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The Significance of Buyer Personas in B2B Adult Medicine Marketing
Buyer personas hold immense importance in the realm of B2B adult medicine marketing, serving as foundational elements that shape the direction of effective marketing strategies. These personas, crafted through meticulous market research and data analysis, provide invaluable guidance to organizations aiming to optimize their marketing efforts. They go beyond mere demographic profiles, offering insights into the motivations, challenges, and preferences of potential clients, thereby illuminating their purchasing behaviors and decision-making processes.
Understanding the intricacies of target audiences is paramount for developing compelling content marketing strategies, particularly in the fast-evolving landscape of healthcare. Adult medicine providers must grasp the specific needs and pain points of their patients to deliver relevant and impactful messaging. Through audience segmentation and the creation of comprehensive buyer personas, marketers can tailor content to resonate with distinct customer segments, fostering deeper connections and increased engagement. This tailored approach not only enhances the effectiveness of marketing initiatives but also cultivates trust and loyalty among prospective clientele.
In adult medicine, where precision and relevance are paramount, buyer personas serve as indispensable tools for navigating the complexities of healthcare marketing. By identifying key buyer personas and crafting content tailored to their unique needs and preferences, healthcare providers can position themselves as trusted partners in their clients' wellness journeys. Subsequent sections will delve into the significance of buyer personas in B2B adult medicine marketing and explore practical strategies for harnessing their potential effectively.
The Importance of Buyer Personas in Marketing
Buyer personas serve as essential tools in business-to-business marketing, offering semi-fictional representations of ideal consumers crafted from a blend of market research and real data. These personas provide invaluable guidance for marketing strategies by offering insights into the needs, preferences, and behaviors of target demographics. For entities like a New York digital marketing agency, buyer personas enable the customization of marketing strategies to establish deeper connections with potential clients. By understanding the unique attributes and challenges of their target audience, digital marketing agencies can create compelling campaigns that directly address client needs, driving engagement and achieving successful outcomes.
Developing consumer personas requires a thorough process of research and analysis, drawing data from various sources such as market research reports, consumer surveys, and interviews. This data examination allows marketers to identify patterns and attributes within their target demographic, leading to the creation of comprehensive profiles that encompass diverse segments of the market. Through this process, businesses gain deeper insights into the motivations, obstacles, and pain points of their clientele.
When crafting consumer personas, it's essential to consider a range of factors including demographics, behaviors, and pain points. Demographic data sheds light on fundamental characteristics such as age, gender, and location, providing foundational insights into the target audience. Behavioral data offers valuable information on consumer engagement, purchasing patterns, and preferred communication channels. Additionally, by understanding the challenges faced by clients, organizations can tailor their communications and offerings to effectively address these specific needs, enhancing consumer satisfaction and loyalty.
Content Personalization for B2B Marketing
Utilizing buyer personas holds immense importance in tailoring content and messaging for audiences engaged in adult medicine. Understanding the unique needs, preferences, and challenges of different segments within the target market enables marketers to create content that establishes a personal connection. By addressing specific health concerns and providing advice on preventative care, buyer personas ensure that the content presented is relevant and compelling to the target demographic.
Personalized content is essential for effectively engaging audiences interested in adult medicine. By delivering content that directly speaks to the concerns and interests of specific personas, marketers can capture interest and build deeper relationships with potential clients. Whether through informative blog posts, educational videos, or interactive infographics, organizations demonstrate their commitment to understanding and addressing the needs of their patients, thereby fostering trust and loyalty.
In adult medicine marketing, tailored content strategies include the development of focused email campaigns targeting specific health issues or conditions. For example, a primary care doctor may create a distinct email series for patients with chronic conditions, new parents seeking pediatric care, and individuals interested in preventative health screenings. Additionally, interactive tools like symptom checkers or health assessments can be used to generate personalized recommendations based on individual health profiles, enhancing user engagement and driving conversions.
Improve Your Marketing ROI
Buyer personas serve as crucial assets in enhancing the effectiveness of marketing endeavors within the adult medicine domain. By furnishing intricate insights into the demographics, behaviors, and preferences of the target audience, buyer personas empower marketers to customize their messaging and strategies accordingly. This personalized approach guarantees that marketing initiatives resonate with the intended audience, resulting in heightened levels of engagement and ultimately, superior outcomes.
Moreover, buyer personas act as guiding beacons for making well-informed marketing decisions. Through a meticulous analysis of each persona's characteristics and pain points, marketers can discern the most suitable channels, messaging tones, and content formats to employ in their campaigns. This strategic alignment ensures the efficient allocation of resources, thereby maximizing the impact of marketing endeavors and driving substantial ROI for adult medicine practices.
The integration of targeted messaging, tailored to individuals seeking a "family medicine physician near me," directly influences engagement and conversions. When individuals in search of a nearby family medicine physician perceive that marketing materials directly address their needs and concerns, they are more inclined to take notice and act. Crafting messaging that specifically tackles prevalent pain points or offers solutions to common healthcare challenges enables marketers to effectively nurture leads and guide them through the conversion journey, ultimately fostering growth for adult medicine practices. This personalized approach not only ensures that potential patients feel understood and valued but also enhances the likelihood of them selecting the practice for their healthcare requirements.
Marketing Case Studies and Best Practices
A primary care doctor case study stands out as a compelling example of effective consumer persona implementation within adult medicine marketing. After conducting thorough research and analysis, the clinic identified three distinct buyer personas: elderly individuals with chronic conditions, busy professionals, and young families. Subsequently, they tailored their marketing strategies by developing targeted content for email newsletters, blog posts, and social media campaigns. The results were remarkable, with a significant increase in appointment bookings across all demographic groups, underscoring the effectiveness of personalized messaging in driving engagement.
In adult medicine marketing, adhering to best practices for developing and leveraging consumer personas is essential. Initiating the process with comprehensive market research is crucial to gaining insights into the demographics, preferences, and pain points of the target audience. Involving key stakeholders such as healthcare providers, administrators, and patients themselves ensures accuracy and relevance in personal development. Furthermore, consistent revision of personas based on feedback and evolving market trends is imperative to sustain their effectiveness over time.
For healthcare marketers looking to integrate consumer personas into their strategies, actionable recommendations include creating detailed profiles for each persona, encompassing relevant details like demographic characteristics, healthcare needs, and preferred communication channels. Additionally, segmenting email lists and customizing content according to personal preferences can significantly boost conversion rates and engagement. Continuous monitoring of critical performance indicators such as website traffic, email open rates, and appointment scheduling is essential to evaluate the effectiveness of persona-guided marketing efforts and make data-driven adjustments as needed.
Key Points in Buyer Persona Benefits for B2B Adult Medicine
In conclusion, consumer personas hold immense significance in business-to-business (B2B) adult medicine marketing, offering indispensable insights into the demographics, preferences, and challenges of target audiences. With a deep understanding of these personas, healthcare marketers can craft more precise and tailored content, driving conversions and fostering active engagement. Buyer personas also enable marketers to optimize their marketing efforts by informing decisions on channel prioritization and resource allocation.
Emphasizing the understanding of target audiences and customizing content in adult medicine marketing is paramount. By addressing the specific needs and concerns of diverse consumer personas, healthcare marketers can build credibility, trust, and stronger connections with their target audience over time. This approach cultivates a robust and influential relationship between medical practitioners and clients, leading to enhanced outcomes for all stakeholders involved.
Looking ahead, healthcare marketers must prioritize the creation and utilization of consumer personas in their marketing strategies. Through continual refinement and updating of personas based on feedback and market dynamics, marketers can ensure the ongoing relevance and resonance of their messaging. In the competitive landscape of adult medicine, investing in consumer personas empowers healthcare organizations to execute personalized and effective marketing campaigns, driving engagement, loyalty, and growth.
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Some players have been asking for historical and non-magical stories, which led to this idea.
I’m no expert, but I think a story set in or based on China (fictional or AU) during (a) Wu Zetian’s rule could be interesting. iirc: hanfu were the most colorful then, and of course it’s when the only Empress of China ruled, cleverly utilizing meritocracy - allowing low-born people to get positions they never could’ve had otherwise - to build a power base (since she was a woman who usurped the throne). She was truly really very terrifying - she often ordered murders of those in court and of her family (her children), and had a whole spy and secret police network. Some historians even think she killed her baby to set up a woman in court to take her position. This was all during China’s (2nd?) golden age.
Tbh, I would really be interested in a story set during the Tang Dynasty, where MC was born a commoner, and is determined to be a dancer. But, I have no idea who could actually become an imperial performer or not during that time; it seems most likely during Empress Wu’s rule. So, it may need to be a fictional or AU China.
#romance club#murder mention tw#history has always been my weakest subject; so apologies for any mistakes and please feel free to correct me#rc story ideas#I think it’d be cool if we have a brother who becomes a court physician#and only the MC knows he left your village to live as a man.#also the world needs more rep. of trans people realizing they’re gender only as an adult so that’s how I imagine him.
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WEEK 31 is an NFL Theme over on my Fans platforms...
1st month discounts running!
Saff x
#fansli#indiangirls#asian#indian#onlyfans tease#physician#of#spicy creator#independent#adult model#alt model
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its funny how, as a child of two chiropractors, my first thought upon throwing out my back is not to go pay someone for an adjustment that wouldn't actually help anything but line a chiro's pockets, but to do meaningful exercises and stretches to soothe whatever lumbar muscles got pissy yesterday. I could barely stand yesterday, but after doing what you should, I'm already 60% better today.
#jacq life#i have so many opinions on chiro as an adult#my life was chiropractic growing up#i went to college with my single mom as a kid#i was always in her office when she got one#i even worked for her and my dad for free at several points#now? as an adult? just go see a physical therapist or an appropriate physician#chiro cant offer much beyond temporary relief unless they are a rare breed of chiro who also does p.t.#it doesnt benefit them for you to get actually better and manage your own pain#they bank on you come back week after week for that temporary relief#on top of that most chiros are right wing anti-medicine anti-vax weirdos. aka my mom#anyways
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Implementing Substance Use Prevention at the Primary Care Level
IN THE UNITED STATES last year 109,680 people died from drug overdoses.1 This is up from 106,699 in 2021. Monthly counts are released under the Vital Statistics Rapid Release program as an interactive data visualization and are available at https://www.cdc.gov/nchs/products/vsrr/drug-overdose-data.htm. The drug crisis in America has not abated. Of the total drug overdose deaths last year,…
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#Drug Overdose in America#Fentanyl#Heroin#NIDA#One Million Deaths#Opioid Crisis#Primary Care Physicians#Substance Use Prevention#Teens and Young Adults#Tranq#Xylazine
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If I have to fill out one more form Im gonna explode--
#ooc. ・゚ ✹#between taxes and physician forms IM DONE....BEING AN ADULT...#anyways my brain is the equivalent of a warm gummy bear on a hot day hello
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#closet#would apply to Harmony as an adult#when she's a nurse midwife in her main verse#or as a nurse or doctor or physician's#assistant in other verses
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Quality Adult Care with a Trusted Internist in Spring Hill, FL
Choosing a reliable internist for adult care is a crucial decision for maintaining long-term health. Residents of Spring Hill, Florida, have access to high-quality adult care through trusted internists at Springhill Primary Care. This comprehensive guide will explore what internists do, the importance of primary care in adult health, and why choosing a local internist in Spring Hill could be a transformative step for your health.
What is an Internist? Specialized Primary Care for Adults
An internist is a medical doctor who specializes in diagnosing, treating, and preventing diseases in adults. Often called "doctors for adults," internists have specialized training that enables them to handle a broad spectrum of adult health issues. Here’s why they’re essential:
Focused Adult Health Expertise: Internists are trained to understand the complex and interrelated health concerns specific to adults, from chronic illnesses to preventive care.
Holistic Approach: They manage both acute and chronic conditions, providing comprehensive care that considers the entirety of a patient’s health.
Coordination of Care: Internists often work with specialists, ensuring all aspects of a patient’s healthcare are streamlined and coordinated.
Services Provided by Internists in Spring Hill, FL
Internists offer a wide range of services tailored to meet the unique needs of adult patients. Here are some of the primary services that an internist in Spring Hill may provide:
1. Preventive Health Screenings
Annual Physical Exams: Routine check-ups to monitor health and prevent potential issues.
Screening for Chronic Conditions: Early detection of heart disease, diabetes, and cancer.
Immunizations: Vaccinations and boosters tailored to adult needs, including flu, pneumonia, and shingles.
2. Management of Chronic Conditions
Chronic Disease Management: Ongoing care for conditions such as hypertension, diabetes, and asthma.
Personalized Treatment Plans: Internists develop individualized plans to manage symptoms and improve quality of life.
Medication Management: Reviewing and adjusting medications to maximize effectiveness and reduce side effects.
3. Acute Care and Illness Treatment
Injury and Illness Care: Prompt treatment for common illnesses like respiratory infections, as well as minor injuries.
Diagnostic Services: Internists utilize tools like blood tests, X-rays, and ultrasounds to diagnose health concerns accurately.
Urgent Medical Attention: For non-emergency situations that still require immediate medical intervention.
4. Lifestyle Counseling and Preventive Health
Diet and Exercise Guidance: Support for maintaining a healthy lifestyle that suits individual needs.
Stress and Mental Health Management: Recognizing the importance of mental well-being, internists may offer referrals to mental health specialists.
Risk Factor Reduction: Assistance in addressing risk factors like smoking or obesity, which can lead to serious health issues over time.
Why Choose a Local Internist in Spring Hill, FL?
1. Convenience and Accessibility
Proximity: Choosing a local internist means shorter travel times, which is especially important for regular visits or urgent health needs.
Easy Scheduling: Local practices often understand the community’s needs and may offer flexible hours to accommodate busy schedules.
2. Familiarity with Community Health Needs
Awareness of Local Health Trends: Internists in Spring Hill have insights into health issues prevalent in the area, allowing them to offer targeted care.
Personalized Care in a Community Setting: Local internists often establish long-term relationships with patients, resulting in a deeper understanding of their medical history and needs.
3. Building a Long-Term Relationship
Trust and Continuity: Regular visits allow for a long-term relationship, making it easier for your internist to spot changes in health that may require attention.
Customized Health Plans: Internists who know their patients’ medical history can offer more personalized and effective care plans.
What to Expect During Your Visit to an Internist in Spring Hill
If it’s your first visit to an internist, you may wonder what to expect. Here’s a brief overview to help you prepare:
Initial Health Assessment: The internist will conduct a thorough assessment of your medical history, lifestyle, and any current health concerns.
Physical Examination: Routine measurements like blood pressure, heart rate, and a physical exam to check for abnormalities.
Lab Tests: Depending on your health history and needs, you may be asked to complete blood work or other tests to gather essential health information.
Health Discussion: The internist will discuss your results and any next steps, including possible treatment options or preventive measures.
Follow-Up Plan: Whether it’s a lifestyle change, a new medication, or scheduling your next appointment, your internist will outline a plan tailored to your needs.
Finding a Qualified Internist at Springhill Primary Care
When seeking an internist in Spring Hill, FL, ensure the doctor is board-certified and has the experience needed for comprehensive adult care. Here are some qualities to consider:
Credentials and Experience: A board-certified internist brings verified expertise to their practice, backed by years of rigorous medical training.
Communication Skills: Your internist should be approachable, explaining complex medical terms in easy-to-understand language.
Patient Reviews: Online reviews offer valuable insights into an internist’s approach to patient care, office environment, and reliability.
Conclusion: Make Health a Priority with an Internist in Spring Hill, FL
Choosing an internist at Springhill Primary Care in Spring Hill, Florida, can be a transformative step for your health. With a commitment to comprehensive adult care, local internists provide personalized, high-quality healthcare designed to meet the unique needs of their patients. Whether you're managing a chronic illness, seeking preventive care, or addressing a new health concern, a trusted internist can help you take proactive steps toward a healthier future.
Taking care of your health shouldn’t be a one-time event; it’s an ongoing journey best supported by a knowledgeable and compassionate internist. Make an appointment with a trusted internist in Spring Hill today and experience the difference of primary care that truly prioritizes your well-being.
#Spring Hill doctor#Spring Hill physician#Spring Hill medical clinic#Spring Hill healthcare#Spring Hill primary care#internist Spring Hill#family doctor Spring Hill#adult medicine Spring Hill#primary care physician Spring Hill#medical check-up Spring Hill
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Explore how aging affects vision and learn the importance of regular eye exams. Discover common age-related changes and how Carolina Eyecare Physicians in SC can help maintain your eye health. Schedule your appointment today!
URL: https://carolinaeyecare.com/service/adult-senior-eye-exams/
#adult eye exams#eye exams center#senior eye care#carolina eyecare physicians#west ashley iii#ladys island#south carolina
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Comprehensive Adult Primary Care Services in Hazlet, NJ: Putting Your Health First with GK Health PC
In the bustling town of Hazlet, NJ, prioritizing your health is paramount. At GK Health PC, we understand the significance of accessible and compassionate adult primary care. Led by Dr. Mehandar Kumar, our practice is committed to providing comprehensive healthcare services tailored to the unique needs of each individual. Whether you’re seeking routine check-ups, managing chronic conditions, or needing urgent care, our dedicated team supports you every step.
Visit Us -
Location - 155 middle road, suite 3, Hazlet, NJ, 07730
Call Now :- +1 732-787-0568
#Adult Primary Care Services#Adult Primary Care Services in Hazlet#NJ#Family Practice Doctor in Old Bridge#Family physician near me Old Bridge#Anxiety Treatment in Hazlet
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I just looked at the Jordan Peterson subreddit and didn't say anything to any of those fuckers even though every single post was somehow factually incorrect or insane
Am I enlightened or dead to the world
#What do u mean hes FAR RIGHT#This CHILDS BOOK written for adults is being read to CHILDREN#There was a post where a doctor asked if petersons work has ever been verified by a female physician and theres 0 responses after 12 hours#but in the same timeframe dozens of trans bigotry posts and others have been posted and even reposted#Curious
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Article | Paywall Free
"The Food and Drug Administration approved new mRNA coronavirus vaccines Thursday [August 22, 2024], clearing the way for shots manufactured by Pfizer-BioNTech and Moderna to start hitting pharmacy shelves and doctor’s offices within a week.
Health officials encourage annual vaccination against the coronavirus, similar to yearly flu shots. Everyone 6 months and older should receive a new vaccine, the Centers for Disease Control and Prevention recommends.
The FDA has yet to approve an updated vaccine from Novavax, which uses a more conventional vaccine development method but has faced financial challenges.
Our scientific understanding of coronavirus vaccines has evolved since they debuted in late 2020. Here’s what to know about the new vaccines.
Why are there new vaccines?
The coronavirus keeps evolving to overcome our immune defenses, and the shield offered by vaccines weakens over time. That’s why federal health officials want people to get an annual updated coronavirus vaccine designed to target the latest variants. They approve them for release in late summer or early fall to coincide with flu shots that Americans are already used to getting.
The underlying vaccine technology and manufacturing process are the same, but components change to account for how the virus morphs. The new vaccines target the KP.2 variant because most recent covid cases are caused by that strain or closely related ones...
Do the vaccines prevent infection?
You probably know by now that vaccinated people can still get covid. But the shots do offer some protection against infection, just not the kind of protection you get from highly effective vaccines for other diseases such as measles.
The 2023-2024 vaccine provided 54 percent increased protection against symptomatic covid infections, according to a CDC study of people who tested for the coronavirus at pharmacies during the first four months after that year’s shot was released...
A nasal vaccine could be better at stopping infections outright by increasing immunity where they take hold, and one is being studied in a trial sponsored by the National Institutes of Health.
If you really want to dodge covid, don’t rely on the vaccine alone and take other precautions such as masking or avoiding crowds...
Do the vaccines help prevent transmission?
You may remember from early coverage of coronavirus vaccines that it was unclear whether shots would reduce transmission. Now, scientists say the answer is yes — even if you’re actively shedding virus.
That’s because the vaccine creates antibodies that reduce the amount of virus entering your cells, limiting how much the virus can replicate and make you even sicker. When vaccination prevents symptoms such as coughing and sneezing, people expel fewer respiratory droplets carrying the virus. When it reduces the viral load in an infected person, people become less contagious.
That’s why Peter Hotez, a physician and co-director of the Texas Children’s Hospital Center for Vaccine Development, said he feels more comfortable in a crowded medical conference, where attendees are probably up to date on their vaccines, than in a crowded airport.
“By having so many vaccinated people, it’s decreasing the number of days you are shedding virus if you get a breakthrough infection, and it decreases the amount of virus you are shedding,” Hotez said.
Do vaccines prevent long covid?
While the threat of acute serious respiratory covid disease has faded, developing the lingering symptoms of “long covid” remains a concern for people who have had even mild cases. The CDC says vaccination is the “best available tool” to reduce the risk of long covid in children and adults. The exact mechanism is unclear, but experts theorize that vaccines help by reducing the severity of illness, which is a major risk factor for long covid.
When is the best time to get a new coronavirus vaccine?
It depends on your circumstances, including risk factors for severe disease, when you were last infected or vaccinated, and plans for the months ahead. It’s best to talk these issues through with a doctor.
If you are at high risk and have not recently been vaccinated or infected, you may want to get a shot as soon as possible while cases remain high. The summer wave has shown signs of peaking, but cases can still be elevated and take weeks to return to low levels. It’s hard to predict when a winter wave will begin....
Where do I find vaccines?
CVS said its expects to start administering them within days, and Walgreens said that it would start scheduling appointments to receive shots after Sept. 6 and that customers can walk in before then.
Availability at doctor’s offices might take longer. Finding shots for infants and toddlers could be more difficult because many pharmacies do not administer them and not every pediatrician’s office will stock them given low demand and limited storage space.
This year’s updated coronavirus vaccines are supposed to have a longer shelf life, which eases the financial pressures of stocking them.
The CDC plans to relaunch its vaccine locator when the new vaccines are widely available, and similar services are offered by Moderna and Pfizer."
-via The Washington Post, August 22, 2024
#covid#long covid#vaccines#vaccination#covid vaccine#covid19#public health#united states#good news#hope
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Anna Merlan at Mother Jones:
At an event late last week in Arizona, anti-vaccine activist and Donald Trump transition team member Robert F. Kennedy Jr. said he’d fire and replace 600 people from the National Institutes of Health on “day one” of a second Trump term. The NIH is one of the public health agencies Kennedy loathes the most—and despite still lacking any defined role in a new administration, he’s clearly relishing the opportunity to promise retribution against them. In comments that were first reported by ABC News, Kennedy declared, “We need to act fast, and we want to have those people in place on January 20, so that on January 21, 600 people are going to walk into offices at NIH and 600 people are going to leave.” Kennedy, a long standing opponent of vaccines, has consistently been critical of the NIH, the Centers for Disease Control, and other federal agencies that are part of the basic infrastructure of public health. His The Real Anthony Fauci attacked Fauci, a former NIH director, at book length, albeit with what one physician reviewer called “many errors and gross misrepresentations.”
The remarks offering some concrete details about Kennedy’s Trump-aligned and so-called “Make America Healthy Again” agenda came during an onstage interview at an entrepreneurship event in Scottsdale, which included discussions of Kennedy’s workout routine and his relationship with the once and future president.
[...]
(Experts believe that autism was underdiagnosed until recent decades; the earliest prevalence weren’t conducted until the 1960s and ‘70s. Autistic adults have a range of abilities and autistic self-advocates have said that Kennedy uses offensive and ableist language to talk about autism: rather than “full blown,” public health experts would generally say “profound autism.” Kennedy also still uses the term “Aspergers,” an outdated phrase referencing a scientist who worked with Nazis during the Holocaust.)
This anti-public health bozo plans to fire 600 NIH workers.
#Robert F. Kennedy Jr.#Anti Vaxxer Extremism#Public Health#NIH#National Institutes of Health#Trump Administration II#Calley Means#Autism
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Primary care physicians for adult on Medicare
Come to AllCare Complete to find top-notch primary care physicians for adult on Medicare. Our team of doctors provides patient-centered care and specializes in Medicare annual wellness visits. You'll receive personalized attention and expert guidance for your senior healthcare needs.
#Medicare Doctor#Doctors That Accept Medicare#Primary Care Physicians For Adults On Medicare#Dr. Matthew Nassetti#Best Medicare Doctor
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Implementing Substance Use Prevention at the Primary Care Level
IN THE UNITED STATES last year 109,680 people died from drug overdoses.1 This is up from 106,699 in 2021. Monthly counts are released under the Vital Statistics Rapid Release program as an interactive data visualization and are available at https://www.cdc.gov/nchs/products/vsrr/drug-overdose-data.htm. The drug crisis in America has not abated. Of the total drug overdose deaths last year,…
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#Drug Overdose in America#Fentanyl#Heroin#NIDA#One Million Deaths#Opioid Crisis#Primary Care Physicians#Substance Use Prevention#Teens and Young Adults#Tranq#Xylazine
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How it's going as a trans person in Florida: Planned Parenthood, 26Health, and Spektrum Health have announced they have paused all gender affirming care.
To recap, DeSantis signed several anti-trans bills into law this week. Care is banned for minors, care is all but banned for adults, Don't Say Gay has been extended, children can be kidnapped from affirming parents by non-affirming family, and there is a bathroom bill that subjects trans folks to arrest for using government owned facilities, such as those in courthouses, airports, many stadiums and parks.
The adult effective ban was felt immediately. The main elements are:
signing at every visit an in-person informed consent form created by the state
all care come from physicians instead of nurse practitioners
no telemed for gender-affirming care
Currently, it is unknown if existing HRT prescriptions written by NPs will be honored by pharmacies. I personally know one person who was able to pick up testosterone yesterday, but I have also read many reports of folks being denied. I myself don't have a refill ready for another 10 days and will report back after I try my own pickup.
What's additionally dangerous is those of us, myself included, who get non-HRT prescriptions from our gender clinics now face the uncertainty of continuing of *all* of our medical care. Our health clinics are at risk of shuttering permanently as they lose major income, and many of us will lose STD meds, depression meds, heart meds, etc, etc.
When we say "this will kill us," it goes beyond suicide risk from forced detransition.
"But you can still get HRT from a physician."
So many suck or are outright hostile and the demand outstrips the supply. Before I found my NP-run clinic, one physician just decided to not call in my Rx, another was so shit at reading lab results, he thought I had hepatitis, and the third I had to threaten to kick in the teeth for trying to force too large a speculum in me.
Also, the state-required consent form has not been finalized and distributed yet, so at this point, everything has pretty much ground to a halt.
It was estimated that 80% of trans adults would lose their healthcare because of how many use providers like Planned Parenthood, but the impact seems even greater now.
"You can get your non-gender care elsewhere still."
DeSantis recently signed a bill that allows healthcare professionals to discriminate against trans people.
Sure, we can try to find care elsewhere, but it will be a slow and expensive process, with no guarantees. It took me over 20 years to get my heart condition treated because of transphobic doctors.
What can I do as a trans Floridian?
Stay in communication with your clinic - many are working on getting physicians added to the roster to prescribe HRT. Lawsuits are being filed and it's possible the changes to adult care can be rolled back.
Continue to try to pick up your meds, but begin looking for care elsewhere, though. Inside and outside the state.
Remember that while telemed for gender affirming care has been banned, you can still cross state lines for care. See Erin's map of informed consent clinics.
Many people will turn to DIY, but be sure you are aware of the risks here, especially if on testosterone, which is a controlled substance.
What should I be worried about next as a trans Floridian?
I worry about the following next steps towards genocide:
Banning getting care out of state. This is from the anti-abortion playbook. They will likely start with kids again, but we've seen how quickly adult care gets axed.
Being declared mentally incompetent or a risk in some way. This could be anything from being barred from gun ownership to not being allowed to work for the government.
Being declared a de facto predator. This has already happened with the latest bathroom law (cis people can eject trans people from government owned single-gender facilities, with arrest as a penalty), so watch out for it being applied to privately-owned facilities. Watch for discussions of official lists of trans people.
Gender presentation enforcement laws, essentially banning "cross dressing". Laws that block or rollback documentation changes.
These all have historic precedence and are huge "I'm in danger" red flags.
What can I do as a cis person?
Amplify all this news. Talk frankly about how this is genocide. And donate what you can to trans mutual aid campaigns so people can travel to get healthcare or even leave the state.
Here's some articles to get started on building awareness:
Take care, everyone, of yourself and each other.
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