#beerlabelsinmotion

[beerlabelsinmotion]

Another fantastic opportunity to animate artwork by @keever_glass. This one was tricky bc of the walk cycle, which isn’t in my wheel house, but I love a challenge! • • #Beerlabelsinmotion #blim #yeti #snow #yetiattack (at Wayland, Massachusetts) https://www.instagram.com/p/CItgvjxlUxG/?igshid=1tib6zcxnlhsd

[hopstories]

Creatives in Craft Beer with Trevor Carmick of Beer Labels in Motion

I first came across Trevor through his blog, Beer Labels in Motion. Through a careful eye and years of practice, he has taken his love of beer and put his own spin on it. Here’s a short interview with him:

Who are you? What do you do?

I'm currently working at Harvard Kennedy School of Government as a Media Technician. My background is video production in a post-production position. When I'm not at my day job, I also own a video production company with a friend called Wow Signal Media. And of course when I'm not doing either of those two jobs, I'm probably animating some beer labels!

What draws you to craft beer?

My old answer to this question would have been that craft beer is so unique and stands to prove that beer can be much more than Bud Light. But now I'd say my answer is the beer community draws me to craft beer. Everyone is really friendly towards each other and I admire how breweries collaborate and help one another. The craft beer scene has become so wildly popular that I don't consider it a niche anymore.

How does craft beer inspire you?

Craft beer provides me the canvas to work with animating beer labels.

Why animate beer labels?

Why not animate beer labels? I love craft beer so it made sense to take the labels and animate them. So many craft beer labels are creative and unique. There’s a reason why many breweries and artists join forces; both are creative outlets and compliment each other. 

How do you approach a new label?

I start by looking at the overall action in the label. Is there a central figure to animate or is it mostly text based? Or maybe the label is something like Magic Hat #9, where it's all abstract design based. I also take time to think about where the animation loop point will be. Will it require an object to be moving through the frame or can it be moving while I place. 

What has been your most challenging project and how did you overcome the challenge?

Every project has its challenges but I think the most challenging project to-date has been Slumbrew's Porter Square Porter. The label for that beer mimics a piece of artwork outside the subway T station in Cambridge. The kites slowly rotate around and flip as the breeze rotates them around the pole. I knew that in order to accomplish replicating that movement on the label that I'd need to create the kite sculpture as a 3D object. I watched some Blender tutorials and taught myself (very crudely) how to design and then color a 3D object. I was very pleased with the final look. But I haven't touched anything 3D in Blender since then!

If you could work with one brewery, who would it be and why?

I've either already worked with some of my favorites or animated labels on my own time for them. If there's one brewery I'd love to be in contact with it’s Great Lakes Brewing Company in Ohio. They were my first craft beer experience back in college and they will always hold a special place in my heart.

What was the beer that started you down this craft beer rabbit hole?

Great Lakes Brewing Company’s Fitzgerald Porter. That beer is the definition of a perfect Porter in my mind. It was a stark contrast from the “Nasty Naddy" (Natural Light) that everyone drank at Ohio University.

What are you drinking right now?

Our local brewery Night Shift is killing it in the beer scene around here. Their rotating Morph IPA changes each two weeks and somehow gets better every variation. Plus, unlike some other local breweries, Night Shift excels at styles other than IPAs which helps keep things interesting. I’m not saying I don’t care for New England IPAs but the style is definitely becoming old here in the Boston area. 

What do you wish you were drinking right now?

A Heady Topper by The Alchemist. That beer never gets old for me.

Make sure you check out more of Trevor’s amazing work here:

instagram.com/beerlabelsinmotion

beerlabelsinmotion.com

twitter.com/beerlabelmotion

facebook.com/beerlabelsinmotion

[bhambeerbuzz]

Dudes, check this out! @beerlabelsinmotion has animated the can for @straighttoale's awesome IPA, #Monkeynaut. If you guys don't know about Beer Labels In Motion, you need to check them out! #CraftBeer #BeerPorn #CraftBeerLife #BrewedInAlabama #StraightToAle #BeerLabelsInMotion #IPA #AlabamaCraftBeer

[heatherelenore]

http://beerlabelsinmotion.tumblr.com

If beer labels really looked like this, then beer would be just like Harry Potter, and that would be perfect.

[beerlabelsinmotion]

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Hopnoxious is a Double IPA by @stillfirebrewing. I had a lot of fun working making the characters battle in this wild label. The beer released this past weekend as part of their April 2021 special releases. • • #Beerlabelsinmotion #blim #instabeer #brewstagram #craftbeer #beerlabel #beergeek #ilovebeer #aftereffects #stillfirebrewing #suwanee #georgia #doubleipa #hopnoxious https://www.instagram.com/p/COI7uGZJ2r9/?igshid=1kkunxtf7gq8f

[beerlabelsinmotion]

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What’s better than 1 label brought to life? How about 3! Three separate beers form a surfers paradise when lined up side by side. This might be my largest label ever animated. Kudos to artist @sisc_daily for the beautiful illustration. • Beers pictured 🍺📸-> Three Amigos ❤️ Dusk Patrol ❤️ Universal Love • Not sponsored but according to Coronado Brewing’s post, you can pickup all three artist series 4-packs at any CBC location and receive the special edition art print from artist @sisc_daily #sdbeer #staycoastal • • #Beerlabelsinmotion #blim #instabeer #brewstagram #craftbeer #beerlabel #beergeek #ilovebeer #aftereffects #coronadobrewing #buglove https://www.instagram.com/p/CR9gogsnRiR/?utm_medium=tumblr

[beerlabelsinmotion]

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Buzz buzz! Follow the bees through the secret pathway to the juicy IPA Dat’Suma by @faubourgbeer • • #Beerlabelsinmotion #blim #instabeer #brewstagram #craftbeer #beerlabel #beergeek #ilovebeer #aftereffects #satsumas #louisianabeer https://www.instagram.com/p/CVjGolWpJXO/?utm_medium=tumblr

[beerlabelsinmotion]

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Fantasy Factory brewed by @karben4brewing features one of the wildest labels I’ve seen yet. Thanks to @daddy.porter for recommending this beer to animate (I finally got around to it!) • • 🍺💬Which beer would you like to see animated next? Leave a suggestion in the comments! • • #notsponsored #Beerlabelsinmotion #blim #instabeer #brewstagram #craftbeer #beerlabel #beergeek #ilovebeer #aftereffects #fantasyfactory #catsonunicorns #ipa https://www.instagram.com/p/CFQMF65JhrI/?igshid=1g54saqpcwgrb

[beerlabelsinmotion]

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I really dig this fresh new look for Harpoon IPA and how they highlight both the Boston brewery as well as the Vermont brewery on the packaging. It’s no easy task to rebrand a classic but I think they aced it with this one. 🍻 • • #Beerlabelsinmotion #blim #instabeer #brewstagram #craftbeer #beerlabel #beergeek #ilovebeer #aftereffects #harpoonbrewery #ipa (at Boston, Massachusetts) https://www.instagram.com/p/CBTPv4ZJeEh/?igshid=si6bgdzv36vk

[beerlabelsinmotion]

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Remember the @breweryommegang unicyclist? He’s riding into the Solera sunset soon! #tartgoldenale ☀️✨ • • • #Beerlabelsinmotion #blim #instabeer #brewstagram #craftbeer #beerlabel #beergeek #ilovebeer #aftereffects #ommegangbrewery #unicycle #solera https://www.instagram.com/p/B_DjJhFJ9d2/?igshid=sbglb8kujdtx

[beerlabelsinmotion]

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I’m starting to have those beach vibes....! Lime Lite by @propellerbeer • • • #Beerlabelsinmotion #blim #instabeer #brewstagram #craftbeer #beerlabel #beergeek #ilovebeer #beerporn #aftereffects #summervibes🌴 https://www.instagram.com/p/B_oCTuRpLaX/?igshid=10zbwtjovc45p

[beerlabelsinmotion]

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I’ve officially declared Henrietta my “Unofficial Beer of Quarantine”! @boneupbrewing in Everett MA was one of the first breweries to offer delivery during quarantine and quickly became our go-to brewery. Delicious beer, friendly service and fast delivery, what more could you ask for? (Maybe a vaccine…?) • • 🍺💬Which beer would you like to see animated next? Leave a suggestion in the comments and I’ll pick my favorite label to animate! • • #notsponsored #Beerlabelsinmotion #blim #instabeer #brewstagram #craftbeer #beerlabel #beergeek #ilovebeer #aftereffects #boneupbrewing #henrietta #hibiscus #farmhouse #skeleton (at Somerville, Massachusetts) https://www.instagram.com/p/CBga1JZlP4v/?igshid=1l7f9gt3muhsd

[beerlabelsinmotion]

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Hops go round ‘n round in a hazy double IPA by @wittorferbrauerei • • • #Beerlabelsinmotion #blim #instabeer #brewstagram #craftbeer #beerlabel #beergeek #ilovebeer #beerporn #aftereffects https://www.instagram.com/p/B9Ve5mlJL3P/?igshid=1111qqgj3z7h

[beerlabelsinmotion]

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“Tag! You’re It!” is a fresh new IPA by @bigsprucebrew in Canada. The #oceantrackingnetwork team helps track the North Atlantic Right Whales and 50 cents from every can goes directly towards the protection of these endangered mammals. Tasty beer + helping a good cause = WIN! • • • #Beerlabelsinmotion #blim #instabeer #brewstagram #craftbeer #beerlabel #beergeek #ilovebeer #beerporn #aftereffects #bigsprucebrew #oceantrackingnetwork #rightwhale #tagyoureit #organicipa https://www.instagram.com/p/CAf2O1oJrnT/?igshid=zl0lq0ir18i5

[beerlabelsinmotion]

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Let the peaches flow! Apripêche by @breweryommegangin is a tart wheat ale with peaches and apricots 🍑🍻 • • • #Beerlabelsinmotion #blim #instabeer #brewstagram #craftbeer #beerlabel #beergeek #ilovebeer #beerporn #aftereffects #ommegang #tart (at Somerville, Massachusetts) https://www.instagram.com/p/B_VoFtvpyD-/?igshid=17dgmumjbncjf

[beerlabelsinmotion]

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📞Hi operator, can you please connect me to a tasty beer or two this Friday? 🍻Switchboard Operator is a fresh new collab by @trilliumbrewing and @firestonewalker launching today. • • • #Beerlabelsinmotion #blim #instabeer #brewstagram #craftbeer #beerlabel #beergeek #ilovebeer #beerporn #aftereffects #collaborationbeer #firestonewalker #trillium #switchboardoperator https://www.instagram.com/p/B7JQnEMJAc9/?igshid=cocw5nkxz6x5