#beauty market challenges India

[marketxcel]

India’s beauty sector: The steep contest of the brands

[solarpunkbusiness]

Italian company converts discarded fishing nets into chairs, car mats and Prada bags

Since 2009, Giulio Bonazzi, the son of a small textile producer in northern Italy, has been working on a solution: an efficient recycling process for nylon. As CEO and chairman of a company called Aquafil, Bonazzi is turning the fibers from fishing nets – and old carpets – into new threads for car mats, Adidas bikinis, environmentally friendly carpets and Prada bags.

For Bonazzi, shifting to recycled nylon was a question of survival for the family business. His parents founded a textile company in 1959 in a garage in Verona, Italy. Fifteen years later, they started Aquafil to produce nylon for making raincoats, an enterprise that led to factories on three continents. But before the turn of the century, cheap products from Asia flooded the market and destroyed Europe’s textile production. When Bonazzi had finished his business studies and prepared to take over the family company, he wondered how he could produce nylon, which is usually produced from petrochemicals, in a way that was both successful and ecologically sustainable.

The question led him on an intellectual journey as he read influential books by activists such as world-renowned marine biologist Sylvia Earle and got to know Michael Braungart, who helped develop the Cradle-to-Cradle ethos of a circular economy. But the challenges of applying these ideologies to his family business were steep. Although fishing nets have become a mainstay of environmental fashion ads—and giants like Dupont and BASF have made breakthroughs in recycling nylon—no one had been able to scale up these efforts.

For ten years, Bonazzi tinkered with ideas for a proprietary recycling process. “It’s incredibly difficult because these products are not made to be recycled,” Bonazzi says. One complication is the variety of materials used in older carpets. “They are made to be beautiful, to last, to be useful. We vastly underestimated the difficulty when we started.”

Soon it became clear to Bonazzi that he needed to change the entire production process. He found a way to disintegrate old fibers with heat and pull new strings from the discarded fishing nets and carpets. In 2022, his company Aquafil produced more than 45,000 tons of Econyl, which is 100% recycled nylon, from discarded waste.

More than half of Aquafil’s recyclate is from used goods. According to the company, the recycling saves 90 percent of the CO2 emissions compared to the production of conventional nylon. That amounts to saving 57,100 tons of CO2 equivalents for every 10,000 tons of Econyl produced.

Bonazzi collects fishing nets from all over the world, including Norway and Chile—which have the world’s largest salmon productions—in addition to the Mediterranean, Turkey, India, Japan, Thailand, the Philippines, Pakistan, and New Zealand. He counts the government leadership of Seychelles as his most recent client; the island has prohibited ships from throwing away their fishing nets, creating the demand for a reliable recycler. With nearly 3,000 employees, Aquafil operates almost 40 collection and production sites in a dozen countries, including four collection sites for old carpets in the U.S., located in California and Arizona.

[tixam23]

Aarav and Aaliya's eyes met for the first time in a crowded market, where he sold vibrant marigold garlands and she browsed for spices. Despite their different faiths, their shared love for art brought them together during a community mural project. Aaliya's intricate henna designs complemented Aarav's bold strokes of color, creating a masterpiece that turned heads. Their late-night chai conversations under the moonlight became the highlight of their days. Every Eid, Aarav fasted with Aaliya, while she joined him for Diwali puja, lighting diyas together. Their families were hesitant at first, but their love softened even the hardest hearts. Aaliya taught Aarav the beauty of Urdu poetry, while he introduced her to the charm of Sanskrit shlokas. They found strength in their shared dreams of opening an art gallery showcasing India’s unity in diversity. When challenges arose, they leaned on the foundation of respect and understanding they had built. Together, Aarav and Aaliya painted their love story on the canvas of life, one brushstroke at a time.

[rajasthan-political-leader]

The Story of a Prosperous Rajasthan: Col Rajyavardhan Rathore’s Vision

Rajasthan, the land of majestic palaces, golden deserts, and vibrant culture, is scripting a new chapter in its history — a story of prosperity and growth. With strong leadership and a vision for the future, Col Rajyavardhan Rathore has been at the forefront of this transformation. His dedication to development, innovation, and inclusivity has laid the foundation for a thriving and self-reliant Rajasthan.

A Legacy of Resilience and Valor

Rajasthan’s journey toward prosperity is rooted in its rich history of courage and resilience. From the valor of Maharana Pratap to the sacrifices of its brave soldiers, the state has always stood tall in the face of challenges. Today, the same indomitable spirit is driving its march toward progress.

The Foundation of Prosperity

Cultural Wealth: Rajasthan’s heritage is not just a source of pride but also a driver of tourism and global recognition.

Natural Resources: With its vast solar potential and mineral reserves, Rajasthan is poised to become a leader in renewable energy and industry.

Col Rajyavardhan Rathore: A Leader Shaping Rajasthan’s Future

Col Rathore’s leadership embodies a unique blend of vision, strategy, and commitment. As an Olympian and Member of Parliament, he understands the importance of discipline and teamwork in achieving goals. His initiatives reflect a comprehensive approach to development, ensuring that every citizen benefits from the state’s growth.

Key Pillars of a Prosperous Rajasthan

1. Infrastructure Development

Rajasthan’s transformation begins with its backbone: infrastructure.

Roadways and Highways: Improved connectivity has opened up opportunities for trade and tourism.

Smart Cities: Urban areas like Jaipur, Udaipur, and Jodhpur are becoming hubs of modern living and economic activity.

Rural Development: Focus on electrification, water supply, and healthcare has improved the quality of life in villages.

2. Economic Empowerment

Col Rathore’s efforts have been instrumental in boosting Rajasthan’s economy.

MSME Growth: Policies aimed at empowering small and medium enterprises have created jobs and strengthened local industries.

Investment Attraction: Events like the Rising Rajasthan Global Investment Summit have brought in significant investments from global players.

3. Renewable Energy Revolution

Solar Power: With projects like the Bhadla Solar Park, Rajasthan is leading India’s renewable energy drive.

Green Jobs: Renewable energy projects are creating employment while ensuring sustainable growth.

4. Tourism as an Economic Driver

Rajasthan’s rich cultural heritage and natural beauty have been harnessed to boost tourism.

Eco-Tourism and Desert Safaris: Promoting sustainable tourism in regions like Jaisalmer and Ranthambore.

Infrastructure for Visitors: Improved facilities have enhanced the state’s global appeal.

5. Education and Skill Development

Quality Education: Initiatives to establish schools and colleges ensure access to quality education.

Skill Training: Programs to equip the youth with skills for emerging industries like IT, manufacturing, and tourism.

A Vision for Inclusive Growth

Col Rathore’s vision of prosperity is inclusive, ensuring that no region or community is left behind.

Women Empowerment: Schemes to provide education, healthcare, and financial independence to women.

Support for Farmers: Modern irrigation techniques, subsidies, and market access are transforming agriculture in the state.

Focus on Tribal and Rural Communities: Targeted programs are uplifting marginalized groups.

Challenges on the Path to Prosperity

Rajasthan’s transformation is not without challenges, including water scarcity, climate change, and rural poverty. However, proactive leadership and innovative solutions have ensured steady progress:

Water Management: Projects like the Eastern Rajasthan Canal Project aim to address water shortages.

Sustainability Initiatives: Emphasis on green energy and eco-friendly policies mitigates environmental concerns.

A Prosperous Future Awaits

The story of Rajasthan’s prosperity is one of courage, vision, and relentless effort. Under the leadership of Col Rajyavardhan Rathore, the state is embracing modernity while staying rooted in its heritage. With continued focus on infrastructure, education, and sustainable development, Rajasthan is not just a symbol of bravery but also a beacon of progress in India.

[shadowfaxnews]

Festive Rush Sparks Speed War: Quick Commerce & E-commerce Battle For Fastest Deliveries

SUMMARY

Same-day and next-day deliveries have grown 4–5X during peak periods, now accounting for 12–15% of total ecommerce deliveries, which is a big leap from almost zero just 18 months ago

While fast delivery services are in high demand, they come with operational challenges. One of the biggest hurdles is optimising inventory placement

As the industry stands at the precipice of super-fast deliveries, building an efficient supply chain will be the most critical element for the long-term sustainability of India’s quick delivery realm

This festive season will be all about the need for speed, as ecommerce majors have now entered the paradigm of swift deliveries (same day or next day), pivoting from their earlier timeline of 4–5 days.

Making the game of deliveries insanely difficult to play will be quick-commerce players that are expected to capture the majority of the customer base seeking instant gratification. All in all, ecommerce platforms will be seen upping the ante in staying ahead of the delivery curve and ensuring that no shopper is left craving amid the festive rush.

However, this shift in ecommerce behavior has been in the making for some time, and the trigger has been the maturity of the Indian quick delivery ecosystem, which currently drives 40% of online grocery sales.

Over the past year, ecommerce marketplaces have made significant strides in enhancing delivery speed, introducing same-day and next-day services to cater to customer demands. A vibrant example is Flipkart, which, at the start of the year, announced that it would offer same-day delivery across multiple product categories at no additional cost.

With the market at stake, Amazon followed suit, while beauty platform Nykaa and fashion site Myntra began testing same-day delivery options. Witnessing this, many D2C brands are also adapting to remain competitive.

While they may not match online marketplaces in order volume, they’re eager to offer quicker delivery options to stay competitive. A case in point is GenZ-focused fashion startup NEWME, which recently launched 90-minute delivery for its products in select Delhi NCR areas.

“Speaking with Inc42, logistics experts said that the demand for fast delivery has surged dramatically compared to last year’s festive sales. Same-day and next-day deliveries have grown 4–5X during peak periods of festive sales, now accounting for 12–15% of total ecommerce deliveries, which is a big leap from almost zero just 18 months ago.”

This surge comes as ecommerce firms like Amazon, Flipkart, and Meesho are expected to register a 20% year-on-year rise in gross merchandise value, generating sales in the range of INR 1 Lakh Cr to 1.2 Lakh Cr this festive season, according to Redseer Strategy Consultants. Quick commerce is anticipated to contribute around 8% to this overall growth.

Festive Rush Paves The Way For 5X Surge In Same-Day Delivery

Speaking with Inc42, COO of Ecom Express, Vishwachetan Nadamani, said that during the festive season, the speed of deliveries naturally improves due to increased demand, with line-haul trucks operating more frequently. However, the surge in fast delivery requests is more pronounced this year.

Therefore, the executive added that the company has rolled out same-day delivery and next-day deliveries in India’s top 10 metro cities, with the infrastructure fully established to support these services.

Meanwhile, Shadowfax’s cofounder and chief business officer, Praharsh Chandra, said that the company is well prepared to tackle the same or next-day delivery rush.

“We started focussing on fast delivery with both brands and marketplaces about a year and a half ago. Back then, the industry had 0% same-day delivery, but now 10–14% of all intra-city orders are delivered the same day,” Chandra said.”

Chandra noted that this trend is gaining momentum as we are nearing the peak sales season. “In fact, our same-day delivery channel saw five times growth in just one day, on the second day of the sales. We experienced some very high peaks,” he said.

Chandra sees a clear shift in consumer behaviour here, with more and more customers now wanting instant gratification. “Even for nearby zones, like orders from Bangalore to Mysore, which used to take two days, people now expect next-day deliveries,” he said.

The sentiment is being echoed across the industry. For instance, Zippee’s founder & CEO, Madhav Kasturia, sees registering 6–8X growth as all its partner brands continue to scale during the festive season.

Fast Delivery Fever Grips All Categories

Fast delivery demand has risen across categories this festive season. Electronics, beauty and personal care, fashion, and home goods have seen strong interest, with mobile phones being the most popular choice. Interestingly, on the first day of sales, Shadowfax delivered 15,000 iPhones.

However, the demand landscape is not solely dominated by electronics. Categories such as beauty and personal care, fashion, and home goods are also seeing high demand, with brands like Decathlon experiencing increased sales of sports goods, showing that consumers are diversifying their purchases.

“There’s demand in various categories. However, it’s crucial to focus on where the concentration of that demand is and whether brands have optimised their supply chains with warehouses in these top metros,” the Ecom Express COO said.”

So far, demand for fast delivery is highest in metro cities like Bangalore, Mumbai, and Delhi. However, this trend is not limited to urban areas. Brands are now stocking inventory in Tier II and Tier III cities like Patna, Jaipur, and Guwahati to offer faster delivery options in these regions as well.

Navigating The Complexities Of Fast Delivery

While fast delivery services are in high demand, they come with operational challenges. One of the biggest hurdles is optimising inventory placement. Quick deliveries not only require faster transportation but also strategic positioning of inventory closer to customers.

This requires maintaining fewer pin codes per dark store, which complicates logistics, Zippee’s Kasturia said, adding that the logistics startup was addressing it by establishing localised inventory hubs, enabling quicker access and more streamlined delivery routes.

Additionally, the rising demand for same-day deliveries translates to an increased need for delivery riders, resulting in escalating costs month after month. During peak seasons, the volume can increase by 4–5X, necessitating supplementary capacity through hyperlocal delivery fleets.

“Historically, logistics have a rigid model where shipments from multiple clients are picked up, sent to a central sortation centre, and then dispatched to last-mile hubs. That entire process used to take around 16 hours. But for same-day delivery, we can’t afford that kind of delay. So, we have restructured the supply chain to bypass certain nodes when possible. This is both a technology and operational shift,” Shadowfax’s Chandra said.

While same and next-day deliveries typically carry a premium — around 25% higher than express delivery — logistics startups are actively working to optimise operational costs. By increasing order volumes and refining their processes, many have reduced the cost difference to approximately 5–10% compared to regular delivery.

Now, as the industry stands at the precipice of super-fast deliveries, building an efficient supply chain will be the most critical element for the long-term sustainability of India’s quick delivery realm. Visit Website For More Details: https://www.shadowfax.in/

[careermantradotorg]

A Comprehensive Guide to ISB Hyderabad: India's Premier B-School

The Indian School of Business (ISB) Hyderabad is one of the most prestigious business schools in India, recognized globally for its world-class curriculum, distinguished faculty, and vibrant campus life. Nestled in the financial capital of Telangana, ISB Hyderabad offers aspiring business leaders the opportunity to receive top-tier education in management and leadership. In this blog, we will dive deep into what makes ISB Hyderabad a leading destination for MBA aspirants across the world.

Why Choose ISB Hyderabad?

When it comes to selecting a business school, ISB Hyderabad stands out for its commitment to excellence in management education. Here's why it's a preferred choice for students:

1. Global Recognition and Rankings

ISB Hyderabad consistently ranks among the top business schools in India and globally. It has been featured in prestigious rankings like the Financial Times Global MBA Ranking, solidifying its position as a premier B-school. The institution’s focus on innovation, research, and practical learning makes it a unique place for grooming future business leaders.

2. World-Class Faculty

One of the distinguishing features of ISB Hyderabad is its faculty, which comprises leading scholars and practitioners from around the world. Professors at ISB bring a mix of academic rigor and real-world business experience, offering students insights into the latest trends and challenges in global business.

3. International Collaborations

ISB Hyderabad has strategic collaborations with top international B-schools such as Kellogg School of Management, Wharton, and London Business School. These partnerships allow students to benefit from a global perspective, access to exchange programs, and collaborative research opportunities, enhancing the overall learning experience.

4. Diverse Student Community

The student body at ISB Hyderabad is a mix of professionals from various industries, backgrounds, and countries, fostering an enriching peer-learning environment. This diversity enhances discussions in the classroom and allows students to gain insights from a wide range of perspectives, preparing them to lead in a globalized business world.

Programs Offered at ISB Hyderabad

ISB Hyderabad offers a variety of programs that cater to the needs of professionals at different stages of their careers:

1. Post Graduate Programme in Management (PGP)

The flagship Post Graduate Programme in Management (PGP) at ISB Hyderabad is a one-year intensive MBA program designed for professionals looking to fast-track their careers. The program covers all key aspects of management, including leadership, strategy, marketing, finance, and operations. The curriculum is regularly updated to keep pace with the changing business environment, ensuring that graduates are equipped with the latest skills.

2. Post Graduate Programme in Management for Senior Executives (PGPMAX)

The PGPMAX is a unique offering for experienced professionals and senior executives. This part-time executive MBA program is designed for those who want to continue working while enhancing their leadership skills and knowledge.

3. Fellow Programme in Management (FPM)

For those interested in pursuing a career in academia or advanced research, the Fellow Programme in Management (FPM) provides rigorous academic training. It is ISB’s equivalent to a Ph.D. and is recognized as one of the top doctoral programs in the country.

4. Executive Education Programs

ISB Hyderabad also offers a range of Executive Education Programs designed for working professionals who want to acquire new skills or upskill themselves in specific areas of business. These short-term courses help professionals stay ahead of the curve by learning from global experts.

ISB Hyderabad Campus and Facilities

The ISB Hyderabad campus is a perfect blend of modern infrastructure and natural beauty. Spread across 260 acres, the campus provides state-of-the-art facilities for students, including:

Library: The LRC (Learning Resource Center) has a vast collection of books, journals, and digital resources that support learning and research.

Student Housing: ISB offers on-campus accommodation that promotes a community environment, helping students build relationships with peers and faculty.

Sports Facilities: From tennis courts to a modern gymnasium, ISB Hyderabad offers a range of sports and fitness facilities to help students maintain a healthy work-life balance.

Placements and Career Opportunities

ISB Hyderabad has a robust placement process, with companies from around the world recruiting its graduates. The Placement Office at ISB helps students connect with top recruiters in various industries, such as consulting, finance, technology, and FMCG.

Some of the top companies that recruit from ISB Hyderabad include:

McKinsey & Company

Boston Consulting Group (BCG)

Amazon

Google

Goldman Sachs

Graduates from ISB Hyderabad often go on to hold leadership positions in their respective fields, with many choosing to pursue entrepreneurial ventures.

Alumni Network

The ISB Hyderabad alumni network is vast and spread across industries and geographies. With over 12,000 alumni, this global network provides students and graduates with invaluable networking opportunities, mentorship, and support in their professional journeys. Alumni frequently participate in on-campus events, share their experiences, and help current students with career guidance.

Admission Process

The admission process at ISB Hyderabad is highly competitive. Applicants are evaluated on various criteria, including academic background, work experience, GMAT/GRE scores, and personal essays. Strong leadership potential and a desire to make an impact are critical aspects that ISB looks for in its candidates.

Key Admission Requirements:

Bachelor’s degree or equivalent

Valid GMAT or GRE score

Minimum 2 years of full-time work experience

Leadership potential and strong interpersonal skills

Conclusion

ISB Hyderabad is a dream destination for many aspiring business leaders. With its exceptional faculty, diverse student body, and strong industry connections, it offers students a unique platform to develop their skills, network with industry leaders, and achieve their career goals. Whether you are a fresh graduate or a seasoned professional, ISB Hyderabad has something to offer everyone who seeks to make an impact in the world of business.

If you're considering pursuing a world-class management education in India, ISB Hyderabad should definitely be at the top of your list.

[eatmangoesnekkid]

When our world meets a highly-melaninated woman who lives well - rested, at ease, in flow states, and cared for, it can feel uncomfortable and confronting to the ancestral psyche of other melaninated women and men. We get to be who we desire to be but we do have to discover the technology of our mind that allows us to rebirth ourselves anew. I started to sense a long time ago how this system had done a number on our hearts for us to be envious, jealous of, or insecure about seeing the love, beauty, and freedom our soul longs for.  I noticed how quick we would celebrate celebrities and ignore everyday people doing marvelous things. My self-initiation was to draw closer to women who were free- who lived beautiful lives that felt truthful to me, those who were carefree, well-traveled, attractive, and loved. I challenged myself to transition out of default jealous states I had inherited, and started to receive these women more--to genuinely smile at them, be happy for their lives, and not dismiss them by trying to find things about them I didn't like. I permitted myself to breathe in their energy of love whenever I encountered it, whether it was a woman who traveled solo in her luxurious life who came into the organic market I worked or the couple holding hands, being playful, and couldn't seemingly get enough of one another walking down the street next to me.  I saw, felt, sensed, smelled, listened for, and tapped into greater love by allowing myself to feel other people's loveliness during times where I couldn't detect my own. Our capacity to be in alignment with the frequency of love increases when we can learn to be genuinely happy and celebratory of others, especially everyday people who look like us or remind us of ourselves in some way. We are so deeply connected as people that we can receive and honor the blessings of one another and it will help us to magnetically remember who we really are in mind, body, and soul. It is a deeply self-loving act to give ourselves the gift of receiving the love or divine energy of another and not oppress ourselves by comparing ourselves or feeling less than as conditioned. The purpose of being alive is to know ourselves as Orishas again-as Divine Beings in human form. Our heart has to be open and light as feather in order to do so.

India Ame’ye, Author

[trending-makeupcourses]

Nisha Lamba: A Story of Perseverance and Success

Prominent hair extension specialist Nisha Lamba is known for her creative methods and love of hair design. She makes natural-looking extensions that boost volume, length, and overall beauty, drawing on her training in cosmetology. She stands out for her meticulous attention to detail and commitment to client happiness. This blog discusses Nisha Lamba biography, covering her hardships, triumphs, and other details.

Who is Nisha Lamba?

Nisha Lamba is renowned for her creative yet professional approach to hair extensions, which she uses to completely change the appearance of her clients. The fact that Nisha Lamba age was very young when she began her path with a passion for beauty and is now regarded as a leading authority on hair extensions is evidence of her ability, hard work, and steadfast commitment to her profession.

Entry into the Hair industry

To provide excellent outcomes that surpassed her clients' expectations, Nisha Lamba had to demonstrate her abilities via her work, always improving her art in the Nisha Lamba Salon. She also needed to devote time and energy to self-promotion, making the most of networking events and social media to exhibit her abilities and draw in a devoted fan base.

To be competitive and provide her clients at the Nisha Lamba Salon with state-of-the-art services, Lamba had to keep up with the most recent trends and techniques in the hair industry.

Lamba's Rise to Fame

Lamba's success can be ascribed to her effective networking abilities and strategic marketing initiatives. She has been able to increase her reach and draw in high-profile clientele by skilfully marketing her services and establishing connections with important figures in the business. Not only has her prominence increased as a specialist in hair extensions, but it has also allowed her to open the Nisha Lamba Salon.

Overcoming Challenges and Struggles

Nisha Lamba biography in the cutthroat hair extension industry is proof of the strength of resiliency, drive, and enthusiasm in conquering challenges and realizing goals. Aspiring professionals in the beauty industry should draw inspiration from her experience to persevere through difficulties and never lose sight of their objectives.

Continuation of Nisha Lamba Mission

Nisha Lamba's proteges and mentees must maintain the same dedication to quality, ethics, and client happiness to guarantee the continuation of her purpose and principles. Nisha can leave a lasting legacy by imparting her knowledge and skills to the upcoming generation of hair extension specialists.

Moreover, Nisha's influence can reach a larger audience and encourage even more people to pursue a career in the hair extension sector by recording her techniques and disseminating them to the general public through workshops, seminars, and online resources.

Philanthropic Ventures of Nisha Lamba

Nisha Lamba is dedicated to humanitarian causes; she gives her time and money to programs that promote mental health awareness and women's empowerment. Nisha Lamba is an excellent example of how beauty professionals can have a beneficial influence outside of their field by using their platform to raise voices and encourage change.

Nisha provides a motivating example for people in the beauty industry on how to use their influence for significant and long-lasting change by combining advocacy, social engagement, and charity holistically.

Top 5 Hair Extension Academies of India

The Nisha Lamba biography has been covered thus far. After reading her heartwarming tale, you must be motivated to consider pursuing a career in her field. These are a few of the most renowned hair extension academies in India.

1.Meribindiya International Academy

2.Zorains Studio

3.Renuka Krishna Academy

4.Nail Mantra

5.Bharti Taneja Institute

Conclusion

Nisha Lamba biography is a prime example of the beauty industry's ability to succeed through persistence and creativity, demonstrating how a strong work ethic and a focus on client happiness can lead to extraordinary success. Her impact goes beyond her career accomplishments because she actively supports social causes and serves as an inspiration to upcoming generations of beauty experts.

[priyanka-branding]

Embracing Diversity: Nina Davuluri against the backdrop of Fair & Lovely

I remember this vividly: in 2013, Nina Davuluri, an American woman of Indian descent, made headlines and history as she was crowned Miss America. Her victory was a moment of pride and celebration for many, especially those who saw in her win a broader acceptance of diverse beauty standards in America. However, the reaction to her crowning was not universally positive. Davuluri faced a barrage of racist backlash on social media, with some calling her un-American, and others linking her to terrorism. This stark response highlighted a deep-seated issue with race and beauty standards prevalent not only in America but also in other parts of the world, including India.

All I could feel was joy that a dark-skinned woman, of the same shade as me, was able to take such a prominent stage.

Parallel to this scenario in the United States is the ongoing controversy surrounding Fair & Lovely, a skin-lightening cream widely popular in India and other South Asian countries. Marketed by Hindustan Unilever, Fair & Lovely has been criticized for promoting fairness as a preferred aesthetic, implying that lighter skin is somehow better than darker skin tones. This message resonates with deep historical and cultural biases that associate skin color with status, beauty, and personal success. Many commentators even said that Nina Davuluri would not have been able to win the parallel Miss India competition because she was "too dark."

The Cultural Impact of Fair & Lovely

For decades, Fair & Lovely has dominated the skin-lightening market by promoting the idea that fairness leads to success and love. The brand's advertisements traditionally showcased transformational stories where a darker-skinned woman applies the cream and subsequently achieves her dreams—be it career success, marriage, or social approval. This narrative taps into the societal pressures and prejudices that exist around colorism—a form of discrimination based on skin color that is not just prevalent in India but globally.

The brand's influence is so pervasive that it has shaped beauty standards across generations, often marginalizing those who do not fit the 'fair skin ideal.' The impact of such branding is profound, affecting women's self-esteem and social dynamics. However, the narrative around beauty and fairness is changing, driven by social campaigns and changing consumer awareness about the implications of such products.

Changing Tides: Response and Responsibility

The backlash against Nina Davuluri in America and the criticisms of Fair & Lovely in India highlight a global need to reevaluate beauty standards. These events urge brands and societies to reflect on the messages they endorse and the values they propagate. In response to growing criticism, Fair & Lovely announced in 2020 that it would rebrand to "Glow & Lovely" and changed its advertising approach to emphasize skin health over fairness. This decision marks a significant shift in how beauty products are marketed, reflecting a more inclusive and diverse understanding of beauty.

Moreover, the response to Davuluri's crowning and her handling of the criticism also illustrates the resilience and grace with which individuals can confront entrenched stereotypes and advocate for a more inclusive vision of beauty. As the first Miss America of Indian descent, Davuluri used her platform to speak out against racism and promote diversity and cultural understanding, embodying the change she hopes to see in society.

Looking Forward: A Call for Inclusivity

The discussions around Fair & Lovely and Nina Davuluri serve as a reminder of the power of representation and the importance of inclusive beauty standards. They challenge individuals and corporations alike to think critically about the messages they support and the impact these messages have on individual identity and societal values.

As consumers become more conscious and vocal, brands must listen and adapt, not just for the sake of profitability but to foster a more equitable society. It's time for all stakeholders—corporations, consumers, and communities—to embrace a broader, more inclusive definition of beauty that celebrates diversity and empowers all individuals, regardless of the color of their skin.

[clearholidaysindia]

Nestled in the breathtaking landscapes of Uttarakhand, India, the Sunderdhunga Trek promises adventurers an unforgettable journey through pristine wilderness and majestic mountain vistas. Situated near the town of Bageshwar, this trek is renowned for its challenging yet rewarding trails that lead to the picturesque Sunderdhunga Valley. As you embark on this expedition, you'll traverse through dense forests teeming with diverse flora and fauna, cross gushing streams, and eventually be greeted by the awe-inspiring sight of glaciers and towering peaks. Sunderdhunga Trek is a haven for nature enthusiasts and trekking aficionados seeking to immerse themselves in the untouched beauty of the Himalayas.

Offbeat places near Sunderdhunga Trek offer a glimpse into the cultural and natural diversity of Uttarakhand. Just a short distance away, explore the tranquil village of Bageshwar, where ancient temples and local markets brimming with traditional crafts await. Take a leisurely stroll along the banks of the Saryu River or visit nearby waterfalls that cascade down from the surrounding hills. For those seeking spiritual solace, the region around Sunderdhunga Trek boasts serene ashrams and meditation centers nestled amidst pristine landscapes.

Discovering places to visit near Sunderdhunga Trek allows travelers to unravel the hidden gems that define the essence of Uttarakhand beyond the trekking trails. Engage in birdwatching amidst the lush forests, or delve into the local culture by attending traditional folk performances in nearby villages. Whether you're drawn to adventure, spirituality, or simply the allure of unspoiled nature, the surroundings of Sunderdhunga Trek offer a myriad of experiences waiting to be explored. Plan your expedition to this remarkable destination and embark on an unforgettable journey amidst the breathtaking landscapes of incredible India.

[campuscompass]

Benefits of Pursuing BA (Hons) Economics and Data Science

Imagine a degree that combines the analytical proficiency of BA (Hons) Economics with cutting-edge Data Science techniques. A truly remarkable program that equips you with a skill set in high demand across various industries.

As a student in this program, of BA (Hons) Economics and Data Science you will understand economic models and principles. At the same time developed advanced data analysis skills. This powerful combination allows you to approach challenges from a unique perspective. It allows the students to blend economic theory with practical data science techniques. 

One of the standout features of BA (Hons) Economics and Data Science is the ability to tackle complex problems from different angles. Economics students examine the details of statistics and regression analysis. On the other hand, Data Science helps refine the accuracy of your findings through innovative algorithms. This holistic approach empowers you to solve even the most difficult issues with an open mind.  

 A Brief Introduction to BA Economics Degree 

Pursuing a BA in Economics is like acquiring a key that can open doors to a world of endless possibilities! As an Economics student, you will master the art of analytical thinking and quantitative reasoning. It is like learning a secret language that allows you to read the complexities of the economic world. With these powerful skills in your store, you will be able to tackle even the most difficult problems with ease. So, what are you waiting for? Dive into the world of Economics and let your potential soar!  

BA Economics job opportunities 

Imagine yourself as a time traveler, discovering the fascinating world of economic theory and its real-world implications. From predicting market trends to shaping policy decisions, you will gain a deep understanding of how the economy works. The beauty of a BA in Economics lies in its versatility.  

Here are the three best BA Economics job opportunities:   

One of the best BA Economics job opportunities for graduates is that of Economic Analysts. They analyse economic data to assist businesses and government agencies in decision-making.  

Another BA Economics job opportunities for graduates is that of Financial Consultant. They provide expert advice to individuals and companies on investments, insurance, and financial planning.   

Market Researchers, who conduct surveys and analyse data to understand consumer behaviour and market trends. 

You will not regret choosing BA (hons) Economic as your major subject. So go for it.   

Here is a brief introduction to the key points about the BA Economics scope: 

A BA in Economics provides students with a strong foundation in understanding market dynamics, economic theories, and principles. This knowledge is highly valuable and sought-after in various business and finance roles. 

Beyond the undergraduate degree, the BA Economics scope extends to further studies and specialisations. Graduates can pursue master's degrees in economics, finance, or business administration to deepen their expertise. 

One of the significant aspects of BA Economics' scope is the potential to contribute to economic development and planning. Graduates can work on projects and initiatives aimed at improving economic conditions at the local, national, or global level. 

Overall, BA Economics scope is quite broad, equipping students with analytical, quantitative, and problem-solving skills that are highly valued across diverse industries and sectors. The degree opens a wide range of career opportunities for graduates. 

Why Shoolini University is the Best Choice for BA Economics in India 

If you are looking to dive into the fascinating world of economics and reveal a world of career possibilities, Shoolini University is the perfect place to start your journey. As the No.1 Private University in India according to prestigious rankings like Times Higher Education (THE) and Quacquarelli Symonds (QS), Shoolini offers an unparalleled education that will set you up for success. 

One of the biggest advantages of studying BA Economics at Shoolini is the university's strong focus on research and practical applications. And with over 250 international partnerships, you will have plenty of opportunities to gain global exposure and broaden your horizons. 

But it is not just about the academics – Shoolini also provides an incredible campus life. With state-of-the-art facilities, a vibrant student community, and plenty of extracurricular activities. At Shoolini you will have everything you need to thrive both inside and outside the classroom. 

So, if you are ready to dive into the exciting world with a successful future, look no further than Shoolini University. With its unbeatable combination of academic excellence, practical experience, and global opportunities, it is the perfect place to start your career in economics. 

Dive into the Exciting World with a BA Data Science Degree! 

Are you someone who loves to uncover hidden patterns, make sense of complex data, and use that knowledge to drive impactful decisions? Then a BA in Data Science might just be the perfect fit for you! With a BA in Data Science, you will develop a unique blend of analytical skills, technical expertise, and creative problem-solving skills. All these skills are in high demand across a wide range of sectors. By earning a BA in Data Science, you will position yourself as a high asset, with the ability to transform raw data into actionable insights that can drive innovation and success. 

 Discover the Intellectual Adventure at Chitrakoot School of Liberal Arts, Shoolini University 

Are you ready to dive into a world of boundless knowledge and limitless possibilities? Chitrakoot School of Liberal Arts at Shoolini University, is where the best BA Economics program in India awaits you. 

At Chitrakoot School of Liberal Arts, the traditional boundaries of academia melted away. It gives you the freedom to study diverse subjects, from the timeless classics of literature to the intricacies of human psychology. This interdisciplinary approach is like a key that opens the door to critical thinking. It allows you to make unexpected connections and apply your knowledge to real-world challenges. 

The Chitrakoot School of Liberal Arts program at Shoolini University is more than just a degree. It is a transformative journey that equips you with the essential skills for success in the 21st century. With Chitrakoot by your side, you will be empowered to cross the complexities of the modern world.  

[hempbags]

Embrace Sustainable Style: The Rise of Hemp Bags

In today's world, where sustainability and eco-conscious choices are becoming increasingly important, the fashion industry is undergoing a significant transformation. One of the most exciting developments in this arena is the rise of hemp bags. If you're not already familiar with the many benefits of hemp as a material, this blog post is here to enlighten you and hopefully inspire a shift towards more sustainable fashion choices.

What Makes Hemp Bags Special?

Hemp, derived from the cannabis sativa plant, is one of the oldest and most versatile crops known to humanity. Its fibers have been used for centuries to create everything from ropes to clothing. But why should you consider a hemp bag for your next purchase? Here are a few compelling reasons:

Sustainability: Hemp is an incredibly eco-friendly crop. It requires minimal water, grows quickly, and doesn't deplete the soil. Unlike cotton, which is notorious for its heavy water usage and pesticide needs, hemp grows without the need for harmful chemicals, making it a much more sustainable option.

Durability: Hemp fibers are known for their strength and durability. A hemp bag is not just a purchase for a season; it's an investment that can last for years. This durability also means that hemp products are less likely to end up in landfills, reducing waste.

Biodegradability: When the time eventually comes to part with your hemp bag, you can do so with a clear conscience. Hemp is a natural material that biodegrades, unlike synthetic fibers which can take hundreds of years to break down.

Versatility and Style: Hemp can be woven into various textures and dyed in a multitude of colors, making it a versatile material for fashion. Whether you're looking for a casual backpack for daily use or a stylish tote for the beach, there's a hemp bag to suit your needs.

The Ethical Choice

Choosing hemp bags is not just about environmental benefits; it's also about supporting ethical production practices. Many brands, including those produced in Nepal and designed in India, prioritize fair wages and safe working conditions for their workers. By purchasing these products, you're contributing to a more equitable and just global economy.

A Fashion Statement

Gone are the days when eco-friendly meant drab and boring. Today’s hemp bags are as stylish as they are sustainable. Designers are getting creative with hemp, offering everything from sleek, minimalist designs to vibrant, bohemian styles. Pair a hemp backpack with your favorite jeans and a tee for a casual look, or opt for a chic hemp clutch to complement your evening wear.

Making the Switch

If you're new to the world of hemp bags, start small. Try incorporating a hemp tote into your grocery runs or swap out your old gym bag for a sturdy hemp alternative. As you become more comfortable with this sustainable option, you may find yourself seeking out more hemp products, from clothing to home goods.

Conclusion

As we continue to face the challenges of climate change and environmental degradation, the choices we make as consumers matter more than ever. By opting for hemp bags, you're not just embracing a trend; you're making a statement about the kind of world you want to live in. So, next time you're in the market for a new bag, consider making a sustainable choice that supports both the planet and the people who make these beautiful products. Together, we can carry the future on our shoulders, one hemp bag at a time.

[princepr]

Customer Persona

Name: Prince Prince

Demographic Information:

Age: 23

From: India

Professional Background:

Nature: Entrepreneurial

Occupation: Aspiring Entrepreneur

Personal Background:

Hobbies:

Art and craft

Making handmade items

Biography:

Prince Prince is a 23-year-old from India with a strong entrepreneurial spirit. He is passionate about creating unique, handcrafted items and takes great pride in his artistic skills. His love for art and craft fuels his ambition to turn his hobby into a successful business. Prince enjoys experimenting with various materials and techniques to produce high-quality, handmade products that reflect his creativity and attention to detail.

Motivations:

Creative Expression: Prince values the ability to express himself creatively through his work.

Entrepreneurial Success: He is driven by the desire to build a business around his passion for handmade crafts.

Customer Satisfaction: Prince aims to delight his customers with unique and personalized handmade items.

Goals:

To establish a successful business selling handmade crafts.

To expand his skill set and explore new crafting techniques.

To build a loyal customer base that appreciates and values his work.

To leverage social media and online platforms to market his products and reach a wider audience.

Challenges:

Resource Management: Balancing the costs of materials and time with the pricing of his products to ensure profitability.

Market Competition: Standing out in a competitive market with numerous handmade product sellers.

Brand Building: Creating a strong brand identity that resonates with his target audience.

Scaling Operations: Managing increased demand while maintaining the quality and uniqueness of his products.

Preferences:

Shopping Habits: Prefers buying high-quality materials from trusted suppliers to ensure the best outcome for his crafts.

Media Consumption: Frequently uses social media platforms like Instagram and Pinterest to draw inspiration and market his products.

Technology Use: Utilizes online marketplaces and e-commerce platforms to sell his handmade items.

Ideal Customer Experience:

Personalized Service: Appreciates when businesses offer personalized interactions and custom orders.

High-Quality Products: Values quality over quantity and seeks products that reflect meticulous craftsmanship.

Community Engagement: Enjoys being part of a community of like-minded artisans and entrepreneurs for collaboration and support.

My motivational Quotes :

"Creating something with my own hands gives me a sense of fulfillment that no other activity can match."

"My goal is to turn my passion into a thriving business that brings joy to my customers and showcases the beauty of handmade crafts."

[pyoorofficial]

Exploring the Fusion of Middle Eastern Fashion and Pakistani Suit Designs in India - By PYOOR

Introduction:

In the dynamic world of fashion, the fusion of cultural influences creates attractive stories that go beyond borders. One such convincing fusion is the integration of Middle Eastern fashion elements into the timeless elegance of Pakistani suit designs, strongly dominating the Indian market. Welcome to the world of Pyoor elegance, where tradition meets innovation in the form of Pakistani salwar suit designs infused with Middle Eastern flair.

Rich Heritage and Tradition:

Pakistan's rich textile heritage blends seamlessly with Middle Eastern influences, creating a stunning array of Pakistani salwar suit designs that charm the senses. These designs indicate the complex craftsmanship and cultural fusion that define Pakistani clothing.

From fancy ornaments inspired by Persian patterns to flowing outlines recalling Arab dressmaking, Pakistani salwar suit designs showcase a melodious blend of traditions. Each outfit tells a story of cultural exchange and artistic expression, celebrating the shared heritage of Pakistan and the Middle East.

The allure of Pakistani suit designs lies in their flexibility and timelessness. Whether it's the classic shalwar kameez or the intricately embroidered bridal wear, each outfit tells a story of tradition and elegance that transcends boundaries.

Popularity in Indian Markets:

Pakistani apparel, and especially Pakistani suits, is becoming more and more fashionable in India. Indian shoppers are mesmerised by Pakistani clothing because of its distinct style, which provides a welcome diversion from popular trends. Pakistani suits get an exotic style that appeals to the crafty Indian fashion enthusiast when Middle Eastern components are incorporated, adding depth of finesse.

Fashion Fusion:

The fusion of Middle Eastern fashion and Pakistani suit designs has sparked a creative rebirth in the Indian fashion industry. Designers on both sides of the border collaborate to reimagine traditional motifs and silhouettes, resulting in innovative creations that capture the essence of Pyoor elegance.

From runway showcases to bridal couture, the influence of Middle Eastern fashion can be seen in the complex detailing, flowing fabrics, and opulent ornaments of Pakistani suits. This fusion not only celebrates cultural diversity but also offers a contemporary twist to traditional attire, appealing to modern sensibilities while honoring age-old traditions.

Challenges and Opportunities:

While the demand for Pakistani suit designs in India continues to grow, challenges such as logistical hurdles and regulatory restrictions continue. However, initiatives aimed at promoting cultural exchange and trade collaborations present opportunities for further expansion in the Indo-Pak fashion market.

Conclusion:

In the colourful tapestry of global fashion, the fusion of Middle Eastern influences with Pakistani suit designs creates a harmony of elegance and gracefulness. Through Pyoor elegance, tradition meets innovation, and cultures intertwine, weaving a narrative of clothing elegance that exceeds borders. As Indian consumers embrace this fusion of styles, they not only celebrate the beauty of Pakistani clothing but also pay homage to the rich heritage and cultural diversity that define the fashion landscape of the subcontinent.

[deepanshudm]

The Top 10 Skincare Brands Revolutionizing Beauty in India

Gone are the days when women used to keep it simple and minimal. Today, it is absolutely different from how it used to be in the past. Skincare and makeup have become an integral part of women’s lives in India today. It plays a significant role in the lives of Indian women. You will be surprised to know the level of growth the Indian skincare and cosmetic industry has experienced in the past few years. According to a study, the Indian Cosmetic Market was valued at USD 8.1 Billion in 2023, and this figure is expected to reach $20 billion by 2025. This clearly indicates that Indian women have developed a strong awareness about their looks in the past few years.

And why not?

Earlier, women used to stay at home. However, today that’s not how it is. Women are now thriving in their careers. According to research, more than 30% women are now working in different departments, government offices, and MNCs. Now it is essential for women to stay ahead, look confident and beautiful at all times.

But the question here is – Which brand should you choose from?

Yes, there are numerous skincare brands available out there. Selecting the right brand may seem challenging. The most important thing here is that you should always select the brand that suits your skin and does the magic without affecting your skin adversely. Yes, it’s a MUST!

If you think the same way, then read this post.

We have rounded up a list of the 10 best skincare brands that are revolutionizing the beauty industry in India.

Before we get to the list of the brands, let’s first understand the Indian cosmetic industry. Here we go…

The Indian Cosmetic Industry

The Indian cosmetic industry is one of the largest industries in the world. It stands at number 8 in the world, boasting a total estimated value of USD 8.1 Bn. The industry is experiencing significant growth at the moment. The best thing is that many Indian brands have emerged successful in the past few years.

Indian skincare brands have expanded their product offerings in a remarkable way. They are gaining popularity for their focus on trending makeup, clean and organic beauty skincare, inclusiveness of Indian skin, and affordability. They are making a strong impact in the industry, even among well-established brands. The best thing about Indian brands is that they use a holistic approach, honouring ancient wisdom and values to provide customers with highly effective skincare products. Some Indian brands are embracing the wisdom of Ayurveda, while others combine the power of nature and science to make a significant impact.

Let’s now take a look at the list of the top Indian skincare brands providing top-notch skincare products. Here we go…

Top 10 Indian Skincare Brands

Here is our list of the 10 best Indian brands selling high-quality skincare products. Take a look…

1. Biotique

Biotique is a renowned Indian skincare brand founded in 1992 by Vinita Jain. This brand is known to combine the ancient wisdom of Ayurveda with modern biotechnology, creating a harmonious blend of tradition and innovation.

They offer a wide range of skincare products, from revitalizing tan removal scrubs to face washes with the goodness of neem. Their products are made with all-natural ingredients and packaged in environmentally friendly materials. Biotique is a highly regarded brand among women in India. It is known for 100% vegan and natural products.

2. Mamaearth

MamaEarth is yet another renowned Indian skincare brand. Established in 2016 by Varun and Ghazal Alagh, this D2C skincare brand has gained immense popularity since its inception. The brand is available in more than 500 cities across the country. Mamaearth is known to offer toxin-free and cruelty-free skincare products at the most affordable prices. They offer a wide range of products, including face washes, cleaners, face creams, and so on. Their products are made with different Indian skin types in mind.

3. Labolia Beaute

Next on the list is Labolia Beaute. Labolia Beaute is one of the finest skincare brands in India. Established in 2013, Labolia Beaute is one of the fastest-growing brands. It has made a significant name in the industry since its inception. Labolia Cosmetics was established under the parent company Laborate Pharmaceuticals India Limited. Renowned for its cutting-edge skincare solutions, Labolia Beaute seamlessly blends the timeless wisdom of Ayurveda with state-of-the-art technology to create skincare products. The brand manufactures a line of personal care products that are gentle on the skin and help both women and men have glowing and radiant skin. Thanks to high-quality ingredients that are used in the manufacturing of Labolia Beaute skincare products.

4. Lotus Botanicals

Next on the list is Lotus Botanicals. Lotus Botanicals is a renowned Indian brand with a focus on manufacturing 100% certified organic and clean skincare products. They manufacture all their products using botanical extracts to provide effective skincare and hair care solutions. This vegan beauty brand is a subsidiary of Lotus Herbals, a prominent Indian cosmetic brand. They offer a wide range of products, including bio-retinol, Ayurvedic ubtan, and so on.

5. Kama Ayurveda

Established in 2002, Kama Ayurveda is a leading skincare brand known for providing authentic Ayurvedic beauty and wellness products. All their products are carefully made with authentic Ayurvedic formulations. They ensure all their products are chemical-free and cruelty-free. Kama Ayurveda combines the wisdom of Ayurveda with modern scientific research in order to create unique skincare products.

6. Juicy Chemistry

Juicy Chemistry was founded in 2014 by Pritesh and Megha Asher. The two collaborated to offer effective skin care products. Juicy Chemistry manufactures all its products using natural and organic ingredients. In addition, this brand prioritizes cruelty-free and eco-friendly practices.

7. Mantra Herbal

Mantra Herbal is yet another brand in India that offers high-quality skincare products. Mantra is an initiative of the Baidyanath Group. Established in 1917, the Baidyanath Group produces the largest range of Ayurveda products in the world. Mantra Herbal uses the purest and most natural ingredients that nature has to offer in the production of its skincare products.

8. Vedaearth

Next on the list is Vedaearth. Vedaearth is a renowned Indian brand that specializes in high-quality personal care products. Founded in 2016 by Priya Iyer, Vedaearth has gained immense popularity in the industry. The brand was started with a vision to provide high-quality, chemical-free products to customers. The brand offers both effective and environmentally friendly skincare products. They manufacture parabens-free, sulfates-free, and artificial fragrances-free products. They are dedicated to promoting holistic well-being and sustainability through its products.

9. Plum Goodness

Known for its wide range of skincare products, Plum Goodness has made a significant name in the industry. Plum Goodness was launched in 2014 to provide holistic products to customers. All their products are 100% vegan and cruelty-free to ensure the well-being of customers’ skin.

10. Aroma Magic

Last on the list is Aroma Magic. Aroma Magic is an Indian brand known for its cruelty-free skincare products. This brand was founded by Dr. Blossom Kochhar in 1993 and is currently run by her daughter, Samantha Kochhar. The brand offers a wide range of products, including skincare, hair care, and essential oils. Aroma Magic provides a variety of skincare products that are devoid of parabens, alcohol, and artificial fragrances. All their products are made from natural ingredients and are free from harsh chemicals.

Wrapping up…

So, these are the top 10 skincare brands revolutionizing the skincare industry and redefining beauty standards in India. Their primary focus is to create products made with natural ingredients. Prioritizing self-care is essential for both women and men. These brands are helping Indian women have a hassle-free skincare regime. They consistently strive to offer vegan, cruelty-free, and sustainable skincare products. The best thing about these brands is that they create products keeping diverse skin tones found in the Indian subcontinent in mind, resulting in products that are specifically tailored to suit specific skin needs. Additionally, most of these brands utilize a D2C model, making them easily accessible in the country. Whether you need traditional Ayurvedic formulations or cutting-edge modern solutions, these brands have it all.

[heavenofbeauty]

KERALA : GOD'S OWN COUNTRY

Famous as ‘God’s Own Country,’ Kerala is a southwest corner of India, which has an area of 38,863 sq km and a population of about 3.48 crores. Kerala is known to be the best state in India, and without a doubt, it is said to be paradise on the land of India. It is full of coconuts and elephants, which contributes to the rich biodiversity and cultural heritage of the state. Moreover, captivating beauty, lagoon, and backwaters of Kerala attract around ten million tourists every year.

KERALA CULTURE

The culture of Kerala is indeed an integral part of Indian heritage. Like the Indian subcontinent, the culture of Kerala also has an archaic history that claims to be significant in itself. Kerala also has a holistic and cosmopolitan lifestyle in which many people and castes have contributed significantly. The spirit of inclusive and diversified tolerance and generosity of attitude among the people of Kerala is still alive to develop the leadership quality. The history of Kerala represents a romantic and fascinating story of a unique process of cultural and social synthesis. Kerala has shown the best of its talent in every field, responding to every challenge and, at the same time combining old traditions and new values ​​with human facts.

Kerala has a total of 14 districts, each of which is famous for its unique destination and temptation.

Idukki

Wayanad

Kottayam

Malappuram

Kozhikode

Kasaragod

Alappuzha

Kannur

Ernakulam

Kannur

Pathanamthitta

Thrissur

Kollam

Palakkad

Thiruvananthapuram

Traditional Attire of Kerala

The traditional dress in Kerala is called Mundu and Neriyatu, which is for both men and women. Women of Kerala traditionally wear sarees. Mundu is very popular in the state and is worn by men. It is an elegant dress, often used for ceremonial purposes.

The Mundu Nerihathu of women has an upper shawl. White-colored clothes have been given the most importance in the state. Presently different colored Mundu and Nerihathu are available in the market.

CLIMATE

Kerala is situated at an interval of only 8 degrees from the equator, due to which the weather of Kerala is warm. The main feature of the climate of Kerala state is “the cold downpour and heavy rainfall.” The main Rainy season begins with the western monsoon. The second rainy season comes with the northwest monsoon. Kerala rains for about 120 to 140 days every year. Heavy rains in Kerala also cause floods, prompting the considerable loss of lives and wealth.

KERALA FOOD

Kerala cuisine is a combination of vegetables, meats, and seafood with a wide variety of spices. Spices such as black pepper, cardamom, cloves, ginger, and chili are most commonly used in rice, coconut, seafood, and non-vegetarian dishes. Food in Kerala has its share of vegetarian dishes, including various tubular and root-based vegetables, as well as the use of beet-root, ginger, garlic, and onions along with animal milk.

Therefore, the food here is a balanced mix of non-vegetarian and vegetarian preparations. Traditionally, food is served on a banana leaf in Kerala, and almost every dish prepared in Kerala has coconut and spices to taste the local cuisine.