#customer engagement journey

[fogaminghub]

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✨ Jump into the magical world of Harry Potter: Quidditch Champions! 🧙‍♂️💫 Our new blog post explores how to complete your first full match in the Weasley Burrow Garden Cup. Discover essential roles, strategies, and tips for victory! Don't miss out!

[constantcreates]

Audience Personas: Crafting Your Idealized Customer

The Power of Personal Connection

When you look at how huge the internet is, and dreams seem to come true when you go viral, it might seem like aiming to reach as many people as possible is the best approach. But really, the brands that stand out and make a lasting impression are the ones that know their audience and connect with them in a meaningful way. That's where audience personas come in - they're like a map to help you find and connect with your ideal customers.

Audience personas aren't just boring profiles - they're all about understanding the people you want to connect with on a deeper level. You need to know what makes 'Jane' tick, what 'Rohan' struggles with, and what a day in the life of 'Alejandro' looks like. By using audience personas, you'll be able to create messages that really speak to people.

The Basics of Audience Personas

Let's chat about personas! They're seriously powerful and can help you get a clear picture of the people you're trying to reach. Here's what it really means.

Definition and Purpose: At its core, an audience persona is a fictional representation of your perfect customer. But it's not just some random imaginary character. You should build this character based on real data and insights from your actual customers. Why bother, you may ask? It's simple, really. Personas help you create content and marketing that's just what your customers are looking for. That way, everything in your strategy feels like it's tailor-made just for them.

Beyond Traditional Demographics: Sure, age, gender, and location are important. But audience personas are way more than just a list of statistics. They're all about the dreams, challenges, and motivations of your ideal customer. For example, let's say your data tells you your customer is a 28-year-old woman who lives in New York. A persona might take it a step further and remind you she's a young entrepreneur with a green thumb who's all about sustainable fashion and has trouble finding eco-friendly suppliers.

Coherent Brand Message: Have you ever come across a brand that just gets you? That's because they've got a refined persona that just so happened to align with you. You’re the type of person they were looking for! An audience persona ensures that your message hits home, and all your content feels like it's made just for your audience. Because let's be real, your brand is more than just a cool logo or a great website. It's about the story, the connection, and the vibe.

At Constant Creates, we always like to mention a consistent brand identity is key to making that connection. And a well-crafted audience persona is one of the many tools to help you transform your brand into a story that speaks straight to your audience's heart.

Elements of a Well-Defined Persona

Every artisan needs their toolkit, and when crafting audience personas, there are certain tools you simply can’t do without. Here’s what goes into building that perfect persona:

Descriptive Information:

Name: Gives your persona a human touch.

Age: Helps in understanding generational perspectives.

Occupation: Offers insight into their daily life, challenges, and aspirations.

Other demographics like location, family status, or education can further refine the picture.

Psychographic Elements:

Hobbies: Are they into yoga? Maybe they love indie music festivals?

Interests: What sparks their curiosity? Tech? Art? Travel?

Challenges: What problems do they face in their daily life or in business?

Motivations: What drives them to act, purchase, or engage?

Communication & Consumption Habits:

Do they listen to podcasts during their daily commute?

Are they active on LinkedIn or more of an Instagram fan?

How do they prefer businesses to reach out to them? Email newsletters or YouTube videos?

Connecting with your audience is an art, my friend, and we're here to help. It's about weaving a visual and emotional tapestry that captures their attention. And just like a work of art, every element, every color, every shade matters. That's why, at Constant Creates, we emphasize the importance of crafting cohesive visuals to complement your brand, because your audience deserves nothing but the best.

Creating Your Ideal Client Using Visual Tools

Imagine a blank canvas, waiting for your first brushstroke. 🎨 When crafting audience personas, you're essentially painting a portrait of your dream client. Using visual tools not only makes this process more vivid but also more accurate.

The Power of Visual Representation: Our brains process visual information 60,000 times faster than text. When you have an illustrated or visualized persona, you can instantly grasp who they are, what they like, and how they might respond to your brand's message. It's all about creating an immediate connection.

Illustrations for Clarity: An illustrated persona is more than just an avatar. It embodies the soul of your target audience. From the clothes they might wear to the gadgets they use, these finer details paint a comprehensive picture. Our team at Constant Creates specializes in Character Designs and Illustrations that capture the essence of your brand's audience.

Aesthetic Alignment with Brand Visuals: Your brand is unique, a reflection of your passion and drive. Your persona's visual representation should mirror this. By ensuring aesthetic alignment between your persona and your brand, you craft a seamless narrative that resonates on every level.

Diving Deep with Psychographics

When it comes to truly connecting with your audience, age, gender, and location are just the tip of the iceberg! To really understand what makes your audience tick, you need to dive deeper into the ocean of psychographics. 🌊

Beyond Surface Metrics: It's easy to get caught up in the numbers, but real connections happen when you understand the heart and soul of your audience. What are their dreams, fears, and desires? Psychographics offer a treasure trove of insights into this intimate territory.

Aligning Brand's Values with Your Audience: Authenticity is more than just a buzzword. In branding, it means aligning your brand's values with those of your audience. When these stars align, magic happens. Think of it as a dance. When both partners move in harmony, the dance feels fluid and captivating.

Design and Content Choices Informed by Psychographics

Color Palettes: Did you know that colors can evoke emotions? The shade you choose can either soothe or energize your audience. Dive deep into our guide on Color Psychology in Social Media Design to make informed choices.

Font Styles: From bold to elegant, the font you pick tells a story. It's a subtle yet powerful way to convey your brand's ethos.

Remember, your brand is more than just a logo or a tagline. It's a living entity with a heart, soul, and voice. And understanding your audience, visualizing them, and resonating with their inner world is the key to unlocking a genuine connection. Discover more about the magic behind it with our post Finding Your People: The Power of Understanding Your Target Audience.

Watch Out for These Traps When Creating Audience Personas

Creating audience personas can be super helpful, but there are a few things that could get in the way while building them. Don't worry, we've got your back, and we'll make sure you don't get lost in the process.

The Assumption Trap: It's easy to rely on your gut instinct and make assumptions when you're imagining your ideal audience. But be careful; assumptions can lead to some major marketing failures. Always back up your personas with solid research, data, and insights.

The Over-Segmentation Maze: While it's important to be specific, don't get too carried away with breaking everything down into tiny segments. If you try to please everyone, you might end up pleasing no one. So, strive for balance. Your brand should have a clear voice that speaks authentically to your core audience.

Stale Personas – The Silent Killer: Things change, markets evolve, people grow and change, and new trends pop up all the time. If you're still using a persona that you created five years ago, you're probably not getting the results you want. Make sure to regularly update and refine your personas to make sure they reflect your current audience.

Avoiding these traps isn't just about avoiding mistakes; it's about finding your way to success. For more tips on what to watch out for in your branding journey, check out Steer Clear of These 7 Brand Identity Mistakes for Business Success.

Crafting Your Brand’s Future

Looking back, we can see that audience personas are more than just a tool - they're a brick in the foundation that allows brands to build real connections. It's about having a conversation, understanding, and building bridges between your brand's core and the hearts of your audience.

Excited to start this journey? Crafting your own audience personas is easy! Begin with our helpful "Customer Persona Template" and pave your way toward a genuine and impactful brand story. Remember, in today's crowded market, having a cohesive brand identity is not a luxury - it's a must.

But your journey doesn't stop there. We've selected a range of tools and resources tailored for brands like yours. Dive into our treasure trove of resources and keep the spark of learning alive. Whether it's design tips, brand strategy insights, or the latest industry trends, we've got you covered! Check out our Branding Blueprint Blog, our Freebies, or, for weekly tips sent straight to your inbox, join our Fridays With Faye weekly newsletter!

At Constant Creates, we're here for you every step of the way, cheering you on at each milestone. Let's get started! 🌟🚀📚

[strategichannah]

How to Find Clients Starts by Understanding Who You Serve

Struggling to find the right clients? You’re not alone. If your ideal customers seem just out of reach, it’s time to rethink your strategy. Discover the solution in my latest blog! #MarketingSolutions #BusinessGrowth #freecontent

How to Find ClientsStarts with Understanding Who You Serve Written By: that Hannah Jones Time to Read: 6 minutes Finding clients for your business is a lot like embarking on a journey. You need a map, a destination, and a solid understanding of who you’re inviting along for the ride. It all starts with one crucial question: Who is it that you serve? Who does your product work for? Who gains…

[techsavvy-agcy]

Website Analytics That Matter Most in 2024

In today's online world, a website is not just a simple online display; it's a vital tool for businesses to interact with customers, attract new leads, and boost sales. To make your website work better and reach your marketing targets, it's important to keep track of and study important numbers. This blog post will look at the most important website numbers to pay attention to in 2024.

1. User Engagement Metrics

Bounce Rate: This measures the percentage of people who leave your website after only looking at one page. A high bounce rate means your content might not be interesting or useful to your visitors.

Time on Site: The average time people spend on your website shows how good your content is and how interested people are.

Pages per Session: This shows how many pages people look at on average during one visit. A higher number means your content is well-organized and keeps people interested.

Scroll Depth: Tracking how far people scroll down your pages helps you see how much of your content they read. If many people scroll to the bottom, it's a good sign.

2. Traffic Acquisition Metrics

Organic Traffic: People who visit your website after finding it through search engines. It's an important way to get visitors and shows that your SEO efforts work well.

Paid Traffic: This includes visitors who come to your site because of paid ads, such as those on Google Ads, social media, or display ads.

Referral Traffic: This is traffic from other websites with links to yours. Referrals can bring in valuable, targeted visitors.

Direct Traffic: These are visitors who go directly to your website by typing its address into their browser. It can show that people recognize your brand or are returning to your site.

3. Conversion Metrics

Conversion Rate: This shows the percentage of visitors who do something you want, like buying something, signing up for a newsletter, or filling out a contact form.

Goal Completions: Set certain targets for your website and see how many visitors reach them. This helps you know if your marketing is working well.

A/B Testing: Try different parts of your website (like headlines, pictures, or buttons) to see which ones work better. A/B testing helps you make your website better at getting people to do what you want.

4. Mobile Analytics

Mobile Visitors: With more people using phones and tablets, it's important to see how many people visit your website on these devices.

Mobile Sales: Check if more people buy things on your website using phones compared to computers, to find any problems or chances to improve.

Mobile Experience: Make sure your website works well on phones and tablets, so people have a smooth time using it.

5. Social Media Analytics

Social Media Traffic: Find out how many people are visiting your website from social media platforms.

Social Media Engagement: See how people are responding to your posts on social media, including likes, shares, comments, and clicks.

Social Media Conversions: Monitor if visitors from social media are becoming customers or buying your products.

6. Customer Behavior Analytics

Heatmaps: See where people click and scroll on your website to find out what parts they find interesting and where they might have trouble.

Session Recordings: Watch videos of how users behave on your site to learn how they use it.

Customer Journey Mapping: Determine the steps customers follow to buy something or reach a goal on your website.

7. Website Speed Analytics

Page Load Time: Check how quickly your pages load. A slow website can cause a bad user experience and more people leave quickly.

Core Web Vitals: Work on improving important measurements like Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS) to make sure your website is fast and stable.

8. SEO Analytics

Keyword Rankings: Track your website's rankings for target keywords in search engine results pages (SERPs).

Backlinks: Monitor the number and quality of backlinks pointing to your website.

Organic Search Click-Through Rate (CTR): Measure how often users click on your search results.

9. E-commerce Analytics

Average Order Value (AOV): Find out how much money is spent on average for each order.

Customer Lifetime Value (CLTV): Figure out how much money a customer brings in over the entire time they shop with you.

Cart Abandonment Rate: Measure the number of people who put things in their shopping cart but don't finish buying them.

10. User Experience (UX) Analytics

User Surveys: Ask visitors for their opinions to find out how happy they are with your website.

Usability Testing: Watch people use your website to spot any problems they might have.

Conclusion

By monitoring and examining these important website statistics, you can learn a lot about how your audience behaves, find places where you can make things better, and make your website work better to reach your marketing targets. Make sure to check and change your analytics plan often so you can keep up with the newest methods and trends.

[salesmarkglobal]

Data-Driven Customer Engagement: From Insights to Interactions

Marketers are faced with a rapidly evolving conceptual landscape as part of the marketing world’s high-stress environment; the ability to compete at this level no longer relies solely on one’s instincts and ideas. Over time, the ability to analyze customer data and turn it into tangible customer engagement strategies has emerged as a key industry strength. In this blog, let’s discuss how, through the right amount of data management, customer interactions can be more than mere touchpoints.

Read more- 

[isubhamdas]

How to Effectively Apply Behavioral Economics for Consumer Engagement?

I never thought behavioral economics would revolutionize my marketing strategy.

But here I am, telling you how it changed everything.

It all started when our company's engagement rates plummeted. We were losing customers faster than we could acquire them.

That's when I stumbled upon behavioral economics.

I began by implementing subtle changes. We reframed our pricing strategy using the decoy effect.

Suddenly, our premium package became more attractive. Sales increased by 15% in the first month.

Next, we tapped into loss aversion. Our email campaigns highlighted what customers might miss out on. Open rates soared from 22% to 37%.

But the real game-changer was social proof. We showcased user testimonials prominently on our website. Conversion rates jumped by 28%.

As we delved deeper, we encountered challenges. Some team members worried about ethical implications.

Were we manipulating consumers?

We addressed this by prioritizing transparency.

Every nudge we implemented was designed to benefit both the customer and our business.

This approach not only eased internal concerns but also built trust with our audience.

The results spoke for themselves. Overall engagement increased by 45% within six months. Customer retention improved by 30%.

But it wasn't just about numbers. We were creating meaningful connections. Customers felt understood and valued.

Looking back, I realize behavioral economics isn't about tricks or gimmicks. It's about understanding human behavior and using that knowledge to create win-win situations.

So, how can you improve your consumer engagement using behavioral economics?

Start by observing your customers' behaviors. What motivates them? What holds them back?

Use these insights to craft strategies that resonate.

Remember, the goal is to guide, not manipulate.

How are you applying behavioral economics in your business?

Get Tips, Suggestions, & Workarounds, in 2-3 mins, on How to Effectively Apply Behavioral Economics for Consumer Engagement?

[tracxio]

Revolutionizing Workplace Dynamics: The Future of Employee Engagement Software

Employee engagement has become a buzzword in the corporate world, and for good reason. Engaged employees are more satisfied, productive, and loyal, contributing significantly to a company’s success. Employee engagement software is one of the most effective ways to boost engagement. This software has evolved rapidly, offering innovative solutions to enhance workplace dynamics. Let’s explore what makes this software revolutionary and why it’s becoming a must-have for businesses.

The Evolution of Employee Engagement Software

Employee engagement tools have evolved significantly. Gone are when companies depended on occasional surveys and manual feedback systems to assess employee sentiment. These traditional methods could have been more active and offered restricted insights.

However, the present-day scenario has been revolutionized by technology. Contemporary engagement software provides real-time feedback, in-depth analytics, and smooth communication channels, simplifying comprehension and enhancing employee engagement.

Key Features of Modern Engagement Software

Real-Time Feedback: Gone are the days of waiting for annual surveys. With real-time feedback mechanisms, employees can share their thoughts and concerns instantly. This immediate input allows managers to address issues promptly, fostering a more responsive and supportive work environment.

Performance Tracking and Analytics: Detailed analytics help managers track performance metrics and identify trends. This data-driven approach enables organizations to decide about employee development and engagement strategies.

Communication and Collaboration Tools: Effective communication is crucial for engagement. Modern software includes tools that facilitate easy communication and collaboration between team members, regardless of location. This feature is valuable in the modern era of remote work.

Benefits of Using Engagement Software

Implementing employee engagement software offers numerous benefits:

It increases productivity. Engaged employees are more committed to their work, leading to higher efficiency and better results.

It improves employee satisfaction and retention. Employees who feel heard and valued are likely to stay with the company.

It enhances company culture by promoting transparency, recognition, and continuous improvement.

Choosing the Right Software for Your Organization

Selecting the right engagement software can be challenging, given the variety of options available. When choosing a platform, consider factors like ease of use, scalability, and your organization's specific needs. Look for software that offers features like real-time feedback, performance analytics, and robust communication tools. Additionally, it is important to read reviews and case studies to understand how different solutions have worked for other companies.

Future Trends in Employee Engagement Software

The future of employee engagement software looks promising, with several exciting trends on the horizon. AI and ML are set to play a significant role in enhancing engagement tools. These advanced technologies can provide deeper insights into employee behaviour and predict potential issues before they escalate. Predictive analytics, another emerging trend, can help managers identify patterns and make proactive decisions to boost engagement. Customizable solutions are also becoming popular, allowing companies to customize the software to their unique needs and preferences.

Conclusion

Employee engagement software transforms workplace dynamics, bringing innovative solutions to enhance productivity, satisfaction, and retention. With features like real-time feedback, performance tracking, and advanced communication tools, modern engagement software offers a comprehensive approach to understanding and improving employee engagement. As technology evolves, these tools have even greater potential to transform the workplace. Investing in the right engagement software can pave the way for a more motivated, committed, and successful workforce. So, why wait? Explore the possibilities that employee engagement software can bring to your organization!

[seoemea]

CONNECTED MARKETING - HOLISTIC DIGITAL OPTIMIZATION - SEARCH EVERYWHERE!

Connected marketing, also sometimes referred to as interconnected or holistic marketing, is a strategy that aims to create a unified customer experience across all touchpoints. In simpler terms, it's about connecting with your audience in a consistent way, no matter how they interact with your brand.

Here are some key aspects of connected marketing:

Data-Driven Approach: It leverages customer data to understand their preferences and behavior across different channels. This allows for targeted messaging and personalized experiences.

Omnichannel Marketing: Connected marketing uses a variety of channels, both online and offline, to reach customers. This could include social media, email marketing, website content, physical stores, and even events.

Customer Journey Focus: It focuses on the entire customer journey, from initial awareness to purchase and beyond. This ensures a consistent brand message and experience at every touchpoint.

Technology Integration: Marketing technology (MarTech) tools play a crucial role in collecting data, managing campaigns, and automating tasks. This allows for a more efficient and effective marketing approach.

Benefits of Connected Marketing:

Improved Customer Experience: Customers appreciate a consistent and personalized experience across all channels. This builds trust and loyalty.

Increased Engagement: By using a variety of channels and tailoring messages to specific audiences, connected marketing can increase customer engagement.

Better ROI: Connecting with the right audience at the right time can lead to a higher return on investment (ROI) for marketing campaigns.

Data-Driven Decision Making: By collecting and analyzing customer data, marketers can make data-driven decisions that improve campaign performance.

Here's an analogy to illustrate connected marketing: Imagine you're planning a road trip. A disconnected approach would be picking random roads without a clear destination. Connected marketing is like having a map and route planned out, considering rest stops, gas stations, and points of interest along the way to ensure a smooth and enjoyable journey for everyone in the car.

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[nickyysharmi]

Bridging Horizons: The Digital Journey Of India's Heartland

In today’s rapidly evolving digital landscape, the empowerment of citizens from small towns in India stands out as a compelling narrative. Spearheaded by initiatives like Digital India and fueled by the visionary leadership of individuals like Abhay Bhutada, Poonawalla Fincorp’s Managing Director, digitalization has emerged as the catalyst for transformation, unlocking new avenues of growth and opportunity for millions across the heartland of India.

The Digital Revolution Unleashed

The journey towards digital empowerment in India has been remarkable, marked by a surge in internet connectivity and smartphone usage. This surge has effectively broken down barriers to accessing and adopting digital technologies. Individuals like Abhay Bhutada from Latur, Maharashtra, epitomize this transformative shift, emphasizing how digitalization has empowered people in small towns, instilling in them a sense of confidence and belief in their ability to contribute to nation-building. This digital revolution has also reshaped the banking landscape, blending traditional banks with innovative fintech startups. Amitabh Chaudhry, Managing Director and CEO of Axis Bank, highlights this evolution, noting how digitalization has fundamentally changed how financial institutions engage with customers.

Also Read: MD Abhay Bhutada Provides Glimpse of Poonawalla’s Co-Branded Card Strategy in Q4

A Paradigm Shift In Banking

Central to this narrative of empowerment is the revolution unfolding within the banking sector. The advent of digital banking has revolutionized the way financial services are accessed and utilized. Mobile applications, online payments, and digital wallets have become ubiquitous, offering individuals seamless and secure channels to manage their finances. This shift has been particularly significant for citizens in small towns, where traditional banking infrastructure may have been limited.

Leading The Global Charge

India's prowess in digital payments is exemplified by its leadership in real-time transactions through the Unified Payments Interface (UPI). With over 600 million smartphone users, the country boasts a vibrant digital payments ecosystem, recording billions of transactions each month. Abhay Bhutada's insights resonate strongly here, showcasing how digitalization has transcended geographical barriers, empowering individuals from small towns to participate actively in the digital economy.

Also Read: Abhay Bhutada Shares Insights on Poonawalla Fincorp’s Long-Term Objectives

Empowering Entrepreneurs And Innovators

The democratization of access to financial services has also catalyzed entrepreneurial endeavors across small towns in India. Fintech startups, in particular, have emerged as key enablers of financial inclusion, leveraging technology to address the unique needs of underserved communities. Through innovative solutions and agile business models, these startups are driving economic growth and fostering innovation at the grassroots level.

Navigating The Digital Divide

Despite the remarkable progress, challenges persist in bridging the digital divide. Connectivity issues, digital literacy, and infrastructural constraints remain hurdles that need to be addressed to ensure equitable access to digital services. Abhay Bhutada's vision for an inclusive digital future underscores the importance of concerted efforts to overcome these challenges and extend the benefits of digitalization to every corner of the country.

Also Read: Abhay Bhutada wins a Special Recognition at Lokmat Maharashtrian of the Year

Charting A Path Forward

As India continues its journey towards digital empowerment, collaboration and innovation will be key drivers of progress. By harnessing the transformative power of technology and fostering an ecosystem of inclusivity and accessibility, we can unlock the full potential of India's heartland. Abhay Bhutada's leadership serves as a guiding light, inspiring individuals and institutions alike to embrace the opportunities presented by the digital revolution and contribute towards building a brighter, more prosperous future for all.

In conclusion, the digitalization of India's heartland represents a watershed moment in the country's socio-economic trajectory. Empowered by technology and driven by a spirit of resilience and innovation, citizens from small towns are rewriting the narrative of progress and prosperity. With visionary leaders like Abhay Bhutada at the forefront, the digital renaissance unfolding across India's heartland holds the promise of a more inclusive, equitable, and dynamic future for all.

[santaeofficial]

Greetings From Santae, Our Kickstarter Is LIVE NOW! Our Kickstarter Campaign will run August 30th - September 30th! With the overwhelming support from our community we were fully funded in 28 minutes! Let's hit these stretch goals and bring so many amazing features to Santae Much Sooner than planned!

Exciting things are underway in the magical world of Santae, and there’s no better time to begin – or continue – your adventure with us.

We’re thrilled to announce that the official Santae Kickstarter campaign launched August 30! Backing the project will grant you exclusive access to the site during our Beta launch, in addition to an incredible variety of rewards.

Tier Rewards range from beautiful Animated Wardrobe items for your avatar, to the companionship of the Kyree, Phasmic, and Seamso pets, and much more. You can even unlock the opportunity to collaborate with our art and design teams to design your very own site content: A Minimal, hairstyle, on-site item or clothing set, NPC, or even pet species!

Visit the Official Santae Kickstarter Today!

Visit this page for a sneak peek of all available Kickstarter tiers and rewards!

The Road So Far…

The beginning of Santae’s Alpha test on May 12th, was the start of an incredible journey. In the weeks since then, we’ve enriched the game with dozens of regular updates and exciting new features.

Here is just a taste of what we’ve added to enhance your experience on Santae:

New pet species

On Santae, mystical pets are your adventuring companions. There are plenty to choose from, and many more species on the way! Over the course of Alpha, we released 5 brand new pet species for Santarians to befriend. We’ve also increased the amount of pet friends you can add to your adventure party to 10 when you start!

The adorable moth-like Nochturn is ready to join any Santarian’s adventuring party as soon as they join the site. Brave adventurers who journey to the Lava Caves of the Flamefall Cascades can find the draconic Harlowin and fearsome Grusim. The elegant Drava can be found at traveling merchant Vespera’s exclusive shop. And finally, the friendly Quibbit evolves from its tadpole-like Minimal form.

Which pet species will become your faithful adventuring companion?

New Pet Colors

No matter your style, you can customize your pet companions on Santae with the help of magical shimmer dust!

We announced FOUR exciting new pet colors over the course of Alpha, with more to come in Beta and beyond. Will your pet let its true colors shine with the beautiful Prismatic shimmer dust? Will it become an adorable Pipsqueak? Will they show class and elegance with a RegalShimmer Dust? Or will you give your pet a taste of retro digital style with the brand-new Synthwave color?

New Minimals

In the world of Santae, your pets can adopt enchanting companions of their own called Minimals! Choose from dozens of types to find your pet’s perfect match.

Santae’s Alpha phase has brought many new exciting types of Minimals to join the herd. Which will your pet adopt?

Exciting New Site Features

The world of Santae is rich with opportunities to explore, gather, and discover. During the site’s Alpha phase, we’ve unlocked engaging on-site mini-games that bring you and your pets all across the vibrant world of Santae.

Send your pets Gathering at locations across Santae and they will bring back exciting items to share with you! Your pet might bring you a magical rune from the mysterious Stormforge Caverns, gather useful plants from the Ancient Grove, or maybe even discover an egg that can hatch into another pet at the volcanic pools of Ember Springs. You can also direct your pet to pluck rare berries from the Great Berry Tree!

When your pets go Fishing at the sunny Solar Sands – or in any gathering location across Santae – there’s no telling what they might find at the other end of the line. You might reel in a delicious fish, an eel that can join your pet as its Minimal companion, a piece of useful equipment that only needs a small repair, and so much more. More discoveries in the depths of the waters around Santae are sure to come.

If you want to tame wild Minimals, go visit Silvershade’s Ranch in the Lani Archipelago! They will send you out into the wild to catch and tame a Minimal through an interactive Herding mini-game. Bring berries, toys, and plushies to tempt and distract the Minimal as you and your pet cooperate to befriend it.

A Dynamic World

Santae’s sunny days and mysterious nights each hold their own mysteries to explore, watch as the clouds move while you play, and every hour on the hour you can watch the transition to day/night. As the world cycles between states every hour, you and your pets have the chance to make exciting new discoveries!

Visiting the Lava Caves in the dark of night will bring you face to face with the opportunity to tame a fearsome Grusim – but during the light of day, the Grusim retreats. While the sun shines over the Lava Caves, you can instead bring your Harlowin egg there to hatch into a new companion.

Exciting Events

The most important ingredient in the world of Santae is you: The community!

Over the course of THREE exciting events, our Alpha Testers have been able to participate in and shape the future of the game’s world. Together, we’ve discovered new Minimals, locations, and even new pet species.

The Goopper Swarm

Mysterious slug-like Minimals swarmed Gathering locations all across Santae, prompting adventurers everywhere to collect them in an attempt to learn more.

By collecting the Gooppers and discovering their source, Santarians discovered a brand-new location: The Goopper Grotto. This tranquil forest clearing holds an amazing secret: When you bring a Goopper there alongside certain powerfully magical items, the Minimal will transform!

The Mourning Grusim

By following the traces of an ancient legend, adventurers learned of a mythical creature lurking deep within the Lava Caves.

Together, Santarians discovered sanDust: A secondary currency earned through site activities. This magical dust proved to be the secret to calming the ferocious ancient beast within the caves. By working together to collect sanDust, the community unlocked the ability to tame and adopt the Grusim for everyone!

The Quibbit Cove

When Santarians began to discover mysterious eggs around the site, they banded together to collect them and learn more about them. Together, we learned how to hatch Quibbspawn eggs into a brand-new Minimal: The Quibblet!

But the Quibblet was no ordinary Minimal. More ancient clues pointed the community towards a newly-discovered location, Quibbit Cove. It was there that the true secret of the Quibblet was revealed: Feeding it in the cove causes it to evolve into a fully-fledged pet, the Quibbit!

Thanks to the community’s efforts of research and discovery, the location of Quibbit Cove and the secret of Quibblet evolution are now unlocked for everyone.

Thank You For Being A Part of the Magic of Santae!

Whether you’re an experienced Alpha Tester or a brand-new applicant to the game, we’re so happy to have you as a part of the community we’re building together.

Alpha has brought so many exciting updates – but we’re even more excited for what will come next as we continue to work together to make Santae the most magical site it can be.

Make sure to sign up for notifications about the official Santae Kickstarter so you don’t miss the start of our next big adventure as a community!

With Love and Gratitude,

~The Santae Team

[penny-anna]

ok further thought having finished re-watching the OG Descendants:

not only is Cruella de Vil wildly out of place in a line up of otherwise fairytale & fairytale-adjacent villains the film also just completely fails to grasp her as a character?

Like: Jay's thing is that he was raised to be selfish and only look out for number one and he learns the value of being a good team player. Evie was raised to think being beautiful is the only thing that matters and learns that she's actually smart and talented. they're both solid character arcs w good messages for the audience and engage with what made their respective parents evil.

Carlos's thing is that he was. raised to think dogs are bad and then learns that dogs are nice? problems here:

a. this isn't a Growth Arc like the others bcos its not like he was raised to think dogs suck bcos love & friendship are bad his mother straight up lied to him that they're dangerous and as soon as he met one he realised they're not. he doesn't have a personal flaw to work on, he was just ignorant.

like there's shades of a good arc here w idk his mother having raised him to think love&friendship are overrated and that the only thing that matters is what people can provide for you? he would be all like 'what's the point of having a dog they're nuisances who just eat and poop all day' and then he would learn about unconditional love. but no that's not what happens bcos his mother just lied to him about what dogs are.

& this stands out bcos the other character journeys are actually very solid!!

b. hating dogs. was never Cruella's thing? Cruella's thing is consumerism. she's into furs bcos it's a way of showing off how rich and powerful she is and slaughtering 99 puppies just to make the world's fanciest coat is the ultimate expression of her conspicuous consumption. its a custom baby seal leather boots situation.

so like Cruella's kid's issue should be having been raised to value material goods over people's feelings which is an arc that absolutely could be resolved by him befriending a dog but again the root cause of his issue with dogs is that they're 'rabid pack animals'

aughhhh (╯°□°）╯︵ ┻━┻

[isubhamdas]

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