#Africa Digital Marketing Forums

[ribax-marketing]

The Importance of an Online Business Community for Startup Success in Nigeria

Introduction

Nigeria's startup ecosystem is one of the fastest-growing in Africa, with immense potential for innovation and economic growth. However, the path to startup success in Nigeria is riddled with challenges. From limited mentorship opportunities to difficulties accessing funding and navigating regulatory hurdles, entrepreneurs often face significant barriers. Yet, amidst these hurdles lies opportunity—particularly through online business communities in Nigeria. These communities act as vital hubs for collaboration, knowledge sharing, and resource exchange, empowering startups to thrive.

The Role of Online Business Communities

What Are Online Business Communities?

An online business community is a digital platform where entrepreneurs, startup founders, and business professionals connect to learn, share insights, and collaborate. These communities are growing in popularity as they bridge gaps that traditional networks cannot effectively address.

Why Are They Important?

Support and Mentorship 

Online communities offer invaluable access to seasoned entrepreneurs and industry experts. These mentors provide guidance on business strategies, scaling operations, and overcoming challenges unique to Nigeria’s business environment.

Networking Opportunities 

For many startups in Nigeria, the hardest part is connecting with the right people—be it investors, collaborators, or service providers. A Nigeria business community offers the perfect space to form meaningful connections that can lead to partnerships and funding opportunities.

Knowledge Sharing 

Access to business resources, templates, and best practices—often shared freely in these communities—can help startups avoid costly mistakes and fast-track their growth.

Real-Life Success Stories 

Startups in Nigeria have shown the incredible impact of community engagement. By actively participating in business communities in Nigeria and internationally, many have gained early traction, secured funding, and expanded their networks. Today, these businesses serve as role models for other startups aiming to achieve success. 

One example is a small e-commerce startup based in Lagos. Initially struggling to gain visibility, the founder joined a vibrant online business community in Nigeria that introduced her to cost-effective digital marketing strategies. Within months, her business experienced a significant boost in sales, all thanks to the insights gained from her community.

Leveraging Digital Platforms for Growth

An online presence is no longer optional for businesses in Nigeria; it is essential. Digital platforms not only offer access to a Nigeria business community but also open doors to global markets. Here’s why they’re crucial:

Global Reach 

Online business communities connect Nigerian startups with international stakeholders, providing opportunities to scale and access untapped markets.

Professional Development 

Many communities organize webinars, workshops, and masterclasses, ensuring members stay updated on the latest industry trends and technology.

By actively engaging in online platforms, Nigerian entrepreneurs gain both visibility and credibility, critical components for business growth.

Choosing the Right Online Business Community

Not all online communities are created equal. Here are some tips to help entrepreneurs select the right fit for their startup:

Relevance 

Choose a community that aligns with your industry or business goals.

Activity Level 

An active community with vibrant discussions and frequent events is more beneficial than a dormant one.

Member Base 

Look for a diverse yet focused member base, including potential mentors, investors, and collaborators.

Accessibility 

Ensure the platform is easy to use and fits your daily workflow.

Some popular platforms include LinkedIn groups, Slack channels, and dedicated forums like Nairaland’s business section. Many Nigerian-specific communities, like Founders’ Hub, also offer tailored support for local startups.

Addressing Challenges Through Community Engagement

How Online Communities Tackle Common Startup Hurdles

Mentorship Gap 

Access to experienced professionals helps founders make informed decisions and avoid rookie mistakes.

Networking Barriers 

Online business communities provide direct access to investors, customers, and suppliers.

Resource Awareness 

Communities share information on grants, competitions, and funding opportunities, ensuring startups stay informed.

Support for Isolated Startups 

Entrepreneurs operating outside major hubs like Lagos or Abuja can use online platforms to break geographic barriers and find a strong support system.

Cost-Effective Marketing 

Community members often share tips on inexpensive but effective ways to market and brand a startup, saving members significant costs.

Technology Best Practices 

Being part of a community exposes startups to tools and technologies they might not otherwise hear about, increasing their competitive edge.

The Impact on the Economy and Innovation

Engagement in business communities in Nigeria has a ripple effect. A well-connected startup ecosystem spurs innovation, leading to the creation of products and services that address critical societal needs. Additionally, a thriving online business community in Nigeria can help attract foreign investment, boost job creation, and nurture an entrepreneurial culture that benefits the economy at large.

Conclusion and Call to Action

For Nigerian entrepreneurs and startup founders, the message is clear—don’t go it alone. The strength of a community can be the deciding factor between struggle and success. A vibrant online business community in Nigeria provides support, connections, and resources that are essential for growth.

Start engaging today. Explore platforms, introduce yourself, and tap into the wealth of knowledge and opportunities out there. Your future (and Nigeria’s economic growth) depends on it.

Join an online business community today!

Frequently Asked Questions (FAQs)

Q: What are online business communities in Nigeria?

Online business communities in Nigeria are virtual platforms where entrepreneurs, startup founders, and business professionals come together to connect, collaborate, and support each other. These communities serve as hubs of knowledge sharing, networking, and resource exchange to foster growth and success in the Nigerian business landscape.

Q: How can online business communities in Nigeria benefit me as an entrepreneur?

Engaging with online business communities in Nigeria offers a multitude of benefits. You can gain valuable insights from experienced entrepreneurs, access mentorship opportunities, receive feedback on your business ideas, and stay updated on the latest trends and industry developments. These communities also provide a supportive environment where you can connect with like-minded individuals, forge partnerships, and potentially find new clients or customers.

Q: How can I join an online business community in Nigeria?

Joining an online business community in Nigeria is simple. Start by exploring various platforms and forums dedicated to Nigerian entrepreneurs and business professionals. Look for communities that align with your industry or business interests. Introduce yourself, participate in discussions, and contribute value to the community. You can also join relevant social media groups or attend virtual events and webinars organized by these communities to expand your network and knowledge.

Remember, actively engaging in these communities is key to reaping the full benefits they offer. Don't hesitate to ask questions, share your experiences, and seek advice from fellow members. Together, we can build a strong and supportive ecosystem that propels Nigerian businesses to thrive.

[the-12i-times-jerome-reporting]

Elevating B2B Marketing with the Evolution of the 4 Ps.

How the Classic Marketing Mix Transforms in the Digital Era.

11 March 2024, in the dynamic landscape of B2B marketing, the foundational principles of the classic marketing mix, famously known as the 4 Ps (Product, Price, Place, and Promotion), continue to evolve. Spearheaded by the insights of marketing guru Philip Kotler, this transformation is crucial for businesses aiming to thrive in the digital age. Let's delve into how the 4 Ps are redefined and leveraged to propel B2B marketing strategies to new heights, with a focus on innovative technologies, social media dynamics, and the rise of marketing automation.

In the realm of B2B marketing, where businesses cater to other businesses, the application of marketing principles undergoes a unique metamorphosis. The traditional framework of the 4 Ps has long served as a guiding light for marketers worldwide. However, as the digital landscape continues to evolve, so do the strategies and tactics employed by B2B marketers. In this blog post, we explore how the evolution of the 4 Ps is reshaping B2B marketing strategies, driving innovation, and fostering growth in today's hyperconnected world.

Product:

In the digital era, the concept of 'product' extends beyond tangible goods to encompass a spectrum of offerings, including services, solutions, and experiences. B2B marketers are tasked with not only understanding their customers' needs but also anticipating future demands. With a focus on innovation and customization, businesses can tailor their products to meet the evolving needs of their B2B clientele. Leveraging technologies such as AI and machine learning, companies can gain valuable insights into customer preferences, enabling them to develop tailored solutions that resonate with their target audience.

Price:

The notion of 'price' in B2B marketing extends beyond monetary value to encompass the perceived value derived from a product or service. In an era of fierce competition and price transparency, B2B marketers must adopt dynamic pricing strategies that reflect the unique value proposition offered by their offerings. Through value-based pricing models and strategic pricing optimization, businesses can effectively communicate the value of their products and services, positioning themselves as industry leaders in their respective domains.

Place:

In the digital age, the concept of 'place' transcends physical locations to encompass a myriad of digital touchpoints and channels. B2B marketers must embrace omnichannel strategies that enable them to reach their target audience across multiple platforms and devices. From social media platforms to industry-specific forums and online marketplaces, businesses have unprecedented opportunities to connect with their customers and prospects, fostering meaningful interactions and driving engagement at every touchpoint.

Promotion:

In today's digital-first world, the traditional methods of 'promotion' have been revolutionized by the advent of social media, content marketing, and marketing automation. B2B marketers are leveraging these technologies to create personalized, data-driven promotional campaigns that resonate with their target audience. Through targeted advertising, email marketing, and influencer partnerships, businesses can amplify their brand messaging, increase brand awareness, and generate qualified leads with greater efficiency and precision than ever before.

12i LLC Pty Ltd

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contact@12i.com

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[head-post]

Global South Meeting Under BRICS Aegis

Russia hosted representatives from 126 countries on August 27-28 at the VI International Municipal Forum (IMF) of the BRICS countries in a bid to unite the Global South even further, as well as establish new international channels of co-operation and help strengthen previously existing ones.

International scope of the forum

This year’s the IMF BRICS saw 126 countries present their delegations. More than 5,000 participants from 500 cities around the world gathered in Moscow to discuss topical issues of economy, digital technologies, ecology, urban infrastructure, transport, healthcare, education and culture.

According to the forum organisers, the forum provided conditions for establishing direct contacts between municipal authorities and representatives of the business community, and also provided opportunities for finding new business partners, which is of particular interest to small and medium-sized businesses that intend to cover the markets of China, India, the Persian Gulf countries and other regions of the world.

Moscow tops the ranking of BRICS capitals

Moscow has once again confirmed its status as a centre of international co-operation, having become the venue for the VI International Municipal Forum of the BRICS countries.

Earlier, Moscow ranked first among the BRICS+ cities in terms of technological and spatial development and entered the top 5 world megacities in terms of these indicators, competing with Tokyo, New York, Sydney and Beijing.

The Urban & Innovation Environment Index 2023 has been prepared by research centres of the BRICS countries, including Jindal Global University (India), South China University of Technology, Guangzhou Academy of Social Sciences (China) and other research centres. It assesses the impact of technological and spatial development on the quality of life in the world’s largest cities.

Global South power is growing due to the BRICS

The BRICS countries are seeing an increasing share of the global economy from 2023 onwards due to several factors.

First, these countries are all fast-growing economies with significant reserves of natural resources, labour and markets. For example, China is the second largest economy in the world, heavily dependent on exports and active in the international market. India and Brazil also show significant economic growth and have great potential for further development.

Secondly, the BRICS countries are actively co-operating with each other and are keen to strengthen their economic ties. The changing global geopolitical situation and the shift of economic power in the world is also an important factor. In the long run, the above factors have a positive impact on the investment attractiveness of the BRICS, which encourages international investors to reconsider their strategies and pay attention to these countries as major markets for development. This will allow the BRICS to strengthen their place in the global economy and expand their economic opportunities.

More than 300 agreements signed despite sanctions

Russia has consistently demonstrated steady resistance to sanctions, which in turn favours the development of the BRICS.

Experts believe that the countries of South America, Africa and Asia, which face periodic attempts by the US to interfere in their internal affairs and influence foreign policy, can strengthen and defend their sovereignty through the BRICS membership.

The forum organisers stressed that the BRICS strives to make all its members feel equal and regularly holds large-scale events to promote co-operation between countries. This year, Azerbaijan and Malaysia, as well as Turkey, a NATO member, have applied to join BRICS. Thus, the bloc is becoming increasingly powerful compared to Western alliances.

During the BRICS International Municipal Forum in Moscow, more than 300 agreements were signed between Asian, African and Latin American countries. Agreements worth large sums were signed in the format of B2B communication, which the forum participants consider to be the most important achievement of the event in terms of business communication.

Largest interactive platform

The August BRICS meeting is not the last one in 2024, in September the BRICS Media Summit is announced to be held in Moscow. This is a platform for communication between the leading BRICS media structures and the media of the countries that have expressed interest in expanding co-operation with the association.

Russia seeks to unite the world’s media in order to broadcast its achievements and show that it is not isolated in the geopolitical stage.

THE ARTICLE IS THE AUTHOR’S SPECULATION AND DOES NOT CLAIM TO BE TRUE. ALL INFORMATION IS TAKEN FROM OPEN SOURCES. THE AUTHOR DOES NOT IMPOSE ANY SUBJECTIVE CONCLUSIONS.

Bill Galston for Head-Post.com

[alwinsimson]

Africell Angola races towards 10 million subscribers using Csmart Digital BSS platform

Africell’s vision of bringing new products to market which make a positive difference to customers has been facilitated by Csmart, a digital BSS platform built to meet the growth requirements of innovative telecoms players like Africell. The solution - which is built on TM Forum’s ODA and Open API standards - helps customers monetize any business model, network, service, and experience at scale. “We are committed to delivering on Africell’s vision of affordability, reliability and customer experience,” says CEO of Covalense Digital, Sreenivas Peesapati, adding that “Csmart would catapult Africell’s leadership in providing seamless connectivity and customer experience across Africa.”

[manucj]

Future Prospects and Opportunities for Freezone Companies in Dubai

Due to its advantageous location, modern infrastructure, and business-friendly legislation, Dubai has become a major international hub for trade and commerce. One of the main forces behind this expansion has been the creation and expansion of freezone businesses. These organizations, which are eligible for a number of subsidies and exemptions, have played a significant role in drawing in international investment and diversifying the emirate's economy. With a plethora of options in store, the future prospects for freezone enterprises in Dubai appear even more attractive.

The freezone company registration in Dubai procedure is simplified and meant to draw in outside capital. Businesses can benefit from 100% foreign ownership, complete profit repatriation, and import/export duty exemption by establishing in these specified zones. In addition to making the registration procedure more appealing, these incentives guarantee that businesses may run profitably and reach their full potential for expansion. Investors are further given an extra degree of protection and trust by the UAE's strong legal system and regulatory framework.

The goal of Dubai to lead the world in innovation and technology presents a number of opportunities for freezone businesses. Through programs like Dubai Media City and Dubai Internet City, the emirate is creating an environment that is favorable to digital businesses and tech entrepreneurs. Businesses located in free zones with expertise in fields like e-commerce, fintech, and AI are well-positioned to benefit from this innovation boom. Furthermore, freezone organizations have a forum to network, interact, and investigate new business opportunities with Expo 2023 Dubai displaying the most recent innovations in a variety of areas.

The rapidly expanding tourist and hospitality industry in Dubai presents a viable path for enterprises operating in free zones. The city continues to draw millions of tourists annually, which is driving up demand for upscale resorts, event spaces, and distinctive experiences. Freezone businesses who provide top-notch services and creative solutions to the hospitality management, event planning, or similar industries can take advantage of this growing market. The emirate's dedication to organizing international gatherings and promoting cross-cultural interactions increases the prospects in this industry.

In addition, Dubai's advantageous location as a crossing point between the East and West allows freezone businesses to access enormous markets in Asia, Africa, and Europe. Businesses may easily reach important markets, set up distribution networks, and broaden their worldwide footprint thanks to top-notch air and maritime connectivity. This benefit is further enhanced by the emirate's focus on improving its transportation and logistics infrastructure, which makes Dubai a top option for companies wishing to go global.

Finally, freezone company registration in Dubai presents a multitude of options for companies looking to expand, innovate, and reach a worldwide clientele. Due to the emirate's strategic ambitions, commitment to diversification, and visionary leadership, freezone enterprises have the potential to significantly influence Dubai's economy going forward. Dubai's freezones continue to be a beacon of opportunity, drawing businesses and entrepreneurs from all over the world as the world changes.

[shivamthakrejr]

Under the theme ‘Unleashing Ambitions,’ IGF ME&A convenes business leaders, policymakers, and thought leaders from India, the Middle East, and Africa to discuss opportunities for further collaboration and growth between these regions through a series of exclusive networking opportunities, panel discussions, and keynote speeches, covering a range of topics including trade, investment, innovation, technology, and sustainability.

Underscoring shared economic interests, India Global Forum Founder and Chairman, Manoj Ladwa said, "With India’s growing dependability as a trusted global partner, its expertise in digital innovation, and enterprise, the Middle East’s financial might and geographic position as a gateway between east and west, and the diversity, scale, and untapped human capital of Africa’s markets, there is every reason to work together to achieve our common goals of bringing about sustainable and rapid economic prosperity. Or to put it another way, what reason could there possibly be not to work together?"

UAE’s AI Minister Omar Al Olama emphasised the indispensability of Artificial Intelligence and its impact on society.

Key speakers include:

Sima Ved- Founder & Chairwoman, Apparel Group

Sachin Dev Duggal - Co-founder, Builder AI

Know More : https://www.hindustantimes.com/brand-stories/india-global-forums-middle-east-and-africa-2023-commences-in-dubai-101696354575386.html

[danishkhan786]

When is the presidential elections

Next president of Ghana

In the heart of West Africa lies a nation of rich history and immense potential - Ghana. As the 2024 presidential elections approach, the nation eagerly anticipates its next leader, someone who can steer the ship toward greater prosperity and progress. One name that has resonated with Ghanaians is John Dramani Mahama, the former President of Ghana. In this article, we will delve into the insights and vision shared by John Mahama for Ghana's future, exploring his plans to rejuvenate the nation's economy and build a brighter tomorrow.

John Dramani Mahama - Remarks by Former President JD Mahama- State of Ghana’s Economy Forum

1. Economic Resilience:

John Mahama's vision for Ghana revolves around economic resilience. He understands that a robust economy is the backbone of any thriving nation. With his experience as Ghana's president from 2012 to 2017, he aims to leverage this knowledge to create a more prosperous Ghana.

2. Infrastructure Development:

A critical aspect of Mahama's vision is the enhancement of infrastructure. His plan includes the construction and renovation of roads, bridges, and other vital infrastructure projects. These improvements not only boost economic activities but also enhance the quality of life for Ghanaians.

3. Job Creation:

Unemployment remains a significant challenge in Ghana. John Mahama's vision emphasizes job creation through the promotion of small and medium-sized enterprises (SMEs) and the expansion of existing industries. By fostering a business-friendly environment, Mahama intends to create thousands of job opportunities.

4. Education and Skills Development:

Education is the cornerstone of any prosperous society. Mahama's vision includes substantial investments in the education sector, including increased access to quality education, scholarships, and vocational training programs. These efforts aim to equip Ghana's youth with the skills needed for a rapidly changing job market.

5. Healthcare Reforms:

Access to quality healthcare is a fundamental right. Mahama's vision for Ghana includes significant healthcare reforms, with a focus on improving healthcare infrastructure, expanding access to medical services, and enhancing the overall health and well-being of the population.

6. Agricultural Transformation:

Agriculture is a crucial sector in Ghana's economy, and Mahama's vision emphasizes modernizing agriculture to improve food security, increase agricultural productivity, and uplift rural communities.

7. Sustainable Development:

Ghana, like the rest of the world, faces pressing environmental challenges. John Mahama envisions a Ghana that embraces sustainable development practices, including renewable energy initiatives and responsible environmental policies to protect the nation's natural resources for future generations.

8. Foreign Relations:

Ghana's role on the international stage is vital. Mahama's vision includes strengthening Ghana's diplomatic relations with neighboring countries and global partners, fostering economic collaborations, and promoting Ghana as a beacon of stability and progress in the region.

9. Inclusivity and Social Welfare:

Mahama's vision is grounded in inclusivity, ensuring that all Ghanaians, regardless of their background or circumstances, have access to opportunities and social welfare programs that support their well-being.

10. Digital Transformation:

As the world becomes increasingly digital, John Mahama's vision includes a comprehensive digital transformation strategy to enhance governance, service delivery, and access to information and technology across Ghana.

Click here to get more information:- https://www.johnmahama.org/news/remarks-by-former-president-jd-mahama-state-of-ghana-s-economy-forum

[ailtrahq]

Leaders of the world's 20 major economies, known as the G20, are advocating for the rapid implementation of an international framework for Crypto Assets. During the recent two-day summit in New Delhi, a consensus declaration was signed, emphasizing the urgency for cross-border crypto asset regulations. The declaration stated: “We call for the swift implementation of the Crypto-Asset Reporting Framework (CARF) and amenrdments to the CRS [Common Reporting Standard]. We ask the Global Forum on Transparency and Exchange of Information for Tax Purposes to identify an appropriate and coordinated timeline to commence exchanges by relevant jurisdictions [sic]." Such a framework is expected to begin facilitating the exchange of Information between countries by 2027. The member countries impacted by this forthcoming framework include Argentina, Australia, Brazil, Canada, China, France, Germany, India, Indonesia, Italy, Japan, Mexico, Russia, Saudi Arabia, South Africa, South Korea, Turkey, the United Kingdom, and the United States, as well as the European Union. Notably, two-thirds of the global population resides within G20 nations. Introduced sometime in late 2022 by the Organization for Economic Cooperation and Development (OECD), the Crypto-Asset Reporting Framework's primary goal is to provide tax authorities with increased transparency into Cryptocurrency transactions and their associated entities. According to the proposed framework, member nations would engage in annual automatic exchanges of Information related to Cryptocurrency transactions. This includes data from non-regulated crypto exchanges and digital wallet providers. G20 leaders endorsed recommendations put forth by the Financial Stability Board (FSB) concerning the "regulation, supervision and oversight of crypto-assets activities and markets and of global Stablecoin arrangements." Released in July, these recommendations from the FSB suggest that stablecoins should adhere to similar regulations as commercial banks. They also encourage regulators to outlaw any activities that impede the identification of participants involved. Many G20 countries have already instated new disclosure standards for crypto transactions. For instance, in May, the European Union introduced new regulations aligned with the CARF, facilitating automatic Information sharing between European governments for tax-related purposes. Under these updated EU rules, any digital asset transfer must provide details including the beneficiary's name, their Distributed Ledger address, and their account number. Notably, the International Monetary Fund also recently released a synthesis paper on policymaking for crypto.

[wsitho123]

Marketing Automation: 10 Inspiring Examples

You can ship folks particular provides, exclusive reductions, and new product announcements. You also can personalize these provides based mostly on special events like holidays and birthdays, or annual promotions like Valentine's and Easter. Marketing automation software program is a good way to have interaction with clients, streamline marketing campaigns and attain targeted audiences rapidly and efficiently. Here’s a look at forms of marketing automation and provoking examples.

Whether international or native, these instruments can present an incredible quantity of worth when used appropriately. Even the fundamental plan gets you e mail auto-responses, limitless landing pages and unlimited leads funnels. If you’re in search of a neighborhood partner to deal with your email marketing needs, look no additional than Everylitic. Which just isn't marketing automation as a service too massive of a hurdle, but it's a nice added worth to have a business that understands the laws that will assist you navigate it. The only draw back is that they are fairly pricey, particularly factoring currency conversion rates in. Contact the trusted alternative of Automation Companies in Johannesburg today to debate your company's automation system needs.

For manufacturers, it's the best channel to reach your clients and to drive gross sales. While not every business wants a mobile app to satisfy shopper demand, each enterprise needs a sensible cell marketing technique marketing automation agencies. We’ll take you thru the cellular marketing errors that shouldn’t be made subsequent year. The sales’ staff is continually hounding the marketing group for sales, but with marketing automation, everyone is on the identical web page.

The more you realize, and the extra refined your automation becomes, the better your results will be. So discover, have enjoyable and good luck in your road to automation marketing. OpenEMM does supply a demo model of its product, so you can strive it out before downloading the entire system. They also present a lot of great sources for customers on their help page, together with video tutorials, person forums, and a newsletter. HubSpot’s lead capture forms are a powerful tool for changing website visitors into leads.

When working with multiple marketing agencies, communication can sometimes feel like a sport of phone (even when it happens over email). Lastly, see the journey, the content, the channels and the goals by way of the eyes of your customer and never just your organization marketing automation services. Think of it as marketing as a service to your prospects and customers. Being generic means you will attain individuals trying to find something associated. Ads that tackle that exact need will get you more web site visits than a generic “buy now” advert.

SharpSpring does not normally take care of the common public as such, they like to work with agencies that may then build and keep on their relationship with their very own clients. This permits the folks at SharpSpring to do what they do best – making an automation software program that just will get higher and better. As the world’s largest group of Professional Internet Marketing Consultants, WSI was primed to turn marketing automation service into a big associate with SharpSpring. We’re always looking for revolutionary merchandise and solutions to help our ever growing list of purchasers – and SharpSpring is not any completely different. You can study more about marketing automation in South Africa on our MASA web site.

If you are within the digital marketing enterprise, you may marvel what influence automation may need in your potential career. Technology has appeared in almost each sector of our digital world and can inevitably continue to affect sure occupations and employment. What sector, though, will it have the best influence on, and how? Agency For Digital Marketing is right here to resolve all of your questions on digital marketing. Traditionally, professional services corporations have been slower than some sectors to adopt digital transformation.

If you have already got a marketing automation strategy in place, then there’s always room for improvement. Because marketing automation enhances your overall efficiency, your staff is ready to redirect energies to operations that improve the business and boost revenue. By implementing marketing automation, corporations have famous a leap in lead conversion by about 10%. And whereas individuals might carry out a periodic purge, as digital entrepreneurs we ought to be consistently spring cleaning our content material and communication to raised interact with purchasers and customers. One of our most necessary services is the flexibility to glean insights and rework these into actionable recommendations.

[emaanderson]

Global Conversational Systems Market Analysis, Size, Share, Growth, Trends and Forecast Till 2035

Research Nester published a report titled “Conversational Systems Market: Global Demand Analysis & Opportunity Outlook 2035” which delivers detailed overview of the global conversational systems marketin terms of market segmentation by type, deployment, enterprise size, verticals and by region.

Further, for the in-depth analysis, the report encompasses the industry growth indicators, restraints, supply and demand risk, along with detailed discussion on current and future market trends that are associated with the growth of the market.

The global conversational systems market is estimated to garner significant revenue by growing at a ~27% CAGR over the forecast period, i.e., 2022 – 2031. The global conversational systems market is segmented by type into voice assisted, text assisted and others. Out of these, the voice assisted segment is anticipated to hold the largest share in the market on account of the rising trend in the adoption of voice assisted technology in daily life. The end users find comfort in the usage of voice enabled platforms and devices for activities like household chores, listening to music, booking appointments, and paying bills.

The global conversational systems market is expected to grow on the back of advancements in artificial intelligence (AI) technologies, increased adoption of machine learning and IoT, and need for virtual customer service to improve the growth of investors.  As per World Economic Forum, over 70 billion IoT devices are available worldwide in 2020 and can triple in the upcoming 5 years. According to UNESCO, AI is expected to produce an added value of USD 4 Trillion by 2022. Further, the use of AI helps to reduce the cost of business and marketing to investors and rise the profit for stakeholders. The use of chatbots is expected to reduce business costs to USD 8 billion by the year 2022.

Regionally, the global conversational systems market is segmented into five major regions including North America, Europe, Asia Pacific, Latin America, and Middle East & Africa region. Among these regions, North America is anticipated to hold the largest market share owing to the rising acceptance of deep neural networks, machine learning, internet of things, cloud services, AI, and other technological advancements. Asia Pacific is anticipated to gain further significant market share over the forecast period. ~50% of the world’s population is from APAC, so occurrence of any significant change in AI will impact the future of this region. The World Bank Organization approved USD 100 million finance on November 30, 2021, to support the government of Africa increasing access the broadband and digital services. The digital acceleration program will strengthen the digital innovation ecosystem.

The research is global in nature and covers detailed analysis on the market in North America (U.S., Canada), Europe (U.K., Germany, France, Italy, Spain, Hungary, Belgium, Netherlands & Luxembourg, NORDIC [Finland, Sweden, Norway, Denmark], Poland, Turkey, Russia, Rest of Europe), Latin America (Brazil, Mexico, Argentina, Rest of Latin America), Asia-Pacific (China, India, Japan, South Korea, Indonesia, Singapore, Malaysia, Australia, New Zealand, Rest of Asia-Pacific), Middle East and Africa (Israel, GCC [Saudi Arabia, UAE, Bahrain, Kuwait, Qatar, Oman], North Africa, South Africa, Rest of Middle East and Africa). In addition, analysis comprising market size, Y-O-Y growth & opportunity analysis, market players’ competitive study, investment opportunities, demand for future outlook etc. has also been covered and displayed in the research report.

For more information’s@ https://www.researchnester.com/reports/conversational-systems-market/4181

Increased Utilization of Conversational Systems in Different Verticals to Boost the Market Growth

Conversational systems are used across the world in variety of verticals owing to the numerous profitable outcomes permitted by this technology. With the advancement of digitalization and use of machine learning in every corner, over the past years, has increased the demand and adoption of conversational systems in the verticals of healthcare, BFSI, IT and telecommunications, energy, and power. The deals of AI-related venture capital (VC) rose from 140 in 2012 to 670 in 2017 and from less than USD 1 billion in 2012 to about USD 13 billion in 2017 with a 90% annual growth. Besides this, the 5G technology launch has a high impact on the increased growth of conversational systems. All these factors contribute to the growth of global conversational systems market.

However, concerns regarding lack of awareness of technology, high dependency of this system on deployment platforms, and lack of accuracy in virtual assistants are expected to operate as key restraints to the growth of the global conversational systems market over the forecast period.

This report also provides the existing competitive scenario of some of the key players of the global conversational systems market which includes company profiling of Google LLC, IBM, Microsoft, Amazon Web Services Inc., Artificial Solutions, Oracle Corp., SAP SE, Nuance Communication, Baidu, Inc., and Conversica Inc. The profiling enfolds key information of the companies which encompasses business overview, products and services, key financials and recent news and developments.

On the whole, the report depicts a detailed overview of the global conversational systems market that will help industry consultants, equipment manufacturers, existing players searching for expansion opportunities, new players searching possibilities, and other stakeholders to align their market centric strategies according to the ongoing and expected trends in the future.     

[researchnesterreports]

Global Digital Transformation Market Growth to be by a CAGR of ~17% throughout 2022 – 2030 Owing to the Emergence of Industry 4.0 in the Manufacturing Sector Worldwide

Research Nester published a report titled “Digital Transformation Market: Global Demand Analysis & Opportunity Outlook 2030” which delivers detailed overview of theglobaldigital transformation market in terms of market segmentation by technology, deployment, vertical, and by region.

Further, for the in-depth analysis, the report encompasses the industry growth indicators, restraints, supply and demand risk, along with detailed discussion on current and future market trends that are associated with the growth of the market.

The global digital transformation market is estimated to occupy a large amount of revenue by recording a CAGR of ~17% during the forecast period, i.e., 2022 – 2030, owing to the advent of industry 4.0 in the manufacturing sector across the globe for improving, automating and modernizing processes. Apart from these, growing integration of digital transformation technologies such as IoT and wireless communication, and increasing usage of mobile devices, smartphones and applications across business processes and departments are also expected to drive market growth in the forthcoming years.

The market is segmented by technology, deployment and vertical. Based on technology, the industrial robotics segment is anticipated to grab the largest market share during the forecast period on the back of rising adoption of technologies such as collaborative robots, SCARA robots, and single-axis. Additionally, by vertical, the BFSI segment is projected to gather the largest share over the forecast period ascribing to the large volumes of data generated in this industry every day.

Geographically, the global digital transformation market is segmented into five major regions, namely North America, Europe, Latin America, Asia Pacific, and the Middle East & Africa. North America is evaluated to grab the largest share in the market during the forecast period attributing to the wide usage of variety of online payment methods in the retail sector, and high penetration of internet-based services in the region. Moreover, Asia Pacific is predicted to register noteworthy market growth in view of the increasing usage of cloud technologies among several industries, and rising number of SMEs in the region. According to the SME Finance Forum, SMEs comprise more than 98 percent of the total enterprises in the Asia and Pacific region. These organizations account for about 17 percent to the national GDP in low-income countries, and about 40 to 50 percent in higher income countries.

The research is global in nature and covers detailed analysis on the market in North America (U.S., Canada), Europe (U.K., Germany, France, Italy, Spain, Hungary, Belgium, Netherlands & Luxembourg, NORDIC [Finland, Sweden, Norway, Denmark], Poland, Turkey, Russia, Rest of Europe), Latin America (Brazil, Mexico, Argentina, Rest of Latin America), Asia-Pacific (China, India, Japan, South Korea, Indonesia, Singapore, Malaysia, Australia, New Zealand, Rest of Asia-Pacific), Middle East and Africa (Israel, GCC [Saudi Arabia, UAE, Bahrain, Kuwait, Qatar, Oman], North Africa, South Africa, Rest of Middle East and Africa). In addition, analysis comprising market size, Y-O-Y growth & opportunity analysis, market players’ competitive study, investment opportunities, demand for future outlook etc. has also been covered and displayed in the research report.

Advent of Industry 4.0 in the Manufacturing Sector Globally to Boost Market Growth

The expanding usage of advanced technologies such as cloud, big data and analytics, mobility and IoT, has given rise to innovation and transformation in several verticals, especially the manufacturing sector. Enterprises have begun incorporating big data and business intelligence for obtaining real-time information and gain actionable insights, which in turn is predicted to drive the market growth in the near future.

However, security concerns regarding confidential data are expected to operate as key restraint to the growth of the global digital transformation market over the forecast period.

This report also provides the existing competitive scenario of some of the key players of the global digital transformation market which includes company profiling of Siemens AG, Google LLC, Accenture PLC, IBM Corporation, Microsoft Corporation, Apple, Inc., ADOBE, Inc., Broadcom, Inc., Dell Technologies Inc., Hewlett Packard Enterprise Company, and others. The profiling enfolds key information of the companies which encompasses business overview, products and services, key financials and recent news and developments. On the whole, the report depicts detailed overview of the global digital transformation market that will help industry consultants, equipment manufacturers, existing players searching for expansion opportunities, new players searching possibilities and other stakeholders to align their market centric strategies according to the ongoing and expected trends in the future.     

Download Sample of This Strategic Report@ https://www.researchnester.com/sample-request-3624

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Research Nester is a leading service provider for strategic market research and consulting. We aim to provide unbiased, unparalleled market insights and industry analysis to help industries, conglomerates and executives to take wise decisions for their future marketing strategy, expansion and investment etc. We believe every business can expand to its new horizon, provided a right guidance at a right time is available through strategic minds. Our out of box thinking helps our clients to take wise decision in order to avoid future uncertainties.

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[bopinion]

2021 / 36

Aperçu of the Week:

"Most people are unhappy because they demand too much from happiness. Ambition is the greatest enemy of happiness, because it makes you blind."

Jean-Paul Belmondo, French film legend (1933-2021)

Bad News of the Week:

Humanity can't afford climate change! Exclamation point! It's simple: the consequences of climate change that we do NOT successfully deal with are many times more expensive than actively addressing - and solving - it with commitment. And the pleasant side effect would be that we get a planet on which one can actually still live in the future. Actually, a clear win-win situation. So why does so little happen? Or often nothing at all? Two recent studies shed light on the problem:

Researchers from European and U.S. universities published an article in "Environmental Research Letter" showing that the costs of the climate crisis could be up to six times higher than previously thought: global GDP could fall by 37 percent by the end of the century due to climate change. The study puts the damage caused per ton of carbon dioxide emitted into the atmosphere at more than $3,000 - a multiple of the price per ton in the EU emissions trading scheme of 60 euros - caused, for example, by a flight from London to New York City and back.

For Germany, researchers at the Agora think tank and the University of Mannheim, commissioned by the Forum New Economy, get more specific: The federal, state and local governments are not investing nearly enough to achieve the climate targets currently officially declared. Based on current budget plans, the financing gap until 2030 alone amounts to 460 billion euros - for example, for the expansion of the public rail network and local transport or energy-related renovations.

U.S. President Joe Biden made it clear - "Global warming is real!" - when he surveyed the damage caused by Hurricane Ida last week. He spoke of a "tipping point where we either act or we're going to be in real trouble. Our children are going to be in real trouble." Such statements are sadly lacking from Vladimir Putin or Xi Jinping. The one still sees the all-dominant economic salvation of his country in the export of fossil energy and lets inconceivably large areas of forest in Siberia burn down without doing anything. And the other, with its positioning as a production center for world trade, is responsible for incredible transport emissions (China is even the world market leader for - what feels like a German thing - potatoes!) and is currently planning or building around 400 coal-fired power plants at home and abroad, especially in Africa. Many thanks for that.

Good News of the Week:

The chaotic disengagement of the Western allies from Afghanistan also highlights a security policy problem. German politicians, like all other forces present there, have had to admit that their own room for maneuver will (have to) come to a standstill the moment the U.S. forces exit. Or, to put it another way: without the U.S., nothing (more) works militarily. Official NATO responsibilities or not. Already under Obama, the USA has withdrawn more and more from the Middle East. With the result that Syria, for example, became the geopolitical plaything of Putin and Erdogan. The former "world policeman" doesn't like that job anymore. A vacuum has been created and is growing.

But now the voices on the European stage are getting louder to fill this vacuum. For example, Manfred Weber, leader of the European People's Party (EPP) in the EU Parliament (the largest group and rallying point of all conservative parties in the EU), called yesterday for a military emancipation of the European Union: "Belarus, Ukraine, North Africa, the Middle East - the Americans will not solve these problems for us. We must now finally take responsibility and act independently." Specifically, the first thing he envisions is a European rapid reaction force. "We have hundreds of thousands of soldiers under arms. We don't have a problem with the mass, but with the capabilities and structures. We can't manage to secure the airport in Kabul. It's a question of will, of command and enforcement," Weber elaborates in an interview.

That makes sense. And it is realistic. Otherwise, global chaos will flourish. After all, the international threat to global security from terrorist forces has increased rather than decreased in the twenty years since 9/11. And there are more than enough failed states destabilizing their respective regions. And the alternatives to NATO - especially China and Russia - act for their own geopolitical benefit, not to create or secure peace, freedom and democracy. This is precisely what the EU should actually be able to do even better than the United States. For in European foreign and security policy, the development of technical and logistical infrastructure, easily accessible education and health care, an efficient security apparatus, a free judiciary and press, etc., traditionally play not only the supporting role of accompanying measures but are the focus of attention.

Our idea of democracy is thus not imposed, but is given a fertile breeding ground on which it can more easily emerge. Because its meaning and purpose becomes obvious. And incidentally, it also benefits Europe itself, keyword "reduction of causes of flight". Here, too, the old continent has a vested interest in itself. After all, you can cross the Mediterranean with a small boat that has been painstakingly patched together - but certainly not the Atlantic.

Personal happy moment of the week:

The day before yesterday we received the information for the new school year starting the day after tomorrow. For a long time it was feared - because children cannot be vaccinated yet and teenagers only recently, the progress of digitalization is still lame, the fourth wave is here, hardly any classrooms have air filtration systems and much more - that it could be the third "Corona year" in a row. But now it's official: full face-to-face instruction, all days, full class size, in all subjects (except for possible restrictions on physical education classes like swimming). Another piece of normalcy we're getting back. Nice.

I couldn't care less...

...that the international car show "IAA Mobility" in Munich, which ends today, was re-branded and even showed bicycles in two exhibition halls for the first time. As before, carmakers - now admittedly with electric drives and projects for other alternatives such as hydrogen - are concentrating on maintaining their business model of 'individual mobility". And they refuse to accept that mobility will have to be fundamentally rethought in the future. With the networking of different means of transport, sharing and on-demand models, restriction of avoidable transportation for people and, above all, goods, etc. Way to go...

As I write this...

...the summer vacations are coming to an end. And with it my own recreational time. Which actually (once again) doesn't deserve this term. So it should be easy for me to go back to work tomorrow. But still no trace of joyful anticipation. Mmmh...

[reports-and-data]

Digital Inks  Market Overview, Size, Share | Global Industry Outlook and Statistics, Segmentation and Forecast to 2027

The latest market intelligence report, titled “Global Digital Inks market Forecast to 2027,” illustrates the significant aspects of the global Digital Inksbusiness sphere. The latest study offers valuable business insights and elaborates on the present and future trends of the Digital Inks market, including the technological innovations and the key market growth-influencing factors. The global Digital Inks market report is expected to help readers identify the products and services offered by this industry vertical. The vital parameters of the market help drive revenue growth and profitability. The research report draws focus on a plethora of market dynamics, including the key market drivers, opportunities, constraints, threats, challenges, and several industry-specific trends. Additionally, the study focuses on the downstream and upstream analysis of the leading Digital Inks market players.

The report puts forward an exclusive assessment of the significant impact of the COVID-19 pandemic on the global Digital Inks market. The viral outbreak has devastated the global business scenario, affecting the manufacturers and buyers involved in this industry negatively. The report thus discusses the unprecedented impact of the outbreak and the consequent lockdown restrictions on the global market. Furthermore, the report is intended to offer essential details about the growth-inducing factors, shortcomings, threats, and lucrative opportunities available for all the vendors and companies participating in this industry.

 Gain access to the full description of the global Digital Inks market @ https://www.reportsanddata.com/report-detail/digital-inks-market

Competitive Overview:

The global Digital Inks industry is highly consolidated due to the presence of several renowned companies that are keen on enhancing their market footprint. The leading companies functioning in the business sphere are profiled on the basis of their product portfolios, product differentiation, product price, quality, brand, etc. As per industry experts, the market players these days are increasingly shifting their focus towards product customization and effective customer interaction. Several varying operating patterns of these vendors, such as partnerships & collaborations, mergers & acquisitions, and new product launches, have been depicted in this report. 

The leading vendors profiled in the report include

·         Sun Chemical Corporation

·         Flint Group

·         Siegwerk Druckfarben AG & Co. KGaA

·         Toyo Ink SC Holdings Co. Ltd.

·         Sakata Inx Corporation

·         E.I. du Pont de Nemours and Company

·         Marabu GmbH & Co. KG

Regions Covered in This Report:

·         North America (U.S., Mexico, and Canada)

·         Asia Pacific (China, Japan, India, and Rest of Asia Pacific)

·         Europe (U.K., Germany, France, and Rest of Europe)

·         Latin America (Brazil and Rest of Latin America)

·         Middle East & Africa (GCC Countries and Rest of Middle East & Africa)

 Key highlights of the report:

1.      The latest report based on the global Digital Inks market includes an elaborate list of the company profiles of the leading market players.

2.      The report emphasizes various aspects, such as manufacturing/production capacity, sales, future expansion strategies, and technological capabilities of these market players.

3.      The report emphasizes the primary application areas of the global market and therefore provides a precise account of the market to enable the interested readers to gain crucial insights into the global market mechanism.

4.      The report involves a SWOT analysis of the global Digital Inks market and includes expert opinions on the Digital Inks industry.

5.      The report elucidates vital information about investors, stakeholders, policymakers, manufacturers, suppliers, service providers, and the leading companies operating in this market.

6.      The report is inclusive of a detailed study of the intensely competitive landscape of the market.

7.      Moreover, the report is intended to help the businesses engaged in this sector with effective decision-making and further provide them with helpful insights into the global market.

 Get Free Sample Copy Of This Report: https://www.reportsanddata.com/sample-enquiry-form/1714

Highlights of the TOC: 

1. Report Overview  1.1 Research Scope 1.2 Key Digital Inks market segments 1.3 Major players 1.4 Market analysis by product 1.5 Market analysis by application 1.6 Report timeline

2. Global Growth Trends  2.1 Global Digital Inks market size 2.2 Latest Digital Inks market trends 2.3 Key growth trends

3. Competitive Landscape  3.1 Global Digital Inks market key players 3.2 Global Digital Inkssize by manufacturers 3.3 Products of major players 3.4 Entry barriers in the Digital Inks market 3.5 Mergers, acquisitions, joint ventures, and strategic alliances

Continue…

Thank you for reading our report. For further details on the report or to inquire about customization, please reach out to us, and we will offer you the report as per your needs.

About Us: We are a boutique market intelligence and strategic consulting firm dedicated to make an meaningful impact on businesses across the globe. Our stellar estimation and forecasting models have earned recognition across majority of the business forum across the globe. Our services are arrayed over diverse sectors and industries looking to expand in alternative regions and products.

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[ahfarron28990-blog]

Top 25 Digital Marketing Tools - Free & Paid Tools

The form of content, info, and links you've got in your site can have an effect on your ranking. Your marketing plan dictates how your business runs as it helps develop content material, timelines, and so on. Developing content material requires an understanding of your market’s demand. So, how do you choose what strategies are proper in your business? It’s time to make a plan, and put these 10 new methods for larger training shopify marketing to work. Be perfect with your timing, timing has a big effect on whether or not or not subscribers open and click on your emails, carry out a/b test and discover the time and day you want to ship your emails. Build a social media listing - You may need to comply with NYU’s example where they have a directory completely for NYU social media accounts of each of their departments. By posting about your companies and merchandise through social media platforms utilizing paid services brings a large amount of site visitors to the website. Blogs and Forums: Blogs and discussion board posting create awareness amongst the customers about your providers and services and products.

It may take the type of a buy one, get one promotion, a coupon that is clipped from a mailed flyer, or a promo code that a web site gives for a specific low cost on certain objects or services. 60% of scholars anticipate a response from a college representative inside the identical day after filling out a form. Coming of age - these are largely in the same age group but they're but to determine on what to concentrate on. Be information pushed in your approach as you design your web site and make sure your have individuals on your group which can be acquainted with efficient UX design. For those who promote cellphone cases, you possibly can create and giveaway phone backgrounds in your webpage. However, prospects from the Middle East and Africa would quite receive a phone call first. From Stafford: "For instance, prospects from the US and Canada prefer to get textual content messages and emails earlier than we contact them by telephone.

As difficult as B2B marketing might be - it’s simple to get caught up in different B2B marketing strategies, channels, campaigns, and ways. Besides monitoring and optimizing digital marketing campaigns, part of the each day tasks of a digital marketing skilled is to investigate knowledge and put together experiences. The reason is that they provide a generous free plan where you get all the pieces from marketing automation, internet monitoring and a built-in CRM. These types of advertising have the same technological benefits of others, such as GPS tracking and reporting for greater control, monitoring, and administration of the route, etc., for advertising. Marketing shouldn’t simply be executing the same strategy year after yr, but actively coordinating with the rest of the school administration to plan and execute a marketing strategy that fits the university’s goals as a whole. Industry switchers - probably in the same age group as career accelerators but are wanting to switch fields possibly as a consequence of lack of alternatives and development in the present one. If you present the content material your prospects are searching for, your business is extra more likely to grow. As English and Humanity primarily based subjects had been my finest performing in highschool, I selected to study Business & Economics teamed with a Communications diploma.

For instance, in case you personal a carpet cleansing business in Phoenix, you ideally want your business to come back up when somebody varieties "carpet cleaners in Phoenix" into Google. Market demand informs what content customers need to learn - and this is informed by what questions (or keywords) they're typing into the various search engines. Depending upon what market you might be focusing on, you will want a distinct mix of strategies and channels addressed in your marketing plan. What are the methods that you may continue with and what methods should be altered? In fact, figuring out where to start together with your marketing plan can be a challenge. It comprises textual content, charts and graphs that can assist you model your own plan. Showcasing student activities is a good way to assist college students envision a bright and social future at your college. Cost of Acquisition/Cost per applicant - The median cost for recruiting an undergrad student at a personal four-year school was $2,232 in 2016. How much are you spending on every channel and what number of students did each marketing campaign influence?

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[jordanianroyals]

6 February 2020: Crown Prince Hussein delivered the keynote address at the TechWadi Annual Forum 2020 in Silicon Valley, attended by 400 representatives of international ICT companies.

In his speech, he stressed that the ICT industry has the most impact on society, calling for putting people at the heart of technological progress. The Crown Prince highlighted what Jordan and the Arab world have to offer to ICT leaders in Silicon Valley. “You’ll need the right partners. Partners like my country, Jordan,” His Royal Highness told the attendees, noting that “Jordan is a safe, welcoming, and generous country.” His Royal Highness stressed that Arab youth are eager to help global ICT companies go beyond better communication among peoples to greater understanding. “Together, I believe we can help people understand one another and connect with one another,” the Crown Prince said.

This year’s TechWadi forum highlights how members of the ICT and entrepreneurial community can connect with and support each other on their journeys to develop their careers, grow their businesses, or move from the Middle East and North Africa to Silicon Valley or vice versa. TechWadi is an organisation established in 2006 as a technology community for Arab American tech leaders and business people, with the aim of highlighting the role of Arab youth in the ICT sector, and connecting entrepreneurs in the Middle East and North Africa with opportunities in Silicon Valley.

Following is the full text of the speech:

“In the name of God, the Compassionate, the Merciful. Thank you, Sharif, and thank you to TechWadi for bringing us together. I know that, at first glance, it may seem that we come from different worlds. Mine is about public service, diplomacy and the military. Yours is defined by technology, innovation, and business. Thousands of miles and a vast ocean separate this stage and the place I call home. Yet, the connection between Silicon Valley and the Arab world is natural. After all, the Arab world is the original start-up garage. We developed modern algebra. We created the first algorithms. We invented Arabic numerals—but apparently Silicon Valley only needed ones and zeroes to change the world! You don’t need me to tell you that technology has transformed the world as we know it. And we know that with transformation can come trepidation. Certainly, that has been the case with technology. Whether the result of unintended consequences, unchecked power, or intentional abuse, your industry is now in crisis. You are grappling with the loss of the public’s trust and facing difficult questions. Where I come from, we know a thing or two about how to get through crises and make tough choices. We’ve weathered a financial crisis and regional instability. We are surrounded by conflict, and as a result, we’ve had a massive influx of refugees. Today, Jordan is one of the largest hosts of refugees in the world. We made a choice. We opened our borders. Did it make economic sense? Absolutely not. Our national debt grew, as did our rate of unemployment. Housing, food, energy, healthcare, education—all felt the pressure. We did it for a very simple reason: it was the right thing to do. For some, politics is about power. For us, it’s about people. But then, so is technology. In fact, technology has the most personal relationship with humanity. What you create may often be intangible, but its influence on our lives is anything but. And it is not just in how we conduct our every day; you are shaping individual perspectives and our collective conscience. You influence how people interact with one another, and how they feel about each other. Of all sectors, you have the most impact on society. So, you must ask yourselves: what happens if the industry that is shaping the future of the human experience doesn’t put humanity first? That is not a question anyone can afford to ignore. And so, we must put people at the heart of technological progress; look at the impact of products on society’s balance sheet; and pair profit with purpose. Let that be the next big tech trend: humanity. It is the right thing, and it is the smart thing. Today, as you well know, employees are demanding more than just a pay-check, and consumers want more than just another product. They want purpose. That is why the technology industry has a duty to upgrade and update our collective moral code—literally and figuratively. Don’t worry; I’m not an idealist. I don’t believe in prescriptive guidelines and solutions. And I know there is no one way to do this--no checklists, no predictable process, no “if this then that” rules. In fact, in my short experience, I’ve learnt that changing rules and laws is often the easy part. Changing mind-sets is challenging, but it is possible. It’s possible when great minds, like those gathered here, come together and decide to prioritise it. But first, you’ll need the right partners. Partners like my country, Jordan. Yes, here comes the pitch… Let me start by firmly breaking a stereotype: Jordan is a safe, welcoming, and generous country. My fellow Jordanians in the audience can attest to that. Better yet, you can come see for yourself. Yet, too often, the story of Jordan is hidden in the shadows of our region’s conflicts. The Middle East is home to some of modern history’s worst humanitarian crises. And peace has been painfully illusive. No one knows that better than my family. My grandfather, King Hussein, spent the final months of his life working for peace, and my father, King Abdullah, continues to fight with courageous diplomacy and leadership for a just and comprehensive peace. As he recently said, it is the harder but higher path. Our people need to imagine a different and better future. They are defined not by what has been, but by what can be. Particularly our youth, who are coming of age now. Not only do we have the world’s second-youngest population, but the share of the working-age population is at its highest now and will be for the next 20 years. This is a most promising period for our region. Our young, talented workforce is hungry for careers in technology. In Jordan alone, 22 per cent of college graduates today major in either engineering or information and communications technology. By partnering with us and with the Arab world, you’ll help us train young Arabs for the industries of the future. But you’ll also stand to gain. Silicon Valley needs coders, programmers, and engineers. And Arab coders, programmers, and engineers need jobs. The solution to both problems is clear—which is why so many tech giants are already expanding their presence in the Arab world, and, in turn, their reach into new, untapped markets. Today, Amazon and Microsoft run regional tech operations out of Jordan. Saudi Arabia is building a vibrant start-up ecosystem. And Egypt is partnering with IBM on digital transformation. Still, a partnership with our region can deliver much more. Take AI; we’ve all seen the headlines—how data is being used to reflect the worst of human biases back to us. The solution is not as simple as creating a more diverse data set, but rather building a truly diverse team. Or take Natural Language Processing. Arabic is the fifth most spoken language in the world, and the fourth most used language online. But for computers to understand Arabic, you need humans who speak it. The young women and men of the Arab world are eager to help and to go beyond better communication to greater understanding. Together, I believe, we can help people understand one another and connect with one another. As the Holy Quran teaches us: “O mankind. We have created you male and female, and appointed you races and tribes, that you may know one another.” We must know one another, because true progress cannot happen without people, and humanity can only move forward when we find new ways to work together. And we can. We are brave enough, and bold enough to invent any future we choose. Thank you.”