#deola sagoe
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fashionbooksmilano · 6 months ago
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Africa in Fashion
Luxury, Craft and Textile Heritage
Ken Kweku Nimo, Foreword by Deola Sagoe
Lawrence King, London 2022, 200 pages, 19x26cm, ISBN 978 1913 94 7958
euro 46,00
email if you want to buy [email protected]
Africa in Fashion explores the kaleidoscope of craft cultures that have shaped African fashion for centuries and captures the intriguing stories of contemporary and avant-garde African brands. Part One looks at Africa's rich cultural heritage and place in the network of global fashion. The first chapter retells the history of African fashion, exploring Africa's textile traditions, artisanship and role as a global resource. The second chapter presents a New Africa and examines the promise and potential of Africa's markets, while challenging stereotypes and the concept of European hegemony particularly in the realm of luxury fashion. It also spotlights Africa's unique position as the global industry shifts towards a more sustainable future. Part Two ushers the reader into the spectacular world of African fashion today. It showcases a carefully curated set of the continent's most dynamic brands and, through interviews with prominent and inspiring designers, offers rare insight into their ethos and design practice. Covering unisex fashion, menswear, womenswear, accessories and jewelry the brands are each purposefully selected to contribute uniquely to the mosaic of Africa evolving creative landscape.
10/06/24
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petergress · 3 months ago
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Ich hatte traditionelle afrikanische Kopfbedeckungen vor Augen, als ich diese Variationen in Midjourney gepromptet habe. Auf meine Recherchen hin, ob es Neuinterpretationen traditioneller Kopfedeckungen gibt, wurde ich fündig.
Es gibt tatsächlich einige bekannte Designer, die traditionelle afrikanische Kopfbedeckungen auf moderne und innovative Weise neu interpretieren:
David Tlale - https://davidtlale.com/
David Tlale, ein erfolgreicher südafrikanischer Designer, ist bekannt dafür, afrikanische Elemente in seine hochmodernen Kollektionen zu integrieren. Er hat unter anderem traditionelle Kopfbedeckungen in seine Laufsteg-Präsentationen eingebaut und sie mit zeitgenössischen Designs kombiniert.
Deola Sagoe - http://deolasagoe.co/
Die nigerianische Designerin Deola Sagoe ist eine Pionierin, wenn es um die Neuinterpretation traditioneller afrikanischer Mode geht. In ihren Kollektionen finden sich oft moderne Versionen des Gele, der traditionellen nigerianischen Kopfbedeckung für Frauen.
Lisa Folawiyo - https://lisafolawiyo.com/
Lisa Folawiyo, ebenfalls aus Nigeria, ist bekannt für ihre innovativen Designs mit Ankara-Stoffen. Sie hat auch Kopfbedeckungen in ihre Kollektionen integriert und dabei traditionelle Elemente mit modernem Flair kombiniert.
Rama Diaw -
https://ramadiawfashion.com/
Die senegalesische Designerin Rama Diaw sieht sich als "Brücke zwischen Afrika und Europa". In ihren Kollektionen verschmelzen traditionelle afrikanische Stoffe mit modernen Schnitten. Es ist wahrscheinlich, dass sie auch bei Kopfbedeckungen diesen Ansatz verfolgt und traditionelle Elemente neu interpretiert.
Emerging Designers
Neben diesen etablierten Namen gibt es auch eine wachsende Zahl junger Designer, besonders in Nigeria, die traditionelle Elemente wie Kopfbedeckungen für ein modernes, jugendliches Publikum neu interpretieren. Diese Designer kombinieren oft westliche und afrikanische Designs, um frische, zeitgemäße Looks zu kreieren.Die Neuinterpretation traditioneller afrikanischer Kopfbedeckungen ist Teil einer größeren Bewegung in der afrikanischen Modewelt. Designer streben danach, das reiche kulturelle Erbe Afrikas zu würdigen und gleichzeitig moderne, globale Trends zu integrieren. Diese Fusion von Tradition und Innovation macht die zeitgenössische afrikanische Mode zu einem spannenden und dynamischen Feld.
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brandspurng · 5 months ago
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Nigeria Breaking News on Local Brands: A Spotlight on Innovation and Growth
In a landscape defined by dynamic evolution and rapid growth, the narrative around Nigerian businesses has become increasingly captivating. This week, Nigeria breaking news on local brands highlights significant milestones, showcasing how these enterprises are making waves not only domestically but also on the global stage.
Flourish of the Fashion Industry
Nigeria’s fashion industry continues to gain international recognition, with brands like Tiffany Amber and Deola Sagoe leading the charge. These designers are not only celebrated for their unique designs that blend traditional African aesthetics with modern trends but also for their commitment to sustainable practices. Recently, Tiffany Amber launched a new collection made entirely from locally sourced materials, reinforcing the brand's dedication to supporting the Nigerian economy.
In other news, Orange Culture, another prominent Nigerian fashion house, made headlines by securing a collaboration with a major global retail chain. This partnership is set to introduce Nigerian designs to a broader audience, further establishing the country’s presence in the global fashion arena. Such developments underscore the vibrancy and potential of the Nigerian fashion sector.
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Tech Startups Redefining the Digital Space
The tech ecosystem in Nigeria is a hotbed of innovation, with local startups gaining significant traction. This week’s Nigeria breaking news on local brands spotlights Flutterwave, a fintech company that has revolutionized payment solutions across Africa. Flutterwave recently announced a new partnership with Amazon, enabling seamless payment solutions for Nigerian merchants on the global platform. This move is expected to bolster cross-border commerce and provide Nigerian businesses with unprecedented access to international markets.
Another tech giant making waves is Paystack, which has continued to expand its influence after being acquired by Stripe. Paystack’s latest initiative focuses on enhancing financial inclusion by simplifying the process for small and medium enterprises to accept online payments. Their efforts are not just reshaping the financial landscape but also empowering countless local businesses.
Agricultural Innovations Leading the Way
In the agricultural sector, Nigerian brands are pioneering sustainable practices and innovative solutions to address food security challenges. Farmcrowdy, an agritech company, recently introduced a new digital platform designed to connect farmers directly with consumers. This initiative aims to reduce the supply chain bottlenecks and ensure farmers receive fair prices for their produce. Farmcrowdy's efforts are pivotal in transforming agriculture into a more lucrative and sustainable industry in Nigeria.
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Additionally, Thrive Agric, another key player, has been in the news for its groundbreaking work in providing farmers with access to affordable financing. Their latest funding round, which attracted significant foreign investment, underscores the growing confidence in Nigeria's agritech potential.
A Promising Horizon
The narrative of Nigerian local brands is one of resilience, innovation, and an unwavering spirit. As these brands continue to break new ground, they not only contribute to the nation’s economic growth but also set a powerful example of African excellence on the world stage. This week's Nigeria breaking news on local brands serves as a testament to the incredible strides being made across various sectors, reflecting a future filled with promise and potential for the nation's entrepreneurs and businesses.
As we celebrate these achievements, it’s clear that the story of Nigerian brands is one of relentless pursuit of growth, innovation, and global impact. With every milestone, these brands are not just making headlines—they're creating legacies that will inspire generations to come.
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fashionpolicenigeria · 1 year ago
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Exploring the Vibrant Tapestry of Nigerian Fashion Designers A Cultural Marvel
Nigeria, with its rich heritage and diverse culture, has emerged as a thriving hub for fashion innovation, with designers setting trends that reverberate far beyond its borders. The world has begun to take notice of the ingenious craftsmanship, bold patterns, and vibrant colors that define Nigerian fashion. This burgeoning industry is a testament to the creativity and ingenuity of the country's designers.
One of the most striking aspects of Nigerian fashion is its ability to seamlessly blend traditional elements with contemporary styles. Designers skillfully incorporate indigenous fabrics like Aso Oke, Adire, and Ankara into modern silhouettes, creating pieces that celebrate the nation's cultural roots while resonating with global audiences. This fusion of tradition and modernity is a hallmark of Nigerian fashion, captivating fashion enthusiasts worldwide.
The rise of Nigerian designers on the international stage can be attributed to their distinctive aesthetic sensibilities. From the avant-garde creations of designers like Lisa Folawiyo to the elegant and sophisticated designs of Deola Sagoe, each designer brings a unique perspective to the table, contributing to the kaleidoscope of Nigerian fashion.
Furthermore, Nigerian fashion designers have not only made a mark in clothing but have also expanded their influence to accessories, footwear, and even home decor. Brands like Zashadu and Orange Culture have gained acclaim for their accessories and gender-fluid designs, showcasing the versatility and progressive nature of Nigerian fashion.
Beyond their creative prowess, Nigerian designers are also champions of sustainability and ethical practices. Many designers prioritize fair trade, local craftsmanship, and eco-friendly materials, fostering a more responsible and inclusive industry.
Moreover, the global reach of Nigerian fashion designers has been amplified by platforms like Lagos Fashion Week, Africa Fashion Week, and social media. These avenues have provided a spotlight for emerging talents, enabling them to showcase their creations to a broader audience and connect with fashion enthusiasts globally.
Nigerian fashion designers are not just trendsetters; they are cultural ambassadors, weaving stories of heritage, identity, and innovation into every stitch. Their designs serve as a canvas, illustrating the richness of Nigeria's diverse traditions and its forward-looking creativity.
In essence, Nigerian fashion designers have carved a niche in the global fashion landscape, redefining trends, challenging norms, and celebrating the beauty of diversity. As the world continues to embrace their artistry, the influence of these designers promises to endure, leaving an indelible mark on the tapestry of global fashion.
For more info :-
Nigerian Fashion Brands
Lagos Fashion Week
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fashionableimperfection · 3 years ago
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Deola Sagoe and Oluchi Onweagba-Orlandi at the 2000 MNET Anglo Gold African Design Awards
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amillionstyles · 4 years ago
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Deola Sagoe's Ethereal, Tropical Galactica Collection Is Mind Blowing!!-Part 2
Deola Sagoe’s Ethereal, Tropical Galactica Collection Is Mind Blowing!!-Part 2
Remember we said Deola’s Collection is to be savored piece by piece yeah? Here is the rest of the 5 course meal! Missed the appetizer and first course? Click here to follow through to see where the story began! Deola Sagoe started 2021 with the intention of taking all our money! Deola Sagoe’s Ethereal, Tropical Galactica Collection-Part 2 is the stuff a bride’s dreams are made of. The attention…
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dashikishirt-blog · 4 years ago
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The Good Thing About Dashiki Fashion Clothes
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Dashiki fashion design established fact around the globe because of its boldness and uniqueness. Forms of the characteristics with the result that it's been readily accepted through the Western world of fashion. These clothes are created beautiful because of the creativeness and elegance which goes to their creation. The culture, spirit and nature from the Dashiki continent are eloquently symbolized during these clothes. There are lots of facets of Dashiki fashion design which makes it truly original and incredible, together with getting together an element of the plus size dashiki culture.
The majority of the Dashiki designers choose to take time tested color traditions and translate them into multiple layers of complexity, combing variations and patterns which are surprising within their detailed craftsmanship. Celebrities like Oprah and can Cruz have especially made Dashiki glamour and prints very popular by deliberately putting on clothes created by Dashiki designers. A few of the famous Dashiki designers include Deola Sagoe, Coker as well as Ozwald Boateng.
It is a fact that Dashiki fashion design continues to be majorly influenced by Western fashion and because of this , that lots of designers have selected to channelize their penchant for cultural diversity to their passion for fashion. The intricacy and depth of those Dashiki creations helps make the fashion industry even more colorful and more potent. This is especially true that these clothes aren't created by Western designers.
Many famous and well celebrated Dashiki designers are specialized and recognized for their cool make of Dashiki inspired dresses, suits and course trainers. Many Dashiki fashion brands are a result from the innovation and creativeness of those Dashiki designers. Extremely high fashion brands would be easily wearable which factor can clearly be viewed within the clothes under these brands. Even though the designs and patterns of those clothes are clearly not according to Western fashion however the fundamental cut and stitching pattern of those clothing products are extremely comfortable to put on.
Because of this pragmatism Dashiki fashion clothes has produced a higher recognition within the world of fashion. The prosperity of Dashiki design clothes may also be related to reviving full of applause by individuals who have a big following for Dashiki culture. These Dashiki designers would be the primary pressure running behind these exciting Dashiki brands and they're really doing great try to promote Dashiki prints around the globe. Individuals simply love these funky, natural & exotic prints with all of selection of clothes.
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akamaotto · 6 years ago
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The 10 Best Moments from Lagos Fashion Week 2018 - OkayAfrica
The 10 Best Moments from Lagos Fashion Week 2018 – OkayAfrica
This article was originally posted in OkayAfrica [ad_1]
What is Lagos without the energy?
In Africa’s most populated city, vigor and vibrancy are what cultivate the energy that keeps the city bustling and thriving, despite the efforts of NEPA. That very same energy was definitely present throughout this season’s fashion week shows. Afromodernism, theatrical showmanship, and celebrity…
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chide360blog · 7 years ago
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ICYMI: WATCH DEOLA SAGOE’S FILM: ‘KOMOLE: NIGERIA’S REGAL GIFT TO THE WORLD’
ICYMI: WATCH DEOLA SAGOE’S FILM: ‘KOMOLE: NIGERIA’S REGAL GIFT TO THE WORLD’
 The Komole range and Komole signature motifs by Nigerian designer Deola Sagoe have taken “occasion outfits” to a new fashion apex with unparalleled painstaking craftsmanship and attention to detail. The colour palette is a continuum from pastels to jewel tones, with iridescent sheen arising from silk…
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fleekmeister-blog · 7 years ago
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Seyi Shay muses for DNA by Iconic Invanity, Moofa & Gozel Green in SCHICK Magazine
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SCHICK Magazine has partnered with three top designers showcasing at the Lagos Fashion and Design Week 2017 – DNA by Iconic Invanity, Moofa & Gozel Green. All three designers exclusively gave SCHICK a sneak peek of pieces from the S/S 18 runway collection and who better to be the muse for this digital fashion editorial than music superstar, Seyi Shay! They caught up with the star on her latest projects, fashion and her personal style. DNA by Iconic Invanity, Gozel Green and Moofa all present their S/S 18 looks tonight at the LFDW fashion week taking place in Lagos. Read excerpts below: On Her Personal Style: My personal style is really quite boho chic. I like to keep it fresh and young but still unique to me and I feel like me cutting my hair really fits well with the direction that we are moving into with my style. I recently did a photoshoot with Emmanuel Oyeleke who is a renowned photographer and details in pictures of behind the scenes can be seen on my website.
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On the designers she’s currently loving: The designers I’m currently loving are designers like Iconic Invanity, Deola Sagoe. I’ve always loved Maki Oh because she’s so fresh and I’m also really loving SGTC Clothing which is a new label by an African Designer. I’m in love with a Designer from South Africa called Zarth, they design and make the most fabulous evening dresses and even daytime dresses if you don’t want to look too glam. I just love African fashion in general and I am an advocate for all my African designers, I wear them all the time no matter where I am.
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Read the full interview on www.iamschick.com Credit Photographer: Kosol Onwudinjor Make-up : Beauty Bar Styling: Osayuwamen Ogbebor Hair: Good Hair Manicurist: Dickson Nails Read the full article
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brandspurng · 5 months ago
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Nigeria Breaking News on Local Brands: A Spotlight on Innovation and Growth
In a landscape defined by dynamic evolution and rapid growth, the narrative around Nigerian businesses has become increasingly captivating. This week, Nigeria breaking news on local brands highlights significant milestones, showcasing how these enterprises are making waves not only domestically but also on the global stage.
Flourish of the Fashion Industry
Nigeria’s fashion industry continues to gain international recognition, with brands like Tiffany Amber and Deola Sagoe leading the charge. These designers are not only celebrated for their unique designs that blend traditional African aesthetics with modern trends but also for their commitment to sustainable practices. Recently, Tiffany Amber launched a new collection made entirely from locally sourced materials, reinforcing the brand's dedication to supporting the Nigerian economy.
In other news, Orange Culture, another prominent Nigerian fashion house, made headlines by securing a collaboration with a major global retail chain. This partnership is set to introduce Nigerian designs to a broader audience, further establishing the country’s presence in the global fashion arena. Such developments underscore the vibrancy and potential of the Nigerian fashion sector.
Tumblr media
Tech Startups Redefining the Digital Space
The tech ecosystem in Nigeria is a hotbed of innovation, with local startups gaining significant traction. This week’s Nigeria breaking news on local brands spotlights Flutterwave, a fintech company that has revolutionized payment solutions across Africa. Flutterwave recently announced a new partnership with Amazon, enabling seamless payment solutions for Nigerian merchants on the global platform. This move is expected to bolster cross-border commerce and provide Nigerian businesses with unprecedented access to international markets.
Another tech giant making waves is Paystack, which has continued to expand its influence after being acquired by Stripe. Paystack’s latest initiative focuses on enhancing financial inclusion by simplifying the process for small and medium enterprises to accept online payments. Their efforts are not just reshaping the financial landscape but also empowering countless local businesses.
Agricultural Innovations Leading the Way
In the agricultural sector, Nigerian brands are pioneering sustainable practices and innovative solutions to address food security challenges. Farmcrowdy, an agritech company, recently introduced a new digital platform designed to connect farmers directly with consumers. This initiative aims to reduce the supply chain bottlenecks and ensure farmers receive fair prices for their produce. Farmcrowdy's efforts are pivotal in transforming agriculture into a more lucrative and sustainable industry in Nigeria.
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Additionally, Thrive Agric, another key player, has been in the news for its groundbreaking work in providing farmers with access to affordable financing. Their latest funding round, which attracted significant foreign investment, underscores the growing confidence in Nigeria's agritech potential.
A Promising Horizon
The narrative of Nigerian local brands is one of resilience, innovation, and an unwavering spirit. As these brands continue to break new ground, they not only contribute to the nation’s economic growth but also set a powerful example of African excellence on the world stage. This week's Nigeria breaking news on local brands serves as a testament to the incredible strides being made across various sectors, reflecting a future filled with promise and potential for the nation's entrepreneurs and businesses.
As we celebrate these achievements, it’s clear that the story of Nigerian brands is one of relentless pursuit of growth, innovation, and global impact. With every milestone, these brands are not just making headlines—they're creating legacies that will inspire generations to come.
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fashionpolicenigeria · 1 year ago
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Nigerian Fashion Designers: Their Ingenuity, Traditions, and Worldwide Impact
Nigeria, frequently alluded to as the "Goliath of Africa," isn't just known for its different culture, dynamic music, and rich history yet in addition for its thriving design industry. Nigerian style originators fundamentally affect the worldwide design scene, with their interesting mix of conventional African components and contemporary style. In this article, we will investigate the universe of Nigerian style creators, their imaginative articulations, and their effect on the worldwide design scene.
The Rich Embroidered artwork of Nigerian Style
Nigerian style is a rich embroidery of culture, custom, and development. It draws motivation from the country's assorted ethnic gatherings, each with its interesting clothing styles, textures, and customs. Nigerian style originators capably integrate these components into their manifestations, bringing about a lively and various design scene.
Ankara and Conventional Textures: One of the signs of Nigerian style is the broad utilization of Ankara, a brilliant and complicatedly designed texture. Ankara, otherwise called African wax print, is utilized to make a great many pieces of clothing, from customary dresses to contemporary streetwear. Numerous originators utilize this texture as a material for their inventiveness, blending and matching examples to make outwardly shocking pieces that grandstand Nigerian culture.
Conventional Clothing: Nigerian style originators frequently reconsider customary dress, for example, agbada, kaftans, and gele, giving them a cutting edge turn. These outfits are worn for extraordinary events as well as have turned into a piece of ordinary style, mirroring a feeling of satisfaction in social legacy.
Powerful Nigerian Style Creators
Nigeria is home to numerous famous style originators who have truly established themselves both locally and globally. The absolute most compelling names in Nigerian style include:
Deola Sagoe: Deola Sagoe is a trailblazer in Nigerian style and is known for her mark "Komole" assortment, which features her dominance of conventional textures and present day plan. She has earned respect on the worldwide stage and has dressed VIPs and dignitaries around the world.
Lisa Folawiyo: Lisa Folawiyo is commended for her inventive utilization of Ankara texture. Her image, Gem by Lisa, has acquired worldwide approval and has been worn by superstars like Beyoncé and Lupita Nyong'o.
Mai Atafo: Mai Atafo is a main Nigerian menswear originator, known for his immaculate fitting and smooth plans. His image, Mai Atafo Propelled, has dressed numerous Nigerian famous people and is a go-to decision for grooms and groomsmen.
Worldwide Effect and Motivation
Nigerian style planners are causing disturbances in their nation of origin as well as impacting worldwide style. Their capacity to imbue African culture into contemporary style has enlivened creators from around the world. Lately, Nigerian style weeks and occasions have acquired conspicuousness, standing out from design fans and industry insiders around the world.
Nigerian design architects are at the bleeding edge of the worldwide style industry, commending their rich social legacy while enhancing and pushing the limits of style. Their novel mix of conventional components and present day innovativeness has made Nigeria a style force to be reckoned with, and their impact should be visible on runways and roads around the world. As the world keeps on embracing variety in style, Nigerian creators stay fundamental supporters of the worldwide style scene, demonstrating that style is a widespread language, spoken with energy and creativity by planners from each side of the world.
For more info :-
Traditional Nigerian Wedding Reception
Modeling Agencies In Lagos
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stylevitae · 8 years ago
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International Women's Day! Celebrating The Trailblazers In Nigerian Fashion
NEW POST: International Women's Day! Celebrating The Trailblazers In Nigerian Fashion
Happy International Women’s Day! Year after year, women are celebrated for being the best in their area of profession, or for being strong individuals in the society, or for basically facing their fears and still standing tall.  (more…)
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amillionstyles · 4 years ago
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Deola Sagoe's Ethereal, Tropical Galactica Collection Is Mind Blowing!!
Deola Sagoe’s Ethereal, Tropical Galactica Collection Is Mind Blowing!!
Eeeiiiiiii, Deola Sagoe started 2021 with the intention of taking all our money! Deola Sagoe’s Ethereal, Tropical Galactica Collection is the stuff a bride’s dreams are made of. The attention to details, the clean lines, the exquisite design of each piece in this Collection is plain for all to see. Deola Sagoe’s famous for the laser cut lace and her Komole Collection which can set anyone back…
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k00266236 · 3 years ago
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Artist Research
Deola Sagoe
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Deola Sagoe, founder of Deola is the leading lady of African haute couture fashion from Ondo State in Nigeria. Deola has been at the cutting edge of high fashion since 1989 and became the first black woman to present a collection at AltaRoma, Rome’s celebrated fashion week, back in 2004. Her patterns inspired me to design my screen print, mainly her use of colors in her designs inspired me.
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melamit · 3 years ago
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Modern Traditional African Clothing: African Print Men’s Suit
While suit pants aren't considered the traditional African wear as it basically belongs to European nations, the Africans wear their own version of suit pants. Africans living in the west introduced African print men’s suits that consist of vibrant colors and designs on western wear. The combination looks strikingly glamorous and suits every complexion.
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There are several clothing brands that manufacture modern African clothing combining western wear with African patterns and vibrant colors. Eventually, it is maintained that authentic African essence remains intact in the clothing. There are numerous brands that are evolving and expanding their footprints in the clothing market of the west. Some of the brands which can give one the best clothing experience are Aurenceairline, Deola Sagoe, Loincloth and ashes, Ohema ohene, Orange culture, NN Vintage, MaXhosa by Laduma, Tsotetsi KL.
To find suitable modern African clothing,  one can visit their nearby clothing store to have unique and authentic African wear. The second option is online stores such as Kisua, Diyanu, and Amazon that help one explore and shop conveniently. Other online stores such as Melamit offer a range of apparel suiting the African way of clothing.
Dashiki for Men - A Perfect Combination of Vibrant Color and Comfortable Clothing
Being one of the most popular clothing in Africa, Dashiki can be worn by both men and women. Dashiki for men consists of two-piece- a top that covers the upper part of the body that is paired with drawstring pants. The dress can be worn formally and informally and also for religious, and familiar ceremonies.
Dashikis are known for their comfort. The Dashikis are made with diversified color combinations. Dashikis are known as kitenge in East Africa and are dominantly worn in Tanzania, Somalia, and Kenya.
The Dashiki was introduced in the US market in the late 1960s as symbolism for Black American Afrocentric Identity that enhances the black unity in America and also stimulates the feeling of celebrating their own culture.
Men’s Arabic Long Robes - Arab Men’s Casual Wear
Arab men’s casual wear consists of fine quality long robes that are heat resistant, absorb sweat, and light. It is culturally worn by men in Arabic nations and desert nations. Long robes cover the whole body and the one who wears them feels much secure and comfortable. They are majorly fond of white shade in Arabic nations while other shade options are open for it. Arab men wear long robes irrespective of their occupation and place.
Finding Arabic men’s long robes may not be difficult. One needs to visit the nearby clothing store or research the same stuff online. There are numerous brands offering fine-quality long robes for men. Some online portals such as Melamit provide one with a convenient shopping experience with a large variety of clothing.
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