#coca cola product range

[thesinglesjukebox]

NEWJEANS - "HOW SWEET"

Breaking up: it's like sugar sometimes...

[6.69]

Rachel Saywitz: NewJeans has found a comfortable home in the production of DJ and electro-trot producer 250, whose musical style has become so singular that I'd start putting him up there with some of the other K-pop producing greats like Brave Brothers, the late Shinsadong Tiger, or Sweetune. His method continues to work well on "How Sweet": adding a little shimmering twist to American club genres (Miami bass in this case), seamless transitions from section to section, and the light vocal touch of every girl's vocals. But, as with the greats, I sense a slight loss of luster with the constant repetition. How many underground genres is 250 going to fish out of the Western world's murky waters to can up and ship out with a shiny new label? The catches are going to dry up eventually. [7]

Kayla Beardslee: NewJeans’ early singles smashed, bringing them ridiculous and unprecedented success for a first-year K-pop rookie group, because they delivered masterfully crafted pop songs in deceptively simple packaging. "Hype Boy" plows through enough memorable hooks for an entire album in a minute and a half, yet sounds so breezy and youthfully optimistic that the music doesn’t feel like work at all. Beneath the soft swells and whispers of "Ditto" is an instrumental that has a beautifully subtle touch with intimacy and a topline that stays in constant motion even as it tantalizingly holds itself back. In comparison, “How Sweet” is more of an underachieving graduate of the Tortured Poets school of songwriting. In each section of the song, they pick one melody with a limited dynamic range, hammer it into the ground, then tick the box and move on. For a Coca-Cola ad, it’s pretty flat.  [5]

Mark Sinker: Chirpy song about how breaking up with u is great and also v easy bcz u suck and I never liked u! Happily the real-world backdrop (MASSIVE INDUSTRY DRAMA pitting label against manager) cannot possibly ground this as a metaphor. The delivery turns the tale of the change from oops non-allegory into smilingly blank-faced stonewall. [7]

Iain Mew: They stretch simplicity as a virtue further than ever, relying almost entirely on immaculate floaty vibes. The almost is crucial, though; the "...now that I'm without you" kicker adds just enough bitterness to keep this from  feeling completely blank. [8]

Joshua Minsoo Kim: "How Sweet" is one of the most powerful kiss-offs we've had in years because it treats the end of a relationship as something so effortless, so natural, "like biting an apple." Even when lines are acerbic ("toxic lover, you're no better"), they are delivered with the exact amount of lift needed to signal both disgust and nonchalance. NewJeans do not care about this ex anymore, and they wield their restraint with grace; this is living well as the best revenge, and the song is potent because it feels like mist on a hot summer day. Producer 250 has always known how to excavate the potential of a minimalist pop song, and he's found an especially strong avenue here with the skeleton of an Atlanta bass track. The regional style (and specifically the Ghost Town DJ's track "My Boo") has had a large impact on K-pop since "Body Party" got big, but 250 makes it a more congenial affair: the hi-hats are low in the mix, the handclaps have more pop than the kick, and it all feels muted so the bubbly synth melodies and percussion—the latter approximating the "Triggerman" sample used in bounce classics—can flutter about. "How Sweet" is the most everyday that NewJeans has sounded, and it's all the more biting for it. [7]

Ian Mathers: It's devastating enough to get a "I'm doing better without you" message delivered with such nonchalant cool, but to make it a bop too? Really drives the implied "I probably didn't care that much in the first place" home, ouch. [8]

Jacob Sujin Kuppermann: A very NewJeansian take on the break up-come down song; it's a harder feeling to make sound giddy, but they pull it off here. The fragments jutting out from the sing-talk ("like biting an apple"; "no drama, it's good karma"; "little demon in my storyline" most of all) are thrilling and deranged, the kind of phrases that become involuntary mantras and mutterings when you make your way out of something all-consuming and are faced with the shock of the new. Most of the writing about NewJeans centers on their musical trappings, but the Miami bass riffs here are more perfunctory than their prior dalliances with drum-n-bass and Jersey club. That's not to say that it's a bad song — that bassline itself, rubbery and grooving, is gorgeous — but that it shares less with the perfect grooves that "OMG" and "Ditto" than first appears. [9]

Oliver Maier: Unusual for NewJeans both in that it is kind of a retread (think "OMG" 2: Not As Good) and that the performances are really quite listless. The thing about girl groups from anywhere in the world is that their songs tend to implode the moment it sounds like they aren't having fun. [5]

Jonathan Bradley: There's not the great shock of the new provided by genre experiments like "Super Shy" or "Ditto," but the R&B-lite of "How Sweet" gets some extra mileage from burbling percussion runs and photon-light electro textures. Switching between English and Korean lines in the hook is smart songwriting as well as smart globalization; it adds variation to a melody that threatens to run out of ideas after a mere three-and-a-half minutes.  [6]

Michael Hong: Initially put off by how weary the vocals sound -- NewJeans have always been low-key, but they've never sounded so spent. But it starts making sense when you consider that NewJeans are just as much about the experience of sharing these milestones as they are living them. Backed by a laser show of synths, "How Sweet" is about convincing yourself that you're okay after a heartbreak and proving it to your friends. This exhaustion makes the sharper moments more effective: the wistfulness of "it's like biting an apple" longs harder, and the snarky "I'll see you out" that closes the track is a truly satisfying line read. With every chorus, the bitter tartness lessens and the the sweetness pops brighter. [7]

Alfred Soto: The relaxed sensuality is what I wanted from this week's Tinashe track. The melodies are sticky and sweet. [7]

Nortey Dowuona: The drum programming is a bouncy, yet flimsy kick snare pattern full of glittery lasers and clinking closed hi-hats. At first, it overwhelms you, with the rising hit arriving every four bars and doubling during the post chorus, but once you pay attention to the looping, ghostly synth melody, you feel toward a handhold in the wind. [6]

Isabel Cole: I get so excited by the aliens-attacking space-laser sounds at the beginning, and then it all mellows out to make room for an uninspiring vocal line delivered uninspiringly. Things perk up a little in the chorus (I remain a sucker for handclaps!), but unfortunately the actual melody continues to be the worst part of the song, to the extent that I think I'd prefer an instrumental version. [5]

Katherine St. Asaph: The melody on the verses sounds like something off PinkPantheress's Heaven Knows, which is some real influencer-becomes-influenced ouroboros shit. But "How Sweet" settles into a chorus that's undeniably itself, frenetic but small: kind of like "Let the Music Play" recreated by one of those miniscule Helmacron ships from Animorphs in tiny zaps and little plinks. And I do mean "settles": there's less fizz in the pop than there could have been, and NewJeans' vocals range from effortless to affectless, unbothered to unengaging. [6]

TA Inskeep: I'm absolutely here for NewJeans giving us a little bit of ecstasy. If this kicks off a revival of second-wave freestyle, I'll be very happy. (Someone call Sabrina Carpenter to the white courtesy phone, stat!) [8]

Wayne Weizhen Zhang: “How Sweet” is the most subdued and pedestrian newjeans have sounded. The beeps and blorps and percussion taste sweet, but the vocals are bitter and dull. But when the production has so many dynamic flourishes, and the meta-narrative around the group is so interesting, the score floor is high.  [6]

[Read, comment and vote on The Singles Jukebox]

[digitaldetoxworld]

Coca-Cola Case Study: Social Media Strategy

 Coca-Cola Case Study

Coca-Cola, one of the maximum recognizable brands in the world, has long been a pacesetter in innovative advertising marketing, and branding. In the virtual age, Coca-Cola's social media strategy has played an important position in keeping its worldwide dominance. By leveraging a combination of creativity, target audience engagement, and facts-driven insights, the organization has successfully navigated the complexities of modern-day social structures. This case takes a look at explores Coca-Cola’s technique for social media, highlighting key techniques, campaigns, and classes found out.

Overview of Coca-Cola’s Social Media Presence

Coca-Cola operates on almost every important social media platform, such as Facebook, Instagram, Twitter, YouTube, LinkedIn, and TikTok. With thousands and thousands of followers throughout those systems, the organization specializes in engaging audiences through content material that is amusing, relatable, and reflective of its emblem values: happiness, togetherness, and refreshment.

The logo’s international attain is complemented through localized content material strategies tailor-made to precise areas and cultures, ensuring relevance and resonance with various audiences.

Key Elements of Coca-Cola’s Social Media Strategy

 Emotional Storytelling

Coca-Cola has a grasp of storytelling, and its social media content frequently evokes emotions like pleasure, nostalgia, and connection. This method aligns with the logo’s overarching message of making satisfied moments.

Example: The "Share a Coke" marketing campaign leveraged emotional storytelling by encouraging people to hook up with friends and loved ones through personalized Coke bottles. This marketing campaign generated sizeable person-generated content on social media, as clients shared pix of bottles with their names or those of their friends.

 Consistent Branding

Coca-Cola’s social media content is unmistakably on-logo. The use of the long-lasting purple-and-white color scheme, the acquainted logo, and the conventional contour bottle guarantees that posts are right away recognizable.

Visual Elements: Whether it’s a picture on Instagram or a video on TikTok, Coca-Cola keeps a cohesive aesthetic across all systems, reinforcing brand identity.

User-Generated Content (UGC)

Coca-Cola actively encourages lovers to participate in its campaigns by way of creating and sharing their very own content material. UGC now not only most effective will increase engagement but additionally fosters an experience of network and authenticity.

Example: During the "Taste the Feeling" marketing campaign, Coca-Cola invited customers to share their glad moments with a Coke. The business enterprise highlighted selected posts on its reputable channels, celebrating the creativity of its fanatics.

 Influencer Partnerships

Coca-Cola collaborates with influencers, celebrities, and content material creators to enlarge its attain and appeal to more youthful demographics. By operating with personalities who align with its emblem values, the employer ensures credibility and relevance.

Example: On Instagram and TikTok, Coca-Cola has partnered with lifestyle and health influencers to promote its low-sugar and food plan product strains.

Data-Driven Insights

Coca-Cola makes use of social media analytics to recognize target audience behavior and options. By tracking metrics including engagement fees, click-on-thru fees, and sentiment analysis, the organization refines its content strategy to maximize effect.

Local Adaptation: Data insights additionally guide Coca-Cola’s local campaigns, making sure they resonate with local audiences. For example, holiday campaigns in Latin America frequently feature culturally specific elements that range from those in Europe or Asia.

Multi-Platform Strategy

Coca-Cola tailors its content for every social media platform, leveraging its precise strengths:

Facebook: Long-form storytelling and network-constructing.

Instagram: Visual storytelling with first-rate photos and short movies.

Twitter: Real-time updates and customer interaction.

YouTube: Long-shape video campaigns and in the back of-the-scenes content.

TikTok: Trend-driven and playful content focused on Gen Z.

Notable Campaigns on Social Media

 Share a Coke

The "Share a Coke" marketing campaign is considered one of Coca-Cola’s maximum successful social media initiatives. By changing its brand with famous names on Coke bottles, the organization created a fantastically personal and interactive enjoyment.

Social Media Integration: Coca-Cola encouraged enthusiasts to share pix in their personalized bottles on systems like Instagram and Twitter using the hashtag #ShareaCoke. This brought about an explosion of UGC, with thousands and thousands of posts shared globally.

Impact: The marketing campaign boosted sales and social media engagement, solidifying Coca-Cola’s popularity as an emblem that brings people together.

Happiness Campaign

Coca-Cola’s "Open Happiness" marketing campaign targeted on spreading positivity. The brand used social media to percentage uplifting tales, inspiring prices, and feel-excellent motion pictures.

Example: On YouTube, Coca-Cola shared heartwarming advertisements providing random acts of kindness, including a vending device that disbursed free Cokes when humans hugged it.

Social Engagement: The campaign encouraged lovers to proportion their very own "happy moments" the use of the hashtag #OpenHappiness.

FIFA World Cup Campaigns

Coca-Cola has been a protracted-time sponsor of the FIFA World Cup, and it leverages this affiliation closely on social media.

Engagement Tactics: During World Cup seasons, Coca-Cola shares football-themed content material, engages enthusiasts with predictions and trivialities, and runs contests.

Example: The #TasteTheFeeling marketing campaign for the duration of the 2018 World Cup featured videos of fanatics celebrating goals whilst drinking Coke, connecting the excitement of the occasion with the brand.

 TikTok Challenges

Coca-Cola has embraced TikTok’s trend-pushed tradition with the aid of launching challenges that encourage creativity and participation.

Example: The #MakeItHappy mission invited users to create movies showing how they flip negative conditions into high-quality ones, aligning with Coca-Cola’s subject of spreading pleasure.

Results: The task garnered thousands and thousands of views and bolstered Coca-Cola’s relevance amongst younger audiences.

Lessons Learned from Coca-Cola’s Social Media Strategy

 Authenticity Matters

Coca-Cola’s success on social media stems from its capacity to connect authentically with audiences. Whether through storytelling or UGC, the emblem continually promises content that feels authentic and relatable.

Engage, Don’t Just Broadcast

Rather than virtually pushing promotional content, Coca-Cola actively engages with its followers. This involves replying to comments, resharing user posts, and growing interactive campaigns.

Leverage Global and Local Strategies

Coca-Cola balances its worldwide logo message with localized campaigns that resonate with precise cultures. This twin technique ensures consistency whilst ultimately applicable.

Adapt to Trends

Coca-Cola stays ahead of the curve by fast-adopting new social media systems and trends. Its presence on TikTok, for example, demonstrates a commitment to engaging younger audiences.

Use Data Wisely

By reading social media's overall performance, Coca-Cola refines its method to the consciousness of what works. This records-pushed method guarantees the most reliable aid allocation and content material effectiveness.

Challenges and Opportunities

Challenges

Sustaining Engagement: In a crowded virtual landscape, preserving high stages of engagement requires consistent innovation.

Managing Negative Feedback: As a worldwide emblem, Coca-Cola faces scrutiny and grievance, which have to be addressed tactfully on social media.

Opportunities

Emerging Platforms: New systems like BeReal offer opportunities for Coca-Cola to reach untapped audiences.

Sustainability Messaging: Consumers an increasing number of value manufacturers that prioritize sustainability. Coca-Cola can use social media to focus on its green initiatives.

[apcseo]

Brand Extension Strategies: Unlocking New Market Opportunities

Understanding Brand Extension

Brand extension is a marketing strategy where a company uses its existing brand name to launch a new product or enter a new market.

The goal of brand extension is to leverage the existing brand equity and customer loyalty to drive sales and increase market share.

By extending the brand into new markets, companies can capitalize on the trust and recognition they have already established with their target audience.

Understanding the key principles and considerations of brand extension is crucial for successful implementation.

Benefits of Brand Extension Strategies

Brand extension strategies offer several benefits for businesses:

- Increased brand awareness: Brand extension allows companies to reach new audiences and increase their brand visibility.

- Cost savings: Launching a new product under an existing brand can be more cost-effective compared to creating a new brand from scratch.

- Customer loyalty: By leveraging the existing brand equity, companies can tap into the trust and loyalty of their current customer base.

- Competitive advantage: Brand extension can help companies differentiate themselves from competitors and gain a competitive edge in the market.

These benefits make brand extension an attractive strategy for companies looking to expand their reach and grow their business.

Types of Brand Extension

There are different types of brand extension strategies that companies can consider:

- Product extension: This involves introducing a new product in a category that is related to the existing product line.

- Line extension: This refers to adding new variants or flavors to an existing product line.

- Category extension: This involves entering a new product category that is different from the company's existing offerings.

- Co-branding: This is a strategy where two or more brands collaborate to create a new product or service.

Choosing the right type of brand extension depends on factors such as market research, target audience, and the company's overall brand positioning.

Implementing Successful Brand Extensions

To successfully implement brand extensions, companies should follow these key steps:

- Conduct market research: Understand the market dynamics, customer preferences, and competition to identify potential opportunities for brand extension.

- Maintain brand consistency: Ensure that the new product aligns with the existing brand's values, positioning, and messaging to maintain brand integrity.

- Communicate the brand extension: Develop a clear and compelling communication strategy to introduce the new product to the target audience and build awareness.

- Monitor and adapt: Continuously monitor the performance of the brand extension and make necessary adjustments based on customer feedback and market trends.

By following these steps, companies can increase the chances of a successful brand extension and maximize the potential for growth.

Case Studies of Successful Brand Extensions

Several companies have achieved success with brand extensions. Here are a few examples:

- Apple: The tech giant extended its brand from computers to a wide range of consumer electronics, including smartphones, tablets, and wearables.

- Coca-Cola: The beverage company successfully extended its brand into different flavors and variants, as well as non-carbonated beverages.

- Nike: Known for its athletic footwear, Nike expanded its brand into apparel, accessories, and fitness equipment.

These case studies demonstrate the effectiveness of brand extension strategies in diversifying product offerings and reaching new markets.

By learning from these examples, companies can gain insights and inspiration for their own brand extension efforts.

Apppl Combine a 360-degree advertising agency in Delhi assist in brand extension strategies by conducting thorough market research to identify potential expansion opportunities. Developing strategic plans tailored to the brand's strengths, target audience, and market trends. Utilizing innovative marketing techniques, agencies facilitate the seamless integration of the brand into new markets, ensuring consistency and relevance. By leveraging existing brand equity, they enhance credibility and consumer trust in the new ventures. We also provide ongoing support, monitoring performance metrics and adapting strategies to optimize results. Through collaboration and expertise, agencies enable brands to effectively expand into new markets while maximizing growth opportunities.

This post was originally published on: Apppl Combine

[nickgerlich]

And Ye Shall Marvel

Show me an effective digital campaign, and I will show you one that has high levels of user engagement. It’s one thing to pull all the levers and be everywhere, but it is quite another when you invite people into the campaign to reach for a little more.

And that is exactly what Coca-Cola is doing with their new Marvel joint promotion. It brings two powerhouse brands together to coincide with the late-July release of yet another Marvel movie. The promo includes special cans and bottles bearing Marvel super hero images, along with scannable QR codes. Once scanned, users are whisked away to AR content to supplement and support the messaging provided on the packaging.

There’s somewhat conflicting information online about exactly how many characters will appear, and where they will appear. It looks like Coca-Cola Classic and Coke Zero will share center stage, although I did read one story implying there could be more. Also, the number of characters ranges from “more than 30” to as high as 38.

That’s a lot of opportunities for engagement!

It’s also a page from an old playbook in the beverage industry, minus the QR and AR aspects. Starting back in the 80s, beverage makers started releasing sets of cans to coincide with a cross-promotion of another brand, or to promote something for which the beverage company had an exclusive affiliation, like the Olympics. As a long-time collector of beverage industry memorabilia, I can attest to how intense things can get trying to find every one of the items in a set. Because an incomplete set is just that: Incomplete. No bueno.

The current promotion will be in more than 50 countries, and already eBay is filled with cans from across the globe. Collectors alone will probably ensure the success of the campaign, but once you factor in the casual consumer just scanning the can they happened to get at the local c-store, this has the potential to be massive in impact. Maybe.

The movie doesn’t come out for another 3 1/2 months, and already supermarket shelves are filled with the initial shipments of Classic and Zero. The cardboard 12-pack packaging reinforces the campaign, and stands out nicely on shelves. Visual appeal is high.

The campaign comes at an important time for Coca-Cola, as well as all soft drink manufacturers, because consumption is down. Per capita consumption peaked around 2000, with about 50 gallons apiece. It has dropped steadily ever since, and now sits at just under 43 gallons per person. Stir in the Ozempic craze, and it is possible that food and beverage makers selling less-than-healthy products may continue to see sales declines.

But that decline started long before silver bullet products like Ozempic were ever available, meaning that changes in consumer behavior have been ongoing. I honestly could not tell you the last time I actually sipped a soft drink, although I still buy—and drain—cans I need for my collection. Can the current promotion reverse this downward spiral? That’s a tough call, because the trend line is clear. Coca-Cola needs it. Oh, and Disney, who owns Marvel, could also use a big boost at the box office. Misery loves company perhaps?

There’s another interesting aspect at play here as well. Quick! Show me a product that used a QR code before COVID. I’ll wait. I might be waiting a while, though, because I bet you can’t think of one. But show me a product available today whose packaging doesn’t contain a QR code, and I bet you would be equally hard-pressed. They became ubiquitous during the pandemic, and marketers and consumers alike finally realized their value.

I use the word “finally” because QR codes have actually been in existence since 1994, although they did not get a bump until about 2010. It’s just that there were still too few people with smartphones then to be able to scan them, and they landed with a thud. Worse yet, you had to download a QR-reader app. At least phone manufacturers finally figured out they could build that into their native camera app, and they could be used in myriad applications.

I saw them in China in 2019 as a payment gateway in restaurants. How many of you have paid your tab with a QR code here in the States? It is starting to gain traction, and I love it, if only because I do not have to surrender my card to a total stranger, who disappears with it for five to ten minutes.

As for marketing engagement, they are the best we’ve got these days. Not too many years ago the best we could do was invite people to visit a website. That took too many steps, though. A scannable code makes it easy, and I suspect that both parties to this promo are going to be exclaiming “Marvelous” before it is all over. One can hope.

Dr “Who’s Your Super Hero?” Gerlich

Audio Blog

[squideo]

How Crusha Crushed It with The Crusha Kittens Advert

In this series, Squideo has examined the best ways to turn advertising content into gold. Now that we’ve broken down the eight key ingredients, it’s time to dive deep into some examples of stellar advertising. This week, the advert in question was picked by Squideo’s Production Manager Callum Major.

When asked why this particular advert had become his favourite of all time, Callum said: “I remember the advert from when I was younger, when I’d see it on TV all the time. It’s so whacky and bizarre! It's so bad it's good!”

The Artistocrusha

Crusha is a brand of milkshake mix, which recently started selling desserts as part of its range. It may be a surprise that Crusha dates back to 1955, when it was managed by British Sugar. The branding that you may associate with Crusha didn’t come about, however, until late 2001 when it came under the control of a British Sugar subsidiary: Silver Spoon. British Sugar, which has been owned by Associated British Foods since 1991, effectively owns all the sugar produced in the United Kingdom.

Over the next two years, Silver Spoon worked to redevelop the Crusha brand in order to appeal to a new audience. This included a new logo and the adoption of cats as the brand mascot, despite most adult cats being lactose intolerant.

Crusha in Boots

In 2003, the first advert for the revitalised Crusha was released. The mastermind behind this eye-catching advert was Joel Veitch of RealGood, a web animator and singer-song writer, who has been responsible for several high-profile pieces of work including the 2012 animated television special Uncle Wormsley’s Christmas.

The advert is a story of mixed success. Later in 2003, the same year the advert was released, Crusha became involved in a scandal when it’s owners discovered that a batch of faulty Crusha milkshakes had gone out to retailers. Instead of notifying the retailer, Tesco, British Sugar decided to send workers into the store and buy as many of the 580 affected bottles as they could. Tesco realised what was happening and removed the stock, creating a negative press story that undid some of the advert’s impact.

To add insult to injury, the advert was eventually banned from British television by Ofcom in 2004 after several people attempted to recreate the advert with real cats. One man was ultimately arrested for the mistreatment of animals. That didn’t stop Crusha putting out an additional advert by Veitch in 2008, this time with the cats in a gym. Eventually the brand moved away from the visual style of Veitch’s work, but the cat has remained a feature in all their adverts; fully animated since 2014.

Veitch’s animations were so popular in the 2000s, that after Coca Cola recreated aspects of his work – for a 2007 advert that ran in Argentina – he launched a lawsuit against the company. They eventually reached a settlement. Coca Cola had used his band’s song Ninja in a video full of kittens. Not exactly a subtle rip-off.

The Crusha King

Compared to the technical complexities that went into creating Cadbury’s Gorilla advert, which we explored earlier in this series, the process for making the Crusha Kittens advert was relatively straightforward. After all, no one had to travel across the world to find the right gorilla costume. Crusha Kittens wasn’t a major production, so why does it have such a lasting legacy? The advert regularly makes the lists of iconic British adverts and the song lives in the memories of many early noughties children.

Mental Music

The last two adverts broken down in the Advert Alchemy series, Gorilla and The Little Duckling, used existing music in their videos. Crusha Kittens, however, features an original song. It’s a short song, only four lines total, yet it has the overwhelming power of an earworm – guaranteed to make you sing “I want some Crusha” for days on end.

Since the video opens with several cats holding instruments, including an accordion, music was essential to the plot. Since the advert is aimed at children – who will convince their parents to buy the product – the song also had to be simple enough for them to memorise and Veitch definitely delivered when he composed this doozy.

Cute Cat

Even if you’re too young to remember the early days of the internet, scrolling through any social media platform in this day and age will prove this to be true: kittens are always cute. The Crusha Kittens advert predates the cat memes that society has grown to love in the 2020s, but even in 2003 it was well known that children like animals, and cats are a type of animal.

While none of the animals in the video are emphasised for cuteness (in fact some people state the cows gave them nightmares), by adding anthropomorphic features like holding instruments and wearing hats, and singing in an unexpectedly deep voice, the creators of this advert definitely understood the audience they were targeting: kids.

Ancient Animation

In a world of apps that deliver top-quality and relatively inexpensive video production tools, the Crusha Kittens advert may seem terribly outdated. Like something that was mocked up on Photoshop and Microsoft Paint. But to audiences in 2003, that was the beauty of the advert.

Crusha Kittens ran during the 4pm to 6pm timeslot, most popular with advertisers targeting a child audience. In 2003, Crusha Kittens was typically airing between Capri Sun and Nickelodeon adverts. Their competitors were producing live-action or 2D animated videos. Crusha Kittens stood out because it didn’t use this format, and it made something that could be recreated by people at home.

Content Worth Gold

What do you think? What made Crusha Kittens so successful? Watch the full advert below and let us know in the comments.

Get in touch with the Squideo team today to find out how we can improve your advertising strategy with video production, motion graphics, social media management and much more!

[gsbitworld21]

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Coca Cola is hiring! Apply now!

Are you looking for a fun and exciting job? Do you want to work for a company that is known all over the world? If so, then you should apply to Coca Cola. Coca Cola is a company that is known for its soft drinks. The company is looking for people to work in its production facilities.

If you are interested in working for Coca Cola, then you should visit the company’s website. On the website, you will find information about the job and the company. You will also be able to fill out an online application.

1. Coca Cola is now hiring!

2. Job openings range from entry-level to management positions.

3. Coca C

4. Coca Cola is now hiring!

Coca Cola is now hiring! They are looking for dedicated and passionate individuals to join their team. If you think you have what it takes, then apply now!

Coca Cola is a global company that produces and sells non-alcoholic beverages. They have been in business for over 130 years and are known for their iconic products like Coca Cola, Diet Coke, and Sprite. They are also one of the world's leading beverage companies, with a presence in over 200 countries.

Their products are enjoyed by billions of people around the world every day. And they are always looking for talented and ambitious people to join their team. So, if you think you have what it takes, then apply now!

Coca Cola is an equal opportunity employer. They are committed to diversity and inclusion, and they provide a safe and supportive environment for all employees. So, if you think you would be a good fit for their team, then apply now!

SEE MORE

[rakshasns]

Ready-to-Drink Beverages Market Expansion Strategies by Top Vendors till 2032

The Ready-to-Drink Beverages Market Trend was valued at USD 710.56 billion in 2023 and is expected to reach USD 1296.71billion by 2032 and grow at a CAGR of 6.20% over the forecast period of 2024-2032.

The Ready-to-Drink Beverages growth is estimated to be majorly driven by growing economies of Asia Pacific region. The growing demand of Ready-to-Drink Beverages from the wind energy, marine, and packaging end-use industries in China, India, Japan, and Australia is driving the growth of Ready-to-Drink Beverages in Asia Pacific region

Book Your FREE Sample Report @ https://www.snsinsider.com/sample-request/3826

Ready-to-Drink Beverages Market Expands with Growing Demand for Convenience and Health-Focused Products

The global Ready-to-Drink (RTD) Beverages Market is witnessing robust growth, driven by increasing consumer preference for convenient and on-the-go consumption options. RTD beverages, ranging from teas, coffees, and smoothies to functional and energy drinks, cater to a wide spectrum of tastes and lifestyles. The rising demand for health-focused products, such as low-sugar, plant-based, and fortified drinks, is reshaping the market landscape, appealing to a health-conscious consumer base. Additionally, the surge in demand for premium and craft beverages, along with innovative packaging solutions, is further boosting market growth, particularly in urban areas where busy lifestyles demand quick and nutritious options.

Regionally, North America and Europe are leading the market, fueled by high disposable incomes and evolving consumer preferences for functional and natural drinks. Meanwhile, the Asia-Pacific region is experiencing rapid growth, driven by urbanization, a younger demographic, and an increasing inclination toward wellness-oriented beverages. Technological advancements in beverage processing and preservation, along with eco-friendly packaging trends, are driving innovation in the sector. As consumer lifestyles continue to shift toward convenience and sustainability, the RTD beverages market is poised for sustained expansion, offering diverse options to meet global demand.

Market Overview

By Product Type

RTD Tea

TRD Coffee

Dairy products

Energy drinks

Fortified and Flavoured Water

Carbonated drinks

Other

By Distribution Channel

Convenience/Grocery Stores

Specialty Retail Stores

Supermarkets/Hypermarkets

Online Stores

Other

The major factors driving the growth of the studied are growing demand of lightweight material from automotive industry and increasing construction activities in Asia-Pacific.

Availability of substitutes for Ready-to-Drink Beverages are likely to hinder the s growth.

Potential growth in wind energy is likely to create opportunities for the in the coming years.

Asia-Pacific region is expected to dominate the and is also likely to witness highest CAGR during the forecast period.

The key players covered in this report:

Coca-Cola Company

Abbott Laboratories Inc

Bacardi Limited

Pernod Richard

Suntory Holdings Ltd

Yakult Honsha Co. Ltd

PepsiCo

Del Monte Foods Inc

Monster Beverage Corporation

Diageo PLC

Red Bull GmbH

Nestlé S.A.

Buy This Exclusive Report @ https://www.snsinsider.com/checkout/3826

Asia-Pacific Region to Dominate the

Asia-Pacific region is expected to dominate the industry. In the region, China is the largest economy, in terms of GDP. China is one of the fastest emerging economies and has become one of the biggest production houses in the world, today. The country’s manufacturing sector is one of the major contributors to the country’s economy.

China is the largest manufacturer of automobiles in the world. The country’s automotive sector has been shaping up for product evolution, with the country focusing on manufacturing products, in order to ensure fuel economy, and to minimize emissions (owing to the growing environmental concerns due to mounting pollution in the country).

Contact Us:

Akash Anand – Head of Business Development & Strategy

info@snsinsider.com

Phone: +1-415-230-0044 (US)

[marqtminds]

ATL Marketing in Hyderabad with MarqtMinds.

Discover ATL Marketing in Hyderabad with MarqtMinds

At MarqtMinds, we’re proud to be recognized as one of the best marketing companies in Hyderabad, specializing in ATL (Above The Line) marketing. Our talented team brings a wealth of experience to the table, crafting innovative strategies that truly resonate with audiences.

We offer a wide array of services, from ATL advertising examples to creative BTL (Below The Line) marketing ideas. As a leading Digital marketing agency in Hyderabad, we ensure that our approach covers all bases—whether it’s brand strategy or social media management, we’ve got you covered.

Quality is at the heart of what we do. We’re dedicated to delivering exceptional campaigns that drive results and enhance brand visibility. Our clients’ reviews consistently highlight our effectiveness in blending ATL and BTL marketing to achieve remarkable growth

Collaboration is key for us. We take the time to understand your unique challenges and goals, allowing us to create tailored campaigns that make an impact. With a focus on creativity and innovation, we ensure your marketing efforts stand out in today’s crowded marketplace.

If you’re looking for the best ATL marketing in Hyderabad, we’d love to hear from you! Contact us at 9392994861 to discuss how we can elevate your brand and transform your marketing strategy.

Why is Hyderabad So Attractive for ATL and BTL?

Hyderabad is a unique mix of modernity and tradition. You’ve got the tech hubs like HITEC City and Cyberabad, full of young, tech-savvy professionals, and you’ve got traditional markets with deep cultural roots. That makes it an ideal city for brands to deploy both ATL and BTL activities.

ATL strategies like TV ads and billboards can create widespread awareness, especially for national and international brands targeting a wide range of consumers. Think about how Coca-Cola or Samsung runs TV ads during cricket seasons or the IPL to capture a large, national audience.

But if you want to connect with people more intimately, BTL activities shine. Imagine Nike setting up pop-up stores at local malls like Forum Sujana Mall or Inorbit Mall, or Pepsi doing a street activation with local influencers at a popular spot in Banjara Hills. These activities are a direct way to engage with consumers, spark interest, and build relationships.

BTL Marketing in Hyderabad: Personalized and Localized Approaches

While ATL may get the message out, BTL activities are where brands can build loyalty and trust. And Hyderabad is a city where local engagement works wonders. Here are some great examples of BTL tactics being used effectively in the city:1.Experiential Marketing & Pop-Up Stores

Hyderabad’s shopping malls and tech hubs are perfect venues for brands to set up temporary experiences.2.Sampling and Roadshows

With a bustling professional scene in places like Gachibowli and Miyapur, brands like LUXOR by SCHNEIDER or TROO GOOD often send street teams to distribute free samples. These events help brands build relationships with consumers directly, and with Hyderabad’s wide variety of local neighborhoods, you can truly tailor campaigns to different audience segments.3.Collaborations with Local Celebrities

Hyderabad has a vibrant film industry, with stars like PRABHAS RAJU and Ram Charan enjoying huge fan followings. Brands have smartly leveraged these local influencers to drive BTL campaigns. ATL and BTL: The Power of Combining Both

In Hyderabad, many brands are starting to mix both ATL and BTL strategies to get the best of both worlds. A good example is Flipkart. During their Big Billion Days sales, they run massive TV campaigns to get the word out to millions of people. But they also organize pop-up stores and exclusive offline events to drive conversions, allowing customers to experience the products firsthand.

Hybrid campaigns work particularly well in Hyderabad because you can reach a broad audience with ATL and then target specific groups with BTL tactics. For example, KIA might launch a new car model with a national ad campaign, but then take it to the streets with test drives in neighborhoods like Jubilee Hills or Kondapur, allowing people to get a feel for the car. The Future of Marketing in Hyderabad: More Tech, More Personalization Looking ahead, Hyderabad will continue to evolve as a key city for both ATL and BTL activities. As technology becomes more integrated into marketing, we can expect a deeper blend of digital and physical experiences.1.Digital Innovation in BTL

The rise of augmented reality (AR) and virtual reality (VR) is changing how brands connect with consumers. For instance, a Samsung activation in a mall might not just offer a product demo, but an entire immersive experience using VR to show off their latest features.2.Sustainability and Social Responsibility

Younger audiences in Hyderabad are becoming increasingly conscious of sustainability. Brands that focus on eco-friendly campaigns or engage in social causes will likely gain more traction. Imagine a local brand like Tata Tea partnering with a Hyderabad NGO for a clean-up drive while running ads promoting their eco-friendly packaging.3.Hyper-Localization

With Hyderabad's cosmopolitan nature, brands will increasingly need to localize their content. This means using regional languages, collaborating with local celebrities, and focusing on cultural nuances to make their ATL and BTL strategies even more relevant to Hyderabad's diverse population.

In Conclusion: ATL & BTL in Hyderabad—A Dynamic Duo

Hyderabad is not just a city; it's a dynamic, diverse market that responds well to both ATL and BTL marketing. While traditional media can cast a wide net, BTL activities allow brands to engage more personally with consumers, building a stronger emotional connection. For businesses looking to make an impact, the future lies in blending these strategies to reach both a mass audience and a niche one. Whether it’s through TV ads, roadshows, influencer collaborations, or digital activations, Hyderabad continues to offer a fertile ground for creative and effective marketing.

www.marqtminds.com info@marqtminds.com Get in Touch : +91-8247898846 +91-9392994861

[owlispls]

It‘s Lis’ late night infodump time~

I have finished my graphic design apprenticeship in 2014. had my fair share of ad-agency work since then and finished my Bachelors this year in Mediadesign.

So as someone who had this stuff in school, it gets more fucked up than you initially think:

Let me translate a direct quote of my teach in 2011 after I asked them, why perfume ads are this weird:

„These kind of ads don‘t sell a product, contrary to what it looks like. They sell a lifestyle!“

Here is the thing: you can‘t sell the scent if you haven‘t given the opportunity to see it out in a shop. And even then it is hard, because you sniff it on these little paper strips, as soon as you find something you like you try it on your own skin and if that smells good after 30 mins you take it with you.

But how do you get the people into the shop to try it out? Definitely not by showing them a field of wild flowers underneath a swing.

You have to find a way your target group will actually wander into … the perfume aisle …

There is so much more:

So. Their marketing team will take the scent, cross it over with the (lifestyle) values of the company, find the target group (maybe even create personas) and just simply show them, what they would love to feel during an ad, in their life… what they simply wish to portrait. (Yes it is these yucky manipulative tactics)

For the people who could possibly become one of the group? They just need to remember the ad next them they are out shopping looking at the overwhelming amount of options.

„Oh that one I have seen already!“ -> goes ahead and sneeefs

„Haha look it‘s that weird ads perfume!“ -> even if it is ironic, but this person will probably take a sniff.

„Urgh this ad is just too much, fuck this!“ -> possibly takes a sniff in the next time.

That is all they do.

And you can put this to so so many more products and goods on the market:

cars – beauty shots driving into the sunset or over a bridge/mountain range/you name it, action shots showing how safe you‘ll be,

beer – sailboat is going through a storm, but you still have your beer, two people staring at the ocean with a beer in their hand having a calm conversation

drinks in general – best example coca cola: they sell you ‚community‘ and ‚if you drink coca cola you will never be left out‘

I could name so so many more. But basically: if you can‘t smell/feel/eat the ad… it‘s possible they want to give you a hint of sense of „i am special, yet have my little community!“

There is also a ton of color psychology involved. But that would just absolutely be too much to add

[blueweave8]

United States Plastic Recycling Market Outlook, Growth, Report 2023-2030

BlueWeave Consulting, a leading strategic consulting and market research firm, in its recent study, estimated United States Plastic Recycling Market size by value at USD 2.32 billion in 2023. During the forecast period between 2024 and 2030, BlueWeave expects United States Plastic Recycling Market size to expand at a CAGR of 7.9% reaching a value of USD 3.9 billion by 2030. The Plastic Recycling Market in United States is propelled by increasing concerns about plastic pollution, the environmental impact of petrochemicals, and fluctuating crude oil prices. Industries across sectors, from construction to electronics, are increasingly adopting recycled plastics, which offer a more sustainable alternative to virgin materials. Leading companies like Coca-Cola and Nestlé are incorporating recycled materials into their packaging, and investments in advanced recycling technologies are poised to further revolutionize the industry. These factors are creating lucrative opportunities for market participants as they capitalize on the growing demand for sustainable solutions.

Sample Request @ https://www.blueweaveconsulting.com/report/united-states-plastic-recycling-market/report-sample

Mechanical Recycling Process Segment Holds Larger Market Share

The mechanical recycling segment accounts for a larger share of United States Plastic Recycling Market by process, due to the effectiveness of mechanical process in reducing a company's carbon footprint. The process involves physically transforming plastic waste from residential and commercial sources into recycled polymers, preserving their molecular structure. The recycled polymers can then be used to manufacture a diverse range of new products across various industries, including automotive, textiles, electrical and electronics, packaging, and construction.

Impact of Escalating Geopolitical Tensions on United States Plastic Recycling Market

Intensifying geopolitical tensions could have a multifaceted impact on United States Plastic Recycling Market. Disruptions in international supply chains and trade barriers could curtail the availability of raw materials and recycled plastics, driving up costs and hindering access to critical recycling technologies. Moreover, strained diplomatic relations may impede global efforts to enhance recycling standards and practices. As geopolitical tensions intensify, governments may shift their focus and resources away from sustainability initiatives, potentially hindering the development of advanced recycling infrastructure and the adoption of eco-friendly practices.

Competitive Landscape

The United States Plastic Recycling Market is highly fragmented, with numerous players serving it. The key players dominating the market include Agilyx, Brightmark LLC, Plastipak Holdings, Inc., Custom Polymers, MBA Polymers Inc., Freepoint Eco-Systems LLC, Industrial Plastic Recycling Inc., KW Plastics, Seraphim Plastics, and Carbonlite Inc. The key marketing strategies the players adopt are facility expansion, product diversification, alliances, collaborations, partnerships, and acquisitions to expand their customer reach and gain a competitive edge in the overall market.

Contact Us:

BlueWeave Consulting & Research Pvt Ltd

+1 866 658 6826 | +1 425 320 4776 | +44 1865 60 0662

info@blueweaveconsulting.com

[apcseo]

Best Video Ad Campaign Agencies in India: Experts Crafting Impactful Stories

In the fast-evolving world of marketing, video advertisements have emerged as one of the most effective ways to engage consumers, communicate brand messages, and drive business growth. With the increasing consumption of video content across various platforms like YouTube, Instagram, and TikTok, the demand for compelling video ad campaigns has skyrocketed. In India, several agencies are leading the charge, creating impactful stories that resonate with audiences and elevate brands. This article highlights some of the best video ad campaign agencies in India that have proven their expertise in crafting narratives that captivate and convert.

1. The Glitch

Location: Mumbai

One of the most well-known digital agencies in India, The Glitch has been instrumental in creating some of the most innovative and memorable video ad campaigns. The agency's approach focuses on merging creativity with technology to tell engaging stories across digital and social media platforms. From brand storytelling to high-end production, The Glitch has worked with global brands like Netflix, Starbucks, and Zomato, producing content that not only grabs attention but also builds long-lasting relationships with audiences.

Notable Campaigns:

Netflix: "The Crown" Season 3 Launch

Zomato: "Woot Woot" Campaign

2. Talented

Location: Delhi & Mumbai

Talented is known for its versatility and a deep understanding of audience psychology. This agency creates videos that are not just visually stunning but are also strategically crafted to engage and convert. With a focus on digital and influencer-driven content, Talented has helped brands like Pepsi, Reliance Jio, and ITC push the boundaries of traditional advertising through interactive and shareable video content.

Notable Campaigns:

Pepsi: "Live For Now"

Reliance Jio: "India ka Tyohaar"

3. Leo Burnett India

Location: Mumbai

As a global creative agency with a strong presence in India, Leo Burnett is synonymous with iconic advertising. Their video ad campaigns focus on creating deep emotional connections with the audience, blending creativity with consumer insights. With a history of working with renowned brands such as McDonald's, Amazon, and Tata Motors, Leo Burnett India’s video campaigns have become benchmarks in the industry.

Notable Campaigns:

Tata Motors: "The Bold New SUV"

Amazon India: "The Great Indian Shopping Festival"

4. Famous Innovations

Location: Mumbai

Famous Innovations is another key player in the Indian advertising industry, known for its unique approach to storytelling. This agency specializes in creating innovative video content that challenges conventional advertising formats. Famous Innovations creates ad campaigns that are visually appealing, entertaining, and thought-provoking, making it an ideal choice for brands looking to stand out in the crowded Indian market.

Notable Campaigns:

Bajaj Allianz: "Bajali Ke Saath Ho Jaaye"

Kissan: "Kissan Purani Dosti Nayi Dosti"

5. Dentsu Webchutney

Location: Delhi & Mumbai

Dentsu Webchutney is one of India’s leading digital marketing agencies that specialize in crafting viral video ad campaigns. With an emphasis on creativity and digital-first strategies, the agency creates videos that resonate deeply with the online audience. Dentsu Webchutney’s ability to tap into pop culture and contemporary trends has made them the go-to agency for brands looking to make a bold impact in the digital space.

Notable Campaigns:

Swiggy: "Swiggy Voice"

Coca-Cola: "Share a Coke"

6. Apppl Combine

Location: Delhi

Apppl Combine is known for creating engaging and innovative campaigns that resonate with diverse audiences. They have worked with a range of brands to develop impactful video ad campaigns that not only highlight the key product features but also strike an emotional chord with consumers. One of their notable achievements was the launch of the “Best Buy Sale” campaign for Kerovit. This exclusive brand property featured four high-impact ad films and extensive digital display ads, which effectively highlighted Kerovit’s unique selling propositions. The success of this campaign helped to drive consumer interest, reinforcing Kerovit’s value proposition during seasonal promotions.

Encouraged by the success of the first phase, Apppl Combine introduced the "Gift a Bathroom" campaign in its second phase. This innovative campaign became a breakthrough property, emotionally resonating with audiences by emphasizing the concept of gifting a bathroom. The agency produced seven ad films in multiple regional languages including Hindi, Malayalam, Tamil, Telugu, Bangla, Gujarati, and Marathi. This campaign not only captured attention but also strengthened Kerovit’s position as a brand that understands the personal needs of its consumers.

Notable Campaigns:

Kerovit: “Best Buy Sale” Campaign

Kerovit: “Gift a Bathroom” Campaign

7. BBDO India

Location: Mumbai

BBDO is renowned for its ability to craft emotionally resonant stories that tug at the heartstrings of viewers. The agency's powerful video campaigns often highlight the emotional aspects of brands, delivering messages that leave a lasting impact on the audience. From multinational corporations to local brands, BBDO’s campaigns reflect high-quality production values and an innate understanding of consumer behavior.

Notable Campaigns:

PepsiCo: "Welcome to the World of Real Magic"

Airtel: "Har Ek Friend Zaroori Hota Hai"

8. Ogilvy India

Location: Mumbai & Bengaluru

Ogilvy India is a creative powerhouse with a strong legacy of creating iconic campaigns. Their video advertising approach blends storytelling, humor, and social relevance to ensure that the message is both entertaining and impactful. Ogilvy’s commitment to innovative video content is seen in their work with brands like Dove, Ford, and KFC, where they craft stories that are relatable and memorable.

Notable Campaigns:

Dove: "Real Beauty"

KFC: "Finger Lickin' Good"

9. Schbang

Location: Mumbai

Schbang is a creative agency known for its fresh and cutting-edge approach to digital marketing. Their video ad campaigns are often centered around the idea of “changing the game,” bringing new ideas and formats to the forefront. Schbang’s strength lies in its ability to produce content that appeals to the younger demographic while staying true to brand values.

Notable Campaigns:

Wink: "Smartphone with a Heart"

SodaBottleOpenerWala: "Good Old Parsi Humor"

10. Mindshare India

Location: Mumbai

Mindshare is a global media agency with a strong presence in India, known for delivering impactful video advertising that drives both brand visibility and sales. Their focus on data-driven insights helps brands create video content that speaks directly to their target audience, optimizing content for various platforms and ensuring maximum reach.

Notable Campaigns:

Unilever: "Ariel Share the Load"

Sony Entertainment Television: "The Voice India"

11. Enormous Brands

Location: Mumbai

Enormous Brands takes a distinctive approach to video marketing by combining creativity with the brand's core values. They focus on creating memorable stories that are not just aesthetically pleasing but also highly strategic, helping brands build a deep connection with their customers. Enormous Brands' work has often been recognized for its exceptional creativity and quality.

Notable Campaigns:

Chumbak: "Find Your Happy"

Asian Paints: "Har Ghar Kuch Kehta Hai"

Conclusion

India’s video ad campaign landscape is filled with creative agencies that are pushing the envelope to craft content that not only entertains but also drives business growth. From emotional storytelling to bold, unconventional approaches, these agencies have proven their ability to adapt to the ever-changing digital marketing landscape. Whether you're a global brand looking to make an impact in India or a local business aiming to expand your reach, collaborating with these leading agencies can help you create powerful video campaigns that connect with your audience and leave a lasting impression.

This post was originally published on: LinkedIn

[vidyalive]

MBA Comparison: Digital Marketing vs Marketing & Sales Management vs HR Management – Which One Should You Choose?

Digital marketing vs Marketing & Sales Management vs HR Management | Which MBA course makes a bright career?

Is an Online MBA in Digital Marketing, Marketing & Sales Management, and HR management worth it? Every student must choose the best course for their education and prepare well for a bright career. Management is the most demanding and ever-evolving field that brings a range of career opportunities for students. If you are of management background and now wants to pursue your higher studies, then you must think about MBA Marketing & Sales Management,  Online MBA in Digital Marketing and MBA in Human Resource Management courses.

These three MBA courses are ranked on top of specializations because of huge demand and career growth. Read more to know about the difference between these courses, and choose the best ones for your professional aspirations.

Top 3 MBA Specializations Currently In Demand

MBA in Digital Marketing

An MBA in Digital Marketing is a master's program that focuses on the use of era, data evaluation, and digital channels in marketing. The course covers subjects including digital marketing and marketing strategy, e-commerce, seo (SEO), social media marketing, data analytics, and digital branding.

An MBA in Digital Marketing prepares students for careers in digital marketing, such as digital marketing manager, e-trade manager, online marketing manager, and more. 

MBA in marketing, sales and management

An Online MBA in Marketing & Sales Management is a master's program that makes a speciality of marketing strategies, client behaviour, and marketing management. The course covers subjects including market research, brand management, product development, marketing, and sales management. An MBA in Marketing prepares students for careers in marketing, together with marketing manager, brand manager, product manager, and greater.

MBA in Human Resource Management

Human capital is deemed the most essential factor of a a success company. Every set-up company will constantly have a dedicated team of professionals working towards developing a skilled and trained workforce that'll sooner or later add costs to the organization. This means the job demand will usually be high, followed by  no restrict of an industry.

MBA in Digital Marketing Vs MBA in Marketing and Sales Management Vs MBA in HR Management

Here we show you comparison between MBA in Digital Marketing, MBA in Marketing and Sales Management, and Online MBA in Human resource Management, so you can choose best course.

Criteria

Digital Marketing MBA

Marketing and Sales Management MBA

HR Management MBA

Focus Area

Online marketing, social media, SEO, content marketing

Traditional marketing, sales strategies, market analysis

Recruitment, employee development, performance management

Career Opportunities

Digital Marketing Manager, SEO Specialist, Content Manager

Marketing Manager, Sales Director, Brand Manager

HR Manager, Talent Acquisition Specialist, HR Consultant

Salary Prospects

Competitive, especially in tech and e-commerce

High, particularly in FMCG, retail, and pharmaceuticals

Competitive, with growth in large corporations

Growth Potential

Rapid growth with evolving digital platforms

Steady growth with leadership opportunities

Strong growth with strategic HR roles

Ideal for

Tech-savvy individuals interested in digital trends

Individuals with strong persuasion and analytical skills

People-oriented individuals with strong interpersonal skills

Program Duration

2 years

2 years

2 years

Top Recruiting Companies

Google, Facebook, Amazon, digital agencies

P&G, Unilever, Coca-Cola, major FMCGs

Deloitte, Accenture, IBM, large corporations

Top universities for demanding MBA course

To start your educational journey in management, here we tell you the Top Universities for Online MBA in Digital Marketing, Marketing & Sales Management, and HR management.

MBA in Marketing & Sales Management

S.no.

Universities

1.         

Indian Institute Of Management (IIM)

2.       

Indian School Of Business (ISB)

3.       

Xavier School Of Management (XLRI)

4.       

Faculty Of Management Studies (FMS)

5.       

S.P Jain Institute Of Management And Research (SPJIMR)

6.       

Amity University

7.       

Manipal University, Jaipur

8.       

Uttaranchal University

9.       

Jain University

10.    

Lovely Professional University

MBA in Digital Marketing

S.no.

Universities

1.         

Symbiosis centre for management and human resource development  

2.       

Narsee Monjee institute of management studies

3.       

Amity university

4.       

Manipal University, Jaipur

5.       

Welingkar Institute of Management Development Research

6.       

Christ university

7.       

Indian Institute Of Management

8.       

Uttaranchal University

9.       

Lovely professional university

10.    

Lovely Professional University

MBA in Human Resource Management

S.No

College Name

1

Xavier Labour Relations Institute (XLRI), Jamshedpur

2

Tata Institute of Social Sciences (TISS), Mumbai

3

Management Development Institute (MDI), Gurgaon

4

Symbiosis Institute of Business Management (SIBM), Pune

5

Indian Institute of Management (IIM), Lucknow

6

Indian Institute of Management (IIM), Bangalore

7

University of Delhi - Faculty of Management Studies (FMS)

8

National Institute of Industrial Engineering (NITIE), Mumbai

9

Indian Institute of Technology (IIT), Kharagpur

10

Amity Business School, Noida

MBA in digital marketing vs MBA in Marketing & Sales Management vs MBA in Human Resource Management: Scope

MBA in Digital Marketing

 Focuses on online marketing strategies, social media management, SEO, content marketing and marketing, and data analytics. Graduates are in high demand for due to the developing importance of digital platforms, finding Job Opportunities After Online MBA in Digital Marketing in digital groups, e-commerce, and corporate digital marketing departments.

MBA in Marketing & Sales Management

Covers conventional and current marketing and marketing techniques, sales techniques, and management concepts. Graduates will get Job Opportunities After Online MBA in Marketing & Sales Management in product management, brand management, sales management, and business development throughout various industries.

MBA in Human Resource Management

 Prepares students for managing staff dynamics, recruitment, and business improvement. Graduates normally find Job Opportunities After an Online MBA in Human Resource Management as HR managers, expertise acquisition experts, and HR consultants, making sure groups correctly manage their human capital.

Conclusion

As we conclude our discussion about MBA Digital Marketing vs MBA Marketing vs MBA in Human Resource Management. Both courses are best choice for each students and working professionals to pursue online. Ultimately, it is based at the students's interests and aspirations.

Between MBA In Marketing and sales management, MBA in Digital Marketing and MBA in Human Resource Management, those courses are well known in the marketing industry. If you are interested about sales marketing, marketing, and other traditional marketing practices, an MBA in marketing & sales management will suit you!

[delivermytuneo6]

The Economic Impact of Music Festivals: Is Music the Biggest Industry in the World?

Music festivals are cultural phenomena that attract millions of attendees globally, generate billions of dollars in revenue, and create far-reaching economic ripples. Events like Coachella, Glastonbury, Tomorrowland, and Rock in Rio are more than just platforms for artistic expression—they're massive economic engines. But does the success of music festivals indicate that music is the biggest industry in the world? This article examines the multifaceted economic impact of music festivals and evaluates their role in the global economy.

The Revenue Streams of Music Festivals

Music festivals are lucrative enterprises that generate revenue from multiple streams:

Ticket Sales: Ticket sales are the primary source of revenue for most festivals. Prices can range from $50 for small events to over $1,000 for premium experiences like Coachella or VIP passes at Glastonbury. With attendance often in the hundreds of thousands, ticket sales alone can generate tens of millions of dollars.

Sponsorships and Brand Partnerships: Major brands flock to music festivals to tap into their diverse and engaged audiences. Sponsorship deals include product placements, branded stages, and exclusive activations. For instance, beverage brands like Heineken and Coca-Cola regularly sponsor festivals, contributing significant revenue.

Merchandising: Festival-branded merchandise, including apparel, accessories, and memorabilia, is another lucrative avenue. Limited-edition products often sell out quickly, creating an additional layer of profit.

Food and Beverage Sales: Food trucks, beer gardens, and gourmet pop-ups thrive at festivals. These vendors, often operating under revenue-sharing agreements, contribute substantially to the festival’s earnings.

Streaming and Broadcast Rights: As festivals embrace digital platforms, streaming rights have become a growing source of income. Platforms like YouTube and Hulu often pay millions for exclusive rights to stream major festivals, expanding their reach globally.

Economic Benefits Beyond the Festival Grounds

The economic impact of music festivals extends far beyond ticket sales and event revenues. Host cities and regions benefit significantly from the influx of visitors, creating a ripple effect that impacts local economies.

Tourism and Hospitality: Music festivals attract attendees from all over the world, boosting local tourism. Hotels, restaurants, and transportation services experience surges in demand during festival seasons. For instance, cities like Indio, California (home to Coachella), see their local economies thrive due to festival-driven tourism.

Job Creation: Festivals generate thousands of jobs, both temporary and permanent. From stagehands and sound engineers to food vendors and security personnel, a wide range of employment opportunities emerges around these events.

Infrastructure Development: In preparation for large festivals, cities often invest in infrastructure improvements, such as upgrading transportation networks and increasing public services. These developments have long-term benefits for residents.

Cultural Branding: Hosting a world-renowned festival can elevate a city’s global profile, attracting further tourism and investment. For example, Glastonbury has become synonymous with music and creativity, boosting the UK’s cultural capital.

Global Examples of Music Festival Impact

Different festivals around the world showcase the immense scale and economic influence of these events:

Coachella Valley Music and Arts Festival (USA): Coachella consistently ranks as one of the highest-grossing music festivals in the world, generating over $100 million annually. Its economic impact on the Coachella Valley exceeds $700 million per year, thanks to tourism, hospitality, and ancillary spending.

Tomorrowland (Belgium): Known for its elaborate stages and electronic music focus, Tomorrowland draws attendees from over 200 countries. The festival injects over €100 million into Belgium’s economy annually, showcasing its global reach.

Rock in Rio (Brazil): With a history spanning decades, Rock in Rio has evolved into a multi-city festival. Its economic contributions to host cities like Rio de Janeiro are profound, influencing tourism and job creation on a massive scale.

Glastonbury Festival (UK): With an attendance of over 200,000, Glastonbury significantly boosts the UK’s economy, contributing over £100 million annually. Its charity-driven model also benefits local communities and global causes.

Challenges in Sustaining the Music Festival Economy

Despite their success, music festivals face challenges that can hinder their economic impact:

High Operational Costs: The cost of organizing large-scale festivals is immense, from artist fees and stage setups to security and logistics. Many festivals operate on razor-thin profit margins.

Weather-Dependent Events: Outdoor festivals are vulnerable to weather disruptions, which can lead to financial losses and logistical complications.

Sustainability Concerns: Festivals generate significant waste and carbon emissions, prompting criticism from environmental groups. Organizers are now investing in greener practices, which can increase costs.

Market Saturation: The growing number of music festivals worldwide has led to market saturation, making it harder for new or smaller festivals to compete.

Is Music the Biggest Industry in the World?

While music festivals contribute billions of dollars to the global economy, the music industry as a whole does not rival the scale of industries like technology, finance, or healthcare. The global music industry, including streaming, live events, and recorded music, was valued at approximately $30 billion in 2023—a fraction of the $5 trillion global technology sector or the $12 trillion healthcare industry.

However, the influence of music transcends its economic size. Music festivals are cultural hubs that bring people together, foster creativity, and shape societal trends. They also support adjacent industries, such as fashion, tourism, and advertising, amplifying their indirect economic impact.

Conclusion

Music festivals are a critical component of the music industry, generating substantial revenue and providing economic benefits to host cities and regions. While music may not be the biggest industry in the world, its cultural and economic impact is undeniable. The success of festivals underscores the power of music as a unifying force that drives innovation, creativity, and commerce on a global scale. Whether or not it claims the title of the "biggest industry," music will continue to play a pivotal role in shaping the world’s economy and culture.

[shubhampawrainfinium]

Sip on Freshness: The Booming Market for Fruit and Vegetable Juices

The global fruit and vegetable juice market is experiencing steady growth, driven by increasing health-conscious consumer preferences, the rising demand for natural and organic beverages, and the expanding popularity of fruit and vegetable-based products. According to the report, the market is projected to grow at a compound annual growth rate (CAGR) of over 6% during the forecast period from 2022 to 2028.

What is a Fruit and Vegetable Juice?

The fruit and vegetable juice market encompasses a wide variety of juices, including those made from fruits like oranges, apples, and berries, as well as vegetable-based juices such as carrot, spinach, and beetroot. These juices are consumed for their nutritional benefits, including high levels of vitamins, antioxidants, and minerals, which are essential for overall health and wellness.

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Market Dynamics and Growth Drivers

Several factors are contributing to the robust growth of the global fruit and vegetable juice market:

Increasing Health and Wellness Trends: With a growing emphasis on healthy living, consumers are shifting towards beverages that are free from added sugars, preservatives, and artificial flavors. This has led to a rise in demand for 100% natural, organic, and cold-pressed juices.

Rising Awareness of Nutritional Benefits: The increasing awareness of the health benefits of fruits and vegetables, such as improved digestion, better immune function, and enhanced skin health, is driving the consumption of fruit and vegetable juices as part of daily diets.

Convenience and Ready-to-Drink Options: The growing demand for convenient, on-the-go beverages is fueling the popularity of packaged fruit and vegetable juices. Ready-to-drink juices that are easy to consume and require minimal preparation are particularly appealing to busy consumers.

Innovation in Flavors and Blends: Juice manufacturers are innovating by offering new combinations of fruit and vegetable juices to appeal to diverse consumer tastes. This includes exotic blends, functional juices (e.g., with added probiotics or vitamins), and cold-pressed options, which are seen as more nutritious.

Regional Analysis

North America: North America holds a significant share of the fruit and vegetable juice market, driven by the high demand for healthy beverages and the increasing popularity of organic products. In the U.S., consumer preference for fresh, nutrient-rich juices is growing, particularly in the organic and cold-pressed segments.

Europe: Europe is another prominent market for fruit and vegetable juices, with countries like Germany, France, and the UK leading in juice consumption. The rising trend of veganism and plant-based diets in Europe has also increased demand for plant-based juices.

Asia-Pacific: The Asia-Pacific region is expected to witness the highest growth in the coming years. With rising disposable incomes, a growing focus on health, and increasing awareness of the nutritional value of juices, countries like China, India, and Japan are becoming key markets for fruit and vegetable juices.

Latin America and the Middle East & Africa: Both regions are showing steady growth, as consumers become more health-conscious and explore a wider variety of natural beverages. In Latin America, tropical fruit juices are particularly popular, while in the Middle East, juices made from pomegranate, mango, and citrus fruits are in demand.

Competitive Landscape

The global fruit and vegetable juice market is fragmented, with several key players leading the industry. Some of the prominent companies include:

The Coca-Cola Company (Minute Maid, Simply Orange): As one of the largest beverage companies, Coca-Cola offers a wide range of fruit juices under its Minute Maid and Simply brands. It continues to focus on expanding its healthy juice offerings in response to consumer demand.

PepsiCo (Tropicana): PepsiCo is another major player with its popular Tropicana brand, which is widely recognized for its range of fruit juices and beverages. The company is continually innovating by introducing new flavors and healthier juice options.

Nestlé (Nescafé and Juicy Juice): Nestlé's strong presence in the beverage sector, particularly with its Juicy Juice line, enables the company to capitalize on the growing demand for fruit and vegetable juices. The company is also focusing on sustainability in its sourcing and packaging.

Hain Celestial Group (Earth's Best, Celestial Seasonings): Hain Celestial Group specializes in natural and organic products, offering a wide array of organic fruit juices through its brands like Earth's Best and Celestial Seasonings.

Report Overview : https://www.infiniumglobalresearch.com/reports/global-fruit-and-vegetable-juice-market

Challenges and Opportunities

While the fruit and vegetable juice market is poised for growth, several challenges remain, including:

High Sugar Content in Some Juices: Despite the natural appeal of fruit and vegetable juices, some juices on the market contain high sugar content, which could deter health-conscious consumers. The industry must address these concerns by offering low-sugar or sugar-free alternatives.

However, there are significant opportunities as well:

Increasing Demand for Functional Juices: There is a rising demand for juices with added health benefits, such as those enriched with vitamins, minerals, probiotics, and antioxidants. Manufacturers can capitalize on this trend by offering functional beverages that support immune health, digestion, and overall wellness.

Conclusion

The global fruit and vegetable juice market is set for continued growth over the forecast period, driven by increasing consumer awareness of health and wellness benefits, innovation in product offerings, and expanding market access. As consumer preferences shift toward natural, organic, and functional beverages, companies that prioritize quality, sustainability, and innovation are well-positioned to thrive in the competitive landscape. With robust growth projected across key regions, the future of the global fruit and vegetable juice market looks promising.

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XLRI Delhi NCR Achieves 100% Summer Internship Placements for 2024-2026 Batch: 604 Offers and Stipends up to ₹3.50 Lakh

The XLRI Delhi NCR Campus has successfully concluded its Summer Internship Placement process for the PGDM (BM) and PGDM (HRM) programs for the 2024-2026 batch. This year’s placement season has been a remarkable success, with 604 internship offers made to a total of 576 students. Impressively, every student received an internship offer, underscoring XLRI's strong reputation for providing excellent career opportunities to its students.

The placement process has shown consistent growth, both in terms of the number of offers and the quality of stipends offered. The average stipend for this batch stood at an impressive ₹1.67 lakh per month, while the highest stipend reached an outstanding ₹3.50 lakh per month. This signifies the growing demand for XLRI graduates in top-tier companies across various sectors.

https://cmitimes.in/jobs-updates/campus-placements/xlri-delhi-ncr-campus-summer-internship-placements-2024-batch-highest-stipend-reached-rs-3-50-lakh/

Key Highlights of XLRI Delhi NCR Summer Internship Placements 2024

Total Offers: A record 604 internship offers made by leading recruiters.

Students Participating: 576 students participated in the internship placement process, with 100% placements achieved.

Stipend Details: The average stipend offered was ₹1.67 lakh per month, while the highest stipend reached a phenomenal ₹3.50 lakh per month.

Top Recruiters: Leading companies from consulting, FMCG, BFSI, technology, and general management sectors were among the recruiters.

100% Placement Rate: Every student who participated in the placement process received an internship offer, demonstrating XLRI’s strong ties with industry leaders and its commitment to student success.

A Strong Presence of Leading Recruiters

This year’s summer internship placements saw participation from top global recruiters, affirming XLRI’s status as a sought-after institution for management talent. Companies from diverse sectors offered opportunities to students, with a special focus on consulting, finance, sales and marketing, and operations. Below are some of the notable recruiters:

Consulting

Boston Consulting Group (BCG)

Accenture Strategy

EY Parthenon

McKinsey & Company

Deloitte

The consulting sector remains a significant area of interest for XLRI students, providing them with the opportunity to work on high-level business strategy and operations management projects. Interns in consulting firms work on a wide range of problem-solving tasks, often influencing key business decisions and shaping company strategies.

FMCG

Procter & Gamble (P&G)

Hindustan Unilever (HUL)

Nestlé

Asian Paints

Coca-Cola India

FMCG companies continue to be major players in XLRI’s internship placements, offering students roles in brand management, sales, and marketing. These internships offer invaluable experience in understanding consumer behavior, managing marketing campaigns, and analyzing market trends.

BFSI (Banking, Financial Services, and Insurance)

Goldman Sachs

HSBC

Barclays

JPMorgan Chase

Mastercard

Internships in the BFSI sector provide XLRI students with hands-on experience in corporate finance, investment banking, financial analysis, and risk management. These internships serve as a launching pad for students looking to make a mark in the world of finance.

Technology & E-Commerce

Amazon

Amdocs

Atomberg

Newgen Technologies

The technology and e-commerce sectors are rapidly growing, and XLRI students have secured internships with some of the world’s leading tech companies. These internships focus on business analytics, product management, and operations, offering students the chance to be part of groundbreaking technological innovations.

General Management

Aditya Birla Group

Godrej Group

GMR Group

FedEx

XLRI’s PGDM (BM) and PGDM (HRM) students also secured roles in general management, working in areas like business development, strategy, and operations. These internships allow students to gain a holistic understanding of how organizations operate, preparing them for leadership roles in the future.

Impressive Stipends and Opportunities

The stipends offered during this year’s internship season were particularly noteworthy. The average stipend of ₹1.67 lakh per month is a clear indicator of the strong demand for XLRI students. However, the standout feature of the placement season was the highest stipend, which reached an impressive ₹3.50 lakh per month—a figure that places XLRI students on par with the best talent globally.

Such competitive stipends reflect the high value placed on XLRI graduates by leading companies. They not only recognize the academic excellence of the students but also the practical skills they bring to the table—skills honed through XLRI’s industry-oriented curriculum and hands-on learning approach.

XLRI Delhi NCR: A Hub for Industry Collaboration

The 100% placement rate and the participation of over 600 recruiters over the years clearly demonstrate XLRI Delhi NCR’s ability to connect its students with the right industry opportunities. The placements process has seen steady growth over the years, and this year, the range of roles and sectors on offer was as diverse as ever.

XLRI’s strong relationships with top companies across sectors like consulting, FMCG, BFSI, and technology continue to yield great results for its students. The internships provided by these companies offer invaluable exposure to real-world business challenges, and the students who land these roles are positioned for success when they graduate.

The fact that XLRI’s PGDM (BM) and PGDM (HRM) students secured such high-quality internships speaks volumes about the institution’s focus on industry readiness. This is why XLRI continues to be one of the most preferred business schools for recruiters seeking top-tier talent.

Conclusion: XLRI’s Summer Internship Placements – A Stepping Stone to Success

The XLRI Delhi NCR campus has proven once again that it remains one of the most prestigious and sought-after institutions for management education. With an outstanding 100% placement rate and 604 internship offers for the 2024-2026 batch, the average stipend of ₹1.67 lakh per month, and a highest stipend of ₹3.50 lakh, XLRI continues to attract top-tier recruiters from a wide range of industries.

For students looking to pursue a career in consulting, FMCG, finance, technology, or general management, XLRI offers the perfect platform to launch their careers. The internships offered are not just about gaining experience—they are a stepping stone to permanent career opportunities with some of the world’s leading organizations.

XLRI’s ability to attract such a diverse range of companies, combined with its emphasis on practical learning, ensures that students are well-equipped to take on leadership roles in their future careers. As the institution continues to build upon its strong placement record, XLRI remains at the forefront of management education in India.

Are you interested in joining XLRI Delhi NCR’s prestigious PGDM programs? Visit the official XLRI admissions page for more details about the admission process, eligibility criteria, and important deadlines

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Case Studies: Brands Successfully Utilizing User-Generated Content to Foster Engagement

User-generated content (UGC) has become a powerful tool for brands to engage with their audience, build trust, and amplify their marketing efforts. By leveraging content created by their own customers, brands can showcase authentic experiences, foster community involvement, and drive meaningful interactions. In this article, we'll explore case studies of brands that have successfully utilized user-generated content to foster engagement and achieve their marketing goals.

1. Airbnb:

Airbnb, the global online marketplace for lodging and experiences, has mastered the art of leveraging user-generated content to showcase its unique offerings and inspire travelers. Through its "Airbnb Stories" campaign, the company curates and highlights real-life stories and experiences shared by its hosts and guests. These stories range from heartwarming anecdotes to breathtaking travel adventures, providing a glimpse into the diverse and immersive experiences that Airbnb offers. By showcasing authentic user-generated content, Airbnb not only engages its audience but also builds trust and credibility by letting real users tell their own stories.

2. GoPro:

GoPro, the action camera manufacturer, has built its brand around the concept of user-generated content, with its cameras being used by adventurers, athletes, and everyday consumers to capture thrilling moments and share them with the world. Through its "Photo of the Day" and "Video of the Day" features on its website and social media channels, GoPro showcases the best user-generated content submitted by its community of users. This not only provides exposure for the content creators but also inspires others to share their own experiences and adventures with GoPro cameras. By celebrating the creativity and passion of its users, GoPro fosters a sense of community and belonging among its audience, driving engagement and brand loyalty.

3. Starbucks:

Starbucks, the multinational coffeehouse chain, has successfully incorporated user-generated content into its marketing strategy through its annual "Red Cup Contest." Each holiday season, Starbucks invites customers to share photos of their festive Starbucks red cups on social media using the hashtag #RedCupContest. The best photos are featured on Starbucks' social media channels and website, and winners receive prizes such as Starbucks gift cards. This campaign not only generates buzz and excitement around Starbucks' holiday offerings but also encourages customers to share their love for the brand and engage with it on social media. By tapping into the creativity and enthusiasm of its customers, Starbucks creates a sense of community and connection that extends beyond its physical locations.

4. Coca-Cola:

Coca-Cola, the global beverage giant, has long been known for its iconic marketing campaigns that celebrate moments of joy and togetherness. In recent years, Coca-Cola has embraced user-generated content as part of its marketing strategy, particularly through its "Share a Coke" campaign. Specifically, the campaign encourages customers to personalize Coca-Cola bottles with their names or the names of loved ones and share photos of themselves enjoying a Coke on social media. By leveraging user-generated content, Coca-Cola not only creates personalized experiences for its customers but also fosters a sense of belonging and connection to the brand. The campaign has been highly successful in driving engagement and generating buzz around Coca-Cola products.

Conclusion:

Moreover, these case studies demonstrate the power of user-generated content in fostering engagement and building brand loyalty. Additionally, by tapping into the creativity, passion, and authenticity of their own customers, brands can create compelling marketing campaigns that resonate with their audience on a deeper level. Whether it's showcasing real-life stories, celebrating moments of adventure and joy, or encouraging creativity and self-expression, user-generated content has the ability to captivate audiences, spark conversations, and drive meaningful interactions. As brands continue to harness the potential of user-generated content, they will undoubtedly find new ways to engage with their audience and achieve their marketing objectives in the digital age.