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berlinaura · 5 years ago

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Last spring in Finland I attended a course “German for those who are going to have an exchange year”. They told us about the stages which one usually goes through during an exchange. As far as I remember, the stages were roughly somewhat like this: firstly one views everything and everyone better than in their home country and everything is super interesting and fun. This basically means that the everyday life hasn’t kicked in yet. The next one is getting annoyed at everything and everybody. Comparing the country to your home country and maybe even feeling like it would have been a better idea to just stay home. After this comes the stage of adaptation where one gets used to customs and stops comparing everything to one’s home country. Last phase is coming back to home country and seeing it in a new way. And of course telling stories of the exchange year to friends and family until they are bored to death.

I remember thinking two things when we were taught about this. Firstly, who the hell would go through a phase of hating the country they go to? It seemed so irrational. The second thing was “Now that I’ve heard about this stuff, I can rise above it and use my brain and self-knowledge to avoid it. Yeah... As you might guess, it did not happen. I admit, during last few weeks I have spend a huge amount of my time wallowing in “WHY DO YOU DO THIS LIKE THIS” “Why can’t you do it in the right way” “What the hell is wrong with Germans!”. Mostly my frustrations have been related to my university. The mornings I am usually in a good mood. I drink my coffee, get ready (I have started to care more about what I wear and how I look like now that I am in Berlin hahaha) and go to school. All in all it takes me around 45 minutes to get from my home to university which includes walking, tram and S-Bahn. The way there and back are usually my favorite bits of the day. I enjoy watching people, traveling through Berlin in S-Bahn and listening to music. On the way back from university the people in public transport are usually going to pubs or parties so it’s nice to see happy and lively faces. I try not to overwhelm myself with school even though I feel like I need to be constantly studying to keep up. The thing is, even though the courses seem a bit challenging, partly because I am not used to academic English and partly because I am studying in a new study field, I find all of them interesting and genuinely think they are useful. I think I will shortly find a balance because now I feel super drained after every day and still feel like I have the “responsibility” to do fun things and go to places whenever I am not studying. It’s like a freshman year all over again.

So, what has happened after the last post? Quite a lot. I was on a Wanderlust trip to Dresden in October. We also visited a famous bridge (Bastei) in Saxony. The views and the scenery were incredible! Dresden was also very cozy and historical city. It was a lot smaller than I expected. We only had a few hours to browse through the city but we could easily reach the most important sights by just walking. On the bus we opened bottles of wines we got from Lidl and played some car games with the people who sat around me. I suggested searching “questions to get to know each other” so on the few hour way back we just simply shared our biggest secrets and fears as if we had been knowing for a long time. The french boy sitting in front of me got interested as I mentioned we are throwing a sitting here, so he wanted to help. We formed a committee of 5 people for a sittning, planned it in a cafe and contacted international office. Their response was rather dry and due to International office organizing a similar event in December, we decided to postpone the sittning and start planning it again in January.

Wanderlust trip was good because everything was already planned and sorted out for us. We just had to be on time to catch the bus. I already booked another wanderlust trip to Magdeburg in December. They have a Christmas market there. I also want to see the city that was my other option to have an exchange year in. By the way, I am super glad I ended up choosing Berlin over Magdeburg.

The next day me, the Austrian girl who sat next to me on the bus and her friend went to see a light show in the city centre. There is this light festival held in Berlin where they project things onto famous buildings and monuments. The one projected on Brandenburg gate left me speechless. They projected things like collapsing of the wall, JFK’s speech and techno culture of today’s Berlin.

One Friday evening my friend, my roommate and her friends decided to go to a burlesque show. The bar was super fancy as was the show. I just couldn’t get my eyes of the woman who performed. She danced to a remix of Britney Spears’ Toxic so naturally I had to ask her after the show if she liked Britney Spears. She said they only picked it because they needed something that people would recognize but at the same time something that isn’t the actual song. :( She was amazing tho.

In October I also went to see Prinz Pi live at Columbiahalle. I’ve never been to this venue before and it was so cozy! Man the concert just got better and better and I just had goosebumps for like half of the show. At the encore Prinz Pi said something in the lines of “You know.. The next place I go to.. You don’t want me to tell the audience that the audience of Berlin was dull? Go crazy then!” and I have never seen an audience getting so hyped during a song (”Gib dem Affen Zucker”). I got inspired of this so I already booked a ticket for Sido’s Christmas show in Columbiahalle. Actually I tried to go to his normal tour’s concert which is actually today, but I thought too long and it got sold out. People were asking 200€ per ticket (the original was around 45€) so I gave up. Then I decided to go to his christmas show but AGAIN thought too long because they are held in 20.-22.12. and I needed to sort out my flights to Finland first. But one day I decided to go to eventim’s page to see if someone was selling their ticket (they were, but overprized again) and I saw that there was one original ticket on sale even though it was sold out before. Someone had cancelled their ticket and some forces of the universe told me to refresh that page at a right moment. So now I have my ticket and just can not wait for it!

In the beginning of November I went to Prague to see my friend. The train ride was only 19 euros and I could easily do my homework and watch Kotikatu there. Priorities were sorted out! I navigated to Revnice where we went to a local brewery and shared things about our lives. The beer was the best beer I have ever had in my life which is sad because I literally can’t get it anywhere else than from there. Damn brewery! The next day we played board games, ate well and went swimming. My friend introduced me to a new thing: putting honey in a coffee. At first I doomed the though: ew, who the hell does that? Honey belongs to tea, not coffee. Then I tasted it and... it was delicious. It is yet to discover if it because of the honey or their super fancy coffee maker. Then we went to the brewery again and played a Czech card game called “bang”. I think I got the gist of it and even won the game once. On our last day we were just sightseeing and went to a concert together. The songs were translated to me and for a moment I felt super ambitious to learn Czech. I don’t want to miss out on funny songs just because I don’t know the language!

Last weekend there was a celebration in Berlin due to it being 30 years from the fall of Berlin wall. It was a bit similar to the light festival. We were out with friends two nights in a row and found a super cute place in Prenzlauer berg: Houdini. They have Indian food and cheap cocktails. We continued the evening to this living room looking place that was connected to a Späti. The Späti-drinking culture is something that is missing from Finland. Here Spätis are these small shops that mostly sell drinks (beer, soda, water, cider and so on) and candy.They are open late which is actually where the name Späti (Spätkauf = late shopping) comes from. There are often benches and tables where people can enjoy their drinks which are cheaper than in normal pubs of course. The Späti man asks if the beer is to be enjoyed in the living room and adds a small fee if it is. And there’s a bottle opener on the counter. Everything is sorted out so in my opinion Späti-drinking is a good way to go out and get drunk with small budget.

Yesterday we had an excursion with my German class. We went to Berlinische Galerie which is a museum of contemporary art. They had an exhibition of Bauhaus, the art/design/architecture Academy in pre-WWII Germany that affected modern design and architecture. We were walking around and filling up a worksheet the teacher gave us. I enjoyed it so much and everything seemed so pleasing to the eye.

Afterwards we went to a open stage event which was basically a talent show. There were 10 acts of which everyone had 10 minutes to convince the audience who voted for a winner. We also had beer and wine counter there naturally. My favorite was this one dude in tight ballet outfit who preformed a circus act which was funny and impressive at he same time. His background music was swan lake but the dude sang along in a terrible way which made it less serious. Then he juggled with 6 balls and every time he messed up, he cried out in a dramatic way. Then at the end of the show he turned his back to the audience and we could see he was digging something from his crotch and then he turned around and swiped of sweat from his face with a pile of tissues he had as a crotch-filler the whole time. The tipsy audience laughed so much that the winner was pretty much clear at that point. The dude who went after him performed a horrible keyboard improvisation and his face screamed “ I am sorry to be here, I just want to flee!” hahahahah. The act that came second was funny as well, they performed “Let it go” but with a German translation, the google translate type of translation. Conclusion is: the audience wants to laugh at talent shows, not see real talent.

On top of all the events I have also been attending the hiphop dance class I think I told about. The teacher is super funny (and hot :D) and the dancing is so intensive and so much fun! I look terrible, though but it’s not the main point here. I might continue this hobby when I get back to Finland.

Now I have to start packing my things because I am going to Szczechin (Poland). I heard it is a city where Berliners go to shop because it is cheaper there. I feel like this trip can be either a massive success or a terrible flop. Time shows...

#erasmus #exchange year #berlin

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muterecords · 7 years ago

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ERASURE ANNOUNCE COLLABORATION WITH ECHO COLLECTIVE NOW ALBUM, WORLD BEYOND, OUT 9 MARCHWATCH A SHORT FILM ABOUT THE RECORDING

Early pre-order from:

Erasure_LexerMusic

Erasure_Store

ERASURE (Andy Bell and Vince Clarke) have announced a collaboration with Echo Collective, the Brussels based collective of post-classical musicians best known for their ongoing collaborative work with A Winged Victory for the Sullen, Johann Johannsson, Dustin O’Halloran and Stars of the Lid.

The collaboration sees the entirety of Erasure’s latest album, World Be Gone, given a post-classical rework. World Beyond was recorded over ten days by Andy Bell and seven performers from the Echo Collective: Margaret Hermant (violin, harp), Neil Leiter (viola), Thomas Engelen (cello), Jaroslaw Mroz (double bass), Gary De Cart (piano) and Antoine Dandoy (vibraphone, glockenspiel). The album was produced by Echo Collective, mixed by Gareth Jones and arranged by the Echo Collective’s Gary De Cart, Margaret Hermant and Neil Leiter. Neil Leiter from the Echo Collective explains, “The process of this project was really deconstruction and re-purposing.

We started by listening to each track layer by layer, and then, using the layers that inspired us or we found essential, we reconstructed the tracks instrumentally. Each of the instruments in the band setup was chosen for their inherent capacities and roles. Often choosing which layer to put with each instrument was a question of matching roles and colours. By stripping so much away, we were able to find a new space for Andy to fill. The text of the songs became much more important in the overall construction of the songs, and Andy was free to explore more dynamics and vocal range.” The tracks featured on World Beyond show award-winning songwriters Vince Clarke and Andy Bell in a more reflective mood, giving the world and recent political upheavals a thoughtful examination. This new collaboration gives a new dimension to the tracks - including fan-favourites ‘Still It’s Not Over’, which tackles the LGBT rights movement post- Stonewall, and ‘Lousy Some Of Nothing’, a ballad for our post-truth age - but the band’s optimism about the future remains clear and bright. Andy Bell explains: “…the reinterpretations have brought such enormous context to the songs, it has created a new place for them.”

The original idea for the album developed by Vince Clarke, who initially suggested that a single from World Be Gone could be given an orchestral reinterpretation but as the idea expanded and took shape, he spoke at length to the Echo Collective ahead of the recording. “It was great to talk through ideas with Echo Collective and then see how their arrangements took shape. The collaboration has given elements of the album a whole new feel and Andy’s vocals remain as powerful and uplifting as ever” says Clarke. The collaboration is a natural progression from 1987’s The Two Ring Circus, a companion EP for the band’s second album, The Circus, which included several orchestral interpretations.

Watch a short film, introducing the players, filmed during the recording sessions at Jet Studio in Brussels: http://po.st/ErasureBeyond

Erasure embark on a headline tour through Europe in January 2018 with support from Bright Light, Bright Light, starting in Dublin and including two London dates at the Hammersmith Apollo before dates in North and South America later this year – full details below.

ERASURE HEADLINE TOUR – EUROPE 29 Jan - Dublin Olympia SOLD OUT 30 Jan - Dublin Olympia SOLD OUT 31 Jan - Dublin Olympia SOLD OUT 2 Feb - Dundee Caird Hall SOLD OUT 3 Feb - Edinburgh Usher Hall SOLD OUT 4 Feb - Newcastle City Hall SOLD OUT 6 Feb - Liverpool Philharmonic SOLD OUT 7 Feb - Hull City Hall SOLD OUT 8 Feb - Manchester O2 Apollo SOLD OUT 10 Feb - Cambridge Corn Exchange SOLD OUT 11 Feb - Birmingham O2 Academy SOLD OUT 12 Feb - Nottingham Royal Concert Hall SOLD OUT 14 Feb - Ipswich Regent SOLD OUT 15 Feb - Southampton O2 Guildhall SOLD OUT 16 Feb - Cardiff St David’s Hall SOLD OUT 18 Feb - Aylesbury Friars Waterside Theatre SOLD OUT 19 Feb - Brighton Dome SOLD OUT 20 Feb - Guildford G Live SOLD OUT 22 Feb - Norwich UEA SOLD OUT 23 Feb - London Eventim Apollo – SOLD OUT 24 Feb - London Eventim Apollo – SOLD OUT 27 Feb - Cologne E-Werk SOLD OUT 28 Feb - Hamburg Mehr Theater SOLD OUT 1 March - Berlin Columbiahalle SOLD OUT 3 March - Leipzig Haus Auensee SOLD OUT 4 March - Munich Tonhalle SOLD OUT 5 March - Frankfurt Batschkapp SOLD OUT 7 March - Hanover Capitol SOLD OUT 9 March - Copenhagen Royal Arena ERASURE HEADLINE TOUR – NORTH AND SOUTH AMERICA 21 April - MX, Guadalajara, Roxy Fest 22 April - MX, Tijuana, El Foro 24 April - MX, Nuevo León, Palestino Libanes 25 April - MX, Mexico City, Pepsi Center WTC 27 April - EC, Quito, Agora De La Casa De La Cultura 28 April - CO, Bogota, Chamorro Music Hall 30 April - CO, Medellín, Chamorro City Hall - El Rodeo 2 May - PE, Lima, Anfieteatro Del Parque De La Exposicion 3 May - CL, Santiago, Movistar Arena 5 May - AR, Buenos Aires,Luna Park 6 May - AR, Rosario, Metropolitano 8 May - PY, Asunción, Paseo La Galeria 10 May - BR, Curitiba, Teatro Positivo 11 May - BR, São Paulo, Espaco Das Americas 12 May - BR, Rio de Janeiro, Vivo Rio 6 July - US, Miami Beach, FL, Fillmore 7 July - US, St. Petersburg, FL, Mahaffey Theater 8 July - US, Orlando, FL, Dr. Phillips Center for the Performing Arts 10 July - US, Atlanta, GA, Tabernacle 15 July - US, New York, NY, Beacon Theater

17 July - US, Boston, MA, House of Blues 18 July - US, Philadelphia, PA, Merriam Theater 20 July - US, Washington, DC, Warner Theater 22 July - US, Pittsburgh, PA, Byham Theater 24 July - US, Toronto, ON, Queen Elizabeth Theater 25 July - US, Grand Rapids, MI, 20 Monroe Live 27 July - US, Chicago, IL, Chicago Theatre 29 July - US, Minneapolis, MN, State Theatre 31 July - US, Indianapolis, IN, Murat 1 Aug - US, Kansas City, MO, Uptown Theater 3 Aug - US, Dallas, TX,Toyota Music Factory 4 Aug - US, Houston, TX, Smart Financial Centre 5 Aug - US, San Antonio, TX, Tobin Center for the Performing Arts 7 Aug - US, Austin, TX, Austin City Limits Live 10 Aug - US, Denver, CO, Opera House 12 Aug - US, Salt Lake City, UT, Kingsbury Hall 14 Aug - US, Seattle, WA, Moore Theatre 15 Aug - US, Vancouver, BC, Orpheum Theatre 19 Aug - US, San Francisco, CA, Masonic Auditorium 21 Aug - US, Santa Barbara, CA, Arlington Theatre 22 Aug - US, San Diego, CA, Symphony Hall 26 Aug - US, Los Angeles, CA, Wiltern Theater Ticket details at http://po.st/ErasureLive

Recent praise for Erasure: “Arguably one of their best pieces of work” Louder Than War “A triumph of achingly beautiful pop protest music.” - MOJO

Erasure, who recently accepted the Icon Award at Attitude’s 2017 award ceremony, have released a staggering number of albums, including 5 UK Number 1s, and 35 UK Top 40 singles. World Be Gone went to Number 6 in the UK Official Albums Chart, giving the enduring BRIT and Ivor Novello winning pop duo their highest album chart position since 1994’s I Say I Say I Say.

Echo Collective will release their reinterpretation of Radiohead’s Amnesiac on 7K! (!K7) in March and will perform the album at select festivals in 2018. For further information, go to - https://www.echocollective.be/

Pre-order:

http://po.st/ErasureStore

http://po.st/ErasureLexer

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journalofsportsmedicine · 5 years ago

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Sport, Globalization, Economy, Health, Public Policy and Power- Juniper Publishers

Juniper Publishers- Journal of Physical Fitness, Medicine & Treatment in Sports

First Part

Sports in Globalization

Atypic transnational entertainment and entertainment enterprise (Edtee), governing activity or “Punta” of the world economy and scenario of structural inequality in the distribution of medals-champions and the economic benefits that it produces.

Origin and Physiomics of the Edtee

Established in 1968-1981 and consolidated between 1982-2017, the globalization of sport is its conversion into EDTEE, which works with the logic and dynamics of any transnational and its objective is to produce a profitable, daily and massive show:

“In 2006, it moved US $213 billion in the US and generated 2 and 7 times more profits than the automotive and film industries, respectively ... Globally, in 2014: Generated 1% of GDP ... Its value was 1.5 billion US $, ... equivalent to US exports in one year ... In June 2015, in Europe it generated 1.76% of gross value added and 2.12% of employment and it was estimated that the multiplier effect was 1.22% for the set of the economy ... Worldwide in 2015, accounting for its infrastructure, goods, licenses and events has a value of 643-689,000 million US $, 1% of world GDP ... “ [1].

Its atipicity as a transnational is given by:

a) Its organization-management.

b) Nature of the work force.

c) It is present all over the world.

d) Monopolize the total production of the show.

e) It lacks a centralized power.

Let’s See Its Physiognomy

a. Units of Organization and Management of the Sports Show: World Sports Organization (WSO) or sports government, headed by the International Olympic Committee (IOC) and FIFA, whose main events are:

b. Olympic Games (0G): Organized-managed by the IOC, which made its commercialization with the “Sponsorship Programs, initiated in the 1988 OG” (Samaranch 2002: 85)? The main sponsors are the World Olympic Partners, who are associated by 3-4 OG, use their image worldwide and are franchises in the Villa.

Olympic the other sponsors have the same rights, but can only operate in the host country and the contract lasts four years. In 2016 they were:

“World Olympic Partners: Cocacola; Atos Origin; General Electric; McDonalds; Omega; Panasonic; Samsung; Visa, Procter Gamble; Dow; Bridgestone. Official Partners: Bradesco; Bradesco Seguros; Correios; N = T; Clear; Embratel; Nissan Official Contributors: Aliansce Shopping Centers; Apex; CISCO; Estàcio; EY; Balloon;. Sadia; Qualy; SKQL; Latam Airlines and Travel: 361º. Suppliers I: Airbnb; AC; CEG; Dica do chef; Balloon; EF Education; Eventim; GREE; ISDS; Karcher; Komeco; Locate Manpowergroup; Microsoft; Mondo; Nielsen; NIKE; OFF !; RGS; Sapore; SEG Gymnastics; Symantec; Technogym; 3 Corações; Riogaleão. Suppliers II: Bauerfeind; Casa da Moeda; EMC; Hospital dos Olhos; Osterscope”.

Simultaneously, the IOC commercialized the transmission rights, in millions of US $:

“In August 1995 the ... American NBC ... committed to pay 1,250 for the rights in the USA of the OG 2000 ... and the OG Invierno 2002 .... Then he proposed: 2,300 for OG 2004-2008 and OG Winter 2006 ... (Jennings, 1996: 279). “Jacques Rogge, President of the IOC between 2001-2013, in ... the financial report before the 2012 General Assembly, pointed out that the IOC already secured 3,600 in TV rights for the Winter W in 2014 and the 2016 OG; He indicated that the goal is to exceed 4,000, more than the 3,900 that they raised with the Winter 2010 and the 2012 OG. For the winter 2018 and the OG 2020, the IOC secured 2,600 ... The main TV partner is NBC, which bought the rights for transmission in the US of 4 Olympics until 2020 by ... 4.380” [2].

World Cup: Organized-managed by FIFA, whose links with companies evolved to the Official Licensing Program in the World Cups (1994). Established the Sponsorship Program 2007- 2014 and in the 2014 World Cup the sponsors were:”Partners: Coca-Cola; Adidas; Sony; Visa; Hyundai and Kia; Fly Emirates... Exclusive sponsors: Budweiser, Castrol, Continental, Johnson & Johnson, McDonald’s, Moy park, Oi and Yingli Solar... National promoters: ApexBrasil, Garoto, Liberty Seguros, Banco Itaú and Wiseup”.

The importance of broadcasting rights was recognized by FIFA in 2004:

“Revenues have not stopped growing. Correspond at the same time the rights of television broadcast... “(Eisenberg, Lanfranchi, Mason and Wahl, 2004: 248). “Until October 2011 the total amount agreed for the period 2015-2022 exceeded US $ 1,850 million... FIFA granted sales representation to Infront Sports & Media in Asia ... Australia: Extension of the contract with SBS. Canada: Rights granted to Bell Media (CTV / TSN / RDS). Caribbean: Extension of the contract with IMC (SportsMax)”.

FIFA’s revenues are specified in its 2011-2014 Financial Report, in millions of US $:

“With income of 5,718 and expenses of 5,380, a positive result of 338 was registered, income increased in relation to 2007-2010 due to the increase in sales of commercialization and transmission rights and the benefits of ticket sales rights that in Previous cycles had been assigned to the Local Organizing Committee, reserves were increased..., reached the 1,523 to the 31-12-2014... The total income is broken down as follows: Events 5,137: 4,308 of the 2014 World Cup (TV Rights: 2,428; Marketing rights: 1,580; Commercialization of rights for corporate hospitality preferential services: 185; Licensing: 115) and 829 for other events... Operating income 271... Financial income 310....

Transnational Professional Clubs endorsed by the ODM

The main event that they organize-manage are the European Football Championships, endorsed by the respective National and European Federations:

“In 2001, Manchester United of England was the most expensive club (1,400 million US $) and was the first to quote on the Stock Exchange. In Spain at the end of the 20th century, football contributed 1% of GDP and, in 1999, in Italy it was the twelfth economic sector “(Altuve [2]: 113 / 115-116). Starting the 21st century, Real Madrid is a Club model: “sponsored in 2008-2009 by Adidas, Audi, Bwin, Mahou Beers, Coca-Cola, Community of Madrid-madrid.org, Rexona For Men, San Miguel, Sanitas, Solán de Cabras and Solaria, is applying a management model that combines the social (UNICEF ambassador) and marketing with the aim of enhancing the exploitation of its brand, transforming its fans into customers”.

The Professional League of Spain promotes globalizing marketing initiatives:

“He installed his first office in Beijing... in 2014, he announced that at the end of 2015 he would open the one in Johannesburg... and New York and Shanghai... With Pepsi Egypt, in October- November 2015; in the summer of 2015... With an organization sponsored by Nike, in the USA...”.

It is appropriate to highlight -in millions US $ -which:

a) 5,525.52 is the income of the 20 Soccer Clubs with the highest income in 2008-2009: Germany, France, Italy, England and Spain.

b) 12,602.2 is the value of the 10 Most Expensive Clubs in 2010: 7 of the USA (6 American football or NFL and 1 baseball), 2 of England and 1 Spain (soccer).

c) 2.072 is the value of the 10 Most Valuable Club Brands in 2010: 51.09% of the value are from 5 football clubs in Europe (2 from England, 2 from Spain and 1 Germany) and the remaining 48.91% to USA (3 of baseball and 2 of NFL) (Altuve, 2018: 104-106 / 108).

Transnational companies endorsed by the MDG

The main events that they organize-manage are the Vueltas de Ciclismo. The annual Tours of France will be considered:

Organized by Amaury Sport Organization (ASO), a company of the French Group Philippe Amaury Publications, which... in 2010 organized 21 events... Together with ASO guarantee the success of the Tours the employer organization of the participating professional clubs (AIGCP), the Union of International Cycling and French Cycling Federation, who endorse it by the ODM. In 2005, an agreement was reached between ASO and the AIGCP that included the Tours editions from 2005 to 2008 “(Altuve, 2018: 124-125).

In 2009, the budget was approximately US $ 139 million, financed: 10% for rights paid by the cities-stage; Eurovision, France 2, France 3 and France 4 paid 50% for audiovisual rights; 40% of sponsorship and advertising rights. The advertising caravan was an important advertising tool:

“It covers 20 km, goes ahead of the competition with 160 vehicles, 600 caravans, 33 brands represented, 16 million gifts, ... and merits an investment between 278,000-695,000 US $ .... Media coverage included: 186 countries; ... with 118 TV channels; ... 650 media ...; as for the Internet website, it received six million visitors “(Altuve, 2018: 126).

Independent multinational companies of the MDG

The main event that they organize-manage is the annual Formula One (F1), property of Liberty Media, who bought the F1 for 4,400 million US $ on 07-09-16. The management of F1 is exercised through the Formula One Group, whose main sources of income are:

“TV broadcast is the main form ... according to the English newspaper Autosport can reach more than 300 million US $ and were sold in 67 countries for the 2010 season ... By radio: They have increased, in the US since 25-05 -08- the races were available through SIRIUS 125 of SIRIUS Satellite Radio company that for 2008 had more than 130 channels, was the Partner ... by Official Satellite of the NFL, NBA and NHL. The sponsors in 2010 were Allianz, DHL, the bank. UBS, GH Mumm and LG Electronics, Inc, which between 2009-2013 acquired exclusive titles from Global and Technological Partners and ... Official Partner for Consumer Electronics, Mobile Telephony and Data Processing “(Altuve, 2018: 135).

The economic and media success of F1, measured in millions of US dollars, is resounding:

“Between 1979-2004 ... it showed profits valued at 3,600 ...; in 2007 it had 597 million viewers, with 11,183 hours of retransmission in 188 countries, of which 5,169 hours (47%) were live and direct; in 2010, TV rights were sold to 67 countries ... As of 2006, it abandoned cigarette advertising, but this did not affect the business because new sponsors were incorporated, to the point that in 2007 it mobilized around 13.6 thousand million US $ per year”.

Sportsman-Competitor: Main Work Force of the Show

Professional whose job is to prepare and compete. Their types of employment relationship are:

a) It combines the work of representation of your country in the ODM competencies with that performed in one of these scenarios: Professional Clubs whose events endorse the MDG; transnational events endorsed by the MDG; Professional Clubs or transnational events endorsed by the MDG, with the mediation of the State: Cuba case.

b) Work on competitions organized by independent Transnationals of the MDG.

The one hundred best sportsmen-competitors paid in 2015: earned 3,200 million US $, 17% more than in 2014; 62 are American (27 MLB baseball); they come from 10 sports disciplines; and 2 are women. In millions of US $ income (including salaries / prizes and sponsorship), the sport discipline and the country of the top 10 are presented: Floyd May weather (300-Boxing-USA). Manny Pacquiao (160-Boxing-Philippines). Cristiano Ronaldo (79.6-Soccer of Europe- Portugal). Lionel Messi (73,8-Soccer of Europe-Argentina). Roger Federer (67-Tennis Open-Switzerland). LeBron James (64.8-NBA Basketball-USA). Kevin Durant (54.1-NBA Basketball-USA). Phil Mickelson (50,8- Golf Open-USA). Tiger Woods (50.6-Open Golf- USA). Kobe Bryant (49.5-NBA Basketball-USA) [3].

Sponsoring Transnational Companies or “Sponsors”

They buy:

a) The organizers-managers of the show, the right to use the symbols and the logo of the events in the advertising of their products.

b) The media spaces to spread their associated advertising and identified with the symbols and logos of the show.

Transnational Media Companies

They broadcast the show, buy the transmission rights to the organizers-managers and sell the spaces to the sponsors for their publicity. Since the 90s of the twentieth century, they have been acting simultaneously as organizers-managers and disseminators of the show.

Transnational Sporting Goods Companies

They provide the products used by competitors: instruments (balls, balls, snowshoes, garrochas, javelins, bicycles, etc.) and on their bodies (shoes and clothing); and sponsor events and athlete-competitors. At the close of fiscal year 31-05-2015, in millions of US dollars: the 10 leading companies (from the US and Europe) had sales of 99,315, led by Nike (USA) and Adidas (Germany) with 30,601 and 19,113, which obtained net profit 3,273 and 723.2, respectively [4].

Public-Fanatic-Consumer

It is the destiny of the show. It is the basis of the operation of EDTEE, whose fundamental objective is the conversion of all the inhabitants of the planet into fanatics of sport, that is, spectators who internalize the advertising messages issued during the events and become compulsive consumers of goods and services. Of the diffused brands.

State

Regardless of the types of governments and their politicalideological orientation, the State through public policy embodied in a legal-legal norm and an administrative-organizational structure (ministries, institutes, secretariats, etc.) with programprojects and budget, has the following functions in the EDTEE [5]:

Adapt the Participation of the Country to the Organizational Nature of the Show: When the organizermanager is the ODM, it arranges, prepares and guarantees the participation of its national team in the event. If the organizersmanagers are Transnational Professional Clubs or transnational companies, support the events and contribute to their success.

Produce and Reproduce the Sporting Ideology, Incorporating it into its Ideological Baggage and Legitimizing Itself, Making Sport One of its Ideological Apparatuses: Regardless of the result of the country’s participation (win or lose) in events, the State will legitimate with the support and promotion that makes the sport through public policy, thus operating the process of conversion of sport into an ideological apparatus. Obviously, the legitimacy of the State increases when the country obtains victories - by winning competitions and / or organizing events - that are identified with state management. In addition, the State extends the sports ideology to the rest of the social scenarios.

Financing, Disseminating the Sports Ideology, Exercising Violence and Creating the Conditions that Guarantee the Success of the Show in Its Territory (being the venue): The operational part of the shows is the responsibility of the National Organizing Committee formed by the host State , private organizations and the national instance of the ODM (in the OG and World Cup are the Olympic Committee and the National Federation) that works with its international instance, which is the highest authority of the event, which in the case of the It is the IOC and in the World Cup it is FIFA. The IOC and FIFA have reinforced and hold absolute power both events and the funding has been transferred to the State:

“In September 1995, the IOC announced that as of 2004, the share of television rights granted to Olympic city centers would fall from 60% to 49%, that is, the revenues of the National Organizing Committee will be reduced ... FIFA announced on 03- 23-17 that will eliminate the National Organizing Committees ... and will take total control of the organization of the World Cups from 2026 to generate more income, minimize costs and be more effective ... “(Diario Peru 21: 03- 04-17; Altuve, 2018: 178- 179). “The London 2012 OG cost more than US $ 17,500 million, of which the State financed 83.48% (US $ 14,610 million)” (America, economy, economy, markets and finances: 19-12-12); In the 2014 Soccer World Cup and the 2016 OG of Brazil, the investment was, mainly, public: “It was - according to the State - 21 billion US $. For Zimbalist it is between 35-40 billion US $. The final cost has not been specified ..., but ... it is much higher than the state appraisals because investment is missing ...: 1) To compete and win the venue of the events ... 2) At the opening and closing ceremonies ... 3) In the overpricing in the construction and remodeling of the infrastructure “ [6].

The State produces and reproduces the sports ideology highlighting the advantages and benefits of hosting a successful event, guaranteed by the investments made and exercising symbolic and physical violence to ensure the normal performance of the show. Obtaining certain remunerations through taxes, by the economic impact generated, etc.

Edtee, Automobilistic, Energy and Communications Industries: Rectoral Activities or “Punta” of the Lícita World Economy

The communication, automotive and energy industries participate in EDTEE, as can be seen (Altuve: 2016 and 2018):

Olympic Games (OG): Among its main sponsors are: ATOS, General Electric, Panasonic and Samsung (communications) in the OG 2016, 2012 and 2008; Bridgestone (rubbers - automobile) at OG 2016; ACER and Lenovo (communications) in the OG 2012 and 2008. Sponsors of the 2012 OG: BMW (automotive); British Petroleum and British Telecom (energy: oil and gas) EDF Energy Électricité (energy: electricity).

Soccer World Cups: Among its main sponsors are: Sony (communications) and South Korean Auto MC (automobile) in the 2014-2010 World Cups; Continental AG (automotive supplement), Hyundai (automobile) and Deutsche Telekom, Philips, Toshiba and Yahoo (communications) in the World Cup 2006. Exclusive sponsors of the 2010 World Cup: Continental AG (automotive); Castrol lubricants from British Petroleum (energy company), who was also a sponsor of the 2012 European Football Championship and the 2014 World Cup; MTN GROUP (communications), who in football has also sponsored the League of Africa, on 03-18-2010 signed a sponsorship agreement with the Manchester United Giants and was a sponsor of APOELFC Nicosia of Cyprus, in 2012; Satyam (communications) and Yingu Solar Energy (solar energy), who was the first Chinese company to sponsor the FIFA World Cups in 2010 and 2014, and in 2011 was the Official Premium Sponsor of FC Bayern Munich-Germany and the FC Bayern 2012 Youth Tournament.

Transnational Professional Clubs: In 2008-2009, Audi (automobiles) and Solaria (energy) were sponsors of Real Madrid. d) Tours of France and Giro d’Italia 2010. They were organized by Amaury Sport Organization and RCS Sport, owned, respectively, by Philippe Amaury Publications and RCS Media group (communications).

Formula One (F1): Since 07-09-2016 F1 is owned by Liberty Media (communications). In 2010 LG Electronics Inc (communications) was a global sponsor. The automotive is essential because it brings the cars of competition and participate as teams or teams. Following are presented-for 2010-five teams or teams with their owners:

a) Vodafone McLaren Mercedes: Vodafone (communications), Mclaren (automobile, etc.) and Mercedes (automotive).

b) Red Bull Renault: Red Bull and Renault (car).

c) Scuderìa Ferrari Marlboro: Ferrari (car).

d) Lotus F1 Racing: Malaysia Racing Team SDN BHD, belonging to Tune Group (communications) and Naza Group (automobile).

e) 75% of the Mercedes GP Petronas F1 Team belonged to Mercedes-Benz (automotive).

Base of the Power in the Edtee: International Division in Medalls-Champions and in the Economic Benefits

The concentration of power in sport begins with the regressive distribution of the medals-champions, emerging the International Division, that is, the specialization of a small group of countries to win and the vast majority specializing in losing.

International Division in the World Cup Operates on Two Levels

a) Winners or Protagonists of the World Cups 1970- 2014: The protagonism is concentrated in Brazil, Federal Germany, Argentina, Italy, France and Spain, which have been the champions and occupied 19 of the 36 positions from 2nd to 4th place, and in much lesser degree, in the countries that occupied the other 17 semifinalist positions: 14 Europe; 2 America and 1 Asia. The specialists in losing are those attending the World Cups that did not reach the semifinals and the rest of the world that participated in the qualifiers.

b) Assignment of Quotas-Countries to the Continents and Contribution of Players from the Professional Clubs to the National Teams, in the 2014 World Cup: Europe had 13 (40.6%) quotas-countries and 190 of their Clubs contributed 563 (76, 4%) players, of which 176 were contributed by 17 Clubs from Germany, England, Italy and Spain; the rest of the world was assigned 19 (59.4%) quotas-countries and their Clubs contributed 171 (22.1%) players. America: 1) It had 9 countriesplaces (Brazil is included by venue) and the other 3 continents 10. 2) Their Clubs contributed 102 players and together Asia, Africa and Oceania 69 (ECA: 07-08-14). There is an international division with: Europe, led by Germany, Italy, Spain, France and England has prominence with the first places in the World Cups and the largest allocation of seats-countries, and their Clubs bring the largest number of players to the World Cup; America, in second place of countries-places, its protagonism is reduced to Brazil and Argentina and it was assigned the production of players (raw material) exportable to Europe that allows to guarantee the success of the spectacle of the Professional Clubs and the World Cup:

“They are the biggest exporters ... to the Clubs ...: With 20% in 2011 ...; in 2013 Argentina with 1,945 and Brazil with 944 headed the ranking; between January 2011 and June 2014, Brazil transferred 2,311 players, of which 1,311 (56.72%) went to Europe ...; in 2014, the Brazilians were protagonists in 1,493 operations ... followed by Argentina (801) ...; in 2015 the most transferred players are Brazilians with ... 512 ... Argentina with 254 ... is the second. The Professional Clubs of Europe endow the Worlds with most of the players: The World Cups are privileged scenarios ... where negotiable players are displayed for the competitions of the Professional Clubs and thus continue repeating the cycle indefinitely in which FIFA participates, who paid US $ 70 million to distribute an average of US $ 2,800 for each day a player was in the 2016 World Cup , shared between the current team and any other team for which he had played in the 2 years of the tie “ [7].

International Division in the OG 1996-2012 operates on four levels

a) General: Winners are 15 (7.31%) countries (Group of Nine, Ukraine, Holland, Spain, Australia, South Korea and Cuba) who obtained 3,053 (66.35%) medals. Losers are the rest of the world, led by 92 (44.87%) countries WITHOUT medals and the following groups: 1) 39 (19.02%) countries (P) obtained 68 (1.47%) medals (M). 2) 38 P (18.53%) gained 508 (11.04%). 3) 11 P (5.36%) obtained 367 (7.97%). 4) 10 P (4.87%) gained 605 (13.14%).

b) Inter Continents: Medals won by Europe 2,357 (51.09%), America 926 (20.07%), Asia 874 (18.91%), Oceania 267 (5.78%) and Africa 177 (3, 81%).

c) Between Continents: Europe: Winners: 8 P (3.88%: Russia, Germany, England, France, Italy, Ukraine, Holland and Spain) earn 1,478 (32.03%). Losers: 41 P (19.91%) who won 879 (19.06%). America: Winners: 3 P (1.46%: USA, Cuba and Brazil) get 710 (15.39%) M. Losers: 38 (18.44%) who won 216 (4.68%). Asia: Winners: 3 P (1.46%: China, South Korea and Japan) earn 636 (13.78%) M. Losers: 42 (20.4%) P who won 238 (5.13%). Oceania: Winners: 2 P (0.98%: Australia and New Zealand) earn 266 (5.76%) M. Losers: 15 countries (7.27%) that won 1 (0.02%). Africa: Winners: 9 P (4.39%: Kenya, Ethiopia, South Africa, Nigeria, Morocco, Algeria, Egypt, Zimbabwe and Tunisia) earn 161 (3.49%) M. Losers: 44 (21.35%) P who won 16 (0.32%).

d) Interior of a Continent (Latin America and the Caribbean in America): Winners: 7 P (3.41%: Cuba, Brazil, Jamaica, Argentina, Mexico, Colombia and Trinidad and Tobago) earn 297 (6.45%) M. Losers: 32 countries (15.6%) that earned 36 (0.78%) “(Altuve, 2008: 214-217). In OG 2016 20 countries (9.8%) won 672 (68.99%) medals and 117 (57.35%) won NO; the Group of Nine obtained 489 (50.2%) and Latin America and the Caribbean won 67 (6.87%).

The International Division and concentration of power in sport is extended with its conversion into EDTEE and the deepening of the regressive distribution of the economic benefits produced. With fewer and fewer exceptions confirming the rule, the winning athletes-competitors come from a small group of countries led by the Group of Nine; If we add to this, the transnational companies that organize shows, sponsors, media and sporting goods, are the ones who appropriate the highest volumes of income produced by EDTEE and come from that group of countries, we are facing a competitive and economic cycle that begins and ends in the US, Europe, Japan and China, with an important appropriation of the benefits by the MDG. The public sports policy of these few national states with power in sport is identified and serves their interests and those of their transnational’s, while most of the states without or with little power, adapt their public policy to a foreign sports dynamic to your interests.

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