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loonarii · 5 months ago

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Ari's K-Pop Roundup: July 2024 (aespa, KATSEYE, KISS OF LIFE, STAYC, tripleS, + MORE)

last months installment ✦ full masterlist welcome back to episode SIX (!!!) of this review series I started back in february - I've tried a lot of review formats in my time on kpop tumblr, but this one feels the most fun to do, and is by far the most well received. thanks so much to everyone who likes, reblogs, or even just reads these rambles, I appreciate it so much <333 This month was pretty fun from the get go so lets go get into it ~ ari

Hot Mess - aespa

A month and a half after their first korean full album, aespa have dropped their first proper foray into Japanese releases with 'Hot Mess'.

This is a classic aespa style track, like something off the 'Savage' or 'Girls' mini albums. Powered by a distorted trumpet base melody and filled with vocals delivered with a hyperconfident attitude, 'Hot Mess' is very Bratz doll, very Y2K. The chorus is reasonably catchy, but the verses fall somewhat short in my opinion, and the post chorus feels slightly out of place? The bones for a great song exist within 'Hot Mess', but for me the song peaks at 'good'. Is it anywhere near on the level of 'Supernova' or 'Amargeddon'? No, but it is cute and shows off the aespa members' skills well, as a debut song should do.

Giselle, as the member who speaks the most Japanese, is the BEST on this song, she sounds the most comfortable in her delivery and the tone of the song suits her style perfectly. Ningning is also a huge highlight of this track.

'Sun and Moon' is a classic SM style b-side, half way to a dance track, half way to a ballad. Where 'Hot Mess' highlighted vocal tone, 'Sun and Moon' emphasizes vocal range and the runs the members can pull off - in that sense it is the perfect b-side for a song like 'Hot Mess'. It's an easy hit, I like it a lot.

'ZOOM ZOOM' has actually already been released, so I won't delve into that one today, but the tl/dr is that it's a 10/10 aespa dance track that is forgotten about FAR TOO OFTEN.

Overall, this was fun. 'Hot Mess' didn't quite do it for me as much as I would have liked, but I enjoyed it nonetheless. The b-sides are great, and as a debut, it works well. With their influence on the Y3K aesthetic in japan, success over there is inevitable and I'm wishing the best for them as always.

Touch - KATSEYE

If nothing else can be said about 'Touch', at least it was a decent song this time around.

Let's not lie, you can hear the PinkPantheress print on this song as well as I can, and while that results in an enjoyable song, it does not bode well for the future of KATSEYE. The derivative nature of 'Touch' isn't inherently bad - PinkPantheress coded songs have been popping up in kpop frequently over the past year or so (though granted never quite as obviously referential as this), but contextually the song is a bizarre choice. Even though their 'Debut' was released last month, KATSEYE is still extremely fresh on the scene, and every choice they make right now in musical, conceptual and creative direction will impact how they are perceived by global audiences.

Making music that sounds like a another artist will almost always tarnish your reputation and brand as a soloist/group UNLESS the artist you are emulating caters to an entirely different market. For example, ILLIT got backlash from kpop fans both inside and outside of Korea for emulating the sound of NewJeans, but the discussion of Tinashe's undeniable influence on kpop is limited to select groups of international fans. KATSEYE are trying to appeal to the western market presumably, so while 'Touch' imitating PinkPantheress may result in a few million streams and TikTok song of the hour status, it does nothing to build a brand, create a signature sound, and make a name for KATSEYE outside of kpop. Not to mention, it sounds unconnected from 'Debut' sonically, tonally, and conceptually, further meddling with any chance they have of building an iconic (in the original sense) discography.

However, this concept did seem to suit some of the girls better, Yoonchae especially seemed comfortable taking the centre this time, she was the star of the song for sure.

I would be remiss if i didn't bring up the song length after bitching about it so heavily last time, so here we go for round two. From 'Debut' clocking in at an appalling 2 minutes and three seconds, the HYBE overlords have blessed us with SIX MORE SECONDS on 'Touch'!!! At least this song calls for a bridge slightly less than 'Debut' did, but regardless this is absurd. I may be glad that the recession has triggered a resurgence in upbeat pop music from the west with BRAT summer and all that, but if it means song length shrinking by minute every year, I'm not sure if it's worth it.

Sticky - KISS OF LIFE

Kiss Of Life are just KILLING it, every release has been fucking incredible and 'Sticky' is no exception. Built on a foundation of afrobeats and powered by spirited vocal runs from all the members, 'Sticky' is the perfect song for the summer. It doesn't over-complicate itself, this is a song all about wearing short-shorts in the blaring July heat and having a blast with your friends. the melodies aren't especially new but they are classic and highly enjoyable. Hanuel is the beating heart of this song. Her vocal tone is on the more nasal side which usually means she's delegated to the verses or adlibs while Natty takes the frontline, but in 'Sticky' she is centre stage and I couldn't be happier about it. Natty and Belle take the post chorus sounding incredible as always, and Julie punches up the verses and post chorus ad-libs with her citrus-esque vocal tones. All the girls come together on the chorus in a chant thats been stuck in my head since I heard it. This and Chuu's 'Strawberry Rush' are my songs of the summer.

If 'Sticky' is a midday bike ride along the beach, 'Te Quiero' is a midnight beach party lit by campfires and neon swimsuits. Its the perfect b-side for 'Sticky', equally as addictive but slightly more unique in its construction. The strings on this track are to die for, and the lyrics are surprisingly enjoyable too.

A great single album for the summer months, Kiof have done it again - are we surprised?

Cheeky Icy Thang - STAYC

STAYC's last couple of releases, 'Bubble' and 'Teddy Bear' have been highly divisive, and while they didn't perform poorly by any means domestically, they were pretty unpopular among international kpop listeners. It seems HighUp recognized this lack of interest, and when the head prophet said the omens were right for STAYC to have a full album, they dropped the more childish concept and circled right back to 'RUN2U' - and now we have 'Cheeky Icy Thang'.

To be honest, the first couple of times i heard this song I didn't get it. My main impression was that it was messy - there were too many elements fighting for dominance, too many hooks, too many words in one line. And while I do still stand by some of those elements (you cannot convince me Sieun says 'rock' in the line 'on-the-rock whiskey ring-a-ring ding-dong'), but now I see the song as more maximalist than messy. I consider 'RUN2U' to be one of the most polished and well executed kpop songs of all time, and 'Cheeky Icy Thang' is not that at all - but it's charm comes in how rough and chaotic it is. While yes, the lyrics did need a second draft in some cases, notable exceptions being Sieun's '미녀와 야수면 내가 Beast' in the intro (excellent, no notes), the song's structure is genuinely a masterpiece - J's subversive pre-chorus having that tinny answerphone layer was amazing, easily the best part of the song. The production is top tier throughout, but that is to be expected from Black Eyed Pilseung.

It's difficult to pinpoint what exactly is so charming and subversive about 'Cheeky Icy Thang', because on paper it is neither something new for STAYC, nor something new for the industry at large in terms of concept or sonic style. However, what this song does that is so odd for kpop is that it does not put all of its eggs in one basket at all. Kpop songs, especially kpop songs post the TikTok era (thanks SO MUCH for that Zico), tend to be top heavy, and concentrate all the fun and creativity and catchiness into the chorus. 'Cheeky icy Thang' does not do that - the verses are a treat, the pre-chorus is a stunner, the breakdowns are groovy, and the chorus leaves us just satiated enough to keep listening. Crucially, 'Cheeky Icy Thang' cannot be compressed, and while they undoubtedly will make a dance challenge out of it, you cannot get the full experience of this song from a 20 second soundbite, as you can with so many other songs coming out right now.

### - tripleS

Lack of music video aside, '###' is the perfect tripleS japanese debut. A lovechild of anime intros and tripleS's iconic maximalist sound with a tS trademark 'lalala' post chorus, EVERYTHING about '###' is deliciously addictive. It's hyper-cute to the point of psychosis, and the members vocal delivery is perfectly imperfect.

Like a year ago I started yapping about what I called 'love island pop', and with this review I would like to introduce another micro-genre my prefrontal cortex cooked up 'Rhythm Heaven Fever pop'. Basically, music that sounds like it wouldn't be out of place in a Wii U rhythm game from 2011. '###' fits this perfectly, other notable examples being 'Dumb Dumb', 'Rookie' and '#Cookie Jar' - Red Velvet, and 'BBoom BBoom' - Momoland. This is the kind of music that keeps kpop going in my opinion, it's been a steady undercurrent of the trending sounds over the last 3 generations, and I am more than glad to see tripleS stoking the embers.

Such an unabashedly FUN song, it never takes itself seriously and that works FULLY in it's favour. Definitely a must-listen track from the July roster.

MINI REVIEWS:

[ALBUM] MINISERIES 2 - SUMIN & Slom: Wasn't sure if I should include this since it's not really kpop, but what the fuck SUMIN IS BACK BABY and yeah its another FUCKING BANGER of an album. Just go listen to it. I might do a separate review of it because it's just that good, so expect that in the next 2-5 business years. Just go stream it.

Klaxon - (G)-IDLE: For all I don't really like (G)-IDLE's music, I can usually admit that it is at least catchy. And yet, somehow Klaxon is not that catchy? The first line of the hook feels like a bizarre Frank Sinatra interpolation, and that post chorus does most of the heavy lifting for this track. Overall, this felt pretty derivative, but hey, sometimes a throwback isn't the worst.

FOREVER - BABYMONSTER: Babymonster are leaps and bounds away from my stan list, and even though this is vaguely something different from them (not really, it's just that there isn't an empty chorus), it's once again not for me. The vocal mixing on this song is very odd and as a result any emotion or power the girls used in their vocals is totally lost and tonally the song falls flat. The key change in the final chorus is a nice touch, and Pharita and Haram especially shine on this track. The fact that this was somewhat 'something new' gives me hope though - perhaps all is not lost over at YG. Perhaps.

Something Ain't Right - XG: XG are so consistent in the quality of their releases it's actually insane - from the production to the hooks to the vocal direction this is such a fun song. I don't know if I love it as much as TGIF or New Dance from X-GENE, but it's a very solid release. XG are well and truly the ones to watch, and the dichotomy between this and 'Woke Up' proves that perfectly.

Let It Burn - H1-KEY: You know, this was so close to being one of several contenders to be included on my mini reviews segment that just get cut, but this release really shocked me. I went in with almost no knowledge of H1-KEY, I had heard of them, but I had no idea what the concept was, who the girls were or even how many of them there were. 'Let it Burn' is a fucking delight from start to finish. A lot of these kpop takes on punk rock anthems fall flat for me, but this one keeps it honest and heartfelt throughout. The lyrics are honestly a delight, the chorus is fun, but the verses are the real star of the show, snappy and well delivered, and backed by a clean, classic hip-hop beat. You probably missed this track this month, and I would definitely recommend a listen.

JUSTICE - Dreamcatcher: Trust me, I am SO CLOSE to getting dreamcatcher to click for me, and 'Justice' proves that. It's lowkey fucking amazing, SO well executed. I truly think I am one discography deep dive away from falling in love with DC, this song is SUCH A BANGER. I really appreciate how DC never sacrifices their unique sound for whats trending, no one else is doing what they are doing, and holy hell are they doing it well.

Don't - LEE CHAE YEON: It's cute? I guess? Not overly spectacular, but not spectacularly awful either. I still don't know who the fuck Charlie is.

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