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growinstablog · 4 years

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How to Prepare for the Boom of Instagram Local Business Profile Pages

In early March, Matt Southern was one of the first to be in the “know” of a new, in-app feature of Instagram: Local Business Profile Pages.

I highly recommend taking reading that article, as he does a great job explaining the earliest example and insights into this new feature in the Instagram library.

These local business pages are essentially the equivalent of if Google’s Local Knowledge Panels and Instagram had a lovechild. Much of the information displayed is not unlike what you would find on a Google My Business account.

Before you go scrambling to your Instagram to claim your business’ local business profile page, this is far from an official release. Not every user is even able to see, much less claim, a local business profile on Instagram.

That said, they are definitely coming and these small leaks confirm that.

While we may not be able to play with our own local business profile page yet, there’s a lot that we can do to prepare for the time when this rollout becomes more widespread and official.

Dissecting an Instagram Local Business Profile Page

Before we start, let’s do a little high school biology and dissect one of these pages to better understand its anatomy and what exactly is included in one of these local business profiles.

This is one of the screenshots that Southern was provided with when he inquired about the pages further.

Most readily, we see basic information about the business:

Address.

Business category or type.

Hours.

Price range.

Website.

Phone number.

We also see the Instagram handle for the business’ account, their profile picture/icon and a couple of posts.

I did some digging and found that these are the three most recent posts shared by the account.

I did a little more digging for examples of Instagram local business profiles and found this example:

This shows us that video thumbnails won’t be included in the selection of the three most recent posts. Only images will count! That is super important to know as most content creators are moving everything toward video.

Now that we have a fuller understanding of the working parts of an Instagram local profile, we can begin making preparations.

Check Your Facebook Business Profile

In the upper righthand corner of the aRoqa screenshot, we see the “Claim” button. Southern explains, “Users can claim a business profile page if they also have access to the business’ Facebook page.”

For one, this is a big sigh of relief. It ensures that businesses have control over who can claim their Instagram local business profile.

We can also assume that this basic information will be extracted from our Facebook business pages. Thus, you’ll want to double check that all of that information is still relevant and correct.

A basic step? Sure, but I wouldn’t doubt that you’ll find an error or an old bit of information sitting on your business profile today.

This is especially true for businesses that have more than one location, as it may cause some confusion when IG retrieves the information. Your Boston store may end up with New York’s information. Yikes!

More Scrutiny for What You Post to Instagram

It’s uncertain if a business will ever have the option to pin images into the three slots shown on the local profile, or if it will always show the last three pictures posted.

Assuming the latter, this creates a lot of interesting dilemmas regarding what you post to your business’ IG page.

Let’s take a closer look at The Harding Tavern’s local page:

The first image is great; we get a nice, full view of the restaurant’s bar in the background, along with a delicious looking cocktail in the foreground.

The middle picture, while not showing us anything related to the restaurant’s food, drinks or atmosphere, isn’t terrible. It demonstrates that it’s a great place to catch a March Madness game, which may be very enticing to someone browsing local restaurants on Instagram for this exact reason.

The final picture is the most troubling. At face value, it doesn’t give us any insight into the restaurant. Unless a visitor clicks into “The Harding Tavern” profile page and views the post do they see that the image has to do with an upcoming event. Moreso, it looks like an image posted by a brewery.

It’s an aesthetic picture that may make for good content for the bar’s current followers, but it does little to entice new business from local profile visitors.

As businesses prepare for Instagram’s local business profile pages, it’s imperative that they start thinking about appealing to their current social media audience and using this tool to attract new customers.

This means being extra mindful of every single post and what message you are conveying.

It means heavily scrutinizing what’s being posted and currently holding those top three most recent spots, which will appear on the local profile.

Get in the Habit of Posting Instagram Stories

Instagram local profile pages don’t give business owners a lot of room to draw visitors in.

Aside from those three recent pictures, there isn’t a lot for a business to be judged on, beyond its basic information.

This is going to make habitually posting Instagram stories even more crucial.

IG users are often more inclined to check a story, rather than a profile page, especially when browsing. Clicking through to the profile means they’ll have to backtrack to return to the page they were previously viewing.

Instagram Stories, on the other hand, don’t interrupt browsing. When the story is over, or the user is done watching, they are immediately returned to the content they were viewing.

Put yourself in the shoes of an Instagram user that is browsing local businesses:

Do you want to have to click into each unique profile to learn more, only to then click back to your local map?

Or, would you rather quickly watch a few stories and judge each business that way, without any hindrance to your browsing experience?

A lot of users are going to opt for option two. How do I know?

Because Instagram Stories are stupidly popular.

According to Instagram’s own data, over 500 million user accounts watch an Instagram Story every day. Instagram also states that there are over 500 million accounts active in a single day.

We can all do the math on that one.

Needless to say, when Instagram does the official rollout of this new feature, as a local business you want to be ahead of the game.

Start reworking your Instagram posting strategy with the tips above to ensure you’ll be more than ready when it’s your turn to claim your local business profile page.

More Resources:

11 Ways to Promote a Local Business on Instagram

4 Strategies to Find Instagram Influencers Best Suited for Your Business

How Instagram’s Algorithm Works & Instavids That Show Best Practices

Image Credits

Screenshots #1-2 taken by Raj Nijjer, March 2019 Screenshots #3-5 taken by author, April 2019

CategoryLocal SearchInstagram

https://growinsta.xyz/how-to-prepare-for-the-boom-of-instagram-local-business-profile-pages/

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taste-the-world · 5 years

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aroqa

New York, NY

#finedining #newyork #newyorkfood #indianfood #foodstagram

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chefgauravanand-blog · 5 years

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Visit Gaurav Anand if you are looking for Indian wedding caterers NY. He is a chef and owner of four critically acclaimed and internationally recognized NYC restaurants - Bhatti Indian Grill, Moti Mahal Delux, Awadh and the newly opened hotspot aRoqa - is one of the youngest restaurateurs in the city.

#Indian Wedding Caterers NY

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frieskc · 7 years

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Smokin dessert (at ARoqa)

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harryfisheraa82 · 7 years

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The Indian Food Boom Shows No Signs of Slowing Down

New York’s Indian food scene has been on a definite upswing, and a quintet of newcomers cut an even bigger swath of spice through the city this summer.

2016 was especially kind to the long-overlooked cuisine, which was traditionally represented by indifferent places offering uninterpreted versions of saag paneer, chicken tikka malasa, and lamb vindaloo (essentially the fried rice, lo mein and beef with broccoli at kindred, cut-and-paste Chinese eateries). In the span of only a few months, fine dining destinations like Indian Accent and Tapestry triumphantly took Manhattan, to say nothing of celeb-fronted triumphs (Paowalla), all-day cafes (Pondicheri), and even fast-casual franchises (Inday and Indikitch).

Perhaps the most celebrated entry of all, Babu Ji, temporarily closed this year, but is now thankfully back in business. And just this past July, Old Monk elbowed into its space, showcasing Akbar and Dawat’s Sushil Malhotra’s brand of contemporary Indian soul food.

Ordered under “Come Together,” (shareable bites like Goat Cheese and Pumpkin Seed Naan) “Stay Awhile,” (homey stews such as Punjabi Power Greens), “Share the Love” (sides including Okra Fries) and “Sweet Send-Off” (Saffron Milk Popsicles dipped in rose syrup), it’s obviously geared towards the young, hip denizens of Alphabet City, and the fact that they’ve commissioned an EMP and Jean-Georges alum — Kristie Petrullo–Campbell — to be consulting sommelier, indicates they intend to present a serious challenge to the venerated bars that pepper the surrounding neighborhood.

And Old Monk is hardly the only notable Indian arrival in 2017. A former Junoon chef serves up Soft Shell Crab in coconut milk, and farm-raised pork Chorizo Seekh with pepperjack cheese at Rahi in Greenwich Village; Chote Nawab’s Manuel Butler focuses on small plates at Imli (Achari Mushrooms, spiced lamb meatball Scotch Eggs, tandoori-grilled Wings) on the Upper East Side, and Charles Mani (Babu Ji) traffics in dishes inspired by classic Indian street food at Badshah in Hell’s Kitchen; think Quinoa Tikki, Spiced Southern-Style Mussels and Rogn Josh with lamb knuckles.

And then there’s aRoqa, from Gaurav Anand, who’s almost singlehandedly changed the face of Curry Hill. All flash and panache, aRoqa places decided emphasis on presentation and technique — a miniature bicycle pedals in Corn Paddu fritters paired with kaffir-lime coconut chutney, Chicken Tikka

is served with an array of pipettes, for injecting habanero aioli, and hefty Chops are flambéed at table, in a shower of Old Monk rum.

If the Indian boom continues on this steady, upward trajectory, we’re stoked to see what restaurateurs have in store in 2018.

Old Monk 175 Ave B (646) 559-2922 oldmonknyc.com

Rahi 60 Greenwich Ave (212) 373-8900 rahinyc.com

Imli 1136 1st Ave (212) 256-0073 imlirestaurant.com

Badshah 788 9th Ave (646) 649-2407 badshahny.com

aRoqa 206 9th Ave (646) 678-5471 aroqanyc.com

The post The Indian Food Boom Shows No Signs of Slowing Down appeared first on Restaurant Girl: Best Food Blog & Restaurant Guide.

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thevegetarianvoyager · 3 years

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One love - bhelpuri! @aroqanyc #bhelpuri #indianstreetfood #indianfood #comfortfood #feedfeed #feastagram #vegetarian #vegan #plantbased #foodandwine #food #foodblog #instagood #instafood #foodblog #nycfoodblogger #foodblogger #nycfoodie #newyorkblogger #newyorkfoodblogger #foodpics #foodiesofinstagram #beautifulcuisines (at aRoqa) https://www.instagram.com/p/CYDZLFFspwa/?utm_medium=tumblr

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ericvitalephotography · 7 years

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Cocktail expert of Aroqa restaurant in NYC, Stephen Thomas, wearing AOS by Sosa's professional line of aprons designed by chefs for industry professionals. #EricVitalePhotography #EricVitalePhoto #EricVitaleChefs #EricVitaleFood #Culinary #Chef #Food #Kitchen #Chefs #Restaurant #FoodPhotography #Foodie #Wine #NYC #AOSbySOSA #TopChef #Aprons #Portrait #BreadandButterPR #Aroqa #Style #Bar #Mixologist Aprons by @aosbysosa Lighting: @erikakapin @chefangelososa @breadandbutterpr @aroqanyc #Bartender #Cocktail #Cocktails #Wine #Drinks #Mixology #Bartending

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freshleadprovider · 4 years

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10 Actionable Ways for Restaurants to Attract Local Business Through Instagram

Dubbed 2018’s fastest-growing social media platform with more than one billion active users, Instagram has become a powerful marketing tool in the last few years. Today, around 25 million businesses use this social media platform to promote their products and reach target audiences. But for most restaurants, Instagram is still an underutilized marketing tool. It’s impossible to sell directly on Instagram (unless you’re an eCommerce business, that is), and it can take a good deal of time and effort to convince your Instagram followers to visit your restaurant. Plus, for restaurant chains with multiple locations, it can be difficult to manage location-specific comments. Why should you engage with Instagram marketing? Having a presence on Instagram is a must for restaurants these days. Why? Not only does Instagram allow companies to optimize accounts for local reach with localized hashtags and geotags, but it also tests in-app profile pages for local businesses — a feature that could have great potential for discoverability. In fact, #food is one of the most popular hashtags on Instagram, with 367 million posts using it right now. According to Instagram Business, 41% of occasional diners agree that their mobile phone is the first place they go to decide on a restaurant, 66% of people want to visit a fast-food restaurant after seeing friends’ photos and videos of it on Instagram, and US Instagrammers interested in restaurants like 4.5x more content, post 3x more, and are also 7x more likely to comment on posts than the average Instagrammer. So, wouldn’t it be great if your client’s business could make the most out of Instagram? In this article, I’ll provide you with ten actionable steps for restaurants to attract local customers with Instagram. Optimize for local discoverability Restaurants can’t sell directly on Instagram, but this platform still helps your clients get more visibility as people often use Instagram to discover new local businesses to visit. In fact, 90% of customers use the internet when looking for a product or service within a specific geographic area. Since an average Instagram user spends 53 minutes a day on the platform, and 200 million users visit the Instagram ‘Explore’ page every day, there’s no doubt that people will use Instagram to find local businesses, too. Moreover, many Instagram features help to promote local businesses. Whether you want to promote single-location small and medium businesses (SMBs), national enterprise brands, or global chains, it’s important to optimize for searches with local intent to make sure your potential customers find the right profiles when conducting location-based searches. 1. Write an engaging bio The number of active social media users is constantly growing, so it’s no doubt that local businesses need social media to increase brand awareness, promote a product or service, and reach potential customers. When it comes to Instagram marketing, the first step is naturally to tell users about the restaurant, its location, cuisine, and the price range, in order to attract a relevant, local buyer. We all know that first impressions can make or break a decision. Therefore, it’s important to write an engaging Instagram bio. Be sure to select a relevant category for your business, including your business’s NAP and opening hours. Not sure where to start? Here are my top tips for building the perfect profile: Choose a relevant business category Tell people about your business — what would potential customers want to know? Include target keywords Write your opening hours Insert a website link (perhaps one straight to your menu) Add your location Choose a “Reserve” action button (only available for business profiles) It’s also worth checking you’re working with an Instagram business profile, not a personal one. This allows you to add more information about your client’s business, and therefore it leads to a better marketing experience on Instagram. Business profiles also allow you to monitor Insights through the app itself, such as how many impressions or saves a photo has received. In addition to the existing business profile features, Instagram has started testing local business profile pages. When an Instagram user searches for a keyword related to your client’s local business, a box could appear in the search results with the relevant information. Restaurants like New York’s aRoqa were granted access to this profile type, and here’s what it looks like: Source: Hubspot 2. Separate Instagram accounts by location If you want to promote a multi-location restaurant on Instagram, consider creating multiple Instagram accounts for each location or country. Having multiple Instagram accounts for the same restaurant is a perfect way to customize your marketing messaging to different local audiences. Not only may locals have different preferences, but they also may speak different languages. For example, Domino’s Pizza has more than 14,100 restaurants in 84 countries, so it’s no wonder that the company has separate Instagram accounts for each country. 3. Include geotags and location hashtags The best way to interact with the local community is to include geotags and location hashtags when posting on Instagram. Taking advantage of features such as these boosts your chances of appearing on Instagram’s coveted ‘Explore’ page. What’s more, geotags help to achieve two specific business goals. They can: Tell your Instagram visitors and followers where your client’s restaurant is located. Attract potential customers who are looking for a restaurant within a specific area. First, publishing mouth-watering images of dishes isn’t enough to find restaurant customers on Instagram; people want to understand whether they can visit your client’s restaurant or not, so it’s important to add a geotag or location hashtag and therefore tell visitors and followers where a restaurant is located. Second, it’s no secret that more and more people use Instagram to discover new products and services. Since the Instagram ‘Explore’ page is personalized to each user, people often use this feature to find a local business on Instagram, too. For example, a user can search for ‘Shake Shack Chicago’ in the search bar to find relevant results. When you add a geotag or location hashtag, you help potential customers find your profile. Geotags and location hashtags also contribute to social media signals that point to your location, which can help improve rankings for local searches elsewhere. 4. Use location stickers on Instagram Stories Today, over 500 million people create or watch Instagram Stories daily. With a short lifespan of 24 hours, Instagram Stories create a fear of missing out (FOMO) effect that encourages users to take action faster. Since Instagram has a variety of stickers suitable for businesses available on Instagram Stories, it’s no doubt that restaurants can also use this short-lived content to optimize for local searches. For example, using Instagram Stories’ location stickers helps to highlight your business location and get more local exposure. If you want to find more local customers who might like to visit your client’s restaurant, not only should you add your own custom location and a branded hashtag, but you should also include the city-specific sticker (like the Brooklyn ones pictured below), if there’s one available. Source: Bustle Increase organic reach No matter how popular your client’s restaurant is, it’s still likely you’ll want to attract more local customers. Although you can run paid ad campaigns, increasing organic reach on Instagram is a great way to attract more local customers who might already be interested in visiting a local business such as your clients, meaning you can go about promoting without being pushy. 5. Publish fan-made content BrightLocal’s Local Consumer Review Survey showed that 32% of customers pay attention to the presence of photos when judging a local business on reviews. Since Instagram is a place for visual inspiration, restaurants need to publish fan-made content to prove that their company is worth visiting and build brand loyalty and trust. After all, your customers are already generating this content! As many as 69% of people admit to taking photos of their food before eating it. Starbucks often publishes fan-made content on Instagram — such as the flat lay “regrammed” below — and these posts get many likes and comments. Not only does this create a sense of belonging, but it also helps to achieve recognition, so customers produce user-generated content for a chance to be featured on Starbucks’ Instagram profile. Source: Instagram If you have a location tag for your client’s restaurant, it’s important to check it out regularly to see if customers have posted photos or Stories tagged with the location. If they have, you can reach out to these customers to thank them, perhaps even sharing a discount code with them for a future visit. 6. Team up with local food bloggers According to Hubspot, 71% of people are more likely to purchase based on social media referrals. As ‘food’ is one of the most profitable Instagram niches, it’s no wonder that the number of food bloggers and influencers is constantly growing. For restaurants, this provides a great opportunity to work with local influencers and spread the word about their business among potential customers. Here’s how one food blogger writes restaurant reviews on her Instagram feed: Source: Instagram But if you don’t have the budget to work with food bloggers, consider using word-of-mouth marketing; it’s still the most effective advertising form for restaurants and helps to acquire new customers and keep existing ones. To give people a reason to spread the word about your client’s restaurant, offer referral rewards that nudge loyal customers into taking action, and promote these through your Instagram profile. For example, you can offer both the customer and the friend a discount, a gift card, or a free meal. 7. Organize a giveaway There’s no better way to increase organic reach and user engagement than organizing an Instagram giveaway. After all, who doesn’t love a freebie? Giveaways and contests are extremely popular among Instagrammers as they give users an opportunity to win something valuable for nothing. When it comes to promoting your client’s restaurant, you can attract customers who are interested in visiting a local business if you give away vouchers, discount codes, or merch when running a giveaway. For example, Piada Italian Street Food knows that the holiday season is a perfect time to reward its loyal customers, so the restaurant gives away gift certificates that allow winners to choose whatever they want during the next visit. Source: Instagram Grab the attention of potential customers In 2017, there were 25 million businesses on Instagram, and 200 million users visiting the profile of a business every day. It goes without saying that Instagram has great marketing potential for brands of all shapes and sizes. However, the competition is high, so it takes time and effort to cut through the noise and grab the attention of potential customers. 8. Create a thoughtful Instagram feed First and foremost, Instagram is a photo-sharing app, so it helps local customers find visual inspiration when they are looking for a new restaurant to visit. Since 65% of people are visual learners, having a unified or even themed Instagram feed, in terms of content and color palette, is a must. Not only does it help to grab and hold the attention of Instagrammers, but it also helps potential customers get a glimpse of dishes. Moreover, 60% of customers say that local search results with good photos encourage them to take action faster. Just look at how creative Taco Bell got with its feed: Source: Instagram The good news? There’s no need to hire a professional food photographer as modern customers crave authenticity and want to get a real feel for your business. UK-based pizza chain Franco Manca perfectly displays how good a more authentic grid can look: Source: Instagram If you want to create an eye-catching Instagram feed, check out the current visual trends that could help to communicate your brand message to local customers. 9. Spy on your customers’ profiles The popularity of social media platforms has changed consumer behavior, so people often use their Instagram accounts to share their customer experiences without being interrupted. Given the mutually understood importance of reviews among consumers, most diners want to provide their genuine feedback after eating out, in order to let others know how good or bad the restaurant experience was. Interestingly, however, 96% of people who discuss brands and restaurants online do not follow their profile. As a result, if you want to understand what customers think about your client’s restaurant, it’s important to spy on your customers’ profiles. For example, the restaurant ‘Sunday In Brooklyn’ checks if customers have posted photos dining in, before publishing fan-made photos — just make sure to get permission first. With a variety of social media management tools, restaurants of all sizes and shapes can afford to monitor brand mentions with ease. 10. Promote offline events Offline marketing is a must for restaurants, and hosting offline events is one of the most popular marketing strategies for restaurants. But if you promote a local restaurant on Instagram, it’s important to combine online and offline marketing, so you should always try to showcase offline events that attract customers. Case in point: The Meatball Shop shares Instagram Stories about its offline events and adds them to a separate ‘Events’ Instagram Stories Highlight that appears right below the bio section: Source: Instagram Restaurant visitors crave great customer experience, so it’s important to showcase offline events that highlight happy customers. If you don’t want to clog your main feed up with time-sensitive content, it’s a good idea to promote and showcase your offline events via Instagram Stories. Conclusion Today, local customers use Instagram to discover new restaurants and decide where to eat. For restaurants, this means an opportunity to attract local customers online, and the examples prove that Instagram marketing is a must for local restaurants of all sizes and shapes. Have you ever used Instagram marketing to attract local customers? If so, please share your tips and tricks in the comments! The post 10 Actionable Ways for Restaurants to Attract Local Business Through Instagram appeared first on BrightLocal. https://probdm.com/site/MTcyNTk

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becausewedonthaveakitchen · 6 years

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Day Fifteen: aRoqa

Smoky eggplant

Habanero tikka

Chicken tikka masala

Lamb biryiani

#menu

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johnsontyler2343 · 4 years

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Well Known Indian Wedding Caterers in NY | Gaurav Anand

#Well Known Indian Wedding Caterers in NY

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laurelkrugerr · 4 years

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10 Actionable Ways for Restaurants to Attract Local Business Through Instagram

Dubbed 2018’s fastest-growing social media platform with more than one billion active users, Instagram has become a powerful marketing agency tool in the last few years.

Today, around 25 million businesses use this social media platform to promote their products and reach target audiences.

But for most restaurants, Instagram is still an underutilized marketing agency tool. It’s impossible to sell directly on Instagram (unless you’re an eCommerce business, that is), and it can take a good deal of time and effort to convince your Instagram followers to visit your restaurant.

Plus, for restaurant chains with multiple locations, it can be difficult to manage location-specific comments.

Why should you engage with Instagram marketing agency?

Having a presence on Instagram is a must for restaurants these days.

Why? Not only does Instagram allow companies to optimize accounts for local reach with localized hashtags and geotags, but it also tests in-app profile pages for local businesses — a feature that could have great potential for discoverability.

In fact, #food is one of the most popular hashtags on Instagram, with 367 million posts using it right now.

According to Instagram Business, 41% of occasional diners agree that their mobile phone is the first place they go to decide on a restaurant, 66% of people want to visit a fast-food restaurant after seeing friends’ photos and videos of it on Instagram, and US Instagrammers interested in restaurants like 4.5x more content, post 3x more, and are also 7x more likely to comment on posts than the average Instagrammer.

So, wouldn’t it be great if your client’s business could make the most out of Instagram? In this article, I’ll provide you with ten actionable steps for restaurants to attract local customers with Instagram.

Optimize for local discoverability

Restaurants can’t sell directly on Instagram, but this platform still helps your clients get more visibility as people often use Instagram to discover new local businesses to visit.

In fact, 90% of customers use the internet when looking for a product or service within a specific geographic area.

Since an average Instagram user spends 53 minutes a day on the platform, and 200 million users visit the Instagram ‘Explore’ page every day, there’s no doubt that people will use Instagram to find local businesses, too.

Moreover, many Instagram features help to promote local businesses.

Whether you want to promote single-location small and medium businesses (SMBs), national enterprise brands, or global chains, it’s important to optimize for searches with local intent to make sure your potential customers find the right profiles when conducting location-based searches.

1. Write an engaging bio

The number of active social media users is constantly growing, so it’s no doubt that local businesses need social media to increase brand awareness, promote a product or service, and reach potential customers.

When it comes to Instagram marketing agency, the first step is naturally to tell users about the restaurant, its location, cuisine, and the price range, in order to attract a relevant, local buyer.

We all know that first impressions can make or break a decision. Therefore, it’s important to write an engaging Instagram bio. Be sure to select a relevant category for your business, including your business’s NAP and opening hours.

Not sure where to start? Here are my top tips for building the perfect profile:

Choose a relevant business category

Tell people about your business — what would potential customers want to know?

Include target keywords

Write your opening hours

Insert a website link (perhaps one straight to your menu)

Add your location

Choose a “Reserve” action button (only available for business profiles)

It’s also worth checking you’re working with an Instagram business profile, not a personal one. This allows you to add more information about your client’s business, and therefore it leads to a better marketing agency experience on Instagram.

Business profiles also allow you to monitor Insights through the app itself, such as how many impressions or saves a photo has received.

In addition to the existing business profile features, Instagram has started testing local business profile pages. When an Instagram user searches for a keyword related to your client’s local business, a box could appear in the search results with the relevant information.

Restaurants like New York’s aRoqa were granted access to this profile type, and here’s what it looks like:

Source: Hubspot

2. Separate Instagram accounts by location

If you want to promote a multi-location restaurant on Instagram, consider creating multiple Instagram accounts for each location or country. Having multiple Instagram accounts for the same restaurant is a perfect way to customize your marketing agency messaging to different local audiences.

Not only may locals have different preferences, but they also may speak different languages. For example, Domino’s Pizza has more than 14,100 restaurants in 84 countries, so it’s no wonder that the company has separate Instagram accounts for each country.

3. Include geotags and location hashtags

The best way to interact with the local community is to include geotags and location hashtags when posting on Instagram. Taking advantage of features such as these boosts your chances of appearing on Instagram’s coveted ‘Explore’ page.

What’s more, geotags help to achieve two specific business goals. They can:

Tell your Instagram visitors and followers where your client’s restaurant is located.

Attract potential customers who are looking for a restaurant within a specific area.

First, publishing mouth-watering images of dishes isn’t enough to find restaurant customers on Instagram; people want to understand whether they can visit your client’s restaurant or not, so it’s important to add a geotag or location hashtag and therefore tell visitors and followers where a restaurant is located.

Second, it’s no secret that more and more people use Instagram to discover new products and services.

Since the Instagram ‘Explore’ page is personalized to each user, people often use this feature to find a local business on Instagram, too. For example, a user can search for ‘Shake Shack Chicago’ in the search bar to find relevant results. When you add a geotag or location hashtag, you help potential customers find your profile.

Geotags and location hashtags also contribute to social media signals that point to your location, which can help improve rankings for local searches elsewhere.

4. Use location stickers on Instagram Stories

Today, over 500 million people create or watch Instagram Stories daily. With a short lifespan of 24 hours, Instagram Stories create a fear of missing out (FOMO) effect that encourages users to take action faster. Since Instagram has a variety of stickers suitable for businesses available on Instagram Stories, it’s no doubt that restaurants can also use this short-lived content to optimize for local searches.

For example, using Instagram Stories’ location stickers helps to highlight your business location and get more local exposure.

If you want to find more local customers who might like to visit your client’s restaurant, not only should you add your own custom location and a branded hashtag, but you should also include the city-specific sticker (like the Brooklyn ones pictured below), if there’s one available.

Source: Bustle

Increase organic reach

No matter how popular your client’s restaurant is, it’s still likely you’ll want to attract more local customers.

Although you can run paid ad campaigns, increasing organic reach on Instagram is a great way to attract more local customers who might already be interested in visiting a local business such as your clients, meaning you can go about promoting without being pushy.

5. Publish fan-made content

BrightLocal’s Local Consumer Review Survey showed that 32% of customers pay attention to the presence of photos when judging a local business on reviews.

Since Instagram is a place for visual inspiration, restaurants need to publish fan-made content to prove that their company is worth visiting and build brand loyalty and trust.

After all, your customers are already generating this content! As many as 69% of people admit to taking photos of their food before eating it.

Starbucks often publishes fan-made content on Instagram — such as the flat lay “regrammed” below — and these posts get many likes and comments. Not only does this create a sense of belonging, but it also helps to achieve recognition, so customers produce user-generated content for a chance to be featured on Starbucks’ Instagram profile.

Source: Instagram

If you have a location tag for your client’s restaurant, it’s important to check it out regularly to see if customers have posted photos or Stories tagged with the location. If they have, you can reach out to these customers to thank them, perhaps even sharing a discount code with them for a future visit.

6. Team up with local food bloggers

According to Hubspot, 71% of people are more likely to purchase based on social media referrals. As ‘food’ is one of the most profitable Instagram niches, it’s no wonder that the number of food bloggers and influencers is constantly growing.

For restaurants, this provides a great opportunity to work with local influencers and spread the word about their business among potential customers. Here’s how one food blogger writes restaurant reviews on her Instagram feed:

Source: Instagram

But if you don’t have the budget to work with food bloggers, consider using word-of-mouth marketing agency; it’s still the most effective advertising form for restaurants and helps to acquire new customers and keep existing ones.

To give people a reason to spread the word about your client’s restaurant, offer referral rewards that nudge loyal customers into taking action, and promote these through your Instagram profile. For example, you can offer both the customer and the friend a discount, a gift card, or a free meal.

7. Organize a giveaway

There’s no better way to increase organic reach and user engagement than organizing an Instagram giveaway. After all, who doesn’t love a freebie?

Giveaways and contests are extremely popular among Instagrammers as they give users an opportunity to win something valuable for nothing.

When it comes to promoting your client’s restaurant, you can attract customers who are interested in visiting a local business if you give away vouchers, discount codes, or merch when running a giveaway. For example, Piada Italian Street Food knows that the holiday season is a perfect time to reward its loyal customers, so the restaurant gives away gift certificates that allow winners to choose whatever they want during the next visit.

Source: Instagram

Grab the attention of potential customers

In 2017, there were 25 million businesses on Instagram, and 200 million users visiting the profile of a business every day. It goes without saying that Instagram has great marketing agency potential for brands of all shapes and sizes.

However, the competition is high, so it takes time and effort to cut through the noise and grab the attention of potential customers.

8. Create a thoughtful Instagram feed

First and foremost, Instagram is a photo-sharing app, so it helps local customers find visual inspiration when they are looking for a new restaurant to visit. Since 65% of people are visual learners, having a unified or even themed Instagram feed, in terms of content and color palette, is a must.

Not only does it help to grab and hold the attention of Instagrammers, but it also helps potential customers get a glimpse of dishes. Moreover, 60% of customers say that local search results with good photos encourage them to take action faster.

Just look at how creative Taco Bell got with its feed:

Source: Instagram

The good news? There’s no need to hire a professional food photographer as modern customers crave authenticity and want to get a real feel for your business.

UK-based pizza chain Franco Manca perfectly displays how good a more authentic grid can look:

Source: Instagram

If you want to create an eye-catching Instagram feed, check out the current visual trends that could help to communicate your brand message to local customers.

9. Spy on your customers’ profiles

The popularity of social media platforms has changed consumer behavior, so people often use their Instagram accounts to share their customer experiences without being interrupted.

Given the mutually understood importance of reviews among consumers, most diners want to provide their genuine feedback after eating out, in order to let others know how good or bad the restaurant experience was.

Interestingly, however, 96% of people who discuss brands and restaurants online do not follow their profile.

As a result, if you want to understand what customers think about your client’s restaurant, it’s important to spy on your customers’ profiles.

For example, the restaurant ‘Sunday In Brooklyn’ checks if customers have posted photos dining in, before publishing fan-made photos — just make sure to get permission first. With a variety of social media management tools, restaurants of all sizes and shapes can afford to monitor brand mentions with ease.

10. Promote offline events

Offline marketing agency is a must for restaurants, and hosting offline events is one of the most popular marketing agency strategies for restaurants. But if you promote a local restaurant on Instagram, it’s important to combine online and offline marketing agency, so you should always try to showcase offline events that attract customers.

Case in point: The Meatball Shop shares Instagram Stories about its offline events and adds them to a separate ‘Events’ Instagram Stories Highlight that appears right below the bio section:

Source: Instagram

Restaurant visitors crave great customer experience, so it’s important to showcase offline events that highlight happy customers. If you don’t want to clog your main feed up with time-sensitive content, it’s a good idea to promote and showcase your offline events via Instagram Stories.

Conclusion

Today, local customers use Instagram to discover new restaurants and decide where to eat. For restaurants, this means an opportunity to attract local customers online, and the examples prove that Instagram marketing agency is a must for local restaurants of all sizes and shapes.

Have you ever used Instagram marketing agency to attract local customers? If so, please share your tips and tricks in the comments!

The post 10 Actionable Ways for Restaurants to Attract Local Business Through Instagram appeared first on BrightLocal.

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