#coca cola product range

[stevebattle]

"Automation" and friends (1979), by Bill Tolar, Fantasy Factory division, Creative Systems Group Inc., Atlanta, GA. Bill Tolar and Tom Zaken treat us to a surreal tour of the Creative Systems robot factory in episode 1513 of Mister Rogers' Neighbourhood, "Robots & Remotes" (1983).

"Three years ago Bill Tolar and his management/engineering team at Creative Systems Group Inc. in Atlanta produced a cylindrical object with a domed head and dangling arms that ran on a car battery. As soon as Tolar and his team added a two-way wireless radio, they were in the promotional robot business, with a product that resembled R2D2 – the charismatic beeping robot of Star Wars fame.

Since then, the company, which designs and manufactures imaginative interiors for retail stores, has sold 350 remote-controlled robots at prices ranging from $6,000 to $15,000. Although he has competitors, Tolar, 33, claims his company's Fantasy Factory division, with 1981 sales of $700,000, is "the largest promotional robot factory in the world." Coca-Cola has bought about 250 of the robots for its bottlers to use in mall appearances and similar events. Other customers include Arby's Inc., Kimberly-Clark Corp., and the National Pecan Marketing Council.

The robots are intended to create goodwill by chatting spontaneously with the clientele at trade shows, grand openings, supermarkets, hospitals, and sporting events. Such friendliness, Tolar claims, helps to circumvent the barrier people usually erect between themselves and corporate advertising. "The general public likes to think the robot is real," he says.

Creative Systems was an outgrowth of several earlier Tolar ventures. In high school he and a friend formed T&R Odd Jobs, a sign-painting and custom furniture business. As an engineering student at Georgia Tech, he joined his older brother to form Spatial Effects, a company that built lighting equipment for nightclubs."

– Chatty Robot Sparked Design Firm's Success, Inc.com, April 1, 1982.

[thesinglesjukebox]

NEWJEANS - "HOW SWEET"

Breaking up: it's like sugar sometimes...

[6.69]

Rachel Saywitz: NewJeans has found a comfortable home in the production of DJ and electro-trot producer 250, whose musical style has become so singular that I'd start putting him up there with some of the other K-pop producing greats like Brave Brothers, the late Shinsadong Tiger, or Sweetune. His method continues to work well on "How Sweet": adding a little shimmering twist to American club genres (Miami bass in this case), seamless transitions from section to section, and the light vocal touch of every girl's vocals. But, as with the greats, I sense a slight loss of luster with the constant repetition. How many underground genres is 250 going to fish out of the Western world's murky waters to can up and ship out with a shiny new label? The catches are going to dry up eventually. [7]

Kayla Beardslee: NewJeans’ early singles smashed, bringing them ridiculous and unprecedented success for a first-year K-pop rookie group, because they delivered masterfully crafted pop songs in deceptively simple packaging. "Hype Boy" plows through enough memorable hooks for an entire album in a minute and a half, yet sounds so breezy and youthfully optimistic that the music doesn’t feel like work at all. Beneath the soft swells and whispers of "Ditto" is an instrumental that has a beautifully subtle touch with intimacy and a topline that stays in constant motion even as it tantalizingly holds itself back. In comparison, “How Sweet” is more of an underachieving graduate of the Tortured Poets school of songwriting. In each section of the song, they pick one melody with a limited dynamic range, hammer it into the ground, then tick the box and move on. For a Coca-Cola ad, it’s pretty flat.  [5]

Mark Sinker: Chirpy song about how breaking up with u is great and also v easy bcz u suck and I never liked u! Happily the real-world backdrop (MASSIVE INDUSTRY DRAMA pitting label against manager) cannot possibly ground this as a metaphor. The delivery turns the tale of the change from oops non-allegory into smilingly blank-faced stonewall. [7]

Iain Mew: They stretch simplicity as a virtue further than ever, relying almost entirely on immaculate floaty vibes. The almost is crucial, though; the "...now that I'm without you" kicker adds just enough bitterness to keep this from  feeling completely blank. [8]

Joshua Minsoo Kim: "How Sweet" is one of the most powerful kiss-offs we've had in years because it treats the end of a relationship as something so effortless, so natural, "like biting an apple." Even when lines are acerbic ("toxic lover, you're no better"), they are delivered with the exact amount of lift needed to signal both disgust and nonchalance. NewJeans do not care about this ex anymore, and they wield their restraint with grace; this is living well as the best revenge, and the song is potent because it feels like mist on a hot summer day. Producer 250 has always known how to excavate the potential of a minimalist pop song, and he's found an especially strong avenue here with the skeleton of an Atlanta bass track. The regional style (and specifically the Ghost Town DJ's track "My Boo") has had a large impact on K-pop since "Body Party" got big, but 250 makes it a more congenial affair: the hi-hats are low in the mix, the handclaps have more pop than the kick, and it all feels muted so the bubbly synth melodies and percussion—the latter approximating the "Triggerman" sample used in bounce classics—can flutter about. "How Sweet" is the most everyday that NewJeans has sounded, and it's all the more biting for it. [7]

Ian Mathers: It's devastating enough to get a "I'm doing better without you" message delivered with such nonchalant cool, but to make it a bop too? Really drives the implied "I probably didn't care that much in the first place" home, ouch. [8]

Jacob Sujin Kuppermann: A very NewJeansian take on the break up-come down song; it's a harder feeling to make sound giddy, but they pull it off here. The fragments jutting out from the sing-talk ("like biting an apple"; "no drama, it's good karma"; "little demon in my storyline" most of all) are thrilling and deranged, the kind of phrases that become involuntary mantras and mutterings when you make your way out of something all-consuming and are faced with the shock of the new. Most of the writing about NewJeans centers on their musical trappings, but the Miami bass riffs here are more perfunctory than their prior dalliances with drum-n-bass and Jersey club. That's not to say that it's a bad song — that bassline itself, rubbery and grooving, is gorgeous — but that it shares less with the perfect grooves that "OMG" and "Ditto" than first appears. [9]

Oliver Maier: Unusual for NewJeans both in that it is kind of a retread (think "OMG" 2: Not As Good) and that the performances are really quite listless. The thing about girl groups from anywhere in the world is that their songs tend to implode the moment it sounds like they aren't having fun. [5]

Jonathan Bradley: There's not the great shock of the new provided by genre experiments like "Super Shy" or "Ditto," but the R&B-lite of "How Sweet" gets some extra mileage from burbling percussion runs and photon-light electro textures. Switching between English and Korean lines in the hook is smart songwriting as well as smart globalization; it adds variation to a melody that threatens to run out of ideas after a mere three-and-a-half minutes.  [6]

Michael Hong: Initially put off by how weary the vocals sound -- NewJeans have always been low-key, but they've never sounded so spent. But it starts making sense when you consider that NewJeans are just as much about the experience of sharing these milestones as they are living them. Backed by a laser show of synths, "How Sweet" is about convincing yourself that you're okay after a heartbreak and proving it to your friends. This exhaustion makes the sharper moments more effective: the wistfulness of "it's like biting an apple" longs harder, and the snarky "I'll see you out" that closes the track is a truly satisfying line read. With every chorus, the bitter tartness lessens and the the sweetness pops brighter. [7]

Alfred Soto: The relaxed sensuality is what I wanted from this week's Tinashe track. The melodies are sticky and sweet. [7]

Nortey Dowuona: The drum programming is a bouncy, yet flimsy kick snare pattern full of glittery lasers and clinking closed hi-hats. At first, it overwhelms you, with the rising hit arriving every four bars and doubling during the post chorus, but once you pay attention to the looping, ghostly synth melody, you feel toward a handhold in the wind. [6]

Isabel Cole: I get so excited by the aliens-attacking space-laser sounds at the beginning, and then it all mellows out to make room for an uninspiring vocal line delivered uninspiringly. Things perk up a little in the chorus (I remain a sucker for handclaps!), but unfortunately the actual melody continues to be the worst part of the song, to the extent that I think I'd prefer an instrumental version. [5]

Katherine St. Asaph: The melody on the verses sounds like something off PinkPantheress's Heaven Knows, which is some real influencer-becomes-influenced ouroboros shit. But "How Sweet" settles into a chorus that's undeniably itself, frenetic but small: kind of like "Let the Music Play" recreated by one of those miniscule Helmacron ships from Animorphs in tiny zaps and little plinks. And I do mean "settles": there's less fizz in the pop than there could have been, and NewJeans' vocals range from effortless to affectless, unbothered to unengaging. [6]

TA Inskeep: I'm absolutely here for NewJeans giving us a little bit of ecstasy. If this kicks off a revival of second-wave freestyle, I'll be very happy. (Someone call Sabrina Carpenter to the white courtesy phone, stat!) [8]

Wayne Weizhen Zhang: “How Sweet” is the most subdued and pedestrian newjeans have sounded. The beeps and blorps and percussion taste sweet, but the vocals are bitter and dull. But when the production has so many dynamic flourishes, and the meta-narrative around the group is so interesting, the score floor is high.  [6]

[Read, comment and vote on The Singles Jukebox]

[digitaldetoxworld]

Coca-Cola Case Study: Social Media Strategy

 Coca-Cola Case Study

Coca-Cola, one of the maximum recognizable brands in the world, has long been a pacesetter in innovative advertising marketing, and branding. In the virtual age, Coca-Cola's social media strategy has played an important position in keeping its worldwide dominance. By leveraging a combination of creativity, target audience engagement, and facts-driven insights, the organization has successfully navigated the complexities of modern-day social structures. This case takes a look at explores Coca-Cola’s technique for social media, highlighting key techniques, campaigns, and classes found out.

Overview of Coca-Cola’s Social Media Presence

Coca-Cola operates on almost every important social media platform, such as Facebook, Instagram, Twitter, YouTube, LinkedIn, and TikTok. With thousands and thousands of followers throughout those systems, the organization specializes in engaging audiences through content material that is amusing, relatable, and reflective of its emblem values: happiness, togetherness, and refreshment.

The logo’s international attain is complemented through localized content material strategies tailor-made to precise areas and cultures, ensuring relevance and resonance with various audiences.

Key Elements of Coca-Cola’s Social Media Strategy

 Emotional Storytelling

Coca-Cola has a grasp of storytelling, and its social media content frequently evokes emotions like pleasure, nostalgia, and connection. This method aligns with the logo’s overarching message of making satisfied moments.

Example: The "Share a Coke" marketing campaign leveraged emotional storytelling by encouraging people to hook up with friends and loved ones through personalized Coke bottles. This marketing campaign generated sizeable person-generated content on social media, as clients shared pix of bottles with their names or those of their friends.

 Consistent Branding

Coca-Cola’s social media content is unmistakably on-logo. The use of the long-lasting purple-and-white color scheme, the acquainted logo, and the conventional contour bottle guarantees that posts are right away recognizable.

Visual Elements: Whether it’s a picture on Instagram or a video on TikTok, Coca-Cola keeps a cohesive aesthetic across all systems, reinforcing brand identity.

User-Generated Content (UGC)

Coca-Cola actively encourages lovers to participate in its campaigns by way of creating and sharing their very own content material. UGC now not only most effective will increase engagement but additionally fosters an experience of network and authenticity.

Example: During the "Taste the Feeling" marketing campaign, Coca-Cola invited customers to share their glad moments with a Coke. The business enterprise highlighted selected posts on its reputable channels, celebrating the creativity of its fanatics.

 Influencer Partnerships

Coca-Cola collaborates with influencers, celebrities, and content material creators to enlarge its attain and appeal to more youthful demographics. By operating with personalities who align with its emblem values, the employer ensures credibility and relevance.

Example: On Instagram and TikTok, Coca-Cola has partnered with lifestyle and health influencers to promote its low-sugar and food plan product strains.

Data-Driven Insights

Coca-Cola makes use of social media analytics to recognize target audience behavior and options. By tracking metrics including engagement fees, click-on-thru fees, and sentiment analysis, the organization refines its content strategy to maximize effect.

Local Adaptation: Data insights additionally guide Coca-Cola’s local campaigns, making sure they resonate with local audiences. For example, holiday campaigns in Latin America frequently feature culturally specific elements that range from those in Europe or Asia.

Multi-Platform Strategy

Coca-Cola tailors its content for every social media platform, leveraging its precise strengths:

Facebook: Long-form storytelling and network-constructing.

Instagram: Visual storytelling with first-rate photos and short movies.

Twitter: Real-time updates and customer interaction.

YouTube: Long-shape video campaigns and in the back of-the-scenes content.

TikTok: Trend-driven and playful content focused on Gen Z.

Notable Campaigns on Social Media

 Share a Coke

The "Share a Coke" marketing campaign is considered one of Coca-Cola’s maximum successful social media initiatives. By changing its brand with famous names on Coke bottles, the organization created a fantastically personal and interactive enjoyment.

Social Media Integration: Coca-Cola encouraged enthusiasts to share pix in their personalized bottles on systems like Instagram and Twitter using the hashtag #ShareaCoke. This brought about an explosion of UGC, with thousands and thousands of posts shared globally.

Impact: The marketing campaign boosted sales and social media engagement, solidifying Coca-Cola’s popularity as an emblem that brings people together.

Happiness Campaign

Coca-Cola’s "Open Happiness" marketing campaign targeted on spreading positivity. The brand used social media to percentage uplifting tales, inspiring prices, and feel-excellent motion pictures.

Example: On YouTube, Coca-Cola shared heartwarming advertisements providing random acts of kindness, including a vending device that disbursed free Cokes when humans hugged it.

Social Engagement: The campaign encouraged lovers to proportion their very own "happy moments" the use of the hashtag #OpenHappiness.

FIFA World Cup Campaigns

Coca-Cola has been a protracted-time sponsor of the FIFA World Cup, and it leverages this affiliation closely on social media.

Engagement Tactics: During World Cup seasons, Coca-Cola shares football-themed content material, engages enthusiasts with predictions and trivialities, and runs contests.

Example: The #TasteTheFeeling marketing campaign for the duration of the 2018 World Cup featured videos of fanatics celebrating goals whilst drinking Coke, connecting the excitement of the occasion with the brand.

 TikTok Challenges

Coca-Cola has embraced TikTok’s trend-pushed tradition with the aid of launching challenges that encourage creativity and participation.

Example: The #MakeItHappy mission invited users to create movies showing how they flip negative conditions into high-quality ones, aligning with Coca-Cola’s subject of spreading pleasure.

Results: The task garnered thousands and thousands of views and bolstered Coca-Cola’s relevance amongst younger audiences.

Lessons Learned from Coca-Cola’s Social Media Strategy

 Authenticity Matters

Coca-Cola’s success on social media stems from its capacity to connect authentically with audiences. Whether through storytelling or UGC, the emblem continually promises content that feels authentic and relatable.

Engage, Don’t Just Broadcast

Rather than virtually pushing promotional content, Coca-Cola actively engages with its followers. This involves replying to comments, resharing user posts, and growing interactive campaigns.

Leverage Global and Local Strategies

Coca-Cola balances its worldwide logo message with localized campaigns that resonate with precise cultures. This twin technique ensures consistency whilst ultimately applicable.

Adapt to Trends

Coca-Cola stays ahead of the curve by fast-adopting new social media systems and trends. Its presence on TikTok, for example, demonstrates a commitment to engaging younger audiences.

Use Data Wisely

By reading social media's overall performance, Coca-Cola refines its method to the consciousness of what works. This records-pushed method guarantees the most reliable aid allocation and content material effectiveness.

Challenges and Opportunities

Challenges

Sustaining Engagement: In a crowded virtual landscape, preserving high stages of engagement requires consistent innovation.

Managing Negative Feedback: As a worldwide emblem, Coca-Cola faces scrutiny and grievance, which have to be addressed tactfully on social media.

Opportunities

Emerging Platforms: New systems like BeReal offer opportunities for Coca-Cola to reach untapped audiences.

Sustainability Messaging: Consumers an increasing number of value manufacturers that prioritize sustainability. Coca-Cola can use social media to focus on its green initiatives.

[apcseo]

Best Video Ad Campaign Agencies in India: Experts Crafting Impactful Stories

In the fast-evolving world of marketing, video advertisements have emerged as one of the most effective ways to engage consumers, communicate brand messages, and drive business growth. With the increasing consumption of video content across various platforms like YouTube, Instagram, and TikTok, the demand for compelling video ad campaigns has skyrocketed. In India, several agencies are leading the charge, creating impactful stories that resonate with audiences and elevate brands. This article highlights some of the best video ad campaign agencies in India that have proven their expertise in crafting narratives that captivate and convert.

1. The Glitch

Location: Mumbai

One of the most well-known digital agencies in India, The Glitch has been instrumental in creating some of the most innovative and memorable video ad campaigns. The agency's approach focuses on merging creativity with technology to tell engaging stories across digital and social media platforms. From brand storytelling to high-end production, The Glitch has worked with global brands like Netflix, Starbucks, and Zomato, producing content that not only grabs attention but also builds long-lasting relationships with audiences.

Notable Campaigns:

Netflix: "The Crown" Season 3 Launch

Zomato: "Woot Woot" Campaign

2. Talented

Location: Delhi & Mumbai

Talented is known for its versatility and a deep understanding of audience psychology. This agency creates videos that are not just visually stunning but are also strategically crafted to engage and convert. With a focus on digital and influencer-driven content, Talented has helped brands like Pepsi, Reliance Jio, and ITC push the boundaries of traditional advertising through interactive and shareable video content.

Notable Campaigns:

Pepsi: "Live For Now"

Reliance Jio: "India ka Tyohaar"

3. Leo Burnett India

Location: Mumbai

As a global creative agency with a strong presence in India, Leo Burnett is synonymous with iconic advertising. Their video ad campaigns focus on creating deep emotional connections with the audience, blending creativity with consumer insights. With a history of working with renowned brands such as McDonald's, Amazon, and Tata Motors, Leo Burnett India’s video campaigns have become benchmarks in the industry.

Notable Campaigns:

Tata Motors: "The Bold New SUV"

Amazon India: "The Great Indian Shopping Festival"

4. Famous Innovations

Location: Mumbai

Famous Innovations is another key player in the Indian advertising industry, known for its unique approach to storytelling. This agency specializes in creating innovative video content that challenges conventional advertising formats. Famous Innovations creates ad campaigns that are visually appealing, entertaining, and thought-provoking, making it an ideal choice for brands looking to stand out in the crowded Indian market.

Notable Campaigns:

Bajaj Allianz: "Bajali Ke Saath Ho Jaaye"

Kissan: "Kissan Purani Dosti Nayi Dosti"

5. Dentsu Webchutney

Location: Delhi & Mumbai

Dentsu Webchutney is one of India’s leading digital marketing agencies that specialize in crafting viral video ad campaigns. With an emphasis on creativity and digital-first strategies, the agency creates videos that resonate deeply with the online audience. Dentsu Webchutney’s ability to tap into pop culture and contemporary trends has made them the go-to agency for brands looking to make a bold impact in the digital space.

Notable Campaigns:

Swiggy: "Swiggy Voice"

Coca-Cola: "Share a Coke"

6. Apppl Combine

Location: Delhi

Apppl Combine is known for creating engaging and innovative campaigns that resonate with diverse audiences. They have worked with a range of brands to develop impactful video ad campaigns that not only highlight the key product features but also strike an emotional chord with consumers. One of their notable achievements was the launch of the “Best Buy Sale” campaign for Kerovit. This exclusive brand property featured four high-impact ad films and extensive digital display ads, which effectively highlighted Kerovit’s unique selling propositions. The success of this campaign helped to drive consumer interest, reinforcing Kerovit’s value proposition during seasonal promotions.

Encouraged by the success of the first phase, Apppl Combine introduced the "Gift a Bathroom" campaign in its second phase. This innovative campaign became a breakthrough property, emotionally resonating with audiences by emphasizing the concept of gifting a bathroom. The agency produced seven ad films in multiple regional languages including Hindi, Malayalam, Tamil, Telugu, Bangla, Gujarati, and Marathi. This campaign not only captured attention but also strengthened Kerovit’s position as a brand that understands the personal needs of its consumers.

Notable Campaigns:

Kerovit: “Best Buy Sale” Campaign

Kerovit: “Gift a Bathroom” Campaign

7. BBDO India

Location: Mumbai

BBDO is renowned for its ability to craft emotionally resonant stories that tug at the heartstrings of viewers. The agency's powerful video campaigns often highlight the emotional aspects of brands, delivering messages that leave a lasting impact on the audience. From multinational corporations to local brands, BBDO’s campaigns reflect high-quality production values and an innate understanding of consumer behavior.

Notable Campaigns:

PepsiCo: "Welcome to the World of Real Magic"

Airtel: "Har Ek Friend Zaroori Hota Hai"

8. Ogilvy India

Location: Mumbai & Bengaluru

Ogilvy India is a creative powerhouse with a strong legacy of creating iconic campaigns. Their video advertising approach blends storytelling, humor, and social relevance to ensure that the message is both entertaining and impactful. Ogilvy’s commitment to innovative video content is seen in their work with brands like Dove, Ford, and KFC, where they craft stories that are relatable and memorable.

Notable Campaigns:

Dove: "Real Beauty"

KFC: "Finger Lickin' Good"

9. Schbang

Location: Mumbai

Schbang is a creative agency known for its fresh and cutting-edge approach to digital marketing. Their video ad campaigns are often centered around the idea of “changing the game,” bringing new ideas and formats to the forefront. Schbang’s strength lies in its ability to produce content that appeals to the younger demographic while staying true to brand values.

Notable Campaigns:

Wink: "Smartphone with a Heart"

SodaBottleOpenerWala: "Good Old Parsi Humor"

10. Mindshare India

Location: Mumbai

Mindshare is a global media agency with a strong presence in India, known for delivering impactful video advertising that drives both brand visibility and sales. Their focus on data-driven insights helps brands create video content that speaks directly to their target audience, optimizing content for various platforms and ensuring maximum reach.

Notable Campaigns:

Unilever: "Ariel Share the Load"

Sony Entertainment Television: "The Voice India"

11. Enormous Brands

Location: Mumbai

Enormous Brands takes a distinctive approach to video marketing by combining creativity with the brand's core values. They focus on creating memorable stories that are not just aesthetically pleasing but also highly strategic, helping brands build a deep connection with their customers. Enormous Brands' work has often been recognized for its exceptional creativity and quality.

Notable Campaigns:

Chumbak: "Find Your Happy"

Asian Paints: "Har Ghar Kuch Kehta Hai"

Conclusion

India’s video ad campaign landscape is filled with creative agencies that are pushing the envelope to craft content that not only entertains but also drives business growth. From emotional storytelling to bold, unconventional approaches, these agencies have proven their ability to adapt to the ever-changing digital marketing landscape. Whether you're a global brand looking to make an impact in India or a local business aiming to expand your reach, collaborating with these leading agencies can help you create powerful video campaigns that connect with your audience and leave a lasting impression.

This post was originally published on: LinkedIn

[nickgerlich]

And Ye Shall Marvel

Show me an effective digital campaign, and I will show you one that has high levels of user engagement. It’s one thing to pull all the levers and be everywhere, but it is quite another when you invite people into the campaign to reach for a little more.

And that is exactly what Coca-Cola is doing with their new Marvel joint promotion. It brings two powerhouse brands together to coincide with the late-July release of yet another Marvel movie. The promo includes special cans and bottles bearing Marvel super hero images, along with scannable QR codes. Once scanned, users are whisked away to AR content to supplement and support the messaging provided on the packaging.

There’s somewhat conflicting information online about exactly how many characters will appear, and where they will appear. It looks like Coca-Cola Classic and Coke Zero will share center stage, although I did read one story implying there could be more. Also, the number of characters ranges from “more than 30” to as high as 38.

That’s a lot of opportunities for engagement!

It’s also a page from an old playbook in the beverage industry, minus the QR and AR aspects. Starting back in the 80s, beverage makers started releasing sets of cans to coincide with a cross-promotion of another brand, or to promote something for which the beverage company had an exclusive affiliation, like the Olympics. As a long-time collector of beverage industry memorabilia, I can attest to how intense things can get trying to find every one of the items in a set. Because an incomplete set is just that: Incomplete. No bueno.

The current promotion will be in more than 50 countries, and already eBay is filled with cans from across the globe. Collectors alone will probably ensure the success of the campaign, but once you factor in the casual consumer just scanning the can they happened to get at the local c-store, this has the potential to be massive in impact. Maybe.

The movie doesn’t come out for another 3 1/2 months, and already supermarket shelves are filled with the initial shipments of Classic and Zero. The cardboard 12-pack packaging reinforces the campaign, and stands out nicely on shelves. Visual appeal is high.

The campaign comes at an important time for Coca-Cola, as well as all soft drink manufacturers, because consumption is down. Per capita consumption peaked around 2000, with about 50 gallons apiece. It has dropped steadily ever since, and now sits at just under 43 gallons per person. Stir in the Ozempic craze, and it is possible that food and beverage makers selling less-than-healthy products may continue to see sales declines.

But that decline started long before silver bullet products like Ozempic were ever available, meaning that changes in consumer behavior have been ongoing. I honestly could not tell you the last time I actually sipped a soft drink, although I still buy—and drain—cans I need for my collection. Can the current promotion reverse this downward spiral? That’s a tough call, because the trend line is clear. Coca-Cola needs it. Oh, and Disney, who owns Marvel, could also use a big boost at the box office. Misery loves company perhaps?

There’s another interesting aspect at play here as well. Quick! Show me a product that used a QR code before COVID. I’ll wait. I might be waiting a while, though, because I bet you can’t think of one. But show me a product available today whose packaging doesn’t contain a QR code, and I bet you would be equally hard-pressed. They became ubiquitous during the pandemic, and marketers and consumers alike finally realized their value.

I use the word “finally” because QR codes have actually been in existence since 1994, although they did not get a bump until about 2010. It’s just that there were still too few people with smartphones then to be able to scan them, and they landed with a thud. Worse yet, you had to download a QR-reader app. At least phone manufacturers finally figured out they could build that into their native camera app, and they could be used in myriad applications.

I saw them in China in 2019 as a payment gateway in restaurants. How many of you have paid your tab with a QR code here in the States? It is starting to gain traction, and I love it, if only because I do not have to surrender my card to a total stranger, who disappears with it for five to ten minutes.

As for marketing engagement, they are the best we’ve got these days. Not too many years ago the best we could do was invite people to visit a website. That took too many steps, though. A scannable code makes it easy, and I suspect that both parties to this promo are going to be exclaiming “Marvelous” before it is all over. One can hope.

Dr “Who’s Your Super Hero?” Gerlich

Audio Blog

[squideo]

How Crusha Crushed It with The Crusha Kittens Advert

In this series, Squideo has examined the best ways to turn advertising content into gold. Now that we’ve broken down the eight key ingredients, it’s time to dive deep into some examples of stellar advertising. This week, the advert in question was picked by Squideo’s Production Manager Callum Major.

When asked why this particular advert had become his favourite of all time, Callum said: “I remember the advert from when I was younger, when I’d see it on TV all the time. It’s so whacky and bizarre! It's so bad it's good!”

The Artistocrusha

Crusha is a brand of milkshake mix, which recently started selling desserts as part of its range. It may be a surprise that Crusha dates back to 1955, when it was managed by British Sugar. The branding that you may associate with Crusha didn’t come about, however, until late 2001 when it came under the control of a British Sugar subsidiary: Silver Spoon. British Sugar, which has been owned by Associated British Foods since 1991, effectively owns all the sugar produced in the United Kingdom.

Over the next two years, Silver Spoon worked to redevelop the Crusha brand in order to appeal to a new audience. This included a new logo and the adoption of cats as the brand mascot, despite most adult cats being lactose intolerant.

Crusha in Boots

In 2003, the first advert for the revitalised Crusha was released. The mastermind behind this eye-catching advert was Joel Veitch of RealGood, a web animator and singer-song writer, who has been responsible for several high-profile pieces of work including the 2012 animated television special Uncle Wormsley’s Christmas.

The advert is a story of mixed success. Later in 2003, the same year the advert was released, Crusha became involved in a scandal when it’s owners discovered that a batch of faulty Crusha milkshakes had gone out to retailers. Instead of notifying the retailer, Tesco, British Sugar decided to send workers into the store and buy as many of the 580 affected bottles as they could. Tesco realised what was happening and removed the stock, creating a negative press story that undid some of the advert’s impact.

To add insult to injury, the advert was eventually banned from British television by Ofcom in 2004 after several people attempted to recreate the advert with real cats. One man was ultimately arrested for the mistreatment of animals. That didn’t stop Crusha putting out an additional advert by Veitch in 2008, this time with the cats in a gym. Eventually the brand moved away from the visual style of Veitch’s work, but the cat has remained a feature in all their adverts; fully animated since 2014.

Veitch’s animations were so popular in the 2000s, that after Coca Cola recreated aspects of his work – for a 2007 advert that ran in Argentina – he launched a lawsuit against the company. They eventually reached a settlement. Coca Cola had used his band’s song Ninja in a video full of kittens. Not exactly a subtle rip-off.

The Crusha King

Compared to the technical complexities that went into creating Cadbury’s Gorilla advert, which we explored earlier in this series, the process for making the Crusha Kittens advert was relatively straightforward. After all, no one had to travel across the world to find the right gorilla costume. Crusha Kittens wasn’t a major production, so why does it have such a lasting legacy? The advert regularly makes the lists of iconic British adverts and the song lives in the memories of many early noughties children.

Mental Music

The last two adverts broken down in the Advert Alchemy series, Gorilla and The Little Duckling, used existing music in their videos. Crusha Kittens, however, features an original song. It’s a short song, only four lines total, yet it has the overwhelming power of an earworm – guaranteed to make you sing “I want some Crusha” for days on end.

Since the video opens with several cats holding instruments, including an accordion, music was essential to the plot. Since the advert is aimed at children – who will convince their parents to buy the product – the song also had to be simple enough for them to memorise and Veitch definitely delivered when he composed this doozy.

Cute Cat

Even if you’re too young to remember the early days of the internet, scrolling through any social media platform in this day and age will prove this to be true: kittens are always cute. The Crusha Kittens advert predates the cat memes that society has grown to love in the 2020s, but even in 2003 it was well known that children like animals, and cats are a type of animal.

While none of the animals in the video are emphasised for cuteness (in fact some people state the cows gave them nightmares), by adding anthropomorphic features like holding instruments and wearing hats, and singing in an unexpectedly deep voice, the creators of this advert definitely understood the audience they were targeting: kids.

Ancient Animation

In a world of apps that deliver top-quality and relatively inexpensive video production tools, the Crusha Kittens advert may seem terribly outdated. Like something that was mocked up on Photoshop and Microsoft Paint. But to audiences in 2003, that was the beauty of the advert.

Crusha Kittens ran during the 4pm to 6pm timeslot, most popular with advertisers targeting a child audience. In 2003, Crusha Kittens was typically airing between Capri Sun and Nickelodeon adverts. Their competitors were producing live-action or 2D animated videos. Crusha Kittens stood out because it didn’t use this format, and it made something that could be recreated by people at home.

Content Worth Gold

What do you think? What made Crusha Kittens so successful? Watch the full advert below and let us know in the comments.

Get in touch with the Squideo team today to find out how we can improve your advertising strategy with video production, motion graphics, social media management and much more!

[gsbitworld21]

MORE

Coca Cola is hiring! Apply now!

Are you looking for a fun and exciting job? Do you want to work for a company that is known all over the world? If so, then you should apply to Coca Cola. Coca Cola is a company that is known for its soft drinks. The company is looking for people to work in its production facilities.

If you are interested in working for Coca Cola, then you should visit the company’s website. On the website, you will find information about the job and the company. You will also be able to fill out an online application.

1. Coca Cola is now hiring!

2. Job openings range from entry-level to management positions.

3. Coca C

4. Coca Cola is now hiring!

Coca Cola is now hiring! They are looking for dedicated and passionate individuals to join their team. If you think you have what it takes, then apply now!

Coca Cola is a global company that produces and sells non-alcoholic beverages. They have been in business for over 130 years and are known for their iconic products like Coca Cola, Diet Coke, and Sprite. They are also one of the world's leading beverage companies, with a presence in over 200 countries.

Their products are enjoyed by billions of people around the world every day. And they are always looking for talented and ambitious people to join their team. So, if you think you have what it takes, then apply now!

Coca Cola is an equal opportunity employer. They are committed to diversity and inclusion, and they provide a safe and supportive environment for all employees. So, if you think you would be a good fit for their team, then apply now!

SEE MORE

[saratreasureorbit]

What is FMCG? Its Characteristics and Type

We regularly use FMCG products in our kitchen, bathroom, and even for toilet hygiene. Have you ever wondered what exactly these products are and their types? If you don’t know about it, you have come to the right place. In this post, we explain the essence of FMCG products, including their characteristics and important types. Let’s get started here!

What is FMCG?

FMCG, or fast-moving consumer goods, are items that you can purchase at relatively low prices. These products include food items, beverages, toiletries, cosmetics, etc. Generally, the demand for FMCG products is high due to their use in our daily routines. For example, biscuits, instant noodles, cola, juice, toothpaste, soap, lipstick, foundation, and others.

Fast-moving consumer goods (FMCG) are very useful and make our daily lives easier. The producers of these products are known as FMCG companies. Worldwide multinational companies like Nestle, Procter & Gamble (P&G), Unilever, PepsiCo, Coca-Cola Company, and others are examples of such companies. They manufacture their FMCG products in bulk and distribute them to small and large businesses.

What are FMCG characteristics?

FMCG products come with many features due to their versatility and large collection. Today, there are more than hundreds of domestic and global FMCG distributor that manufacture products. Let's talk about the key features of FMCG products in this section:

Long-Lasting Quality 

FMCG products are both durable and non-durable items. Durable products last for at least 3 years. They are also known as slow-moving consumer goods. Examples of durable consumer goods are batteries, detergents, shampoo bottles, toothbrushes, household cleaning tools, and others.

On the other hand, some non-durable quality goods have a minimal shelf life, as they come with a shelf life of 6 months to a year. However, in some cases, food items like beverages need to be consumed immediately. Examples of non-durable products are packaged food items, milk packets, soap bars, shampoo sachets, disposable tissues, and others.

Regularly Bought 

A key characteristic of FMCG products is that they are purchased frequently. Fast-moving consumer goods, ranging from food items to personal care essentials, are frequently purchased for their convenience and value, making daily life easier.

Wide Range of Choices 

Today there are more than hundreds of FMCG companies in the world. There are many products available in a single FMCG category. For example, there are many brands of chocolates like Milka Chocolate, Mars Chocolate, and Toblerone. This makes it convenient for customers to buy these items because they have many options.

Readily Accessible 

FMCG products are the products that you can find in almost every supermarket, hypermarket, grocery store, acme shop, and even local shop. These are easily available to consumers due to the huge demand for these items. This is the primary advantage of these products, and consumers can find them easily.

Affordable Pricing 

Last but not least, FMCG products are cheaper in their prices. FMCG manufacturers produce their products in large quantities, and hence the price of these items is comparatively low. The shelf life of these products also makes them cheaper. 

Types of FMCGs

If you visit the store, you will find a wide variety of fast-moving consumer goods there. Today, we have a huge demand for these products, which makes them one of the most sought-after solutions in the market. Here we have listed different types of FMCG products available in the market:

Foods and Beverages 

Food and beverages are products that play an important role in our diet. These items include many food items that we can find in local stores and supermarkets as well. Snacks, soft drinks, packaged food, and more are examples of such FMCG products.

These products are in high demand and are promoted daily. Food and beverages include confectionery items, spreads, snacks, milk powder, beverages, and more. Some of the popular brands of food and beverages are Oro, Mars, Skippy, Lotus, Nutella, Takis, Doritos, Pringles, Ovaltine, Coca-Cola, Nescafe, etc.

Personal Care and Hygiene

Personal care and hygiene are products that are purchased to maintain and improve people's overall health. These products can be used to enhance beauty and health and, from a hygiene point of view, by using these items, we can improve the quality of personal care and hygiene. Personal care and hygiene items include skin care, hair care, cosmetics, body care, and much more. These brands are Neutrogena, Cetaphil, Head & Shoulders, Dettol, Lux, and many more.

Household Cleaning and Care 

Household cleaning and care are products and solutions that help maintain hygiene and cleanliness. They keep the home and living space organized. Some of the important household cleaning and care products are surface cleaners, disinfectants, floor care, laundry care, air fresheners, dishwashing, and others. These products aim to clean and improve the overall look of kitchens, bathrooms, and toilets. The top brands of household cleaning and care are Cif, Mr. Clean, Lysol, Dettol, Swiffer, Downy, Oxi Clean, Air Wick, Fairy, Clorox, and others.

Health and Wellness

Health and fitness are products that are used to enhance your physical and mental health. They naturally support your immune system and make the environment around you safe and healthy. People in the market also use these products for better sleep by natural means. The popular brands of health and fitness are Nestle, Horlicks, Cetaphil, and others. By using these products, you can enhance your physical and mental performance and reduce the stress and anxiety of the users. These products can be easily found in e-commerce stores, supermarkets, and local shops.

Closing Thoughts

The demand for FMCG products significantly influences people's lifestyles, cultures, and celebrations, making them an integral part of daily life. These items are widely available and demand solutions that help you meet your day-to-day needs. Around the world, many FMCG companies manufacture these products and sell them to small and large wholesalers. FMCG distributors also act as middlemen for the export and import of these products from manufacturers to consumers. We hope this guide will help you learn about the essence of fast-moving consumer goods and how important they are for businesses and consumers.

[amandacooperkf]

There’s climbing the corporate ladder rapidly,...

There’s climbing the corporate ladder rapidly, and then there’s what Jack Stahl did. By the age of 36, he was the chief financial officer at Coca-Cola, at the time the world’s 44th-largest firm. By 42, he was leading the company’s largest division. By 47, he was the company’s president and chief operating officer. When he switched firms in 2001, becoming CEO of cosmetics company Revlon, he became one of the few people who have led two iconic consumer-products firms before the age of 50. In a wide-ranging chat, Stahl joins Korn Ferry's Kevin Cashman shared insights on how much leadership in the corner office has changed—and how much it hasn’t—and the role that networking can play. https://krnfy.bz/3Bsk8Xn

There’s climbing the corporate ladder rapidly,...

There's climbing the corporate ladder rapidly, and then there's what Jack Stahl did. By the age of 36, he was the chief financial officer at Coca-Cola, at the time the world's 44th-largest firm. By 42, he was leading the company's largest division. By 47, he was the company's president and chief operating officer. When he switched firms in 2001, becoming CEO of cosmetics company Revlon, he became one of the few people who have led two iconic consumer-products firms before the age of 50. In a wide-ranging chat, Stahl joins Korn Ferry's Kevin Cashman shared insights on how much leadership in the corner office has changed-and how much it hasn't-and the role that networking can play. https://krnfy.bz/3Bsk8Xn

Korn Ferry Connect

[owlispls]

It‘s Lis’ late night infodump time~

I have finished my graphic design apprenticeship in 2014. had my fair share of ad-agency work since then and finished my Bachelors this year in Mediadesign.

So as someone who had this stuff in school, it gets more fucked up than you initially think:

Let me translate a direct quote of my teach in 2011 after I asked them, why perfume ads are this weird:

„These kind of ads don‘t sell a product, contrary to what it looks like. They sell a lifestyle!“

Here is the thing: you can‘t sell the scent if you haven‘t given the opportunity to see it out in a shop. And even then it is hard, because you sniff it on these little paper strips, as soon as you find something you like you try it on your own skin and if that smells good after 30 mins you take it with you.

But how do you get the people into the shop to try it out? Definitely not by showing them a field of wild flowers underneath a swing.

You have to find a way your target group will actually wander into … the perfume aisle …

There is so much more:

So. Their marketing team will take the scent, cross it over with the (lifestyle) values of the company, find the target group (maybe even create personas) and just simply show them, what they would love to feel during an ad, in their life… what they simply wish to portrait. (Yes it is these yucky manipulative tactics)

For the people who could possibly become one of the group? They just need to remember the ad next them they are out shopping looking at the overwhelming amount of options.

„Oh that one I have seen already!“ -> goes ahead and sneeefs

„Haha look it‘s that weird ads perfume!“ -> even if it is ironic, but this person will probably take a sniff.

„Urgh this ad is just too much, fuck this!“ -> possibly takes a sniff in the next time.

That is all they do.

And you can put this to so so many more products and goods on the market:

cars – beauty shots driving into the sunset or over a bridge/mountain range/you name it, action shots showing how safe you‘ll be,

beer – sailboat is going through a storm, but you still have your beer, two people staring at the ocean with a beer in their hand having a calm conversation

drinks in general – best example coca cola: they sell you ‚community‘ and ‚if you drink coca cola you will never be left out‘

I could name so so many more. But basically: if you can‘t smell/feel/eat the ad… it‘s possible they want to give you a hint of sense of „i am special, yet have my little community!“

There is also a ton of color psychology involved. But that would just absolutely be too much to add

[sharadhaskillacademycbe]

Sharadha Skill Academy’s Guide to Mastering the 4 Ps of Marketing

The 4 Ps of Marketing: how to build a winning strategy. Concepts in the marketing world are the same 4 Ps: product, price, place, and promotion. All these “Ps” are responsible for business outlining its strategies while striving for the success in attracting and retaining customers. Whether you are launching a new product or revising an existing marketing plan, understanding and applying the 4 Ps can be the key to success. Learn to Sharadha Skill Academy how to build strategies that work!

1. Product: The Core Offering

The first “P,” Product, is what you sell — physical, service, or digital. This is the heart of your marketing effort. If your product doesn’t meet the needs and desires of your target audience, no marketing will ever make it successful.

What to Consider:

Features and Benefits: What is unique about your product? What problems will it solve for the customer? For example, an iPhone by Apple is not a phone, but a lifestyle product that is very seamless to other devices from the company, targeting those who would seek quality and convenience.

Quality and Design: How does your product stand out in terms of quality and design? Tesla, for example, doesn’t just sell electric cars — they offer cutting-edge technology, luxury design, and environmental consciousness all wrapped in one package.

Variety: A product’s variety can influence customer choices. A brand like Coca-Cola provides different beverage options, catering to various preferences — diet, sugar-free, flavored, and classic.

Learn how Sharadha Skill Academy refines product offerings to your audience’s needs and stays up-to-date in the market’s trends.

2. Price: Setting the Right Price

The second “P,” Price, indicates how much you are charging for your product or service. A right price becomes essential because it has a direct correlation with your revenue and with the perception in the market as well.

Things to Consider

Cost-plus pricing adds a markup on top of the cost of production to arrive at a price. In contrast, value-based pricing depends on what a customer is willing to pay based on the value being perceived. An example would be the Louis Vuitton brand. High-end brands can command very high prices simply due to brand equity, but a product such as Coca-Cola uses cost-plus pricing.

Competitive Pricing: You also have to observe the price at which your competitors charge. When Samsung and Apple come up with a new smartphone, they keep watching each other to get into a competitive range.

Discounts and Offers: You can change your price according to the seasonality of the sale, promotion, or customer loyalty. Amazon often applies discounts and flash sales to gain maximum sales before the holidays.

Learn from Sharadha Skill Academy how to develop competitive pricing strategies that fit the value of your product and the prevailing conditions in the marketplace.

3. Place: Getting Your Product to the Right Audience

The third “P” is Place. Place describes how your product gets to the consumer. It has to do with making sure that your product is where and when customers want it.

What to Keep in Mind:

Distribution Channels: They could either be direct -through your stores or website-or indirect- through third party retailers or wholesalers. An example of Nike using a combination of both, the former direct-to-consumer e-commerce and retail stores, while using large retail partnerships like Foot Locker.

Online vs. Offline Sales: In today’s world, a strong online presence is essential. Businesses like Amazon thrive on digital sales, while brands like Whole Foods (owned by Amazon) successfully use physical stores to connect with customers.

Global Reach: If your product has international appeal, consider how you’ll distribute it globally. Apple, for instance, ensures its products are available worldwide, both online and through physical retail stores.

Learn at Sharadha Skill Academy how to create good distribution channels in order to reach the wider market.

4. Promotion: Communicating the Value

The final “P,” Promotion, is comprised of all those activities that communicate the value of your product to the prospective buyers. It means getting the target market aware of your product and letting them understand why it should be bought.

What to Consider:

Advertising: this includes traditional, such as broadcasting and print and digital advertising across social media platforms, search, and influencer marketing. For example, Nike successfully advertised by employing athletes and highly emotive consumer narratives.

Public Relations and Events: Building Relations with the press and organizing a series of activities to create hype for the brands. Apple takes pride in launch events for high-profile products such as the newest iPhone, giving much media buzz and consumer curiosity.

Sales Promotion and Discount Deals: Promos, contests, or special deal offers for quick sales. When it comes to retail, selling brands like H&M will mostly have seasonal campaigns to attract discount-conscious shoppers.

Learn how to create a compelling promotional strategy at Sharadha Skill Academy that drives customer engagement and conversions.

Real-World Examples of the 4 Ps in Action

Apple is an example of how the 4 Ps blend together in harmony. Its product, iPhone, is at the highest end of quality, thereby positioned as a luxury item, and pricings are at premium levels. This company would sell its products through its retail stores or website, with very few others selling it, hence controlling the presentation of the product. Their promotional efforts — advertisements, celebrity, and launch events — would mirror the premium positioning of the product.

Coca-Cola: Another successful example of applying the 4 Ps is Coca-Cola. The product is very recognizable and attracts a broad audience. The company’s pricing is competitive, thus allowing it to reach a mass-market audience. The company distributes its beverages across the globe using a mix of direct and third-party retail channels. Promotional campaigns such as “Share a Coke” connect customers emotionally and help build brand loyalty.

Changing the 4 Ps According to Market Conditions

The 4 Ps need an adjustment with changing market conditions. Companies can lower their prices during a recession to attract cost-sensitive consumers or alter distribution with more emphases on e-commerce rather than physical stores. A luxury brand can raise the exclusivity of their product offering by limiting availability or raising prices to convey quality.

Conclusion

The 4 Ps of marketing — Product, Price, Place, and Promotion — are interdependent elements forming the foundation of any successful marketing strategy. It helps businesses understand how they interconnect and adjusts them according to market dynamics, thus helping in building a strong, customer-centric brand. Companies can build a cohesive strategy for both short-term success and long-term growth by carefully crafting each element of the 4 Ps.

Learn to Sharadha Skill Academy: Unlock Your Marketing Potential

At Sharadha Skill Academy, we train the candidate with overall comprehensive programs on Sales & Marketing, Digital Marketing, and Business Strategy. Learn how to apply the 4 Ps of marketing and develop successful strategies that drive growth and innovation in the business world to different people at Sharadha Skill Academy.

Our experts will help you understand the complex issues of marketing and sales with practical skills required to succeed in today’s challenging environment. From starting your career to enhancing your skills, Sharadha Skill Academy is designed to equip you for success.

Contact us for further details or admission to one of our programs

Call: +91 73977 88918 / 917 915

Visit: www.sharadhaskillacademy.org

Learn to Sharadha Skill Academy and change your marketing career today !

[apcseo]

Brand Extension Strategies: Unlocking New Market Opportunities

Understanding Brand Extension

Brand extension is a marketing strategy where a company uses its existing brand name to launch a new product or enter a new market.

The goal of brand extension is to leverage the existing brand equity and customer loyalty to drive sales and increase market share.

By extending the brand into new markets, companies can capitalize on the trust and recognition they have already established with their target audience.

Understanding the key principles and considerations of brand extension is crucial for successful implementation.

Benefits of Brand Extension Strategies

Brand extension strategies offer several benefits for businesses:

- Increased brand awareness: Brand extension allows companies to reach new audiences and increase their brand visibility.

- Cost savings: Launching a new product under an existing brand can be more cost-effective compared to creating a new brand from scratch.

- Customer loyalty: By leveraging the existing brand equity, companies can tap into the trust and loyalty of their current customer base.

- Competitive advantage: Brand extension can help companies differentiate themselves from competitors and gain a competitive edge in the market.

These benefits make brand extension an attractive strategy for companies looking to expand their reach and grow their business.

Types of Brand Extension

There are different types of brand extension strategies that companies can consider:

- Product extension: This involves introducing a new product in a category that is related to the existing product line.

- Line extension: This refers to adding new variants or flavors to an existing product line.

- Category extension: This involves entering a new product category that is different from the company's existing offerings.

- Co-branding: This is a strategy where two or more brands collaborate to create a new product or service.

Choosing the right type of brand extension depends on factors such as market research, target audience, and the company's overall brand positioning.

Implementing Successful Brand Extensions

To successfully implement brand extensions, companies should follow these key steps:

- Conduct market research: Understand the market dynamics, customer preferences, and competition to identify potential opportunities for brand extension.

- Maintain brand consistency: Ensure that the new product aligns with the existing brand's values, positioning, and messaging to maintain brand integrity.

- Communicate the brand extension: Develop a clear and compelling communication strategy to introduce the new product to the target audience and build awareness.

- Monitor and adapt: Continuously monitor the performance of the brand extension and make necessary adjustments based on customer feedback and market trends.

By following these steps, companies can increase the chances of a successful brand extension and maximize the potential for growth.

Case Studies of Successful Brand Extensions

Several companies have achieved success with brand extensions. Here are a few examples:

- Apple: The tech giant extended its brand from computers to a wide range of consumer electronics, including smartphones, tablets, and wearables.

- Coca-Cola: The beverage company successfully extended its brand into different flavors and variants, as well as non-carbonated beverages.

- Nike: Known for its athletic footwear, Nike expanded its brand into apparel, accessories, and fitness equipment.

These case studies demonstrate the effectiveness of brand extension strategies in diversifying product offerings and reaching new markets.

By learning from these examples, companies can gain insights and inspiration for their own brand extension efforts.

Apppl Combine a 360-degree advertising agency in Delhi assist in brand extension strategies by conducting thorough market research to identify potential expansion opportunities. Developing strategic plans tailored to the brand's strengths, target audience, and market trends. Utilizing innovative marketing techniques, agencies facilitate the seamless integration of the brand into new markets, ensuring consistency and relevance. By leveraging existing brand equity, they enhance credibility and consumer trust in the new ventures. We also provide ongoing support, monitoring performance metrics and adapting strategies to optimize results. Through collaboration and expertise, agencies enable brands to effectively expand into new markets while maximizing growth opportunities.

This post was originally published on: Apppl Combine

[joboffer1]

Coca-Cola

"🚨 Exciting Job Opportunities at Coca-Cola Company! 🚨 Looking to grow your career with a global brand? Join us on February 1, 2025, in Tampa, Florida, for an exclusive hiring event!

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Maintenance Technician II

Quality Control Technician

Production Supervisor

Logistics & Supply Chain Coordinator

And many more!

💰 Pay Range: $40-$60/hour (based on qualifications).

📍 Location: Coca-Cola Company, 701 57th Street East, Tampa, FL 33619, USA

🌐 For full details and to apply, visit: https://sites.google.com/view/coca-colacompanybuildyourcaree/home?authuser=2

📧 Have questions? Email us at shirleyknight655@gmail.com

👉 Don’t miss this opportunity to elevate your career! Apply now and join Coca-Cola's dynamic team!"

[willyskristina]

Rigid Plastic Packaging Market

Rigid Plastic Packaging Market Size, Share, Trends: Amcor plc Leads

Shift Towards Sustainable and Recyclable Packaging Solutions

Market Overview:

The rigid plastic packaging market is expected to develop at a CAGR of 4.8% between 2024 and 2031. The market's worth is predicted to increase from XX USD in 2024 to YY USD by 2031. Asia-Pacific now dominates the industry, with China making a significant contribution. Key metrics include production capacity, recycling rates, and technological improvements in packaging materials. The rigid plastic packaging market is growing steadily, owing to rising demand from a variety of end-use industries, including food and beverage and pharmaceuticals. The material's durability, cost-effectiveness, and adaptability in packaging applications all help to drive market growth. However, rising environmental concerns and limits on plastic use are forcing the sector to prioritise sustainable and recyclable alternatives.

DOWNLOAD FREE SAMPLE

Market Trends:

The rigid plastic packaging sector is experiencing a dramatic shift towards sustainable and recyclable packaging options. Increased environmental awareness, severe legislation, and shifting consumer tastes are all driving this transition. Manufacturers are investing in R&D to produce environmentally friendly alternatives and increase the recyclability of existing items. One noticeable trend is the increased usage of recycled PET (rPET) in packaging. Major beverage firms have agreed to use a high percentage of recycled content in their packaging. For example, Coca-Cola plans to use at least 50% recycled material in their packaging by 2030. Similarly, PepsiCo has committed to increasing recycled content in its plastic packaging to 25% by 2025.

Market Segmentation:

PET (Polyethylene Terephthalate) is the main material in the rigid plastic packaging sector, with a large market share. Its supremacy is due to its diverse qualities, which include clarity, strength, and barrier performance, making it suitable for a wide range of packaging applications, particularly in the food and beverage and personal care industries. PET has experienced significant development in recent years, thanks to its extensive use in beverage bottles, food containers, and personal care packaging. According to industry sources, PET accounts for 30–35% of the global rigid plastic packaging market, and this figure is likely to rise further in the future years.

Market Key Players:

The rigid plastic packaging market is highly competitive, with major players focusing on technological innovation and strategic alliances. Key companies such as Amcor plc, Berry Global Group, Inc., ALPLA Group, Sealed Air Corporation, Silgan Holdings Inc., Sonoco Products Company, Plastipak Holdings, Inc., Graham Packaging Company, Greiner Packaging International GmbH, RPC Group plc (now part of Berry Global Group), Pactiv LLC, Klöckner Pentaplast Group, Coveris Holdings S.A., Consolidated Container Company, and Winpak Ltd. dominate the market.

Contact Us:

Name: Hari Krishna

Email us: hari.krishna@aurorawaveintellects.com

Website: https://aurorawaveintellects.com/

[adwhisperer]

Top 10 Carousel Ads Examples to Boost Your Marketing Campaigns

In the ever-evolving world of digital marketing, businesses need to continuously adapt their strategies to stand out. One powerful tool that marketers have at their disposal is carousel ads. These ads allow users to swipe through multiple images or videos within a single ad unit, creating an interactive and engaging experience. Carousel ads are ideal for showcasing products, telling a brand story, or highlighting multiple features of a single offering.

In this article, we’ll explore top 10 carousel ads examples that have proven effective in boosting engagement, driving sales, and enhancing brand visibility. These real-life examples can inspire your next marketing campaign and help you unlock the full potential of carousel ads.

Nike – “The Power of Sport”

Nike is renowned for its innovative and visually captivating ads. One standout example is their carousel ad campaign, “The Power of Sport,” which uses multiple images to tell the story of athletes overcoming adversity. The carousel format was perfect for showing a range of athletes, each demonstrating the empowerment that sports provide. 

Amazon – Product Showcases

Amazon has mastered the art of carousel ads, particularly for showcasing its vast product range. A prime example is their use of carousel ads to highlight featured items like electronics, fashion, or home goods. Each slide focuses on a different product, showcasing multiple angles or key features. These ads are targeted to users based on their browsing behavior, offering personalized product recommendations.

Airbnb – Travel Destinations

Airbnb’s carousel ads often feature a series of travel destinations or unique properties available for rent. With each image showcasing a different location or experience, they use vibrant photos to entice potential customers. The carousel ads examples format allows Airbnb to promote a diverse range of properties, from luxury homes to unique getaways, appealing to different types of travelers.

Spotify – “Your Playlist, Your Sound”

Spotify’s carousel ad campaign focuses on personalized playlists for users, showing them a range of custom-curated music options based on their listening history. Each carousel slide features a different playlist or music genre, encouraging users to explore new music and discover more. 

H&M – Fashion Collections

H&M effectively uses carousel ads to showcase its latest fashion collections. The brand highlights multiple outfits in a single ad, allowing customers to swipe through different clothing options. Each image features a different piece from a collection, often styled together, providing inspiration for users to create their own outfits. 

Tesla – Vehicle Features

Tesla’s carousel ads offer a deep dive into the features of their electric cars. Each slide of the ad highlights a specific feature, such as autopilot capabilities, the car’s interior design, and its advanced technology. By breaking down each feature into separate slides, Tesla makes it easier for potential customers to digest the information and see the benefits of owning a Tesla.

Coca-Cola – “Share a Coke” Campaign

Coca-Cola's "Share a Coke" campaign utilized carousel ads to showcase personalized Coke bottles. Each ad featured bottles with popular names or custom phrases, encouraging customers to find a bottle with their own name or that of a friend. The brand featured various bottles with popular names or special phrases printed on them. 

Sephora – Beauty Product Tutorials

Sephora leverages carousel ads to highlight beauty tutorials, promoting makeup and skincare products. Each slide guides users through a step-by-step tutorial, with the final slide showcasing the recommended products. However, with the rise of ad fraud, it’s important to be cautious of fake ad impressions or clicks that can distort campaign performance and undermine trust in the effectiveness of such ads. 

L’Oréal – Before and After Transformations

L’Oréal’s carousel ads often highlight before-and-after transformations, showcasing the effectiveness of their beauty products. By using a series of images, they demonstrate how their skincare or makeup products can dramatically improve the appearance of the user. 

McDonald’s – Meal Combos

McDonald’s carousel ads promote different meal combos, with each slide showcasing a different option. They often include mouth-watering images of their food, combined with special promotions or discounts. The carousel format allows McDonald’s to feature several combo meals or new menu items, making it easier for customers to make a decision.

You can also watch: How To Search Native Ads Using PowerAdSpy: A Step-by-Step Guide

Conclusion: Why Carousel Ads Work

Carousel ads are an effective way to engage your audience, highlight multiple features or products, and tell a compelling story. Whether you're showcasing products, services, or behind-the-scenes content, the carousel format encourages interaction and can lead to higher conversion rates. The key takeaway from the carousel ads examples above is the power of personalization, storytelling, and showcasing multiple offerings in a single ad unit.

[marketsndata]

Japan Bottled Water Market Analysis 2031

Japan Bottled Water Market presents a compelling landscape marked by a confluence of factors that drive its growth and evolution. The rapid expansion of the market can be attributed to the flourishing tourism sector and a growing awareness among consumers regarding its health advantages. Furthermore, the market’s growth is propelled by the introduction of numerous bottled water brands that provide a range of flavors and appealing packaging.

The market size was estimated at USD 4.7 billion in FY2023 and is anticipated to reach USD 6.7 billion by FY2031, witnessing a CAGR of 4.6% during the forecast period FY2024-2031. An additional factor propelling the market is the robust representation of both global and domestic brands, providing consumers with a diverse range of options to cater to various preferences and requirements. Innovations in packaging, such as eco-friendly and biodegradable options, are also attracting environmentally conscious consumers. Japan’s unique geographical landscape, prone to natural disasters, including earthquakes and tsunamis, has led to a heightened awareness of emergency preparedness. As a result, there is a growing trend to stockpile bottled water for emergencies, further boosting the market. The flourishing tourism sector in the country significantly contributes to the demand for bottled water. Tourists frequently opt for bottled water as a precautionary measure, given the unfamiliarity with the quality of local tap water, thereby boosting its demand. The development of unique flavours and types of bottled water catering specifically to tourists, further drives sales.

Besides this, technological advancements in water purification and bottling processes ensure a high standard of water quality and safety. The increased trust in these processes has led to consumer confidence in bottled water products, bolstering the market’s growth. In alignment with this, stringent government regulations and industry standards in Japan ensure the quality and safety of bottled water. This fosters trust among consumers and stimulates growth in the market. Moreover, Japan’s widespread distribution channels, including convenience stores, supermarkets, and vending machines, guarantee convenient access to bottled water for consumers nationwide. This accessibility profoundly influences market demand. Factors such as technological advancements and inventive marketing strategies also propel the market.

Upsurge in Advertising and Marketing Expenditure Propelling the Market Growth

Japan Bottled Water Market is experiencing accelerated growth, primarily fuelled by a notable upsurge in advertising and marketing expenditure. Key industry players, including giants like Suntory Holdings Limited and Coca-Cola Bottlers Japan Holdings Inc., strategically invest in promotional activities to enhance brand visibility and consumer engagement. This heightened focus on marketing initiatives drives product awareness and influences purchasing decisions. As consumer preferences evolve, the industry’s dynamic response through increased advertising spending positions it for sustained growth, solidifying bottled water’s status as a preferred beverage choice in the Japanese market.

In November 2022, Asahi Group Holdings, Ltd., a leading Japanese beer brewer, introduced warmed-up mineral water named Oishi Mizu Tennensui Sayu. Though lacking unique flavours, the hot beverage aimed to provide consumers with a caffeine-free option for body warmth. The drink was heated to around 50°C to 60°C, claimed by Asahi as the “optimum temperature for hot water”.

Rising Health Consciousness Driving the Demand for Mineral Water

In Japan, tap water is known for its safety and is considered suitable for direct consumption, making the daily purchase of bottled water unnecessary for many. Despite this, there is a noticeable uptrend in the sales of bottled mineral water. This rise can be attributed to an increasing consciousness about health among the population, prompting a growing number of individuals to opt for bottled mineral water as a choice for hydration, even in a nation where tap water is considered reliably safe. The surge in health awareness has become a significant factor influencing the preferences and purchasing behaviours of consumers in Japan. In August 2022, Kosme, a health and beauty products group with offices in Jakarta and Surabaya, introduced a new bottled mineral water named Jiwater in Indonesia and Japan. Jiwater was produced utilizing cutting-edge mineral water processing technology from Japan, ensuring a pH level between 7.5 and 8, considered optimal for maintaining good health.

Market Growth Being Restrained by Pollution Caused by Disposable Plastic Bottles

The market faces a pressing issue with environmental pollution stemming from the widespread use of single-use plastic bottles. The market’s reliance on these bottles has contributed significantly to plastic pollution, raising environmental concerns. The annual production of plastic bottles in Japan has surged significantly, reaching an astonishing 23.2 billion from 14 billion in 2004. Despite the nation’s advanced recycling technology, roughly 2.6 billion bottles are either incinerated, disposed in landfills, or end up in waterways and oceans each year. Recognizing this environmental impact, there is a growing call for sustainable packaging alternatives and eco-friendly initiatives within the industry. As awareness about environmental conservation increases among consumers, the market is witnessing a shift towards sustainable practices, with the industry under pressure to adopt eco-friendly alternatives and reduce its ecological footprint. This shift is not only crucial for environmental sustainability but also aligns with changing consumer expectations for responsible and environmentally conscious products.

Impact of COVID-19

The COVID-19 pandemic initially disrupted the Japan Bottled Water Market, causing shifts in consumer habits and supply chain interruptions. With lockdowns impacting on-the-go lifestyles, demand was temporarily dipped, especially in certain channels. However, as health consciousness surged, bottled water became a safe hydration option. Trusted brands emphasizing purity flourished, and e-commerce saw a notable uptick in sales due to contactless shopping preferences. Despite short-term challenges, the market showcased resilience, adapting to changing consumer needs and leveraging online platforms. The pandemic underscored the importance of bottled water, aligning with heightened health and safety priorities.

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Japan Bottled Water Market: Report Scope

“Japan Bottled Water Market Assessment, Opportunities, and Forecast, FY2017-FY2031F”, is a comprehensive report by Markets and Data, providing in-depth analysis and assessment of the current scenario of the bottled water market in Japan, industry dynamics and opportunities, and forecasts (FY2024-FY2031). Additionally, the report profiles the leading players in the industry mentioning their respective market share, business model, competitive intelligence, etc. 

Click here for full report- https://www.marketsandata.com/industry-reports/japan-bottled-water-market

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