#digital marketing conference

[tsreviews]

WebinarX Review: Unlock Top-Ranked Video Conferencing!

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[digitalconfex]

DMAT Confex Malaysia 2024: Elevating Strategies in Digital Marketing and Advertising

Join us at DMAT Confex in Malaysia, where the leading minds in digital marketing and Advertising converge to explore the latest trends, strategies, and innovations. Discover the future of advertising and technology in the dynamic landscape of digital marketing. Network with industry experts, gain valuable insights, and propel your business to new heights. Don't miss this opportunity to stay ahead in the digital realm – reserve your spot now!

For more info visit: https://digitalconfex.com/dmat-confex-01-feb-2024/

[madstars-festival]

[MAD STARS through Female Eyes] Becky McOwen-Banks, Director, Creative X Global, Meta

[MAD STARS through Female Eyes]

: Becky McOwen-Banks, Director, Creative X Global, Meta

It was the first MAD STARS event Becky McOwen-Banks, director, creative X global, Meta. She also brought their female perspective to the final juries.

Becky has been a creative director, on staff and freelance, at agencies such as M&C Saatchi London, VaynerMedia UK & EMEA, New Republique and FCB Inferno as well as an active member of the SheSays committee.

Becky McOwen-Banks certainly threw herself into MAD STARS. She was a member of the Final Jury and New Stars Jury, as well as a speaker discussing Searching for Innovation? Then Shut Up and Get Out of the Way! A.K.A. Creative Entrepreneurship in Action. Here is her MAD STARS view:

What motivated you to be so involved? What was your impression of MAD STARS 2023? 

Becky McOwen-Banks: I have been on many global awards juries, but none that ran from Asia. I was keen to join MAD STARS, see the approach, meet more amazing talent and see for myself how it has been growing as an awards to be noticed. The combination of creative showcase and marketing business focus provides a balanced view of the industry, so I was excited and honoured when invited to get involved. I believe in the power of learning and curiosity have driven me throughout my career. The opportunity to visit a city I hadn't travelled to before, spend some time with leaders and creative talent was too good to miss. It is so important that we in the West don't become myopically focussed inwards and forget that there is so much more to discover and uncover. 

You were on the final jury. What stood out for you in the jury room (and did any work stand out for you in particular)? What were you looking for in the winners? 

Becky McOwen-Banks: We had a great mix of talent and skills in the Final jury for my categories which meant lots of good discussion about the work. Identifying what is the right work for this specific awards show, at this time and within the specific category makes judging different every time. This year lots of conversations focussed around work that made a difference to the world (like Knock Knock) but also rewarded paying clients for pursuing brave thinking.

A piece of work I loved and have shared since being home is the Ladies of Tang Dynasty for Daning Palace. I'm a typophile - I adore typography - so this was just delicious. The attention to the heart of the concept and then allowing their design minds to fly was brilliant. 

You were also on the New Stars jury. What did you think of the standard of work and the New Stars themselves as well as the judging experience? What were you looking for in New Stars winners? 

Becky McOwen-Banks: The NEW STARS jury was tough. There was a lot of great work and so little time. The awards facilitators were very strict with us to get through all of the entries with time for good conversation. It was really interesting seeing the variation in the approaches, and also seeing how some teams seemed to really get under the skin of the issue. The ideas that linked the heart and head were the standout winners, taking such a sensitive topic out of expected channels, to reach audiences wherever they may be - and all with empathy. You won't change behaviour on any topic by shouting at people and trying to shame them. The ideas required an understanding of the educational job that was needed in order to bring people with you and allow the message to be heard as well as the empathetic tone required.  The three points I had as advice for all teams was: 

1: Really question your own thinking. Be your own biggest critic.  Would the audience REALLY respond how I am suggesting? Would it really work? What is the simple message they would actually take out and remember? If you’re not strict in your own thinking then CDs or awards juries will be and will dismiss your thinking.  Learn to stress test your own ideas. Try them from every angle and always be honest with how effective the idea may be in the actual world. It's only this way you get to water-tight thinking. 

2: Keep pushing ideas.  Some ideas simply weren't evolved far enough, despite having a good insight and idea. Creatives (particularly at the early stages in their career) need to keep pushing to deliver full campaign thinking. It's also a way to test the validity of the idea itself. You can get two executions out of most ideas but then run dry - so push for 3, 4, 5 and show this idea can go anywhere. 

3: Crafting should always be secondary to the idea - in service of the idea, not instead of it. Great design and entry boards can never hide an average idea. Some entries were beautifully crafted, when I'd advise for this time-limited exercise that they should have been focussed 90% on idea and 10% on the board. 

Please tell me about your session. Why did you choose the topic and what were its main insights?

Becky McOwen-Banks: Searching for Innovation? Then Shut Up and Get Out of the Way comes from my MBA thesis subject. I am a creative leader committed to innovation and teams. My thesis enabled me to explore the effects that leaders have on their teams, not through their direct actions but through the team design and process they create - and subsequently if these different team designs then have a different impact on the ability to innovate. This felt like a topic that would bring together the MAD STARS audience of leaders and innovation. We are all after ways to learn and enable our teams and businesses to be better, so I thought this was a good way to share some of my findings. I've had a few enquiries for my presentation so I'm hoping that means it landed with some. The main insight is that the traits of leaders (or founders) do affect the shape of teams they create, and this does ultimately impact the ability to innovate. So, we all need to be more aware of the systems we are creating, that we are the ones inhibiting our own success. It also reveals that innovative leaders are those with interactive and interpersonal traits, and that these leaders create more fluid teams. 

Or to distill that into some simple guidance from my results:  1: Leaders who identify themselves as interactive/interpersonal create more autonomous team shapes  2: A more autonomous team shape results in more identifiable and measurable innovation with the added benefit of team positivity and confidence. 

[jbdipama]

Conférence de l’UJEME sur l’entrepreneuriat à l’ère du digital : Stratégie et opportunités pour réussir dans un monde connecté

J’ai été ravi d’animer la conférence de l’Union des Jeunes des Églises et Missions Évangéliques (UJEME) du Burkina Faso  sur le thème : ‘L’entrepreneuriat à l’ère du digital : Stratégies et opportunités pour réussir dans un monde connecté’. À cette occasion, la plateforme Koenoogo.com a rédigé un article sur l’événement, que je vous invite à lire. L’Union des Jeunes des Églises et Missions…

[jolenes-book-journey]

Authors and Others Giving Zoom Presentations

This is for all my fellow authors and others who may be giving Zoom presentations in the next few weeks. Today I was presenting to a small group of authors online who are part of the Writers Alliance of Gainesville for a Marketing discussion. Just before I was ready to sign on there was a flash message that stated ‘UPDATE IN PROGRESS – DO NOT CLOSE’. Well silly me just went on making my coffee…

[thabisonjoko]

Reflecting on the Insights: MTN Bushfire and ARMC's Digital Marketing Workshop

Introduction: Recently, I had the privilege of participating in an enlightening online workshop session on Digital Marketing Strategies, organized by MTN Bushfire and ARMC. The event brought together industry experts and enthusiasts alike to delve into the dynamic realm of digital marketing. As I reflect on the invaluable insights shared during the session, I am compelled to extend my heartfelt gratitude to those who made it all possible.

Acknowledgments: First and foremost, I would like to express my sincere appreciation to MTN Bushfire and ARMC for orchestrating such a thought-provoking and informative workshop. Their commitment to fostering knowledge exchange and skill development within the digital marketing landscape is truly commendable.

I would also like to extend a special thank you to the esteemed panelists who generously shared their expertise and experiences:

Reggie Rasodi: As an influencer and communications professional at ARMC, Reggie Rasodi brought a wealth of knowledge to the discussion. His insights into leveraging influence and communication strategies were invaluable.

Qhakaza Mohare: Serving as the Chief Operating Officer at Digify Africa, Qhakaza Mohare provided invaluable insights into digital skills development and empowerment initiatives. Her perspective added depth to our understanding of digital marketing's transformative potential.

KrTC of Hip Hop: As both an artist and brand influencer, KrTC offered a unique perspective on the intersection of creativity and marketing. His insights into building authentic connections with audiences resonated deeply with participants.

Eda Iskeceli: A Digital Strategist at Paradise Worldwide, Eda Iskeceli brought a wealth of practical expertise to the discussion. Her insights into crafting effective digital strategies were illuminating and actionable.

Key Takeaways: Throughout the workshop, several key takeaways emerged, which I believe will continue to inform and inspire my approach to digital marketing:

The importance of authenticity and transparency in building meaningful connections with audiences.

The power of storytelling as a compelling tool for engaging and resonating with target demographics.

The necessity of adaptability and innovation in navigating the ever-evolving digital landscape.

The significance of digital literacy and skills development in empowering individuals and communities.

Conclusion: In conclusion, I am profoundly grateful for the opportunity to participate in MTN Bushfire and ARMC's Digital Marketing Workshop. The insights shared by Reggie Rasodi, Qhakaza Mohare, KrTC of Hip Hop, and Eda Iskeceli have undoubtedly enriched my understanding of digital marketing strategies. As I continue on my journey in this dynamic field, I am inspired to apply these insights creatively and ethically, striving to make a positive impact in an increasingly digital world.

[helimadvertising1]

Marketing firm providing content, strategy, branding & inbound services with a focus on life science companies.We use our diverse backgrounds as Life Science experts, marketers, and creatives to develop and execute effective strategies for our clients.While we focus on emerging biotech brands, we also work with brands new to marketing in allied domain.

[mariacallous]

If you’ve rented an apartment in the US in the past several years, you may have had the sense that the game was rigged: Prices creep up not only at your building but at others throughout the city, seemingly in lockstep. A new civil lawsuit brought by the US Department of Justice today alleges that in many cases it’s not just in your head—and that a single company’s algorithm is to blame.

That company is RealPage, a Texas-based firm that provides commercial revenue management software for landlords. In other words, it helps set the prices of apartments. But it does so, the DOJ alleges in its lawsuit, by effectively helping its clients cheat; landlords feed rental rate and lease terms into the system, and the RealPage algorithm in turn spits out a suggested price that enables coordination and hinders competition.

“By feeding sensitive data into a sophisticated algorithm powered by artificial intelligence, RealPage has found a modern way to violate a century-old law through systematic coordination of rental housing prices,” deputy attorney general Lisa Monaco said in a statement.

RealPage’s reach is broad. It controls 80 percent of the market for software of its kind, which in turn is used to set prices of around 3 million units across the country, according to the DOJ. It already faces multiple lawsuits, including one from the state of Arizona and another in Washington, DC, where RealPage software is allegedly used to price more than 90 percent of units in large apartment buildings. RealPage’s algorithmic pricing first gained broader attention when a 2022 ProPublica investigation detailed how the company’s YieldStar software works.

The DOJ civil lawsuit, which was joined by the attorneys general of eight states, is a significant escalation in legal action against the company. It’s also a first for the DOJ, according to officials speaking on background during a call to discuss the complaint. While the government had previously filed criminal charges against an Amazon seller for algorithm-enabled price-fixing, this is the first civil action in which the algorithm itself, the Justice Department official says, was effectively the means of the violation.

The complaint itself quotes RealPage executives allegedly acknowledging anticompetitive aspects of its product. “There is greater good in everybody succeeding versus essentially trying to compete against one another in a way that actually keeps the entire industry down,” one RealPage executive allegedly wrote.

RealPage has repeatedly denied any allegations of antitrust violations, going so far as to publish a six-page digital pamphlet that claims to tell “the Real Story” about its products, along with an extensive FAQ page on a dedicated public policy website. The company did not immediately respond to a request for comment. “Attacks on the industry’s revenue management are based on demonstrably false information,” one section of that site reads. “RealPage revenue management software benefits both housing providers and residents.”

“We are disappointed that, after multiple years of education and cooperation on the antitrust matters concerning RealPage, the DOJ has chosen this moment to pursue a lawsuit that seeks to scapegoat pro-competitive technology that has been used responsibly for years,” said Jennifer Bowcock, senior vice president of communications and creative at RealPage, in an emailed statement. “RealPage’s revenue management software is purposely built to be legally compliant, and we have a long history of working constructively with the DOJ to show that."

The DOJ disagrees. “Algorithms don’t exist in a law-free zone,” said Monaco in a press conference to discuss the case. “Training a machine to break the law is still breaking the law.”

In this case, the complaint alleges that those algorithms consistently drove rental prices upward. “RealPage’s software tends to maximize price increases, minimize price decreases, and maximize landlords’ pricing power,” said the DOJ in a press release. RealPage also doesn’t just recommend prices; in many cases, it actively sets them.

“RealPage actively polices landlords’ compliance with those recommendations,” said US attorney general Merrick Garland in today’s press conference. “A large number of landlords effectively agree to outsource their pricing decisions to RealPage by using an ‘auto-accept’ setting that effectively permits RealPage to determine the price a renter will pay.”

The DOJ also claims RealPage has created a “self-reinforcing feedback loop” with its data intake and pricing recommendations structure that also gives it an alleged monopoly in the apartment revenue management software industry. Any competitor who plays by the rules, the DOJ claims, is at a distinct disadvantage.

The Justice Department has spent the past several years staffing up with technologists and data scientists, better enabling them to “interrogate the code,” as multiple officials described the investigative process. While this is the first major algorithmic collusion case, DOJ officials suggested it would be far from the last.

[winniethewife]

Unconventional Location (Able Morales x F!reader)

Warning: smut under the cut. PinV, public sex, Office sex, exhibitionism, 

Words:439

“…efficiency and reduce costs. By leveraging technology, we aim to enhance our competitiveness in the market.” The voice crackled over the machine. Abel was much more focused on the woman under him than the ongoing conference call that he was supposed to be paying attention to but as he bullied his cock into her, watching as she becomes unraveled. Beautifully bent back over his desk, her skirt pushed up around her hips, pantyhose torn open and lacy underwear pushed to the side, how could he focus on yet another repetitive conference call about possible technological advancements in the field, when she looked like this, lips parted, eyes rolled back, shirt unbuttoned, his hands on her hips as he drags his cock out of her wet folds, before pulling her back down onto him, letting out a soft grunt as he felt her tighten around him, the head of him buried into her cervix. His mind has already tuned out the voices over the phone as he moves his hands over her body, enjoying every inch of her he could take in. His hand makes its way to her mouth where he slides two of his digits into her mouth, letting her tongue circle around them and her pink painted lips close around them, her soft moan vibrating in her throat as she felt the knot of pleasure in her lower stomach got tighter and tighter with his trusts, her soft whimpers just loud enough to bring the excitement of the possibility of being caught. Abel’s dark eyes meet hers and he smiles. He leans in close as he pulls his fingers from her mouth and slides his arms around her pulling her ear to his lips.

“That’s my good girl…gonna cum inside you baby, you make me feel so good. Can’t wait to make you mine for good.” He growls lowly, his breath on her neck as he speeds up, fucking her harder, racing to find his release in her soft flesh. His teeth graze over her ear as she finds herself lost in the throes of her climax, the feeling of his arms around her, the sound of his voice whispering sweetly in her ear, its all too much, she can’t hold back, her mouth open in a silent cry of pleasure. Abel isn’t far behind her, his spend coating her insides as he stutters to a stop inside her, his cock twitching inside of her as they both come to the height of their pleasure. Able’s face buried in her neck as he takes in the moment, entirely satisfied with the moment, the conference call long forgotten.

~

masterlist

[digitalconfex]

Unlock the Future of Green Marketing: Discover the Global Trends Shaping Sustainability!

Join us at the Digital Marketing, Advertising, and Technology Confex in Dubai on October 17-18, 2024, where global trends in green marketing will be a key focus. With 75% of consumers preferring sustainable brands and eco-friendly spending set to hit $150 billion by 2025, green marketing is driving real change. Don’t miss one of the top marketing events in Dubai to learn how brands embracing sustainability are growing 30% faster. Secure your spot at this dubai marketing conference 2024 and gain insights from industry experts shaping the future of marketing!

[madstars-festival]

[Introducing the Final Jury for MAD STARS 2024 (4)❤️]

Meet the final jury in the PR, Brand Experience & Activation, Media, Place Brand, Outdoor, Commerce led by Emma de la Fosse, CCO of Edelman UK!👏👏

2024 Final Jury 👉 https://bit.ly/3XNrA8c

[afeelgoodblog]

The Best News of Last Year

1. Belgium approves four-day week and gives employees the right to ignore their bosses after work

Workers in Belgium will soon be able to choose a four-day week under a series of labour market reforms announced on Tuesday.

The reform package agreed by the country's multi-party coalition government will also give workers the right to turn off work devices and ignore work-related messages after hours without fear of reprisal.

"We have experienced two difficult years. With this agreement, we set a beacon for an economy that is more innovative, sustainable and digital. The aim is to be able to make people and businesses stronger," Belgian prime minister Alexander de Croo told a press conference announcing the reform package.

2. Spain makes it a crime for pro-lifers to harass people outside abortion clinics

Spain has criminalized the harassment or intimidation of women going for an abortion under new legislation approved on Wednesday by the Senate. The move, which involved changes to the penal code, means anti-abortion activists who try to convince women not to terminate their pregnancies could face up to a year behind bars.

3. House passes bill to federally decriminalize marijuana

The House has voted with a slim bipartisan majority to federally decriminalize marijuana. The vote was 220 to 204.

The bill, sponsored by Democratic Rep. Jerry Nadler of New York, will prevent federal agencies from denying federal workers security clearances for cannabis use, and will allow the Veterans’ Administration to recommend medical marijuana to veterans living with posttraumatic stress disorder.

The bill also expunges the record of people convicted of non-violent cannabis offenses, which House Majority Leader Steny Hoyer said, “can haunt people of color and impact the trajectory of their lives and career indefinitely.”

4. France makes birth control free for all women under 25

The scheme, which could benefit three million women, covers the pill, IUDs, contraceptive patches and other methods composed of steroid hormones.

Contraception for minors was already free in France. Several European countries, including Belgium, Germany, the Netherlands and Norway, make contraception free for teens.

5. The 1st fully hydrogen-powered passenger train service is now running in Germany. The only emissions are steam & condensed water.

Five of the trains started running in August. Another nine will be added in the coming months to replace 15 diesel trains on the regional route. Alstom says the Coradia iLint has a range of 1,000 kilometers, meaning that it can run all day on the line using a single tank of hydrogen. A hydrogen filling station has been set up on the route between Cuxhaven, Bremerhaven, Bremervörde and Buxtehude.

6. Princeton will cover all tuition costs for most families making under $100,000 a year, after getting rid of student loans

In September, the New Jersey Ivy League school announced it would be expanding its financial aid program to offer free tuition, including room and board, for most families whose annual income is under $100,000 a year. Previously, the same benefit was offered to families making under $65,000 a year. This new income limit will take effect for all undergraduates starting in the fall of 2023.

Princeton was also the first school in the US to eliminate student loans from its financial aid packages.

7. Humpback whales no longer listed as endangered after major recovery

Humpback whales will be removed from Australia's threatened-species list, after the government's independent scientific panel on threatened species deemed the mammals had made a major recovery. Humpback whales will no longer be considered an endangered or vulnerable species.

Climate change and fishing still pose threats to their long-term health.

Some other uplifting news from last year:

A Cancer Trial’s Unexpected Result: Remission in Every Patient

California 100 percent powered by renewables for first time

Israel formally bans LGBTQ conversion therapy

Tokyo Passes Law to Recognize Same-Sex Partnerships

First 100,000 KG Removed From the Great Pacific Garbage Patch

As we ring in the New Year let’s remember to focus on the good news. May this be a year of even more kindness and generosity. Wishing everyone a happy and healthy 2023!

Thank you for following and supporting this g this newsletter

Buy me a coffee ❤️

[adbros]

30 ways to make real; money from home

Making money online from the comfort of your home has become increasingly accessible with the growth of the internet and digital technologies. In 2023, there are numerous realistic ways to earn money online. Here are 30 ideas to get you started:

1. Freelance Writing: Offer your writing skills on platforms like Upwork or Freelancer to create blog posts, articles, or website content.

2. Content Creation: Start a YouTube channel, podcast, or blog to share your expertise or passion and monetize through ads, sponsorships, and affiliate marketing.

3. Online Surveys and Market Research: Participate in online surveys and market research studies with platforms like Swagbucks or Survey Junkie.

4. Remote Customer Service: Work as a remote customer service representative for companies like Amazon or Apple.

5. Online Tutoring: Teach subjects you're knowledgeable in on platforms like VIPKid or Chegg Tutors.

6. E-commerce: Start an online store using platforms like Shopify, Etsy, or eBay to sell products.

7. Affiliate Marketing: Promote products or services on your blog or social media and earn commissions for sales made through your referral links.

8. Online Courses: Create and sell online courses on platforms like Udemy or Teachable.

9. Remote Data Entry: Find remote data entry jobs on websites like Clickworker or Remote.co.

10. Virtual Assistance: Offer administrative support services to businesses as a virtual assistant.

11. Graphic Design: Use your graphic design skills to create logos, graphics, or websites for clients on platforms like Fiverr.

12. Stock Photography: Sell your photos on stock photography websites like Shutterstock or Adobe Stock.

13. App Development: Develop and sell mobile apps or offer app development services.

14. Social Media Management: Manage social media accounts for businesses looking to enhance their online presence.

15. Dropshipping: Start an e-commerce business without holding inventory by dropshipping products.

16. Online Consultations: Offer consulting services in your area of expertise through video calls.

17. Online Surplus Sales: Sell unused items or collectibles on platforms like eBay or Facebook Marketplace.

18. Online Fitness Coaching: Become an online fitness coach and offer workout plans and guidance.

19. Virtual Events: Host webinars, workshops, or conferences on topics you're knowledgeable about.

20. Podcast Production: Offer podcast editing, production, or consulting services.

21. Remote Transcription: Transcribe audio and video files for clients.

22. Online Translation: Offer translation services if you're proficient in multiple languages.

23. Affiliate Blogging: Create a niche blog with affiliate marketing as the primary revenue source.

24. Online Art Sales: Sell your artwork, crafts, or digital art on platforms like Etsy or Redbubble.

25. Remote Bookkeeping: Offer bookkeeping services for small businesses from home.

26. Digital Marketing: Provide digital marketing services like SEO, PPC, or social media management.

27. Online Gaming: Stream your gaming sessions on platforms like Twitch and monetize through ads and donations.

28. Virtual Assistant Coaching: If you have experience as a VA, offer coaching services to aspiring virtual assistants.

29. Online Research: Conduct research for businesses or individuals in need of specific information.

30. Online Real Estate: Invest in virtual real estate, such as domain names or digital properties, and sell them for a profit.

Remember that success in making money online often requires dedication, patience, and the ability to adapt to changing trends. It's essential to research and choose the opportunities that align with your skills, interests, and long-term goals.