#copywriting jobs

[oussama-rabih]

The Importance of Copywriting: Boosting Engagement and Sales

Did you know that businesses with compelling copy can see up to 300% higher conversion rates? This striking statistic highlights the importance of copywriting in driving business success.

Copywriting is more than just writing; it’s about crafting persuasive messages that capture attention and drive action.

In today’s competitive market, understanding the importance of copywriting can set your business apart, helping you engage your audience, build trust, and achieve your marketing goals.Let’s explore why effective copywriting is essential for your business’s success.

The Importance of Copywriting in Driving Customer Engagement and Action

When I think about the importance of copywriting, I always come back to how engaging content can truly captivate an audience. Well-crafted copy isn’t just about filling space; it’s about grabbing attention and holding it.For instance, I’ve seen firsthand how compelling headlines and storytelling can significantly boost reader retention and interaction.

When we use vibrant language and tell a story that resonates, we draw readers in and keep them hooked.Moreover, persuasive writing techniques play a crucial role in driving action. Techniques like creating a sense of urgency, appealing to emotions, and using clear, direct CTAs (Calls-to-Action) are game-changers.

I’ve found that when we highlight benefits and prompt immediate responses with well-placed CTAs, our audience is much more likely to take the next step. This is a prime example of the importance of copywriting in turning casual readers into committed customers.

The Importance of Copywriting in Building and Reinforcing Brand Identity

When I think about the importance of copywriting in building and reinforcing brand identity, consistency is key. Imagine crafting a brand message that resonates with your audience across all channels – that’s the magic of maintaining a consistent brand voice.From my experience, consistent messaging helps build strong brand recognition and trust.

For example, think about how companies like Apple or Nike use a unified voice across their marketing. It’s their commitment to consistency that makes their brand instantly recognizable and trusted by millions.Next, let’s talk about standing out in a crowded market.

Effective copywriting can be a powerful tool for differentiation. By clearly communicating what makes your brand unique, you carve out a niche that sets you apart from competitors.For instance, consider how brands like Patagonia or Tesla use their copy to highlight their commitment to sustainability and innovation, respectively.

This unique value proposition helps them stand out and attract loyal customers.This is a perfect example of the importance of copywriting in not just maintaining brand identity, but also in distinguishing your brand in a competitive landscape.

Copywriting’s Impact on Different Business Scales

When I reflect on the importance of copywriting, it’s clear that its impact varies significantly between large corporations and small businesses. For large companies, copywriting plays a crucial role in maintaining brand consistency across diverse markets.I’ve seen how giants like Coca-Cola and Microsoft use strategic copy to align their global branding efforts.

They craft impactful messages that resonate universally, while still tailoring their content to fit local nuances. This consistency helps them maintain a cohesive brand identity and reach a broad audience effectively.

On the flip side, small businesses often use copywriting to carve out a strong local presence and drive growth. From my experience, local businesses can leverage copywriting to connect deeply with their community. For example, consider how a small coffee shop might use personalized copy in their local ads and social media to highlight their unique offerings and community involvement.

This approach not only enhances their local marketing efforts but also builds a loyal customer base. This illustrates perfectly the importance of copywriting in not just scaling brand efforts globally but also in nurturing local relationships.

Integrating Copywriting into a Strategic Framework

When I think about the importance of copywriting, it’s clear that effective copy must be part of a broader content strategy. Integrating copywriting into your content strategy means aligning your messaging with your overall marketing goals and audience insights.

For instance, if my goal is to boost brand awareness, I ensure that my copy reflects the core messages of my marketing plan, using data about what my audience responds to best. This alignment helps me craft messages that not only resonate but also drive desired outcomes.

Measuring the success of my copywriting efforts is equally crucial. I track performance metrics like conversion rates and engagement statistics to see how well my copy performs.For example, I use tools like Google Analytics to monitor which copy elements drive the most clicks and conversions By analyzing this data, I can refine my strategies, making adjustments to improve effectiveness.

This process highlights the importance of copywriting in not just crafting compelling messages but also in continuously optimizing them to achieve better results.

Conclusion: The Importance of Copywriting

As we wrap up, let’s recap the key points about the importance of copywriting. Effective copywriting drives customer engagement, builds and reinforces brand identity, and impacts businesses of all sizes differently.We’ve explored how engaging content captures attention, how consistent messaging helps in brand recognition, and how copywriting can be integrated into a strategic framework for better results.Now it’s your turn.

I encourage you to take a closer look at your own copywriting strategies. Are they aligned with your overall marketing goals? Are you measuring their effectiveness?

If you’re looking to enhance your copywriting practices, visit my website for more resources and expert advice. upbost.comLet’s work together to refine your copy and achieve your business goals!

[ideadeco]

Insider Tips: How to Apply For Copywriting Jobs

Follow these guidelines if you want to land your next top copywriting job.

Recently, our copywriting agency announced a job opening for a copywriter. The response was overwhelming—we received a staggering 952 applications! However, there was a surprising twist. Out of all these applications, only 12 followed the instructions given in the job posting. This was a bit of a wake-up call for us. It made us realize that while there’s an abundance of enthusiasm and interest…

[website-content-writers]

Proposal Writer - Foth - Green Bay, WI

Proposal Writer – Foth – Green Bay, WI

1+ year of experience developing proposals for federal or state funded projects. Exempt members are also eligible for either quarterly and/or annual bonuses. $50,000 – $80,000 a yearFrom The Foth Companies – Fri, 30 Sep 2022 18:17:02 GMT – View all Green Bay, WI jobs Continue to Job Details. Go here for more writing and editing jobs.

[marisol-holme]

[Ad for myself because I back myself]

Might be shouting into the void, but if anyone is looking to hire a freelance experienced writer for their business, and happen to be on Tumblr, then lucky you!

Reach out to me on here, or follow my instagram (linked below) and we can do a quick zoom and a haggle over service charges.

Serious enquiries only please, I am a busy human.

I am UK based.

Instagram: https://www.instagram.com/marisolholme?igsh=MTBib2ZnYTNzYjAxaA%3D%3D&utm_source=qr

[beaft]

just found out that i lost my crossword setting job (aka the only one of my jobs i actually enjoyed having) because they're replacing human crossword-setters with AI to cut costs. bestie i am at my fucking limit

[consolecadet]

New fear: that my fiction betrays that my day job is mostly marketing copywriting

[corishadowfang]

What’s the craziest thing you’ve had to look up for a fanfic? Personally i just had to pull up SPECIFICALLY the third edition of the dsm for the new chapter of my fic im working on so i got curious,

I feel like most of the stuff I've had to research for fanfic is relatively boring, haha. That said, I did do a lot of research on sailing for On the Edge of Daybreak! I remember watching videos of people talking about how to sail and pausing every few seconds to take notes, haha.

[crwnarrativemktg]

[culmaer]

¶

[hiyyihrts]

resume writing is dumb what do you mean I have to have hard and soft skills to appeal to employers the only soft thing about me is my heart and the only hard thing about me is my di- [GUNSHOTS]

[oussama-rabih]

7 Steps for Writing Ad Copy That Sells

[ideadeco]

Copywriter Job Opening

Copywriter Job Opening. We're looking for unique voices and minds, so don't hold back. Show us what makes you, well, YOU! #JobOpening #Copywriter

Are you a wizard with words, crafting stories that stick in the mind and make a real difference? Do you get excited about being part of a dynamic team that’s been rocking the content marketing world for 24 years? If you’re nodding ‘yes’, then you might just be the superstar we’re looking for! Here’s the Scoop on the Role: As Our Copywriting Hero: You’ll be the maestro of words, spinning stories…

[website-content-writers]

Technical/ Grant Writer - Marshall University - Huntington, WV

Technical/ Grant Writer – Marshall University – Huntington, WV

This position requires a highly motivated, energetic individual equally capable of working independently or in team settings while seeking and/or developing…From Marshall University – Thu, 08 Sep 2022 14:24:38 GMT – View all Huntington, WV jobs Continue to Job Details. Go here for more writing and editing jobs.

[writethrough]

To any of my mutuals/anyone this applies to: if you are or have been a content writer or copywriter, what type of writing sample did you submit and how long was it?

I’d appreciate any tips you have! Feel free to message me if you don’t want to comment!

[heavenknowsffs]

Unemployment is so joyous yet so depressing

[junos-office-drama]

From fanfic to paycheck: Finding gigs as a freelance copywriter

All right, you've decided you want to be a copywriter. You know the pros and the cons of the job, and you've decided you're not interested in a corporate gig. Instead, you're determined to earn money your way: as a freelancer.

Let's talk about what it means to be a freelancer, the ups and the downs of the freelancer lifestyle, and how to find work as a freelancing copywriter.

Overall, there are four main types of freelancing, and we'll work through them from easiest to hardest.

Part-time contract freelancer

If you're looking to dip your toes into any type of freelancing, copywriting or other, this is one of the easiest routes to take.

You'll start by selecting a staffing agency to work with. There are a ton out there! Well-known creative services staffing agencies include Aquent, Creative Circle, Vitamin Talent, Artisan Talent, iCreatives, Sparks Group, etc. Do some research -- consider not just the large, national agencies, but any smaller regional agencies that might be in your area. If you're just starting out, smaller agencies may be more willing to take on junior copywriters and help you grow in your career.

How should you pick your agency? Start by reading reviews (Glassdoor and Google reviews can be helpful), browsing their websites to learn about their policies and processes, and seeing what kind of roles they are looking to fill.

If you want to know more about an agency, look them up on LinkedIn. See if you can find someone who works for them with the title like recruiter, talent acquisition, sourcing, etc. Then send a message expressing your interest or asking a question! Keep it short and professional, but these people are always looking for new talent. They will likely respond to your inquiry, especially if you have a nice LinkedIn profile that showcases your abilities (use the same resume tips from my last post to build your LinkedIn profile).

Once you've picked an agency (or agencies), there are typically two routes to finding work:

Some agencies will simply let you register as available talent, upload your resume, and fill out a survey about your skills, interests, and availability. As with corporate copywriting roles, it's best if you have a portfolio you can share (better still if you have a professional website to host your portfolio). Then, if they have any jobs that look like a match, they'll reach out and contact you.

Other agencies will have a website listing all the jobs they currently have open, and you can apply to any openings you find interesting. In general, even if you don't get the job you applied for, they will keep your resume in their database and contact you if they have any similar roles open up in the future.

Note that certain agencies will ask you to sign an exclusivity contract, meaning that you will only accept jobs through that agency; other agencies will allow you to be on the books of multiple agencies simultaneously.

The nicest part about a staffing agency is that they will find clients for you, handle invoicing, taxes, etc. Many will even take care of scheduling interviews for you; all you need to do is show up and shine! Depending on how many hours you work, your agency might also provide benefits like health care, dental care, paid time off, etc.

Another benefit of agency work is that you can get work not available to independent freelancers. Several large companies (like the Fortune 500 I work for) will not hire independent freelancers for any projects; all their freelance work goes through staffing agencies. In my role, I actually have three freelancers contracted through my preferred agency who handle various projects for me. The projects they work on were never publicly posted -- I just went to my preferred agency, told them what I needed, and the agency connected me with matching freelancers.

The downside is that your staffing agency will take a cut of your hourly rate, so you might not take home as much money per hour as you would if you were an independent freelancer. However, most agency roles still pay very well (for example, the agency might charge $45 for an hour of your time; you might get paid $35 per hour -- that's still about $70,000 per year if you're working 40-hour weeks).

In addition, contract freelance work can be quite unstable. Sometimes I have no work for my contractors, or as little as 15 minutes of work for the whole week; sometimes I have 45+ hours of work in one week for a single contractor. Now, all of my contractors have multiple clients, so if I don't have work for them, it doesn't mean they're not working at all. I've even had my contractors turn down projects because they had so much other work from other clients. So, although these contracts are "part-time" for me, they are mostly working "full-time" when they consider all their projects from all their different clients.

Full-time contract freelancer

This is almost identical to the "part-time contract freelancer" role, except this freelancer works for only one company at a time. All the work is still routed through a staffing agency, but you only have one client who provides you with a steady stream of work (typically 35 or 40 hours per week). Often contracts with clients are for specified periods of time, with 6 months and 1 year being the most common.

Part-time independent freelancer

If you already have a full- or part-time job and don't want to make the career change to being a full-time copywriter, then the part-time independent freelancer can be a great way to build your skills, reputation, and portfolio without making your finances entirely dependent on your ability to secure work as a copywriter.

Many part-time freelancers take on freelancing as a "side hustle" in addition to a full-time job, schooling, stay-at-home parenting, or other full-time occupation. This can be a way to boost your regular income, or to save up for a special project, trip, or purchase.

If you do have a full-time job and want to freelance as a part-time copywriter, make sure your current job allows you to have a second job. Some companies have zero restrictions about freelancing on the side. Some companies will allow it, but only if you are not freelancing with competitors or other companies in the same industry. Some companies do not allow it at all and will discipline (or even fire) you for violating policy.

As an independent freelancer, you will be responsible for finding your own clients -- and negotiating your rates, tracking hours, creating and sending invoices, managing projects and timelines, chasing after unpaid invoices, etc. Note that you only get to charge clients for the hours you spend working on their projects. All those other tasks? That's "unpaid" administrative work that eats your time and doesn't make you any money. Plus you'll have to pay self-employment taxes on any income you do make from your copywriting projects.

The toughest part about this role will be finding work, especially if you want steady work. Unfortunately, I don't have a magical solution for this dilemma.

Here are some tips for finding clients:

If you're already working, you can casually mention to colleagues that you freelance. Do not try to sell your services in your workplace; this will likely violate your company's policies. This is more like, if someone asks what you're up to this weekend, you can mention that you're planning to work on your freelancing gig. The idea here is that if your colleagues move onto other companies that need freelancers, they might remember your name and recommend you (this is how I've gotten the majority of my clients).

Be sure to list that you freelance and are accepting clients on your LinkedIn. Another option is to make posts to your network advertising what services you're offering.

You can also look into listing your services on an online talent marketplace, like Fiverr, Upwork, FreeUp, Freelancer.com, etc. Truthfully, I've never used any of these websites to advertise my own work (I get almost all my clients through word of mouth), but they are options for beginning freelancers.

Network with other freelancers. For example, I don't do graphic design, but I know several freelancers who do. When I have a client who asks for graphic design services, I will recommend one of the freelancers in my network. Frequently, when those graphic designers get requests for writing services, they'll recommend me and I get a new client! I also know several other writing freelancers. When I'm too busy to take on a new client or a new project, I'll recommend another writer, and they will often recommend me in return when they're too swamped.

Another option is to reach out to creative service agencies and/or businesses you're interested in working with. Creative agencies often take on more work than they can actually complete, and they use freelancers to manage the excess. Look on LinkedIn to see if you can figure out who might be in charge of hiring, and see if you're able to connect and send them a brief message outlining your services. However, don't be surprised if you get very few replies, as you are essentially cold calling. (I get LinkedIn messages like this all the time; I ignore most of them, but occasionally I do respond.)

How much you earn as a part-time independent freelancer will depend on how much you work. For example, I cap my freelancer work to 10 hours per month, since I already have a full-time job, and I don't want to spend all my time working. This puts a limit on my freelance income, but helps me maintain my sanity.

Especially for your first few jobs, it can be really hard to figure out what rate you should charge -- or how you should set up your "rate card."

What's a rate card? It's a document that shows how much you charge for different services. For example, on my rate card, I have a flat hourly fee. This is what I charge for consultations and ad hoc work. Some clients also prefer to pay by the hour for my writing, in which case this is the hourly rate I charge.

However, my rate card also has per-project based pricing. I have a flat price for a medium blog post (between 600-1,200 words), for a long blog post (1,200-2,000), for a one-sided advertising flier, for a double-sided advertising flier, and for a basic campaign landing page. Some clients to prefer to pay by the project, because then they know exactly what their costs will be.

How much you charge is going to depend a lot on your specific skills, experience, and overall demand for your services. When you're setting your rates, don't think about how much you "should" charge. Think about how much your time is worth. If you get the project, but earn less than minimum wage completing the project, was it really worth it? You likely could have made more picking up a shift at your local fast-food joint.

Remember, as you grow as a freelancer, you will be able to increase your rates over time (I typically revise my rates every 1-2 years). The rates you set now don't have to be your rates forever.

Full-time independent freelancer

This is your classic, self-employed small business owner where their primary source of income comes from their freelance work. Full-time independent freelancers are often one-person businesses, where that one person has to do all their own marketing, accounting, project management, etc. Most individuals who choose this route have prior experience copywriting in a corporate role, either as part of a in-house team or in an agency, and have an extensive network of existing clients.

Working as a full-time independent freelancer is essentially the same as working as a part-time independent freelancer, except freelance becomes your sole source of income.

If you have never worked as a copywriter before, it will be exceptionally hard to jump straight to being a full-time independent freelancer.

One of the biggest risks that comes with being a full-time independent freelancer is that your income is not stable or guaranteed. You could have a ton of work, or you could go months without a client. Some years you could make a lot of money, and some years you might barely make any.

However, the biggest reward is that you're in complete control of your work. Want to take two weeks for a lengthy vacation? Don't feel like working today because you have a headache? Prefer to work in the wee hours of the night, rather than during the standard 8 to 5? No worries: You are your own boss, and you get to decide what you do, when you do it, and how you do it.

After reading all of this, if you're convinced that freelance work is what you want to do, you might still have one question -- what type of work do you want to do? What type of work can you do?

The reality is that most clients are not looking for fiction writers.

Luckily, there is one type of copywriting that's in high demand and that most fanfic writers should be able to pick up easily: SEO copywriting.

Previously: Getting a job as a copywriter

Next: How to apply your fanfic writing skills to SEO copywriting