#targetpersona

[metsertive]

How many buyer personas should you create? 

Creating more than one buyer persona can be helpful when you are trying to understand different segments of the market. This can help you to better understand your target market, and to make more informed decisions when developing your product or service. If the final consumer needs the approval of few others then each person involved in the decision to buy your goods/services is a different persona. You'll need different approaches to meet those objectives because they'll evaluate your goods/service using different standards.

[skyeheron]

Target Persona

Creating a target persona to help me make my design choices more purposeful due to keeping an intended user in mind.

[metsertive]

Common Mistakes to Avoid When Creating Buyer Personas

Creating buyer personas can be challenging, and there are common pitfalls to avoid:

Using Assumptions Instead of Data: Rely on real data from research and analytics instead of assumptions about your target audience.

Being Too Broad or Too Specific: Strike a balance between broad and highly specific personas. Too broad can lead to ineffective targeting, while too specific may exclude valuable audience segments.

Neglecting Regular Updates: Customer behavior and preferences change over time, so review and update your personas regularly to keep them relevant.

Ignoring Negative Personas: Not creating negative personas can lead to wasted resources by attracting unqualified audiences; defining these helps focus efforts on the most profitable customers.

Relying Solely on Internal Perspectives: Building personas based only on internal opinions risks bias; incorporating real customer feedback ensures more accurate and useful profiles.

Not Aligning Personas with the Buyer’s Journey: Buyer personas should match the customer journey stages to ensure messaging resonates from awareness to decision-making.

Overlooking Niche Segments: Focusing only on broad categories can miss high-value niche segments; targeting these specific groups enhances relevance and competitive advantage.