the Internet Research Agency (the IRA) in St. Petersburg. It was the Russian government's first coordinated facility to disrupt U.S. society and politics through social media.

Here's what Prigozhin had to say about the IRA's efforts to disrupt the 2022 election:

"Gentlemen, we interfered, we interfere and we will interfere. Carefully, precisely, surgically and in our own way, as we know how. During our pinpoint operations, we will remove both kidneys and the liver at once."

In 2014, the IRA and other Russian networks began establishing fake U.S. activist groups on social media. By 2015, hundreds of English-speaking young Russians worked at the IRA. Their assignment was to use those false social-media accounts, especially on Facebook and Twitter -- but also on Reddit, Tumblr, 9gag, and other platforms -- to aggressively spread conspiracy theories and mocking, ad hominem arguments that incite American users.

In 2017, U.S. intelligence found that Blacktivist, a Facebook and Twitter group with more followers than the official Black Lives Matter movement, was operated by Russia. Blacktivist regularly attacked America as racist and urged black users to rejected major candidates. On November 2, 2016, just before the 2016 election, Blacktivist's Twitter urged Black Americans: "Choose peace and vote for Jill Stein. Trust me, it's not a wasted vote."

Russia plays both sides -- on gender, race, and religion

The brilliance of the Russian influence campaign is that it convinces Americans to attack each other, worsening both misandry and misogyny, mutual racial hatred, and extreme antisemitism and Islamophobia. In short, it's not just an effort to boost the right wing; it's an effort to radicalize everybody.

Russia uses its trolling networks to aggressively attack men. According to MIT, in 2019, the most popular Black-oriented Facebook page was the charmingly named "My Baby Daddy Aint Shit." It regularly posts memes attacking Black men and government welfare workers. It serves two purposes: Make poor black women hate men, and goad black men into flame wars.

MIT found that My Baby Daddy is run by a large troll network in Eastern Europe likely financed by Russia.

But Russian influence networks are also also aggressively misogynistic and aggressively anti-LGBT.

On January 23, 2017, just after the first Women's March, the New York Times found that the Internet Research Agency began a coordinated attack on the movement. Per the Times:

More than 4,000 miles away, organizations linked to the Russian government had assigned teams to the Women’s March. At desks in bland offices in St. Petersburg, using models derived from advertising and public relations, copywriters were testing out social media messages critical of the Women’s March movement, adopting the personas of fictional Americans.

They posted as Black women critical of white feminism, conservative women who felt excluded, and men who mocked participants as hairy-legged whiners.

But the Russian PR teams realized that one attack worked better than the rest: They accused its co-founder, Arab American Linda Sarsour, of being an antisemite. Over the next 18 months, at least 152 Russian accounts regularly attacked Sarsour. That may not seem like many accounts, but it worked: They drove the Women's March movement into disarray and eventually crippled the organization.

Russia doesn't need a million accounts, or even that many likes or upvotes. It just needs to get enough attention that actual Western users begin amplifying its content.

A former federal prosecutor who investigated the Russian disinformation effort summarized it like this:

It wasn’t exclusively about Trump and Clinton anymore. It was deeper and more sinister and more diffuse in its focus on exploiting divisions within society on any number of different levels.

As the New York Times reported in 2022,

There was a routine: Arriving for a shift, [Russian disinformation] workers would scan news outlets on the ideological fringes, far left and far right, mining for extreme content that they could publish and amplify on the platforms, feeding extreme views into mainstream conversations.

China is joining in with AI

[A couple months ago], the New York Times reported on a new disinformation campaign. "Spamouflage" is an effort by China to divide Americans by combining AI with real images of the United States to exacerbate political and social tensions in the U.S. The goal appears to be to cause Americans to lose hope, by promoting exaggerated stories with fabricated photos about homeless violence and the risk of civil war.

As Ladislav Bittman, a former Czechoslovakian secret police operative, explained about Soviet disinformation, the strategy is not to invent something totally fake. Rather, it is to act like an evil doctor who expertly diagnoses the patient’s vulnerabilities and exploits them, “prolongs his illness and speeds him to an early grave instead of curing him.”

The influence networks are vastly more effective than platforms admit

Russia now runs its most sophisticated online influence efforts through a network called Fabrika. Fabrika's operators have bragged that social media platforms catch only 1% of their fake accounts across YouTube, Twitter, TikTok, and Telegram, and other platforms.

But how effective are these efforts? By 2020, Facebook's most popular pages for Christian and Black American content were run by Eastern European troll farms tied to the Kremlin. And Russia doesn't just target angry Boomers on Facebook. Russian trolls are enormously active on Twitter. And, even, on Reddit.

It's not just false facts

The term "disinformation" undersells the problem. Because much of Russia's social media activity is not trying to spread fake news. Instead, the goal is to divide and conquer by making Western audiences depressed and extreme.

Sometimes, through brigading and trolling. Other times, by posting hyper-negative or extremist posts or opinions about the U.S. the West over and over, until readers assume that's how most people feel. And sometimes, by using trolls to disrupt threads that advance Western unity.

As the RAND think tank explained, the Russian strategy is volume and repetition, from numerous accounts, to overwhelm real social media users and create the appearance that everyone disagrees with, or even hates, them. And it's not just low-quality bots. Per RAND,

Russian propaganda is produced in incredibly large volumes and is broadcast or otherwise distributed via a large number of channels. ... According to a former paid Russian Internet troll, the trolls are on duty 24 hours a day, in 12-hour shifts, and each has a daily quota of 135 posted comments of at least 200 characters.

What this means for you

You are being targeted by a sophisticated PR campaign meant to make you more resentful, bitter, and depressed. It's not just disinformation; it's also real-life human writers and advanced bot networks working hard to shift the conversation to the most negative and divisive topics and opinions.

It's why some topics seem to go from non-issues to constant controversy and discussion, with no clear reason, across social media platforms. And a lot of those trolls are actual, "professional" writers whose job is to sound real.

So what can you do? To quote WarGames: The only winning move is not to play. The reality is that you cannot distinguish disinformation accounts from real social media users. Unless you know whom you're talking to, there is a genuine chance that the post, tweet, or comment you are reading is an attempt to manipulate you -- politically or emotionally.

Here are some thoughts:

Don't accept facts from social media accounts you don't know. Russian, Chinese, and other manipulation efforts are not uniform. Some will make deranged claims, but others will tell half-truths. Or they'll spin facts about a complicated subject, be it the war in Ukraine or loneliness in young men, to give you a warped view of reality and spread division in the West.

Resist groupthink. A key element of manipulate networks is volume. People are naturally inclined to believe statements that have broad support. When a post gets 5,000 upvotes, it's easy to think the crowd is right. But "the crowd" could be fake accounts, and even if they're not, the brilliance of government manipulation campaigns is that they say things people are already predisposed to think. They'll tell conservative audiences something misleading about a Democrat, or make up a lie about Republicans that catches fire on a liberal server or subreddit.

Don't let social media warp your view of society. This is harder than it seems, but you need to accept that the facts -- and the opinions -- you see across social media are not reliable. If you want the news, do what everyone online says not to: look at serious, mainstream media. It is not always right. Sometimes, it screws up. But social media narratives are heavily manipulated by networks whose job is to ensure you are deceived, angry, and divided.

Edited for typos and clarity. (Tumblr-edited for formatting and to note a sourced article is now older than mentioned in the original post. -LV)

P.S. Apparently, this post was removed several hours ago due to a flood of reports. Thank you to the r/GenZ moderators for re-approving it.

Second edit:

This post is not meant to suggest that r/GenZ is uniquely or especially vulnerable, or to suggest that a lot of challenges people discuss here are not real. It's entirely the opposite: Growing loneliness, political polarization, and increasing social division along gender lines is real. The problem is that disinformation and influence networks expertly, and effectively, hijack those conversations and use those real, serious issues to poison the conversation. This post is not about left or right: Everyone is targeted.

(Further Tumblr notes: since this was posted, there have been several more articles detailing recent discoveries of active disinformation/influence and hacking campaigns by Russia and their allies against several countries and their respective elections, and barely touches on the numerous Tumblr blogs discovered to be troll farms/bad faith actors from pre-2016 through today. This is an ongoing and very real problem, and it's nowhere near over.

A quote from NPR article linked above from 2018 that you might find familiar today: "[A] particular hype and hatred for Trump is misleading the people and forcing Blacks to vote Killary. We cannot resort to the lesser of two devils. Then we'd surely be better off without voting AT ALL," a post from the account said.")

[attheexactlyrighttimeandplace]

For the people who still think the colony of Israel has a right to defend itself:

They're not defending anything, they're just having fun killing:

Update 1 (17/10/2023) for the confused and sceptics :

Update 2 (10/22/2023): To add some context to this post following Reuters (direct link to article) attempt to verify the reality of the IDF Facebook post.

In fact, Reuters failed to verify anything: as the agency admitted in its article, its journalist "could not find the impostor's Facebook account or the publication on the platform social network".

They then contacted "a spokesperson for the IDF", who told them that " the Facebook post was not shared by one of its official accounts. He added there was only one official IDF Facebook page in Arabic that carries a verification tick "

A Reuters reporter also contacted"a representative for Meta, Facebook’s parent company, told Reuters the page was removed".

In this total absence of material evidence, and relying solely on the statements of these two sources which are the least reliable when it comes to commenting and sharing information and facts about the war against the Palestinians (the Israeli army is party to the conflict therefore It is biased and will protect its agents and soldiers- and Facebook has a history of censoring Palestinian content that could be used to document violence and help legally qualify zionist crimes).

Reuters came to this hasty conclusion:

Their main arguments are that

The Israeli occupation army never admitted to bombing the hospital and blamed Islamic Jihad, so it had no reason to celebrate.

Reuters journalists conveniently ignore the timeline. The IDF message welcoming the bombing of the Baptist hospital in Gaza was published immediately after the attack, while the controversy over the perpetrators of the attack began a few hours after its deletion.

Until the controversy, no one wondered who was behind the attack. The zionist army has always publicly assumed its crimes: it even ordered (according to the clerics who were in charge of the administration of the hospital) on several occasions the hospital to evacuate, knowing perfectly well that it was impossible. It was only when outrage became widespread that western media, including Reuters, began to question the origins of the strike. There's a post on Tumblr that pulls together the subtle changes in headlines to make it seem like Israel never took credit for the attack (even though it destroyed different 2 floors of the hospital a few days before the biggest attack).

There are other videos on Mohammed El Kurd's Twitter account showing the zionist army celebrating its strikes. There are videos on social media of zionist soldiers humiliating prisoners in their custody, so gloating on social media is not a new practice for them.

There is no reason why they should not celebrate what they consider a victory: their ministers have already publicly and clearly stated that civilians who do not leave northern Gaza, whatever their reasons, will be assimilated to Hamas fighters. So everything is consistent; in their minds, hitting innocent and defenseless civilians is legitimate and they are happy about it.

On its Twitter account, the Israeli military removed a video that purported to prove that Islamic Jihad carried out the attack, but ultimately did not prove its claims. So they also have a habit of deleting their own content when they realize that it exposes them more than it helps them.

Other journalists (Al Jazeera uses its own images: it is the only media that remained in Gaza and they filmed all the attacks, information from Channel 4) and independent experts on weapons of war and geolocation worked on the question of identifying the perpetrators of the bombing of the hospital. So far, their preliminary conclusion is that the Israeli military's claims do not match the facts and material evidence on the ground.

Full details of this debate are on the X/Twitter accounts of Lowkey and Mohammed El-Kurd (look for posts made on October 17).

2. I don't really know how Facebook/Meta works: I never had an account on it (I mean I never used it properly: I opened an account years ago, exclusively to follow the activity of a group that I was part of in life but closed it after a few weeks without interacting beyond a few likes), but on Twitter you can hide the checkmark.

Even if the checkmark cannot be hidden, there is nothing in the Reuters "report" to indicate that the Zionist army does not maintain multiple accounts - some with checkmarks and some without - and does not delete accounts that are not officials when it does not suit their interests.

They have a history of spreading fake news: from rumors about 40 beheaded babies, to accusing Palestinians of bombing themselves, to creating fake documents to accuse Hamas of planning attacks on primary schools while manipulating parents by buying YT ads shown during videos aimed at children to improve their image damaged by their violence with families, and to justify the harm they do to the children of Gaza.

I'm only making this long argument because Lowkey and Mohammed El-Kurd deleted the tweets I reposted and I think they shouldn't have done so. I understand why: it actually seems like an insignificant speck in an ocean of real crimes, but I personally consider it symbolic and indicative of the true and greater zionist project: genocide.

Genocide in international law is based on proof of intent to destroy a group, and the zionist army's mocking Facebook post establishes beyond doubt that nothing is accidental on the zionist side, everything is premeditated and based on their superiority complex over the Palestinian people.

[mariacallous]

“Now, how long will this take? The Ukrainians behave like charlatans and we continue to pay,” reads a quote in French next to a picture of Taylor Swift on what looks like a promotional poster for an upcoming tour. “That is not right.”

“Every time the Ukrainians get money, everything goes wrong,” reads another quote in German next to a picture of Selena Gomez on what appears to be a page taken from a fashion magazine.

"It's just disappointing how the Ukrainians use our help,” a quote, also in German, reads next to a picture of Kim Kardashian speaking on stage. “Someone needs to stop this, seriously."

Though the images make it look like these quotes were said by Swift, Gomez, and Kardashian, they weren’t. They were the product of a pro-Russian network of fake Facebook and X accounts that created and disseminated an ad campaign suggesting that some of the most famous people in the world back Russia and detest Ukraine. Among the celebrities included are Beyoncé, Oprah, Gigi Hadid, Lady Gaga, Jennifer Lopez, Justin Bieber, Shakira, Gwyneth Paltrow, and Cristiano Ronaldo. “Supporting Ukrainians is unacceptable,” reads a quote next to a photo of Oprah. “Their actions destroy lives and societies.”

The disinformation campaign, which was launched in November, reached at least 7.6 million people on Facebook alone, according to a database of the ads reviewed by WIRED and collected by Reset, a nonprofit that provides grants to those tackling disinformation. It’s still in progress, and two separate groups of disinformation researchers believe the campaign is run by a notorious Russian influence operation dubbed Doppelganger that has in the past been linked to the Kremlin. New information shared exclusively with WIRED suggests the campaign has links to Russia’s GRU military spy agency.

At the beginning of November, researchers at Reset discovered what they described as a “blitz campaign” by two networks of fake Facebook pages. Over the course of a week, the researchers saw at least 560 Facebook ads that feature images of celebrities alongside pro-Russian and anti-Ukrainian quotes. While some of the ads reached only thousands of users, others spread far more widely. One featuring Cristiano Ronaldo reached over 115,000 people before it was deactivated. Alongside the image of Ronaldo was the quote “It's frustrating to see how the Ukrainians use our aid. Someone needs to stop this, seriously.”

Researchers at Reset believe that the campaign “exploits loopholes in Facebook’s ad verification and content moderation systems to foster hostility against Ukrainians and undermine EU support for Kyiv.” Including fake quotes from celebrities within images makes it harder for Facebook to spot a coordinated campaign, they added. The campaign, which specifically targeted people in France and Germany, also removed any links or additional text in the ads, making it harder for Meta to track it.

Doppelganger has been actively spreading disinformation on both Facebook and X for some time. The organization was unmasked in September 2022 by EU DisinfoLab, a nonprofit working to combat disinformation against the EU, but it had been operating since at least May 2022. The group used clones of media websites, including The Guardian and Bild, to spread disinformation, filling the fake sites with articles, videos, and polls designed to push pro-Kremlin talking points about Russia’s invasion of Ukraine. Facebook first announced action against Doppelganger in September 2022, and said it was removing pages and accounts associated with the campaign.

In June 2023, another campaign targeting major French websites including Le Parisien, 20 Minutes, Le Monde, and Le Figaro was exposed by the French government. “French Minister supports the murder of Russian soldiers in Ukraine,” read one fake headline on a page that looked like Le Monde during that campaign.

Despite being repeatedly found out, the operators of Doppelganger have managed to continue their work: They also created fake versions of Fox News and other news websites to seed chaos and confusion during the Israel-Hamas war.

While Doppelganger campaigns in the past have been linked to the Kremlin in some media reports, new information from researchers tracking the disinformation campaign shows a link to Russia’s GRU.

A network of bot accounts on X, which in the past have been used to push Doppelganger’s fake websites, has also been used to push people to websites with direct links to Russia’s military spy agency. “Doppelganger bots promoted two sites recently, which both have strong connections to GRU,” researchers at Antibot4Navalny, a Russian anti-disinformation research group that has been closely tracking Doppelganger activity on X, tell WIRED. The researchers did not want to be identified due to security concerns.

The first site promoted by the Doppelganger bots was ObservateurContinental.fr. The Whois data, a public record of information related to the registration of a website, for this site shows that it is connected to InfoRos, a news agency previously linked to the GRU that operates hundreds of websites to push Kremlin propaganda. InfoRos was first reported to be a front organization for GRU Unit 54777 by The Washington Post in 2018. At the time, the group was said to have been active as far back as 2014 to spread disinformation about Russia’s annexation of Crimea.

The second site pushed by Doppelganger bots targeted Germans. In October 2022, an investigation by the German newspaper Die Welt found that the author of content on the EuroBRICS site was being paid directly by InfoRos, which is registered as the operator of the EuroBRICs website by the German domain registrar.

Many of the same images from Doppelganger’s campaign, along with others targeting an English-speaking audience, were also shared on X by the same network of bots that have previously shared links to the Doppelganger campaigns.

“We collected a whopping 75-plus fake quotes by celebrities from the US and EU, all massively posted recently by bots of Doppelganger, the pro-Kremlin influence campaign,” one of the researchers at Antibot4Navalny tells WIRED.

The campaign on X, which coincided with the Facebook campaign, used over 10,000 bot accounts, according to the researchers. In the space of one eight-hour period, the bots posted over 27,000 messages. At one point, the bot accounts were posting 120 messages every minute.

The posts on X are identical to those posted as ads on Facebook identified by Reset, except that some of these posts were in English. The X campaign also featured mocked-up versions of celebrities’ verified Instagram accounts, making it seem as if screenshots of celebrity Instagram accounts, using similar anti-Ukraine quotes, were being shared.

X did not respond to a request for comment from WIRED about the Doppelganger campaign. Since Elon Musk took control of the platform in October 2022, he has eliminated most of the company’s trust and safety team, and disinformation has flourished on the site, especially around breaking news events like the recent Israel-Hamas war.

One of Reset’s researchers, who did not want to be identified to protect their privacy, tells WIRED that, in recent days, researchers have seen Doppelganger’s celebrity-based campaign evolve. Some ads on Facebook now, like the ones on X, feature screenshots that appear to show verified Instagram accounts of the same celebrities, adding a further layer of authenticity to the campaign. In one case, a screenshot of a fake Instagram post from the entrepreneur Richard Branson suggests that he believes America was behind the Nord Stream explosion.

The researcher also found video ads that feature real footage of celebrities with fake audio dubbed over the top, which they say have been created with text-to-speech apps. The researchers at Reset were unable to identify which app was being used to automate the creation of the videos. One example reviewed by WIRED showed footage of German filmmaker Wim Wenders speaking in English about his own films, dubbed to make it appear as if he was speaking in French about how “the Ukrainians are ruined.” The ad was posted to Facebook on November 25 and was seen by up to 3,000 people before it was removed for failing to have the “required disclaimer,” according to Facebook’s ad library.

While Facebook has taken down the majority of the pages, some of them remain active, and the campaign shows glaring gaps in Meta’s ability to deal with disinformation on this scale.

Meta declined to respond on the record to WIRED’s request for comment about the campaign and the network of fake accounts created to disseminate the false ads. In a report from August, however, Meta acknowledged that Doppelganger was the “largest and most aggressively persistent covert influence operation from Russia that we’ve seen since 2017.”

The automated creation of accounts on Facebook is a well-known problem, and Meta has deployed a variety of artificial intelligence systems to combat efforts to mass-create fake pages and accounts. By its own admission, Facebook deletes millions, and sometimes billions, of fake pages every quarter, sometimes within minutes of their creation. Meta claims that around 5 percent of its monthly average users are fake, but outside experts say that figure is substantially higher.

While the Doppelganger group ran the campaign, the fake Facebook pages it used were purchased from an agency that specializes in creating massive networks of inauthentic pages on Facebook, according to Reset. They are still investigating who created these initial networks, but the researchers say this campaign was pushed out by two separate networks they identified containing 52,000 and 25,000 pages respectively. In October, Reset published a report identifying even larger networks of inauthentic Facebook pages, including one that had over 340,000 inauthentic pages. Despite having been identified publicly, these networks are still operating today.

With a number of major elections taking place in 2024, experts are again concerned about Meta’s ability to reign in disinformation.

“Meta’s sloppy product safety is a security liability for both Europe and the US as we approach next year’s elections,” Felix Kartte, EU director at Reset claims to WIRED. “Threat actors will continue exploiting loopholes in Facebook’s advertising systems to target deceptive and inflammatory content at millions of voters in the world’s biggest democracies.”

[dreaminginthedeepsouth]

Billboard project

* * * * *

LETTERS FROM AN AMERICAN

September 6, 2024

Heather Cox Richardson

Sep 07, 2024

One of the things that came to light on Wednesday, in the paperwork the Justice Department unveiled to explain its seizure of 32 internet domains being used by Russian agents in foreign malign influence campaigns, was that the six right-wing U.S. influencers mentioned in the indictments of the Russian operatives are only the tip of the iceberg. 

Since at least 2022, three Russian companies working with the Kremlin have been trying to change foreign politics in a campaign they called “Doppelganger,” covertly spreading Russian government propaganda. “[F]irst and foremost,” notes from a meeting with Russian officials about targeting Germany read, “we need to discredit the USA, Great Britain, and NATO.” Through fake social media profiles, their operatives posed as Americans or other non-Russians, seeding public conversations with Russian propaganda.

In August 2023 they launched the “Good Old USA Project” to target swing-state residents, online gamers, American Jews, and “US citizens of Hispanic descent” to reelect Donald Trump. ​​"They are afraid of losing the American way of life and the ‘American dream,’” one of the propagandists wrote. “It is these sentiments that should be exploited in the course of an information campaign in/for the United States.” Using targeted ads on Facebook, they could see how their material was landing and use bots and trolls to push their narrative in comment sections. 

“In order for this work to be effective, you need to use a minimum of fake news and a maximum of realistic information,” the propagandists told their staff. “At the same time, you should continuously repeat that this is what is really happening, but the official media will never tell you about it or show it to you.”

According to the documents, one of the three companies, Social Design Agency (SDA), monitors and collects information about media organizations and social media influencers. It collected a list of 1,900 “anti-influencers,” whose accounts posted material SDA workers thought operated against Russian interests. About 26% of those accounts were based in the U.S. 

SDA also identified as pro-Russian influencers more than 2,800 people in 81 countries operating on various social media platforms like X, Facebook, and Telegram. Those influencers included “television and radio hosts, politicians, bloggers, journalists, businessmen, professors, think-tank analysts, veterans, professors, and comedians.” About 21% of those influencers were in the U.S. 

YouTube took down the Tenet Media Channels associated with the Justice Department’s indictments, and last night, Tenet Media abruptly shut down. In The Bulwark, Jonathan V. Last noted that the Tenet influencers maintain they were dupes, although they must have been aware that their paychecks were crazy high for the numbers of viewers they had. He asks if, knowing now that their gains are ill-gotten, they are going to give them to charity. 

Earlier this week, former Fox News Channel personality Tucker Carlson hosted Holocaust denier Darryl Cooper on his X show, where Cooper not only suggested that the death of more than six million Jews was an accidental result of poor planning, but also argued that British prime minister Winston Churchill, who stood firm against the expansion of fascist Germany in World War II, was the true villain of the war.

Cooper’s argument puts him squarely on the side of Russian president Vladimir Putin and Hungarian prime minister Viktor Orbán, who insist that democracy undermines society. During the recent summer Olympics, Cooper posted on social media an image of Hitler in Paris alongside another of drag queens representing Greek gods at the Olympic opening ceremonies, an image some on the right thought made fun of the Last Supper of Jesus and his disciples. “This may be putting it too crudely for some,” Cooper wrote, “but the picture [of Hitler in Paris] was infinitely preferable in virtually every way than the one on the right.” 

The idea that Churchill, not Hitler, is the villain of World War II means denying the fact of the Holocaust and defending the Nazis. It lands Carlson and Cooper in the same camp as those autocrats journalist Anne Applebaum notes are “making common cause with MAGA Republicans to discredit liberalism and freedom around the world.” Elon Musk promoted the interview, saying it was “very interesting,” and “worth watching,” before the backlash made him delete his post. The video has been viewed nearly 30 million times. 

Carlson told Lauren Irwin of The Hill��that the Biden administration is made up of “warmonger freaks” who have “used the Churchill myth to bring our country closer to nuclear war than at any moment in history.” Carlson is on a 16-day speaking tour, on which he will interview Trump allies, including Republican vice presidential nominee J.D. Vance and Donald Trump Jr. 

Trump today continued his effort to undermine the democratic American legal system in a “news conference” of more than 45 minutes, in which he took no questions. Although Judge Juan Merchan, who oversaw the election interference case in which a jury found Trump guilty on 34 counts, decided today to delay sentencing until November 26 to avoid any appearance that the court was trying to affect the 2024 election, Trump nonetheless launched an attack on the U.S. legal system and suggested the lawsuits against him were election interference. 

He spoke after he and his legal team were in court today to try to overturn a jury’s conclusion that he had sexually assaulted writer E. Jean Carroll, a decision that brought his judgments in the two cases she brought to around $90 million. He began with an attack on what he said was a new “Russia, Russia, Russia” hoax, and promised he had not “spoken to anybody from Russia in years.”

Aaron Rupar of Public Notice recorded what amounted to close to an hour of attacks on the American Justice Department and the laws of the country, and also on American women (he not only attacked Carroll, he brought up others of the roughly two dozen women who have accused him of sexual assault). He attempted to retry the Carroll case in the media, refuting the evidence the jury considered and suggesting that the photo of him and Carroll together was generated by AI, although it was published in 2019.

Attacking women was an interesting decision in light of the fact that he will need the votes of suburban women if he is to make up the ground he has lost to Democratic presidential nominee Vice President Kamala Harris and vice presidential nominee Tim Walz.

For her part, former representative Liz Cheney (R-WY) appears to see this moment for what it is. Although a staunch Republican herself, she is urging conservative women to admit they’ve had enough. Referring to both Trump and Vance in a conversation sponsored by the Texas Tribune, she said: “This is my diplomatic way of saying it: They’re misogynistic pigs.” She assured listeners, quite accurately, that Trump “is not a conservative.” “Women around this country…we’ve had enough.” “These are not people that we can entrust with power again.” 

Her father, former vice president Dick Cheney, agreed that Trump “can never be trusted with power again” and announced today that he will be voting for Harris. “As citizens, we each have a duty to put country above partisanship to defend our Constitution. That is why I will be casting my vote for Vice President Kamala Harris,” he said. Eighty-eight business leaders also endorsed Harris today, including James Murdoch, an heir to the Murdoch family media empire. Citing Harris’s “policies that support the rule of law, stability, and a sound business environment,” they said in a public letter, “the best way to support the continued strength, security, and reliability of our democracy and economy” is by electing Harris president.​​

Meanwhile, at his event with Sean Hannity of the Fox News Channel yesterday, Trump embraced the key element of Project 2025 that calls for a dictatorial leader to take over the U.S. That document maintains that “personnel is policy” and that the way to achieve all that the Christian nationalists want is to fire the nonpartisan civil servants currently in place and put their own people into office. Trump has tried hard to distance himself from Project 2025, but last night he said the way to run the government is to “get the right people. You put the right person and the right group of people at the heads of these massive agencies, you’re going to have tremendous success, and I know now the people, and I know them better than anybody would know them.”       

One of those people appears to be X owner Elon Musk, whom Trump has promised to put at the head of an “efficiency” commission to audit the U.S. government. 

In 1858, Abraham Lincoln, then a candidate for the Senate, warned that the arguments against democracy and in favor of a few people dominating the rest were always the same. In his era, it was enslavers saying some people were better than others. But, he said, those were the same arguments “that kings have made for enslaving the people in all ages of the world…. Turn in whatever way you will—whether it come from the mouth of a King, an excuse for enslaving the people of his country, or from the mouth of men of one race as a reason for enslaving the men of another race, it is all the same old serpent.” 

In our era, Indiana Jones said it best in The Last Crusade: “Nazis. I hate these guys.” 

LETTERS FROM AN AMERICAN

HEATHER COX RICHARDSON

[moonsday5]

Moonsday: Your Trusted Agency for Facebook Advertising Solutions

Unlock the full potential of your Facebook advertising with Moonsday, your trusted agency account facebook partner. Benefit from tailored strategies and expert insights to elevate your brand's online presence. Partner with Moonsday for unparalleled expertise in managing your Facebook advertising account

for more information :

Proven Expertise: Moonsday boasts a track record of delivering exceptional results in the realm of Facebook advertising. With a team of seasoned professionals, they bring a wealth of knowledge and expertise to every campaign.

Tailored Strategies: Unlike one-size-fits-all approaches, Moonsday understands the unique needs of each client. They craft bespoke advertising strategies that align with specific goals, ensuring maximum impact and ROI.

Cutting-Edge Technology: Moonsday leverages the latest tools and technologies in the industry to stay ahead of the curve. This ensures that clients benefit from the most effective and up-to-date advertising solutions available.

Transparent Communication: Communication is key, and Moonsday prioritizes transparency in all interactions. Clients can expect clear reporting and regular updates on the performance of their Facebook advertising campaigns.

Dedication to Success: Moonsday is invested in the success of their clients. They go the extra mile to analyze data, make data-driven adjustments, and refine strategies to continually improve campaign performance and achieve the best possible outcomes. With Moonsday, success isn't just a goal—it's the standard.

[misfitwashere]

September 6, 2024

Heather Cox Richardson

Sep 07, 2024

One of the things that came to light on Wednesday, in the paperwork the Justice Department unveiled to explain its seizure of 32 internet domains being used by Russian agents in foreign malign influence campaigns, was that the six right-wing U.S. influencers mentioned in the indictments of the Russian operatives are only the tip of the iceberg. 

Since at least 2022, three Russian companies working with the Kremlin have been trying to change foreign politics in a campaign they called “Doppelganger,” covertly spreading Russian government propaganda. “[F]irst and foremost,” notes from a meeting with Russian officials about targeting Germany read, “we need to discredit the USA, Great Britain, and NATO.” Through fake social media profiles, their operatives posed as Americans or other non-Russians, seeding public conversations with Russian propaganda.

In August 2023 they launched the “Good Old USA Project” to target swing-state residents, online gamers, American Jews, and “US citizens of Hispanic descent” to reelect Donald Trump. ​​"They are afraid of losing the American way of life and the ‘American dream,’” one of the propagandists wrote. “It is these sentiments that should be exploited in the course of an information campaign in/for the United States.” Using targeted ads on Facebook, they could see how their material was landing and use bots and trolls to push their narrative in comment sections. 

“In order for this work to be effective, you need to use a minimum of fake news and a maximum of realistic information,” the propagandists told their staff. “At the same time, you should continuously repeat that this is what is really happening, but the official media will never tell you about it or show it to you.”

According to the documents, one of the three companies, Social Design Agency (SDA), monitors and collects information about media organizations and social media influencers. It collected a list of 1,900 “anti-influencers,” whose accounts posted material SDA workers thought operated against Russian interests. About 26% of those accounts were based in the U.S. 

SDA also identified as pro-Russian influencers more than 2,800 people in 81 countries operating on various social media platforms like X, Facebook, and Telegram. Those influencers included “television and radio hosts, politicians, bloggers, journalists, businessmen, professors, think-tank analysts, veterans, professors, and comedians.” About 21% of those influencers were in the U.S. 

YouTube took down the Tenet Media Channels associated with the Justice Department’s indictments, and last night, Tenet Media abruptly shut down. In The Bulwark, Jonathan V. Last noted that the Tenet influencers maintain they were dupes, although they must have been aware that their paychecks were crazy high for the numbers of viewers they had. He asks if, knowing now that their gains are ill-gotten, they are going to give them to charity. 

Earlier this week, former Fox News Channel personality Tucker Carlson hosted Holocaust denier Darryl Cooper on his X show, where Cooper not only suggested that the death of more than six million Jews was an accidental result of poor planning, but also argued that British prime minister Winston Churchill, who stood firm against the expansion of fascist Germany in World War II, was the true villain of the war.

Cooper’s argument puts him squarely on the side of Russian president Vladimir Putin and Hungarian prime minister Viktor Orbán, who insist that democracy undermines society. During the recent summer Olympics, Cooper posted on social media an image of Hitler in Paris alongside another of drag queens representing Greek gods at the Olympic opening ceremonies, an image some on the right thought made fun of the Last Supper of Jesus and his disciples. “This may be putting it too crudely for some,” Cooper wrote, “but the picture [of Hitler in Paris] was infinitely preferable in virtually every way than the one on the right.” 

The idea that Churchill, not Hitler, is the villain of World War II means denying the fact of the Holocaust and defending the Nazis. It lands Carlson and Cooper in the same camp as those autocrats journalist Anne Applebaum notes are “making common cause with MAGA Republicans to discredit liberalism and freedom around the world.” Elon Musk promoted the interview, saying it was “very interesting,” and “worth watching,” before the backlash made him delete his post. The video has been viewed nearly 30 million times. 

Carlson told Lauren Irwin of The Hill that the Biden administration is made up of “warmonger freaks” who have “used the Churchill myth to bring our country closer to nuclear war than at any moment in history.” Carlson is on a 16-day speaking tour, on which he will interview Trump allies, including Republican vice presidential nominee J.D. Vance and Donald Trump Jr. 

Trump today continued his effort to undermine the democratic American legal system in a “news conference” of more than 45 minutes, in which he took no questions. Although Judge Juan Merchan, who oversaw the election interference case in which a jury found Trump guilty on 34 counts, decided today to delay sentencing until November 26 to avoid any appearance that the court was trying to affect the 2024 election, Trump nonetheless launched an attack on the U.S. legal system and suggested the lawsuits against him were election interference. 

He spoke after he and his legal team were in court today to try to overturn a jury’s conclusion that he had sexually assaulted writer E. Jean Carroll, a decision that brought his judgments in the two cases she brought to around $90 million. He began with an attack on what he said was a new “Russia, Russia, Russia” hoax, and promised he had not “spoken to anybody from Russia in years.”

Aaron Rupar of Public Notice recorded what amounted to close to an hour of attacks on the American Justice Department and the laws of the country, and also on American women (he not only attacked Carroll, he brought up others of the roughly two dozen women who have accused him of sexual assault). He attempted to retry the Carroll case in the media, refuting the evidence the jury considered and suggesting that the photo of him and Carroll together was generated by AI, although it was published in 2019.

Attacking women was an interesting decision in light of the fact that he will need the votes of suburban women if he is to make up the ground he has lost to Democratic presidential nominee Vice President Kamala Harris and vice presidential nominee Tim Walz.

For her part, former representative Liz Cheney (R-WY) appears to see this moment for what it is. Although a staunch Republican herself, she is urging conservative women to admit they’ve had enough. Referring to both Trump and Vance in a conversation sponsored by the Texas Tribune, she said: “This is my diplomatic way of saying it: They’re misogynistic pigs.” She assured listeners, quite accurately, that Trump “is not a conservative.” “Women around this country…we’ve had enough.” “These are not people that we can entrust with power again.” 

Her father, former vice president Dick Cheney, agreed that Trump “can never be trusted with power again” and announced today that he will be voting for Harris. “As citizens, we each have a duty to put country above partisanship to defend our Constitution. That is why I will be casting my vote for Vice President Kamala Harris,” he said. Eighty-eight business leaders also endorsed Harris today, including James Murdoch, an heir to the Murdoch family media empire. Citing Harris’s “policies that support the rule of law, stability, and a sound business environment,” they said in a public letter, “the best way to support the continued strength, security, and reliability of our democracy and economy” is by electing Harris president.​​

Meanwhile, at his event with Sean Hannity of the Fox News Channel yesterday, Trump embraced the key element of Project 2025 that calls for a dictatorial leader to take over the U.S. That document maintains that “personnel is policy” and that the way to achieve all that the Christian nationalists want is to fire the nonpartisan civil servants currently in place and put their own people into office. Trump has tried hard to distance himself from Project 2025, but last night he said the way to run the government is to “get the right people. You put the right person and the right group of people at the heads of these massive agencies, you’re going to have tremendous success, and I know now the people, and I know them better than anybody would know them.”       

One of those people appears to be X owner Elon Musk, whom Trump has promised to put at the head of an “efficiency” commission to audit the U.S. government. 

In 1858, Abraham Lincoln, then a candidate for the Senate, warned that the arguments against democracy and in favor of a few people dominating the rest were always the same. In his era, it was enslavers saying some people were better than others. But, he said, those were the same arguments “that kings have made for enslaving the people in all ages of the world…. Turn in whatever way you will—whether it come from the mouth of a King, an excuse for enslaving the people of his country, or from the mouth of men of one race as a reason for enslaving the men of another race, it is all the same old serpent.” 

In our era, Indiana Jones said it best in The Last Crusade: “Nazis. I hate these guys.” 

—

[ss-tech-services]

The Importance of Local Social Media Marketing Agency To Your Business

In the present day and age especially in terms of the world of digital marketing, social media comes in handy for most of the businesses and their target market. Many companies decide to work with large national marketing Agencies, however, it is also more than evident that more and more companies are looking towards local social media marketing agencies. The reason is that such agencies tend to be more proficient on certain issues than more centralized ones, which is vital for the development of one’s business. In this blog, we’ll discuss the ways in which a local social media marketing agency will work in your favor, on top of exploring the differences between local and international agencies.

The Rise of Social Media Marketing

Social media marketing is an overall business approach for nearly every company. Bringing billions of active users from Facebook, Instagram, Linkedin, TikTok and the like makes social media the most promising for promotion activities. However, how successful you are in your social media activities will depend on the winning choice of the marketing partner you are going to work with.

Importance of Local in Social Media Marketing

Here’s why engaging a local social media marketing agency can be more beneficial than dealing with the bigger companies that operate at a national scale:

In-depth Appreciation of Local Market

For a local social media marketing agency, having context is nothing out of the ordinary. They understand these things because they know the region, its culture, and even its people, thus developing relevant and insightful content strategies. This localized approach helps in executing campaigns efficiently without wastage of time and effort since the audience is likely to respond better to such campaigns.

Incremental and Individualized Response.

Local agencies gradually are capable of offering an individualized approach in terms of the services rendered. Having little clients to handle in comparison to big companies, much attention and resources can be given to them. This means more focused, inclusive, and rapid plans towards results when gearing towards a particular approach as reasonably suggested by the client. Such closeness can also foster creativity as more insightful and targeted solutions that meet the client’s goals are provided by the agency.

Strong Network Within the Community.

Local organizations having been on the ground may have formed links with community members in regard to press, opinion leaders, businesses, among others. These relations can then be put into good use by enhancing the social media advertisements or campaigns that you have been doing. Additionally, supporting a local agency can enhance your brand’s image as a community-focused business.

Enhancing Accountability and Transparency

Let’s tackle the issue of zero aggressors and business129 accountability. If you have to work with a local agency, chances are that you are going to be more accountable and will observe higher levels of transparency. Local agencies are dedicated to their image within the locality and thus they will want to achieve the best possible outcomes targeting you. You’re going to easily reach your account manager, then reporting will be more detailed, and the ads performance will be even clearer than ever.

Agility and Flexibility

When it comes to the region level, such agencies are usually very flexible in implementing recent changes as well as recent developments. Local firms are prepared to implement changes in their campaigns and even respond to emergency circumstances. This quick adaptability is very essential in this fast and ever changing tomorrow that is social media marketing.

How a Local Social Media Marketing Agency Can Help Grow Your Business

Working with a local social media marketing agency will yield effects which will be beneficial to the business.

Innovative Campaigns

Local agencies build Facebook marketing plans for a specific audience. Because of the knowledge of the local population by location, age, interests, and behavior. They create campaigns that are more people-oriented and hence improve implementation. This type of targeting gives a higher engagement rate and better results.

Increased Brand Recognition

That is the reason why, turning to local residents for your social media campaigns can prove beneficial in improving your visibility amongst the targeted audience. It is important to know that whether you are coming up with these local events, regional efforts or advocating for participation or sponsorship, a locality agency will help you achieve that.

Affordable Marketing Strategies

Most of the characteristics of local agencies include lower rates and greater customization of service offerings compared to bigger agencies. Trusted they provide custom economical options within one's range estimates without compromising on work quality. One particular sensitivity is applicable to small and midsize businesses that aim at the highest profitability bands of advertising.

Local Marketing Agency

Establishing a deep connection with the locals is useful to your brand in terms of loyalty and growth. Local agencies have realized this and thus come up with marketing strategies that incorporate the community and not just sell to the community. This ultimately increases the amount of loyalty, positive feedback and the brand’s penetration in the local market.

Innovative Campaigns

More often than not, local agencies tend to be more creative and come up with new concepts. They capitalize on such and other trends to enable them come up with attractive and appropriate advertisement campaigns. Their creativity can help you separate your company and its products from competition in the plough of prospects.

Choosing the Right Local Social Media Marketing Agency

When choosing a local social media marketing agency, the factors to consider include the following:

Experience and Expertise

Focus on an outside agency with plenty of years of practice in social media marketing. Look at their portfolio and, if available, case studies to determine their experience and expertise. A reputational local agency that has been involved in social media advertising will be in a position to address your needs.

Local Knowledge

It is important that the agency has a rich knowledge of the local market and the people who reside there. Having knowledge of local fads, customs, and populations will help in devising better social media campaigns.

Client Testimonials

Refer to client testimonials and reviews to evaluate the agency’s image and level of client satisfaction. It may be a wise decision to review how trustworthy other businesses found the agency.

Communication and Collaboration

Select any agency which believes in coming to the table with an open mind for communication and collaboration. Strong partnerships require an uncomplicated work process and a well articulated common goal of the campaign. Make sure that the agency is proactive or rather defers to you.

Creative Approach

Determine the agency’s level of creativity when it comes to social media marketing strategies. Seek out the most creative and out-of-the-box social media campaigns that will achieve your organization’s objectives.

Conclusion

Partnering with a local social media marketing agency can provide significant advantages for your business, from a deep understanding of the local market to personalized service and community connections. At SS TECH SERVICES, we specialize in creating tailored social media strategies that drive engagement and deliver results. Our local expertise and commitment to excellence ensure that your business stands out in the digital landscape.

If you’re ready to take your social media marketing to the next level, contact SS TECH SERVICES today. Let’s work together to enhance your online presence and achieve your marketing goals.

[kiranapassionategamer]

Top Work-from-Home Jobs for Housewives in 2024

Remote work has become more common because people understand that working from home using the Internet may be convenient. This change offers housewives a range of possibilities for organizing home chores and, at the same time, earning money. 

Here is a list of the best home-based activities housewives can do in 2024.

Best Jobs for Housewives 2024

Some women feel dependent if she not earning even she’s a housewives. However, the Ludo real cash game that offers an opportunity to win Rs10 lakh by playing games, these women feel mentally independent and stress-free. So, apart from paying games, here’s a list of some of the best jobs for housewives in 2024.

1. Freelance Writing

Freelance writing is flexible because one can write in any area of interest or specialization. Whether content writing, blogging, copywriting or technical writing, there is always a great demand for well-written content.

Types of Writing Jobs:

Content Writing: Writing web content such as articles, blog posts, and other types of text on the websites.

Blogging: Specialized in blogging about similar topics and making money through ads and affiliate marketing.

Copywriting: Developing copy for brochures and other forms of promotion.

Technical Writing: Writing manuals, guides and other technical writing work.

Tips for Getting Started:

Building a Portfolio: Gather notes and past works to prove your ability and advertise yourself to the clients.

Joining Freelancing Platforms: Freelance marketplace sites such as Upwork, Fiverr, and Freelancer avail clients to writers seeking to offer a plethora of writing services.

2. Virtual Assistance

Virtual assistants provide administrative support to businesses and entrepreneurs remotely. Their tasks can vary widely depending on the client's needs. 

Common Tasks and Responsibilities:

Email management entails replying to and organizing emails.

Organizing calendars and making appointments is called scheduling.

Taking care of questions and problems from customers is known as customer support.

How to Find Virtual Assistant Jobs:

Job boards: Virtual assistant jobs are listed on websites such as Indeed, FlexJobs, and Remote.co.

VA Agencies: These companies are experts at matching clients with virtual assistants.

Networking: Creating a network on social media and in business associations can help you get employment.

Necessary Skills and Tools Required:

Tech-savvyness, communication, and organizational abilities.

Working knowledge of Google Workspace, Microsoft Office, and project management apps like Asana or Trello.

3. Online Tutoring and Teaching

With the increasing popularity of online learning, the demand for online tutors and teachers has surged. 

Subjects and Skills in High Demand:

Academic Subjects: Math, science, and languages.

Language Teaching: Teaching English or other languages to non-native speakers.

Music Lessons: Offering lessons in instruments or vocal training.

Platforms to Get Started:

VIPKid: Teaching English to students in China.

Chegg Tutors: Offering tutoring in various academic subjects.

Coursera: Teaching specialized courses to a global audience.

4. Social Media Management

Social media managers create and manage content for businesses and influencers on platforms like Facebook, Instagram, and Twitter. 

Managing Social Media Accounts for Businesses and Influencers:

Content Creation: Developing posts, stories, and videos.

Analytics: Tracking engagement and performance metrics.

Engagement Strategies: Interacting with followers and responding to comments.

Essential Skills:

Content Creation: Writing, graphic design, and video editing.

Analytics: Understanding social media metrics.

Engagement Strategies: Knowing how to build and maintain a community.

Steps to Becoming a Social Media Manager:

Courses: Taking courses in social media marketing.

Certifications: Earning certifications from platforms like HubSpot or Hootsuite.

Networking: Joining social media groups and forums.

5. E-commerce and Online Selling

Online selling is one of the best work from home jobs for housewives that make them financially independent. Housewives can start their own online store or sell products on platforms like Etsy, Amazon, and eBay.

Popular Products to Sell:

Handmade Crafts: Jewelry, home decor, and personalized gifts.

Vintage Items: Clothing, accessories, and collectibles.

Digital Products: Printables, e-books, and courses.

Basics of Setting Up an Online Store:

Inventory Management: Keeping track of stock and supplies.

Marketing: Promoting products through social media and other channels.

Customer Service: Providing excellent service to retain customers.

6. Graphic Design

Graphic designers create visual content for businesses, including logos, websites, and marketing materials. 

Tools and Software Needed:

Adobe Creative Suite: Photoshop, Illustrator, and InDesign.

Canva: A user-friendly design tool.

Tips for Building a Portfolio and Finding Clients:

Portfolio: Showcase your best work on a personal website or portfolio site.

Finding Clients: Use freelancing platforms and networks within the design community.

7. Data Entry and Transcription Jobs

Data entry involves inputting data into systems, while transcription entails converting audio recordings into text. 

Necessary Skills:

Attention to Detail: Ensuring accuracy in data and transcripts.

Typing Speed: Fast and accurate typing.

Platforms to Find Work:

Upwork: A freelancing platform with data entry and transcription jobs.

Rev: Specializes in transcription services.

TranscribeMe: Offers transcription opportunities for beginners.

8. Online Surveys and Market Research

Participating in online surveys and market research studies can be an easy way to earn extra income.

Reputable Survey Sites and Research Panels:

Swagbucks: Offers surveys and other ways to earn points redeemable for gift cards.

Survey Junkie: Provides paid survey opportunities.

Vindale Research: Pays for participating in surveys and studies.

Tips for Maximizing Earnings and Avoiding Scams:

Maximizing Earnings: Sign up for multiple survey sites.

Avoiding Scams: Stick to reputable sites and never pay to join a survey site.

9. Affiliate Marketing

Affiliate marketing involves promoting products or services and earning a commission on sales made through your referral link.

Choosing a Niche and Promoting Products/Services:

Niche: Select a specific area of interest to focus on.

Promotion: Use a blog, social media, or a YouTube channel to promote products.

Creating a Blog or Website for Affiliate Marketing:

Blog: Write content related to your niche and include affiliate links.

Website: Build a dedicated site to promote affiliate products.

10. Customer Service Representative

Customer service representatives handle inquiries and issues from customers via phone, email, or chat.

Common Industries Hiring for Remote Customer Service:

Retail: Handling orders and returns.

Tech Support: Assisting with technical issues.

Finance: Managing account-related inquiries.

Required Skills and Qualifications:

Communication: Clear and effective communication skills.

Problem-Solving: Ability to resolve customer issues efficiently.

Platforms to Find Customer Service Jobs:

Indeed: Lists various remote customer service positions.

Remote.co: Specializes in remote job listings.

FlexJobs: Offers a wide range of remote job opportunities.

Conclusion

Working from home offers housewives the flexibility to balance their personal and professional lives while earning an income. Whether through freelancing, virtual assistance, online tutoring, or any of the other opportunities listed, there are numerous ways to embark on a rewarding work-from-home career. With dedication and the right skills, housewives can find fulfilling jobs that fit seamlessly into their daily routines.

[justinspoliticalcorner]

Olivia Empson at The Guardian:

A proposed change to US prison rules is threatening to punish inmates for using social media or directing others to do so on their behalf, severing what some view as a vital link to the outside world. Delores Eggerson manages her son’s social media accounts while he serves a life sentence in Arkansas. For almost 22 years, she’s logged into his Facebook from her home in Manville, Texas, screenshotting messages from old classmates, or photos from family reunions. It’s become her way of feeling connected – a part of his incarceration – and the solitary life he now has to lead. “It gives me so much joy when he calls and says, Mom, I got the pictures; who is this, and we get to talk,” Delores said. “The whole family is not incarcerated, and this gives us a sense of being together.”

At 75 years old, Delores hasn’t always had an easy time navigating social media. After her son, AnDreco Lott was convicted in 2001, she returned to school, obtaining her master’s degree in public administration to develop her computer skills. “There is so much discrimination in the system: skin color, finances, status,” Delores added. “I needed to understand the laws so I could help him.” While federal inmates nationwide are already prohibited from using cellphones, code 294 – the crackdown proposed by the Federal Bureau of Prisons (BOP) – goes a step further.

The government agency uses a tiered system of discipline, ranking violations committed in institutions nationwide by their security level: greatest, high, moderate and low. Inmates using social media or having families run their accounts have been proposed as “high” risk, putting them in the same category as violence, fighting, or damaging property. “There is no articulated reason, explanation or justification to this,” Shanna Rifkin, deputy general counsel at Families Against Mandatory Minimums, told the Guardian. “It reads as an afterthought, but I can assure you that for incarcerated people and their loved ones, it is anything but. Social media is a tool of connection, and connection to family and friends is more important than ever when someone you love is incarcerated.” Over the last decade, social media has become an increasingly essential tool for many of the approximately 2 million people incarcerated nationwide.

Storytelling and advocacy have found homes on platforms like TikTok and Instagram, allowing inmates to share their stories with a global audience. Clemency petitions often gain traction when delivered this way, giving families and individuals an accessible platform without needing a deep legal understanding that is much more likely to result in change.

[...] Social media has also become a perhaps unrivaled way of shedding light on the abuse happening inside prisons. Poor living conditions and civil rights violations are routine topics on these platforms, with hashtags like #prisontok and #prisonlife getting tens of thousands of views. Videos show everything from cramped bunk rooms to horrible food to unsanitary bathrooms, introducing online audiences to an honest portrayal of everyday life behind bars.

The US could restrict prisoners from accessing social media, even via proxy.

The move of putting it in a high tier of discipline, on par with violence, fighting, or damaging property, doesn’t fit the crime.

[charlierakib]

facebook ads manager

How to set up your facebook ads manager

Outline

Introduction to Facebook Ads Manager

Why Facebook Ads Manager is Essential

2.1 Benefits of Using Facebook Ads Manager

2.2 Targeted Advertising

2.3 Budget Control and Optimization

2. Setting Up Your Facebook Ads Manager Account

3.1 Creating a Business Manager Account

3.2 Linking Facebook Pages and Ad Accounts

3.3 Understanding Account Structure

3. Navigating the Facebook Ads Manager Dashboard

4.1 Overview of Dashboard Sections

4.2 Customizing Columns for Insights

4.3 Utilizing Filters for Data Analysis

4. Creating Effective Ad Campaigns

5.1 Choosing Ad Objectives

5.2 Defining Target Audience

5.3 Setting Budgets and Schedules

5. Designing Compelling Ad Creatives

6.1 Image and Video Best Practices

6.2 Crafting Engaging Ad Copy

6.3 Call-to-Action Strategies

6. Understanding Ad Metrics and Analytics

7.1 Key Performance Indicators (KPIs)

7.2 Interpreting Data for Optimization

7.3 A/B Testing for Improved Performance

7. Troubleshooting Common Issues in Facebook Ads Manager

8.1 Ad Disapprovals and Policy Compliance

8.2 Billing and Payment Concerns

8.3 Technical Glitches and Solutions

8. Advanced Tips for Facebook Ads Manager

9.1 Dynamic Ads and Product Catalogs

9.2 Retargeting Strategies

9.3 Lookalike Audiences for Expansion

9. Staying Updated with Facebook Ads Manager Changes

10.1 Facebook Updates and New Features

10.2 Adapting Strategies to Algorithm Changes

10. Success Stories: Brands Excelling with Facebook Ads Manager

Common Pitfalls to Avoid

12.1 Overlooking Analytics Insights

12.2 Ignoring Audience Feedback

12.3 Neglecting Mobile Optimization

11. Future Trends in Facebook Advertising

13.1 Integration with Virtual Reality

13.2 Artificial Intelligence in Ad Targeting

13.3 Social Commerce Opportunities

12. Conclusion

13. FAQs About Facebook Ads Manager

15.1 How can I set a realistic budget for my Facebook ad campaigns?

15.2 What is the relevance score, and how does it impact ad performance?

15.3 Can I run ads on Instagram through Facebook Ads Manager?

15.4 How often should I update my ad creatives for optimal results?

15.5 Are there any industry-specific tips for successful Facebook advertising?

Facebook Ads Manager: Navigating the Landscape of Digital Advertising

In today’s digital age, advertising has evolved into a sophisticated landscape, and Facebook Ads Manager stands at the forefront of this revolution. As businesses strive to connect with their target audience in meaningful ways, understanding the intricacies of Facebook Ads Manager becomes paramount.

Introduction to Facebook Ads Manager

Facebook Ads Manager is a comprehensive tool designed to empower businesses in creating, managing, and optimizing their Facebook and Instagram advertisements. It provides a centralized platform for every aspect of the advertising process, from setting up campaigns to analyzing performance metrics.

Why Facebook Ads Manager is Essential

Benefits of Using Facebook Ads Manager

In the vast realm of online advertising, Facebook Ads Manager offers a myriad of benefits that can significantly impact the success of your marketing campaigns.

Targeted Advertising

One of the key advantages of Facebook Ads Manager is its unparalleled ability to target specific demographics, interests, and behaviors. This level of precision ensures that your ads are reaching the right audience, maximizing the return on investment.

Budget Control and Optimization

Unlike traditional advertising methods, Facebook Ads Manager allows you to have complete control over your budget. You can set daily or lifetime budgets, giving you the flexibility to optimize spending based on real-time performance.

✔ads manager: Our agency will be your facebook ads manager

Creating a Business Manager Account

Before delving into the world of Facebook advertising, it’s essential to set up a Business Manager account. This centralized hub lets you manage all aspects of your business on Facebook, including ad accounts, pages, and team members.

Linking Facebook Pages and Ad Accounts

Once your Business Manager account is ready, the next step is linking your Facebook pages and ad accounts. This streamlined process ensures seamless coordination between your organic content and paid advertisements.

Understanding Account Structure

Facebook Ads Manager operates within a hierarchical structure, comprising ad campaigns, ad sets, and individual ads. Understanding this framework is crucial for effective campaign management and optimization.

Navigating the Facebook Ads Manager Dashboard

Overview of Dashboard Sections

The dashboard is the command center of your advertising efforts. Familiarizing yourself with its various sections, such as Campaigns, Ad Sets, and Ads, is vital for efficient navigation.

Customizing Columns for Insights

Tailoring the columns displayed on your dashboard provides deeper insights into ad performance. By including relevant metrics like click-through rate and conversion rates, you can make data-driven decisions.

Utilizing Filters for Data Analysis

Filters are powerful tools within Facebook Ads Manager that allow you to isolate specific data for analysis. Whether you’re examining the performance of a single ad or an entire campaign, filters enhance your ability to draw actionable conclusions.

Creating Effective Ad Campaigns

Choosing Ad Objectives

Every successful ad campaign starts with a clear objective. Whether it’s increasing brand awareness, driving website traffic, or generating leads, selecting the right ad objective sets the foundation for success.

Defining Target Audience

The heart of effective advertising lies in understanding your target audience. Facebook Ads Manager lets you define your audience based on demographics, interests, and behaviors, ensuring your message resonates with the right people.

Setting Budgets and Schedules

The financial aspect of advertising is a crucial factor. With Facebook Ads Manager, you can set daily or lifetime budgets, control ad delivery schedules, and allocate resources strategically for optimal results.

Designing Compelling Ad Creatives

Image and Video Best Practices

Visual appeal is paramount in capturing audience attention. Learn the best practices for creating eye-catching images and videos that convey your message effectively.

Crafting Engaging Ad Copy

Compelling ad copy complements striking visuals. Explore strategies for writing copy that resonates with your audience and encourages them to take the desired action.

Call-to-Action Strategies

A well-crafted call-to-action (CTA) is the final nudge that converts potential customers into actual ones. Discover effective CTA strategies that prompt users to engage with your ads.

Understanding Ad Metrics and Analytics

Key Performance Indicators (KPIs)

Monitoring key performance indicators is crucial for gauging the success of your campaigns. From click-through rates to conversion metrics, each KPI provides valuable insights into the effectiveness of your ads.

Interpreting Data for Optimization

Data is only as valuable as your ability to interpret it. Facebook Ads Manager offers a wealth of analytics; understanding how to leverage this data ensures ongoing optimization for better results.

A/B Testing for Improved Performance

A/B testing involves experimenting with different ad elements to determine what resonates best with your audience. Implementing A/B tests within Facebook Ads Manager can lead to valuable insights and improved campaign performance.

Troubleshooting Common Issues in Facebook Ads Manager

Ad Disapprovals and Policy Compliance

Navigating Facebook’s ad policies is essential to prevent disapprovals. Understand the common reasons for ad rejections and ensure compliance with Facebook’s guidelines.

Billing and Payment Concerns

Smooth ad operations require hassle-free billing. Address common billing and payment issues to ensure uninterrupted advertising.

Technical Glitches and Solutions

In the digital realm, technical glitches can occur. Familiarize yourself with common technical issues and their solutions to maintain a seamless advertising experience.

Advanced Tips for Facebook Ads Manager

Dynamic Ads and Product Catalogs

Take your advertising to the next level with dynamic ads and product catalogs. Learn how to showcase relevant products to users who have shown interest, increasing the likelihood of conversions.

Retargeting Strategies

Retargeting allows you to re-engage users who have interacted with your brand. Explore retargeting strategies to bring back potential customers and boost conversion rates.

Lookalike Audiences for Expansion

Lookalike audiences enable you to reach users similar to your existing customer base. Understand how to leverage this feature for audience expansion and increased brand visibility.

Staying Updated with Facebook Ads Manager Changes

Facebook Updates and New Features

The digital landscape is ever-evolving, and so is Facebook Ads Manager. Stay abreast of the latest updates and features to ensure your advertising strategies remain cutting-edge.

Adapting Strategies to Algorithm Changes

Facebook’s algorithms determine ad delivery and visibility. Learn how to adapt your strategies to algorithm changes for continued success in reaching your target audience.

Success Stories: Brands Excelling with Facebook Ads Manager

Explore real-world success stories of businesses that have leveraged Facebook Ads Manager to achieve remarkable results. Gain inspiration and insights from their journeys to apply to your own campaigns.

Common Pitfalls to Avoid

Overlooking Analytics Insights

Failure to analyze and act upon analytics insights can hinder your advertising success. Avoid common pitfalls by regularly reviewing performance data and making data-driven decisions.

Ignoring Audience Feedback

Audience feedback is invaluable for refining your ad strategy. Pay attention to comments, messages, and reviews to understand your audience’s sentiments and adjust your approach accordingly.

Neglecting Mobile Optimization

With a significant portion of users accessing Facebook on mobile devices, neglecting mobile optimization can lead to missed opportunities. Ensure your ads are mobile-friendly for a seamless user experience.

Future Trends in Facebook Advertising

Integration with Virtual Reality

The future of advertising may involve immersive experiences through virtual reality. Explore the potential integration of virtual reality into Facebook Ads Manager for innovative and engaging campaigns.

Artificial Intelligence in Ad Targeting

Harness the power of artificial intelligence for more precise ad targeting. Learn about the emerging trends and tools that utilize AI to enhance the effectiveness of your campaigns.

Social Commerce Opportunities

As social commerce gains momentum, discover how Facebook Ads Manager can facilitate direct shopping experiences within the platform. Stay ahead of the curve by exploring social commerce opportunities.

Conclusion

In conclusion, Facebook Ads Manager is not just a tool; it’s a powerhouse for businesses aiming to thrive in the digital marketplace. From precise targeting to creative ad design and continuous optimization, mastering the nuances of Facebook Ads Manager can elevate your advertising game to unprecedented heights.

FAQs About Facebook Ads Manager

1. How can I set a realistic budget for my Facebook ad campaigns?

Setting a realistic budget involves understanding your business goals, audience size, and the expected cost per result. Start small, monitor performance, and adjust accordingly.

2. What is the relevance score, and how does it impact ad performance?

The relevance score measures the relevance and engagement level of your ads. Higher scores often lead to lower costs and better placement within users’ feeds.

3. Can I run ads on Instagram through Facebook Ads Manager?

Yes, Facebook Ads Manager allows seamless integration with Instagram. You can create and manage your Instagram ads within the same platform.

4. How often should I update my ad creatives for optimal results?

Regularly updating ad creatives prevents ad fatigue and keeps your content fresh. Consider refreshing your creatives every few weeks to maintain audience interest.

5. Are there any industry-specific tips for successful Facebook advertising?

Each industry has its nuances, but universal principles like understanding your audience, compelling creatives, and continuous optimization apply. Tailor your strategy based on your industry’s unique characteristics.

[marketo-edge]

Digital Marketing for Healthcare: Getting Around the Online Landscape

The way healthcare professionals interact with patients and the community is changing as a result of the widespread adoption of digital marketing. In this piece, we'll examine the value of digital marketing for the healthcare industry and look at practical methods for improving online visibility and patient involvement.

Importance of Digital Marketing for Healthcare

Healthcare firms need to have a strong digital marketing strategy in this day and age of technology. The significance of utilizing digital channels & A Successful Digital Marketing Agency in the healthcare industry is emphasized by the following points:

Increased Online Presence

By building a strong online presence through digital marketing, healthcare companies facilitate patient discovery and engagement. Having an optimized website and keeping up-to-date social media accounts help one stand out in the congested internet market.

Targeted Audience Engagement

Digital marketing, in contrast to traditional marketing techniques, allows for the precise targeting of particular audience segments. In order to increase meaningful interaction, healthcare providers can customize their content to appeal to the needs and interests of their target audience.

Improved Patient Education

Digital marketing is an effective means of providing patients with important health-related information. Healthcare organizations can promote proactive healthcare management by educating their audience on a range of health subjects using blogs, infographics, and videos.

Key Strategies for Digital Marketing in Healthcare

In order to effectively traverse the digital terrain, healthcare practitioners had to utilize a comprehensive strategy. These are some essential tactics for successful digital marketing in the medical field:

Search Engine Optimization (SEO)

Healthcare websites must use strong SEO strategies in order to appear highly in search engine results. This entails creating high-quality backlinks, employing pertinent keywords, and improving the content of websites.

Content Marketing

The foundation of digital marketing in the healthcare industry is the creation of interesting and educational content. Healthcare companies can establish themselves as reliable sources by providing insightful content that connects with their audience through blog posts and videos.

Social Media Marketing

Social media sites give healthcare practitioners a special way to interact with their audience. Healthcare businesses can participate in discussions, disseminate updates, and promote community engagement by creating a presence on social media sites such as Facebook, Twitter, and LinkedIn.

Email Marketing

Developing a strong email marketing plan enables medical professionals to maintain patient relationships. Updates, newsletters, and customized email campaigns help foster patient relationships while offering insightful health-related information.

Also Read: Content Marketing in 2024 & why it is important?

Utilizing Social Media Platforms

For healthcare businesses hoping to establish a strong online community and engage with their audience, social media platforms must be used effectively.

Facebook, Twitter, and LinkedIn

Healthcare providers can expand their reach by creating profiles on popular social media platforms. Maintaining an active online presence requires frequently adding pertinent content to these pages, such as news from the community, event updates, and health advice.

Engaging Healthcare Communities

Engagement is increased by joining and actively engaging in social media networks and organizations pertaining to healthcare. Providing answers to questions, exchanging ideas, and working with other experts are all part of developing a reliable online presence.

Sharing Informative Content

Disseminating educational materials like articles, infographics, and films establishes healthcare providers as trustworthy purveyors of medical knowledge. This builds credibility in the digital sphere while also educating the audience.

Content Creation and Optimization

For digital marketing in the healthcare industry to be effective, content creation and optimization are essential.

Creating Relevant and Valuable Content

It is crucial to create content that speaks to the wants and desires of the intended audience. This involves creating blog entries, articles, and videos that offer insightful commentary on wellness advice, medical developments, and health-related subjects.

Optimizing Content for Search Engines

In order to guarantee that healthcare content appears highly in search engine results, it is imperative to employ SEO best practices. In order to do this, pertinent keywords must be included, meta tags must be optimized, and content must be produced with user search intent in mind.

Leveraging Multimedia Content

Multimedia components like pictures, movies, and infographics are included to improve the overall attractiveness of healthcare content. In addition to being more captivating, visual content helps make complicated medical concepts understandable.

Also Read: CONSEQUENCES OF PLAGIARISM in Digital Marketing

Importance of SEO in Healthcare Marketing

In order to increase the exposure of healthcare websites and draw in relevant visitors, search engine optimization is essential.

Enhancing Website Visibility

Optimizing website elements, such as title tags, meta descriptions, and picture alt text, is a crucial component of successful SEO tactics. The likelihood that healthcare websites will show more prominently in search results is increased by this optimization.

Utilizing Local SEO for Clinics/Hospitals

Local search engine optimization is essential for nearby healthcare providers. This include setting up and perfecting Google My Business accounts, getting good feedback, and making sure that company details are correct on all internet directories.

Email Marketing for Patient Engagement

Email marketing is a useful tool for cultivating patient relationships and promoting participation.

Building a Subscriber List

Promoting newsletter subscriptions to website visitors aids in the development of a lucrative subscriber list. This list serves as a target audience for upcoming email updates, marketing, and health-related content.

Sending Newsletters and Updates

Patients are kept informed about healthcare services, promotions, and critical medical information through the regular delivery of newsletters and updates. Maintaining open lines of communication helps foster patient engagement and loyalty.

Personalizing Email Campaigns

Email messages gain a human touch when they are personalized. Personalized recommendations, addressing patients by name, and content customization according to their interests all add to a more engaging and customized experience.

Mobile Optimization in Healthcare Marketing

Healthcare firms need to give mobile optimization top priority because of the growing trend of using mobile devices.

Importance of Mobile-Friendly Websites

Providing a smooth user experience on websites requires making sure they are mobile-friendly. Websites that are optimized for mobile devices load more quickly, are easier to use, and rank higher in search results.

Mobile Apps for Healthcare Services

Creating mobile applications for medical services improves accessibility. The availability of functions like prescription refills, appointment scheduling, and health tracking makes the patient experience more practical and easy to use.

Also Read: Significance Of Local SEO For Restaurant Businesses

Patient Reviews and Testimonials

Building trust requires managing one's internet reputation through uplifting patient testimonials.

Encouraging Positive Feedback

Online reputation is improved by encouraging happy patients to provide good reviews on sites like Google, Yelp, and Healthgrades. Positive evaluations act as references to the caliber of medical care provided.

Managing Negative Reviews

It's critical to respond to bad evaluations in a timely and professional manner. Empathizing with patients, attending to their needs, and providing solutions show a dedication to their satisfaction and ongoing development.

Data Security and Compliance

Respecting regulations and protecting patient data are unavoidable in the healthcare industry.

Importance of Patient Data Protection

Information security for patients must be given top priority in healthcare institutions. Trust must be upheld by putting strong data security safeguards in place and adhering to laws like HIPAA.

Complying with Healthcare Regulations

Legal compliance is guaranteed when healthcare regulations are followed. This entails getting patient consent, revising privacy policies on a regular basis, and keeping up with changing legal requirements.

Measuring Digital Marketing Success

Keeping an eye on key performance indicators (KPIs) is crucial to assessing how well digital marketing campaigns are working.

Key Performance Indicators (KPIs)

Metrics like social media interaction, website traffic, and conversion rates throw light on how successful digital marketing tactics are. Regular analysis of these KPIs enables data-driven enhancements and modifications.

Analyzing Website Traffic and Conversions

Healthcare companies can monitor user activity and website traffic with the use of tools like Google Analytics. Making strategic decisions is aided by analyzing data on conversions, bounce rates, and popular content.

Also Read: Digital Marketing for Podcasters

Digital Marketing Challenges in Healthcare

Digital marketing has many advantages, but there are particular difficulties for healthcare companies.

Privacy Concerns

It's critical to address patient privacy issues. Patients' trust is increased when privacy policies are made clear, internet platforms are secured, and data management is conducted transparently.

Managing Online Reputation

Proactive reputation management is necessary to keep up a good internet image. Maintaining a positive internet presence involves responding to comments, keeping an eye on online reviews, and highlighting satisfied patient experiences.

Case Studies

Analyzing healthcare-related digital marketing efforts that are successful yields insightful information.

Successful Digital Marketing Campaigns

Showcasing real-world success stories involves highlighting case studies of healthcare firms that have successfully implemented digital marketing methods. Other healthcare providers can be motivated and directed by studying these examples.

Positive Impact on Healthcare Organizations

The practical benefits are emphasized by providing examples of how digital marketing has boosted patient involvement, brand awareness, and community outreach for healthcare businesses.

Future Trends in Healthcare Marketing

In order to keep ahead of the curve, healthcare marketers must stay up to date on developing trends.

Artificial Intelligence (AI) in Healthcare Marketing

Predictive analytics, effective data analysis, and individualized patient experiences are all made possible by the use of AI in healthcare marketing. Emerging trends include chatbots powered by AI, virtual assistants, and tailored recommendations.

Telehealth and Virtual Care

There are new opportunities for digital marketing due to the rising popularity of telehealth and virtual care. Digital channels can be used by healthcare institutions to advertise telehealth services, interact with patients digitally, and give patients easy access to medical specialists.

Conclusion

To sum up, digital marketing is now a critical tool for healthcare companies hoping to succeed in the digital era. Healthcare providers can improve their online presence, establish a connection with patients, and make a positive impact on the community by putting into practice methods like SEO, content marketing, and social media participation.

Also Read: User Experience Design Examples

FAQs

1. Is digital marketing essential for all healthcare providers?

Ans: Yes, in order for healthcare providers to effectively communicate with patients and build an online presence, digital marketing is essential.

2. How can healthcare organizations address privacy concerns in digital marketing?

Ans: By making sure that data is handled transparently, protecting online platforms, and clearly expressing privacy policies, healthcare institutions may address privacy issues.

3. What are the key performance indicators (KPIs) for measuring digital marketing success in healthcare?

Ans: Website traffic, conversion rates, social media engagement, and other measures that show how well digital marketing campaigns are working are examples of key performance indicators.

4. How can healthcare providers encourage positive patient reviews?

Ans: By providing exceptional care, soliciting feedback from contented clients, and facilitating the sharing of great patient experiences on the internet, healthcare professionals can foster favorable consumer reviews

5. What are the emerging trends in healthcare marketing?

Ans: The use of artificial intelligence (AI) to provide individualized patient experiences and the rising acceptance of telehealth and virtual care services are two emerging trends.

[coochiequeens]

Shadows told the undercover agent that he was 31 but a “middle,” which Shadows described as meaning that he identified as a 12-year-old girl.” This guys can come up with labels for anything

An adult male who identifies as a lesbian teenager has pleaded guilty to charges of attempting to entice a minor into sexual activity after being caught in a law enforcement sting targeting child predators. Scarlet Moon Shadows, also known by the screen name “Dragongurl69,” of West Rutland, Vermont, entered his plea last month.

Shadows, born Randy Emillion Goodreau, admitted in court that he attempted to entice and coerce an individual, whom Shadows believed to be an 11-year-old girl, for the purposes of sexually abusing her. The charge brought against Shadows was based on an affidavit written by FBI Special Agent Jenelle Bringuel, who specializes in investigating the sex trafficking of minors. 

In the affidavit, Bringuel described how Shadows began exchanging messages with an undercover agent posing as a child in December of 2021, and another agent whom Shadows believed was the girl’s mother, while using the screen name “Dragongurl69.”

According to court documents reviewed by Reduxx, Shadows discussed “teaching” the child about sexual activity with the undercover agent he believed was her foster mother.

Shadows told the undercover agent that he was 31 but a “middle,” which Shadows described as meaning that he identified as a 12-year-old girl. 

According to the affidavit, on January 15, Bringuel sent Shadows several photos of an undercover agent that had been digitally manipulated to make her resemble an 11-year-old girl. 

Later that same day, Shadows suggested having sexual contact with the child and “having her date me” and requested to speak with the child. 

Shadows texted the girl saying her mother “wants me to teach you sex stuff” and added, “But up to you to lol.” The next day, Shadows sent messages establishing his age as 31 and urging the “girl” to keep his communications and the relationship confidential.

“We have to keep the relationship a secret. So to the public im gonna be your nanny but wen we are home we are girlfriends. Its just so we don’t get in trouble then when your not a minor we can express our love in public, Ok? (sic),” Shadows wrote according to the affidavit.

During the initial conversations, Shadows sent the 11-year-old several sexualized pictures of his chest.

While some of the messages began innocently enough, Shadows quickly began fantasizing messages describing imagined sexual abuse of the girl, which he said would be “more than kissing.”

In one conversation with the undercover agent posing as the child, Shadows explicitly details what the proposed sexual activity might include, listing oral and penetrative sex and advising the girl that he still has a penis.

On January 26, Shadows travelled from Vermont to Warren County, New York with the intention of having sex with the child. When arrested, Shadows had an engagement ring, condoms, and gifts for the child on his person. During questioning, he claimed the sexual texts were nothing more than “roleplaying.”

A press release put out by the Department of Justice detailing the case referred to Shadows using she / her pronouns and gave no indication that he is male or that he identifies as transgender. According to the DOJ, the investigation was conducted by the FBI and its Child Exploitation Task Force, which includes members of federal, state, and local law enforcement agencies, including the Colonie Police Department and the New York State Police.

Shadows was active on Facebook prior to his arrest, and made multiple posts utilizing the trans pride flag and calls to “cherish trans women.” He also uploaded his own poorly-drawn artwork to his account, some of which featured disturbing themes. 

In one pen-work picture, Shadows shows what appears to be an older man with a much-smaller girl. 

“We will never brake, not even from our darkest sin. The devil is no longer in charge. We are the new rulers of hell,” the picture reads.

Among his other disturbing artwork, Shadows has drawn several illustrations which appear to depict violence against a woman, whose likeness is consistent across multiple images. Some depict her decapitated, and another shows her strung from the ceiling and being beaten.

Shadows is scheduled for sentencing on August 25, 2023. He faces a minimum of 10 years and up to life in prison, as well as a term of post-release supervision of at least 5 years and up to life, and a fine of up to $250,000. Shadows will also be required to register as a sex offender for life if he is ever released from prison. 

Once imprisoned, Shadows will be under the jurisdiction of the federal Bureau of Prisons, which currently has a gender self-identification policy in place for housing transgender inmates. 

On January 13 of 2022, the Bureau of Prisons revised its Transgender Offender Manual, which included guidelines previously scrubbed by the Trump administration with respect to gender self-identification for federal inmates. Under the Trump administration, inmates were housed based on biological sex as a sole consideration, but the Biden administration renewed Obama-era guidelines requiring gender identity be considered when making housing assignments.

There are currently 1,500 federal inmates who identify as transgender. According to Keep Prisons Single Sex USA, almost 50% of trans-identified male federal inmates are in custody for sex offences. This is compared to just 11% of the non-trans male federal inmate population.

By Genevieve Gluck

Genevieve is the Co-Founder of Reduxx, and the outlet's Chief Investigative Journalist with a focused interest in pornography, sexual predators, and fetish subcultures. She is the creator of the podcast Women's Voices, which features news commentary and interviews regarding women's rights.

[mariacallous]

Kamala Harris, by most accounts, has learned a great deal by serving as vice president to U.S. President Joe Biden, who is the most experienced U.S. leader on foreign policy since President George H.W. Bush.

“Kamala Harris is Joe Biden’s protégé. He trained her,” said California Lt. Gov. Eleni Kounalakis, a friend of Harris who has served as ambassador to Hungary.

But it’s also clear that Harris has created her own path on foreign policy—and that she represents the next generation of national security experts steeped in newer, high-tech threats that the Cold War generation represented by Biden is less familiar with. These encompass an array of ​​cyber threats, including election hacking and surveillance from abroad, allegedly including from state-run companies such as China’s Huawei; threats from space, such as reported Russian or Chinese plots to disable GPS systems; and over-the-horizon risks from artificial intelligence and quantum computing.

In her speech at the Democratic National Convention accepting the nomination Thursday night, Harris briefly mentioned the high-tech threat while affirming that she would prove a tough commander in chief who would “ensure America always has the strongest, most lethal fighting force in the world.”

“I will make sure that we lead the world into the future on space and artificial intelligence; that America, not China, wins the competition for the 21st century, and that we strengthen, not abdicate, our global leadership,” she said.

Harris’s familiarity with such high-tech areas springs from her unique experience. Beginning as a freshman senator in January 2017, she had a crash course in national security issues on the intelligence and homeland security committees during a period when many new threats from abroad were emerging. Only three days after Harris was sworn in as a U.S. senator by then-Vice President Biden, the Obama administration publicly dropped a blockbuster report revealing the extent of Russian President Vladimir Putin’s covert effort to harm the electoral prospects of Hillary Clinton and promote Donald Trump in the 2016 election. This involved buying digital ads on platforms such as Facebook and Instagram and organizing fraudulent political rallies across the United States, among other intrusions.

“In order to understand how Kamala Harris approaches foreign policy, it’s important to remember she began work in the Senate in the same month that every U.S. intelligence agency declared that Russia intervened in our 2016 election,” said her former national security advisor, Halie Soifer, who started working for Harris during the first week that she entered the Senate. “She played a leading role in the intelligence committee’s inquiry given her experience leading investigations.”

But that was just the start of Harris’s immersion in newer types of threats from abroad, former colleagues said.

“That was a period when the [Intelligence] Committee was in a very different position than most of the rest of the Congress,” said Sen. Mark Warner, the current chairman of the committee, who argued that it was on the cutting edge of foreign policy by exposing threats to U.S. national security that no one else in Congress knew anything about. “It wasn’t just that we were investigating Russian election interference. We were the first ones to identify the China threat [of technological surveillance] from Huawei, and intellectual property theft,” Warner said in an interview.

Those threats continue—and not just from Russia and China. Most recently, the FBI has said it is investigating alleged Iranian cyberattacks against both the Democratic and Republican campaigns for president.

Harris had previously familiarized herself with many of these types of threats during her days as California’s attorney general and a prosecutor in northern California, where she got to know Silicon Valley well. In her 2019 memoir, The Truths We Hold, Harris wrote how “shocked” she was by the state’s backward voting technology when she first took office, and how vulnerable it was to hacking.

“The California Department of Justice maintains the entire criminal justice data system for the state and for many many localities. So we worry constantly about protecting that from hackers,” Harris’s former Senate chief of staff, Nathan Barankin, told Foreign Policy. “When you’re attorney general, and you’re from California, which is very tech-heavy, you come into the job in the Senate and these committees already sensitized to not only the great potential and upside of technology, but its risks too. So when things came up like Huawei, quantum computing, or the manipulation of social media by foreign states trying to influence the election, she was already there.”

By the accounts of her intelligence committee colleagues, Harris swiftly mastered arcane subjects such as Russian election influence operations in cyberspace and Chinese intellectual property theft. She also proved to be a razor-sharp, if occasionally grating, questioner of witnesses, deploying her long experience as a prosecutor and attorney general in California.

“She was a force. She signaled early on that she was willing to do the hard work of oversight,” said Democratic Sen. Ron Wyden of Oregon, the longest-serving member of the committee. “She got more real questions into her five minutes [of questioning] than just about anybody. She made a point of staying away from speeches and asking tough, highly informed questions.”

“She showed that she understands the complexity of the world,” Warner said. He added: “I’m not sure my Republican colleagues would go on the record about it now, but she earned a whole lot of respect from them.”

Indeed, the Republican chairman at the time, Sen. Richard Burr, praised Harris in a 2019 Buzzfeed News article as a “quick study” and “very effective.” (The now-retired Burr, in an email, declined to confirm those comments for this article, saying, “I am not doing any interviews for the elections in November.” Several other GOP committee members who were quoted as praising Harris back then, including Sen. Marco Rubio, did not respond to a request for comment.)

It was notable that by the end of her first year in the Senate, Harris joined with fellow Intelligence Committee member James Lankford, a Republican, to sponsor one of the few bipartisan efforts to bolster the cybersecurity of voting systems. (The bill later stalled due to GOP opposition.) She also sponsored a bill to push the United States ahead of China on quantum computing. Later on, as vice president, Harris kept up the focus on high-tech threats, including from unregulated artificial intelligence, working with French President Emmanuel Macron on new initiatives on space and cybersecurity and representing the Biden administration at the Global Summit on AI Safety. She also served as head of the National Space Council and represented the United States at the COP28 climate conference in Dubai.

One reason that Harris focused on such an obscure area as quantum computing, Barankin said, was that she was concerned about “the investments and efforts that China was making to win that race. It was something she was very sensitive to in terms of how important it was for the U.S. to maintain its station in the world as the lone democratic superpower.”

“It was not uncommon for her to come into the office and outline some new technological development, even if it hadn’t been formally deployed,” said Barankin. “Being confronted with something different and new—that actually gets her engine running.”

Harris’s research into the cyber threat from Russia and other countries included a visit to Israel in November 2017, when she toured its cybersecurity hub at Beersheba. “It wasn’t a typical CODEL [congressional delegation visit],” said Soifer, the former national security advisor. “There were a lot of lessons to learn from the Israelis on cyber. After that, she used her role on the Homeland Security Committee to strengthen our cyber defenses.”

An aide to the vice president agreed that the prolonged intelligence committee probe was central to shaping Harris’s approach not just to Russia, but also to China and other autocratic states that seek to undermine U.S. power.

“She joined the committee at what was a historic moment of turbulence for the intelligence community and the country,” said the aide, a senior White House official who works with Harris and was authorized to speak only on condition of anonymity. “Her experience made her keenly aware of Russian’s malign influence activities and the importance of strong U.S. actions to deter, disrupt, and defend against such activities. That experience really enforced for her the need for strong global leadership by the U.S. You see her speaking about that now.”

It is no accident, he said, that in her speeches as vice president, Harris has repeatedly emphasized preserving the democratic “rules and norms” that keep the U.S.-led global system together in the face of efforts by Moscow, Beijing, and others to destroy it.

At a minimum, Harris’s performance during her four years in the Senate clearly undercuts many of the attacks on her by Trump and the GOP message machine that portray her as an intellectual lightweight (“not smart enough,” “barely competent” and “low IQ” are the epithets that Trump keeps using), and as an easy mark for other world leaders (she’d be a “play toy” in their hands, Trump said). Republicans—and even some Democrats—have also occasionally portrayed her as a mindless, knee-jerk liberal who’s been grandstanding for a presidential run almost since she was sworn in as senator.

Especially on the Homeland Security Committee, “some Democrats believed her pugilistic tone was mostly for show,” wrote Dan Morain, a former Los Angeles Times reporter, in his 2021 biography of her, Kamala’s Way: An American Life. “Others suspected her thirst for the spotlight was part of a long-range plan to ‘pull an Obama’ by staying just long enough in the Senate to get the credentials needed to run for president.” (Former President Barack Obama served briefly on the Senate Foreign Relations Committee before he ran.)

Harris had been warned before she even arrived in Washington that the Intelligence Committee, in particular, was not necessarily a place for an ambitious politician to go. Her fellow Californians, Sen. Dianne Feinstein and outgoing Sen. Barbara Boxer—whose seat Harris had just won—gave her a frank rundown on the pitfalls. The intelligence post, they told her, rarely yielded headlines. Most of the committee’s work was done behind closed doors, with no TV cameras in sight. It had a heavy workload, and it was the most mentally taxing assignment on Capitol Hill: Members went home every night with huge binders of material, but the subject matter was so classified they couldn’t even hire their own staffers to help figure it out.

Boxer, in an interview, said that she warned her successor of the committee’s low profile (a conversation confirmed by Harris herself in her autobiography). But Harris thought the committee would provide her some fast lessons in what was, until that point, mostly a blank spot on her resume: foreign policy. “I do think she just wanted to learn more, to know more about the world,” Boxer said. “She wanted to know about every threat out there. That committee doesn’t give you high visibility, but it certainly teaches you about what the heck is going on in the world.”

Warner added: “Remember, there are members that wouldn’t want to be on a committee where 80 percent of the meetings are in closed session. Because of that, some don’t even show up all the time. She showed up. We were the minority, and she was literally the last person to talk. But she would sit through all these sessions. She did her homework.”

Above all, Harris’s time on various Senate committees deepened her understanding of the vulnerability of U.S. democracy to both foreign and domestic threats from technology, her colleagues said. And she came to understand the threat in a visceral, very personal way, which may provide some insight into how she could be different from Biden, who learned foreign policy from a grand strategic perspective during his three decades on the Foreign Relations Committee.

Harris gradually realized there was a through line, a common theme, to what she’d been doing for much of her career as a prosecutor in California and shaping foreign policy, the new subject she was taking up as a neophyte senator, former aides said. She had spent her previous career as a district attorney and then attorney general of California dealing with the inequities and flaws of U.S. democracy, such as racial injustice in the criminal system and economic exploitation by Wall Street. Now she was faced with a high-tech plot to undermine democracy by exacerbating those same internal vulnerabilities and weaknesses.

“One of the things she found most insidious about Russia’s interference in the 2016 elections was its targeted effort to divide the United States from within,” said Barankin, her former Senate chief of staff. Or as Harris wrote in her autobiography, “Russia’s goals were to undermine faith in the U.S. democratic process.”

Harris said it was clear to her from the Senate investigation that the Russians were focused on dividing Americans over “hot-button” issues, “from race to LGBTQ and immigrant rights.” She described the moment Lankford, a fellow member of the Intelligence Committee, crossed the aisle to tell her he saw the same danger: “I’ve been listening to what you’ve been saying about race as our Achilles’ heel, and I think you’re onto something important.” (Lankford’s office did not directly respond to a request for comment.)

And now, in a kind of career twist she couldn’t possibly have imagined, Harris is running against a candidate who—though he was never shown to be colluding with Russia—is also directly threatening U.S. democracy, at least in the minds of many Trump critics. That has thrust Harris’s theme of democracy-and-freedom promotion forward in a unique way in the current election campaign, said Soifer, Wyden and other Harris supporters.

“You have to think about the moment of history when she started, in January of 2017,” Soifer said. “There was no real playbook for a situation in which a U.S. president would question our institutions and completely disregard our democracy. So not only was her experience on the [Intelligence] Committee essential for investigating the actions of a foreign adversary, it occurred at a moment that the person she’s now running against for president began to directly threaten our democracy domestically.”

And whereas Biden learned foreign policy gradually during his three decades in the Senate—dating back to the Vietnam War—“her view came in a crash course, shaped out of crisis,” especially the cyber threat from Russia, according to one former senior aide who spoke on condition of anonymity. “She had to become an actor right away in mitigating against the threat. So today, even as it relates to the way she talks about preserving democracy and norms and the rule of law, she’s infusing her own experience, making it distinctly her own.”