#category-nescafe

[chemicalsectorupdates]

From Bean to Cup: Supply Chain Analysis in the Instant Coffee Market

Instant Coffee: A Global Sensation Fueling an Industry The Rise of Instant Coffee Culture Over the past few decades, instant coffee has seen tremendous growth in popularity around the world. What was once considered an inferior substitute for freshly brewed coffee is now the preferred method of coffee consumption for millions of people daily. Some of the key factors that have contributed to the rise of instant coffee include its convenience, affordability, and adaptability to different cultures and taste preferences. The ability to make coffee instantly almost anywhere with just hot water has appealed greatly to busy lifestyles and tastes in many developing nations. New Market Opportunities in Developing Nations As more developing countries urbanized rapidly through the late 20th century, instant coffee found thriving new consumer bases. nations like India, Indonesia, Brazil, and Nigeria saw massive growth in middle-income populations that embraced instant coffee. These new consumers valued affordability and convenience over a ritually prepared cup of coffee. Manufacturers capitalized on these preferences by tailoring products to local tastes through flavor innovations and format diversification like stick packs and jars. Global brands and local players poured investments into packaging, marketing, and distribution in key growth markets. India, Indonesia, and Brazil now rank among the top consuming nations globally as instant coffee culture took root in these populations. New Formats and Flavors Expand Appeal To keep engaging evolving consumer preferences, manufacturers have delivered numerous product improvements. New soluble coffee formats like sachets helped instant coffee gain popularity in Asia and Africa by resolving packaging and preparation barriers. Flavor innovation has allowed experimentation beyond the original roast and blend profiles. Products now offer flavored and blended options incorporating elements like chicory, cocoa, caramel, and cinnamon without compromising on convenience. Such efforts have kept instant coffee relevant amid rising specialty coffee culture. The coffee pod revolution influences instant coffee landscape Coffee pods offering single-serve fresh brewed convenience exploded in the 2010s, led by the Keurig system. While this threatened instant coffee's stronghold on the office market, it also inspired positive changes. Manufacturers responded with podded systems of their own allowing freshly-brewed experiences from instant coffee. Nescafe partnered with Dolce Gusto while Jacobs launched the Tassimo system globally. These younger demographics now widely embrace podded coffee drinks ranging from lattes to Americanos to mochas prepared instantaneously. Pod systems offering both fresh brew and soluble options have thus expanded the accessible instant coffee audience as a new hybrid sub-category emerged. Sustaining Growth Amid Specialty Revolution Even as specialty coffee culture expands in developed economies, instant coffee retains footing through constant upgrading aligned with trends. Manufacturers now market authentic coffeehouse experiences and premium blends appealing to developing tastes. Convenient subscription and auto-replenishment services resemble specialty coffee club benefits. Meanwhile, innovations in extraction maximizing coffee's volatile compounds promise delivering fresher nuanced flavors through the instant medium. When combined with selective targeting of key markets still relying on convenience over all else, these efforts indicate instant coffee's potential for continuing growth in a sophisticated industry.

[ao3feed-kathony]

Mumbai Meet Cute

read it on AO3 at https://archiveofourown.org/works/51703267 by CherriesOnTheCake So, Feroza asked for a Mumbai Meet Cute AGES ago and then kindly donated to Save The Children so I would finish it. I hope this meets expectations. It’s just a bit of fluff really. Dhaniabad - thank you Chaiwali - tea lady Nescafe chalegi - will Nescafe do? Kya - what The wearing gold as a marital sign is something that occurs in all religions in India. But I did use a bit of creative license because no working woman in Mumbai would be silly enough to risk wearing real gold on their commute. Words: 1733, Chapters: 1/1, Language: English Series: Part 3 of Fics for Palestine Fandoms: Bridgerton (TV), Bridgerton Series - Julia Quinn Rating: General Audiences Warnings: No Archive Warnings Apply Categories: F/M Characters: Anthony Bridgerton, Kate Sheffield | Kate Sharma Relationships: Anthony Bridgerton/Kate Sheffield | Kate Sharma Additional Tags: Alternate Universe - Modern Setting, Love at First Sight, meet cute, Anthony and Kate meet in Mumbai, Tooth-Rotting Fluff, Romance, Fluff, Kate is a Chaiwali, Anthony is a businessman read it on AO3 at https://archiveofourown.org/works/51703267

[tiger-advertising]

Sachets - Small Wonders Revolutionising Consumer Choices

Good things come in small packages. Remember the times, when shampoo became a mass market phenomenon, with small packs priced at unimaginable rates? Sachetisation became a rage and a variety of companies pushed more products through sachets to achieve success. Described as ‘tingy’ in size, a sachet is a small, sealed packaging made of single or multiple layers of plastic intended for one-time use. It can be used by an individual or family. Shampoos are the biggest beneficiaries of this culture, as 70% of the shampoo market is driven by low-price units. 

Even today, an increasing number of brands are reaping the benefits of sachets. Sachets continue to register impressive growth year after year. They are literally the “Small Wonders” driving the FMCG industries. Brands like Nescafe, Ariel, Surf, Fair & Lovely, Maggi, Gillete, Rasna and even Haldiram’s chevda have tried the “sachet" strategy. 

The sachet use has also grown due to the Indian tendency for top-up shopping. They avoid buying large packets that offer less value. Even in urban areas, consumers prefer low price units mainly because there is no incentive to buy larger packets. Sachets also give consumers a chance to try new brands as they are more likely to experiment with new variants in small packs. 

Gujarat based Zydus Wellness was among the first to launch face wash in a sachet. This strategy can give big brands an advantage, especially in rural areas, where face wash is not regularly used. This can help brands explore new territories and capture the bottom pyramid in their product category. 

Even hair colour creams adopted the sachet strategy. L’Oreal launched its hair colour, Garnier Black Naturals, at Rs.39, while other brands were selling at Rs.100. This gave Garnier Colour Naturals an advantage over other creams. In India, it helped target the lower end customers. Sachets are a game changer for marketers in the skincare and haircare categories.  

Some brands also use sachets for cross promotion and convenience. The sachets are easy to carry and dispose off, which attracts customers. Brands rely on high margins and lower distribution costs but are focusing more on lower price units. Apart from earning from profit on the quantities sold, brands can also save on transportation and packaging costs that makes sachets profitable. Sachets prevent product wastage. There is no chance of food products like spices, coffee and drink mixes getting spoiled or wasted. These sachets help consumers use only what is needed and save money. 

Want to learn more about marketing strategies? Follow Tiger Advertising, a creative agency in Vadodara, for interesting marketing insights!

[businesknowlege]

FMCG Industry in India

FMCG Industry

Fast-moving consumer goods (FMCG) are the fourth-largest business in India, and it has been expanding gradually over time as a result of rising disposable income, an aging population, and rising consumer brand awareness.

No FMCG business can afford to ignore India since it has a middle class that is larger than the whole population of the United States.

The FMCG industry in India is growing as more people start to move up the economic ladder and more people have access to the benefits of economic development.

More significantly, with a median age of just 27, India’s population is becoming more consumerist due to rising expectations.

This has also been made possible by government initiatives to increase financial inclusion and provide social safety nets.

Top 3 FMCG Companies List in India

Hindustan Unilever

One of the best FMCG industries in India is HUL. It is a division of the British-Dutch business Unilever. The business was founded in 1933, and Mumbai serves as its corporate headquarters.

For 87 years and more than 2 billion clients have been served by HUL. HUL has around 35 brands spread throughout 20 categories, including toothpaste, skincare, cosmetics, skin care products, and soaps.

Famous brands including Surf, Excel, Dove, Lux, Lifebuoy, Clinic Plus, Wheel, Sunsilk, Knorr, and Axe are among those associated with the company.

Moreover, HUL successfully concluded the Rs 3,045 crore merger with GSKCH India in April 2020. Together with Horlicks, GSK Consumer includes the names Boost, Maltova, and Viva and is currently a part of HUL.

ITC Limited

With more than 110 years of success in the Indian markets, ITC Ltd. has a comprehensive grasp of the Indian Consumer. The ITC is renowned for ensuring a certain production and packaging standard.

In India, they have several distribution outlets. With several retail stores, they have been able to enter even the most remote locations thanks to this.

Bingo, Sunfeast, Aashirvaad, Fiama Di Wills, Vivel, Savlon soaps, and handwash, Papercraft, and Classmate are some of their brands.

Wills Navy Cut, Gold Flake Kings, Silk Cut, India Kings, Bristol, Gold Flake Super Star, Gold Flake Premium Lights, Classic Menthol, etc. are among the brands sold by ITC, which holds a market share of 77% of the Indian cigarette market.

Nestle India

Swiss-based Nestlé is a multinational food and beverage corporation. The firm has been active for more than 150 years on a global scale.

Nestlé first started doing business in India in 1912 under the name Nestle Anglo-Swiss Condensed Milk Company. They provide for the dietary and health needs of Indian customers.

Drinks, bottled water, milkshakes, morning cereals, quick meals, performance, health care nutrition, etc. are just a few of the numerous things that Nestle sells.

They presently possess 2000 brands, including Nescafe, Maggi, Milky Bar, Kit Kat, Bar One, Milkmaid, and Nestea.

Nevertheless, despite operating in a competitive market, Nestle Cerelac has an indisputable market share of 96.5% among babies 6 months and older who use it as a breast milk substitute.

[nescafecl]

NESCAFÉ MIXES

[nescafebulgaria-blog]

NESCAFÉ 3in1 Strawberry Kiss

[nescaferu]

NESCAFÉ SENSA

КОФЕЙНЯ У ТЕБЯ ДОМА

Попробуйте NESCAFÉ® SENSA — кофе как в кофейне с мелко молотой арабикой и роскошной кофейной пенкой.

[nescafeua]

NESCAFÉ® Gold

Секрет багатого смаку та аромату довершеної кави криється у зернах арабіки, обсмажених до золотистого відтінку та змелених у 10 разів дрібніше.

[blagro]

List Of Top 5 FMCG Companies in India with Their Brands

https://blagro.org/Fast Moving Consumer Goods (FMCG) are consumer packaged goods that play a vital role in providing our basic needs for our day-to-day lives. The daily beverages we drink, the cosmetics we use, the toiletries, the packaged foods etc. all come under the FMCG. The FMCG market in India is expected to increase at a compound annual growth rate of 14.9% to reach USD 220 billion by 2025. It is the fourth-largest sector of the Indian economy. Here I present a list of the top 5 FMCG companies in India with their brands.

 Hindustan Unilever Limited (HUL)

Be it Surf Excel, Lux, Red Label or Vim, these daily products by Hindustan Unilever limited have been a household name for decades now. It was established in 1933 and is headquartered in Mumbai. It is a subsidiary of Unilever, a British-Dutch company. They have over 35 brands under their umbrella that include products across 20 categories. It is the oldest and the largest FMCG brand in India and is known for its top FMCG products in India. A few of its product categories include tea, detergent, skin care, toothpaste, soap, cosmetics…, etc.

Some famous FMCG product brands under HUL are Boost, Horlicks, Bru, Brooke Bond, Knorr, Lipton among drinks; Axe, Breeze(soap), Citra, Clear, Clinic Plus, Close Up, Dove, Glow and Handsome, Glow and Lovely, Hamam, Lakme, Indulekha, Lifebuoy, Liril, Lux, Pears, Pepsodent, Pond’s, Rexona, Sunsilk... etc among beauty products; Activa Wheel, Cif, Comfort, Domex, Love & Care, Nature Protect, Pureit, Rin, Sunlight, Surf Excel, Vim among Home Care. 

 ITC

ITC stands for Imperial Tobacco Company which was later renamed Tobacco Company Limited and later, ITC limited. It was established in 1910. With a market cap of around 77 thousand crores, it is the second-largest FMCG company in India. They deal in Foods, Personal care, Cigarettes and Cigars, Education and Stationery Products, Incense Sticks and Safety matches, Hotels, Paperboards, Agribusiness and IT, and packaging. Besides, they have a 77% monopoly in the cigars and cigarettes industry in India. 

Some famous brands under ITC are Bingo, Aashirvaad, Fiama Di Wills, Vivel, Savlon, Gold Flake Super Star, Gold Flake Premium Lights, Classic Menthol, etc.

 Nestle

Nestle is the world’s largest food and beverage company. It is headquartered in Switzerland and has been in business for around 150 years. It entered the imperial Indian market back in 1912. We know Nestle for Maggi noodles and Nescafe coffee, two of the top FMCG products in India. 

Besides these, popular brands under Nestle include Milky Bar, Kit Kat, Bar One, Milkmaid, Nestea, Nestlé Milk, Nestlé Slim Milk, Nestle Dahi and Nestle Jeera Raita. Total sales of Nestle India in Q2 of 2021 stands at 3462 Crores INR.

 Britannia

Established in 1892, Britannia is one of the oldest and the most trusted food companies in India. More than 50% of Indian households use Britannia products. It is known for its Biscuits, cakes, bread, rusks and dairy products. It was the first zero-trans-fat business in the country and is presently one of the best FMCG companies in India. 

Some famous brands under Britannia’s banner include Good Day, Tiger, Milk Bikis, Marie Gold, Crackers, Tiger, Jim Jam+Treat, Bourbon, Little Hearts, Pure Magic and Nice Time among biscuits; Whole wheat bread, White Sandwich Bread, Bread assortment, Daily bread among bread; Cheese, Fresh Dairy, Everyday Goodness among dairy; Gobbles, Tiffin Fun, Nut and Raisin, Muffills, Layerz, Rollyo, Fudgeit among cakes; and, Toastea as Rusk, Treat Crème Wafer and Treat Croissant as croissant.

 Marico

Marico started with coconut and refined edible oil and later expanded to various other kinds of consumer goods. Its serves in areas including health, beauty and wellness, in 25 countries across Asia and Africa. One in every three Indians uses Marico making it one of the largest FMCG brands. 

Various brands under Marico includes Parachute hair oil, Saffola, Set Wet, Hair & care, Livon, Nihar, Coco soul, True Roots, Pure Sense, Travel Protect, Saffole Fittify Gourmet, Kaya Youth, Parachute Advanced Crème Oil, Saffola Honey, Saffola Arogyam Chyawan Amrut etc.

Visit on: https://blagro.org/

[nescafeua]

NESCAFÉ® Gold Crema

Ретельно обсмажені кавові зерна у поєднанні з ніжною пінкою Crema надають каві м’який смак та багатий аромат. Спробуйте!

[cats-of-cairo]

Do you know how to get around in a coffee shop in Egypt? 

It is a very basic knowledge: drinks are delicious and I would never leave the coffee shop if I could. However, there is one “but”: traditional cafes are for men who socialize there, smoke shisha, watch tv, play games. I would rather not go there alone as a woman (maybe in some districts in Cairo like Heliopolis but for sure not here in Gourna). It is not that they would be rude or will not serve you - I would simply feel weird as a single, foreign woman. In traditional coffee shop you can order shai (black tea), ahwa (coffee), cold drinks, shisha and sometimes a sweet snack. 

Shai (tea) can be divided into 2 categories. As a foreigner, in 90% of cases you would receive standard lipton tea bag so it is important to ask for shai kosheri (dust tea). The most common brand is the El Arousa: black dust tea from Kenya. The Western idea of not using sugar is completely absent here: plain tea is considered rather weird for locals in Gourna for whom the good tea starts with 3+ spoons of sugar. I am always asked to add more! 

Ahwa (coffee, in local dialect in Gourna Gahwa) is delicious but you should specify what kind do you want according to amount of sugar inside. You can choose from: ahwa sada - plain coffee, no sugar (good for foreigners and weirdos in general), ahwa ariha - with a small bit of sugar, almost plain, ahwa mazboot - medium sweet, just right balance of sweetness and bitterness,  ahwa sukkar ziyyada - very sweet, instant diabetics.

The last type is rather not common and I don’t even think you can get it in a coffee shop: neskafay (nescafe): instant coffee, can be with milk and sugar (of course). But we are not in Egypt to drink nescafe, are we? 

Don’t forget to say “fi sahetek” or “ hamiyan ” after the drink! It means “to your health”!

[nescafepe-blog]

VAINILLA FRESH

Una bola de vainilla en el café del chic@ que te gusta y se convertirá en tu amor de verano.

Descúbrela aquí

[nescafenz]

NESCAFÉ Espresso

An intense, dark and full-bodied coffee with a distinct aroma

[nescafenewzealandstage-blog]

NESCAFE GOLD Original Int5 6(100g)

Strength: 5

Bean: Arabica and Robusta

[nescafeau]

NESCAFÉ Gold Original Int5 tin 400g

Strength: 5

Bean: Arabica and Robusta

Buy Now