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misti2460 · 4 years ago

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Capture Leads From YouTube Via Google’s Lead Form Extensions

Google is giving another approach to sponsors to catch leads by bringing its lead structure augmentations to YouTube just as Discovery crusades.

Lead structures assist publicists with social event leads legitimately from their advertisements as opposed to guiding clients to a presentation page. Google will probably assist promoters with increasing greater leads quicker by driving clients to make prompt move.

Here's the manner by which lead structures can have a major effect in coming to and drawing in intrigued clients and reinforce the transformations your advertisements produce.

How lead structures will look like in YouTube video promotions

Lead structures are opening up a major open door on YouTube through True View for activity crusades. Aside from utilizing invitations to take action (CTA) and features, promoters can show a lead structure that shows up underneath the in-transfer video for clients to rapidly share their data.

This should be possible without diverting them to a greeting page, which essentially improves the probability of structure fruition and doesn't meddle with the review insight. By smoothing out the client venture, this considers a more consistent stream that can assist you with discovering quality leads in a more productive way.

How about we investigate how Jeep can catch leads during early testing of lead structure expansions on YouTube.

Picture Credit: WERSM

Without leaving YouTube, clients can communicate their advantage and round out a structure to book a test drive with Jeep without any problem.

As per Jeep, their utilization of lead structure expansion saw a ten times increment in their finished leads. The automaker organization further shared that the augmentation end up being the most cost-proficient route over all promotion stages to produce leads.

How leads structure augmentation functions

Lead structure augmentations were turned out in search crusades a year ago to permit sponsors to connect lead structures to their advertisements in portable and tablet gadgets which show up in Google list items.

Customers can tap on the promotion and fill in their subtleties on the change structure without leaving the screen they are on. On the off chance that the client is now signed into their Google account, the structure will be naturally filled in and they can submit it rapidly.

Before you can make a lead structure, your record must meet the accompanying prerequisites:

A decent history of strategy consistence.

An all out spend in Google Ads of over USD 50,000. For different monetary forms, the spend sum will be changed over to USD as indicated by the normal month to month transformation rate.

A reasonable vertical or sub-vertical. Certain substance that is "delicate" and not took into consideration lead structures incorporates liquor related, medical care and medications, and political substance.

How leads structure expansion functions

Lead structures can be added as expansions to existing efforts in Search promotions. For video crusades, they are included during the mission creation measure. This should likewise be possible from the mission settings menu.

For publicists who are making video crusades, they have the alternative to pick which kind of leads they wish to catch: higher aim or more volume. The lead structure type can be changed whenever during the mission.

Higher aim: contact a crowd of people that is probably going to be keen on your item

More volume: arrive at a higher number of individuals with your lead structure

The subsequent stage is to choose which snippets of data they wish to accumulate from clients.

Work Email

Notwithstanding this standard arrangement of inquiries, you can likewise pick more explicit inquiries for every vertical. These incorporate questions that are explicit to work trackers, home purchasers, etc. In the event that these alternatives are deficient, you can compose your own custom inquiries to pose on the structure.

How you can transform those leads into deals

When a client has presented a lead structure, it is important to catch up on their expectation right away. Time is of the embodiment – as indicated by Harvard Business Review, research insights propose that organizations that react to leads inside an hour are multiple times bound to change over them into deals.

Accordingly, the leads gathered by means of Google lead structure expansions must be done effectively and match up progressively. The strategies include:

Download and oversee caught leads in a CSV document, which are accessible from the most recent 30 days.

Set up a webhook mix to naturally import information to your client relationship the board (CRM) framework and get leads continuously.

Use Zapier to naturally import and fare information between Google Ads and your CRM framework.

Moreover, Google intends to reveal a component in the not so distant future, that makes it simpler and quicker to import disconnected transformations by utilizing the data that clients have given in the number one spot structure.

Lead information can be utilized to support leads with Google's Customer Match, a publicizing apparatus that assists with expanding brand mindfulness and drive changes. By utilizing data that clients have shared, Customer Match permits you to make PPC promotions and target crowds like your most significant clients and contact new crowds on YouTube.

Best practices for ideal execution with YouTube lead structure

There are a few hints to assist you with benefiting from your TrueView crusade on YouTube.

Start with limited crowds

Consider utilizing a limited crowd toward the beginning of your advertisement focusing on. This should be possible by making custom goal crowds, where you can fragment your promotion bunches by a rundown of watchwords and presentation pages you wish to target.

Another path is by remarketing crowds, which permits you to interface with individuals who have just collaborated with your YouTube recordings, site or portable application. Remarketing advertisements can push crowds toward finishing a buy they had surrendered, and simultaneously, increment brand perceivability.

You can likewise utilize Customer Match, which has been recently clarified. On the off chance that you're seeing excellent leads and low lead volume, at that point you ought to extend to extra crowds to get before more clients.

Use language focusing on accurately

Attempting to convey the desired information to others can be troublesome in the event that they don't communicate in a similar language, Similarly, you need your lead structure to appear to clients who can get them.

Focus on a language that coordinates your lead structure language. Something else, customers may see the lead structure however can't react to it. Google doesn't decipher advertisements or catchphrases, so you ought to target one language for every lead structure. Promotions will be appeared to clients who use Google items (like Gmail or YouTube) in that equivalent language.

Set the correct spending plan

Your spending plan ought to associate with multiple times your expense per-activity (CPA) offer to take into consideration adequate every day changes. Utilize Google's Maximize transformations offering to naturally set offers dependent on constant information and get the most changes for your mission inside a predefined spending plan.

Google will use each occasion to pick up the most noteworthy number of transformations conceivable while spending your every day financial plan productively. Ensure you are as of now following changes that intently line up with your business objectives. In the event that you've quite recently begun video crusades, you can start offering minimalistically at 2-3 times your CPAs for Search missions or 1-2 times for Display crusades. Lower the objective CPA 10-15% at an at once toward your ideal CPA while taking into consideration more changes.

Have an unmistakable inventive

Make your informing straightforward why clients ought to present their data in the number one spot structure. Have a reasonable source of inspiration (CTA) with phrases like "Join" and "Find out additional". For example, in the event that you are gathering leads in a car advertisement, you can utilize "Get quote" as the source of inspiration.

Kim Spalding, the Director of Product Management, Small Business Ads at Google, said that purchasers today like to utilize shifted strategies to interface with a business. An examination done in March this year demonstrated that 1 out of 3 customers would prefer to purchase from an organization that offers different approaches to contact them – like calls and web structures.

Close to Google, YouTube is one of the most mainstream sites in the worldwide market which makes it ideal for interfacing with your intended interest group. The lead structure expansion presents a simple and reasonable route for clients to show enthusiasm through the structure accommodation while helping organizations drive more leads.

Participate in a Top 10 Digital Marketing Companies in Singapore to assist you with beginning in utilizing lead structures for YouTube promotions. You can leave the specialized expertise to the specialists and watch your advertising efforts be improved for catching leads and driving transformations.

#Google account #Product Management #Google #YouTube promotions #Small Business

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world-news-blog-2020 · 4 years ago

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How to Protect Your Data in a Connected World

(NewsUSA) – The phrase ‘six degrees of separation,’ suggests that only a minuscule measurement is what divides one person from another. Today, the Internet of Things (IoT) has decreased those degrees dramatically, connecting us not only to each other, but to everything from our fitness trackers to our coffee makers. Consider this: according to a recent report by the Federal Trade Commission, the number of Internet-connected devices tops 25 billion worldwide. And that number is expected to double in the next five years, according to experts cited in the report. In a world where everyone and everything is connected, digital security is a must-have, just as important as the lock on your front door or the keys to your house. “Technology is revolutionizing the way consumers use cars, homes, work spaces and everyday items,” Rep. Darrell Issa, R- Calif., told USA Today in a recent interview. “These devices raise both opportunities and questions about regulatory policy, spectrum space, privacy and more.” Underscoring Issa’s concerns are high-profile hacks, including one that took remote control of a Jeep on a busy highway. Experts warn who consumers need to understand that, although convenient, the IoT is an interconnected system, and security is needed to prevent a weakness in one device (like a SmartWatch) from becoming an open door to attack in another device (such as a connected car). The good news is that sensitive industries such as banking, government, and healthcare have worked with companies like Gemalto, a global leader in digital security, to solve difficult security challenges. While most may not recognize the name “Gemalto,” experts say that almost everyone uses at least one or two of the company’s solutions, which are embedded in a wide variety of connected devices, credit cards, passports, and ID badges. So, to ensure that your data is protected from hackers, Gemalto recommends the following tips: * Secure the device. Sensitive devices need an added layer of protection, such as a SIM card or a tamper-resistant Secure Element that stores data in a safe place. * Control the access. Implement two-factor authentication to ensure that only authorized people are granted access to the data. * Secure the data. Ensure that sensitive data is encrypted and that encryption keys are stored in a separate and safe place. For more information, please visit www.gemalto.com. Credit: NewsUSA Get ready to think on Transportation service Singapore, sea freight Singapore and logistics company for your needs. You may also link: Wix

#business #computers #news

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trackgps-blog · 5 years ago

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Track your car in real-time with TRACK™ Fleet Management System in Singapore. With customised & commercial-grade GPS tracking system for local businesses of various industries.

#fleet management #fleet maintenance #gps #fms

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lingthusiasm · 6 years ago

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Transcript Lingthusiasm Episode 21: What words sound spiky across languages? Interview with Suzy Styles

This is a transcript for Lingthusiasm Episode 21: What words sound spiky across languages? Interview with Suzy Styles. It’s been lightly edited for readability. Listen to the episode here or wherever you get your podcasts. Links to studies mentioned and further reading can be found on the Episode 21 shownotes page.

[Music]

Lauren: Welcome to Lingthusiasm, a podcast that's enthusiastic about linguistics! I'm Lauren Gawne, and I'm here today with Suzy Styles to talk about how the sounds of language might be connected to other sensations that you have. Welcome, Suzy!

Suzy: Hi, it's great to be here!

Lauren: It's so exciting to have you on the podcast. I should just say, straight up, we are doing some research together, which we're gonna talk about during the show, and I always have such a great time chatting to you every time that we're working that I wanted to share that, as we often like to do in Lingthusiasm, share the chats that we enjoy having so much with everyone else.

Suzy: It's super exciting to be here, I'm delighted. I enjoy your podcast very much and also our chats together, so it's great to combine the two!

Lauren: Excellent, that's what I like to hear. One thing we always like to ask people straight up is: How did you get into linguistics?

Suzy: It's a bit of an interesting one! I think when I was a small child I was very much interested in language and words, and thought about being a writer but didn't really see how that was working with my interest in science. So I was sort of pursuing physics and chemistry and literature at the same time, and I couldn't sort of square the two away together, and when I was getting towards the end of high school I went and took on a research project where I went and worked with a particle accelerator for a month.

Lauren: That is cool.

Suzy: So I was doing sort of nuclear physics of electron spin and all sorts of things like this, and I realised that I was deeply uninterested in the practical aspects of doing physics experiments and ran screaming to the humanities! Where on arriving at the ANU – the Australian National University – I discovered this class that was this, like, scientific approach to the language stuff that I'd always found delightful? So, Introduction to Linguistics? And I just fell in love. I haven't left since. So that was my grand introduction, it was the language stuff and the people stuff that I'd always found fascinating, but also a more scientific approach to the logic of the stuff that I loved.

Lauren: So was there a week in that class, or was it literally week one where you were like, "This is where I need to be"?

Suzy: I read the prospectus and I was hooked.

Lauren: That's doubly impressive! In your day job you work at Nanyang Technological University in Singapore in the psychology department.

Suzy: Yes.

Lauren: So how did you get from studying undergraduate linguistics to ending up in a psych department?

Suzy: So I made the transition from classical and formal linguistics, where I was interested in the history of words, to psycholinguistics after a long and detailed research project on the way that people used to use prepositions to talk about time in the Middle Ages in English. And I was very interested in seeing if I could see how the meanings of those words changed over time, but realised that when I was working with these old languages there were these gaps between one text and the next that were sometimes 600 years long, and that what I was missing was the transition from one person to another. And that's where meaning change I think really happens, when one community is shifting slightly in this small time scale. And so obviously the only way to study this was to work with babies, who are learning their words for the first time. So the transition happened when I moved across to the University of Oxford to work in the Oxford BabyLab, where we were investigating all sorts of things to do with how babies learn their words for the first time.

Lauren: Not growing babies, studying babies.

Suzy: Yes, we were investigating the way that living babies who would come into the lab for a visit would process the sounds of speech and how they were connecting up the meanings of different words together.

Lauren: Cool! What was it like, going from studying medieval manuscripts to actual, real-life, tiny humans? It's a bit of an adjustment!

Suzy: It was fabulous. Again, it was moving from a more theoretical to a more people-oriented practice, which I sort of see coming back again and again in my work every time I get hyper-theoretical, I come back to people and I find them far more interesting.

Lauren: So what were you studying the babies for in Oxford?

Suzy: So, this was my PhD research, and what I was working on was how babies connect up the different items in their growing lexicon. So when a baby learns one or ten or twenty different words, what we're curious about is when they start to have, in the organisation of their lexicon, when they start to organise those words according to what they mean or how they go together.

Lauren: Okay.

Suzy: So we could imagine one child is learning a word like "cat," and a word like "table," and a word like "dog."

Lauren: Yeah.

Suzy: And for most adults the words "cat" and "dog" go together in a way that "cat" and "table" do not. But similarly, if the same child is learning "cat" and "table" and "car" – the cat and the car share something that they don't share with the table. So there's a sound-based relationship and a meaning-based relationship. So we were working on a method called "priming," where what we're able to do is see whether children can understand the meaning of one word slightly more quickly if they've just heard another word that's related to that one.

Lauren: Okay. How would you prime me if I was an infant learning?

Suzy: So what I might do is I might give you a picture-finding task.

Lauren: Okay.

Suzy: So I'm going to put on the screen in front of you a picture of a cat and a boat.

Lauren: Right.

Suzy: And your job is going to be to find the cat. And so before I say the word "cat," I give you just some language that's completely unrelated to the task.

Lauren: Okay.

Suzy: So it might go something like this: "Yesterday I saw a dog. Cat!" And then the pictures appear.

Lauren: Oh, okay! That was very sudden, I was just sitting here looking at a screen and suddenly there's dogs and cats and...

Suzy: Yeah. So what we found in those studies is between the age of one-and-a-half and two years of age, children get faster at finding the named picture if it was preceded by a word that's related to it.

Lauren: Okay.

Suzy: Compared to if we had a different condition where we said, "Yesterday I ate an apple. Cat!"

Lauren: Right, yeah.

Suzy: Yeah.

Lauren: Talking about eating an apple does not prime me to think about cats at all.

Suzy: Right. So we found very reliable evidence, and this effect has been replicated a couple of different times in a couple of different age groups, and the method of priming in early childhood is now being used for all sorts of different aspects of the way that children connect up their lexicons.

Lauren: Okay! So, learning words is a complicated task and we sometimes draw on meaning and we sometimes draw a bit on sound as well.

Suzy: Yeah! But it's interesting that at the very early stages of development we see the same organisational properties for how those words work together as we see in adults. So the structure is there right from the start, and that's really exciting.

Lauren: I think it's worth, like, always making clear in these things that the kids are hearing these sentences long before they can clearly say, "Yesterday, I saw a cat." You know, they're probably not saying it quite that sophisticatedly.

Suzy: Yeah.

Lauren: But being able to comprehend things always outstrips production in these things.

Suzy: Yes. And for our one-and-a-half-year-olds, it was clear that although they understood almost all of the words in the test, they were saying very few of them at that stage. And yet we were still seeing this evidence from the way that they moved their eyes while they were looking for these pictures that even in comprehension, the connections between the words were doing some of the heavy lifting for them, not just one word on its own.

Lauren: Right. I'm always torn between being like, "Oh my gosh, kids are so clever!" and "Oh my gosh, they're so stupid. They can't even say a whole sentence yet!" But it is pretty impressive And so you use gaze tracking to test those?

Suzy: Yeah, this was still in the old days where the only way to do gaze tracking was, realistically, to record the children's eye movements using a video camera, and then go through an exquisitely laborious process of coding the videos one frame at a time.

Lauren: Okay! But now we have eye-tracking that's like a machine you can use that does it all for you, right?

Suzy: Yeah, so, the latest wave of eye-trackers are exciting pieces of equipment that use a small infrared light, and they look like an ordinary computer monitor except at the bottom there's a strip that contains a couple of cameras and some little infrared lights that flash, and what they do is they flash their little light onto the baby's eyes and you can track the reflection of that light to figure out where the baby is looking at any point in time.

Lauren: That is very clever!

Suzy: Mm-hmm!

Lauren: And a lot easier to work with.

Suzy: Yes, indeed. It speeds up the process enormously.

Lauren: Fabulous. And so from there... so we went with words and what they mean –

Suzy: Mmm.

Lauren: But that's not quite what you're working on at the moment. So where did we go from there?

Suzy: So I guess one of the things that I was very aware of in Oxford was that the vast majority of babies that lived in our region were English-only babies.

Lauren: Right.

Suzy: And while people who are listening to this podcast might come from communities where that's the norm, when we look at the whole globe at once, the majority of babies grow up with more than one language in their household.

Lauren: Mm-hmm.

Suzy: And probably several.

Lauren: Yeah.

Suzy: So being monolingual is actually a bit abnormal, and we sometimes use the acronym WEIRD to describe this, where the letters all stand for something. So most of the evidence about most of the languages that have ever been investigated comes from countries that are "Western, Educated, Industrialised, Rich," and the "D" stands for "Democratic," but I think mainly to make the word nice.

Lauren: WEIRD, yep.

Suzy: So when we talk about WEIRDs, what we mean is that everything we think we know about how humans operate is usually biased by this small subsample of languages and research contexts.

Lauren: Yes. I think I probably learnt this acronym from you, because coming from a language documentation perspective, very few of my immediate colleagues and people who trained me work with English speakers or work in this WEIRD paradigm, and so – we'll talk about the work we did in a minute – but when I came to you, I was like, "Well, obviously I'm gonna do it with this group of people in Nepal who I work with," and you were like, "Whoa! That's not very usual to get to do this kind of psychology work!" And I was like, "Well, who else am I gonna...?" Like, obviously I have a question about this group of people, and I just thought it was normal that you would ask research questions about not just English speakers, but apparently it's a thing people are trying to get the hang of.

Suzy: Yeah, I think it's mainly – for people who work in psycholinguistics, it's an access problem.

Lauren: Right.

Suzy: So because the equipment that we use and the laboratory settings that we use are often very tightly controlled, the people that we work with are the people who live in the nearby environment who can pop in for a visit. Which is not really going to be the same as linguistic fieldwork where you go out to where people speak a different language.

Lauren: Yeah.

Suzy: So in my transition between these worlds, when I was looking at the groups of people who lived around Oxford, there were lots of people who were growing up in bilingual households, but each bi- or multilingual household was unique and different from the ones around it. And I saw this fabulous opportunity to look at what was going on in Singapore, which is a country that has four official languages and more varieties of language that are spoken in the home, and it's perfectly normal for the vast majority of the population to be growing up in a family that is many generations multilingual.

Lauren: Everywhere around you, you never forget that there are other languages. Like, all of the information on the train is in the four official languages, there's always other things, like lots of TV channels that aren't just in English, it's kind of just a normal part of life, and you are weird if you're a monolingual.

Suzy: Mmm! Yeah, so making the transition over towards Singapore, I was asking myself these questions about what are the things we don't yet know about the process of being bi- or a multilingual. And there are a few labs that are investigating the development of babies in bi- and multilingual communities, most of the work that's currently being done tends to be in very early childhood, focusing on the way that babies' hearing develops in line with the languages that they hear around them when they're very young.

Lauren: And we've talked about that in a couple of episodes. We introduced people to the very sophisticated, actually very serious methodology of high-amplitude sucking in an earlier episode, and we've talked a little bit about it with vowels as well, how people acquire, well before they’re even aware that their brain is doing this, the kind of sound set that their language has.

Suzy: Mmm. So I guess what I was interested in is thinking beyond just the sound system on its own and asking myself this question of whether the sound system changes cause other changes as well. So what I mean by that is, if children over the second half of their first year of life change the way that their brain is representing acoustic information so that it forms up neatly into categories that are aligned with the adults from their speech community, if that change is going on at a very deep level in the auditory cortex, then maybe the way they process other sensations is also influenced by the way that their hearing is changing.

Lauren: Right. So we have the brain kind of going, "These are the sounds you've been hearing, these are the sounds in the language," kind of re-molding itself to fit that. And then there is some relationship between how humans think about the sounds that they hear and other senses that could vary because of that brain re-organising.

Suzy: Mmm! So I'm very interested in the idea of multi-sensory processing. And this is the idea that when we hear some sounds in the world, they kind of go better with some visual kinds of information than others. Or they go better with some objects in the world than others, and we know this and we learn this as children at a very deep level, these relationships exist in the world outside us, and where we can be aware of those kinds of relationships. So, would you like me to give you an example?

Lauren: Okay!

Suzy: Okay! So if I ask our listeners to imagine for a moment that I'm holding in my hand a staple and I'm going to drop it on a hard table, I think all of us can imagine the kind of noise that that staple is going to make when it makes contact with the table.

Lauren: Mm-hmm.

Suzy: So to describe its acoustic features: it's going to be a high frequency sound, so it's going to have high pitch elements, it's going to be quite quiet, and it's going to be quite short-lasting. So tkt-tkt-tkt-tkt-tkt, something like that.

Lauren: Mm-hmm.

Suzy: Now if you imagine that I drop the stapler... you can already –

Lauren: That's going to make a very different sound!

Suzy: Yeah, it's gonna make a very different sound!

Lauren: I might come and ask what you're doing with my stapler!

Suzy: Yeah! But the properties that are going to be different here are there are going to be more low-frequency elements in the sound, it's going to be lower pitched, it's going to be louder.

Lauren: Yes.

Suzy: And it's going to be a longer-lasting sound.

Lauren: Mm-hmm.

Suzy: So what we've got already is this idea that for objects in the world that are small, the sounds that go along with them are going to be high-frequency, quiet, and short-lasting.

Lauren: Okay. Like a small dog is gonna yap and a big dog is gonna bark is the kind of perception that we have.

Suzy: Yeah! And if we extend that even wider in the animal kingdom, we can think about elephants and mosquitoes.

Lauren: That is a lot wider, yeah!

Suzy: Yeah.

Lauren: Imagine a world in which mosquitoes made the noise of elephants and elephants made the noise of mosquitoes. That would be amazing.

Suzy: Right, and we can make, actually, a very clean prediction about this. If we grew up in a world where that were the case, we would expect babies to learn that really, really early on.

Lauren: Mm-hmm! 'Cause you'd want to stay out of the way of those high-buzzing elephants.

Suzy: Yeah, and in fact there's a very good evolutionary story that suggests that if a brain can make these connections, or is possibly even born with these connections, then it has a higher chance of surviving in the world.

Lauren: Right.

Suzy: Even frogs seem to know about this kind of relationship.

Lauren: Is that why they all pretend to be bigger by having really big voices?

Suzy: Yeah, it seems that lady frogs find that very appealing in a gentleman frog.

Lauren: Right. So gentlemen frogs have figured out the game.

Suzy: Yeah! So once we know about this relationship, and we know that hearing is connected to vision in a way that makes sense in the world, when we think about the baby side and we know that babies are learning about the sound patterns in their world, if the sound pattern in one language is different from another, maybe it influences the way that the sounds are connected to other sensory pieces of information.

Lauren: Okay, so this is kind of getting into the idea that – because in linguistics we spend a lot of time teaching adults – undergraduates, whoever – but we teach people that words are arbitrary, is the fancy terminology we use, but, like, there's no reason why "dog" should be "dog," it could be any other combination of sounds, it is other combinations of sounds in all the world's languages.

Suzy: Mm.

Lauren: But what you're saying is because we inevitably can never separate language from the physical world in which we speak it, perhaps that is not as entirely arbitrary as all that, that there might be some patterns happening.

Suzy: So yeah, at the very most basic level, there's an idea that some sounds in language might go better with some meanings, or some other sensory experiences in the world.

Lauren: Okay, yep.

Suzy: So the classic test for this is known as the bouba/kiki test.

Lauren: Should we do the test?

Suzy: Yeah, let's do the test.

Lauren: Okay, excellent. It's time for some podcast experimenting. Get your lab coats on, people! You're gonna do some science.

Suzy: Fantastic. So what I would like our listeners to do today is first of all to imagine in their mind a shape that is really angular and pointy around the edges. So a nice, sharp shape. And I'm now I'm going to describe a second shape, and this shape is going to be very curvy and rounded around the edges.

Lauren: If you have no imagination, we'll have pictures of both of these images in the show notes. You can go look at those while you're hearing about them and deciding what – so, what do we do next with these two shapes?

Suzy: Okay, so we've got two shapes in mind and now I'm going to introduce you to two names for these shapes.

Lauren: Okay.

Suzy: And each of you individually can just make up your own mind which label you think is a better name for which of the shapes.

Lauren: Okay.

Suzy: So we've got two shapes, one spiky one, one curvy one.

Lauren: And I'm gonna name my shapes.

Suzy: Yes. So! The first name is "maluma." The second name is "takete."

Lauren: Okay. I'm gonna tell you what name I gave to each of my shapes, and you can decide if your description matches or if it doesn't. So our blobby, roundy thing, that's called "maluma." And our spiky thing, that's called "takete."

Suzy: And that's the way they feel for you?

Lauren: That's how they feel for me, that makes sense. In some way.

Suzy: Okay.

Lauren: Totally spontaneous response here, I have not done this test 100 times.

Suzy: Perhaps our listeners could tell us via Twitter whether or not their sensory perceptions agreed?

Lauren: And if you disagree, I mean if you agreed with me, please let me know, for validation. If you didn't agree, you can also let us know.

Suzy: We can also put it in as a little Twitter quiz to go alongside.

Lauren: Oh, yeah, we'll have a Twitter quiz, that'll be fun. Yeah.

Suzy: So the answer that Lauren has just given us is the answer that 90% of people give when they're given this task. 90%! This is one of the strongest effects that has ever been documented in the field of psychology or possibly linguistics.

Lauren: Huh!

Suzy: Where almost everyone agrees on the same direction of the match. It's incredibly powerful. This effect has been known for almost a hundred years, and it's been replicated many, many times and in lots of different languages and in lots of different contexts. So this bouba/kiki effect, as it's now known, is considered to be something that is universal.

Lauren: Except... we... broke it?

Suzy: Yeah, this is the point where we get to ask this fabulous question that says if the sounds that we learn as children are different from each other, do effects like the bouba/kiki effect really apply, or were all of those replications over nearly a hundred years, were they all biased by being tested on WEIRD populations, not non-WEIRD ones?

Lauren: So, I heard you talking about this stuff in – I don't even think it was in a seminar, I think we were just out to lunch with people, and you were telling them how you were looking at bouba and kiki, starting to look at it in children, but you were also looking at how it relates to Mandarin tone (and we'll talk about that).

Suzy: Mm.

Lauren: I kind of came to you and said, "I'm working with this other tone language called Syuba in Nepal, it's got Tibetan tone, there's two tones, and I think people have a different idea about what's a high tone and what's a low tone to how I conceptualise it,” and that's how we hit upon doing this study together, looking at the relationship between tone and other senses. But we had to do a kiki/bouba first just to check, because it's universal. We wanted to make sure that our participants were doing what everyone else did. And then I wrote to you after we ran the experiment in Nepal and I was like, "It didn't work? I thought this was meant to be the easy part of the experiment!" Something went wrong!

Suzy: It was deeply mysterious! Everything in the literature on this effect shows that it's highly replicable, it keeps happening over and over again, and it seemed, at the time, not to matter what language you went to; everyone showed the same effect. So we went back and looked at the literature and thought, "Is there anything we've missed?" And there was one paper. Just one! A glorious paper from 1975.

Lauren: It's, like, one page long, right?

Suzy: Yeah, it's only about 350 words! And it was another fieldwork study with a group of people living in a remote community, this time in Papua New Guinea rather than Nepal, which is where Lauren you went to.

Lauren: Yeah.

Suzy: So we tried to figure out whether there was anything that was similar about what we'd done in Nepal and what this other paper from 1975 had shown in Papua New Guinea. So we sort of scratched our heads a bit and tried to figure it out, and then Lauren, I think it was your analysis of the words we put together –

Lauren: Yeah.

Suzy: – that helped us solve the problem.

Lauren: So we used "kiki" and "booboo" as, like, close enough because there's not that o-u, /ou/ kind of sound in the language, and I said, you know, these are perfectly fine, and I could get someone to say them, but they're not good words in the language. Like, these sounds all exist, but you wouldn't have this "kiki" sound in the middle of a word.

Suzy: Mmm.

Lauren: And the tone doesn't quite work like that, tone works a bit differently to how it was structured to make the words sound like "kiki" and "booboo." And we realized that even though we tried to make it exactly the same words as the other versions of the test, that had actually been the problem, is that these weren't words in the language. And from what we can tell, people were so mystified by this weird sound. It would be like giving English speakers, like, /ŋy/ as a word. You'd be like, "Oh, it kind of sounds a bit like a word, but not a very good one." And it kind of breaks your ability to do this kiki/bouba to shape thing.

Suzy: So yeah, we suddenly come across this idea that if the combination of sounds that you stick together is not really word-y...

Lauren: That's the very scientific term we used in the paper.

Suzy: Indeed. Our "word wordy-ness," I believe we called it. Yeah! So if your sound set of sounds together is not really word-y, then you lose the ability to do all of those things that we normally do with words. So it makes it harder for us to learn words, and it makes it harder for us to remember what we've just heard. And it seems in this case it makes it harder for us to connect the sounds in that word to some other sensation as well.

Lauren: And that's what happened as well in the Songe language, which was the other language from PNG with that other failure, is that they didn't have a "t" sound in the language, so they didn't have that /t/, so they couldn't even say – they used "takete" for this.

Suzy: Takete and maluma, yeah.

Lauren: So, like, "takete" – that "t" wasn't even a sound.

Suzy: And they also didn't have the /l/ sound.

Lauren: Yeah.

Suzy: Maluma. So when we went back to the 1975 paper and we double-checked and we double-checked, and we found out that they had also used non-word-y words in their test.

Lauren: Yeah.

Suzy: So suddenly there are these two failures in the literature, and both of them had non-word-y words. So what this suggested to us was when we go through that process of learning how our language sounds, the way that the brain adapts to the sound structure of the language kind of overflows outside of just listening for understanding into everything we do with those sounds.

Lauren: I have never been more excited to fail in my life. So great!

Suzy: Yeah, actually! It was was very exciting.

Lauren: So I hadn't realised that it was weird to work with non-WEIRD people, I hadn't realised – well, I don't think either of us realised that you could break the kiki/bouba, maluma/takete thing.

Suzy: Mm.

Lauren: And I hadn't realised that it was weird to suggest that we do this work on a language with tone, because you were doing some work on Mandarin. But that's some of the first work that's looked at this cross-sensory effect. And again it's just because, well, English speakers will start with English and not think about the fact that many languages have tone to mark the difference between words.

Suzy: Mmm. Are your listeners particularly familiar with tone languages and how they work?

Lauren: Let's do a very quick Tone 101.

Suzy: Tone 101. So the idea is that different languages pay attention to different properties of the way noises sound. So some languages in the world, when you change the pitch of your voice, it can signal a fundamentally different word meaning. So to give an example from Chinese, if we say a syllable like /m/ - /a/ joined up together but with a different kind of pitch contour, it can mean something different. So I'll give you a little example.

Lauren: Okay.

Suzy: If I say "mā," it's a very common word that you would use to refer to your mother.

Lauren: Okay.

Suzy: If I say "mǎ," it means "horse." So in this example what we can see is that the consonant and the vowel are the same for for those utterances, but the way the voice changes in pitch signals a difference in word meaning. And this is a bit different from languages like English.

Lauren: Yep.

Suzy: So what we know from decades of people trying to teach Westerners how to speak Chinese is that people who don't speak languages with tone have difficulty catching on to the pitch property of the words that they're hearing and remembering it long enough to learn the meaning of it.

Lauren: I can never remember – you know, there's only two, there's high and low in Syuba, and I never remember or really remember which one it should be.

Suzy: Yeah! So there seems to be something fundamentally different about the way that brains of English speakers process pitch compared to the brains of Mandarin speakers who've grown up in a language that uses this property. So what we wanted to know in some of our other studies is whether or not the perceptual tuning to audio that has gone on for Mandarin speakers also changes the cross-modal connection between hearing and vision.

Lauren: Right.

Suzy: So we've been running a bunch of studies with my former PhD student, Shang Nan, where what we've been doing is asking people who speak different combinations of languages to make some judgements of the bouba/kiki kind, but listening to, instead of whole long words like maluma and takete, they're just listening to very short, single-syllable names. So they might be hearing /ī/ or /ǐ/ or /í/ or /ì/.

Lauren: And I'm not gonna lie, like, the first thing I think of when I hear all four of those is /i/. That's all I take away!

Suzy: Right! So then we also ask them the same questions for the /u/ sounds. So we had /ū/ and /ǔ/ and /ú/ and /ù/.

Lauren: And you'll be unsurprised to know that what I take away from that is /u/, like, with any intonation.

Suzy: And we found this quite a lot, actually. Our English-speaking participants struggle to really hear the difference between the different sounds, but, you know, they could always make a choice depending on whether it was an /i/ sound or an /u/ sound.

Lauren: Yeah.

Suzy: So we showed them a kiki-type shape and a bouba-type shape, and had our people make their choices. And overall, everybody preferred the /i/ noises to go with the spiky ones and the /u/ noises to go with the blobby ones.

Lauren: Okay, so that still works.

Suzy: But on top of that there was a tendency for the people who grew up in Mandarin Chinese to really, really like to match the high steady tone like /ū/ with the blobby shape.

Lauren: Okay.

Suzy: Whereas our English speakers liked to match the high tone /ī/ with the spiky one.

Lauren: Yep. That gels with my personal feelings.

Suzy: So what we were finding, then, was that the English speakers were paying attention to the high frequency elements, the high pitch of the voice in /ī/ and saying, "That's a spiky thing!" Just like the staple is a high frequency noise and just like the /k/ sound in "kiki" is a high-frequency noise. That all goes together to make a package that says high frequency should be spiky. Our Mandarin speakers were paying attention to pitch in a completely different way. They were paying attention to how much the pitch changed. So when they hear sound like /ū/, it's nice and smooth and stable and steady – or at least this is what my PhD student who is a native speaker of Mandarin Chinese tells me.

Lauren: Right! I trust her.

Suzy: Whereas when they heard a sound like /ù/, they were finding that a very dramatic sound because it becomes loud and then quiet very, very quickly, and the pitch changes a lot. So that was a very spiky sound for our Mandarin speakers. So here what we see is this intriguing case where when we listen to just one feature of a sound, whether the pitch is high, or whether it's changing, or whether it's high, or whether it's low, two groups of speakers make exactly opposite decisions for which one should go with which, and it seems to be driven by the way that their brain processes these sounds differently.

Lauren: Hmm! Awesome! We are currently writing up what happened with Syuba tone, which is very exciting, and I will blog about it. And you, of course, run a lab in Singapore. I'm sure you'll also share it on the BLIP Lab website.

Suzy: Yes!

Lauren: Which stands for Brain, Language and Intersensory Processing?

Suzy: Yes, indeed, so the BLIP Lab in Singapore, we have a little Facebook page, and we have a website as well, and we also tweet about our findings.

Lauren: From time to time you have really great online experiments that people can do! We'll be sure to share those when they come up.

Suzy: Yes!

Lauren: If there's one thing you could leave people thinking about linguistics, what would it be?

Suzy: So when we learn and think about the way that language works, there's so much interesting and fabulous stuff going on that we often have this tendency to think about language in isolation.

Lauren: Mm-hmm.

Suzy: And to think about the way that it works internally and how separate it is from everything else that we do or feel or experience. And the one thing I want to leave people with is how deeply embedded our language processing system is in our bodies, and how it's connected to the way that we process the information that's coming in through our senses.

[Music]

Lauren: For more Lingthusiasm and links to all the things mentioned in this episode, go to lingthusiasm.com. You can listen to us on iTunes, Google Play Music, SoundCloud, or wherever else you get your podcasts, and you can follow @Lingthusiasm on Twitter, Facebook, Instagram, and Tumblr. You can get IPA scarves and other Lingthusiasm merch at lingthusiasm.com/merch. I tweet and blog as SuperLinguo, and Gretchen can be found @GretchenAMcC on Twitter, and her blog is AllThingsLinguistic.com.

To listen to bonus episodes, ask us your linguistics questions, and help keep the show ad-free, go to patreon.com/lingthusiasm, or follow the links from our website. Can't afford to pledge? That's okay, too. We also really appreciate if you can rate us on iTunes or recommend Lingthusiasm to anyone who needs a little more linguistics in their life.

Lingthusiasm is created and produced by Gretchen McCulloch and Lauren Gawne. Our audio producer is Claire, and our editorial producer is Emily. All our music is by The Triangles. I'll leave you with Suzy Styles –

Suzy: Stay lingthusiastic!

[Music]

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

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bellintegrationuk · 3 years ago

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What is IoT Solutions?

IoT (internet of things) solutions are seamlessly integrated technologies, which companies can purchase to solve a problem or create a new organisational value. With an emerging industry, everyone is trying to figure out what it is. With new industry comes new technologies and concepts.

Understanding and knowing the basic IT phrases can make the process simplified. Today you know what a web browser is or a mobile app, something you didn't need to know thirty years ago. They are valuable assets today with IoT growing in popularity for businesses throughout the world.

We are still in the early stages of IoT and there is an expected explosion over the next few years. IoT solutions are seamlessly integrated bundles of technology. Internet of Things is new and related to machine to machine learning, which has been used since the 1970's. It is the fundamental concept of networking computers over a distance. Each new technology combines the technologies from the one before.

IoT founded numerous start up businesses, many funded by venture capital funds. Venture capitals prioritise opportunities that promote large growth over a short period of time. Timing is the main reason why start up businesses succeed or fail and those IoT solution providers that opened their doors in 2014 were too early,, many see a technology component first approach, offering only one piece of the IoT puzzle, rather than tying all the components of this solution together.

Individuals and organisations have integrated in different technology components to achieve value. Once the components are standardised they are bundled together in an easy to use solution with mass adoption. In 1993 most people had no idea how to use the internet using a floppy disc with software that was loaded onto a computer, following numerous steps.

This was only the tip of the iceberg, with numerous steps to be completed before you could get online and visit a website. You had to sign with an internet service provider, sometimes taking weeks to complete. Over the past few years, IoT has been similar to the early internet. Organisations have adopted and done work to incorporate IoT solutions, but mass adoption has not yet been achieved. Once achieved, the foundation is set for modular technological components and will flourish.

When IoT comes as an integrated bundle of technology it offers excellent value. When you are expecting customers to see value on their own, they are often not able to see the bigger picture, as this is not their industry or knowledge area. By working with numerous vendors, the IoT solutions provider is able to simplify the procurement process.

This type of solution can help solve an organisation problem, creating value. They are used to solve serious problems within organisations. One of the biggest industries to have embraced this solution is vehicle asset tracking industry. Large car dealerships and auctions can benefit from IoT solutions, reducing the risk of taking too much time to find a specific car.

IoT can assist with tracker that identify each vehicles GPS position, updating it on a map, so you know where each car is and save time and resources. IoT solutions offer great value and can help solve serious problems. It relies on automatic data collection, it's cheaper and it's faster.

The best IoT solutions are bundled, focusing on specific problems and tying them together seamlessly using multiple technologies that is easy for companies to purchase and offers them value.

About Us: Bell Integration is a leading IT services and consultancy specialist operating throughout Europe and Asia-Pacific. The company comprises of seven offices in the United Kingdom, Singapore and India offering a complete range of quality products and services to help clients with their computer needs. The company focuses on four capabilities – transformation, recycling, running and transactions. Bell Integration provides clients with a complete end to end services and has been providing their clients with services since 1996. This well-established company has more than three hundred permanent staff members along with a further fifty associates and the company is an award winning firm, enabling clients to use their services with confidence. To find out more, visit their website at https://www.bell-integration.com.

#IT recycling #IT support

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rjzimmerman · 3 years ago

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No surprises here, but cause for continued concern. The world is not on track to keep the increase in average global temperatures below the “look out” threshold of an increase not exceeding 1.5°C ( or 2.7°F). Those thresholds were agreed to as part of the Paris Climate Accord and have been used by scientists, policy makers and politicians for years. This Climate Action Tracker report is sort of a report card on that deficiency.

Click/tap on the caption if you want to see additional infographics. You will visually see the consequences of the trump years in some of the charts.

Excerpt from this report from Climate Action Tracker:

The new IPCC report on climate science has reinforced the absolute urgency of closing the 2030 emissions gap if there is to be any chance of limiting warming to 1.5°C. While people are suffering from ever more severe and frequent impacts of climate change around the globe, and the Intergovernmental Panel on Climate Change [IPCC] has yet again clearly demonstrated the feasibility and urgency of climate change mitigation, action to reduce greenhouse gas emissions continues to lag behind what is needed – in practically all countries and sectors. International climate finance to support action in developing countries is falling short. Even countries with strong targets are mostly not on track to meet them, while more have failed to bring forward stronger commitments for 2030.

The following chart seems squirrely, because of weird acronyms and difficult concepts. This has been one of the reasons why climate change does not resonate well with many people, particularly here in the US. So, I’ll try to translate the squirrely stuff.

On the chart, the left axis is based upon the volume of greenhouse gas emissions (GHG) in gigatons of carbon dioxide per year. (That is the explanation of the symbol, GtCO2e.) We see the gap between the volume of historical (the black line) and projected (the dotted green line) annual greenhouse gas emissions between now (or going back to 1990) and 2030 and, for the projections line and years, the decrease in the volume of greenhouse gas emissions that would be needed in order to stay below that threshold of 1.5°C (or 2.7°F). By 2030, the gap has to be less around 27 gigatons. Right now, it appears to be around 53 or 54.

So how does the globe get to that target? When the Paris Climate Accord was signed, countries agreed to targets, and promised to update those targets periodically. The targets are referred to as Nationally Determined Contributions [or NDCs]. That’s what this report is primarily focused on: the failure of countries to update their NDCs to take into consideration the historical increases emissions and increases in the gap. Excerpt from the story:

NDC updates submitted so far in 2020–2021 have narrowed the gap to what is needed for 1.5°C only by up to around 4 GtCO2e, or up to 15%. Of particular concern are governments - Australia, Brazil, Indonesia Mexico, New Zealand, Russia, Singapore, Switzerland and Viet Nam - that have failed to lift ambition at all – they have submitted the same or even less ambitious 2030 targets than they had put forward in 2015. These countries need to rethink their choice. There are still over 70 countries that have yet to submit an updated target.

This chart tells us who the bad guys here. You can define bad guys as you want, but I think the three insufficient columns reveal the bad guys, including the US. The ratings are based upon domestic performance (in other words, my emissions as I fly from Chicago to Palm Springs, eat meat, or drive my car to see our grandson), and the promise to provide financial support to the less developed countries so they can implement emissions reductions in meaningful ways.

Continuing with excerpts from the story:

The most important target date is 2030, by which time global emissions must be cut by 50%, and governments are nowhere near this. We estimate that with current actions global emissions will be at roughly today’s level in 2030, we would be emitting twice as much as required for the 1.5°C limit.

The wave of national mid-century net zero targets give reasons for hope, but will fail without sufficient 2030 reductions. There needs to be alignment between 2030 targets and net zero goals for the latter to be believable. Our assessment shows that most net zero targets are formulated vaguely and do not yet conform with good practice. Robust short-term targets and pathways towards achieving them are required to fully realise their ambition. If fully implemented, the net zero targets on the table, in combination with the 2030 goals on the table so far, could reduce global temperature increase to around 2.0°C in the CAT optimistic case, based on our briefing from May 2021.

#climate change #Paris Climate Accord

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shopgiftssg · 4 years ago

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Work from home gift ideas by - corporate gifts suppliers Singapore

You never know when you need to provide employees with high-quality gifts. These working anniversaries, Thanksgiving Day and even official calendar holidays have brought us surprises.

Either way, gifts to employees can boost the mood. These are not just physical tokens; they are a way to express gratitude and make employees feel valued. In an employee satisfaction survey, 45% of respondents even stated that they think thank-you gifts reflect their value to the company.

Gifts for employees who work from home Gifts for employees who work from home are surprises, making telecommuting better, healthier, more efficient, and more fun. People who work from home sometimes feel isolated. Any one of these gifts can be a real reunion. Corporate gifts suppliers Singapore is happy to tell you that they have a new venture known as personalised gifts Singapore for you employees, that can be personalised according to how they are and what their choices are.

1) What is the happy hour gift box?

A virtual happy hour full of good things is as fun as you can find in any local bar. Why do people who work from home work this way? You will like the ease and simplicity of preparation. Open this box and find everything you need for an instant party, including delicious food and even a gorgeous icebreaker.

2) Put comfortable ankle boots in the box.

Includes: navy blue sweatpants. Extra-long blanket. Knee socks. what is this? A box of good things that goes perfectly with a comfortable wood-burning stove-why do domestic workers like them? A comfortable life is a must!

3) What is Essentials Office Kit?

When the team is not in the office, we can at least prepare everything they need to start and run the home office. Have everything employees need to design a perfect WFH office.

4) What are the virtual clues to murder a secret-sized murder secret in the wild?

An online experience in which employees can guide their internal detectives, divide into groups, analyze evidence, and review cases to resolve the murder of billionaire before time runs out. Why homeworkers like it: part of the search, part of choosing their own criminal adventure, colleagues push their way through funny and engaging stories, while solving problems with their friends, family or members of the workgroup.

5) What is the technology package?

Equip new team members with proprietary technology power packs, including rubber power packs, Bluetooth Spot Pro trackers, charging cables, PowerBuds and personalized greeting cards.: This is the brand bag idea they use every day.

6) Automatic irrigation hydroponic drill What is automatic irrigation hydroponic drill?

The hydroponic self-watering planter uses soilless culture media and smart reservoirs to water the plants every three hours, drain excess water and recycle them to protect the roots. The perfect gift for a colleague who likes to cook with fresh ingredients or refuses to take care of another plant he is afraid to take care of. Why home workers like it: This is a great way to grow fresh herbs, peppers, tomatoes, etc. without any effort.

7) What is Asobu espresso?

Coffee Compact is the perfect cup size for your office, home and car, with a practical handle and hinged lid-why do homeworkers like it? Employees who work from home will love Coffee Compact to maintain the ideal temperature for maximum productivity!

6) What is Pamper Self Service Gift Box Body Care Set?

If self-care and health are important, then this imitation gift set is perfect for your colleagues. Your team will receive handmade personal care products to let them relax. Each package is designed to relieve stress and help you improve. Why employees like to work from home: Work and life can be stressful. The shower bomb of the vaporizer can help you find your inner Zen.

• Now that you gotten some idea, give your employees the best of the option you feel like, corporate gifts suppliers Singapore will be always there but as this new venture launches there will be more wide ranges of personalised gifts found in here, personalised gifts Singapore always for there for the best personalised gifts.

#Corporate gifts suppliers Singapore #personalised gifts Singapore #Customised gifts singapore #Corporate gifts #Cheap corporate gifts Singapore #Premium corporate gifts Singapore #Luxury corporate gift Singapore #Office gifts Singapore #Gift Market #Gifts for staff Singapore #Personalised gifts for colleagues Singapore #Personalised gifts Singapore for him #Personalised gifts for her #corporate gift ideas singapore

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researchedetc · 4 years ago

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Why Buy a Jensen Precast Grease Interceptor System?

A new product that is sweeping across the nation as a means to save energy is the Jensen Precast Grease Injector. This is a high tech tool that can be used by professional contractors, plumbers and even homeowners to help reduce or eliminate excess grease build up in their pipes. There are many advantages to using this system. First off the material it is made of is heavy duty and can withstand high pressure. It also is extremely durable and can withstand extreme temperatures from hot oil to extreme cold. These two factors are important if you have a plumbing job that requires a lot of pressure to get something flowing.

Most systems that are constructed today will release excess grease into the ground. This is because there is no way to prevent it from happening. It's just like putting a door lock on your car only you can't open it while the car is locked. This is why it is so important to have a way to prevent excess grease build up in the system.

The fact that this system is so dependable and effective is exactly why it has been used by professionals for so long. There are no maintenance worries involved with these machines and there is no downtime during construction. The fact that it is used in commercial businesses, industrial plants and has been approved by the government makes it a safe choice. These machines are very durable and the manufacturers guarantee that they will last for a very long time. They are very reliable and easy to use. Even the parts are dishwasher safe so there is no worry about them getting damaged and being unworkable.

One of the best things about these machines is that there is no chance of it leaking grease onto the ground. The grease just simply goes into an internal tube that leads to a storage tank. When you need the machine, you just have to get out the tool and pump the tank. It is that easy. These types of grease trackers also help in keeping the grease from dripping onto the ground.

This system is ideal for heating and cooling. If you have ever run a hot water heater or a furnace you know how messy this can be when the pipes get clogged. They can easily fill with grease and when they do the pipes will not work as well as they would if they were not clogged. By using the grease trap the pipes are prevented from being damaged.

The system is easy enough to use for any do it yourselfer to install. It can even be used by plumbers and other professionals as well. The instructions that come with the system are easy to read and understand. There are minimal amount of parts that have to be put together. It is so easy to do it yourself that even the kids can do it.

This system is actually more efficient than the standard grease collection systems. The precast liners make it so there is no standing oil or grease on the pipes. This helps to prevent the system from having any clogs. It works just like the standard system only better. The special liners do what standard grease trackers do; it collects the grease and traps it.

With all of the advantages that go along with the precast grease interceptor, it is easy to see why it is a popular item. It does exactly what it says it will do. It catches the grease before it can spill over onto the ground. It prevents damage to the pipes and it makes it easier for the homeowner to clean up. If you are looking for a good way to get the grease out of your pipes then look no further than the new precast grease interceptor system.

The research team projects that the Gravity Grease Interceptor (GGI) market size will grow from XXX in 2020 to XXX by 2027, at an estimated CAGR of XX. The base year considered for the study is 2020, and the market size is projected from 2020 to 2027.

The prime objective of this report is to help the user understand the market in terms of its definition, segmentation, market potential, influential trends, and the challenges that the market is facing with 10 major regions and 50 major countries. Deep researches and analysis were done during the preparation of the report. The readers will find this report very helpful in understanding the market in depth. The data and the information regarding the market are taken from reliable sources such as websites, annual reports of the companies, journals, and others and were checked and validated by the industry experts. The facts and data are represented in the report using diagrams, graphs, pie charts, and other pictorial representations. This enhances the visual representation and also helps in understanding the facts much better.

By Market Players:

Watts

Zurn

ZCL

Jensen Precast

Canplas

Rockford Separators

Josam

Oldcastle Infrastructure

By Type

Manual Cleaning Type

Semi-Automatic Type

By Application

Residential

Commercial

By Regions/Countries:

North America

United States

Canada

Mexico

East Asia

China

Japan

South Korea

Europe

Germany

United Kingdom

France

Italy

Russia

Spain

Netherlands

Switzerland

Poland

South Asia

India

Pakistan

Bangladesh

Southeast Asia

Indonesia

Thailand

Singapore

Malaysia

Philippines

Vietnam

Myanmar

Middle East

Turkey

Saudi Arabia

Iran

United Arab Emirates

Israel

Iraq

Qatar

Kuwait

Oman

Africa

Nigeria

South Africa

Egypt

Algeria

Morocoo

Oceania

Australia

New Zealand

South America

Brazil

Argentina

Colombia

Chile

Venezuela

Peru

Puerto Rico

Ecuador

Rest of the World

Kazakhstan

Points Covered in The Report

The points that are discussed within the report are the major market players that are involved in the market such as market players, raw material suppliers, equipment suppliers, end users, traders, distributors and etc.

The complete profile of the companies is mentioned. And the capacity, production, price, revenue, cost, gross, gross margin, sales volume, sales revenue, consumption, growth rate, import, export, supply, future strategies, and the technological developments that they are making are also included within the report. This report analyzed 12 years data history and forecast.

The growth factors of the market is discussed in detail wherein the different end users of the market are explained in detail.

Data and information by market player, by region, by type, by application and etc, and custom research can be added according to specific requirements.

The report contains the SWOT analysis of the market. Finally, the report contains the conclusion part where the opinions of the industrial experts are included.

Key Reasons to Purchase

To gain insightful analyses of the market and have comprehensive understanding of the global market and its commercial landscape.

Assess the production processes, major issues, and solutions to mitigate the development risk.

To understand the most affecting driving and restraining forces in the market and its impact in the global market.

Learn about the market strategies that are being adopted by leading respective organizations.

To understand the future outlook and prospects for the market.

Besides the standard structure reports, we also provide custom research according to specific requirements.

The report focuses on Global, Top 10 Regions and Top 50 Countries Market Size of Gravity Grease Interceptor (GGI) 2016-2021, and development forecast 2022-2027 including industries, major players/suppliers worldwide and market share by regions, with company and product introduction, position in the market including their market status and development trend by types and applications which will provide its price and profit status, and marketing status & market growth drivers and challenges, with base year as 2020.

Key Indicators Analysed

Market Players & Competitor Analysis: The report covers the key players of the industry including Company Profile, Product Specifications, Production Capacity/Sales, Revenue, Price and Gross Margin 2016-2021 & Sales by Product Types.

Global and Regional Market Analysis: The report includes Global & Regional market status and outlook 2022-2027. Further the report provides break down details about each region & countries covered in the report. Identifying its production, consumption, import & export, sales volume & revenue forecast.

Market Analysis by Product Type: The report covers majority Product Types in the Gravity Grease Interceptor (GGI) Industry, including its product specifcations by each key player, volume, sales by Volume and Value (M USD).

Markat Analysis by Application Type: Based on the Gravity Grease Interceptor (GGI) Industry and its applications, the market is further sub-segmented into several major Application of its industry. It provides you with the market size, CAGR & forecast by each industry applications.

Market Trends: Market key trends which include Increased Competition and Continuous Innovations.

Opportunities and Drivers: Identifying the Growing Demands and New Technology

Porters Five Force Analysis: The report will provide with the state of competition in industry depending on five basic forces: threat of new entrants, bargaining power of suppliers, bargaining power of buyers, threat of substitute products or services, and existing industry rivalry.

COVID-19 Impact

Report covers Impact of Coronavirus COVID-19: Since the COVID-19 virus outbreak in December 2019, the disease has spread to almost every country around the globe with the World Health Organization declaring it a public health emergency. The global impacts of the coronavirus disease 2019 (COVID-19) are already starting to be felt, and will significantly affect the Gravity Grease Interceptor (GGI) market in 2021. The outbreak of COVID-19 has brought effects on many aspects, like flight cancellations; travel bans and quarantines; restaurants closed; all indoor/outdoor events restricted; over forty countries state of emergency declared; massive slowing of the supply chain; stock market volatility; falling business confidence, growing panic among the population, and uncertainty about future.

Global Gravity Grease Interceptor (GGI) Market Research Report 2021 Professional Edition Market report offers great insights of the market and consumer data and their interpretation through various figures and graphs. Report has embedded global market and regional market deep analysis through various research methodologies. The report also offers great competitor analysis of the industries and highlights the key aspect of their business like success stories, market development and growth rate.

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technoapprenuer · 7 years ago

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How AI, VR, and IoT are Redefining the Hospitality Industry By Seleah Gardiner

Mediamodifier / Pixabay

Whenever it seems that customer expectations can’t rise any higher, they do. Our ‘State of Digital Care’ report found that 81 percent of consumers have higher digital customer service expectations in 2018 than they did the previous year.

To continue to earn their customers’ loyalty, hospitality brands are embracing technology. And in particular, they are finding that Artificial Intelligence (AI), Virtual Reality (VR), and the Internet of Things (IoT) offer a mutually reinforcing equation of excellent service:

1. AI helps brands personalize the customer experience

Hospitality brands are increasingly on the hook for personalizing customers’ experiences the way Amazon recommends purchases and Spotify recommends songs.

While the idea isn’t new–rewards programs for capturing customer information have been around for decades–what’s different is that consumers expect continuity between their online and offline experiences. Guests want an offer they receive on an app to be valid at checkout, to fix an in-person service issue by chatting with the brand on Facebook Messenger, and for hotels, taxis, and airlines to remember their preferences. Because private Social Messaging conversations are asynchronous and persistent, they tie guests’ pre- and post-booking conversations together so service agents always know their history.

It can take a lot of work to unify all that disconnected data, which is why hospitality brands are investing in data warehousing and algorithms to help them know guests better than they know themselves.

Best Western, for instance, has deployed Amazon’s Alexa smart devices as in-room concierges. The brand aggregates this interaction data with online and offline behavioural data to make sure that consumers’ preferences travel with them. Similarly, Premier Inn makes use of Navigator on Twitter for Conversational Automation. This enables a dedicated, 1-1 delivery of frictionless and discrete customer care whilst automating functionality. Navigator effectively works as an in-line menu system for Twitter private messaging threads. By preemptively prompting the customer to provide relevant information means that only if necessary, is an issue seamlessly escalated to a human agent. A combination of automation and simple human interaction makes for a richer, authentic and more tailored digital customer experience.

2. Virtual reality allows travelers to try before they buy

For families and individuals, planning a getaway can run thousands of dollars and often requires careful consideration. One might think that VR travel experiences that can bring a tropical rainforest or the streets of Paris to life in a viewer’s living room might compete for these dollars. But travel brands are embracing VR as a marketing tool.

The ski resort Destination BC in Whistler, Canada, allows potential visitors to “test drive” its slopes with 360-degree virtual reality videos taken from cameras affixed to skiers’ helmets. Hundreds of hotels, including Atlantis in Dubai, now offer virtual tours, and the hospitality startup Amadeus is developing a VR booking technology where prospective travelers can preview the view from their hotel or airplane seat in advance. All of these experiences allow potential customers to try before they buy, and are a signal that brands are betting that VR taste tests will translate into actually spending on R & R.

VR also allows brands to do more storytelling. VR is often touted for its ability to get viewers to empathize with what they’ve seen to a greater degree than is possible in video or print. This is why tourism boards from Wales to Singapore have launched innovation funds and VR documentary series to tell their stories in ways that strike an emotional chord.

“As a charity, we want to inspire people about the amazing wildlife that we have here,” Gina Gavigan of the Wildlife Trust of South and West Wales told the BBC. “There’s no better way to do that than VR.”

3. Integrating home life with travel life

Best Western’s deployment of Amazon Alexa smart devices is just the tip of the device-berg, if you will. As everyday objects from smartphones and wallets, to speakers, fitness trackers, and vehicles get smarter, consumers will expect brands to predict their preferences based on their personal data footprint.

Take, for example, the things connected devices already know about most consumers. For the 17.5 percent of the U.S. population with smart thermostats, why wouldn’t a hotel room adjust to their preference? For those with streaming video services, why wouldn’t an airline’s in-flight system know what movies they haven’t yet watched? And why wouldn’t a travel booking site’s Messenger chatbot be able to update an existing reservation with a saved payment method without ever putting the customer on hold to involve an agent?

For business travelers, the expectations are even higher. The rental car company Hertz has been successful in the past decade partly because it has relentlessly eliminated points of friction using data. It was among the first to offer self-checkout kiosks and 24/7 customer support using digital channels. In the future, brands will need to do all this and more just to keep up.

The future is connected

Today, AI, VR, and IoT in hospitality are all converging. More connected devices means more data. That means AI algorithms are trained on better datasets and can perform more functions. And a greater understanding of guests’ interests, desires, and experiences means more interactive and engaging VR experiences before, en-route, and at their destination.

As customer expectations rise, technology offers an answer. The challenge for hospitality brands is investing in the right systems before it’s too late.

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enterprisemag · 4 years ago

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The changing behaviour series: the steady pulse of consumer sentiment

Throughout 2020 a new mindset emerged amongst consumers as the pandemic continued to disrupt everyday life across the world. As the months have progressed, both the health crisis and economic downturn are continuing at pace. People are focusing on ensuring they can both keep themselves and their families safe and also continue to provide for them. This mindset is evidenced in where people are going when they do leave their homes and also in how they say they are feeling. In this post from ‘The changing behaviour series’ we look at the data from Q3 of the Blis consumer confidence pulse to identify consumer sentiment in Australia, Singapore, UAE, UK and US. With people out and about less often, understanding the levels of financial concern and the outlets for enjoyment and excitement helps supplement additional data sources and provide a more holistic view of these audiences. People’s perceptions of their national economy remain in flux While Australians were edging towards a positive outlook at the end of Q2, the following months saw a sharp decline, coinciding with the additional spikes and associated lockdowns experienced across the country. This situation mirrored the experience of many in the UK, where restrictions that were eased over the summer months were reintroduced following subsequent growth in numbers of new cases. Singaporeans also indicated a slump in confidence. This is despite cases being at their lowest and perhaps reflects the impacts of broader international challenges in the region. Consumer sentiment in the UAE has remained however, on the whole, relatively robust throughout the COVID-19 period. There are some nuances within this with a notable shift of respondents switching from positive to neutral in the last month which could be attributed to the rising cases in a number of the UAE’s constituent regions. US respondents on the other hand switched in the opposite direction with more consumers switching their neutral opinions towards a more optimistic outlook on the economy. It appears the U.S. government’s commitment to reopening the economy has successfully stimulated public confidence. Uncertainty about the future is continuing cautious optimism about personal finances Despite the vast differences in opinions on national economies, for the most part, consumers are remaining relatively positive about their household financial situations. Within the UK confidence in personal finances has remained robust, perhaps bolstered by the government’s furlough scheme, which is undergoing changes towards cessation. Consumers in the US are also indicating positively, although there has been a marked increase in pessimism in the last 6 weeks. While Australians are feeling consistently optimistic about their own finances, a significant proportion are veering between negative and neutral between each period, indicating that the lockdown measures may be having an impact in this outlook also. For Singaporeans, consumer confidence regarding their own household financial situation has run in tandem with their outlook on the broader economy while for residents of the UAE there is much greater fluctuation, dropping into a negative outlook in September . Financial prudence has pervaded throughout the period with saving and repaying debt as the most likely destination for a spare 1,000. And yet, there are opportunities for brands, with more Australian and UK consumers intending to spend the cash on retail, US consumers considering purchasing a car or those in the UAE considering taking a holiday. In addition, the US and UAE both saw a real shift and surge in investments alongside a drop in saving and repaying debt. As the crisis has likely gone on much longer than the majority of consumers expected some may be looking to bolster household finances. Understanding the shifts in intent within markets will help with planning global and regional brand strategies. Interestingly, home improvement has remained mostly consistent for all markets throughout the period. With working from home on the cards for many office workers for the foreseeable future, this pattern is likely to continue as people try to reduce contact with people outside their social bubbles. And following months of hardship for many and the end of 2020 looming, more respondents are indicating that they would donate the funds. This indication of consumers supporting causes they care about will help inform corporate social responsibility activations. Many consumers are staying loyal to brands that they have perceived to be helping throughout the crisis. To dig in deeper to the data, check out the trackers for the UK, US, UAE, Australia and Singapore here.

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dreams-of-a-free-world · 5 years ago

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‘The coronavirus is testing our system. Asia appears to have better control of the pandemic than Europe. In Hong Kong, Taiwan and Singapore there are very few infected. In Taiwan, 108 cases are registered and in Hong Kong, 193. In contrast, in Germany, after a much shorter period of time, there are already 15,320 confirmed cases, and in Spain 19,980 (data from March 20). South Korea has also passed the worst phase, as has Japan. Even China, the country of origin of the pandemic, has it well under control. But neither in Taiwan nor in Korea has a ban been imposed on leaving the home, nor have shops and restaurants been closed. Meanwhile, an exodus of Asians leaving Europe has begun. Chinese and Koreans want to return to their countries, because they feel safer there. The prices of the flights have multiplied. Flight tickets to China or Korea are barely available anymore.

Europe is failing. The numbers of infected increase exponentially. Europe cannot seem to control the pandemic. In Italy hundreds of people die daily. They remove respirators from elderly patients to help young people. But there are also useless over-actions. Border closures are clearly a desperate expression of sovereignty. We feel back in the era of sovereignty. The sovereign is the one who decides on the state of emergency. It is sovereign who closes borders. But that is an empty display of sovereignty that is useless. Cooperating intensively within the Eurozone would be much more helpful than closing borders wildly. Meanwhile, Europe has also decreed a ban on entry to foreigners: a completely absurd act in view of the fact that Europe is precisely where nobody wants to come. At best, it would be wiser to enact a ban on European exits, to protect the world from Europe. After all, Europe is the epicenter of the pandemic right now. The advantages of Asia

Compared to Europe, what advantages does the Asian system offer that are efficient in fighting the pandemic? Asian states like Japan, Korea, China, Hong Kong, Taiwan or Singapore have an authoritarian mentality, which comes from their cultural tradition (Confucianism). People are less reluctant and more obedient than in Europe. They also trust the state more. And not only in China, but also in Korea or Japan, daily life is much more strictly organized than in Europe. Above all, to confront the virus, Asians are strongly committed to digital surveillance. They suspect that big data could hold enormous potential to defend against the pandemic. It could be said that epidemics in Asia are not only fought by virologists and epidemiologists, but also especially by computer scientists and big data specialists. A paradigm shift that Europe has not yet learned about. The apologists for digital surveillance would proclaim that big data saves human lives.

Critical awareness of digital surveillance is practically non-existent in Asia. There is little talk of data protection, even in liberal states like Japan and Korea. No one is angered by the authorities' frenzy to collect data. Meanwhile China has introduced an unimaginable social credit system for Europeans, which allows for a comprehensive assessment or evaluation of citizens. Each citizen must be evaluated accordingly in his social conduct. In China there is no time in everyday life that is not subject to observation. Every click, every purchase, every contact, every activity on social networks is controlled. Those who cross the red light, those who have dealings with critics of the regime or those who make critical comments on social networks have points taken away. Then life can become very dangerous. Conversely, those who buy healthy food online or read newspapers related to the regime receive points. Whoever has enough points gets a cheap travel visa or credits. Conversely, whoever falls below a certain number of points could lose his job. In China, this social surveillance is possible because there is an unrestricted exchange of data between Internet and mobile phone providers and the authorities. There is practically no data protection. The term "private sphere" does not appear in the Chinese vocabulary.

There are 200 million surveillance cameras in China, many of them equipped with a highly efficient facial recognition technique. They even catch the moles on the face. It is not possible to escape from the surveillance camera. These cameras equipped with artificial intelligence can observe and evaluate every citizen in public spaces, in stores, on the streets, in stations and at airports.

The entire infrastructure for digital surveillance has now turned out to be extremely effective in containing the epidemic. When someone leaves the station in Beijing, they are automatically captured by a camera that measures their body temperature. If the temperature is worrisome, everyone sitting in the same car receives a notification on their mobile phones. Not surprisingly, the system knows who was sitting where on the train. Social networks say that drones are even being used to control quarantines. If one clandestinely breaks the quarantine, a drone goes flying to him and orders him to return to his home. Maybe he'll even print you a fine and drop it flying, who knows. A situation that for Europeans would be dystopian, but to which, apparently, there is no resistance in China.

Neither in China nor in other Asian states such as South Korea, Hong Kong, Singapore, Taiwan or Japan there is a critical awareness of digital surveillance or big data. Digitization directly intoxicates them. This is also due to a cultural motive. Collectivism reigns in Asia. There is no accentuated individualism. Individualism is not the same as selfishness, which of course is also very widespread in Asia.

Big data seems to be more effective in combating the virus than the absurd border closures currently taking place in Europe. However, due to data protection, a digital virus combat comparable to Asia is not possible in Europe. Chinese mobile phone and internet providers share sensitive customer data with security services and with ministries of health. The State therefore knows where I am, who I am with, what I do, what I look for, what I think about, what I eat, what I buy, where I go. It is possible that in the future the State will also control body temperature, weight, blood sugar level, etc. A digital biopolitics that accompanies the digital psychopolitics that actively controls people.

In Wuhan, thousands of digital investigation teams have been formed to search for potential infected individuals based on technical data alone. Based solely on big data analysis, they find out who is potentially infected, who has to be watched and eventually be quarantined. Also regarding the pandemic, the future lies in digitization. In view of the epidemic, perhaps we should redefine even sovereignty. It is sovereign who has data. When Europe proclaims a state of alarm or closes borders, it continues to cling to old models of sovereignty.

Not only in China, but also in other Asian countries, digital surveillance is used extensively to contain the epidemic. In Taiwan, the State simultaneously sends all citizens an SMS to locate people who have had contact with infected people or to inform about places and buildings where people have been infected. Already at a very early stage, Taiwan used a diverse data connection to locate possible infected people based on the trips they had made. Whoever approaches a building in which an infected person has been in Korea receives an alarm signal through the “Corona-app”. All the places where there have been infected are registered in the application. Data protection and the private sphere are not taken into account very much. Surveillance cameras are installed in every building in Korea on every floor, in every office, or in every store. It is practically impossible to move in public spaces without being filmed by a video camera. With the data of the mobile phone and the material filmed by video, the complete movement profile of an infected person can be created. The movements of all those infected are published. It may happen that secret affairs are uncovered. In the offices of the Korean Ministry of Health there are some people called “trackers” who do nothing other than watch the video footage on the day and night to complete the profile of the movement of those infected and locate the people who have had contact with them. .

A striking difference between Asia and Europe is especially the protective masks. In Korea, there is hardly anyone who goes around without special respirators capable of filtering the air out of viruses. They are not the usual surgical masks, but special protective masks with filters, which are also worn by doctors who treat the infected. During the past few weeks, the priority issue in Korea was the supply of masks for the population. Huge queues formed in front of the pharmacies. Politicians were valued based on how quickly they supplied them to the entire population. New machines for manufacturing were hastily built. At the moment the supply seems to be working well. There is even an application that informs you in which nearby pharmacy you can still get masks. I believe that protective masks, of which the entire population has been supplied in Asia, have been instrumental in containing the epidemic.

Koreans wear anti-virus masks even on the job. Even politicians make their public appearances only with face masks. The Korean president is also leading her to set an example, including at press conferences. In Korea they turn you green if you don't wear a mask. On the contrary, in Europe it is often said that they are of little use, which is nonsense. Why then do doctors wear protective masks? But you have to change your mask often enough, because when they get wet they lose their filtering function. However, Koreans have already developed a “coronavirus mask” made of nano-filters that can even be washed. It is said that it can protect people from the virus for a month. It is actually a very good solution as long as there are no vaccines or medications. In Europe, by contrast, even doctors have to travel to Russia to get them. Macron has ordered masks to be confiscated for distribution to healthcare personnel. But what they received later were normal unfiltered masks with the indication that they would be enough to protect against the coronavirus, which is a lie. Europe is failing. What is the use of closing shops and restaurants if people keep crowding on the subway or bus during rush hours? How to keep the necessary distance there? Even in supermarkets it is almost impossible. In such a situation, protective masks would actually save human lives. A two-class society is emerging. Whoever has their own car is exposed to less risk. Even normal masks would do a lot if worn by the infected, because then they wouldn't throw the viruses out.

In European countries almost no one wears a mask. There are some who wear them, but they are Asian. My countrymen residing in Europe complain that they look at them strangely when they carry them. After this there is a cultural difference. In Europe there is an individualism that brings with it the habit of wearing an uncovered face. The only ones who are masked are criminals. But now, seeing images of Korea, I have become so used to seeing masked people that the bare face of my European fellow citizens is almost obscene to me. I would also like to wear a protective mask, but they are no longer here.

In the past, mask manufacturing, like that of so many other products, was outsourced to China. So now in Europe you can not get masks. Asian states are trying to supply the entire population with protective masks. In China, when they also became scarce there, they even re-equipped factories to produce masks. In Europe, not even healthcare personnel get them. As long as people continue to crowd on buses or subways to go to work without face masks, the ban on leaving the house will logically not do much good. How can you keep the necessary distance on buses or on the metro at rush hours? And a lesson that we should take from the pandemic should be the convenience of bringing back to Europe the production of certain products, such as protective masks or medicinal and pharmaceutical products.

Despite all the risk, which should not be minimized, the panic that has unleashed the coronavirus pandemic is disproportionate. Not even the "Spanish flu", which was much more deadly, had such devastating effects on the economy. What is this really about? Why does the world react in such panic to a virus? Emmanuel Macron even talks about war and the invisible enemy that we have to defeat. Are we facing a return of the enemy? The "Spanish flu" was triggered in the middle of the First World War. At that time everyone was surrounded by enemies. No one would have associated the epidemic with a war or an enemy. But today we live in a totally different society.

We have actually been living for a long time without enemies. The cold war ended long ago. Lately even Islamic terrorism seemed to have moved to distant areas. Exactly ten years ago, in my essay The Society of Fatigue, I supported the thesis that we live in a time when the immunological paradigm, which is based on the negativity of the enemy, has lost its validity. As in the times of the Cold War, immunologically organized society is characterized by living surrounded by borders and fences, which prevent the accelerated circulation of goods and capital. Globalization suppresses all these immune thresholds to give capital free rein. Even the widespread promiscuity and permissiveness, which today spread through all vital areas, eliminate the negativity of the unknown or the enemy. The dangers lurk today not from the negativity of the enemy, but from the excess of positivity, which is expressed as excess performance, excess production and excess communication. The negativity of the enemy has no place in our unlimitedly permissive society. Repression by others gives way to depression, exploitation by others gives way to voluntary self-exploitation and self-optimization. In the performance society, one wars above all against oneself. Immunological thresholds and border closure.

Well, in the midst of this society so immunologically weakened by global capitalism, the virus suddenly breaks out. Filled with panic, we once again erect immunological thresholds and close borders. The enemy has returned. We no longer war against ourselves, but against the invisible enemy that comes from outside. Excessive panic in view of the virus is a social, and even global, immune reaction to the new enemy. The immune reaction is so violent because we have lived for a long time in a society without enemies, in a society of positivity, and now the virus is perceived as a permanent terror.

But there is another reason for the tremendous panic. Again it has to do with digitization. Digitization removes reality. Reality is experienced thanks to the resistance it offers, and it can also be painful. Digitization, the whole culture of "likes", suppresses the negativity of resistance. And in the post-factual era of fake news and deepfakes, an apathy towards reality arises. So here it is a real virus, and not a computer virus, that causes a concussion. Reality, resistance, is again noticeable in the form of an enemy virus. The violent and exaggerated panic reaction to the virus is explained based on this shock by reality.

The panic reaction of financial markets to the epidemic is also the expression of that panic that is already inherent in them. The extreme upheavals in the world economy make it very vulnerable. Despite the constantly increasing curve of the stock index, the risky monetary policy of the issuing banks has generated in recent years a suppressed panic that was waiting for the outbreak. The virus is probably nothing more than the small drop that has filled the glass. What is reflected in the panic of the financial market is not so much fear of the virus as fear of itself. The crash could also have occurred without the virus. Perhaps the virus is only the prelude to a much bigger crash.

Žižek claims that the virus has dealt capitalism a fatal blow, and evokes a dark communism. He even believes that the virus could bring down the Chinese regime. Žižek is wrong. None of that will happen. China will now be able to sell its digital police state as a successful model against the pandemic. China will display the superiority of its system with even more pride. And after the pandemic, capitalism will continue even more vigorously. And tourists will continue to trample the planet. The virus cannot replace reason. It is possible that even the Chinese-style digital police state will also reach us in the West. As Naomi Klein has already said, the commotion is a propitious moment that allows the establishment of a new system of government. The establishment of neoliberalism was also often preceded by crises that caused shocks. This is what happened in Korea or in Greece. Hopefully, after the shock caused by this virus, a digital police regime like the Chinese will not arrive in Europe. If that were to happen, as Giorgio Agamben fears, the state of exception would become the normal situation. Then the virus would have accomplished what even Islamic terrorism did not quite achieve.

The virus will not defeat capitalism. The viral revolution will not happen. No virus is capable of making revolution. The virus isolates and individualizes us. It does not generate any strong collective sentiment. In some way, each cares only for his own survival. The solidarity consisting in keeping mutual distances is not a solidarity that allows us to dream of a different, more peaceful, and just society. We cannot leave the revolution in the hands of the virus. Let's hope that after the virus comes a human revolution. It is WE, PEOPLE endowed with REASON, who have to radically rethink and restrict destructive capitalism, and also our unlimited and destructive mobility, to save us, to save the climate and our beautiful planet.’

#confinamiento

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