#company image

[trendynewsnow]

Abercrombie & Fitch's Transformation and New Allegations Against Former CEO

Abercrombie & Fitch: A Brand’s Transformation and New Allegations Fran Horowitz, the current chief executive of Abercrombie & Fitch, made a bold statement in 2017: “We are no longer the company that we used to be.” This declaration came in the wake of numerous crises that had plagued the retailer during the long tenure of her predecessor, Michael S. Jeffries, who led the brand from 1992 until…

[productiveandfree]

How to Protect Your Company's Image and Brand During a Crisis

Your brand image is one of your most valuable assets. However, a poorly managed crisis can tarnish a company’s image and brand. In today's era of super connectivity and 24-hour news coverage, a minor brand crisis can quickly spiral out of control.

For instance, unconfirmed reports of poor working conditions, cyber attacks, an unsatisfactory client experience, or alleged theft can negatively affect your brand image.

Implementing effective measures to manage the crisis is critical to preventing long-term damage. In this article, we’ll discuss how to protect your brand in a crisis and maintain a positive brand reputation.

What Is a Crisis and How Does It Affect Your Brand?

A crisis is a situation where a negative event, such as a cyberattack, a scandal, a social media backlash, or even a lawsuit, threatens a brand's reputation or image.

When not managed properly, a crisis can result in a loss of credibility, customers, and market share.

The Attrock guide explored effective strategies for building brand awareness. However, you also need to learn how to protect your brand during a crisis.

According to Capterra, cyber attacks and technology failures are the leading causes of brand crises at 28% and 22%, respectively. The other common events that constitute a brand crisis include:

●     Workplace violence or threats—19%

●     Health-related crisis—16%

●     Natural disasters— 9%

●     Public relations crisis—6%

Depending on the nature of your business, you may encounter one or more of these crises. In the next section, I’ll discuss how to protect your brand during a crisis. I’ll also outline measures you can implement to prevent a crisis.

Top Strategies to Protect Your Brand in a Crisis

These strategies will help you protect your brand when faced with a situation that poses a potential threat.

Assess the Situation

During a crisis, many organizations often launch counterattacks as the first response to protect their brand's image. However, exercising caution and refraining from initiating a counterattack is often the wiser approach. It allows for a more informed and strategic response.

It is advisable to take a step back and assess the situation to determine the scope of the crisis. Take time to gather accurate and relevant information about the event. Also, evaluate the potential risks and the impact the crisis can have on the public's perception of your brand.

Understanding the crisis puts you in a better position to mount a solid defense for your brand. With the right information at your fingertips, you will know how to deal with:

●     Media inquires about the crisis

●     Social media chatter

●     Negative reviews on customer feedback platforms like Yelp

Assessing the situation and reflecting on the crisis is essential. It enables you to implement effective measures to avoid its recurrence.

Communicate Effectively

When faced with a crisis, silence is not the best defense strategy. After assessing the situation, it’s now time to share your side of the story.

Your stakeholders want to know your thoughts on the crisis. It's crucial that you address them promptly to prevent them from forming their own opinions on the matter.

It is essential to establish a crisis communication plan when strategizing how to protect your brand during a crisis. A comprehensive crisis communication strategy helps to streamline the process. Unfortunately, only 49% of companies have a documented plan.

The lack of a crisis communication plan delays the process of developing an effective response to protect your brand. Speed is crucial in such situations, and any delays could escalate the crisis further.

Whether you have a crisis communication plan or not, your official communication following the crisis should address the following issues:

●     What took place

●     Who’s responsible for that event

●     How that event will affect the company

●     Actions you’re taking to solve the issue

With all the details in hand, deliver your official communication in a manner that demonstrates your commitment to preventing the issue from happening again. Use the right channels to deliver your message and the appropriate branding strategies to reassure your stakeholders.

Leverage Your Advocates

Engage your loyal customers to support and defend your brand as you strategize how to protect your brand during a crisis.

Implementing a brand ambassador marketing program is one of the key strategies that helps you identify and activate loyal brand ambassadors from your existing customer base.

When faced with a crisis, your loyal ambassadors can help advocate and share positive experiences and feedback about your brand. They can also amplify your message by sharing your official messages and countering negative opinions.

Monitor and Respond to Comments on Social Media

Social media provides a platform to defend yourself during a crisis. It allows you to share your online success story and protect your brand.

Critics will likely rush to social media to share negative sentiments about your brand following the crisis. As such, you should monitor these conversations and respond to any misinformation about the issue at hand.

For example, in 2018, Starbucks found itself in a social media storm after two black men were arrested in their Philadelphia store. The incident was captured on social media and shared widely online.

The brand acted quickly and issued a public apology on X. Starbucks’ prompt response helped to calm the situation and restore the public’s confidence in the brand.

Like Starbucks, engaging your audience and providing regular updates shows you’re actively working to resolve the crisis. It also restores confidence that such a situation will not reoccur in the future.

Wrapping Up

An unforeseen crisis might occur at any given time and pose a significant threat to the brand image you’ve worked so hard to build. In this modern era of social media, customer review platforms, and 24-hour news cycles, you need to address and resolve any problem that arises promptly.

In this post, I have discussed how to protect your brand during a crisis. Implementing the strategies outlined above will help you manage any brand crisis and minimize the negative impact it can have on your image.

Reena Aggarwal

Reena is Director of Operations and Sales at Attrock, a result-driven digital marketing company. With 10+ years of sales and operations experience in the field of e-commerce and digital marketing, she is quite an industry expert. She is a people person and considers the human resources as the most valuable asset of a company. In her free time, you would find her spending quality time with her brilliant, almost teenage daughter and watching her grow in this digital, fast-paced era.

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[carpsoup]

the funny cave bug

[shag0hod]

my googoos... m ybooboos keys... my goo boo...

[barakuma90]

More Maneaters invading my house

[nyaa]

「QUMARION（クーマリオン」は、「CLIP STUDIO PAINT」 2013-08-03

[imagegroupinternational]

Business Image Development

Your business image is the key to success or failure, so image development is very important if you want to grow your business in the modern era. Image development is basically the process of improving an individual’s personal or professional business image. Get in touch with us to know more!

[friendofoyster]

[cowsaresushi-coral]

lethal company gabriel family guy death pose

[meoneru]

[hollyleaf]

out with the olga butch fit

[purplcatt]

[wooden-sails-art]

You can't afford to lose your scrap, now can you?

something about those old safety posters are so fun to me, just the way theyre drawn. reference and un aged version below the cut

edit: added image ID's.

[mellysanders]

Related to people saying they picture asoiaf as looking like 90's fantasy TV-

I want an asoiaf adaptation that looks like a Roger Corman low-budget, absolute piece of crap 80's sword-and-sorcery movie. That's the aesthetic I think we deserved

I want that Mystery Science Theater 3000-ass look

[purpurussy]

inspired by @sleepyslag positing that he could be. drinking them

[caerbannogmochi]

I'm pretty sure everyone remembers how Dante's clock has been moving over time. BUT, there is now an identifiable pattern to its movements, and its associated with the development of the sinners!

During Cantos 1-3, Dante's role in events is one of a passive observer. Gregor, Rodion, and Sinclair all made it through their cantos without much (if any) advice from Dante, the events of which mostly served to establish where they stood as characters/why they behave in the ways that they do.

Canto 4 was where this formula started to change. Yi Sang needed more out of Dante than the previous sinners; There was a Big Issue from his past that was controlling his future (namely, his entrapment in the past caused by the Hot Mess Involving T-Corp And The Mirror), forcing Dante to take on the role of Emotional Support Clockhead to guide him through the Canto. And at the end of the Canto, two things happened:

Vergilius commented on "the look on [Dante's] face"...

... and the clock moved for the first time.

The next 2 Cantos maintained this level of involvement from Dante: Ishmael needed Dante to help guide her away from her self-destructive obsession (I.E, to find "[her] compass [which] was swallowed by the sea" and choose to start "piercing through the rope that strangled [Captain Ahab] and [Ishmael]", freeing her to move toward the future), and Heathcliff needed Dante to help guide him through effectively communicating how much he loved Catherine/engaging in healthy relationship dynamics. (Seriously: the real antagonist of Canto 6 is communication issues.)

Effectively: Cantos 1, 2, and 3 had Dante doing the equivalent of talking with their respective Sinners as they drove their car down an empty street. Pretty casual, nothing major happened. Cantos 4, 5 and 6 required Dante to give directions, help them figure out where they got lost, convince them to pull over, calm down, and eat SOMETHING to get their blood sugar up before continuing toward their destination. More work, but these Sinners received greater rewards.

With Canto 7, the car was inside an IKEA.

Sinclair had to get the doors open. Faust had to find the car, awkwardly wedged in one of the shortcuts between display sections. Gregor, Rodion, Ishmael, Yi Sang, and Heathcliff had to pull Sancho out of the bunk bed in a completely different section of the store, with Ryoshu and Outis bringing their spoils from the marvelously-priced IKEA food court. Hong Lu had to help guide Sancho through getting the car out of the place it was awkwardly wedged, and Mersault held back the crowd. Dante's task wasn't just emotional support, but guidance. Sancho/Don Quixote needed someone to reassure her that there was a way forward, a something worth pursuing. And Dante did wonderfully.

So, is it a surprise that this canto is where the clock moved again?

Don Quixote (Who, as we learned in this canto, is a bloodfiend, like Vergilius) commented on Dante's expression.

And the clock moved.

BUT BETWEEN THESE TWO EVENTS, DANTE MADE THE CHOICE TO SMILE. "like Don Quixote asked me to".

THEREFORE, it is my conclusion that, between the commentary of lu-is-not-okay on Hong Lu's impending mental breakdown (SPECIFICALLY this post, which is the reason for my diatribe) AND the existence of this pattern of increasingly intensive Sinner rehabilitation efforts, Canto 8 will be the mental health equivalent of trying to get Hong Lu off of the car, which is precariously balanced upside down on a fountain, on the third floor of a shopping mall, while being chased by mall security (read: his family).

And it's going to be awesome.