#digital marketing helps in business growth

[capturousinfotech]

Highlight Your Business with Digital Marketing

Highlight Your Business with Digital Marketing

In today's fast-paced, technology-driven world, digital marketing is no longer optional; it’s essential. The digital landscape offers numerous opportunities for businesses to connect with potential customers, build brand awareness, and drive sales. Here’s how you can highlight your business with digital marketing effectively.

1. Build a Strong Online Presence

Your online presence is your digital storefront. Ensure your website is professional, user-friendly, and optimized for search engines (SEO). A well-designed website that loads quickly and is easy to navigate can significantly enhance user experience, leading to higher conversion rates.

2. Leverage Social Media Platforms

Social media platforms like Facebook, Instagram, LinkedIn, and Twitter are powerful tools for reaching a wider audience. Regularly post engaging content, interact with your followers, and use paid advertising options to target specific demographics. Social media marketing helps in building relationships and fostering community around your brand.

3. Invest in Content Marketing

Content is king in the digital marketing world. Create high-quality, relevant content that provides value to your audience. This could include blog posts, videos, infographics, podcasts, and e-books. Content marketing not only helps in driving organic traffic but also positions your business as an authority in your industry.

4. Utilize Email Marketing

Email marketing remains one of the most effective ways to nurture leads and retain customers. Build a robust email list and send personalized, relevant emails to your subscribers. Use email campaigns to share news, offers, and content that will keep your audience engaged and informed.

5. Implement SEO Strategies

Search Engine Optimization (SEO) is crucial for improving your website’s visibility on search engines. Conduct keyword research, optimize your web pages, and create quality backlinks to improve your search engine rankings. Higher visibility in search results can drive more traffic to your site and increase your chances of converting visitors into customers.

6. Run Pay-Per-Click (PPC) Campaigns

PPC advertising allows you to reach your target audience quickly by displaying ads on search engines and social media platforms. By bidding on keywords relevant to your business, you can attract high-intent traffic to your website. Monitor and optimize your PPC campaigns regularly to ensure you’re getting a good return on investment.

7. Analyze and Adjust Your Strategy

Digital marketing is an ongoing process. Use analytics tools to track the performance of your campaigns and understand what works and what doesn’t. Regularly review your strategy and make necessary adjustments to improve results. Data-driven decisions can lead to more effective marketing efforts and better business outcomes.

Conclusion

Highlighting your business with digital marketing requires a strategic approach and consistent effort. By building a strong online presence, leveraging social media, investing in content marketing, utilizing email marketing, implementing SEO strategies, running PPC campaigns, and analyzing your results, you can effectively promote your business and achieve your marketing goals.

Embrace digital marketing to stay competitive, reach new customers, and grow your business in the digital age.

Contact Us: 8600028849

[digilancerdigitalmarketer]

Digital Marketing Services

[socialmediaaura]

Benefits of Hiring a Digital Marketing Agency for Business Growth

In today’s digital age, every business, whether small or large, needs a strong online presence to thrive. With the increasing reliance on the internet, Socialmediaaura

[ana12dsouza]

Digital marketing skills are becoming increasingly essential for career growth, particularly in Bangalore, which has emerged as a leading hub for the tech and startup ecosystem. With businesses across industries shifting towards online platforms, there is a rising demand for professionals who can help brands establish a strong digital presence. To stay competitive, individuals looking to enhance their careers should consider enrolling in digital marketing courses in Bangalore. These courses provide individuals with the expertise needed to excel in various aspects of digital marketing, including SEO, social media marketing, content marketing, and more.

Digital marketing skills are becoming increasingly essential for career growth, particularly in Bangalore, which has emerged as a leading hub for the tech and startup ecosystem. With businesses across industries shifting towards online platforms, there is a rising demand for professionals who can help brands establish a strong digital presence. To stay competitive, individuals looking to enhance their careers should consider enrolling in digital marketing courses in Bangalore. These courses provide individuals with the expertise needed to excel in various aspects of digital marketing, including SEO, social media marketing, content marketing, and more.

One of the key factors driving the demand for digital marketing professionals in Bangalore is the city's growing number of tech companies and startups. Locations like Digital Marketing Course in Indiranagar Bangalore are ideal for professionals looking to gain knowledge and skills from reputed institutions. With startups looking to reach global audiences, the need for digital marketing experts is escalating. Enrolling in a Digital Marketing Course in Marathahalli or best digital marketing training in Marathahalli will equip you with practical skills and industry insights that are highly valued by employers.

In addition to the core skills required, digital marketing also plays a significant role in business growth. Learning digital marketing for business growth IIM Bangalore can help individuals understand how to strategically use digital platforms to drive business success. This makes pursuing a digital marketing course in Banashankari Bangalore or digital marketing course in Devanahalli Bangalore a wise decision for anyone interested in helping businesses grow and thrive in the digital age.

Moreover, with the rise of new neighborhoods in Bangalore, people now have access to digital marketing education across various regions, from digital marketing courses in Koramangala Bangalore to digital marketing courses in Vijayanagar Bangalore. This allows individuals from different parts of the city to access high-quality training. For those residing in specific areas like digital marketing courses in Jayanagar or digital marketing courses in RT Nagar, there are tailored courses designed to meet their unique needs and schedule.

As Bangalore continues to grow as a hub for digital innovation, acquiring a strong foundation in digital marketing is crucial for career growth. Whether you are looking for a digital marketing course near me in Bangalore or wish to pursue courses online, the opportunities are endless. Embracing this skillset can open doors to various career opportunities and give you an edge in the competitive job market. By opting for reputable programs such as digital marketing courses online Bangalore, individuals can gain access to world-class education and propel their careers forward.

[amazonsoftwares09]

Looking for a team that can help your business shine online? We're Amron Software, and we're here to make your digital dreams a reality. From sleek websites to amazing apps, we've got you covered. Let's chat and see how we can help you grow! #webdesign #appdevelopment #digitalmarketing

[chloedecker0]

Maximizing Retail Profits: Harnessing B2B Price Optimization Software

In the ever-evolving world of retail and e-commerce, businesses are constantly seeking ways to gain a competitive edge. Among the many strategies employed, B2B Price Optimization and Management Software stands out as a game-changer. Price optimisation and management (PO&M) software solutions enable businesses to oversee and optimize the prices of their goods and services. These services also provide a growing range of sales intelligence advice, such as best-next-action suggestions and customer churn warnings. In the industry, vendors either focus on back-office price management and product management roles, or they focus on providing real-time sales intelligence to sales representatives and B2B digital commerce websites, or both. Quadrant Knowledge Solutions, a leading global advisory and consulting firm, has recognized the significance of this technology in their report, “B2B Price Optimization and Management Applications, 2023”. Quadrant Knowledge Solutions focuses on helping clients in achieving business transformation goals with Strategic Business, and Growth Advisory Services. 

Download the sample report of Market Share: B2B Price Optimization and Management Software

Understanding the Retail and E-commerce Landscape 

The retail and e-commerce industry is a highly dynamic and competitive space. Companies within this domain face the continuous challenge of pricing their products right to maximize profitability while staying attractive to their customers. In this context, pricing becomes a critical element of their strategy. Let's delve into some of these challenges: 

Rapidly Changing Market Dynamics: Retail and e-commerce markets are highly volatile, with ever-shifting consumer preferences and market trends. Adapting to these changes in real-time is essential to stay competitive. Without the right tools, businesses risk making pricing decisions that are out of sync with market realities. 

Intense Competition: In retail and e-commerce, competition is fierce. With numerous players offering similar products or services, pricing becomes a key differentiator. Setting prices too high can drive customers away, while pricing too low can erode profit margins. 

Complex Supply Chain and Cost Structures: The retail and e-commerce sector often deals with complex supply chain operations and cost structures. Understanding the true costs associated with a product or service is essential for setting optimal prices. Traditional methods of cost calculation can be time-consuming and error-prone. 

Customer Behaviour and Expectations: Today's consumers are more informed and price-sensitive than ever before. Their buying behaviour can change rapidly in response to various factors, including promotions, discounts, and market trends. Retailers must be agile in responding to these changes. 

Competitor Pricing Strategies: Keeping a constant eye on competitor pricing is crucial. Businesses need to respond promptly to pricing moves made by competitors to remain competitive. Manual tracking and analysis of competitor pricing are arduous and inefficient processes. 

Download the sample report of Market Forecast: B2B Price Optimization and Management Software

B2B Price Optimization and Management Software: A Necessity 

B2B Price Optimization and Management Software is the solution to these challenges. This technology leverages advanced algorithms, data analytics, and real-time market insights to help businesses make data-driven pricing decisions. It empowers retail and e-commerce companies to optimize their prices efficiently while taking into account factors like demand fluctuations, competitor pricing, and customer behaviour.

Talk To Analyst: https://quadrant-solutions.com/talk-to-analyst

[first-techie]

(via Turn Traffic Increase Into Revenue: Unleashing the Power of Effective Website Optimization)

[advantageintegratedmarketing]

AD Vantage Loyalty Program Services

AD Vantage is a loyalty program company that helps businesses to retain their customers and drive revenue growth. We provide businesses with the tools and strategies they need to develop and manage effective loyalty programs, which reward customers for their repeat business and incentivize them to be loyal.

Designing and implementing loyalty programs: AD Vantage work with businesses to design and implement loyalty programs that are tailored to their specific needs and goals. We help businesses to determine what rewards and incentives will be most effective in encouraging customer loyalty, and they create the systems and processes needed to manage and track the program.

Data analytics: AD Vantage uses data analytics to track customer behavior and measure the effectiveness of loyalty programs. By analyzing customer data, we identify trends and patterns that help businesses to better understand their customers and develop targeted marketing campaigns.

Customer engagement: Our loyalty programs also play a role in engaging customers and encouraging them to participate in the loyalty program. They create marketing materials and campaigns that promote the benefits of the program, and they provide customer support to help customers understand how to participate.

Technology solutions: The loyalty programs of AD Vantage provide technology solutions that allow businesses to manage their loyalty programs, track customer behavior, and measure program effectiveness. These solutions may include software platforms, mobile apps, and other digital tools that make it easy for businesses to manage and track their loyalty programs.

Customer segmentation: We help businesses segment their customers based on demographics, purchase history, and other factors. This allows businesses to target specific customer groups with personalized rewards and incentives that are more likely to appeal to their interests and needs.

Customer feedback: AD Vantage provide businesses with tools to collect customer feedback, which can be used to improve the loyalty program and other aspects of the customer experience. This feedback can be collected through surveys, reviews, and other methods, and can provide valuable insights into customer preferences and behaviors.

Partnership and alliances: Our loyalty program can help businesses form partnerships and alliances with other companies to offer joint loyalty programs. This can expand the reach of the loyalty program and offer customers more options for rewards and incentives.

customerloyaltyprograms

loyaltyschemes

customerloyaltyprogram

[genericpuff]

Webtoons Is Making Moves - So Should You.

We all saw it coming ages ago and now it's finally here. There's no more beating around the bush or doubting if anyone is "reading into it too much", Webtoons' use of AI in its more recent webtoons is not an accident, not an oversight, but by design, it always has been. And I guaran-fucking-tee you that the work that already exists on the platform won't be safe from Webtoons' upcoming AI integration through scraping and data mining. Sure, they can say they're not gonna replace human creators, but that doesn't change the fact that AI tools, in their current form, can't feasibly exist without stealing from pre-existing content.

Plus, as someone who's tested their AI coloring tools specifically... they're a long, LONG way away from actually being useful. Like, good luck using them for any comic style that isn't Korean manwha featuring predominantly white characters with small heads and comically long legs. And if they do manage to get their AI tools to incorporate more art styles and wider ranges of character identities... again, what do you think it's been trained on?

Also, as an added bit that I found very funny:

Um, I'm sorry, what fucking year is it? Because platforms like WT and Tapas have both been saying this for years but we're obviously seeing them backpedal on that now with the implementation of in-house publishing programs like Unscrolled which have reinvented the wheel of taking digital webtoons and going gasp physical! It's almost like the platform has learned that there's no sustainable profit to be had in digital comics alone without the help of supplementary streams of income and is now trying to act like they've invented physical book publishing!

"The future of comic publishing, including manga, will be digital"??? My brother in christ, Shonen Jump has been exclusively digital since 2012! What rock have the WT's staff been living under that they're trying to sell digital comics as the "future" to North Americans as if we haven't already been living in that future for over ten years now?? We've had an entire generation of children raised on that same digital media since then! This isn't the selling point you think it is LMAO If anything, the digital media market here in NA is dying thanks to the enshittification of digital content platorms like Netflix, Disney+, and mainstream social media platforms! That "future" is not only already both the past and present, but is swiftly on its way out! Pack it up and go home, you missed the bus!

Literally so much of WT's IPO pitch is just a deadass grift full of corporate buzzwords and empty promises. They're trying so hard to convince people that their business model is infinitely profitable... but if it were, why do they need the public's money? And where are all those profits for the creators who are being exploited day after day to fill their platform with content? Why are so many creators still struggling to pay their bills if the company has this much potential for profit?

Ultimately even their promised AI tools don't ensure profit, they ensure cutting expenses. The extra money they hope to make isn't gonna come from their content generating income, it's gonna come from normal people forking over their money in the hopes that it'll be turned around, and from Webtoons cheapening the medium even further until it's nothing but conveyer belt gruel. Sure, "making more than you spend" is the base definition of "profit", but can we really call it that when it's through the means of gutting features, retiring support programs, letting go editing staff, and limiting resources for their own hired freelancers who are the only reason they even have content to begin with? That's not sustainable profit or growth, that's fighting the tide which can and will carry them away at any moment.

I'm low key calling it now, a year or two from today we're gonna be seeing massive lawsuits and calls to action from the people who invested their money into WT and subsequently lost it into the black hole that is WT's "business model". This is a company that's been operating in the red for years, what about becoming an IPO is gonna make them "profitable"? Let alone profitable enough to pay back their investors in the spades they're expecting? The platform and its app are already shit and they're about to become even worse, we are literally watching this company circle the drain in the modern day's ever-ongoing race to the bottom, enshittification in motion, but they're trying to convince us all the same that they're "innovating".

Webtoons doesn't want to invest in its creators. We as creators need to stop investing in them.

[upthewitchypunx]

I don't think I have told this whole story before.

stuff about my house, an old abusive relationship, early witchling behavior, and growth...

So, my ex-husband and I bought this house in January of 2001. As soon as I walked into the house I knew it was *my* house, this was way before I started studying witchcraft.

The relationship was emotionally abusive from the beginning but I had no skills or understanding of how to deal with conflict and thought if I just did what he asked it would be alright, but it was never enough. I was always fucking up by doing something I wanted to do that my ex did not want me to do. He's say things like "you are so smart that you can talk yourself into anything and that's why you keep getting confused. So if you just do what I want you won't have problems." or something like that. Like, that just gives you a base level of how twisted my brain was. (there's a digital version of the zine I wrote about it here)

The house had strange spots in it that felt weird and our incongruity seemed to feed it. One of our housemates reported chairs sliding across the floor and things going missing. At one point I moved out then moved back in while we were trying to go to counseling and work things through. We thought a change would be good and we moved into that room the housemate had issues with, stayed 3 nights and revealed to each other that we felt weird and could not sleep, so we moved to a different room.

Counseling didn't work and I eventually found to courage to leave the winter of 05-06, but we still owned a business together and a lot of my things were still in the house. The person he dated after me (we became friends after she experiences some of the same abuse) saw visions of me in the house and I was very angry.

In 2005, before I left and i was sleeping on a mat on the floor of the basement, I started studying witchcraft. Got myself some Cunningham books and felt really silly trying to do rituals and hiding it. In the divorce I lost the business but got the house with idea that I would sell it. I cleaned the whole thing, painted everything, put in new fixtures. Took a punk house and made it into something more friendly. By the time I was done it was the spring of 2007. The house went on the market just as the markets were crashing. Someone was on the hook to buy it and kept it off the market for the full 30 days and by that time the house had lost a lot of value.

Anyway! We decided to move into it it with some friends in October 0f 2007. One of the friends was Wiccan and I was sort of interested in it and went to a few open rituals with her. She was taking a year and a day class and asked her teachers to help cleanse the house before we moved in. I had already stashed a bunch of witchy stuff i bought in the closet that would be my room. We opened all the windows, doors, drawers, and what not. We started at our fireplace and lit incense, flicked consecrated salt water with springs of rosemary and sage from the garden, and chanted. One of the teachers gestured towards the closet I had my newly acquired witchy shit in and asked what was in there. I said nothing and that room wasn't the problem, the room next to it where the chairs had moved was, so the focused on that. I'm still not sure why I didn't explain.

Anyway, at that point our house became the Spiral House and we have not had any of the old garbage that I'm sure was being fed by a shitting relationship. After that I built my own magical system and my own wards that work with the land and the house. I've made a secure home and I do love my house and my neighborhood.

Both houses next to us have been broken in to, but ours has not. I still think it is funny when some people stop at the threshold and I have to invite them in like vampires. lol.

[thankyouforthememoriesworld]

UNLTD represents her interests and gets her NIL deals while Midnight Dawn gets her coverage and makes sure it is all aligned with her values.

UNLTD - Azzi's agency. Nick is her agent and I've seen Jacqueline (director of marketing) also be on the trips when Nick isn't there. Also note that Nick is the former director of global marketing for Under Armour so I wonder if that's how this happened since UNLTD was co-founded by Nick.

Steph's full company is Thirty Ink. Thirty Ink is a holding company - essentially a collection of Steph's different brands, investments, and partnerships under one name. It includes but is not limited to SC30, Curry Brand, Underrated, etc.

Midnight Dawn is a communications (PR) agency and their biggest client is Steph Curry and Thirty Ink. They also have Azzi as a client. I'm guessing this happened via Thirty Ink.

While Azzi's deal is with SC30 back in 2021, it rebranded to Thirty Ink since then. She gets gear from curry brand, attends underrated events and follows gentleman cut bourbon, etc. Her camp recently had Nirvana Water, which Thirty Ink just invested in and is a brand ambassador. She also gets access to Steph's medical team and trainers. I feel like the SC30/Thirty Ink deal is way better than just signing with Curry Brand specifically and nobody has a deal like what Azzi has in college basketball. It is one of a kind.

Also because SC30, Inc. came first in 2017, funny enough, it owns the trademark for Thirty Ink even though his website shows it vice versa. https://trademarks.justia.com/owners/sc30-inc-3958086/

It seems SC30, Inc now has a new description. "SC30 is an athlete management studio specializing in athlete services, managing and maximizing marketing partnerships, and growing assets through expertise in digital strategy and content development. SC30 is committed to building for growth, market value, and legacy."

Long story short - whatever visions Azzi has in building her business off the court, they are going to help Azzi do it. I am excited that Azzi is getting that business degree because it really is going to make her street smart on the business side.

One last thing to bring to attention but also don't get your hopes up - Thirty Ink's media company Unanimous Media signed a deal with NBC back in 2022. Big East announced that they would have a media deal starting in 2025-26 with NBC. So if Azzi stayed another year, I could easily see Unanimous Media doing a documentary or something in partnership with NBC x Big East to cover Azzi's last college year if she chooses to stay. But of course, this is Azzi and I doubt she wants that type of attention but I'm sure her PR team does lol.

So, in conclusion, everything is rather interrelated or parallel for the most part. Hope that adds clarity!

I love you and your brain ♥️. I was almost right, and she has a one-of-a-kind deal because she's special like that 🦄.

[mariacallous]

In March 2007, Google’s then senior executive in charge of acquisitions, David Drummond, emailed the company’s board of directors a case for buying DoubleClick. It was an obscure software developer that helped websites sell ads. But it had about 60 percent market share and could accelerate Google’s growth while keeping rivals at bay. A “Microsoft-owned DoubleClick represents a major competitive threat,” court papers show Drummond writing.

Three weeks later, on Friday the 13th, Google announced the acquisition of DoubleClick for $3.1 billion. The US Department of Justice and 17 states including California and Colorado now allege that the day marked the beginning of Google’s unchecked dominance in online ads—and all the trouble that comes with it.

The government contends that controlling DoubleClick enabled Google to corner websites into doing business with its other services. That has resulted in Google allegedly monopolizing three big links of a vital digital advertising supply chain, which funnels over $12 billion in annual revenue to websites and apps in the US alone.

It’s a big amount. But a government expert estimates in court filings that if Google were not allegedly destroying its competition illegally, those publishers would be receiving up to an additional hundreds of millions of dollars each year. Starved of that potential funding, “publishers are pushed to put more ads on their websites, to put more content behind costly paywalls, or to cease business altogether,” the government alleges. It all adds up to a subpar experience on the web for consumers, Colorado attorney general Phil Weiser says.

“Google is able to extract hiked-up costs, and those are passed on to consumers,” he alleges. “The overall outcome we want is for consumers to have more access to content supported by advertising revenue and for people who are seeking advertising not to have to pay inflated costs.”

Google disputes the accusations.

Starting today, both sides’ arguments will be put to the test in what’s expected to be a weekslong trial before US district judge Leonie Brinkema in Alexandria, Virginia. The government wants her to find that Google has violated federal antitrust law and then issue orders that restore competition. In a best-case scenario, according to several Google critics and experts in online ads who spoke with WIRED, internet users could find themselves more pleasantly informed and entertained.

It could take years for the ad market to shake out, says Adam Heimlich, a longtime digital ad executive who’s extensively researched Google. But over time, fresh competition could lower supply chain fees and increase innovation. That would drive “better monetization of websites and better quality of websites,” says Heimlich, who now runs AI software developer Chalice Custom Algorithms.

Tim Vanderhook, CEO of ad-buying software developer Viant Technology, which both competes and partners with Google, believes that consumers would encounter a greater variety of ads, fewer creepy ads, and pages less cluttered with ads. “A substantially improved browsing experience,” he says.

Of course, all depends on the outcome of the case. Over the past year, Google lost its two other antitrust trials—concerning illegal search and mobile app store monopolies. Though the verdicts are under appeal, they’ve made the company’s critics optimistic about the ad tech trial.

Google argues that it faces fierce competition from Meta, Amazon, Microsoft, and others. It further contends that customers benefited from each of the acquisitions, contracts, and features that the government is challenging. “Google has designed a set of products that work efficiently with each other and attract a valuable customer base,” the company’s attorneys wrote in a 359-page rebuttal.

For years, Google publicly has maintained that its ad tech projects wouldn’t harm clients or competition. “We will be able to help publishers and advertisers generate more revenue, which will fuel the creation of even more rich and diverse content on the internet,” Drummond testified in 2007 to US senators concerned about the DoubleClick deal’s impact on competition and privacy. US antitrust regulators at the time cleared the purchase. But at least one of them, in hindsight, has said he should have blocked it.

Deep Control

The Justice Department alleges that acquiring DoubleClick gave Google “a pool of captive publishers that now had fewer alternatives and faced substantial switching costs associated with changing to another publisher ad server.” The global market share of Google’s tool for publishers is now 91 percent, according to court papers. The company holds similar control over ad exchanges that broker deals (around 70 percent) and tools used by advertisers (85 percent), the court filings say.

Google’s dominance, the government argues, has “impaired the ability of publishers and advertisers to choose the ad tech tools they would prefer to use and diminished the number and quality of viable options available to them.”

The government alleges that Google staff spoke internally about how they have been earning an unfair portion of what advertisers spend on advertising, to the tune of over a third of every $1 spent in some cases.

Some of Google’s competitors want the tech giant to be broken up into multiple independent companies, so each of its advertising services competes on its own merits without the benefit of one pumping up another. The rivals also support rules that would bar Google from preferencing its own services. “What all in the industry are looking for is fair competition,” Viant’s Vanderhook says.

If Google ad tech alternatives win more business, not everyone is so sure that the users will notice a difference. “We’re talking about moving from the NYSE to Nasdaq,” Ari Paparo, a former DoubleClick and Google executive who now runs the media company Marketecture, tells WIRED. The technology behind the scenes may shift, but the experience for investors—or in this case, internet surfers—doesn’t.

Some advertising experts predict that if Google is broken up, users’ experiences would get even worse. Andrey Meshkov, chief technology officer of ad-block developer AdGuard, expects increasingly invasive tracking as competition intensifies. Products also may cost more because companies need to not only hire additional help to run ads but also buy more ads to achieve the same goals. “So the ad clutter is going to get worse,” Beth Egan, an ad executive turned Syracuse University associate professor, told reporters in a recent call arranged by a Google-funded advocacy group.

But Dina Srinivasan, a former ad executive who as an antitrust scholar wrote a Stanford Technology Law Review paper on Google’s dominance, says advertisers would end up paying lower fees, and the savings would be passed on to their customers. That future would mark an end to the spell Google allegedly cast with its DoubleClick deal. And it could happen even if Google wins in Virginia. A trial in a similar lawsuit filed by Texas, 15 other states, and Puerto Rico is scheduled for March.

[misfitwashere]

We thank you, Joe

Tonight is for you

Robert Reich

Aug 19, 2024

Friends,

Tonight’s opening of the Democratic National Convention in Chicago will be an opportunity for the Democratic Party and the nation to take stock of Joe Biden’s term of office and thank him for his service.

He still has five months to go as president, of course, but the baton has been passed.

Biden’s singular achievement has been to change the economic paradigm that reigned since Reagan and return to one that dominated public life between 1933 and 1980 — and is far superior to the one that has prevailed since.

Biden’s democratic capitalism is neither socialism nor “big government.” It is, rather, a return to an era when government organized the market for the greater good.

The Great Crash of 1929 followed by the Great Depression taught the nation a crucial lesson that we forgot after Reagan’s presidency: markets are human creations. The economy that collapsed in 1929 was the consequence of allowing nearly unlimited borrowing, encouraging people to gamble on Wall Street, and permitting the Street to take huge risks with other people’s money.

Franklin D. Roosevelt and his administration reversed this. They stopped the looting of America. They also gave Americans a modicum of economic security. During World War II, they put almost every American to work.

Subsequent Democratic and Republican administrations enlarged and extended democratic capitalism. Wall Street was regulated, as were television networks, airlines, railroads, and other common carriers. CEO pay was modest. Taxes on the highest earners financed public investments in infrastructure (such as the national highway system) and higher education.

America’s postwar industrial policy spurred innovation. The Department of Defense and its Defense Advanced Research Projects Administration developed satellite communications, container ships, and the internet. The National Institutes of Health did trailblazing basic research in biochemistry, DNA, and infectious diseases.

Public spending rose during economic downturns to encourage hiring. Antitrust enforcers broke up AT&T and other monopolies. Small businesses were protected from giant chain stores. Labor unions thrived. By the 1960s, a third of all private-sector workers were unionized. Large corporations sought to be responsive to all their stakeholders.

But then America took a giant U-turn. The OPEC oil embargo of the 1970s brought double-digit inflation followed by Fed Chair Paul Volcker’s effort to “break the back” of it by raising interest rates so high that the economy fell into deep recession.

All of which prepared the ground for Reagan’s war on democratic capitalism. From 1981 onward, a new bipartisan orthodoxy emerged that markets functioned well only if the government got out of the way.

The goal of economic policy thereby shifted from the common good to economic growth, even though Americans already well-off gained most from that growth. And the means shifted from public oversight of the market to deregulation, free trade, privatization, “trickle-down” tax cuts, and deficit reduction — all of which helped the monied interests make even more money.

The economy grew for the next 40 years, but median wages stagnated, and inequalities of income and wealth surged. In sum, after Reagan’s presidency, democratic capitalism — organized to serve public purposes — all but disappeared. It was replaced by corporate capitalism, organized to serve the monied interests.

**

Joe Biden revived democratic capitalism. He learned from the Obama administration’s mistake of spending too little to pull the economy out of the Great Recession that the pandemic required substantially greater spending, which would also give working families a cushion against adversity. So he pushed for and got the giant $1.9 trillion American Rescue Plan.

This was followed by a $550 billion initiative to rebuild the nation’s bridges, roads, public transit, broadband, water, and energy systems. He championed the biggest investment in clean energy sources in American history — expanding wind and solar power, electric vehicles, carbon capture and sequestration, and hydrogen and small nuclear reactors. He then led the largest public investment ever made in semiconductors, the building blocks of the next economy. Notably, these initiatives were targeted to companies that employ American workers.

Biden also embarked on altering the balance of power between capital and labor, as had FDR. Biden put trustbusters at the head of the Federal Trade Commission and the Antitrust Division of the Justice Department. And he remade the National Labor Relations Board into a strong advocate for labor unions.

Unlike his Democratic predecessors Bill Clinton and Barack Obama, Biden did not reduce all trade barriers. He targeted them to industries that were crucial to America’s future — semiconductors, electric batteries, electric vehicles. Unlike Trump, Biden did not give a huge tax cut to corporations and the wealthy.

It’s also worth noting that, in contrast with every president since Reagan, Biden did not fill his White House with former Wall Street executives. Not one of his economic advisers — not even his treasury secretary — is from the Street.

The one large blot on Biden’s record is Benjamin Netanyahu. Biden should have been tougher on him — refusing to provide him offensive weapons unless Netanyahu stopped his massacre in Gaza. Yes, I know: Hamas began the bloodbath. But that is no excuse for Netanyahu’s disproportionate response, which has made Israel a pariah and endangered its future. Nor an excuse for our complicity.

***

One more thing needs to be said in praise of Joe Biden. He did something Donald Trump could never do: He put his country over ego, ambition, and pride. He bowed out with grace and dignity. He gave us Kamala Harris.

Presidents don’t want to bow out. Both Richard Nixon and Lyndon Johnson had to be shoved out of office. Biden was not forced out. He did nothing wrong. His problem is that he was old and losing some of the capacities that dwindle with old age.

Even among people who are not president, old age inevitably triggers denial. How many elderly people do you know who accept that they can’t do the things they used to do or think they should be able to do? How many willingly give up the keys to their car? It’s not surprising he resisted.

Yet Biden cares about America and was aware of the damage a second Trump administration could do to this nation, and to the world. Biden’s patriotism won out over any denial or wounded pride or false sense of infallibility or paranoia.

For this and much else, we thank you, Joe.

[hmfaysal99]

New Business Marketing Tips And Tricks for Success

Starting a new business can be an exciting endeavor, but it also comes with its fair share of challenges, especially in the competitive landscape of today's market. Effective marketing is crucial for the success of any new venture. Here are four essential marketing tips and tricks to help your new business thrive.

Define Your Target Audience: Before diving into marketing efforts, it's essential to identify and understand your target audience. Define your ideal customer persona by considering demographics, interests, pain points, and buying behaviors. Conduct market research to gather valuable insights that will guide your marketing strategies. Tailoring your messages and campaigns to resonate with your target audience will significantly increase your chances of success.

Once you have a clear picture of your audience, choose the most suitable marketing channels to reach them effectively. Social media, email marketing, content marketing, and pay-per-click advertising are just a few options to consider. Your choice of channels should align with where your audience spends their time online.

Create Compelling Content: Content marketing is a powerful tool for new businesses to establish their brand and build credibility. Develop high-quality, informative, and engaging content that addresses the needs and interests of your target audience. This content can take various forms, including blog posts, videos, infographics, and podcasts.

Consistency is key when it comes to content creation. Develop a content calendar to plan and schedule regular updates. Providing valuable content not only helps you connect with your audience but also boosts your search engine rankings, making it easier for potential customers to find you.

Leverage Social Media: Social media platforms have become indispensable for marketing in today's digital age. Create profiles on relevant social media platforms and engage with your audience regularly. Share your content, interact with followers, and participate in industry-related discussions.

Paid advertising on social media can also be a cost-effective way to reach a broader audience. Platforms like Facebook, Instagram, and LinkedIn offer targeting options that allow you to reach users who match your ideal customer profile.

Monitor and Adapt: Marketing is an ever-evolving field, and what works today may not work tomorrow. To stay ahead of the curve, regularly monitor the performance of your marketing efforts. Analyze key metrics such as website traffic, conversion rates, and return on investment (ROI). Use tools like Google Analytics and social media insights to gather data and insights.

Based on your findings, be prepared to adapt your strategies and tactics. If a particular marketing channel isn't delivering the expected results, reallocate your resources to more promising avenues. Stay up-to-date with industry trends and keep an eye on your competitors to ensure your marketing efforts remain relevant and competitive.

In conclusion, effective marketing is essential for the success of any new business. By defining your target audience, creating compelling content, leveraging social media, and continuously monitoring and adapting your strategies, you can position your new business for growth and long-term success in a competitive market. Remember that success may not come overnight, but with persistence and the right marketing approach, your new business can thrive.

[jobyoda-philippines]

Exploring Career and Job Opportunities in Davao City Philippines

Davao City, recognized as one of the Philippines' most progressive cities, continues to experience remarkable economic growth, creating a vibrant job market that attracts professionals from across the country. The city's diverse economy offers numerous employment opportunities, from entry-level positions to executive roles, making it an attractive destination for job seekers at all career stages.

The Business Process Outsourcing (BPO) sector stands as one of the largest employers in Davao City, providing thousands of jobs across various specializations. Companies in this sector actively recruit customer service representatives, technical support specialists, and quality assurance analysts, offering competitive salaries and comprehensive benefits packages. The industry's continued expansion has created numerous opportunities for career advancement, with many organizations promoting from within and providing extensive training programs.

Part-time employment opportunities have also flourished in Davao City, catering to students, professionals seeking additional income, and individuals preferring flexible work arrangements. The retail sector, food service industry, and education field offer numerous part-time positions with varying schedules and responsibilities. These roles often provide valuable work experience and can serve as stepping stones to full-time careers.

The Information Technology sector in Davao has seen significant growth, with many companies seeking software developers, web designers, and IT support specialists. This growth has been fueled by the city's improving technological infrastructure and the increasing number of tech-focused businesses establishing operations in the region. Tech professionals can find opportunities in both established companies and startups, with many positions offering competitive compensation and the possibility of remote work arrangements.

Davao's hospitality and tourism industry continues to expand, creating jobs in hotels, restaurants, travel agencies, and tour operations. The sector offers positions ranging from entry-level service roles to management positions, with many employers providing training and development opportunities. The industry's growth has also sparked demand for professionals in events management and tourism marketing.

The education sector presents numerous opportunities for both full-time and part-time employment. Educational institutions regularly seek teachers, tutors, and administrative staff. The rise of online learning has created additional opportunities for English language teachers and academic consultants who can work flexible hours from home or teaching centers.

Job hiring  in Davao, the digital economy has opened new avenues for employment. E-commerce specialists, digital content creators, and social media managers are in high demand as businesses increasingly establish their online presence. These positions often offer the flexibility of remote work while providing competitive compensation packages.

Professional development resources are readily available in Davao City, with numerous institutions offering skills training programs and industry certifications. Job seekers can access career counseling services, resume writing assistance, and interview coaching through various employment support organizations. These resources prove invaluable in helping candidates prepare for and secure desired positions.

The financial services sector in Davao has also experienced substantial growth, creating opportunities for banking professionals, insurance specialists, and investment consultants. These positions typically offer attractive compensation packages, including performance bonuses and health benefits, making them highly sought after by experienced professionals.

Davao's agricultural sector continues to evolve, combining traditional farming with modern agribusiness practices. This has created opportunities for agricultural technologists, food processing specialists, and supply chain professionals. The sector offers both technical and management positions, with many companies providing specialized training and development programs.

For those entering Davao's job market, proper preparation is essential. Successful job seekers typically maintain updated resumes, prepare comprehensive portfolios, and stay informed about industry developments. Professional networking, both online and offline, plays a crucial role in discovering opportunities and advancing careers in the city.

The future of Davao's job market looks promising, with emerging industries creating new employment opportunities. The city's commitment to economic development, coupled with its strategic location and robust infrastructure, continues to attract businesses and investors, ensuring a steady stream of job opportunities for qualified candidates.

Whether seeking full-time employment or part-time job in Davao City offers a diverse range of opportunities across multiple industries. Success in this dynamic job market often comes to those who combine proper preparation with continuous skill development and effective networking. As the city continues to grow and evolve, its job market remains a beacon of opportunity for professionals seeking to build meaningful careers in Mindanao's premier business hub.