#digital marketing helps in business growth

[capturousinfotech]

Highlight Your Business with Digital Marketing

Highlight Your Business with Digital Marketing

In today's fast-paced, technology-driven world, digital marketing is no longer optional; it’s essential. The digital landscape offers numerous opportunities for businesses to connect with potential customers, build brand awareness, and drive sales. Here’s how you can highlight your business with digital marketing effectively.

1. Build a Strong Online Presence

Your online presence is your digital storefront. Ensure your website is professional, user-friendly, and optimized for search engines (SEO). A well-designed website that loads quickly and is easy to navigate can significantly enhance user experience, leading to higher conversion rates.

2. Leverage Social Media Platforms

Social media platforms like Facebook, Instagram, LinkedIn, and Twitter are powerful tools for reaching a wider audience. Regularly post engaging content, interact with your followers, and use paid advertising options to target specific demographics. Social media marketing helps in building relationships and fostering community around your brand.

3. Invest in Content Marketing

Content is king in the digital marketing world. Create high-quality, relevant content that provides value to your audience. This could include blog posts, videos, infographics, podcasts, and e-books. Content marketing not only helps in driving organic traffic but also positions your business as an authority in your industry.

4. Utilize Email Marketing

Email marketing remains one of the most effective ways to nurture leads and retain customers. Build a robust email list and send personalized, relevant emails to your subscribers. Use email campaigns to share news, offers, and content that will keep your audience engaged and informed.

5. Implement SEO Strategies

Search Engine Optimization (SEO) is crucial for improving your website’s visibility on search engines. Conduct keyword research, optimize your web pages, and create quality backlinks to improve your search engine rankings. Higher visibility in search results can drive more traffic to your site and increase your chances of converting visitors into customers.

6. Run Pay-Per-Click (PPC) Campaigns

PPC advertising allows you to reach your target audience quickly by displaying ads on search engines and social media platforms. By bidding on keywords relevant to your business, you can attract high-intent traffic to your website. Monitor and optimize your PPC campaigns regularly to ensure you’re getting a good return on investment.

7. Analyze and Adjust Your Strategy

Digital marketing is an ongoing process. Use analytics tools to track the performance of your campaigns and understand what works and what doesn’t. Regularly review your strategy and make necessary adjustments to improve results. Data-driven decisions can lead to more effective marketing efforts and better business outcomes.

Conclusion

Highlighting your business with digital marketing requires a strategic approach and consistent effort. By building a strong online presence, leveraging social media, investing in content marketing, utilizing email marketing, implementing SEO strategies, running PPC campaigns, and analyzing your results, you can effectively promote your business and achieve your marketing goals.

Embrace digital marketing to stay competitive, reach new customers, and grow your business in the digital age.

Contact Us: 8600028849

[ana12dsouza]

Digital marketing skills are becoming increasingly essential for career growth, particularly in Bangalore, which has emerged as a leading hub for the tech and startup ecosystem. With businesses across industries shifting towards online platforms, there is a rising demand for professionals who can help brands establish a strong digital presence. To stay competitive, individuals looking to enhance their careers should consider enrolling in digital marketing courses in Bangalore. These courses provide individuals with the expertise needed to excel in various aspects of digital marketing, including SEO, social media marketing, content marketing, and more.

Digital marketing skills are becoming increasingly essential for career growth, particularly in Bangalore, which has emerged as a leading hub for the tech and startup ecosystem. With businesses across industries shifting towards online platforms, there is a rising demand for professionals who can help brands establish a strong digital presence. To stay competitive, individuals looking to enhance their careers should consider enrolling in digital marketing courses in Bangalore. These courses provide individuals with the expertise needed to excel in various aspects of digital marketing, including SEO, social media marketing, content marketing, and more.

One of the key factors driving the demand for digital marketing professionals in Bangalore is the city's growing number of tech companies and startups. Locations like Digital Marketing Course in Indiranagar Bangalore are ideal for professionals looking to gain knowledge and skills from reputed institutions. With startups looking to reach global audiences, the need for digital marketing experts is escalating. Enrolling in a Digital Marketing Course in Marathahalli or best digital marketing training in Marathahalli will equip you with practical skills and industry insights that are highly valued by employers.

In addition to the core skills required, digital marketing also plays a significant role in business growth. Learning digital marketing for business growth IIM Bangalore can help individuals understand how to strategically use digital platforms to drive business success. This makes pursuing a digital marketing course in Banashankari Bangalore or digital marketing course in Devanahalli Bangalore a wise decision for anyone interested in helping businesses grow and thrive in the digital age.

Moreover, with the rise of new neighborhoods in Bangalore, people now have access to digital marketing education across various regions, from digital marketing courses in Koramangala Bangalore to digital marketing courses in Vijayanagar Bangalore. This allows individuals from different parts of the city to access high-quality training. For those residing in specific areas like digital marketing courses in Jayanagar or digital marketing courses in RT Nagar, there are tailored courses designed to meet their unique needs and schedule.

As Bangalore continues to grow as a hub for digital innovation, acquiring a strong foundation in digital marketing is crucial for career growth. Whether you are looking for a digital marketing course near me in Bangalore or wish to pursue courses online, the opportunities are endless. Embracing this skillset can open doors to various career opportunities and give you an edge in the competitive job market. By opting for reputable programs such as digital marketing courses online Bangalore, individuals can gain access to world-class education and propel their careers forward.

[amazonsoftwares09]

Looking for a team that can help your business shine online? We're Amron Software, and we're here to make your digital dreams a reality. From sleek websites to amazing apps, we've got you covered. Let's chat and see how we can help you grow! #webdesign #appdevelopment #digitalmarketing

[chloedecker0]

Maximizing Retail Profits: Harnessing B2B Price Optimization Software

In the ever-evolving world of retail and e-commerce, businesses are constantly seeking ways to gain a competitive edge. Among the many strategies employed, B2B Price Optimization and Management Software stands out as a game-changer. Price optimisation and management (PO&M) software solutions enable businesses to oversee and optimize the prices of their goods and services. These services also provide a growing range of sales intelligence advice, such as best-next-action suggestions and customer churn warnings. In the industry, vendors either focus on back-office price management and product management roles, or they focus on providing real-time sales intelligence to sales representatives and B2B digital commerce websites, or both. Quadrant Knowledge Solutions, a leading global advisory and consulting firm, has recognized the significance of this technology in their report, “B2B Price Optimization and Management Applications, 2023”. Quadrant Knowledge Solutions focuses on helping clients in achieving business transformation goals with Strategic Business, and Growth Advisory Services. 

Download the sample report of Market Share: B2B Price Optimization and Management Software

Understanding the Retail and E-commerce Landscape 

The retail and e-commerce industry is a highly dynamic and competitive space. Companies within this domain face the continuous challenge of pricing their products right to maximize profitability while staying attractive to their customers. In this context, pricing becomes a critical element of their strategy. Let's delve into some of these challenges: 

Rapidly Changing Market Dynamics: Retail and e-commerce markets are highly volatile, with ever-shifting consumer preferences and market trends. Adapting to these changes in real-time is essential to stay competitive. Without the right tools, businesses risk making pricing decisions that are out of sync with market realities. 

Intense Competition: In retail and e-commerce, competition is fierce. With numerous players offering similar products or services, pricing becomes a key differentiator. Setting prices too high can drive customers away, while pricing too low can erode profit margins. 

Complex Supply Chain and Cost Structures: The retail and e-commerce sector often deals with complex supply chain operations and cost structures. Understanding the true costs associated with a product or service is essential for setting optimal prices. Traditional methods of cost calculation can be time-consuming and error-prone. 

Customer Behaviour and Expectations:��Today's consumers are more informed and price-sensitive than ever before. Their buying behaviour can change rapidly in response to various factors, including promotions, discounts, and market trends. Retailers must be agile in responding to these changes. 

Competitor Pricing Strategies: Keeping a constant eye on competitor pricing is crucial. Businesses need to respond promptly to pricing moves made by competitors to remain competitive. Manual tracking and analysis of competitor pricing are arduous and inefficient processes. 

Download the sample report of Market Forecast: B2B Price Optimization and Management Software

B2B Price Optimization and Management Software: A Necessity 

B2B Price Optimization and Management Software is the solution to these challenges. This technology leverages advanced algorithms, data analytics, and real-time market insights to help businesses make data-driven pricing decisions. It empowers retail and e-commerce companies to optimize their prices efficiently while taking into account factors like demand fluctuations, competitor pricing, and customer behaviour.

Talk To Analyst: https://quadrant-solutions.com/talk-to-analyst

[first-techie]

(via Turn Traffic Increase Into Revenue: Unleashing the Power of Effective Website Optimization)

[advantageintegratedmarketing]

AD Vantage Loyalty Program Services

AD Vantage is a loyalty program company that helps businesses to retain their customers and drive revenue growth. We provide businesses with the tools and strategies they need to develop and manage effective loyalty programs, which reward customers for their repeat business and incentivize them to be loyal.

Designing and implementing loyalty programs: AD Vantage work with businesses to design and implement loyalty programs that are tailored to their specific needs and goals. We help businesses to determine what rewards and incentives will be most effective in encouraging customer loyalty, and they create the systems and processes needed to manage and track the program.

Data analytics: AD Vantage uses data analytics to track customer behavior and measure the effectiveness of loyalty programs. By analyzing customer data, we identify trends and patterns that help businesses to better understand their customers and develop targeted marketing campaigns.

Customer engagement: Our loyalty programs also play a role in engaging customers and encouraging them to participate in the loyalty program. They create marketing materials and campaigns that promote the benefits of the program, and they provide customer support to help customers understand how to participate.

Technology solutions: The loyalty programs of AD Vantage provide technology solutions that allow businesses to manage their loyalty programs, track customer behavior, and measure program effectiveness. These solutions may include software platforms, mobile apps, and other digital tools that make it easy for businesses to manage and track their loyalty programs.

Customer segmentation: We help businesses segment their customers based on demographics, purchase history, and other factors. This allows businesses to target specific customer groups with personalized rewards and incentives that are more likely to appeal to their interests and needs.

Customer feedback: AD Vantage provide businesses with tools to collect customer feedback, which can be used to improve the loyalty program and other aspects of the customer experience. This feedback can be collected through surveys, reviews, and other methods, and can provide valuable insights into customer preferences and behaviors.

Partnership and alliances: Our loyalty program can help businesses form partnerships and alliances with other companies to offer joint loyalty programs. This can expand the reach of the loyalty program and offer customers more options for rewards and incentives.

customerloyaltyprograms

loyaltyschemes

customerloyaltyprogram

[emmediagh]

[genericpuff]

Webtoons Is Making Moves - So Should You.

We all saw it coming ages ago and now it's finally here. There's no more beating around the bush or doubting if anyone is "reading into it too much", Webtoons' use of AI in its more recent webtoons is not an accident, not an oversight, but by design, it always has been. And I guaran-fucking-tee you that the work that already exists on the platform won't be safe from Webtoons' upcoming AI integration through scraping and data mining. Sure, they can say they're not gonna replace human creators, but that doesn't change the fact that AI tools, in their current form, can't feasibly exist without stealing from pre-existing content.

Plus, as someone who's tested their AI coloring tools specifically... they're a long, LONG way away from actually being useful. Like, good luck using them for any comic style that isn't Korean manwha featuring predominantly white characters with small heads and comically long legs. And if they do manage to get their AI tools to incorporate more art styles and wider ranges of character identities... again, what do you think it's been trained on?

Also, as an added bit that I found very funny:

Um, I'm sorry, what fucking year is it? Because platforms like WT and Tapas have both been saying this for years but we're obviously seeing them backpedal on that now with the implementation of in-house publishing programs like Unscrolled which have reinvented the wheel of taking digital webtoons and going gasp physical! It's almost like the platform has learned that there's no sustainable profit to be had in digital comics alone without the help of supplementary streams of income and is now trying to act like they've invented physical book publishing!

"The future of comic publishing, including manga, will be digital"??? My brother in christ, Shonen Jump has been exclusively digital since 2012! What rock have the WT's staff been living under that they're trying to sell digital comics as the "future" to North Americans as if we haven't already been living in that future for over ten years now?? We've had an entire generation of children raised on that same digital media since then! This isn't the selling point you think it is LMAO If anything, the digital media market here in NA is dying thanks to the enshittification of digital content platorms like Netflix, Disney+, and mainstream social media platforms! That "future" is not only already both the past and present, but is swiftly on its way out! Pack it up and go home, you missed the bus!

Literally so much of WT's IPO pitch is just a deadass grift full of corporate buzzwords and empty promises. They're trying so hard to convince people that their business model is infinitely profitable... but if it were, why do they need the public's money? And where are all those profits for the creators who are being exploited day after day to fill their platform with content? Why are so many creators still struggling to pay their bills if the company has this much potential for profit?

Ultimately even their promised AI tools don't ensure profit, they ensure cutting expenses. The extra money they hope to make isn't gonna come from their content generating income, it's gonna come from normal people forking over their money in the hopes that it'll be turned around, and from Webtoons cheapening the medium even further until it's nothing but conveyer belt gruel. Sure, "making more than you spend" is the base definition of "profit", but can we really call it that when it's through the means of gutting features, retiring support programs, letting go editing staff, and limiting resources for their own hired freelancers who are the only reason they even have content to begin with? That's not sustainable profit or growth, that's fighting the tide which can and will carry them away at any moment.

I'm low key calling it now, a year or two from today we're gonna be seeing massive lawsuits and calls to action from the people who invested their money into WT and subsequently lost it into the black hole that is WT's "business model". This is a company that's been operating in the red for years, what about becoming an IPO is gonna make them "profitable"? Let alone profitable enough to pay back their investors in the spades they're expecting? The platform and its app are already shit and they're about to become even worse, we are literally watching this company circle the drain in the modern day's ever-ongoing race to the bottom, enshittification in motion, but they're trying to convince us all the same that they're "innovating".

Webtoons doesn't want to invest in its creators. We as creators need to stop investing in them.

[mariacallous]

In March 2007, Google’s then senior executive in charge of acquisitions, David Drummond, emailed the company’s board of directors a case for buying DoubleClick. It was an obscure software developer that helped websites sell ads. But it had about 60 percent market share and could accelerate Google’s growth while keeping rivals at bay. A “Microsoft-owned DoubleClick represents a major competitive threat,” court papers show Drummond writing.

Three weeks later, on Friday the 13th, Google announced the acquisition of DoubleClick for $3.1 billion. The US Department of Justice and 17 states including California and Colorado now allege that the day marked the beginning of Google’s unchecked dominance in online ads—and all the trouble that comes with it.

The government contends that controlling DoubleClick enabled Google to corner websites into doing business with its other services. That has resulted in Google allegedly monopolizing three big links of a vital digital advertising supply chain, which funnels over $12 billion in annual revenue to websites and apps in the US alone.

It’s a big amount. But a government expert estimates in court filings that if Google were not allegedly destroying its competition illegally, those publishers would be receiving up to an additional hundreds of millions of dollars each year. Starved of that potential funding, “publishers are pushed to put more ads on their websites, to put more content behind costly paywalls, or to cease business altogether,” the government alleges. It all adds up to a subpar experience on the web for consumers, Colorado attorney general Phil Weiser says.

“Google is able to extract hiked-up costs, and those are passed on to consumers,” he alleges. “The overall outcome we want is for consumers to have more access to content supported by advertising revenue and for people who are seeking advertising not to have to pay inflated costs.”

Google disputes the accusations.

Starting today, both sides’ arguments will be put to the test in what’s expected to be a weekslong trial before US district judge Leonie Brinkema in Alexandria, Virginia. The government wants her to find that Google has violated federal antitrust law and then issue orders that restore competition. In a best-case scenario, according to several Google critics and experts in online ads who spoke with WIRED, internet users could find themselves more pleasantly informed and entertained.

It could take years for the ad market to shake out, says Adam Heimlich, a longtime digital ad executive who’s extensively researched Google. But over time, fresh competition could lower supply chain fees and increase innovation. That would drive “better monetization of websites and better quality of websites,” says Heimlich, who now runs AI software developer Chalice Custom Algorithms.

Tim Vanderhook, CEO of ad-buying software developer Viant Technology, which both competes and partners with Google, believes that consumers would encounter a greater variety of ads, fewer creepy ads, and pages less cluttered with ads. “A substantially improved browsing experience,” he says.

Of course, all depends on the outcome of the case. Over the past year, Google lost its two other antitrust trials—concerning illegal search and mobile app store monopolies. Though the verdicts are under appeal, they’ve made the company’s critics optimistic about the ad tech trial.

Google argues that it faces fierce competition from Meta, Amazon, Microsoft, and others. It further contends that customers benefited from each of the acquisitions, contracts, and features that the government is challenging. “Google has designed a set of products that work efficiently with each other and attract a valuable customer base,” the company’s attorneys wrote in a 359-page rebuttal.

For years, Google publicly has maintained that its ad tech projects wouldn’t harm clients or competition. “We will be able to help publishers and advertisers generate more revenue, which will fuel the creation of even more rich and diverse content on the internet,” Drummond testified in 2007 to US senators concerned about the DoubleClick deal’s impact on competition and privacy. US antitrust regulators at the time cleared the purchase. But at least one of them, in hindsight, has said he should have blocked it.

Deep Control

The Justice Department alleges that acquiring DoubleClick gave Google “a pool of captive publishers that now had fewer alternatives and faced substantial switching costs associated with changing to another publisher ad server.” The global market share of Google’s tool for publishers is now 91 percent, according to court papers. The company holds similar control over ad exchanges that broker deals (around 70 percent) and tools used by advertisers (85 percent), the court filings say.

Google’s dominance, the government argues, has “impaired the ability of publishers and advertisers to choose the ad tech tools they would prefer to use and diminished the number and quality of viable options available to them.”

The government alleges that Google staff spoke internally about how they have been earning an unfair portion of what advertisers spend on advertising, to the tune of over a third of every $1 spent in some cases.

Some of Google’s competitors want the tech giant to be broken up into multiple independent companies, so each of its advertising services competes on its own merits without the benefit of one pumping up another. The rivals also support rules that would bar Google from preferencing its own services. “What all in the industry are looking for is fair competition,” Viant’s Vanderhook says.

If Google ad tech alternatives win more business, not everyone is so sure that the users will notice a difference. “We’re talking about moving from the NYSE to Nasdaq,” Ari Paparo, a former DoubleClick and Google executive who now runs the media company Marketecture, tells WIRED. The technology behind the scenes may shift, but the experience for investors—or in this case, internet surfers—doesn’t.

Some advertising experts predict that if Google is broken up, users’ experiences would get even worse. Andrey Meshkov, chief technology officer of ad-block developer AdGuard, expects increasingly invasive tracking as competition intensifies. Products also may cost more because companies need to not only hire additional help to run ads but also buy more ads to achieve the same goals. “So the ad clutter is going to get worse,” Beth Egan, an ad executive turned Syracuse University associate professor, told reporters in a recent call arranged by a Google-funded advocacy group.

But Dina Srinivasan, a former ad executive who as an antitrust scholar wrote a Stanford Technology Law Review paper on Google’s dominance, says advertisers would end up paying lower fees, and the savings would be passed on to their customers. That future would mark an end to the spell Google allegedly cast with its DoubleClick deal. And it could happen even if Google wins in Virginia. A trial in a similar lawsuit filed by Texas, 15 other states, and Puerto Rico is scheduled for March.

[misfitwashere]

We thank you, Joe

Tonight is for you

Robert Reich

Aug 19, 2024

Friends,

Tonight’s opening of the Democratic National Convention in Chicago will be an opportunity for the Democratic Party and the nation to take stock of Joe Biden’s term of office and thank him for his service.

He still has five months to go as president, of course, but the baton has been passed.

Biden’s singular achievement has been to change the economic paradigm that reigned since Reagan and return to one that dominated public life between 1933 and 1980 — and is far superior to the one that has prevailed since.

Biden’s democratic capitalism is neither socialism nor “big government.” It is, rather, a return to an era when government organized the market for the greater good.

The Great Crash of 1929 followed by the Great Depression taught the nation a crucial lesson that we forgot after Reagan’s presidency: markets are human creations. The economy that collapsed in 1929 was the consequence of allowing nearly unlimited borrowing, encouraging people to gamble on Wall Street, and permitting the Street to take huge risks with other people’s money.

Franklin D. Roosevelt and his administration reversed this. They stopped the looting of America. They also gave Americans a modicum of economic security. During World War II, they put almost every American to work.

Subsequent Democratic and Republican administrations enlarged and extended democratic capitalism. Wall Street was regulated, as were television networks, airlines, railroads, and other common carriers. CEO pay was modest. Taxes on the highest earners financed public investments in infrastructure (such as the national highway system) and higher education.

America’s postwar industrial policy spurred innovation. The Department of Defense and its Defense Advanced Research Projects Administration developed satellite communications, container ships, and the internet. The National Institutes of Health did trailblazing basic research in biochemistry, DNA, and infectious diseases.

Public spending rose during economic downturns to encourage hiring. Antitrust enforcers broke up AT&T and other monopolies. Small businesses were protected from giant chain stores. Labor unions thrived. By the 1960s, a third of all private-sector workers were unionized. Large corporations sought to be responsive to all their stakeholders.

But then America took a giant U-turn. The OPEC oil embargo of the 1970s brought double-digit inflation followed by Fed Chair Paul Volcker’s effort to “break the back” of it by raising interest rates so high that the economy fell into deep recession.

All of which prepared the ground for Reagan’s war on democratic capitalism. From 1981 onward, a new bipartisan orthodoxy emerged that markets functioned well only if the government got out of the way.

The goal of economic policy thereby shifted from the common good to economic growth, even though Americans already well-off gained most from that growth. And the means shifted from public oversight of the market to deregulation, free trade, privatization, “trickle-down” tax cuts, and deficit reduction — all of which helped the monied interests make even more money.

The economy grew for the next 40 years, but median wages stagnated, and inequalities of income and wealth surged. In sum, after Reagan’s presidency, democratic capitalism — organized to serve public purposes — all but disappeared. It was replaced by corporate capitalism, organized to serve the monied interests.

**

Joe Biden revived democratic capitalism. He learned from the Obama administration’s mistake of spending too little to pull the economy out of the Great Recession that the pandemic required substantially greater spending, which would also give working families a cushion against adversity. So he pushed for and got the giant $1.9 trillion American Rescue Plan.

This was followed by a $550 billion initiative to rebuild the nation’s bridges, roads, public transit, broadband, water, and energy systems. He championed the biggest investment in clean energy sources in American history — expanding wind and solar power, electric vehicles, carbon capture and sequestration, and hydrogen and small nuclear reactors. He then led the largest public investment ever made in semiconductors, the building blocks of the next economy. Notably, these initiatives were targeted to companies that employ American workers.

Biden also embarked on altering the balance of power between capital and labor, as had FDR. Biden put trustbusters at the head of the Federal Trade Commission and the Antitrust Division of the Justice Department. And he remade the National Labor Relations Board into a strong advocate for labor unions.

Unlike his Democratic predecessors Bill Clinton and Barack Obama, Biden did not reduce all trade barriers. He targeted them to industries that were crucial to America’s future — semiconductors, electric batteries, electric vehicles. Unlike Trump, Biden did not give a huge tax cut to corporations and the wealthy.

It’s also worth noting that, in contrast with every president since Reagan, Biden did not fill his White House with former Wall Street executives. Not one of his economic advisers — not even his treasury secretary — is from the Street.

The one large blot on Biden’s record is Benjamin Netanyahu. Biden should have been tougher on him — refusing to provide him offensive weapons unless Netanyahu stopped his massacre in Gaza. Yes, I know: Hamas began the bloodbath. But that is no excuse for Netanyahu’s disproportionate response, which has made Israel a pariah and endangered its future. Nor an excuse for our complicity.

***

One more thing needs to be said in praise of Joe Biden. He did something Donald Trump could never do: He put his country over ego, ambition, and pride. He bowed out with grace and dignity. He gave us Kamala Harris.

Presidents don’t want to bow out. Both Richard Nixon and Lyndon Johnson had to be shoved out of office. Biden was not forced out. He did nothing wrong. His problem is that he was old and losing some of the capacities that dwindle with old age.

Even among people who are not president, old age inevitably triggers denial. How many elderly people do you know who accept that they can’t do the things they used to do or think they should be able to do? How many willingly give up the keys to their car? It’s not surprising he resisted.

Yet Biden cares about America and was aware of the damage a second Trump administration could do to this nation, and to the world. Biden’s patriotism won out over any denial or wounded pride or false sense of infallibility or paranoia.

For this and much else, we thank you, Joe.

[hmfaysal99]

New Business Marketing Tips And Tricks for Success

Starting a new business can be an exciting endeavor, but it also comes with its fair share of challenges, especially in the competitive landscape of today's market. Effective marketing is crucial for the success of any new venture. Here are four essential marketing tips and tricks to help your new business thrive.

Define Your Target Audience: Before diving into marketing efforts, it's essential to identify and understand your target audience. Define your ideal customer persona by considering demographics, interests, pain points, and buying behaviors. Conduct market research to gather valuable insights that will guide your marketing strategies. Tailoring your messages and campaigns to resonate with your target audience will significantly increase your chances of success.

Once you have a clear picture of your audience, choose the most suitable marketing channels to reach them effectively. Social media, email marketing, content marketing, and pay-per-click advertising are just a few options to consider. Your choice of channels should align with where your audience spends their time online.

Create Compelling Content: Content marketing is a powerful tool for new businesses to establish their brand and build credibility. Develop high-quality, informative, and engaging content that addresses the needs and interests of your target audience. This content can take various forms, including blog posts, videos, infographics, and podcasts.

Consistency is key when it comes to content creation. Develop a content calendar to plan and schedule regular updates. Providing valuable content not only helps you connect with your audience but also boosts your search engine rankings, making it easier for potential customers to find you.

Leverage Social Media: Social media platforms have become indispensable for marketing in today's digital age. Create profiles on relevant social media platforms and engage with your audience regularly. Share your content, interact with followers, and participate in industry-related discussions.

Paid advertising on social media can also be a cost-effective way to reach a broader audience. Platforms like Facebook, Instagram, and LinkedIn offer targeting options that allow you to reach users who match your ideal customer profile.

Monitor and Adapt: Marketing is an ever-evolving field, and what works today may not work tomorrow. To stay ahead of the curve, regularly monitor the performance of your marketing efforts. Analyze key metrics such as website traffic, conversion rates, and return on investment (ROI). Use tools like Google Analytics and social media insights to gather data and insights.

Based on your findings, be prepared to adapt your strategies and tactics. If a particular marketing channel isn't delivering the expected results, reallocate your resources to more promising avenues. Stay up-to-date with industry trends and keep an eye on your competitors to ensure your marketing efforts remain relevant and competitive.

In conclusion, effective marketing is essential for the success of any new business. By defining your target audience, creating compelling content, leveraging social media, and continuously monitoring and adapting your strategies, you can position your new business for growth and long-term success in a competitive market. Remember that success may not come overnight, but with persistence and the right marketing approach, your new business can thrive.

[sean-parnell]

How Manufacturers Can Leverage Content Marketing to Grow

Cold calls, print advertising, tradeshow participation, and knocking on doors once worked well manufacturers can no longer rely on them to generate leads that fuel sustainable, double-digit growth despite having an effective sales team that may still have some skills in these areas.

Inbound lead generation in commercial and industrial markets requires compelling brand storytelling and thought leadership that educates prospects along the buyer’s journey, who don’t want to talk with salespeople before they’re good and ready as they fear being “sold to” by people that don’t have their best interest in mind.

Problems Solved vs. Products & Services, Features & Benefits

Powerfully resonating with prospects requires brand storytelling that converts website visitors into prospects then into customers.

Your brand story begins with having a deep understanding of the problems faced by your prospects, what they need to overcome them, and the value to them in doing so before promoting all of your products and services and their features and benefits. Prospects are searching for who can solve their problems and may have a limited understanding of what will solve their problems, so claiming your solutions are “the best” and that you’re an “industry leader” may mean nothing until they have an understanding of how your products will help them.

The hero of your prospects’ story is themselves, so you need to educate them on how you can solve their problems, and how your people, process, products, and services – not just products – do so. This is what will resonate powerfully with them. In this way, you serve as a guide for achieving success and avoiding failure. Your products and services with their features and benefits are how you solve these problems..

Thus, your “brand story” needs to be told throughout all of your marketing: on your home and about pages, blogs, guides, case studies, marketing collateral, presentations, proposals, press releases, third-party website profiles, direct mail, email campaigns, your tagline, and anywhere else you promote your company.

A brand story for each product and service you sell can also be developed as each of them solves different problems in different ways for different markets. This “sub-brand storytelling” is also effective for different vertical and geographic markets as each has different requirements.

Extracting & Promoting Thought Leadership

When they have a problem that they want to solve – because the pain of not changing exceeds the pain of the change – prospects self-educate themselves by researching the internet before speaking with any vendors, so it’s important to provide educational content that will help them understand how you can solve their problems:

TOFU: Top of Funnel: this content builds awareness by providing an overview of the problems you solve and how your products solve them

MOFU: Middle Funnel: this content goes one level deeper and helps them consider between different options that can solve their problem

BOFU: Bottom Funnel: this content gets very specific and helps prospects make their final decisions

OOFU: Out of Funnel: this content is created in a misguided attempt to maximize keyword rankings and website traffic as part of a flawed search engine optimization strategy (SEO) but fails to generate leads though can be quite costly

Tip: it’s important to have a good balance of all types of content (except OOFU).

It’s especially important for manufacturers to understand that, in addition to learning about how you solve their problems with your products and services, your prospects want to know how your solutions and business practices compare with both direct and indirect competitors. They also want to understand how their investment can be cost-justified so they can sell the idea of buying from you to internal decision makers that may not be in communication with you. Product comparisons are very useful because this is what prospects try to compile themselves, especially if they include areas where your competitors have an advantage over yours. Case studies that include return on investment (ROI) estimates are also highly useful for prospects.

Lead-Generating Content Begins with Keyword Research

Understanding and prioritizing what your prospects are searching for is a critical first step for lead generation, which begins with conducting keyword research on all the different terms your prospects may use.

Onsite SEO then fully leverages the content you’ve already developed when you work the highest priority keyword phrases into your page titles, meta descriptions, H1 headers, and throughout the content of each page – just remember it has to read well and should only be performed by someone that thoroughly understands your business and what prospects value.

Brainstorming content ideas that incorporate these keyword phrases and educates prospects along the buyer’s journey is the next step, following by prioritizing these content ideas into an editorial calendar. The best content comes from getting a professional copywriter to interview your company’s thought leaders and then writing up what is learned in the form of foundational website content, blogs and guides.

Best Practice: Google Search Console reports the keywords people searched for to find you.

Creating Lead Magnets

When your prospects discover that you are providing education and thought leadership for how you can solve their problems, many will be willing to provide their contact information to download this gated content – especially long-form, MOFU and BOFU content including guides, whitepapers, ebooks, and webinars. It’s also important that your contact forms ask prospects where they found out about you so you can attribute each download to the marketing or other activities that generated them. It’s not recommend to gate promotional material that prospects expect to be freely available, including blogs, brochures, data sheets, infographics, case studies, and similar materials.

Promoting MOFU and BOFU also generate even more website traffic and leads, including in Google Ads, LinkedIn Campaigns, Microsoft Ads and other pay-per-click (PPC) campaigns, your social media profiles (especially LinkedIn and Twitter), on third-party article publishing sites (e.g. Medium), and throughout your public relations activities.

The Manufacturing Content Creation & Lead Generation Process

Here are the steps for creating content that has been proven to generate leads and product sales from many commercial and industrial manufacturers:

Conduct keyword research and optimize all of your current content for search

Develop brand storytelling and implement it throughout your home and about pages, marketing collateral, presentations, and all other marketing materials

Write blogs and publish them on a consistent schedule, educating prospects on a wide variety of topics that help them understand how your products and services will solve their problems

Syndicate unique versions of this content on high ranking, third-party websites

Launch Google ads and email campaigns to bring more prospects in

Create microsites to promote how you solve specific problems in your top vertical markets

Launch ecommerce to supplement sales through your channel partners for people that want to speak with and buy directly from you – just don’t undercut them, so selling only at list price is recommended

Evaluate new market opportunities where your current competitors are irrelevant with Blue Ocean Strategy

This approach routinely generates sustainable, double-digit sales growth with an ROI of over 300% within 12-18 months when executed by an experienced industrial marketing agency – and your company will no longer be a well-kept secret in your markets.

The Case for a Marketing Audit

While it may be appealing to hire a full-time content marketer, SEO specialist, or to outsource to a manufacturing marketing agency that may wow you with shiny objects, conducting deep dive marketing due diligence with an experience marketing consulting resource understands your industry is typically a better way to start.

An effective marketing audit will identify what it will take for you to generate sustainable, double-digit growth by leveraging brand storytelling, content marketing, SEO, content syndication, email campaigns, marketing automation, social media, advertising, PR, and more.

Most marketing audits focus only on promotional marketing communications, so you may want to find an industrial marketing agency that can auditing the other three Ps of your marketing: products and services, pricing and placement (selling through channels and go-to-market strategy).

[cindylouwho-2]

RECENT SEO & MARKETING NEWS FOR ECOMMERCE, AUGUST 2024

Hello, and welcome to my very last Marketing News update here on Tumblr.

After today, these reports will now be found at least twice a week on my Patreon, available to all paid members. See more about this change here on my website blog: https://www.cindylouwho2.com/blog/2024/8/12/a-new-way-to-get-ecommerce-news-and-help-welcome-to-my-patreon-page

Don't worry! I will still be posting some short pieces here on Tumblr (as well as some free pieces on my Patreon, plus longer posts on my website blog). However, the news updates and some other posts will be moving to Patreon permanently.

Please follow me there! https://www.patreon.com/CindyLouWho2

TOP NEWS & ARTICLES 

A US court ruled that Google is a monopoly, and has broken antitrust laws. This decision will be appealed, but in the meantime, could affect similar cases against large tech giants. 

Did you violate a Facebook policy? Meta is now offering a “training course” in lieu of having the page’s reach limited for Professional Mode users. 

Google Ads shown in Canada will have a 2.5% surcharge applied as of October 1, due to new Canadian tax laws.

SEO: GOOGLE & OTHER SEARCH ENGINES 

Search Engine Roundtable’s Google report for July is out; we’re still waiting for the next core update. 

SOCIAL MEDIA - All Aspects, By Site

Facebook (includes relevant general news from Meta)

Meta’s latest legal development: a $1.4 billion settlement with Texas over facial recognition and privacy.  

Instagram

Instagram is highlighting “Views” in its metrics in an attempt to get creators to focus on reach instead of follower numbers. 

Pinterest

Pinterest is testing outside ads on the site. The ad auction system would include revenue sharing. 

Reddit

Reddit confirmed that anyone who wants to use Reddit posts for AI training and other data collection will need to pay for them, just as Google and OpenAI did. 

Second quarter 2024 was great for Reddit, with revenue growth of 54%. Like almost every other platform, they are planning on using AI in their search results, perhaps to summarize content. 

Threads

Threads now claims over 200 million active users.

TikTok

TikTok is now adding group chats, which can include up to 32 people.

TikTok is being sued by the US Federal Trade Commission, for allowing children under 13 to sign up and have their data harvested. 

Twitter

Twitter seems to be working on the payments option Musk promised last year. Tweets by users in the EU will at least temporarily be pulled from the AI-training for “Grok”, in line with EU law.

CONTENT MARKETING (includes blogging, emails, and strategies) 

Email software Mad Mimi is shutting down as of August 30. Owner GoDaddy is hoping to move users to its GoDaddy Digital Marketing setup. 

Content ideas for September include National Dog Week. 

You can now post on Substack without having an actual newsletter, as the platform tries to become more like a social media site. 

As of November, Patreon memberships started in the iOS app will be subject to a 30% surcharge from Apple. Patreon is giving creators the ability to add that charge to the member's bill, or pay it themselves.

ONLINE ADVERTISING (EXCEPT INDIVIDUAL SOCIAL MEDIA AND ECOMMERCE SITES) 

Google worked with Meta to break the search engine’s rules on advertising to children through a loophole that showed ads for Instagram to YouTube viewers in the 13-17 year old demographic. Google says they have stopped the campaign, and that “We prohibit ads being personalized to people under-18, period”.

Google’s Performance Max ads now have new tools, including some with AI. 

Microsoft’s search and news advertising revenue was up 19% in the second quarter, a very good result for them. 

One of the interesting tidbits from the recent Google antitrust decision is that Amazon sells more advertising than either Google or Meta’s slice of retail ads. 

BUSINESS & CONSUMER TRENDS, STATS & REPORTS; SOCIOLOGY & PSYCHOLOGY, CUSTOMER SERVICE 

More than half of Gen Z claim to have bought items while spending time on social media in the past half year, higher than other generations. 

Shopify’s president claimed that Christmas shopping started in July on their millions of sites, with holiday decor and ornament sales doubling, and advent calendar sales going up a whopping 4,463%.

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[sheuli22]

Unleashing the Power of Facebook Marketing: Best Strategies for Success

In the ever-evolving landscape of digital marketing, Facebook continues to reign supreme as a powerhouse platform for businesses looking to connect with their target audience, build brand awareness, and drive sales.

Crafting an effective Facebook marketing strategy is essential for staying ahead in the competitive online market. Here, we explore the best strategies to make the most of your Facebook marketing efforts.

Create a Compelling Business Page: Facebook Business Page is the foundation of your online presence. Optimize it by providing complete and accurate information, using high-quality visuals, and incorporating your brand's unique personality.

Regularly update your profile and cover photos to keep your page fresh.

Content is King: Develop a content strategy that resonates with your audience. Use a mix of engaging text, eye-catching visuals, and videos. Experiment with different content types to see what works best for your target demographic. Consistency is key, so establish a posting schedule and stick to it.

Leverage Facebook Ads: Facebook's robust advertising platform allows you to reach highly targeted audiences. Utilize Facebook Ads to promote your products or services, boost posts, and drive website traffic.

Experiment with different ad formats, such as carousel ads, video ads, and slideshow ads, to see what generates the best results.

Harness the Power of Video: Video content has become increasingly popular on Facebook. Utilize live videos, tutorials, behind-the-scenes glimpses, and storytelling to engage your audience. Facebook's algorithm often favors video content, leading to higher reach and engagement.

Engage with Your Audience: Actively respond to comments, messages, and reviews on your page. Encourage discussions, ask questions, and run polls to foster a sense of community.

By engaging with your audience, you build trust and loyalty, which can translate into customer retention and advocacy.

Run Contests and Giveaways: Create excitement and boost engagement by running contests and giveaways. Encourage users to like, share, and comment for a chance to win. This not only increases your reach but also creates a buzz around your brand.

Utilize Facebook Analytics: Regularly analyze Facebook Insights to understand the performance of your content and ads. Identify trends, track key metrics, and adjust your strategy accordingly.

This data-driven approach ensures that you're making informed decisions to optimize your Facebook marketing efforts.

Implement Retargeting Strategies: Make use of Facebook Pixel to track website visitors and retarget them with relevant ads. This helps re-engage potential customers who have shown interest in your products or services, increasing the likelihood of conversion.

Collaborate with Influencers: Partnering with influencers can significantly expand your reach.

Identify influencers whose audience aligns with your target demographic and collaborate on sponsored content or promotions.

Stay Updated on Algorithm Changes: Facebook's algorithm evolves, impacting how content is displayed in users' feeds. Stay informed about algorithm changes and adjust your strategy accordingly. Currently, meaningful interactions and quality content are prioritized, so focus on creating content that sparks genuine engagement.

Conclusion:

Mastering Facebook marketing requires a combination of creativity, consistency, and adaptability. By implementing these strategies, you can unlock the full potential of Facebook as a marketing powerhouse, driving brand growth and achieving your business objectives. Keep refining your approach based on data and feedback, and watch as your brand flourishes in the dynamic world of social media marketing.

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Accept Credit Cards: Key to Unlocking Subscription-Based Growth

Article by Jonathan Bomser | CEO | Accept-Credit-Cards-Now.com

In the ever-evolving world of e-commerce, keeping ahead of the competition is a top priority. To tap into the full potential of your subscription-based business, you need a payment processing solution that can keep up with your growth. Join us on this journey as we uncover the transformative power of embracing credit card payments for your business.

DOWNLOAD THE KEY TO UNLOCKING INFOGRAPHIC HERE

The Essence of Payment Processing Payment processing stands as the backbone of high-risk merchant processing and merchant accounts. It's the engine that powers the convenience of customers making payments, which, in turn, leads to increased sales and enhanced customer satisfaction. Without a dependable credit card processing system, you risk losing potential customers and, consequently, revenue.

Empowering E-Commerce In today's digital age, e-commerce payment processing is no longer an option but a necessity. To compete effectively, you must adopt e-commerce merchant accounts and provide a streamlined online credit card processing experience. This approach not only broadens your customer base but also streamlines your operations, saving you time and resources.

Credit Repair and Beyond For businesses in the credit repair industry, credit repair merchant processing is a lifeline. It allows you to provide your services with ease, ensuring that clients can conveniently pay for the help they need. Accepting credit cards for credit repair transcends mere transactions; it's about empowering individuals to take control of their financial future.

Riding the CBD Wave As the CBD industry continues to boom, CBD payment processing becomes increasingly critical. CBD merchant accounts and CBD payment gateway solutions empower you to tap into this high-demand market. By accepting credit cards for CBD, you cater to the preferences of modern consumers and expand your reach.

Seamless Payment Solutions To succeed, you need more than just credit card payment processing; you need a comprehensive payment processing system. This encompasses robust payment gateway solutions that boost security and efficiency. By offering a variety of credit card payment gateways, you accommodate diverse customer preferences.

Embracing Subscription Models Businesses built on subscription-based models thrive on predictability and convenience. Accepting credit card payments aligns perfectly with this model, as it allows for recurring billing. Customers appreciate the simplicity, and you benefit from steady revenue streams.

Building Customer Trust When you accept credit cards, you convey professionalism and reliability. Credit card payment services provide additional layers of security, assuring customers that their sensitive information is protected. This builds trust and encourages repeat business.

Scaling for Future Growth As your business expands, so do your requirements. High-risk payment processing and high-risk credit card processing enable you to confidently venture into new markets and tackle more substantial challenges. Your payment processing partner should grow with you.

The significance of accepting credit cards cannot be overstated. It represents the key to unlocking growth for subscription-based businesses, enhancing e-commerce operations, supporting the credit repair industry, and fueling the CBD revolution. By embracing dependable payment processing solutions and extending multiple credit card payment gateways, you position your business on a trajectory toward success. Don't miss out on the opportunity to scale, foster trust, and cater to the diverse needs of your customers.