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stevebattle · 2 months ago

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"Automation" and friends (1979), by Bill Tolar, Fantasy Factory division, Creative Systems Group Inc., Atlanta, GA. Bill Tolar and Tom Zaken treat us to a surreal tour of the Creative Systems robot factory in episode 1513 of Mister Rogers' Neighbourhood, "Robots & Remotes" (1983).

"Three years ago Bill Tolar and his management/engineering team at Creative Systems Group Inc. in Atlanta produced a cylindrical object with a domed head and dangling arms that ran on a car battery. As soon as Tolar and his team added a two-way wireless radio, they were in the promotional robot business, with a product that resembled R2D2 – the charismatic beeping robot of Star Wars fame.

Since then, the company, which designs and manufactures imaginative interiors for retail stores, has sold 350 remote-controlled robots at prices ranging from $6,000 to $15,000. Although he has competitors, Tolar, 33, claims his company's Fantasy Factory division, with 1981 sales of $700,000, is "the largest promotional robot factory in the world." Coca-Cola has bought about 250 of the robots for its bottlers to use in mall appearances and similar events. Other customers include Arby's Inc., Kimberly-Clark Corp., and the National Pecan Marketing Council.

The robots are intended to create goodwill by chatting spontaneously with the clientele at trade shows, grand openings, supermarkets, hospitals, and sporting events. Such friendliness, Tolar claims, helps to circumvent the barrier people usually erect between themselves and corporate advertising. "The general public likes to think the robot is real," he says.

Creative Systems was an outgrowth of several earlier Tolar ventures. In high school he and a friend formed T&R Odd Jobs, a sign-painting and custom furniture business. As an engineering student at Georgia Tech, he joined his older brother to form Spatial Effects, a company that built lighting equipment for nightclubs."

– Chatty Robot Sparked Design Firm's Success, Inc.com, April 1, 1982.

#cybernetics #robot #1979 #Creative Systems #showbot

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thesinglesjukebox · 8 months ago

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NEWJEANS - "HOW SWEET"

Breaking up: it's like sugar sometimes...

[6.69]

youtube

Rachel Saywitz: NewJeans has found a comfortable home in the production of DJ and electro-trot producer 250, whose musical style has become so singular that I'd start putting him up there with some of the other K-pop producing greats like Brave Brothers, the late Shinsadong Tiger, or Sweetune. His method continues to work well on "How Sweet": adding a little shimmering twist to American club genres (Miami bass in this case), seamless transitions from section to section, and the light vocal touch of every girl's vocals. But, as with the greats, I sense a slight loss of luster with the constant repetition. How many underground genres is 250 going to fish out of the Western world's murky waters to can up and ship out with a shiny new label? The catches are going to dry up eventually. [7]

Kayla Beardslee: NewJeans’ early singles smashed, bringing them ridiculous and unprecedented success for a first-year K-pop rookie group, because they delivered masterfully crafted pop songs in deceptively simple packaging. "Hype Boy" plows through enough memorable hooks for an entire album in a minute and a half, yet sounds so breezy and youthfully optimistic that the music doesn’t feel like work at all. Beneath the soft swells and whispers of "Ditto" is an instrumental that has a beautifully subtle touch with intimacy and a topline that stays in constant motion even as it tantalizingly holds itself back. In comparison, “How Sweet” is more of an underachieving graduate of the Tortured Poets school of songwriting. In each section of the song, they pick one melody with a limited dynamic range, hammer it into the ground, then tick the box and move on. For a Coca-Cola ad, it’s pretty flat. [5]

Mark Sinker: Chirpy song about how breaking up with u is great and also v easy bcz u suck and I never liked u! Happily the real-world backdrop (MASSIVE INDUSTRY DRAMA pitting label against manager) cannot possibly ground this as a metaphor. The delivery turns the tale of the change from oops non-allegory into smilingly blank-faced stonewall. [7]

Iain Mew: They stretch simplicity as a virtue further than ever, relying almost entirely on immaculate floaty vibes. The almost is crucial, though; the "...now that I'm without you" kicker adds just enough bitterness to keep this from feeling completely blank. [8]

Joshua Minsoo Kim: "How Sweet" is one of the most powerful kiss-offs we've had in years because it treats the end of a relationship as something so effortless, so natural, "like biting an apple." Even when lines are acerbic ("toxic lover, you're no better"), they are delivered with the exact amount of lift needed to signal both disgust and nonchalance. NewJeans do not care about this ex anymore, and they wield their restraint with grace; this is living well as the best revenge, and the song is potent because it feels like mist on a hot summer day. Producer 250 has always known how to excavate the potential of a minimalist pop song, and he's found an especially strong avenue here with the skeleton of an Atlanta bass track. The regional style (and specifically the Ghost Town DJ's track "My Boo") has had a large impact on K-pop since "Body Party" got big, but 250 makes it a more congenial affair: the hi-hats are low in the mix, the handclaps have more pop than the kick, and it all feels muted so the bubbly synth melodies and percussion—the latter approximating the "Triggerman" sample used in bounce classics—can flutter about. "How Sweet" is the most everyday that NewJeans has sounded, and it's all the more biting for it. [7]

Ian Mathers: It's devastating enough to get a "I'm doing better without you" message delivered with such nonchalant cool, but to make it a bop too? Really drives the implied "I probably didn't care that much in the first place" home, ouch. [8]

Jacob Sujin Kuppermann: A very NewJeansian take on the break up-come down song; it's a harder feeling to make sound giddy, but they pull it off here. The fragments jutting out from the sing-talk ("like biting an apple"; "no drama, it's good karma"; "little demon in my storyline" most of all) are thrilling and deranged, the kind of phrases that become involuntary mantras and mutterings when you make your way out of something all-consuming and are faced with the shock of the new. Most of the writing about NewJeans centers on their musical trappings, but the Miami bass riffs here are more perfunctory than their prior dalliances with drum-n-bass and Jersey club. That's not to say that it's a bad song — that bassline itself, rubbery and grooving, is gorgeous — but that it shares less with the perfect grooves that "OMG" and "Ditto" than first appears. [9]

Oliver Maier: Unusual for NewJeans both in that it is kind of a retread (think "OMG" 2: Not As Good) and that the performances are really quite listless. The thing about girl groups from anywhere in the world is that their songs tend to implode the moment it sounds like they aren't having fun. [5]

Jonathan Bradley: There's not the great shock of the new provided by genre experiments like "Super Shy" or "Ditto," but the R&B-lite of "How Sweet" gets some extra mileage from burbling percussion runs and photon-light electro textures. Switching between English and Korean lines in the hook is smart songwriting as well as smart globalization; it adds variation to a melody that threatens to run out of ideas after a mere three-and-a-half minutes. [6]

Michael Hong: Initially put off by how weary the vocals sound -- NewJeans have always been low-key, but they've never sounded so spent. But it starts making sense when you consider that NewJeans are just as much about the experience of sharing these milestones as they are living them. Backed by a laser show of synths, "How Sweet" is about convincing yourself that you're okay after a heartbreak and proving it to your friends. This exhaustion makes the sharper moments more effective: the wistfulness of "it's like biting an apple" longs harder, and the snarky "I'll see you out" that closes the track is a truly satisfying line read. With every chorus, the bitter tartness lessens and the the sweetness pops brighter. [7]

Alfred Soto: The relaxed sensuality is what I wanted from this week's Tinashe track. The melodies are sticky and sweet. [7]

Nortey Dowuona: The drum programming is a bouncy, yet flimsy kick snare pattern full of glittery lasers and clinking closed hi-hats. At first, it overwhelms you, with the rising hit arriving every four bars and doubling during the post chorus, but once you pay attention to the looping, ghostly synth melody, you feel toward a handhold in the wind. [6]

Isabel Cole: I get so excited by the aliens-attacking space-laser sounds at the beginning, and then it all mellows out to make room for an uninspiring vocal line delivered uninspiringly. Things perk up a little in the chorus (I remain a sucker for handclaps!), but unfortunately the actual melody continues to be the worst part of the song, to the extent that I think I'd prefer an instrumental version. [5]

Katherine St. Asaph: The melody on the verses sounds like something off PinkPantheress's Heaven Knows, which is some real influencer-becomes-influenced ouroboros shit. But "How Sweet" settles into a chorus that's undeniably itself, frenetic but small: kind of like "Let the Music Play" recreated by one of those miniscule Helmacron ships from Animorphs in tiny zaps and little plinks. And I do mean "settles": there's less fizz in the pop than there could have been, and NewJeans' vocals range from effortless to affectless, unbothered to unengaging. [6]

TA Inskeep: I'm absolutely here for NewJeans giving us a little bit of ecstasy. If this kicks off a revival of second-wave freestyle, I'll be very happy. (Someone call Sabrina Carpenter to the white courtesy phone, stat!) [8]

Wayne Weizhen Zhang: “How Sweet” is the most subdued and pedestrian newjeans have sounded. The beeps and blorps and percussion taste sweet, but the vocals are bitter and dull. But when the production has so many dynamic flourishes, and the meta-narrative around the group is so interesting, the score floor is high. [6]

[Read, comment and vote on The Singles Jukebox]

#newjeans #music #k-pop #music writing #music reviews #music criticism #the singles jukebox #Youtube

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digitaldetoxworld · 3 months ago

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Coca-Cola Case Study: Social Media Strategy

Coca-Cola Case Study

Coca-Cola, one of the maximum recognizable brands in the world, has long been a pacesetter in innovative advertising marketing, and branding. In the virtual age, Coca-Cola's social media strategy has played an important position in keeping its worldwide dominance. By leveraging a combination of creativity, target audience engagement, and facts-driven insights, the organization has successfully navigated the complexities of modern-day social structures. This case takes a look at explores Coca-Cola’s technique for social media, highlighting key techniques, campaigns, and classes found out.

Overview of Coca-Cola’s Social Media Presence

Coca-Cola operates on almost every important social media platform, such as Facebook, Instagram, Twitter, YouTube, LinkedIn, and TikTok. With thousands and thousands of followers throughout those systems, the organization specializes in engaging audiences through content material that is amusing, relatable, and reflective of its emblem values: happiness, togetherness, and refreshment.

The logo’s international attain is complemented through localized content material strategies tailor-made to precise areas and cultures, ensuring relevance and resonance with various audiences.

Key Elements of Coca-Cola’s Social Media Strategy

Emotional Storytelling

Coca-Cola has a grasp of storytelling, and its social media content frequently evokes emotions like pleasure, nostalgia, and connection. This method aligns with the logo’s overarching message of making satisfied moments.

Example: The "Share a Coke" marketing campaign leveraged emotional storytelling by encouraging people to hook up with friends and loved ones through personalized Coke bottles. This marketing campaign generated sizeable person-generated content on social media, as clients shared pix of bottles with their names or those of their friends.

Consistent Branding

Coca-Cola’s social media content is unmistakably on-logo. The use of the long-lasting purple-and-white color scheme, the acquainted logo, and the conventional contour bottle guarantees that posts are right away recognizable.

Visual Elements: Whether it’s a picture on Instagram or a video on TikTok, Coca-Cola keeps a cohesive aesthetic across all systems, reinforcing brand identity.

User-Generated Content (UGC)

Coca-Cola actively encourages lovers to participate in its campaigns by way of creating and sharing their very own content material. UGC now not only most effective will increase engagement but additionally fosters an experience of network and authenticity.

Example: During the "Taste the Feeling" marketing campaign, Coca-Cola invited customers to share their glad moments with a Coke. The business enterprise highlighted selected posts on its reputable channels, celebrating the creativity of its fanatics.

Influencer Partnerships

Coca-Cola collaborates with influencers, celebrities, and content material creators to enlarge its attain and appeal to more youthful demographics. By operating with personalities who align with its emblem values, the employer ensures credibility and relevance.

Example: On Instagram and TikTok, Coca-Cola has partnered with lifestyle and health influencers to promote its low-sugar and food plan product strains.

Data-Driven Insights

Coca-Cola makes use of social media analytics to recognize target audience behavior and options. By tracking metrics including engagement fees, click-on-thru fees, and sentiment analysis, the organization refines its content strategy to maximize effect.

Local Adaptation: Data insights additionally guide Coca-Cola’s local campaigns, making sure they resonate with local audiences. For example, holiday campaigns in Latin America frequently feature culturally specific elements that range from those in Europe or Asia.

Multi-Platform Strategy

Coca-Cola tailors its content for every social media platform, leveraging its precise strengths:

Facebook: Long-form storytelling and network-constructing.

Instagram: Visual storytelling with first-rate photos and short movies.

Twitter: Real-time updates and customer interaction.

YouTube: Long-shape video campaigns and in the back of-the-scenes content.

TikTok: Trend-driven and playful content focused on Gen Z.

Notable Campaigns on Social Media

Share a Coke

The "Share a Coke" marketing campaign is considered one of Coca-Cola’s maximum successful social media initiatives. By changing its brand with famous names on Coke bottles, the organization created a fantastically personal and interactive enjoyment.

Social Media Integration: Coca-Cola encouraged enthusiasts to share pix in their personalized bottles on systems like Instagram and Twitter using the hashtag #ShareaCoke. This brought about an explosion of UGC, with thousands and thousands of posts shared globally.

Impact: The marketing campaign boosted sales and social media engagement, solidifying Coca-Cola’s popularity as an emblem that brings people together.

Happiness Campaign

Coca-Cola’s "Open Happiness" marketing campaign targeted on spreading positivity. The brand used social media to percentage uplifting tales, inspiring prices, and feel-excellent motion pictures.

Example: On YouTube, Coca-Cola shared heartwarming advertisements providing random acts of kindness, including a vending device that disbursed free Cokes when humans hugged it.

Social Engagement: The campaign encouraged lovers to proportion their very own "happy moments" the use of the hashtag #OpenHappiness.

FIFA World Cup Campaigns

Coca-Cola has been a protracted-time sponsor of the FIFA World Cup, and it leverages this affiliation closely on social media.

Engagement Tactics: During World Cup seasons, Coca-Cola shares football-themed content material, engages enthusiasts with predictions and trivialities, and runs contests.

Example: The #TasteTheFeeling marketing campaign for the duration of the 2018 World Cup featured videos of fanatics celebrating goals whilst drinking Coke, connecting the excitement of the occasion with the brand.

TikTok Challenges

Coca-Cola has embraced TikTok’s trend-pushed tradition with the aid of launching challenges that encourage creativity and participation.

Example: The #MakeItHappy mission invited users to create movies showing how they flip negative conditions into high-quality ones, aligning with Coca-Cola’s subject of spreading pleasure.

Results: The task garnered thousands and thousands of views and bolstered Coca-Cola’s relevance amongst younger audiences.

Lessons Learned from Coca-Cola’s Social Media Strategy

Authenticity Matters

Coca-Cola’s success on social media stems from its capacity to connect authentically with audiences. Whether through storytelling or UGC, the emblem continually promises content that feels authentic and relatable.

Engage, Don’t Just Broadcast

Rather than virtually pushing promotional content, Coca-Cola actively engages with its followers. This involves replying to comments, resharing user posts, and growing interactive campaigns.

Leverage Global and Local Strategies

Coca-Cola balances its worldwide logo message with localized campaigns that resonate with precise cultures. This twin technique ensures consistency whilst ultimately applicable.

Adapt to Trends

Coca-Cola stays ahead of the curve by fast-adopting new social media systems and trends. Its presence on TikTok, for example, demonstrates a commitment to engaging younger audiences.

Use Data Wisely

By reading social media's overall performance, Coca-Cola refines its method to the consciousness of what works. This records-pushed method guarantees the most reliable aid allocation and content material effectiveness.

Challenges and Opportunities

Challenges

Sustaining Engagement: In a crowded virtual landscape, preserving high stages of engagement requires consistent innovation.

Managing Negative Feedback: As a worldwide emblem, Coca-Cola faces scrutiny and grievance, which have to be addressed tactfully on social media.

Opportunities

Emerging Platforms: New systems like BeReal offer opportunities for Coca-Cola to reach untapped audiences.

Sustainability Messaging: Consumers an increasing number of value manufacturers that prioritize sustainability. Coca-Cola can use social media to focus on its green initiatives.

#Coca-Cola Case Study

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apcseo · 3 months ago

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Best Video Ad Campaign Agencies in India: Experts Crafting Impactful Stories

In the fast-evolving world of marketing, video advertisements have emerged as one of the most effective ways to engage consumers, communicate brand messages, and drive business growth. With the increasing consumption of video content across various platforms like YouTube, Instagram, and TikTok, the demand for compelling video ad campaigns has skyrocketed. In India, several agencies are leading the charge, creating impactful stories that resonate with audiences and elevate brands. This article highlights some of the best video ad campaign agencies in India that have proven their expertise in crafting narratives that captivate and convert.

1. The Glitch

Location: Mumbai

One of the most well-known digital agencies in India, The Glitch has been instrumental in creating some of the most innovative and memorable video ad campaigns. The agency's approach focuses on merging creativity with technology to tell engaging stories across digital and social media platforms. From brand storytelling to high-end production, The Glitch has worked with global brands like Netflix, Starbucks, and Zomato, producing content that not only grabs attention but also builds long-lasting relationships with audiences.

Notable Campaigns:

Netflix: "The Crown" Season 3 Launch

Zomato: "Woot Woot" Campaign

2. Talented

Location: Delhi & Mumbai

Talented is known for its versatility and a deep understanding of audience psychology. This agency creates videos that are not just visually stunning but are also strategically crafted to engage and convert. With a focus on digital and influencer-driven content, Talented has helped brands like Pepsi, Reliance Jio, and ITC push the boundaries of traditional advertising through interactive and shareable video content.

Notable Campaigns:

Pepsi: "Live For Now"

Reliance Jio: "India ka Tyohaar"

3. Leo Burnett India

Location: Mumbai

As a global creative agency with a strong presence in India, Leo Burnett is synonymous with iconic advertising. Their video ad campaigns focus on creating deep emotional connections with the audience, blending creativity with consumer insights. With a history of working with renowned brands such as McDonald's, Amazon, and Tata Motors, Leo Burnett India’s video campaigns have become benchmarks in the industry.

Notable Campaigns:

Tata Motors: "The Bold New SUV"

Amazon India: "The Great Indian Shopping Festival"

4. Famous Innovations

Location: Mumbai

Famous Innovations is another key player in the Indian advertising industry, known for its unique approach to storytelling. This agency specializes in creating innovative video content that challenges conventional advertising formats. Famous Innovations creates ad campaigns that are visually appealing, entertaining, and thought-provoking, making it an ideal choice for brands looking to stand out in the crowded Indian market.

Notable Campaigns:

Bajaj Allianz: "Bajali Ke Saath Ho Jaaye"

Kissan: "Kissan Purani Dosti Nayi Dosti"

5. Dentsu Webchutney

Location: Delhi & Mumbai

Dentsu Webchutney is one of India’s leading digital marketing agencies that specialize in crafting viral video ad campaigns. With an emphasis on creativity and digital-first strategies, the agency creates videos that resonate deeply with the online audience. Dentsu Webchutney’s ability to tap into pop culture and contemporary trends has made them the go-to agency for brands looking to make a bold impact in the digital space.

Notable Campaigns:

Swiggy: "Swiggy Voice"

Coca-Cola: "Share a Coke"

6. Apppl Combine

Location: Delhi

Apppl Combine is known for creating engaging and innovative campaigns that resonate with diverse audiences. They have worked with a range of brands to develop impactful video ad campaigns that not only highlight the key product features but also strike an emotional chord with consumers. One of their notable achievements was the launch of the “Best Buy Sale” campaign for Kerovit. This exclusive brand property featured four high-impact ad films and extensive digital display ads, which effectively highlighted Kerovit’s unique selling propositions. The success of this campaign helped to drive consumer interest, reinforcing Kerovit’s value proposition during seasonal promotions.

Encouraged by the success of the first phase, Apppl Combine introduced the "Gift a Bathroom" campaign in its second phase. This innovative campaign became a breakthrough property, emotionally resonating with audiences by emphasizing the concept of gifting a bathroom. The agency produced seven ad films in multiple regional languages including Hindi, Malayalam, Tamil, Telugu, Bangla, Gujarati, and Marathi. This campaign not only captured attention but also strengthened Kerovit’s position as a brand that understands the personal needs of its consumers.

Notable Campaigns:

Kerovit: “Best Buy Sale” Campaign

Kerovit: “Gift a Bathroom” Campaign

7. BBDO India

Location: Mumbai

BBDO is renowned for its ability to craft emotionally resonant stories that tug at the heartstrings of viewers. The agency's powerful video campaigns often highlight the emotional aspects of brands, delivering messages that leave a lasting impact on the audience. From multinational corporations to local brands, BBDO’s campaigns reflect high-quality production values and an innate understanding of consumer behavior.

Notable Campaigns:

PepsiCo: "Welcome to the World of Real Magic"

Airtel: "Har Ek Friend Zaroori Hota Hai"

8. Ogilvy India

Location: Mumbai & Bengaluru

Ogilvy India is a creative powerhouse with a strong legacy of creating iconic campaigns. Their video advertising approach blends storytelling, humor, and social relevance to ensure that the message is both entertaining and impactful. Ogilvy’s commitment to innovative video content is seen in their work with brands like Dove, Ford, and KFC, where they craft stories that are relatable and memorable.

Notable Campaigns:

Dove: "Real Beauty"

KFC: "Finger Lickin' Good"

9. Schbang

Location: Mumbai

Schbang is a creative agency known for its fresh and cutting-edge approach to digital marketing. Their video ad campaigns are often centered around the idea of “changing the game,” bringing new ideas and formats to the forefront. Schbang’s strength lies in its ability to produce content that appeals to the younger demographic while staying true to brand values.

Notable Campaigns:

Wink: "Smartphone with a Heart"

SodaBottleOpenerWala: "Good Old Parsi Humor"

10. Mindshare India

Location: Mumbai

Mindshare is a global media agency with a strong presence in India, known for delivering impactful video advertising that drives both brand visibility and sales. Their focus on data-driven insights helps brands create video content that speaks directly to their target audience, optimizing content for various platforms and ensuring maximum reach.

Notable Campaigns:

Unilever: "Ariel Share the Load"

Sony Entertainment Television: "The Voice India"

11. Enormous Brands

Location: Mumbai

Enormous Brands takes a distinctive approach to video marketing by combining creativity with the brand's core values. They focus on creating memorable stories that are not just aesthetically pleasing but also highly strategic, helping brands build a deep connection with their customers. Enormous Brands' work has often been recognized for its exceptional creativity and quality.

Notable Campaigns:

Chumbak: "Find Your Happy"

Asian Paints: "Har Ghar Kuch Kehta Hai"

Conclusion

India’s video ad campaign landscape is filled with creative agencies that are pushing the envelope to craft content that not only entertains but also drives business growth. From emotional storytelling to bold, unconventional approaches, these agencies have proven their ability to adapt to the ever-changing digital marketing landscape. Whether you're a global brand looking to make an impact in India or a local business aiming to expand your reach, collaborating with these leading agencies can help you create powerful video campaigns that connect with your audience and leave a lasting impression.

This post was originally published on: LinkedIn

#kerovit ad campaign #Kerovit Ad Agency #Kerovit Advertising Agency #kerovit marketing agency #kajaria kerovit marketing agency #Video Ad Campaign #Video Ad Campaign Agencies in India #apppl combine

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nickgerlich · 10 months ago

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And Ye Shall Marvel

Show me an effective digital campaign, and I will show you one that has high levels of user engagement. It’s one thing to pull all the levers and be everywhere, but it is quite another when you invite people into the campaign to reach for a little more.

And that is exactly what Coca-Cola is doing with their new Marvel joint promotion. It brings two powerhouse brands together to coincide with the late-July release of yet another Marvel movie. The promo includes special cans and bottles bearing Marvel super hero images, along with scannable QR codes. Once scanned, users are whisked away to AR content to supplement and support the messaging provided on the packaging.

There’s somewhat conflicting information online about exactly how many characters will appear, and where they will appear. It looks like Coca-Cola Classic and Coke Zero will share center stage, although I did read one story implying there could be more. Also, the number of characters ranges from “more than 30” to as high as 38.

That’s a lot of opportunities for engagement!

It’s also a page from an old playbook in the beverage industry, minus the QR and AR aspects. Starting back in the 80s, beverage makers started releasing sets of cans to coincide with a cross-promotion of another brand, or to promote something for which the beverage company had an exclusive affiliation, like the Olympics. As a long-time collector of beverage industry memorabilia, I can attest to how intense things can get trying to find every one of the items in a set. Because an incomplete set is just that: Incomplete. No bueno.

The current promotion will be in more than 50 countries, and already eBay is filled with cans from across the globe. Collectors alone will probably ensure the success of the campaign, but once you factor in the casual consumer just scanning the can they happened to get at the local c-store, this has the potential to be massive in impact. Maybe.

The movie doesn’t come out for another 3 1/2 months, and already supermarket shelves are filled with the initial shipments of Classic and Zero. The cardboard 12-pack packaging reinforces the campaign, and stands out nicely on shelves. Visual appeal is high.

The campaign comes at an important time for Coca-Cola, as well as all soft drink manufacturers, because consumption is down. Per capita consumption peaked around 2000, with about 50 gallons apiece. It has dropped steadily ever since, and now sits at just under 43 gallons per person. Stir in the Ozempic craze, and it is possible that food and beverage makers selling less-than-healthy products may continue to see sales declines.

But that decline started long before silver bullet products like Ozempic were ever available, meaning that changes in consumer behavior have been ongoing. I honestly could not tell you the last time I actually sipped a soft drink, although I still buy—and drain—cans I need for my collection. Can the current promotion reverse this downward spiral? That’s a tough call, because the trend line is clear. Coca-Cola needs it. Oh, and Disney, who owns Marvel, could also use a big boost at the box office. Misery loves company perhaps?

There’s another interesting aspect at play here as well. Quick! Show me a product that used a QR code before COVID. I’ll wait. I might be waiting a while, though, because I bet you can’t think of one. But show me a product available today whose packaging doesn’t contain a QR code, and I bet you would be equally hard-pressed. They became ubiquitous during the pandemic, and marketers and consumers alike finally realized their value.

I use the word “finally” because QR codes have actually been in existence since 1994, although they did not get a bump until about 2010. It’s just that there were still too few people with smartphones then to be able to scan them, and they landed with a thud. Worse yet, you had to download a QR-reader app. At least phone manufacturers finally figured out they could build that into their native camera app, and they could be used in myriad applications.

I saw them in China in 2019 as a payment gateway in restaurants. How many of you have paid your tab with a QR code here in the States? It is starting to gain traction, and I love it, if only because I do not have to surrender my card to a total stranger, who disappears with it for five to ten minutes.

As for marketing engagement, they are the best we’ve got these days. Not too many years ago the best we could do was invite people to visit a website. That took too many steps, though. A scannable code makes it easy, and I suspect that both parties to this promo are going to be exclaiming “Marvelous” before it is all over. One can hope.

Dr “Who’s Your Super Hero?” Gerlich

Audio Blog

#marketing #QR #AR #Coca-Cola #Marvel

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squideo · 2 years ago

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How Crusha Crushed It with The Crusha Kittens Advert

In this series, Squideo has examined the best ways to turn advertising content into gold. Now that we’ve broken down the eight key ingredients, it’s time to dive deep into some examples of stellar advertising. This week, the advert in question was picked by Squideo’s Production Manager Callum Major.

When asked why this particular advert had become his favourite of all time, Callum said: “I remember the advert from when I was younger, when I’d see it on TV all the time. It’s so whacky and bizarre! It's so bad it's good!”

The Artistocrusha

Crusha is a brand of milkshake mix, which recently started selling desserts as part of its range. It may be a surprise that Crusha dates back to 1955, when it was managed by British Sugar. The branding that you may associate with Crusha didn’t come about, however, until late 2001 when it came under the control of a British Sugar subsidiary: Silver Spoon. British Sugar, which has been owned by Associated British Foods since 1991, effectively owns all the sugar produced in the United Kingdom.

Over the next two years, Silver Spoon worked to redevelop the Crusha brand in order to appeal to a new audience. This included a new logo and the adoption of cats as the brand mascot, despite most adult cats being lactose intolerant.

Crusha in Boots

In 2003, the first advert for the revitalised Crusha was released. The mastermind behind this eye-catching advert was Joel Veitch of RealGood, a web animator and singer-song writer, who has been responsible for several high-profile pieces of work including the 2012 animated television special Uncle Wormsley’s Christmas.

The advert is a story of mixed success. Later in 2003, the same year the advert was released, Crusha became involved in a scandal when it’s owners discovered that a batch of faulty Crusha milkshakes had gone out to retailers. Instead of notifying the retailer, Tesco, British Sugar decided to send workers into the store and buy as many of the 580 affected bottles as they could. Tesco realised what was happening and removed the stock, creating a negative press story that undid some of the advert’s impact.

To add insult to injury, the advert was eventually banned from British television by Ofcom in 2004 after several people attempted to recreate the advert with real cats. One man was ultimately arrested for the mistreatment of animals. That didn’t stop Crusha putting out an additional advert by Veitch in 2008, this time with the cats in a gym. Eventually the brand moved away from the visual style of Veitch’s work, but the cat has remained a feature in all their adverts; fully animated since 2014.

Veitch’s animations were so popular in the 2000s, that after Coca Cola recreated aspects of his work – for a 2007 advert that ran in Argentina – he launched a lawsuit against the company. They eventually reached a settlement. Coca Cola had used his band’s song Ninja in a video full of kittens. Not exactly a subtle rip-off.

The Crusha King

Compared to the technical complexities that went into creating Cadbury’s Gorilla advert, which we explored earlier in this series, the process for making the Crusha Kittens advert was relatively straightforward. After all, no one had to travel across the world to find the right gorilla costume. Crusha Kittens wasn’t a major production, so why does it have such a lasting legacy? The advert regularly makes the lists of iconic British adverts and the song lives in the memories of many early noughties children.

Mental Music

The last two adverts broken down in the Advert Alchemy series, Gorilla and The Little Duckling, used existing music in their videos. Crusha Kittens, however, features an original song. It’s a short song, only four lines total, yet it has the overwhelming power of an earworm – guaranteed to make you sing “I want some Crusha” for days on end.

Since the video opens with several cats holding instruments, including an accordion, music was essential to the plot. Since the advert is aimed at children – who will convince their parents to buy the product – the song also had to be simple enough for them to memorise and Veitch definitely delivered when he composed this doozy.

Cute Cat

Even if you’re too young to remember the early days of the internet, scrolling through any social media platform in this day and age will prove this to be true: kittens are always cute. The Crusha Kittens advert predates the cat memes that society has grown to love in the 2020s, but even in 2003 it was well known that children like animals, and cats are a type of animal.

While none of the animals in the video are emphasised for cuteness (in fact some people state the cows gave them nightmares), by adding anthropomorphic features like holding instruments and wearing hats, and singing in an unexpectedly deep voice, the creators of this advert definitely understood the audience they were targeting: kids.

Ancient Animation

In a world of apps that deliver top-quality and relatively inexpensive video production tools, the Crusha Kittens advert may seem terribly outdated. Like something that was mocked up on Photoshop and Microsoft Paint. But to audiences in 2003, that was the beauty of the advert.

Crusha Kittens ran during the 4pm to 6pm timeslot, most popular with advertisers targeting a child audience. In 2003, Crusha Kittens was typically airing between Capri Sun and Nickelodeon adverts. Their competitors were producing live-action or 2D animated videos. Crusha Kittens stood out because it didn’t use this format, and it made something that could be recreated by people at home.

Content Worth Gold

What do you think? What made Crusha Kittens so successful? Watch the full advert below and let us know in the comments.

youtube

Get in touch with the Squideo team today to find out how we can improve your advertising strategy with video production, motion graphics, social media management and much more!

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gsbitworld21 · 2 years ago

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Coca Cola is hiring! Apply now!

Are you looking for a fun and exciting job? Do you want to work for a company that is known all over the world? If so, then you should apply to Coca Cola. Coca Cola is a company that is known for its soft drinks. The company is looking for people to work in its production facilities.

If you are interested in working for Coca Cola, then you should visit the company’s website. On the website, you will find information about the job and the company. You will also be able to fill out an online application.

1. Coca Cola is now hiring!

2. Job openings range from entry-level to management positions.

3. Coca C

4. Coca Cola is now hiring!

Coca Cola is now hiring! They are looking for dedicated and passionate individuals to join their team. If you think you have what it takes, then apply now!

Coca Cola is a global company that produces and sells non-alcoholic beverages. They have been in business for over 130 years and are known for their iconic products like Coca Cola, Diet Coke, and Sprite. They are also one of the world's leading beverage companies, with a presence in over 200 countries.

Their products are enjoyed by billions of people around the world every day. And they are always looking for talented and ambitious people to join their team. So, if you think you have what it takes, then apply now!

Coca Cola is an equal opportunity employer. They are committed to diversity and inclusion, and they provide a safe and supportive environment for all employees. So, if you think you would be a good fit for their team, then apply now!

#job interview #dairy free #jobsearch #etsy gifts #gifts #gift ideas #model off duty

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unchainedsummit · 1 day ago

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Events in Dubai Today: Unveiling the Top Happenings in February 2025

Dubai, a city that never sleeps, is always bustling with exciting events, whether you’re a local or a visitor. If you’re wondering what’s happening in Dubai today, you’re in for a treat! From high-profile conferences to lively cultural events, thrilling sports matches, and unforgettable entertainment shows, Dubai offers something for everyone. In this article, we’ll dive into the hottest events in Dubai today, with a special spotlight on the Unchained Summit, a notable event shaping the future of blockchain and Web3 technologies.

Overview of Events in Dubai Today

Dubai offers a wide range of events every single day. Whether you’re in the mood for culture, sports, business networking, or entertainment, Dubai’s event calendar is packed. Here’s a brief overview of what to expect today:

Business and Tech Events: Dubai frequently hosts high-profile summits and conferences, especially in the realms of blockchain, technology, and digital innovation. The Unchained Summit is one of these standout events, bringing together thought leaders from the Web3 and cryptocurrency spaces.

Cultural Festivals: Dubai’s rich cultural fabric is always on display through art exhibitions, traditional performances, and international showcases.

Sports Events: Dubai’s sporting scene is equally impressive, offering everything from golf tournaments to thrilling football matches.

Music and Nightlife: From live DJ performances to world-class concerts, Dubai’s nightlife is legendary.

Key Events to Look Out for This Week

If you’re visiting Dubai today, here are some of the key events you won’t want to miss:

Unchained Summit Dubai 2025

The Unchained Summit is undoubtedly one of the biggest tech events in Dubai today. The summit brings together global leaders in the blockchain, Web3, and crypto spaces, offering a platform for learning, networking, and exploring new technologies. It’s not only a great place for professionals but also a hub of innovation where the future of decentralized technologies is discussed.

Location: Dubai World Trade Centre

Date: April 2025 (dates vary, check the website for exact timings)

Special Focus: Blockchain, Web3, Cryptocurrency Innovations

Link: Unchained Summit Dubai

Top Concerts and Performances

Dubai hosts numerous performances, ranging from classical music to international pop concerts. On the agenda for today:

Elissa and Marwan Khoury: Live concert at the Coca-Cola Arena.

LAB Concert: Featuring renowned artists, taking place in various Dubai venues

dubai.platinumlist.net

timeoutdubai.com

Dubai Sports Events

Baseball United UAE Series: Taking place at the Dubai International Stadium, this exciting series draws sports fans from all over the world

timeoutdubai.com

Football and Tennis Tournaments: Regular matches featuring international teams.

Unchained Summit: A Landmark Event in Dubai

What is the Unchained Summit?

The Unchained Summit is a premier event focused on the latest advancements in blockchain and Web3 technologies. Held annually in Dubai, it attracts some of the brightest minds in tech and finance from around the globe. This event serves as a platform for businesses, entrepreneurs, and enthusiasts to gather, share ideas, and discuss the future of decentralized technologies.

Why Attend Unchained Summit Dubai?

Attending the Unchained Summit gives you an unparalleled opportunity to stay ahead of the curve in the rapidly evolving world of blockchain and cryptocurrency. Here are a few reasons why the summit is a must-attend:

Networking: Connect with industry leaders, developers, investors, and entrepreneurs from the global blockchain community.

Expert Insights: Hear from keynote speakers and panel discussions featuring prominent figures in the tech industry.

Innovation Showcase: Discover the latest innovations, products, and services shaping the future of blockchain technology.

Keynote Speakers and Panels

The summit boasts a lineup of exceptional keynote speakers who are leaders in the blockchain space. You can expect talks and panels covering:

Blockchain in Business

The Future of Web3 and Decentralized Finance (DeFi)

NFTs and Their Impact on Digital Ownership

Cybersecurity in Web3 Applications

Networking Opportunities

The Unchained Summit is not just about listening to talks; it’s about making connections that could last a lifetime. The summit provides numerous opportunities to network with professionals across the industry.

How to Register for the Unchained Summit

To be a part of the Unchained Summit and experience all the incredible events firsthand, you can register online at Unchained Summit. Make sure to secure your spot early, as this event is often sold out well in advance.

Other Noteworthy Events Today

While the Unchained Summit is a highlight, Dubai offers plenty of other exciting events for today. Here’s a quick rundown:

Live Music and Parties

Music on Showcase at HIVE: Featuring top DJs and artists, this nightlife event promises a night of electric vibes

timeoutdubai.com

Afrodise at W Dubai: A free-entry event to groove to Afrobeat rhythms at one of Dubai’s hottest hotels

whatson.ae

Art and Culture

Dubai Art Expo: Discover new and exciting works from international artists.

Cultural Performances at Dubai Opera: Watch mesmerizing performances, including ballets, operas, and live music.

Shopping and Food Festivals

Dubai Shopping Festival: A month-long event filled with discounts, special offers, and celebrity appearances.

Dubai Food Festival: A celebration of Dubai’s diverse food scene, featuring pop-up food markets and dining experiences.

Getting the Most Out of Your Day in Dubai

When planning to attend events in Dubai today, make sure you:

Check Event Timings: Confirm the timings of the events you’re interested in, as schedules can change.

Book Tickets in Advance: Popular events like the Unchained Summit can sell out fast. Always book ahead!

Explore Dubai’s Attractions: In between events, take time to explore Dubai’s incredible sights, like the Burj Khalifa, Dubai Fountain, and the Dubai Marina.

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myaquaplusway · 7 days ago

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Who Controls the World's Mineral Water Trade?

Mineral water is a multi-billion-dollar industry, with global brands competing to dominate the market. The control of the world's mineral water trade lies in the hands of multinational corporations, regional suppliers, and emerging sustainable brands. Understanding the key players in this industry helps consumers make informed choices while considering sustainability, affordability, and health benefits.

Major Players in the Global Mineral Water Market

Multinational CorporationsCompanies like Nestlé, Danone, Coca-Cola, and PepsiCo control a significant portion of the mineral water market. These corporations own popular brands such as Evian, Perrier, Dasani, and Aquafina, supplying bottled water worldwide.

Regional Suppliers & Local BrandsApart from global giants, local Mineral Water Suppliers in UAE and other regions cater to specific markets. Companies like Aquaplus, a leading Dubai Water Supplier, focus on providing high-quality Alkaline Drinking Water Solutions to meet growing consumer demand.

Sustainable & Eco-Friendly Water BrandsWith increasing environmental concerns, brands prioritizing eco-friendly packaging, such as Alkaline Water in BPA-Free Water Bottles, are gaining popularity. These companies focus on reducing plastic waste and providing healthier hydration solutions.

The Role of Government Regulations

Governments regulate the bottled water industry to ensure safety, quality, and fair trade practices. In the UAE, regulatory bodies like the Emirates Authority for Standardization and Metrology (ESMA) set strict guidelines for bottled water production, ensuring compliance with health and safety standards.

The Future of the Mineral Water Trade

The future of the mineral water industry is shifting towards sustainability, affordability, and health-conscious choices. Consumers are looking for alternatives that offer the Benefits of Alkaline Water while reducing environmental impact.

As a trusted Mineral Water Supplier in UAE, Aquaplus is committed to providing high-quality Alkaline Water in BPA-Free Water Bottles at a competitive Alkaline Water Price in UAE. Choosing Aquaplus means opting for hydration that supports both personal well-being and environmental sustainability.

Conclusion

While multinational corporations dominate the global mineral water market, local and sustainable brands are reshaping industry trends. For consumers in the UAE, choosing Aquaplus ensures access to premium Alkaline Drinking Water Solutions that promote health and sustainability.

Visit Aquaplus today to explore our range of high-quality bottled water and make a healthier, eco-friendly choice!

#bpa free water bottle #alkaline water benefits #pure lilac drinking water #alkaline water in bpa free water bottle #bpa free bottle #pure water #dubai water supplier #alkaline water #bpa free

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foodlovers01 · 11 days ago

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Naturally Refreshing: The Consumer Shift Toward Fruit-Infused Water

Fruit Infused Water Market: Growth Insights and Forecast for 2024-2034

The Fruit Infused Water market is witnessing steady growth, with its market size estimated at USD 7.09 billion in 2024. The industry is expected to grow from USD 7.87 billion in 2025 to USD 20.09 billion by 2034, registering a CAGR of 11.0% during the forecast period.

Market Drivers

The rise in health-conscious consumers seeking natural, low-calorie beverages with added nutritional benefits is a key driver for the fruit-infused water market. The increasing preference for sugar-free, hydrating alternatives to sugary sodas and juices is contributing to the growing popularity of fruit-infused water. Additionally, rising awareness about the importance of hydration and the benefits of incorporating fruits into water to enhance its taste and nutritional value is further propelling the market's growth.

Key Market Opportunities

Innovative Product Launches: Companies have significant opportunities to introduce new and exotic fruit combinations, catering to the growing demand for unique flavors. Additionally, offering organic or low-sugar options presents a key market opportunity.

Emerging Markets: As disposable incomes rise, particularly in developing regions such as Asia-Pacific and Latin America, there is a significant opportunity to expand the availability and consumption of fruit-infused water

Market Segmentation

By Type: The fruit-infused water market is primarily segmented into still, sparkling, and flavored water. Still fruit-infused water holds the largest share due to its simplicity and natural taste, while sparkling fruit-infused water is growing in popularity, especially among consumers seeking a more refreshing and fizzier alternative.

By Distribution Channel: Key distribution channels include supermarkets and hypermarkets, convenience stores, online platforms, and direct sales. Supermarkets and hypermarkets dominate the market share, while online sales are witnessing rapid growth, especially with increasing consumer interest in health and wellness products.

Key Market Dynamics

Health and Wellness Trends: The increasing demand for low-calorie, sugar-free beverages with functional health benefits has been a major driver for fruit-infused water. Consumers are opting for beverages that provide hydration and added nutritional value.

Consumer Preferences: A shift in consumer preferences towards natural, clean-label products, free from preservatives, artificial sweeteners, and additives, is creating opportunities for growth in this market. The trend toward organic, eco-friendly packaging and sustainability is also influencing purchasing decisions.

Segment Insights

By Type: Still fruit-infused water leads the market due to its natural taste and simplicity. However, sparkling fruit-infused water is gaining popularity, especially in the premium segment, with its fizzy texture offering a more exciting drinking experience.

By Distribution Channel: Supermarkets and hypermarkets remain the leading channels due to wide consumer reach, while the online segment is rapidly growing, driven by convenience and access to a broad range of products.

Key Players

Leading players in the fruit-infused water market include Nestlé S.A., Coca-Cola Company, PepsiCo, Hint Water, and Aquabio. These companies are focusing on expanding their product portfolios, leveraging innovative flavors, and introducing eco-friendly packaging to attract health-conscious consumers.

Regions Covered

The fruit-infused water market is primarily driven by North America and Europe, where health and wellness trends are prominent. However, regions like Asia-Pacific and Latin America are emerging as potential growth markets due to an increasing focus on hydration and natural products among consumers.

Conclusion

The fruit-infused water market is on an impressive growth path, driven by the shift towards healthier, hydrating alternatives to sugary beverages and the rising popularity of functional drinks. With innovations in flavors and distribution channels, the market is well-positioned to expand, offering vast opportunities in emerging regions. Companies focusing on clean-label products, sustainability, and consumer-centric innovation will thrive in this dynamic and rapidly evolving industry.

Discover more Research Reports on Food and Beverages Industry, by Market Research Future:

Meat Speciation Testing Market Research Report By Testing Method (Polymerase Chain Reaction, Enzyme-Linked Immunosorbent Assay, Mass Spectrometry, DNA Sequencing), By Application (Food Safety Testing, Authenticity Testing, Traceability, Regulatory Compliance), By End Use (Food Industry, Agriculture, Research Laboratories, Government Agencies), By Sample Type (Raw Meat, Processed Meat, Meat Products) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa) - Forecast to 2035

Lifestyle-Related Disease Supplements MarketResearch Report By Product Type (Vitamins, Minerals, Herbal Supplements, Probiotics, Omega Fatty Acids), By Formulation (Tablets, Capsules, Powders, Liquids, Softgels), By Distribution Channel (Supermarkets, Health Stores, E-commerce, Pharmacies, Specialty Stores), By Target Consumer (Adults, Children, Pregnant Women, Elderly, Athletes) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa) - Forecast to 2035

Soft Drink Concentrate MarketResearch Report: By Product Type (Syrup Concentrates, Powdered Concentrates, Liquid Concentrates, Frozen Concentrates), By Flavor Profile (Fruit Flavors, Cola Flavors, Herbal Flavors, Spicy Flavors), By End User (Household, Commercial, Food Service, Beverage Manufacturers), By Packaging Type (Pouches, Bottles, Cans, Bulk Packs) and By Regional (North America, Europe, South America, Pacific, Middle East and Africa) - Forecast to 2035

Global Hen Egg White Protein MarketResearch Report: By Application (Nutritional Supplements, Food and Beverages, Bakery Products, Cosmetics, Pharmaceuticals), By Form (Powder, Liquid, Dried, Frozen), By End Use (Food Industry, Dietary Supplements, Cosmetic Industry), By Distribution Channel (Online Retail, Supermarkets, Specialty Stores, Other Retail) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa)- Forecast to 2035.

About Market Research Future:

Market Research Future (MRFR) is a global market research company that takes pride in its services, offering a complete and accurate analysis about diverse markets and consumers worldwide. Market Research Future has the distinguished objective of providing optimal quality research and granular research to clients. Our market research studies by products, services, technologies, applications, end users, and market players for global, regional, and country level market segments, enable our clients to see more, know more, and do more, which help answer your most important questions.

#Fruit Infused Water Market growth #Fruit Infused Water Market size

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owlispls · 1 year ago

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It‘s Lis’ late night infodump time~

I have finished my graphic design apprenticeship in 2014. had my fair share of ad-agency work since then and finished my Bachelors this year in Mediadesign.

So as someone who had this stuff in school, it gets more fucked up than you initially think:

Let me translate a direct quote of my teach in 2011 after I asked them, why perfume ads are this weird:

„These kind of ads don‘t sell a product, contrary to what it looks like. They sell a lifestyle!“

Here is the thing: you can‘t sell the scent if you haven‘t given the opportunity to see it out in a shop. And even then it is hard, because you sniff it on these little paper strips, as soon as you find something you like you try it on your own skin and if that smells good after 30 mins you take it with you.

But how do you get the people into the shop to try it out? Definitely not by showing them a field of wild flowers underneath a swing.

You have to find a way your target group will actually wander into … the perfume aisle …

There is so much more:

So. Their marketing team will take the scent, cross it over with the (lifestyle) values of the company, find the target group (maybe even create personas) and just simply show them, what they would love to feel during an ad, in their life… what they simply wish to portrait. (Yes it is these yucky manipulative tactics)

For the people who could possibly become one of the group? They just need to remember the ad next them they are out shopping looking at the overwhelming amount of options.

„Oh that one I have seen already!“ -> goes ahead and sneeefs

„Haha look it‘s that weird ads perfume!“ -> even if it is ironic, but this person will probably take a sniff.

„Urgh this ad is just too much, fuck this!“ -> possibly takes a sniff in the next time.

That is all they do.

And you can put this to so so many more products and goods on the market:

cars – beauty shots driving into the sunset or over a bridge/mountain range/you name it, action shots showing how safe you‘ll be,

beer – sailboat is going through a storm, but you still have your beer, two people staring at the ocean with a beer in their hand having a calm conversation

drinks in general – best example coca cola: they sell you ‚community‘ and ‚if you drink coca cola you will never be left out‘

I could name so so many more. But basically: if you can‘t smell/feel/eat the ad… it‘s possible they want to give you a hint of sense of „i am special, yet have my little community!“

There is also a ton of color psychology involved. But that would just absolutely be too much to add

#owlisinfodumps #info dumps #perfume ads #car ads #beer ads

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saratreasureorbit · 13 days ago

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Trusted & Best Beverage Distributor and Supplier in UAE

We see different types of beverages that capture consumers’ attention. From Red Bull energy drinks to Coca-Cola, we have some of the best beverages in the UAE that are in high demand and known to most people. Local retailers, online stores, and supermarkets look for top beverage distributors. This allows you to order a large stock of beverages directly from an FMCG manufacturer quickly and efficiently. If you’re looking for the right beverage distributor, this guide will tell you about the most trustworthy and best beverage distributors and suppliers in the UAE. Let’s get started!

Top 4 Best Beverage Distributors and Suppliers in UAE

In the UAE, beverage distributors and suppliers act as middlemen to export and import beverages from top brands directly to consumers. The primary advantage of these companies is they accept bulk orders while providing huge discounts on their products. Many FMCG companies are regarded as the top beverage distributors globally. After conducting in-depth research and consulting with experts, we have compiled our list of four trusted and leading beverage distributors and suppliers in the UAE:

Treasure Orbit

Treasure Orbit is the best beverage distributor and supplier in the UAE. It is a leading brand that offers a wide range of beverages, including energy drinks, soft drinks, juices, sparkling water, and more. They sell premium-quality FMCG products to individuals and small- to large-sized wholesalers. Its international team of trade experts is flexible, responsive, and adaptive to the demands of its customers.

This FMCG company has provided cost-effective export and import services for years and helped local and international wholesalers receive their beverages on time. The company emphasizes a customer-centric philosophy and makes lasting connections with its customers. Online retailers, supermarket chains, wholesale distributors, e-commerce platforms, restaurant chains, private label brands, and more order the high-quality products from them.

Today, Treasure Orbit has established a respected and top presence in the UAE. This is because of its skilled team and strong logistic network. That enables the company to provide fresh, high-quality, and well-packaged FMCG products in different parts of the world. They provide beverages, including Red Bull Energy Drink, Prime Energy Drink, Monster Energy Drink, Nescafe Coffee, Chupa Chups Soda, Coca-Cola, Heineken, Evian, Perrier, and others.

A robust export system backs the company for products and ensures responsiveness and customer satisfaction by providing high-quality FMCG products. You can simply build partnerships with Treasure Orbit to receive their quality services.

SAFCO BEVERAGE DIVISION

SAFCO Beverages Division is a renowned global supplier and distributor of beverages. The company was founded in 1962, which makes it a trusted and experienced FMCG distributor worldwide. Juma AI Majid Holding Group helps the company to show reliability and trustworthiness in its export and import services.

Countless small and large wholesalers have benefited from the company’s distribution services. The company has comprehensive trade coverages, including modern trade, traditional trade, HORECA, e-commerce channels, and others. Their partnerships with top FMCG brands guarantee a consistent supply of high-quality products.

SAFCO Beverage Division provides a diverse range of beverages, including flavoring syrups, purees, frappe powders, soft drinks, mixers, non-alcoholic wines, organic beverage solutions, and others. The company provides popular brands like Rubicon Drinks, Delta Cafés, Nestle Professionals, and more. With the help of effective marketing practices and a strong logistics network, the company delivers its products in the Middle East and beyond. They connect with respected small and large businesses and accept bulk orders.

Treasure Island

Treasure Island is another top beverage distributor and supplier on our list. The company has a strong global presence with offices in Dubai, Saudi Arabia, the Netherlands, and Africa. This makes its export and import services available across the Middle East, Africa, Asia, and Europe. The company is known for its high-quality products and prompt service built over 12 years of innovation.

At Treasure Island, the company offers a wide range of beverages, including soft drinks, energy drinks, juices, water, sports drinks, coffee, and tea. With a strong distribution network, they enable seamless global procurement and distribution. All of their products come with premium safety and high-quality distribution services.

The company provides its popular beverages, like Red Bull, Heineken, Corona, Nestle, Ferrero, Pringles, Monster Energy, and others. You can purchase these products in bulk from the company and expect timely delivery with quality. Their team is constantly developing and adopting the latest local and global strategies for trusted FMCG supplier services.

RS Foods

RS Foods is the last but not the least in this list. This company is also a big name in providing the best beverage delivery services all over the world. They have a global reach and supply products worldwide, covering regions like the USA, Europe, Africa, Asia, the Middle East, and others.

A wide variety of beverages, such as energy drinks, soft drinks, juices, tea, and cider, make up the company’s diverse portfolio. The company provides Red Bull, Monster Energy, Heineken, Corona, Ferrero, Pringles, and more. They supply demanding FMCG goods worldwide, ensuring consistent product availability.

At RS Foods, they have strong local and global marketing connections. It has extensive experience and established relationships in global trade and beverage distribution. One of the significant attributes of the company is helping clients develop new flavors and launch products with private labels. The company provides competitive pricing and high-quality products at reasonable prices.

The Bottom Line

The beverage market in the UAE is huge, and people are extremely passionate about their drinks. These FMCG products have become a prominent part of our lives. They are greatly used in social gatherings, celebrations, and cultures as a dominant form of happiness and togetherness. As a wholesaler, having a large stock of these products helps you to avoid being out of stock, especially in demanding occasions and seasons. Connect with a reliable FMCG distributor to help you experience useful services. We have mentioned the top beverage providers in UAE that will help you make the right decision in choosing the best FMCG provider in the world.

#beverage distributor #beverage supplier #FMCG company #Red Bull Energy Drink #Monster Energy Drink #Monster Energy Drink supplier #FMCG distributor

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apcseo · 6 months ago

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Brand Extension Strategies: Unlocking New Market Opportunities

Understanding Brand Extension

Brand extension is a marketing strategy where a company uses its existing brand name to launch a new product or enter a new market.

The goal of brand extension is to leverage the existing brand equity and customer loyalty to drive sales and increase market share.

By extending the brand into new markets, companies can capitalize on the trust and recognition they have already established with their target audience.

Understanding the key principles and considerations of brand extension is crucial for successful implementation.

Benefits of Brand Extension Strategies

Brand extension strategies offer several benefits for businesses:

- Increased brand awareness: Brand extension allows companies to reach new audiences and increase their brand visibility.

- Cost savings: Launching a new product under an existing brand can be more cost-effective compared to creating a new brand from scratch.

- Customer loyalty: By leveraging the existing brand equity, companies can tap into the trust and loyalty of their current customer base.

- Competitive advantage: Brand extension can help companies differentiate themselves from competitors and gain a competitive edge in the market.

These benefits make brand extension an attractive strategy for companies looking to expand their reach and grow their business.

Types of Brand Extension

There are different types of brand extension strategies that companies can consider:

- Product extension: This involves introducing a new product in a category that is related to the existing product line.

- Line extension: This refers to adding new variants or flavors to an existing product line.

- Category extension: This involves entering a new product category that is different from the company's existing offerings.

- Co-branding: This is a strategy where two or more brands collaborate to create a new product or service.

Choosing the right type of brand extension depends on factors such as market research, target audience, and the company's overall brand positioning.

Implementing Successful Brand Extensions

To successfully implement brand extensions, companies should follow these key steps:

- Conduct market research: Understand the market dynamics, customer preferences, and competition to identify potential opportunities for brand extension.

- Maintain brand consistency: Ensure that the new product aligns with the existing brand's values, positioning, and messaging to maintain brand integrity.

- Communicate the brand extension: Develop a clear and compelling communication strategy to introduce the new product to the target audience and build awareness.

- Monitor and adapt: Continuously monitor the performance of the brand extension and make necessary adjustments based on customer feedback and market trends.

By following these steps, companies can increase the chances of a successful brand extension and maximize the potential for growth.

Case Studies of Successful Brand Extensions

Several companies have achieved success with brand extensions. Here are a few examples:

- Apple: The tech giant extended its brand from computers to a wide range of consumer electronics, including smartphones, tablets, and wearables.

- Coca-Cola: The beverage company successfully extended its brand into different flavors and variants, as well as non-carbonated beverages.

- Nike: Known for its athletic footwear, Nike expanded its brand into apparel, accessories, and fitness equipment.

These case studies demonstrate the effectiveness of brand extension strategies in diversifying product offerings and reaching new markets.

By learning from these examples, companies can gain insights and inspiration for their own brand extension efforts.

Apppl Combine a 360-degree advertising agency in Delhi assist in brand extension strategies by conducting thorough market research to identify potential expansion opportunities. Developing strategic plans tailored to the brand's strengths, target audience, and market trends. Utilizing innovative marketing techniques, agencies facilitate the seamless integration of the brand into new markets, ensuring consistency and relevance. By leveraging existing brand equity, they enhance credibility and consumer trust in the new ventures. We also provide ongoing support, monitoring performance metrics and adapting strategies to optimize results. Through collaboration and expertise, agencies enable brands to effectively expand into new markets while maximizing growth opportunities.

This post was originally published on: Apppl Combine

#brand extension #market opportunities #business growth #product extension #line extension #category extension #co-branding #brand equity #customer loyalty #apppl combine #Advertising Agency In Delhi

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head-post · 14 days ago

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Coca-Cola drinks recalled in Europe over chlorate safety issue

The Food Standards Agency has launched an investigation to find out whether Coca-Cola products with high levels of chlorate are on the UK market.

It comes after the Coca-Cola manufacturer recalled drinks in Belgium, Luxembourg and the Netherlands after testing revealed elevated levels of the chemical additive.

The company’s bottling partner, Coca-Cola Europacific Partners, said there had been no complaints or concerns from consumers in the UK.

Chlorates are a breakdown product of chlorine disinfectants and chlorine-containing chemicals that are often used to sterilise water. They can lead to iodine deficiency in the body and are regulated by statutory maximum residue levels for a range of foods, including fresh fruit and vegetables, according to Food Standards Scotland.

Anna Gravett from the FSA said on Monday: the Food Standards Agency (FSA) is investigating whether Coca-Cola products with elevated levels of chlorates are on the UK market. She said:

“If we find unsafe products, we will take action to remove them and notify consumers.”

Coca-Cola Europacific Partners said in a statement:

“The recall is aimed at Belgium, Luxembourg and the Netherlands, where most of the affected products have been withdrawn from sale. Routine testing has shown that some products contain elevated levels of chlorates. Independent analyses by experts have shown that the likelihood of any health risks arising from consumption of these products is extremely low. A very small number of imported cans of Appletiser, Coca-Cola Original Taste, Coca-Cola Zero Sugar, Diet Coke and Sprite Zero with production codes 328 GE to 338 GE found on the bottom of the can were affected. We have reported this issue to the food safety regulators in the UK and remain in contact with them. We have not had any complaints or concerns from consumers in the UK.”

In 2015, the European Food Safety Authority identified that chlorate levels in drinking water and food are too high and can lead to serious health effects, particularly among babies and children.

These include impaired thyroid function due to inhibition of iodine absorption.