#digital marketing conference

[digitalpreeyam-seoexpert]

Digital marketing is the practice of promoting products or services using online channels such as search engines, social media, email, and websites. Unlike traditional marketing, it enables businesses to reach a global audience with targeted strategies, improving engagement and conversions. Key components include Search Engine Optimization (SEO), Social Media Marketing (SMM), Pay-Per-Click (PPC) advertising, Content Marketing, and Email Marketing. With data-driven insights and advanced tools, businesses can refine their campaigns for maximum effectiveness. In today’s digital era, having a strong online presence is essential for brand growth, and expert digital marketing solutions like those from Digital Preeyam ensure long-term success.

[digitalconfex]

How AI is Transforming Digital Marketing Today

[malviyafactualcommunication123]

Why Malviya Factual Communication is the Leading Digital PR Agency in India

In the ever-evolving world of public relations, finding the right agency to elevate your brand is crucial. Among the many options, Malviya Factual Communication stands out as a dynamic leader in the industry. As one of the top public relations agencies in India, the company has established itself as a trusted partner for businesses looking to build their brand on a global scale.

Expertise and Specialization in Digital PR

As a trusted Digital PR Agency, Malviya Factual Communication offers a comprehensive suite of services designed to boost brand visibility and reputation. Specializing in everything from press release distribution to media relations, their team has helped numerous brands successfully navigate the complex world of public relations. The agency has deep expertise in building brand positioning, establishing influencer partnerships, and securing media coverage across over 3,500 national and international news outlets.

Diverse Services for Effective Brand Growth

At the core of Malviya Factual Communication’s success is its ability to offer a wide range of PR services. These include:

Press Release Distribution: Ensuring that key messages reach the right audience through targeted media outlets.

Press Conferences: Organizing and managing press events that garner attention and promote brand stories.

Crisis Management: Handling critical situations swiftly to protect your brand's reputation.

SEO: Optimizing content for better online visibility.

Influencer Marketing: Leveraging social media influencers to extend brand reach and impact.

Social Media Management: Building a strong presence across various platforms to engage audiences and drive traffic.

These services have helped Malviya Factual Communication become one of the leading PR agencies in India, trusted by top brands across various industries.

A Reputation Built on Results

With a reputation for delivering impactful results, Malviya Factual Communication’s team has earned recognition as a premier Digital PR Agency. The agency’s commitment to transparency, excellence, and innovation has made them a go-to agency for companies looking to enhance their public relations efforts both nationally and internationally.

Their consistent success in media monitoring, TV interviews, and Wikipedia page creation makes them a key player in shaping the future of branding. By working with such a reputed PR agency, businesses can expect tailored strategies that yield real, measurable outcomes.

Why Choose Malviya Factual Communication?

When it comes to managing your brand's reputation, partnering with a top-tier PR agency is an investment in long-term success. Malviya Factual Communication has proven to be a trusted name, delivering stellar PR services with a focus on results. Whether you're a startup or an established enterprise, they have the expertise to elevate your brand to the next level.

For businesses ready to collaborate with a leading Digital PR Agency, Malviya Factual Communication provides the tools and strategies needed to shine worldwide.

For more information, visit Malviya Factual Communication or contact them at +91 78981 25773 or +91 89648 58263, or email them at contactmfc0206@gmail.com.

[tsreviews]

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[madstars-festival]

[MAD STARS through Female Eyes] Becky McOwen-Banks, Director, Creative X Global, Meta

[MAD STARS through Female Eyes]

: Becky McOwen-Banks, Director, Creative X Global, Meta

It was the first MAD STARS event Becky McOwen-Banks, director, creative X global, Meta. She also brought their female perspective to the final juries.

Becky has been a creative director, on staff and freelance, at agencies such as M&C Saatchi London, VaynerMedia UK & EMEA, New Republique and FCB Inferno as well as an active member of the SheSays committee.

Becky McOwen-Banks certainly threw herself into MAD STARS. She was a member of the Final Jury and New Stars Jury, as well as a speaker discussing Searching for Innovation? Then Shut Up and Get Out of the Way! A.K.A. Creative Entrepreneurship in Action. Here is her MAD STARS view:

What motivated you to be so involved? What was your impression of MAD STARS 2023? 

Becky McOwen-Banks: I have been on many global awards juries, but none that ran from Asia. I was keen to join MAD STARS, see the approach, meet more amazing talent and see for myself how it has been growing as an awards to be noticed. The combination of creative showcase and marketing business focus provides a balanced view of the industry, so I was excited and honoured when invited to get involved. I believe in the power of learning and curiosity have driven me throughout my career. The opportunity to visit a city I hadn't travelled to before, spend some time with leaders and creative talent was too good to miss. It is so important that we in the West don't become myopically focussed inwards and forget that there is so much more to discover and uncover. 

You were on the final jury. What stood out for you in the jury room (and did any work stand out for you in particular)? What were you looking for in the winners? 

Becky McOwen-Banks: We had a great mix of talent and skills in the Final jury for my categories which meant lots of good discussion about the work. Identifying what is the right work for this specific awards show, at this time and within the specific category makes judging different every time. This year lots of conversations focussed around work that made a difference to the world (like Knock Knock) but also rewarded paying clients for pursuing brave thinking.

A piece of work I loved and have shared since being home is the Ladies of Tang Dynasty for Daning Palace. I'm a typophile - I adore typography - so this was just delicious. The attention to the heart of the concept and then allowing their design minds to fly was brilliant. 

You were also on the New Stars jury. What did you think of the standard of work and the New Stars themselves as well as the judging experience? What were you looking for in New Stars winners? 

Becky McOwen-Banks: The NEW STARS jury was tough. There was a lot of great work and so little time. The awards facilitators were very strict with us to get through all of the entries with time for good conversation. It was really interesting seeing the variation in the approaches, and also seeing how some teams seemed to really get under the skin of the issue. The ideas that linked the heart and head were the standout winners, taking such a sensitive topic out of expected channels, to reach audiences wherever they may be - and all with empathy. You won't change behaviour on any topic by shouting at people and trying to shame them. The ideas required an understanding of the educational job that was needed in order to bring people with you and allow the message to be heard as well as the empathetic tone required.  The three points I had as advice for all teams was: 

1: Really question your own thinking. Be your own biggest critic.  Would the audience REALLY respond how I am suggesting? Would it really work? What is the simple message they would actually take out and remember? If you’re not strict in your own thinking then CDs or awards juries will be and will dismiss your thinking.  Learn to stress test your own ideas. Try them from every angle and always be honest with how effective the idea may be in the actual world. It's only this way you get to water-tight thinking. 

2: Keep pushing ideas.  Some ideas simply weren't evolved far enough, despite having a good insight and idea. Creatives (particularly at the early stages in their career) need to keep pushing to deliver full campaign thinking. It's also a way to test the validity of the idea itself. You can get two executions out of most ideas but then run dry - so push for 3, 4, 5 and show this idea can go anywhere. 

3: Crafting should always be secondary to the idea - in service of the idea, not instead of it. Great design and entry boards can never hide an average idea. Some entries were beautifully crafted, when I'd advise for this time-limited exercise that they should have been focussed 90% on idea and 10% on the board. 

Please tell me about your session. Why did you choose the topic and what were its main insights?

Becky McOwen-Banks: Searching for Innovation? Then Shut Up and Get Out of the Way comes from my MBA thesis subject. I am a creative leader committed to innovation and teams. My thesis enabled me to explore the effects that leaders have on their teams, not through their direct actions but through the team design and process they create - and subsequently if these different team designs then have a different impact on the ability to innovate. This felt like a topic that would bring together the MAD STARS audience of leaders and innovation. We are all after ways to learn and enable our teams and businesses to be better, so I thought this was a good way to share some of my findings. I've had a few enquiries for my presentation so I'm hoping that means it landed with some. The main insight is that the traits of leaders (or founders) do affect the shape of teams they create, and this does ultimately impact the ability to innovate. So, we all need to be more aware of the systems we are creating, that we are the ones inhibiting our own success. It also reveals that innovative leaders are those with interactive and interpersonal traits, and that these leaders create more fluid teams. 

Or to distill that into some simple guidance from my results:  1: Leaders who identify themselves as interactive/interpersonal create more autonomous team shapes  2: A more autonomous team shape results in more identifiable and measurable innovation with the added benefit of team positivity and confidence. 

[marketingdigital101]

Multichannel to Omnichannel: How Brands Are Winning the Digital Experience Game

Winning the Digital Experience: From Multichannel to Omnichannel

With an increasingly interconnected world, customers are reaching out to brands in multifarious channels, from websites and social media to email and physical stores. Are you catching them where they are? This article delves into the evolution from multichannel to omnichannel marketing, explaining why it's crucial for business growth and how to implement it effectively.

Understanding Omnichannel Marketing: What It Is and Why Your Business Needs It

Omnichannel marketing is more than just having a presence on different channels; in fact, it means an integrated and seamless customer experience across all contact points. A customer could browse through shoes on your website, add a pair to the cart but leave without completing the transaction. Later on, they get a tailored reminder for shoes in the form of an email, perhaps even with a little discount. If they then visit your physical store, the sales associate can access their online browsing history and offer relevant recommendations. That's omnichannel in action.

Why is this important?

Customers demand consistency and personalization. They want the flexibility to return where they have stopped, whichever the channel might be. This leads to a disjointed experience with frustration, resulting in sales that are never recovered. That's where the importance of an omnichannel marketing approach shines: it harmonizes a singular customer-centric methodology.

Why is Omnichannel Marketing Important to Business Growth for 2025

The gains that can be accrued from applying the omnichannel marketing are unarguably so:

•Increased customer engagement: since you are keeping customers interested and coming back for more.

•Higher conversion rates: because messages are personalized and targeted on these various channels. Just think about the abandoned cart emails – those are the ones where omnichannel strategies really boost sales.

•Improved customer loyalty: since the seamless and personalized experience drives trust and provides loyalty, which in turn results in repeat business and positive word of mouth.

•Data-Driven Insights: Omnichannel marketing will generate highly useful data regarding the behavior of the customer at every touch point so that strategies could be modified to further personalize interaction.

By 2025, omnichannel marketing would be less of a "nice-to-have" and more of a "must-have." The customer expects it, and if not delivered by a business, they will lag behind.

The Ultimate Guide to Omnichannel Marketing: Best Platforms & Strategies That Work

Implementing a successful omnichannel strategy involves several key steps:

1. Understand Your Customer: Map out the customer journey across all touchpoints. Identify their preferences, pain points, and how they interact with your brand.

2. Integrate Your Systems: Connect your CRM, marketing automation platform, e-commerce platform, and other systems to create a unified view of the customer.

3. Personalize the Experience: Use data to personalize interactions across all channels. This may include personalized product recommendations, targeted offers, and customized messaging.

4. Choose the Right Platforms: Select the platforms that are most relevant to your target audience. This may include social media, email, SMS, live chat, and even physical stores.

5. Develop a Consistent Brand Voice: Ensure that your brand message and tone are consistent across all channels.

6.Measure and Optimize: Track your results and make changes based on it. Use data to identify what is working and what is not.

Example: A clothing retailer could use omnichannel marketing by:

•Making personalized style recommendations via email using past purchases

•Sending push notifications about flash sales to customers who have downloaded the app

•Enable buy online pick up in store, or vice versa.

• Live chat on their website to respond to customer queries in real time.

Omnichannel vs. Multichannel vs. Cross-Channel: Key Differences & Choosing the Best Solution for Your Business

Many companies consider these three interactions:

• Multichannel: Being on several channels but they function individually. They aren't meshed or feel interconnected between them.

•Cross-Channel: It is the same as multichannel, but with some level of integration. For instance, a customer might get an email after leaving their cart in a website, but the experience is not entirely personalized.

•Omnichannel: It is an entirely integrated approach in which all channels work together to create a seamless and personalized customer experience.

Choosing the right solution depends on your business needs and resources. If you're just starting out, you might begin with a multichannel approach and gradually move towards omnichannel as you grow and develop your capabilities. However, for sustained growth and a superior customer experience, omnichannel is the ultimate goal. Attending a relevant marketing event can be a great way to learn more.

Conclusion:

Omnichannel marketing is no longer a future idea; it's the now and the future of customer engagement. Businesses will have the chance to build deeper connections with customers through seamless, personalized experiences at every touchpoint. This way, they'll sell more, have sustainable growth, and a deeper connection with customers. Though it may be challenging to change from multichannel to omnichannel, the benefits outweigh the challenges.

Want to know more about the subtleties of digital marketing conference strategies and omnichannel implementation? Digitalconfex is hosting the 5th Digital Marketing, Advertising & Technology Confex on 15 Apr 2025 in Singapore, where industry experts will share their experiences on multichannel to omnichannel marketing in detail. Join the conference to gain valuable insights on every aspect of this crucial strategy.

[saifahmed90]

Discover the Impact of Digital Marketing Conferences in the UAE

Attending conferences is an excellent way to stay updated on the latest strategies and innovations in the marketing industry. Events focused on digital marketing conferences in the UAE provide actionable insights into areas like SEO, content marketing, and analytics, tailored to the unique dynamics of the region. Additionally, they offer valuable networking opportunities, connecting professionals with industry leaders, potential clients, and collaborators, fostering growth and innovation in the competitive UAE market.

[digitalworldvision]

Chris Palmer SEO Expert.

Chris Palmer provides his insights here on this question.

https://www.linkedin.com/in/kelly-hector-digitalworldvision

[jbdipama]

Conférence de l’UJEME sur l’entrepreneuriat à l’ère du digital : Stratégie et opportunités pour réussir dans un monde connecté

J’ai été ravi d’animer la conférence de l’Union des Jeunes des Églises et Missions Évangéliques (UJEME) du Burkina Faso  sur le thème : ‘L’entrepreneuriat à l’ère du digital : Stratégies et opportunités pour réussir dans un monde connecté’. À cette occasion, la plateforme Koenoogo.com a rédigé un article sur l’événement, que je vous invite à lire. L’Union des Jeunes des Églises et Missions…

[jolenes-book-journey]

Authors and Others Giving Zoom Presentations

This is for all my fellow authors and others who may be giving Zoom presentations in the next few weeks. Today I was presenting to a small group of authors online who are part of the Writers Alliance of Gainesville for a Marketing discussion. Just before I was ready to sign on there was a flash message that stated ‘UPDATE IN PROGRESS – DO NOT CLOSE’. Well silly me just went on making my coffee…

[digitalconfex]

DMAT Confex Malaysia 2024: Elevating Strategies in Digital Marketing and Advertising

Join us at DMAT Confex in Malaysia, where the leading minds in digital marketing and Advertising converge to explore the latest trends, strategies, and innovations. Discover the future of advertising and technology in the dynamic landscape of digital marketing. Network with industry experts, gain valuable insights, and propel your business to new heights. Don't miss this opportunity to stay ahead in the digital realm – reserve your spot now!

For more info visit: https://digitalconfex.com/dmat-confex-01-feb-2024/

[malviyafactualcommunication123]

What Is a Press Conference? A Comprehensive Guide From Malviya Factual Communication

A press conference is a key element in modern communication strategies, used by businesses, public figures, governments, and organizations to share critical news, announcements, or updates with the media. It is designed to facilitate direct engagement between spokespersons and journalists, allowing for real-time interaction, questions, and clarifications on important matters. Whether announcing the launch of a new product, addressing a public relations crisis, unveiling a political policy, or sharing significant corporate changes, press conferences serve as a controlled environment for delivering accurate and consistent information to multiple media outlets simultaneously.

This format not only helps manage the narrative around key events but also ensures that the information reaches a wide audience through various media channels, including television, newspapers, radio, and digital platforms. By inviting journalists to ask questions, press conferences provide an opportunity for transparency and credibility, which can help build trust with the public. Furthermore, they are often used to mitigate rumors or misinformation, offering a unified message directly from the source.

What Is a Press Conference? Press Conference Definition

A press conference is a formal event where members of the press, such as journalists and media representatives, are invited by an individual, organization, or government body to address important news, share announcements, or discuss specific issues. It serves as a platform for open communication between the host and the media, allowing reporters to ask questions directly and seek clarifications on the topics being presented.

Press conferences are often organized when there is a significant message to convey to the public, such as the launch of a new product, the introduction of a new policy, a company’s earnings report, or an update on a crisis or issue. Press Conference provides an opportunity for the speaker to communicate a well-coordinated and consistent message, ensuring that multiple media outlets receive the same information simultaneously, which helps prevent misinformation or discrepancies.

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Types of Press Conferences:

Product Launch Press Conference: These events are held to announce new products or services. They often include demonstrations, testimonials, and detailed presentations to generate excitement and media coverage.

Crisis Management Press Conference: Organizations use these to address issues or crises, providing information to mitigate negative publicity. The goal is to communicate transparently and restore public trust.

Political Press Conference: Politicians or government officials hold these to announce policies, campaign messages, or respond to current events. They are crucial for informing the public and shaping political narratives.

Corporate Press Conference: Companies may host press conferences to share earnings reports, mergers and acquisitions, or major strategic changes. This type helps in maintaining investor confidence and public interest.

Importance of Press Conferences:

Direct Communication: Press conferences provide a platform for organizations to communicate their messages directly to the media, ensuring accurate dissemination of information.

Managing Public Perception: By controlling the narrative around significant events or announcements, organizations can shape public opinion and build credibility.

Transparency and Trust: Openly addressing issues during press conferences helps foster trust with the public and stakeholders, demonstrating a commitment to transparency.

Media Coverage: Well-executed press conferences can attract extensive media coverage, amplifying the message and reaching a broader audience.

Crisis Control: In times of crisis, a press conference can help address concerns, clarify misunderstandings, and provide reassurance, thereby minimizing damage to an organization’s reputation.

Can Malviya Factual Communication Organize Press Conferences in India?

Yes, Malviya Factual Communication can expertly organize press conferences in India. As a dynamic leader among public relations agencies, they specialize in facilitating impactful press events designed to promote brands on a global stage. With extensive experience in media relations and brand positioning, the agency ensures that each press conference is strategically planned and executed to maximize visibility and engagement. Their strong connections to over 3,500 national and international news outlets allow them to elevate a brand's presence across diverse markets. Whether launching a new product or addressing significant issues, Malviya Factual Communication is committed to delivering exceptional results and enhancing brand reputation in the competitive landscape of public relations. For brands looking to shine worldwide, partnering with Malviya Factual Communication is a strategic choice.

Conclusion: press conferences play a vital role in the landscape of communication and public relations. They offer a direct line of interaction between organizations and the media, facilitating the efficient dissemination of important information. By utilizing various types of press conferences—be it for product launches, crisis management, or political announcements—entities can effectively manage public perception, address concerns, and foster transparency. Ultimately, when executed well, press conferences not only enhance media coverage but also build trust with the public, making them an indispensable tool for any communication strategy

[thabisonjoko]

Reflecting on the Insights: MTN Bushfire and ARMC's Digital Marketing Workshop

Introduction: Recently, I had the privilege of participating in an enlightening online workshop session on Digital Marketing Strategies, organized by MTN Bushfire and ARMC. The event brought together industry experts and enthusiasts alike to delve into the dynamic realm of digital marketing. As I reflect on the invaluable insights shared during the session, I am compelled to extend my heartfelt gratitude to those who made it all possible.

Acknowledgments: First and foremost, I would like to express my sincere appreciation to MTN Bushfire and ARMC for orchestrating such a thought-provoking and informative workshop. Their commitment to fostering knowledge exchange and skill development within the digital marketing landscape is truly commendable.

I would also like to extend a special thank you to the esteemed panelists who generously shared their expertise and experiences:

Reggie Rasodi: As an influencer and communications professional at ARMC, Reggie Rasodi brought a wealth of knowledge to the discussion. His insights into leveraging influence and communication strategies were invaluable.

Qhakaza Mohare: Serving as the Chief Operating Officer at Digify Africa, Qhakaza Mohare provided invaluable insights into digital skills development and empowerment initiatives. Her perspective added depth to our understanding of digital marketing's transformative potential.

KrTC of Hip Hop: As both an artist and brand influencer, KrTC offered a unique perspective on the intersection of creativity and marketing. His insights into building authentic connections with audiences resonated deeply with participants.

Eda Iskeceli: A Digital Strategist at Paradise Worldwide, Eda Iskeceli brought a wealth of practical expertise to the discussion. Her insights into crafting effective digital strategies were illuminating and actionable.

Key Takeaways: Throughout the workshop, several key takeaways emerged, which I believe will continue to inform and inspire my approach to digital marketing:

The importance of authenticity and transparency in building meaningful connections with audiences.

The power of storytelling as a compelling tool for engaging and resonating with target demographics.

The necessity of adaptability and innovation in navigating the ever-evolving digital landscape.

The significance of digital literacy and skills development in empowering individuals and communities.

Conclusion: In conclusion, I am profoundly grateful for the opportunity to participate in MTN Bushfire and ARMC's Digital Marketing Workshop. The insights shared by Reggie Rasodi, Qhakaza Mohare, KrTC of Hip Hop, and Eda Iskeceli have undoubtedly enriched my understanding of digital marketing strategies. As I continue on my journey in this dynamic field, I am inspired to apply these insights creatively and ethically, striving to make a positive impact in an increasingly digital world.

[madstars-festival]

Call for Speakers🎙️

MAD STARS 2025 will explore the theme 'AI-vertising, AI Advertising Marketing Era' with groundbreaking ideas and insights. We’re seeking speakers who can share their unique stories and visions with a global audience. If you’re ready to inspire and bring your message to the world stage, this is your chance!✨ 🎤Navigate to: MAD STARS Homepage > JURY/SPEAKER PROPOSAL > Speaker Proposal