#buyer personas

[metsertive]

How many buyer personas should you create? 

Creating more than one buyer persona can be helpful when you are trying to understand different segments of the market. This can help you to better understand your target market, and to make more informed decisions when developing your product or service. If the final consumer needs the approval of few others then each person involved in the decision to buy your goods/services is a different persona. You'll need different approaches to meet those objectives because they'll evaluate your goods/service using different standards.

[abhibaj]

Driving Revenue and CXM: A Conversation with Dalia Mansour from Sprinklr

In today’s ever-evolving B2B landscape, revenue growth and customer experience management (CXM) are two crucial pillars for sustained success. Companies are increasingly recognizing that an integrated approach to customer experience is not only about improving satisfaction but also about driving revenue. Dalia Mansour, VP of Marketing at Sprinklr, shares her insights on how businesses can strategically align B2B go-to-market strategies with CXM to enhance the customer journey and lead with strong marketing leadership.

In this post, we’ll explore frequently asked questions about combining revenue-driving strategies with a CXM focus, offering insights from Dalia’s interview to guide your business efforts.

Get full insights on this interview@ https://itechseries.com/interviews/driving-revenue-and-cxm-a-conversation-with-dalia-mansour-from-sprinklr/

How Does CXM Drive Revenue in B2B Marketing?

Customer experience management (CXM) is increasingly becoming a revenue driver for businesses. In the past, CXM was viewed mainly as a strategy to improve customer satisfaction and retention, but today, it's a key factor in B2B revenue growth. By focusing on improving the customer journey, companies can convert potential leads into loyal customers, thereby increasing their lifetime value.

According to Dalia Mansour, successful B2B companies use data-driven approaches to personalize customer interactions across touchpoints. A well-executed CXM strategy ensures that every interaction along the customer journey adds value. By integrating tools that track customer engagement and feedback, businesses can better anticipate customer needs and deliver solutions that foster trust and long-term relationships.

In the B2B space, where customer loyalty is critical, CXM becomes the cornerstone of driving not only short-term sales but also long-term growth.

What Are the Key Components of a B2B Go-to-Market Strategy?

An effective B2B go-to-market strategy requires understanding your market, your customers, and your internal teams. Dalia outlines several critical components for an effective GTM strategy:

Market Segmentation and Targeting

Before launching any campaign, businesses must identify their ideal customer profiles. In the B2B world, this means looking at firmographics, such as industry, company size, and location, as well as technographic data. By segmenting your target audience, you can tailor your marketing messages to specific needs and challenges, making your offerings more compelling.

Messaging and Positioning

Once you know who your customers are, it’s crucial to develop messaging that resonates with them. According to Dalia, B2B buyers are looking for value and efficiency. Therefore, your messaging should focus on how your product or service solves real-world problems. Positioning yourself as a solution-provider rather than just a product vendor can differentiate your brand in a competitive market.

Sales and Marketing Alignment

A successful go-to-market strategy hinges on the alignment between your sales and marketing teams. Dalia stresses the importance of communication between these departments to ensure that the marketing team is generating high-quality leads and the sales team has the tools to convert those leads. This alignment ensures that marketing efforts are driving revenue and supporting overall business objectives.

Explore the latest marketing and tech insights@ https://itechseries.com/gtm-library/

How Can Businesses Improve Their Customer Journey?

Improving the customer journey is not a one-size-fits-all approach. B2B customers have unique needs and pain points, and the journey from awareness to decision is often longer and more complex than in B2C. Dalia emphasizes that businesses should focus on mapping out each stage of the customer journey to identify opportunities for enhancement.

Personalization

One of the most effective ways to improve the customer journey is through personalization. B2B buyers expect experiences tailored to their specific needs. By leveraging data, businesses can deliver personalized content and solutions that speak directly to the buyer’s challenges, making their decision process easier.

Seamless Multichannel Experience

Today’s buyers interact with brands across multiple channels—email, social media, websites, and more. Dalia highlights the importance of offering a seamless experience across these channels. Whether a potential customer is interacting with your business on LinkedIn or through your website, the experience should be consistent and aligned with your messaging.

Feedback Loops

An essential component of improving the customer journey is actively gathering and responding to customer feedback. By listening to your customers’ needs and adjusting your approach accordingly, you can create a more responsive and dynamic customer experience. Dalia recommends using CXM platforms to automate feedback collection and analyze trends in customer sentiment.

What Role Does Marketing Leadership Play in Driving B2B Success?

In B2B marketing, strong leadership is vital for steering teams toward success. Marketing leaders like Dalia Mansour play a pivotal role in ensuring that both strategy and execution align with revenue goals. But what sets great marketing leaders apart?

Vision and Strategy

Effective marketing leaders are not just operational—they are strategic thinkers who can see the big picture. Dalia mentions the importance of having a clear vision for where the company is headed and how marketing can support that vision. This includes understanding market dynamics, customer behavior, and internal business capabilities to create a cohesive strategy.

Data-Driven Decision-Making

Today’s B2B landscape is increasingly data-driven. Marketing leaders must be adept at interpreting data and using it to inform decisions. Dalia explains that data provides the insights necessary to optimize campaigns, refine targeting, and measure success. By making decisions based on real-time analytics, businesses can be more agile and responsive to market changes.

Team Empowerment

Lastly, successful marketing leaders know how to empower their teams. This involves providing clear direction, setting measurable goals, and ensuring that team members have the resources they need to succeed. Dalia emphasizes that a collaborative environment where ideas can be shared and tested often leads to more innovative solutions that drive revenue and customer satisfaction.

Get your business boost, visit now@ https://itechseries.com/contact-us/

Conclusion

In the ever-changing world of B2B marketing, aligning your go-to-market strategy with customer experience management can be a game-changer. Dalia Mansour’s insights from Sprinklr highlight the importance of personalization, cross-functional collaboration, and data-driven decision-making in driving both revenue and customer satisfaction. By focusing on these core elements, businesses can not only improve the customer journey but also achieve long-term growth and success.

[alyssatollefson]

What to do When Your Friends and Family Don't Shop with You

It can be frustrating when your friends and family aren’t the best customers for your small business or store. The people you think are going to support you the most aren’t the ones spending the most money with you. And this is okay, it’s time to learn who your target market actually is. Friends and family mean well, but are not your ideal customer. “I have got to get into your store!” or “I’ve…

[thebigunit]

Famous Marketing Blunders that Everyone can Avoid  

Although the best teacher is always experience. There is a lot we can learn about how to organize and expand our businesses from the experience of others. While we frequently concentrate on reading about the achievements of leaders in many fields and professions to achieve this. It may be just as beneficial to look at their errors and discover what not to do.  

[ennobletechnologies]

Getting to know your target audience helps us build a website they’ll love to use.

Adding insight to the design process with user research means you get a website that not only looks great, but also functions in a way that engages your target audience and encourages conversions.

Do Visit: https://ennobletechnologies.com/user-experience/

[procurement-insights]

The Four Practitioner Personas Every Service Provider Should Know

What are the four practitioner personas?

Video Summary: Jon Hansen and Bill DeMartino discuss the importance of being a customer-first solution provider and the different approaches to implementing change in organizations. They identify four personas, including those focused on immediate action, gradual improvements, process changes, and mid-market solutions. The conversation emphasizes solving problems rather than just building…

[la-de-los-lentes]

"A veces el viaje más largo es la distancia entre dos personas".

"El velo pintado", William Somerset Maugham

[keshavkumar]

Mastering the Demand Generation Funnel: A Step-by-Step Guide to Creating and Optimizing Your Own for Maximum ROI

how to create a demand generation funnel that consistently brings in qualified leads and converts them into paying customers. Discover the key components of a successful funnel and best practices for optimization. Demand Generation Funnel: How to Create and Optimize Your Own for Maximum Results As a marketer, you know that generating demand is crucial for driving revenue and growing your…

[itssandy-productmarketer]

7 crucial steps to analyze whether your Product is “MARKET FIT”

Market Fit analysis is a critical process in determining whether a SaaS product is suitable for the market. The following are the steps that can be taken to perform a market fit analysis of a SaaS product:

Identify the target market: Determine the specific group of people or businesses that the SaaS product is designed for. This includes understanding the demographics, psychographics, and other characteristics of the target market.

Analyze the competition: Determine the key competitors in the market and identify their strengths and weaknesses. This helps to understand what the market is looking for and what gaps can be filled by the SaaS product.

Analyze the market size and growth potential: Determine the size of the market (TAM) and its growth potential. This helps to determine the revenue potential and the opportunity for the SaaS product.

Conduct customer interviews: Conduct interviews/VoC campaigns with potential customers to understand their needs, pain points, and what they are looking for in a SaaS product. This helps to identify if the SaaS product is a fit for the market.

Determine pricing strategy: Determine the pricing strategy based on the competition, market size, and the value provided by the SaaS product. This helps to ensure that the SaaS product is priced competitively and provides value to customers.

Test the product: Test the SaaS product with potential customers (Beta Testing) to identify any issues or areas for improvement. This helps to ensure that the SaaS product meets the needs of the market.

Iterate and improve: Based on the feedback received from customers, iterate and improve the SaaS product to ensure that it meets the needs of the market.

By following these steps, a SaaS product can be evaluated for market fit and improved to meet the needs of the market.

[ideadeco]

Questions to Identify Your Customer Personas

Get this Free Survey Questionnaire to help you find your ideal customer personas. #CustomerPersonas #EcommerceTips #CopywritingTips

A customer persona is a fictional representation of a typical or ideal customer that a business may target with its products or services. It is a detailed profile that describes the characteristics, preferences, behaviors, and needs of a particular type of customer. Customer personas are created through research and analysis of customer data, such as demographics, psychographics, purchasing…

[abhibaj]

How Content Consumption Cycle Works in B2B Industry

Have you ever caught yourself scrolling through a sea of content, wondering why some pieces of content effortlessly grab your attention while others barely register? In a world flooded with information from every conceivable angle, unraveling the secrets of what truly captures an audience’s interest has become the key to standing out in the digital noise and shaping a compelling content consumption marketing strategy.

Whether you’re a content creator, marketer, or just someone aiming to make a meaningful impact on content consumption in B2B, understanding the nuances of audience engagement levels, specifically tailored to your buyer personas, is the key. Let’s explore how crafting a thoughtful content strategy delivers information and creates an immersive experience that resonates profoundly with your audience.

Check out the full insights here: https://itechseries.com/blog/understanding-your-audiences-content-consumption-preferences/

Evolution of Content Consumption

In the landscape of B2B, consumption has undergone a profound transformation. From traditional print media to the digital age, users now access various content on smartphones, tablets, and smart TVs. Streaming services have revolutionized video content, providing on-demand choices, while social media platforms have expanded user-generated content, fostering global connectivity.

Understanding Content Consumption

Unlocking the secrets of marketing strategy and content engagement metrics is essential for assessing audience engagement levels. Dive into the significant metric of time spent on content – a key indicator of audience engagement strategies. This metric reveals the duration users invest in your content, indicating its effectiveness. Brief periods may signal disinterest, while extended durations suggest heightened engagement. To enhance the content strategy, refine elements that impact time spent, including attention-grabbing headlines, concise and engaging writing styles, compelling visuals, and user-friendly navigation.

Optimizing Content Consumption

Improving user experience

A faultless and optimised user experience is critical for reaching the right target demographic, encouraging effective marketing strategy, and consumption. The speed of a website is crucial, as slow-loading pages can cause user irritation and abandonment. Optimise the marketing layout for ease of readability and navigation. Integrate relevant and interesting visuals, such as photographs or videos, to capture and drive users to learn more. Personalisation, which involves modifying recommendations based on user choices, enhances the overall consumer experience.

Enhancing website browsing

Website performance is critical for facilitating information exploration. Slow-loading pages lead to higher bounce rates and lower user engagement. Users expect quick and frictionless experiences, and even tiny delays can have a big influence on their inclination to stay and absorb content. Compressing pictures, minimising CSS and JavaScript files, and using caching are all ways for increasing website speed. Furthermore, a content delivery network (CDN) can speed up loading times by providing content from the closest server to the user's location. Embracing data-driven decisions to optimize website speed can further refine strategies and ensure that improvements align with the right target audience preferences and behaviors.

Boost Your Audience Reach with iTech Series

Understanding content consumption dynamics is a paramount aspect in the evolving tech marketing field. iTech Series steps into this challenge, offering tailored services to elevate how marketers engage their audience.

Comprehensive content syndication

iTech Series provides customizable paid content strategies, including sponsored news, articles, interviews, and podcasts. This ensures your narrative aligns seamlessly with your brand strategy. With a range of options like single touch, double touch, ABM, BANT, and highly qualified lead generation campaigns, it empowers marketers to optimize reach precisely.

Follow for more info: https://www.itechseries.com/

Amplified brand presence

iTech Series editorial and content services, trusted by industry leaders globally, extend from CEOs to tech marketers. Ensure your content not only reaches but resonates with your target audience. We understand the pulse of the tech audience. Your brand’s breakthrough is not just a possibility; it’s a proven outcome.

In summary, understanding audience engagement and content consumption dynamics is crucial for businesses and marketers. Monitoring metrics like views, clicks, shares, and comments provides insights into buyer personas and guides content creation and distribution strategies aligned with audience preferences.

[flakytartart]

ANYONE ANIME NORTH ATENDEES DOWN TO BUY ME SOMETHING AT ARTIST ALLEY?

HELLO!! I am interested in an item that can only be purchased in-person at Anime North in Toronto, Canada...but unfortunately I'm stuck 3,500 miles away in Hawaii. 💔

One of the artists selling this zine is naro (@naroym_ on Twitter) and I believe they'll be at table #444 (right side blurred due to possibly disturbing imagery). It's the "Adachi risograph zine"

I'd pay for the price of the zine, shipping, and a little extra for your troubles (maybe $10-20?? or I'll buy YOU a copy if you're also an Adachi fan lol) via PayPal.

The zine itself is ~$25 USD. I'm not entirely sure if they'll have it out on their table, so please consider asking the artist/whomever is running the booth for a copy just in case it's a special "if you're in the know" situation.

Ideally you'd buy it, I reimburse you (within 24 hours), then we discuss shipping shortly after the convention is over. When everything is packed/ready to go, I pay for the shipping and then you drop that bad boy off at the post office!!

Please sandwich the book between thick cardboard/chipboard when shipping. I really don't want it to get bent on the way here.

I have good standing as a seller and buyer on Mercari and eBay (I'm not sure why this matters to some people but it does. I can and will pay you back asap.)

PLEASE LET ME KNOW IF YOU'RE DOWN. >:,J

[siennalilypurvis]

Customer Buyer Persona Research

My inspiration/research into other Customer buyer Personas. I found this useful to give me ideas on what I needed to include in my own. 

Creating my own Customer Personas

As a starting point I asked my housemate (who studies Photography) if she had any portraits I could use as my customers. She did and after gainig their permission I was able to start creating my personas from these photos which helped me start visualising them as real people. I edited my photos according to the giffgaff design guidelines - they stated that they use black and white photos with a grainy effect so I edited my photos on photoshop accordingly. They also like to use a white outline around the photo and remove the back ground so I included that too; to make the white line more prominent, I drew some textured paint backgrounds on my ipad to use as a minor detail that incorporated the giffgaff primary colours. 

[aperint]

¿Qué es el Buyer Persona?

¿Qué es el Buyer Persona? #aperturaintelectual #negociosaintelectual @desarrollodenegociostyt Gustavo Antonio Reyes Sánchez

Por: Gustavo Antonio Reyes Sánchez Amigos empresarios, emprendedores, encargados de generar dinero para las organizaciones, o sea, mis colegas de ventas, espero estén muy bien, que la salud en su vida sea una constante y el incremento de las ventas lo sea también. El Buyer Persona es una representación ficticia del cliente ideal de una empresa, basada en datos reales y suposiciones sobre su…

[thebigunit]

Famous Marketing Blunders that Everyone can Avoid  

Although the best teacher is always experience. There is a lot we can learn about how to organize and expand our businesses from the experience of others. While we frequently concentrate on reading about the achievements of leaders in many fields and professions to achieve this. It may be just as beneficial to look at their errors and discover what not to do.  

[gaussmultimedia]

Curso de Especialista en UX-UI 2019-20. Proyecto Final de Adrián García Hurtado: estudio y diseño de app para Truvé.