#eyeball favicon

[animatedglittergraphics-n-more]

requested by @brblifuk

[miceontheweb]

tw eyes+blood / eye favicons!

[chloefashionthroughtime]

Twitch

This logo is for Twitch a multi platform streaming website. The twitch logo is a little chat box with two little eyes to represent a tv screen with a bold purple background. Personally, for me I really like little drawings and symbols for logos as they look more fun and enticing compared to writing, however I do love tidy, sophisticated writing and also word art.

History of Twitch's logo:

Twitch's brand identity has gone through two major transformations since 2009. In 2012, the original logo was updated with a more unique wordmark, and a favicon was added to make the brand identity more recognisable. There is also a little symbol placed above the letters. The wordmark "twitch" is written in white lowercase letters with a purple outline to create a 3D appearance. The "TV screen" from the original Twitch logo was most likely the inspiration for the symbol. Glitch, according to the firm, is their mascot. If you look closely and attempt to figure out what it signifies, you'll probably conclude that it's a chatbox with eyeballs.

This video explains the development of the Twitch logo through the years starting off in 2011 to the present day showing the contrast in colours and even to a logo with a symbol and not writing.

Colour Meaning for Twitch's logo:

Purple has historically been linked with riches and monarchy, owing to the rarity and high cost of purple dye. If green represents spring, purple represents fall, fading light, and fewer days. Purple is connected with irreverence and originality (as in the Purple Hat groups of women who embrace ageing as an excuse to flout convention.) Purple also symbolises harmony, or the balance of conflicting energies.

Referencing:

[decamarks]

in honor of kirby 64 being rated t for teen, i feel like it's relevant to bring up how when i was like 5 years old, 02 was THE most unfathomably terrifying thing in the world to me. like to the point where i would just look at it and instantly start sobbing. my sister set a picture of it as her website's favicon and drew it in one of her notebooks because she didn't want me to look at them. i was 5 and could barely even read so idk what the thought process there was exactly. though to her credit it did work. anyway i think that kirby 64 shouldn't be rated teen because every child deserves the experience of screaming and sobbing because they saw a bleeding angel eyeball

[michaelandy101-blog]

three Very important Click on-Based mostly Alerts for search engine optimisation: First, Lengthy, & Final

New Post has been published on http://tiptopreview.com/3-vital-click-based-signals-for-seo-first-long-last/

three Very important Click on-Based mostly Alerts for search engine optimisation: First, Lengthy, & Final

The creator’s views are totally his or her personal (excluding the unlikely occasion of hypnosis) and should not all the time replicate the views of Moz.

Does Google use engagement indicators to rank net pages?

Definitely sure. Google even says so of their official How Search Works paperwork:

Source (emphasis added)

Precisely how Google makes use of engagement indicators (i.e. clicks and interplay knowledge) is topic to countless search engine optimisation debate. The passage above suggests Google makes use of engagement metrics to coach their machine studying fashions. Google has additionally admitted to utilizing click on indicators for each search personalization and evaluating new algorithms.

When pressed for specifics although, Google usually responds with both pressured denials (“We’re not using such metrics“) to carefully-worded deflections (“clicks are noisy.”)

Whereas many Googlers little question work exhausting to be useful to the search engine optimisation group, they’re additionally beneath strain “not to reveal too much detail” about their algorithms out of warning that SEOs will recreation search outcomes. In actuality, Google isn’t going to inform search engine optimisation precisely how they use engagement metrics, irrespective of what number of instances we ask.

Most search engine optimisation debate focuses on if Google makes use of natural Click on-through Charges (CTR) in its rating algorithms. If you’re , AJ Kohn’s piece is especially excellent in addition to Rand Fishkin’s Whiteboard Friday on protecting this subject. For a nuanced counter-view, I would suggest studying this excellent post by Dan Taylor.

To be honest, I imagine many of the debate round CTR up so far has doubtless been far too easy. No matter manner SEOs suppose Google makes use of click on knowledge, how Google really makes use of clicks is assured to be much more refined than something we might conceive. This complexity hole offers Google straightforward deniability, and justification for calling in any other case cheap search engine optimisation theories “made up crap.” (Google might very properly say one thing comparable about this text, which is okay.)

Not one other CTR debate

At this level, chances are you’ll suppose that is one other submit including to the CTR debate, however in actual fact, it is not. THIS SIMPLY ISN’T THAT POST.

Arguing “if” Google makes use of click on indicators leads us down the mistaken path. We all know Google does, we merely do not know the way. For instance, are they direct indicators, or used for machine studying coaching solely? Are click on indicators used within the broader algorithm, or just for personalization?

As a substitute, lets suggest one thing much more radical, and sure much more useful to your search engine optimisation:

Why you need to assume Google makes use of clicks for rating

Not too way back, Google patent guru Bill Slawski posted his discovery of a newish Google patent that described “Modifying search result ranking based on implicit user feedback.”

The patent is fascinating from an search engine optimisation perspective as a result of it explains how utilizing click on indicators may be very “noisy” (as Google usually says) however describes a course of for calculating “long click” and “last click” metrics to chop by means of the noise and higher rank search outcomes.

To be honest, we now have no proof Google makes use of the processes described on this patent, and even when they did, it could doubtless be much more refined/nuanced than the method described right here.

That stated, the patent is riveting as a result of it helps most of the identical greatest search engine optimisation practices we have advocated for years. A lot in order that, if you happen to optimized for these metrics, you’d nearly definitely enhance your search engine optimisation visitors and rankings, regardless if Google makes use of these precise processes or not. Particularly:

Extra Clicks (“High CTR”): earns you extra visitors irrespective of your rank, and preliminary clicks type the idea of all subsequent click on metrics.

Improved Engagement (“Long Clicks”): nearly all the time a constructive signal out of your customers, and infrequently an indicator of high quality in addition to being correlated with future visits.

Person Satisfaction (“Last Click”): the holy grail of search engine optimisation, and finally the expertise Google strives to ship in its search outcomes.

We will summarize these rules into three tenets of click-based engagement metrics for search engine optimisation: First, Lengthy, and Final.

Let’s discover every of those in flip.

1. Be the primary click on: incomes excessive CTRs

As acknowledged earlier, this is not a debate if Google makes use of CTR. There’s loads of proof that they monitor and contemplate clicks in a wide range of methods. (And to be honest, there’s proof that they do not use CTR as extensively as many SEOs imagine.)

Because the Google patent US8661029B1 states:

Source (emphasis added)

Even when CTR is not a rating sign, having the next CTR is nearly all the time good for search engine optimisation, as a result of it means getting extra clicks and extra eyeballs in your content material.

Moreover the inherent worth of incomes a excessive CTR, clicks additionally type the idea of subsequent click-based metrics, together with lengthy clicks and final clicks. So incomes that first click on is a necessary step.

Tips on how to earn increased click-through charges

Your potential to earn the next CTR is nearly totally contained with optimizing your look in Google search outcomes. How your snippet stands out and will get seen for being a probable useful, related reply—in a sea of different competing outcomes—is the secret.

It’s possible you’ll suppose your choices at influencing CTR on this manner are fairly restricted, however in actual fact, you could have many, many surprisingly highly effective levers to drag in your favor, together with:

Compelling, related Title Tags (My Grasp Class, undoubtedly price a watch)

Compelling, keyword-rich Meta Descriptions

Structured Information & Rich Snippet Markup

Successful Featured Snippets

Key phrases-rich URLs, which Google might use as breadcrumbs

Favicon optimization

Improve model search

What about artificially manipulating your CTR, both utilizing bots or one of many many blackhat click on companies you could find on the net? As a rule, these ways result in disappointing outcomes. One potential purpose why is that Google may be very expert at sniffing out “unnatural” shopping habits.

Source

So excessive CTR generally is a good factor, however the reality stays—as Google has instructed us numerous instances—CTR is a “noisy” sign to make use of for rating. Ought to a consequence with a flashy title be rewarded just because customers click on on it, even when the precise web page gives a lackluster expertise?

In fact, whereas incomes clicks is among the main objectives of search engine optimisation, the “noise” of the sign might be why Google avoids utilizing CTR as a direct rating sign itself.

In reality, incomes a excessive CTR in case your content material results in a poor consumer expertise may very well harm you in the long run. Extra on this under.

So first, we have to determine if our clicks create a superb consumer expertise. Learn on…

2. Earn lengthy clicks

So what if you happen to trick folks into clicking your URL, however your web page really does not ship what you promised, and even adequately reply the question.

This is not good for customers, or for Google. And it undoubtedly is not good for you.

One measure of content material relevancy search engines can use is weighted viewing time, primarily based on the idea that customers usually spend a bit longer time on a website they discover related, versus a web page they discover not useful. Inside this framework, “long clicks” can carry extra weight than “short clicks.”

The patent explains it like this:

Source (emphasis added)

“But Cyrus,” good SEOs protest, “not every query needs a long click. Many searches, like the weather or the “highest mountains in Europe,” can be answered very quickly, often in seconds. It doesn’t make sense for these pages to have long clicks.”

These SEOs are proper, after all. Luckily, Google engineers understood not each question is similar and devised a intelligent resolution: click on scores may be weighted on a per-query foundation, together with language and country-specific click on knowledge.

“Observe that such classes can also be damaged down into sub-categories as properly, akin to informational-quick and informational-slow: an individual might solely want a small period of time on a web page to collect the knowledge they search when the question is “George Washington’s Birthday”, however that very same consumer may have a superb deal extra time to evaluate a consequence when the question is “Hilbert transform tutorial”

— US Patent 8,661,029 B1

To dive a little bit deeper, it is not a lot how lengthy guests keep in your web page, however your ratio of lengthy clicks (LC) to general clicks (C), weighted on a per-query foundation. This LC|C ratio may very well be used to re-rank queries primarily based on user-engagement.

Take this a step additional: outcomes with good long-click ratios might rank increased, whereas outcomes with poor long-click ratios might rank decrease.

So contemplate a state of affairs the place you “hacked” your CTR to earn extra clicks, however the web page itself does not ship, leading to extra brief clicks. In principle, this might really harm your rankings, though you began with the next CTR!

So remember to again up your increased CTRs with nice consumer experiences, e.g. lengthy clicks.

Tips on how to optimize for lengthy clicks

Many SEOs consult with lengthy clicks as analogous to bettering your “dwell time”, or simply the amount of time a user spends on your site. The signals associated with improving dwell time are often known as “UX” (Person Expertise) indicators.

The golden rule of getting extra lengthy clicks is solely this: present probably the most helpful, full, and fascinating reply to a consumer search question, in probably the most engaging and efficient format potential.

A notice of distinction: as a result of most pages rank for a number of key phrases, and a number of key phrase variations, all with probably various search intent, it is usually useful to focus on for these numerous search intents all on the identical web page.

For instance, a consumer trying to find details about meta descriptions can also be keen on “meta description size”, “meta description format” and “methods to write meta descriptions.” Optimizing extra fully for these various search intents can enhance your lengthy click on metrics.

Professional Tip: You needn’t optimize for each consumer intent on the identical web page. Linking to different assets in your website is okay, and even inspired! Guests haven’t got to remain on the identical web page for a search click on to depend as “lengthy.”

Apart from the standard of the content material itself, there are a variety of UX components you may make use of to encourage your guests to have interaction along with your content material at a deeper stage. Whereas not an exhaustive listing, just a few examples might embody:

Have a clear, easy-to-use navigation

Make your website straightforward to search

Place necessary content material above the fold, the place it is simple to seek out

Leverage high-quality movies (Moz’s Whiteboard Friday pages have a median view time of practically 10 minutes!)

Attempt for 10x Content material

Use engaging, fashionable design

Prominently hyperlink to carefully associated subjects to cowl a number of searcher intents. These may be inside hyperlinks, and even exterior hyperlinks.

Admittedly, there aren’t a ton of fine wonderful assets revealed on rising engagement and bettering lengthy clicks. That stated, I imagine Brian Dean of Backlinko does a superb job with this, and his useful resource on improving dwell time is price trying out.

three. Be the final click on

Sure, being the final click on will be the holy grail of search engine optimisation.

A consumer clicks their manner by means of a web page of search outcomes, not discovering what they’re in search of. Lastly, they click on in your URL and behold!…. You will have the reply they sought.

It means you’ve got happy the consumer question.

Source (emphasis added)

Put merely, being the final click on means searchers do not return to Google to pick one other consequence (e.g. pogo sticking.)

Even when Google does not use this as a rating issue, you may see the way it would possibly profit your search engine optimisation to be the consumer’s final click on as a lot as potential. Satisfying the consumer question means customers usually tend to browse and share your content material, in addition to search you out once more sooner or later.

Tips on how to be the final click on

In my very own search engine optimisation, there are fewer issues I’ve seen related to larger success than bettering customer satisfaction, and that is precisely what Google seeks to reward.

It is also rattling troublesome to attain.

Sadly, a typical course of in search engine optimisation is to present a content material temporary to a copywriter, count on them to cowl all of the salient factors, hit publish, and hope for the very best. However most of the time, do you imagine this content material really deserves to rank #1? Is that this the primary, final, and solely consequence a consumer must click on?

Years in the past when working in a profitable restaurant, a supervisor gave me recommendation about delivering 100% buyer satisfaction that I’ll always remember: “No matter occurs, ensure that they wish to come again.”

That is how you need to deal with search engine optimisation: ensure that each customer to your website needs to return again.

Precisely how to ensure your customer needs to return again goes to range primarily based on each question, however usually, it means going the additional mile, answering questions extra fully, and providing the consumer extra assets and a greater expertise.

In brief, ship an expertise superior to each considered one of your rivals.

Past this, I like to recommend these three assets when bettering your content material (all amazingly from Rand Fishkin):

How Google Offers Us Perception into Searcher Intent By means of the Outcomes

121 Examples of 10X Content

Optimizing for Searcher Intent Defined in 7 Visuals

Metrics for click-based engagement indicators

To be sincere, it is practically unimaginable to precisely measure click-based indicators, as Google holds all the info.

(Even if you happen to may precisely measure your lengthy click on/click on ratio, or final click on metrics, calculating their precise worth can be meaningless with out an correct account of each different Google search consequence, not to mention on a per-query foundation.)

That stated, there are metrics that may assist you to directionally measure any progress you would possibly make. These are all out there both by means of Search Console or Google Analytics:

Click-through Rate (CTR)

Average Session Duration

Bounce Fee

Goal Conversion Rate

Remember the fact that there isn’t a such factor as a “good” rating for these numbers, as the whole lot is relative to the precise question it appeared for, in addition to each single considered one of your rivals.

Regardless, these metrics may be directionally helpful indicators when bettering your content material. For instance, if you happen to see a drop in bounce price and enhance in session length after a serious content material replace, you may take this as an indicator that issues are shifting in the best course. And in reality, it is commonplace to see a rise in rankings/visitors after such a change accompanied by a constructive shift in metrics.

Whereas we won’t instantly see what Google would possibly measure when it comes to advanced click on metrics, we will usually make educated guesses.

And even when Google is not utilizing these metrics precisely the way in which we speculate, we will nonetheless enhance our search engine optimisation by being attentive to the consumer click on behaviors we now have affect over.

Thanks for making it this far. Bear in mind:

Be First

Be Lengthy

Be Final

Get these clicks, and earn them!

Appendix A: Proof of Google utilizing click-based rating indicators (incomplete listing)

Google Posts That Local Results Are Influenced By Clicks, Then Deletes That

How Google Interferes With Its Search Algorithms and Changes Your Results

Evidence Mounts that Click-through Rates Affect Ranking

User Behavior and Local Search – Dallas State of Search 2014

Is CTR A Ranking Factor In Organic Results? (Unfavourable consequence)

Mad Science Experiments in SEO & Social Media

Queries & Clicks May Influence Google’s Results More Directly Than Previously Suspected

Yes, The Click-Through Rate Is A Ranking Signal, But…

Test points to likely influence of click-through rate on search rankings

Google Brain Canada: Google Search Uses Click Data For Rankings?

Rank Fishkin: Yes, Google uses “user signals, like clicks.”

Appendix B: Partial listing of Google-owned patents that describe utilizing clicks as a rating enter

Propagating query classifications – US8838587B1

Modifying ranking data based on document change – US9002867B1

Modifying search result ranking based on implicit user feedback – US8661029B1

Determining reachability – US8838649B1

Identification of implicitly local queries – US8200694B1

Locally Significant Search Queries – US20140172843A1

Modifying search result ranking based on implicit user feedback and a model of presentation bias – US8938463B1

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[zanytimetravelenthusiast-blog]

WP-TabMagix Review And Large Bonus

WP-TabMagix Evaluation - Are you looking for even more knowleadge regarding WP-TabMagix? Please check out my truthful review regarding it before choosing to examine the weaknesses as well as toughness of it. If you buy WP-TabMagix through my web link, you will get special as well as attractive perk bundles. I constantly update my benefits daily.

Introducing WP-TabMagix

25 Ways to Enhance Online Sales Without Spending a Cent (Component 1)

Spending too much on driving web traffic, but not obtaining enough sales from your site? Looking for methods to raise sales from your same quantity of web traffic?

Fortunately is that you can use conversion price optimization (CRO) to do this extremely effectively, and you can get started without needing to spend much originally. To aid you with this I have actually created a listing of 25 tips and also complimentary trials you can make use of to increase your online sales and conversions without spending a penny.

Enhance your homepage heading with this complimentary heading mosaic.

The more engaging and also alluring your headlines, the higher chance that your site visitors will certainly stay on your website as well as acquisition, particularly on your homepage.

Deal a cost-free incentive like a guide or discount rate to record e-mails.

Don't rely on your site visitors transforming very first time-- obtaining your visitors email utilizing a good complimentary incentive means you can comply with up making use of e-mail advertising and marketing and also get them to purchase in the future.

Analyze your form drop off price making use of a totally free trial of Formisimo.

Having confusing or unneeded fields in your types will lower the chances of WP-TabMagix visitors completing them-- evaluate kind hand over with this wonderful brand-new tool.

Use brief testimonials on your homepage to construct even more social evidence.

Improving your testimonials is one of the very best ways of boosting social proof and sales. Make them brief as well as concentrated on benefits, and also make use of images or logo designs to make them believable.

A/B test a substantially new homepage with Google Optimize.

Evaluating a significantly different enhanced homepage (style, layout as well as improved concentrate on call-to-actions) will have a high opportunity of raising your sales. This free tool aids you do this conveniently.

State your one-of-a-kind worth recommendation clearly on your homepage.

Don't assume visitors know the benefits of using your site, or why use it as opposed to a competitor. Ensure you specify your distinct value recommendation plainly on your homepage above the web page layer.

Produce landing pages for your paid search traffic with a totally free trial of Instapage.

Do not simply send your paid search WP-TabMagix visitors to your homepage, build more targeted landing web pages for each and every of your keywords to boost site visitor involvement as well as sales.

Attempt purchasing or joining by yourself website to check for concerns.

When was the last time you did this? Put yourself in your site visitors footwear and also see just how easy it is as well as what can be boosted. After that get your mommy to try as well.

Utilize a cost-free test of Olark to get live feedback from your visitors.

Using a complimentary web chat device to ask site visitors their problems and also what they believe is lacking will assist you think of wonderful suggestions for enhancing your website.

Reference '100% Safe and also Secure' in your cart as well as check out pages.

Reducing site visitor's purchase concern on these pages (where it will be highest) is essential for reducing cart desertion and increasing sales. Include this easy wording with a depend on seal will really assist.

Obtain web site use comments from site visitors utilizing Loop11.com.

This outstanding tool is essential to assist you acquire great feedback as well as website improving concepts from people utilizing your site, as well as they give you a 2 week complimentary test.

Usage shortage as well as seriousness strategies utilizing a cost-free trial of Fomo.com.

To get your site visitors to buy or signup quicker you must use shortage as well as necessity techniques that websites like Booking.com use. These actually aid boost conversion prices.

WP-TabMagix Review & Summary

Supplier: Firelaunchers et al

Product: WP-TabMagix

Release Day: 2019-Sep-30

Release Time: 11:00 EDT

Front-End Rate: $15

Sales Page: https://www.socialleadfreak.com/wp-tabmagix-review/

Particular niche: Software

What Is WP-TabMagix?

WP-TabMagix is an innovative WP Plug-in that places some amazing magic into your web browser tabs in order to instantly capture focus and makes you the star of the show. It is a Powerful WP Plugin to Boost Conversions and Sales with Enchanting Tabs!

This completely special tool will certainly permit you to make your tabs enchanting in order to instantly catch attention and also be the celebrity of the show. It does whatever - animate your tab text, insert captivating favicon, shortage countdown timer, audio notification, personalize messages therefore far more to attracts eyeballs as well as drag visitors back to your sites as well as deals.

The catch is- everything can be done with just a few clicks of your computer mouse. Definitely no tech-skills or coding knowledge called for. To ensure that your consumers can Boost Sales, Conversions, Interaction, Leads & Profits in less than 1 min for life by Solving the feared 'Distracted-Visitor' Disorder!

It actually does ALL the hefty lifting FOR YOU-- animate your tab message, insert eye-catching favicon, scarcity countdown timer, audio notice, tailor messages therefore far more to attract eyeballs and also drag visitors back to your websites and also offers.

Please enjoy this video clip which will help you recognize to run this software application in the simplest means!!!

WP-TabMagix Testimonial - Quality & Conveniences

Magically Stimulate Browsing Tabs

Quickly include magic to your web browser tabs by making their message blinking, scrolling, inputting, etc.

. Custom Favicon Establishing

Customize your tab favicons to make them much more alluring and also captivating.

100% Customize Message Frequencies

Tailor your tab messages, its regularities, as well as time duration.

Immediate Configuration and also Personalization in Less Than 1 Min

It takes only a minute to set up and also do all the personalization to let the magic begin.

Newbie-Friendly and Powerful

Completely novice friendly, no technology abilities called for, at the exact same time powerful enough for the most sophisticated marketing experts.

Include Eye-Catching Icons

You can add distinctive symbols from a large collection of INTEGRATED categorized icons to further improve your messages.

Include Unlimited Messages

Not one, not 2 but you can include limitless messages of your option.

Tailor Individual Posts as well as Pages

You are obtaining an alternative to tailor the settings for a private article and page.

Work Around The World (Site-wise)

You can carry out adjustments on full site, on every message as well as web page with just a couple of clicks.

Compatible with 99.9% Themes & Page Builders

Fully suitable and works flawlessly with practically every style as well as page building contractor.

Final thought

"It's A Large amount. Should I Spend Today?"

Not just are you getting accessibility to WP-TabMagix for the best price ever offered, however additionally You're investing completely without risk. WP-TabMagix consists of a 30-day Money Back Guarantee Policy. When you pick WP-TabMagix, your contentment is assured. If you are not entirely pleased with it for any reason within the very first thirty days, you're entitled to a full reimbursement-- no question asked. You've got nothing to shed! What Are You Waiting for? Try It today as well as get The Complying with Perk Now!

[waqasblog2]

Reviewing Popular SEO Page Speed Tools I Recommend WebPageTest 💪

Fast web page render times are key for SEO success. Google has stated over and over that speed is important.

Fast render times are even more important now that most online activity is on a mobile device. This means slower, less reliable network connectivity and slower CPUs.

Surveys continue to show more consumers expect pages to load faster on mobile devices than desktops.

Why is speed so important?

No one likes to wait.

Studies show anxiety levels rise when a person must wait on a web page to render. If it takes too long they will find another answer or solution to their question.

Google calls this bounce rate and a bad bounce rate negatively affects your ability to rank.

What does it mean to load fast and how can you measure your page speed to make sure your site performs well.

Since these tools score our pages I decided to score them back!

Let's see how they do and what tool I recommend you use over all other tools...

Love2Dev Tool Score - D-

This is a popular tool with online marketers, but honestly it is bad, really bad.

The report looks nice and all, but they don't measure much that offers real value. That is unless your server is really, really bad.

You can enter a URL in their free online tool. They let you select from a few locations around the world to see how long it takes your content to reach the client.

And that is the clue, the time it takes your bytes to reach the client computer.

Pingdom only measures time to first byte, which in the scope of page speed accounts for 5% or less of your performance metrics.

It gives this site a score of 86% because of the Google Analytics and other tracking pixel requests. Those all come from external domains and do not have cache headers applied.

Otherwise I would score 100.

They give you a nicely formatted network waterfall. And as you can see from my profile, even including the favicon request my page's assets reach the browser in about 500ms.

My advice is to skip this tool, there are better, free options.

GTMetrix is another popular tool for search engine optimizers. This is another free tool, and like Pingdom it leaves a lot on the table.

The tool does offer a little more insight, but not much.

GTMetrix does run a basic audit of best practices on the page, which is nice. These are all good performance best practices, most I classify as low hanging fruit.

If you score bad in the PageSpeed items then you most likely have a configuration issue with your server or deployment process. It might also be your site's theme, so look in all these areas to improve.

The next tab is a bad sign in my opinion, YSlow.

Don't get me wrong YSlow was great, in its time. But the project has been deprecated for a few years as technology has progressed.

YSlow was created by a team at Yahoo, yeah that company we have all forgotten, as a FireFox plugin you could use to evaluate your page's performance.

They were based on research lead by Steve Souder's team back in the 2007 time frame.

Since then HTTP/2 and other changes to the web have happened, which make some of the YSlow recommendations obsolete.

For example, domain sharding, you should not shard anymore, but use HTTP/2. You should also use smaller files so you can control caching at a granular level.

Like Pingdom the tool really just measures how long it takes your page's resources to reach the browser.

Google Page Speed Insights

Love2Dev Tool Score - C+

This is the last of the popular SEO go to tools. It makes sense this one is offered by the Google search team, so it has to be good, right?

Compared to Pingdom and GTMetrix the Google Page Speed tool is much better. It does not bother with basic time to first byte, but focuses more effort on the rendering cycle, which is the key to good page speed.

The Page Speed tool recently went through an overhaul where it now runs its test using Lighthouse, which I will cover later.

The real value is the Lab Data section. Here you will see:

The real measurement that matters is Time to Interactive, the time when the page is fully interactive. This means when the page has completely loaded all assets, rendered and finished executing JavaScript.

And that my friends is how you measure real page speed, not how lond it takes the server to respond.

All the time up to the point the browser's UI thread is busy loading and rendering page assets.

Google Web.Dev

Love2Dev Tool Score - B-

While the Google Page Speed Insights tool recently migrated to using Lighthouse, they went one step farther by launching Web.Dev.

Like the page speed test, Web.Dev runs Lighthouse over your page. You get a very similar set of data, just more of it.

As a bonus you can view the actual Lighthouse report.

You do not have control over where the test is run. It is run from a Google server, somewhere in the cloud.

Speaking of Lighthouse...

Love2Dev Tool Score - B+

A while back the Chrome team started working on a site auditing tool, with a focus on page speed.

After a few iterations, including a deprecated Chrome extension, Lighthouse was born.

There are two ways you can run Lighthouse, from your browser and using the Node CLI.

To run Lighthouse from your Chrome browser open the developer tools (F12). Go to the 'Audits' tab.

You will be greeted with the ability to select which audits you want to run and the conditions the tests will execute.

I select all audits, because why not get everything!

Its free after all.

For conditions I like to select 'simulated fast 3G' and mobile. This should execute your page in a more harsh environment. This will reveal where you have issues more than if you run using your desktop and high-speed connection.

For the record, never test using high end equipment, like your developer's machine.

The Lighthouse report is rather detailed. It also gives you a nice filmstrip view of your page loading. This allows you to see what the page looks like to the consumer over time.

Running from the developer tools is very convenient, but I also mentioned the node CLI (command line interface).

This is great because your devops team and developers can integrate it in the site's build and deploy processes.

The tool exercises the page and creates a report in JSON format. You can then use the report data to verify the page is within your allowed performance budget.

SEOs will probably chuckle at the SEO audits because they are so high level. But look at the report this way, it is just another eyeball on those basic tasks, which your developer most likely overlooked.

Also, all these performance tools offer valuable SEO analysis because they are measuring and checking for many technical SEO requirements that most developers and non-technical folks overlook or do not know about.

Finally, the best page speed testing tool, WebPageTest.org!

If you really want to know how well your site and pages load you will use this test because it offers the most thorough coverage.

And it is FREE!

You can visit the site's home page, enter your url, select where the test should run and what browser or device should be used.

I like using the real phones in the Dulles data center to run my tests because they use a real cellular connection and real phones.

Public instances of WebPageTest are available from data centers all over the world. Because this site is popular in India, I often run tests from the Mumbai instance as well.

Honestly, I don't have the space here to dive into all the data collected by the tool. I focus mostly on the initial scorecard in the top right corner of the report, the times in the table just below the scorecard and the waterfall.

I have been using WebPageTest so much over the years I can glance at these three visuals and just know the basic health of the web page.

Like the Google Page Speed and Lighthouse you get the time to first interactive score as well as the full time it takes for everything, including the content being loaded by the service worker, to fully load.

For the record you want a 3 second or less time to first interactive, even on mobile. Many will say 5 seconds or less, but I have higher expectations.

Why?

Because if you achieve 3 seconds in a known environment then you should be faster than 5 seconds even in the worst environment.

You can also capture the Lighthouse report within the tool, which in my opinion make running Google Page Speed and Web.Dev a bit weak😊💪.

By default, the tool loads a page twice, this gives it the ability to check for properly cached URLs. You can adjust this and run it more times if you like.

You also get a filmstrip view. But even better you can also watch a video of your page rendering!

If you want to get more fancy or stand up you own WebPageTest instance you can. There is an API you can exercise to automate your tests.

WebPageTest is an open source project, which means you can clone it and stand it up in your data center. You can also clone an Amazon EC2 instance or use a container.

Don't worry if you don't understand what I am talking about, your developers and devops folks will.

If you have not guessed by now, WebPageTest is the tool I recommend always using to verify your site's page speed.

It has everything you want. It is regularly updated. It is easy to use and produces reams of data.

You can automate and stand up your own private instances if you want.

Finally, it is FREE!!!!

Monitor Page Speed Over Time

Performance is never a one and done effort. It requires investment over time. Tiny tweaks can have a big impact in either direction.

Sometimes different factors can affect a single measurement. Maybe a router was overloaded, which temporarily increased the network latency. Maybe a high CPU process was running on the client machine creating a longer time to first interaction. Maybe a third party dependency's server was down or unavailable, which created a delay.

This is why I typically do not rely on a single test, but run multiple passes and over time. I look for a consistent pattern to determine the real page speed.

But this can be tedious if you do it by hand. You cannot always remember to run a test every day or even for a large set of URLs. This is why an automated tracking tool or service can be a game changer.

This is what SpeedMonitor.io does for you. Just enter a URL, then some contact information and your first report is off and running!

You can add additional URLs and even track competing URLs. Over time you can see trends and patterns emerging.

If you are actively making tweaks to pages or the entire site you can see how your changes affect the

There are four key metrics, which just happen to map to 4 of the most important metrics in my opinion:

The data is collected from Google Page Speed Insights. Again the best thing is your tests will be run automatically each night for you. Plus since it is the Google Page Speed Insight tool you are getting data Google thinks is important.

Here's the best thing...

It is free!!!

So other than time needed to configure your URLs to monitor there is no financial commitment.

The service is new, so expect improvements and new features over time.

Wrapping it Up

Ok, these are the four most popular page speed testing tools. As you can tell I don't really care for Pingdom or GTMetrix and love Lighthouse and WebPageTest.

If you are an SEO, web developer or business owner you should make Lighthouse and WebPageTest part of your workflow.

If you have pages that are not scoring well, these tools will quickly show you where you are failing so you can take action to improve not only your search ranking, but your ability to engage customers and even make your staff more productive.

This content was originally published here.

[aminagaliyeva]

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The best new portfolio sites, January 2017

Hello WDD readers! Start the year right by ignoring your resolutions, and focusing on this latest installment of awesome portfolios.

This month, we have a fairly eclectic collection to look at, with no one overriding theme. I have also discovered that website animation can sometimes look kind of blurry on Windows Remote Desktop, even when everything else looks sharp, so… there’s another use case for you all to consider. You’re welcome.

Act Normal

Act Normal’s website is standard fare on the surface. The layout is simple, the typography is great, and they make bold use of color to stand out. But the site really shines in the small details. The animations and illustrations used in between more common elements are nice little surprises. The site has character.

Mind you, the character gets a bit aggressive when you leave the tab, and the page’s title changes from “Act Normal” to “Get back in here!” Even the emoji-style favicon changes to reflect their disappointment, and I get enough of that from distant relatives, thank you very much. I don’t need it from a website.

Blah

With a name like “Blah”, you might expect this website to take a rather meta approach to their site and content. The distinctly modern, minimalist site doesn’t disappoint at all. It feels meta, but it handles like a clean, well thought-out portfolio. They don’t let their cleverness get in the way of usable design, for the most part, and for that, we can all be grateful.

Josh Sender

Josh Sender’s portfolio taps directly into my love of all things which are dead simple. This single-column, one-page layout presents his work as a collection of miniature case studies, and that’s all there is to it. That’s all it needs.

Every day, designers fight the temptation to overdo their designs because, “it just feels like something’s missing.” Half of these situations (at least) could be resolved by reorganization, rather than addition.

Stefanie Brückler

Stefanie Brückler’s site uses an effect that I’ve seen in a few places. Basically, there’s a simple fixed frame around the rest of the layout, and I kind of love it. It’s a very situationally useful design element, but it certainly mixes things up. It adds an extra touch of old-school elegance to something that might otherwise be a little too minimalist.

Phosphene

Phosphene’s portfolio is all about visual effects in video, so I’ll forgive them for the preloader. Like most other sites of its kind, it is heavy on the use of video footage and animation in its interface. When there is any text to speak of, the classic minimalism-with-asymmetry magazine-ad layout does a lot to convey the studio’s personality and culture.

Peter Tait

Peter Tait’s site is bold, and very, very blue (on the home page, at least). As in, it’s all blue except for the text and a few design elements. It’s always refreshing to see a designer take that kind of simple, yet all-encompassing risk when designing a site.

Okay, the color changes depending on the page you’re browsing. This simple act of art direction completely changes the tone and feel of the page to match the project you’re looking at. I could stand to see more of this in the future.

The Future Forward

The Future Forward has a bit of a classic feel while using a distinctly modern minimalist style. If you want a master class on how to organize relatively little content on a big screen, you can start here.

Darryn Thomas Ansted

This portfolio takes us from the modern to the almost post-modern. Here, white space reigns supreme, in a way that makes you think the way they framed the content is almost as important as the content itself.

Settle down, I said “almost”. In any case, the style perfectly fits the content, as this is a portfolio full of modern art.

Pogon

Pogon has more or less perfected the sidebar navigation layout. The sidebar shifts and adapts to whatever you’re doing on the site: it hides when you’re just scrolling through content, shows you the site’s navigation when you need it, and guides you through individual sections of the site when you need that. Plus, you get a lot more of that “bold and blue” style that I mentioned earlier.

Cecile Henryon

This is yet another stunning example of art-focused minimalism. This is also yet another site that is more like a presentation than a website in any classic sense. Go. Look. Learn. But know what to expect.

Veintido Grados (Twenty-two degrees)

Veintidos Grados combines minimalism and overlapping elements with (mostly) subtle background animation and parallax effects to make a visually striking portfolio. In a happy twist, the parallax feels natural, and not at all forced. In a site this colorful and intentionally flashy, it feels right at home.

Head Office

Head Office abandons the concept of the portfolio site entirely, by presenting the user with an “operating system”. That’s right, the home page looks like a very rudimentary desktop, and you browse through the content by opening up folders and files.

And the whole thing is yellow! It’s yellow by default, anyways. You can change that. But still, bold choice.

According to Head Office, it’s more than just a creative design. This “web operating system” is designed to explore the interactions between humans and machines, presumably to help them design better websites. Whatever the case, it’s certainly worth looking at.

Terring Photography

Björn Terring’s photography site does something very, very smart with its organization. The site starts out as a collage of his photographs, which veteran Internet users should have no issue with. For those who might prefer a more organized browsing experience, a list view is available right at the top.

It might be less-than-usable to put all of the contact info at the bottom.

Merci Michel

Merci Michel brings us another great example of the site-turned-presentation. The imagery of their projects is striking enough to work on its own, so why not?

Trionn

Trionn’s agency website is fascinanting in that it walks the line between the corporate and the artistic. It kind of reminds me of bank brochures I used to look at when I was a kid, and yet that feels like I’m doing this design a disservice, because there’s a lot of personality here.

I’m feeling confused, and I like it.

  Eric Porter

Eric Porter’s one-page site combines “minimalist-ish”—that’s a word now, you’re welcome—design with good typography to make a design that would feel rather ordinary except for the use of diagonal lines and, once again, parallax. This time, the parallax effects are actually rather subtle. They’re designed to please the eye without distracting the focus, and that’s just perfect, in my opinion.

It seems to me that we, as a community, mnight be finally starting to get parallax right, as much as that is even possible.

  Infinite Imaginations

Infinite imaginations combines a bit of a “techy” style with minimalism, understated animation, and the periodic table. I’m not even kidding about that. While the design does have its (miniscule) flaws, its reserved sense of style is both appealing and kind of relaxing.

  Heather Shaw

Heather Shaw’s site is all about her graphics work, and her site sticks with that theme. It’s all about the strong use of color, and overlaying colors onto photos. Yeah, that’s one of the major themes, and it works, thanks to an abundance of contrast, large typography, and clear imagery.

  Marija Zaric

We’ve seen sites that have almost no color to speak of, and sites that are saturated (pun intended) with it. Marija Zaric is one of the few who have found a happy middle ground between the two. While the site could, perhaps, make better use of white space, it’s a great example of a site that manages to use a fair amount of color without blasting your eyeballs.

Andretti Brown

Andretti Brown’s portfolio site is more resumé than portfolio. There is a small gallery of images to look through, and his latest Instagram posts (all showcasing his design work) in the side bar, but the majority of the site is dedicated to his work history, and other data that’s relevant to job hunting. The image gallery and the contact form are front-and-center, though, giving people a quick and easy way to reach him.

It’s simple, it’s stylish, and it does what it sets out to do, which is give all relevant information at a glance. It doesn’t do too well when you browse in a full window at very high resolutions, but is noteworthy for its approach to finding work.

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