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itscomhes · 2 years ago

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Importance of Digital Marketing Compared to Old-Time Newspaper Marketing

There is no denying that the Internet, coupled with technological advancements, has revolutionized the face of marketing. Earlier, the best and the most effective way to promote a business was to get display ads printed in newspapers. But times have changed. Today’s generation is more hooked to the digital world than printed media. Consequently, there is a growing need to shift focus on digital marketing. There is no exception for the healthcare industry as well.

What is Healthcare Digital Marketing?

In healthcare, digital marketing refers to using digital platforms such as social media and websites as tools for marketing communication. The “sponsored ads” that pop up on your social feed and the emails you get from healthcare companies are all a part of digital marketing.

Trends in Healthcare Digital Marketing in India

The past few years have been witness to India emerging as one of the fastest-growing digital economies globally. The period between 2014 and 2017 saw the digital adoption index growing by 90%. Regarding revenue, the Indian digital healthcare market stood at a valuation of $ 116.61 billion in 2018. The numbers will expectedly hit INR 485.43 billion by 2024, with a CAGR of around 27.41% during the years 2019–2024. (Source.)

Why Are the Downsides of Traditional Marketing?

The traditional marketing mode is a conventional method to reach out to a semi-targeted audience through various offline advertising methods. It usually comes in prints, broadcasts, direct mail, telephone, and outdoor advertising like billboards. However, conventional marketing has the following drawbacks:

Very costly

Almost no direct interaction with the audience

Making updates is not easy in a static newspaper ad or an already aired TV commercial.

No room for customizations to target a specific audience

Measuring ROI becomes tough.

The rate of leads converting into paying customers is meager.

Receiving feedback is not easy.

Why Go Digital with Healthcare Marketing?

As per ClickZ, the global population has 57% internet users with an average online activity of 6 hours 42 minutes each day. (Source) With different channels like social media, websites, content marketing, pay-per-click, and more, there can be no better time to tap the digital platform’s potential. While traditional newspaper marketing is still useful, technology makes it easier to broaden your outreach, especially when offering something essential, like healthcare services. So here are the top benefits of adopting digital marketing:

Better audience profiling

Direct interaction with the target audience.

Better prediction of customer behavior

Easier to get feedbacks on your service or brand

Tracking your marketing progress is easy.

Cost-effective compared to traditional advertising.

Enough scope for customizing and updating marketing communication

Conclusion

With progressive government policies, India’s robust digital footprint has played a vital role in nurturing the country’s digital healthcare ecosystem. Healthcare providers are turning to digital media to grow their business while offering their services to the public. Digital marketing has promising prospects for the future, far outweighing the limitations posed by traditional marketing.

What is Healthcare Digital Marketing?

Trends in Healthcare Digital Marketing in India

Why Are the Downsides of Traditional Marketing?

Very costly

Almost no direct interaction with the audience

Making updates is not easy in a static newspaper ad or an already aired TV commercial.

No room for customizations to target a specific audience

Measuring ROI becomes tough.

The rate of leads converting into paying customers is meager.

Receiving feedback is not easy.

Why Go Digital with Healthcare Marketing?

Better audience profiling

Direct interaction with the target audience.

Better prediction of customer behavior

Easier to get feedbacks on your service or brand

Tracking your marketing progress is easy.

Cost-effective compared to traditional advertising.

Enough scope for customizing and updating marketing communication

Conclusion

With progressive government policies, India’s robust digital footprint has played a vital role in nurturing the country’s digital healthcare ecosystem. Healthcare providers are turning to digital media to grow their business while offering their services to the public. Healthcare Digital marketing has promising prospects for the future, far outweighing the limitations posed by traditional marketing.

Source: https://comhes.com/

#There is no denying that the Internet #coupled with technological advancements #has revolutionized the face of marketing. Earlier #the best and the most effective way to promote a business was to get display ads printed in newspapers. But times have changed. Today’s gen #there is a growing need to shift focus on digital marketing. There is no exception for the healthcare industry as well.#What is Healthcare Digital Marketing?#In healthcare #digital marketing refers to using digital platforms such as social media and websites as tools for marketing communication. The “sponsored #Trends in Healthcare Digital Marketing in India #The past few years have been witness to India emerging as one of the fastest-growing digital economies globally. The period between 2014 an #the Indian digital healthcare market stood at a valuation of $ 116.61 billion in 2018. The numbers will expectedly hit INR 485.43 billion b #with a CAGR of around 27.41% during the years 2019–2024. (Source.)#Why Are the Downsides of Traditional Marketing?#The traditional marketing mode is a conventional method to reach out to a semi-targeted audience through various offline advertising method #broadcasts #direct mail #telephone #and outdoor advertising like billboards. However #conventional marketing has the following drawbacks:#Very costly #Almost no direct interaction with the audience #Making updates is not easy in a static newspaper ad or an already aired TV commercial.#No room for customizations to target a specific audience #Measuring ROI becomes tough.#The rate of leads converting into paying customers is meager.#Receiving feedback is not easy.#Why Go Digital with Healthcare Marketing?#As per ClickZ #the global population has 57% internet users with an average online activity of 6 hours 42 minutes each day. (Source) With different channe #websites

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mightyflamethrower · 11 months ago

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“Net Zero” is the hot thing among Climate Change zealots and has been for quite a while.

The idea is simple: if excessive emissions of CO2 are changing the atmosphere sufficiently to cause undesirable changes in the climate, then we have to quit emitting excessive levels of CO2. The “net” part of Net Zero is finding a way to remove CO2 from the atmosphere in the same quantity with which we increase it through the use of machines.

Simple enough. It’s a bad policy, but the reasoning is simple enough to understand.

More than 140 countries, including the biggest polluters – China, the United States, India and the European Union – have set a net-zero target, covering about 88% of global emissions. More than 9,000 companies, over 1000 cities, more than 1000 educational institutions, and over 600 financial institutions have joined the Race to Zero, pledging to take rigorous, immediate action to halve global emissions by 2030.

This policy goal is truly insane, and everybody promoting it is as well. And, as the Telegraph reports, they are incredibly careless as well, playing with human lives and prosperity without thinking anything they do through to their logical conclusions. Their obsession with Net Zero overrides the most basic level of prudence one would expect from world leaders.

Two of the primary strategies for achieving Net Zero are, as you know, electrifying everything while simultaneously abandoning the use of fossil fuels to produce electricity. And, since nuclear power is controversial, time-consuming to construct, and requires a substantial up-front investment, countries are placing almost all their eggs in the “renewable” generation basket.

If renewables were reliable and affordable, it would be a great idea. Who wouldn’t prefer a cheap method for reliably generating a lot of electricity without depleting resources we could use for other things, or stretch out for a longer period? If it is all upside and no downside, why not?

Yeah, well, but…None of that is true, so the advocates get sloppy, deceptive, and push ridiculous propaganda out to obscure the basic facts.

Britain’s climate watchdog has privately admitted that a number of its key net zero recommendations may have relied on insufficient data, it has been claimed. Sir Chris Llewellyn Smith, who led a recent Royal Society study on future energy supply, said that the Climate Change Committee only “looked at a single year” of data showing the number of windy days in a year when it made pronouncements on the extent to which the UK could rely on wind and solar farms to meet net zero. “They have conceded privately that that was a mistake,” Sir Chris said in a presentation seen by this newspaper. In contrast, the Royal Society review examined 37 years worth of weather data. Last week Sir Chris, an emeritus professor and former director of energy research at Oxford University, said that the remarks to which he was referring were made by Chris Stark, the Climate Change Committee’s chief executive. He said: “Might be best to say that Chris Stark conceded that my comment that the CCC relied on modelling that only uses a single year of weather data … is ‘an entirely valid criticism’.” The CCC said that Sir Chris’s comments, in a presentation given in a personal capacity in October, following the publication of his review, related solely to a particular report it published last year on how to deliver “a reliable decarbonised power system”.

Here’s a simple question for you: would you completely upend a system that was working and that undergirded your civilization based on such a limited amount of data?

If the answer is “Yes,” step aside and let the adults make policy because you are a buffoon. Unsurprisingly reality has not matched the fantasy of the Nut Zeros.

But, in response to further questions from this newspaper, the body admitted that its original recommendations in 2019 about the feasibility of meeting the 2050 net zero target, were also based on just one year’s worth of weather data. The recommendations were heavily relied on by ministers when Theresa May enshrined the 2050 target into law. A CCC spokesman said: “We stand by the analysis.” In October 2021 The Sunday Telegraph revealed that assumptions underpinning the committee’s 2019 advice to ministers included a projection that in 2050 there would be just seven days on which wind turbines would produce less than 10 per cent of their potential electricity output. That compared to 30 such days in 2020, 33 in 2019 and 56 in 2018, according to analysis by Net Zero Watch, a campaign group.

It is not accidental or, bad enough, negligence that led to this rather error-prone way of estimating energy needs. Instead this is the sort of strategy used all the time in getting government to do remarkably stupid things: mislead about what the actual costs and benefits of achieving a goal would be.

In my earlier life as an activist, I saw this strategy used all the time: project an unrealistically low cost, claim unreasonably high benefits, and use the sunk cost fallacy to keep the money flowing. Projects in government can escalate in cost by as much as a factor of 20 or more and produce few actual benefits, but once the first dollars flow in the project has a life of its own.

Think high-speed rail in California. Costs have escalated out of control; hardly anything has been built; and a project that was supposed to be already running will likely never get finished. But the gravy train for the people getting the money continues for years or decades. The project got off the ground in…1996 and has consumed untold billions of dollars without much of anything having been built. The project got the green light in 2008, and costs have ballooned with little progress having been made.

The costs for the California high-speed rail project, which voters approved $10 billion in 2008, have risen sharply and the authority has not identified key funding needed for the project that has faced numerous delays. The full San Francisco to Los Angeles project was initially estimated to cost around $40 billion but has now jumped to between $88 billion and $128 billion. The rail authority estimated costs for an initial 171-mile segment connecting Merced to Bakersfield rose from $25.7 billion to at least $32 billion and is hoping initial service will begin in 2030.

Just to let you know, the Merced to Bakersfield portion is all in central California, where few people actually live. In other words, there will be a segment of high speed rail from nowhere to nowhere. Not to offend the good folks of Merced and Bakersfield, but nobody would have approved a $32 billion train from one to the other. It would have been the subject of very unkind jokes.

Now, it is reality, or rather, it might be late in this decade. That is how government scams work.

Nut Zero is using that model. Overpromise, underdeliver, skim a ton of money off the taxpayers and create a disaster.

Nobody involved with Net Zero has your interests in mind, and only the childish believe it is possible or desirable in the foreseeable future. Trillions will be made by scammers, bureaucrats and the transnational elite will gain more control over you, and the average person will be immiserated.

That is the reality of Nut Zero. It is a scam and a power grab. Nothing more. Trust nothing its advocates say.

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scotianostra · 11 months ago

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On January 27th 1784 the newspaper the Glasgow Herald was published for the first time.

As the birth of America brought the decline of the city’s lucrative tobacco trade and an end to its first phase of imperial expansion, the first issue of a newspaper called The Glasgow Advertiser was published.

When John Mennons - writer, editor, printer and publisher of The Glasgow Advertiser - sold the few hundred copies of his first issue around the coffee houses of Glasgow in 1783, he was already dealing with international businessmen, the tobacco lords and the other members of the Merchants’ House who traded with the Americas and Caribbean, who owned plantations and mansions across the Atlantic and whose fortunes would provide the basis for Glasgow’s early and hugely successful participation in the Industrial Revolution. The American colonies were lost, but the city continued to trade across the Atlantic, and soon added businesses in Africa, Australia and the Far East.

That first issue of The Herald showed the international interests of the Glasgow business community. On the front page alone there was intelligence from London, Dresden, Hispaniola (now Haiti and the Dominican Republic), Jamaica, New York, Gibraltar and Madrid, and reports of ships belonging to the East India Company sailing for Africa and the South Sea (the South China Sea). In addition, a disapproving account of the princes and princesses of Europe changing their religion “as if it were part of their dress” when marrying for family or national advantage was enlivened by the news that the Sultan of the Ottomans (Turkey) and the Sophia of Persia (Iran) had sent ambassadors to south Germany to ask for the hands in marriage of two princesses of the House of Wurttemberg.

The Glasgow Herald is the longest running national newspaper in the world and is the eighth oldest daily paper in the world. The paper was originally named the Glasgow Advertiser, and after a short spell as The Herald and Advertiser and Commercial Chronicle, became The Glasgow Herald in 1804.

The paper’s first editor John Mennons worked from offices at Duncan’s Land on Gibson’s Wynd, with the company moving to ‘The Lighthouse’ in Mitchell Street in 1895,the building is creditted cto architect John Keppie, but he apprenticed the young Charles Rennie Mackintosh.

On the 19th of July, 1980, the paper moved to offices in Albion Street. It is currently printed at Carmyle just south east of Glasgow.

#scotland #scottish #history #Glasgow publishing #newspaper'

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writer-dipsundarkanjilal · 2 years ago

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Why Improving Thoughts?

There are thousands of motivational books around, talk about how to improve your thoughts. Now a days many YouTubers have started sharing lectures about thought leadership. Even I heard that in India, many motivational speakers are conducting seminars just to talk about Time management, Startups etc. and citizens are investing good money to attend them. But, why?

Why Improving Thoughts is so important? What's wrong with your existing thoughts and believes? Are they not true?

Then how our parents and ancestors were surviving without hearing these lectures??

Don’t misunderstand my arguments, they are not mine. I know improvement is inevitable. These are the questions from my audiences.

First of all, your mind is the kitchen of all your Thoughts. You derive thoughts when you observe something from your surroundings. Later your constant observations on something in a particular way, creates you believe that approach. After this we all know. Your belief system controls your mind for subsequent action and your action returns your result. This is a known psychology.

What is not so common here is why do you think in a certain way without evaluating that positive and negative aspect of it? Or, even if you see all positive aspects in a negative thought, why do you see all positive only?

Your observation is sometimes diluted by distractors. We are distracted by our own lifestyles. Unknowingly, we convert our Wants into Needs and pay hefty Credit card bill every month. We are distracted by so many advertisements, channels, media, newspapers, social media, our business, our office, our families and so on. They are not bad but they provide so much of information that instead of focusing on our intelligence and discover new ideas or opportunities, you burn all your energies daily in processing the available information. You forget to pull the husk to draw the seeds. You forget to go depth in one topic and become master of that instead.

In order to grow in today’s world having “T” shaped mentality is important. Breadth and Depth. Only widening your knowledge about many things can confuse your decision-making power.

As a result, you will become short lived, low patience, lack of control on your thoughts because you don’t have time in the race of processing all information.

The real problem is – Lack of mindfulness. We are suffering from this disease and we realize it more often when we face some challenges and don’t get any answer from our mind to solve them.

Mind fogging is a problem and hence mind works abnormally. It wants everything at one go. In order to avoid mind fogging, motivational speakers spread this slogan – improve your thoughts! Like in some families in India, they believe that if someone calls you from behind while you are starting your journey for a good work– that day can turn into evil for you and you might fail to achieve your desired result from your work. This believe has become so widespread that no one questions the rationale behind it.

A negative thought can generate wrong believe and the result would be further negative. Some people make this further down. When they fail, they make this supersition as a rule in their families. They create more negative thoughts and frustrations. Finally, this process of thinking becomes a Fictitious Cycle.

In older days, our ancestors never used to get so much of information so easily due lack of globalization. They used to follow motivational guidance from the Holy books. Therefore, the urgency of improving mindfulness was met at that time through their spiritual masters.

At present, some people take Holy books as religious fanatism. Therefore, you need to work on your consciousness as a daily ritual. Consider this as mind exercise by following the motivational speakers and this is an investment in your career.

Using intelligence in the place of mind is a better option. If someone believes in spirituality, he will say – "Do not listen to your mind at all. Focus on your soul – which is your true sense of AWARENESS". That is pure and eternal. Your Inner-You is transcendental. If you start following your intelligence more, you can restore your positive energy, improve your thoughts as a result and you will get positive answers from within during all your obstacles in life.

Believe that mind has answers to all questions but those reside within your subconsciousness. If you learn to extract the right information at the right time, you can create better impact in your life.

Now, another important question is – Improving Thoughts towards where?? Upwards, downwards?

How do I know which direction is right for me?

You need to ask these questions to your awareness. Only your Inner-You is completely aware of what is right and wrong for you. Having less dependency on your mind and more on your consciousness and finding the true purpose of your life can help you to answer where your thoughts should be directed to.

Happy Reading…

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srishtisutra · 2 years ago

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Best Newspaper Advertising Agency in Noida

Srishtisutra is the Best Newspaper Advertising Agency in Noida. In the field by re-bundling abilities like creative, strategy, and media for specific demands, we help our clients establish a united and consistent marketplace. There is no denying that newspapers have a significant impact on our everyday life. Everywhere in the world, people read the morning newspaper. It is well known that even the introduction of the internet has influenced just enhancing advertising. Newspaper advertising gets readers' full attention without distracting them. Although it has completely changed every area of our daily lives, the newspaper will always be the best option for advertising since it has a big audience and gives credibility, dependability, and accessibility. Srishtisutra is the Best Newspaper Advertising Agency in Noida that, from strategy to execution, writes, produces, generates, and distributes inspirational material for every area, range, and screen. That is what sets us apart from the bulk of newspaper advertising companies that specialise in particular domains. Each organisation receives a unique set of newspaper advertising services from us, ensuring the greatest outcomes every time. Our competence is in the original methods we employ to change our clients' businesses. Furthermore, we think that rather than just coming up with ideas, organisations should create amazing tales that keep customers interested throughout. As a marketing firm, we have a long history of dealing with all Indian media. We have expertise in newspaper advertising and have developed effective solutions to difficulties associated with newspaper advertising throughout India.

We have compiled extensive advertising information to help you analyse newspaper advertising costs, verify possible discount packages, check circulation figures, and much more. Srishtisutra is the Best Newspaper Advertising Agency in Noida that helps customers make informed media purchases. Advertising in all major Indian newspapers may now be booked online at the lowest ad rates. The most prevalent sorts of advertisements in newspapers are display ads and classified ads. A newspaper's audience and page number have an impact on ad price. Advertising on the front page of a newspaper is more expensive than typical newspaper advertisements. Small businesses are advertised in the newspaper's classified section. Advertising on classified ad paper is less expensive than advertising on display ad paper. A newspaper advertising agency sells the vast bulk of newspaper advertisements in India. We provide our clients with the most affordable newspaper advertising rates. We understand your objectives and recommend the best newspaper to advertise in based on our extensive advertising experience. Because the cost of a newspaper advertisement is often determined by circulation, you may compare the cost of a newspaper advertisement to circulation figures for each region on our website. This will allow you to make an informed selection and effectively reach out to your customers. Believability, as a great man once remarked, is "the finest thing to be done in advertising, in my opinion," and we follow it with full ritual to delight our consumers.

#newspaper advertising agency #best newspaper advertising agency #newspaper ad agency #newspaper advertisment

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aaryacommunications69 · 7 days ago

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Media Buying Agency in Noida

Overview Media agency in Noida are essential to a company's success in the cutthroat digital market. These agencies are the foundation of contemporary marketing, handling everything from developing captivating content to carrying out focused advertising campaigns. Customers from all across India are drawn to Noida, a thriving city in the National Capital Region (NCR), which has become a major center for media and advertising services.

A Media Agency: What Is It? Meaning and Objective Planning, organizing, and carrying out advertising and promotional campaigns across a variety of platforms is the specialty of a media agency. They ensure that the appropriate message reaches the right people at the right time by bridging the gap between audiences and brands.

Different Media Agency Types Online channels such as social media, websites, and search engines are the focus of digital media agencies. Conventional Media Agencies: Handle offline media like radio, television, and newspapers. Provide a combination of digital and conventional solutions through integrated agencies. The Reasons for Selecting a Noida Media Agency? Benefits of Strategic Location Due to its close proximity to Delhi and other NCR towns, Noida offers convenient access to a talented professional pool and a broad clientele.

The expanding digital landscape With so many IT parks and companies, Noida has developed into a hub for media services and digital marketing innovation.

Digital marketing services are among the primary services provided by media agencies in Noida. Content creation and SEO: Increasing online presence and providing value through interesting content.

#branding #marketing #infographic #graphic design #advertising agency in noida #outdoor advertising #cinema advertising #print ads

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vaarthapatrica9 · 10 days ago

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Telugu Newspaper

The Telugu news industry is a vibrant and influential sector in India, shaping public opinion and driving social change. Several newspapers have established themselves as leading voices, providing comprehensive coverage of national and international news, politics, business, sports, and entertainment. Leading Telugu Newspapers Here are some of the most prominent Telugu newspapers:

Vaartha ● Balanced Reporting: Vaartha is known for its balanced and unbiased news coverage. ● In-depth Analysis: The newspaper offers in-depth analysis and commentary on current affairs. ● Strong Digital Presence: Vaartha has a strong online presence, with a user-friendly website and mobile app. The Impact of Telugu Newspapers Telugu newspapers play a crucial role in shaping public opinion and influencing social change. They serve as a platform for: ● Informing the Public: Newspapers provide timely and accurate information on a wide range of topics. ● Promoting Social Awareness: They raise awareness about social issues and encourage public discourse. ● Holding the Government Accountable: Newspapers play a vital role in holding the government accountable for its actions. ● Preserving Cultural Heritage: They contribute to the preservation of Telugu language and culture. Challenges Faced by Telugu Newspapers Like other media outlets, Telugu newspapers face numerous challenges, including: ● Declining Readership: The rise of digital media has led to a decline in print readership. ● Economic Pressures: Falling advertising revenue and rising production costs have put financial strain on newspapers. ● Competition from Digital Media: Digital news platforms offer faster and more convenient access to information, posing a significant challenge to traditional print media. ● Fake News and Misinformation: The proliferation of fake news and misinformation on social media has eroded the credibility of traditional media.

Eenadu ● Wide Reach: Eenadu is one of the largest circulated Telugu newspapers, with editions across Andhra Pradesh and Telangana. ● Diverse Content: It offers a wide range of content, including news, analysis, features, sports, entertainment, and lifestyle. ● Strong Digital Presence: Eenadu has a robust online presence, including a well-designed website and mobile app.

Andhra Jyothy ● In-depth Analysis: Andhra Jyothy is known for its in-depth analysis and insightful commentary on current affairs. ● Balanced Reporting: The newspaper strives to provide balanced and unbiased news coverage. ● Strong Editorial Voice: Its editorial section offers thought-provoking opinions and analysis on important issues.

Sakshi ● Dynamic Reporting: Sakshi is a relatively new newspaper that has gained popularity for its dynamic and engaging reporting style. ● Political Influence: It is closely associated with the YSR Congress Party and often reflects its political stance. ● Visual Appeal: Sakshi is known for its visually appealing layout and design.

Namasthe Telangana ● Telangana Focus: As the name suggests, Namasthe Telangana is primarily focused on news and events in the state of Telangana. ● Local News Coverage: It provides extensive coverage of local news, including politics, crime, and social issues. ● Engaging Content: The newspaper offers a mix of news, features, and entertainment content. The Future of Telugu Newspapers To adapt to the changing media landscape, Telugu newspapers are embracing digital transformation and exploring innovative ways to engage their audience. Some of the strategies adopted by these newspapers include: ● Digital Initiatives: Investing in digital platforms to reach a wider audience and generate new revenue streams. ● Interactive Content: Creating interactive content, such as quizzes, polls, and live chats, to enhance reader engagement. ● Data-Driven Journalism: Utilizing data analytics to understand reader preferences and tailor content accordingly. ● Multimedia Journalism: Integrating videos, infographics, and other multimedia elements to enhance storytelling. ● Social Media Engagement: Actively engaging with readers on social media platforms to build a strong online community. KEY WORD : Telugu newspaper

#Telugu newspaper

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vaartha · 23 days ago

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Telugu Newspaper

Leading Telugu Newspapers

Here are some of the most prominent Telugu newspapers:

1. Vaartha

Balanced Reporting: Vaartha is known for its balanced and unbiased news coverage.

In-depth Analysis: The newspaper offers in-depth analysis and commentary on current affairs.

Strong Digital Presence: Vaartha has a strong online presence, with a user-friendly website and mobile app.

The Impact of Telugu Newspapers

Telugu newspapers play a crucial role in shaping public opinion and influencing social change. They serve as a platform for:

Informing the Public: Newspapers provide timely and accurate information on a wide range of topics.

Promoting Social Awareness: They raise awareness about social issues and encourage public discourse.

Holding the Government Accountable: Newspapers play a vital role in holding the government accountable for its actions.

Preserving Cultural Heritage: They contribute to the preservation of Telugu language and culture.

Challenges Faced by Telugu Newspapers

Like other media outlets, Telugu newspapers face numerous challenges, including:

Declining Readership: The rise of digital media has led to a decline in print readership.

Economic Pressures: Falling advertising revenue and rising production costs have put financial strain on newspapers.

Competition from Digital Media: Digital news platforms offer faster and more convenient access to information, posing a significant challenge to traditional print media.

Fake News and Misinformation: The proliferation of fake news and misinformation on social media has eroded the credibility of traditional media.

2. Eenadu

Wide Reach: Eenadu is one of the largest circulated Telugu newspapers, with editions across Andhra Pradesh and Telangana.

Diverse Content: It offers a wide range of content, including news, analysis, features, sports, entertainment, and lifestyle.

Strong Digital Presence: Eenadu has a robust online presence, including a well-designed website and mobile app.

3. Andhra Jyothy

In-depth Analysis: Andhra Jyothy is known for its in-depth analysis and insightful commentary on current affairs.

Balanced Reporting: The newspaper strives to provide balanced and unbiased news coverage.

Strong Editorial Voice: Its editorial section offers thought-provoking opinions and analysis on important issues.

4. Sakshi

Dynamic Reporting: Sakshi is a relatively new newspaper that has gained popularity for its dynamic and engaging reporting style.

Political Influence: It is closely associated with the YSR Congress Party and often reflects its political stance.

Visual Appeal: Sakshi is known for its visually appealing layout and design.

5. Namasthe Telangana

Telangana Focus: As the name suggests, Namasthe Telangana is primarily focused on news and events in the state of Telangana.

Local News Coverage: It provides extensive coverage of local news, including politics, crime, and social issues.

Engaging Content: The newspaper offers a mix of news, features, and entertainment content.

The Future of Telugu Newspapers

To adapt to the changing media landscape, Telugu newspapers are embracing digital transformation and exploring innovative ways to engage their audience. Some of the strategies adopted by these newspapers include:

Digital Initiatives: Investing in digital platforms to reach a wider audience and generate new revenue streams.

Interactive Content: Creating interactive content, such as quizzes, polls, and live chats, to enhance reader engagement.

Data-Driven Journalism: Utilizing data analytics to understand reader preferences and tailor content accordingly.

Multimedia Journalism: Integrating videos, infographics, and other multimedia elements to enhance storytelling.

Social Media Engagement: Actively engaging with readers on social media platforms to build a strong online community.

#news #news paper #vairal

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newspaper-advertisement · 2 years ago

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#times of india ads #advertise on Times of India newspaper #Times of India ad #timesofindia newspaper advertisement #Times of India advertisement #Times of India newspaper ad #timesofindia newspaper ads #ad in Times of India #Times of India newspaper advertising

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ritzmediaworldrmw · 14 days ago

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Times of India Newspaper Advertising Costs - Ritz Media World

Classified advertising in the Times of India offers a cost-effective way for businesses and individuals to reach a vast audience across India. Ritz Media World, we provide comprehensive insights into the booking costs and processes for classified ads in this leading newspaper.

For more information - https://ritzmediaworld.com/blog/times-of-india-newspaper-ads-rates-and-its-editions

#TOI Front Page Ad Cost #Cost of Front Page Ad in Times of India #Times of India Full Page Ad Cost #Times of India Newspaper Size

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realestateexperttips · 1 month ago

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How to Find Affordable Property for Rent in Jodhpur

Jodhpur, known as the "Blue City" for its stunning blue-painted houses, has become an increasingly popular destination for people looking for a place to live.

Whether you're a student, working professional, or family, finding affordable rental properties in Jodhpur can be challenging. However, with the right approach, you can discover options that fit your budget. Here’s a guide on how to find affordable property for rent in Jodhpur.

1. Set Your Budget and Priorities

Before you begin your search for an affordable property to rent in Jodhpur, it's important to define your budget. Be realistic about how much you can afford to spend on rent each month, factoring in other living expenses such as utilities, groceries, and transport. Jodhpur offers a wide range of rental properties, from apartments to houses and shared accommodations, so knowing your budget will help narrow down your options.

In addition to the price, identify other key factors that are important for you. This might include the location, proximity to work or school, transportation options, and amenities such as parking, security, and laundry facilities. Having a clear set of priorities will help streamline your search for the ideal property.

2. Start Your Search Online

The internet is an excellent resource for finding rental properties in Jodhpur. There are several online platforms that list properties available for rent. Popular websites like 99acres, MagicBricks, Housing.com, and OLX allow you to filter properties based on your budget, preferred location, and desired amenities.

These platforms also offer virtual tours, high-quality images, and details about the property, so you can get a good idea of the space before visiting in person. Additionally, some platforms let you compare rental prices across different neighborhoods, helping you find the most affordable option in Jodhpur.

3. Consult Local Real Estate Agents

Local real estate agents can be extremely helpful when searching for affordable properties to rent. These agents have in-depth knowledge of the local market and may have access to rental listings that are not available online. They can also help you negotiate with landlords to secure a better deal.

It’s a good idea to visit a few agents and explain your requirements. They may even know about upcoming properties that are yet to be listed. While agents typically charge a commission, the convenience and expertise they offer can make the process much faster and easier.

4. Explore Local Newspapers and Classifieds

Although many property listings have moved online, local newspapers and classifieds remain valuable sources for finding rental properties. In Jodhpur, newspapers such as the Rajasthan Patrika and The Times of India often feature property listings in their classifieds section.

Keep an eye on the classifieds for affordable rental options in areas that might not be highlighted on mainstream websites. Many landlords still prefer to advertise their properties in local papers, especially in less urbanized areas or for lower-rent options.

5. Consider Less Popular Areas

While areas like Shastri Nagar, Umaid Bhawan, and Pali Road are popular among renters due to their proximity to markets and public transport, you may find that properties in these central locations are more expensive. To find affordable rent, consider exploring less popular neighborhoods or areas on the outskirts of Jodhpur.

Neighborhoods like Mandore, Ratanada, and Jodhpur City may offer more budget-friendly options. These areas may require a longer commute to the city center, but the trade-off could be significantly lower rent. Look into the local transport options available to see if the commute will be manageable.

6. Look for Shared Accommodations

If you're open to sharing a space, renting a shared accommodation can be a cost-effective way to find affordable housing in Jodhpur. Many students and young professionals opt for shared flats or houses to save on rent. Platforms like Roommates India, Bikroy, and even Facebook groups dedicated to finding roommates can help you connect with potential housemates.

Sharing the rent with one or more people can reduce the overall cost of living and allow you to afford a larger space than you would on your own. Be sure to discuss household responsibilities, utilities, and privacy expectations before committing to a shared living situation.

7. Negotiate the Rent

Once you’ve found a property that fits your budget, don’t be afraid to negotiate the rent. In many cases, landlords are open to discussion, especially if the property has been vacant for a while. If you have good credit or can offer a longer-term lease, you may be able to secure a lower rent.

Even if the landlord is firm on the rent, there may be room for negotiation on other aspects, such as the inclusion of utilities or the security deposit. It’s important to approach the negotiation professionally and respectfully while ensuring that the deal is fair for both parties.

8. Visit Multiple Properties

When you’re looking for a rental property in Jodhpur, it’s crucial to visit multiple options before making a decision. Even if a property looks perfect online or in photos, visiting in person gives you a better sense of the space, the surrounding area, and the condition of the property.

Take note of the property’s condition, the neighborhood, and whether it meets all your requirements. Don’t rush into a decision; sometimes, an extra visit to a different area might reveal more affordable and better-suited options.

9. Check for Hidden Costs

While a property may appear affordable at first glance, be sure to check for any hidden costs that may increase your overall expenditure. For example, landlords may charge extra for parking, maintenance, or utilities like water and electricity.

Before signing the lease agreement, ask the landlord about any additional costs, and get these details in writing. This will ensure there are no surprises after you move in and will help you stay within your budget.

10. Understand the Lease Agreement

When you find a rental property that meets your needs, make sure to thoroughly review the lease agreement. The terms of the lease should be clear and fair. Pay attention to the duration of the lease, the rent payment schedule, penalties for early termination, and the notice period required for moving out.

If anything in the lease agreement seems unclear or unreasonable, ask the landlord for clarification or request changes. It’s important to understand the lease terms before committing to avoid any disputes later on.

11. Look for Seasonal Offers and Discounts

Rental prices in Jodhpur may fluctuate based on the time of year. During off-peak seasons, when demand for rental properties is lower, landlords may offer discounts or reduced rates to attract tenants. Try to time your search during these seasons to take advantage of these discounts.

You can also look out for properties with promotional offers, such as a reduced rent for the first few months or waiving off certain fees. These seasonal offers can help you save money in the long run.

Conclusion

Finding affordable rental property in Jodhpur may take time and effort, but with a clear budget, a good strategy, and a little patience, you can find a place that suits your needs. By starting your search early, exploring different neighborhoods, and utilizing various resources like online listings, local agents, and classified ads, you can land a budget-friendly rental. Keep your priorities in mind, be ready to negotiate, and thoroughly check all terms before signing a lease. With the right approach, you can find a rental property in Jodhpur that fits both your lifestyle and your budget.

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madstars-festival · 1 month ago

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[EXECUTIVE JURY INTERVIEW] The secret “juice” that separates good work from Grand Prix-winner

MAD STARS 2024 was held in August!

This year, the jury consisted of 347 experts from 69 Locations, and we met Gabriel Lora, who led the judging of the Print, Radio & Audio, Design, Direct, Strategy, and SDGs (Sustainability Development Goals) Stars as the executive jury! Gabriel Lora is VP, Strategy & Digital Transformation at FCB Newlink.

He has worked on major brands such as BMW, Apple, Little Caesars, Mondelēz and Yves Rocher in his career, designing digital strategies focused on understanding the consumer throughout their journey.

He attended MAD STARS for the first time this year as an Executive Juror and attendee, adding his understanding as a strategist specialising in digital marketing to the discussions to the judging, while also observing the world of Asian advertising.

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Q. What stood out for you in your executive judging experience?

A. MAD STARS is bigger this year in many ways and more oriented to connecting everyone – Young Stars, New Stars, Jurors, organisers. This year, we’ve had more time to meet and talk to the other jurors and organisers.

I also participated this year as a Young Star judge, so it was an awesome experience for me. I learned a lot about being an executive juror – the responsibilities and the things that I need to do to work with my group. Plus, I have a wonderful group judging Print, Radio & Audio, Design, Direct, Strategy and SDGs (Sustainability Development Goals). This was quite interesting because I came from an art background, but work in digital. So it was interesting to evaluate and judge different categories that are not in my comfort zone. Entries came from all over the world, but it was also very interesting to try to understand how Asian advertising tries to resolve some problems, some cultural tensions, and how they adapt or understand strategic thinking to problem solving. It’s sometimes very different but sometimes quite close to how things are done in the West.

Last year, my judging sessions were all online but this year with the second phase judged in person, it was interesting to have the opportunity to discuss entries more deeply. In my group, the jurors came from all parts of the world, so it was very interesting to see how their perspectives and my perspectives created a full picture. This opens your mind totally. Sometimes, when you think in the first phase that one piece of work was good, in phase two you got to explore new ways to understand it.

<The AI President> - Location: UAE - Advertiser: ANNAHAR NEWSPAPER - Agency: IMPACT BBDO

Many entries provoked a lot of discussion when it came to choosing Grand Prix winners. The AI President was one. It’s a huge, beautiful piece of work and we discussed it a lot. Our first concern was wondering if it was in the right category because it was in Print. We understood why it was there, it was for AnNahar Newspaper, but it felt bigger.

<Fit My Feet> - Location: India - Advertiser: BUCKAROO FOOTWARE - Agency: MCCANN WORLDGROUP INDIA

Fit My Feet also generated a lot of discussion. How the case was built was incredible. I want to see how it evolves and gets bigger. Because one thing that we discussed a lot in the group was that there were a lot of good pieces, but they could be applied in a specific context. For the Grands Prix, we wanted to applaud “big work”.

Q. What were you looking for in the work that you rewarded?

A. For me the best way to judge a piece is to look at the mix between math (data) & magic (creativity). This combination needs to be balanced in order to resolve the problem that the work is addressing. If one of these factors is not present, or it’s not congruent for me, it’s not a good work. Also, it needs to be an idea that belongs to a complete and extensive ecosystem of thinking.

At FCB, we have a concept (and philosophy) that’s called, NEVER FINISHED, and it means that the best ideas are the ones that can be adapted and amplified along time. Math & Magic allows this kind of ideas (and projects).

Q. You were one of the four Executive Jurors why decided The Grand Prix of the Year winners? Why for you were Child Wedding Cards and My Japan Railway Grand Prix of the Year choices?

A. I think both pieces not only met the brief but also achieve da positive impact on society, especially in the cultural realm. Advertising, and creativity in general, has lately been way too focused on chasing tangible, brag-worthy economic results.

But, in my opinion, the ultimate goal should be about making a change that helps people "see" new things, whether that’s through discovery and exploration, like My Japan Railway achieved, or by highlighting and breaking down social structures, as Child Wedding Cards managed to do.

Q. What did you expect the Young Stars to bring to their competition?

A. I recently listened to a talk about a Mexican marketer who was was telling us that our generation, Millennials and older, we understand AI and are using it to amplify our skills and to amplify the work that we have been doing for 20 or so years.

But younger generations are the ones who are going to show us how we can use AI for new things, really new things. Not only to use the model that we know works, and amplify or scale or something but to show magic with AI. And I couldn’t see that really in the work. Some of it was very, very good but I was expecting a little more. I think that it was partly because of the brief. The brief was good, but it was very open, very general. The Young Stars used AI as asked, but used it as a tool.

At the end, though, we saw a few works that were very interesting. I’ve had enough years in the industry to be able to see the seeds that can transform into a tree. I could see the potential in the work of many of these young people. I’m very happy with the selection of the works that we have made winners.

Q. Please give your appraisal of MAD STARS as a forum for the industry and the changes you think advertising needs to make or continue to ensure its relevance?

A. I think MAD STARS is the perfect example of how such diverse cultures from around the world can come together to discuss what really matters - not just creativity, but human connections. This year, the common thread in many pieces was exactly that - the connections people can achieve through so many elements: emotional, technological, experiential, and more.

What struck me personally was that, in a festival so focused on technology (like AI), the winners were two pieces that went in the opposite direction. One used design, not only as a creative practice but also as a strategic one, and the other drew on one of the most powerful human forces, empathy.

It’s something to think about, something that makes us consider where we, as "professionals" in creativity, should focus. I believe that in this sense, there are no right or wrong answers, or good or bad paths in advertising… only learnings.

Q. How does South American creativity compare to the creativity you saw at MAD STARS. Are there any cultural, social or industry factors in particular that impact it?

A. Asian culture and Latin American culture share a lot of things, positive and negatives. One of the big winners of the year, Knock Knock, talks about a problem that we share between cultures (gender violence in homes). For me, understanding the way that the agency approached the problem, got a solution and incorporated technology was very interesting and I saw that this kind of idea can have a global impact.

At the end, we are humans and our behaviours, drivers, ways-of-thinking, mindsets, etc. are social structures that can allow us to create bridges between cultures. They might look very different but at the end are so close.

Q. After a year in which AI has been well and truly discussed, how do you feel it should be viewed by the creative industry?

A. Humanity has always feared structural changes in terms of access to information, y because this openness disrupts long-established paradigms.

While it's true that we, as a society, have gotten used to increasingly rapid changes, many of our cognitive and perceptual structures remain deeply ingrained. Artificial Intelligence is, at its core, a structural shift in the speed of information retrieval, much like the printing press, radio, television, or the internet were in their time. However, unlike those previous paradigms, AI adds a new functional layer: processing. In other words, AI not only allows us quicker access to more information, but it also enables us to process it, opening up an entirely new way of understanding our relationship with life and reality.

For the first time, what we would typically consider an "operational tool" of humanity has become a way to adopt new methods of “processing” reality. Consequently, creativity is no longer merely a quality but rather a core part of the process, essential for discovering new forms of interpretation and perception of the challenges individuals, companies, and society at large face.

Q. If you were planning the next round of industry festivals, what topics do you think the industry should talk about?

A. I think Futures Design is a discipline that we in the creative industry should pay more attention to, mainly because of the value it offers in moving away from a dependence on temporal data and its linear interpretation.

Too often, we rely on data to solve problems that are outpaced by trends and people’s changing behavior. Futures Design allows us to imagine and create alternative scenarios by integrating available information and data into the analysis without being bound by it or by deterministic contextual factors.

This enables us to go beyond the "established" and fosters a more dynamic, active, and collaborative approach to innovation.

Q. What advice would you give to anyone hoping to succeed in an advertising career?

A. Honestly, I don’t know. I am not a good advisor. But what I do want to say that I always feel that strategic thinking is the basis. I know that we work in the creative industry – in FCB we have this phrase, this mantra, that creativity should be an economic multiplier – but if you don’t have a good strategy, it doesn’t matter.

Without a solid strategy behind you, you are not going to have a powerful idea that can change the world. For me, this is what people entering the industry need to understand. They also need to have processes, to have structure in the way that they think – to know how to build an idea, how to build a campaign, how to build a strategy, how to build everything.

For me, structural thinking and a strong strategy are the foundations of good work. It doesn’t matter if it’s in the creativity area, it doesn’t matter if it’s in social media, in media or in accounts.

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MAD STARS 2025 will return next summer with the theme 'AI-vertising, AI Advertising Marketing Era'. We can't wait to see what the future holds!

Please continue to show your support and interest in this incredible festival. 🙏🏻

https://www.madstars.org/adstar/main/AdstarMainView.do

#festival #advertising #busan #creative #marketing #digital #madstars #awards #award #madstars2024 #FCB Newlink #Gabriel Lora #ai

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maverickservices · 1 month ago

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The Power of Digital Marketing for Real Estate in India

Are you struggling to sell properties and attract potential buyers in the digital era? Feeling like you’re standing in an empty open house with crickets chirping in the background?

Traditional Marketing strategies are no longer enough, and real estate businesses are experiencing a revolutionary shift. The answer lies in a tool that can reach millions, build brand awareness, and convert leads faster than ever: Digital Marketing.

If you’re looking for Best Digital Marketing services for Real Estate, visit Maverick!

The Rise of Digital Marketing for Real Estate

The real estate industry has long relied on word-of-mouth, local advertisements, and good old-fashioned print media. But times have changed, and so have property buyers. These days, they don’t drive around neighborhoods or flip through newspapers—they’re busy browsing online listings.

But what makes digital marketing so powerful for real estate? Well, for one, it doesn’t require you to dress up for a coffee meeting or pass out business cards at every event. Instead, it allows you to connect with potential buyer’s right where they are—online.

Why Digital Marketing is Crucial for Real Estate Success

Digital marketing has completely transformed how properties are sold and bought, offering tools and tactics to connect with potential buyers in ways that traditional methods simply cannot. With the right strategies, you can

1. Expand Your Reach

With digital marketing, you’re not restricted to a local audience. You can advertise properties to buyers not just across your city but globally. That opens doors to a larger pool of interested buyers.

2. Cost-Effective Advertising

Compare the cost of a printed magazine ad to a Facebook ad campaign. Digital platforms allow you to reach thousands of potential buyers at a fraction of the cost of traditional advertising.

3. Precise Targeting

Whether you want to target first-time homebuyers, investors, or commercial real estate enthusiasts, digital marketing allows you to reach those specific audiences. It uses data-driven insights to find the right people who are actively looking to buy or invest in properties.

4. Engagement & Interaction

Digital marketing companies enable two-way communication. Interested buyers can ask questions, schedule property viewings, and engage with your brand in real time, speeding up the buying process and enhancing customer experience.

Key Digital Marketing Strategies for Real Estate

To harness the power of digital marketing, it’s crucial to implement the right strategies. Here are some effective methods to ensure your properties shine online:

1. SEO (Search Engine Optimization) for Real Estate

· Be Found on Google: Optimize your website to rank for key terms like “apartments for sale in Mumbai,” ensuring you’re visible to potential buyers.

· Use the Right Keywords: Utilize phrases like “digital marketing for real estate in India” and “digital marketing for real estate companies” to improve ranking.

· Balance Keywords Smartly: Focus on keyword frequency, keyword density, and keyword proximity to ensure search engines match your content with relevant user searches.

2. Social Media Marketing

· Leverage Visual Platforms: Use platforms like Instagram, Facebook, LinkedIn, and Pinterest to showcase property listings, client testimonials, and virtual tours.

· Targeted Advertising: Utilize Facebook ads to reach specific demographics actively searching for real estate.

· Engagement is Key: Engage with your audience through comments, messages, and interactive content to build trust and credibility.

3. Content Marketing & Blogging

· Become a Thought Leader: Share blogs, articles, and videos that educate buyers and provide market insights, establishing your brand as an industry authority.

· Regular Updates: Consistently posting content like “Top 5 Real Estate Trends in India” drives organic traffic to your site.

· SEO-Driven Content: Naturally integrate keywords like “digital marketing for real estate companies” to boost search engine visibility.

4. Email Marketing & Newsletters

· Build Your Email List: Gather email addresses of potential buyers and investors to keep them informed about property updates.

· Personalized Campaigns: Send targeted content and property updates to nurture leads and drive conversions.

5. PPC (Pay-Per-Click) Advertising

· Boost Visibility Quickly: Use PPC on Google Ads or social media to ensure your property listings appear prominently in search results or news feeds.

· Track Results: Monitor clicks, inquiries, and conversions to understand what’s working and optimize your campaigns accordingly.

6. Virtual Tours and Video

· Let Buyers See Before They Visit: Offer high-quality virtual tours and videos, giving buyers an immersive experience of the property from their own homes.

· Stand Out on YouTube: Post these virtual tours on YouTube to provide a walkthrough experience, helping your listings stand out and attract serious buyers.

Need Help? Here’s Where to Begin: Maverick

If all this talk of digital marketing for real estate in India has got your head spinning faster than a revolving door, fear not! Maverick is here to help you navigate the digital world like a pro.

As an experts in digital marketing, Maverick specializes in helping real estate companies build a robust online presence. Whether you need SEO optimization, social media marketing, content creation, or pay-per-click advertising, they’ve got the tools and expertise to make your properties stand out.

Visit Maverick to kickstart your digital marketing journey today!

#digital marketing #digital marketing services #digital marketing services for real estate #real estate marketing #digital marketing for real estate

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