#bilobacreative

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Logo design

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Quick mood board for my wedding branding / feel / planning. 

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Brand refresh

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Wedding branding explorations. Top image was used in our photo booth photos. Bottom image was an alternate unused invitation concept.

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Here we have a fun little branding project for photographer looking to establish and grow her business. Created in 2016. Top slide is the final branding. Bottom is concept iterations for the client to choose a direction from. 

At the time this was a great step forward for me as far as loosening up. I would normally never create something like this on my own, but the client provided the art direction, and I just went with it. I enjoy working with others like that to really help achieve their vision.

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Various social media marketing collateral for Complete Athlete, some (top two) merely concept work, the rest all was used on the Complete Athlete Instagram account. 

One of the more difficult aspects of working with Complete Athlete, for me, was that I was given no creative leeway. I was told what to do and how to make it look; (even though to my mind the branding was not very well developed.) I asked if I could create a style guide at least. They said no.

But I digress. I look back upon my time working with them and realize now that I should have worked harder to sell my ideas to them; and attempted more to get them to see where I was coming from.

Nevertheless, I do maintain pride in the work I completed for them; but the looks and marketing fell short of what they could have been. Had there been better communication and trust developed throughout the team, I am certain that the brand would have made a bigger impact, and that the various pieces put out for their marketing strategy would have been more effective. 

Sometimes we learn lessons from successes, sometimes the lessons come through failures. Either way, I’m always glad to have learned something, and will apply that knowledge to my decisions in the future. 

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Working for a mid-size company like Mobilitie gave me many opportunities for fun side projects, like this 2018 Father’s Day gift mug. 

The brief: create a layout for a mug that kept the company’s branding, and create an accompanying e-card to celebrate the Friday prior to the Father’s Day Weekend and hint at the fact that there would be a gift giveaway happening. This was what I came up with. Top slide: final chosen layout for the mug. Middle slide: the promotional e-card layout. Bottom slides: alternate mug shots. 

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Business card designs for the incredibly talented Kyle Bryant. It was an honor to work on his cards for his first trip to ArtBasel Miami 2018. 

Top image is the final direction, bottom is rejected concept.

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Logo design

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Branding exercise

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Creative direction / logo design / album layout

Creative direction / logo design / album layout

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Illustrative logo design

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Branding concept

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Branding work for line of LED dog leashes and collars. These are currently being sold exclusively through 99¢ Only Stores. 

This process was a great project. We explored many different looks and models of collars and packaging options. The client has since created a line of “Delux Pet Products” based off of the success of this branding. (The last images are process work and other unchosen alternate color options.)

Typefaces used: Duke/Streamster/Unica One. 

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North Long Beach is a pretty strange place at times. The ugly cousin to the glitz, pomp and circumstance of Downtown. A ragged stretch of run down industrial buildings and decrepit parking lots, called home to those unable to afford to live elsewhere. Sandwiched in between these sad lots sits a small white building with a leprechaun adorning the cracked plastic sign at it’s roofline.This bar, Muldoon’s Saloon, has been a local neighborhood dive and community watering hole since 1973. 

My client put up a capital investment and together with a partner, purchased the bar from the previous ownership in fall of 2016. He had high hopes for the place. “North Long Beach is gonna get hit with a wave of gentrification over the next five years,” he would tell me, “the residents here have no idea... but I just got out of a meeting with the city counselor, and man! It’s gonna be on the up and up!” he chattered excitedly in explanation. “Now, about the logo...”

“Make it a leprechaun,” he said. “A grinning hipster leprechaun!” 

And there you have it folks. Graphic Design. Boom! A bar was born refreshed. The logo wound up getting painted one of the walls as a mural, as well. I’d recommend a visit here for a beer, with the following caveat: If you are into an authentic irish dive bar scene, all the colorful characters and atmosphere there will have you loving the place. If you prefer not to rub elbows with those types, and like your cocktails fancy, it’s probably not the spot for you. 

These images are various logos and collateral created for the same client. Bottom slides show a little bit of the progression of the project.

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Shine Cosmetics branding mockup exercise. This fictional cosmetics company specializes in rejuvenating personal care products and a glamorous makeup line. A fun little project to explore branding a product line.