#Times of India newspaper advertising

[newspaper-advertisement]

[ritzmediaworldrmw]

Ritz Media World takes a close look at the Times of India's editorial page, which many see as the paper's central system. This section mixes editorials, letters from readers, and opinion articles making it useful for both well-informed readers and advertisers.  The blog stresses how important it is to place ads in the right spot. These ads cost a lot but offer a strong message delivery to many people. The price of these ads changes based on the day they are to be published, with weekend ads costing more because more people buy the paper then. Ritz Media World gives practical tips for advertisers who want to get the most out of their money in the Times of India.  The agency also points out how important it is to design ads that look good and deliver the messages.

To wrap up, ads in the Times of India can work well on the editorial page. This page has a lot of reader's attention.  They promise new ways to help brands connect with the people they want to reach.

More Information - https://ritzmediaworld.com/blog/times-of-india-advertisement-rate-card-and-its-editions-classified-epaper

[babamediagroup]

babamediagroup.com We are one of the leading Advertising agency for the client's advertising needs which includes Digital, Outdoor, Radio, TV, and Transit and Newspaper Advertisement.

[itscomhes]

Importance of Digital Marketing Compared to Old-Time Newspaper Marketing

There is no denying that the Internet, coupled with technological advancements, has revolutionized the face of marketing. Earlier, the best and the most effective way to promote a business was to get display ads printed in newspapers. But times have changed. Today’s generation is more hooked to the digital world than printed media. Consequently, there is a growing need to shift focus on digital marketing. There is no exception for the healthcare industry as well.

What is Healthcare Digital Marketing?

In healthcare, digital marketing refers to using digital platforms such as social media and websites as tools for marketing communication. The “sponsored ads” that pop up on your social feed and the emails you get from healthcare companies are all a part of digital marketing.

Trends in Healthcare Digital Marketing in India

The past few years have been witness to India emerging as one of the fastest-growing digital economies globally. The period between 2014 and 2017 saw the digital adoption index growing by 90%. Regarding revenue, the Indian digital healthcare market stood at a valuation of $ 116.61 billion in 2018. The numbers will expectedly hit INR 485.43 billion by 2024, with a CAGR of around 27.41% during the years 2019–2024. (Source.)

Why Are the Downsides of Traditional Marketing?

The traditional marketing mode is a conventional method to reach out to a semi-targeted audience through various offline advertising methods. It usually comes in prints, broadcasts, direct mail, telephone, and outdoor advertising like billboards. However, conventional marketing has the following drawbacks:

Very costly

Almost no direct interaction with the audience

Making updates is not easy in a static newspaper ad or an already aired TV commercial.

No room for customizations to target a specific audience

Measuring ROI becomes tough.

The rate of leads converting into paying customers is meager.

Receiving feedback is not easy.

Why Go Digital with Healthcare Marketing?

As per ClickZ, the global population has 57% internet users with an average online activity of 6 hours 42 minutes each day. (Source) With different channels like social media, websites, content marketing, pay-per-click, and more, there can be no better time to tap the digital platform’s potential. While traditional newspaper marketing is still useful, technology makes it easier to broaden your outreach, especially when offering something essential, like healthcare services. So here are the top benefits of adopting digital marketing:

Better audience profiling

Direct interaction with the target audience.

Better prediction of customer behavior

Easier to get feedbacks on your service or brand

Tracking your marketing progress is easy.

Cost-effective compared to traditional advertising.

Enough scope for customizing and updating marketing communication

Conclusion

With progressive government policies, India’s robust digital footprint has played a vital role in nurturing the country’s digital healthcare ecosystem. Healthcare providers are turning to digital media to grow their business while offering their services to the public. Digital marketing has promising prospects for the future, far outweighing the limitations posed by traditional marketing.

There is no denying that the Internet, coupled with technological advancements, has revolutionized the face of marketing. Earlier, the best and the most effective way to promote a business was to get display ads printed in newspapers. But times have changed. Today’s generation is more hooked to the digital world than printed media. Consequently, there is a growing need to shift focus on digital marketing. There is no exception for the healthcare industry as well.

What is Healthcare Digital Marketing?

In healthcare, digital marketing refers to using digital platforms such as social media and websites as tools for marketing communication. The “sponsored ads” that pop up on your social feed and the emails you get from healthcare companies are all a part of digital marketing.

Trends in Healthcare Digital Marketing in India

The past few years have been witness to India emerging as one of the fastest-growing digital economies globally. The period between 2014 and 2017 saw the digital adoption index growing by 90%. Regarding revenue, the Indian digital healthcare market stood at a valuation of $ 116.61 billion in 2018. The numbers will expectedly hit INR 485.43 billion by 2024, with a CAGR of around 27.41% during the years 2019–2024. (Source.)

Why Are the Downsides of Traditional Marketing?

The traditional marketing mode is a conventional method to reach out to a semi-targeted audience through various offline advertising methods. It usually comes in prints, broadcasts, direct mail, telephone, and outdoor advertising like billboards. However, conventional marketing has the following drawbacks:

Very costly

Almost no direct interaction with the audience

Making updates is not easy in a static newspaper ad or an already aired TV commercial.

No room for customizations to target a specific audience

Measuring ROI becomes tough.

The rate of leads converting into paying customers is meager.

Receiving feedback is not easy.

Why Go Digital with Healthcare Marketing?

As per ClickZ, the global population has 57% internet users with an average online activity of 6 hours 42 minutes each day. (Source) With different channels like social media, websites, content marketing, pay-per-click, and more, there can be no better time to tap the digital platform’s potential. While traditional newspaper marketing is still useful, technology makes it easier to broaden your outreach, especially when offering something essential, like healthcare services. So here are the top benefits of adopting digital marketing:

Better audience profiling

Direct interaction with the target audience.

Better prediction of customer behavior

Easier to get feedbacks on your service or brand

Tracking your marketing progress is easy.

Cost-effective compared to traditional advertising.

Enough scope for customizing and updating marketing communication

Conclusion

With progressive government policies, India’s robust digital footprint has played a vital role in nurturing the country’s digital healthcare ecosystem. Healthcare providers are turning to digital media to grow their business while offering their services to the public. Healthcare Digital marketing has promising prospects for the future, far outweighing the limitations posed by traditional marketing.

Source: https://comhes.com/

[zvaigzdelasas]

Maldives president courts investors in China as Indian ties sag - Reuters

At an "Invest Maldives" forum in a southern Chinese port city, Maldivian President Mohamed Muizzu shook hands and exchanged words with smiling local officials on a China visit set to deepen bilateral ties as the archipelagic nation pirouettes [sic?] away from India.[...]

Muizzu became president of the Indian Ocean nation in November after winning on his "India Out" campaign platform under which he called New Delhi's huge influence a threat to sovereignty. His government has since asked dozens of locally based Indian military personnel to leave. And in an apparent snub to India, Muizzu is in China this week, before any visit to his country's giant neighbour. In Fuzhou, the Chinese city designated as the start of China's maritime "Silk Road", Muizzu said China remained one of his country's "closest allies and developmental partners", according to a statement released by his office. Advertisement · Scroll to continue Increasing export of fish products to China under the two countries' free trade agreement will be a key priority, Muizzu added. Fishing is the largest source of employment in the Maldives, where 99% of its territory comprises the sea. Aquatic products account for over 98% of exports by volume and value. Muizzu also said his government was keen to explore partnerships under Xi's Belt and Road Initiative, including the expansion of the country's central airport and commercial port.

Under the Belt and Road Initiative aimed at building a global trade and infrastructure network, China has already helped expand the Velana International Airport in Male and built the cross-sea China-Maldives Friendship Bridge.[...]

Indian Prime Minister Narendra Modi was snorkelling last week in Lakshadweep, an archipelago of atolls and reefs off the coast of Kerala, a visit that some viewed as an attempt to draw tourists away from the nearby Maldivian islands.[...]

Modi's Lakshadweep visit prompted three Maldivian government officials to call him names including "a clown", leading some Indian tourists to share screenshots of cancelled bookings of Maldivian holidays. #ExploreIndianIslands became a trending hashtag in India on X. One of India's largest travel platforms suspended flight bookings to the tourism-dependent Maldives on Monday . "India's strained relations with certain countries in South Asia can be attributed to its perception of being the regional boss," China's Global Times reported on Monday, citing analysts. And, the newspaper added, quoting a Chinese academic, India's current "nervousness" about Muizzu's visit to China showed its "lack of confidence".

Indian Prime Minister Narendra Modi’s promotion of tourism on an Indian island chain has sparked a row with the Maldives after senior officials from that country accused Modi of being a “puppet of Israel”.[...]

Maryam Shiuna, a deputy minister in the Maldives’ government, labelled Modi “a clown” and “puppet of Israel” on X. Another official slammed Modi as a “terrorist”.[...]

After the uproar, the Maldivian government said it had suspended three deputy ministers who made the critical remarks. Their social media posts were deleted and disavowed by the government. But Modi is close to Israel, and on Monday an account on X linked to the Israeli embassy in India appeared to turn the criticism against Modi into a sign of endorsement. “We were in #Lakshadweep last year upon the federal government's request to initiate the desalination program,” the social media post said. “Israel is ready to commence working on this project tomorrow.” Other social media users critical of Modi reacted to the news, seemingly praising the Maldivian officials.

9 Jan 24

[mightyflamethrower]

“Net Zero” is the hot thing among Climate Change zealots and has been for quite a while.

The idea is simple: if excessive emissions of CO2 are changing the atmosphere sufficiently to cause undesirable changes in the climate, then we have to quit emitting excessive levels of CO2. The “net” part of Net Zero is finding a way to remove CO2 from the atmosphere in the same quantity with which we increase it through the use of machines.

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Simple enough. It’s a bad policy, but the reasoning is simple enough to understand.

More than 140 countries, including the biggest polluters – China, the United States, India and the European Union – have set a net-zero target, covering about 88% of global emissions. More than 9,000 companies, over 1000 cities, more than 1000 educational institutions, and over 600 financial institutions have joined the Race to Zero, pledging to take rigorous, immediate action to halve global emissions by 2030.

This policy goal is truly insane, and everybody promoting it is as well. And, as the Telegraph reports, they are incredibly careless as well, playing with human lives and prosperity without thinking anything they do through to their logical conclusions. Their obsession with Net Zero overrides the most basic level of prudence one would expect from world leaders.

Two of the primary strategies for achieving Net Zero are, as you know, electrifying everything while simultaneously abandoning the use of fossil fuels to produce electricity. And, since nuclear power is controversial, time-consuming to construct, and requires a substantial up-front investment, countries are placing almost all their eggs in the “renewable” generation basket.

If renewables were reliable and affordable, it would be a great idea. Who wouldn’t prefer a cheap method for reliably generating a lot of electricity without depleting resources we could use for other things, or stretch out for a longer period? If it is all upside and no downside, why not?

Yeah, well, but…None of that is true, so the advocates get sloppy, deceptive, and push ridiculous propaganda out to obscure the basic facts.

Britain’s climate watchdog has privately admitted that a number of its key net zero recommendations may have relied on insufficient data, it has been claimed. Sir Chris Llewellyn Smith, who led a recent Royal Society study on future energy supply, said that the Climate Change Committee only “looked at a single year” of data showing the number of windy days in a year when it made pronouncements on the extent to which the UK could rely on wind and solar farms to meet net zero. “They have conceded privately that that was a mistake,” Sir Chris said in a presentation seen by this newspaper. In contrast, the Royal Society review examined 37 years worth of weather data. Last week Sir Chris, an emeritus professor and former director of energy research at Oxford University, said that the remarks to which he was referring were made by Chris Stark, the Climate Change Committee’s chief executive. He said: “Might be best to say that Chris Stark conceded that my comment that the CCC relied on modelling that only uses a single year of weather data … is ‘an entirely valid criticism’.” The CCC said that Sir Chris’s comments, in a presentation given in a personal capacity in October, following the publication of his review, related solely to a particular report it published last year on how to deliver “a reliable decarbonised power system”.

Here’s a simple question for you: would you completely upend a system that was working and that undergirded your civilization based on such a limited amount of data?

If the answer is “Yes,” step aside and let the adults make policy because you are a buffoon.  Unsurprisingly reality has not matched the fantasy of the Nut Zeros.

But, in response to further questions from this newspaper, the body admitted that its original recommendations in 2019 about the feasibility of meeting the 2050 net zero target, were also based on just one year’s worth of weather data. The recommendations were heavily relied on by ministers when Theresa May enshrined the 2050 target into law. A CCC spokesman said: “We stand by the analysis.” In October 2021 The Sunday Telegraph revealed that assumptions underpinning the committee’s 2019 advice to ministers included a projection that in 2050 there would be just seven days on which wind turbines would produce less than 10 per cent of their potential electricity output. That compared to 30 such days in 2020, 33 in 2019 and 56 in 2018, according to analysis by Net Zero Watch, a campaign group.

It is not accidental or, bad enough, negligence that led to this rather error-prone way of estimating energy needs. Instead this is the sort of strategy used all the time in getting government to do remarkably stupid things: mislead about what the actual costs and benefits of achieving a goal would be.

In my earlier life as an activist, I saw this strategy used all the time: project an unrealistically low cost, claim unreasonably high benefits, and use the sunk cost fallacy to keep the money flowing. Projects in government can escalate in cost by as much as a factor of 20 or more and produce few actual benefits, but once the first dollars flow in the project has a life of its own.

Think high-speed rail in California. Costs have escalated out of control; hardly anything has been built; and a project that was supposed to be already running will likely never get finished. But the gravy train for the people getting the money continues for years or decades. The project got off the ground in…1996 and has consumed untold billions of dollars without much of anything having been built. The project got the green light in 2008, and costs have ballooned with little progress having been made.

The costs for the California high-speed rail project, which voters approved $10 billion in 2008, have risen sharply and the authority has not identified key funding needed for the project that has faced numerous delays. The full San Francisco to Los Angeles project was initially estimated to cost around $40 billion but has now jumped to between $88 billion and $128 billion. The rail authority estimated costs for an initial 171-mile segment connecting Merced to Bakersfield rose from $25.7 billion to at least $32 billion and is hoping initial service will begin in 2030.

Just to let you know, the Merced to Bakersfield portion is all in central California, where few people actually live. In other words, there will be a segment of high speed rail from nowhere to nowhere. Not to offend the good folks of Merced and Bakersfield, but nobody would have approved a $32 billion train from one to the other. It would have been the subject of very unkind jokes.

Now, it is reality, or rather, it might be late in this decade. That is how government scams work.

Nut Zero is using that model. Overpromise, underdeliver, skim a ton of money off the taxpayers and create a disaster.

Nobody involved with Net Zero has your interests in mind, and only the childish believe it is possible or desirable in the foreseeable future. Trillions will be made by scammers, bureaucrats and the transnational elite will gain more control over you, and the average person will be immiserated.

That is the reality of Nut Zero. It is a scam and a power grab. Nothing more. Trust nothing its advocates say.

[scotianostra]

On January 27th 1784 the newspaper the Glasgow Herald was published for the first time.

As the birth of America brought the decline of the city’s lucrative tobacco trade and an end to its first phase of imperial expansion, the first issue of a newspaper called The Glasgow Advertiser was published.

When John Mennons - writer, editor, printer and publisher of The Glasgow Advertiser - sold the few hundred copies of his first issue around the coffee houses of Glasgow in 1783, he was already dealing with international businessmen, the tobacco lords and the other members of the Merchants’ House who traded with the Americas and Caribbean, who owned plantations and mansions across the Atlantic and whose fortunes would provide the basis for Glasgow’s early and hugely successful participation in the Industrial Revolution. The American colonies were lost, but the city continued to trade across the Atlantic, and soon added businesses in Africa, Australia and the Far East.

That first issue of The Herald showed the international interests of the Glasgow business community. On the front page alone there was intelligence from London, Dresden, Hispaniola (now Haiti and the Dominican Republic), Jamaica, New York, Gibraltar and Madrid, and reports of ships belonging to the East India Company sailing for Africa and the South Sea (the South China Sea). In addition, a disapproving account of the princes and princesses of Europe changing their religion “as if it were part of their dress” when marrying for family or national advantage was enlivened by the news that the Sultan of the Ottomans (Turkey) and the Sophia of Persia (Iran) had sent ambassadors to south Germany to ask for the hands in marriage of two princesses of the House of Wurttemberg.

The Glasgow Herald is the longest running national newspaper in the world and is the eighth oldest daily paper in the world. The paper was originally named the Glasgow Advertiser, and after a short spell as The Herald and Advertiser and Commercial Chronicle, became The Glasgow Herald in 1804.

The paper’s first editor John Mennons worked from offices at Duncan’s Land on Gibson’s Wynd, with the company moving to ‘The Lighthouse’ in Mitchell Street in 1895,the building is creditted cto architect John Keppie, but he apprenticed the young Charles Rennie Mackintosh.

On the 19th of July, 1980, the paper moved to offices in Albion Street. It is currently printed at Carmyle just south east of Glasgow.

[writer-dipsundarkanjilal]

Why Improving Thoughts?

There are thousands of motivational books around, talk about how to improve your thoughts. Now a days many YouTubers have started sharing lectures about thought leadership. Even I heard that in India, many motivational speakers are conducting seminars just to talk about Time management, Startups etc. and citizens are investing good money to attend them. But, why?

Why Improving Thoughts is so important? What's wrong with your existing thoughts and believes? Are they not true?

Then how our parents and ancestors were surviving without hearing these lectures??

Don’t misunderstand my arguments, they are not mine. I know improvement is inevitable. These are the questions from my audiences.

First of all, your mind is the kitchen of all your Thoughts. You derive thoughts when you observe something from your surroundings. Later your constant observations on something in a particular way, creates you believe that approach. After this we all know. Your belief system controls your mind for subsequent action and your action returns your result. This is a known psychology.

What is not so common here is why do you think in a certain way without evaluating that positive and negative aspect of it? Or, even if you see all positive aspects in a negative thought, why do you see all positive only?

Your observation is sometimes diluted by distractors. We are distracted by our own lifestyles. Unknowingly, we convert our Wants into Needs and pay hefty Credit card bill every month. We are distracted by so many advertisements, channels, media, newspapers, social media, our business, our office, our families and so on. They are not bad but they provide so much of information that instead of focusing on our intelligence and discover new ideas or opportunities, you burn all your energies daily in processing the available information. You forget to pull the husk to draw the seeds. You forget to go depth in one topic and become master of that instead.

In order to grow in today’s world having “T” shaped mentality is important. Breadth and Depth. Only widening your knowledge about many things can confuse your decision-making power.

As a result, you will become short lived, low patience, lack of control on your thoughts because you don’t have time in the race of processing all information.

The real problem is – Lack of mindfulness. We are suffering from this disease and we realize it more often when we face some challenges and don’t get any answer from our mind to solve them.

Mind fogging is a problem and hence mind works abnormally. It wants everything at one go. In order to avoid mind fogging, motivational speakers spread this slogan – improve your thoughts! Like in some families in India, they believe that if someone calls you from behind while you are starting your journey for a good work– that day can turn into evil for you and you might fail to achieve your desired result from your work. This believe has become so widespread that no one questions the rationale behind it.

A negative thought can generate wrong believe and the result would be further negative. Some people make this further down. When they fail, they make this supersition as a rule in their families. They create more negative thoughts and frustrations. Finally, this process of thinking becomes a Fictitious Cycle.

In older days, our ancestors never used to get so much of information so easily due lack of globalization. They used to follow motivational guidance from the Holy books. Therefore, the urgency of improving mindfulness was met at that time through their spiritual masters.

At present, some people take Holy books as religious fanatism.  Therefore, you need to work on your consciousness as a daily ritual. Consider this as mind exercise by following the motivational speakers and this is an investment in your career.

Using intelligence in the place of mind is a better option. If someone believes in spirituality, he will say – "Do not listen to your mind at all. Focus on your soul – which is your true sense of AWARENESS". That is pure and eternal. Your Inner-You is transcendental. If you start following your intelligence more, you can restore your positive energy, improve your thoughts as a result and you will get positive answers from within during all your obstacles in life.

Believe that mind has answers to all questions but those reside within your subconsciousness. If you learn to extract the right information at the right time, you can create better impact in your life.

Now, another important question is – Improving Thoughts towards where?? Upwards, downwards?

How do I know which direction is right for me?

You need to ask these questions to your awareness. Only your Inner-You is completely aware of what is right and wrong for you. Having less dependency on your mind and more on your consciousness and finding the true purpose of your life can help you to answer where your thoughts should be directed to.

Happy Reading…

[srishtisutra]

Best Newspaper Advertising Agency in Noida

Srishtisutra is the Best Newspaper Advertising Agency in Noida. In the field by re-bundling abilities like creative, strategy, and media for specific demands, we help our clients establish a united and consistent marketplace. There is no denying that newspapers have a significant impact on our everyday life. Everywhere in the world, people read the morning newspaper. It is well known that even the introduction of the internet has influenced just enhancing advertising. Newspaper advertising gets readers' full attention without distracting them. Although it has completely changed every area of our daily lives, the newspaper will always be the best option for advertising since it has a big audience and gives credibility, dependability, and accessibility. Srishtisutra is the Best Newspaper Advertising Agency in Noida that, from strategy to execution, writes, produces, generates, and distributes inspirational material for every area, range, and screen. That is what sets us apart from the bulk of newspaper advertising companies that specialise in particular domains. Each organisation receives a unique set of newspaper advertising services from us, ensuring the greatest outcomes every time. Our competence is in the original methods we employ to change our clients' businesses. Furthermore, we think that rather than just coming up with ideas, organisations should create amazing tales that keep customers interested throughout. As a marketing firm, we have a long history of dealing with all Indian media. We have expertise in newspaper advertising and have developed effective solutions to difficulties associated with newspaper advertising throughout India.

We have compiled extensive advertising information to help you analyse newspaper advertising costs, verify possible discount packages, check circulation figures, and much more. Srishtisutra is the Best Newspaper Advertising Agency in Noida that helps customers make informed media purchases. Advertising in all major Indian newspapers may now be booked online at the lowest ad rates. The most prevalent sorts of advertisements in newspapers are display ads and classified ads. A newspaper's audience and page number have an impact on ad price. Advertising on the front page of a newspaper is more expensive than typical newspaper advertisements. Small businesses are advertised in the newspaper's classified section. Advertising on classified ad paper is less expensive than advertising on display ad paper. A newspaper advertising agency sells the vast bulk of newspaper advertisements in India. We provide our clients with the most affordable newspaper advertising rates. We understand your objectives and recommend the best newspaper to advertise in based on our extensive advertising experience. Because the cost of a newspaper advertisement is often determined by circulation, you may compare the cost of a newspaper advertisement to circulation figures for each region on our website. This will allow you to make an informed selection and effectively reach out to your customers. Believability, as a great man once remarked, is "the finest thing to be done in advertising, in my opinion," and we follow it with full ritual to delight our consumers.

[sonalidigitalmarketer]

Best Top Marketing Agencies: Unlocking the Path to Business Growth

In today’s digital world, businesses need to leverage the expertise of marketing agencies to stay ahead of the competition. Whether you're a small business owner or managing a large corporation, choosing the right marketing agency can make all the difference in your company's growth and success. With a multitude of agencies out there, it’s crucial to find the one that aligns with your business goals and helps you navigate the ever-evolving marketing landscape. In this blog, we will explore some of the best top marketing agencies across various niches and what makes them stand out.

Why Hire a Marketing Agency?

Marketing agencies offer a comprehensive range of services, from branding to digital marketing, and can help businesses achieve their marketing objectives more efficiently. Here are a few reasons why hiring a marketing agency is essential for your business:

Expertise and Experience: Agencies bring a wealth of knowledge and experience in different aspects of marketing.

Time and Cost Efficiency: They streamline marketing efforts, saving you time and resources.

Access to Advanced Tools: Agencies often have access to sophisticated tools that provide valuable insights and optimize campaigns.

Fresh Perspective: Agencies bring new ideas and strategies, improving your marketing approach.

Scalability: As your business grows, an agency can adapt your marketing strategies to scale accordingly.

Now, let's dive into some of the best marketing agencies globally, renowned for their outstanding services and results.

1. Adeves Media Private Limited (Ahmedabad, India)

Located in Ahmedabad, Adeves Media is a full-service advertising agency that has earned its reputation by offering tailored marketing strategies for businesses. They specialize in various services like newspaper ads, branding, graphic design, social media marketing, website development, and SEO.

What sets them apart:

Tailored Marketing Strategies: They provide custom solutions based on the client's unique needs.

Diverse Expertise: From traditional advertising to digital marketing, Adeves offers a comprehensive service portfolio.

Client-Centric Approach: Focus on building long-term relationships with clients, resulting in repeat business and strong referrals.

Their team excels in creating memorable brand identities and driving traffic through strategic social media campaigns. They are an excellent choice for businesses aiming to grow in the Ahmedabad market.

2. Ignite Digital (Canada)

Ignite Digital is a leading digital marketing agency in Canada, known for delivering results-driven campaigns. They specialize in SEO, PPC, social media marketing, and web design.

What sets them apart:

Proven Track Record: Ignite Digital has a history of delivering ROI-driven results for businesses across various industries.

Customized Strategies: They work closely with each client to develop tailored strategies that align with their business goals.

Data-Driven Approach: With a strong focus on analytics, Ignite helps businesses make informed decisions based on real-time data.

For businesses looking for a partner that blends creativity with analytics, Ignite Digital is one of the top choices.

3. VaynerMedia (USA)

Founded by entrepreneur Gary Vaynerchuk, VaynerMedia has made a name for itself by creating innovative and engaging marketing campaigns for global brands. Their expertise spans social media marketing, content creation, influencer marketing, and digital strategy.

What sets them apart:

Social Media Expertise: VaynerMedia is a leader in social media marketing, helping businesses build strong relationships with their audience.

Innovative Campaigns: The agency is known for its disruptive and out-of-the-box thinking, which leads to viral campaigns.

Leadership & Vision: Gary Vaynerchuk’s visionary leadership has positioned the agency as a top contender in the marketing world.

For brands looking to boost their social media presence and create viral content, VaynerMedia is a top choice.

4. Wpromote (USA)

Wpromote is one of the most established digital marketing agencies in the United States. They specialize in PPC, SEO, email marketing, web design, and content marketing.

What sets them apart:

Holistic Approach: Wpromote offers a full suite of digital marketing services, making it a one-stop solution for businesses.

Data-Driven Decisions: They emphasize the importance of data in shaping marketing strategies, allowing for continuous optimization of campaigns.

Scalable Solutions: Whether you’re a startup or an enterprise, Wpromote tailors its services to meet your unique business needs.

Their dedication to driving results and a data-driven approach has made them a trusted agency for many brands.

5. Cleverly (UK)

Cleverly is a highly effective marketing agency in the UK that focuses on LinkedIn lead generation, email outreach, and digital strategy. They specialize in B2B marketing, helping companies increase brand awareness and generate high-quality leads.

What sets them apart:

B2B Expertise: Cleverly’s specialized focus on B2B marketing strategies ensures they can deliver results tailored for businesses seeking to expand their professional networks.

Lead Generation: Their LinkedIn marketing campaigns are known for successfully driving targeted leads and business opportunities.

Custom Campaigns: Cleverly works closely with clients to ensure that their marketing campaigns resonate with the target audience.

If you’re a B2B company looking to boost your LinkedIn outreach and generate qualified leads, Cleverly is a top choice.

6. Social SEO (USA)

Known for delivering powerful SEO results, Social SEO is a digital marketing agency that specializes in search engine optimization (SEO), PPC, social media, and reputation management.

What sets them apart:

Comprehensive SEO Services: Social SEO offers an end-to-end SEO service, from keyword research to on-page optimization and link building.

Focused on ROI: Their primary goal is to drive qualified traffic that converts, offering measurable results for clients.

Local SEO Expertise: Social SEO is particularly adept at helping local businesses dominate search results in their area.

Businesses looking to improve their organic search presence and online reputation can rely on Social SEO.

7. Disruptive Advertising (USA)

Disruptive Advertising is one of the top agencies for PPC and conversion rate optimization (CRO). They specialize in driving traffic through paid ads and optimizing campaigns for maximum ROI.

What sets them apart:

Data-Driven Campaigns: Disruptive Advertising focuses on continuous testing and optimization of paid campaigns to improve conversion rates.

Specialization in Paid Media: They are experts in managing Google Ads, Facebook Ads, and Instagram Ads.

Customized Campaigns: Each ad campaign is tailored based on the client’s specific goals, ensuring maximum effectiveness.

For businesses looking to maximize paid media performance and improve conversion rates, Disruptive Advertising offers the expertise needed for success.

Conclusion

The right marketing agency can significantly impact your business’s growth and success. Whether you are looking for a top-notch SEO agency, a creative social media marketing firm, or a full-service digital marketing agency, these companies have the expertise, experience, and proven results to drive your business forward. By selecting an agency that aligns with your goals and values, you can ensure your marketing strategies are in expert hands, allowing you to focus on what matters most—growing your business.

When choosing an agency, consider their expertise, track record, and approach to ensure you’re partnering with a company that can help you achieve your goals. The top marketing agencies highlighted in this blog represent some of the best in the industry, and any of them would be an excellent choice to help accelerate your marketing efforts.

[newspaper-advertisement]

Unlock Your Reach: Booking Classified Ads in The Times of India

[invictaaplus]

Union Bank LBO Recruitment 2024 Out for 1500 Local Banking Officer Posts

Union Bank LBO Recruitment 2024: The Union Bank of India has released a short advertisement for Union Bank LBO Recruitment 2024 for 1500 Local Bank Officers. A detailed notification along with its application forms will also be made available on the 24th of October, 2024, on the official website at www.unionbankofindia.co.in

All eligible candidates from across the country have now responded to the Union Bank LBO Recruitment 2024, which Union Bank of India initiated in the employment Notifications. 1500 Local Bank Officers (PO-Equivalent) positions have been announced for the 2024-25 FY, for which notification pdf will follow. Such applications from eligible people will start filling out application forms online from October 24 until the November 13 deadline on the official site of UBI, www.unionbankofindia.co.in. For further details, please read this article below.

Union Bank LBO Recruitment 2024 Notification

On October 22, 2024, Union Bank of India announced through an employment newspaper that it was hiring 1500 Local Bank Officers (equivalent to a PO) in their brief announcement. The announcement states how many seats are available and when people can apply online. The remaining information regarding age limit, selection procedure, examination pattern, remuneration, application fee, and other such details will be published along with the complete Union Bank LBO Notification 2024 pdf document, which is scheduled to be out no later than October 24, 2024. Below is part of the short notice regarding the appointment of bank officers.

Union Bank Local Bank Officer Recruitment 2024

The detailed Union Bank LBO Recruitment 2024 notification offering relevant information will be released in due time; however, some important details are also shared below as per previous notifications. The maximum age for the candidates willing to apply for Union Bank Local Bank Officer Recruitment 2024 is 20 to 30 years, and candidates should have at least graduated.

Union Bank LBO Recruitment 2024 Overviews

Organization Union Bank of India

Exam Name Union Bank LBO Exam 

Posts Local Bank Officer (LBO)

Mode of Application Online

Vacancies 1500

Important Dates Registration Dates is 24th October to 13th November 2024

Eligibility

Education Qualification - Graduation from a recognized University

Age Limit - 20 to 30 years

Selection Process

Written Exam

Interview

Local Language Test

Document Verification

Medical Examination

Official website

www.unionbankofindia.co.in.

Union Bank LBO Recruitment 2024 Relevant Dates

The Local Bank Officer Level 2 Recruitment Notification for Union Bank in 2024 was made available on 22nd October 2024. It outlines the important dates for the online application and payment of fees. Candidates can fill out their applications from 24th October 2024, and the deadline for completing the application and paying the application fee is 13th November 2024.

Union Bank LBO Recruitment 2024 Relevant Dates

Events

Dates

Union Bank of India LBO Short Notification 2024 

22nd October 2024

Union Bank of India LBO Detailed Notification 2024

24th October 2024

Online Application Form Filling Starts

24th October 2024

The last Date to Fill Application Form and pay the application fee

13th November 2024

Union Bank Local Banking Officer Exam Date for 2024

To be Announced 

Union Bank Local Bank Officer Vacancy 2024 Below Specified Posts

Till now, the details of the vacancies available regarding the total number have been issued through the release of the notification drafted on 22nd Oct 2024 by this particular institution. In 2024, the Union Bank of India will appoint qualified graduates for 1500 posts of Local Bank Officer (equivalent to PO), which remain unfilled. Further notice regarding the fraction of the vacancy will be announced later, along with the regulations and provisions of the detailed notification expected on 24 October 2024.

Union Bank LBO Application 2024

From the short notification, the online link for submitting applications for Union Bank of India LBO Recruitment 2024 will be open at the website www.unionbankofindia.co.in from 24 October 2024. Those interested in applying for Local Bank Officer posts equivalent to probationary officers have to submit their applicable portfolio, including the application fee, no later than 13 November 2024. An official announcement of when the online application can be submitted will also be displayed here.

Steps to Apply for Union Bank of India LBO Recruitment 2024 

Step 1: The Online Application for Union Bank of India Recruitment 2024 for Local Bank Officer posts will be received within the time frame specified by the officials. Below are the procedures that will take you through the recruitment application process. 

Visit the official website www.unionbankofindia.co.in to reach Union Bank and 

select "Recruitments" at the bottom of the homepage. 

Click on Announcements and choose the link Local Bank Officer “Recruitment for Local Bank Officer."

Click Here To Apply" Click Here To Apply for Local Bank Officer under ‘Recruitment for Local Bank Officer' 

Where you have to enter all the required information. 

All the information regarding the application forms must be filled out correctly. 

You must upload documents, photographs, and signatures of the prescribed size and dimensions.

All application payments must be made online, using either: debit credit or net banking Pay application fees and rates as soon as possible to facilitate timely processing. 

Click here on "View Application" to review all relevant information about the completed application form before submitting it.

Union Bank LBO Recruitment 2024 FAQs

Q1 How many posts in total are available in Union Bank LBO Recruitment 2024?

Ans There are 1,500 vacancies for Local Bank Officer (LBO) positions.

Q2 When can we fill application form for Union Bank LBO Recruitment 2024?

Ans The Application form will be available between October 24 to November 13, 2024.

Q3 Where should I go to apply for Union Bank of India LBO jobs?

Ans You can submit your application on the official website at www.unionbankofindia.co.in.

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Media Buying Agency in Noida

Overview The success of a campaign is greatly influenced by media Agency in Noida in the rapidly changing field of digital marketing. However, what is media purchasing exactly, and why is it important for firms in Noida, one of India’s main economic cities, to understand it? The process of purchasing advertising space on a variety of platforms, such as digital, TV, radio, and print, is referred to as media buying. It guarantees that advertisements swiftly and effectively reach the intended audience.

More than just quality content is needed to get your business noticed in today’s cutthroat digital environment—smart ad placements are also necessary. To increase visibility and optimize your return on investment (ROI), media purchasing companies can help. They have the experience to secure the greatest ad locations.

Why Media Buying Agencies Are Concentrated in Noida Media and marketing services are becoming increasingly popular in Noida, a burgeoning IT and business hub. In addition to being close to Delhi, it offers media buying Agency in Noida access to a highly qualified workforce and an increasing number of startups and businesses.

Furthermore, Noida is a great location for businesses to invest in cutting-edge advertising methods because of its tech-savvy populace. Because companies are putting so much emphasis on digital marketing, there will always be a need for specialist media buying organizations.

What Works with a Purchaser of Media? Media buying agencies act as a middleman between media platforms and companies. This is what they usually take care of:

Media planning is developing a plan based on the target market, industry dynamics, and corporate objectives.

Ad Placement and Negotiation: Working with media outlets (internet, TV, radio, etc.) to get the greatest prices and locations for your ads. Ad campaigns’ performance is continuously tracked and optimized for improved outcomes. This process is known as performance tracking and optimization. Important Services Media Buying Agencies Provide.

Digital Media Purchasing: Advertising space on websites such as Google, Facebook, Instagram, and YouTube is the primary focus of agencies. Purchasing traditional media includes buying time on radio, television, newspapers, and magazines.

Programmatic advertising: Data-driven algorithms are used to buy ads automatically and in real-time. Out-of-home (OOH) advertising includes digital displays in public spaces, billboards, and transit advertisements.

Benefits of Hiring a Media Buying Agency in Noida

Cost-efficiency: Media buying agencies have the expertise to negotiate the best rates.

Access to Media Networks: Agencies have established relationships with publishers, networks, and platforms, which allows them to secure premium placements.

Audience Targeting Expertise: They can precisely target your desired demographic based on location, behavior, and interests.

How to Choose the Right Media Buying Agency in Noida

Selecting the right agency can be tricky, but here are some tips to help:

Experience and Portfolio: Check their previous campaigns and expertise in your industry.

Client Testimonials: Look for feedback and success stories from other businesses.

Industry Specialization: Make sure the agency has experience with the types of media you need (digital, traditional, or both).

Importance of Digital Media Buying in 2024

With the explosion of social media, having a solid digital media buying strategy is non-negotiable in 2024. Businesses must prioritize mobile-first strategies, given the shift towards smartphones and apps for content consumption. Additionally, leveraging data-driven marketing tactics allows for hyper-targeted campaigns that yield better results.

Challenges in Media Buying

Ad Fraud: Ensuring transparency and avoiding fake traffic.

Measuring ROI: Establishing clear KPIs to measure the success of ad campaigns.

Tech Trends: Staying updated with advancements in AI and automation.

How Programmatic Media Buying is Revolutionizing the Industry

Programmatic advertising automates the buying and selling of ads using AI, making ad placements more efficient. It also allows real-time bidding, where advertisers can bid for ad spaces based on their target audience, ensuring that every ad placement is highly relevant.

The Future of Media Buying in Noida

The future of media buying in Noida looks promising, with a greater shift towards digital platforms, localized content, and hyper-targeting techniques. As the ecosystem evolves, agencies will need to adapt by leveraging more advanced technology like machine learning and AI for better audience insights and campaign results.

Common Mistakes Businesses Make When Choosing a Media Buying Agency

Overlooking Channel Expertise: Don’t just look for an agency that offers the lowest cost—look for one that understands the specific media channels you need.

Focusing Solely on Price: Quality placements can be worth the extra investment in the long run.

Conclusion

Hiring a media buying agency in Noida can significantly improve the visibility and ROI of your campaigns. Whether you’re focusing on digital, traditional, or a hybrid media strategy, finding the right agency is key to success in today’s competitive landscape.

Source Url - https://aaryacommunications.wordpress.com/2024/10/07/media-buying-agency-in-noida/

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How automation transformed newspaper production at India’s ABP

“Adapting to changing consumer preferences and leveraging new technologies is crucial for survival and growth of the newspaper printing industry,” Pradyumna Mitra, general manager – engineering, ABP, told participants at Wan-Ifra's recent Indian Printers Summit.

Mitra’s presentation focused on the benefits of automation for newspaper printing.

“We must adapt to new challenges. Recent wars and global disruptions have only contributed to increased production costs, particularly through supply chain issues,” he said during the summit.

The impacts on the industry have been significant.

Increased printing costs, higher newsprint prices, and logistical challenges have emerged as key issues. Additionally, the growing adoption of digital news consumption has led to negative growth in print revenue, making it clear that traditional methods of production are no longer sustainable in their current form.

The shift towards automation in newspaper production is crucial for survival, Mitra said.

Leveraging automation in prepress to enhance efficiency

ABP, which publishes popular dailies such as Anandabazar Patrika (Bengali) and The Telegraph, has taken significant steps towards automation, particularly in the prepress segment. Mitra highlighted some of the tools they have implemented to streamline operations.

Pro Image OnColor plugin: It provides editorial teams with the ability to process images faster in an automated mode, without human intervention. OnColor can process a high volume of images quickly to meet publishing standards within tight deadlines. The tool’s workflow provides fast and consistent results, significantly reducing ABP’s time to press, Mitra said.

AI-powered Retouch4Me plugin in Adobe Photoshop: The plugin automates the photo-editing process with minimal manual intervention. It applies machine learning models to analyze images and make retouching decisions based on skin tones, texture, and lighting patterns.

Adobe Generative AI: This tool is integrated into ABP’s workflow to automate image editing tasks such as removing unwanted objects and adjusting exposures in real-time. Mitra described how tools such as Generative Remove, Camera Raw Filter, and Parametric Filters, help optimize tasks such as image retouching and adjustment.

Automated tools in production and press

Beyond prepress, ABP has leveraged automation in production and press operations.

Automation of advertisement file processing, which ABP implemented about a year and a half ago using OneVision Asura pre-flight software, has allowed ABP to efficiently manage a high volume of ads.

“We also implemented script-based PDF content validation, which helps us ensure accuracy in text elements such as dates and metadata,” Mitra said.

In terms of press operations, automation is helping ABP reduce waste. The Auto Fan Out correction software has been integrated into the Pre-Press NewsX workflow to improve overall print quality. The system automatically adjusts offset values based on individual print unit behavior to improve consistency and reduce material waste.

Automation tools can manage complex files with more than 10,000 images, reducing delays and waste during peak production hours, Mitra said.

Cutting costs with automated energy management solution

Energy management is another area where automation is helping ABP cut costs and improve efficiency.

Frequent grid power interruptions had previously resulted in mechanical failures and downtime during press operations, causing loss of critical production time at night.

“To avoid this, we had to run generators continuously at night during high production periods. This led to high fuel costs and frequent servicing of the generators,” Mitra said.

“We installed a dynamic UPS system with PLC-based automation to ensure seamless power transitions, which helped us reduce fuel costs and eliminate unnecessary stoppages,” he added.

Integrating energy meters and real-time data acquisition systems has helped the publisher better monitor its power consumption from solar, diesel generators, and grid systems. This approach allows ABP to identify non-critical areas and reduce energy waste.

Electricity costs are a major concern for any printing plant. In most cases, HVAC systems account for 40% to 50% of the overall electricity bill, depending on weather conditions. Continuous HVAC operation also shortens the lifespan of rotating components such as pumps, chiller compressors, and H-U motors. However, with the help of IoT-based sensors and data analytics, ABP now collects real-time data to monitor system performance more effectively.

Waste management using IoT-enabled solutions

Automation has proven beneficial for ABP in waste management as well.

“Traditionally, waste copies are collected manually, weighed, and sold to agencies,” Mitra said. “However, this process is labor-intensive and inefficient.”

To address this, ABP is in the process of implementing an automated system to streamline the logistics of waste handling. The proposed system will involve a conveyor connected to a compacter, reducing human intervention and improving the sale value of waste.

ABP is also evaluating IoT-enabled smart containers for further reduction in manual handling. Additionally, the publisher is conducting a feasibility study to automate its 48,000-sqft warehouse at the Barasat plant in Kolkata, for incorporating automated guided vehicle (AGV) technology.

“This system ensures error-free operation, reduces waste, and improves efficiency with minimal human intervention. Real-time tracking of material flow allows warehouse personnel to make informed decisions about stock levels and optimize operations,” Mitra said.

‘Automation is key to our journey towards sustainability’

Mitra highlighted the role of predictive maintenance in extending spare serviceability and preventing unplanned breakdowns.

“We have conducted a pilot project using IoT sensors and AWS cloud data analytics to acquire real-time temperature and vibration data from our print couple motors,” he said. “This pilot has yielded encouraging results, and we are optimistic about the potential for predictive maintenance using AI and machine learning.”

However, Mitra acknowledged there are challenges in setting up a robust data acquisition infrastructure and managing the large volumes of data required.

“We must take advantage of the latest developments in IT and electronics hardware,” he said. “Automation is key to our journey towards sustainability.”

He concluded by highlighting the potential for collaboration between technology users and suppliers to develop cost-effective, smart, and customized solutions.

“In this era of connectivity, automation can play a critical role in helping us achieve long-term sustainability in the newspaper industry,” he said.

aultrin.vijay@wan-ifra.org 

(First published on Wan-Ifra)

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Mastering Campaign Success: Integrated Marketing Solutions for Unmatched Excellence

Hungry for Success? How Brands Grab Your Attention with Integrated Marketing

You know those catchy slogans like “Hungry? Grab a Snickers,” or “Red Bull gives you wings,” right? Ever wonder why you remember them so easily? That’s the magic of great marketing. Everywhere you look, brands are trying to catch your eye and connect with you. But how do they do it? How do they create a bond that makes you stick with them?

The answer is Integrated Marketing Campaigns. It’s not just about selling a product; it’s about giving you an experience and making you feel part of something bigger.

Here’s a simple guide to help you understand how Integrated Marketing Campaigns work and why they’re so important in today’s fast-paced digital world.

What Makes a Good Marketing Campaign?

A successful marketing campaign is a mix of strategy, creativity, and something that makes the audience say, “Wow, that’s for me!” Think about it like cooking a meal—each ingredient matters. Good campaigns use social media, emails, and online platforms to deliver a message that not only grabs attention but also gets people talking.

Why does this matter? Because it’s how brands make themselves visible, generate leads, and boost sales. In fact, a report by HubSpot shows that 75% of marketers use campaign results to prove how they directly impact revenue. Learning how to create effective campaigns is key to success in today’s business world.

Key Ingredients of a Marketing Campaign

Before you start, ask yourself: What’s the goal of your campaign? Are you trying to get attention for a new product? Maybe you want to refresh your brand’s identity or reach a specific audience. Your goals will guide the kind of strategy you use. Let’s take a look at some popular strategies you can mix and match.

1. Digital Marketing Campaigns

Social Media Campaigns: These are campaigns on platforms like YouTube, Instagram, or Twitter, where brands create engaging videos, photos, or stories. It’s all about connecting with people where they hang out online.

Email Marketing Campaigns: Brands send personalized emails to target customers. These emails are designed to feel personal and get customers to engage, like clicking on a link or making a purchase.

Content Marketing Campaigns: Brands create blogs, videos, and other valuable content on websites and social media to keep audiences interested and coming back for more.

2. Traditional Marketing Campaigns

Print Ads: Remember those ads you see in newspapers or magazines? That’s print advertising, which still works for some brands.

TV and Radio Ads: You’ve probably seen commercials during your favorite TV show or heard ads on the radio. These are great for reaching a lot of people at once.

Outdoor Advertising (OOH): This includes billboards, posters, or ads on buses and trains. It’s all about catching your eye while you’re out and about.

3. Influencer Marketing

Brands work with popular social media personalities (influencers) to promote products. For example, Nykaa, a well-known beauty brand in India, heavily uses influencers to showcase its products on social media. It’s a smart way to connect with an audience who trusts the influencer’s recommendations.

4. Event Marketing

These campaigns create excitement around events like product launches, trade shows, or even live online events. Event marketing helps people interact with brands in real life, making the connection more personal. According to WebinarCare, 95% of marketers say live events help people make real-life connections.

5. Sales Promotion

These campaigns focus on boosting sales through discounts, special offers, or limited-time deals. Ever been tempted by a “Buy One, Get One Free” deal? That’s sales promotion in action.

Why Integrated Marketing Campaigns Matter

In today’s world, people are bombarded with ads from all directions—TV, social media, emails, billboards, and more. That’s why Integrated Marketing Campaigns are important. They make sure that all the different ways a brand reaches out to you—whether it’s a Facebook ad or an email—are sending the same message. This helps create a consistent experience and makes the brand more memorable.

When done right, these campaigns make you feel like the brand understands your needs and lifestyle. It’s not just about selling a product; it’s about building a relationship.

Wrapping Up

Integrated Marketing Campaigns are all about using different strategies to reach people and make them feel connected to a brand. Whether it’s through social media, print ads, or influencer marketing, each part of the campaign works together to create a bigger picture.

Next time you see a catchy ad or a cool brand event, you’ll know there’s a well-planned strategy behind it, designed to grab your attention and keep you engaged. After all, it’s more than just marketing—it’s about creating a bond between you and the brand.

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Maximize Your Reach with a Property Advertisement in Dainik Bhaskar Newspaper

Promote your property with ease by placing a Property Advertisement in Newspaper through Dainik Bhaskar, one of India's leading newspapers. Reaching millions of readers, Dainik Bhaskar ensures your property ad gets the visibility it deserves, making it an ideal platform to connect with potential buyers and investors. Whether you're selling a residential, commercial, or industrial property, you can now easily book your ad online through the Bhaskarad booking portal. This user-friendly platform allows you to choose your preferred dates, ad format, and design, ensuring your property stands out in a competitive market. With just a few clicks, you can have your ad published, offering a convenient, time-saving solution to market your property effectively. Don't miss the opportunity to showcase your property to a wide audience and secure the best possible deal by advertising with Dainik Bhaskar today.