#dmm round one
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scolop98 · 2 years ago
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VOTE BERTHASAURA FOR DINOSAUR MARCH MADNESS 2023
​Berthasaura is just *barely* losing @a-dinosaur-a-day​‘s DMM poll and if the only remaining Noasaur loses to a friggin Spinosaur I might actually riot
A vote for Berthasaura is a vote for all Noasaurs, arguably the weirdest collection of non-avian theropods to ever exist. A vote for Berthasaura is, by extension, a vote for:
- Masiakasaurus “why are your teeth like that“ knopfleri of Prehistoric Planet fame, a genuíne Madagascan weirdo
-  Vespersaurus “only dinosaur that walks on one toe” paranaensis (yes that includes all birds), tragic second place of the previous round
- Limusaurus “are you sure that’s even a theropod” inextricabilis, which started out like normal little baby theropods before losing their teeth and becoming quasi-ornithomimid beaked herbivores, and its fellow Elaphrosaurines
- Noasaurids are also the closest relatives of Abelisaurs, which should be worth extra brownie points
And Berthasaura itself was no slouch either! In addition to being arguably The Most Ornithopod of any theropod (vote for wacky convergent evolution!), it evolved its toothlessness independently of the Elaphrosaurines, and was toothless its entire life! Friggin Noasaurs don’t even do toothlesness the same way twice apparently. Berthasaura also holds the distinction of being the second ever toothless non-ceolosaurian theropod to be described, and it had a nearly complete skeleton! Berthasaura was an ornithomimid before ornithomimids became cool (or even existed), an early-cretaceous throwback to Shuvosaurids, the first of a long line of weirdo theropods. Peak dinosaur, 9/10.
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Meanwhile Ceratosuchops is what, a Baryonychine with a horn on its head? Boo, unoriginal, 4/10. The horn ain’t even that big. It’s only known from some fragments of a skull (again: compare to Berthasaura’s remarkably complete skeleton) and in all honesty I’m just tired of Spinosaurs at this point. I couldn’t even keep track of whatever Spinosaurus drama was happening back when I was deep in my early Covid paleo hyperfixation and I'm kinda scared to check in on it. Apologies to Darren Naish, but I’ve had a petty grudge against spotlight-stealing Spinosaurs since like the third post-2014 Spinosaurus paper and it sure as hell-herons ain’t going away now. Sure, Ceratosuchops was a heron-analogue with a cool name, but it’s not even a proper heron mimic. If you want some real convergent evolution, vote for Berthasaura. 
Am I deliberately skimping on Baryonychine facts due to a petty grudge against the most famous member of the family? Yes definitely absolutely. They get enough attention as is. And what do they have that Noasaurs don’t? Weird teeth and an aquatic diet? See Masiakasaurus. Big fore-claws? See Noasaurus. Large size? Overrated, and Deltadromeus might be a Noasaur so they even have that covered. Sail-backs and a semiaquatic lifestyle? That’s Spinosaurus bias talking, vote for Bajadasaurus or Annakacygna instead. Spinosaurs may be fan-favorite weirdo dinosaurs, but I think that Noasaurs were objectively weirder and deserve to advance in the polls. Vote Berthasaura for a weirder, wackier theropod (and a way to unload that pent-up anti-Spinosaurus grudge, if you like)
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thxnews · 1 year ago
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Top Virtual Currency Platform: DMM Bitcoin Leads
  Unveiling the Ranking: Top Exchanges for Virtual Currency Transactions
The Japanese information media, "Virtual Currency Magazine," operated by Review Co., Ltd., conducted a comprehensive survey to identify the best exchanges for cryptocurrency trading (仮想通貨取引). The results shed light on the top platforms preferred by men and women in their teens and older across Japan.   DMM Bitcoin Tops the Chart with Zero Transaction Fees Among the 93 participants surveyed in May 2023, a staggering 32.3% voted "DMM Bitcoin" as their number one choice. Notably, the key factor influencing their decision was the absence of any transaction fees. This major company's high name recognition and the attractive offer of receiving 2000 yen for opening a new account further propelled its popularity.   Coincheck and GMO Coin Secure Second and Third Positions Claiming the second spot, "Coincheck" gained favor among participants for its ability to enable cryptocurrency purchases with as little as 500 yen, along with no fees for account opening. Similarly, "GMO Coin" emerged as the third favorite, offering competitive fees, user-friendliness, and the trust instilled by its affiliation with the GMO Group.   More Choices for Crypto Enthusiasts "bitFlyer" and "bitbank" shared the fourth rank, both praised for their low fees and exceptional ease of use. Meanwhile, "BITPoint" earned the sixth position for its multitude of fee-free services, including transactions, deposits, withdrawals, and remittances. "Zaif" secured the seventh place, attracting users not only with its affordability but also its diverse selection of altcoins.  
Making Informed Choices Based on Fees
A prevailing sentiment among survey participants was the aversion to transaction fees, driving them to seek exchanges that minimize costs. With this insight, individuals considering virtual currency trading (仮想通貨取引) can confidently refer to the survey results to identify the most suitable platforms for their needs.  
Review Co., Ltd.: Providing Essential Information for Everyday Life
Review Co., Ltd. operates "Sublogg," an information site dedicated to enhancing daily life. Through various platforms like YouTube channels, owned media, and a personal gym, the company strives to deliver valuable content to its audience.  
About Review Co., Ltd.
Review Co., Ltd., located at GS Sakae Building 3F, Nagoya City, Aichi Prefecture, was established on January 5, 2022. As a web media operator, the company specializes in providing comprehensive and unbiased reviews of various products and services. With a team of experienced reviewers and industry experts, Review Co., Ltd. aims to help consumers make informed decisions by offering detailed analyses and evaluations. The company covers a wide range of categories including electronics, beauty and cosmetics, fashion, home appliances, travel destinations, restaurants, and more. They pride themselves on their commitment to delivering honest and reliable information to their audience. By conducting thorough research and testing procedures on each product or service they review, Review Co., Ltd. ensures that their content is accurate and trustworthy. Moreover, the company also offers a platform for consumers to share their own experiences through user-generated reviews. This interactive approach allows individuals to contribute their opinions while benefiting from the collective wisdom of others. Review Co., Ltd.'s dedication to transparency sets them apart as a reputable source for those seeking well-rounded assessments in today's saturated digital landscape.   Sources: THX News & Review Co., Ltd.   Read the full article
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deafeningeagleking · 5 months ago
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High-level Sorc/Wiz(or Cleric willing to spend a Miracle) can run (Greater) Anticipate Teleport and jump back home just before you arrive
Also I am not completely sold on Wizard omnipotence. I am sorry but I am bugged by "everyone" sweeping statement.
Here`s my test subject for caster omnipotence: Voidmind Half Stained Glass Golem Wereboar Crystalline Troll
Regeneration/acid over immunity to acid and to non-lethal damage
Immunity to everything that allows SR except Shatter and sonic(both of which are raw damage, but look above), to mind-affecting, to ability damage/drain and energy drain
+24(unless I mismathed) Fort save and, with Steadfast Determination, +18 Will(plus no nat1 Fort fail)
Shapechanger subtype that allows to reverse Polymorph-based effects as standard action
Can take Trollbane immunity as a feat
1/day (Su) 30ft cone of acid that stuns for 1d4+1 rounds, Fort DC 29 to negate if I didnt mismath
Enough treasure to be spent on a good bow and on Feathered Wings Fiendish Graft, which is (explicitly IIRC) allowed.
CR 13 precisely.
~~~
At higher CRs you can expend the encounter:
Couple Dretch Beguiler 1 / Fiend of Possession 5 / Fiend of Corruption 1. At 9 HD and +2 LA they are precisely within range of pre-Epic NPC Simulacrum. Each of them can provide +3 untyped to ability score and either +4 profane to ability or +5 equivalent of special qualities to bow, both of which can be readjusted at will. Also each of them alone has CR 9, which makes math trivial - 9+9=11, 11+13=14.
Voidmind-bound Illithids - there are 3 of them, and they can manifest powers from 5 miles away. Basic Midnight Augmentation + Bonus Essentia allows base Illithid to manifest Bestow Power for 9 pp granting 14 pp, I am pretty sure as levels go up there are better infinity engines. 2x Psion X and Psion X+2 come to group CR 11+X, or you could reshuffle them in different ways
A caster of their own. Ur-Priest has semi-unique accelerated spell progression(at slightly reduced slot capacity), but I think thinking around may bring other good opponent candidates.
Here is my adored CR 20 encounter:
4 Trolls, 2 Dretches each: 1 bow-hosted and 1 troll-hosted. Bow is Dragonbone Bone(2d8 damage, 140ft range increment) and arrows are Howling Dragonfang Serpentstongue(+1 (Ex) sonic damage, hybrid slashing/piercing damage). Uses one of free feats for proficiency with it. Bow Dretch in passive mode is +1 Eager Warning, for +2 untyped +5 insight on Initiative
2 Illithid Psions 5 and Psion 8, with P8 using (Mental Tap / Capacitor+Transducer) Psionic Tattoo of Schism and blasting/healing to hearts content while 2xP5 focus on alternately providing secondary fire support and running infinite PP engine. To repeat again, they are not here - they are sitting miles away in a scry-proof area, and use Voidmind Trolls as mediums for manifesting. Psion 8 may drop a Null Psi Field onto whichever Troll is within grapple distance of your casters.
Human Cleric 1(Magic, Planning, Rebuke Dragons) / Necromancer (Enhance Undead) 1 / X 1 / Human Paragon 2 / Ur-Priest 8 / Paragnostic Apostle(See through Veil) 1 with Practiced Spellcaster(Ur-Priest) putting CL=HD. Has DMM-Persisted Divine Power and Draconic Polymorph (Sand Giant). Has augmented all bows and natural weapons with Ghost Touch via Blink Dog Tooth. Has a Greater Spell-Storing Ring made by Chameleon with effective ability score 36 and Enhance Item feat(for +13 to DC of spells cast from it), filled by... Well, ;). Also he carries a Runestaff(1x Miracle, (4x) well, (: ) crafted by same and charged with Twin-Spellstaff of... Well, ;). For Miracle in particular, since he has Wis of 26, its DC is 40, nice and even - and he can Chain it; His classic opening is Baleful Polymorph(Toad). Also he has 5 Spell-Storing Arrows charged with Sudden Max Sudden Emp DMM Twin/Repeat Chill Touch, and Divine Defiance feat
2 Rebuke-Controlled Gem Dragons, Young Amethyst and Young Adult Sapphire. If you manage to kill them, he has spare in the dungeon but getting new ones will eventually require a dedicated raid.
6 Rebuke-Controlled Spellstitched Devourers, with one of Stitches being 2/day Wings of Flurry, made in Desecrate zone while temporarily(through Psy Reform) having full Corpsecrafter feat line, fed by non-augmented lycanthrope trolls for 13 HD. If you kill those, getting new ones is trivial but Spellstitching will require a dedicated trip
(Plague of Undead) Awakened Zombie Colossal Monstrous Scorpion. He is here to provide a DC 50 1d10 Con injury poison, which every arrow and claw is dipped in.
4 Trolls is CR 18, Ur-Priest plus Psion 8 is CR 17, 2x Psion 5 is CR 15, 15+17=18, 18+18=20.
If you plan to Dweomerkeeper for Supernatural then so is he, which loses him 2 Devourers, while still being to curb you with Defiance(which explicitly works against "spelllike effect").
~~~
Oops, due to reasons unknown, Crystalline Troll Regeneration is not bypassed by acid; It is bypassed by sonic and there is immunity to acid. Oh well, scrap that, use Half-Troll War Troll instead, individual CR 20
That night he dreamed. A duel between magicians makes a fascinating tale. Such tales are common—and rarely true. The winner of such a duel is not likely to give up trade secrets. The loser is dead, at the very least. Novices in sorcery are constantly amazed at how much preparation goes into a duel, and how little action. The duel with the Hill Magician started with a dream, the night after the Warlock's speech made that duel inevitable. It ended thirty years later. .... And in his sleep he concentrated, memorizing details. A narrow path curled up the hillside. Facts twisted, dreamlike. There was a companion with him; or there wasn't. The Warlock lived until he passed through the gate; or he died at the gate, in agony, with great ivory teeth grinding together through his rib cage. He woke himself up trying to sort it out. The shadowy companion was necessary, at least as far as the gate. Beyond the enemy's gate he could see nothing. A Warlock's Wheel must have been used there, to block his magic so thoroughly. Poetic justice? He spent three full days working spells to block the Hill Magician's prescient sense. During that time his own sleep was dreamless. The other's magic was as effective as his own.
Larry Niven's novelette "What Good is a Glass Dagger" isn't generally super well remembered; to the extent people think of it, it's in relation to the much more famous sequel, "The Magic Goes Away", which used magic as a metaphor for the oil and energy crisis.
(It's also one of the first stories to use the word "mana" to refer to magic power; it's still exotic enough that Niven italicizes it in the text. It's not the first ever, but I believe it's the actual source that RPGs drew on when they used that word.)
But this passage has always stuck with me. Wizard duels aren't flashy explosions of power. They're very careful maneuvering, with decades of prescience, and the winner is the one who best manages that careful maneuvering around their opponent's blind spots while creating blind spots for their opponent.
(There's a truism in D&D3.x that a level 13 wizard, with time to prepare, can kill anything that isn't preparing in return. And I feel like this story represents that concept really well, though the details are all different.)
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lesbunnian · 2 years ago
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Since Twitter might be dying, I'm gonna post my Blue Reflection Sun rambles here. This is a more in-depth discussion about the Blue Reflection Sun "Controversy" here that I have already made a shorter statement on my Twitter: here
TLDR: I still feel the same way but with more looking into it and taking in more opinions. I'm even MORE cautious.
But here we go.
For those of you who aren't aware cause it is a niche franchise, Blue Reflection is a Magical Girl RPG developed by Gust (the same developers of the beloved Atelier series) and published by Koei Tecmo in early 2017 that eventually had gotten an anime called Blue Reflection Ray and a sequel game called Blue Reflection Second light that came out in 2021.
It's a small franchise but it is a beloved one for many, many reasons. As a game series that prides itself on all female casts with in-depth emotional storytelling that explores the nuanced of a young girls life in ways most games and hell even anime ignore. It caught the eye of A LOT of women. Plus the magical girl market isn't even touched really in the gaming sphere unless you play a game based on an already living magical girl IP. But Blue Reflection was new and it handled it's emotional storytelling gracefully as well as having very heavy lesbian or at least bi coded things. (You can take the girls on dates in Second Light). So, of course, this attracted the girls and the gays (mostly there are of course cis male het fans of Blue Reflection) to the series and to love it. And the fact this niche franchise got not only 2 games but an anime is very impressive. After the release and subsequent great positive reception of Second Light alot of Blue Reflection fans (which I will now abbreviate to BR) we're looking forward to the future of the series. Including me.
My relationship with BR is a very positive one. I played and genuinely loved the first game and still have yet to watch Ray or even play second Light due to financial troubles and time management. Though I plan to. But ive beaten the first game 3 times over and nearly 100% it. So I'm a very loyal fan to BR. It was the first RPG I played to explore such themes in life and honestly it is one of my favorite games of all time. So you can imagine my excitement when I heard about Sun. A new game under the BR franchise. Of course, it diminished a bit when I heard it was a mobile game, as alot of niche mobile games never get sold to the west, but I was still interested and optimistic. Until, I saw an article mention the infamous thing-
'there is a male protag'
Now, again for the uninformed this isn't a big deal. Alot of jrpgs is male protag led. But for BR it is a BIG DEAL. as BR 1, Ray, and Second Light were entirely female lead casts. Cause the main theme of BR is female growth and development. It explores the nuances, day to day happenings, traumas, and more of a teenage girls life. Which, isn't new for the magical girl genre but it was new for the video game market. It was this that made BR so unique and beloved. That earned it it's audience that allowed BR to get not only a sequel but an anime. Besides Sun is not being developed by it's original maker Gust, it's being developed by DMM. Which I know little about so I shall not speak on them.
This sounds like the perfect pipeline to suddenly through in a harem whiteboard protagonist that every girl can use as a bouncing pad to grow from while being in love with him. Which, as you can expect from a series that original have well rounded female characters playing off of each other and learning to grow organically from their bonds, caused a large uproar from the fans. JP and western alike. Which surprised me, it's rare to see worldwide fanbases agree like this.
Now, I did mention that I have a bit of hope, cause it's not out yet and we can only tell how this male protag is handled. And many people outside of the BR community are calling the current fans 'stupid', 'overreacting', or even 'bigotted' for their freaking out. Which I also think is wrong. Cause we have a reason to be cautious. BR was a safe haven franchise for some. For WLW to see themselves and see their struggles either current or when they were younger being somewhat explored in a game. To see characters like them or hell, even be like me and see a game that encourages your femininity and tells you not to shy away from it. And any gender can really get attached to those themes. But of course, it really hits a chord with those fans. So of course they will be upset, of course they will feel alienated because after 2 games and an anime, Gust has built this IP that means so much to such a large marginalized group of people and seeing it suddenly fall into the norms of anime jrpg, or even worse MOBILE anime jrpg silliness hurts.
Now, I have hope. Why? Because Gust owns BR. and Gust writes men really really well. I feel like we all forget that half of the Atelier games also have male leads. Logy, Vayne, Felt, Razelux, and more. Those characters are good. And it's not like there are no men in BR at all. There are of course mentions of boyfriends, fathers, brothers, male teachers, etc. Also, there may be a twist with the protag that makes him more up to the girls level of characterization that makes up for it. Maybe he's trans? Maybe he's also just coming into a time to explore his feminine side? Who knows? Cause the game isn't out yet.
Of course, like I said, DMM is heading this project which still leaves me room for being worried. I love BR so,.so dearly and I wouldn't want to see this mobile title make it burst into flames. But I've already seen some fans who already have decided to not get the game, and even someone go as far to destroy their copies of BR 1 and Second Light. Which is NOT what you should do.
Personally, my move is this. Wait until Sun comes out, look out for the story and see how the protag is and if you think it's worth trying. Try the game (especially if it is free to play) but DO NOT use your money on it yet. Only use money when you can confirm that you like the protag and how they characterize and use him. If they do well, fall into it. If they fail, quit the game. Especially if the fabled "harem" route becomes a reality. You vote with your dollar people.
Now, remember everyone, we all love Blue Reflection, and we want more of the magic gust have us on 2017 and 2021. So we need to be willing to give them a chance to explore where to take BR but be critical when it is a way that takes away the magic we all loved. After all, BR reminded me that being a girl doesn't make me lesser or just a commodity for someone else's dreams.
Go on Reflectors!
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come-to-the-day · 5 years ago
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Ever heard of Kamigami no Asobi? Well if you have, you’re about to fall into something quite similar. But with less romance, more fighting. And a belly!
Ladies and gentlemen, here is a @luffywg submission: Namu Amida Butsu: Rendai Utena. (Or replace the : with a !). 
It was originally a DMM mobile/pc game in a similar vein to “Touken Rabu” (I don’t know what this thing is). It got adapted into an 11-episode anime. And... well the story is quite simple. Buddha (the original one, Siddhartha) is still fighting with Mara (an evil demon in Buddhism, embodiment of temptation and corruption) even in today’s modern age, and Mara has unleashed over the world things called “Vices” (or Afflictions in the original game), which are some sort of parasitic black goo taking over people with vices and turning them into black-goo monsters. To defeat the hordes of Mara, there is a “team” of heroes called the “Thirteen Buddhas” (or that people tend to call the “Buddha-Warriors” in reviews), and they are the main protagonists of this anime that feels like a reverse harem romance except I haven’t seen any romance yet. 
I don’t know more about the Thirteen Buddhas in the original religious/mythological material, so I can’t expand on them. Oh, and I forgot to tell you - of course all of the Buddhas are bishounen. All pretty boys, thin or muscular, with colorful hair, beautiful faces - some even looking like girls or little children. Yep, they made the Buddhas teenager fashion models. (Even though to be fair, they apparently have some sort of glamour or disguise that make them appear to the human eyes as old men and women). 
And there is this guy. He is not one of the Buddhas, but he is one of the deities, divinities and other spirits that assist the team. The official wiki for the game call him “Karuraten” (迦楼羅天), and he is based on the mythological being Karura (迦楼羅). Given that the anime character is called by both names in the episodes, I don’t know exactly the difference between them. Anyway, the mythological Karura is a semi-divine being from Buddhism in Japan. He is a half-bird half-man creature, in fact an “adaptation” of the hindu kind-of-deity Garuda. The mythological Karura is the deadly enemy of all the Nâgas, due to him having a diet of “snakes and dragons”, and being able to breathe fire (Karura, fire and air, the Nagas, water and earth). 
But the one in the anime rather eats the “vices” I talked earlier. As in... when a Buddha defeats one of the Vice, thus ending the “possession” and releasing the human under the black goo, a sort of red orb will float around, the Vice essence. Karura will eat it and digest it. 
In episode 9 of the anime, Mara unleashes an enormous attack on all of (Tokyo? I think?), with thousands of Vices everywhere. Karura fights with the Buddhas, however he eats so much that his usually flat belly quickly becomes round and “sticks out”. 
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gloriuspandablog · 6 years ago
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Thought on ShinkenRanbuSai2018
So I attended the ShinkenRanbuSai 2018 Chiba round on the 16th of December at 18.00 (The last round) and boys it was more than amazing. Everything you saw on the live streaming, the experience is actually 10 times better if you’re in the hall yourself. IT WAS SO FREAKING SPECTACULAR. Words really can’t describe the fun I have when I was in the hall. Please considered renting it when they released the archive delivery! it was simply one of the best day of my life. One of the most memorable scene for me was that Fucking Timeline song between Kogi and Mika. IHIFIHHGIHGdsa9ur4w I WAS CRYING MY EYES OUT THE ENTIRE song and the girl next to me’s probably be likes the hell is wrong with this guy. Seriously it was so emotional, the way Mario ad-lib by saying Okaeri to Ryo when Ryo was looking at him when the song started. It WAS HF)*GH*(SDGOH(IGPHDSG. I’m standing there crying one hand waving the penlight while the other hand using handkerchief to wipe my tears away lol I just miss them so much (especially since I also went to watch the Atsukashiyama 2018 Paris koen and saw Mario singing this song alone) The entire live is seriously joyful (I ran out of adjective to describe it XD).  And the added to the experience, after the live end and all of us went out of the hall there was this beautiful firework lighten up the sky in the area. Simply like celebrating the wonderful end to a wonderful live (I believe it was a firework from a CyGamesFest that was next door at Makuhari hall 1-8) seroiusly, please rent the DMM of this live. You’ll not be disappoint.
ps.I’m already planing for SRS2019 XD 
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vtucollegecodes-blog · 5 years ago
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vtu college usn codes belgaum region
The Visvesvaraya Technological University (VTU), Belagavi, Karnataka and Bangalore University have rescheduled the examination that was planned to be composed on 25th January 2018 in the wake of Karnataka Bandh over Mahadayi River issue, that is relied upon to upset typical life in the state. VTU has delayed the Post Graduate Theory test for MBA first Semester understudies from 25th January 2018 to fifth February 2018 while keeping the test time same as in the past – 2 PM to 5 PM. "Because of Karnataka Bandh, the PG hypothesis examinations planned on 25/01/2018 are deferred to Monday, 05/02/2018. The timings will stay unaltered." read the official round. The varsity has told the equivalent on its official site. Applicants who were to show up for VTU Exams can get to the equivalent at the beneath referenced url:
 Bangalore University has delayed the examination for its different UG and PG understudies, generally joined up with separation training courses. "In perspective on Karnataka Bundh, I Year/III Year BA/BSc/B Com/BBM (DCC/One Time Measure), II year MA/MCom (DCC), and PG DBA/DHRM/DMM/DHA (Regular/DCC) and so on, Examinations of January/February 2018 which are booked to be hung on 25.01.208 have been RESCHEDULED" The warning likewise expressed that there is no adjustment in the time, scene and different dates of the examinations. The official roundabout by Bangalore University can be gotten to at the accompanying url:
 Aside from the above Universities, some tuition based schools are accounted for to be closed on 25th January, tomorrow despite the fact that the training office has kept up that there is no official occasion because of Karnataka Bandh.
 Interior evaluation imprints will presently acquire significance for designing understudies of the Visvesvaraya Technological University from the 2018-19 scholarly year.
 In a round issued to schools not long ago, the college expressed that understudies should verify in any event 40% inside evaluation to be qualified to compose the semester examination. It additionally specifies that the base CIE (nonstop inner assessment) marks for down to earth/smaller than usual undertaking, entry level position, and specialized workshop ought to be half to be qualified to compose the semester examination. The individuals who don't score the base CIE imprints won't be qualified to compose the particular hypothesis and commonsense subject examinations. "The principals of universities must guarantee that such understudies are not permitted to compose tests in that subject, where CIE imprints are not exactly the base denotes," the roundabout expressed.
 Understudies who neglect to meet the criteria need to improve their CIE marks during the ensuing semester when the course is advertised.
 Satish Annigeri, Registrar (Evaluation) of the college said the new standard will be appropriate to understudies composing their first semester test from February. "The new framework plans to give more accentuation to inner appraisal and a significant number of the self-sufficient schools are as of now following this training. We don't need understudies to disregard the CIEs and spotlight just on the semester examination," he said.
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 The college has solicited schools to submit subtleties from the imprints scored by all understudies in interior appraisal. While 60% weightage is given to the semester examination, the staying 40% weightage is given for CIE. Before this, an understudy needed to score an aggregate of 40% in both semester-end test and CIE to pass.
 The move has gotten a blended reaction from understudies.
 Rahul M. Bogase, an understudy, stated, "It's a decent move as it will enable us to concentrate more on our inward appraisal. We frequently will in general give less significance to it."
 In any case, Sujaya S., another understudy, stated, "Prior, we had the alternative to make up in the semester-end test in the event that we had not done well as the year progressed. With this, numerous BENGALURU: The specialists of Visvesvaraya Technological University (VTU) Belagavi are in a bad position again as the examination led for fourth semester structural building paper on Friday had been released multi day before the tests, it was found on Saturday.
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straycatboogie · 2 years ago
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2022/08/18 English
BGM: 坂本真綾 "バイク"
Today I worked early. This morning was tough for me again. I could find no reasons. Just I worried that I hadn't slept well, and I was confused because everything I was concerned about could be the reason for the mistakes I would do. But I couldn't quit my job so I went to my workplace. Then, my body started moving naturally as usual and my thought also changed dramatically. A serious personality in me started working, and confidence came to my mind... no, I didn't have any confidence. That another personality that had been built by the experiences of doing this job over 20 years exactly supported me. Therefore I could do today's work.
You might think that I am weird because of another personality. But I am that kind of person, and that's all. Usually, I look for some nasty videos on the DMM site. But when I started reading books like Salinger or wearing my company's uniform, the personality that had been built by taking and reading so many books or working hard in the past days starts appearing. It's like Ryo Saeba, the main character of "City Hunter". It's strange but cool, so I accept this strangeness as this kind of thing can happen in this world.
I let another personality do my work, and at lunchtime, I took my lunchbox. I read some responses from my friends about the anxiety I had written on LINE. And I thought that this must be happiness. My friends exactly support me (so I am never lonely). I can eat lunch and I have my job. So I can feel that I am glad to be alive... this must sound weird, but I might accept it if a person who came from "Matrix" said, "TBH all of your life was just a dream". My current life is completely different from my past miserable life. Or I should say this life is a miracle.
At night, I attended two online meetings on ZOOM. The one was about archeology. The host spoke very smoothly and showed his rich knowledge, so I could enjoy it even if I was just an amateur. Another was the one by Facebook's language exchange group. Tonight we talked about our hometowns and experiences of traveling. I have rarely gone to another place and enjoyed an impressive trip, but I want to go to Hawaii if possible. I want to know two faces of Hawaii. The one is for tourists, and the another is just for residents. This must be the influence of Yoshio Kataoka. But I have to save money... Money-go-round!
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a-dinosaur-a-day · 2 years ago
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Suskityrannus vs Maip
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Factfiles:
Suskityrannus hazelae 
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Artwork by Andrey Atuchin, written by @zygodactylus
Name Meaning: Hazel Wolfe’s Coyote Tyrant 
Time: 92 million years ago (Turonian stage of the Late Cretaceous) 
Location: Moreno Hill Formation, Zuni Basin, New Mexico 
When you follow the progress of paleontology long enough, you start to see things that were previously left undescribed actually get names and the respect they deserve - whether its the “putative screamer” Anachronornis or the “Zuni Coelurosaur” Suskityrannus, you’re sure to get a nice moment and a sense of satisfaction from it. Suskityrannus has been well known for a while due to it being featured in both When Dinosaurs Roamed America as well as Planet Dinosaur. Thought at various times to be a basal Coelurosaur or Tyrannosauroid, its official description placed it somewhat derived within Tyrannosaurs, showcasing the evolution of the Tyrannosaur group as it transitioned from the smaller more speedy forms (like Suskityrannus) to the giant murder birds we know and love later in the Cretaceous. In fact, Suskityrannus lived in an ecosystem that highlighted its changing world, with many early representatives of the later iconic North American Cretaceous ecosystems showing up in early forms in Moreno Hill. Suskityrannus was about one meter tall and three meters long, and already had many adaptations known from later tyrannosaurs. In the forested coastal ecosystem at Moreno Hill, Suskityrannus would have been neighbors with Zuniceratops, Nothronychus, Jeyawati, ankylosaurs, fish, and turtles. 
Maip macrothorax
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Artwork by @i-draws-dinosaurs, written by @zygodactylus
Name Meaning: Long-chested Shadow of Death 
Time: 72 to 66 million years ago (Maastrichtian stage of the Late Cretaceous) 
Location: Chorrillo Formation, Patagonia, Argentina 
Megaraptors, a group not even really understood a few decades ago, just keep having more and more interesting members added to this group - Maip, a recent addition known from many bones of the trunk and tail, help fill out more of this picture with remains not known from other Megaraptors, and als having the most complete Megaraptor skeleton known. Maip was also interesting in having a very long, thick torso, leading to its specific name. It probably reached 9 to 10 meters in length in life, making it the largest Megaraptor known (literally reaching carcharodontosaurid size), and it may indicate that megaraptors rose to high-level predator status as other top predators went extinct in the region. It had a respiratory system similar to modern birds, with unidirectional air flow, much like other Saurischian dinosaurs. Living in southernmost South America, Maip would have had to deal with a variety of harsh climates, and may have been covered in feathers in order to keep warm. In addition to mosasaurs, snakes, turtles, mammals, fish, and frogs, Maip lived with other dinosaurs such as Nullotitan, Kookne, Yatenavis, and Isasicursor. 
DMM Round One Masterpost
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courage-a-word-of-justice · 7 years ago
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Cardcaptor Sakura: Clear Card-hen 1 | Gakuen Babysitters 1 | Idolish7 3 | Zoku Touken Ranbu Hanamaru 1 | Karakai Jouzu no Takagi-san 1 | Miira no Kaikata 1 | Death March 1
The debuts for the winter season keep coming, but we’re almost at the end of them with this post.
Cardcaptor Sakura: Clear Card 1
Note I don’t have any prior experience with Cardcaptor Sakura aside from 1 volume of manga and watching the show in passing while other people were watching it, plus knowing about a few spoilers and the show’s reputation as a seminal magical show show…then in more recent days, I finished 2 episodes of it (in fact as of the day I’m typing this, I finished episide 2 today!).
This OP makes Sakura look like later-stage Sailor Moon, and I think that’s the point.
Where did the bear in Syaoran’s hand go when Sakura hugged him?
Eriol! I don’t really know much about him, and I knew I should’ve known about him before starting this, but…it was a bit of a shock to see a character I technically haven’t seen the debut of with my own eyes.
I get the feeling these are the “two bears” from the prologue OVA…
Emails! In the world of Cardcaptor Sakura! Wow, I feel old…and I didn’t even grow up with her.
Hot dang! Gimme dat bishie (Yue)! I knew he was coming, but…I still don’t really know how he came to be!
Wow, this Yamazaki kid spouts such rubbish! I’m looking forward to seeing him in the main series now.
It’s pretty obvious I need to watch the original before understanding this fully, so I’m putting it on hold.
Gakuen Babysitters 1
I’m here for my Ume and Nishiyama. I’m not particularly good at dealing with kids, especially younger kids, but this doesn’t make me run for the hills either.
Ryuichi involves the kanji for “dragon” and Kotaro has the kanji for “tiger”.
That man with the hat is so not sketchy…
I’ve never heard of NAS before (but I have heard of NAZ through Idolish7).
That joke Saikawa told actually worked! These shows may all be middling this winter, but I’d be happy with even some of them on my docket. I’ve been pleasantly surprised more often than not that I haven’t found “stinker of the season” yet.
The comedy for this show’s really on point, although the overall design is a tad lackluster.
K-Kamitani?! Apparently Ume-chan’s character is Hayato Kamitani, so that’s how Ume got involved, so to speak. This sudden intro of 4 kids works on a story scale, but not in a way any person can process without pausing the video (or getting individual intros later).
Well, there are those individual intros I was asking for. Spoke too soon.
It’s actually kinda sad and quite telling how independent Kotaro is. (I still find it extremely hilarous Nishiyama – whose first name is Kotaro - didn’t voice Kotaro, although from a practical standpoint I understand why.)
Usaida has such bedroom eyes, it’s hard to ignore (because they make him look like En)! Dangit, I want my En back!
This brings back memories. My mum used to deal with kids all the time, and of course I was in the background for some of the shenanigans.
Dragon puppet symbolism, eh? (see the dotpoint a bit back about Ryuichi’s name)
As soon as this guy (who kinda looks like something out of Haikyuu) started demanding Taka come with him, I screamed. That character doesn’t seem very Ume, but…uh, it’s Ume. Gotta deal with it. Now that I listen to their voices properly though, Ume does have a “big bro” voice and Nishiyama a “earnest young man” voice.
Oh dear. Taka’s imprinted on me already, and I don’t even like boys that age.
I haven’t felt a genuine sense of danger from any of these winter shows until this one, so it seems like it’s one of the strongest debuts. Then again, CCS was my frontrunner before this and YuruCamp the second best, so I guess I can’t talk, eh?
Gah, I feel like I wanna cry now. That is a strong premiere!
I have a real problem with how anime tears come out in globs. Then again, I’m too much of a crybaby, as my notes can attest…so I guess no arguing here.
Should it be “Chairman” or “Chairwoman”???
Tsundere grandma. Now there’s something I thought I’d never think in my life…
Oh, I didn’t realise earlier but Taka = “hawk” and Hayato = “falcon man”. Animal jingoism at its finest!
Whoo, that was a real nice debut. I thought I was too old for this stuff, but it’s a keeper!
Idolish7 3
It’s a good thing I chose to cover episodes 1 – 2 so I won’t have to do them now.
I didn’t notice Nagi getting all huggy there with everyone in range (the first time, at least).
In case you don’t know from all the other idol shows, the centre is the one in centre stage. They’re often seen as the leader, so it’s a very important position.
This song can’t be anything but Monster Generation! Woohoo!
Wow, I haven’t seen one of those “watch from a distance” things in a while. Makes me nostalgic.
“Ichi” would probably refer to Iori, right? (He has the kanji for “one” in his name.)
Wowee, Nagi’s entendre…is really thick. Like pudding.
I agree, brothers can be so strange…
“…spoil me sometimes.” - Laying on the entendre thicker than custard here, Iori!
These boys are so into their Magical Kokona. I want in now.
Tamaki really is an En-chan…En-chan! Come back! (But why does Tamaki have no socks???)
These ED outfits are so elaborate! Ooh! Imagine a gender-swapped cosplay of them, that’s be great!
Who’s that on the edge of the ED video though? (You can see something hopping up and down.)
Zoku Touken Ranbu Hanamaru 1
Can we please just call this “Hanamaru 2” like Crunchyroll? “Zoku” just refers to a continuation…anyways, I got Hanamaru season 1 done last year while dealing with Katsugeki, so…here I come, sword boys!
Didn’t Hanamaru get a dub, by the way? Why would you dub this? For me to criticise it? The Touken Ranbu fanbase is kinda small…
W-Wait, did they just write Yams out of this season? Yams is the protag (if not a protag) here! What did Ichiki do now to deserve this???
It was getting too hard to jump through the proxies to play Touken Ranbu as of late, so I deleted my DMM account. Even still, the sword boys have multiplied since I left! Yikes!
Wow, unexpected 1st person bit there, Kashuu/Masuda. I thought I told the industry to stop doing that…
Exposition wave…I don’t need this wave, but I guess anime-only fans might. Carry on, Heshikiri.
So this multiple Konnosuke thing wasn’t a Katsugeki-only gag? Oh dear, my head’s spinning…
I don’t think I noticed, but Kashuu uses a brush (and not a specialty brush provided in the lid of nail polish). Probably because in Touken Ranbu, plastic isn’t much of a concept…
I still appreciate how Kashuu was this Saniwa’s starter. Makes me feel warm and fuzzy for my own TR days…
Photos are a nice way to recap. After all, 1 picture speaks 1000 words.
Wow, Shishiou’s a real chibi compared to these tachi. But Shishiou’s a tachi too…
Dang, I’m jealous. These bros were around when I was a TR player, and I missed ‘em! Dang Kebishii drops!
So that thing really is a nue. I could never see it on Shishiou’s card, y’know.
Hmm…considering the bros are new swords, the Saniwa’s strategy is to level up them up using the younger bro as leader (remember, the leader gets more experience). I see…
A “pincer attack” is a V shape, so the description fits the Crane Wings formation…
I can’t say I wasn’t impressed by Akashi just then. Come to think of it, he didn’t have any battles in Hanamaru’s 1st season.
A double attack suits a pair like this, of course!
Oh my gosh, they even got two dfferent voice actors for the Konnosukes! LOL!
Hanamaru’s EDs kept changing and it seems like they’ll continue to change, eh? This one looks quite spiffy.
The style of this ED doesn’t look like Hanamaru at all. It was probably done by the original illustrator for the swords.
It’s a great return to form for Hanamaru! I’m sold!
Karakai Jouzu no Takagi-san 1
Another day, another long title…plus this show I would’ve passed on, if not for that resolution…
Michiko Yokote is on a lot of shows I watch. I don’t really know what her influence is, but it seems she’s genuinely competent at what she does.
So…uh, Gendo pose anyone?
I think the teacher is the best part of this. I’ve been a bit of Tonari no Seki-kun, and the pull of that is the sheer ludicrousness of what Seki does with his stuff. However, there didn’t seem to be any intervention aside from Yokoi (I think that was her name)…
Nishikata’s reactions are just way too easy to read…
Well, that was okay, but it’s definitely a show to binge all at once. On to the “on hold” pile it goes.
Wait, but they missed a segment (the 100 yen segment). Gotta skip forward…
I didn’t get any laughs out of that show at all, but it’s still a decent school SoL.
How to Keep a Mummy 1
I have absolutely no experience with this manga, mind you…aside from seeing this tiny mummy on Comico…
Wow, if the mummy can fit in his shoe…how big is it?
The translation of “ready” is surprisingly ganbaru, and there’s a “but” mentioned in the Japanese title missing from the English. Also, “ready” has sexual connotations I’d rather not pair with a tiny mummy…I’d say the translation of the episode title should be something more along the lines of “White, Round, Small, Very Wimpy But [Also] Tries Its Hardest” (“It” being the mummy and not Pennywise…).
Is Dracula even public domain right now? (Does anyone care about the intellectual property of a classic vampire novel anyway? Because I sure don’t.)
Can we please start making jokes about how Sora’s daddy got him a mummy? It may seem childish, but I’m tempted to now.
This mummy is so adorable, I think it even beat out the kids from Gakuen Babysitters! Geesh, I’m spoilt this season! It completely set off my moe senses, and I don’t even have any!
It imprinted on him! Oh wow!
The mummy doesn’t even have a mouth…how can it spit things-oh wait. That’s the joke, isn’t it?
Come to think of it, crybaby characters ae few and far between. However, between this and Devilman…er, Crybaby…they’ve suddenly become popular…I guess?
It’s like a harem, only it’s between a dog and a mummy. Why I never…
One of the best things about anime is that you can learn about other cultures through the things included offhandedly…like that molokhiya thing that Sora mentioned. Apparently it’s a Jewish vegetable of some sort.
Do mummies get jet lag too? I was just thinking how Comico stories, with their full colour and yet simple design (to allow for downward scrolling and intake by the eyes) are perfect for anime.
I listened to the show with volume for once…because Tazuki seems to be the guy voiced by Keisuke Koumoto…and I think I was on the money there. Plus, Sora’s VA really sells the delivery of jokes (although he seems to be voiced by a woman…?)!
Yamanba…like Yamanbagiri’s namesake. The mountain hag, right?
Yep, I was right on the money with Tazuki being Koumoto. Kamitani Tazuki, it seems his name is…
This dance ending’s kind of cute, too. It’s a keeper!
Death March 1
(looks at title just above this dotpoint) C’mon. There’s no way I’m going to repeat “Death March to the Parallel World Rhapsody” over and over again for at least 11 or 12 episodes…by the way, I’m here because I was reading a KonoSuba novel and saw an ad for this, just in time for the anime…
“SADA”, my butt…
I love how they almost replicated Windows 8 in this show. Or is it 7, or 10? They don’t show the taskbar, which is the main visual difference between 8 and 10, but either way the Windows replication without being sued is really something…
This OP’s gonna make me dizzy someday…
Classes, eh? So that means Suzuki’s working with an OOP language. Plus you can see Cortana on the computer as the mention of classes goes by, meaning that person’s on Windows 10.
UML.
By the way, Satou is a fairly common name in Japan…at least to my knowledge. But Suzuki is a pretty common one, too, hence the mistake.
The client? Unless Suzuki is referring to the client as in the program, it could also mean the client as in the person/group who wants the game made. Considering what he says though involving a call, it’s probably the latter.
That’s the second show with a lost kid in the first episode. It seems a bit trite, don’tcha think?
According to his phone map (flip phone!), he’s in Akihabara.
FFL…eh? Google says there are multiple Final Fantasy games for Android, meaning I’ve probably thinking of Fire Emblem Fates (which doesn’t match), and there’s no such thing as Final Fantasy 50 (L in Roman numerals) yet.
That’s the second time they mentioned work/daily life being a death march. Can we not???
Come to think of it, Suzuki looks like Nobuaki (King’s Game), which doesn’t bode well for either show.
Apparently you can get Facebook Messenger for Windows 10, which I didn’t know…
“…being a corporate slave.”
C’mon! This ain’t the Animatrix, but still, if you’re trying to make stuff look technological, at least make it look a bit better.
Third time they’ve mentioned “death march”.
It might just be Houseki no Kuni’s fault, but this CGI is really janky.
Welllll…at least it looks like a game.
Welllllllll…at least they knew where to put their money for some sakuga…
This running through fields scene is either a homage to Every Anime Opening ever, or Pokémon. I distinctly remember it being in Emerald’s opening animation, at least.
Dude, if you want to look for a wyvern, do it from the ground where you won’t get injured, dumb Satoo.
Does this look a lot like Berserk (2016) with all its CGI knights…or is that just me?
Zena…? I might be showing how old I am with this (or how much I scour the internet), but…by any chance, do you mean this gal instead?
I think I’ve had enough of this flip for now, so I’m putting it on hold.
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magzoso-tech · 5 years ago
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Blockchain security startup CoolBitX raises $16.75 million Series B round
New Post has been published on http://rebrand.ly/cbihqie
Blockchain security startup CoolBitX raises $16.75 million Series B round
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CoolBitX, a blockchain security startup based in Taiwan, announced today it has raised $16.75 million in Series B funding, led by returning investor SBI Holdings, a Japanese financial group.
Korean cryptocurrency exchange Bitsonic, Monex Group, another Japanese financial group, and Taiwan’s National Development Fund also participated.
Founded in 2014, CoolBitX makes two products. One is CoolWallet S, a Bluetooth-enabled hardware wallet for cryptocurrency. The other is called called Sygna, a solution created to help virtual asset service providers (VASPs) become compliant with a new rule passed last year by the Financial Action Task Force (FATF).
Referred to as the “travel rule,” it is meant to prevent money laundering and the financing of terrorist acts by requiring virtual asset service providers to collect personally identifiable information (PII) from customers during transactions. All virtual asset service providers in FATF member countries need to comply by June.
With its new funding, CoolBitX plans to expand Sygna’s presence beyond the Asia-Pacific region. The startup says that 12 cryptocurrency exchanges have already signed memorandums of understanding with it and are currently using or testing Sygna, including SBI VC Trade, Coincheck, Bitbank, DMM Bitcoin, BITpoint, MaiCoin, BitoPro and Ace.
CoolBitX founder and CEO Michael Ou told TechCrunch in an email that Sygna’s deployment helps differentiates it from competitors like Shyft and Ciphertrace, which also offer travel rule compliance solutions, because it has been tested and proven by users.
“In addition, Sygna ensures that VASPs can quickly comply with new regulations with minimal disruptions to their day-to-day operations,” he added. “By focusing on seamless user experience, maximum security during the transmission of data, Sygna aims t facilitate the mainstream adoption of the crypto currency.”
In a press statement, SBI Holdings president and CEO Yoshitaka Kitao said, “As one of the early investors in CoolBitX, SBI Holdings is happy to see the breakthroughs made by the CoolBitX team to drive cryptocurrency adoption forward. As such, we are delighted to participate in our second tranche of investment in CoolBitX. The borderless nature of digital assets requires a solution that isn’t bound by geographical boundaries and we are proud to partner with CoolBitX on their journey to bring a secure and easy-to-implement system to the world.”
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seomiamiseo · 5 years ago
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The Economics of Link Building
Posted by Alex-T
Life has taught me that good things should be expensive — especially when it comes to any type of digital marketing services. If you’re not an expert, you can end up getting something far from what you’ve been expecting.
Here’s an example of “the best mascot image you can get for your event” that I paid for when organizing one of our first Digital Olympus events:
Just for reference, this is how our mascot looked originally:
My point is, just like working with freelance designers, hiring SEO consultants is only safe when you know exactly what you need and can control every step of the contract. This both relates to the scope or work and the price of contract.
I get really confused when I hear that the price of an average SEO agency contract starts at $1k USD. This number was first shared by Rand Fishkin in 2012 when he asked 600 agencies about their typical rates. Later, in 2018, that same number was published by Ahrefs when they did a similar survey.
As an SEO practitioner, I’m a bit disappointed with the stability of rates, but what bothers me the most is that this rate doesn’t really include link building. I can hardly imagine a successful SEO campaign for an SMB site without acquiring links. To back up my statement with some numbers, I’d like to mention Ross Hudgens' claim that acquiring a good link on a top-notch site should cost $1k USD. Ironically, that’s the whole budget of an average SEO contract.
But to be honest, I don’t quite agree with those rates even though I truly respect the opinion. It doesn’t seem that realistic at scale: if you want to build 10 links, it would cost you $10k, a hundred links, $100k etc. That’s just plain impossible for the majority of companies. Don’t get me wrong, I would LOVE to work with those rates, but I can hardly imagine a business willing to pay one hundred thousand dollars for one hundred links. And to be completely fair, in some niches even a hundred links won’t move the needle.
See for yourself. Here’s one of our clients who thought that 100 links would help them:
And here’s what’s been going on with their organic traffic coming back to their blog from the links that we built:
To give you some context for their SEO situation, this client also wanted to rank for keywords related to link building. Below you can see one of my favorite examples of how fierce the competition is in the niche where people want to rank for such a generic term as “link building”:
This screenshot is screaming a simple fact out loud: you need to have at least 2,000 referring domains to outrank the pages that are currently in the top. Remember the link building rates that I’ve just named? How much would such work be worth? Looks like you might need a new round of investments if a rate per link remains at $1k USD.
Now, look, I feel for you. Link building should be affordable for SMB sites because what’s the point in getting into it if the game’s been fixed to begin with? In this post, I’ll show you that link building shouldn’t cost an arm and a leg, and even a small site can do it with enough dedication put into solving the issue. I’ll walk you through some of the most popular link building strategies and explain why some of them aren’t economically attractive. And I’ll explain the costs of certain options (or in other words, why the hell does your link builder charge you so much?) and show you what benefits they can offer your business.
Link building landscape: Email outreach strategy to rule them all
Some time ago, I had quite a long flight to Bali where I was speaking at the DMMS conference. I had a chance to watch a few movies including Tolkien, who was among my favorite authors growing up. Sadly, the movie had a weak plot that doesn’t really begin to explain how Tolkien came to invent his own language. However, it did bring up something to do with link building, believe it or not. Connections that you build throughout your life impact you a great deal. Put “your site” in place of “you” in the last sentence and voilá — here’s my point. If you follow the wrong path, you’ll surround yourself with bad connections (and, using my link building metaphor, bad links).
I’m always keen to discuss things from a philosophical point of view, but let’s get practical for a moment. How can you build high-quality links that will bring the best SEO results and will still be affordable?
Even though there are tons of link building strategies, on a general note, you can narrow them down to a few:
Links that are acquired through email outreach 
First of all, let’s clear up on the terminology. I see any strategy that includes sending emails to other websites to negotiate the possibility of getting a link as email outreach. For instance, such well-known strategies as broken link building, building links through guest posting, scraping SERPs and then pitching your content to those sites, and many others. That’s all email outreach because they all involve pitching something to someone through emails. The only way in which some of those strategies are different from the others is that they require some sort of written content. For example, guest posting requires you to write a post — that’s obvious. This significantly increases the costs of work, and here we are, approaching the above-mentioned number of 1k USD. To be honest, guest posting is not my favorite strategy due to many limitations that it has (I’ll share them with you later in this post, so keep reading!)
Links from digital PR campaigns 
Even though this strategy also relies on sending emails, your recipients aren’t website owners but journalists. So, this strategy is quite harder to execute. They require newsworthy content, you should have the necessary connections, be able to pitch it to the journos etc. etc. Also, digital PR campaigns always cost 10X more than any traditional email outreach campaign. That’s just because they bring links from media outlets that have not only great SEO value, but also let your brand connect with a broader audience.
Paid links
I don’t like these types of links and I don’t recommend anyone to try to acquire them. But I feel that I can’t skip this point as, in reality, paid links are in high demand. Some marketers are always trying to find the shortcut and look for sites that sell links.
There aren't too many options out there when it comes to link building. Let me show you how some of the listed options aren’t economically right or simply won’t bring any solid SEO boost.
What are the pros and cons of each strategy?
Below you’ll find a quick sum-up of the most significant pros and cons of each strategy. It’s important to mention that here, at my agency, we only build links through email outreach as I believe it is by far the most cost-effective strategy. As of links built through digital PR, I used to do that, but in my experience, the results were not quite worth their significant costs.
Paid links
Let’s start with the tricky option — paid links. Here I’m talking about the links that you can purchase through sponsored content and that won’t be labeled with a special tag. I’m not going to talk about the ethical side of this strategy, as that would require a separate post. I just want to state that I know tons of sites that do it.
Pros:
It’s very fast. You can build as many links as you’d like. The only limitation is your budget.
Cons:
Sites that sell links do it at scale. At some point, they will be penalized by Google.
Consequently, if those links are risky, you’ll have to disavow them some time later.
Most likely there will be a tiny number of sites with exceptionally high domain ratings.
Digital PR link building
A few years ago, I was one of the biggest digital PR fans around, but time passed, and now I clearly see what kind of limitations this approach bears. Digital PR is an essential part of the promotion strategy for businesses that have recently established their brand and want to build trust with their audience. Plus, links from media outlets will automatically give Google’s a signal that your site is a trustworthy business. The only downside is that the majority of businesses don’t have a big fat budget for a proper digital PR campaign. Here’s a good post from Gisele Navarro that shares some extra angles on why brands do and don’t need digital PR.
Pros:
Getting links from media outlets will eventually grow your domain authority and give Google enough reasons to believe that your brand is trustworthy.
They make your brand more visible to a broader audience.
Showing to your potential clients that your brand was featured in The New York Times or on BBC is cool. Like, really cool.
Cons:
It’s very, very expensive. The costs for an average digital PR campaign start from $30k–$40k USD.
This strategy requires specific content which is why it gets so pricey.
It takes a few months to build such links — to ideate and execute the campaign, gather attention, get coverage, etc.
The price per link is very high. Normally it revolves around $1k USD.
Email outreach link building
I believe this to be the best link building strategy that fits nearly every business’ needs, especially if your goal is to start getting traffic to already existing pages. And to top it off, its cost per link is affordable even for small and medium-sized businesses.
Pros:
You can build links to nearly any page (including your commercial pages).
The price per link doesn’t go through the roof (it varies from $100 to $500 USD depending on the referring site’s domain quality)
A lot of link building agencies even allow you to buy one link (however, we aren’t within that tier as we prefer quality over quantity).
It allows you to build relationships with your industry peers.
It makes your brand more visible to your target audience.
It helps you get links from top-notch industry sites.
Cons:
Requires some special skills and knowledge (an average email has only an 8.5% open rate which makes it quite a hard practice).
Such links can’t be built overnight. However, the time they take is less than the PR-based links.
Such links have some hidden reputational risks (if you do it the wrong way, sending tons of outreach emails = being potentially seen as a spammer).
To sum it up, there are many reasons to believe that link building through email outreach is your to-go strategy if your main goal is to get more organic traffic from Google. The next big question is how many links you need and what it's going to cost you.
How to estimate the number of links you need
A few weeks ago, I was lucky to listen to Robbie Richards’ speech at the DMSS conference where he confirmed my link building formula. If you’re competing with a site with similar on-site characteristics (both sites are https, mobile-friendly, fast, Google considers them both a brand plus a few other factors) then, in order to outrank it in search, you need to keep in mind only two factors*:
Your domain’s authority should be circa the same number as of the pages that you want to outrank;
You should have the same or a bit more referring domains compared to the pages that currently outrank you.
*In particular cases, internal linking plays a huge role. Not that long ago, my good friend Joe Williams published a great post where he goes into more detail on the topic.
This formula might vary based on your estimated domain authority (DA) or on your domain rating (DR). If you have a higher domain score than the pages that you want to outrank, then you’ll just need fewer links. But if your DR is lower, you’ll need significantly more links, and that’s something you need to account for.
Here’s some context: let’s take a look at my own site. Digital Olympus is not doing very well in the SERPs because of its DR. On average, all sites that are ranking for search queries related to email outreach have a domain rating of 70–80, while our own site is only 56. So, this means that we need at least two times more links referring to our pages in comparison to the sites that are above us in search. For instance, to get this page to the top of search results for “email outreach,” we need to build around 200 links. As you can see from a screenshot below, the rest of the URLs have 100+ links, so we need to double that number to stand a chance:
Another approach to this situation would require us to calculate how many links we need to get the overall domain rating of 70. That’s around 250 links from sites with DR higher than 30 (I don’t consider sites that have smaller DR of good quality).
Once you know the necessary number of links to build, you should decide whether you’re capable of doing it on your own. I’m not trying to convince you to hire an agency, but if you’ve never done link building, it’s going to take around a year to set up the process and start building from 10–20 links a month, realistically speaking.
I don’t want to demotivate you, but such tasks are truly skill-demanding. A few years ago, I could barely build several links per month. So, if you have a budget and need links right away, it makes sense to hire someone to help you. The main reason why our clients hire us is that we’ve built relationships in the industry. We’re known, which allows us to build links fast.
What’s the right price for an email outreach link building campaign?
Different agencies have different rates when it comes to link building through email outreach. As a time-consuming strategy, it very much relies on the agency’s approach which is always unique even if it relies on the common practices. Some charge per campaign, some per link, and some would prefer to ask you to pay not less than a certain amount on a monthly basis.
For example, the people at LinksHero charge from $3k USD and promise to build around 5–15 links per month:
In case you want to pay as you go and don’t want to be bound by any monthly commitments, then DFYlinks.com is your best choice. Their link building services are highly recommended by such well-known experts as Cyrus Shepard, Ryan Stewart, and many others. DFYlinks sell guest post links and their cheapest option will cost you only $160 USD:
Another link building agency trusted by such industry experts as Ryan Stewart and Steven Kang is Authority Builders. Even though they don’t have a pricing page, I had a chat with their founder, Matt Diggity, and he said that their basic rate is $170–$180 USD.
If you’re wondering where my agency stands, we’re from a bunch that charge per number of acquired links, post-factum. I think it’s the best option for small and mid-size businesses, as it gives you more freedom and allows you to build links at your own pace.
Our rate is somewhere in the middle, even though the quality of our links is above average, as we’re getting our links from corporate and top-notch blogs. Plus, we don’t send mass emails so you won’t face any associated reputation risks. We’ve spent the last couple of years building relationships with people, so right now we’re simply reaching out to them instead of doing mass email blasts. For our services, we charge from $300 USD per link, so you can easily calculate your overall budget to build, say, a hundred links. However, we work only in the B2B niche — specializations are important to consider before you choose an agency.
So that’s the rundown on how much it costs to build links. Hopefully you should now be able to estimate your budget in order to build the desired number of links to your site. And let me just say this: for businesses that have already built some trust and visibility, getting even sixty new, quality referring domains can make all the difference and help them achieve sustainable organic traffic growth:
That’s a lot to take in, I know. But there’s more to talk about. For example, there are tons of hidden benefits to email outreach delivered the right way. Just stay with me, we’re getting there.
How to get more from every link that you earn
I love handmade email outreach link building as it allows you to do more than build links. You’re also building relationships that can help you move the needle far beyond link building alone.
People who are your link building partners today can organize a conference tomorrow and invite you to speak, which can allow you to become more visible within your niche. That’s not as rare as it may seem! And if you're curious, yes, I’m referring to our own experience: besides doing link building, we also run our own digital marketing conference Digital Olympus (which, by the way, will be next held in Krakow on April 5th 2020).
Another benefit worth mentioning is that the companies that you connect with during your email outreach link building campaign also invest in growing their businesses. As a result, the site that has a domain score of 50 might get it up to 70 in a few months. In other words, today you’re paying for something that might get much more valuable in the future, and that’s what makes email outreach link building epic!
Here's a list of sites from which we built links for one of our clients. You can see how their domain scores have grown since May 2019:
Start working on a link building profile that will rule them all!
Your next step is up to you, but in my experience, it’s important to start working on links as early as possible. Otherwise, there’ll be a huge gap between your site and your competitors who have been working on link building for a while.
Also, I know that the majority of businesses would like to run their link building campaigns in-house. Starting early gives you a leg-up to build your processes and test things. If you decide that it’s your way, please don’t follow the “best practices,” as 99% of them are infinitely outdated. Most of those strategies have been discontinued years ago in the link building community, and only rookies still fall for them.
The list of no-BS resources
If you’re looking for more information about doing DIY link building, here are a few useful posts that won’t turn you into a spammer who’s asking for a link because “they’ve been following another person’s blog for ages” (that’s a link builders private joke):
This post by Venngage explains how to find and reach out to people that have already shared your blog’s content.
This post shows the anatomy of great email outreach and explains why your emails have to be 100% personalized.
Here I’m sharing our very own approach to link building that we use to build links to Digital Olympus.
Tips from the industry’s best link building practitioners. Zero BS, tons of value.
This post will help you persuade your email outreach prospects to open and, what’s more, to reply to your emails. Even though Talia Wolf didn’t write this post specifically about email outreach copy, I found tons of really actionable tips in it to make my pitches irresistible.
The last bastion of value amid the many outdated link building strategies is broken link building, which you can read about in this extensive guide.
I use the points from this post to explain to my clients why link building takes time and why guest posting is not always the right way to go.
Conclusion
I’m not sure what else is there for me to say to convince you that email outreach is the way to do link building. And so I won’t try to convince you anymore — I’ll just sum up what I’ve told you already.
First of all, assess your situation and decide what’s more important for you at the moment: building links fast or building your own process of acquiring links in-house. If you decide in favor of the first option, calculate the number of links you need to build, estimate your budget, and find a reputable agency to help you out. And if you settle for the latter, get ready to spend some time on building relationships, mastering your outreach email copy, and streamlining creating valuable content.
But don’t worry — in the end, it’s all going to be worth it.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
via Blogger https://ift.tt/38NBtXr
0 notes
dentalimplant0 · 5 years ago
Text
The Economics of Link Building
Posted by Alex-T
Life has taught me that good things should be expensive — especially when it comes to any type of digital marketing services. If you’re not an expert, you can end up getting something far from what you’ve been expecting.
Here’s an example of “the best mascot image you can get for your event” that I paid for when organizing one of our first Digital Olympus events:
Just for reference, this is how our mascot looked originally:
My point is, just like working with freelance designers, hiring SEO consultants is only safe when you know exactly what you need and can control every step of the contract. This both relates to the scope or work and the price of contract.
I get really confused when I hear that the price of an average SEO agency contract starts at $1k USD. This number was first shared by Rand Fishkin in 2012 when he asked 600 agencies about their typical rates. Later, in 2018, that same number was published by Ahrefs when they did a similar survey.
As an SEO practitioner, I’m a bit disappointed with the stability of rates, but what bothers me the most is that this rate doesn’t really include link building. I can hardly imagine a successful SEO campaign for an SMB site without acquiring links. To back up my statement with some numbers, I’d like to mention Ross Hudgens' claim that acquiring a good link on a top-notch site should cost $1k USD. Ironically, that’s the whole budget of an average SEO contract.
But to be honest, I don’t quite agree with those rates even though I truly respect the opinion. It doesn’t seem that realistic at scale: if you want to build 10 links, it would cost you $10k, a hundred links, $100k etc. That’s just plain impossible for the majority of companies. Don’t get me wrong, I would LOVE to work with those rates, but I can hardly imagine a business willing to pay one hundred thousand dollars for one hundred links. And to be completely fair, in some niches even a hundred links won’t move the needle.
See for yourself. Here’s one of our clients who thought that 100 links would help them:
And here’s what’s been going on with their organic traffic coming back to their blog from the links that we built:
To give you some context for their SEO situation, this client also wanted to rank for keywords related to link building. Below you can see one of my favorite examples of how fierce the competition is in the niche where people want to rank for such a generic term as “link building”:
This screenshot is screaming a simple fact out loud: you need to have at least 2,000 referring domains to outrank the pages that are currently in the top. Remember the link building rates that I’ve just named? How much would such work be worth? Looks like you might need a new round of investments if a rate per link remains at $1k USD.
Now, look, I feel for you. Link building should be affordable for SMB sites because what’s the point in getting into it if the game’s been fixed to begin with? In this post, I’ll show you that link building shouldn’t cost an arm and a leg, and even a small site can do it with enough dedication put into solving the issue. I’ll walk you through some of the most popular link building strategies and explain why some of them aren’t economically attractive. And I’ll explain the costs of certain options (or in other words, why the hell does your link builder charge you so much?) and show you what benefits they can offer your business.
Link building landscape: Email outreach strategy to rule them all
Some time ago, I had quite a long flight to Bali where I was speaking at the DMMS conference. I had a chance to watch a few movies including Tolkien, who was among my favorite authors growing up. Sadly, the movie had a weak plot that doesn’t really begin to explain how Tolkien came to invent his own language. However, it did bring up something to do with link building, believe it or not. Connections that you build throughout your life impact you a great deal. Put “your site” in place of “you” in the last sentence and voilá — here’s my point. If you follow the wrong path, you’ll surround yourself with bad connections (and, using my link building metaphor, bad links).
I’m always keen to discuss things from a philosophical point of view, but let’s get practical for a moment. How can you build high-quality links that will bring the best SEO results and will still be affordable?
Even though there are tons of link building strategies, on a general note, you can narrow them down to a few:
Links that are acquired through email outreach 
First of all, let’s clear up on the terminology. I see any strategy that includes sending emails to other websites to negotiate the possibility of getting a link as email outreach. For instance, such well-known strategies as broken link building, building links through guest posting, scraping SERPs and then pitching your content to those sites, and many others. That’s all email outreach because they all involve pitching something to someone through emails. The only way in which some of those strategies are different from the others is that they require some sort of written content. For example, guest posting requires you to write a post — that’s obvious. This significantly increases the costs of work, and here we are, approaching the above-mentioned number of 1k USD. To be honest, guest posting is not my favorite strategy due to many limitations that it has (I’ll share them with you later in this post, so keep reading!)
Links from digital PR campaigns 
Even though this strategy also relies on sending emails, your recipients aren’t website owners but journalists. So, this strategy is quite harder to execute. They require newsworthy content, you should have the necessary connections, be able to pitch it to the journos etc. etc. Also, digital PR campaigns always cost 10X more than any traditional email outreach campaign. That’s just because they bring links from media outlets that have not only great SEO value, but also let your brand connect with a broader audience.
Paid links
I don’t like these types of links and I don’t recommend anyone to try to acquire them. But I feel that I can’t skip this point as, in reality, paid links are in high demand. Some marketers are always trying to find the shortcut and look for sites that sell links.
There aren't too many options out there when it comes to link building. Let me show you how some of the listed options aren’t economically right or simply won’t bring any solid SEO boost.
What are the pros and cons of each strategy?
Below you’ll find a quick sum-up of the most significant pros and cons of each strategy. It’s important to mention that here, at my agency, we only build links through email outreach as I believe it is by far the most cost-effective strategy. As of links built through digital PR, I used to do that, but in my experience, the results were not quite worth their significant costs.
Paid links
Let’s start with the tricky option — paid links. Here I’m talking about the links that you can purchase through sponsored content and that won’t be labeled with a special tag. I’m not going to talk about the ethical side of this strategy, as that would require a separate post. I just want to state that I know tons of sites that do it.
Pros:
It’s very fast. You can build as many links as you’d like. The only limitation is your budget.
Cons:
Sites that sell links do it at scale. At some point, they will be penalized by Google.
Consequently, if those links are risky, you’ll have to disavow them some time later.
Most likely there will be a tiny number of sites with exceptionally high domain ratings.
Digital PR link building
A few years ago, I was one of the biggest digital PR fans around, but time passed, and now I clearly see what kind of limitations this approach bears. Digital PR is an essential part of the promotion strategy for businesses that have recently established their brand and want to build trust with their audience. Plus, links from media outlets will automatically give Google’s a signal that your site is a trustworthy business. The only downside is that the majority of businesses don’t have a big fat budget for a proper digital PR campaign. Here’s a good post from Gisele Navarro that shares some extra angles on why brands do and don’t need digital PR.
Pros:
Getting links from media outlets will eventually grow your domain authority and give Google enough reasons to believe that your brand is trustworthy.
They make your brand more visible to a broader audience.
Showing to your potential clients that your brand was featured in The New York Times or on BBC is cool. Like, really cool.
Cons:
It’s very, very expensive. The costs for an average digital PR campaign start from $30k–$40k USD.
This strategy requires specific content which is why it gets so pricey.
It takes a few months to build such links — to ideate and execute the campaign, gather attention, get coverage, etc.
The price per link is very high. Normally it revolves around $1k USD.
Email outreach link building
I believe this to be the best link building strategy that fits nearly every business’ needs, especially if your goal is to start getting traffic to already existing pages. And to top it off, its cost per link is affordable even for small and medium-sized businesses.
Pros:
You can build links to nearly any page (including your commercial pages).
The price per link doesn’t go through the roof (it varies from $100 to $500 USD depending on the referring site’s domain quality)
A lot of link building agencies even allow you to buy one link (however, we aren’t within that tier as we prefer quality over quantity).
It allows you to build relationships with your industry peers.
It makes your brand more visible to your target audience.
It helps you get links from top-notch industry sites.
Cons:
Requires some special skills and knowledge (an average email has only an 8.5% open rate which makes it quite a hard practice).
Such links can’t be built overnight. However, the time they take is less than the PR-based links.
Such links have some hidden reputational risks (if you do it the wrong way, sending tons of outreach emails = being potentially seen as a spammer).
To sum it up, there are many reasons to believe that link building through email outreach is your to-go strategy if your main goal is to get more organic traffic from Google. The next big question is how many links you need and what it's going to cost you.
How to estimate the number of links you need
A few weeks ago, I was lucky to listen to Robbie Richards’ speech at the DMSS conference where he confirmed my link building formula. If you’re competing with a site with similar on-site characteristics (both sites are https, mobile-friendly, fast, Google considers them both a brand plus a few other factors) then, in order to outrank it in search, you need to keep in mind only two factors*:
Your domain’s authority should be circa the same number as of the pages that you want to outrank;
You should have the same or a bit more referring domains compared to the pages that currently outrank you.
*In particular cases, internal linking plays a huge role. Not that long ago, my good friend Joe Williams published a great post where he goes into more detail on the topic.
This formula might vary based on your estimated domain authority (DA) or on your domain rating (DR). If you have a higher domain score than the pages that you want to outrank, then you’ll just need fewer links. But if your DR is lower, you’ll need significantly more links, and that’s something you need to account for.
Here’s some context: let’s take a look at my own site. Digital Olympus is not doing very well in the SERPs because of its DR. On average, all sites that are ranking for search queries related to email outreach have a domain rating of 70–80, while our own site is only 56. So, this means that we need at least two times more links referring to our pages in comparison to the sites that are above us in search. For instance, to get this page to the top of search results for “email outreach,” we need to build around 200 links. As you can see from a screenshot below, the rest of the URLs have 100+ links, so we need to double that number to stand a chance:
Another approach to this situation would require us to calculate how many links we need to get the overall domain rating of 70. That’s around 250 links from sites with DR higher than 30 (I don’t consider sites that have smaller DR of good quality).
Once you know the necessary number of links to build, you should decide whether you’re capable of doing it on your own. I’m not trying to convince you to hire an agency, but if you’ve never done link building, it’s going to take around a year to set up the process and start building from 10–20 links a month, realistically speaking.
I don’t want to demotivate you, but such tasks are truly skill-demanding. A few years ago, I could barely build several links per month. So, if you have a budget and need links right away, it makes sense to hire someone to help you. The main reason why our clients hire us is that we’ve built relationships in the industry. We’re known, which allows us to build links fast.
What’s the right price for an email outreach link building campaign?
Different agencies have different rates when it comes to link building through email outreach. As a time-consuming strategy, it very much relies on the agency’s approach which is always unique even if it relies on the common practices. Some charge per campaign, some per link, and some would prefer to ask you to pay not less than a certain amount on a monthly basis.
For example, the people at LinksHero charge from $3k USD and promise to build around 5–15 links per month:
In case you want to pay as you go and don’t want to be bound by any monthly commitments, then DFYlinks.com is your best choice. Their link building services are highly recommended by such well-known experts as Cyrus Shepard, Ryan Stewart, and many others. DFYlinks sell guest post links and their cheapest option will cost you only $160 USD:
Another link building agency trusted by such industry experts as Ryan Stewart and Steven Kang is Authority Builders. Even though they don’t have a pricing page, I had a chat with their founder, Matt Diggity, and he said that their basic rate is $170–$180 USD.
If you’re wondering where my agency stands, we’re from a bunch that charge per number of acquired links, post-factum. I think it’s the best option for small and mid-size businesses, as it gives you more freedom and allows you to build links at your own pace.
Our rate is somewhere in the middle, even though the quality of our links is above average, as we’re getting our links from corporate and top-notch blogs. Plus, we don’t send mass emails so you won’t face any associated reputation risks. We’ve spent the last couple of years building relationships with people, so right now we’re simply reaching out to them instead of doing mass email blasts. For our services, we charge from $300 USD per link, so you can easily calculate your overall budget to build, say, a hundred links. However, we work only in the B2B niche — specializations are important to consider before you choose an agency.
So that’s the rundown on how much it costs to build links. Hopefully you should now be able to estimate your budget in order to build the desired number of links to your site. And let me just say this: for businesses that have already built some trust and visibility, getting even sixty new, quality referring domains can make all the difference and help them achieve sustainable organic traffic growth:
That’s a lot to take in, I know. But there’s more to talk about. For example, there are tons of hidden benefits to email outreach delivered the right way. Just stay with me, we’re getting there.
How to get more from every link that you earn
I love handmade email outreach link building as it allows you to do more than build links. You’re also building relationships that can help you move the needle far beyond link building alone.
People who are your link building partners today can organize a conference tomorrow and invite you to speak, which can allow you to become more visible within your niche. That’s not as rare as it may seem! And if you're curious, yes, I’m referring to our own experience: besides doing link building, we also run our own digital marketing conference Digital Olympus (which, by the way, will be next held in Krakow on April 5th 2020).
Another benefit worth mentioning is that the companies that you connect with during your email outreach link building campaign also invest in growing their businesses. As a result, the site that has a domain score of 50 might get it up to 70 in a few months. In other words, today you’re paying for something that might get much more valuable in the future, and that’s what makes email outreach link building epic!
Here's a list of sites from which we built links for one of our clients. You can see how their domain scores have grown since May 2019:
Start working on a link building profile that will rule them all!
Your next step is up to you, but in my experience, it’s important to start working on links as early as possible. Otherwise, there’ll be a huge gap between your site and your competitors who have been working on link building for a while.
Also, I know that the majority of businesses would like to run their link building campaigns in-house. Starting early gives you a leg-up to build your processes and test things. If you decide that it’s your way, please don’t follow the “best practices,” as 99% of them are infinitely outdated. Most of those strategies have been discontinued years ago in the link building community, and only rookies still fall for them.
The list of no-BS resources
If you’re looking for more information about doing DIY link building, here are a few useful posts that won’t turn you into a spammer who’s asking for a link because “they’ve been following another person’s blog for ages” (that’s a link builders private joke):
This post by Venngage explains how to find and reach out to people that have already shared your blog’s content.
This post shows the anatomy of great email outreach and explains why your emails have to be 100% personalized.
Here I’m sharing our very own approach to link building that we use to build links to Digital Olympus.
Tips from the industry’s best link building practitioners. Zero BS, tons of value.
This post will help you persuade your email outreach prospects to open and, what’s more, to reply to your emails. Even though Talia Wolf didn’t write this post specifically about email outreach copy, I found tons of really actionable tips in it to make my pitches irresistible.
The last bastion of value amid the many outdated link building strategies is broken link building, which you can read about in this extensive guide.
I use the points from this post to explain to my clients why link building takes time and why guest posting is not always the right way to go.
Conclusion
I’m not sure what else is there for me to say to convince you that email outreach is the way to do link building. And so I won’t try to convince you anymore — I’ll just sum up what I’ve told you already.
First of all, assess your situation and decide what’s more important for you at the moment: building links fast or building your own process of acquiring links in-house. If you decide in favor of the first option, calculate the number of links you need to build, estimate your budget, and find a reputable agency to help you out. And if you settle for the latter, get ready to spend some time on building relationships, mastering your outreach email copy, and streamlining creating valuable content.
But don’t worry — in the end, it’s all going to be worth it.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
from https://dentistry01.blogspot.com/2019/12/the-economics-of-link-building.html
0 notes
deannanaylor · 5 years ago
Text
The Economics of Link Building
Posted by Alex-T
Life has taught me that good things should be expensive — especially when it comes to any type of digital marketing services. If you’re not an expert, you can end up getting something far from what you’ve been expecting.
Here’s an example of “the best mascot image you can get for your event” that I paid for when organizing one of our first Digital Olympus events:
Just for reference, this is how our mascot looked originally:
My point is, just like working with freelance designers, hiring SEO consultants is only safe when you know exactly what you need and can control every step of the contract. This both relates to the scope or work and the price of contract.
I get really confused when I hear that the price of an average SEO agency contract starts at $1k USD. This number was first shared by Rand Fishkin in 2012 when he asked 600 agencies about their typical rates. Later, in 2018, that same number was published by Ahrefs when they did a similar survey.
As an SEO practitioner, I’m a bit disappointed with the stability of rates, but what bothers me the most is that this rate doesn’t really include link building. I can hardly imagine a successful SEO campaign for an SMB site without acquiring links. To back up my statement with some numbers, I’d like to mention Ross Hudgens’ claim that acquiring a good link on a top-notch site should cost $1k USD. Ironically, that’s the whole budget of an average SEO contract.
But to be honest, I don’t quite agree with those rates even though I truly respect the opinion. It doesn’t seem that realistic at scale: if you want to build 10 links, it would cost you $10k, a hundred links, $100k etc. That’s just plain impossible for the majority of companies. Don’t get me wrong, I would LOVE to work with those rates, but I can hardly imagine a business willing to pay one hundred thousand dollars for one hundred links. And to be completely fair, in some niches even a hundred links won’t move the needle.
See for yourself. Here’s one of our clients who thought that 100 links would help them:
And here’s what’s been going on with their organic traffic coming back to their blog from the links that we built:
To give you some context for their SEO situation, this client also wanted to rank for keywords related to link building. Below you can see one of my favorite examples of how fierce the competition is in the niche where people want to rank for such a generic term as “link building”:
This screenshot is screaming a simple fact out loud: you need to have at least 2,000 referring domains to outrank the pages that are currently in the top. Remember the link building rates that I’ve just named? How much would such work be worth? Looks like you might need a new round of investments if a rate per link remains at $1k USD.
Now, look, I feel for you. Link building should be affordable for SMB sites because what’s the point in getting into it if the game’s been fixed to begin with? In this post, I’ll show you that link building shouldn’t cost an arm and a leg, and even a small site can do it with enough dedication put into solving the issue. I’ll walk you through some of the most popular link building strategies and explain why some of them aren’t economically attractive. And I’ll explain the costs of certain options (or in other words, why the hell does your link builder charge you so much?) and show you what benefits they can offer your business.
Link building landscape: Email outreach strategy to rule them all
Some time ago, I had quite a long flight to Bali where I was speaking at the DMMS conference. I had a chance to watch a few movies including Tolkien, who was among my favorite authors growing up. Sadly, the movie had a weak plot that doesn’t really begin to explain how Tolkien came to invent his own language. However, it did bring up something to do with link building, believe it or not. Connections that you build throughout your life impact you a great deal. Put “your site” in place of “you” in the last sentence and voilá — here’s my point. If you follow the wrong path, you’ll surround yourself with bad connections (and, using my link building metaphor, bad links).
I’m always keen to discuss things from a philosophical point of view, but let’s get practical for a moment. How can you build high-quality links that will bring the best SEO results and will still be affordable?
Even though there are tons of link building strategies, on a general note, you can narrow them down to a few:
Links that are acquired through email outreach 
First of all, let’s clear up on the terminology. I see any strategy that includes sending emails to other websites to negotiate the possibility of getting a link as email outreach. For instance, such well-known strategies as broken link building, building links through guest posting, scraping SERPs and then pitching your content to those sites, and many others. That’s all email outreach because they all involve pitching something to someone through emails. The only way in which some of those strategies are different from the others is that they require some sort of written content. For example, guest posting requires you to write a post — that’s obvious. This significantly increases the costs of work, and here we are, approaching the above-mentioned number of 1k USD. To be honest, guest posting is not my favorite strategy due to many limitations that it has (I’ll share them with you later in this post, so keep reading!)
Links from digital PR campaigns 
Even though this strategy also relies on sending emails, your recipients aren’t website owners but journalists. So, this strategy is quite harder to execute. They require newsworthy content, you should have the necessary connections, be able to pitch it to the journos etc. etc. Also, digital PR campaigns always cost 10X more than any traditional email outreach campaign. That’s just because they bring links from media outlets that have not only great SEO value, but also let your brand connect with a broader audience.
Paid links
I don’t like these types of links and I don’t recommend anyone to try to acquire them. But I feel that I can’t skip this point as, in reality, paid links are in high demand. Some marketers are always trying to find the shortcut and look for sites that sell links.
There aren’t too many options out there when it comes to link building. Let me show you how some of the listed options aren’t economically right or simply won’t bring any solid SEO boost.
What are the pros and cons of each strategy?
Below you’ll find a quick sum-up of the most significant pros and cons of each strategy. It’s important to mention that here, at my agency, we only build links through email outreach as I believe it is by far the most cost-effective strategy. As of links built through digital PR, I used to do that, but in my experience, the results were not quite worth their significant costs.
Paid links
Let’s start with the tricky option — paid links. Here I’m talking about the links that you can purchase through sponsored content and that won’t be labeled with a special tag. I’m not going to talk about the ethical side of this strategy, as that would require a separate post. I just want to state that I know tons of sites that do it.
Pros:
It’s very fast. You can build as many links as you’d like. The only limitation is your budget.
Cons:
Sites that sell links do it at scale. At some point, they will be penalized by Google.
Consequently, if those links are risky, you’ll have to disavow them some time later.
Most likely there will be a tiny number of sites with exceptionally high domain ratings.
Digital PR link building
A few years ago, I was one of the biggest digital PR fans around, but time passed, and now I clearly see what kind of limitations this approach bears. Digital PR is an essential part of the promotion strategy for businesses that have recently established their brand and want to build trust with their audience. Plus, links from media outlets will automatically give Google’s a signal that your site is a trustworthy business. The only downside is that the majority of businesses don’t have a big fat budget for a proper digital PR campaign. Here’s a good post from Gisele Navarro that shares some extra angles on why brands do and don’t need digital PR.
Pros:
Getting links from media outlets will eventually grow your domain authority and give Google enough reasons to believe that your brand is trustworthy.
They make your brand more visible to a broader audience.
Showing to your potential clients that your brand was featured in The New York Times or on BBC is cool. Like, really cool.
Cons:
It’s very, very expensive. The costs for an average digital PR campaign start from $30k–$40k USD.
This strategy requires specific content which is why it gets so pricey.
It takes a few months to build such links — to ideate and execute the campaign, gather attention, get coverage, etc.
The price per link is very high. Normally it revolves around $1k USD.
Email outreach link building
I believe this to be the best link building strategy that fits nearly every business’ needs, especially if your goal is to start getting traffic to already existing pages. And to top it off, its cost per link is affordable even for small and medium-sized businesses.
Pros:
You can build links to nearly any page (including your commercial pages).
The price per link doesn’t go through the roof (it varies from $100 to $500 USD depending on the referring site’s domain quality)
A lot of link building agencies even allow you to buy one link (however, we aren’t within that tier as we prefer quality over quantity).
It allows you to build relationships with your industry peers.
It makes your brand more visible to your target audience.
It helps you get links from top-notch industry sites.
Cons:
Requires some special skills and knowledge (an average email has only an 8.5% open rate which makes it quite a hard practice).
Such links can’t be built overnight. However, the time they take is less than the PR-based links.
Such links have some hidden reputational risks (if you do it the wrong way, sending tons of outreach emails = being potentially seen as a spammer).
To sum it up, there are many reasons to believe that link building through email outreach is your to-go strategy if your main goal is to get more organic traffic from Google. The next big question is how many links you need and what it’s going to cost you.
How to estimate the number of links you need
A few weeks ago, I was lucky to listen to Robbie Richards’ speech at the DMSS conference where he confirmed my link building formula. If you’re competing with a site with similar on-site characteristics (both sites are https, mobile-friendly, fast, Google considers them both a brand plus a few other factors) then, in order to outrank it in search, you need to keep in mind only two factors*:
Your domain’s authority should be circa the same number as of the pages that you want to outrank;
You should have the same or a bit more referring domains compared to the pages that currently outrank you.
*In particular cases, internal linking plays a huge role. Not that long ago, my good friend Joe Williams published a great post where he goes into more detail on the topic.
This formula might vary based on your estimated domain authority (DA) or on your domain rating (DR). If you have a higher domain score than the pages that you want to outrank, then you’ll just need fewer links. But if your DR is lower, you’ll need significantly more links, and that’s something you need to account for.
Here’s some context: let’s take a look at my own site. Digital Olympus is not doing very well in the SERPs because of its DR. On average, all sites that are ranking for search queries related to email outreach have a domain rating of 70–80, while our own site is only 56. So, this means that we need at least two times more links referring to our pages in comparison to the sites that are above us in search. For instance, to get this page to the top of search results for “email outreach,” we need to build around 200 links. As you can see from a screenshot below, the rest of the URLs have 100+ links, so we need to double that number to stand a chance:
Another approach to this situation would require us to calculate how many links we need to get the overall domain rating of 70. That’s around 250 links from sites with DR higher than 30 (I don’t consider sites that have smaller DR of good quality).
Once you know the necessary number of links to build, you should decide whether you’re capable of doing it on your own. I’m not trying to convince you to hire an agency, but if you’ve never done link building, it’s going to take around a year to set up the process and start building from 10–20 links a month, realistically speaking.
I don’t want to demotivate you, but such tasks are truly skill-demanding. A few years ago, I could barely build several links per month. So, if you have a budget and need links right away, it makes sense to hire someone to help you. The main reason why our clients hire us is that we’ve built relationships in the industry. We’re known, which allows us to build links fast.
What’s the right price for an email outreach link building campaign?
Different agencies have different rates when it comes to link building through email outreach. As a time-consuming strategy, it very much relies on the agency’s approach which is always unique even if it relies on the common practices. Some charge per campaign, some per link, and some would prefer to ask you to pay not less than a certain amount on a monthly basis.
For example, the people at LinksHero charge from $3k USD and promise to build around 5–15 links per month:
In case you want to pay as you go and don’t want to be bound by any monthly commitments, then DFYlinks.com is your best choice. Their link building services are highly recommended by such well-known experts as Cyrus Shepard, Ryan Stewart, and many others. DFYlinks sell guest post links and their cheapest option will cost you only $160 USD:
Another link building agency trusted by such industry experts as Ryan Stewart and Steven Kang is Authority Builders. Even though they don’t have a pricing page, I had a chat with their founder, Matt Diggity, and he said that their basic rate is $170–$180 USD.
If you’re wondering where my agency stands, we’re from a bunch that charge per number of acquired links, post-factum. I think it’s the best option for small and mid-size businesses, as it gives you more freedom and allows you to build links at your own pace.
Our rate is somewhere in the middle, even though the quality of our links is above average, as we’re getting our links from corporate and top-notch blogs. Plus, we don’t send mass emails so you won’t face any associated reputation risks. We’ve spent the last couple of years building relationships with people, so right now we’re simply reaching out to them instead of doing mass email blasts. For our services, we charge from $300 USD per link, so you can easily calculate your overall budget to build, say, a hundred links. However, we work only in the B2B niche — specializations are important to consider before you choose an agency.
So that’s the rundown on how much it costs to build links. Hopefully you should now be able to estimate your budget in order to build the desired number of links to your site. And let me just say this: for businesses that have already built some trust and visibility, getting even sixty new, quality referring domains can make all the difference and help them achieve sustainable organic traffic growth:
That’s a lot to take in, I know. But there’s more to talk about. For example, there are tons of hidden benefits to email outreach delivered the right way. Just stay with me, we’re getting there.
How to get more from every link that you earn
I love handmade email outreach link building as it allows you to do more than build links. You’re also building relationships that can help you move the needle far beyond link building alone.
People who are your link building partners today can organize a conference tomorrow and invite you to speak, which can allow you to become more visible within your niche. That’s not as rare as it may seem! And if you’re curious, yes, I’m referring to our own experience: besides doing link building, we also run our own digital marketing conference Digital Olympus (which, by the way, will be next held in Krakow on April 5th 2020).
Another benefit worth mentioning is that the companies that you connect with during your email outreach link building campaign also invest in growing their businesses. As a result, the site that has a domain score of 50 might get it up to 70 in a few months. In other words, today you’re paying for something that might get much more valuable in the future, and that’s what makes email outreach link building epic!
Here’s a list of sites from which we built links for one of our clients. You can see how their domain scores have grown since May 2019:
Start working on a link building profile that will rule them all!
Your next step is up to you, but in my experience, it’s important to start working on links as early as possible. Otherwise, there’ll be a huge gap between your site and your competitors who have been working on link building for a while.
Also, I know that the majority of businesses would like to run their link building campaigns in-house. Starting early gives you a leg-up to build your processes and test things. If you decide that it’s your way, please don’t follow the “best practices,” as 99% of them are infinitely outdated. Most of those strategies have been discontinued years ago in the link building community, and only rookies still fall for them.
The list of no-BS resources
If you’re looking for more information about doing DIY link building, here are a few useful posts that won’t turn you into a spammer who’s asking for a link because “they’ve been following another person’s blog for ages” (that’s a link builders private joke):
This post by Venngage explains how to find and reach out to people that have already shared your blog’s content.
This post shows the anatomy of great email outreach and explains why your emails have to be 100% personalized.
Here I’m sharing our very own approach to link building that we use to build links to Digital Olympus.
Tips from the industry’s best link building practitioners. Zero BS, tons of value.
This post will help you persuade your email outreach prospects to open and, what’s more, to reply to your emails. Even though Talia Wolf didn’t write this post specifically about email outreach copy, I found tons of really actionable tips in it to make my pitches irresistible.
The last bastion of value amid the many outdated link building strategies is broken link building, which you can read about in this extensive guide.
I use the points from this post to explain to my clients why link building takes time and why guest posting is not always the right way to go.
Conclusion
I’m not sure what else is there for me to say to convince you that email outreach is the way to do link building. And so I won’t try to convince you anymore — I’ll just sum up what I’ve told you already.
First of all, assess your situation and decide what’s more important for you at the moment: building links fast or building your own process of acquiring links in-house. If you decide in favor of the first option, calculate the number of links you need to build, estimate your budget, and find a reputable agency to help you out. And if you settle for the latter, get ready to spend some time on building relationships, mastering your outreach email copy, and streamlining creating valuable content.
But don’t worry — in the end, it’s all going to be worth it.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!
The Economics of Link Building published first on http://goproski.com/
0 notes
raulaustin70 · 5 years ago
Text
The Economics of Link Building
Posted by Alex-T
Life has taught me that good things should be expensive — especially when it comes to any type of digital marketing services. If you’re not an expert, you can end up getting something far from what you’ve been expecting.
Here’s an example of “the best mascot image you can get for your event” that I paid for when organizing one of our first Digital Olympus events:
Just for reference, this is how our mascot looked originally:
My point is, just like working with freelance designers, hiring SEO consultants is only safe when you know exactly what you need and can control every step of the contract. This both relates to the scope or work and the price of contract.
I get really confused when I hear that the price of an average SEO agency contract starts at $1k USD. This number was first shared by Rand Fishkin in 2012 when he asked 600 agencies about their typical rates. Later, in 2018, that same number was published by Ahrefs when they did a similar survey.
As an SEO practitioner, I’m a bit disappointed with the stability of rates, but what bothers me the most is that this rate doesn’t really include link building. I can hardly imagine a successful SEO campaign for an SMB site without acquiring links. To back up my statement with some numbers, I’d like to mention Ross Hudgens' claim that acquiring a good link on a top-notch site should cost $1k USD. Ironically, that’s the whole budget of an average SEO contract.
But to be honest, I don’t quite agree with those rates even though I truly respect the opinion. It doesn’t seem that realistic at scale: if you want to build 10 links, it would cost you $10k, a hundred links, $100k etc. That’s just plain impossible for the majority of companies. Don’t get me wrong, I would LOVE to work with those rates, but I can hardly imagine a business willing to pay one hundred thousand dollars for one hundred links. And to be completely fair, in some niches even a hundred links won’t move the needle.
See for yourself. Here’s one of our clients who thought that 100 links would help them:
And here’s what’s been going on with their organic traffic coming back to their blog from the links that we built:
To give you some context for their SEO situation, this client also wanted to rank for keywords related to link building. Below you can see one of my favorite examples of how fierce the competition is in the niche where people want to rank for such a generic term as “link building”:
This screenshot is screaming a simple fact out loud: you need to have at least 2,000 referring domains to outrank the pages that are currently in the top. Remember the link building rates that I’ve just named? How much would such work be worth? Looks like you might need a new round of investments if a rate per link remains at $1k USD.
Now, look, I feel for you. Link building should be affordable for SMB sites because what’s the point in getting into it if the game’s been fixed to begin with? In this post, I’ll show you that link building shouldn’t cost an arm and a leg, and even a small site can do it with enough dedication put into solving the issue. I’ll walk you through some of the most popular link building strategies and explain why some of them aren’t economically attractive. And I’ll explain the costs of certain options (or in other words, why the hell does your link builder charge you so much?) and show you what benefits they can offer your business.
Link building landscape: Email outreach strategy to rule them all
Some time ago, I had quite a long flight to Bali where I was speaking at the DMMS conference. I had a chance to watch a few movies including Tolkien, who was among my favorite authors growing up. Sadly, the movie had a weak plot that doesn’t really begin to explain how Tolkien came to invent his own language. However, it did bring up something to do with link building, believe it or not. Connections that you build throughout your life impact you a great deal. Put “your site” in place of “you” in the last sentence and voilá — here’s my point. If you follow the wrong path, you’ll surround yourself with bad connections (and, using my link building metaphor, bad links).
I’m always keen to discuss things from a philosophical point of view, but let’s get practical for a moment. How can you build high-quality links that will bring the best SEO results and will still be affordable?
Even though there are tons of link building strategies, on a general note, you can narrow them down to a few:
Links that are acquired through email outreach 
First of all, let’s clear up on the terminology. I see any strategy that includes sending emails to other websites to negotiate the possibility of getting a link as email outreach. For instance, such well-known strategies as broken link building, building links through guest posting, scraping SERPs and then pitching your content to those sites, and many others. That’s all email outreach because they all involve pitching something to someone through emails. The only way in which some of those strategies are different from the others is that they require some sort of written content. For example, guest posting requires you to write a post — that’s obvious. This significantly increases the costs of work, and here we are, approaching the above-mentioned number of 1k USD. To be honest, guest posting is not my favorite strategy due to many limitations that it has (I’ll share them with you later in this post, so keep reading!)
Links from digital PR campaigns 
Even though this strategy also relies on sending emails, your recipients aren’t website owners but journalists. So, this strategy is quite harder to execute. They require newsworthy content, you should have the necessary connections, be able to pitch it to the journos etc. etc. Also, digital PR campaigns always cost 10X more than any traditional email outreach campaign. That’s just because they bring links from media outlets that have not only great SEO value, but also let your brand connect with a broader audience.
Paid links
I don’t like these types of links and I don’t recommend anyone to try to acquire them. But I feel that I can’t skip this point as, in reality, paid links are in high demand. Some marketers are always trying to find the shortcut and look for sites that sell links.
There aren't too many options out there when it comes to link building. Let me show you how some of the listed options aren’t economically right or simply won’t bring any solid SEO boost.
What are the pros and cons of each strategy?
Below you’ll find a quick sum-up of the most significant pros and cons of each strategy. It’s important to mention that here, at my agency, we only build links through email outreach as I believe it is by far the most cost-effective strategy. As of links built through digital PR, I used to do that, but in my experience, the results were not quite worth their significant costs.
Paid links
Let’s start with the tricky option — paid links. Here I’m talking about the links that you can purchase through sponsored content and that won’t be labeled with a special tag. I’m not going to talk about the ethical side of this strategy, as that would require a separate post. I just want to state that I know tons of sites that do it.
Pros:
It’s very fast. You can build as many links as you’d like. The only limitation is your budget.
Cons:
Sites that sell links do it at scale. At some point, they will be penalized by Google.
Consequently, if those links are risky, you’ll have to disavow them some time later.
Most likely there will be a tiny number of sites with exceptionally high domain ratings.
Digital PR link building
A few years ago, I was one of the biggest digital PR fans around, but time passed, and now I clearly see what kind of limitations this approach bears. Digital PR is an essential part of the promotion strategy for businesses that have recently established their brand and want to build trust with their audience. Plus, links from media outlets will automatically give Google’s a signal that your site is a trustworthy business. The only downside is that the majority of businesses don’t have a big fat budget for a proper digital PR campaign. Here’s a good post from Gisele Navarro that shares some extra angles on why brands do and don’t need digital PR.
Pros:
Getting links from media outlets will eventually grow your domain authority and give Google enough reasons to believe that your brand is trustworthy.
They make your brand more visible to a broader audience.
Showing to your potential clients that your brand was featured in The New York Times or on BBC is cool. Like, really cool.
Cons:
It’s very, very expensive. The costs for an average digital PR campaign start from $30k–$40k USD.
This strategy requires specific content which is why it gets so pricey.
It takes a few months to build such links — to ideate and execute the campaign, gather attention, get coverage, etc.
The price per link is very high. Normally it revolves around $1k USD.
Email outreach link building
I believe this to be the best link building strategy that fits nearly every business’ needs, especially if your goal is to start getting traffic to already existing pages. And to top it off, its cost per link is affordable even for small and medium-sized businesses.
Pros:
You can build links to nearly any page (including your commercial pages).
The price per link doesn’t go through the roof (it varies from $100 to $500 USD depending on the referring site’s domain quality)
A lot of link building agencies even allow you to buy one link (however, we aren’t within that tier as we prefer quality over quantity).
It allows you to build relationships with your industry peers.
It makes your brand more visible to your target audience.
It helps you get links from top-notch industry sites.
Cons:
Requires some special skills and knowledge (an average email has only an 8.5% open rate which makes it quite a hard practice).
Such links can’t be built overnight. However, the time they take is less than the PR-based links.
Such links have some hidden reputational risks (if you do it the wrong way, sending tons of outreach emails = being potentially seen as a spammer).
To sum it up, there are many reasons to believe that link building through email outreach is your to-go strategy if your main goal is to get more organic traffic from Google. The next big question is how many links you need and what it's going to cost you.
How to estimate the number of links you need
A few weeks ago, I was lucky to listen to Robbie Richards’ speech at the DMSS conference where he confirmed my link building formula. If you’re competing with a site with similar on-site characteristics (both sites are https, mobile-friendly, fast, Google considers them both a brand plus a few other factors) then, in order to outrank it in search, you need to keep in mind only two factors*:
Your domain’s authority should be circa the same number as of the pages that you want to outrank;
You should have the same or a bit more referring domains compared to the pages that currently outrank you.
*In particular cases, internal linking plays a huge role. Not that long ago, my good friend Joe Williams published a great post where he goes into more detail on the topic.
This formula might vary based on your estimated domain authority (DA) or on your domain rating (DR). If you have a higher domain score than the pages that you want to outrank, then you’ll just need fewer links. But if your DR is lower, you’ll need significantly more links, and that’s something you need to account for.
Here’s some context: let’s take a look at my own site. Digital Olympus is not doing very well in the SERPs because of its DR. On average, all sites that are ranking for search queries related to email outreach have a domain rating of 70–80, while our own site is only 56. So, this means that we need at least two times more links referring to our pages in comparison to the sites that are above us in search. For instance, to get this page to the top of search results for “email outreach,” we need to build around 200 links. As you can see from a screenshot below, the rest of the URLs have 100+ links, so we need to double that number to stand a chance:
Another approach to this situation would require us to calculate how many links we need to get the overall domain rating of 70. That’s around 250 links from sites with DR higher than 30 (I don’t consider sites that have smaller DR of good quality).
Once you know the necessary number of links to build, you should decide whether you’re capable of doing it on your own. I’m not trying to convince you to hire an agency, but if you’ve never done link building, it’s going to take around a year to set up the process and start building from 10–20 links a month, realistically speaking.
I don’t want to demotivate you, but such tasks are truly skill-demanding. A few years ago, I could barely build several links per month. So, if you have a budget and need links right away, it makes sense to hire someone to help you. The main reason why our clients hire us is that we’ve built relationships in the industry. We’re known, which allows us to build links fast.
What’s the right price for an email outreach link building campaign?
Different agencies have different rates when it comes to link building through email outreach. As a time-consuming strategy, it very much relies on the agency’s approach which is always unique even if it relies on the common practices. Some charge per campaign, some per link, and some would prefer to ask you to pay not less than a certain amount on a monthly basis.
For example, the people at LinksHero charge from $3k USD and promise to build around 5–15 links per month:
In case you want to pay as you go and don’t want to be bound by any monthly commitments, then DFYlinks.com is your best choice. Their link building services are highly recommended by such well-known experts as Cyrus Shepard, Ryan Stewart, and many others. DFYlinks sell guest post links and their cheapest option will cost you only $160 USD:
Another link building agency trusted by such industry experts as Ryan Stewart and Steven Kang is Authority Builders. Even though they don’t have a pricing page, I had a chat with their founder, Matt Diggity, and he said that their basic rate is $170–$180 USD.
If you’re wondering where my agency stands, we’re from a bunch that charge per number of acquired links, post-factum. I think it’s the best option for small and mid-size businesses, as it gives you more freedom and allows you to build links at your own pace.
Our rate is somewhere in the middle, even though the quality of our links is above average, as we’re getting our links from corporate and top-notch blogs. Plus, we don’t send mass emails so you won’t face any associated reputation risks. We’ve spent the last couple of years building relationships with people, so right now we’re simply reaching out to them instead of doing mass email blasts. For our services, we charge from $300 USD per link, so you can easily calculate your overall budget to build, say, a hundred links. However, we work only in the B2B niche — specializations are important to consider before you choose an agency.
So that’s the rundown on how much it costs to build links. Hopefully you should now be able to estimate your budget in order to build the desired number of links to your site. And let me just say this: for businesses that have already built some trust and visibility, getting even sixty new, quality referring domains can make all the difference and help them achieve sustainable organic traffic growth:
That’s a lot to take in, I know. But there’s more to talk about. For example, there are tons of hidden benefits to email outreach delivered the right way. Just stay with me, we’re getting there.
How to get more from every link that you earn
I love handmade email outreach link building as it allows you to do more than build links. You’re also building relationships that can help you move the needle far beyond link building alone.
People who are your link building partners today can organize a conference tomorrow and invite you to speak, which can allow you to become more visible within your niche. That’s not as rare as it may seem! And if you're curious, yes, I’m referring to our own experience: besides doing link building, we also run our own digital marketing conference Digital Olympus (which, by the way, will be next held in Krakow on April 5th 2020).
Another benefit worth mentioning is that the companies that you connect with during your email outreach link building campaign also invest in growing their businesses. As a result, the site that has a domain score of 50 might get it up to 70 in a few months. In other words, today you’re paying for something that might get much more valuable in the future, and that’s what makes email outreach link building epic!
Here's a list of sites from which we built links for one of our clients. You can see how their domain scores have grown since May 2019:
Start working on a link building profile that will rule them all!
Your next step is up to you, but in my experience, it’s important to start working on links as early as possible. Otherwise, there’ll be a huge gap between your site and your competitors who have been working on link building for a while.
Also, I know that the majority of businesses would like to run their link building campaigns in-house. Starting early gives you a leg-up to build your processes and test things. If you decide that it’s your way, please don’t follow the “best practices,” as 99% of them are infinitely outdated. Most of those strategies have been discontinued years ago in the link building community, and only rookies still fall for them.
The list of no-BS resources
If you’re looking for more information about doing DIY link building, here are a few useful posts that won’t turn you into a spammer who’s asking for a link because “they’ve been following another person’s blog for ages” (that’s a link builders private joke):
This post by Venngage explains how to find and reach out to people that have already shared your blog’s content.
This post shows the anatomy of great email outreach and explains why your emails have to be 100% personalized.
Here I’m sharing our very own approach to link building that we use to build links to Digital Olympus.
Tips from the industry’s best link building practitioners. Zero BS, tons of value.
This post will help you persuade your email outreach prospects to open and, what’s more, to reply to your emails. Even though Talia Wolf didn’t write this post specifically about email outreach copy, I found tons of really actionable tips in it to make my pitches irresistible.
The last bastion of value amid the many outdated link building strategies is broken link building, which you can read about in this extensive guide.
I use the points from this post to explain to my clients why link building takes time and why guest posting is not always the right way to go.
Conclusion
I’m not sure what else is there for me to say to convince you that email outreach is the way to do link building. And so I won’t try to convince you anymore — I’ll just sum up what I’ve told you already.
First of all, assess your situation and decide what’s more important for you at the moment: building links fast or building your own process of acquiring links in-house. If you decide in favor of the first option, calculate the number of links you need to build, estimate your budget, and find a reputable agency to help you out. And if you settle for the latter, get ready to spend some time on building relationships, mastering your outreach email copy, and streamlining creating valuable content.
But don’t worry — in the end, it’s all going to be worth it.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
0 notes
a-dinosaur-a-day · 2 years ago
Text
Bannykus vs Ambopteryx
Tumblr media Tumblr media
Factfiles:
Bannykus wulatensis
Tumblr media
Artwork by @i-draws-dinosaurs, written by @i-draws-dinosaurs
Name meaning: Half claw from Wulatehouqi
Time: 113 to 100 million years ago (Albian stage of the Early Cretaceous)
Location: Bayin-Gobi Formation, Inner Mongolia, China
If there’s one group of dinosaurs that has most recently gained more fame among casual dinosaur fans it’s probably alvarezsauridae, elevated to stardom by the Mononykus that captured everyone’s hearts in Prehistoric Planet. The bizarre group of single-clawed maniraptorans has been studied for a while, but their evolutionary origins have fairly mysterious until recently. How did that whole giant thumb claw thing happen??
Published in 2018 alongside more basal alvarezsaur Xiyunykus, Bannykus helps to fill in a gap in that evolutionary pathway! More specifically, they help to fill in a 70 million year long gap between the primitive Late Jurassic Haplocheirus and the very end of the Cretaceous! Notably, Bannykus has a larger thumb claw that the rest of its claws, but the other fingers are at least partially functional instead of just nubbins. It’s a lot easier to see how the later alvarezsaurids got to where they are from here! Next time you lose your mind over the Mononykus from Prehistoric Planet (which I do at least weekly), say a thank you to the lil guy with slightly less weird hands. Thumbs up to Bannykus!
Ambopteryx longibrachium
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Artwork by Gabriel Ugueto, written by @i-draws-dinosaurs
Name meaning: Both wings with long arms
Time: 163 million years ago (Callovian stage of the Middle Jurassic)
Location: Haifanggou Formation, China
Look, evolution has done a lot of weird stuff to dinosaurs. It put penguins underwater, and did whatever the hall mamenchisaurid necks are, and game lambeosaurs a built-in face trumpet. But I would argue there is one group that represents dinosaur evolution at its most unhinged, and that is scansoropterygidae.
Scansoriopterygids were generally considered “weird little tree dinosaurs” in the 2000s, with long fingers to pick grubs out of bark or something. Then Yi qi swept along in 2015 and revealed that those long fingers were actually supporting membranous bat wings. With an extra bony rod (the “styliform element”) sticking out of the wrist to help support it, because well if you’re a dinosaur evolving bat wings why bother being normal about it after that? Although really, the dinosaurs did it first so bats actually have dinosaur wings.
Yi was sensational, but it was also extremely weird and completely unique. Even other scansoriopterygids didn’t have wing membranes, so the whole bat thing was a bit up in the air. Or not up in the air, as the case may be. But then along comes Ambopteryx, published in 2019, packing another set of skin wings, and the vindication of Yi is complete! 
Ambopteryx preserves a styliform element and wing membrane, as well as a thick coat of feathers, and honestly out of a whole selection of dinosaurs I think these might be some of the most huggable in the lot. Obviously this whole wing membrane thing didn’t end up working out for them long term, but Ambopteryx is part of an incredible lineage that challenged what we thought was possible for dinosaurs!
DMM Round One Masterpost
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