#being compelled to click on every single reference link. and then to click on the links inside all the other open pages. and THEN--

[distort-opia]

I love how you always go so in-depth on an ask!!! I was wondering how much time you have to spend on answering a question with how you always cite the sources and include the fitting comic panels? It's amazing how much work you put in answering stuff!!! Hats off to you!! 👏👏

Thank you, you're too kind!! Hah, so much of that is academic trauma, the instinct to cite and reference my sources has become inescapable at this point.

It really depends how much time it takes to answer an ask. To be honest, a lot of the asks I go in-depth on are due to me going down rabbit holes... a bit unintentionally. Someone's like "Does Bruce like dogs?" and any normal human being would go "Yes, here's him with Ace!" and leave it at that. Meanwhile, I'm like "Well obviously, he's got Ace and he gifted Titus to Damian. Aww, there was that one Detective Comics issue... what about the Urban Legends Ace adoption origin??" and the next thing I know I've got 10 tabs open. And then I'm scouring through Quora and Reddit posts for good measure. So perhaps between an hour or two, depending on how fired up I get and how deep the rabbit hole is? There's some asks that have been sitting in my inbox for so long (and I feel so bad about it, my apologies to everyone who ever sent something and I didn't answer) but I haven't gotten to respond to them yet because I feel it in my bones... They'd lead me to have like 50 tabs open and get me to write whole ass essay, and I unfortunately don't have the time to obsess that badly.

[madswonders]

A Lesson In Romance #10: Thoughts

Spencer Reid x Fem!BAU!Reader

Genre: Hurt/Comfort

Warnings: Implied anxiety, Mentions of canon-typical violence

Word Count: 2.5k

Plot: Reader keeps getting caught in rom-com situations with Spencer Reid. This time, they're paired together on a case.

A/N: I know that the BAU's conference room has big-ass glass windows but just imagine that the blinds are closed for the entirety of this chapter aha. Also this chapter is a doozy... like 1k words longer than usual, so enjoy!

Masterlist | All chapters here!

---------

As Peter Gizzi once described the phenomena of love, "About you there is nothing I wouldn’t want to know / With you nothing is simple yet nothing is simpler."

In high school, your reputation always preceded you. The cynic that never had a boyfriend, much less a drunken one-night stand; a prude who waited over ten dates to have her first kiss; or the "ice queen" who kept her emotions locked up and threw away the key.

If they saw you now, you wondered if they would laugh at how you've changed; because these days, you looked like you were keeping the best secret in the world, one that threatened to burst from your lips every time you smiled.

What you didn’t know, is that you didn't need to be a profiler to see it. From the bubbling laughter and whispered conversations, to the not-so-secret longing glances. You and Spencer disappeared into your own world when you were together, and everybody knew it.

And for the first few weeks, that was enough. You found it easier than usual to ignore the thoughts that lurked in the back of your mind. That is, until you couldn't.

"... I want you and Spencer to work on the geographic profile." Hotch had announced, and you remembered the feeling of your blood running cold.

There were two reasons for this. First was the fact that this case linked twenty homicides across three years to a single unsub. If there was any case that required the two nerdiest members of the BAU to team up, this was it.

Unfortunately, that fact was closely followed by an overwhelming fear — and you wanted to preface this by saying that you were usually a woman of logic and science — but, somehow, you couldn't shake the thought that something bad was going to happen to you and Spencer, and you weren't ready for it.

Leaning against the cool conference room wall, you tapped your toes in an impatient rhythm against the carpeted floor. You were trying to recite what you learned from your PhD; that your mind was jumping to conclusions and that it was normal to be nervous. It was normal to feel this way. You were normal.

"Are you okay?" Spencer asked, jolting you out of your mantra.

You realised your boyfriend had been talking to you for awhile now, but clearly, you weren't listening. You shook your head apologetically.

"Sorry, I was just thinking. Could you say that again?"

"I was just saying, you can start by pinning the names and locations of the victims, and I'll put up the crime scene photos... but are you sure you're okay?" He asked again, this time shooting you those puppy dog eyes that made you weak.

"Y-yeah, I'm fine. Let's get to work." You said firmly, grabbing the box of push pins. You felt his gaze linger on you for a second, before he began picking up his own stack of pictures.

The first hour sped by quickly as you and Spencer listed out all of the unsub’s possible motives and next victims. At the half hour mark, Hotch dropped in to check on your progress, bringing takeaway coffee and leaving with a rare smile.

At the second hour, the rest of the team returned with some new leads, and unfortunately, new bodies, but nothing that helped solidify the profile any further than what you already had.

At the fifth hour, there was no denying it. The team had hit a wall. While the rest of them were back in the field investigating more leads, you sipped on your second cup of coffee while staring at the evidence board. Spencer paced the room behind you.

"The messy dump sites. The carvings onto the victims' chests. One points to the unsub being disorganised and inexperienced, but the other is a clear, almost narcissistic ritual." The doctor thought aloud.

"Usually that means the unsub is trying to make a statement, but he killed his first ten victims before the police found out, then killed another seven and three right under their noses before going dormant. If he wanted to make a statement, why wouldn't he tip off the police or media sooner?" He grumbled.

"Are we sure it's not a taunt to the local police’s competency? Many of his first victims were found in secluded areas with limited police support." You pointed out, tapping the edge of your cup in thought.

"No, the victimology and locations are too wide spread. A taunt would present a clearer message." He said.

You turned around suddenly, causing him to halt in his steps. "Here's something completely off the wall — but what if the unsub was trying to achieve a specific pattern with his kills?" You said, gesturing with your cup.

Tap, tap-tap, tap, you created the rhythm with your finger.

"That would explain why he isn't acting like a narcissist. Maybe he's suffering a mental condition that compels him to complete a certain pattern, and subsequently, ritual with his kills. Could be rhythmical, musical, numerical..." You explained.

"Numerical. That's it!" Spencer squeaked, rushing to the board with a marker. "I thought these numbers seemed familiar earlier, that's because they make up prime numbers!"

He backed away from the board to reveal what he wrote. The numbers 2, 3, 5, 7, and 11. A lightbulb turned on in your head.

"2, 3 and 5 make up the first ten kills. 7 is the next, which he managed to complete perfectly, but something happened to the unsub at 11." Spencer voiced your thoughts.

"He might have been incarcerated, or injured. But we can't rule out the possibility that he might have moved out of town and resumed the pattern elsewhere. So either we can expect 8 more victims here, or the unsub has already moved onto the next number: 13." You quickly finished the train of thought.

"Love, you're a genius!" Spencer rushed over to pick you up by the waist, twirling you as you laughed in relief. But the relief turned to surprise when he kissed you deeply.

God, he was good at this. Even when your feet touched the ground, it felt like you were seeing stars. Though it was only when your lips parted that he had the decency to blush.

"Love?" You breathed.

Spencer's cheeks turned crimson in embarrassment, but he didn't back away. Instead, he leaned forward, bumping your foreheads together gently.

"I didn't know you had that in you, doctor." You teased.

"Well, my mother did school me in classic romance literature from a young age. Not to mention, I happen to be a genius at most things..." You could hear the smile in his voice, and you giggled.

The doctor pulled away then, an adoring smile still plastered across his face. "Are you fee—" He began, but his voice died in his throat as his gaze fixated on something behind you.

"Ooooh, am I interrupting something?" You turned around to see none other than Penelope smiling coyly from the doorway, and the two of you jumped apart.

"N-no, nothing!" Spencer blurted out.

"All fine and dandy here." You added on, blushing furiously.

The tech analyst smiled deviously. "Well, I thought I'd come and check on my two favourite lovebirds. Anything else from the case for me to chew on? Except whatever that was earlier." She teased.

"Actually, there is." You cleared your throat awkwardly, while the good doctor looked like he wanted to melt into the carpet.

"We need you to search up murders in neighbouring cities that match the mutilation by our unsub, then cross-reference the time frame with any new residents. We suspect he might be trying to complete a pattern, and that he may have done it somewhere other than here." You said.

"On it, future-Mrs-Genius. I will get back to you so fast that you won't even have time to get down and dirty." She half-yelled that last bit, heels clicking as she walked back to her office. Before you could even formulate a response, she was gone.

You felt your boyfriend wrap his arms around you from the back. "Now, where were we?" He whispered.

You giggled, leaning back into the doctor's chest while he rocked your bodies side to side. "Are you feeling better now?" He asked.

"Next time someone says it's not as intense in here as it is out there, I'm going to give them a stern talking to." You joked.

"You know what I mean, love." Spencer reiterated gently, the pet name falling from his lips like it was the most natural thing in the world. "If you tell me about it, I can help you. You know I'm always here for you."

You sighed softly, blinking back tears that threatened to spill.

"It's something stupid. I-I'm fine."

He turned you around, brows furrowing in concern when a tear rolled down your cheek. "What's wrong?" He asked, wiping it away tenderly.

"I— I was worried about us working together." You admitted. "And it's not because I don't like working with you, but I just— I just couldn't—"

"Take a deep breath, love. Slowly." He held your shoulders as you breathed in and out, once, twice.

"I've been afraid this whole day — no, for awhile now — that something was going to happen to our relationship." You confessed shakily. "And it's not about our jobs — although I worry about that too — but I'm scared that one day you'll wake up and realise that I'm not worth the trouble."

You looked up at the ceiling, trying to stop the next wave of tears.

"A-and it's only gotten worse because I've never been so h-happy with another person before. Only you've made me feel this way, and I'm t-terrified that I'll lose what we have."

There was a brief silence as Spencer pulled you close to his chest, one hand stroking your hair carefully. You could hear his heart beating fast.

"Do you remember when the team tricked us into sharing a bed?" He whispered, a hint of a smile trickling into his voice. "I think about it every single time we're about to go into the field. Because you said you'd never leave me, and now, whenever we're out there, I know I'm not alone."

He breathed in deeply, your head gently rising and falling together with his chest.

"You've given me someone to come home to, love. What we have, you'll never lose it, okay?" He whispered.

"Baby, I—" Your voice halted. Crap.

"Wait. Baby?" Spencer repeated back to you, a teasing lilt in his voice. Your face flushed, and you unwinded your arms from your boyfriend to cover your face.

"Oh god, can we pretend that didn't just happen?"

"I have an eidetic memory." He pointed out. You let out a watery laugh, knowing when you had lost.

"Alright, alright. But I do have another ide—"

Then, the conference room phone rang. It was Emily. "Hey guys, Garcia managed to narrow down the unsub and we're 10 out, but we'll need some back-up."

"Be there in 15." You replied, while Spencer shot you an amused look, Luckily, he waited for the call to end before saying the next words.

"Let's go, baby." He wiggled his eyebrows.

You rolled your eyes and laughed, already strapping on your kevlar. "That's it. You're not driving."

"Aww!"

---------

After the major breakthrough in the case — all thanks to Nerd 1 and Nerd 2, as Derek fondly called the two of you — the case managed to wrap up neatly and the BAU found themselves in a rare position. Ready to end the work day, on time.

Not that anybody was packing up to leave just yet, although you wished they would, because Penelope had decided to start enthusiastically retelling how she found the BAU's resident lovebirds in the conference room, unable to keep their hands off each other.

"Last I heard, pet names aren't a crime — and how long were you standing there anyway?" You accused, blushing.

"Firstly, they are. Criminally cute, that is!" Penelope squealed, while the rest were in fits of laughter. "And secondly, you should never underestimate my awesome ninja abilities, because I heard everything that I needed to hear."

"Do I even want to know?" Spencers winced.

"I don't think you do, pretty boy." Derek laughed, clapping the genius on the back.

"Wait, wait, wait. Can we go back to how Spencer's pet name of choice is love?" Emily gasped in laughter.

"You've got to admit it's kind of cute, Emily." JJ smiled.

"Sure. If you're courting Mr. Darcy and attending cotillions."

"C'mon, Prentiss. All that means is that our boy's got style." Derek added to laughter, while Spencer whined in protest.

The door to Hotch's office opened suddenly, both him and Rossi stepping out with expressions of urgency on their faces.

“Sorry to break up the fun, kiddos. But there's been an update to the case.” Rossi announced, following right behind Hotch to the conference room.

The laughs were wiped off everybody's faces as you traded concerned looks. As you filed into the room, Hotch had already begun speaking.

“Another body was found half an hour ago. Same MO, same random victimology, and same kind of dumpsite. And the unsub just told us where to find his copycat.”

“Wait, we never profiled a second unsub.” Derek interjected.

"It doesn't makes sense — the first unsub is a control freak. He didn't like the idea of anybody messing with his sequence. Wouldn't he have done something if he knew somebody else was copying his pattern?" You asked.

"We profiled that he wouldn't be able to deviate from his pattern. What if he had to continue, even when somebody else was committing some of the crimes for him?" Spencer countered.

“Hold on, you said the unsub gave us a location?” Emily asked.

"And a time." Rossi voiced up. “8pm tonight at The Basil. The first unsub claims that's where the copycat finds his next targets."

"How do we know if we can trust him?" Derek asked.

"We don't. But he didn't display any telltale signs of doubt when he told us, and this is the only lead we have." Hotch's frown deepened. You had a feeling he didn't like the idea of this either, but the team didn't have a choice.

"Okay, if we're doing this, he can't know we're onto him," Emily thought aloud, "and we'll need precautions in case it's a trap. That means..."

"Undercover agents... and the bait." Hotch said with finality.

“And who did you have in mind for that?” You piped up, and everyone turned their eyes to you.

“You and Reid.” He stated the obvious.

“B-b-but, I’ve never gone—"

“You’ve more than proven your abilities in the field since you joined us, and having natural chemistry will make it less suspicious to the unsub.”

You opened your mouth, but no words fell from it. Hotch was right. Of course he was right.

As if hearing your thoughts, Spencer took your hand in his and squeezed, and you felt a little calmer already. “Ok, I’ll do it.” You said determinedly, while the doctor echoed your sentiment.

Hotch nodded, beginning to assign roles to the rest of the team while you squeezed your boyfriend's hand tighter, a new mantra forming in your head.

Everything is going to be okay. Everything will be okay.

----------

Tag List:

@blue-space-porgs @nobutalsoyes @lady-loves-a-lot @queen-flower @agentcarterisgay @totalmess191 @sapphic-prentiss @oops-all-ajs @spottedzebrasinpartyhats @mellowalieneggsknight @kenny-0909 || @averyhotchner @amesandpineapples @willowrose99

[letterboxd]

Bong Hit!

Today Parasite overtook The Godfather as the highest-rated narrative feature film on Letterboxd. We examine what this means, and bring you the story of the birth of the #BongHive.

It’s Bong Joon-ho’s world and we’re just basement-dwelling in it. While there is still (at time of publication) just one one-thousandth of a point separating them, Bong’s Palme d’Or-winning Parasite has overtaken Francis Ford Coppola’s Oscar-winning The Godfather to become our highest-rated narrative feature.

In May, we pegged Parasite at number one in our round-up of the top ten Cannes premieres. By September, when we met up with Director Bong on the TIFF red carpet, Parasite was not only the highest-rated film of 2019, but of the decade. (“I’m very happy with that!” he told us.)

Look, art isn’t a competition—and this may be short-lived—but it’s as good a time as any to take stock of why Bong’s wild tale of the Kim and Park families is hitting so hard with film lovers worldwide. To do so, we’ve waded through your Parasite reviews (warning: mild spoilers below; further spoilers if you click the review links). And further below, member Ella Kemp recalls the very beginnings of the #BongHive.

Bong Joon-ho on set with actors Choi Woo-shik and Cho Yeo-jeong.

The Letterboxd community on Parasite

On the filmmaking technique: “Parasite is structured like a hill: the first act is an incredible trek upward toward the light, toward riches, toward reclaiming a sense of humanity as defined by financial stability and self-reliance. There is joy, there is quirk, there is enough air to breathe to allow for laughter and mischief.

“But every hill must go down, and Parasite is an incredibly balanced, plotted, and paced descent downward into darkness. The horror doesn’t rely on shock value, but rather is built upon a slow-burning dread that is rooted in the tainted soil of class, society, and duty… Bong Joon-ho dresses this disease up in beautiful sets and empathetic framing (the camera doesn’t gawk, but perceives invisible connections and overt inequalities)—only to unravel it with deft hands.” —Tay

“Bong’s use of landscape, architecture, and space is simply arresting.” —Taylor Baker

“There is a clear and forceful guiding purpose behind the camera, and it shows. The dialogue is incredibly smart and the entire ensemble is brilliant, but the most beautiful work is perhaps done through visual language. Every single frame tells you exactly what you need to know while pulling you in to look for more—the stunning production design behind the sleek, clinical nature of one home and the cramped, gritty nature of the other sets up a playpen of contrasts for the actors and the script.” —Kevin Yang

On how to classify Parasite: “Masterfully constructed and thoroughly compelling genre piece (effortlessly transitioning between familial drama, heist movie, satirical farce, subterranean horror) about the perverse and mutating symbiotic relationship of increasingly unequal, transactional class relationships, and who can and can’t afford to be oblivious about the severe, violent material/psychic toll of capitalist accumulation.” —Josh Lewis

“This is an excellent argument for the inherent weakness of genre categories. Seriously, what genre is this movie? It’s all of them and none of them. It’s just Parasite.” —Nick Wibert

“The director refers to his furious and fiendishly well-crafted new film as a ‘family tragicomedy’, but the best thing about Parasite is that it gives us permission to stop trying to sort his movies into any sort of pre-existing taxonomy—with Parasite, Bong finally becomes a genre unto himself.” —David Ehrlich

On the duality of the plot: “There are houses on hills, and houses underground. There is plenty of sun, but it isn't for everybody. There are people grateful to be slaves, and people unhappy to be served. There are systems that we are born into, and they create these lines that cannot be crossed. And we all dream of something better, but we’ve been living with these lines for so long that we've convinced ourselves that there really isn’t anything to be done.” —Philbert Dy

“The Parks are bafflingly naive and blissfully ignorant of the fact that their success and wealth is built off the backs of the invisible working class. This obliviousness and bewilderment to social and class inequities somehow make the Parks even more despicable than if they were to be pompous and arrogant about their privilege.

“This is not to say the Kims are made to be saints by virtue of the Parks’ ignorance. The Kims are relentless and conniving as they assimilate into the Park family, leeching off their wealth and privilege. But even as the Kims become increasingly convincing in their respective roles, the film questions whether they can truly fit within this higher class.” —Ethan

On how the film leaps geographical barriers: “As a satire on social climbing and the aloofness of the upper class, it’s dead-on and has parallels to the American Dream that American viewers are unlikely to miss; as a dark comedy, it’s often laugh-aloud hilarious in its audacity; as a thriller, it has brilliantly executed moments of tension and surprises that genuinely caught me off guard; and as a drama about family dynamics, it has tender moments that stand out all the more because of how they’re juxtaposed with so much cynicism elsewhere in the film. Handling so many different tones is an immensely difficult balancing act, yet Bong handles all of it so skilfully that he makes it feel effortless.” —C. Roll

“One of the best things about it, I think, is the fact that I could honestly recommend it to anyone, even though I can't even try to describe it to someone. One may think, due to the picture’s academic praise and the general public’s misconceptions about foreign cinema, that this is some slow, artsy film for snobby cinephiles, but it’s quite the contrary: it’s entertaining, engaging and accessible from start to finish.” —Pedro Machado

On the performative nature of image: “A família pobre que se infiltra no espaço da família rica trata a encenação—a dissimulação, os novos papéis que cada um desempenha—como uma espécie de luta de classes travada no palco das aparências. Uma luta de classes que usa a potência da imagem e do drama (os personagens escrevem os seus textos e mudam a sua aparência para passar por outras pessoas) como uma forma de reapropriação da propriedade e dos valores alheios.

“A grande proposta de Parasite é reconhecer que a ideia do conhecimento, consequentemente a natureza financeira e moral desse conhecimento, não passa de uma questão de performance. No capitalismo imediatista de hoje fingir saber é mais importante do que de fato saber.” —Arthur Tuoto

(Translation: “The poor family that infiltrates the rich family space treats the performance—the concealment, the new roles each plays—as a kind of class struggle waged on the stage of appearances. A class struggle that uses the power of image and drama (characters write their stories and change their appearance to pass for other people) as a form of reappropriation of the property and values ​​of others.

“Parasite’s great proposal is to recognize that the idea of ​​knowledge, therefore the financial and moral nature of that knowledge, is a matter of performance. In today’s immediate capitalism, pretending to know is more important than actually knowing.”)

Things you’re noticing on re-watches: “Min and Mr. Park are both seen as powerful figures deserving of respect, and the way they dismissively respond to an earnest question about whether they truly care for the people they’re supposed to tells us a lot about how powerful people think about not just the people below them, but everyone in their lives.” —Demi Adejuyigbe

“When I first saw the trailer and saw Song Kang-ho in a Native American headdress I was a little taken aback. But the execution of the ideas, that these rich people will siphon off of everything, whether it’s poor people or disenfranchised cultures all the way across the world just to make their son happy, without properly taking the time to understand that culture, is pretty brilliant. I noticed a lot more subtlety with that specific example this time around.” —London

“I only noticed it on the second viewing, but the film opens and closes on the same shot. Socks are drying on a rack hanging in the semi-basement by the window. The camera pans down to a hopeful Ki-Woo sitting on his bed… if the film shows anything, it might be that the ways we usually approach ‘solving’ poverty and ‘fixing’ the class struggle often just reinforce how things have been since the beginning.” —Houston

The birth of the #BongHive

London-based writer and Letterboxd member Ella Kemp attended Cannes for Culture Whisper, and was waiting in the Parasite queue with fellow writers Karen Han and Iana Murray when the hashtag #BongHive was born. Letterboxd editor Gemma Gracewood asked her to recall that day.

Take us back to the day that #BongHive sprang into life. Ella Kemp: I’m so glad you asked. Picture the scene: we were in the queue to watch the world premiere of Bong Joon-ho’s Parasite at Cannes. It was toward the end of the festival; Once Upon a Time in Hollywood had already screened…

Can you describe for our members what those film festival queues are like? The queues in Cannes are very precise, and very strict and categorized. When you’re attending the festival as press, there are a number of different tiers that you can be assigned—white tier, pink tier, blue tier or yellow tier—and that’s the queue you have to stay in. And depending on which tier you’re in, a certain number of tiers will get into the film before you, no matter how late they arrive. Now, yellow is the lowest tier and it is the tier I was in this year. But, you know, I didn’t get shut out of any films I tried to go into, so I don’t want to speak ill of being yellow!

So, spirits are still high in the yellow queue before going to see Parasite. I was with friends and colleagues Iana Murray [writer for GQ, i-D, Much Ado About Cinema, Little White Lies], Karen Han [New York Times, Vanity Fair, Vulture, The Atlantic] and Jake Cunningham [of the Curzon and Ghibliotheque podcasts] who were also very excited for the film. We queued quite early, because obviously if you’re at the start of a queue and only two yellow tier people get in, you want that to be you.

So we had some time to spare, and we’re all very ‘online’ people and the 45 minutes in that queue was no different. So we just started tweeting, as you do. We thought, ‘Oh we’re just gonna tweet some stuff and see if it catches on.’ It might not, but at least we could kill some time.

So we just started tweeting #BongHive. And not explaining it too much.

#BongHive

— karen han (@karenyhan)

May 21, 2019

Within the realms of stan culture, I would argue that hashtags are more applicable to actors and musicians. Ariana Grande has her army of fans and they have their own hashtag. Justin Bieber has his, One Direction, all of them. But we thought, ‘You know who needs one and doesn’t have one right now? Bong Joon-ho.’

And so, you know, we tweeted it a couple of times, but I think what mattered the most was that there was no context, there was no logic, but there was consistency and insistence. So we tweeted it two or three times, and then the film started and we thought right, let’s see if this pays off. Because it could have been disappointing and we could have not wanted to be part of, you know, any kind of hype.

SMILE PRESIDENT @karenyhan #BongHive pic.twitter.com/Dk7T8bFYtv

— Ella Kemp (@ella_kemp)

May 21, 2019

But, Parasite was Parasite. So we walked out of it and thought, ‘Oh yes, the #BongHive is alive and kicking.’

I think what was interesting was that it came at that point in the festival when enthusiasm dipped. Everyone was very tired, and we were really tired, which is why we were tweeting illogical things. It was late at night by the time we came out of that film. It was close to midnight and we should have gone to bed, probably.

Because, first world problems, it is exhausting watching five, six, seven films a day at a film festival, trying to find sustenance that’s not popcorn, and form logical thoughts around these works of art. Yes! It was nice to have fun with something. But what happened next was [Parasite distributor] Neon clocked it and went, ‘Oh wait, there’s something we can do there’. And then they took it, and it flew into the world, and now the #BongHive is worldwide.

I love the formality of Korean language and the way that South Koreans speak of their elders with such respect. I enjoyed being on the red carpet at TIFF hearing the Korean media refer to Bong Joon-ho as ‘Director Bong’. It’s what he deserves!

I like to imagine a world where it’s ‘Director Gerwig’, ‘Director Campion’, ‘Director Sciamma’… Exactly.

Related content:

Ella Kemp’s review of Parasite for Culture Whisper.

Letterboxd list: The directors Bong Joon-ho would like you to watch next.

Our interview with Director Bong, in which he reveals just how many times he’s watched Alfred Hitchcock’s Psycho.

“I’m very awkward.” Bong Joon-ho’s first words following the standing ovation at Cannes for Parasite’s world premiere.

Karen Han interviews Director Bong for Polygon, with a particular interest in how he translated the film for non-Korean audiences. (Here’s Han’s original Parasite review out of Cannes; and here’s what happened when a translator asked her “Are you bong hive?” in front of the director.)

Haven’t seen Parasite yet? Here are the films recommended by Bong Joon-ho for you to watch in preparation.

With thanks to Matt Singer for the headline.

[spn-meanttobe]

Spn Meant To Be Masterlist - 2016

Here is the roundup from the last spn_meanttobe challenge! The entries were wonderful and stay tuned for details regrading a brand new challenge coming this way soon!

RPS

Title: Butterfly in a Glass case Author: all_the_damned Pairing: Jared/Jensen Rating: NC-17 Word Count: 5K+ Warnings: dollification, spanking, rimming, indentured servitude, prostitution, BDSM, dubious consent/non-con, hurt/comfort, mental atrophy, body modification, control collars Prompt: "Captured": Lifelong best friends James Laird and Lola Caraway are reunited when Lola moves to LA after college. Lola is starting her new life, new job, and a new romance with a successful lawyer--a relationship which forces James to question the nature of his feelings for Lola.James has always been a master at pleasuring women, so it was an easy transition to play a Master on-screen in a series of BDSM videos which have brought him fame and the promise of a lucrative career. The films have also brought him the attention of hardcore producer Eva Satana, who wants James to be a ruthless Dominant -for real- in her brutal and extreme BDSM scenes.James soon finds himself caught in a contract he cannot break and compelled by threats to the woman who's stood by him through everything.Summary: When you’re a doll, there’s not much to do other than dream. Jared can barely remember a time when he wasn’t a doll. On the best and worst days, he gets to be with Jensen. Link to fic: Ao3 (Must be logged in to read) Title: Can a Girl Ever Have Too Many Cowboys? Artist: beelikej Pairing: Danneel/Jeff/Jensen/Jared Rating: PG-13 Medium: Photoshop Warnings: Polymory Prompt: 33. The Trouble With Texas CowboysNo sooner does pint-sized spitfire Jill Cleary set foot on Fiddle Creek Ranch than she finds herself in the middle of a hundred-year-old feud. Quaid Brennan and Tyrell Gallagher are both tall, handsome, and rich...and both are courting Jill to within an inch of her life. She's doing her best to give these feuding ranchers equal time-too bad it's dark-eyed Sawyer O'Donnell who makes her blood boil and her hormones hum.Link to art: LiveJournal Title: Home of the present Author: crimsonepitaph Pairing: Jared/Jensen Rating: R Word Count: 32K Warnings: language, mentions of depression Prompt: A man in need of a comeback…A woman in need of love. Off the court, tennis star Jason Cartwright's playboy image is taking a public beating. On the court, he's down forty-love. A comeback is in order, but the makeover he needs is in the hands of the woman he loved and left fifteen years ago. While single-mom, Izzy Connors, sees people for who they really are through the lens of her camera, even without it, she knows Jason isn't the star he appears to be. All she sees is his wasted talent and playboy lifestyle. Will the click of her camera shatter his world as well as his heart? Summary: Jared Padalecki is a failing tennis legend striving for a comeback. Jensen Ackles is the unwitting photographer co-opted in the makeover project, a biography meant to change the game. Single dad, definitely not a fan of Padalecki's, and a cynical human being in general, Jensen takes the job out of necessity, and gears for a year long charade. But what happens when Jensen discovers more than he signed up for - not just about Padalecki, but about himself?Link to fic: on Ao3 Title: Jensen's Choice Author: zara_zee Artist: amberdreams Pairing: Jared/Jensen Rating: NC-17 Word Count: 44K Warnings: Kidnapping, violence, torture, minor character deaths, dubious consent*, rough sex, light kink (bondage, spanking, edging/orgasm delay,cock cage, slight D/s), crime, discussions of child abuse, smoking, drug use, addict in recovery, bad language and homophobic insults.*For the purposes of a dark romance, I’ll say dubious consent, however it should be noted that in the beginning, Jared has all the power and Jensen’s consent is definitely coerced. In the real world, I would classify that as rape. On the whole many unhealthy attitudes to consent are conveyed here.Prompt: An ex-pool hustler must fight her attraction to a sinful, sexy biker when she's kidnapped by the Dragons MC and sold to the club's Vice-President. Summary: Seven years ago talented pool hustler Jensen Ackles fled LA for his home state of Texas—with a price on his head and HellSpawn MC on his tail. Now, Jensen’s past has finally caught up with him. His debt has been bought out by the Vice-President of HellSpawn, Jared Padalecki, who expects Jensen to satisfy his dark sexual appetites. But even worse than life as the VP’s beck-and-call boy is the very real possibility that Jensen just might be falling for the sinfully sexy biker. Link to fic: on LiveJournal Link to art: on LiveJournal Title: Pranking the Padalecki Author: whiskygalore Pairing: Jared/Jensen Rating: NC-17 Word Count: 9K Warnings: younger Jensen, older Jared, spanking, bad language, schmoop with a happy ending Prompt: The Brat Next Door Tessa Randall has loved playing practical jokes on her brother's best friend, Trace Samuels, for as long as she can remember. But when she pushes him too far one day, she finds herself getting her long-overdue comeuppance over his lap. When Trace follows this treatment with a kiss, Tessa's confused emotions take an unexpected twist. Has she been menacing the boy next door her whole life, just to get closer to him? Has it been her motive all along to simply get his attention? And if so, where does she go now that she unquestionably has it? Summary: Jensen Ackles has loved pranking his brother’s best friend, Jared Padalecki, for almost as long as he can remember. But when he pushes Jared too far one day and finds himself on the wrong end of a spanking, Jensen lets slip a secret that might change things forever.Link to fic: on Ao3 Title: Up Against Your Will Author: amypond45 Pairing: Jared/Jensen, past Jared/Genevieve, past Jensen/others Rating: NC-17 Word Count: 17K Warnings: reference to past rape/abuse (not graphic or specific) Prompt: Blind Wolf: Julia has never been on a date in her life. She's a curvy girl with no money, no education, and no way out of the town she works in as a library assistant... until Damien shows up. He's just like the prince charming Julia always imagined would sweep her off of her feet. There are just a few things standing in the way of true happiness: he's blind, he's dating someone, and he's WAY out of her league. Oh, and he's a werewolf. Damien lost his eyes two years ago in a wolf battle. Ever since then, the straggler pack of disabled wolves he leads has been searching for a place to call home. One house seems like the perfect choice, but Damien realizes too late that the person who lives there is the girl he met at the library. The human girl. Damien is torn between loyalty to his pack and raw lusting desire for the girl who haunts his dreams day and night. She's a human. How could she be his true mate? Summary: Jensen wasn’t planning to rent out the apartment in his basement. But when a tall, handsome stranger offers him a deal he can’t refuse, Jensen puts aside his natural shyness and lets Jared move into his home. Now Jensen’s having intense dreams, hearing strange sounds in the night, and one day he sees a wolf in his backyard. Can Jensen regain his carefully ordered life (and his sanity) before it completely unravels? Or will he give in to his passion for the beautiful blind man with all the wildness in his heart? Link to fic: on Ao3 Title: Dead men do tell tales Author: siriala Pairing: Jared/Jensen Rating: NC-17 Word Count: 18K Warnings: mildly creepy and supernatural stuff surrounding death (which is not made into a major issue in this fic), shady but friendly Chad, voyeurism, judgmental and mean people Prompt: Her Ladyship's CompanionIn the Scottish countryside of Selkirk, Lady Isabella Stirling resides at Bowhill Park, serving penance for a sin that nearly ruined her family. For five years she has been condemned to a loveless marriage and confined to the estate where she does little more than tend her rose garden. With her husband absent for months at a time and few visitors, Bella lives a lonely existence, denying the passions that burn within her very soul.Then her cousin comes for a visit and makes an outrageous suggestion: what Bella needs is a lover. A hired lover. Despite her need, Bella says no. But soon Mr. Gideon Rosedale arrives-and he is at her service for two weeks. Indulging in what she intends to be a harmless flirtation, Bella is overcome by Gideon's intoxicating presence. And when she at last permits him to satisfy her desires, she discovers she's done the unthinkable-she's fallen in love.Summary: Jared has been alone most of his life. Good thing dead people can't be picky when he talks to them. Link to fic: on Ao3 Title: The Roommate Author: ashtraythief Artist: beelikej Pairing: Jared/Jensen Rating: NC-17 for fic, PG-13 for art Word Count: 12.6K Warnings: ummm… there’s porn? And description of unhygienic storage of clothes? Unhealthy amounts of cereal consumption? Idk, this is just really schmoopy and floofy. Prompt: One Night With Her RoommateEver since her former roommates deserted her, Meg has had to share an apartment with a lazy, obnoxious ass. He won’t pick up after himself, and he refuses to get a good job. Plus, he doesn’t always wear enough clothes—which is really a problem, because he’s hot. Maybe he’s occasionally funny. And every now and then he can be sweet. But mostly he’s just annoying. It doesn’t matter how much he’s starting to flirt with her—Meg is going to resist. She’s way too smart to fall for a guy who never takes anything seriously. But then everything changes in only one night.Summary: When Jared moves in with Jensen, Jensen’s life is turned upside down. Jared is a terrible roommate; messy, loud and entirely obnoxious. Unfortunately, he’s also pretty hot and even kinda nice when his socks aren’t clogging up the sink. Not that Jensen would ever do anything about that, because Jared is straight and a giant slob. Or so Jensen thinks. Link to fic: on Ao3 Link to art: on LiveJournal Title: My Wicked Pirate Artist: kinkajou Pairing: Jared/Jensen Rating: G Warnings: none Prompt: Azure-eyed Alanis was by far the most exquisite treasure ever claimed by the black pirate known as the Viper, but his motives went deeper than his silken promise to ravish the feisty Yorkshire heiress. Commanding the waters of the Caribbean was his means to an end: reclaiming his birthright—and his blood debt against those who had betrayed him.Then he gave her nights of wicked pleasure...Comfortably betrothed to a nobleman, Alanis never imagined the heady emotions involved in the true games of seduction—games this blackguard seemed to thoroughly enjoy playing with her. Swept up into an adventure that soon revealed a gentleman and kindred spirit beneath the ruthless veneer of a privateer, Alanis began to soften towards her enigmatic captor, as her pride and her heart fell under his erotic spell.Link to art: on Ao3 Title: After All This Time Author: safiyabat Artist: vilabelle Pairing: Jared/Jensen, Gen/Danneel, Jared/Stephen, J2DG Rating: NC-17 Word Count: 7K Warnings: Internalized homophobia, het sex, Chad Prompt: Kinky Neighbors: The Mitchells and the Harts have been next door neighbors and friends for the past year. They have loads in common; double incomes, professional careers, no kids...and a kinky streak. Now they're about to become very good friends...with kinky benefits. The sex between them all is hot, naughty, and unbearably exciting. It isn't merely swapping partners and moving to another room; it's true foursome sex, same room, same bed, all four involved. For Drew and Cat Mitchell and Logan and Alexis Hart, it's about barreling through boundaries none of them have ever crossed before, doing kinky things they've only fantasized about. But when they begin to exchange not just sex but emotional connection, the problems start; a little jealousy, feeling left out, wanting more from the wrong partner. Can two couples really share everything without losing it all? Summary: Jensen's a pretty happy guy. He's happily married to his hometown sweetheart, Danneel, and he's got a thriving law practice in Austin. He lives next door to his lifelong best friend, Jared, who is married to his and Danneel's girlfriend, Gen. When Danneel and Gen suggest bringing Jared into the bedroom, though, things get weird. Jensen thought Jared had gotten over his schoolboy crush on Jensen, but it turns out that Jared isn't the only one with lingering feelings.Link to fic: on LiveJournal Link to art: on LiveJournal Title: The Lost Author: phoenix1966 Artist: amberdreams Pairing: Jared/Jensen Rating: NC-17 Word Count: 93K Warnings: swearing, murder (off-screen), violence, m/m, top!Jensen, bottom!Jared, bottom!Misha (offscreen) Prompt: Al King is a rock singer and selfish stud extraordinaire. His brother and manager, Paul King, gets Al whatever he wants and boy does he want a lot. Dallas is a former hooker gone beauty queen/actress. Everyone wants a piece of her and she plays hardball like the best of them. What happens when the plane they are on crashes in the middle of the Amazon jungle? Summary: Big screen star Jensen Ackles was on his way to Brazil to continue filming his latest project. He was glad to lose himself in the role and bury the pain of his broken heart by slipping on a stranger’s skin. Because of his manager’s twisted attempt to help, he found himself on a private jet with a high-class rent boy. Before he could figure out what to do with that, a bolt of lightning sent them tumbling into the rainforest. Link to fic: on Ao3 Link to art: on LiveJournal Title: The Other Wesson Author: firesign10 Artist: milly_gal Pairing: Jared/Jensen Rating: NC-17 Word Count: 8K Warnings: none Prompt: Beth Bradley has a problem. Everyone is expecting her successful music executive boyfriend, Charlie, to be her date for her best friend’s wedding. There’s one hitch: Charlie doesn’t exist. Unless she can think of something fast, she’s headed for the most humiliating weekend of her life. Alex Tanner has a problem. The former Navy SEAL's search for a double agent lands him at the Kensington Hotel, and he needs a cover to finish the job. When the sexy maid of honor blackmails him into pretending to be her lover, he thinks he's been handed the solution. Except Beth has a way of stumbling into trouble, and when the man Alex is hunting starts targeting Beth, Alex has to decide between solving the mystery or protecting the woman who has stolen his heart. Summary: Jensen Ackles has a problem. Everyone is expecting his successful accountant boyfriend, Sam Wesson, to be his date for his best friend’s wedding. And Jensen is the wedding planner! There’s one hitch: Sam doesn’t exist. Unless he can think of something fast, Jensen is headed for the biggest humiliation of his life. Jared Padalecki has a problem. The government agent's search for a possible sex trafficking ring lands him at the Isla Grande Resort on the Gulf of Mexico, and he needs a cover to finish the job. When he meets the sexy wedding planner while planting a bug in his room, Jensen blackmails him into pretending to be his boyfriend. Jared doesn't mind--he thinks he's been handed the ideal cover. Except Jensen stumbles into trouble, and Jared has to decide if this resort romance is just play-acting—or the real thing! Link to fic: on Ao3 (art embedded in fic) Title: These Violent Delights Author: dimpled_sammy Pairing: Jared/Jensen Rating: NC-17 Word Count: 82K Warnings: Violence, gangsters, minor character death Prompt: Romancing the Mob Boss. Trina Hathaway is a waitress in a Las Vegas strip joint who spends a romantic evening with a good looking hunk she met at the club. Hoping to see him again, but not disappointed when she doesn’t, she goes on with her life. But a week later, when she interviews for a job at the renowned PaLargio Hotel and Casino on the Vegas Strip, and discovers that the owner of the hotel is the man she had slept with, a man who very much wishes to rekindle what they had captured that passionate night, her entire life spirals into a new and dramatic world where family ties and ever-increasing violence ropes them in. Summary: Jared Padalecki has only ever wanted to get out of Sin City. Trapped by extenuating circumstances, he works as a waiter in a Las Vegas strip joint, doing what he can to get by, including spending a romantic evening with a handsome stranger who wanders into the club one night. Hoping to see the stranger again, but not disappointed when he doesn’t, Jared moves on with his life. A month later, Jared interviews for a job as a financial consultant at one of the largest and newly made over Hotels on the Vegas strip. Jared gets the job, only to discover that his new boss is the same man he slept with: Jensen Ackles, the enigmatic and ice cold business man. Jensen Ackles, the city's biggest mob boss. Torn between his longing to get out of the city and his yearning to be closer to Jensen, Jared finds himself being sucked into a new and dangerous world where loyalty is everything, passion exists on a knife-edge, and the ever-increasing violence makes it impossible to escape. Link to fic: on Ao3 Title: Heartstrings Author: madebyme_x Artist: quickreaver Pairing: Jared/Jensen Rating: PG-13 Word Count: 7.5K Warnings: Language and references to drug and alcohol abuse Prompt: Heartstrings. As Julia prepares to settle in for another typical 12-hour shift in the ER, she's ready to handle anything...That's before Slade Hale rolls into her life...on a stretcher surrounded by 15 doctors and nurses. To her he's just another patient, and a cocky asshole Rock Star with an ego. Or at least that's what she thinks. When she's assigned to be his personal nurse, Julia suddenly feels out of her comfort zone. Slade is the most beautiful man she's ever seen in person and even in his vulnerable condition he seethes of raw sex appeal. When he starts to wake up, that's when the real trouble begins...Julia desperately attempts to fight his charm and wit, to stay professional, to keep the upper hand. Summary: Washed-up rock star Jared is rushed to hospital, and it's up to uptight nurse Jensen to fix more than broken bones. But what is it that they say? Opposites attract, or something like that... Link to fic: on LiveJournal Link to art: on LiveJournal

Supernatural

Title: Behind Glass Author: museaway Pairing: Dean/Castiel Rating: Teen Word Count: 21.3K Warnings: Temporary Character Death Prompt: Life as he has known it is over for Adan when his mother tells him she has bought a mansion in an exclusive community high in the redwood mountains. There are no other young people living there except one, a girl named Chrystal who has never been outside the community before or known anyone her own age. But Adan can only admire Chrystal from afar, she is beautiful and he is covered in scars. Summary: Castiel has spent his life secluded in the woods. At his father’s warning, he’s never left the property. He has no memory of his mother, and his father doesn’t come above twice a year with supplies now that Castiel is grown. But when he befriends a boy named Sam who trespasses on his land, and Sam's older brother, whose face and arm were maimed in an accident, he begins to doubt everything his father has told him. Link to fic: on Ao3 Title: The Trouble with Benny Author: angelus2hot Pairing: Dean/Benny Rating: PG-13 Word Count: 2K Warnings: none Prompt: Can a girl ever have too many cowboys?No sooner does pint-sized spitfire Jill Cleary set foot on Fiddle Creek Ranch than she finds herself in the middle of a hundred-year-old feud. Quaid Brennan and Tyrell Gallagher are both tall, handsome, and rich...and both are courting Jill to within an inch of her life. She's doing her best to give these feuding ranchers equal time-too bad it's dark-eyed Sawyer O'Donnell who makes her blood boil and her hormones hum.Summary: It took awhile for Sam to realize even though Dean could have almost anyone he wanted, his brother only wanted Benny. But when he did he and Garth devised a plan to get Dean to finally go after what he wanted. Link to fic: on Ao3 Title: Happenstance Author: stonenumberone Pairing: Sam/Dean Rating: NC-17 Word Count: 18K Warnings: Pre-series AU, underage sex, underage drinking, complete lack of listening to the concept of Stranger Danger, swearing and just a little bit of angst and sibling incest. Prompt: Colin Hartman can now add college to his list of failures. On the coast-to-coast trek home from California, Colin stops at a gas station in the Nevada desert, and can’t help noticing the guy in tight jeans looking like he just stepped off a catwalk. When he realizes Catwalk is stranded, Colin offers a ride. Riley only intended to take a short ride in Colin’s Jeep to the Grand Canyon. But one detour leads to another until they finally find themselves tumbling into bed together. However there are shadows in Riley’s eyes that hide a troubled past. And when those shadows threaten to bury the man whom Colin has fallen in love with, he vows to get Riley the help he needs. For once in his life, quitting isn’t an option… Summary: Dean’s never been really good at that whole “accomplishment” thing. Drifting is the one thing he really knows how to do, and a trip after his latest failure—college—with just him, his car, and the wide open road is exactly what he needs. Running into a boy with legs longer than the California coastline was definitely not on the agenda, but hey, it’s not like Dean has anywhere else to be. When the trip becomes more of a series of detours, Dean finds himself more and more drawn to the young Sam, who seems to be carrying more baggage than Dean originally thought. A secret revealed threatens to shatter everything they’ve built together in this short time; will they make it through or crash and burn like every other thing Dean has ever touched? Link to fic: on Ao3 Title: Sunrise Cove Obsession Author: smalltrolven Pairing: Sam/Dean Rating: NC-17 Word Count: 9K Warnings: Beyond Awful!John Winchester Prompt: Naomi Bowes lost her innocence the night she followed her father into the woods. In freeing the girl trapped in the root cellar, Naomi revealed the horrible extent of her father’s crimes and made him infamous. No matter how close she gets to happiness, she can’t outrun the sins of Thomas David Bowes. Now a successful photographer living under the name Naomi Carson, she has found a place that calls to her, a rambling old house in need of repair, thousands of miles away from everything she’s ever known. Naomi wants to embrace the solitude, but the kindly residents of Sunrise Cove keep forcing her to open up—especially the determined Xander Keaton. Naomi can feel her defenses failing, and knows that the connection her new life offers is something she’s always secretly craved. But the sins of her father can become an obsession, and, as she’s learned time and again, her past is never more than a nightmare away. Summary: When the boys are forcibly separated at twelve and eight by a father gone mad their lives take very different turns. When they are then reunited fifteen years later, they don’t recognize each other. Dean’s promise to stay away from Sam even though unwittingly broken brings a danger back that may kill them both. Link to fic: on Ao3 Title: Indelible Author: dare_darcy Pairing: Dean/Sam Rating: M Word Count: 25K Warnings: Light BDSM Prompt: Leni Brewster should have been disappointed when her twin sister had to bail on holding her hand during her first tattoo, but going to her appointment solo means time alone with the sexy-as-hell tattoo artist who falls into the Do Not Touch category. Only Jamie Rodriguez isn't as off-limits as Leni thinks. Privately single for months, Jamie finds himself more than looking forward to having the hot little librarian in his chair. And when she accidentally reveals a naughty secret about herself, he can't get his hands on her fast enough-he has to know what else she's hiding under that buttoned-up exterior. What he discovers sets his blood to boiling, igniting a burning determination to test every single one of the boundaries, both personal and physical, that she's set for herself. Summary: Dean Singer is a tattoo artist, single and unhappily so. Sam Winchester is the sexy librarian who has been feeding his secret book habit. When Sam walks into Dean's shop, will Sam break through Dean's walls and see the man beneath? (Summary to be fixed when I'm not sleep deprived.) Link to fic: on Ao3

[markbaratto-blog1]

Take your blog posts Viral

I just an a great back-and-forth this morning on twitter (@l6now) over the discussion on K-Factor calculation with Jorge, a friend of the Launch6 Team.  For those of you that never heard of a “K-Factor,” it’s basically a formula one uses to calculate a viral sharing number.  The K-factor can be used to describe the growth rate of websites, apps, or a customer base.  The formula is roughly as follows:

i = number of invites sent by each customer c = percent conversion of each invite k = i * c

Before we get into how to measure viral distribution, let’s find out some reasons why your content is NOT going viral.

Everyone wants their content to go viral, right? Why else would we spend hours and hours working on blog posts, creating infographics, and crafting engaging messages on your social media accounts? We want people to read it.There is a big difference between creating content and creating engaging content that people want to read and share with their friends online. If you are not getting the results you want from your content development plan and failing to get the far reaching exposure that will expand your brands online presence, then you need to make a change.

Unfortunately, creating great content does not necessarily mean that it will go viral. There are a number of key reasons why your content is not going viral.

The following points bring to light some of the most common mistakes that professional and novice content creators make when creating online content:

Your content lacks an emotional connection: Tapping into your readers emotions is essential. People love content that appeals to their emotions, especially when you tap into problem areas and offer viable solutions. Start by using emotional words and phrases in the title of your blog post or video and try using a basic problem/solution style in the body of your post.

Your content in not inherently shareable: One of the biggest mistakes that people make that prevents their content from going viral is that they create non-sharable content. This is why it’s viral to understand your audience and tap into their interests. Write about topics they want to read about, be current, tell a story, and provide the information your audience is searching for online.

Your timing is off: Timing is everything. For example, no one cares about romantic date ideas to sweep your sweetheart off their feet on Valentine’s Day if it’s posted on February 15th. This is important for everything you post. When you post is also very important – look into the times and days of the week when your content is most likely to shared and create a timeline that will help you maximize the impact of your content.

Your content is not visually appealing: Looks matter! Your content need to look the part. The design needs to look professional, have attention grabbing elements, and be visually appealing to your audience.

You are not sharing on the right social channels: If you want your content to go viral, you need to not only share it on the correct social channels online, you also need to tap into the audience that is interested in reading and sharing your content. Think about your connections. Do you know any friends, family, or colleagues that have influence in topic area? Is there a particular social media channel that is intuitive for the type of content you want to share?

Rectifying these issues to better position your content will help you reach a wider audience – an audience that is looking for and actually wants to read your content.

Article by Nolan Wilson

One thing I would add to the above is having the right Viral Sharing Tools.  With the right sharing links, you can add unique URLs to specific parts of your website that your users / subscribers can share.  Luckily we provide all of these tools for free for our members, so we have you covered here.  Launch6 has trackable social sharing that is able to set up conversion pages to track social media ROI.

Not, let’s dive into the measurement goodies.

Below is a fantastic post by Des Trainer – the cofounder of Intercom.io

MEASURING VIRAL DISTRIBUTION

Explanations are explanations, promises are promises, diagrams are diagrams… but only performance is reality.

Let’s look at how to measure social distribution. Our question here is: given a new user, how many additional new users will we get? This is what’s known as a k-factor. If k is above one, we have gone viral. Unless you are the purple cow, k is well below one, but that doesn’t mean you’ve failed. Recall that Dropbox benefitted heavily from social distribution despite not going viral. A k of 0.5 means that for every 10 users you acquire (through adwords, blogging, affiliates, etc.), you’re also getting another 5 on top which lowers your cost per acquisition.

MEASURING YOUR K-FACTOR

You won’t get these 4 measurements from Google Analytics, so you’ll need to an engineer handy to run some queries. It’s a pretty simple formula, k=a*b*c*d with the following definitions

a: the percentage of users who publish at least one share event per visit.

b: the average share events per user per visit.

c: the number of Users referred from social networks for each share event.

d: the percentage of c that become authenticated users (i.e. in a state where they too can publish).

If you’ve just run the numbers here there’s a 99% chance that you’re disappointed. You were hoping for somewhere in the 0.5 to 1.5 range, but now you’re staring 0.02 in the face, meaning that for every fifty users you acquire, you might get one bonus one.

IMPROVING YOUR K-FACTOR

There are 4 metrics you need to aggressively monitor. They are as follows:

MUU: total number of monthly unique users.

MAU: total number of monthly authenticated users (i.e. those that are logging in).

DAU: total number of daily authenticated users.

pDAU: total number of daily authenticated users who publish sharable events.

There are 3 key ratios shown here—MUU to MAU, MAU to DAU, and DAU to pDAU. Improve each of these ratios improves your k-factor. Let’s look at what we can do.

IMPROVING MUU TO MAU

In other words, how can we get more of the monthly visitors to sign-up or login? There’s 3 ways to influence this ratio:

One-click social sign-in. This outperforms username/password on all consumer products, bar none. If you don’t have it as an option, you’re hurting yourself.

Promote social sign-in above your standard sign-in. All things being equal, consumer sites want customers to sign in via Facebook, as this helps the product spread. Of course, do offer your own login system as an option, but only as a secondary one.

Finally, for customers arriving from a social network, have them sign in solely through that network. e.g. if a user comes via Twitter, ask them to sign in via Twitter. It’ll be the smoothest experience (as they’re already logged in).

IMPROVING MAU TO DAU

Another way to phrase this would be: how can I increase engagement so that my users return to the site more frequently (and log in while doing so)?

We’ve covered the techniques for engaging users extensively on the blog before, but the key ideas here are automatic login (the average Facebook user is perpetually logged into Facebook, so you can automatically log them into your site based on FB authentication), useful notifications to motivate a return, and regular digests and summary mails.

IMPROVE DAU TO PDAU

How can we encourage more of our users to share? There are three key ideas here:

Lightweight event sharing: anywhere there is activity, you should ask yourself if it is shareable. Someone pins a dress on Pinterest, makes a playlist on Spotify, likes a photo on Flickr, reads an article on the New York Times site, adds a review on Foursquare, starts a project on Dribbble, searches for photos on Spots.io… all of these are shareable events. The more you have, the better your ratio.

Passive sharing: you can automatically share some activities, assuming you have user’s permission. For example, Spotify, LastFM, Quora, etc. all passively share lots of user activities, which guarantees a pDAU to DAU ratio of 1:1. Every single time I launch Spotify, I’m sharing to Facebook. When you can remove a ratio from the equation, it significantly reduces your challenges.

Share from anywhere: a common mistake here is to only permit sharing from your web app. Activities should be shareable any time they are performed—not just through a web application. This means that in the rush to sleek mobile design, you need to be careful about cutting off your call-to-actions for sharing.

CONCLUDING THOUGHTS

Spamming doesn’t work. It’s bad for business. Sharing without permission, sharing non-user activity on their behalf, spamming friend lists, sending irrelevant push notifications, all of these are short-term wins, but in the long term you lose absolutely everything. Your app will be blocked, your users will cancel, and your product will be pulled from the App Store.

Viral distribution accelerates your logical conclusion. This is why you have to solve retention first. If you have no compelling reason to return, then going viral won’t help you—it’ll just speed up the process at which you die. Bill Bernbach famously said “Nothing kills a bad product faster than good advertising. Everyone tries the thing and never buys it again.”. The same is true for good distribution.

Social distribution brings a new wave of growth which both consumer and business-to-business products can benefit from. But if your product sucks then it just brings the lethal injection.

Lastly, marketing guru Mark Baratto says put out great content and a reason to share it.  If content is good consistently over time, you will become an authority in your space.  The more value you add to your customer, there more they will want to help you; put your customer first.

Looking for FREE online tools to help you get more customers and persuade them to take action? Check out LAUNCH6.com for more details.

[givemesnekboiasap]

I Could Be...

@cherryb0mb79 sorry for the long delay, here is the long awaited retributory doujinshi of Mitsuhide. I hoped it will live up to your expectations, kinda long about 5 pages worth, I cannot do short, LOL

For those not familiar, here’s the link to the story written by @ikesenhell ​ https://ikesenhell.tumblr.com/post/173529184156/can-we-pretend-that-were-in-love/embed . Please read this before scrolling down.

I wrote this because I cannot stand watching him in agony, >,< T.T

p.s. I refer to this song for inspiration: https://youtu.be/CXchR2BGwcA ( Shane Filan ft. Nadine Coyle - I Could Be )

Mitsuhide stands in the cold long after he finishes his last stick of cigarette, and he’s running out of excuses to stay outside in the darkness. Sooner rather than later, someone is going to remember his forgotten presence and he hoped it to be anyone but Her...except maybe Hideyoshi too. There is only so much a man can take before something drastic happens. He watches the door next to him akin to a ticking time bomb, which is something out of character.

...She’s only one who could reduce me to this frame of mind...if Masamune gets the wind of this, I’m never going to live this down...

The click of the lock from the said door interrupted his thoughts, his eyes cannot helped but be drawn towards it. A lone female, with long hair in neon green, all braided up into a coronet, stepping out into the parking lot. He blinks, the first thought is, that hair has an obtrusive effect on the senses. When he starts to pay close attention to her appearance, it looks to him that she’s all deck in every shades of green he could identify and more, some of the shades he questions its existence.

She looked like a female version of Hideyoshi...though, she can give him a run for the money when it comes to color coordination…

It’s a running joke that everyone has a colour preference when it comes to dressing up since college and somehow everyone stuck to their choices despite graduation. Just when he starts to feel safe, that female turns towards his direction and walks towards him. Mitsuhide can hear the cackling sound of Fate echoing in his ears as she draws nearer.

“You’re Akechi-san, yes? I was sent to bring you in by the hostess herself.” It is an interesting feeling to actually meet eye-to-eye with a female other than Her. Most females tend to watch the others more than him. The sudden urge to tease just struck him and he decides to just go with it.

“..Oh?..And what makes you think I am this person you’re seeking, hm?...”

He nearly chuckled aloud when she pulses her lips in a disgruntled manner. Taking a deep breath, she replied. “I was told you’ll be difficult, and to expect someone who uses verbal banter to tease. Seems to me you fit that requirement.”

Eyebrows shot up at the counter remark, Mitsuhide narrowed his eyes, shooting her a look that usually have people scurrying away in fright. He wants her cowering in his presence before he teases the hell out of her. Not quite liking a female to best him in his speciality. Instead, the female stared at him, her eyes seems to be searching something. Just as he was about give into the urge to voice his exasperation, she broke off the staring match by turning away first.

“I don’t know what is troubling you and I doubt you’ll confine to a total stranger like myself, but you shouldn’t be alone with whatever thoughts hovering inside you. I can see it just beyond your gaze. Give me 2 minutes, tops. I’ll let them know and be back......”

“...! No...wait...” Mitsuhide reaches out and grabs hold of her wrist, holding her back. She halt her tracks, waiting. With the back against the country club, her eyes and expression are hidden by the glare of the lights emitting from the building. “Do you have any with you?”

“Huh?” She tilts her head slightly, the gesture eerily similar to Her that it shook him more than he realised. He forces himself to relax and puts on his scrimtar smile.

“Cigarettes, or were you thinking of something…...” Her sudden blush at his scruinity as he brings himself closer to her, invading her space, nearly made his lips twitch. Hurriedly, she twists her arm away from him and take two steps away. Holding her wrist close to her chest, she nods back and reaches to her back pocket. Mitsuhide catches the blue and white box as she tosses it to him after she draws a stick out.

…………

……

…...this feels comfortable, despite the prolonged stay out in the cold, taking a drag with someone other than the usual crowd……

Mitsuhide looks down at his smoking companion, puffing her stick like a smoking chimney. Each puff causes a grimace to appear on her face. Soon she finishes her share and close her eyes as she leans against the lamp post they were hanging out under. Mitsuhide racks his brain over her presence, he doesn’t mind the companionship offered and the silence between them do not require any conversation to fill in. However, curiosity compels him to answer one question: why her and not the other guys?

As if she heard his unspoken thoughts, he hear her voice, clear as a bell chime. “The others, meaning your friends, actually wanted to come out looking for you and asked her about it. After overhearing the content of the conversation you had with her, I volunteered.” Then she starts to chuckle, her lips, jade green in colour, something that should have looked repulsive but on her, it’s actually alluring…...

“What’s their reaction towards your decision?” Mitsuhide knows Masamune would have fought for it, Nobunaga might have considered it, Hideyoshi could have gone either way; jump at the chance, if only to put Princess’s mind at ease, or stay back to soothe her. Ieyasu only bother to react if he’s really in trouble. As for Mitsunari, well, that’s something else altogether.

She is grinning now, her lips a wide curve on her face. “Oh, the eyepatch guy, I think Date-san, he’s quite verbal about fetching you. The groom, Hideyoshi-san, he looks indecisive, so I’m guessing he’s a no-go. The leader of the pack, Oda-sama, he’s like smirking at something as he watches from the barstool he’s perched on. The others I have no impression at all...Ahh……” She starts to shuffle her feet, not making at eye contact with him.

If he’s not mistaken, that’s guilt on her face before she breaks off, “...What did you promise?”

“......Erh...I made a bet with Masamune, I mean Date-san, to be honest….” she shrugs her shoulders. “It’s okay, you know. I mean, it was made out of jest, so there’s no reason for you to kn…..”

“I’ll be the judge of that…...what did you bet with Masamune...no, with the rest of them?” She rolls her eyes at the demanding tone, and Mitsuhide’s lips twitches at her overly dramatic expressions at his insistence.

“....kiss...that’s all…...” she mutters under her breath. The silver haired male blinks at that single word utter from her lips, wondering if he imagined it. Keeping his face stoic, he asks her to repeat. This time, he heard everything, even though it’s not much louder from her previous pitch.

...the bet is a kiss from you, on my lips, my lipstick on your lips...that’s all…

Mitsuhide might not have known this female for long, but based off first impression, she doesn’t seem like someone who would force anything on others nor do anything reckless unless……

“What’s the prize?” he asked. She looks at him, her eyes round in surprise, “...How did you...”

“I’m familiar with the mindset of those lots, there’s always a catch if you make a bet with either Masamune, Nobunaga or myself. So bear that in mind the next time if the offer is too good to be true.” Mitsuhide paused, his words reverberate in his mind.

Why am I warning her when this could be the only time we’ll ever see each other…

Shaking his head mentally, he waits for her reply. The promise of one favor per person, in this case, five promises, given unconditionally, had him sighing aloud. Of course, it has to be something significant to her, darn those guys…… “What happens if you loses the bet?”

“I have to dance with your friends…...it’s really okay, you know. I can accept the loss…...” she trails off, writhing her fingers as she looks at anything but him.

“...Oh really...what if I don’t want you to lose, hm?” Some devil must have gotten a hold of his tongue, because he is not believing what is being utter out from his mouth, but it’s too late…...those words have been spoken and hung between them.

She looks up at him, astonishment evident on her fine features. “Are you alright? Having a fever or something?” She stretches out and touch his forehead with her hand.

...its ice cold...am I having a temperature….or is it…

He grabs the hand on his head; he’s not having a fever, she’s freezing herself by staying with him out in the cold. Cursing himself for not noticing, he hastenly pulls her into his embrace, knocking the breath out of her lungs. Even with his overcoat on, he could feel the coolness of her body as her reddened nose nuzzling on his shoulder. It never occur to him to remove his coat for her, but his instincts tells him this way is better

“...Akechi...mmm, you could...”

“...Hush…...not until you have warmed up...”

“...but...”

“......shhhhhhh...” he whispers into her ear, causing her body to react by shivering involuntary.

“............” he could sense her reluctance as she comply to his request

“...what’s your name?.....it just occur to me that though you know who I am, I’m left in the dark as to who you were...”

Laughter bubbles out from her mouth, being muffled by his chest. “Even if I tell you, you’re going to butch it like the rest of the people who ever heard it...you can call me Duchess, I think it’s much easier for you to remember”

“...Duchess...” he rolls the name with his tongue, tasting the texture. “Why that nickname?”

“...it’s an insider joke...” His amber eyes flicker down on her head, her abrupt tone lets him know the subject is close.

“Well now, Duchess...I think it’s time to collect your payment from my associates,” he drawls. She shakes her head; he could feel her chuckling against him as he lifts himself slightly away from her.

“Okay, pucker up Buttercup...”

“Actually, it’s Mitsuhide to you, Duchess...”

“....jeez...fine, Mitsuhide then...”

……

…

Just as Hideyoshi’s about to throw in the towel and head for the door to collect two wayward persons instead of one, the door swings open, bringing them in.

“About time the both of you came back. Did you know how cold is it outside now? Look at you! Your noses are as red as Rudolph…...” They stood silently and let Hideyoshi hover over them, giving them warm towels, courtesy of the staff, hot drinks and shoos them to the nearest seat, which happens to be a two-seater sofa. The bride, better known as Princess among friends and family, chuckles at her husband’s overprotective antics. The rest of the guys joins her to watch the ‘mother’ of their group fusses over their wayward mischief maker and his companion.

Masamune was the first to notice there is something different with Mitsuhide, “...Is it me or is there something on his lips...”

Everyone’s attention is now focused on the trickster’s lips as he sips the hot beverage laced with alcohol. Then they switched their focus towards her, scrutinising her attire. Slightly mustered hair, flushed cheeks, and the most telling of signs, smeared lips.

“...ooohhhh…...you guys are in trouble…...”

“............Darn you, Masamune! You had to dare her! Now I owe her a favor despite my lack of involvement…...”

“Hey now! I didn’t know who she was until she left the room. You cannot pin the blame on me, Ieyasu. You could have disagree with the arrangement...”

“...Like you could when Nobunaga is the one who upped the stakes…..”

“...I don’t mind doing a favor for her. I believe she’ll be fair in her request, just like Princess here...”

“...just be quiet, Mitsunari...”

As the rest of them argues over the loss of the bet, Nobunaga keep his eyes on them, noticing something else other than the lipstick stain on his closest friend’s lips. His body stance is very much relaxed compared to the beginning of the wedding march. His shoulders stay in contact with the female even though there’s plenty of space for him to shift away if he so inclines. He watches as she turns her attention to Mitsuhide and whispers into his ear, pointing her fingers towards their direction when Hideyoshi turns his back to them and heads back to his bride. He’s the only one who witnesses their gesture as they lift their cups as one and salute a toast to him. Nobunaga roars with laughter and everyone wonders what got him in such a boisterous mood.

[dailyaudiobible]

09/22/2018 DAB Transcript

Isaiah 39:1-41:16, Ephesians 1:1-23, Psalms 66:1-20, Proverbs 23:25-28

Today is the 22nd day of September. Welcome to the Daily Audio Bible. I am Brian. It's great to be here with you today as we close down another week. And we just keep moving forward, day by day, step by step. So as we close this week down, we'll be going back into the book of Isaiah and then when we get to the New Testament, we are at the book of Ephesians. And we'll talk about that when we get there. But first, Isaiah 39:1 - 41:16. And we've been reading from the Christian Standard Bible this week, which is what we'll do today.

Introduction to the book of Ephesians:

Okay. So, like we said at the beginning, we completed the book of Galatians yesterday, which is a letter and a letter from the Apostle Paul. Which brings us to the book of Ephesians, which is also a letter from the Apostle Paul to the Ephesians. And this letter is quite a bit different than many of Paul's other letters, including Galatians. Which leads some biblical scholars to propose that maybe Paul didn't write this letter, but that someone else had written it in his name. But other scholars would argue that the circumstances surrounding Ephesians and the way these letters, these early letters of Paul, were passed around among the churches, have way more to do with the nuances in Ephesians than who the writer is. So, the Apostle Paul we've been getting to know pretty well since we began the book of Acts. Spent three years in Ephesus among the community that he'd established. At that time, the city was one of the most important in the Roman Empire. And as a thriving and cosmopolitan port city, Ephesus had become a melting pot of ideas and culture. But Paul didn't write this letter to combat false teaching, he didn't write it to correct misbehavior. He knew his readers. He spent a lot of time among them, which makes this letter even more compelling. Because in Ephesians, we get a sense of the big picture. The big story that's going on in our faith. Vast mountaintop vistas lead us to consider the massive implications of what God has been and continues to do among his children. As we go through this letter, if you'll pay attention to what is being said and the implications of what is being said, it is absolutely astounding. One of the things that makes this big picture so captivating is the environment that Paul wrote this from. So, as we learn from the book of Acts, Paul had been arrested in Jerusalem and then he was held in custody in Ceserea Maritima for two years. And then he was pressured to have his case tried in Jerusalem, but as a Roman citizen, Paul knew going back to Jerusalem was probably going to put him in a position to be assassinated since that's what the plans had been. So, as a Roman citizen, he appealed to Caesar and then he endured this crazy journey by ship to Rome, where he was incarcerated awaiting his trial before the emperor. And it was from this imprisonment in Rome that Paul likely wrote Ephesians. Probably around 60 AD. And knowing that Paul was in captivity when he wrote this letter will make what we read all the more poignant because Paul's imprisonment, it would have cast doubt on the validity of his message. If people are out saying, this guy, the Apostle Paul, this is what he teaches, but he's in prison in Rome. That sort of messes with his credibility because unbelievers who are hearing this message and awakening to this message, they're not signing up to go to prison like Paul. But this didn't discourage Paul from writing way beyond his circumstance and detailing a spiritual awareness that cannot be altered by imprisonment and can't be altered by any trial of life. So, Paul poured out his heart and hope in Ephesians. And there are passages in this letter that could be pondered for days. And should be pondered for days. Paul wrote from his heart and appealed to the hearts of his readers. And if we'll approach this letter with that in mind, it can have the very effect it was intended to have on the Ephesians in our own lives. And so, we begin. Ephesians chapter 1.

Prayer:

Father, we thank You for Your word. We thank You for another week. You have been faithful. Another week that we can claim and declare that. And we can look forward into the coming week and know that You will always be faithful. And we pray, Holy Spirit, come. We want to be faithful to You as You are to us. And we confess our shortcomings and we acknowledge our need for mercy and grace every moment of everyday. And we acknowledge Your love, Your profound love for us. And we rest that You are our father and we are Your children. You will always come for us. Come Holy Spirit, we pray. In Jesus name, we ask. Amen.

Announcements:

dailyaudiobible.com is the website, it’s home base, and it's, of course, where you find out what's going on around here, so be sure to check in.

Pray for your brothers and sisters at the prayer wall. Just stay connected.

If you want to partner with the Daily Audio Bible, dailyaudiobible.com is the place to go as well. There's a link on the homepage. I thank you, thank you humbly for every person who's ever clicked that link. Thank you. If you're using the Daily Audio Bible app, you can press the give button in the upper right hand corner. Or if you prefer, the mailing address is P.O. Box 1996, Spring Hill, Tennessee, 37174.

And as always, if you have a prayer request or comment, 877-942-4253 is the number to dial.

And that's it for today. I'm Brian I love you and I'll be waiting for you here tomorrow.

Community Prayer and Praise: 

Hey, what’s up everybody? It’s Miguel from Santa Rosa. Gentlemen, I have a word for you, especially with all the gentlemen that have been calling in lately with struggles with sexual sin and pornography. So, check this out. It was last weekend on Saturday. Today is Wednesday. I was playing some soccer and I did a slide where I probably shouldn’t of, in some pretty hard turf and I got a pretty nasty abrasion on my shin now. It’s probably about 8” x 3”. Sorry for the imagery there for those that are squeamish. But here’s the deal, is that every single day that I’ve had this thing it’s been so irritating. It’s been so painful. Man it is terrible. Every single day I got a get up and I got to put a bandage on this thing to keep it sterile, keep it safe, to allow it to heal. Every day I get home from work, I gotta take that thing off and I gotta treat it and that O go to sleep and I wake up I’ve got to put a bandage on it again. And now as I drive to work this morning I’m like, hold up, check this out. Some you guys have a wound, an irritating thorn in the flesh, I’m telling you, you need a new bandage every day. Every day. Get a word every day. Look, it doesn’t take a whole lot of Google searching to find good Bible verses to fight sexual temptation. There are so many out there. Just a quick Google search will show you a lot. Get a new one every day. Memorize it every single morning. Cause you need this. You gotta protect that thing, you gotta keep it sterile, you gotta keep it healthy. That’s the way that I see healing. See, my wound is healing day by day by day. It’s not gone yet. I’m asking for healing in Jesus’ name. He’s given me the tools to do it. So, gentlemen, get yourself a word, get yourself a bandage. Allow that thing to heal. Bless you guys.

Hi this is Lori from Bakersfield California. It’s been a while since I’ve called but I still listen every day. I just got done listening to Lisa the Encourager about Jesus saying, I am the vine and you are the branches. Thank you for that Lisa. I was blessed to hear you talk about that. My favorite reference to this is in John 15. My job in California revolves around agriculture and I want to share a practical knowledge regarding grapevines and vineyards. To produce quality fruit a branch must be raised up from the ground and pruned. Once the branch begins to produce fruit the vine has to be trained using a crossarm or __ trellis to shade the branch and fruit, particularly with table grapes. With God as the vine dresser, he prunes and trains the branches. Then Jesus, as the vine, covers and shades the branches and fruit so the branch can produce and the fruit can remain beautiful. Lisa’s comments reminded me of this and God leaned on me to share. Abide in Jesus and seek his cover. God bless you all.

Hey DAB family this is Byron out in Florida. The last few days we’ve been reading in the book of Galatians and that book has been on my heart for well over a year now. What Paul is basically saying in Galatians is, look guys, Jesus died for your sins and He paid the full cost for your salvation. So, why is that you’re trying to live out the Christian life in terms of what you do instead of what He did?. See, God has a larger life planned for each of us that is bigger, more exciting, more daring, more expansive than anything we could plan for ourselves even in our wildest dream. And as we begin to live into that life that God has for us there will be confusion and there will be pain and there will be loss as God tears apart all the old structures that we use to hold ourselves up and makes room for the larger life that He’s setting aside for us. And as we begin to receive that life we will get things. I just found out a few days ago that I got the promotion I was looking for. God gave me what I needed when I needed it. But I got more than that. From all of that God has shown me that what I have is Him, that he will provide for me and my family, promotion or no promotion, whatever the circumstances will be. And if I have that I have more than anything. And God has the same thing set aside for each of you. If you’re willing to let him tear apart your old life and stretch you into the new larger full life that He has for the __. I love you all you all and God is worthy of all glory and I’ll talk you guys another time. God bless.

Good morning Daily Audio Bible. This is Isabel from Australia again. I was so great to be able to ring up again and just be able to share with you. I love you’s all. I’ve been praying for a lot of you’s always ringing up and I’m always praying for you every time I hear the prayer requests coming again. But I still would like some more prayer for my children, for my daughter and for my son, for Priscilla and Joseph. Joseph is addicted to drugs. He was in a relationship for three years and he’s broken his relationship and he’s had a baby and my granddaughter __ the same month. He left his partner when his baby was only 11 months old and now he’s with another woman. I just feel that this has been so planned by the enemy to destroy his life. This woman is really not for him. The mother of the daughter, I believe is a woman for his life, but she has gone also through a lot of not problems herself. Her name is Chanentel my granddaughters name is Arianna. They both need a lot of prayer. So, if you can please pray for them and please pray for my son that he returns to the things of God, that he…he leaves his woman and he starts going back to…you know…his first partner with my granddaughter and that the Lord can just be with my granddaughter too because she really misses him like anything. She’s 16 months but she so clever. She really understands and she’s hurting too. And it’s just too much abuse because my ex and their father was abusive man and also her ex-partner, her father was an abusive man too. So, all these things have really affected my son. So, if you can please pray for Joseph. He really needs prayer. And just help me because I’m struggling as a mom as I’ve always had to be a mom and a father for both of my kids all the time. I’ve been sort of basically a single parent for many years. So, please pray for my kids cause I really need this prayer. Thank you Daily Audio Bible. May God bless you. I love you’s all. And thank you Brian and Jill for this amazing podcast. God bless you.

[lakelandseo]

21 Smart Google SEO Tips for 2021

Posted by Cyrus-Shepard

Happy new year, readers! We're back with a brand new season of Whiteboard Friday episodes for your viewing pleasure. 

First up: Moz SEO expert Cyrus Shepard shares his top 21 tips for successful Google SEO in 2021, including what to prioritize and what to look out for in the year ahead. He's also included a bunch of helpful resources for your reference in the transcription below! 

Watch and enjoy, and as always, leave your questions and your own suggestions in the comment section. 



Click on the whiteboard image above to open a high resolution version in a new tab!

Video Transcription

Howdy, Moz fans. Welcome to another edition of Whiteboard Friday. I'm Cyrus Shepard. Today, so glad that you can join us. We are talking about 21 smart Google SEO tips for 2021. We're getting ready for a new year, a new year of SEO strategies. These are 21 practical tips that you can implement that should, hopefully, move the needle on your organic traffic. 

These are some of the best tips that I've collected over the past year. Many of them that I'm going to use myself in my own SEO strategies. 

Now we have four categories: increasing clicks, content/on-page SEO tips, technical SEO, and a little bit of link building. There are 21 of these. These are going to go fast. We're trying to do 10 to 12 minutes, so we don't get to spend a lot of time on each one. But don't fret. We're going to link to appropriate resources in the transcript below so that we can keep along and explore a little bit more. All right. Ready to dive in? 

Increasing clicks

Let's start with clicks, specifically earning more clicks from Google without actually ranking higher, because that's one of the great things about SEO. You don't actually have to rank higher to get more traffic if you can get more clicks from the rankings that you already have. So let's talk about some specific strategies for getting more clicks without increasing rankings. 

1. Favicon optimization

First, favicon optimization.

Now I'm surprised more people haven't talked about this in 2020. Google displays favicons in mobile search results, and they can influence your click-through rate if they're high contrast, if they're visible or not visible. Having a good favicon can make a few percentage points difference, very minor, but it does make a difference if you can get it right. Aaron Wall, SEO Book, wrote one of the very few posts about that. 

2. Breadcrumb optimization

While we're optimizing our favicons, let's take a look at breadcrumb optimization. Google displays breadcrumbs in both desktop and mobile search results. They can be keyword-rich breadcrumbs, which can influence your click-through rate. Now Google gets their breadcrumbs from a lot of places. That can be your URL, your schema markup, your actual breadcrumbs on the page.

What you want to do is make sure Google is displaying the breadcrumbs that you want them to display, using those keywords that you choose. The best way to do that, make sure that you have breadcrumbs actually on your page with links, that you're using schema markup. Ideally, it would match your URL structure, but that isn't always necessary. So a great breadcrumb optimization audit. 

3. Meta descriptions

Let's optimize those meta descriptions. This is so old-school SEO. But a recent study shows that 30% of websites don't even use meta descriptions. Now that's understandable because another study shows that 70% of the time, Google will rewrite the meta description, usually because it's not using the keywords that the user is searching for. But if we write a well-crafted meta description, it can compel users to click, and that means using keyword-rich descriptions that people are actually searching for, so when Google does use your meta description, it's encouraging those clicks and acting as marketing copy for your website.

4. Numbers in titles

Along with meta descriptions, titles. Just shared a study recently showing that dates added to titles increased rankings for a particular brand. Numbers are generally one thing that I always test in title tags that usually produce pretty consistent results. Specifically, dates in title tags are often a winner, January 2021.

Don't be spammy about it. Don't include it if it doesn't make sense and don't fake it. But if you can include a number, it will often increase your click-through rate for any given query. 

5. <Title> boilerplate

How about doing a boilerplate audit for your title tag? Tip number five. What's boilerplate? Boilerplate are the parts of your title tag that repeat every single time.

For example, here at Moz, we put "Moz," our brand name at the end of every title tag. We used to put "Whiteboard Friday" at the end of every Whiteboard Friday until we tested it and found out that we actually got more clicks and higher rankings when we removed it. So boilerplate, you want your titles to be unique, provide unique value. So I would encourage you to experiment with your boilerplate and see if removing it actually increases your rankings.

Sometimes it's not going to. Sometimes you need that boilerplate. But do the test to find out. 

6. FAQ and how-to schema

Tip number six: schema, specifically FAQ and how-to schema. Google gave us a huge gift when they introduced these in search results. FAQ schema gives you a lot of SERP real estate. You can't always win it, and you can't always win the how-to schema, but when you do, that can definitely increase or influence people to click on your result, expand those FAQ schemas out.

It's not appropriate for every page. You want to make sure that you actually have those FAQs on your pages. But it is one way, in appropriate situations, that you can increase clicks without increasing your actual Google ranking. All right. 

Content/on-page SEO

Let's move on to some content and on-page tips. 

7. Relaunch top content

All right, number seven. This is the year I want you to look into relaunching your top content.

Content can go stale after a few years. So we launch content. You have a blog, you launch it, and you share it on social media. Most people forget about it after that. So go back, look at your top content over the last two to five years or even 10 years, if you want to go back that far, and see what you can relaunch by updating it, keeping it on the same URL. In some cases, you can see gains of 500% to 1,000% just by relaunching some of your old content with some updates.

So do a relaunch audit in 2021. 

8. Increase internal linking

Number eight: increasing internal linking. Now a lot of top SEO agencies, when they need to quickly increase rankings for clients, there are generally two things that they know are the easiest levers to pull. First, title tags and meta descriptions, what's getting more clicks, but second is increasing the internal linking.

You know that you can increase internal links on your site, and there are probably some opportunities there that you just haven't explored. So let's talk about a couple easy ways to do that without having too much work. 

9. Update old content with new links

Number nine is updating your old content with new links. This is a step that we see people skip time and time again. When you publish a new blog post, publish a new piece of content, make sure you're going back and updating your old content with those new links.

So you're looking at the top keyword that you want to rank for, and going in Google Search Console or checking tools like Keyword Explorer to see what other pages on your site rank for that keyword, and then adding links to the new content to those pages. I find when I do this, time and time again, it lowers the bounce rate. So you're not only updating your old page with fresh content and fresh links and adding relevance. You're adding links to your new content. So make sure, when you publish new content, you're updating your old content with those new links. 

10. Remove unnecessary links

Number 10, remove unnecessary links from your content. Now this is a form of PageRank sculpting. PageRank sculpting is a dirty word in SEO, but actually it works to a certain extent. It's not nofollow link page sculpting.

It is removing unnecessary links. Do you really need a link to your team page on every page of your website? Do you need a link to your contact form on every page of your website? In many cases, you don't. Sometimes you do. But if you remove the unnecessary links, you can pass more link equity through the links that actually count, and those links are a major Google ranking signal.

11. Mobile link parity audit

Number 11, need you to do a mobile link parity audit. What is that? What is a mobile link parity audit? That is ensuring that the links on your mobile site are the same as the links on your desktop site. Why is that important? Well, the last couple of years Google has moved to a mobile first index, meaning what they see on your mobile site, that's your website.

That's what counts. So a lot of sites, they have a desktop site, and then they reduce it to their mobile site and they're missing links. They get rid of header navigation, footer links, and things like that. A recent study showed that the average desktop page has 61 links and the average mobile page has 54 links. That means on the web as a whole there are seven fewer links on mobile pages than desktop pages, meaning a lot of link equity is being lost.

So do a study on your own website. Make sure you have mobile link parity between your desktop and your mobile site so you're not losing that equity. 

12. Invest in long-form content

Number 12: need you to invest in long-form content. Now I am not saying that content length is a ranking factor. It is not. Short-form content can rank perfectly well. The reason I want you to invest in long-form content is because consistently, time and time again, when we study this, long-form content earns more links and shares.

It also generally tends to rank higher in Google search results. Nothing against short-form content. Love short-form content. But long-form content generally gives you more bang for your buck in terms of SEO ranking potential. 

13. Use more headers

When you're doing that long-form content, make sure you do number 13: use more headers. I'm talking about H2 and H3 tags.

Break up your content with good, keyword-rich header tags. Why? Well, we have research from A.J. Ghergich that shows that the more header tags you have, generally you rank for more featured snippets. Sites with 12-13, which seems like a lot of header tags, rank for the most featured snippets of anything that they looked at in their most recent study.

So make sure you're breaking up your content with header tags. It adds a little contextual relevance. It's a great way to add some ranking potential to your content. 

14. Leverage topic clusters

Number 14, leverage topic clusters. Don't just launch one piece of content. Make sure you write about multiple pieces of content around the same subject and link those together. When you do that and you link them intelligently, you can increase engagement because people are reading the different articles.

You can add the right contextual inner links. I have a great case study that I want to show you in the transcript below, where someone did this and produced amazing results. So look into topic clusters for 2021. 

15. Bring content out of tabs

Finally, bring your content out of tabs. If you have content that is in accordions or drop-downs or you have to click to reveal the content, study after study after study shows that content that's brought out of tabs and brought into the main body, so people don't have to click to see, generally performs better than content that's hidden in tabs.

Now to be clear, I don't believe that Google discriminates content in tabs. They seem to be able to index and rank it just fine. But I think people generally engage with content when it's out of tabs, and maybe some of those signals help those pages to rank a little better. 

Technical SEO

All right. Just a very few technical SEO tips. We're going fast.

16. Core Web Vitals

Number 16: this is the year to invest in Core Web Vitals. These are some of the page experience signals that Google is bringing to the forefront in 2021. It's going to be an actual ranking factor very soon. We're talking about cumulative shift layout, hard word to say. Generally, we're talking about site speed and delivering great page experience. Now some of these things are very technical, and Google has some tools, like Lighthouse, to try to help you to figure them out.

One tip I like to share, if you are on WordPress, I highly recommend using Cloudflare, in particular their APO for WordPress. It's a great way to speed up your WordPress website and help you score better for some of these Core Web Vitals. It's very low cost, it's easy to implement, and it's a great way to speed up your WordPress website.

17. Limit sitemaps to 10,000

Number 17: sitemaps. Sitemaps, you're allowed to have 50,000 URLs per sitemap. This is always a question in every SEO quiz. How many URLs per sitemap are you allowed? Instead, if you have a large site and you have indexing issues, tip number 17, limit your sitemaps to 10,000 URLs. You don't have to use all 50,000.

We have some evidence that using smaller sitemaps, compressing those into a limited URL set can actually improve your crawlability of those. It's kind of like Google might prioritize those in some way. The data seems to support it. You also get a little bit better data out of Google Search Console. You can see what's being indexed and what's not.

18. Leverage dynamic sitemaps

Also, leverage dynamic sitemaps. Our friend Oliver Mason shows — that I'll link to in the transcript below — that a dynamic sitemap is a sitemap that changes based upon what you want Google to crawl. So if you have a large corpus of URLs that you want Google to crawl, put the high priority ones in their own special sitemap.

Maybe you limit it to one thousand URLs. As Google crawls and discovers those, remove them and put in additional high priority URLs that you want Google to discover. Keep the sitemap small and tight, and let Google know that those are the ones that you want them to pay attention to. 

Link building

Let's quickly talk about link building tips for 2021, because everybody loves link building.

No, kidding. Everybody hates link building. Link building is so hard. There are some professionals and there are some great people in the industry who do love it, who are great at it. Personally, I'm not that great at link building, but I still am able to build a lot of links. 

19. Passive link acquisition

One way that I'm able to do that is number 19: passive link acquisition. What passive link acquisition means is creating content that passively earns links as people discover it in the SERPs.

It means I don't have to outreach to people. It means that when they find it, when journalists find it, when bloggers find it, they naturally want to link to it. You do that by creating the types of content that journalists and bloggers and web creators are looking for. These are generally data, guides, definitions, how to, such as this video. When you create that kind of content, it generally earns a lot of links as people find it. Passive link building is one of the most sustainable ways to earn links over time. 

20. Page-level link intersect

Number 20, page-level link intersect. When you do have to do outreach, you want to do outreach to the pages most likely to link to you. Now we've known for a long time one of the top SEO tips for link building is find websites that link to your competitors but not to you.

I like to make that a little more specific and find web pages that link to at least two of my competitors but not to me. That means that they are generally a resource page, if they're linking to multiple competitors but not to me, and more likely to link to me if I ask them. We have a great tool here at Moz, Link Explorer, that does page-level link intersect. I think it's the best tool for this specific task in the SEO industry, not because I'm biased, because I actually use it.

21. Be the last click

Tip number 21 for 2021, be the last click. What do I mean by that? I mean satisfy your users. Once you earn the first click, you want to get that first click that people click, but you also want to be the last click. That means they found what they are looking for. User satisfaction is ranking signal number one. Your goal with all of this is to satisfy the user, to give them what they search for.

That's the magic of SEO. They're searching for something, and you're delivering it to them at the exact moment they search for it. When you can be the last click, you're almost guaranteed to rise in rankings and get the traffic that you deserve. 

All right, those are 21 tips. That's your roadmap for 2021. Hope you enjoyed it. Please share this video and share your tips for 2021 in the comments below.

Thanks, everybody.

Video transcription by Speechpad.com

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[epackingvietnam]

21 Smart Google SEO Tips for 2021

Posted by Cyrus-Shepard

Happy new year, readers! We're back with a brand new season of Whiteboard Friday episodes for your viewing pleasure. 

First up: Moz SEO expert Cyrus Shepard shares his top 21 tips for successful Google SEO in 2021, including what to prioritize and what to look out for in the year ahead. He's also included a bunch of helpful resources for your reference in the transcription below! 

Watch and enjoy, and as always, leave your questions and your own suggestions in the comment section. 



Click on the whiteboard image above to open a high resolution version in a new tab!

Video Transcription

Howdy, Moz fans. Welcome to another edition of Whiteboard Friday. I'm Cyrus Shepard. Today, so glad that you can join us. We are talking about 21 smart Google SEO tips for 2021. We're getting ready for a new year, a new year of SEO strategies. These are 21 practical tips that you can implement that should, hopefully, move the needle on your organic traffic. 

These are some of the best tips that I've collected over the past year. Many of them that I'm going to use myself in my own SEO strategies. 

Now we have four categories: increasing clicks, content/on-page SEO tips, technical SEO, and a little bit of link building. There are 21 of these. These are going to go fast. We're trying to do 10 to 12 minutes, so we don't get to spend a lot of time on each one. But don't fret. We're going to link to appropriate resources in the transcript below so that we can keep along and explore a little bit more. All right. Ready to dive in? 

Increasing clicks

Let's start with clicks, specifically earning more clicks from Google without actually ranking higher, because that's one of the great things about SEO. You don't actually have to rank higher to get more traffic if you can get more clicks from the rankings that you already have. So let's talk about some specific strategies for getting more clicks without increasing rankings. 

1. Favicon optimization

First, favicon optimization.

Now I'm surprised more people haven't talked about this in 2020. Google displays favicons in mobile search results, and they can influence your click-through rate if they're high contrast, if they're visible or not visible. Having a good favicon can make a few percentage points difference, very minor, but it does make a difference if you can get it right. Aaron Wall, SEO Book, wrote one of the very few posts about that. 

2. Breadcrumb optimization

While we're optimizing our favicons, let's take a look at breadcrumb optimization. Google displays breadcrumbs in both desktop and mobile search results. They can be keyword-rich breadcrumbs, which can influence your click-through rate. Now Google gets their breadcrumbs from a lot of places. That can be your URL, your schema markup, your actual breadcrumbs on the page.

What you want to do is make sure Google is displaying the breadcrumbs that you want them to display, using those keywords that you choose. The best way to do that, make sure that you have breadcrumbs actually on your page with links, that you're using schema markup. Ideally, it would match your URL structure, but that isn't always necessary. So a great breadcrumb optimization audit. 

3. Meta descriptions

Let's optimize those meta descriptions. This is so old-school SEO. But a recent study shows that 30% of websites don't even use meta descriptions. Now that's understandable because another study shows that 70% of the time, Google will rewrite the meta description, usually because it's not using the keywords that the user is searching for. But if we write a well-crafted meta description, it can compel users to click, and that means using keyword-rich descriptions that people are actually searching for, so when Google does use your meta description, it's encouraging those clicks and acting as marketing copy for your website.

4. Numbers in titles

Along with meta descriptions, titles. Just shared a study recently showing that dates added to titles increased rankings for a particular brand. Numbers are generally one thing that I always test in title tags that usually produce pretty consistent results. Specifically, dates in title tags are often a winner, January 2021.

Don't be spammy about it. Don't include it if it doesn't make sense and don't fake it. But if you can include a number, it will often increase your click-through rate for any given query. 

5. <Title> boilerplate

How about doing a boilerplate audit for your title tag? Tip number five. What's boilerplate? Boilerplate are the parts of your title tag that repeat every single time.

For example, here at Moz, we put "Moz," our brand name at the end of every title tag. We used to put "Whiteboard Friday" at the end of every Whiteboard Friday until we tested it and found out that we actually got more clicks and higher rankings when we removed it. So boilerplate, you want your titles to be unique, provide unique value. So I would encourage you to experiment with your boilerplate and see if removing it actually increases your rankings.

Sometimes it's not going to. Sometimes you need that boilerplate. But do the test to find out. 

6. FAQ and how-to schema

Tip number six: schema, specifically FAQ and how-to schema. Google gave us a huge gift when they introduced these in search results. FAQ schema gives you a lot of SERP real estate. You can't always win it, and you can't always win the how-to schema, but when you do, that can definitely increase or influence people to click on your result, expand those FAQ schemas out.

It's not appropriate for every page. You want to make sure that you actually have those FAQs on your pages. But it is one way, in appropriate situations, that you can increase clicks without increasing your actual Google ranking. All right. 

Content/on-page SEO

Let's move on to some content and on-page tips. 

7. Relaunch top content

All right, number seven. This is the year I want you to look into relaunching your top content.

Content can go stale after a few years. So we launch content. You have a blog, you launch it, and you share it on social media. Most people forget about it after that. So go back, look at your top content over the last two to five years or even 10 years, if you want to go back that far, and see what you can relaunch by updating it, keeping it on the same URL. In some cases, you can see gains of 500% to 1,000% just by relaunching some of your old content with some updates.

So do a relaunch audit in 2021. 

8. Increase internal linking

Number eight: increasing internal linking. Now a lot of top SEO agencies, when they need to quickly increase rankings for clients, there are generally two things that they know are the easiest levers to pull. First, title tags and meta descriptions, what's getting more clicks, but second is increasing the internal linking.

You know that you can increase internal links on your site, and there are probably some opportunities there that you just haven't explored. So let's talk about a couple easy ways to do that without having too much work. 

9. Update old content with new links

Number nine is updating your old content with new links. This is a step that we see people skip time and time again. When you publish a new blog post, publish a new piece of content, make sure you're going back and updating your old content with those new links.

So you're looking at the top keyword that you want to rank for, and going in Google Search Console or checking tools like Keyword Explorer to see what other pages on your site rank for that keyword, and then adding links to the new content to those pages. I find when I do this, time and time again, it lowers the bounce rate. So you're not only updating your old page with fresh content and fresh links and adding relevance. You're adding links to your new content. So make sure, when you publish new content, you're updating your old content with those new links. 

10. Remove unnecessary links

Number 10, remove unnecessary links from your content. Now this is a form of PageRank sculpting. PageRank sculpting is a dirty word in SEO, but actually it works to a certain extent. It's not nofollow link page sculpting.

It is removing unnecessary links. Do you really need a link to your team page on every page of your website? Do you need a link to your contact form on every page of your website? In many cases, you don't. Sometimes you do. But if you remove the unnecessary links, you can pass more link equity through the links that actually count, and those links are a major Google ranking signal.

11. Mobile link parity audit

Number 11, need you to do a mobile link parity audit. What is that? What is a mobile link parity audit? That is ensuring that the links on your mobile site are the same as the links on your desktop site. Why is that important? Well, the last couple of years Google has moved to a mobile first index, meaning what they see on your mobile site, that's your website.

That's what counts. So a lot of sites, they have a desktop site, and then they reduce it to their mobile site and they're missing links. They get rid of header navigation, footer links, and things like that. A recent study showed that the average desktop page has 61 links and the average mobile page has 54 links. That means on the web as a whole there are seven fewer links on mobile pages than desktop pages, meaning a lot of link equity is being lost.

So do a study on your own website. Make sure you have mobile link parity between your desktop and your mobile site so you're not losing that equity. 

12. Invest in long-form content

Number 12: need you to invest in long-form content. Now I am not saying that content length is a ranking factor. It is not. Short-form content can rank perfectly well. The reason I want you to invest in long-form content is because consistently, time and time again, when we study this, long-form content earns more links and shares.

It also generally tends to rank higher in Google search results. Nothing against short-form content. Love short-form content. But long-form content generally gives you more bang for your buck in terms of SEO ranking potential. 

13. Use more headers

When you're doing that long-form content, make sure you do number 13: use more headers. I'm talking about H2 and H3 tags.

Break up your content with good, keyword-rich header tags. Why? Well, we have research from A.J. Ghergich that shows that the more header tags you have, generally you rank for more featured snippets. Sites with 12-13, which seems like a lot of header tags, rank for the most featured snippets of anything that they looked at in their most recent study.

So make sure you're breaking up your content with header tags. It adds a little contextual relevance. It's a great way to add some ranking potential to your content. 

14. Leverage topic clusters

Number 14, leverage topic clusters. Don't just launch one piece of content. Make sure you write about multiple pieces of content around the same subject and link those together. When you do that and you link them intelligently, you can increase engagement because people are reading the different articles.

You can add the right contextual inner links. I have a great case study that I want to show you in the transcript below, where someone did this and produced amazing results. So look into topic clusters for 2021. 

15. Bring content out of tabs

Finally, bring your content out of tabs. If you have content that is in accordions or drop-downs or you have to click to reveal the content, study after study after study shows that content that's brought out of tabs and brought into the main body, so people don't have to click to see, generally performs better than content that's hidden in tabs.

Now to be clear, I don't believe that Google discriminates content in tabs. They seem to be able to index and rank it just fine. But I think people generally engage with content when it's out of tabs, and maybe some of those signals help those pages to rank a little better. 

Technical SEO

All right. Just a very few technical SEO tips. We're going fast.

16. Core Web Vitals

Number 16: this is the year to invest in Core Web Vitals. These are some of the page experience signals that Google is bringing to the forefront in 2021. It's going to be an actual ranking factor very soon. We're talking about cumulative shift layout, hard word to say. Generally, we're talking about site speed and delivering great page experience. Now some of these things are very technical, and Google has some tools, like Lighthouse, to try to help you to figure them out.

One tip I like to share, if you are on WordPress, I highly recommend using Cloudflare, in particular their APO for WordPress. It's a great way to speed up your WordPress website and help you score better for some of these Core Web Vitals. It's very low cost, it's easy to implement, and it's a great way to speed up your WordPress website.

17. Limit sitemaps to 10,000

Number 17: sitemaps. Sitemaps, you're allowed to have 50,000 URLs per sitemap. This is always a question in every SEO quiz. How many URLs per sitemap are you allowed? Instead, if you have a large site and you have indexing issues, tip number 17, limit your sitemaps to 10,000 URLs. You don't have to use all 50,000.

We have some evidence that using smaller sitemaps, compressing those into a limited URL set can actually improve your crawlability of those. It's kind of like Google might prioritize those in some way. The data seems to support it. You also get a little bit better data out of Google Search Console. You can see what's being indexed and what's not.

18. Leverage dynamic sitemaps

Also, leverage dynamic sitemaps. Our friend Oliver Mason shows — that I'll link to in the transcript below — that a dynamic sitemap is a sitemap that changes based upon what you want Google to crawl. So if you have a large corpus of URLs that you want Google to crawl, put the high priority ones in their own special sitemap.

Maybe you limit it to one thousand URLs. As Google crawls and discovers those, remove them and put in additional high priority URLs that you want Google to discover. Keep the sitemap small and tight, and let Google know that those are the ones that you want them to pay attention to. 

Link building

Let's quickly talk about link building tips for 2021, because everybody loves link building.

No, kidding. Everybody hates link building. Link building is so hard. There are some professionals and there are some great people in the industry who do love it, who are great at it. Personally, I'm not that great at link building, but I still am able to build a lot of links. 

19. Passive link acquisition

One way that I'm able to do that is number 19: passive link acquisition. What passive link acquisition means is creating content that passively earns links as people discover it in the SERPs.

It means I don't have to outreach to people. It means that when they find it, when journalists find it, when bloggers find it, they naturally want to link to it. You do that by creating the types of content that journalists and bloggers and web creators are looking for. These are generally data, guides, definitions, how to, such as this video. When you create that kind of content, it generally earns a lot of links as people find it. Passive link building is one of the most sustainable ways to earn links over time. 

20. Page-level link intersect

Number 20, page-level link intersect. When you do have to do outreach, you want to do outreach to the pages most likely to link to you. Now we've known for a long time one of the top SEO tips for link building is find websites that link to your competitors but not to you.

I like to make that a little more specific and find web pages that link to at least two of my competitors but not to me. That means that they are generally a resource page, if they're linking to multiple competitors but not to me, and more likely to link to me if I ask them. We have a great tool here at Moz, Link Explorer, that does page-level link intersect. I think it's the best tool for this specific task in the SEO industry, not because I'm biased, because I actually use it.

21. Be the last click

Tip number 21 for 2021, be the last click. What do I mean by that? I mean satisfy your users. Once you earn the first click, you want to get that first click that people click, but you also want to be the last click. That means they found what they are looking for. User satisfaction is ranking signal number one. Your goal with all of this is to satisfy the user, to give them what they search for.

That's the magic of SEO. They're searching for something, and you're delivering it to them at the exact moment they search for it. When you can be the last click, you're almost guaranteed to rise in rankings and get the traffic that you deserve. 

All right, those are 21 tips. That's your roadmap for 2021. Hope you enjoyed it. Please share this video and share your tips for 2021 in the comments below.

Thanks, everybody.

Video transcription by Speechpad.com

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

#túi_giấy_epacking_việt_nam #túi_giấy_epacking #in_túi_giấy_giá_rẻ #in_túi_giấy #epackingvietnam #tuigiayepacking

[bfxenon]

21 Smart Google SEO Tips for 2021

Posted by Cyrus-Shepard

Happy new year, readers! We're back with a brand new season of Whiteboard Friday episodes for your viewing pleasure. 

First up: Moz SEO expert Cyrus Shepard shares his top 21 tips for successful Google SEO in 2021, including what to prioritize and what to look out for in the year ahead. He's also included a bunch of helpful resources for your reference in the transcription below! 

Watch and enjoy, and as always, leave your questions and your own suggestions in the comment section. 



Click on the whiteboard image above to open a high resolution version in a new tab!

Video Transcription

Howdy, Moz fans. Welcome to another edition of Whiteboard Friday. I'm Cyrus Shepard. Today, so glad that you can join us. We are talking about 21 smart Google SEO tips for 2021. We're getting ready for a new year, a new year of SEO strategies. These are 21 practical tips that you can implement that should, hopefully, move the needle on your organic traffic. 

These are some of the best tips that I've collected over the past year. Many of them that I'm going to use myself in my own SEO strategies. 

Now we have four categories: increasing clicks, content/on-page SEO tips, technical SEO, and a little bit of link building. There are 21 of these. These are going to go fast. We're trying to do 10 to 12 minutes, so we don't get to spend a lot of time on each one. But don't fret. We're going to link to appropriate resources in the transcript below so that we can keep along and explore a little bit more. All right. Ready to dive in? 

Increasing clicks

Let's start with clicks, specifically earning more clicks from Google without actually ranking higher, because that's one of the great things about SEO. You don't actually have to rank higher to get more traffic if you can get more clicks from the rankings that you already have. So let's talk about some specific strategies for getting more clicks without increasing rankings. 

1. Favicon optimization

First, favicon optimization.

Now I'm surprised more people haven't talked about this in 2020. Google displays favicons in mobile search results, and they can influence your click-through rate if they're high contrast, if they're visible or not visible. Having a good favicon can make a few percentage points difference, very minor, but it does make a difference if you can get it right. Aaron Wall, SEO Book, wrote one of the very few posts about that. 

2. Breadcrumb optimization

While we're optimizing our favicons, let's take a look at breadcrumb optimization. Google displays breadcrumbs in both desktop and mobile search results. They can be keyword-rich breadcrumbs, which can influence your click-through rate. Now Google gets their breadcrumbs from a lot of places. That can be your URL, your schema markup, your actual breadcrumbs on the page.

What you want to do is make sure Google is displaying the breadcrumbs that you want them to display, using those keywords that you choose. The best way to do that, make sure that you have breadcrumbs actually on your page with links, that you're using schema markup. Ideally, it would match your URL structure, but that isn't always necessary. So a great breadcrumb optimization audit. 

3. Meta descriptions

Let's optimize those meta descriptions. This is so old-school SEO. But a recent study shows that 30% of websites don't even use meta descriptions. Now that's understandable because another study shows that 70% of the time, Google will rewrite the meta description, usually because it's not using the keywords that the user is searching for. But if we write a well-crafted meta description, it can compel users to click, and that means using keyword-rich descriptions that people are actually searching for, so when Google does use your meta description, it's encouraging those clicks and acting as marketing copy for your website.

4. Numbers in titles

Along with meta descriptions, titles. Just shared a study recently showing that dates added to titles increased rankings for a particular brand. Numbers are generally one thing that I always test in title tags that usually produce pretty consistent results. Specifically, dates in title tags are often a winner, January 2021.

Don't be spammy about it. Don't include it if it doesn't make sense and don't fake it. But if you can include a number, it will often increase your click-through rate for any given query. 

5. <Title> boilerplate

How about doing a boilerplate audit for your title tag? Tip number five. What's boilerplate? Boilerplate are the parts of your title tag that repeat every single time.

For example, here at Moz, we put "Moz," our brand name at the end of every title tag. We used to put "Whiteboard Friday" at the end of every Whiteboard Friday until we tested it and found out that we actually got more clicks and higher rankings when we removed it. So boilerplate, you want your titles to be unique, provide unique value. So I would encourage you to experiment with your boilerplate and see if removing it actually increases your rankings.

Sometimes it's not going to. Sometimes you need that boilerplate. But do the test to find out. 

6. FAQ and how-to schema

Tip number six: schema, specifically FAQ and how-to schema. Google gave us a huge gift when they introduced these in search results. FAQ schema gives you a lot of SERP real estate. You can't always win it, and you can't always win the how-to schema, but when you do, that can definitely increase or influence people to click on your result, expand those FAQ schemas out.

It's not appropriate for every page. You want to make sure that you actually have those FAQs on your pages. But it is one way, in appropriate situations, that you can increase clicks without increasing your actual Google ranking. All right. 

Content/on-page SEO

Let's move on to some content and on-page tips. 

7. Relaunch top content

All right, number seven. This is the year I want you to look into relaunching your top content.

Content can go stale after a few years. So we launch content. You have a blog, you launch it, and you share it on social media. Most people forget about it after that. So go back, look at your top content over the last two to five years or even 10 years, if you want to go back that far, and see what you can relaunch by updating it, keeping it on the same URL. In some cases, you can see gains of 500% to 1,000% just by relaunching some of your old content with some updates.

So do a relaunch audit in 2021. 

8. Increase internal linking

Number eight: increasing internal linking. Now a lot of top SEO agencies, when they need to quickly increase rankings for clients, there are generally two things that they know are the easiest levers to pull. First, title tags and meta descriptions, what's getting more clicks, but second is increasing the internal linking.

You know that you can increase internal links on your site, and there are probably some opportunities there that you just haven't explored. So let's talk about a couple easy ways to do that without having too much work. 

9. Update old content with new links

Number nine is updating your old content with new links. This is a step that we see people skip time and time again. When you publish a new blog post, publish a new piece of content, make sure you're going back and updating your old content with those new links.

So you're looking at the top keyword that you want to rank for, and going in Google Search Console or checking tools like Keyword Explorer to see what other pages on your site rank for that keyword, and then adding links to the new content to those pages. I find when I do this, time and time again, it lowers the bounce rate. So you're not only updating your old page with fresh content and fresh links and adding relevance. You're adding links to your new content. So make sure, when you publish new content, you're updating your old content with those new links. 

10. Remove unnecessary links

Number 10, remove unnecessary links from your content. Now this is a form of PageRank sculpting. PageRank sculpting is a dirty word in SEO, but actually it works to a certain extent. It's not nofollow link page sculpting.

It is removing unnecessary links. Do you really need a link to your team page on every page of your website? Do you need a link to your contact form on every page of your website? In many cases, you don't. Sometimes you do. But if you remove the unnecessary links, you can pass more link equity through the links that actually count, and those links are a major Google ranking signal.

11. Mobile link parity audit

Number 11, need you to do a mobile link parity audit. What is that? What is a mobile link parity audit? That is ensuring that the links on your mobile site are the same as the links on your desktop site. Why is that important? Well, the last couple of years Google has moved to a mobile first index, meaning what they see on your mobile site, that's your website.

That's what counts. So a lot of sites, they have a desktop site, and then they reduce it to their mobile site and they're missing links. They get rid of header navigation, footer links, and things like that. A recent study showed that the average desktop page has 61 links and the average mobile page has 54 links. That means on the web as a whole there are seven fewer links on mobile pages than desktop pages, meaning a lot of link equity is being lost.

So do a study on your own website. Make sure you have mobile link parity between your desktop and your mobile site so you're not losing that equity. 

12. Invest in long-form content

Number 12: need you to invest in long-form content. Now I am not saying that content length is a ranking factor. It is not. Short-form content can rank perfectly well. The reason I want you to invest in long-form content is because consistently, time and time again, when we study this, long-form content earns more links and shares.

It also generally tends to rank higher in Google search results. Nothing against short-form content. Love short-form content. But long-form content generally gives you more bang for your buck in terms of SEO ranking potential. 

13. Use more headers

When you're doing that long-form content, make sure you do number 13: use more headers. I'm talking about H2 and H3 tags.

Break up your content with good, keyword-rich header tags. Why? Well, we have research from A.J. Ghergich that shows that the more header tags you have, generally you rank for more featured snippets. Sites with 12-13, which seems like a lot of header tags, rank for the most featured snippets of anything that they looked at in their most recent study.

So make sure you're breaking up your content with header tags. It adds a little contextual relevance. It's a great way to add some ranking potential to your content. 

14. Leverage topic clusters

Number 14, leverage topic clusters. Don't just launch one piece of content. Make sure you write about multiple pieces of content around the same subject and link those together. When you do that and you link them intelligently, you can increase engagement because people are reading the different articles.

You can add the right contextual inner links. I have a great case study that I want to show you in the transcript below, where someone did this and produced amazing results. So look into topic clusters for 2021. 

15. Bring content out of tabs

Finally, bring your content out of tabs. If you have content that is in accordions or drop-downs or you have to click to reveal the content, study after study after study shows that content that's brought out of tabs and brought into the main body, so people don't have to click to see, generally performs better than content that's hidden in tabs.

Now to be clear, I don't believe that Google discriminates content in tabs. They seem to be able to index and rank it just fine. But I think people generally engage with content when it's out of tabs, and maybe some of those signals help those pages to rank a little better. 

Technical SEO

All right. Just a very few technical SEO tips. We're going fast.

16. Core Web Vitals

Number 16: this is the year to invest in Core Web Vitals. These are some of the page experience signals that Google is bringing to the forefront in 2021. It's going to be an actual ranking factor very soon. We're talking about cumulative shift layout, hard word to say. Generally, we're talking about site speed and delivering great page experience. Now some of these things are very technical, and Google has some tools, like Lighthouse, to try to help you to figure them out.

One tip I like to share, if you are on WordPress, I highly recommend using Cloudflare, in particular their APO for WordPress. It's a great way to speed up your WordPress website and help you score better for some of these Core Web Vitals. It's very low cost, it's easy to implement, and it's a great way to speed up your WordPress website.

17. Limit sitemaps to 10,000

Number 17: sitemaps. Sitemaps, you're allowed to have 50,000 URLs per sitemap. This is always a question in every SEO quiz. How many URLs per sitemap are you allowed? Instead, if you have a large site and you have indexing issues, tip number 17, limit your sitemaps to 10,000 URLs. You don't have to use all 50,000.

We have some evidence that using smaller sitemaps, compressing those into a limited URL set can actually improve your crawlability of those. It's kind of like Google might prioritize those in some way. The data seems to support it. You also get a little bit better data out of Google Search Console. You can see what's being indexed and what's not.

18. Leverage dynamic sitemaps

Also, leverage dynamic sitemaps. Our friend Oliver Mason shows — that I'll link to in the transcript below — that a dynamic sitemap is a sitemap that changes based upon what you want Google to crawl. So if you have a large corpus of URLs that you want Google to crawl, put the high priority ones in their own special sitemap.

Maybe you limit it to one thousand URLs. As Google crawls and discovers those, remove them and put in additional high priority URLs that you want Google to discover. Keep the sitemap small and tight, and let Google know that those are the ones that you want them to pay attention to. 

Link building

Let's quickly talk about link building tips for 2021, because everybody loves link building.

No, kidding. Everybody hates link building. Link building is so hard. There are some professionals and there are some great people in the industry who do love it, who are great at it. Personally, I'm not that great at link building, but I still am able to build a lot of links. 

19. Passive link acquisition

One way that I'm able to do that is number 19: passive link acquisition. What passive link acquisition means is creating content that passively earns links as people discover it in the SERPs.

It means I don't have to outreach to people. It means that when they find it, when journalists find it, when bloggers find it, they naturally want to link to it. You do that by creating the types of content that journalists and bloggers and web creators are looking for. These are generally data, guides, definitions, how to, such as this video. When you create that kind of content, it generally earns a lot of links as people find it. Passive link building is one of the most sustainable ways to earn links over time. 

20. Page-level link intersect

Number 20, page-level link intersect. When you do have to do outreach, you want to do outreach to the pages most likely to link to you. Now we've known for a long time one of the top SEO tips for link building is find websites that link to your competitors but not to you.

I like to make that a little more specific and find web pages that link to at least two of my competitors but not to me. That means that they are generally a resource page, if they're linking to multiple competitors but not to me, and more likely to link to me if I ask them. We have a great tool here at Moz, Link Explorer, that does page-level link intersect. I think it's the best tool for this specific task in the SEO industry, not because I'm biased, because I actually use it.

21. Be the last click

Tip number 21 for 2021, be the last click. What do I mean by that? I mean satisfy your users. Once you earn the first click, you want to get that first click that people click, but you also want to be the last click. That means they found what they are looking for. User satisfaction is ranking signal number one. Your goal with all of this is to satisfy the user, to give them what they search for.

That's the magic of SEO. They're searching for something, and you're delivering it to them at the exact moment they search for it. When you can be the last click, you're almost guaranteed to rise in rankings and get the traffic that you deserve. 

All right, those are 21 tips. That's your roadmap for 2021. Hope you enjoyed it. Please share this video and share your tips for 2021 in the comments below.

Thanks, everybody.

Video transcription by Speechpad.com

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[nutrifami]

21 Smart Google SEO Tips for 2021

Posted by Cyrus-Shepard

Happy new year, readers! We're back with a brand new season of Whiteboard Friday episodes for your viewing pleasure. 

First up: Moz SEO expert Cyrus Shepard shares his top 21 tips for successful Google SEO in 2021, including what to prioritize and what to look out for in the year ahead. He's also included a bunch of helpful resources for your reference in the transcription below! 

Watch and enjoy, and as always, leave your questions and your own suggestions in the comment section. 



Click on the whiteboard image above to open a high resolution version in a new tab!

Video Transcription

Howdy, Moz fans. Welcome to another edition of Whiteboard Friday. I'm Cyrus Shepard. Today, so glad that you can join us. We are talking about 21 smart Google SEO tips for 2021. We're getting ready for a new year, a new year of SEO strategies. These are 21 practical tips that you can implement that should, hopefully, move the needle on your organic traffic. 

These are some of the best tips that I've collected over the past year. Many of them that I'm going to use myself in my own SEO strategies. 

Now we have four categories: increasing clicks, content/on-page SEO tips, technical SEO, and a little bit of link building. There are 21 of these. These are going to go fast. We're trying to do 10 to 12 minutes, so we don't get to spend a lot of time on each one. But don't fret. We're going to link to appropriate resources in the transcript below so that we can keep along and explore a little bit more. All right. Ready to dive in? 

Increasing clicks

Let's start with clicks, specifically earning more clicks from Google without actually ranking higher, because that's one of the great things about SEO. You don't actually have to rank higher to get more traffic if you can get more clicks from the rankings that you already have. So let's talk about some specific strategies for getting more clicks without increasing rankings. 

1. Favicon optimization

First, favicon optimization.

Now I'm surprised more people haven't talked about this in 2020. Google displays favicons in mobile search results, and they can influence your click-through rate if they're high contrast, if they're visible or not visible. Having a good favicon can make a few percentage points difference, very minor, but it does make a difference if you can get it right. Aaron Wall, SEO Book, wrote one of the very few posts about that. 

2. Breadcrumb optimization

While we're optimizing our favicons, let's take a look at breadcrumb optimization. Google displays breadcrumbs in both desktop and mobile search results. They can be keyword-rich breadcrumbs, which can influence your click-through rate. Now Google gets their breadcrumbs from a lot of places. That can be your URL, your schema markup, your actual breadcrumbs on the page.

What you want to do is make sure Google is displaying the breadcrumbs that you want them to display, using those keywords that you choose. The best way to do that, make sure that you have breadcrumbs actually on your page with links, that you're using schema markup. Ideally, it would match your URL structure, but that isn't always necessary. So a great breadcrumb optimization audit. 

3. Meta descriptions

Let's optimize those meta descriptions. This is so old-school SEO. But a recent study shows that 30% of websites don't even use meta descriptions. Now that's understandable because another study shows that 70% of the time, Google will rewrite the meta description, usually because it's not using the keywords that the user is searching for. But if we write a well-crafted meta description, it can compel users to click, and that means using keyword-rich descriptions that people are actually searching for, so when Google does use your meta description, it's encouraging those clicks and acting as marketing copy for your website.

4. Numbers in titles

Along with meta descriptions, titles. Just shared a study recently showing that dates added to titles increased rankings for a particular brand. Numbers are generally one thing that I always test in title tags that usually produce pretty consistent results. Specifically, dates in title tags are often a winner, January 2021.

Don't be spammy about it. Don't include it if it doesn't make sense and don't fake it. But if you can include a number, it will often increase your click-through rate for any given query. 

5. <Title> boilerplate

How about doing a boilerplate audit for your title tag? Tip number five. What's boilerplate? Boilerplate are the parts of your title tag that repeat every single time.

For example, here at Moz, we put "Moz," our brand name at the end of every title tag. We used to put "Whiteboard Friday" at the end of every Whiteboard Friday until we tested it and found out that we actually got more clicks and higher rankings when we removed it. So boilerplate, you want your titles to be unique, provide unique value. So I would encourage you to experiment with your boilerplate and see if removing it actually increases your rankings.

Sometimes it's not going to. Sometimes you need that boilerplate. But do the test to find out. 

6. FAQ and how-to schema

Tip number six: schema, specifically FAQ and how-to schema. Google gave us a huge gift when they introduced these in search results. FAQ schema gives you a lot of SERP real estate. You can't always win it, and you can't always win the how-to schema, but when you do, that can definitely increase or influence people to click on your result, expand those FAQ schemas out.

It's not appropriate for every page. You want to make sure that you actually have those FAQs on your pages. But it is one way, in appropriate situations, that you can increase clicks without increasing your actual Google ranking. All right. 

Content/on-page SEO

Let's move on to some content and on-page tips. 

7. Relaunch top content

All right, number seven. This is the year I want you to look into relaunching your top content.

Content can go stale after a few years. So we launch content. You have a blog, you launch it, and you share it on social media. Most people forget about it after that. So go back, look at your top content over the last two to five years or even 10 years, if you want to go back that far, and see what you can relaunch by updating it, keeping it on the same URL. In some cases, you can see gains of 500% to 1,000% just by relaunching some of your old content with some updates.

So do a relaunch audit in 2021. 

8. Increase internal linking

Number eight: increasing internal linking. Now a lot of top SEO agencies, when they need to quickly increase rankings for clients, there are generally two things that they know are the easiest levers to pull. First, title tags and meta descriptions, what's getting more clicks, but second is increasing the internal linking.

You know that you can increase internal links on your site, and there are probably some opportunities there that you just haven't explored. So let's talk about a couple easy ways to do that without having too much work. 

9. Update old content with new links

Number nine is updating your old content with new links. This is a step that we see people skip time and time again. When you publish a new blog post, publish a new piece of content, make sure you're going back and updating your old content with those new links.

So you're looking at the top keyword that you want to rank for, and going in Google Search Console or checking tools like Keyword Explorer to see what other pages on your site rank for that keyword, and then adding links to the new content to those pages. I find when I do this, time and time again, it lowers the bounce rate. So you're not only updating your old page with fresh content and fresh links and adding relevance. You're adding links to your new content. So make sure, when you publish new content, you're updating your old content with those new links. 

10. Remove unnecessary links

Number 10, remove unnecessary links from your content. Now this is a form of PageRank sculpting. PageRank sculpting is a dirty word in SEO, but actually it works to a certain extent. It's not nofollow link page sculpting.

It is removing unnecessary links. Do you really need a link to your team page on every page of your website? Do you need a link to your contact form on every page of your website? In many cases, you don't. Sometimes you do. But if you remove the unnecessary links, you can pass more link equity through the links that actually count, and those links are a major Google ranking signal.

11. Mobile link parity audit

Number 11, need you to do a mobile link parity audit. What is that? What is a mobile link parity audit? That is ensuring that the links on your mobile site are the same as the links on your desktop site. Why is that important? Well, the last couple of years Google has moved to a mobile first index, meaning what they see on your mobile site, that's your website.

That's what counts. So a lot of sites, they have a desktop site, and then they reduce it to their mobile site and they're missing links. They get rid of header navigation, footer links, and things like that. A recent study showed that the average desktop page has 61 links and the average mobile page has 54 links. That means on the web as a whole there are seven fewer links on mobile pages than desktop pages, meaning a lot of link equity is being lost.

So do a study on your own website. Make sure you have mobile link parity between your desktop and your mobile site so you're not losing that equity. 

12. Invest in long-form content

Number 12: need you to invest in long-form content. Now I am not saying that content length is a ranking factor. It is not. Short-form content can rank perfectly well. The reason I want you to invest in long-form content is because consistently, time and time again, when we study this, long-form content earns more links and shares.

It also generally tends to rank higher in Google search results. Nothing against short-form content. Love short-form content. But long-form content generally gives you more bang for your buck in terms of SEO ranking potential. 

13. Use more headers

When you're doing that long-form content, make sure you do number 13: use more headers. I'm talking about H2 and H3 tags.

Break up your content with good, keyword-rich header tags. Why? Well, we have research from A.J. Ghergich that shows that the more header tags you have, generally you rank for more featured snippets. Sites with 12-13, which seems like a lot of header tags, rank for the most featured snippets of anything that they looked at in their most recent study.

So make sure you're breaking up your content with header tags. It adds a little contextual relevance. It's a great way to add some ranking potential to your content. 

14. Leverage topic clusters

Number 14, leverage topic clusters. Don't just launch one piece of content. Make sure you write about multiple pieces of content around the same subject and link those together. When you do that and you link them intelligently, you can increase engagement because people are reading the different articles.

You can add the right contextual inner links. I have a great case study that I want to show you in the transcript below, where someone did this and produced amazing results. So look into topic clusters for 2021. 

15. Bring content out of tabs

Finally, bring your content out of tabs. If you have content that is in accordions or drop-downs or you have to click to reveal the content, study after study after study shows that content that's brought out of tabs and brought into the main body, so people don't have to click to see, generally performs better than content that's hidden in tabs.

Now to be clear, I don't believe that Google discriminates content in tabs. They seem to be able to index and rank it just fine. But I think people generally engage with content when it's out of tabs, and maybe some of those signals help those pages to rank a little better. 

Technical SEO

All right. Just a very few technical SEO tips. We're going fast.

16. Core Web Vitals

Number 16: this is the year to invest in Core Web Vitals. These are some of the page experience signals that Google is bringing to the forefront in 2021. It's going to be an actual ranking factor very soon. We're talking about cumulative shift layout, hard word to say. Generally, we're talking about site speed and delivering great page experience. Now some of these things are very technical, and Google has some tools, like Lighthouse, to try to help you to figure them out.

One tip I like to share, if you are on WordPress, I highly recommend using Cloudflare, in particular their APO for WordPress. It's a great way to speed up your WordPress website and help you score better for some of these Core Web Vitals. It's very low cost, it's easy to implement, and it's a great way to speed up your WordPress website.

17. Limit sitemaps to 10,000

Number 17: sitemaps. Sitemaps, you're allowed to have 50,000 URLs per sitemap. This is always a question in every SEO quiz. How many URLs per sitemap are you allowed? Instead, if you have a large site and you have indexing issues, tip number 17, limit your sitemaps to 10,000 URLs. You don't have to use all 50,000.

We have some evidence that using smaller sitemaps, compressing those into a limited URL set can actually improve your crawlability of those. It's kind of like Google might prioritize those in some way. The data seems to support it. You also get a little bit better data out of Google Search Console. You can see what's being indexed and what's not.

18. Leverage dynamic sitemaps

Also, leverage dynamic sitemaps. Our friend Oliver Mason shows — that I'll link to in the transcript below — that a dynamic sitemap is a sitemap that changes based upon what you want Google to crawl. So if you have a large corpus of URLs that you want Google to crawl, put the high priority ones in their own special sitemap.

Maybe you limit it to one thousand URLs. As Google crawls and discovers those, remove them and put in additional high priority URLs that you want Google to discover. Keep the sitemap small and tight, and let Google know that those are the ones that you want them to pay attention to. 

Link building

Let's quickly talk about link building tips for 2021, because everybody loves link building.

No, kidding. Everybody hates link building. Link building is so hard. There are some professionals and there are some great people in the industry who do love it, who are great at it. Personally, I'm not that great at link building, but I still am able to build a lot of links. 

19. Passive link acquisition

One way that I'm able to do that is number 19: passive link acquisition. What passive link acquisition means is creating content that passively earns links as people discover it in the SERPs.

It means I don't have to outreach to people. It means that when they find it, when journalists find it, when bloggers find it, they naturally want to link to it. You do that by creating the types of content that journalists and bloggers and web creators are looking for. These are generally data, guides, definitions, how to, such as this video. When you create that kind of content, it generally earns a lot of links as people find it. Passive link building is one of the most sustainable ways to earn links over time. 

20. Page-level link intersect

Number 20, page-level link intersect. When you do have to do outreach, you want to do outreach to the pages most likely to link to you. Now we've known for a long time one of the top SEO tips for link building is find websites that link to your competitors but not to you.

I like to make that a little more specific and find web pages that link to at least two of my competitors but not to me. That means that they are generally a resource page, if they're linking to multiple competitors but not to me, and more likely to link to me if I ask them. We have a great tool here at Moz, Link Explorer, that does page-level link intersect. I think it's the best tool for this specific task in the SEO industry, not because I'm biased, because I actually use it.

21. Be the last click

Tip number 21 for 2021, be the last click. What do I mean by that? I mean satisfy your users. Once you earn the first click, you want to get that first click that people click, but you also want to be the last click. That means they found what they are looking for. User satisfaction is ranking signal number one. Your goal with all of this is to satisfy the user, to give them what they search for.

That's the magic of SEO. They're searching for something, and you're delivering it to them at the exact moment they search for it. When you can be the last click, you're almost guaranteed to rise in rankings and get the traffic that you deserve. 

All right, those are 21 tips. That's your roadmap for 2021. Hope you enjoyed it. Please share this video and share your tips for 2021 in the comments below.

Thanks, everybody.

Video transcription by Speechpad.com

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[xaydungtruonggia]

21 Smart Google SEO Tips for 2021

Posted by Cyrus-Shepard

Happy new year, readers! We're back with a brand new season of Whiteboard Friday episodes for your viewing pleasure. 

First up: Moz SEO expert Cyrus Shepard shares his top 21 tips for successful Google SEO in 2021, including what to prioritize and what to look out for in the year ahead. He's also included a bunch of helpful resources for your reference in the transcription below! 

Watch and enjoy, and as always, leave your questions and your own suggestions in the comment section. 



Click on the whiteboard image above to open a high resolution version in a new tab!

Video Transcription

Howdy, Moz fans. Welcome to another edition of Whiteboard Friday. I'm Cyrus Shepard. Today, so glad that you can join us. We are talking about 21 smart Google SEO tips for 2021. We're getting ready for a new year, a new year of SEO strategies. These are 21 practical tips that you can implement that should, hopefully, move the needle on your organic traffic. 

These are some of the best tips that I've collected over the past year. Many of them that I'm going to use myself in my own SEO strategies. 

Now we have four categories: increasing clicks, content/on-page SEO tips, technical SEO, and a little bit of link building. There are 21 of these. These are going to go fast. We're trying to do 10 to 12 minutes, so we don't get to spend a lot of time on each one. But don't fret. We're going to link to appropriate resources in the transcript below so that we can keep along and explore a little bit more. All right. Ready to dive in? 

Increasing clicks

Let's start with clicks, specifically earning more clicks from Google without actually ranking higher, because that's one of the great things about SEO. You don't actually have to rank higher to get more traffic if you can get more clicks from the rankings that you already have. So let's talk about some specific strategies for getting more clicks without increasing rankings. 

1. Favicon optimization

First, favicon optimization.

Now I'm surprised more people haven't talked about this in 2020. Google displays favicons in mobile search results, and they can influence your click-through rate if they're high contrast, if they're visible or not visible. Having a good favicon can make a few percentage points difference, very minor, but it does make a difference if you can get it right. Aaron Wall, SEO Book, wrote one of the very few posts about that. 

2. Breadcrumb optimization

While we're optimizing our favicons, let's take a look at breadcrumb optimization. Google displays breadcrumbs in both desktop and mobile search results. They can be keyword-rich breadcrumbs, which can influence your click-through rate. Now Google gets their breadcrumbs from a lot of places. That can be your URL, your schema markup, your actual breadcrumbs on the page.

What you want to do is make sure Google is displaying the breadcrumbs that you want them to display, using those keywords that you choose. The best way to do that, make sure that you have breadcrumbs actually on your page with links, that you're using schema markup. Ideally, it would match your URL structure, but that isn't always necessary. So a great breadcrumb optimization audit. 

3. Meta descriptions

Let's optimize those meta descriptions. This is so old-school SEO. But a recent study shows that 30% of websites don't even use meta descriptions. Now that's understandable because another study shows that 70% of the time, Google will rewrite the meta description, usually because it's not using the keywords that the user is searching for. But if we write a well-crafted meta description, it can compel users to click, and that means using keyword-rich descriptions that people are actually searching for, so when Google does use your meta description, it's encouraging those clicks and acting as marketing copy for your website.

4. Numbers in titles

Along with meta descriptions, titles. Just shared a study recently showing that dates added to titles increased rankings for a particular brand. Numbers are generally one thing that I always test in title tags that usually produce pretty consistent results. Specifically, dates in title tags are often a winner, January 2021.

Don't be spammy about it. Don't include it if it doesn't make sense and don't fake it. But if you can include a number, it will often increase your click-through rate for any given query. 

5. <Title> boilerplate

How about doing a boilerplate audit for your title tag? Tip number five. What's boilerplate? Boilerplate are the parts of your title tag that repeat every single time.

For example, here at Moz, we put "Moz," our brand name at the end of every title tag. We used to put "Whiteboard Friday" at the end of every Whiteboard Friday until we tested it and found out that we actually got more clicks and higher rankings when we removed it. So boilerplate, you want your titles to be unique, provide unique value. So I would encourage you to experiment with your boilerplate and see if removing it actually increases your rankings.

Sometimes it's not going to. Sometimes you need that boilerplate. But do the test to find out. 

6. FAQ and how-to schema

Tip number six: schema, specifically FAQ and how-to schema. Google gave us a huge gift when they introduced these in search results. FAQ schema gives you a lot of SERP real estate. You can't always win it, and you can't always win the how-to schema, but when you do, that can definitely increase or influence people to click on your result, expand those FAQ schemas out.

It's not appropriate for every page. You want to make sure that you actually have those FAQs on your pages. But it is one way, in appropriate situations, that you can increase clicks without increasing your actual Google ranking. All right. 

Content/on-page SEO

Let's move on to some content and on-page tips. 

7. Relaunch top content

All right, number seven. This is the year I want you to look into relaunching your top content.

Content can go stale after a few years. So we launch content. You have a blog, you launch it, and you share it on social media. Most people forget about it after that. So go back, look at your top content over the last two to five years or even 10 years, if you want to go back that far, and see what you can relaunch by updating it, keeping it on the same URL. In some cases, you can see gains of 500% to 1,000% just by relaunching some of your old content with some updates.

So do a relaunch audit in 2021. 

8. Increase internal linking

Number eight: increasing internal linking. Now a lot of top SEO agencies, when they need to quickly increase rankings for clients, there are generally two things that they know are the easiest levers to pull. First, title tags and meta descriptions, what's getting more clicks, but second is increasing the internal linking.

You know that you can increase internal links on your site, and there are probably some opportunities there that you just haven't explored. So let's talk about a couple easy ways to do that without having too much work. 

9. Update old content with new links

Number nine is updating your old content with new links. This is a step that we see people skip time and time again. When you publish a new blog post, publish a new piece of content, make sure you're going back and updating your old content with those new links.

So you're looking at the top keyword that you want to rank for, and going in Google Search Console or checking tools like Keyword Explorer to see what other pages on your site rank for that keyword, and then adding links to the new content to those pages. I find when I do this, time and time again, it lowers the bounce rate. So you're not only updating your old page with fresh content and fresh links and adding relevance. You're adding links to your new content. So make sure, when you publish new content, you're updating your old content with those new links. 

10. Remove unnecessary links

Number 10, remove unnecessary links from your content. Now this is a form of PageRank sculpting. PageRank sculpting is a dirty word in SEO, but actually it works to a certain extent. It's not nofollow link page sculpting.

It is removing unnecessary links. Do you really need a link to your team page on every page of your website? Do you need a link to your contact form on every page of your website? In many cases, you don't. Sometimes you do. But if you remove the unnecessary links, you can pass more link equity through the links that actually count, and those links are a major Google ranking signal.

11. Mobile link parity audit

Number 11, need you to do a mobile link parity audit. What is that? What is a mobile link parity audit? That is ensuring that the links on your mobile site are the same as the links on your desktop site. Why is that important? Well, the last couple of years Google has moved to a mobile first index, meaning what they see on your mobile site, that's your website.

That's what counts. So a lot of sites, they have a desktop site, and then they reduce it to their mobile site and they're missing links. They get rid of header navigation, footer links, and things like that. A recent study showed that the average desktop page has 61 links and the average mobile page has 54 links. That means on the web as a whole there are seven fewer links on mobile pages than desktop pages, meaning a lot of link equity is being lost.

So do a study on your own website. Make sure you have mobile link parity between your desktop and your mobile site so you're not losing that equity. 

12. Invest in long-form content

Number 12: need you to invest in long-form content. Now I am not saying that content length is a ranking factor. It is not. Short-form content can rank perfectly well. The reason I want you to invest in long-form content is because consistently, time and time again, when we study this, long-form content earns more links and shares.

It also generally tends to rank higher in Google search results. Nothing against short-form content. Love short-form content. But long-form content generally gives you more bang for your buck in terms of SEO ranking potential. 

13. Use more headers

When you're doing that long-form content, make sure you do number 13: use more headers. I'm talking about H2 and H3 tags.

Break up your content with good, keyword-rich header tags. Why? Well, we have research from A.J. Ghergich that shows that the more header tags you have, generally you rank for more featured snippets. Sites with 12-13, which seems like a lot of header tags, rank for the most featured snippets of anything that they looked at in their most recent study.

So make sure you're breaking up your content with header tags. It adds a little contextual relevance. It's a great way to add some ranking potential to your content. 

14. Leverage topic clusters

Number 14, leverage topic clusters. Don't just launch one piece of content. Make sure you write about multiple pieces of content around the same subject and link those together. When you do that and you link them intelligently, you can increase engagement because people are reading the different articles.

You can add the right contextual inner links. I have a great case study that I want to show you in the transcript below, where someone did this and produced amazing results. So look into topic clusters for 2021. 

15. Bring content out of tabs

Finally, bring your content out of tabs. If you have content that is in accordions or drop-downs or you have to click to reveal the content, study after study after study shows that content that's brought out of tabs and brought into the main body, so people don't have to click to see, generally performs better than content that's hidden in tabs.

Now to be clear, I don't believe that Google discriminates content in tabs. They seem to be able to index and rank it just fine. But I think people generally engage with content when it's out of tabs, and maybe some of those signals help those pages to rank a little better. 

Technical SEO

All right. Just a very few technical SEO tips. We're going fast.

16. Core Web Vitals

Number 16: this is the year to invest in Core Web Vitals. These are some of the page experience signals that Google is bringing to the forefront in 2021. It's going to be an actual ranking factor very soon. We're talking about cumulative shift layout, hard word to say. Generally, we're talking about site speed and delivering great page experience. Now some of these things are very technical, and Google has some tools, like Lighthouse, to try to help you to figure them out.

One tip I like to share, if you are on WordPress, I highly recommend using Cloudflare, in particular their APO for WordPress. It's a great way to speed up your WordPress website and help you score better for some of these Core Web Vitals. It's very low cost, it's easy to implement, and it's a great way to speed up your WordPress website.

17. Limit sitemaps to 10,000

Number 17: sitemaps. Sitemaps, you're allowed to have 50,000 URLs per sitemap. This is always a question in every SEO quiz. How many URLs per sitemap are you allowed? Instead, if you have a large site and you have indexing issues, tip number 17, limit your sitemaps to 10,000 URLs. You don't have to use all 50,000.

We have some evidence that using smaller sitemaps, compressing those into a limited URL set can actually improve your crawlability of those. It's kind of like Google might prioritize those in some way. The data seems to support it. You also get a little bit better data out of Google Search Console. You can see what's being indexed and what's not.

18. Leverage dynamic sitemaps

Also, leverage dynamic sitemaps. Our friend Oliver Mason shows — that I'll link to in the transcript below — that a dynamic sitemap is a sitemap that changes based upon what you want Google to crawl. So if you have a large corpus of URLs that you want Google to crawl, put the high priority ones in their own special sitemap.

Maybe you limit it to one thousand URLs. As Google crawls and discovers those, remove them and put in additional high priority URLs that you want Google to discover. Keep the sitemap small and tight, and let Google know that those are the ones that you want them to pay attention to. 

Link building

Let's quickly talk about link building tips for 2021, because everybody loves link building.

No, kidding. Everybody hates link building. Link building is so hard. There are some professionals and there are some great people in the industry who do love it, who are great at it. Personally, I'm not that great at link building, but I still am able to build a lot of links. 

19. Passive link acquisition

One way that I'm able to do that is number 19: passive link acquisition. What passive link acquisition means is creating content that passively earns links as people discover it in the SERPs.

It means I don't have to outreach to people. It means that when they find it, when journalists find it, when bloggers find it, they naturally want to link to it. You do that by creating the types of content that journalists and bloggers and web creators are looking for. These are generally data, guides, definitions, how to, such as this video. When you create that kind of content, it generally earns a lot of links as people find it. Passive link building is one of the most sustainable ways to earn links over time. 

20. Page-level link intersect

Number 20, page-level link intersect. When you do have to do outreach, you want to do outreach to the pages most likely to link to you. Now we've known for a long time one of the top SEO tips for link building is find websites that link to your competitors but not to you.

I like to make that a little more specific and find web pages that link to at least two of my competitors but not to me. That means that they are generally a resource page, if they're linking to multiple competitors but not to me, and more likely to link to me if I ask them. We have a great tool here at Moz, Link Explorer, that does page-level link intersect. I think it's the best tool for this specific task in the SEO industry, not because I'm biased, because I actually use it.

21. Be the last click

Tip number 21 for 2021, be the last click. What do I mean by that? I mean satisfy your users. Once you earn the first click, you want to get that first click that people click, but you also want to be the last click. That means they found what they are looking for. User satisfaction is ranking signal number one. Your goal with all of this is to satisfy the user, to give them what they search for.

That's the magic of SEO. They're searching for something, and you're delivering it to them at the exact moment they search for it. When you can be the last click, you're almost guaranteed to rise in rankings and get the traffic that you deserve. 

All right, those are 21 tips. That's your roadmap for 2021. Hope you enjoyed it. Please share this video and share your tips for 2021 in the comments below.

Thanks, everybody.

Video transcription by Speechpad.com

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[ductrungnguyen87]

21 Smart Google SEO Tips for 2021

Posted by Cyrus-Shepard

Happy new year, readers! We're back with a brand new season of Whiteboard Friday episodes for your viewing pleasure. 

First up: Moz SEO expert Cyrus Shepard shares his top 21 tips for successful Google SEO in 2021, including what to prioritize and what to look out for in the year ahead. He's also included a bunch of helpful resources for your reference in the transcription below! 

Watch and enjoy, and as always, leave your questions and your own suggestions in the comment section. 



Click on the whiteboard image above to open a high resolution version in a new tab!

Video Transcription

Howdy, Moz fans. Welcome to another edition of Whiteboard Friday. I'm Cyrus Shepard. Today, so glad that you can join us. We are talking about 21 smart Google SEO tips for 2021. We're getting ready for a new year, a new year of SEO strategies. These are 21 practical tips that you can implement that should, hopefully, move the needle on your organic traffic. 

These are some of the best tips that I've collected over the past year. Many of them that I'm going to use myself in my own SEO strategies. 

Now we have four categories: increasing clicks, content/on-page SEO tips, technical SEO, and a little bit of link building. There are 21 of these. These are going to go fast. We're trying to do 10 to 12 minutes, so we don't get to spend a lot of time on each one. But don't fret. We're going to link to appropriate resources in the transcript below so that we can keep along and explore a little bit more. All right. Ready to dive in? 

Increasing clicks

Let's start with clicks, specifically earning more clicks from Google without actually ranking higher, because that's one of the great things about SEO. You don't actually have to rank higher to get more traffic if you can get more clicks from the rankings that you already have. So let's talk about some specific strategies for getting more clicks without increasing rankings. 

1. Favicon optimization

First, favicon optimization.

Now I'm surprised more people haven't talked about this in 2020. Google displays favicons in mobile search results, and they can influence your click-through rate if they're high contrast, if they're visible or not visible. Having a good favicon can make a few percentage points difference, very minor, but it does make a difference if you can get it right. Aaron Wall, SEO Book, wrote one of the very few posts about that. 

2. Breadcrumb optimization

While we're optimizing our favicons, let's take a look at breadcrumb optimization. Google displays breadcrumbs in both desktop and mobile search results. They can be keyword-rich breadcrumbs, which can influence your click-through rate. Now Google gets their breadcrumbs from a lot of places. That can be your URL, your schema markup, your actual breadcrumbs on the page.

What you want to do is make sure Google is displaying the breadcrumbs that you want them to display, using those keywords that you choose. The best way to do that, make sure that you have breadcrumbs actually on your page with links, that you're using schema markup. Ideally, it would match your URL structure, but that isn't always necessary. So a great breadcrumb optimization audit. 

3. Meta descriptions

Let's optimize those meta descriptions. This is so old-school SEO. But a recent study shows that 30% of websites don't even use meta descriptions. Now that's understandable because another study shows that 70% of the time, Google will rewrite the meta description, usually because it's not using the keywords that the user is searching for. But if we write a well-crafted meta description, it can compel users to click, and that means using keyword-rich descriptions that people are actually searching for, so when Google does use your meta description, it's encouraging those clicks and acting as marketing copy for your website.

4. Numbers in titles

Along with meta descriptions, titles. Just shared a study recently showing that dates added to titles increased rankings for a particular brand. Numbers are generally one thing that I always test in title tags that usually produce pretty consistent results. Specifically, dates in title tags are often a winner, January 2021.

Don't be spammy about it. Don't include it if it doesn't make sense and don't fake it. But if you can include a number, it will often increase your click-through rate for any given query. 

5. <Title> boilerplate

How about doing a boilerplate audit for your title tag? Tip number five. What's boilerplate? Boilerplate are the parts of your title tag that repeat every single time.

For example, here at Moz, we put "Moz," our brand name at the end of every title tag. We used to put "Whiteboard Friday" at the end of every Whiteboard Friday until we tested it and found out that we actually got more clicks and higher rankings when we removed it. So boilerplate, you want your titles to be unique, provide unique value. So I would encourage you to experiment with your boilerplate and see if removing it actually increases your rankings.

Sometimes it's not going to. Sometimes you need that boilerplate. But do the test to find out. 

6. FAQ and how-to schema

Tip number six: schema, specifically FAQ and how-to schema. Google gave us a huge gift when they introduced these in search results. FAQ schema gives you a lot of SERP real estate. You can't always win it, and you can't always win the how-to schema, but when you do, that can definitely increase or influence people to click on your result, expand those FAQ schemas out.

It's not appropriate for every page. You want to make sure that you actually have those FAQs on your pages. But it is one way, in appropriate situations, that you can increase clicks without increasing your actual Google ranking. All right. 

Content/on-page SEO

Let's move on to some content and on-page tips. 

7. Relaunch top content

All right, number seven. This is the year I want you to look into relaunching your top content.

Content can go stale after a few years. So we launch content. You have a blog, you launch it, and you share it on social media. Most people forget about it after that. So go back, look at your top content over the last two to five years or even 10 years, if you want to go back that far, and see what you can relaunch by updating it, keeping it on the same URL. In some cases, you can see gains of 500% to 1,000% just by relaunching some of your old content with some updates.

So do a relaunch audit in 2021. 

8. Increase internal linking

Number eight: increasing internal linking. Now a lot of top SEO agencies, when they need to quickly increase rankings for clients, there are generally two things that they know are the easiest levers to pull. First, title tags and meta descriptions, what's getting more clicks, but second is increasing the internal linking.

You know that you can increase internal links on your site, and there are probably some opportunities there that you just haven't explored. So let's talk about a couple easy ways to do that without having too much work. 

9. Update old content with new links

Number nine is updating your old content with new links. This is a step that we see people skip time and time again. When you publish a new blog post, publish a new piece of content, make sure you're going back and updating your old content with those new links.

So you're looking at the top keyword that you want to rank for, and going in Google Search Console or checking tools like Keyword Explorer to see what other pages on your site rank for that keyword, and then adding links to the new content to those pages. I find when I do this, time and time again, it lowers the bounce rate. So you're not only updating your old page with fresh content and fresh links and adding relevance. You're adding links to your new content. So make sure, when you publish new content, you're updating your old content with those new links. 

10. Remove unnecessary links

Number 10, remove unnecessary links from your content. Now this is a form of PageRank sculpting. PageRank sculpting is a dirty word in SEO, but actually it works to a certain extent. It's not nofollow link page sculpting.

It is removing unnecessary links. Do you really need a link to your team page on every page of your website? Do you need a link to your contact form on every page of your website? In many cases, you don't. Sometimes you do. But if you remove the unnecessary links, you can pass more link equity through the links that actually count, and those links are a major Google ranking signal.

11. Mobile link parity audit

Number 11, need you to do a mobile link parity audit. What is that? What is a mobile link parity audit? That is ensuring that the links on your mobile site are the same as the links on your desktop site. Why is that important? Well, the last couple of years Google has moved to a mobile first index, meaning what they see on your mobile site, that's your website.

That's what counts. So a lot of sites, they have a desktop site, and then they reduce it to their mobile site and they're missing links. They get rid of header navigation, footer links, and things like that. A recent study showed that the average desktop page has 61 links and the average mobile page has 54 links. That means on the web as a whole there are seven fewer links on mobile pages than desktop pages, meaning a lot of link equity is being lost.

So do a study on your own website. Make sure you have mobile link parity between your desktop and your mobile site so you're not losing that equity. 

12. Invest in long-form content

Number 12: need you to invest in long-form content. Now I am not saying that content length is a ranking factor. It is not. Short-form content can rank perfectly well. The reason I want you to invest in long-form content is because consistently, time and time again, when we study this, long-form content earns more links and shares.

It also generally tends to rank higher in Google search results. Nothing against short-form content. Love short-form content. But long-form content generally gives you more bang for your buck in terms of SEO ranking potential. 

13. Use more headers

When you're doing that long-form content, make sure you do number 13: use more headers. I'm talking about H2 and H3 tags.

Break up your content with good, keyword-rich header tags. Why? Well, we have research from A.J. Ghergich that shows that the more header tags you have, generally you rank for more featured snippets. Sites with 12-13, which seems like a lot of header tags, rank for the most featured snippets of anything that they looked at in their most recent study.

So make sure you're breaking up your content with header tags. It adds a little contextual relevance. It's a great way to add some ranking potential to your content. 

14. Leverage topic clusters

Number 14, leverage topic clusters. Don't just launch one piece of content. Make sure you write about multiple pieces of content around the same subject and link those together. When you do that and you link them intelligently, you can increase engagement because people are reading the different articles.

You can add the right contextual inner links. I have a great case study that I want to show you in the transcript below, where someone did this and produced amazing results. So look into topic clusters for 2021. 

15. Bring content out of tabs

Finally, bring your content out of tabs. If you have content that is in accordions or drop-downs or you have to click to reveal the content, study after study after study shows that content that's brought out of tabs and brought into the main body, so people don't have to click to see, generally performs better than content that's hidden in tabs.

Now to be clear, I don't believe that Google discriminates content in tabs. They seem to be able to index and rank it just fine. But I think people generally engage with content when it's out of tabs, and maybe some of those signals help those pages to rank a little better. 

Technical SEO

All right. Just a very few technical SEO tips. We're going fast.

16. Core Web Vitals

Number 16: this is the year to invest in Core Web Vitals. These are some of the page experience signals that Google is bringing to the forefront in 2021. It's going to be an actual ranking factor very soon. We're talking about cumulative shift layout, hard word to say. Generally, we're talking about site speed and delivering great page experience. Now some of these things are very technical, and Google has some tools, like Lighthouse, to try to help you to figure them out.

One tip I like to share, if you are on WordPress, I highly recommend using Cloudflare, in particular their APO for WordPress. It's a great way to speed up your WordPress website and help you score better for some of these Core Web Vitals. It's very low cost, it's easy to implement, and it's a great way to speed up your WordPress website.

17. Limit sitemaps to 10,000

Number 17: sitemaps. Sitemaps, you're allowed to have 50,000 URLs per sitemap. This is always a question in every SEO quiz. How many URLs per sitemap are you allowed? Instead, if you have a large site and you have indexing issues, tip number 17, limit your sitemaps to 10,000 URLs. You don't have to use all 50,000.

We have some evidence that using smaller sitemaps, compressing those into a limited URL set can actually improve your crawlability of those. It's kind of like Google might prioritize those in some way. The data seems to support it. You also get a little bit better data out of Google Search Console. You can see what's being indexed and what's not.

18. Leverage dynamic sitemaps

Also, leverage dynamic sitemaps. Our friend Oliver Mason shows — that I'll link to in the transcript below — that a dynamic sitemap is a sitemap that changes based upon what you want Google to crawl. So if you have a large corpus of URLs that you want Google to crawl, put the high priority ones in their own special sitemap.

Maybe you limit it to one thousand URLs. As Google crawls and discovers those, remove them and put in additional high priority URLs that you want Google to discover. Keep the sitemap small and tight, and let Google know that those are the ones that you want them to pay attention to. 

Link building

Let's quickly talk about link building tips for 2021, because everybody loves link building.

No, kidding. Everybody hates link building. Link building is so hard. There are some professionals and there are some great people in the industry who do love it, who are great at it. Personally, I'm not that great at link building, but I still am able to build a lot of links. 

19. Passive link acquisition

One way that I'm able to do that is number 19: passive link acquisition. What passive link acquisition means is creating content that passively earns links as people discover it in the SERPs.

It means I don't have to outreach to people. It means that when they find it, when journalists find it, when bloggers find it, they naturally want to link to it. You do that by creating the types of content that journalists and bloggers and web creators are looking for. These are generally data, guides, definitions, how to, such as this video. When you create that kind of content, it generally earns a lot of links as people find it. Passive link building is one of the most sustainable ways to earn links over time. 

20. Page-level link intersect

Number 20, page-level link intersect. When you do have to do outreach, you want to do outreach to the pages most likely to link to you. Now we've known for a long time one of the top SEO tips for link building is find websites that link to your competitors but not to you.

I like to make that a little more specific and find web pages that link to at least two of my competitors but not to me. That means that they are generally a resource page, if they're linking to multiple competitors but not to me, and more likely to link to me if I ask them. We have a great tool here at Moz, Link Explorer, that does page-level link intersect. I think it's the best tool for this specific task in the SEO industry, not because I'm biased, because I actually use it.

21. Be the last click

Tip number 21 for 2021, be the last click. What do I mean by that? I mean satisfy your users. Once you earn the first click, you want to get that first click that people click, but you also want to be the last click. That means they found what they are looking for. User satisfaction is ranking signal number one. Your goal with all of this is to satisfy the user, to give them what they search for.

That's the magic of SEO. They're searching for something, and you're delivering it to them at the exact moment they search for it. When you can be the last click, you're almost guaranteed to rise in rankings and get the traffic that you deserve. 

All right, those are 21 tips. That's your roadmap for 2021. Hope you enjoyed it. Please share this video and share your tips for 2021 in the comments below.

Thanks, everybody.

Video transcription by Speechpad.com

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[camerasieunhovn]

21 Smart Google SEO Tips for 2021

Posted by Cyrus-Shepard

Happy new year, readers! We're back with a brand new season of Whiteboard Friday episodes for your viewing pleasure. 

First up: Moz SEO expert Cyrus Shepard shares his top 21 tips for successful Google SEO in 2021, including what to prioritize and what to look out for in the year ahead. He's also included a bunch of helpful resources for your reference in the transcription below! 

Watch and enjoy, and as always, leave your questions and your own suggestions in the comment section. 



Click on the whiteboard image above to open a high resolution version in a new tab!

Video Transcription

Howdy, Moz fans. Welcome to another edition of Whiteboard Friday. I'm Cyrus Shepard. Today, so glad that you can join us. We are talking about 21 smart Google SEO tips for 2021. We're getting ready for a new year, a new year of SEO strategies. These are 21 practical tips that you can implement that should, hopefully, move the needle on your organic traffic. 

These are some of the best tips that I've collected over the past year. Many of them that I'm going to use myself in my own SEO strategies. 

Now we have four categories: increasing clicks, content/on-page SEO tips, technical SEO, and a little bit of link building. There are 21 of these. These are going to go fast. We're trying to do 10 to 12 minutes, so we don't get to spend a lot of time on each one. But don't fret. We're going to link to appropriate resources in the transcript below so that we can keep along and explore a little bit more. All right. Ready to dive in? 

Increasing clicks

Let's start with clicks, specifically earning more clicks from Google without actually ranking higher, because that's one of the great things about SEO. You don't actually have to rank higher to get more traffic if you can get more clicks from the rankings that you already have. So let's talk about some specific strategies for getting more clicks without increasing rankings. 

1. Favicon optimization

First, favicon optimization.

Now I'm surprised more people haven't talked about this in 2020. Google displays favicons in mobile search results, and they can influence your click-through rate if they're high contrast, if they're visible or not visible. Having a good favicon can make a few percentage points difference, very minor, but it does make a difference if you can get it right. Aaron Wall, SEO Book, wrote one of the very few posts about that. 

2. Breadcrumb optimization

While we're optimizing our favicons, let's take a look at breadcrumb optimization. Google displays breadcrumbs in both desktop and mobile search results. They can be keyword-rich breadcrumbs, which can influence your click-through rate. Now Google gets their breadcrumbs from a lot of places. That can be your URL, your schema markup, your actual breadcrumbs on the page.

What you want to do is make sure Google is displaying the breadcrumbs that you want them to display, using those keywords that you choose. The best way to do that, make sure that you have breadcrumbs actually on your page with links, that you're using schema markup. Ideally, it would match your URL structure, but that isn't always necessary. So a great breadcrumb optimization audit. 

3. Meta descriptions

Let's optimize those meta descriptions. This is so old-school SEO. But a recent study shows that 30% of websites don't even use meta descriptions. Now that's understandable because another study shows that 70% of the time, Google will rewrite the meta description, usually because it's not using the keywords that the user is searching for. But if we write a well-crafted meta description, it can compel users to click, and that means using keyword-rich descriptions that people are actually searching for, so when Google does use your meta description, it's encouraging those clicks and acting as marketing copy for your website.

4. Numbers in titles

Along with meta descriptions, titles. Just shared a study recently showing that dates added to titles increased rankings for a particular brand. Numbers are generally one thing that I always test in title tags that usually produce pretty consistent results. Specifically, dates in title tags are often a winner, January 2021.

Don't be spammy about it. Don't include it if it doesn't make sense and don't fake it. But if you can include a number, it will often increase your click-through rate for any given query. 

5. <Title> boilerplate

How about doing a boilerplate audit for your title tag? Tip number five. What's boilerplate? Boilerplate are the parts of your title tag that repeat every single time.

For example, here at Moz, we put "Moz," our brand name at the end of every title tag. We used to put "Whiteboard Friday" at the end of every Whiteboard Friday until we tested it and found out that we actually got more clicks and higher rankings when we removed it. So boilerplate, you want your titles to be unique, provide unique value. So I would encourage you to experiment with your boilerplate and see if removing it actually increases your rankings.

Sometimes it's not going to. Sometimes you need that boilerplate. But do the test to find out. 

6. FAQ and how-to schema

Tip number six: schema, specifically FAQ and how-to schema. Google gave us a huge gift when they introduced these in search results. FAQ schema gives you a lot of SERP real estate. You can't always win it, and you can't always win the how-to schema, but when you do, that can definitely increase or influence people to click on your result, expand those FAQ schemas out.

It's not appropriate for every page. You want to make sure that you actually have those FAQs on your pages. But it is one way, in appropriate situations, that you can increase clicks without increasing your actual Google ranking. All right. 

Content/on-page SEO

Let's move on to some content and on-page tips. 

7. Relaunch top content

All right, number seven. This is the year I want you to look into relaunching your top content.

Content can go stale after a few years. So we launch content. You have a blog, you launch it, and you share it on social media. Most people forget about it after that. So go back, look at your top content over the last two to five years or even 10 years, if you want to go back that far, and see what you can relaunch by updating it, keeping it on the same URL. In some cases, you can see gains of 500% to 1,000% just by relaunching some of your old content with some updates.

So do a relaunch audit in 2021. 

8. Increase internal linking

Number eight: increasing internal linking. Now a lot of top SEO agencies, when they need to quickly increase rankings for clients, there are generally two things that they know are the easiest levers to pull. First, title tags and meta descriptions, what's getting more clicks, but second is increasing the internal linking.

You know that you can increase internal links on your site, and there are probably some opportunities there that you just haven't explored. So let's talk about a couple easy ways to do that without having too much work. 

9. Update old content with new links

Number nine is updating your old content with new links. This is a step that we see people skip time and time again. When you publish a new blog post, publish a new piece of content, make sure you're going back and updating your old content with those new links.

So you're looking at the top keyword that you want to rank for, and going in Google Search Console or checking tools like Keyword Explorer to see what other pages on your site rank for that keyword, and then adding links to the new content to those pages. I find when I do this, time and time again, it lowers the bounce rate. So you're not only updating your old page with fresh content and fresh links and adding relevance. You're adding links to your new content. So make sure, when you publish new content, you're updating your old content with those new links. 

10. Remove unnecessary links

Number 10, remove unnecessary links from your content. Now this is a form of PageRank sculpting. PageRank sculpting is a dirty word in SEO, but actually it works to a certain extent. It's not nofollow link page sculpting.

It is removing unnecessary links. Do you really need a link to your team page on every page of your website? Do you need a link to your contact form on every page of your website? In many cases, you don't. Sometimes you do. But if you remove the unnecessary links, you can pass more link equity through the links that actually count, and those links are a major Google ranking signal.

11. Mobile link parity audit

Number 11, need you to do a mobile link parity audit. What is that? What is a mobile link parity audit? That is ensuring that the links on your mobile site are the same as the links on your desktop site. Why is that important? Well, the last couple of years Google has moved to a mobile first index, meaning what they see on your mobile site, that's your website.

That's what counts. So a lot of sites, they have a desktop site, and then they reduce it to their mobile site and they're missing links. They get rid of header navigation, footer links, and things like that. A recent study showed that the average desktop page has 61 links and the average mobile page has 54 links. That means on the web as a whole there are seven fewer links on mobile pages than desktop pages, meaning a lot of link equity is being lost.

So do a study on your own website. Make sure you have mobile link parity between your desktop and your mobile site so you're not losing that equity. 

12. Invest in long-form content

Number 12: need you to invest in long-form content. Now I am not saying that content length is a ranking factor. It is not. Short-form content can rank perfectly well. The reason I want you to invest in long-form content is because consistently, time and time again, when we study this, long-form content earns more links and shares.

It also generally tends to rank higher in Google search results. Nothing against short-form content. Love short-form content. But long-form content generally gives you more bang for your buck in terms of SEO ranking potential. 

13. Use more headers

When you're doing that long-form content, make sure you do number 13: use more headers. I'm talking about H2 and H3 tags.

Break up your content with good, keyword-rich header tags. Why? Well, we have research from A.J. Ghergich that shows that the more header tags you have, generally you rank for more featured snippets. Sites with 12-13, which seems like a lot of header tags, rank for the most featured snippets of anything that they looked at in their most recent study.

So make sure you're breaking up your content with header tags. It adds a little contextual relevance. It's a great way to add some ranking potential to your content. 

14. Leverage topic clusters

Number 14, leverage topic clusters. Don't just launch one piece of content. Make sure you write about multiple pieces of content around the same subject and link those together. When you do that and you link them intelligently, you can increase engagement because people are reading the different articles.

You can add the right contextual inner links. I have a great case study that I want to show you in the transcript below, where someone did this and produced amazing results. So look into topic clusters for 2021. 

15. Bring content out of tabs

Finally, bring your content out of tabs. If you have content that is in accordions or drop-downs or you have to click to reveal the content, study after study after study shows that content that's brought out of tabs and brought into the main body, so people don't have to click to see, generally performs better than content that's hidden in tabs.

Now to be clear, I don't believe that Google discriminates content in tabs. They seem to be able to index and rank it just fine. But I think people generally engage with content when it's out of tabs, and maybe some of those signals help those pages to rank a little better. 

Technical SEO

All right. Just a very few technical SEO tips. We're going fast.

16. Core Web Vitals

Number 16: this is the year to invest in Core Web Vitals. These are some of the page experience signals that Google is bringing to the forefront in 2021. It's going to be an actual ranking factor very soon. We're talking about cumulative shift layout, hard word to say. Generally, we're talking about site speed and delivering great page experience. Now some of these things are very technical, and Google has some tools, like Lighthouse, to try to help you to figure them out.

One tip I like to share, if you are on WordPress, I highly recommend using Cloudflare, in particular their APO for WordPress. It's a great way to speed up your WordPress website and help you score better for some of these Core Web Vitals. It's very low cost, it's easy to implement, and it's a great way to speed up your WordPress website.

17. Limit sitemaps to 10,000

Number 17: sitemaps. Sitemaps, you're allowed to have 50,000 URLs per sitemap. This is always a question in every SEO quiz. How many URLs per sitemap are you allowed? Instead, if you have a large site and you have indexing issues, tip number 17, limit your sitemaps to 10,000 URLs. You don't have to use all 50,000.

We have some evidence that using smaller sitemaps, compressing those into a limited URL set can actually improve your crawlability of those. It's kind of like Google might prioritize those in some way. The data seems to support it. You also get a little bit better data out of Google Search Console. You can see what's being indexed and what's not.

18. Leverage dynamic sitemaps

Also, leverage dynamic sitemaps. Our friend Oliver Mason shows — that I'll link to in the transcript below — that a dynamic sitemap is a sitemap that changes based upon what you want Google to crawl. So if you have a large corpus of URLs that you want Google to crawl, put the high priority ones in their own special sitemap.

Maybe you limit it to one thousand URLs. As Google crawls and discovers those, remove them and put in additional high priority URLs that you want Google to discover. Keep the sitemap small and tight, and let Google know that those are the ones that you want them to pay attention to. 

Link building

Let's quickly talk about link building tips for 2021, because everybody loves link building.

No, kidding. Everybody hates link building. Link building is so hard. There are some professionals and there are some great people in the industry who do love it, who are great at it. Personally, I'm not that great at link building, but I still am able to build a lot of links. 

19. Passive link acquisition

One way that I'm able to do that is number 19: passive link acquisition. What passive link acquisition means is creating content that passively earns links as people discover it in the SERPs.

It means I don't have to outreach to people. It means that when they find it, when journalists find it, when bloggers find it, they naturally want to link to it. You do that by creating the types of content that journalists and bloggers and web creators are looking for. These are generally data, guides, definitions, how to, such as this video. When you create that kind of content, it generally earns a lot of links as people find it. Passive link building is one of the most sustainable ways to earn links over time. 

20. Page-level link intersect

Number 20, page-level link intersect. When you do have to do outreach, you want to do outreach to the pages most likely to link to you. Now we've known for a long time one of the top SEO tips for link building is find websites that link to your competitors but not to you.

I like to make that a little more specific and find web pages that link to at least two of my competitors but not to me. That means that they are generally a resource page, if they're linking to multiple competitors but not to me, and more likely to link to me if I ask them. We have a great tool here at Moz, Link Explorer, that does page-level link intersect. I think it's the best tool for this specific task in the SEO industry, not because I'm biased, because I actually use it.

21. Be the last click

Tip number 21 for 2021, be the last click. What do I mean by that? I mean satisfy your users. Once you earn the first click, you want to get that first click that people click, but you also want to be the last click. That means they found what they are looking for. User satisfaction is ranking signal number one. Your goal with all of this is to satisfy the user, to give them what they search for.

That's the magic of SEO. They're searching for something, and you're delivering it to them at the exact moment they search for it. When you can be the last click, you're almost guaranteed to rise in rankings and get the traffic that you deserve. 

All right, those are 21 tips. That's your roadmap for 2021. Hope you enjoyed it. Please share this video and share your tips for 2021 in the comments below.

Thanks, everybody.

Video transcription by Speechpad.com

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[gamebazu]

21 Smart Google SEO Tips for 2021

Posted by Cyrus-Shepard

Happy new year, readers! We're back with a brand new season of Whiteboard Friday episodes for your viewing pleasure. 

First up: Moz SEO expert Cyrus Shepard shares his top 21 tips for successful Google SEO in 2021, including what to prioritize and what to look out for in the year ahead. He's also included a bunch of helpful resources for your reference in the transcription below! 

Watch and enjoy, and as always, leave your questions and your own suggestions in the comment section. 



Click on the whiteboard image above to open a high resolution version in a new tab!

Video Transcription

Howdy, Moz fans. Welcome to another edition of Whiteboard Friday. I'm Cyrus Shepard. Today, so glad that you can join us. We are talking about 21 smart Google SEO tips for 2021. We're getting ready for a new year, a new year of SEO strategies. These are 21 practical tips that you can implement that should, hopefully, move the needle on your organic traffic. 

These are some of the best tips that I've collected over the past year. Many of them that I'm going to use myself in my own SEO strategies. 

Now we have four categories: increasing clicks, content/on-page SEO tips, technical SEO, and a little bit of link building. There are 21 of these. These are going to go fast. We're trying to do 10 to 12 minutes, so we don't get to spend a lot of time on each one. But don't fret. We're going to link to appropriate resources in the transcript below so that we can keep along and explore a little bit more. All right. Ready to dive in? 

Increasing clicks

Let's start with clicks, specifically earning more clicks from Google without actually ranking higher, because that's one of the great things about SEO. You don't actually have to rank higher to get more traffic if you can get more clicks from the rankings that you already have. So let's talk about some specific strategies for getting more clicks without increasing rankings. 

1. Favicon optimization

First, favicon optimization.

Now I'm surprised more people haven't talked about this in 2020. Google displays favicons in mobile search results, and they can influence your click-through rate if they're high contrast, if they're visible or not visible. Having a good favicon can make a few percentage points difference, very minor, but it does make a difference if you can get it right. Aaron Wall, SEO Book, wrote one of the very few posts about that. 

2. Breadcrumb optimization

While we're optimizing our favicons, let's take a look at breadcrumb optimization. Google displays breadcrumbs in both desktop and mobile search results. They can be keyword-rich breadcrumbs, which can influence your click-through rate. Now Google gets their breadcrumbs from a lot of places. That can be your URL, your schema markup, your actual breadcrumbs on the page.

What you want to do is make sure Google is displaying the breadcrumbs that you want them to display, using those keywords that you choose. The best way to do that, make sure that you have breadcrumbs actually on your page with links, that you're using schema markup. Ideally, it would match your URL structure, but that isn't always necessary. So a great breadcrumb optimization audit. 

3. Meta descriptions

Let's optimize those meta descriptions. This is so old-school SEO. But a recent study shows that 30% of websites don't even use meta descriptions. Now that's understandable because another study shows that 70% of the time, Google will rewrite the meta description, usually because it's not using the keywords that the user is searching for. But if we write a well-crafted meta description, it can compel users to click, and that means using keyword-rich descriptions that people are actually searching for, so when Google does use your meta description, it's encouraging those clicks and acting as marketing copy for your website.

4. Numbers in titles

Along with meta descriptions, titles. Just shared a study recently showing that dates added to titles increased rankings for a particular brand. Numbers are generally one thing that I always test in title tags that usually produce pretty consistent results. Specifically, dates in title tags are often a winner, January 2021.

Don't be spammy about it. Don't include it if it doesn't make sense and don't fake it. But if you can include a number, it will often increase your click-through rate for any given query. 

5. <Title> boilerplate

How about doing a boilerplate audit for your title tag? Tip number five. What's boilerplate? Boilerplate are the parts of your title tag that repeat every single time.

For example, here at Moz, we put "Moz," our brand name at the end of every title tag. We used to put "Whiteboard Friday" at the end of every Whiteboard Friday until we tested it and found out that we actually got more clicks and higher rankings when we removed it. So boilerplate, you want your titles to be unique, provide unique value. So I would encourage you to experiment with your boilerplate and see if removing it actually increases your rankings.

Sometimes it's not going to. Sometimes you need that boilerplate. But do the test to find out. 

6. FAQ and how-to schema

Tip number six: schema, specifically FAQ and how-to schema. Google gave us a huge gift when they introduced these in search results. FAQ schema gives you a lot of SERP real estate. You can't always win it, and you can't always win the how-to schema, but when you do, that can definitely increase or influence people to click on your result, expand those FAQ schemas out.

It's not appropriate for every page. You want to make sure that you actually have those FAQs on your pages. But it is one way, in appropriate situations, that you can increase clicks without increasing your actual Google ranking. All right. 

Content/on-page SEO

Let's move on to some content and on-page tips. 

7. Relaunch top content

All right, number seven. This is the year I want you to look into relaunching your top content.

Content can go stale after a few years. So we launch content. You have a blog, you launch it, and you share it on social media. Most people forget about it after that. So go back, look at your top content over the last two to five years or even 10 years, if you want to go back that far, and see what you can relaunch by updating it, keeping it on the same URL. In some cases, you can see gains of 500% to 1,000% just by relaunching some of your old content with some updates.

So do a relaunch audit in 2021. 

8. Increase internal linking

Number eight: increasing internal linking. Now a lot of top SEO agencies, when they need to quickly increase rankings for clients, there are generally two things that they know are the easiest levers to pull. First, title tags and meta descriptions, what's getting more clicks, but second is increasing the internal linking.

You know that you can increase internal links on your site, and there are probably some opportunities there that you just haven't explored. So let's talk about a couple easy ways to do that without having too much work. 

9. Update old content with new links

Number nine is updating your old content with new links. This is a step that we see people skip time and time again. When you publish a new blog post, publish a new piece of content, make sure you're going back and updating your old content with those new links.

So you're looking at the top keyword that you want to rank for, and going in Google Search Console or checking tools like Keyword Explorer to see what other pages on your site rank for that keyword, and then adding links to the new content to those pages. I find when I do this, time and time again, it lowers the bounce rate. So you're not only updating your old page with fresh content and fresh links and adding relevance. You're adding links to your new content. So make sure, when you publish new content, you're updating your old content with those new links. 

10. Remove unnecessary links

Number 10, remove unnecessary links from your content. Now this is a form of PageRank sculpting. PageRank sculpting is a dirty word in SEO, but actually it works to a certain extent. It's not nofollow link page sculpting.

It is removing unnecessary links. Do you really need a link to your team page on every page of your website? Do you need a link to your contact form on every page of your website? In many cases, you don't. Sometimes you do. But if you remove the unnecessary links, you can pass more link equity through the links that actually count, and those links are a major Google ranking signal.

11. Mobile link parity audit

Number 11, need you to do a mobile link parity audit. What is that? What is a mobile link parity audit? That is ensuring that the links on your mobile site are the same as the links on your desktop site. Why is that important? Well, the last couple of years Google has moved to a mobile first index, meaning what they see on your mobile site, that's your website.

That's what counts. So a lot of sites, they have a desktop site, and then they reduce it to their mobile site and they're missing links. They get rid of header navigation, footer links, and things like that. A recent study showed that the average desktop page has 61 links and the average mobile page has 54 links. That means on the web as a whole there are seven fewer links on mobile pages than desktop pages, meaning a lot of link equity is being lost.

So do a study on your own website. Make sure you have mobile link parity between your desktop and your mobile site so you're not losing that equity. 

12. Invest in long-form content

Number 12: need you to invest in long-form content. Now I am not saying that content length is a ranking factor. It is not. Short-form content can rank perfectly well. The reason I want you to invest in long-form content is because consistently, time and time again, when we study this, long-form content earns more links and shares.

It also generally tends to rank higher in Google search results. Nothing against short-form content. Love short-form content. But long-form content generally gives you more bang for your buck in terms of SEO ranking potential. 

13. Use more headers

When you're doing that long-form content, make sure you do number 13: use more headers. I'm talking about H2 and H3 tags.

Break up your content with good, keyword-rich header tags. Why? Well, we have research from A.J. Ghergich that shows that the more header tags you have, generally you rank for more featured snippets. Sites with 12-13, which seems like a lot of header tags, rank for the most featured snippets of anything that they looked at in their most recent study.

So make sure you're breaking up your content with header tags. It adds a little contextual relevance. It's a great way to add some ranking potential to your content. 

14. Leverage topic clusters

Number 14, leverage topic clusters. Don't just launch one piece of content. Make sure you write about multiple pieces of content around the same subject and link those together. When you do that and you link them intelligently, you can increase engagement because people are reading the different articles.

You can add the right contextual inner links. I have a great case study that I want to show you in the transcript below, where someone did this and produced amazing results. So look into topic clusters for 2021. 

15. Bring content out of tabs

Finally, bring your content out of tabs. If you have content that is in accordions or drop-downs or you have to click to reveal the content, study after study after study shows that content that's brought out of tabs and brought into the main body, so people don't have to click to see, generally performs better than content that's hidden in tabs.

Now to be clear, I don't believe that Google discriminates content in tabs. They seem to be able to index and rank it just fine. But I think people generally engage with content when it's out of tabs, and maybe some of those signals help those pages to rank a little better. 

Technical SEO

All right. Just a very few technical SEO tips. We're going fast.

16. Core Web Vitals

Number 16: this is the year to invest in Core Web Vitals. These are some of the page experience signals that Google is bringing to the forefront in 2021. It's going to be an actual ranking factor very soon. We're talking about cumulative shift layout, hard word to say. Generally, we're talking about site speed and delivering great page experience. Now some of these things are very technical, and Google has some tools, like Lighthouse, to try to help you to figure them out.

One tip I like to share, if you are on WordPress, I highly recommend using Cloudflare, in particular their APO for WordPress. It's a great way to speed up your WordPress website and help you score better for some of these Core Web Vitals. It's very low cost, it's easy to implement, and it's a great way to speed up your WordPress website.

17. Limit sitemaps to 10,000

Number 17: sitemaps. Sitemaps, you're allowed to have 50,000 URLs per sitemap. This is always a question in every SEO quiz. How many URLs per sitemap are you allowed? Instead, if you have a large site and you have indexing issues, tip number 17, limit your sitemaps to 10,000 URLs. You don't have to use all 50,000.

We have some evidence that using smaller sitemaps, compressing those into a limited URL set can actually improve your crawlability of those. It's kind of like Google might prioritize those in some way. The data seems to support it. You also get a little bit better data out of Google Search Console. You can see what's being indexed and what's not.

18. Leverage dynamic sitemaps

Also, leverage dynamic sitemaps. Our friend Oliver Mason shows — that I'll link to in the transcript below — that a dynamic sitemap is a sitemap that changes based upon what you want Google to crawl. So if you have a large corpus of URLs that you want Google to crawl, put the high priority ones in their own special sitemap.

Maybe you limit it to one thousand URLs. As Google crawls and discovers those, remove them and put in additional high priority URLs that you want Google to discover. Keep the sitemap small and tight, and let Google know that those are the ones that you want them to pay attention to. 

Link building

Let's quickly talk about link building tips for 2021, because everybody loves link building.

No, kidding. Everybody hates link building. Link building is so hard. There are some professionals and there are some great people in the industry who do love it, who are great at it. Personally, I'm not that great at link building, but I still am able to build a lot of links. 

19. Passive link acquisition

One way that I'm able to do that is number 19: passive link acquisition. What passive link acquisition means is creating content that passively earns links as people discover it in the SERPs.

It means I don't have to outreach to people. It means that when they find it, when journalists find it, when bloggers find it, they naturally want to link to it. You do that by creating the types of content that journalists and bloggers and web creators are looking for. These are generally data, guides, definitions, how to, such as this video. When you create that kind of content, it generally earns a lot of links as people find it. Passive link building is one of the most sustainable ways to earn links over time. 

20. Page-level link intersect

Number 20, page-level link intersect. When you do have to do outreach, you want to do outreach to the pages most likely to link to you. Now we've known for a long time one of the top SEO tips for link building is find websites that link to your competitors but not to you.

I like to make that a little more specific and find web pages that link to at least two of my competitors but not to me. That means that they are generally a resource page, if they're linking to multiple competitors but not to me, and more likely to link to me if I ask them. We have a great tool here at Moz, Link Explorer, that does page-level link intersect. I think it's the best tool for this specific task in the SEO industry, not because I'm biased, because I actually use it.

21. Be the last click

Tip number 21 for 2021, be the last click. What do I mean by that? I mean satisfy your users. Once you earn the first click, you want to get that first click that people click, but you also want to be the last click. That means they found what they are looking for. User satisfaction is ranking signal number one. Your goal with all of this is to satisfy the user, to give them what they search for.

That's the magic of SEO. They're searching for something, and you're delivering it to them at the exact moment they search for it. When you can be the last click, you're almost guaranteed to rise in rankings and get the traffic that you deserve. 

All right, those are 21 tips. That's your roadmap for 2021. Hope you enjoyed it. Please share this video and share your tips for 2021 in the comments below.

Thanks, everybody.

Video transcription by Speechpad.com

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

https://ift.tt/39rGczx

[kjt-lawyers]

21 Smart Google SEO Tips for 2021

Posted by Cyrus-Shepard

Happy new year, readers! We're back with a brand new season of Whiteboard Friday episodes for your viewing pleasure. 

First up: Moz SEO expert Cyrus Shepard shares his top 21 tips for successful Google SEO in 2021, including what to prioritize and what to look out for in the year ahead. He's also included a bunch of helpful resources for your reference in the transcription below! 

Watch and enjoy, and as always, leave your questions and your own suggestions in the comment section. 



Click on the whiteboard image above to open a high resolution version in a new tab!

Video Transcription

Howdy, Moz fans. Welcome to another edition of Whiteboard Friday. I'm Cyrus Shepard. Today, so glad that you can join us. We are talking about 21 smart Google SEO tips for 2021. We're getting ready for a new year, a new year of SEO strategies. These are 21 practical tips that you can implement that should, hopefully, move the needle on your organic traffic. 

These are some of the best tips that I've collected over the past year. Many of them that I'm going to use myself in my own SEO strategies. 

Now we have four categories: increasing clicks, content/on-page SEO tips, technical SEO, and a little bit of link building. There are 21 of these. These are going to go fast. We're trying to do 10 to 12 minutes, so we don't get to spend a lot of time on each one. But don't fret. We're going to link to appropriate resources in the transcript below so that we can keep along and explore a little bit more. All right. Ready to dive in? 

Increasing clicks

Let's start with clicks, specifically earning more clicks from Google without actually ranking higher, because that's one of the great things about SEO. You don't actually have to rank higher to get more traffic if you can get more clicks from the rankings that you already have. So let's talk about some specific strategies for getting more clicks without increasing rankings. 

1. Favicon optimization

First, favicon optimization.

Now I'm surprised more people haven't talked about this in 2020. Google displays favicons in mobile search results, and they can influence your click-through rate if they're high contrast, if they're visible or not visible. Having a good favicon can make a few percentage points difference, very minor, but it does make a difference if you can get it right. Aaron Wall, SEO Book, wrote one of the very few posts about that. 

2. Breadcrumb optimization

While we're optimizing our favicons, let's take a look at breadcrumb optimization. Google displays breadcrumbs in both desktop and mobile search results. They can be keyword-rich breadcrumbs, which can influence your click-through rate. Now Google gets their breadcrumbs from a lot of places. That can be your URL, your schema markup, your actual breadcrumbs on the page.

What you want to do is make sure Google is displaying the breadcrumbs that you want them to display, using those keywords that you choose. The best way to do that, make sure that you have breadcrumbs actually on your page with links, that you're using schema markup. Ideally, it would match your URL structure, but that isn't always necessary. So a great breadcrumb optimization audit. 

3. Meta descriptions

Let's optimize those meta descriptions. This is so old-school SEO. But a recent study shows that 30% of websites don't even use meta descriptions. Now that's understandable because another study shows that 70% of the time, Google will rewrite the meta description, usually because it's not using the keywords that the user is searching for. But if we write a well-crafted meta description, it can compel users to click, and that means using keyword-rich descriptions that people are actually searching for, so when Google does use your meta description, it's encouraging those clicks and acting as marketing copy for your website.

4. Numbers in titles

Along with meta descriptions, titles. Just shared a study recently showing that dates added to titles increased rankings for a particular brand. Numbers are generally one thing that I always test in title tags that usually produce pretty consistent results. Specifically, dates in title tags are often a winner, January 2021.

Don't be spammy about it. Don't include it if it doesn't make sense and don't fake it. But if you can include a number, it will often increase your click-through rate for any given query. 

5. <Title> boilerplate

How about doing a boilerplate audit for your title tag? Tip number five. What's boilerplate? Boilerplate are the parts of your title tag that repeat every single time.

For example, here at Moz, we put "Moz," our brand name at the end of every title tag. We used to put "Whiteboard Friday" at the end of every Whiteboard Friday until we tested it and found out that we actually got more clicks and higher rankings when we removed it. So boilerplate, you want your titles to be unique, provide unique value. So I would encourage you to experiment with your boilerplate and see if removing it actually increases your rankings.

Sometimes it's not going to. Sometimes you need that boilerplate. But do the test to find out. 

6. FAQ and how-to schema

Tip number six: schema, specifically FAQ and how-to schema. Google gave us a huge gift when they introduced these in search results. FAQ schema gives you a lot of SERP real estate. You can't always win it, and you can't always win the how-to schema, but when you do, that can definitely increase or influence people to click on your result, expand those FAQ schemas out.

It's not appropriate for every page. You want to make sure that you actually have those FAQs on your pages. But it is one way, in appropriate situations, that you can increase clicks without increasing your actual Google ranking. All right. 

Content/on-page SEO

Let's move on to some content and on-page tips. 

7. Relaunch top content

All right, number seven. This is the year I want you to look into relaunching your top content.

Content can go stale after a few years. So we launch content. You have a blog, you launch it, and you share it on social media. Most people forget about it after that. So go back, look at your top content over the last two to five years or even 10 years, if you want to go back that far, and see what you can relaunch by updating it, keeping it on the same URL. In some cases, you can see gains of 500% to 1,000% just by relaunching some of your old content with some updates.

So do a relaunch audit in 2021. 

8. Increase internal linking

Number eight: increasing internal linking. Now a lot of top SEO agencies, when they need to quickly increase rankings for clients, there are generally two things that they know are the easiest levers to pull. First, title tags and meta descriptions, what's getting more clicks, but second is increasing the internal linking.

You know that you can increase internal links on your site, and there are probably some opportunities there that you just haven't explored. So let's talk about a couple easy ways to do that without having too much work. 

9. Update old content with new links

Number nine is updating your old content with new links. This is a step that we see people skip time and time again. When you publish a new blog post, publish a new piece of content, make sure you're going back and updating your old content with those new links.

So you're looking at the top keyword that you want to rank for, and going in Google Search Console or checking tools like Keyword Explorer to see what other pages on your site rank for that keyword, and then adding links to the new content to those pages. I find when I do this, time and time again, it lowers the bounce rate. So you're not only updating your old page with fresh content and fresh links and adding relevance. You're adding links to your new content. So make sure, when you publish new content, you're updating your old content with those new links. 

10. Remove unnecessary links

Number 10, remove unnecessary links from your content. Now this is a form of PageRank sculpting. PageRank sculpting is a dirty word in SEO, but actually it works to a certain extent. It's not nofollow link page sculpting.

It is removing unnecessary links. Do you really need a link to your team page on every page of your website? Do you need a link to your contact form on every page of your website? In many cases, you don't. Sometimes you do. But if you remove the unnecessary links, you can pass more link equity through the links that actually count, and those links are a major Google ranking signal.

11. Mobile link parity audit

Number 11, need you to do a mobile link parity audit. What is that? What is a mobile link parity audit? That is ensuring that the links on your mobile site are the same as the links on your desktop site. Why is that important? Well, the last couple of years Google has moved to a mobile first index, meaning what they see on your mobile site, that's your website.

That's what counts. So a lot of sites, they have a desktop site, and then they reduce it to their mobile site and they're missing links. They get rid of header navigation, footer links, and things like that. A recent study showed that the average desktop page has 61 links and the average mobile page has 54 links. That means on the web as a whole there are seven fewer links on mobile pages than desktop pages, meaning a lot of link equity is being lost.

So do a study on your own website. Make sure you have mobile link parity between your desktop and your mobile site so you're not losing that equity. 

12. Invest in long-form content

Number 12: need you to invest in long-form content. Now I am not saying that content length is a ranking factor. It is not. Short-form content can rank perfectly well. The reason I want you to invest in long-form content is because consistently, time and time again, when we study this, long-form content earns more links and shares.

It also generally tends to rank higher in Google search results. Nothing against short-form content. Love short-form content. But long-form content generally gives you more bang for your buck in terms of SEO ranking potential. 

13. Use more headers

When you're doing that long-form content, make sure you do number 13: use more headers. I'm talking about H2 and H3 tags.

Break up your content with good, keyword-rich header tags. Why? Well, we have research from A.J. Ghergich that shows that the more header tags you have, generally you rank for more featured snippets. Sites with 12-13, which seems like a lot of header tags, rank for the most featured snippets of anything that they looked at in their most recent study.

So make sure you're breaking up your content with header tags. It adds a little contextual relevance. It's a great way to add some ranking potential to your content. 

14. Leverage topic clusters

Number 14, leverage topic clusters. Don't just launch one piece of content. Make sure you write about multiple pieces of content around the same subject and link those together. When you do that and you link them intelligently, you can increase engagement because people are reading the different articles.

You can add the right contextual inner links. I have a great case study that I want to show you in the transcript below, where someone did this and produced amazing results. So look into topic clusters for 2021. 

15. Bring content out of tabs

Finally, bring your content out of tabs. If you have content that is in accordions or drop-downs or you have to click to reveal the content, study after study after study shows that content that's brought out of tabs and brought into the main body, so people don't have to click to see, generally performs better than content that's hidden in tabs.

Now to be clear, I don't believe that Google discriminates content in tabs. They seem to be able to index and rank it just fine. But I think people generally engage with content when it's out of tabs, and maybe some of those signals help those pages to rank a little better. 

Technical SEO

All right. Just a very few technical SEO tips. We're going fast.

16. Core Web Vitals

Number 16: this is the year to invest in Core Web Vitals. These are some of the page experience signals that Google is bringing to the forefront in 2021. It's going to be an actual ranking factor very soon. We're talking about cumulative shift layout, hard word to say. Generally, we're talking about site speed and delivering great page experience. Now some of these things are very technical, and Google has some tools, like Lighthouse, to try to help you to figure them out.

One tip I like to share, if you are on WordPress, I highly recommend using Cloudflare, in particular their APO for WordPress. It's a great way to speed up your WordPress website and help you score better for some of these Core Web Vitals. It's very low cost, it's easy to implement, and it's a great way to speed up your WordPress website.

17. Limit sitemaps to 10,000

Number 17: sitemaps. Sitemaps, you're allowed to have 50,000 URLs per sitemap. This is always a question in every SEO quiz. How many URLs per sitemap are you allowed? Instead, if you have a large site and you have indexing issues, tip number 17, limit your sitemaps to 10,000 URLs. You don't have to use all 50,000.

We have some evidence that using smaller sitemaps, compressing those into a limited URL set can actually improve your crawlability of those. It's kind of like Google might prioritize those in some way. The data seems to support it. You also get a little bit better data out of Google Search Console. You can see what's being indexed and what's not.

18. Leverage dynamic sitemaps

Also, leverage dynamic sitemaps. Our friend Oliver Mason shows — that I'll link to in the transcript below — that a dynamic sitemap is a sitemap that changes based upon what you want Google to crawl. So if you have a large corpus of URLs that you want Google to crawl, put the high priority ones in their own special sitemap.

Maybe you limit it to one thousand URLs. As Google crawls and discovers those, remove them and put in additional high priority URLs that you want Google to discover. Keep the sitemap small and tight, and let Google know that those are the ones that you want them to pay attention to. 

Link building

Let's quickly talk about link building tips for 2021, because everybody loves link building.

No, kidding. Everybody hates link building. Link building is so hard. There are some professionals and there are some great people in the industry who do love it, who are great at it. Personally, I'm not that great at link building, but I still am able to build a lot of links. 

19. Passive link acquisition

One way that I'm able to do that is number 19: passive link acquisition. What passive link acquisition means is creating content that passively earns links as people discover it in the SERPs.

It means I don't have to outreach to people. It means that when they find it, when journalists find it, when bloggers find it, they naturally want to link to it. You do that by creating the types of content that journalists and bloggers and web creators are looking for. These are generally data, guides, definitions, how to, such as this video. When you create that kind of content, it generally earns a lot of links as people find it. Passive link building is one of the most sustainable ways to earn links over time. 

20. Page-level link intersect

Number 20, page-level link intersect. When you do have to do outreach, you want to do outreach to the pages most likely to link to you. Now we've known for a long time one of the top SEO tips for link building is find websites that link to your competitors but not to you.

I like to make that a little more specific and find web pages that link to at least two of my competitors but not to me. That means that they are generally a resource page, if they're linking to multiple competitors but not to me, and more likely to link to me if I ask them. We have a great tool here at Moz, Link Explorer, that does page-level link intersect. I think it's the best tool for this specific task in the SEO industry, not because I'm biased, because I actually use it.

21. Be the last click

Tip number 21 for 2021, be the last click. What do I mean by that? I mean satisfy your users. Once you earn the first click, you want to get that first click that people click, but you also want to be the last click. That means they found what they are looking for. User satisfaction is ranking signal number one. Your goal with all of this is to satisfy the user, to give them what they search for.

That's the magic of SEO. They're searching for something, and you're delivering it to them at the exact moment they search for it. When you can be the last click, you're almost guaranteed to rise in rankings and get the traffic that you deserve. 

All right, those are 21 tips. That's your roadmap for 2021. Hope you enjoyed it. Please share this video and share your tips for 2021 in the comments below.

Thanks, everybody.

Video transcription by Speechpad.com

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