#a renowned brand strategist and technologist

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One of the Top-notch Advertising Agencies in Egypt

Icon Creations is one of the trusted and reliable full-service creative Advertising Agencies in Egypt. It came into existence in 2003 and since then it has been successfully delivering a comprehensive range of online and offline services to renowned local as well as international companies. We go extra miles to serve our clients and believe in forming the relationship of mutual trust with all our clients.

Our company has a tactful team who have a highly focused and unified vision, mission and framework to ensure the finest digital services and results are provided to your brand. We have a collaborative and experienced team of technologists, graphic designers, content creators and photographers who merge together their expertise and skill to render the best results through implementing distinctive know-how and strategic thought. 

Our team of digital strategists and content creators are adept in adding dimensions and prospects to brands by effectively and efficiently escalating conversion rates and growing organic reach. With our online presence and a constant drive to remain above vogue, we tactfully manage to provide brands as well as audiences with superior deliverables that set the benchmark high for digital standards. So if you want an impeccable range of services from a reliable, experienced and multi-talented team then Icon Creations is a place for you.

Our services  

1) Digital Strategy

As mentioned above, we provide an extensive range of digital marketing and advertising solutions, from social media schemes, to brand strategy to communication, we incorporate them all to help boost your brand to meet your desired marketing needs and targeted audience. Along with the services, we also keep track of monthly and quarterly reviews in terms of audience reach and placement and accordingly provide tailored digital assistance to businesses that help them build brand and reputation, the services include:

Custom Tracking, Reporting and Benchmarking Solutions

Strategic Goals and KPI Tracking

Brand Strategy, Communication and Content Planning

Campaign Development and Consumer Journey Mapping

Likewise, our services include – Innovation and Experience Design; Media Planning and Buying; Social Media and Content Creation; Video Production; Web and Mobile Development. Being the paramount Digital Marketing Agency in Cairo, we have consistently created distinguished and unique experiences across a wide spectrum of digital channels and platforms. To know more about us and what we do, check our website and explore our comprehensive portfolio of high-quality products and services provided to various clients over the years.

Thus, for the premium digital marketing and advertising services choose one of the most established Advertising Agencies in Egypt- Icon Creations.

Content Resource https://bit.ly/3ga6xE9

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Meet the Speakers of the Social Media X Growth Summit 2021

You’ve probably heard of the Social Media X Growth Summit 2021, Wishpond’s FREE one-day summit featuring social media experts from around the world sharing proven social media tricks and tactics that will help your business grow.

Taking place on the 3rd of June, this LIVE event will feature topics ranging from creating revenue with TikTok ads to selling on Facebook groups, examples of foolproof social media campaigns, and more! Find out more about what topics are being covered in our post on 12 reasons to attend the SMX Growth Summit 2021.

If the topics have piqued your interest and you want to find out more about the speakers themselves, you’re in the right place. Read on below to find out more about each speaker.

Table of Contents:

Scott Ayres

Nicole Baqai

Antoine Dupont

Derric Haynie

Kevin Ho

Elaisha Jade

Christina Jandali

Laura Palladino

Sheryl Plouffe

Savannah Sanchez

Neal Schaffer

Payman Taei

Scott Ayres

Content Scientist, Agorapulse

Scott Ayres is the current Content Scientist for the Social Media Lab powered by Agorapulse who conducts extensive tests and research to help social media managers and business owners get the most out of their posts; busting myths along the way. Scott loves busting myths about social media marketing, even if that means going against what he was taught in the past or is still being taught by “gurus” today. Unlike many social media "experts" Scott brings a real-world approach and perspective that business owners can relate to.

Nicole Baqai

Gorgias

Nicole Baqai manages strategic partnerships for Gorgias in the East Coast Region of North America. Prior to joining Gorgias, she worked at a technology and hospitality startup that was focused on reimagining the mini-bar and gift shops at hotels for the modern-day traveler. She worked with a multitude of brands to engage them in both wholesale and retail opportunities whilst also launching their own online Shopify store and retail store at a world-renowned boutique hotel chain in Los Angeles. She loves working with brands and helping them find automated solutions to drive brand awareness and attract more consumers.

Antoine Dupont

katapult.biz

Antoine Dupont is a recognized expert and strategist in digital marketing. He’s an award-winning marketing agency owner and a speaker at national & international conferences. He combines 18 years in marketing and 15 years in the hospitality industry. His first job out of college was working for Gordon Ramsey in London at Le Gavroche. Antoine travels the world sharing his strategy and methodology to marketers and business owners. His goal is to improve lead generation and business growth via his proven marketing strategies. As a result, he is an in-demand consultant on discovering the strategies that work. His past clients include Office Depot, Unilever, The Sports Authority, Habitat For Humanity. Recent bookings & appearances at CMC19, PRINT19, DigitalSummit19, AICPA19, MPISES19, Florida Restaurant Association, John L Scott Realty, CoachRealtors19 & Digitalium 2018 (Romania), and many others.

Derric Haynie

Chief Ecommerce Technologist, Ecommercetech.io

Derric Haynie is the host of “The Future of Ecommerce” podcast and Chief Ecommerce Technologist at Ecommercetech.io – Where Ecommerce stores go to research, discover, and buy the right tools to grow their store. Half of his day is spent reviewing tech tools, and the other half is talking with merchants to help them discover which solutions are right for them. When he’s not doing that, you can find him speaking, networking, or grabbing a drink at any of your favorite Ecommerce events.

Kevin Ho

VP of Marketing, Wishpond

Kevin Ho is the VP of Marketing at Wishpond, a SaaS and full-service marketing company that makes it easy for companies to grow their revenue online. He is in charge of Wishpond's sales, marketing, and customer support teams. Having helped agencies and businesses generate over 100 million leads over the past 10 years, Wishpond has the experience and strategies to help you choose campaigns that actually drive sales.

Elaisha Jade

Sr. Social Media Manager, Thinkific

Elaisha Jade is a Sr. Social Media Manager at Thinkific and 3x Certified Corporate Meditation and Mindfulness Facilitator. Her work spans over 6 years in the Canadian tech scene managing bringing multiple Instagram accounts to 1 million and launching several successful multi-channel campaigns.

She turned to meditation and mindfulness when her work left her burnt out and ill. By studying and applying meditation and mindfulness teachings she was able to find purpose and productivity in her work again.

Christina Jandali

DeliverYourGenius.com

Christina Jandali is a confidence-boosting, cash-creating Business Growth Strategist who helps online business owners create an engaged and profitable Facebook group. After becoming a millionaire in her mid 20’s (losing it and rebuilding it over again) and climbing the corporate ladder, she realized she was ready to build her own dream business, not someone else’s.

Laura Palladino

Social Media Director, BOOM!

Laura Palladino is the Social Media Director for the ecommerce cosmetic and skincare brand, BOOM! By Cindy Joseph. She is also a content creator and a course instructor for Smart Marketer, an educational platform for entrepreneurs.

As the Social Media Director for BOOM!, Laura and her team are responsible for overseeing content delivery to an email list of over 700K email subscribers and over 350K social followers. Through strategic email flows, targeted content marketing campaigns, and a loving engagement with the BOOM! Community, she has helped scale this rapidly growing brand to over $85 million in total revenue. As a content creator for Smart Marketer, she has created courses in email marketing, social media marketing and content marketing, and she has spoken on stages at Smart Marketer Mastermind events all over the country.

Sheryl Plouffe

SherylPlouffe.com

Sheryl Plouffe is a video strategist, former Canadian TV broadcaster, and the creator of Cash In On Camera. She has been seen by millions over the course of her twenty-five-year career in news media, has produced thousands of videos, and has broadcast over 20,000 hours of live television. She lives and works in Ontario, Canada.

Savannah Sanchez

The Social Savannah

Learn from Savannah Sanchez from The Social Savannah how to make TikTok and Snapchat ad creatives that convert. Savannah has worked with many top eCommerce stores on their TikTok and Snapchat ads creative, and she will share with you her tips and tricks, as well as design elements to keep in mind when making paid social ads.

Neal Schaffer

NealSchaffer.com

Neal Schaffer is a leading authority on helping businesses through their digital transformation of sales and marketing through consulting, training, and helping enterprises large and small develop and execute on social media marketing strategy, influencer marketing, and social selling initiatives. President of the social media agency PDCA Social, Neal also teaches digital media to executives at Rutgers University, the Irish Management Institute (Ireland), and the University of Jyvaskyla (Finland).

Fluent in Japanese and Mandarin Chinese, Neal is a popular keynote speaker and has been invited to speak about digital media on four continents in a dozen countries. He is also the author of 3 books on social media, including Maximize Your Social (Wiley), and in March of 2020 published his 4th book, The Age of Influence, on educating the market on the why and how every business should leverage the potential of influencer marketing. Neal resides in Irvine, California but also frequently travels to Japan.

Payman Taei

Visme

Payman is an avid technologist. He loves new trends and tries to keep up with the ever-evolving internet. Frustrated with the lack of easy-to-use tools to empower non-designers to speak visually, He went on to create Visme, the "Swiss Knife of Visual Content" bootstrapped to profitability within 18 months of launch and now used by over 1.8 million businesses, non-profits and individuals from over 100 countries including NASA, IBM, Manpower, and NBCUniversal helping to improve the way ideas are visualized into engaging Presentations, Infographics and other forms of visual content.

Now that you’re familiar with the speakers of the Social Media X Growth Summit 2021 and the level of their expertise, signing up for the summit should be a no-brainer. Who are you excited to see speak? Let me know below in the comments.

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Data, Purpose, and Privacy: The New Pillars of CXM

Adobe Summit is one of the premier U.S. conferences for customer experience and experience marketing—and we were thrilled to be invited as “insiders” this year, with special access to events and panelists.

The conference was filled with technologists, marketers, and executives, and there were in-depth conversations on everything from automation to digital transformation around every corner. One of the biggest buzz worthy items was the state of CXM — customer experience management.

If you’re new to the term, or its corresponding practices, it can be a lot to take in.

Leverage data

Be purpose-driven

Respect privacy

Leverage data

During the Summit’s opening keynote, Adobe CEO Shantanu Narayen focused on the single most important point about modern CXM: “You may have millions of customers, but you must know them like they’re your only customer.”

The only way to do this seemingly impossible thing, of course, is to leverage data. Narayan walked attendees through Adobe’s Experience Cloud, which uses an AI-powered algorithm to deliver incredibly personalized content, recommendations, and more to a brand’s customers, while simultaneously providing brands with invaluable insights into customer behavior and preferences.

Narayan walked attendees through Adobe’s Experience Cloud, which uses an AI-powered algorithm to deliver incredibly personalized content, recommendations, and more to a brand’s customers, while simultaneously providing brands with invaluable insights into customer behavior and preferences.

Narayan walked attendees through Adobe’s Experience Cloud, which uses an AI-powered algorithm to deliver incredibly personalized content, recommendations, and more to a brand’s customers, while simultaneously providing brands with invaluable insights into customer behavior and preferences.

Be purpose-driven

A few years ago, everyone in the tech retail space was sure Amazon would do to Best Buy what it’s done to countless other brands (here’s looking at you, Circuit City): put them out of business.

However, rather than go under, Best Buy decided to go big, and their gamble has paid off. Thanks to Joly’s leadership and a new strategy, the company actually reported a 3% increase in comparable sales during the fourth quarter ending Feb. 2, 2019.

And that effective new strategy is nothing if not purpose-driven. "Our purpose is to enrich lives with the help of technology. Make a big difference in people’s lives by addressing key human needs, whether it's entertainment, productivity, communication, food preparation, security or health,” Joly told Narayan during one of the interview portions of the opening address.

To do this, Best Buy has not only focused on meeting Amazon’s prices and shipping speeds, but also using their stores as a kind of tech showroom, where customers can get hands-on with the gadgets and devices they’re considering buying. In addition, Best Buy offers in-home tech advisors to help customers design personalized technology solutions to meet their specific needs.

This expansion, versatility, and sustained relevance would not be possible without the larger purpose to guide initiatives and investments. If Best Buy still defined itself as an electronics store, many critical opportunities, and market segments, would have been missed.

Respect privacy

Throughout the conference, the importance of privacy—especially in light of the European Union’s recent privacy law, GDPR—was frequently emphasized, especially by the Adobe leadership.

Narayan himself said that trust and transparency must be the foundation of data management, meaning that customers must know when their data is being gathered and how it’s being used. And these things shouldn’t be hidden away in lengthy Terms and Conditions agreements, but made clear upfront in plain, easy-to-understand language.

Adobe’s Consumer Content Survey, released in December 2018, revealed that an overwhelming 82% of consumers agreed they would stop purchasing from a brand if it crossed the line with a creepy, personalized experience.

The “creepiness” metric is one brands should pay close attention to as we develop more concrete best practices on where the boundaries lie. Ultimately, brands, engineers, and consumers will have to work together to spell out the tradeoffs between data and privacy, and this may ironically end up becoming one of the ways we move into greater personalization — by recognizing that individuals have different comfort levels with how their data is used, and accommodating those differences using informed consent.

Shama Hyder is CEO of Zen Media, a leading marketing and new media consultancy, a best-selling author, and an internationally renowned keynote speaker.

Shama Hyder is a visionary strategist for the digital age. A web and TV personality, a bestselling author, and the award-winning CEO of Zen Media, she has aptly been dubbed the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by FastCompany.com. Shama is the bestselling author of The Zen of Social Media Marketing, now in its 4th edition, and an acclaimed international keynote speaker who has been invited to share the speaking stage with the world’s top leaders, including President Obama and the Dalai Lama. As a result of her success, Shama has been the recipient of numerous awards, including the prestigious Technology Titan Emerging Company CEO award. She was named one of the “Top 25 Entrepreneurs under 25” by Businessweek in 2009, one of the “Top 30 Under 30” Entrepreneurs in America in 2014 by Inc. Magazine, and to the Forbes 30 Under 30 list of movers and shakers for 2015. LinkedIn named Hyder one of its “Top Voices” in Marketing & Social. Shama has been honored at both the White House and The United Nations as one of the top 100 young entrepreneurs in the country. Her latest book, Momentum, is out now in Amazon and book stores nationwide.

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Skift Is Hiring a Research Director and Sales Executive to Start 2018

Skift Take: Come work for the best travel media company on the planet!

— Rafat Ali

Skift hit the ground running in 2018, and we’re starting the year looking to make two significant hires as we ramp up the team. We are seeking to hire a Senior Director, Skift Research to lead this cutting-edge area of our business, and a Skift Sales Executive — Branded Content, who will become a key player in our renowned Branded Content group.

If you have the qualifications — or know someone who does — to fill one of these roles at the most dynamic travel media company on earth, then read the job descriptions below and please get in touch.

Senior Director, Skift Research

Skift, the best travel media company on the planet, is seeking a full-time Senior Director of Skift Research, based in New York City, to lead Skift’s primary research group of highly motivated analysts. The right candidate should have demonstrated experience in leading an analyst team, with a solid understanding of the travel vertical and business, tech, marketing, and financial strategies within the various sectors of travel. This role, which is key to build Skift’s overall revenue and subscriber base, reports directly to the CEO.

What You’ll Do

Skift Research is aimed at marketers, strategists, and technologists in the global travel industry. The senior director will oversee a team of high-energy analysts who publish twice-monthly Skift Research Reports, Data Sheets, and Analyst Calls for paid subscribers. You will be an instrumental part of designing and driving the evolution of Skift’s research department, products, and services, that in turn will drive Skift’s overall thought leadership in the travel sector and beyond. You will also drive and lead partnerships with third-party research firms and data vendors, to help build a better research product.

Responsibilities

Set Skift Research’s annual canvas: Identify disruptive industry and consumer trends that reshape and redesign the travel industry landscape and build the slate of research reports around them.

Build the research report and product schedule; manage the team effectively to improve the quality and timeliness of delivery of reports, podcasts, and analyst calls.

Cultivate sources; manage relationships with key industry executives; use research methods to form data analysis and artfully narrate the perspective/facts in Skift’s tone, making recommendations that are essential to the industry.

Oversee all freelancers and analysts with the structure, focus, and sources for reports; edit reports and work inter-departmentally to deliver products on time.

Actively involved in writing some of the key reports yourself, with help from other analysts as needed.

Build a data bank around the product schedule for use in all Skift Research products.

Work inter-departmentally to not only deliver products on time, but also provide assistance with the development of creative marketing and sales tactics to further enhance research subscriptions and sales growth.

Work with Enterprise Sales team to measure, analyze and grow the subscriber community. Help close the larger sales deals as the topic expert.

Talk to our subscribers to understand their research needs and help build a customer-and-market-centric research practice around their needs.

Attend conferences, speaking engagements, and other media as our research lead.

Work with the CEO and senior management to direct pricing, marketing, sales, and product strategy for Research products.

Professionally develop a team of junior- and senior-level analysts.

As the team grows, lead the hiring for the new analysts in the U.S. and the rest of the world.

Closely work with editorial leadership to coordinate and cross-promote each other’s work.

Requirements

10–12 years experience as a senior-level research analyst and team leader in research

Demonstrated record of leading teams of analysts

Demonstrated understanding of financial acumen and analysis of companies and sectors

Solid understanding of the travel vertical and business preferred

Track record of researching, writing, and editing long-form research reports with a focus on big-picture trends and technology

Familiarity with online and offline research tools and survey methods

Extremely comfortable working in a lean environment

A strong record of academic achievement: B.A. or B.S. minimum; M.B.A. or M.S. preferred

Ability to work with a team under tight deadlines and handle multiple tasks

Highly organized and can prioritize your own work and the team’s work to deliver highly polished products

NOTE: PLEASE APPLY WITH A COVER LETTER AND YOUR RESUME TO OUR CEO Rafat Ali at ra@skift.com

NOTE: Skift is an affirmative action employer that hopes to recruit and advance qualified minorities, women, persons with disabilities, and covered veterans. OUR GOAL FOR OUR TEAM AND CULTURE IS TO REFLECT THE DIVERSITY OF THE GLOBE OF TRAVELERS.

Skift Sales Executive — Branded Content

Skift, the best travel media company on the planet, is seeking a full-time Sales Executive — Branded Content to become an essential part of our growing team. The right candidate will be a self-starter who enjoys selling, has a proven track record closing business, and understands the consultative sales process. The position requires a lot of listening, understanding the client’s communication objectives, and then coming up with branded solutions that Skift can help them with. This is a client-facing position in an energetic and dynamic work environment.

What You’ll Do

The Sales Executive — Branded Content will take ownership of accounts developed and provided as leads across various travel industry sectors, as well as develop new business on their own. This candidate will develop client relationships through in-person meetings, phone calls, and conference attendance. Responsibilities will include, but are not limited to: developing new business, setting and taking client meetings in-person and over the phone, putting together sales proposals, facilitating and creating sales contracts and media plans, etc.

Key Responsibilities

Independently build a large pipeline of leads to drive RFPs and IOs

Build relationships with brand contacts and explain the power of advertising platform

Work with sales planning team to build and present proposals to our advertising partners and prospects

Must have an understanding of digital technology and revenue ecosystem and be able to explain product benefits within this context

Manage a robust pipeline and accurately forecast new business closure rate and revenue booked in Salesforce

Work closely with VP of sales to consistently achieve and exceed revenue goals

Interact with the account management team to effectively manage client expectations and ensure successful campaign delivery

Convey field intelligence to product management teams in regard to development features

Involve sales management as needed or required

Minimum Requirements

Experienced digital seller with 3–5 years experience

Experience and understanding of the travel industry would be an asset

Experience in B2B media sales also a plus, but not required

Proven communication, presentation, phone etiquette and general sales skills

Experience in a lead generating/sales planning/sales position, preferably at a digital media company

Understanding of branding and performance campaigns

Experience in structuring and negotiating deals within the digital media space

A true passion for online content, native advertising and a strong sales drive

Strong analytical skills to collect business intelligence by conversing with clients and monitoring/identifying trends in data and in generated reports

Excellent technological skills and ability to quickly learn what is needed to support the campaigns’ successful implementation and optimization

The will and ability to work in a fast-paced, ever-evolving environment and learn, learn, learn!

Working knowledge of Salesforce

Existing media relationships are highly, highly preferred*

Percent travel required (approximate): <10%

PLEASE APPLY WITH A COVER LETTER AND YOUR RESUME to jobs@skift.com

NOTE: Skift is an affirmative action employer that hopes to recruit and advance qualified minorities, women, persons with disabilities, and covered veterans. OUR GOAL FOR OUR TEAM AND CULTURE IS TO REFLECT THE DIVERSITY OF THE GLOBE OF TRAVELERS.