#dailybreadfoodbank

[naturallyinquistive]

No poem or ICM image in this post. Whilst today is the official holiday, (In Canada). This Thanksgiving long weekend many of us are celebrating with family and friends. This is also a time when we think of those less fortunate and in need. Rising inflation and stagnant incomes have driven more Canadians than ever before to use foodbanks. Wherever you are in Canada, if you can, please donate to your local foodbank. If you’ve already done so, your community thanks you for your generosity. Remember, foodbanks support communities every day of the year and not only on holidays. Happy Thanksgiving Photo created by Andy Abraham [] #affinitybyserif #communitygiving #dailybreadfoodbank #digitalart #earthinspiredart #foodbanks #foodbankcanada #foodbankoakville #icm_community #icmphotomagazine #nature #naturephotography #oakville_fare_share_food_bank #photooftheday #poetry #spectaculum_magazine #Thanksgiving [] Discover your connectivity with the natural world around [] @artisticrocktextures [] Visualizing our affinity with nature [] ©️ArtisticRockTextures [] Andy Abraham2022 [] Toronto, Canada [] All rights reserved [] DM for repost permissions (at Toronto, Canada) https://www.instagram.com/p/CjiIqqKsehp/?igshid=NGJjMDIxMWI=

[debbie-zoomin]

¿Cómo le agradeces a alguien que no conoces? - How do you thank someone you don’t know? This post will be in English because it’s a “thank you wherever you are in Toronto” post. Those of you that read my Instagram post yesterday know that I left my wallet inside a TTC (Toronto Transit Comission) bus on Sunday. If you have ever lost anything valuable to you, then you know how I was feeling Sunday night. To make a long story short, today is Wednesday and not only do I have my wallet back, I got it back with EVERYTHING (Cash included) that was in it. Because of privacy concerns I am not allowed to know who was responsible for finding and delivering my wallet to the lost articles office. So, how do you thank someone when you don’t know who they are? As a wise man told me recently, You pay it forward, (pasas el favor) and that is exactly what I did in a small way 😊 There is a big number of people going hungry in Toronto every day, so I used the money that I thought I had lost with my wallet to buy needed food items for the daily bread food bank and delivered them to my closest fire station and I will aim to do the same once a month. (Huge thank you too to the firefighters for the amazing work they do everyday and for being such great troopers with this). To my dear stranger, If by any chance you see my post and you recognize my wallet, thank you from the bottom of my heart! In a world that seems to be full of bad news it’s great to be able to share a story that shows that there are still good and honest people everywhere. @boom973toronto @stujeffries1 • Now, we have to talk language a bit right? Do you know how to say “PASA EL FAVOR” PAY IT FORWARD in any other language? • The movie Pay it forward was translated into Spanish as “Cadena de favores” which literally means chain of favours 💜 Hasta pronto, A very thankful Debbie #spanishtidbits #speakspanish #thankful #lovelanguage #payitforward #pasaelfavor #goodpeople #firefightersrock #funwithspanish #dailybreadfoodbank https://www.instagram.com/p/Bs-RgSFDVVE/?utm_source=ig_tumblr_share&igshid=1ue9y2bhg3kfb

[geographystudent29-blog]

DAILY BREAD FOOD BANK

A large amount of immigrants in Canada face financial struggles and cannot afford essential foods. Food is a necessity for all humans and no one should have to be hungry. As a solution the Daily Bread Food Bank generously offers free food to those in need.They give out foods chosen specifically from Canada's Food Guide to ensure that everyone is getting the proper nutrition they need. They can supply people with food for up to 2-3 days. The process is simple, they will simply ask you a few questions and provide you with a membership that allows you to stop by whenever you would like to. Even better, they organize their foods into a grocery store style to make it seem like your simply shopping for your groceries!

CONTACT INFO:

Website http://www.dailybread.ca/

Phone Number 416 203 0050

[shegrowsindirt-blog]

Daily Bread’s Use of Social Media

Abstract: 

This report will analyze the effectiveness of Daily Bread Food Bank’s social media presence. Overall, Daily Bread does leverage multiple social media channels as a way of communicating their strategy; however, they lack a foundational theme which is detrimental to their brand and portrays them as an organization that solely focuses on local funding and aid.

Purpose:

Daily Bread Food Bank is one of the largest food banks in Canada supplying food to approximately 200 food programs across Toronto (Daily Bread, 2019). This report is two-fold: we will explore the overall effectiveness of it’s current social media strategy, as well as identify strengths and weaknesses in terms of their targeting approach. Finally, we will focus on how Daily Bread can convey their message with a more all-encompassing, brand-centric approach with the intent to yield more of a following and then support of their objectives and end goal: funding.

Audience: 

While the Daily Bread generalizes their targeting approach to focus on funding the food bank, they directly address Toronto locals. An excerpt from their website, “Working on long-term solutions to poverty while providing food to 175 food programs across Toronto,” explicitly addresses the local audience (dailybread.ca) By analyzing how the site is directly addressing this audience, it is concluded that the target group is volunteers, low-income families, and the homeless. Daily Bread is also branching out to focus on green gas emissions to gain new supporters like environmentalists.

Methodology: 

This report focuses on the main channels of social media used by Daily Bread including Twitter, Facebook. YouTube, and Instagram. For each channel, the following questions will be analyzed and evaluated:

1)    Does Daily Bread’s social media channel express the company’s goal?

2)    To what audience is the content tailored towards, and has the organization successfully expressed this within their messaging?

3)    Is the design and writing cohesive, clear, and user-friendly?

Results & Analysis: 

The results of the analysis are broken out by social media channel within this section. We have analyzed the organization’s publicly stated goal, “collaborate with all to eliminate food insecurity, and advocate solutions to end poverty” found directly on their website. We are assessing whether this is messaged appropriately to promote brand effectiveness within the four main channels the Daily Bread has leveraged: Twitter, Facebook, YouTube, and Instagram.

Twitter

1) Daily Bread does a good job in ensuring consistency in the tweets that it posts and shares. The tweets are revolved around food banks and food donations and covers topics like various food-related campaigns and events, company milestones made, and updates.

2) There does not seem to be a clear audience in terms of demographics, but it is evident that this is targeted towards those who live in the GTA based on the tweets that they share. This makes sense as it is a community-based non-profit focused in that area.

3) Daily Bread does a good job providing a variety of tweets in terms of posting versus sharing and the hashtags that it uses. One thing that can be improved is making it clearer as to what’s going on at Daily Bread in terms of what they’ve accomplished, what they plan to do, and what their goals are.

 Facebook

1)    Daily Bread does well to capture the reader's interests by posting photo and videos directly related to their goals. This immediately reveals what the organization is about before the reader has to do further research.

2)    Their posts are consistent in showing and describing what they do. Often these posts will discuss a event that they were helped with or their thanks to supporters and donators which is great for consistent page traffic.

3)    Facebook page has many links to their about page, photos, videos and a well situated and user-friendly, “Donate” button at the very top of the homepage.

 YouTube:

1)    Daily Bread has recorded and published three videos. In the first video titled, “Daily Bread Impact Report 2018”. The organization’s use of direct address to audience is greatly messaged to support the overall objective of gaining more financial supporters. Daily Bread shared very impactful numbers of how donations helped to end hunger, and provide more fresh produce, “Your donations helped provide 5000 hot meals weekly” as an example. This use of direct address within the video provides confidence in the organizations ability to use donations appropriately, and while it is intended as a “thank you” to those who have supported it, it is also a way of attracting more funding through showing appreciation and hard statistics.

2)    Another video, Food Sort Challenge, has been created to attract corporations and volunteers to choose Daily Bread as a way to give back. The video sells “team collaboration” and team-work to gain volunteers. By showing how teams can have fun, and feel good, the video effectively demonstrates the positive impact volunteering can have on organizations. By doing this, Daily Bread achieves their goal by obtaining more volunteers in large groups to help with food sorting.

3)    The third video, “Thank you for giving so generously” hosts the CEO and is intended to give thanks to volunteers and those who have donated financially. The video does a great job of visually demonstrating what a donation supports, as well as how volunteers make a difference – by doing this the organization provides confidence in their ability to run a not for profit organization.

 Instagram

Daily Bread’s instagram is not as strong as their YouTube messaging. Their use   hashtags are inconsistent and could be improved to drive traffic to one site – their website.

1)    The main heading on their instagram lacks consistency.  The use of hashtag #wearedailybread could be strengthened by simplifying: #dailybreadfoodbank Fighting to end hunger in our city.  We collaborate with all to eliminate food insecurity, and advocate solutions to end poverty. #WeAreDailyBread www.dailybread.ca/most-needed

2)    While the categories are strong and clear (broken out by four, “Fresh” “DB kitchen”, BT x Daily, and Mobile Market) it is not consistent with their overall approach and lacks alignment.

3)    The selected images on their feed are helpful and allow users to see what the Daily Bread Food Bank is doing, but they do not have a consistent hashtag strategy, or a tie in to the overall strategy.

Conclusion:

It is found in our investigation that Daily Bread has successfully engaged their audience and is effective at leveraging it’s various platforms, however opportunity lies in creating a more cohesive marketing strategy. Daily Bread Food Bank could benefit from tightening consistency through the social media platforms they are using, and draw upon some of the key things that are done well (ie, addressing the right audience)

Recommendation(s):

We recommend developing a theme that can be applied to all social media platforms. This includes determining the colour, font, style of writing, and other factors to increase continuity and also make its content more attractive. In addition to that, they should consider facts, statistics, and ideas that are more attention-grabbing.

1)    Create two separate pages for the food bank and one for their environmental programs in order to keep things organized and concise for readers.  

2)    Create user-friendly navigation by making the menu layout stand out and keep content separate from the information. Also, change the large layout to something that is more informative. Changing the usability on the webpages to something more organized is easier to navigate.

3)    Creating a consistent platform that amplifies the purpose of Daily Bread with interesting visuals, videos but also enough information to introduce a new user to their goals.

4)    Align on a small number of hashtags to increase the power of one place to find information.

5)    Align and execute one main channel of focus (website perhaps) that they can communicate in all social media platforms as way to increase donations.

References

https://www.dailybread.ca/about/

https://twitter.com/dailybreadto?lang=en

 https://www.instagram.com/p/BuJ_TAcBT6x/ https://www.facebook.com/DailyBreadFoodBank/

https://www.youtube.com/DailyBreadFoodBank/

https://thenextweb.com/contributors/2017/06/06/5-tips-make-website-attractive/

[jobs-toronto]

REAL TORONTO JOBS

We're hiring! Daily Bread Food Bank is looking for a Senior Specialist, Digital Marketing. If you are a digital marketing professional passionate about ending hunger in our city, you can learn more about the role & how to apply here: https://t.co/MHrivqpHNj #WeAreDailyBread pic.twitter.com/BWw2GUXwCX

— DailyBreadFoodBank (@DailyBreadTO) August 13, 2020

Via The Hidden Toronto Job Market on TWITTER! https://twitter.com/REAL_JOBS_YTO ]#Jobs #Hiring #COVID19 August 14, 2020 at 04:16PM

[indigobow0]

Angels of Freedom #millstreetlights #dailybreadfoodbank http://ift.tt/2kPc4qd

[redneckhunterstore]

#Community #art #citylife #cityscapes #adrian #artinthestreets #michiganmade #michiganart #localartist #livinginthecity #detriotspeedfactory #mittenstate #assoiatedcharitys building #dailybreadfoodbank #DailyBreadOfLeneweeCountyMichigan🙏#blessed🙏 (at Associated Charities)

[casiestewart]

My #SantaHatSelfie in support of #The6AgainstHunger. Thanks @transcenequeen for the nomination! Made a #DailyBreadFoodBank donation. I nominate @carla_catherwood @thegoodshave @msaphung. Donation link in Tran's bio! 🍞❤️🎄😊 (at Revolver Films)

[lindamatarasso]

@chefdevan rocking the Mic getting ready for a UCC chef battle at #blockpartyIII @muzik this week for #dailybreadfoodbank. Read more about the event on my blog #starvingfoodie link in profile

[ryantylerthomas]

#TheFittingRoom for #DailyBreadFoodBank

[patriciajaggernauth]

It's me Patricia, (@Patricia_J)❄️😘 Don't forget: YOU can make it snow by heading to http://www.makeitsnow.ca. It's free and for a great cause! #charity #toronto #dailybreadfoodbank (at FCB Toronto)

[lacandywarhol]

We did it, guys! With your help "Christmas at the Garrison" raised two big boxes of food and over $400 for the #dailybreadfoodbank Thanks to @emerging_steph for this amazing photo and for all who came out to support! Happy Holidays! (at The Garrison)

[vannisharma]

#millstreetmoment #dailybreadfoodbank

[darlingnicky999]

We weren't ready! By @socaprince "Allyuh not ready. Hurry up and reach Koolhaus ASAP for the Best Fete Forever #BFF FREE BEFORE MIDNIGHT WITH CANNED GOODS FOR #DailyBreadFoodBank" via @PhotoRepost_app (at Kool Haus (The Guvernment))

[dresstofete-blog]

#TeamDRESSTOFETE You heard the DOCTOR. Fill your prescriptions tonight for FREE before midnight! Canada's health care system is on point. And bring a canned good to give back to the less fortunate! [ @socaprince "THE WAIT IS OVER! THE FINAL PAINT PARTY AT KOOLHAUS TONIGHT!! EVERYONE IS FREE BEFORE 12a. Please bring canned goods for the #DailyBreadFoodBank. Tonight is #BFF #BestFeteForever ]

[janete2-blog]

Pay it forward even a little can help #DailyBreadFoodBank #HoHoTO @HoHoTO