#exhibition shows

[sexypinkon]

Sexypink - 2023 UWI Certificate Exhibition. 

Works by Jamie-Nicole Hee Chung and Shireen Ragoobir. 

The Curators for this show are lecturers Michelle Boyd, Rachel Rochford and Nelshan Phillips.

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Top 10 Booth Design Tips to Ensure Trade Show Success

Booths are more than a mere address or token of participation in a trade exhibition and have voluminous reasons and results in their operations. While they let your competitors know that you are in the battle, it lets your customer know that you are no less to your rivals. Given their benefits such as brand awareness, lead generation, networking and returns on investment, let us check out a less than dozen ways to improvise booths and optimize results.

Define Your Objectives

What do you expect to attain from the exhibition show participation? It may be generating leads, demonstrating and launching products or fortifying brand recognition. If it is for generating leads, focus on call to action elements. Encourage visitors to enroll for newsletters, participate in giveaways and quiz contests that demand contact information.

For product launches, make your product the centre-piece with larger than life images accompanied by videos that tells how the product makes a valuable impact in the buyer’s lives. In case you wanted your brand to be recognised, align the booth colours with the brand's logo, fonts, colours and design. Add brand taglines and mission statements.

Create An Attractive Layout

To ensure that the booth layout is inviting and feasible to enter, avoid tall walls that act as a barrier. Use curved shapes instead of rectangular ones in exhibition booths so that they invoke interest. If possible incorporate double decker design so that you optimize the space and get more space for meetings and product demos.

While you ensure that furniture could be rearranged, avoid dead end areas. Minimalistic booth designs add sophistication so that the entire space is appealing and modern. Always remember that the attractive booth design should align with brand identity and values.

Focus On Branding

Blend branding in the booth design at trade show exhibitions by including the brand’s style in the booth elements. By doing so, the booth imparts familiarization among attendees and draws more attention. Use brand colours in signages and furniture and place taglines and messages in key areas.

Besides insisting staff to dress in brand colours, include the brand's values and achievements in the story telling. While adding brand logo and message in promotional giveaways, encourage attendees to share their experiences with your brand.

Display Relevant Visuals

Make sure that high quality images, videos and graphics are part of the display, which have the capacity to draw visitors even from far places of the trade show. The visuals must carry ‘Call to Action’ elements and prompt engagement with the audience at trade fairs and exhibitions. Such consistent visuals fortify brand recognition and leave a lasting impression among the visitors.

Use high resolution images instead of pixelated ones and larger format displays like video walls since they provide an immersive experience. Animations and slide shows hold the attention of the visitors and make the booth stand apart from the crowd.

Add Interactive Elements

Employ touch screens and virtual reality demos and gaming elements that enhance an interactive experience which in turn engages a larger number of audiences. Such interactive elements differentiate your booths at industry trade shows from other static ones.

Ensure that the entire mood is relaxing so that interactions flourish. Be aware that the staff should be interactive enough to answer questions and foster connections with potential leads. Never take these interactive elements lightly because they strongly spell business.

Display Products And Services

Emphasize on product display in the booth design, which is an important factor in lead generation. Focus on key benefits of your product and avoid overcrowding of product information which might confuse or avert visitors.

Keep the booth organized and display products above eye-level which would draw more attention and interest at trade shows and exhibitions. The visuals must impart the features of the products, specifications, price and other important advantages. Use flexible shelves which can stage products of different sizes and shapes.

Seating Areas To Relax

Add charging stations in the lounges and place live plants or artificial ones so that the place is relaxing enough. The seating facilities should be comfortable enough to elaborate conversations with potential customers. They encourage attendees to take a break and spend more time in your booth.

Make sure that this space which has different seating provisions like sofas, chairs, stools and benches looks spacious instead of being crowded. The product demos should be visible from the seating areas. Add storage compartments so that this unit of the booth at the industry shows sound more functional.

Technology Works

Include touchscreens, tablets, VR and AR experiences to make your booth give an immersive experience and stay in trend with technological updates. Such technological elements at trade shows and expos foster engagement with attendees and give immersive experiences of your products and services.

Video walls which tell brand stories and product demos, social media walls which give live updates of the event, digital contests and live streaming in social media are smart use of technology in booth design. Also mobile apps which connect visitors with product marketing, virtual conferences and beacon technology which generates location based notifications are other important technologies incorporated in booth designs.

The Power Of Lighting

Lighting creates a remarkable change in a trade show booth design and can draw a good deal of attention to your products and services that are displayed here. Employ strategic lighting or some colour changing lights that enhance prominent areas of your booth and your product displays at exhibition trade shows.

Use LED lighting which not only saves power bills but also illuminates graphics, displays and signages pertaining to logo and key products. Use warm lighting for a relaxed effect and bright lighting for an energetic feel. While avoiding glare, check out if you could control lighting and adjust them at different times of the day.

Impact Of Well-Trained Staff

Train your staff to be brand ambassadors who enthusiastically elaborate on the brand’s history and what it proposes to offer. Since the booth design is obsolete without the staff’s interaction, ensure that they are friendly and approachable.

Recruit only staff who are wholeheartedly interested in the job, since they represent your company and its energy. Station a dedicated staff at the lead collection area so that they assist attendees to easily provide contact details.

Winding Up

Though a well planned booth can command a huge list of preparations for the same, don't get deterred by the same because the benefits are innumerable. They are all about more business which decides the fate of your company, which is enough to motivate your attitude towards the trade show. Enjoy your booth and the business that follows.

[twinkubus]

Bound Man by John Singer Sargent, c. 1917-21

[look-at-my-dresses]

Jean Paul Gaultier pour le Cinquième élément, Luc Besson

Exposition Fashion Big Bang au Palais Galiera, musée de la mode de la ville de Paris

[letterkive]

Ala Ebtekar, Thirty-Six Views of the Moon (from the San Jose Museum of Art)

Cyanotype prints on found book pages exposed to moonlight.

Thirty-six Views of the Moon is a collection of night exposures, left from dusk till dawn and exposed by moonlight on book pages from texts referencing the moon and night sky spanning the last ten centuries. Working with photographic negatives of the Moon from the Lick Observatory archives in Northern California and treating each book page with Potassium ferricyanide and Ammonium ferric citrate (cyanotype) to make the surface of the page light-sensitive, the pages are then exposed overnight by the UV-light emitted by the moon. The work takes its cue from a poem by Omar Khayyam that imagines us as the objects of the Moon’s omnipresent gaze and, in response, produces a vignette of windows on the Moon that abstract the typical celestial gaze, merging galaxy with ground to collapse space and time. (McEvoy Foundation for the Arts)

[pansylair]

I REMAIN

cone 5.5 ceramic stoneware, underglaze, glaze, nichrome wire

Transmasculine lycanthrope depicted as the martyr Saint Sebastian.

We will always remain.

Currently available to view via my exhibit “Shifting Bodies” at the Canadian Clay and Glass Gallery until January 14th, 2024.

[piterbros]

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How Convention Centers Support Diversity And Inclusion

Diversity and inclusion are more than being mere noble gestures since they enhance convention centres or any communities for that matter by gaining a balance in the voices. When diversity is exhibited in convention centres, guests identify themselves with the hosts and feel more welcome to attend the event. Thereby the services of the host resonate with the needs of the guests and facilitate leads and conversions more rapidly than ever. The discussion about the methods in which the convention centre supports diversity and inclusion should be useful to those aiming such ventures.

Accessibility

While moving towards providing the next gen experience, convention centres in India focus on improving accessibility for the differently abled. The infrastructure has ramps, elevators and restrooms that support the needs of the physically challenged.

Besides this, they also provide wheelchairs and wheelchair friendly entrances, assistive listening devices, sign language interpretation, captioning and providing subtitles for hearing impaired attendees, braille print material for the visually impaired. Some convention centres allow visitors to bring inside assistance animals.

Gender Diversity

Convention centres in our country are on par with the social trends where women are acknowledged for their achievements. The practice of noticing gender at official places is diminishing at a rapid pace. Speaking about Kerala and its prominence in MICE tourism, one could observe that any Calicut convention centre boasts of events in an equitable environment.

Starting from speakers and panelists in diverse genders, the policy goes on with provisions like gender inclusive pronouns in event’s communication materials, topics that concern all genders and hosting women empowerment events.

Inclusive Programming

The best convention centres in India ensure inclusive programming so that events appeal to all genders and their requirements. Strict anti-harassment policies are implemented so that none of the events hosted would hurt any gender.

Convention centres host workshops for event organizers and their staff which support gender diversity and inclusion. They also conduct sessions which hail the leadership qualities of women and elaborate on their achievements. Women’s lounges and hygiene products for women in their restrooms are other pro-woman provisions in the convention centres.

Inclusivity In Staffing

The trade centres have adequate gender representation in their staff and encourage inclusion in their work environment. They also have employees from different backgrounds and ethnicity who have a host of experiences to their credit.

A convention centre in Calicut for instance practices diversity and inclusion while hiring staff so that employees feel respected and valued. Flexible work arrangements like remote-work and part time working are also provided in this regard.

Cultural Sensitivity

The staff are also trained through sensitization programs to be aware of cultural sensitivity throughout their job routine and respect traditions and beliefs among colleagues and with guests. The exhibition halls also recruit races and those with disabilities who are all protected by law.

While affirmative action programs are held to hire from underrepresented groups, trade centres insist on unbiased recruitment procedures. Besides offering mentorship programs for such groups, feedback is also solicited from them to identify scope for their improvement and to establish better inclusivity and diversity.

Language Support

Inclusive language in all communication at the workplace ensures employees with a sense of belonging and abstinence of bias of any sort. Thereby language barriers do not hinder participation or comprehension of the event proceeding in the exhibition halls.

Dispatching multi-lingual event materials and simultaneous interpretation services, providing translation services and including multi-lingual staff support the convention centre’s inclusion parameters. Multilingual signages and directions, language specific information desks, translation apps, language centric sessions, multilingual social media engagements and translation of live captioning are other measures that support diversity in this regard.

Family Friendly Facilities

These days, the exhibition centre which conducts convention meetings has provisions to keep children engaged while attendees participate in events. There are designated services for both parents and children who accompany guests to the trade events.

Besides play areas equipped with toys and other play materials, convention centres have nursing rooms and family restrooms. They also provide family lounges where the accompanying family members can unwind and refresh themselves.

Anti-Harassment Policies

The anti-harassment policies ensure that all stakeholders of a convention centre including the staff and guests feel safe and respected within the premises. Apart from a zero tolerance approach, convention centres offer multiple channels like emails, hotline and in person provisions to register such complaints.

The convention centre events, on receiving such complaints, protect the privacy of those involved in such controversies and conduct an unbiased and neutral investigation. The offenders are punished with warnings, banned from the event centre and subjected to legal action according to the intensity of the offence.The staff are trained to prevent and handle such harassments through regular training programs in this regard.

Conclusion

Through the above mentioned steps, the convention and exhibition centre establishes respect and safety in their work-culture which in turn makes their events more hasslefree and receptive. While participants enjoy the experience, results are delivered as expected or more than what was anticipated.

[g1-jaj]

These photos were taken exactly a year apart and always serves as a reminder to myself that good things take patience and time

[look-at-my-dresses]

Mugler, printemps été 1997

Exposition Fashion Big Bang au Palais Galiera, musée de la mode de la ville de Paris

[cordiallyfuturedwight]

i grow older and become to know the world, and yet, would it have been better to not know the world?

[project-sekai-facts]

What line "against Japan's marriage laws" do you mean? I'm genuinely curious because I don't really remember anything like that (but it's been a while since I read that event)

this section from chapter 3 of An's wedding event. they're doing a wedding photoshoot but accidentally hire two models for the bride and no model for the groom, but they decide to go ahead anyway in spite of the gender. it doesn't seem like much on the surface but with the context of gay marriage not being legal in japan there's a little bit extra to that "gender has nothing to do with it" comment.

[echollama]

The auDACity of this man i s2tg (/affectionate)

Grrrr(/also affectionate)

[seethrusaturday]

Here’s some STS nighttime fun!

@genxxgirlreborn

————

A night out with the lovely @genxxgirlreborn would certainly be a night to remember! Dressed to impress! Thank you for sharing, you are always welcome here. Xxx

Happy STS!

[hooked-on-elvis]

𝗘𝗟𝗩𝗜𝗦' 𝗠𝗔𝗡𝗡𝗘𝗥𝗜𝗦𝗠𝗦 · 𝗧𝗢𝗡𝗚𝗨𝗘

Thanks @thetaoofzoe for finding more of those precious GIFS:

Now, add a wink from the hottest Sargent in the U.S. Army history to make things the more unbearably hot for us all:

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Why B2b Brand Awareness Is Important For The Event Industry

The event industry is a crucial component of India’s economy and has bounced back unprecedentedly after the pandemic. While the country has become a significant hub for event companies, the sector is dedicated to offering unique and customized event solutions that deliver their clients the best results. In the forthcoming lines let us analyze how event management businesses are benefitted from brand awareness also known as event branding and the opportunities that can be harnessed from the same.

Events comprise trade shows, networking events, product launches and conferences and are lauded as proven channels to impress the target audience. While trends including increased sponsorship, social media marketing and hybrid events have expanded, the prospects of event organizers and their brand awareness have an important role in procuring major contracts.

An event organizer’s brand visibility creates a strong connection with their clients. Such rapport not only creates a compelling experience but also procures better marketing for the event.

Establishing Credibility

Brand identity fetches more recognition, new prospects, sponsors and vendors apart from building trust relating to its performance. Clients are more confident about the event management companies’ expertise in conducting successful events.

The trust thus obtained plays a prominent role in customer acquisition and enables clients to understand event planning services and identify their own needs with the same. Such credibility enables event organizers to stand apart thus enabling their customers to be loyal.

Generating Leads

Lead generation helps event businesses establish relationships with existing customers and expand networking opportunities. Besides face-to-face interaction, event management services enhance their functioning through lead generation obtained from brand familiarity.

Though such recognition and lead generation are considered two parallel entities in marketing, they complement one another and the former facilitates the latter. An event planner can successfully produce the contact detail form to prospects if the latter is aware of the event planning business.

Differentiation From Competitors

Employing a B2B event branding strategy, the event management business reaches a wider audience and gains more success. Brand awareness is an effective marketing strategy that enables event businesses to convey their abilities and unique selling proposition to clients.

The event organizer’s competitive advantages like lower prices, solutions for unique problems and customer support, are expressed strongly through brand awareness. It also facilitates the event business to position itself against competitors. While numerous companies host similar events, brand awareness helps an event to gain more attention and deliver success.

Word-Of-Mouth Referrals

Referral marketing, a type of Word-of-mouth marketing, is one of the best ways to promote corporate event management services and is done purposefully than casually. Enhanced brand recognition supports word-of-mouth marketing and promotes brand loyalty programs conducted by the event business provider.

Brand awareness coupled with word-of-mouth marketing is a powerful marketing tool that prompts the customer to give significant importance to a particular event business provider. Customers identify their good event experiences with the brand name which in turn supports word-of-mouth marketing. People recognize events and respond positively and enabling the sponsor company to procure desired results.

Building Long-Term Relationships

Such transactions are nurtured into long-term relations and secure new business contracts for the event planning business companies. Through brand awareness, the event organizer is strongly registered in the minds of customers which enhances long-term relationships.

It is a humanlike relation that cements trust and substantiates the valuable event services provided. The trust is nurtured as quality and reliability and reflected in the brand loyalty programs.

Expanding Market Reach

Market reach is a part of the benefits that an event business can procure from brand awareness. The customer recruits an event planning and management company without much thinking owing to the latter’s positive reputation. Brand awareness is especially beneficial in the early stages of an event management company.

Creating a brand identity that relates to the event planner’s business values and identifies with the target audience’s requirements fortifies the touchpoints and expands the market reach of the event business provider.

Endorsement And Partnerships

Brand awareness leverages the strengths of the event party organisers and the proposed partner business, leading to wider exposure, which translates to increased sales. Brand equity is fortified through such endorsements which besides building trust and value, initiate a buzz that works efficiently.

Brand recognition amplifies the benefits of partnerships and opens up new avenues for the business concerned which may be new demographics with better purchasing power. It expands the goodwill of the event planning companies and provides opportunities to pool resources effectively.

Awards And Recognition

Brand visibility increases the trust of customers in the event planner’s services and reduces price sensitivity. It motivates the event organizer to deliver consistent quality and maintain customer retention and enables to track brand perception.

When brands are associated with awards it cements their credibility and promotes recognition. Such brands when lauded in the industry appropriately stand apart through competition and boosts loyalty. Brand visibility communicates the awards more strongly and precisely in press releases and social media posts and increases sales in the event business.

Concluding Thoughts

Brand awareness contributes immensely to both events and the event industry. As elsewhere it spreads the message of quality and consistency while facilitating customers to go ahead with the contract. Such recognition of B2B event organizers shortens the sales cycle and accelerates sustainable return on investments while delivering the best events.