#targetpersona

[metsertive]

How many buyer personas should you create? 

Creating more than one buyer persona can be helpful when you are trying to understand different segments of the market. This can help you to better understand your target market, and to make more informed decisions when developing your product or service. If the final consumer needs the approval of few others then each person involved in the decision to buy your goods/services is a different persona. You'll need different approaches to meet those objectives because they'll evaluate your goods/service using different standards.

[skyeheron]

Target Persona

Creating a target persona to help me make my design choices more purposeful due to keeping an intended user in mind.