#eye cathy logo design

[brightpixelpune]

Dive into Graphic Design with Bright Pixel, Pune

Welcome to the vibrant world of graphic design, where creativity knows no bounds and innovation takes canter stage. In the bustling city of Pune, Bright Pixel is not just a designing agency, it’s a hub of artistic brilliance and digital wizardry. Join us on a fascinating journey as we unravel the secrets of graphic design, exploring the dynamic landscape that Bright Pixel has been shaping in the heart of Pune.

The Canvas of Creativity Graphic design is not just about creating visually appealing images, it’s about telling a compelling story through visuals. At Bright Pixel, every pixel on the canvas is meticulously placed to evoke emotions, convey messages, and leave a lasting impact. Whether it’s crafting a captivating logo, designing an eye-catching website, or conceptualizing a compelling social media campaign, our artists breathe life into ideas.

Bright Pixel’s Expertise We as a pioneer in the realm of digital marketing, seamlessly integrate the physical and digital spheres to craft holistic brand experiences. Our outdoor branding services are designed to not just garner attention but to captivate and engage audiences, fostering a deeper connection between brands and their consumers.

The Digital Playground In the era of digital dominance, graphic design plays a pivotal role in shaping online identities. Weunderstand the significance of a strong digital presence, and its team of skilled designers thrives in the digital playground. From creating stunning social media graphics to designing user-friendly websites, the agency ensures that every digital interaction leaves a memorable impression.

A Symphony of Colors and Typography One cannot talk about graphic design without delving into the fascinating world of colors and typography. Our designers are not just artists, they are maestros orchestrating a symphony of hues and fonts. Each color and font choice is carefully curated to resonate with the brand’s personality, ensuring a harmonious visual experience for the audience.

Beyond Aesthetics Ourstrategic Edge Graphic design goes beyond aesthetics, it’s a strategic tool for businesses to stand out in a crowded market. Weunderstand the importance of aligning design elements with brand objectives, creating a seamless blend of beauty and purpose. Through thoughtful design strategies, Wehelp clients carve a niche in their industries, leaving a lasting impression on their target audience.

The Pulse of Innovation In Pune, where tradition meets modernity, weembody the spirit of innovation. Our team stays at the forefront of design trends, constantly pushing the boundaries of creativity. From 3D graphics to interactive designs, our team ensures that clients are not just keeping up with the times but setting the trends themselves.

Whether you are a business looking to elevate your brand or an individual seeking to make a mark in the digital realm, consider Bright Pixel your partner in turning visions into visual masterpieces. Welcome to the future of graphic design!

[theabominableblogger]

My Reaction to “Birds of Prey“

*in best Roman Sionis impression*  WHOOO!

Figured I might as well FINALLY watch it.  On with the show!

*silently jams to the opening logos*

This animated intro is great.

*snorts at the little animation of how an egg gets fertilized*

Why is this animated Joker a different (and actually better) character design than what we got in Suicide Squad?  Were we robbed of Letoker in full Joker suited glory?  I think we were.

“Behind every successful man is a badass broad.”  *points at screen in agreement*

I love Harley’s freaking rainbow apartment

The hyena!

This movie has the same amount of color saturation as “Pulp Fiction”

Freaking Bernie the Beaver is holding her tissues!  We stan supportive friends!

*gasp* Cass!

This guy [Roman’s driver] looks an awful lot like Jon Hamm and that is never gonna go away

“It’s not a party without a little drama!”  I love Ewan McGregor

*snorts in hilarity when Harley turns to address the audience about how much she doesn’t like Roman in front of Roman*

“Do give the Joker my [Roman] best.”  Uhhh....

*jams the crap out to “Boss Bitch” by Doja Cat*

*laughs at Harley drunkenly giving relationship advice to a female bust in the club*

“Some people have the Eiffel Tower.  Or Olive Garden.”  Can we please hear the stories about Gotham’s Olive Garden?

Oh that shot [of Harley walking away from the Ace Chemicals explosion] is great

[Four Minutes Ago]  *snorts in hilarity*

So far I actually really like Rosie Perez as Montoya.

Huntress!

*Huntress kills the mob people in the flashback*  That was awesome.  And the way Montoya steps back and forth to investigate the body is great.

“Harley Quinn just called open season on herself.”  And oop.

God, seeing Ewan as Black Mask is really gonna throw me off but man this is gonna be a great performance.

*jaw drops in horror when Zsasz removes someone’s FACE*

JESUS CHRIST HOLY SHIT RATED “R” HUH?!?

“Is that a snot bubble?”  Shit!

OHHHHH THAT SHOT OF ROMAN WITH THE MASK ON!!!  AAAAAAHHHH!!

The SATURATION IN THIS MOVIE

Also the soundtrack and aesthetic in this movie is very... “Suicide Squad”-esque

Man that sandwich looks good

*jaw drops when Harley accidentally throws her sandwich into the road*

Also they de-saturated everything again hahaha

Oh my gosh that guy [”Happy”] is HUGE

[GRIEVANCE:  COSMETIC VANDALISM]  Yeah, that sounds about right

“Par-ley??”  *snorts*

Her [Montoya’s] shirt....

Also why is she wearing that shirt at work?

This movie is giving me huge Tarantino vibes

Why does the actor that plays Montoya’s boss looks familiar?

Oh!  He’s Rufus in “Supernatural.”  Bobby’s kinda buddy!

“Ms. Montoya, we do have a dress code.”  There we go.

They are really just going back and forth in the timeline to cover everything, aren’t they?

Harley’s using nonlethal rounds?

The action set pieces in this movie so far are awesome.

*says “Run, piggy, run!” along with Harley*

Of course Dinah is singing “This Is A Man’s World”

Also I’ve seen like a 20 second Twitter compilation of Roman saying the f-bomb and it’s glorious

“We could make our own family.”  Oh snap.

WAIT THAT’S THE GUY WHOSE FACE ZSASZ REMOVED!

Does... Roman... like Dinah?  Like... that?  Or is this manipulation?

*chuckles when drunk Harley slides up next to Dinah at the bar*

*gets very uncomfortable at a guy trying to take advantage of a drunk Harley*

C’mon Dinah...

What’s the song playing here [when Dinah’s beating up the guys in the alley]?

Uh whatcha doing in the corner there, Zsasz?

“Oh sooongbirrddd?”  Noo...

Did I just see a street sign that said “ANUS”?

So is Cass faking a broken wrist or does she actually have a broken wrist?

So far my favorite characters are Montoya and Dinah.  Not gonna lie.

*has to muffle laughter when Roman does the mmkay hand sign* 

“I mean, I like crossbows!”  *giggles*

Holy shit, Zsasz is jealous of Dinah.

“Look at his little ears, the little haircut...”  *insane giggling*

ZSASZ IS DYING IN THE BACK I LOVE THIS SONG

Dinah is clearly rethinking some life decisions while looking at that statue of Roman

*jams out to “Sway with Me” by GALAXRA*

*Cass robs Zsasz of the diamond*  WHOOP!

*winces when Roman does acupuncture*

“SHE’s a chILDDD!!”  *laughs*

ZSASZ

Ho shit that shot of Roman on top of the stairs looking down at Harley

“VOTED FOR BERNIE” HAHAHA

*Harley completely derails Roman’s villain monologue*  THIS IS AMAZING

HE [Roman] GOT A BOWL OF POPCORN

*Zsasz licks Harley’s cheek*  EEUUUGGGHHH!!

Did that goon just pull a tampon out of Harley’s pocket?

I’M SORRY CAN WE TALK ABOUT THE PICTURE OF NUDE ELEANOR ROOSEVELT?

*gasps when Roman backhands Harley across the face*

OH HERE WE GO

HOLY SHIT THIS IS GREAT

ROMAN IN THE STRIPED SUIT

THE CHOREOGRAPHY

WHY WAS IT SO SHORT I LOVED IT

Where is this cover at on the official soundtrack?!?

“I’ll give you ‘til midnight.”  Hold on, hold on, what’s the timeline for this movie?

Harley’s just booking it in the background

Aaaand we’re back at the beginning!

Aaand there’s Harley!

Wait there’s about an hour left and we just now got to Harley meeting Cass?

CONFETTIIIII!!

Is she just using paint bombs on all the guards?

Harley, trying to enter the cells:  I AM PRESSING.  EVERY BUTTON.  I CAN FIND.

Why would they put Cass in the cell block with all the adults?

OH HALSEY!  COME THROUGH!

*Harley slides across the floor to knock a guy down*  OHHHH!!!

Daniel Pemberton’s orchestral score for this movie is reminding me an awful lot of “Into the Spiderverse”

Is that Katana’s sword?!?  How the hell did it get there?!?

WAIT SHE’S GONNA HUFF THE COCAINE?!?

Jesus, now THIS is Harley’s fighting style!  Holy crap!

*gasps when Harley gets kicked back and knocks off a car door off its hinges*

*jaw drops*  SHE JUST SET THAT DUDE’S BEARD ON FIRE

How does everyone seem to know where Harley is?

*Smash cut to Harley buying laxative for Dinah in the store*  Hahahahahaha!

“I do not care that you’re [Cass] a kid.”  Yeah, Harley, didn’t you uh... assist in the murder of Jason Todd in this universe?  Hmmm???

Wait so how long ago have Harley and the Joker been together?

Doc calls Harley “lotus flower”!

Those are the nuns from the school in the beginning!

She is actually... talking to the beaver

“[Joker] Sounds like a dick.”  I mean, yeah.

Also I just realized that Harley drew an actual dick in the Joker drawing’s mouth

HUNTRESS!

OH NOW WE’RE GETTING INTRODUCED TO HELENA!

*eyes widen in shock at the Bertenelli massacre*

*chuckles at the smash cut to Helena practicing in the mirror*

*Roman sees someone laughing in the club*  Oh no.

“Get on the table.”  Uh.

Oh no what is he doing?

“DANCE, ERICA!”  Ohh.  Shit.

“Take your dress off.”  *jaw drops in horror*

God, I cannot watch this.  Holy-

*has to avert eyes*

*Roman stops Dinah from leaving*  NO.

“You soothe me, little bird.”  AHHHHHHHHHHHHH-

OK, I can take a breather now.  Ohhhh my God...

They’re [Harley and Cass] really just having a girl’s night

BRUCE, NOOOOO!!!

“No one knew we were here except-”  DOC SOLD THEM OUT!

“This next bit ain’t very pretty.”  Oh boy.

“I [Roman] own this town.  You have my protection.”  Mmmmm... no?

Whoa this super dramatic cover of “Hit Me with Your Best Shot”

OH HE’S [Zsasz] GONNA SEE THE TEXT SHE [Dinah] SENT [to Montoya]!

*Roman starts to break down*  Oh.  Shit.

OH THIS MUSIC

*Roman puts the mask on*  OHHHHHHHHHHHHHHHHHHHHHH!!!

OH THIS IS GREAT

Also of course Joker and Harley had a hideout in Amusement Mile

*winces when Montoya punches Harley right in the boob*

*Harley kicks Montoya out the window*  Oh she dead

*gasps*  Zsasz!

Man that sideways shot of him is terrifying!

OH FRICK NO

JESUS I DON’T LIKE THIS

So is it implied that Zsasz only kills women or what?  I thought he was an equal opportunity killer?

“That’s why he [Roman] needs me [Zsasz] to look after him.”  Dude.

...did they just kill Zsasz?

Everyone except Harley is pointing guns at each other and all I’m thinking of is that scene from “The Office”

*snorts in hilarity for Harley clapping for Helena completing her kill list*

Oh Roman just brought a whole freaking army

OHHHH HE’S GOT THE MASK

Oh this music *chef’s kiss*

Oh my God is Roman gonna find Zsasz’s body?

Oh that crane shot out of the lair and back outside?  That’s some good shit.  Cathy Yan, I see you.

“I [Helena] DON’T HAVE RAGE ISSUES!”  DINAH’S FACE!

*Helena pounces on a goon in the slide down and kills him*  Geez that’s awesome

This whole set is great

*Helena gives Cass her old toy truck*  THIS MAKES ME SAD

Yeah when did Harley have time to put on her skates?

Some dude just gets shanked then leaps back up

That fight scene just went by real quick

*gasps when Roman shoots Montoya*

*jaw drops when Dinah does the Canary Cry*

*Harley gets sideswiped by one of Roman’s goons*  Yeah no there’s like half a rib cage gone

*Harley works on overtaking one of Roman’s goons’ car*  CRAZY TOWN BEEP BEEP!

*Harley backflips onto the top of Roman’s car*  OHHHH!

Founders Pier... geez that looks great

Wait are those all Roman’s goons just lining the dock or are those just statues?

Oh they’re all statues.  That’s creepy.

“exCUUSEE me?!?”  *snorts in hilarity*

*jaw drops when Cass tucks a grenade in Roman’s coat and activates it*

*still shocked when he FREAKING EXPLODES*

I’M SORRY THEY JUST KILLED OFF BLACK MASK

*Cass finally goes to the bathroom*  Finally!

“Does she always [Montoya] talk like the cop in a bad 80s movie?”  *laughs*

Guys Helena is great

*laughs when Helena laughs at the fact that Harley stole Dinah’s car*

“They call themselves the Birds of Prey.”  Yay!  Lemme see them again!

Harley’s jacket has a bedazzled vagina on the back of it

Look at Cass with her jacket and sunglasses!

“Yeah, I made the kid my apprentice.”  Yeah, that’s not gonna last long.

[yespolkadotkitty]

Swords, Sarcasm & Starlight, pt 3

Part 2 here

People started to arrive in bigger numbers as the sun rose higher in the sky. Darcy worked on setting out her art just so, talking to passersby who admired her work. Within an hour she’d sold three prints and had orders for three more.

Next to her Geralt was doing an equally brisk trade. His remarkably well behaved horse seemed to join in the conversation with potential customers, tossing his pretty mane and pawing the ground when money changed hands. Darcy smiled at the beast. Roach was the fair opposite of Geralt - sunny where the man was scowly, loud where he was silent.

Had she imagined the flare of heat in his eyes when she’d wielded the sword? It’d been heavier than she’d expected, a weight in her hands, centering her body mass. For a second, the sun  had caught on the tip of the blade, and she’d felt the stirring of power. What must it be like to create these? She’d pictured Geralt, hair falling over his face as he worked over a white-hot forge, hammer in hand, face creased in concentration. Their eyes had met and she’d felt it, that little tingle of awareness skating pleasantly down her spine.

Later, that tingle turned to disappointment when a stunning raven-haired woman walked up to his stall.

“Afternoon,” Darcy heard Geralt grouse, although it was barely eleven am.

The woman wore a long black dress with a corseted body. Her almond shaped kohled eyes darted over to Darcy and back again before she refocused her attention on Geralt. “We didn’t officially agree on a time.” She tucked her hand in a pocket of the amazing Wizard Queen dress and fished out an apple, offering it to Roach. The horse nickered and took it.

The rest of their exchange was lost to Darcy as she served a mother wanting to place an order for her husband’s birthday. When she looked over next, the gorgeous Wizard Queen was sashaying over to her, extending a hand, her huge skirt whispering along the grass. Darcy felt a moment of disquiet. What would this artwork of a person want with her?

“I’m Yennefer.”

“Darcy.”

Yennefer extended her hand and Darcy took it. The woman might have walked off a catwalk, or stepped right off a cinema screen, and Darcy suddenly felt very under-dressed in her peasant skirt and white frilly blouse. It was all she’d had in the vaguely medieval style on short notice.

“Your work is beautiful,” Yennefer began, picking up a piece that Darcy particularly loved, depicting the Cetus constellation as a young whale, starlit tail flipping playfully. “I came over as Geralt the Grumpy would never have introduced us.”

“Yeah, he’s no Chatty Cathy, that’s for sure.”

Yennefer laughed, a full on cackle, and Darcy decided that she’d misjudged her. She’d thought the gorgeous woman aloof, but beauty didn’t always mean arrogance.

“Are you his…”

“No.” That vivacious laugh again. “We’re friends, sort of business partners. I run the marketing side of the business for him - I designed the logo. And I put my time in at fayres like these so he doesn’t have to do it alone. He’s big on that, going it alone, I mean.”

Darcy glanced over. Geralt was deep in consultation with a customer admiring the huge broadswords. He held one up, demonstrating how to wield it. The muscles in his arms flexed as he moved, and Darcy felt that quick one-two punch of desire in her gut.

“He’s quite something,” Yennefer mused.

Darcy looked away, her cheeks heating from being caught looking. “Um, yeah, I guess. If you like the barbarian type.”

Yennefer chuckled, her kohl-lined eyes not missing a trick. “Honey, we’re at a medieval fayre. Everyone here likes the barbarian type. Anyway. I’d better go and prove my worth before he scowls me to death.” She skirted round Darcy’s stall to go and assist Geralt.

Lunch came and went as Darcy dealt with over a dozen enthusiastic customers. Her order book was nearly full, and she’d have to close her Etsy shop for over a week to deal with just what she’d taken payment for today. Feeling cheered but hungry, she  peered over to see that Geralt and Yennefer had a lull in custom.

“Hey, um, Geralt?”

He looked over at her, a half smile breaking up the perpetual scowl on his handsome face.

“I really need to get lunch. Would you mind keeping an eye on my side of the tent for twenty minutes?”

Yennefer shoved Geralt - twice her breadth - out into the path of a few wandering minstrels, who squawked and scattered. “You two go. I’ll mind both the stands.”

“Subtle, Yen, real subtle,” Geralt muttered as he turned to Darcy. “You needn’t feel railroaded by her.”

“I’m happy to be railroaded by anyone as long as there’s food.” She called a thank you to Yennefer, who smiled suggestively. “Does she always try and set you up with anything that breathes?”

Geralt frowned thoughtfully as they headed towards the food court area of the fayre. The aroma of roasting meat and spiced vegetables floated on the summer breeze and Darcy’s stomach contracted with hunger. “Not usually, but I have been her pet project for some time.”

Darcy shoved her hands into her pockets. The good thing about ren clothes - loads of storage for the modern day wench about town. "Really? Not enough gals lining up to play She-Ra?"

Geralt's brow furrowed for a moment before a smile ghosted over his face. "Points for the He Man reference. And no, no one has played She Ra for some time."

Darcy didn't know what to say to that. Luckily, they reached the food area and no reply was needed. Her gaze roved over the offerings. Her favourite food stand, Vagabond's, had a long line, but boy, she knew it was worth it. Without thinking, she grabbed Geralt's arm. Wow, did he have muscles. And then some. "You have got to try their burgers. Had one last time I staffed a ren fayre. Best meat I've ever had in my mouth."

When he raised a questioning brow, she rolled her eyes. "Yeah, I know. Come on. Let's eat."

[kojakgraphics-blog]

This Year’s Spring Promo Trends

“The 2019 Promotional Product Trends That Will Influence Your Marketing Year

Written by: Cathy Houston [ from Delta Marketing Group]

Our favorite time of year is here once again! Time to publish our predictions for the top promotional product trends that will influence marketing in 2019.

...

Many trends from previous years are still relevant for 2019. Technology products are as popular as ever. The drinkware category continues to blow up. And the enthusiasm for eco-friendly promotional products is alive and well.

There are also many new emerging trends that will influence promotional products and their designs this year. Here are 5 promotional product trends to keep an eye on for 2019.

Trend #1: Promo product design is shifting to emulate the retail space

For the past several years, we’ve written about how promotional products are becoming more retail-inspired.

What exactly does that mean? Well, it can mean a few different things. Many actual retail brands are now available as customizable promotional products. But non-name brand items are also starting to emulate the retail look and feel when it comes to product design.

Beyond the products themselves, companies are beginning to realize that, when it comes to customizing a promotional item with their brand, a subtle approach is often more effective than an over-the-top one.

A great example of this is clothing. When ordering promotional clothing, companies are starting to focus much more on creating a well-designed item that their recipients will actually wear than on displaying their brand as visibly as possible. Small embroidered patches, subtle custom tags, and understated tone-on-tone colors are becoming preferred over large logo imprints.

In 2019, subtle touches will become more popular than ever. Companies will want to give out items that have an impressive retail feel, that they know their recipients will use.

Trend #2: Creative new materials and finishes are available for every style

As anyone who’s recently shopped for promotional products knows, the options are seemingly endless. Today’s decoration and customization options allow companies to express any style.

That’s never been truer than it will be in 2019. With even more new and unique materials and finishing options, we’ll see an increase in creativity—and a decrease in plain, boring promotional products.

Here are the creative material and finishing trends that will be everywhere in the upcoming year:

Bright Colors

By naming Living Coral as its 2019 Color of the Year, Pantone has once again chosen a bright, lively color that evokes energy and positivity. Pantone’s Color of the Year has influenced product development and purchasing decisions for over twenty years, and it’s no surprise that we’ll see pops of color continue to make their way into promotional products this year.

Matte Finishes

A matte finish can lend a sleek and elevated look to almost any product, giving it a more refined appearance that is completely on-trend.

Heather

Heathered fabric is having a moment in the spotlight! Everything from clothes to hats to blankets can be found with this extremely popular fabric style of mixed interwoven colors.

Burlap

The increasingly popular rustic chic look has extended to promotional products with the burlap trend. Whether it’s used as an accent or as the main material, burlap adds an eye-catching and trendy vibe to any product.

Soft-Touch

“Soft-touch” refers to a particular finish on certain items that makes them silky-smooth to the touch. Not only is this finish more comfortable to hold than more traditional plastic, but it adds the perception of higher quality.

Trend #3: Adding value with gift sets and kits

Gift set, bundle, or kit—whatever you call it, the trend of packaging several cohesive promotional items together will be at its peak in 2019.

Companies are loving the positive impact gift sets have on their recipients. Their increasing popularity stems from the fact that they’re simple and versatile, yet extremely effective.

When it comes to creating thoughtful, impressive promo product kits, there are several options.

First, you can build your own. We have a whole article about building your company’s own logo gift set that is full of information about how to select the right products and packaging. The great thing about assembling your own promotional kit is that you can have full control over everything from the packaging design to the items inside.

You can also order gift sets that are assembled and packaged for you. This is a more turnkey solution that makes just as much of an impact with a more DIY approach.

With people putting more thought and strategy into their promotional products and corporate gifts than ever, it won’t be surprising to see kits, bundles, and gift sets soar in popularity this year.

Trend #4: Desktop accessories are making a comeback

In an age of bluetooth headphones, waterproof speakers, and a myriad of innovative multi-purpose promotional items, it might be surprising to learn that work-related promotional items are trending for 2019.

But when you think about trends in company culture, it actually makes a lot of sense. Companies want their employees to be brand ambassadors, and what better way to do that than by stocking their desks with cool company swag?

What are the most popular desk accessories for 2019? We expect to see mousepads, coasters, phone stands, and desktop speakers continue their rise this year.

One specific trend is the New Employee Welcome Kit. Companies are welcoming employees into their new workspaces with a curated kit of useful items. Even colleges and universities are beginning to jump on the trend of welcoming new students with branded supplies.

So, while these certainly may not be the same old desk accessories you’ve seen in the past, this category will continue to become more popular.

Trend #5: Event-specific giveaways are creating complete brand experiences

Gone are the days of bringing whatever existing giveaways you happen to have to events. Today, companies are using events as opportunities to create complete brand experiences with everything from their booths to their promotional items.

Event-specific giveaways will become a necessity in 2019 as companies vie for audiences’ attention. Whether it’s a high profile event with thousands of attendees or a local trade show, event-specific giveaways make an undeniably positive impact on recipients.

Our favorite example from the past year is the Owly.fm brand activation strategy Owly was sponsoring a stage at the Vans Warped Tour traveling music festival. Knowing that their audience was going to be outside on hot summer days, Owly.fm opted for giveaways specifically designed to be useful, such as sunscreen sticks, fans, sunglasses, and fanny packs. The product designs showcased their fun, youthful brand while the usefulness of the products made them distinct and memorable.”

...

[chenglw27]

Case Study: The Duality of Old & New_Pallant House art gallery’s new branding.

-Sarah Dawood

Studio Sutherl& has rebranded the Pallant House Gallery, with a new logo that looks to highlight its historical and contemporary exhibition spaces and celebrate its mix of art styles and eras.

INTRODUCTION

The Pallant House Gallery is based in Chichester, West Sussex in the South-East of England, and was founded in 1982, holding collections of art dating from 1900 to today. It sells itself as a “collection of collections”, taking pride in how it has many sets of artworks donated by collectors, rather than only individual pieces. It is comprised of two buildings, one which dates to 1712, originally built as a townhouse, and another “contemporary” wing that opened in 2006.Its collections “trace the history of Modern British art”, according to the gallery, and include works and exhibitions by the likes of Tracey Emin, Henry Moore, Peter Blake, Cathie Pilkington and Eduardo Paolozzi.

ADAPTIVE BRANDING SYSTEM

Studio Sutherl&’s new branding for the gallery looks to unite the two buildings, one old and one new. The logo consists of two bracket characters, one a square bracket and the other rounded, placed next to each other to create a “P” character. This sits alongside the full name of the gallery, set in a bespoke version of sans-serif typeface Akzidenz-Grotesk, set underneath the round bracket. These two brackets open to being used as a framing device for different graphics, photography and text. Incorporating keyboard characters (brackets) aims to make the logo easy to recreate as it can be typed out, says Jim Sutherland, founder at the design studio.

The two brackets aim to represent the “duality of old and new, of the two buildings, joined together”, with the round one representing the old wing, as “this is a more old-fashioned shape”, and the square one representing the new, “modern” wing. 

COLOUR PALETTE

The core colour palette has also been informed by the gallery’s art. Four sets of colour pairs were chosen, based on colours taken from particular paintings in the collection. The design team colour-picked from paintings by eye then used digital tools to find the exact shades. 

TYPOGRAPHY

Akzidenz-Grotesk is used as the main typeface throughout, but has been refined to give it a “modernist, mid-20th-century feel”, says Sutherland.

The studio has played with the gallery’s branding for the 40th-anniversary campaign, reversing the round bracket in “P” to create a “C” character, as a way of “reinforcing the masterbrand”, says Sutherland.

APPLICATIONS

The Pallant House Gallery’s new branding is currently rolling out across all touchpoints, including print and marketing materials such as posters, merchandise, interiors and graphics in the museum, the website and social media. Studio Sutherl& is currently working on a full wayfinding and signage system.

[so-awkwardd]

How to Design for Your Next Event

Events are a great way for your organization to let the world know who you are and what you do. From panel discussions and networking parties to open mic nites, events can help you get discovered, promote your capabilities, and build community.

“Today’s world is about experiences and face-to-face connection,” says Cathie Royer, Senior Marketing Programs Manager, CustomerMining at Adobe. “Because there’s no better way to connect with current customers and meet new customers, the return on the investment you make in planning and promoting an event can be returned many times over.”

To publicize your event and communicate with attendees (and everyone else), you’ll need to create assets — an event brand identity and digital and print marketing materials — that you post, e-mail, and/or snail mail before, during, and after the event. Here’s what experts recommend:      

Establish Your Event Identity

Before you post your first invite or flyer, it’s smart to develop and line up all the elements you’ll need to create everything related to the event:

A strong, memorable background image

A catchy headline or title

One or two distinctive typefaces for headlines and body copy

A color scheme of three or four colors

An effective event identity is simple, eye-catching, and flexible. You can use it large or small and adapt it to horizontal and vertical formats, to digital media and print. Then, every time you need to product or print something new you won’t have to start from scratch; your elements, such as a stock photo background or illustration, a typographic logo, and the color palette, can be saved in an Adobe CC Library that you can access easily when it’s time to create the next post or collateral piece.

By Shanti Sparrow Design

KOI Creative Space in White Plains, NY, is a small business that’s been doing this well. A co-working space by day, in the evening they’ve hosted coding workshops, startup pitch sessions, cocktail-mixing demos, and yoga classes. “We focus a large part of our marketing efforts on organizing and hosting events,” says graphic designer Jon Manierre, KOI’s managing partner. “Events get people through the doors and allow us to really get to know the community. We’ve learned that even the best events can be poorly attended if we don’t design a compelling identity and get the word out.”

For inspiration, visit Behance and scroll through the best of what designers all over the world have been doing. You can search by projects>branding>most recent.

When you’ve figured out the look and feel you’re after, Adobe offers images, videos, and tutorials that will help you create the assets for your event. You can browse thousands of images in Adobe Stock. And if you’d like to take an illustrative approach to the visual or the logo, this instructive video shows you how to create a colorful event logo using simple vector shapes and type.

Before the Event

Getting your unique event concept out into the world often begins with creating a flyer, a Facebook event page, sending email invites to the folks on your mailing list, and taking registrations on a site like Eventbrite. You also may want have a presence on Instagram, Twitter, and other sites where potential attendees might be hanging out.

Flyers

A common format for flyers is an 8 ½ x 11 portrait. After you set up your page, try putting your attention-grabber headline at the top, your eye-catching photo or illustration underneath it, and your company name or logo at the bottom right. That’s a formula that always works. Or dare to mix it up a little bit. But don’t forget to tell people why they should come! Give them at least three reasons why to attend, and always include the date, place, time, cost, and how to RSVP. Learn more tips for creating a flyer that really stands out here.

By Giovani Flores

Social Media Posts

Now it’s time to apply your elements to social media posts. Every platform has its own requirements. The Facebook event cover photo is 784 x 295 pixels in dimensions, and the size on the Instagram feed is 440 x 220 pixels. There are sites that list all the image sizes for social media, but Adobe Spark lets you create and share social media posts instantly with super-easy sizing for every platform and device, and post frequent updates on your business and personal pages. Be sure to create an event-specific hashtag so attendees can post their own photos and reactions before, during, and after the event.  

During the Event

When the day of your event finally arrives, the materials you produce and share can enhance the experience of everyone who attends — and bring your message to those who couldn’t make it. This is the time to interact with attendees and build positive personal connections.

Live Videos

Some people who’d love to attend your event might not be able to be there. Bring it to them. You don’t need a fancy setup. Phone videos are fine (a tripod helps). You can choose between posting two- or three-minute segments, or if you have an amazing speaker, panel, or product demo, you may want to share live video of the whole event and let people everywhere “like” and comment. Consider placing sequential photos and videos in a social media story.

“Pan across the audience. Capture their interactions and conversations with the speaker and each other,” advises Ryan Doran, co-managing partner at KOI Creative Space. “We want to make people feel like they’re part of something special. When they see and like pictures of themselves online, they’ll share, which is good for them, good for you, and good for their friends who view their posts — who just might want to come to your next event.”

Brochures

Brochures can be an effective guide for event attendees as they navigate activities. They can give summaries of speakers, breakout sessions, or entertainment. They can also share more in-depth information about your business that readers can consume at their own pace. The last 15 minutes or so of your event is the perfect time to hand out brochures that give your guests details about a specific product or service, or perhaps an introduction to your organization’s total capabilities.

By Attila Hadnagy

You can get started using a brochure template, which takes the mystery out of elements like page set-up, folds, bleed, and trim—and let you focus on choosing the right images and writing the right words to tell your story. These days, brochures are often printed on digital presses, which allow for frequent updates and even personalization with each attendee’s name. So instead of putting in a big supply, think about updating often with your most current info.

Business Cards

Don’t forget to have an ample supply of business cards available at the door and on the refreshment table. And why not have a fishbowl where attendees can pop in their own business cards — and maybe win the door prize? It’s a tried-and-true way to make friends and build your mailing list.  

By Danilo De Marco

After the Event

After the the last hand is shaken, it’s essential to build on the event’s momentum and deepen connections with assets that capture highlights of the event and inspire attendees to post their own photos, reviews, and kudos.

Thank You Note

Doran says that he and Manierre always follow up with email thank-you’s. “We make sure to continue the event branding, mention a few key moments or ideas that were expressed, and include a little calendar with the topics and dates of our next three events,” he says. “Once you host a successful event, people look forward to the next one. There’s a ripple effect.”

Your thank-you note could also come in the form of a social media post, call-out in your digital newsletter, or a banner on your website. Tools like Adobe Spark can help you remix your designs easily for different platforms.

By Dalibor Momcilovic

Direct Mail Piece

Depending on the type of business you’re in or service you offer, it could also be time to think about another direct mail piece or flyer. And because thumbnail images of the project pop up when you open CC programs, you can just open a copy of your last file, make updates and changes, and get it ready to print and mail or email as a PDF to your newly-expanded list.

from RSSMix.com Mix ID 8265702 http://ift.tt/2BHQKIB via IFTTT

[mezereum]

How to Design for Your Next Event

Events are a great way for your organization to let the world know who you are and what you do. From panel discussions and networking parties to open mic nites, events can help you get discovered, promote your capabilities, and build community.

“Today’s world is about experiences and face-to-face connection,” says Cathie Royer, Senior Marketing Programs Manager, CustomerMining at Adobe. “Because there’s no better way to connect with current customers and meet new customers, the return on the investment you make in planning and promoting an event can be returned many times over.”

To publicize your event and communicate with attendees (and everyone else), you’ll need to create assets — an event brand identity and digital and print marketing materials — that you post, e-mail, and/or snail mail before, during, and after the event. Here’s what experts recommend:      

Establish Your Event Identity

Before you post your first invite or flyer, it’s smart to develop and line up all the elements you’ll need to create everything related to the event:

A strong, memorable background image

A catchy headline or title

One or two distinctive typefaces for headlines and body copy

A color scheme of three or four colors

An effective event identity is simple, eye-catching, and flexible. You can use it large or small and adapt it to horizontal and vertical formats, to digital media and print. Then, every time you need to product or print something new you won’t have to start from scratch; your elements, such as a stock photo background or illustration, a typographic logo, and the color palette, can be saved in an Adobe CC Library that you can access easily when it’s time to create the next post or collateral piece.

By Shanti Sparrow Design

KOI Creative Space in White Plains, NY, is a small business that’s been doing this well. A co-working space by day, in the evening they’ve hosted coding workshops, startup pitch sessions, cocktail-mixing demos, and yoga classes. “We focus a large part of our marketing efforts on organizing and hosting events,” says graphic designer Jon Manierre, KOI’s managing partner. “Events get people through the doors and allow us to really get to know the community. We’ve learned that even the best events can be poorly attended if we don’t design a compelling identity and get the word out.”

For inspiration, visit Behance and scroll through the best of what designers all over the world have been doing. You can search by projects>branding>most recent.

When you’ve figured out the look and feel you’re after, Adobe offers images, videos, and tutorials that will help you create the assets for your event. You can browse thousands of images in Adobe Stock. And if you’d like to take an illustrative approach to the visual or the logo, this instructive video shows you how to create a colorful event logo using simple vector shapes and type.

Before the Event

Getting your unique event concept out into the world often begins with creating a flyer, a Facebook event page, sending email invites to the folks on your mailing list, and taking registrations on a site like Eventbrite. You also may want have a presence on Instagram, Twitter, and other sites where potential attendees might be hanging out.

Flyers

A common format for flyers is an 8 ½ x 11 portrait. After you set up your page, try putting your attention-grabber headline at the top, your eye-catching photo or illustration underneath it, and your company name or logo at the bottom right. That’s a formula that always works. Or dare to mix it up a little bit. But don’t forget to tell people why they should come! Give them at least three reasons why to attend, and always include the date, place, time, cost, and how to RSVP. Learn more tips for creating a flyer that really stands out here.

By Giovani Flores

Social Media Posts

Now it’s time to apply your elements to social media posts. Every platform has its own requirements. The Facebook event cover photo is 784 x 295 pixels in dimensions, and the size on the Instagram feed is 440 x 220 pixels. There are sites that list all the image sizes for social media, but Adobe Spark lets you create and share social media posts instantly with super-easy sizing for every platform and device, and post frequent updates on your business and personal pages. Be sure to create an event-specific hashtag so attendees can post their own photos and reactions before, during, and after the event.  

During the Event

When the day of your event finally arrives, the materials you produce and share can enhance the experience of everyone who attends — and bring your message to those who couldn’t make it. This is the time to interact with attendees and build positive personal connections.

Live Videos

Some people who’d love to attend your event might not be able to be there. Bring it to them. You don’t need a fancy setup. Phone videos are fine (a tripod helps). You can choose between posting two- or three-minute segments, or if you have an amazing speaker, panel, or product demo, you may want to share live video of the whole event and let people everywhere “like” and comment. Consider placing sequential photos and videos in a social media story.

“Pan across the audience. Capture their interactions and conversations with the speaker and each other,” advises Ryan Doran, co-managing partner at KOI Creative Space. “We want to make people feel like they’re part of something special. When they see and like pictures of themselves online, they’ll share, which is good for them, good for you, and good for their friends who view their posts — who just might want to come to your next event.”

Brochures

Brochures can be an effective guide for event attendees as they navigate activities. They can give summaries of speakers, breakout sessions, or entertainment. They can also share more in-depth information about your business that readers can consume at their own pace. The last 15 minutes or so of your event is the perfect time to hand out brochures that give your guests details about a specific product or service, or perhaps an introduction to your organization’s total capabilities.

By Attila Hadnagy

You can get started using a brochure template, which takes the mystery out of elements like page set-up, folds, bleed, and trim—and let you focus on choosing the right images and writing the right words to tell your story. These days, brochures are often printed on digital presses, which allow for frequent updates and even personalization with each attendee’s name. So instead of putting in a big supply, think about updating often with your most current info.

Business Cards

Don’t forget to have an ample supply of business cards available at the door and on the refreshment table. And why not have a fishbowl where attendees can pop in their own business cards — and maybe win the door prize? It’s a tried-and-true way to make friends and build your mailing list.  

By Danilo De Marco

After the Event

After the the last hand is shaken, it’s essential to build on the event’s momentum and deepen connections with assets that capture highlights of the event and inspire attendees to post their own photos, reviews, and kudos.

Thank You Note

Doran says that he and Manierre always follow up with email thank-you’s. “We make sure to continue the event branding, mention a few key moments or ideas that were expressed, and include a little calendar with the topics and dates of our next three events,” he says. “Once you host a successful event, people look forward to the next one. There’s a ripple effect.”

Your thank-you note could also come in the form of a social media post, call-out in your digital newsletter, or a banner on your website. Tools like Adobe Spark can help you remix your designs easily for different platforms.

By Dalibor Momcilovic

Direct Mail Piece

Depending on the type of business you’re in or service you offer, it could also be time to think about another direct mail piece or flyer. And because thumbnail images of the project pop up when you open CC programs, you can just open a copy of your last file, make updates and changes, and get it ready to print and mail or email as a PDF to your newly-expanded list.

from RSSMix.com Mix ID 8265702 http://ift.tt/2BHQKIB via IFTTT

[keepingquietishard]

How to Design for Your Next Event

Events are a great way for your organization to let the world know who you are and what you do. From panel discussions and networking parties to open mic nites, events can help you get discovered, promote your capabilities, and build community.

“Today’s world is about experiences and face-to-face connection,” says Cathie Royer, Senior Marketing Programs Manager, CustomerMining at Adobe. “Because there’s no better way to connect with current customers and meet new customers, the return on the investment you make in planning and promoting an event can be returned many times over.”

To publicize your event and communicate with attendees (and everyone else), you’ll need to create assets — an event brand identity and digital and print marketing materials — that you post, e-mail, and/or snail mail before, during, and after the event. Here’s what experts recommend:      

Establish Your Event Identity

Before you post your first invite or flyer, it’s smart to develop and line up all the elements you’ll need to create everything related to the event:

A strong, memorable background image

A catchy headline or title

One or two distinctive typefaces for headlines and body copy

A color scheme of three or four colors

An effective event identity is simple, eye-catching, and flexible. You can use it large or small and adapt it to horizontal and vertical formats, to digital media and print. Then, every time you need to product or print something new you won’t have to start from scratch; your elements, such as a stock photo background or illustration, a typographic logo, and the color palette, can be saved in an Adobe CC Library that you can access easily when it’s time to create the next post or collateral piece.

By Shanti Sparrow Design

KOI Creative Space in White Plains, NY, is a small business that’s been doing this well. A co-working space by day, in the evening they’ve hosted coding workshops, startup pitch sessions, cocktail-mixing demos, and yoga classes. “We focus a large part of our marketing efforts on organizing and hosting events,” says graphic designer Jon Manierre, KOI’s managing partner. “Events get people through the doors and allow us to really get to know the community. We’ve learned that even the best events can be poorly attended if we don’t design a compelling identity and get the word out.”

For inspiration, visit Behance and scroll through the best of what designers all over the world have been doing. You can search by projects>branding>most recent.

When you’ve figured out the look and feel you’re after, Adobe offers images, videos, and tutorials that will help you create the assets for your event. You can browse thousands of images in Adobe Stock. And if you’d like to take an illustrative approach to the visual or the logo, this instructive video shows you how to create a colorful event logo using simple vector shapes and type.

Before the Event

Getting your unique event concept out into the world often begins with creating a flyer, a Facebook event page, sending email invites to the folks on your mailing list, and taking registrations on a site like Eventbrite. You also may want have a presence on Instagram, Twitter, and other sites where potential attendees might be hanging out.

Flyers

A common format for flyers is an 8 ½ x 11 portrait. After you set up your page, try putting your attention-grabber headline at the top, your eye-catching photo or illustration underneath it, and your company name or logo at the bottom right. That’s a formula that always works. Or dare to mix it up a little bit. But don’t forget to tell people why they should come! Give them at least three reasons why to attend, and always include the date, place, time, cost, and how to RSVP. Learn more tips for creating a flyer that really stands out here.

By Giovani Flores

Social Media Posts

Now it’s time to apply your elements to social media posts. Every platform has its own requirements. The Facebook event cover photo is 784 x 295 pixels in dimensions, and the size on the Instagram feed is 440 x 220 pixels. There are sites that list all the image sizes for social media, but Adobe Spark lets you create and share social media posts instantly with super-easy sizing for every platform and device, and post frequent updates on your business and personal pages. Be sure to create an event-specific hashtag so attendees can post their own photos and reactions before, during, and after the event.  

During the Event

When the day of your event finally arrives, the materials you produce and share can enhance the experience of everyone who attends — and bring your message to those who couldn’t make it. This is the time to interact with attendees and build positive personal connections.

Live Videos

Some people who’d love to attend your event might not be able to be there. Bring it to them. You don’t need a fancy setup. Phone videos are fine (a tripod helps). You can choose between posting two- or three-minute segments, or if you have an amazing speaker, panel, or product demo, you may want to share live video of the whole event and let people everywhere “like” and comment. Consider placing sequential photos and videos in a social media story.

“Pan across the audience. Capture their interactions and conversations with the speaker and each other,” advises Ryan Doran, co-managing partner at KOI Creative Space. “We want to make people feel like they’re part of something special. When they see and like pictures of themselves online, they’ll share, which is good for them, good for you, and good for their friends who view their posts — who just might want to come to your next event.”

Brochures

Brochures can be an effective guide for event attendees as they navigate activities. They can give summaries of speakers, breakout sessions, or entertainment. They can also share more in-depth information about your business that readers can consume at their own pace. The last 15 minutes or so of your event is the perfect time to hand out brochures that give your guests details about a specific product or service, or perhaps an introduction to your organization’s total capabilities.

By Attila Hadnagy

You can get started using a brochure template, which takes the mystery out of elements like page set-up, folds, bleed, and trim—and let you focus on choosing the right images and writing the right words to tell your story. These days, brochures are often printed on digital presses, which allow for frequent updates and even personalization with each attendee’s name. So instead of putting in a big supply, think about updating often with your most current info.

Business Cards

Don’t forget to have an ample supply of business cards available at the door and on the refreshment table. And why not have a fishbowl where attendees can pop in their own business cards — and maybe win the door prize? It’s a tried-and-true way to make friends and build your mailing list.  

By Danilo De Marco

After the Event

After the the last hand is shaken, it’s essential to build on the event’s momentum and deepen connections with assets that capture highlights of the event and inspire attendees to post their own photos, reviews, and kudos.

Thank You Note

Doran says that he and Manierre always follow up with email thank-you’s. “We make sure to continue the event branding, mention a few key moments or ideas that were expressed, and include a little calendar with the topics and dates of our next three events,” he says. “Once you host a successful event, people look forward to the next one. There’s a ripple effect.”

Your thank-you note could also come in the form of a social media post, call-out in your digital newsletter, or a banner on your website. Tools like Adobe Spark can help you remix your designs easily for different platforms.

By Dalibor Momcilovic

Direct Mail Piece

Depending on the type of business you’re in or service you offer, it could also be time to think about another direct mail piece or flyer. And because thumbnail images of the project pop up when you open CC programs, you can just open a copy of your last file, make updates and changes, and get it ready to print and mail or email as a PDF to your newly-expanded list.

from RSSMix.com Mix ID 8265702 http://ift.tt/2BHQKIB via IFTTT

[innermovement2]

How to Design for Your Next Event

Events are a great way for your organization to let the world know who you are and what you do. From panel discussions and networking parties to open mic nites, events can help you get discovered, promote your capabilities, and build community.

“Today’s world is about experiences and face-to-face connection,” says Cathie Royer, Senior Marketing Programs Manager, CustomerMining at Adobe. “Because there’s no better way to connect with current customers and meet new customers, the return on the investment you make in planning and promoting an event can be returned many times over.”

To publicize your event and communicate with attendees (and everyone else), you’ll need to create assets — an event brand identity and digital and print marketing materials — that you post, e-mail, and/or snail mail before, during, and after the event. Here’s what experts recommend:      

Establish Your Event Identity

Before you post your first invite or flyer, it’s smart to develop and line up all the elements you’ll need to create everything related to the event:

A strong, memorable background image

A catchy headline or title

One or two distinctive typefaces for headlines and body copy

A color scheme of three or four colors

An effective event identity is simple, eye-catching, and flexible. You can use it large or small and adapt it to horizontal and vertical formats, to digital media and print. Then, every time you need to product or print something new you won’t have to start from scratch; your elements, such as a stock photo background or illustration, a typographic logo, and the color palette, can be saved in an Adobe CC Library that you can access easily when it’s time to create the next post or collateral piece.

By Shanti Sparrow Design

KOI Creative Space in White Plains, NY, is a small business that’s been doing this well. A co-working space by day, in the evening they’ve hosted coding workshops, startup pitch sessions, cocktail-mixing demos, and yoga classes. “We focus a large part of our marketing efforts on organizing and hosting events,” says graphic designer Jon Manierre, KOI’s managing partner. “Events get people through the doors and allow us to really get to know the community. We’ve learned that even the best events can be poorly attended if we don’t design a compelling identity and get the word out.”

For inspiration, visit Behance and scroll through the best of what designers all over the world have been doing. You can search by projects>branding>most recent.

When you’ve figured out the look and feel you’re after, Adobe offers images, videos, and tutorials that will help you create the assets for your event. You can browse thousands of images in Adobe Stock. And if you’d like to take an illustrative approach to the visual or the logo, this instructive video shows you how to create a colorful event logo using simple vector shapes and type.

Before the Event

Getting your unique event concept out into the world often begins with creating a flyer, a Facebook event page, sending email invites to the folks on your mailing list, and taking registrations on a site like Eventbrite. You also may want have a presence on Instagram, Twitter, and other sites where potential attendees might be hanging out.

Flyers

A common format for flyers is an 8 ½ x 11 portrait. After you set up your page, try putting your attention-grabber headline at the top, your eye-catching photo or illustration underneath it, and your company name or logo at the bottom right. That’s a formula that always works. Or dare to mix it up a little bit. But don’t forget to tell people why they should come! Give them at least three reasons why to attend, and always include the date, place, time, cost, and how to RSVP. Learn more tips for creating a flyer that really stands out here.

By Giovani Flores

Social Media Posts

Now it’s time to apply your elements to social media posts. Every platform has its own requirements. The Facebook event cover photo is 784 x 295 pixels in dimensions, and the size on the Instagram feed is 440 x 220 pixels. There are sites that list all the image sizes for social media, but Adobe Spark lets you create and share social media posts instantly with super-easy sizing for every platform and device, and post frequent updates on your business and personal pages. Be sure to create an event-specific hashtag so attendees can post their own photos and reactions before, during, and after the event.  

During the Event

When the day of your event finally arrives, the materials you produce and share can enhance the experience of everyone who attends — and bring your message to those who couldn’t make it. This is the time to interact with attendees and build positive personal connections.

Live Videos

Some people who’d love to attend your event might not be able to be there. Bring it to them. You don’t need a fancy setup. Phone videos are fine (a tripod helps). You can choose between posting two- or three-minute segments, or if you have an amazing speaker, panel, or product demo, you may want to share live video of the whole event and let people everywhere “like” and comment. Consider placing sequential photos and videos in a social media story.

“Pan across the audience. Capture their interactions and conversations with the speaker and each other,” advises Ryan Doran, co-managing partner at KOI Creative Space. “We want to make people feel like they’re part of something special. When they see and like pictures of themselves online, they’ll share, which is good for them, good for you, and good for their friends who view their posts — who just might want to come to your next event.”

Brochures

Brochures can be an effective guide for event attendees as they navigate activities. They can give summaries of speakers, breakout sessions, or entertainment. They can also share more in-depth information about your business that readers can consume at their own pace. The last 15 minutes or so of your event is the perfect time to hand out brochures that give your guests details about a specific product or service, or perhaps an introduction to your organization’s total capabilities.

By Attila Hadnagy

You can get started using a brochure template, which takes the mystery out of elements like page set-up, folds, bleed, and trim—and let you focus on choosing the right images and writing the right words to tell your story. These days, brochures are often printed on digital presses, which allow for frequent updates and even personalization with each attendee’s name. So instead of putting in a big supply, think about updating often with your most current info.

Business Cards

Don’t forget to have an ample supply of business cards available at the door and on the refreshment table. And why not have a fishbowl where attendees can pop in their own business cards — and maybe win the door prize? It’s a tried-and-true way to make friends and build your mailing list.  

By Danilo De Marco

After the Event

After the the last hand is shaken, it’s essential to build on the event’s momentum and deepen connections with assets that capture highlights of the event and inspire attendees to post their own photos, reviews, and kudos.

Thank You Note

Doran says that he and Manierre always follow up with email thank-you’s. “We make sure to continue the event branding, mention a few key moments or ideas that were expressed, and include a little calendar with the topics and dates of our next three events,” he says. “Once you host a successful event, people look forward to the next one. There’s a ripple effect.”

Your thank-you note could also come in the form of a social media post, call-out in your digital newsletter, or a banner on your website. Tools like Adobe Spark can help you remix your designs easily for different platforms.

By Dalibor Momcilovic

Direct Mail Piece

Depending on the type of business you’re in or service you offer, it could also be time to think about another direct mail piece or flyer. And because thumbnail images of the project pop up when you open CC programs, you can just open a copy of your last file, make updates and changes, and get it ready to print and mail or email as a PDF to your newly-expanded list.

from RSSMix.com Mix ID 8265702 http://ift.tt/2BHQKIB via IFTTT

[just-ateenage-dirtbag]

How to Design for Your Next Event

Events are a great way for your organization to let the world know who you are and what you do. From panel discussions and networking parties to open mic nites, events can help you get discovered, promote your capabilities, and build community.

“Today’s world is about experiences and face-to-face connection,” says Cathie Royer, Senior Marketing Programs Manager, CustomerMining at Adobe. “Because there’s no better way to connect with current customers and meet new customers, the return on the investment you make in planning and promoting an event can be returned many times over.”

To publicize your event and communicate with attendees (and everyone else), you’ll need to create assets — an event brand identity and digital and print marketing materials — that you post, e-mail, and/or snail mail before, during, and after the event. Here’s what experts recommend:      

Establish Your Event Identity

Before you post your first invite or flyer, it’s smart to develop and line up all the elements you’ll need to create everything related to the event:

A strong, memorable background image

A catchy headline or title

One or two distinctive typefaces for headlines and body copy

A color scheme of three or four colors

An effective event identity is simple, eye-catching, and flexible. You can use it large or small and adapt it to horizontal and vertical formats, to digital media and print. Then, every time you need to product or print something new you won’t have to start from scratch; your elements, such as a stock photo background or illustration, a typographic logo, and the color palette, can be saved in an Adobe CC Library that you can access easily when it’s time to create the next post or collateral piece.

By Shanti Sparrow Design

KOI Creative Space in White Plains, NY, is a small business that’s been doing this well. A co-working space by day, in the evening they’ve hosted coding workshops, startup pitch sessions, cocktail-mixing demos, and yoga classes. “We focus a large part of our marketing efforts on organizing and hosting events,” says graphic designer Jon Manierre, KOI’s managing partner. “Events get people through the doors and allow us to really get to know the community. We’ve learned that even the best events can be poorly attended if we don’t design a compelling identity and get the word out.”

For inspiration, visit Behance and scroll through the best of what designers all over the world have been doing. You can search by projects>branding>most recent.

When you’ve figured out the look and feel you’re after, Adobe offers images, videos, and tutorials that will help you create the assets for your event. You can browse thousands of images in Adobe Stock. And if you’d like to take an illustrative approach to the visual or the logo, this instructive video shows you how to create a colorful event logo using simple vector shapes and type.

Before the Event

Getting your unique event concept out into the world often begins with creating a flyer, a Facebook event page, sending email invites to the folks on your mailing list, and taking registrations on a site like Eventbrite. You also may want have a presence on Instagram, Twitter, and other sites where potential attendees might be hanging out.

Flyers

A common format for flyers is an 8 ½ x 11 portrait. After you set up your page, try putting your attention-grabber headline at the top, your eye-catching photo or illustration underneath it, and your company name or logo at the bottom right. That’s a formula that always works. Or dare to mix it up a little bit. But don’t forget to tell people why they should come! Give them at least three reasons why to attend, and always include the date, place, time, cost, and how to RSVP. Learn more tips for creating a flyer that really stands out here.

By Giovani Flores

Social Media Posts

Now it’s time to apply your elements to social media posts. Every platform has its own requirements. The Facebook event cover photo is 784 x 295 pixels in dimensions, and the size on the Instagram feed is 440 x 220 pixels. There are sites that list all the image sizes for social media, but Adobe Spark lets you create and share social media posts instantly with super-easy sizing for every platform and device, and post frequent updates on your business and personal pages. Be sure to create an event-specific hashtag so attendees can post their own photos and reactions before, during, and after the event.  

During the Event

When the day of your event finally arrives, the materials you produce and share can enhance the experience of everyone who attends — and bring your message to those who couldn’t make it. This is the time to interact with attendees and build positive personal connections.

Live Videos

Some people who’d love to attend your event might not be able to be there. Bring it to them. You don’t need a fancy setup. Phone videos are fine (a tripod helps). You can choose between posting two- or three-minute segments, or if you have an amazing speaker, panel, or product demo, you may want to share live video of the whole event and let people everywhere “like” and comment. Consider placing sequential photos and videos in a social media story.

“Pan across the audience. Capture their interactions and conversations with the speaker and each other,” advises Ryan Doran, co-managing partner at KOI Creative Space. “We want to make people feel like they’re part of something special. When they see and like pictures of themselves online, they’ll share, which is good for them, good for you, and good for their friends who view their posts — who just might want to come to your next event.”

Brochures

Brochures can be an effective guide for event attendees as they navigate activities. They can give summaries of speakers, breakout sessions, or entertainment. They can also share more in-depth information about your business that readers can consume at their own pace. The last 15 minutes or so of your event is the perfect time to hand out brochures that give your guests details about a specific product or service, or perhaps an introduction to your organization’s total capabilities.

By Attila Hadnagy

You can get started using a brochure template, which takes the mystery out of elements like page set-up, folds, bleed, and trim—and let you focus on choosing the right images and writing the right words to tell your story. These days, brochures are often printed on digital presses, which allow for frequent updates and even personalization with each attendee’s name. So instead of putting in a big supply, think about updating often with your most current info.

Business Cards

Don’t forget to have an ample supply of business cards available at the door and on the refreshment table. And why not have a fishbowl where attendees can pop in their own business cards — and maybe win the door prize? It’s a tried-and-true way to make friends and build your mailing list.  

By Danilo De Marco

After the Event

After the the last hand is shaken, it’s essential to build on the event’s momentum and deepen connections with assets that capture highlights of the event and inspire attendees to post their own photos, reviews, and kudos.

Thank You Note

Doran says that he and Manierre always follow up with email thank-you’s. “We make sure to continue the event branding, mention a few key moments or ideas that were expressed, and include a little calendar with the topics and dates of our next three events,” he says. “Once you host a successful event, people look forward to the next one. There’s a ripple effect.”

Your thank-you note could also come in the form of a social media post, call-out in your digital newsletter, or a banner on your website. Tools like Adobe Spark can help you remix your designs easily for different platforms.

By Dalibor Momcilovic

Direct Mail Piece

Depending on the type of business you’re in or service you offer, it could also be time to think about another direct mail piece or flyer. And because thumbnail images of the project pop up when you open CC programs, you can just open a copy of your last file, make updates and changes, and get it ready to print and mail or email as a PDF to your newly-expanded list.

from RSSMix.com Mix ID 8265702 http://ift.tt/2BHQKIB via IFTTT

[dippedanddripped]

The 00s monogram is back – this is why

FASHION

FEATURE

Originally made popular by the Simple Life and Mean Girls, logomania has returned to fashion via Louis Vuitton x Supreme, Gucci and Dior

9November 2017Text

Chinea Rodriguez

For Dior’s AW04 ad campaign, Nick Knight photographed Gisele Bündchen clad in a monogrammed Dior bikini, jacket and bag while leaning against a Dior snowboard with yet another Dior bag resting on her hip. In fashion, the early 00s was not exactly an era of subtlety. The monogram was the reigning status symbol of the start of the decade – it was en vogue to (j’)adore Dior and wear your love for brands on your sleeve, hanging from your shoulder, on your shoes, and everywhere else. Galliano’s early 2000s collections for Dior featured head to toe monogrammed looks, hats, outerwear, sheer dresses, knee-high stilettos. In Louis Vuitton’s SS00 show, Marc Jacobs refashioned the house’s monogram for the modern jet-setter and placed it on khaki colored baseball hats, sheer visors, outerwear and more.

The motif proved to be an endlessly versatile runway staple, and if it wasn’t emblazoned on a shoe or jacket, it was definitely on a bag. Part of its power was the possibility for reinvention it contained. While Galliano played with colour and customisation, at Louis Vuitton, Marc Jacobs collaborated with several artists to rework their iconic LV pattern. Artist Stephen Sprouse’s 2001 collaboration covered the signature bags in neon graffiti that read “Louis Vuitton Paris”, while in 2003, artist Takashi Murakami reimagined the monogram with cartoon cherry blossoms, cartoon characters and, of course, created the Multicolore pattern – which features the monogram in several different colours against black or white leather.

Monogrammed bags were, quite simply, all the rage – you could spot them hanging from every socialite or celebrity arm, paired with tiny dogs or bedazzled flip phones. When Regina George surveys the damage done by the Burn Book in 2004’s Mean Girls, a pale pink Louis Vuitton cherry blossom pochette is dangling from her crossed arms. Even when Paris Hilton and Nicole Richie ditched their socialite lifestyle for their popular reality show The Simple Life circa 2003, they couldn’t give up the monogram. The pair wore OTT Gucci, Louis Vuitton and Dior, creating brilliantly jarring images of themselves in rural American farming towns where you’d be hard-pressed to find a designer anything (see Paris accessorising a Dior monogrammed bathing suit with a Chanel belt in one episode).

This kind of logo-mania was addictive and ubiquitous, and naturally it trickled down to the affordable luxury sector, where you could easily find a tan or white bag with some letter-based motif. Among the most popular were Coach’s C print, and Dooney & Bourke’s multicolored interlocking D & B – which looked so much like Murakami’s Louis Vuitton Multicolore that the house took the brand to court in 2004. The brand’s lawyers argued that their version of the monogram wasn’t stealing, it was capitalising on a trend that had permeated fashion. Dooney & Bourke eventually won the lawsuit.

The most conspicuous versions of the monogram fit in perfectly with the fashion of the 2000s, where the trends included tracksuits, crop tops, low-rise bootcut jeans, and velour or pastel items accented with rhinestones. But as time went on, the glittery excess of the early 00s gave way to more subdued looks. With the economic crisis in 2008, fashion and retail were also in crisis mode. Customers were thinking less about luxury and more about saving. Buyers and fashion forecasters were stumped and curious as to what would still sell despite the economic downturn. They cautiously avoided items that screamed “conspicuous consumption”.

The face of luxury changed to fit the state of the economy. We traded in bedazzled flip phones and logomania for clothing and bags recognised by silhouette rather than branding. The logo just wasn’t as cool anymore – its total oversaturation (as well as the high circulation of fakes driven by the trend) meant that its classicism had lost its class – perhaps snobbishly, monograms became a symbol of an aspiring nouveau riche rather than a serious fashion consumer.

In the late 00s, Givenchy’s Nightingale, Balenciaga’s City bag, YSL’s Muse and Sac du Jour are just a few of the bags that garnered “It bag” status, with barely-there logos and little else to signify it was a designer piece. This was the new luxury, defined by low-key details, rich materials and silhouettes – in other words, it was more about being in the know than loudly declaring your wealth. This peaked with Hedi Slimane’s brand of LA grunge for Saint Laurent, which began when he arrived in 2012. While his rockstar mini dresses and embellished tights seemed to be very “normal” or as Cathy Horyn put it “a pricier version of what you could get at Forever 21”, they came with the high fashion price tag and materials. He cultivated a look, a Saint Laurent girl that was instantly recognisable, without the logo.

Monograms and logos didn’t completely leave the runways (or the stores – remember those aspiring shoppers?) after the aughts but they were less overt, and less of a selling point – it would be a while until the runways were ready to return to logo-mania. Like almost anything else in the past few years, you could certainly point to Demna Gvasalia for igniting the trend for branding – adorning his highly sought-after raincoats, hoodies and t-shirts with the Vetements logo and even that of DHL and, in a full circle since the Simple Life, Juicy Couture. Now, we have Balenciaga-branded caps, shoes, eye-masks, lighters, mugs – you name it.

As for the monogram, Nicolas Ghesquière had a moment with it when he introduced the Petite Malleduring his AW14 Louis Vuitton debut. The small handbag, meant to mirror the brand’s signature trunks, was an instant hit. From then he eased us back into the motif, placing the pattern on shoes, jackets, iPhone cases and so on. Vuitton’s Eye-Trunk iPhone case is monogram for the Instagram-era, turning the one thing we almost always have in our hands into an accessory worthy of thousands of likes. The monogram thrives on Instagram, for the same reasons it did before: it announces itself to an audience. It’s just this time, that audience is a digital one.

“The monogram’s strange duality of timelessness and trendiness is it’s biggest asset. It fulfills our nostalgia for the past while giving us something new.”

And on the runway, more and more brands are playing with the monogram once more. Maria Grazia Chiuri reintroduced Dior’s logo print with bags in her first ready-to-wear show and has continued ever since, the double ‘F’ logo appeared on several pieces in both Fendi’s SS18 menswear and womenswear shows, and the interlocking Gs have also been reintroduced at Gucci under Alessandro Michele. Clare Waight Keller, too, in her Givenchy debut, resurrected the famous four ‘G’ logo, and not just on the coffee cups that were given out to guests – it appeared, subtly, on devoré velvet shirts. And of course, who could forget that this year also saw the revival of one of the 00s most infamous and instantly recognisable fashion patterns: the Burberry check.

Like most trends of late, though, these reboots come tinged with irony. The monogram is so hot right now because it’s a redux, and its strange duality of timelessness and trendiness is it’s biggest asset. It fulfills our nostalgia for the past while giving us something new. Take the wildly successful Louis Vuitton x Supreme collaboration, which featured the two highly desirable logos reworked on classic garments.

Considering how fashion cycles through trends, and teens are driven towards obsessing over a time they just barely remember, it was only natural for the 90s resurgence we’ve been witnessing for the last few years to be followed up with a revival of the 00s. But there’s something more to it. “We’re living in a period of such volatility and such change that something familiar is incredibly reassuring,” Christopher Bailey told us of his desire to reintroduce Burberry’s print. Fashion is all about forging ahead, but in an age defined by incredible social and political disruption, where the news cycle plays out like a Hollywood film people would have said was unrealistic, it’s not so surprising that we’re seeking the comfort of the past.

[worldofwags-blog]

Pooh, someone’s a busy bee at the moment…

… I’m impressed, as annoying as you may find Cathy Hummels, she always has some projects up her sleeve. 5 days ago her choker in cooperation with the label MIN launched and let me tell you that sh*t is expensive! In wise foresight Cathy already warned her followers about the price and explained the high costs with the used material: real diamonds and rosé gold. Fancy!

This beautiful three piece with cute initial letters for you and your lover and the eye around your neck, that will be watching you, only costs 2.900€. If you ask me, it’s the perfect gift for Christmas... for people who can afford buying this.

All jokes aside, this label is expensive in general and you can find even rings for over 2.000€ in the shop. I can’t tell if it’s a fair price, because quality costs, but it’s nothing for me and most likely nothing for her followers either. A quick glance at the comments and it’s clear that there isn’t a big interest in the choker. Both of Cathy’s posts about it only got around 20 comments what is extremely low.  Therefore I doubt that the label will sell more necklaces because of their cooperation with Cathy. They can use the promo, but that’s it.

Let’s take a closer look at the design:

This is my personal opinion: I’m not too keen on it, but it could have been worse! I have my problems with the initial letters (I wore necklaces like that when I was 13 and I only like it now, when it’s done in an elegant way) and I guess the eye is alright, I like the idea of it, but the combination of everything is really bugging me....not my style. Maybe everything (the initial letters, the eye on the choker and the MIN logo) on it’s own would be more appealing to me. However, on a positive note, I like the MIN logo a lot. These two hearts that are linked with each other remind me of a four-leaved clover. Sadly Cathy wasn’t the one who designed that :(

Conclusion: I haven’t figured out yet if this necklace wants to be elegant, fun or both. I can imagine other people wearing it to jeans and t-shirt as an eye-catcher, but I wouldn’t buy it for that, neither do I believe any of the people she reaches. It’s too expensive for “normal” people and the demand seems to be absent. 

What is your opinion on it?

Sources: https://www.instagram.com/p/BZEdRUpjDKv/?hl=de&taken-by=catherinyyy

http://www.min-fashion.de/kooperation-mit-catherine-hummels

[onlynews2017-blog]

Tips for RAEN Remmy 49mm Polarized Sunglasses - RAEN

RAEN Remmy 49mm Polarized Sunglasses - RAEN

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