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Abercrombie & Fitch's Transformation and New Allegations Against Former CEO
Abercrombie & Fitch: A Brand’s Transformation and New Allegations Fran Horowitz, the current chief executive of Abercrombie & Fitch, made a bold statement in 2017: “We are no longer the company that we used to be.” This declaration came in the wake of numerous crises that had plagued the retailer during the long tenure of her predecessor, Michael S. Jeffries, who led the brand from 1992 until…
#Abercrombie & Fitch#brand transformation#company image#consumer reception#discrimination lawsuits#Fran Horowitz#marketing practices#Michael Jeffries#retail controversy#sex trafficking allegations
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How to Protect Your Company's Image and Brand During a Crisis
Your brand image is one of your most valuable assets. However, a poorly managed crisis can tarnish a company’s image and brand. In today's era of super connectivity and 24-hour news coverage, a minor brand crisis can quickly spiral out of control.
For instance, unconfirmed reports of poor working conditions, cyber attacks, an unsatisfactory client experience, or alleged theft can negatively affect your brand image.
Implementing effective measures to manage the crisis is critical to preventing long-term damage. In this article, we’ll discuss how to protect your brand in a crisis and maintain a positive brand reputation.
What Is a Crisis and How Does It Affect Your Brand?
A crisis is a situation where a negative event, such as a cyberattack, a scandal, a social media backlash, or even a lawsuit, threatens a brand's reputation or image.
When not managed properly, a crisis can result in a loss of credibility, customers, and market share.
The Attrock guide explored effective strategies for building brand awareness. However, you also need to learn how to protect your brand during a crisis.
According to Capterra, cyber attacks and technology failures are the leading causes of brand crises at 28% and 22%, respectively. The other common events that constitute a brand crisis include:
● Workplace violence or threats—19%
● Health-related crisis—16%
● Natural disasters— 9%
● Public relations crisis—6%
Depending on the nature of your business, you may encounter one or more of these crises. In the next section, I’ll discuss how to protect your brand during a crisis. I’ll also outline measures you can implement to prevent a crisis.
Top Strategies to Protect Your Brand in a Crisis
These strategies will help you protect your brand when faced with a situation that poses a potential threat.
Assess the Situation
During a crisis, many organizations often launch counterattacks as the first response to protect their brand's image. However, exercising caution and refraining from initiating a counterattack is often the wiser approach. It allows for a more informed and strategic response.
It is advisable to take a step back and assess the situation to determine the scope of the crisis. Take time to gather accurate and relevant information about the event. Also, evaluate the potential risks and the impact the crisis can have on the public's perception of your brand.
Understanding the crisis puts you in a better position to mount a solid defense for your brand. With the right information at your fingertips, you will know how to deal with:
● Media inquires about the crisis
● Social media chatter
● Negative reviews on customer feedback platforms like Yelp
Assessing the situation and reflecting on the crisis is essential. It enables you to implement effective measures to avoid its recurrence.
Communicate Effectively
When faced with a crisis, silence is not the best defense strategy. After assessing the situation, it’s now time to share your side of the story.
Your stakeholders want to know your thoughts on the crisis. It's crucial that you address them promptly to prevent them from forming their own opinions on the matter.
It is essential to establish a crisis communication plan when strategizing how to protect your brand during a crisis. A comprehensive crisis communication strategy helps to streamline the process. Unfortunately, only 49% of companies have a documented plan.
The lack of a crisis communication plan delays the process of developing an effective response to protect your brand. Speed is crucial in such situations, and any delays could escalate the crisis further.
Whether you have a crisis communication plan or not, your official communication following the crisis should address the following issues:
● What took place
● Who’s responsible for that event
● How that event will affect the company
● Actions you’re taking to solve the issue
With all the details in hand, deliver your official communication in a manner that demonstrates your commitment to preventing the issue from happening again. Use the right channels to deliver your message and the appropriate branding strategies to reassure your stakeholders.
Leverage Your Advocates
Engage your loyal customers to support and defend your brand as you strategize how to protect your brand during a crisis.
Implementing a brand ambassador marketing program is one of the key strategies that helps you identify and activate loyal brand ambassadors from your existing customer base.
When faced with a crisis, your loyal ambassadors can help advocate and share positive experiences and feedback about your brand. They can also amplify your message by sharing your official messages and countering negative opinions.
Monitor and Respond to Comments on Social Media
Social media provides a platform to defend yourself during a crisis. It allows you to share your online success story and protect your brand.
Critics will likely rush to social media to share negative sentiments about your brand following the crisis. As such, you should monitor these conversations and respond to any misinformation about the issue at hand.
For example, in 2018, Starbucks found itself in a social media storm after two black men were arrested in their Philadelphia store. The incident was captured on social media and shared widely online.
The brand acted quickly and issued a public apology on X. Starbucks’ prompt response helped to calm the situation and restore the public’s confidence in the brand.
Like Starbucks, engaging your audience and providing regular updates shows you’re actively working to resolve the crisis. It also restores confidence that such a situation will not reoccur in the future.
Wrapping Up
An unforeseen crisis might occur at any given time and pose a significant threat to the brand image you’ve worked so hard to build. In this modern era of social media, customer review platforms, and 24-hour news cycles, you need to address and resolve any problem that arises promptly.
In this post, I have discussed how to protect your brand during a crisis. Implementing the strategies outlined above will help you manage any brand crisis and minimize the negative impact it can have on your image.
Reena Aggarwal
Reena is Director of Operations and Sales at Attrock, a result-driven digital marketing company. With 10+ years of sales and operations experience in the field of e-commerce and digital marketing, she is quite an industry expert. She is a people person and considers the human resources as the most valuable asset of a company. In her free time, you would find her spending quality time with her brilliant, almost teenage daughter and watching her grow in this digital, fast-paced era.
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ref
a satisfactory answer for Selina
#bruce wayne#batman#selina kyle#catwoman#batcat#bruce#selina#mine#my art#i wanted to make the bat ears fold back SO badly but it looked too odd . unfortunately#wanted to put the collar ON HIM too but also it looked too out of place. SAD .#oh my GOD i forgot i could add IDs to these pictures now !!!#just finished adding that#i will see if i can do that for the other images i posted on this blog#anyway#thats her pookie bear.... her discord kitten...#who said that#this is what batcat is . to me . not that deep#just playful. selina gets to cause a little mischief whenever she wants and bruce gets be ouppy when he wants#thats just what the file names are LOL ouppy 1 2 and 3#in another post i may feel inclined to expand on it instead of in these tags#just know that there are very few people he would let restrain him and she is one of them. they just vibe like that.#younger bruce DOES follow her like a little duckling for these kinds of things. older bruce is too miserable to do fwb w anyone anymore#so they just enjoy each others company and reminiscence#mm. alot of tags for a shitpost.
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the funny cave bug
#lethal company#my art#idk man im enamoured with this thing its like a weird dog to me. I spent like an hour thinking about speculative biology for it#idk if speculative biology is the right word but you get what i mean#if that middle image looks kinda weird its because i had to throw them all into one page or tumblr wouldnt show the post#for whatever reason
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my googoos... m ybooboos keys... my goo boo...
#mine#my art#lethal company#lethal company maneater#maneater lethal company#something about this little creature makes me so obsessed with him#EDIT BECAUSE I FORGOT ONE IMAGE
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More Maneaters invading my house
#first image is a reference to a thing#maneater#lethal company maneater#lethal company#plush#custom plush
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「QUMARION(クーマリオン」は、「CLIP STUDIO PAINT」 2013-08-03
#electronics#old tech#this is such a good case study of a product releasing too early#there are tons of people who are already drawing from 3d models of their OCs#but likee vr chat ppl#vtubers etc#..#released in 2013 and never got the kind of traction it could've had#and the company moved on to other things#the price point was high as well but would've come down with volume#oh garage kit makers too#also with the current technology it would be waaaaay cheaper to produce and less bulky#you could probably even make something similar with phone camera image recognition alone
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#LIMBUS COMPANYYYY!!!#More amazing characters to obsess over#one big awful family#directly inspired by that one tf2 image where theyre all coming to beat the shit out of you#limbus company#limbus company fanart#project moon#limbus fanart#project moon fanart
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lethal company gabriel family guy death pose
#coral yaps#it truly was a family guy death moment#lethal company#ultrakill#gabriel#the tags are for me. i need this image for me
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oh monsieur
#don't use the first image as pfp on twt or discord pls!#any other socmed. go wild#limbus company#lcb#meursault lcb#lcb meursault#i typed ���meursault bsd” and had a moment
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#shitpost based on the tweet in second image#would this count as a crackship?#limbus company#project moon#canto vi spoilers#spoilers
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out with the olga butch fit
#project moon#outis#limbus company#i cba tagging the other 2 as theyre barely in the image to be honest#my art
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#oough the image quality...#library of ruina#limbus company#roland lor#gregor samsa#gregor lcb#lcb#lor
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You can't afford to lose your scrap, now can you?
something about those old safety posters are so fun to me, just the way theyre drawn. reference and un aged version below the cut
edit: added image ID's.
#woodsailsart#lethal company#lethal company fanart#safety poster redraw#digital art#now has image IDs
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Related to people saying they picture asoiaf as looking like 90's fantasy TV-
I want an asoiaf adaptation that looks like a Roger Corman low-budget, absolute piece of crap 80's sword-and-sorcery movie. That's the aesthetic I think we deserved
I want that Mystery Science Theater 3000-ass look
#i want it to look like the production company went to argentina to avoid paying fair wages#asoiaf#valyrianscrolls#a song of ice and fire#the images are from wizards of the lost kingdom (1985) deathstalker and the warriors from hell (1988) barbarian queen (1985)#and ator the fighting eagle (1982)
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inspired by @sleepyslag positing that he could be. drinking them
#has anyone done this yet#dan and phil#dnp#phan#made this in illustrator on iPad. completely worthless fucking app#the entire adobe cc on iOS is worthless I hate adobe clown company#watch me switch to fucking gimp or whatever when my student license expires bc I am not paying for this shit#10+ bc I counted 10 in the image + there was that random dollop of ketchup
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