#Africa Digital Marketing Strategies

[jozistyle]

JoziStyle: Architect of Influence

I had such a pleasant surprise when it was confirmed that JoziStyle had won the best Email Marketing and Digital Campaign Agency in Johannesburg in the 2023 Media Innovator Awards. (That’s because I’m a media innovator, Baby!) It began last year when I received a notification from the organisers that I’d been shortlisted for best Email Marketing and Digital Campaign Agency in Johannesburg. I…

[victorwinnersdotcom]

How to Create A Digital Marketing Strategy: The Complete Guide

I find it heart breaking when I realize that even though a number of brands are acing their business and breaking barriers using digital marketing, millions of other brands have failed to do so because they can’t find ways to create a digital marketing strategy that works. As a marketing practitioner, I have seen situations where brands invested a lot in online marketing but failed to make…

[faultfalha]

The pervasive darkness of night in Africa provides the perfect environment for the growth of digital skills. With the development of these skills, the potential for a prosperous future is created for the people of Sub-Saharan Africa. By honing their abilities in the digital world, they are able to leapfrog over the traditional development path and create a new future for themselves. The possibilities are endless, and the future is bright.

[siyainterior]

IBAIS MEDIA is a Digital I.T. & Advertising company.

We assist in promoting the business of all Manufacturers, Traders, Exporters and Importers across India through Architectural and Interior products like Architect & Interior Hardware, Tiles-Sanitary, Wooden, Furniture and in future Home Décor.

If you want to know more information, please visit our website: www.ibaisindia.com

We are creating future Online B2B, B2C & B2E building 🏢 material E-commerce platforms.

We advertise in 300+ cities of PAN India. we have also covered Bangladesh, Nepal, Sri Lanka, Bhutan, Myanmar, Africa and Dubai and other Neighboring Countries and All Social Media channels. (Facebook, Instagram, Twitter, LinkedIn, Pinterest, Telegram, WhatsApp channel)

(More than 28,000+ Members have already joined our Digital Platforms. Those Who are involved in the HARDWARE business Manufacturers, Wholesalers, Dealers, Exporters, Importers, Architects-Interiors and Carpenters.)

IBAIS MEDIA is a digital platform for Branding, Marketing & Services. We are a Develop Marketing platform that Specialized in Strategy, Creativity, Design and innovative technology.

[mariacallous]

Ads containing abortion-related misinformation are allowed to run on Facebook and Instagram in countries across Asia, Africa, and Latin America, while legitimate health care providers struggle to get theirs approved, new research has found.

The report, released today from the Center for Countering Digital Hate and MSI Reproductive Choices, an international reproductive health care provider, collected instances from across Vietnam, Nepal, Ghana, Mexico, Kenya, and Nigeria. Between 2019 and 2024 in Ghana and Mexico alone, researchers found 187 antiabortion ads on Meta’s platforms that were viewed up to 8.8 million times.

Many of these ads were placed by foreign antiabortion groups. Americans United for Life, a US-based nonprofit whose website claims that abortion pills are “unsafe and unjust,” and Tree of Life Ministries, an evangelical church now headquartered in Israel, were both linked to the ads. Researchers also found that ads placed by groups not “originating in the country where the ad was served were viewed up to 4.2 million times.”

In the report, researchers found that some of the ads linked out to websites like Americans United for Life, whose website describes abortion as a “business” that is “unsafe” for women. The abortion pill is widely considered safe and is less likely to cause death than both penicillin and Viagra. Other ads, like one run by the Mexican group Context.co, linked to a Substack dedicated to the topic that implied there is a secret global strategy to manipulate the Mexican populace and impose abortion on the country.

One ad identified in Mexico alleged that abortion services were “financed from abroad … to eliminate the Mexican population.” Another warned that women could suffer “severe complications” from using the abortion pill.

Meta spokesperson Ryan Daniels told WIRED that the company allows “posts and ads promoting health care services, as well as discussion and debate around them,” but that content about reproductive health “must follow our rules,” including only allowing reproductive health advertisements to target people above the age of 18.

“This is money that Meta is taking to spread lies, conspiracy theories, and disinformation,” says Imran Khan, CEO of the Center for Countering Digital Hate.

In these countries, where Meta often has partnerships with local telecom companies that allow users to access its platforms for free, Facebook is a key source of information. Some of these ads also ran on Instagram. “Anybody with a cell phone can access information. People use it to find services. When we ask clients, how did you hear about us? a lot of them will cite Facebook, because they live on Facebook. It's where they know to search for information,” says Whitney Chinogwenya, marketing manager at MSI Reproductive Choices. So when disinformation runs rampant on the platform, the impact can be widespread.

“Good health information saves lives. By actively aiding the spread of disinformation and suppressing good information,” Khan says, “[Meta is] literally putting lives at risk in those countries and showing that they treat foreign lives as substantially less important to them than American lives.”

Many of the countries impacted by this report also have high maternal mortality rates, making access to reproductive services particularly crucial. In Nepal, for instance, there are 239 maternal deaths per 100,000 live births, as opposed to only 32 in the United States. In Ghana, it’s even higher: 319 deaths per 100,000 live births. This comes as the US continues to grapple with the implications of the 2022 Supreme Court decision that struck down Roe v. Wade. On Tuesday, the US Supreme Court heard oral arguments on a milestone abortion case that will determine access to the abortion pill across the country. These laws and policies in the US are often fodder for those seeking to roll back abortion rights elsewhere in the world.

These findings are not the first instances of right-wing groups using social media to promote antiabortion messaging abroad. In 2022, the Spanish far-right group CitizenGo orchestrated a disinformation campaign on Twitter to rebrand a reproductive health bill focused on regulating surrogacy as an “abortion bill.” (The legislation did not address abortion.) A 2023 report from Amnesty International also cited social media as a key way that antiabortion groups disseminate their messaging and target reproductive-health workers.

The report also found that the problem extends beyond just abortion. In one instance, Meta removed one MSI Reproductive Choices ad for cervical cancer screenings in Nepal, saying it involved “sensitive information.” Another ad promoting breast cancer awareness in Ghana was also flagged, as was one in Kenya providing information on vasectomies.

After trying and failing to place ads on Meta’s platforms in Nepal and Vietnam, MSI’s local accounts were restricted from placing any further ads, forcing the organization to start new ones. “But of course, it doesn't have as much audience as we did on the original page,” Chinogwenya says.

Glenn Ellingson, a former Meta employee who worked on civic misinformation, tells WIRED that there are several factors that might lead to an ad being rejected from the platforms, including if it’s targeting a group considered “sensitive,” particularly in an automated system.

“When you’re operating at the scale Meta is at, there are always going to be errors,” he says, adding that greater investment in humans who could review and flag content would likely help the platform distinguish between content that violates its policies and content that doesn’t.

[dua1999]

Start a Business in Dubai with Low Investment

Dubai has emerged as a global business hub, providing immense opportunities for entrepreneurs with various budgets. With the right approach and strategy, it's possible to establish a successful business in Dubai with low investment. Here’s a quick guide on how to get started and make the most of Dubai’s business-friendly environment.

Benefits of Starting a Business in Dubai

Dubai offers numerous advantages for new businesses:

Strategic Location: Dubai connects Europe, Asia, and Africa, making it a perfect base for international trade.

Free Zones: Dubai’s free zones allow full foreign ownership, tax exemptions, and streamlined processes.

Low Taxation: With no personal or corporate tax for most types of businesses, Dubai is financially favorable.

Steps to Start a Business in Dubai with Low Investment

Choose the Right Business Setup in Dubai To maximize investment, consider starting your business in one of Dubai's free zones. They offer affordable packages tailored for entrepreneurs and small businesses. Popular free zones like DMCC, IFZA, and Meydan Free Zone provide cost-effective licensing options.

Select a Business Activity Start with a service-based business, which requires minimal capital. Freelance services, consultancy, digital marketing, and online trading are popular low-cost options. These require lower initial investment compared to retail or manufacturing.

Leverage Virtual Office Options Dubai’s free zones offer flexible office solutions, including virtual offices, which allow businesses to maintain a presence in Dubai without incurring high rental costs.

Obtain the Necessary Licenses Every business setup in Dubai requires a license, depending on the activity and location. Free zone authorities offer various affordable licensing packages, including freelancer licenses for individual entrepreneurs.

Market Smartly and Efficiently Use digital marketing to reach customers on a budget. Social media, SEO, and email marketing can help you attract customers without high advertising costs.

Best Low-Investment Business Ideas in Dubai

Consultancy Services: If you have expertise in a field like finance, legal, or management, starting a consultancy can be highly profitable.

E-commerce: Launch an online store and leverage Dubai’s growing digital market.

Digital Marketing Agency: With minimal equipment and a small team, you can help local businesses grow their online presence.

Freelancing: From content creation to graphic design, freelancing offers flexibility and requires a minimal investment.

Conclusion

Starting a business setup in Dubai with low investment is entirely feasible, given the city’s supportive infrastructure and numerous free zones. With the right planning, selecting cost-effective options, and focusing on low-cost business ideas, you can launch a successful venture in Dubai without breaking the bank. Dubai’s dynamic market, combined with low taxation and robust growth prospects, makes it a prime choice for aspiring entrepreneurs.

know more

[dubaiapartments]

EMEA MARKETING / MENA SEO

EMEA Marketing refers to the strategies and activities used to promote and sell products or services within the EMEA region, which stands for Europe, the Middle East, and Africa.

It's a diverse and complex market with varying cultures, languages, and consumer behaviors. Therefore, successful EMEA marketing requires a nuanced approach that considers the unique characteristics of each target market within the region.

Here are some key aspects of EMEA marketing:

Localization: Adapting marketing materials and messages to resonate with local audiences, including translating content and considering cultural sensitivities.

Market Research: Understanding the specific needs and preferences of consumers in different EMEA markets.

Multi-channel Approach: Utilizing a variety of marketing channels relevant to each target market, including digital marketing, social media, events, and public relations.

Compliance: Adhering to local laws and regulations, such as data privacy and advertising standards.

Cultural Sensitivity: Being mindful of cultural differences and avoiding any messaging or imagery that could be offensive or inappropriate in certain markets.

Effective EMEA marketing requires a deep understanding of the region's diversity and a commitment to tailoring strategies to resonate with local audiences. By taking a localized and culturally sensitive approach, businesses can successfully engage consumers and achieve their marketing goals in the EMEA region.

[optimizacijasajta]

CREATIVE SEO STRATEGIST MENA

CREATIVE SEO VIDEO STRATEGY

MENA SEO EXPERT Predrag Petrovic

The Middle East and North Africa (MENA) region is poised for significant growth in the coming years, driven by several factors:

Economic Diversification: MENA countries are moving away from dependence on oil and gas, focusing on developing other sectors like tourism, technology, and renewable energy.

Young Population: The MENA region boasts a young and tech-savvy population, a significant driver of innovation and entrepreneurship.

Technological Advancements: Increased internet penetration and smartphone adoption will continue to fuel e-commerce, fintech, and other digital services.

Here are some predictions for the MENA region's future:

Rise of Q-commerce: Quick commerce, focusing on hyper-local deliveries within minutes, is expected to see explosive growth.

E-commerce Boom: The e-commerce market in MENA is expected to continue its rapid expansion, with a growing focus on mobile shopping.

Investment in Infrastructure: Governments are likely to invest heavily in infrastructure development, including transportation and logistics networks, to support economic growth.

Geopolitical Shifts: The region's geopolitical landscape will likely remain complex, but there could be increased cooperation on regional issues.

SEO Predictions

Search Engine Optimization (SEO) is constantly evolving, but here are some predictions specific to the MENA region:

Focus on Mobile-First Indexing: As mobile usage continues to dominate, Google will likely prioritize mobile-friendly websites in search results.

Rise of Voice Search: With the growing popularity of voice assistants, optimizing websites for voice search queries will become increasingly important.

Importance of Local SEO: As MENA consumers become more locally focused, local SEO strategies like optimizing Google My Business listings will be crucial.

Multilingual SEO: Since the MENA region is linguistically diverse, creating Arabic-language content and optimizing for other regional languages will be advantageous.

Content Reigns Supreme: High-quality, informative, and localized content will remain a key factor in achieving high search engine rankings.

By staying updated on these trends, businesses in the MENA region can leverage SEO to reach their target audience and thrive in the digital landscape.

FINTECH SEO EXPERT MENA - EMEA

RECOMMENDED MARKETING AND SEO STRATEGY 2025

VIDEO SEO EXPERT STRATEGIST near me

www.יִשְרָאֵל.net

[sammydigitaleu]

[leak321]

Localization in Digital Marketing: Reaching Global Audiences Effectively

In today's global world, reaching new customers in emerging markets can be a game changer for your business. These markets are expected to drive 65% of global economic growth by 2025 and are home to about 59% of the global population. To capitalize on this opportunity, it's not just about translating words – it's about connecting with local culture and customs through a straightforward localization strategy.

ABC localization

To break into new markets, remember this: “Think Global, Act Local”. Creating a successful localization strategy means finding the right balance between sticking to the plan and adapting to local ways. It is more than just a language; it's about understanding local cultures, behaviors and norms.

Creating your localization strategy

Creating a successful localization strategy involves adapting your content, offers and messages to new countries. Here is a simple guide to help you on your way:

Identify target markets and languages:

Know the languages ​​spoken in your target markets.

Understand the local culture and attitudes in each country.

Study shopping habits and behavior:

Adapt your strategy to how locals like to shop.

Adapt to the unique behavior of consumers in each market.

Master International SEO:

Optimize your online presence for global search engines.

Tips for a successful localization strategy

Now let's dive into ten practical tips for creating a successful localization strategy:

Do market research:

Get to know your local audience through market research.

Work with local experts to uncover market opportunities.

Translate all:

Make the most of your translation and localization efforts.

Translate your media:

Make sure all media speak the local language.

Optimization for SEO:

Tune your website for better visibility online.

Check out the competition:

See what others are doing in each target market.

Listen to feedback:

Adapt to cultural nuances and learn from feedback.

Keep your brand true:

Change your brand a little and stay true to who you are.

Create content for each market:

Create content that connects with each market.

Continue:

Remember that localization is an ongoing process.

Putting your strategy into action

Successful localization does not happen overnight. It takes time to gain the trust of a new audience. Here are some key points to remember:

Understand your new business:

1-Work with local experts to understand your new business.

2-Focus on the web and use human translation in web content

3-Other services that stand out:

4-Provide unique services to differentiate yourself from the competition.

5-Create authentic local content:

6-Create content that feels authentic to a global audience.

7-Use the correct channels:

8-Engage your target audience with the right ads and offline sites.

9-The power of the region in action

10-Look at success stories like Coca-Cola, Airbnb and KFC in South Africa; These show that regional investment can unlock the potential of emerging markets to achieve long-term success in our network. World.

Conclusion:

In wrapping up, remember that success in new markets comes from keeping it simple—understand your audience, adapt, and stay true to your brand. By embracing these straightforward steps, you'll unlock the power of localization, paving the way for long-term success in our global landscape

[seoemea]

EMEA SEO EXPERT: DIGITAL MARKETING in EUROPE, MIDDLE EAST, AFRICA

PREDRAG PETROVIC

WHO IS THE BEST EMEA SEO EXPERT?

Determining the "best" EMEA SEO expert is extremely difficult, if not impossible, due to the subjective nature of expertise and a diverse landscape of talented professionals across the region. Instead of seeking a single “best” expert, it's more helpful to consider factors that resonate with your specific needs and identify individuals or agencies that excel in those areas. Here are some factors to consider:

Specialization:

Industry focus: Do you need someone with deep expertise in your specific industry or niche? Some experts specialize in areas like healthcare, eCommerce, B2B, or finance.

Technical skills: Are you looking for someone with advanced technical knowledge of SEO, or someone who prioritizes content and user experience? Some experts specialize in areas like technical SEO, on-page optimization, or link building.

Language expertise: Do you require an expert who understands your target languages and the cultural nuances of different EMEA markets?

Track record and experience:

Case studies and client testimonials: Look for evidence of past successes in similar projects or campaigns within your industry.

Industry awards and recognition: Awards like Moz Top 100 or Search Engine Journal Heroes of SEO can be indicators of expertise.

Years of experience and proven results: While experience doesn't guarantee success, it usually translates into a deeper understanding of SEO strategies and best practices.

Communication and transparency:

Do they actively listen to your needs and understand your goals?

Can they communicate complex SEO concepts in a clear and understandable way?

Do they provide regular progress reports and keep you informed about their strategies?

Here are some resources that can help you find qualified SEO experts in your area:

Clutch: Provides reviews and ratings for B2B service providers, including SEO agencies.

Upwork: A platform where you can find freelance SEO experts with varying skillsets and price points.

Moz Local Search Ranking Factors: Moz's guide to local SEO factors highlights agencies well-regarded in specific regions.

Industry publications and conferences: Many SEO publications feature lists of top experts or host conferences where you can meet potential partners.

The "best" EMEA SEO expert for you is ultimately the one who best understands your unique needs and delivers the results you're looking for. Focus on identifying experts with relevant skills, experience, and a clear communication style, and build a trusted partnership for long-term success.

[s4g2]

Crafting Digital Bridges Across Borders: S4G2 Marketing Agency's Global SEO and Web Design Symphony

In a digital epoch where boundaries are increasingly blurred, the art of connecting brands to diverse global audiences is more nuanced than ever. S4G2 Marketing Agency, with its roots firmly planted in India's rich technological and cultural soils, stands at the forefront of this global digital renaissance, offering bespoke SEO and web design services that transcend geographical confines.

India's Digital Ingenuity Meets Global Ambitions

India, a land steeped in history yet surging towards the future, shapes our unique perspective. It’s from this vibrant confluence of tradition and innovation that we draw our strength, enabling us to tailor our services to a myriad of international markets, from the cobbled streets of Europe to the soaring skylines of North America.

Designing Digital Dreams Across Continents

European Elegance Meets Digital Precision: Crafting digital experiences for the European market means balancing timeless aesthetics with modern functionality. Whether it's the rustic charm of Greece or the sleek sophistication of Sweden, our strategies resonate with each nation's heart and soul.

The North American Digital Frontier: In the USA and Canada, where trends are born and competition is fierce, our strategies are all about cutting-edge technology and innovation, ensuring businesses stand out in a saturated market.

Asia's Diverse Digital Spectrum: The Asian market, with its blend of ancient cultures and burgeoning tech scenes, requires a delicate, informed approach. From the bustling markets of India to the tech hubs of Hong Kong and Singapore, we weave SEO and design strategies that reflect each region's unique digital narrative.

Africa's Rising Digital Wave: With rapidly growing internet penetration, countries like South Africa and Nigeria are ripe with digital opportunities. Our strategies here are mobile-centric, accessible, and tailored to tap into the continent's immense potential.

S4G2's Global Digital Mantra

Culturally Fluent Strategies: Our ability to craft strategies that speak the local language, metaphorically and literally, sets us apart, making us a preferred partner for businesses looking to connect with diverse audiences.

Affordable, World-Class Service: India's competitive edge in technology allows us to offer services that are both high-quality and cost-effective, a rare combination in the global market.

Customized Digital Journeys: We don't believe in one-size-fits-all solutions. Each project is a new story, and we ensure it's told in a way that aligns perfectly with the client’s vision and market demands.

Your Gateway to Global Digital Success with S4G2

Navigating the complex seas of global digital marketing requires a skilled and knowledgeable partner. At S4G2 Marketing Agency, we're more than just service providers; we're digital storytellers, cultural translators, and your gateway to global success.

Embark on your journey to digital excellence with us. With S4G2, your brand isn’t just visible; it’s memorable, impactful, and globally resonant.

Connect with us today, and let's start scripting your global success story, one digital milestone at a time.

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[newsbites]

News from Africa, 19 June

Hage Geingob will host Danish PM Mette Frederiksen and Dutch PM Mark Rutte today in Namibia. Green hydrogen will reportedly be among the subjects discussed.

2. Namibia's proposed visa exemption for Chinese nationals is a bilateral agreement that would benefit both countries, according to China's ambassador to Namibia, Zhao Weiping.

Some Namibian politicians have objected to the proposal, with opposition leader McHenry Venaani claiming it is a "hoodwinking process" for Chinese prisoners to come to the country, and aspiring presidential candidate Job Amupanda alleging that it involves a deal between the ruling party and China to garner support for next year's elections.

The proposed agreement's main goal is to attract Chinese tourists and help Namibia become competitive again after the Covid-19 pandemic, according to Namibia's minister of home affairs, immigration, safety and security, Albert Kawana.

3. Angola and Zambia signed a memorandum of understanding to enhance cooperation in information technology, including digital transformation, AI, and space technology.

The agreement includes the establishment of direct cross-border optical fibre backbone connectivity between the two countries, scheduled to happen this month.

The collaboration is expected to help improve the regulation of the Angolan and Zambian telecom markets and lead to improved coverage and quality of ICT services provided in both countries.

4. Namibia is embarking on a journey of digital transformation to modernize various aspects of the country's life.

The Department of Home Affairs, Immigration and Security recently announced the successful implementation of an online passport application system, a major step towards delivering home affairs government services through digital channels. Namibia is partnering with Estonia to bring government services online and gradually prepare citizens for the transformation ahead. The Vice Minister of ICT recognizes the importance of foreign direct investment (FDI) for African technology spaces, but stresses the need for a clear roadmap or strategy to ensure that solutions developed in Africa fit the lifestyle on the continent.

5. Nigeria has 71 million people living in extreme poverty and 133 million people are classified as multidimensionally poor, according to 2023 data from the World Poverty Clock and the National Bureau of Statistics.

6. The Bank of Namibia increased the repo rate to safeguard the dollar-rand peg and contain inflationary pressures, but this will severely impact consumers who rely on debt to survive.

The governor expressed empathy for people losing their homes due to rising debt costs, and urged the nation to find better solutions to keep more Namibians in their homes while maintaining financial stability.

7. The fighting in Sudan has caused a surge in refugees fleeing to South Sudan, exacerbating an already dire humanitarian crisis.

The UN has called for $253 million in funding to respond to the crisis, but donations have been slow to come in.

The lack of resources and funding has led to inadequate food, water, and sanitation facilities in transit camps, resulting in malnutrition, disease, and preventable deaths.

[digitalsignagee]

Digital Signage Provider in South Africa - AVT

Digital signage has become an integral part of any marketing and communication strategy plan for businesses. It is a powerful tool that businesses can use to engage their customers with relevant content and share information in real-time. Digital signage is a type of electronic display that uses technologies such as LCD, LED, and projection to display digital images, video, streaming media, and information. In South Africa, digital signage has gained popularity in recent years, and businesses are looking for reliable digital signage providers to help them get the most out of this technology.

Digital signage can be used in various industries, such as retail stores, healthcare facilities, hospitality & hotels, education centers, and more. It can be used to display product information, promotions, advertisements, wayfinding, latest news, and other relevant content. With the help of digital signage providers, businesses can create engaging and dynamic content that catches the attention of their target audience.

AVT Solutions is a leading digital signage provider in South Africa, with offices right across the country. They provide end-to-end solutions for digital signage, including hardware, software, content creation, installation, and maintenance. Their professional team of experts works closely with their clients to understand their needs and provide customized solutions that meet their marketing requirements. With over 20 years of experience in the industry, AVT has a proven track record of delivering high-quality digital signage solutions to businesses across South Africa and abroad. AVT has completed projects in Botswana, Mozambique, Swaziland, Namibia, Mauritius and the Seychelles.

AVT has completed projects as well as ongoing service for the following clients:

Sportscene

Foschini Group

Built It

Markham

Hansgrohe

Totalsports

American Swiss

Lakids by Burlow

Archive

Shelflife

And so much more…

Types of Digital Signage

There are different types of digital signage available today that can be used. Each of these have been designed for different purposes, so that it can be easily adapted to the requirements of the clients.

The most popular types of digital signage are:

Promotional Boards

Digital Menu Boards

Queue Management Systems

Interactive Digital Kiosks

Video Walls

These solutions can work as standalone devices or can be used together for a more immersive experience. By leveraging this technology, businesses can effectively communicate directly with their target audience and enhance the overall customer experience of their establishment.

Conclusion:

In Conclusion, AVT is a full service digital signage provider in South Africa with a reach into Sub-Saharan Africa. AVT will provide everything you need for effective digital signage implementation. If you are looking for a reliable digital signage provider in South Africa, AVT Solutions is the right choice.

Dear visitors if you want to more information about Digital Signage and our all services please visit our website. We have a website. We welcome you. CLICK HERE