#facebook ads agency account

[moonsday5]

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[nghiabt]

What Is a Facebook Personal Ad Account? Benefits and Guide

When it comes to advertising on Facebook, understanding the tools available to you is essential. A Facebook personal ad account is one of the most commonly used accounts by individuals and small businesses to launch campaigns, track performance, and reach their audience.

But what exactly is a Facebook personal ad account, and how does it differ from other account types?

In this guide, we’ll explore the basics of a Facebook personal ad account, how to use it effectively, and common scenarios where it shines. Whether you’re new to Facebook Ads or looking to optimize your strategy, this article has you covered.

What Is a Facebook Personal Ad Account?

A Facebook personal ad account is an advertising account tied to an individual’s Facebook profile. Unlike Business Manager accounts, which are designed for companies managing multiple ad accounts and team members, a personal ad account is simpler and suited for individual use or small-scale campaigns.

If you’ve ever asked, “What is a personal ad account on Facebook?”, here’s the answer: it’s the default ad account created when you start running ads through your personal Facebook profile.

Benefits of Using a Personal Facebook Ad Account

1. Simplicity for Beginners

A personal ad account is straightforward to set up and use. It’s ideal for those new to advertising or running limited campaigns, such as promoting a side hustle, blog, or personal project.

2. Quick Access to Advertising Tools

Since it’s linked to your personal profile, there’s no need for extensive setup. You can start creating ads directly from your Facebook page, saving time.

3. Control and Customization

With a personal ad account, you have direct control over your ad spend and campaigns. It’s easy to adjust budgets, modify targeting, and test different ad creatives.

How to Set Up and Use a Facebook Personal Ad Account

Step 1: Access the Ads Manager

To start using your personal ad account Facebook, log in to your profile and navigate to the Facebook Ads Manager.

Step 2: Create a Campaign

Click the “Create” button to start a new campaign.

Choose an objective, such as Awareness, Traffic, or Conversions, based on your goals.

Step 3: Set Your Budget and Targeting

Define your daily or lifetime budget.

Use Facebook’s audience targeting features to select demographics, interests, and behaviors.

Step 4: Design Your Ad

Upload compelling visuals, write engaging copy, and include a clear call-to-action (CTA).

Step 5: Launch and Monitor

Once your ad is live, use Ads Manager to monitor performance metrics like Click-Through Rate (CTR), Cost Per Click (CPC), and Return on Ad Spend (ROAS).

Limitations of a Facebook Personal Ads Account

While a personal ad account is user-friendly, it may not be the best choice for everyone:

Limited Scalability If you’re managing multiple campaigns or clients, transitioning to a Business Manager account may be necessary for better organization.

Restricted Team Access Since personal accounts are tied to an individual profile, sharing access with collaborators can be cumbersome.

When Should You Use a Personal Ad Account?

A Facebook personal ad account is ideal for:

Small businesses testing the waters of Facebook advertising.

Freelancers or solopreneurs running single campaigns.

Individuals promoting personal projects or events.

For larger campaigns or team collaboration, consider upgrading to a Business Manager account.

Key Differences Between Personal and Business Ad Accounts

Conclusion: Is a Facebook Personal Ad Account Right for You?

A Facebook personal ad account is a fantastic starting point for individuals or small-scale advertisers. Its simplicity and accessibility make it an excellent tool for launching campaigns without unnecessary complexity.

However, as your advertising needs grow, transitioning to a Business Manager account may provide the additional features and scalability you require.

By understanding the strengths and limitations of a personal ad account, you can make informed decisions about how to use Facebook Ads effectively.

[rajshahimirror]

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[ecomenergize]

The Importance of Mobile-Friendly Ecommerce Website Development

In today's digital age, the majority of people are using their smartphones and tablets to browse the internet and make online purchases. As a result, it is crucial for businesses to have a mobile-friendly ecommerce website in order to stay competitive and meet the needs of their customers. In this article, we will explore the importance of mobile-friendly ecommerce website development and how it can benefit businesses in reaching their target audience.

1. The Rise of Mobile Users

The number of mobile users worldwide is continuously increasing. According to Statista, there are over 3.8 billion smartphone users globally, and this number is projected to reach 4.3 billion by 2023. With such a large user base, businesses cannot afford to neglect mobile users when it comes to their ecommerce websites.

2. Enhanced User Experience

Creating a mobile-friendly ecommerce website ensures that users have a seamless and enjoyable experience when browsing and purchasing products or services. A mobile-optimized website is designed to fit the smaller screens of smartphones and tablets, making it easier for users to navigate, read content, and complete transactions. It eliminates the need for users to zoom in or scroll horizontally, thus improving their overall experience and increasing the chances of conversion.

3. Improved SEO Ranking

Search engine optimization (SEO) plays a vital role in driving organic traffic to a website. One of the factors that search engines like Google consider when ranking websites is mobile-friendliness. Google prioritizes mobile-friendly websites in its search results, meaning that having a mobile-friendly ecommerce website can significantly improve a business's visibility and organic search rankings. This can ultimately lead to higher click-through rates and increased website traffic.

4. Higher Conversion Rates

A mobile-friendly ecommerce website has the potential to increase conversion rates significantly. Users are more likely to make a purchase if they can easily navigate the website, find the information they need, and complete the checkout process seamlessly. According to Google, 61% of users are unlikely to return to a website if they had trouble accessing it on their mobile devices. On the other hand, a positive mobile user experience can increase the likelihood of repeat purchases and customer loyalty.

5. Competitive Advantage

In today's competitive market, businesses cannot afford to ignore the growing mobile user base. By investing in mobile-friendly ecommerce website development, businesses can gain a competitive advantage over their competitors who have not optimized their websites for mobile users. Providing a seamless mobile experience can set a business apart and attract customers who prioritize convenience and accessibility.

If you are a business owner looking to enhance your online presence and reach your target audience effectively, EcomEnergize is here to help. EcomEnergize is a leading digital agency specializing in ecommerce website development, including mobile-friendly designs. With a team of expert designers and developers, EcomEnergize can create a tailored ecommerce website that works flawlessly on all devices and delivers an excellent user experience.

EcomEnergize understands the importance of mobile-friendly ecommerce website development in driving business growth and maximizing conversions. By utilizing the latest technologies and best practices, EcomEnergize ensures that your website is optimized for mobile users, improving your search rankings, user experience, and overall online performance.

[ms-demeanor]

making my own post because nobody needs my bullshit on their post:

OP:

Reblog 1:

Reblog 2:

My response:

The IRA blogs were here and they were active and they were quite popular; their posting patterns did not match normal tumblr users (i was followed by lagonegirl and followed back only to be put off by the account reblogging the same five or ten posts every hour for a day before selecting another five or ten posts to reblog hourly the next day - it was clear engagement bait).

Tumblr has never been as transparent about these accounts as both Twitter and Facebook were, but several of the accounts had shared names across platforms and you can find a significant amount of data that was released by both facebook (ex: ads purchased by the IRA accounts) and twitter (over three million tweets from IRA accounts). Academic researchers have published papers on the data released from facebook and twitter. Several papers. So many papers. Soooooo many papers. We have a LOT of direct evidence that you can explore for yourself that there were hundreds (possibly thousands) of IRA accounts that were created on Facebook and Twitter. Of those accounts, some shared usernames across platforms, and of those accounts, a few had tumblr accounts that posted the same content on twitter and tumblr.

To quote a buzzfeed news article from the time:

The Russian-run Tumblr accounts used the same, or very similar, usernames as the account names contained on a list of confirmed IRA accounts Twitter submitted to congressional investigators. In some cases, the Tumblr and Twitter account has the same profile image or linked to each other in their bios. Some IRA Tumblrs and Twitter accounts also cross-promoted content between platforms, further linking them together.

Current tumblr user @ alwaysbewoke (who I don't want to tag because I'm sure he's got better things to do) is interviewed in that article and talks about following one of the blogs identified by tumblr as an IRA blog that had a matching account on twitter identified as an IRA account but unfollowing when the left-leaning blog supposedly run by a black creator started rooting for trump in the election.

Dr. Jonathan Albright is heavily quoted in the article; the data review he collaborated on is one of the only reviews of this subject that includes data from Tumblr and Reddit.

One of the claims that I've seen is that tumblr just deleted funny black people, but these were blogs with thousands of followers on tumblr who never recreated, never popped up on another social media site, never started a reddit account after getting banned; nobody ever showed up saying "hey this is 4mysquad, I got banned on tumblr and twitter, follow me to pillowfort". These very popular blogs got deleted and, as far as I know, nobody ever popped up claiming to be a person who was deleted - and it's not like tumblr users haven't figured out how to evade bans.

What you are doing when you make posts saying that the IRA accounts on tumblr never existed is *absolving tumblr of guilt for their utter lack of transparency.*

Tumblr is not the only tech company that has tried to fly under the radar as its larger counterparts face regular scrutiny in Congress and in the press. Earlier this month, Reddit revealed it too had deleted hundreds of accounts with ties to the Internet Research Agency. A WIRED investigation found more than a thousand links to Russian propaganda websites are still live on Reddit, and unearthed two suspicious accounts that Reddit immediately shut down.

So should you believe what Tumblr says? No, because Tumblr has been functionally fucking silent on this issue and the information about this subject aside from the list of blogs has come from the hard work of data scientists, journalists, and researchers.

(For the record; some of those bot accounts that were recorded by Dr. Albright also had Google+ accounts in 2017 - there is every possibility that they had myspace accounts).

Now, the reason that I'm popping onto this post as an annoyed anarchist is that I was tracking a similar group of blogs for a while and was discussing them and I stopped precisely because of the galaxy-brained liberals who are now trying to dunk on communists for criticizing electoralism. One of the people who was following my project was one of the ones who started calling out the "joe biden kills dogs" posts as disinfo and I realized they were using some of the guidelines I'd written up to "identify" misinformation and that is very a rock fucking stupid approach to what was clearly a leftist making jokes and was horrified and realized there was no way that I could continue documenting what I was documenting without someone attempting to call actual leftists russian bots.

I've seen the post that OP is referencing [it's one where someone makes a very obvious joke about the democrat presidential ticket and people jump on to call them a bot and then someone tries to do the "AI tell me a story" thing and OP is just like "I don't want to :(", proving that they are in fact a person and not an AI] and have deeply enjoyed the humor of watching liberals a) not understand a very, VERY obvious joke and b) become the unwitting butt of a joke they were trying to make, but also I am so exhausted by watching normie dems call leftists AI bots after years of watching normie dems call real live actual leftists who hold actual political views that real people actually have, like prison abolition, russian bots.

But I am also so fucking tired of left conspiracism and how stupid it sounds when leftists dismiss a preponderance of evidence that is easily accessible and publicly available for analysis as "lol so you just trust everything tumblr tells you?"

No, dipshit, learn to click a fucking link or twelve.

[lurkiestvoid]

You're being targeted by disinformation networks that are vastly more effective than you realize. And they're making you more hateful and depressed.

(This essay was originally by u/walkandtalkk and posted to r/GenZ on Reddit two months ago, and I've crossposted here on Tumblr for convenience because it's relevant and well-written.)

TL;DR: You know that Russia and other governments try to manipulate people online. But you almost certainly don't how just how effectively orchestrated influence networks are using social media platforms to make you -- individually-- angry, depressed, and hateful toward each other. Those networks' goal is simple: to cause Americans and other Westerners -- especially young ones -- to give up on social cohesion and to give up on learning the truth, so that Western countries lack the will to stand up to authoritarians and extremists.

And you probably don't realize how well it's working on you.

This is a long post, but I wrote it because this problem is real, and it's much scarier than you think.

How Russian networks fuel racial and gender wars to make Americans fight one another

In September 2018, a video went viral after being posted by In the Now, a social media news channel. It featured a feminist activist pouring bleach on a male subway passenger for manspreading. It got instant attention, with millions of views and wide social media outrage. Reddit users wrote that it had turned them against feminism.

There was one problem: The video was staged. And In the Now, which publicized it, is a subsidiary of RT, formerly Russia Today, the Kremlin TV channel aimed at foreign, English-speaking audiences.

As an MIT study found in 2019, Russia's online influence networks reached 140 million Americans every month -- the majority of U.S. social media users.

Russia began using troll farms a decade ago to incite gender and racial divisions in the United States

In 2013, Yevgeny Prigozhin, a confidante of Vladimir Putin, founded the Internet Research Agency (the IRA) in St. Petersburg. It was the Russian government's first coordinated facility to disrupt U.S. society and politics through social media.

Here's what Prigozhin had to say about the IRA's efforts to disrupt the 2022 election:

"Gentlemen, we interfered, we interfere and we will interfere. Carefully, precisely, surgically and in our own way, as we know how. During our pinpoint operations, we will remove both kidneys and the liver at once."

In 2014, the IRA and other Russian networks began establishing fake U.S. activist groups on social media. By 2015, hundreds of English-speaking young Russians worked at the IRA. Their assignment was to use those false social-media accounts, especially on Facebook and Twitter -- but also on Reddit, Tumblr, 9gag, and other platforms -- to aggressively spread conspiracy theories and mocking, ad hominem arguments that incite American users.

In 2017, U.S. intelligence found that Blacktivist, a Facebook and Twitter group with more followers than the official Black Lives Matter movement, was operated by Russia. Blacktivist regularly attacked America as racist and urged black users to rejected major candidates. On November 2, 2016, just before the 2016 election, Blacktivist's Twitter urged Black Americans: "Choose peace and vote for Jill Stein. Trust me, it's not a wasted vote."

Russia plays both sides -- on gender, race, and religion

The brilliance of the Russian influence campaign is that it convinces Americans to attack each other, worsening both misandry and misogyny, mutual racial hatred, and extreme antisemitism and Islamophobia. In short, it's not just an effort to boost the right wing; it's an effort to radicalize everybody.

Russia uses its trolling networks to aggressively attack men. According to MIT, in 2019, the most popular Black-oriented Facebook page was the charmingly named "My Baby Daddy Aint Shit." It regularly posts memes attacking Black men and government welfare workers. It serves two purposes: Make poor black women hate men, and goad black men into flame wars.

MIT found that My Baby Daddy is run by a large troll network in Eastern Europe likely financed by Russia.

But Russian influence networks are also also aggressively misogynistic and aggressively anti-LGBT.

On January 23, 2017, just after the first Women's March, the New York Times found that the Internet Research Agency began a coordinated attack on the movement. Per the Times:

More than 4,000 miles away, organizations linked to the Russian government had assigned teams to the Women’s March. At desks in bland offices in St. Petersburg, using models derived from advertising and public relations, copywriters were testing out social media messages critical of the Women’s March movement, adopting the personas of fictional Americans.

They posted as Black women critical of white feminism, conservative women who felt excluded, and men who mocked participants as hairy-legged whiners.

But the Russian PR teams realized that one attack worked better than the rest: They accused its co-founder, Arab American Linda Sarsour, of being an antisemite. Over the next 18 months, at least 152 Russian accounts regularly attacked Sarsour. That may not seem like many accounts, but it worked: They drove the Women's March movement into disarray and eventually crippled the organization.

Russia doesn't need a million accounts, or even that many likes or upvotes. It just needs to get enough attention that actual Western users begin amplifying its content.

A former federal prosecutor who investigated the Russian disinformation effort summarized it like this:

It wasn’t exclusively about Trump and Clinton anymore. It was deeper and more sinister and more diffuse in its focus on exploiting divisions within society on any number of different levels.

As the New York Times reported in 2022,

There was a routine: Arriving for a shift, [Russian disinformation] workers would scan news outlets on the ideological fringes, far left and far right, mining for extreme content that they could publish and amplify on the platforms, feeding extreme views into mainstream conversations.

China is joining in with AI

[A couple months ago], the New York Times reported on a new disinformation campaign. "Spamouflage" is an effort by China to divide Americans by combining AI with real images of the United States to exacerbate political and social tensions in the U.S. The goal appears to be to cause Americans to lose hope, by promoting exaggerated stories with fabricated photos about homeless violence and the risk of civil war.

As Ladislav Bittman, a former Czechoslovakian secret police operative, explained about Soviet disinformation, the strategy is not to invent something totally fake. Rather, it is to act like an evil doctor who expertly diagnoses the patient’s vulnerabilities and exploits them, “prolongs his illness and speeds him to an early grave instead of curing him.”

The influence networks are vastly more effective than platforms admit

Russia now runs its most sophisticated online influence efforts through a network called Fabrika. Fabrika's operators have bragged that social media platforms catch only 1% of their fake accounts across YouTube, Twitter, TikTok, and Telegram, and other platforms.

But how effective are these efforts? By 2020, Facebook's most popular pages for Christian and Black American content were run by Eastern European troll farms tied to the Kremlin. And Russia doesn't just target angry Boomers on Facebook. Russian trolls are enormously active on Twitter. And, even, on Reddit.

It's not just false facts

The term "disinformation" undersells the problem. Because much of Russia's social media activity is not trying to spread fake news. Instead, the goal is to divide and conquer by making Western audiences depressed and extreme.

Sometimes, through brigading and trolling. Other times, by posting hyper-negative or extremist posts or opinions about the U.S. the West over and over, until readers assume that's how most people feel. And sometimes, by using trolls to disrupt threads that advance Western unity.

As the RAND think tank explained, the Russian strategy is volume and repetition, from numerous accounts, to overwhelm real social media users and create the appearance that everyone disagrees with, or even hates, them. And it's not just low-quality bots. Per RAND,

Russian propaganda is produced in incredibly large volumes and is broadcast or otherwise distributed via a large number of channels. ... According to a former paid Russian Internet troll, the trolls are on duty 24 hours a day, in 12-hour shifts, and each has a daily quota of 135 posted comments of at least 200 characters.

What this means for you

You are being targeted by a sophisticated PR campaign meant to make you more resentful, bitter, and depressed. It's not just disinformation; it's also real-life human writers and advanced bot networks working hard to shift the conversation to the most negative and divisive topics and opinions.

It's why some topics seem to go from non-issues to constant controversy and discussion, with no clear reason, across social media platforms. And a lot of those trolls are actual, "professional" writers whose job is to sound real.

So what can you do? To quote WarGames: The only winning move is not to play. The reality is that you cannot distinguish disinformation accounts from real social media users. Unless you know whom you're talking to, there is a genuine chance that the post, tweet, or comment you are reading is an attempt to manipulate you -- politically or emotionally.

Here are some thoughts:

Don't accept facts from social media accounts you don't know. Russian, Chinese, and other manipulation efforts are not uniform. Some will make deranged claims, but others will tell half-truths. Or they'll spin facts about a complicated subject, be it the war in Ukraine or loneliness in young men, to give you a warped view of reality and spread division in the West.

Resist groupthink. A key element of manipulate networks is volume. People are naturally inclined to believe statements that have broad support. When a post gets 5,000 upvotes, it's easy to think the crowd is right. But "the crowd" could be fake accounts, and even if they're not, the brilliance of government manipulation campaigns is that they say things people are already predisposed to think. They'll tell conservative audiences something misleading about a Democrat, or make up a lie about Republicans that catches fire on a liberal server or subreddit.

Don't let social media warp your view of society. This is harder than it seems, but you need to accept that the facts -- and the opinions -- you see across social media are not reliable. If you want the news, do what everyone online says not to: look at serious, mainstream media. It is not always right. Sometimes, it screws up. But social media narratives are heavily manipulated by networks whose job is to ensure you are deceived, angry, and divided.

Edited for typos and clarity. (Tumblr-edited for formatting and to note a sourced article is now older than mentioned in the original post. -LV)

P.S. Apparently, this post was removed several hours ago due to a flood of reports. Thank you to the r/GenZ moderators for re-approving it.

Second edit:

This post is not meant to suggest that r/GenZ is uniquely or especially vulnerable, or to suggest that a lot of challenges people discuss here are not real. It's entirely the opposite: Growing loneliness, political polarization, and increasing social division along gender lines is real. The problem is that disinformation and influence networks expertly, and effectively, hijack those conversations and use those real, serious issues to poison the conversation. This post is not about left or right: Everyone is targeted.

(Further Tumblr notes: since this was posted, there have been several more articles detailing recent discoveries of active disinformation/influence and hacking campaigns by Russia and their allies against several countries and their respective elections, and barely touches on the numerous Tumblr blogs discovered to be troll farms/bad faith actors from pre-2016 through today. This is an ongoing and very real problem, and it's nowhere near over.

A quote from NPR article linked above from 2018 that you might find familiar today: "[A] particular hype and hatred for Trump is misleading the people and forcing Blacks to vote Killary. We cannot resort to the lesser of two devils. Then we'd surely be better off without voting AT ALL," a post from the account said.")

[attheexactlyrighttimeandplace]

For the people who still think the colony of Israel has a right to defend itself:

They're not defending anything, they're just having fun killing:

Update 1 (17/10/2023) for the confused and sceptics :

Update 2 (10/22/2023): To add some context to this post following Reuters (direct link to article) attempt to verify the reality of the IDF Facebook post.

In fact, Reuters failed to verify anything: as the agency admitted in its article, its journalist "could not find the impostor's Facebook account or the publication on the platform social network".

They then contacted "a spokesperson for the IDF", who told them that " the Facebook post was not shared by one of its official accounts. He added there was only one official IDF Facebook page in Arabic that carries a verification tick "

A Reuters reporter also contacted"a representative for Meta, Facebook’s parent company, told Reuters the page was removed".

In this total absence of material evidence, and relying solely on the statements of these two sources which are the least reliable when it comes to commenting and sharing information and facts about the war against the Palestinians (the Israeli army is party to the conflict therefore It is biased and will protect its agents and soldiers- and Facebook has a history of censoring Palestinian content that could be used to document violence and help legally qualify zionist crimes).

Reuters came to this hasty conclusion:

Their main arguments are that

The Israeli occupation army never admitted to bombing the hospital and blamed Islamic Jihad, so it had no reason to celebrate.

Reuters journalists conveniently ignore the timeline. The IDF message welcoming the bombing of the Baptist hospital in Gaza was published immediately after the attack, while the controversy over the perpetrators of the attack began a few hours after its deletion.

Until the controversy, no one wondered who was behind the attack. The zionist army has always publicly assumed its crimes: it even ordered (according to the clerics who were in charge of the administration of the hospital) on several occasions the hospital to evacuate, knowing perfectly well that it was impossible. It was only when outrage became widespread that western media, including Reuters, began to question the origins of the strike. There's a post on Tumblr that pulls together the subtle changes in headlines to make it seem like Israel never took credit for the attack (even though it destroyed different 2 floors of the hospital a few days before the biggest attack).

There are other videos on Mohammed El Kurd's Twitter account showing the zionist army celebrating its strikes. There are videos on social media of zionist soldiers humiliating prisoners in their custody, so gloating on social media is not a new practice for them.

There is no reason why they should not celebrate what they consider a victory: their ministers have already publicly and clearly stated that civilians who do not leave northern Gaza, whatever their reasons, will be assimilated to Hamas fighters. So everything is consistent; in their minds, hitting innocent and defenseless civilians is legitimate and they are happy about it.

On its Twitter account, the Israeli military removed a video that purported to prove that Islamic Jihad carried out the attack, but ultimately did not prove its claims. So they also have a habit of deleting their own content when they realize that it exposes them more than it helps them.

Other journalists (Al Jazeera uses its own images: it is the only media that remained in Gaza and they filmed all the attacks, information from Channel 4) and independent experts on weapons of war and geolocation worked on the question of identifying the perpetrators of the bombing of the hospital. So far, their preliminary conclusion is that the Israeli military's claims do not match the facts and material evidence on the ground.

Full details of this debate are on the X/Twitter accounts of Lowkey and Mohammed El-Kurd (look for posts made on October 17).

2. I don't really know how Facebook/Meta works: I never had an account on it (I mean I never used it properly: I opened an account years ago, exclusively to follow the activity of a group that I was part of in life but closed it after a few weeks without interacting beyond a few likes), but on Twitter you can hide the checkmark.

Even if the checkmark cannot be hidden, there is nothing in the Reuters "report" to indicate that the Zionist army does not maintain multiple accounts - some with checkmarks and some without - and does not delete accounts that are not officials when it does not suit their interests.

They have a history of spreading fake news: from rumors about 40 beheaded babies, to accusing Palestinians of bombing themselves, to creating fake documents to accuse Hamas of planning attacks on primary schools while manipulating parents by buying YT ads shown during videos aimed at children to improve their image damaged by their violence with families, and to justify the harm they do to the children of Gaza.

I'm only making this long argument because Lowkey and Mohammed El-Kurd deleted the tweets I reposted and I think they shouldn't have done so. I understand why: it actually seems like an insignificant speck in an ocean of real crimes, but I personally consider it symbolic and indicative of the true and greater zionist project: genocide.

Genocide in international law is based on proof of intent to destroy a group, and the zionist army's mocking Facebook post establishes beyond doubt that nothing is accidental on the zionist side, everything is premeditated and based on their superiority complex over the Palestinian people.

[mariacallous]

“Now, how long will this take? The Ukrainians behave like charlatans and we continue to pay,” reads a quote in French next to a picture of Taylor Swift on what looks like a promotional poster for an upcoming tour. “That is not right.”

“Every time the Ukrainians get money, everything goes wrong,” reads another quote in German next to a picture of Selena Gomez on what appears to be a page taken from a fashion magazine.

"It's just disappointing how the Ukrainians use our help,” a quote, also in German, reads next to a picture of Kim Kardashian speaking on stage. “Someone needs to stop this, seriously."

Though the images make it look like these quotes were said by Swift, Gomez, and Kardashian, they weren’t. They were the product of a pro-Russian network of fake Facebook and X accounts that created and disseminated an ad campaign suggesting that some of the most famous people in the world back Russia and detest Ukraine. Among the celebrities included are Beyoncé, Oprah, Gigi Hadid, Lady Gaga, Jennifer Lopez, Justin Bieber, Shakira, Gwyneth Paltrow, and Cristiano Ronaldo. “Supporting Ukrainians is unacceptable,” reads a quote next to a photo of Oprah. “Their actions destroy lives and societies.”

The disinformation campaign, which was launched in November, reached at least 7.6 million people on Facebook alone, according to a database of the ads reviewed by WIRED and collected by Reset, a nonprofit that provides grants to those tackling disinformation. It’s still in progress, and two separate groups of disinformation researchers believe the campaign is run by a notorious Russian influence operation dubbed Doppelganger that has in the past been linked to the Kremlin. New information shared exclusively with WIRED suggests the campaign has links to Russia’s GRU military spy agency.

At the beginning of November, researchers at Reset discovered what they described as a “blitz campaign” by two networks of fake Facebook pages. Over the course of a week, the researchers saw at least 560 Facebook ads that feature images of celebrities alongside pro-Russian and anti-Ukrainian quotes. While some of the ads reached only thousands of users, others spread far more widely. One featuring Cristiano Ronaldo reached over 115,000 people before it was deactivated. Alongside the image of Ronaldo was the quote “It's frustrating to see how the Ukrainians use our aid. Someone needs to stop this, seriously.”

Researchers at Reset believe that the campaign “exploits loopholes in Facebook’s ad verification and content moderation systems to foster hostility against Ukrainians and undermine EU support for Kyiv.” Including fake quotes from celebrities within images makes it harder for Facebook to spot a coordinated campaign, they added. The campaign, which specifically targeted people in France and Germany, also removed any links or additional text in the ads, making it harder for Meta to track it.

Doppelganger has been actively spreading disinformation on both Facebook and X for some time. The organization was unmasked in September 2022 by EU DisinfoLab, a nonprofit working to combat disinformation against the EU, but it had been operating since at least May 2022. The group used clones of media websites, including The Guardian and Bild, to spread disinformation, filling the fake sites with articles, videos, and polls designed to push pro-Kremlin talking points about Russia’s invasion of Ukraine. Facebook first announced action against Doppelganger in September 2022, and said it was removing pages and accounts associated with the campaign.

In June 2023, another campaign targeting major French websites including Le Parisien, 20 Minutes, Le Monde, and Le Figaro was exposed by the French government. “French Minister supports the murder of Russian soldiers in Ukraine,” read one fake headline on a page that looked like Le Monde during that campaign.

Despite being repeatedly found out, the operators of Doppelganger have managed to continue their work: They also created fake versions of Fox News and other news websites to seed chaos and confusion during the Israel-Hamas war.

While Doppelganger campaigns in the past have been linked to the Kremlin in some media reports, new information from researchers tracking the disinformation campaign shows a link to Russia’s GRU.

A network of bot accounts on X, which in the past have been used to push Doppelganger’s fake websites, has also been used to push people to websites with direct links to Russia’s military spy agency. “Doppelganger bots promoted two sites recently, which both have strong connections to GRU,” researchers at Antibot4Navalny, a Russian anti-disinformation research group that has been closely tracking Doppelganger activity on X, tell WIRED. The researchers did not want to be identified due to security concerns.

The first site promoted by the Doppelganger bots was ObservateurContinental.fr. The Whois data, a public record of information related to the registration of a website, for this site shows that it is connected to InfoRos, a news agency previously linked to the GRU that operates hundreds of websites to push Kremlin propaganda. InfoRos was first reported to be a front organization for GRU Unit 54777 by The Washington Post in 2018. At the time, the group was said to have been active as far back as 2014 to spread disinformation about Russia’s annexation of Crimea.

The second site pushed by Doppelganger bots targeted Germans. In October 2022, an investigation by the German newspaper Die Welt found that the author of content on the EuroBRICS site was being paid directly by InfoRos, which is registered as the operator of the EuroBRICs website by the German domain registrar.

Many of the same images from Doppelganger’s campaign, along with others targeting an English-speaking audience, were also shared on X by the same network of bots that have previously shared links to the Doppelganger campaigns.

“We collected a whopping 75-plus fake quotes by celebrities from the US and EU, all massively posted recently by bots of Doppelganger, the pro-Kremlin influence campaign,” one of the researchers at Antibot4Navalny tells WIRED.

The campaign on X, which coincided with the Facebook campaign, used over 10,000 bot accounts, according to the researchers. In the space of one eight-hour period, the bots posted over 27,000 messages. At one point, the bot accounts were posting 120 messages every minute.

The posts on X are identical to those posted as ads on Facebook identified by Reset, except that some of these posts were in English. The X campaign also featured mocked-up versions of celebrities’ verified Instagram accounts, making it seem as if screenshots of celebrity Instagram accounts, using similar anti-Ukraine quotes, were being shared.

X did not respond to a request for comment from WIRED about the Doppelganger campaign. Since Elon Musk took control of the platform in October 2022, he has eliminated most of the company’s trust and safety team, and disinformation has flourished on the site, especially around breaking news events like the recent Israel-Hamas war.

One of Reset’s researchers, who did not want to be identified to protect their privacy, tells WIRED that, in recent days, researchers have seen Doppelganger’s celebrity-based campaign evolve. Some ads on Facebook now, like the ones on X, feature screenshots that appear to show verified Instagram accounts of the same celebrities, adding a further layer of authenticity to the campaign. In one case, a screenshot of a fake Instagram post from the entrepreneur Richard Branson suggests that he believes America was behind the Nord Stream explosion.

The researcher also found video ads that feature real footage of celebrities with fake audio dubbed over the top, which they say have been created with text-to-speech apps. The researchers at Reset were unable to identify which app was being used to automate the creation of the videos. One example reviewed by WIRED showed footage of German filmmaker Wim Wenders speaking in English about his own films, dubbed to make it appear as if he was speaking in French about how “the Ukrainians are ruined.” The ad was posted to Facebook on November 25 and was seen by up to 3,000 people before it was removed for failing to have the “required disclaimer,” according to Facebook’s ad library.

While Facebook has taken down the majority of the pages, some of them remain active, and the campaign shows glaring gaps in Meta’s ability to deal with disinformation on this scale.

Meta declined to respond on the record to WIRED’s request for comment about the campaign and the network of fake accounts created to disseminate the false ads. In a report from August, however, Meta acknowledged that Doppelganger was the “largest and most aggressively persistent covert influence operation from Russia that we’ve seen since 2017.”

The automated creation of accounts on Facebook is a well-known problem, and Meta has deployed a variety of artificial intelligence systems to combat efforts to mass-create fake pages and accounts. By its own admission, Facebook deletes millions, and sometimes billions, of fake pages every quarter, sometimes within minutes of their creation. Meta claims that around 5 percent of its monthly average users are fake, but outside experts say that figure is substantially higher.

While the Doppelganger group ran the campaign, the fake Facebook pages it used were purchased from an agency that specializes in creating massive networks of inauthentic pages on Facebook, according to Reset. They are still investigating who created these initial networks, but the researchers say this campaign was pushed out by two separate networks they identified containing 52,000 and 25,000 pages respectively. In October, Reset published a report identifying even larger networks of inauthentic Facebook pages, including one that had over 340,000 inauthentic pages. Despite having been identified publicly, these networks are still operating today.

With a number of major elections taking place in 2024, experts are again concerned about Meta’s ability to reign in disinformation.

“Meta’s sloppy product safety is a security liability for both Europe and the US as we approach next year’s elections,” Felix Kartte, EU director at Reset claims to WIRED. “Threat actors will continue exploiting loopholes in Facebook’s advertising systems to target deceptive and inflammatory content at millions of voters in the world’s biggest democracies.”

[dreaminginthedeepsouth]

Billboard project

* * * * *

LETTERS FROM AN AMERICAN

September 6, 2024

Heather Cox Richardson

Sep 07, 2024

One of the things that came to light on Wednesday, in the paperwork the Justice Department unveiled to explain its seizure of 32 internet domains being used by Russian agents in foreign malign influence campaigns, was that the six right-wing U.S. influencers mentioned in the indictments of the Russian operatives are only the tip of the iceberg. 

Since at least 2022, three Russian companies working with the Kremlin have been trying to change foreign politics in a campaign they called “Doppelganger,” covertly spreading Russian government propaganda. “[F]irst and foremost,” notes from a meeting with Russian officials about targeting Germany read, “we need to discredit the USA, Great Britain, and NATO.” Through fake social media profiles, their operatives posed as Americans or other non-Russians, seeding public conversations with Russian propaganda.

In August 2023 they launched the “Good Old USA Project” to target swing-state residents, online gamers, American Jews, and “US citizens of Hispanic descent” to reelect Donald Trump. ​​"They are afraid of losing the American way of life and the ‘American dream,’” one of the propagandists wrote. “It is these sentiments that should be exploited in the course of an information campaign in/for the United States.” Using targeted ads on Facebook, they could see how their material was landing and use bots and trolls to push their narrative in comment sections. 

“In order for this work to be effective, you need to use a minimum of fake news and a maximum of realistic information,” the propagandists told their staff. “At the same time, you should continuously repeat that this is what is really happening, but the official media will never tell you about it or show it to you.”

According to the documents, one of the three companies, Social Design Agency (SDA), monitors and collects information about media organizations and social media influencers. It collected a list of 1,900 “anti-influencers,” whose accounts posted material SDA workers thought operated against Russian interests. About 26% of those accounts were based in the U.S. 

SDA also identified as pro-Russian influencers more than 2,800 people in 81 countries operating on various social media platforms like X, Facebook, and Telegram. Those influencers included “television and radio hosts, politicians, bloggers, journalists, businessmen, professors, think-tank analysts, veterans, professors, and comedians.” About 21% of those influencers were in the U.S. 

YouTube took down the Tenet Media Channels associated with the Justice Department’s indictments, and last night, Tenet Media abruptly shut down. In The Bulwark, Jonathan V. Last noted that the Tenet influencers maintain they were dupes, although they must have been aware that their paychecks were crazy high for the numbers of viewers they had. He asks if, knowing now that their gains are ill-gotten, they are going to give them to charity. 

Earlier this week, former Fox News Channel personality Tucker Carlson hosted Holocaust denier Darryl Cooper on his X show, where Cooper not only suggested that the death of more than six million Jews was an accidental result of poor planning, but also argued that British prime minister Winston Churchill, who stood firm against the expansion of fascist Germany in World War II, was the true villain of the war.

Cooper’s argument puts him squarely on the side of Russian president Vladimir Putin and Hungarian prime minister Viktor Orbán, who insist that democracy undermines society. During the recent summer Olympics, Cooper posted on social media an image of Hitler in Paris alongside another of drag queens representing Greek gods at the Olympic opening ceremonies, an image some on the right thought made fun of the Last Supper of Jesus and his disciples. “This may be putting it too crudely for some,” Cooper wrote, “but the picture [of Hitler in Paris] was infinitely preferable in virtually every way than the one on the right.” 

The idea that Churchill, not Hitler, is the villain of World War II means denying the fact of the Holocaust and defending the Nazis. It lands Carlson and Cooper in the same camp as those autocrats journalist Anne Applebaum notes are “making common cause with MAGA Republicans to discredit liberalism and freedom around the world.” Elon Musk promoted the interview, saying it was “very interesting,” and “worth watching,” before the backlash made him delete his post. The video has been viewed nearly 30 million times. 

Carlson told Lauren Irwin of The Hill that the Biden administration is made up of “warmonger freaks” who have “used the Churchill myth to bring our country closer to nuclear war than at any moment in history.” Carlson is on a 16-day speaking tour, on which he will interview Trump allies, including Republican vice presidential nominee J.D. Vance and Donald Trump Jr. 

Trump today continued his effort to undermine the democratic American legal system in a “news conference” of more than 45 minutes, in which he took no questions. Although Judge Juan Merchan, who oversaw the election interference case in which a jury found Trump guilty on 34 counts, decided today to delay sentencing until November 26 to avoid any appearance that the court was trying to affect the 2024 election, Trump nonetheless launched an attack on the U.S. legal system and suggested the lawsuits against him were election interference. 

He spoke after he and his legal team were in court today to try to overturn a jury’s conclusion that he had sexually assaulted writer E. Jean Carroll, a decision that brought his judgments in the two cases she brought to around $90 million. He began with an attack on what he said was a new “Russia, Russia, Russia” hoax, and promised he had not “spoken to anybody from Russia in years.”

Aaron Rupar of Public Notice recorded what amounted to close to an hour of attacks on the American Justice Department and the laws of the country, and also on American women (he not only attacked Carroll, he brought up others of the roughly two dozen women who have accused him of sexual assault). He attempted to retry the Carroll case in the media, refuting the evidence the jury considered and suggesting that the photo of him and Carroll together was generated by AI, although it was published in 2019.

Attacking women was an interesting decision in light of the fact that he will need the votes of suburban women if he is to make up the ground he has lost to Democratic presidential nominee Vice President Kamala Harris and vice presidential nominee Tim Walz.

For her part, former representative Liz Cheney (R-WY) appears to see this moment for what it is. Although a staunch Republican herself, she is urging conservative women to admit they’ve had enough. Referring to both Trump and Vance in a conversation sponsored by the Texas Tribune, she said: “This is my diplomatic way of saying it: They’re misogynistic pigs.” She assured listeners, quite accurately, that Trump “is not a conservative.” “Women around this country…we’ve had enough.” “These are not people that we can entrust with power again.” 

Her father, former vice president Dick Cheney, agreed that Trump “can never be trusted with power again” and announced today that he will be voting for Harris. “As citizens, we each have a duty to put country above partisanship to defend our Constitution. That is why I will be casting my vote for Vice President Kamala Harris,” he said. Eighty-eight business leaders also endorsed Harris today, including James Murdoch, an heir to the Murdoch family media empire. Citing Harris’s “policies that support the rule of law, stability, and a sound business environment,” they said in a public letter, “the best way to support the continued strength, security, and reliability of our democracy and economy” is by electing Harris president.​​

Meanwhile, at his event with Sean Hannity of the Fox News Channel yesterday, Trump embraced the key element of Project 2025 that calls for a dictatorial leader to take over the U.S. That document maintains that “personnel is policy” and that the way to achieve all that the Christian nationalists want is to fire the nonpartisan civil servants currently in place and put their own people into office. Trump has tried hard to distance himself from Project 2025, but last night he said the way to run the government is to “get the right people. You put the right person and the right group of people at the heads of these massive agencies, you’re going to have tremendous success, and I know now the people, and I know them better than anybody would know them.”       

One of those people appears to be X owner Elon Musk, whom Trump has promised to put at the head of an “efficiency” commission to audit the U.S. government. 

In 1858, Abraham Lincoln, then a candidate for the Senate, warned that the arguments against democracy and in favor of a few people dominating the rest were always the same. In his era, it was enslavers saying some people were better than others. But, he said, those were the same arguments “that kings have made for enslaving the people in all ages of the world…. Turn in whatever way you will—whether it come from the mouth of a King, an excuse for enslaving the people of his country, or from the mouth of men of one race as a reason for enslaving the men of another race, it is all the same old serpent.” 

In our era, Indiana Jones said it best in The Last Crusade: “Nazis. I hate these guys.” 

LETTERS FROM AN AMERICAN

HEATHER COX RICHARDSON

[misfitwashere]

September 6, 2024

Heather Cox Richardson

Sep 07, 2024

One of the things that came to light on Wednesday, in the paperwork the Justice Department unveiled to explain its seizure of 32 internet domains being used by Russian agents in foreign malign influence campaigns, was that the six right-wing U.S. influencers mentioned in the indictments of the Russian operatives are only the tip of the iceberg. 

Since at least 2022, three Russian companies working with the Kremlin have been trying to change foreign politics in a campaign they called “Doppelganger,” covertly spreading Russian government propaganda. “[F]irst and foremost,” notes from a meeting with Russian officials about targeting Germany read, “we need to discredit the USA, Great Britain, and NATO.” Through fake social media profiles, their operatives posed as Americans or other non-Russians, seeding public conversations with Russian propaganda.

In August 2023 they launched the “Good Old USA Project” to target swing-state residents, online gamers, American Jews, and “US citizens of Hispanic descent” to reelect Donald Trump. ​​"They are afraid of losing the American way of life and the ‘American dream,’” one of the propagandists wrote. “It is these sentiments that should be exploited in the course of an information campaign in/for the United States.” Using targeted ads on Facebook, they could see how their material was landing and use bots and trolls to push their narrative in comment sections. 

“In order for this work to be effective, you need to use a minimum of fake news and a maximum of realistic information,” the propagandists told their staff. “At the same time, you should continuously repeat that this is what is really happening, but the official media will never tell you about it or show it to you.”

According to the documents, one of the three companies, Social Design Agency (SDA), monitors and collects information about media organizations and social media influencers. It collected a list of 1,900 “anti-influencers,” whose accounts posted material SDA workers thought operated against Russian interests. About 26% of those accounts were based in the U.S. 

SDA also identified as pro-Russian influencers more than 2,800 people in 81 countries operating on various social media platforms like X, Facebook, and Telegram. Those influencers included “television and radio hosts, politicians, bloggers, journalists, businessmen, professors, think-tank analysts, veterans, professors, and comedians.” About 21% of those influencers were in the U.S. 

YouTube took down the Tenet Media Channels associated with the Justice Department’s indictments, and last night, Tenet Media abruptly shut down. In The Bulwark, Jonathan V. Last noted that the Tenet influencers maintain they were dupes, although they must have been aware that their paychecks were crazy high for the numbers of viewers they had. He asks if, knowing now that their gains are ill-gotten, they are going to give them to charity. 

Earlier this week, former Fox News Channel personality Tucker Carlson hosted Holocaust denier Darryl Cooper on his X show, where Cooper not only suggested that the death of more than six million Jews was an accidental result of poor planning, but also argued that British prime minister Winston Churchill, who stood firm against the expansion of fascist Germany in World War II, was the true villain of the war.

Cooper’s argument puts him squarely on the side of Russian president Vladimir Putin and Hungarian prime minister Viktor Orbán, who insist that democracy undermines society. During the recent summer Olympics, Cooper posted on social media an image of Hitler in Paris alongside another of drag queens representing Greek gods at the Olympic opening ceremonies, an image some on the right thought made fun of the Last Supper of Jesus and his disciples. “This may be putting it too crudely for some,” Cooper wrote, “but the picture [of Hitler in Paris] was infinitely preferable in virtually every way than the one on the right.” 

The idea that Churchill, not Hitler, is the villain of World War II means denying the fact of the Holocaust and defending the Nazis. It lands Carlson and Cooper in the same camp as those autocrats journalist Anne Applebaum notes are “making common cause with MAGA Republicans to discredit liberalism and freedom around the world.” Elon Musk promoted the interview, saying it was “very interesting,” and “worth watching,” before the backlash made him delete his post. The video has been viewed nearly 30 million times. 

Carlson told Lauren Irwin of The Hill that the Biden administration is made up of “warmonger freaks” who have “used the Churchill myth to bring our country closer to nuclear war than at any moment in history.” Carlson is on a 16-day speaking tour, on which he will interview Trump allies, including Republican vice presidential nominee J.D. Vance and Donald Trump Jr. 

Trump today continued his effort to undermine the democratic American legal system in a “news conference” of more than 45 minutes, in which he took no questions. Although Judge Juan Merchan, who oversaw the election interference case in which a jury found Trump guilty on 34 counts, decided today to delay sentencing until November 26 to avoid any appearance that the court was trying to affect the 2024 election, Trump nonetheless launched an attack on the U.S. legal system and suggested the lawsuits against him were election interference. 

He spoke after he and his legal team were in court today to try to overturn a jury’s conclusion that he had sexually assaulted writer E. Jean Carroll, a decision that brought his judgments in the two cases she brought to around $90 million. He began with an attack on what he said was a new “Russia, Russia, Russia” hoax, and promised he had not “spoken to anybody from Russia in years.”

Aaron Rupar of Public Notice recorded what amounted to close to an hour of attacks on the American Justice Department and the laws of the country, and also on American women (he not only attacked Carroll, he brought up others of the roughly two dozen women who have accused him of sexual assault). He attempted to retry the Carroll case in the media, refuting the evidence the jury considered and suggesting that the photo of him and Carroll together was generated by AI, although it was published in 2019.

Attacking women was an interesting decision in light of the fact that he will need the votes of suburban women if he is to make up the ground he has lost to Democratic presidential nominee Vice President Kamala Harris and vice presidential nominee Tim Walz.

For her part, former representative Liz Cheney (R-WY) appears to see this moment for what it is. Although a staunch Republican herself, she is urging conservative women to admit they’ve had enough. Referring to both Trump and Vance in a conversation sponsored by the Texas Tribune, she said: “This is my diplomatic way of saying it: They’re misogynistic pigs.” She assured listeners, quite accurately, that Trump “is not a conservative.” “Women around this country…we’ve had enough.” “These are not people that we can entrust with power again.” 

Her father, former vice president Dick Cheney, agreed that Trump “can never be trusted with power again” and announced today that he will be voting for Harris. “As citizens, we each have a duty to put country above partisanship to defend our Constitution. That is why I will be casting my vote for Vice President Kamala Harris,” he said. Eighty-eight business leaders also endorsed Harris today, including James Murdoch, an heir to the Murdoch family media empire. Citing Harris’s “policies that support the rule of law, stability, and a sound business environment,” they said in a public letter, “the best way to support the continued strength, security, and reliability of our democracy and economy” is by electing Harris president.​​

Meanwhile, at his event with Sean Hannity of the Fox News Channel yesterday, Trump embraced the key element of Project 2025 that calls for a dictatorial leader to take over the U.S. That document maintains that “personnel is policy” and that the way to achieve all that the Christian nationalists want is to fire the nonpartisan civil servants currently in place and put their own people into office. Trump has tried hard to distance himself from Project 2025, but last night he said the way to run the government is to “get the right people. You put the right person and the right group of people at the heads of these massive agencies, you’re going to have tremendous success, and I know now the people, and I know them better than anybody would know them.”       

One of those people appears to be X owner Elon Musk, whom Trump has promised to put at the head of an “efficiency” commission to audit the U.S. government. 

In 1858, Abraham Lincoln, then a candidate for the Senate, warned that the arguments against democracy and in favor of a few people dominating the rest were always the same. In his era, it was enslavers saying some people were better than others. But, he said, those were the same arguments “that kings have made for enslaving the people in all ages of the world…. Turn in whatever way you will—whether it come from the mouth of a King, an excuse for enslaving the people of his country, or from the mouth of men of one race as a reason for enslaving the men of another race, it is all the same old serpent.” 

In our era, Indiana Jones said it best in The Last Crusade: “Nazis. I hate these guys.” 

—

[moonsday5]

Moonsday: Your Trusted Agency for Facebook Advertising Solutions

Unlock the full potential of your Facebook advertising with Moonsday, your trusted agency account facebook partner. Benefit from tailored strategies and expert insights to elevate your brand's online presence. Partner with Moonsday for unparalleled expertise in managing your Facebook advertising account

for more information :

Proven Expertise: Moonsday boasts a track record of delivering exceptional results in the realm of Facebook advertising. With a team of seasoned professionals, they bring a wealth of knowledge and expertise to every campaign.

Tailored Strategies: Unlike one-size-fits-all approaches, Moonsday understands the unique needs of each client. They craft bespoke advertising strategies that align with specific goals, ensuring maximum impact and ROI.

Cutting-Edge Technology: Moonsday leverages the latest tools and technologies in the industry to stay ahead of the curve. This ensures that clients benefit from the most effective and up-to-date advertising solutions available.

Transparent Communication: Communication is key, and Moonsday prioritizes transparency in all interactions. Clients can expect clear reporting and regular updates on the performance of their Facebook advertising campaigns.

Dedication to Success: Moonsday is invested in the success of their clients. They go the extra mile to analyze data, make data-driven adjustments, and refine strategies to continually improve campaign performance and achieve the best possible outcomes. With Moonsday, success isn't just a goal—it's the standard.

[ss-tech-services]

The Importance of Local Social Media Marketing Agency To Your Business

In the present day and age especially in terms of the world of digital marketing, social media comes in handy for most of the businesses and their target market. Many companies decide to work with large national marketing Agencies, however, it is also more than evident that more and more companies are looking towards local social media marketing agencies. The reason is that such agencies tend to be more proficient on certain issues than more centralized ones, which is vital for the development of one’s business. In this blog, we’ll discuss the ways in which a local social media marketing agency will work in your favor, on top of exploring the differences between local and international agencies.

The Rise of Social Media Marketing

Social media marketing is an overall business approach for nearly every company. Bringing billions of active users from Facebook, Instagram, Linkedin, TikTok and the like makes social media the most promising for promotion activities. However, how successful you are in your social media activities will depend on the winning choice of the marketing partner you are going to work with.

Importance of Local in Social Media Marketing

Here’s why engaging a local social media marketing agency can be more beneficial than dealing with the bigger companies that operate at a national scale:

In-depth Appreciation of Local Market

For a local social media marketing agency, having context is nothing out of the ordinary. They understand these things because they know the region, its culture, and even its people, thus developing relevant and insightful content strategies. This localized approach helps in executing campaigns efficiently without wastage of time and effort since the audience is likely to respond better to such campaigns.

Incremental and Individualized Response.

Local agencies gradually are capable of offering an individualized approach in terms of the services rendered. Having little clients to handle in comparison to big companies, much attention and resources can be given to them. This means more focused, inclusive, and rapid plans towards results when gearing towards a particular approach as reasonably suggested by the client. Such closeness can also foster creativity as more insightful and targeted solutions that meet the client’s goals are provided by the agency.

Strong Network Within the Community.

Local organizations having been on the ground may have formed links with community members in regard to press, opinion leaders, businesses, among others. These relations can then be put into good use by enhancing the social media advertisements or campaigns that you have been doing. Additionally, supporting a local agency can enhance your brand’s image as a community-focused business.

Enhancing Accountability and Transparency

Let’s tackle the issue of zero aggressors and business129 accountability. If you have to work with a local agency, chances are that you are going to be more accountable and will observe higher levels of transparency. Local agencies are dedicated to their image within the locality and thus they will want to achieve the best possible outcomes targeting you. You’re going to easily reach your account manager, then reporting will be more detailed, and the ads performance will be even clearer than ever.

Agility and Flexibility

When it comes to the region level, such agencies are usually very flexible in implementing recent changes as well as recent developments. Local firms are prepared to implement changes in their campaigns and even respond to emergency circumstances. This quick adaptability is very essential in this fast and ever changing tomorrow that is social media marketing.

How a Local Social Media Marketing Agency Can Help Grow Your Business

Working with a local social media marketing agency will yield effects which will be beneficial to the business.

Innovative Campaigns

Local agencies build Facebook marketing plans for a specific audience. Because of the knowledge of the local population by location, age, interests, and behavior. They create campaigns that are more people-oriented and hence improve implementation. This type of targeting gives a higher engagement rate and better results.

Increased Brand Recognition

That is the reason why, turning to local residents for your social media campaigns can prove beneficial in improving your visibility amongst the targeted audience. It is important to know that whether you are coming up with these local events, regional efforts or advocating for participation or sponsorship, a locality agency will help you achieve that.

Affordable Marketing Strategies

Most of the characteristics of local agencies include lower rates and greater customization of service offerings compared to bigger agencies. Trusted they provide custom economical options within one's range estimates without compromising on work quality. One particular sensitivity is applicable to small and midsize businesses that aim at the highest profitability bands of advertising.

Local Marketing Agency

Establishing a deep connection with the locals is useful to your brand in terms of loyalty and growth. Local agencies have realized this and thus come up with marketing strategies that incorporate the community and not just sell to the community. This ultimately increases the amount of loyalty, positive feedback and the brand’s penetration in the local market.

Innovative Campaigns

More often than not, local agencies tend to be more creative and come up with new concepts. They capitalize on such and other trends to enable them come up with attractive and appropriate advertisement campaigns. Their creativity can help you separate your company and its products from competition in the plough of prospects.

Choosing the Right Local Social Media Marketing Agency

When choosing a local social media marketing agency, the factors to consider include the following:

Experience and Expertise

Focus on an outside agency with plenty of years of practice in social media marketing. Look at their portfolio and, if available, case studies to determine their experience and expertise. A reputational local agency that has been involved in social media advertising will be in a position to address your needs.

Local Knowledge

It is important that the agency has a rich knowledge of the local market and the people who reside there. Having knowledge of local fads, customs, and populations will help in devising better social media campaigns.

Client Testimonials

Refer to client testimonials and reviews to evaluate the agency’s image and level of client satisfaction. It may be a wise decision to review how trustworthy other businesses found the agency.

Communication and Collaboration

Select any agency which believes in coming to the table with an open mind for communication and collaboration. Strong partnerships require an uncomplicated work process and a well articulated common goal of the campaign. Make sure that the agency is proactive or rather defers to you.

Creative Approach

Determine the agency’s level of creativity when it comes to social media marketing strategies. Seek out the most creative and out-of-the-box social media campaigns that will achieve your organization’s objectives.

Conclusion

Partnering with a local social media marketing agency can provide significant advantages for your business, from a deep understanding of the local market to personalized service and community connections. At SS TECH SERVICES, we specialize in creating tailored social media strategies that drive engagement and deliver results. Our local expertise and commitment to excellence ensure that your business stands out in the digital landscape.

If you’re ready to take your social media marketing to the next level, contact SS TECH SERVICES today. Let’s work together to enhance your online presence and achieve your marketing goals.

[nghiabt]

What is a Facebook Agency Ad Account? Why Do You Need One?

In the ever-evolving world of digital advertising, managing multiple clients and campaigns effectively is key to success for agencies. Enter the Facebook agency ad account - a game-changing tool that simplifies campaign management, enhances collaboration, and provides the scalability agencies need.

Whether you’re a small digital marketing firm or a large agency, understanding the ins and outs of a Facebook agency ad account can significantly boost your operational efficiency.

In this guide, we’ll delve into everything you need to know about agency ad accounts, how to set them up, and tips to maximize their potential.

What Is a Facebook Agency Ad Account?

A Facebook agency ad account is a specialized account designed for agencies managing multiple clients or campaigns on the Meta Ads platform. Unlike regular ad accounts, agency accounts offer enhanced features for collaboration, billing, and streamlined access to multiple accounts.

By using a Facebook agency ad account, agencies can seamlessly manage campaigns for multiple clients without the need to log in and out of different accounts.

Why Use a Facebook Agency Ad Account?

1. Simplified Campaign Management

With a single agency account, you can manage campaigns for numerous clients in one central hub. This eliminates the confusion of handling multiple individual accounts and helps you maintain better control over ad delivery and performance.

2. Enhanced Collaboration

A Facebook ad agency account allows teams to collaborate more effectively by assigning roles and permissions. For instance, you can grant clients limited access to view reports while keeping full administrative access for your team.

3. Consolidated Billing

The agency ad account Facebook setup streamlines billing by consolidating all ad spend into a single monthly invoice, making financial management more straightforward.

4. Advanced Insights and Reporting

Agency accounts provide access to advanced analytics and reporting tools, enabling you to measure performance across campaigns more effectively.

How to Set Up a Facebook Agency Ad Account?

Step 1: Create a Business Manager Account

To use a Facebook ads agency account, you must first set up a Facebook Business Manager account. This is the central hub for managing all your client accounts and assets.

Step 2: Add Ad Accounts

Navigate to the "Accounts" section within Business Manager.

Select "Add" and choose "Ad Accounts."

You can either create new ad accounts or request access to existing client accounts.

Step 3: Assign Roles and Permissions

Grant your team members or clients appropriate roles, such as "Analyst" or "Advertiser," to streamline collaboration.

Step 4: Set Up Billing

Under the "Payments" section, configure billing settings to consolidate all client charges under one invoice.

Best Practices for Managing Facebook Agency Ad Accounts

1. Use Separate Campaigns for Each Client

Avoid overlapping audiences by keeping each client’s campaigns separate within your Facebook agency ads account. This ensures precise targeting and avoids ad fatigue.

2. Optimize for Scalability

Leverage automation tools within the agency account Facebook ads to manage large-scale campaigns effectively. For instance, use rules to automatically adjust bids or budgets based on performance metrics.

3. Monitor Performance Closely

Use advanced reporting features to track KPIs for each client. Metrics like CTR, CPC, and ROAS should guide your optimization efforts.

4. Stay Compliant with Policies

Ensure all ads comply with Facebook’s advertising policies to avoid disruptions in campaign delivery.

Conclusion: Why a Facebook Agency Ad Account Is a Must-Have for Agencies

For digital marketing agencies, a Facebook agency ad account is more than just a tool—it’s a necessity for efficient, scalable, and effective campaign management. By streamlining collaboration, simplifying billing, and providing advanced insights, agency accounts empower teams to deliver outstanding results for their clients.

Whether you’re setting up your first agency account Facebook ads or optimizing an existing one, following best practices will help you unlock the full potential of Meta’s powerful advertising ecosystem.

[kiranapassionategamer]

Top Work-from-Home Jobs for Housewives in 2024

Remote work has become more common because people understand that working from home using the Internet may be convenient. This change offers housewives a range of possibilities for organizing home chores and, at the same time, earning money. 

Here is a list of the best home-based activities housewives can do in 2024.

Best Jobs for Housewives 2024

Some women feel dependent if she not earning even she’s a housewives. However, the Ludo real cash game that offers an opportunity to win Rs10 lakh by playing games, these women feel mentally independent and stress-free. So, apart from paying games, here’s a list of some of the best jobs for housewives in 2024.

1. Freelance Writing

Freelance writing is flexible because one can write in any area of interest or specialization. Whether content writing, blogging, copywriting or technical writing, there is always a great demand for well-written content.

Types of Writing Jobs:

Content Writing: Writing web content such as articles, blog posts, and other types of text on the websites.

Blogging: Specialized in blogging about similar topics and making money through ads and affiliate marketing.

Copywriting: Developing copy for brochures and other forms of promotion.

Technical Writing: Writing manuals, guides and other technical writing work.

Tips for Getting Started:

Building a Portfolio: Gather notes and past works to prove your ability and advertise yourself to the clients.

Joining Freelancing Platforms: Freelance marketplace sites such as Upwork, Fiverr, and Freelancer avail clients to writers seeking to offer a plethora of writing services.

2. Virtual Assistance

Virtual assistants provide administrative support to businesses and entrepreneurs remotely. Their tasks can vary widely depending on the client's needs. 

Common Tasks and Responsibilities:

Email management entails replying to and organizing emails.

Organizing calendars and making appointments is called scheduling.

Taking care of questions and problems from customers is known as customer support.

How to Find Virtual Assistant Jobs:

Job boards: Virtual assistant jobs are listed on websites such as Indeed, FlexJobs, and Remote.co.

VA Agencies: These companies are experts at matching clients with virtual assistants.

Networking: Creating a network on social media and in business associations can help you get employment.

Necessary Skills and Tools Required:

Tech-savvyness, communication, and organizational abilities.

Working knowledge of Google Workspace, Microsoft Office, and project management apps like Asana or Trello.

3. Online Tutoring and Teaching

With the increasing popularity of online learning, the demand for online tutors and teachers has surged. 

Subjects and Skills in High Demand:

Academic Subjects: Math, science, and languages.

Language Teaching: Teaching English or other languages to non-native speakers.

Music Lessons: Offering lessons in instruments or vocal training.

Platforms to Get Started:

VIPKid: Teaching English to students in China.

Chegg Tutors: Offering tutoring in various academic subjects.

Coursera: Teaching specialized courses to a global audience.

4. Social Media Management

Social media managers create and manage content for businesses and influencers on platforms like Facebook, Instagram, and Twitter. 

Managing Social Media Accounts for Businesses and Influencers:

Content Creation: Developing posts, stories, and videos.

Analytics: Tracking engagement and performance metrics.

Engagement Strategies: Interacting with followers and responding to comments.

Essential Skills:

Content Creation: Writing, graphic design, and video editing.

Analytics: Understanding social media metrics.

Engagement Strategies: Knowing how to build and maintain a community.

Steps to Becoming a Social Media Manager:

Courses: Taking courses in social media marketing.

Certifications: Earning certifications from platforms like HubSpot or Hootsuite.

Networking: Joining social media groups and forums.

5. E-commerce and Online Selling

Online selling is one of the best work from home jobs for housewives that make them financially independent. Housewives can start their own online store or sell products on platforms like Etsy, Amazon, and eBay.

Popular Products to Sell:

Handmade Crafts: Jewelry, home decor, and personalized gifts.

Vintage Items: Clothing, accessories, and collectibles.

Digital Products: Printables, e-books, and courses.

Basics of Setting Up an Online Store:

Inventory Management: Keeping track of stock and supplies.

Marketing: Promoting products through social media and other channels.

Customer Service: Providing excellent service to retain customers.

6. Graphic Design

Graphic designers create visual content for businesses, including logos, websites, and marketing materials. 

Tools and Software Needed:

Adobe Creative Suite: Photoshop, Illustrator, and InDesign.

Canva: A user-friendly design tool.

Tips for Building a Portfolio and Finding Clients:

Portfolio: Showcase your best work on a personal website or portfolio site.

Finding Clients: Use freelancing platforms and networks within the design community.

7. Data Entry and Transcription Jobs

Data entry involves inputting data into systems, while transcription entails converting audio recordings into text. 

Necessary Skills:

Attention to Detail: Ensuring accuracy in data and transcripts.

Typing Speed: Fast and accurate typing.

Platforms to Find Work:

Upwork: A freelancing platform with data entry and transcription jobs.

Rev: Specializes in transcription services.

TranscribeMe: Offers transcription opportunities for beginners.

8. Online Surveys and Market Research

Participating in online surveys and market research studies can be an easy way to earn extra income.

Reputable Survey Sites and Research Panels:

Swagbucks: Offers surveys and other ways to earn points redeemable for gift cards.

Survey Junkie: Provides paid survey opportunities.

Vindale Research: Pays for participating in surveys and studies.

Tips for Maximizing Earnings and Avoiding Scams:

Maximizing Earnings: Sign up for multiple survey sites.

Avoiding Scams: Stick to reputable sites and never pay to join a survey site.

9. Affiliate Marketing

Affiliate marketing involves promoting products or services and earning a commission on sales made through your referral link.

Choosing a Niche and Promoting Products/Services:

Niche: Select a specific area of interest to focus on.

Promotion: Use a blog, social media, or a YouTube channel to promote products.

Creating a Blog or Website for Affiliate Marketing:

Blog: Write content related to your niche and include affiliate links.

Website: Build a dedicated site to promote affiliate products.

10. Customer Service Representative

Customer service representatives handle inquiries and issues from customers via phone, email, or chat.

Common Industries Hiring for Remote Customer Service:

Retail: Handling orders and returns.

Tech Support: Assisting with technical issues.

Finance: Managing account-related inquiries.

Required Skills and Qualifications:

Communication: Clear and effective communication skills.

Problem-Solving: Ability to resolve customer issues efficiently.

Platforms to Find Customer Service Jobs:

Indeed: Lists various remote customer service positions.

Remote.co: Specializes in remote job listings.

FlexJobs: Offers a wide range of remote job opportunities.

Conclusion

Working from home offers housewives the flexibility to balance their personal and professional lives while earning an income. Whether through freelancing, virtual assistance, online tutoring, or any of the other opportunities listed, there are numerous ways to embark on a rewarding work-from-home career. With dedication and the right skills, housewives can find fulfilling jobs that fit seamlessly into their daily routines.

[justinspoliticalcorner]

Olivia Empson at The Guardian:

A proposed change to US prison rules is threatening to punish inmates for using social media or directing others to do so on their behalf, severing what some view as a vital link to the outside world. Delores Eggerson manages her son’s social media accounts while he serves a life sentence in Arkansas. For almost 22 years, she’s logged into his Facebook from her home in Manville, Texas, screenshotting messages from old classmates, or photos from family reunions. It’s become her way of feeling connected – a part of his incarceration – and the solitary life he now has to lead. “It gives me so much joy when he calls and says, Mom, I got the pictures; who is this, and we get to talk,” Delores said. “The whole family is not incarcerated, and this gives us a sense of being together.”

At 75 years old, Delores hasn’t always had an easy time navigating social media. After her son, AnDreco Lott was convicted in 2001, she returned to school, obtaining her master’s degree in public administration to develop her computer skills. “There is so much discrimination in the system: skin color, finances, status,” Delores added. “I needed to understand the laws so I could help him.” While federal inmates nationwide are already prohibited from using cellphones, code 294 – the crackdown proposed by the Federal Bureau of Prisons (BOP) – goes a step further.

The government agency uses a tiered system of discipline, ranking violations committed in institutions nationwide by their security level: greatest, high, moderate and low. Inmates using social media or having families run their accounts have been proposed as “high” risk, putting them in the same category as violence, fighting, or damaging property. “There is no articulated reason, explanation or justification to this,” Shanna Rifkin, deputy general counsel at Families Against Mandatory Minimums, told the Guardian. “It reads as an afterthought, but I can assure you that for incarcerated people and their loved ones, it is anything but. Social media is a tool of connection, and connection to family and friends is more important than ever when someone you love is incarcerated.” Over the last decade, social media has become an increasingly essential tool for many of the approximately 2 million people incarcerated nationwide.

Storytelling and advocacy have found homes on platforms like TikTok and Instagram, allowing inmates to share their stories with a global audience. Clemency petitions often gain traction when delivered this way, giving families and individuals an accessible platform without needing a deep legal understanding that is much more likely to result in change.

[...] Social media has also become a perhaps unrivaled way of shedding light on the abuse happening inside prisons. Poor living conditions and civil rights violations are routine topics on these platforms, with hashtags like #prisontok and #prisonlife getting tens of thousands of views. Videos show everything from cramped bunk rooms to horrible food to unsanitary bathrooms, introducing online audiences to an honest portrayal of everyday life behind bars.

The US could restrict prisoners from accessing social media, even via proxy.

The move of putting it in a high tier of discipline, on par with violence, fighting, or damaging property, doesn’t fit the crime.

[charlierakib]

facebook ads manager

How to set up your facebook ads manager

Outline

Introduction to Facebook Ads Manager

Why Facebook Ads Manager is Essential

2.1 Benefits of Using Facebook Ads Manager

2.2 Targeted Advertising

2.3 Budget Control and Optimization

2. Setting Up Your Facebook Ads Manager Account

3.1 Creating a Business Manager Account

3.2 Linking Facebook Pages and Ad Accounts

3.3 Understanding Account Structure

3. Navigating the Facebook Ads Manager Dashboard

4.1 Overview of Dashboard Sections

4.2 Customizing Columns for Insights

4.3 Utilizing Filters for Data Analysis

4. Creating Effective Ad Campaigns

5.1 Choosing Ad Objectives

5.2 Defining Target Audience

5.3 Setting Budgets and Schedules

5. Designing Compelling Ad Creatives

6.1 Image and Video Best Practices

6.2 Crafting Engaging Ad Copy

6.3 Call-to-Action Strategies

6. Understanding Ad Metrics and Analytics

7.1 Key Performance Indicators (KPIs)

7.2 Interpreting Data for Optimization

7.3 A/B Testing for Improved Performance

7. Troubleshooting Common Issues in Facebook Ads Manager

8.1 Ad Disapprovals and Policy Compliance

8.2 Billing and Payment Concerns

8.3 Technical Glitches and Solutions

8. Advanced Tips for Facebook Ads Manager

9.1 Dynamic Ads and Product Catalogs

9.2 Retargeting Strategies

9.3 Lookalike Audiences for Expansion

9. Staying Updated with Facebook Ads Manager Changes

10.1 Facebook Updates and New Features

10.2 Adapting Strategies to Algorithm Changes

10. Success Stories: Brands Excelling with Facebook Ads Manager

Common Pitfalls to Avoid

12.1 Overlooking Analytics Insights

12.2 Ignoring Audience Feedback

12.3 Neglecting Mobile Optimization

11. Future Trends in Facebook Advertising

13.1 Integration with Virtual Reality

13.2 Artificial Intelligence in Ad Targeting

13.3 Social Commerce Opportunities

12. Conclusion

13. FAQs About Facebook Ads Manager

15.1 How can I set a realistic budget for my Facebook ad campaigns?

15.2 What is the relevance score, and how does it impact ad performance?

15.3 Can I run ads on Instagram through Facebook Ads Manager?

15.4 How often should I update my ad creatives for optimal results?

15.5 Are there any industry-specific tips for successful Facebook advertising?

Facebook Ads Manager: Navigating the Landscape of Digital Advertising

In today’s digital age, advertising has evolved into a sophisticated landscape, and Facebook Ads Manager stands at the forefront of this revolution. As businesses strive to connect with their target audience in meaningful ways, understanding the intricacies of Facebook Ads Manager becomes paramount.

Introduction to Facebook Ads Manager

Facebook Ads Manager is a comprehensive tool designed to empower businesses in creating, managing, and optimizing their Facebook and Instagram advertisements. It provides a centralized platform for every aspect of the advertising process, from setting up campaigns to analyzing performance metrics.

Why Facebook Ads Manager is Essential

Benefits of Using Facebook Ads Manager

In the vast realm of online advertising, Facebook Ads Manager offers a myriad of benefits that can significantly impact the success of your marketing campaigns.

Targeted Advertising

One of the key advantages of Facebook Ads Manager is its unparalleled ability to target specific demographics, interests, and behaviors. This level of precision ensures that your ads are reaching the right audience, maximizing the return on investment.

Budget Control and Optimization

Unlike traditional advertising methods, Facebook Ads Manager allows you to have complete control over your budget. You can set daily or lifetime budgets, giving you the flexibility to optimize spending based on real-time performance.

✔ads manager: Our agency will be your facebook ads manager

Creating a Business Manager Account

Before delving into the world of Facebook advertising, it’s essential to set up a Business Manager account. This centralized hub lets you manage all aspects of your business on Facebook, including ad accounts, pages, and team members.

Linking Facebook Pages and Ad Accounts

Once your Business Manager account is ready, the next step is linking your Facebook pages and ad accounts. This streamlined process ensures seamless coordination between your organic content and paid advertisements.

Understanding Account Structure

Facebook Ads Manager operates within a hierarchical structure, comprising ad campaigns, ad sets, and individual ads. Understanding this framework is crucial for effective campaign management and optimization.

Navigating the Facebook Ads Manager Dashboard

Overview of Dashboard Sections

The dashboard is the command center of your advertising efforts. Familiarizing yourself with its various sections, such as Campaigns, Ad Sets, and Ads, is vital for efficient navigation.

Customizing Columns for Insights

Tailoring the columns displayed on your dashboard provides deeper insights into ad performance. By including relevant metrics like click-through rate and conversion rates, you can make data-driven decisions.

Utilizing Filters for Data Analysis

Filters are powerful tools within Facebook Ads Manager that allow you to isolate specific data for analysis. Whether you’re examining the performance of a single ad or an entire campaign, filters enhance your ability to draw actionable conclusions.

Creating Effective Ad Campaigns

Choosing Ad Objectives

Every successful ad campaign starts with a clear objective. Whether it’s increasing brand awareness, driving website traffic, or generating leads, selecting the right ad objective sets the foundation for success.

Defining Target Audience

The heart of effective advertising lies in understanding your target audience. Facebook Ads Manager lets you define your audience based on demographics, interests, and behaviors, ensuring your message resonates with the right people.

Setting Budgets and Schedules

The financial aspect of advertising is a crucial factor. With Facebook Ads Manager, you can set daily or lifetime budgets, control ad delivery schedules, and allocate resources strategically for optimal results.

Designing Compelling Ad Creatives

Image and Video Best Practices

Visual appeal is paramount in capturing audience attention. Learn the best practices for creating eye-catching images and videos that convey your message effectively.

Crafting Engaging Ad Copy

Compelling ad copy complements striking visuals. Explore strategies for writing copy that resonates with your audience and encourages them to take the desired action.

Call-to-Action Strategies

A well-crafted call-to-action (CTA) is the final nudge that converts potential customers into actual ones. Discover effective CTA strategies that prompt users to engage with your ads.

Understanding Ad Metrics and Analytics

Key Performance Indicators (KPIs)

Monitoring key performance indicators is crucial for gauging the success of your campaigns. From click-through rates to conversion metrics, each KPI provides valuable insights into the effectiveness of your ads.

Interpreting Data for Optimization

Data is only as valuable as your ability to interpret it. Facebook Ads Manager offers a wealth of analytics; understanding how to leverage this data ensures ongoing optimization for better results.

A/B Testing for Improved Performance

A/B testing involves experimenting with different ad elements to determine what resonates best with your audience. Implementing A/B tests within Facebook Ads Manager can lead to valuable insights and improved campaign performance.

Troubleshooting Common Issues in Facebook Ads Manager

Ad Disapprovals and Policy Compliance

Navigating Facebook’s ad policies is essential to prevent disapprovals. Understand the common reasons for ad rejections and ensure compliance with Facebook’s guidelines.

Billing and Payment Concerns

Smooth ad operations require hassle-free billing. Address common billing and payment issues to ensure uninterrupted advertising.

Technical Glitches and Solutions

In the digital realm, technical glitches can occur. Familiarize yourself with common technical issues and their solutions to maintain a seamless advertising experience.

Advanced Tips for Facebook Ads Manager

Dynamic Ads and Product Catalogs

Take your advertising to the next level with dynamic ads and product catalogs. Learn how to showcase relevant products to users who have shown interest, increasing the likelihood of conversions.

Retargeting Strategies

Retargeting allows you to re-engage users who have interacted with your brand. Explore retargeting strategies to bring back potential customers and boost conversion rates.

Lookalike Audiences for Expansion

Lookalike audiences enable you to reach users similar to your existing customer base. Understand how to leverage this feature for audience expansion and increased brand visibility.

Staying Updated with Facebook Ads Manager Changes

Facebook Updates and New Features

The digital landscape is ever-evolving, and so is Facebook Ads Manager. Stay abreast of the latest updates and features to ensure your advertising strategies remain cutting-edge.

Adapting Strategies to Algorithm Changes

Facebook’s algorithms determine ad delivery and visibility. Learn how to adapt your strategies to algorithm changes for continued success in reaching your target audience.

Success Stories: Brands Excelling with Facebook Ads Manager

Explore real-world success stories of businesses that have leveraged Facebook Ads Manager to achieve remarkable results. Gain inspiration and insights from their journeys to apply to your own campaigns.

Common Pitfalls to Avoid

Overlooking Analytics Insights

Failure to analyze and act upon analytics insights can hinder your advertising success. Avoid common pitfalls by regularly reviewing performance data and making data-driven decisions.

Ignoring Audience Feedback

Audience feedback is invaluable for refining your ad strategy. Pay attention to comments, messages, and reviews to understand your audience’s sentiments and adjust your approach accordingly.

Neglecting Mobile Optimization

With a significant portion of users accessing Facebook on mobile devices, neglecting mobile optimization can lead to missed opportunities. Ensure your ads are mobile-friendly for a seamless user experience.

Future Trends in Facebook Advertising

Integration with Virtual Reality

The future of advertising may involve immersive experiences through virtual reality. Explore the potential integration of virtual reality into Facebook Ads Manager for innovative and engaging campaigns.

Artificial Intelligence in Ad Targeting

Harness the power of artificial intelligence for more precise ad targeting. Learn about the emerging trends and tools that utilize AI to enhance the effectiveness of your campaigns.

Social Commerce Opportunities

As social commerce gains momentum, discover how Facebook Ads Manager can facilitate direct shopping experiences within the platform. Stay ahead of the curve by exploring social commerce opportunities.

Conclusion

In conclusion, Facebook Ads Manager is not just a tool; it’s a powerhouse for businesses aiming to thrive in the digital marketplace. From precise targeting to creative ad design and continuous optimization, mastering the nuances of Facebook Ads Manager can elevate your advertising game to unprecedented heights.

FAQs About Facebook Ads Manager

1. How can I set a realistic budget for my Facebook ad campaigns?

Setting a realistic budget involves understanding your business goals, audience size, and the expected cost per result. Start small, monitor performance, and adjust accordingly.

2. What is the relevance score, and how does it impact ad performance?

The relevance score measures the relevance and engagement level of your ads. Higher scores often lead to lower costs and better placement within users’ feeds.

3. Can I run ads on Instagram through Facebook Ads Manager?

Yes, Facebook Ads Manager allows seamless integration with Instagram. You can create and manage your Instagram ads within the same platform.

4. How often should I update my ad creatives for optimal results?

Regularly updating ad creatives prevents ad fatigue and keeps your content fresh. Consider refreshing your creatives every few weeks to maintain audience interest.

5. Are there any industry-specific tips for successful Facebook advertising?

Each industry has its nuances, but universal principles like understanding your audience, compelling creatives, and continuous optimization apply. Tailor your strategy based on your industry’s unique characteristics.