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[formulateez]

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format + info inspired by: kwanisms // ncteez // cheollipop

divider is from cafekitsune

header photo is from pinterest

[iky92791]

[tofeelsaved]

—

[duskholland]

here is my good vibe: it has taken me probably as much time as it took you to answer THAT ask because i am so overwhelmed by your sweetness AND I JUST WANT TO BE FRIENDS. *runs away crying*

oh. my god. right. that ask. oh my god. I'm so embarrassed rn lmao 😂 I was in such a dither about whether or not I should reply and eventually I did and 😁😁 I wasn’t really sure if you’d seen it but !! guess you did !! brb whilst I bury myself in a hole and fall asleep for all of eternity !! 

okay I’m chill I swear I’m chill. I just had a moment.

anyway. your good vibe was v much appreciated (and has continued to be appreciated) because you are the sweet one here tbfh, Cat. I’M TRYING TO BE YOUR FRIEND OKAY I’M OOZING SO MANY AMICABLE VIBES I AM BASICALLY JUST A WALKING BALL OF LOVE. that’s all. I’m going now lmao.

[soloserly]

Was I ok

[rubybaely]

she turned 10 last week & she's still beautiful but weird af

[sportyclown]

how sawamura, miyuki, yuki, and kuramochi text (friends + s/os)

will most likely do a part 2 with more boys at a later date! these got freakishly long because i am, at my core, a very mad. also might revisit as i get re-familiar with the characters, i just had this idea floating around in my head. also the way these got pro

sawamura eijun

no matter who he texts, it’s always extremely extra. not only does he always give more information than you asked for – ex. if you text him wya? he will give you a play by play of his entire route or something

 he also uses tons of emoticons. and yes I do mean emoticons, baby boy has a flip phone. ifhe does eventually get a smart phone, then this boy overuses tf out of emojis. he’s the sort of person that sees someone use a combination of emojis he likes and then tries to copy them, but uses it completely incorrectly, but its v cute.

if you send him a meme, he will respond with an unnecessary amount of hahas. 

when he’s texting his lil bae, they’re always on his mind so he ofc texts them every thought that comes to his mind! when he sees something that reminds him of you, he won’t hesitate to share it with you. 

if you have been together for a long time, then we will definitely text you words of affirmation and be very honest/blunt about how he feels about you. he’s also always sure to ask you about your day - and he seriously cares. but i still i feel like with a s/o he would prefer facetime to texting just because he likes to see you :)

overall, a very adorable texter and his enthusiasm is just as contagious when texting as it is in person. he’s kind of clueless so he doesn’t pick up on subtext. so be blunt, just like he will be with you~

kuromochi youichi

my bias might be showing here, but I feel like he is one of the most well-adjusted boys in terms of being ready for a serious relationship tbh (at least post-high school). i mean we all saw that he regularly corresponded with wakana wish that were me lmao

i think he would most often use proper capitalization, but not to the point where he uses a period after every text

would send his friends news articles about his favorite fighting games where u like gaming or not

a meme fiend in general. the sort of person who uses reaction images of people he knows. (if you’re dating, he would still have a stash of funny pics/screenshots of you on ft, but he’d ofc only use them with you <3). his convos with his friends are rarely serious

 i don’t think he’d be the type to text haha out loud, but he does use LOL on occasion. with close friends/his lil bae he might send a voice memo of him laughing hysterically if you send him something REALLY funny. ugh my annoying king <3

unlike eijun he’s the king of being perceptive / picking up subtext. 

similarly, i do think he’s pretty reliable, but for friends i feel like he might make a lil bit of a stink lmao. like lets say a friend wants him to pick something up for them, he might play like he won’t do it then miraculously shows up with the requested item. its giving tsundere vibes on the low.

with his partner: i feel like he would use emojis when he’s trying to be ~cute~. i think with a established partner he’d be pretty flirty still but he’s v much whipped for his partner so its way more mushy than it would be early in the relationship.

yes your name has hearts/stars in his phone. mans is a SAP for you

his love language is more quality time imo, so I think he values time spent with you over texting time. so a lot of your texts might be asking you to come over to hang out / get a meal or vice versa

like eijun he wants to hear about YOU, and is very supportive and good at advice when he wants to be. he can be goofy but this is how he shows you he cares/sees you as more than a friend

he’s a blushy/shy boy with his s/o esp early in the relationship, so he might be hesitant or nervous to say “i love you” or anything like that outright, but you know anyway, which just makes the times when he does outright say it that much sweeter.

miyuki kazuya

i mean it goes without saying that this man is snarky. he’s not a meme king himself but he enjoys when people send them to him and will usually play off the meme to make his own jokes.

i feel like he also likes deep-fried memes or the very abstract, post-modern memes. miyuki is good at making other people laugh, but he has a generally very-off brand humor and the things that make him cackle hardest are either at someone else’s expense (very similar to kuramochi, so they bond a lot over that) or just indiscernible without access to a huge layer of context/background

saves the reaction photos kuramochi sends him, but doesn’t usually use them. but seeing an ugly pic of eijun yelling never fails to make him grin LMAO

i think he also texts A LOT about baseball, even more so than these other baseball dummies. texts his teammates a lot of articles he reads or clips from games/cool plays. this is mostly about texts, but in terms of social media I think miyuki uses twitter/instagram the most especially for baseball related reasons, while kuramochi uses snapchat the most. 

he probably texts a lot about baseball as well, both seriously and playfully

i can see him using hahas and LOLs in equal measure, but he would also utilize the haha reaction if he had an iphone. this boy does value his wit so he would definitely have commentary about any memes or jokes he’s sent

you won’t win a joke war against him, he will definitely one-up whatever you send him with either a one-liner or another joke. how tf does he do it?

definitely ignores people/conversations if he really wants to - but ofc he never does that to his BAE

if miyuki give you a dry one-line response...he’s not interested at all or he’s feeling frustrated about something else. but when he’s really happy? he will text his friends all the time and spam them! i see him as someone who enjoys texting when he has the attention span/state of mind for it. and when he’s texting his s/o his texting gets even more ~flavorful~

wit his lil bae: i don’t think miyuki would switch it up much w his s/o. is probably even more teasing with you over text than he is with his friends, which is saying something.

like talking with you just by nature of you being his partner. prob prefers texts to facetime because text kinda allows for maximum snark

he LIVES for you guys’ witty back and forth 

if he’s traveling for work or something, will definitely relish in you guys binge texting a tv show or something but just making funny commentary (or he’ll just send you funny commentary to get a reaction)

 he can dish it and he’s also not a super sensitive guy so he can take it tenfold from you as well. nothing y’all wouldn’t be used to when talking in person!

sometimes when texting him you’ll want to beat his a*s because he can be so cheeky but its endearing in a way. he definitely adds emojis to the end of his more annoying messages to give it that loveable vibe (and it works ofc, we love u miyuki)

he’s kinda clingy on the low so i think he’d prefer a partner that’s more open with their affection via text than he is. he would live for your random ilys or whatver throughout the day. also would not mind at all if you updated him on your actions throughout the day or sent him snaps - might not be able to respond to everything, but will react and appreciate it. very likely to make jokes about whatever you’re doing.

would also apologize over text. he’s not always used to apologizing can be awkward about it, so text makes it easier for him.

he would use emojis w you in a joking/ironic way. would absolute use those dumb but genius emoji combinations

yuki tetsuya

i’m literally cracking up thinking about texting him. he is one of my ultimate baes but im sorry i just know he texts dry asf. but its part of his charm!

has a flip phone. either never upgrades or gets the chunkiest most basic android if he is forced to

the thing is this man thinks that he is infusing all his texts with, like, tajin level seasoning, when in reality its pepper

uses punctuation. always. exclamation marks are used sparingly to express excitement.

but i can’t get the image out of my head of an upset tetsuya texting you a simple angry emoji (or the angry emoticon >:( LOL) if he’s reeeeeeally mad. but its v cute i can’t take him seriously. i just want to give him a hug <3

 but you know what he is so PASSIONATE about whatever he’s talking about that his passion bleeds into his text through sheer quantity of words and depth of thought. ultimately, all his conversations end up being extremely flavorful in terms of content. he is surprisingly good at having deep conversations over text.

he’s better at holding conversations with more extroverted personalities, truthfully.

he’s another one who sends random things to people when he thinks about them. miyuki of course gets so many texts/thoughts about shogi. if you get a random haiku, poem, or quote from testu, that means you’re blessed enough to be in his inner circle! he definitely thought of you when he read it and and wants you to respond!

with bae: he doesn’t really change up his texting style tbh, but he has a stronger outward reaction to what YOU text in response.

definitely the type to smile almost imperceptibly at his phone as he texts you, even if you send him something like “hey i’m at the store, want anything?”

he’s not great as verbal affection early in the relationship, so you’ll have to discern his love/affection. however baby boy is NOT afraid to just straight up say he loves you, he does it all the time and early.

he’s KNOWN for being reliable and responsible, so he will be at your beck and call when he’s able to for anything you need, but his heart is also warmed by the thought of you reciprocating that care. if your texts show him you’re thinking of him just like he does too. he’s very gentle and sweet, and checks up on you when he’s able to see if you need anything at all.

he might be reliable, but that doesn’t mean that he’s the quickest guy to respond to texts. he’s a busy guy, and he doesn’t think about his phone all the time, but he will always get back to you (bae does not play when it comes to completing things).

if they came up with a shogi game for gamepidgeon and tetsu had an iphone, your phone probably would be spammed with requests for games lol.

this is my first time doing headcanons like this so please let me know what you think or give me tips on how to improve! I really enjoying thinking about it so I hope to do more in the future <3

[scandeniall]

story of us

pairing: suna x reader

the story of ur relationship <3; alternatively (more) dating sunarin headcanons but this time is somewhat of an order and talks good and bad 2K+ worth lol

a/n: i had more planned but half of these have been sitting in my notes for months and its kinda fucking long already bc he lives rent free!!!

warnings: uh the usual aged up (in ur 20s time skip type beat), language, yeah

Meeting

Now when y’all met suna was not looking to love at all. That man was just living his life and so where you. The two of you pretty much meet through komori. You’re a friend and it’s his birthday so him and a few of his friends go out for drinks bc why not. Young hot pretty financially stable v-ball players. Nah no ones there for any type of hookups literally just there celebrating a great guy.

They rent out a section at a relatively nice bar tbh. Not the cheapest and you can actually hear conversation. But also not a super expensive one where the patrons are middle aged with jazz music and the occasional track to relive “youth.” Komori’s a sweetie and will come outside to get you when you text that you’re there. You’ve met washio and ofc sakusa Before so you greet them casually then you turn and there’s Suna and a few others you haven’t met.

That greeting isn’t anything special I promise. Just “hey I’m so and so” and vice versa. It’s one of those meetings where you just think “he’s cute” but it’s such a fleeting thought. Y’all don’t even really talk that first night tbh. At the next practice Suna mentions offhandedly that he didn’t know komori was dating someone and komori is like: huh? Yeah sorry. I love (Y/N) and all but were just friends. Suna just shrugs not really caring to be honest until Komori just asks what did he think of you.

“Don’t really remember much man. Seemed cool though” he didn’t think he’d really see you again. Yeah you were close enough to have been at Komori’s birthday but if that was his first time ever meeting you, he figured you weren’t from around there are present very much. Yeah he was wrong.

Suddenly you were on Komori’s snap story more often, or maybe he’d just been noticing more. Too bad he couldn’t even remember your name 💀. Then it turned into you occasionally popping up where he was. He’d been told your name at least 5 times already but wouldn’t remember it the next day. Whenever he’d see you again he’d get a strained look like: “what is this mf name again” just laugh and tell him again bby.

That changed at some random house party by another mutual friend you two apparently had? You two were the only people just around the fire pit trying to catch some warmth in the chilly night. He’s probably just on his phone head bobbing his head to the muffled music from inside. And you’re just like “remember my name yet?” All jokingly. This sparks the tiniest bit of interest in him and he lets out a low chuckle and just admits “not at all.” I also feel like this is the first time he really looks at you and he’s like 🤨, wait you’re actually kinda cute.

That night y’all just kinda talk and vibe. The conversation comes easy as you two jump back and forth from talking about the music playing to sneakers which he brings up to stuff that you like. He’s actually really easy to talk to. So easy that u can forget about him not remembering your name despite meeting several times. You mention that you’d hung around komori before while they were gaming and that he seemed pretty cool. That leads him to asking “how do you know him anyways?”

“I used to date Sakusa”

Mentally he’s just like— ‘yeah I’m not getting involved in this. Time to go.’ Until you just start laughing.

“I’m kidding. He’s not really my type. We met after being paired together for a project in school.”

The two of you spend quite a bit of time just talking that night until you are joined again by some friends and it’s deadass like y’all weren’t just talking for almost an hour straight.

Getting Together

The process of getting together is like a cat and mouse game. You two start getting closer than friends and then something happens and you’re not talking for weeks. Whether it be life just getting busy, and then someone ending up on some random tinder date or so be it. Definitely one of those things were somehow someway y’all end up just hanging on one of your couches watching a movie. At some point there’s definitely a hint of sexual tension but neither of y’all act on it (later on you find on his finsta that he used to post several “i wont you 😔” memes  Folks can’t tell if hes joking or not (hes not))

You probably gotta tell that man you like him so if that ain’t you I’m sorry. Y’all not dating 😹. It’s something casual, y’all going to pick up some snacks for a movie night and why this mf keep looking at you out the side of his eyes instead of the road. You def texting the groupchat asking if you should confess. They tell you to boss up and just do it baby.

You literally end up confessing in that parking lot. Like right when he shuts the car off and starts swinging his keys on his finger and you kinda just blurt “I like you. Like like you.” He just kinda nods before his eyes widen. “Wait are you fr?” Like no you’re joking tf. It gets a lil awkward so you just go to get out the car and he’s like “I like like you too.”

I definitely don’t think either of you ever officially asked the other out it’s just at some point the understanding that you two are a couple. Like when you’re hanging out just you two hes more touchy, and then y’all start kissing and holding hands at some point. Then when you’re with friends he almost exclusively sits next to you and your friends notice the whispers in one another’s ears at the loud bar that seem just a hint too intimate for ppl who are just friends. Then y’all start arriving and leaving places together and people just at some point get the message (it’s later confirmed by you tweeting some shit like: I hate Rin why is that mf my boyfriend)

As far as anniversaries y’all draw straws to pick a day in the ballpark of the time y’all both think you became official. That’s the day you stick with even if it’s not true.

Relationship Flaws

A fault in the relationship is sunas kinda poor communication when it comes to things that matter. How he feels. Arguments. Love sure as hell don’t come east with anyone but when your partner won’t let you in? Yeah that’s like hell. That’s something you struggle with. And then on your end, it’s the impatience with him not letting you in. You try to wrongfully rush it.

 There’s definitely been arguments that stem from him just being upset about something unrelated to the relationship then coming to you for comfort without actually telling you what’s wrong. He kinda just wants to lay with his head on his chest but at some point that’s not enough. Y’all are in a relationship and should be able to talk about your bad days too.

You’re not innocent in this issue either because sometimes it comes off too pushy. Yes it’s from a place of care but sometimes that silent comfort is necessary. The walls will break in due time and y’all both know that deep in the back of your minds But then there’s a part that’s like— yeah we can’t let this become the norm

“Rin, can you please talk to me”

He will have literally told you “whatever” and that he “can’t deal with this rn” several times as he just shrugs and is like yeah “I’m gonna just go home. I’ll text you later” with an awkward ass pat on your shoulder if it really ruined his mood. If he’s leaving before he gets super upset and uncomfortable just some half assed kiss in your cheek

Another thing is I feel like he could be passive aggressive and let’s be real other folks doing it causes you to do it to. Y’all probably drag eachother on your finstas where you can both see it lol

But when it comes to making up he cracks first and apologizes when he started it. Or as y’all get more comfy with communication. If it’s not anything major he’ll just hit you with a text like “I’m bored come hang”

More Relationship Things

I feel like he love/hates driving. Likes the ride not always driving though. So if you ever proposed a late night drive he’d be down (if you offer to drive). He does let y’all take his car though. He reclines the seat pretty far back. Alternates between just closing his eyes vibing w/ the music or kinda just looking at you (he the type of bf that makes u nervous no matter how long y’all been together)The way he looks at you makes you nervous cause that man is fine as hell and you can just feel his eyes on you.

He films you on Snapchat and sends the video to you like “you look hot”

If he’s not ‘resting his eyes’ he’s mumbling along to the music because he has the aux. if y’all music tastes are different he occasionally throws in something you really like bc he likes how you perk up at one of your fav songs

Moving on. Y’all dap eachother up after s3x because it’s “modern romance” (boy stfu). You two came up with a sex playlist together and it’s on both of your phones. Sometimes one of you will add a troll song that the other doesn’t know and put it in the lineup. (Stole my heart by 1D has definitely played before and you were practically in tears laughing at his reaction. That was one of those songs he was like ‘yeah alright i think we’re done).

At some point you two develop your own handshake and it’s cute. Whenever either of you have to travel without the other that’s always the last thing you do before you leave eachother. There’s vids of your friends daring y’all to do your elaborate ass handshake drunk and doesn’t matter what’s in your system, you both know it like the back of your hand.

I think he values quality time a lot so there’s so many nights where you’re both just chilling in his room just doing your own things. He could just be at his desk watching some game highlights and you’re just doing hw on his bed with your own earbuds in work all spread out and he’s content. He’s also attentive so if he calculates that you’ve been working too long he’ll just take ur earbud like “hey let’s go get something to eat.”

People definitely think he’s the lazy one in the relationship but it’s 100% not true. Like stated above, he’s very attentive and can pretty much gauge how you’re feeling in the blink of an eye. He knows when you need alone time but won’t go without reassuring you that he’s here whenever you’re ready. When you do just need him he’s there without a second thought. If you’re more touchy he’ll have your head in his lap his arm running up and down your as you tell him what’s wrong. He knows when to joke about a minor inconvenience and over the course of your relationship knows when to cut the jokes and be serious with you.

He’d never admit it but he knows your coffee order by heart (he keeps up his image my asking wtf do you get everytime. Just let him LOL). He the type to peek at what you plan on wearing and ‘accidentally’ color coordinate then pull some shit like “why are you copying me”

Y’all def shit talk together. See someone doing something completely out of pocket in public— straight to ur phones you go (pack it up shade room). To the public it just looks like you aren’t paying any attention to one another on your dates but y’all are. Just over the phone so u don’t piss off ur target 😌

Y’all are very comfy in your relationship that you just say stuff. Y’all don’t even think.

“Rin, what if i crashed us in this car rn 😹”

“Do it. Might be fun”

When you two finally move in together it’s almost like how your relationship starts. Slowly more and more spares of stuff for you end up at his. He does sorta make the move near the end of your lease and is just like “you’re here more than me anyways.” (hes nervous but swears he’s not. Bby you’re literally shaking). Him moving you in is like hell. This mf takes sooooo long to help with boxes. Picks up 1 then sits for like 15 minutes. You ask for help the first few times and he’s just like “I got you” while continuing to scroll his phone.

Sleepy Shoulder kisses in the mornings. Only form a greeting you get but it’s ok

this is like my 100th dating suna hc and im still going this is SICK. it was so hard to not drop old refs bc i still believe in them 100% yes i do!!!!

[ketakidesai]

6 reasons why Digital Marketers should NOT ignore Gamification

For the uninitiated, gamification is most commonly defined as “…an informal umbrella term for the use of video game elements in non-gaming systems to improve user experience (UX) and user engagement…”. (1)

Brian Burke, Research Vice President at Gartner, in a podcast defines gamification further as “The use of game mechanics and experience design to digitally engage and motivate people to achieve their goals…it’s the use of game mechanics… and uses things like points and badges and leader boards… It is used in a digital engagement model” (2)

Let’s take a look at the 6 reasons why marketers must consider gamification in their digital strategy. (It's a long read but I promise it will be fun!)

Reason 1: Let’s accept it – gamification is not ‘just a fad’

The last decade has seen interest in gamification rise substantially. Growth in digital technologies has further propelled this interest across sectors like Healthcare, Real-estate, Education, and other sectors. Today, mobile technology is using game mechanics combined with UX design to enhance user engagement, aid employee learning, help students with problem-solving, and even help sales personnel reach their targets.

Reason 2: Gamification is everywhere, literally!

The earliest, less refined, version of gamification in marketing was recorded in 1896 (3) when retailers rewarded loyal customers with stamps received from marketers. By 2020, one can comfortably say that gamification in marketing has come a long way.

“It (Gamification) can be applied on many products, services, or any stage of the customer journey and it’s easily adjusted to any budget” (4)

Today, Gamification is seamlessly incorporated in our favorite digital platforms like Google Pay, Fitbit, and even Linkedin. It is common to see a mobile app use badges, points, or virtual currency to drive user engagement. While there are popular applications that have gamification at their core like Duolingo and Nike Run Club, there are apps like Zomato which have incorporated gamification into their product to keep app users coming back for more.

In 2019, Zomato launched Zomato Premier League during the IPL season. Users could predict a winner of the IPL cricket match of the day and gain 30% cashback if they predicted the winner correctly. Zomato released a scorecard of the activity that showed 224 cities and 14 Million predictions achieved during the IPL season. (5)

(On a separate note, Google decided to ruin the game and sent a notice to Zomato citing Play store policy violation – Zomato had to take off this feature in September 2020) (6)

Reason 3: Your digital audience wants to have fun

“Many brands don’t need brand awareness anymore, they already have it. So they’re looking at what’s next, they want to engage the audience, the influencers.” (7)

Digital marketers need not limit themselves to using gamification only in an app – digital engagement can be successfully created wherever the audience is including social media! Micro-gamification moments have been popular on social media platforms for some time now. One example of the micro-gamification moment is Stories Ordering by Burger King.

Burger King Spain used Instagram stories and had some fun with gamification. With “Stories Ordering” followers could pick ingredients and customize their Whoppers by simply clicking on the Instagram Poll Feature. This generated a unique coupon that participants could use to redeem their Whopper for free. A simple creative idea with zero media investment led to 270000 brand interactions.

Similarly, Star Movies launched Play @ 7 (8) to gamify the TV watching experience. Viewers were required to watch the movies played on the channel daily and play 7 games by tweeting the correct answers to the games. Star Movies created a leader-board on Twitter in real-time where participants could track their progress daily and weekly.

Reason 4: Personalise to Gamify and Gamify to personalize

“While the job of gamification is easing the daily tasks in different fields, the users’ interests and likes must be considered to create intrinsic incentives and a moral environment for them.” (9)

For a truly effective retention strategy, a brand must enhance the product experience for the user. For this ethically collecting relevant data along the user journey to personalize content and keep users engaged becomes important. Duolingo emails a weekly report to its users reminding them of their progress in comparison to the previous week. Similarly, Starbucks sends rewards points as a birthday treat to its users.

As the collected data gets richer in quality, marketers can then create loyalty programs, feedback mechanisms, gamified content, and much more, to personalize the user’s experience further.

Reason 5: Gamified marketing survived COVID-19

Locked up at home due to COVID-19, people were increasingly active online, consuming a variety of content, and playing games when not working. Between March 2020 and April 2020, comScore noted a 62% increase in the time spent on playing games online in India. Another report states that the US and UK saw a ‘40% surge in the time spent on online games’.

During this time, Burberry launched its summer collection through a gamified campaign. The luxury brand created a multiplayer game “that lets players dress up their characters in the brand's outfits before grabbing a surfboard and challenging friends to a race around a track”. The game rewards participants with daily prizes and AR-based digital rewards. (10)

ABC Entertainment decided to have fun promoting its classic TV game show “Supermarket Sweep”. To announce the return of the show, the broadcaster launched a Twitter game “Supermoji Sweep”. The audience on Twitter was required to “reply to its @SuperSweepABC account with combinations of nine emoji for grocery items including cheese, bread, steak, turkey and cherries”. Every emoji had a secret dollar value attached to it and the audience was required to guess the combination of items that would cost exactly $20. And the reward for the correct guess? A Special video message from comedian Leslie Jones, who is also the host of the show.

Reason 6: Gamification is about to get better

The overall Gamification market globally is expected to be worth $76298.9 Mn by 2030 (11) and for marketers, the opportunities are endless. Game mechanics are combined with AR/VR in education, tourism, healthcare, and entertainment industries.

In 2019, Ally Bank used AR and Gamification to create an online learning experience for consumers. “The augmented reality game brings Monopoly to life in six USA cities… Ally aims to improve consumers’ financial literacy through gamification while giving them the chance to increase their savings and win prizes."

PetSmart used Snapchat’s AR feature to create a “gamified quiz based around educational reptile facts”. Using this feature users could use the filter to turn themselves into a reptile, answer questions related to reptiles, and win a 40% discount coupon that can be redeemed at a PetSmart store. As a result, PetSmart “has seen a 50% increase in reptile sales, as well as a boost in general pet sales as owners stocked up on food and supplies in preparation for lockdown..”

Digital marketers can leverage these technologies to present immersive and gamified experiences to consumers and expand the scope of digital marketing. Similarly, brands can work towards gathering relevant user data and utilize it to create a better user experience and consumer engagement through personalized in-app gamified experiences.

Parting Thoughts

From engagement to retention, gamification can support most of the marketing objectives. This is a great approach ONLY if the marketer is clear about what objective the brand is trying to achieve when adopting the approach. To elevate a user’s experience through gamification, marketers must weave storytelling or personalization.

But remember, creating a gamified experience is not easy. Experts have researched why gamification fails and these reasons range from lack of understanding of the target audience to not being able to create a compelling story. Brian Burke mentions that gamification fails when it is used to manipulate the user’s experience to meet the organization’s goal, instead of the goal of the customer (2). As a result, marketers must create an experience that helps the consumer achieve their objectives. And this means going beyond mere reward points.

I will leave you with two popular frameworks Elemental Game Tetrad Model by Schell and Octalysis Framework by Yu-kai Chou. Both these should help you start off with planning and designing an outstanding gamification experience for your audiences/customers/users!

Add alt text

FIN!

Thank you for reading this article. I would love to hear your views on gamification and how digital marketers can leverage game mechanics to improve user engagement.

If you found this article interesting or if you have any feedback for me, do share the same in the comments below!

All references and cited articles can be viewed here.

[helloadamaddietrichblog-blog]

Week 6: Online Communities

I’ve recently been assigned to read chapters 4 and 5 in the Social Organization, discuss effective principles on online community building with social media and provide examples and links to illustrate. Furthermore, after completing the Hootsuite/Podium module 4, I will discuss what I learned about growing an online community and how these principles apply to the client I am working with on the client project.

 While reading the Social Organization, I noticed many effective principles on online community building with social media. For instance, the lesson in the book that talked about knowing where community collaboration is more likely to deliver value made me think about the 3 Rs in Hootsuite. The 3 R’s are relevance, reach, and resonance. These must all be accounted for when deciding what platforms to focus on depending on your organization’s industry and target audience. The book also discusses that the number of overall followers to an organization is irrelevant if new content is not engaging or user-friendly. To make engaging posts, organizations must first fully understand their followers. They must answer questions such as who are the target participants.

•    What’s in it for the participants?

•    What is the focus of their collaboration?

If an organization does not first answer these questions, there following will likely erode and engagement will suffer as a consequence. Organizations need to be more proactive and less reactive in building successful social communities.

A great example of this is the Madden 20 game. Madden uses a rating adjuster program to update player’s ratings weekly to keep the game relevant, reachable, and resonance for the participants. Please reference the link below: https://www.espn.com/nfl/story/_/id/25527115/best-job-world-life-madden-nfl-ratings-adjuster

Furthermore, I learned a lot about growing an online community and how these principles apply to the client I am working with on the client project. I learned how to use Twitter, Facebook, LinkedIn, Instagram, YouTube, and Snapchat. Below is a summary of each section.

Twitter

Regularly search hashtags relative to a company

Monitor keywords, follow and engage users that use hashtags

Rally community to have a conversation in real-time to solidify new followers

Online relationships offline – to gain prospects, vendors, partners

Responding and acknowledging others on tweets

Deescalate a negative situation

Facebook

To connect with friends and family – keep in mind when leveraging Facebook

Demonstrate customer care and relationship building

Scan brand page, content pages to answer questions

Interactions will bring news feed stories to be seen more

Public (centered around a certain theme, may require heavy moderation), closed, secret groups

Use events to build buzz and connect with those ahead of time – send invite-only to relevant members

LinkedIn

Skews towards professional development

Grow their professional network, keep up-to-date on developments in their industry, explore their career prospects, develop a personal brand

LinkedIn groups – seasoned practitioners to share expertise with you

Community manager (like Facebook), moderate discussions to ensure there are people to add to your community

Send as announcement = sent to everyone in a group

Tag specific people if you know they have relevant information to contribute

Instagram

Three-step cycle – find community, engage, boost visibility

Search for content relating to your brand, tag photos tagged in your location

Search for companies and influencers and like/comment on their followers to gain more of a following

Keep track of those who continuously engage in your posts

Push notifications on influencers

Frequently feature customers on your feed to show you appreciate your support

Activity tab that surfaces content by people you follow – if they go to yours it shows on activity

Ask people if you can tag those taken a picture of at an event

Mentioning fellow influencers in posts

Keep it authentic

Add geotags for those who frequent the area

YouTube

Collaborators – similar interests/values? how will it benefit you and them?

Engage in healthy debate, delete hostile or abusive comments

Take time to connect, take suggestions into consideration

Engage top fans in videos, contests, giveaways

Snapchat

Unique Snap Code – put them on products to sell to automatically add you as a friend

Add Friends – share username

ghostcodes app – feature your Snap based on the business interest

Send reaction snaps via their snap story

Community Metrics to Measure

Community growth (track size of following and rate of growth, quality matters more than amount community has, spot-check method to analyze users for deeper insights/activity of members), engagement (high-quality communities tend to be more engaged, count amount of interaction on posts, check-ins, analyze discussions that take place, ask attendees about how they heard about you), brand love (track following metrics, positive testimonials created, brand advocate roles, amount of user-generated content, third-party blog posts)

Tracked and reported in regular intervals

Community Measurement Data to Work

Evaluate effectiveness – growth, and engagement to assess

Growth related activities – influence outreach programs, increase growth with visibility

If lacking – not talking about or sharing information your customers truly care about

Study other online communities in your community

Study well-engaged channels to build momentum by duplicating success

Building community id building relationships over time

Bradley, Anthony J., and Mark P. McDonald. The Social Organization: How to Use Social Media to Tap the Collective Genius of Your Customers and Employees. Harvard Business Review Press, 2011.

[glossierluke]

Oh my god the author of EGL, Roommates, Boy Meets Boy aka the best Lashton fic writer EVER existing added me on Snapchat like what rhe fick i dont even know why she added me like i didnt even add her LIKE she added me first.....

HOLY SHIT IM FANGIRLING SO BAD RN LIKEEEEEEEE (!!!) I BEEN A FAN SINCE 2016 WTF

YALL SHOULD READ UMLASHTON’S WORKS ON WATTPAD FOR GREAT QUALITY CONTENTS ALSO IN ORDER TO KNOW WHERE IM COMING FROM !!

[bctims]

Emerging Practices - Analysis

For the Emerging Practices formative, I decided to look into the Mikme Pocket from Kickstarter. (https://www.kickstarter.com/projects/mikme/mikme-pocket-a-smarter-way-to-record-audio-for-your-videos/description)

The Mikme Pocket is a compact and failsafe audio recording device with a clip-on microphone that pairs wirelessly with smartphones. 

”Made for Creators”

“We have created Mikme Pocket for content creators, journalists, filmmakers and videographers around the world. Mikme Pocket simply adds professional sound to your videos and films and lets you focus on what is in front of the camera.”

So far, the Mikme Pocket has raised over $260,000NZD on Kickstarter as a new market for a niche audience that has not been tapped into a significant amount. This earns my respect for being able to fill an untapped hole in such an extraordinarily popular industry. I personally have not heard of any competitors for smartphone audio equipment.

The price tag to purchase your own Mikme Pocket starts at the low price of $425NZD with an added $16 per month subscription fee for the necessary smartphone app required to function to its maximum capacity. Throughout the Kickstarter it states you are able to use the Mikme Pocket with third party applications aside from their own, however the audio signal is compressed more than 50% and will run at a maximum of 16kHz as opposed to the standard 44.1kHz when using the $16 per month application. This gives a clear indication of Mikme purposely bottlenecking the performance of the Pocket.

Why should I or anybody spend so much money ($425NZD approx + $16p/m subscription fee) on a microphone for my iPhone? 

Obviously this product is not aimed at someone like me, however tapping into a large audience in the age of online social influencers, I can see there is a wider net to capture potential victims. Note that the price for the Mikme Pocket will also increase by 30% when retail distribution begins and rise to $600NZD for the “beginner” tier product. 

Most people could get away with spending ¼ of the money for a decent microphone that would do the same job as the Mikme Pocket. Specifically for influencers who this is predominantly aimed at, as is mentioned at the very start of the Kickstarter page itself. An influencer’s main target audience is on Snapchat, Instagram, Facebook or Youtube. All are online platforms which are generally centralised around a smartphone. Ergo, smartphones generally do not contain high quality speakers, thus a high quality wireless microphone would not seem the biggest priority. Most platforms as well tend to compress audio for faster load times for viewers including Facebook, Youtube and Instagram, thus rendering an expensive 24bit microphone anything but necessary for influencers. Find a microphone with a bitrate of 16 will slice the price tag for a microphone in half or even less and would almost be impossible to tell the difference in quality on social media. (An example of bitrate quality can be shown here: https://www.youtube.com/watch?v=UG51K2t3Fec)

The Kickstarter page fails to mention information about the battery until the very bottom of the page in the technical specifications. This alone does not give me a sense of confidence for on-the-go for the battery life for this expensive product. The battery inside the recorder is a 920mAH battery. For extended use of a high bit-rate microphone combined with the bluetooth mode permanently enabled, Mikme states you can use the Pocket for up to a maximum of 3.5 hours of recording time under perfect conditions. For a professional and expensive product worth over $600NZD you would expect something a little better.

Note the use of lowercase lettering paired with a friendly geometric sans-serif font (also adopted in logos for AirBNB, Spotify and Google), which is used in an attempt to creatively steer people away from the fact that they would be paying $600NZD - $1100NZD for a single bluetooth microphone attached to a 16GB thumb drive with an AA battery.

The language style adopted in the Kickstarter page portrays Mikme as a friendly and fun brand, likely aimed at teenagers to young adults (about 14-35). This is roughly the age range also known as “The Connected Generation”. (Price, J. 2017)

“Millennials are are constantly developing their tastes and personality. Understanding their defining traits, engaging with them on their platforms and delighting them with useful products, will put companies in the best position to capitalise on the opportunities they present.”

This excerpt from an article written by John Price in 2017 can directly be compared to Mikme’s capitalisation of the connected generation, which I have found them to have done extremely well; evidently through their hugely successful Kickstarter campaign.

The colour choice is turquoise. This colour is associated with the meanings of fresh, calming, sophistication, energetic, serenity and creativity (among others) (Bourn, J. 2010) which is a brilliant choice of colour for a product such as the Mikme - a new product idea with a creative audience. I thought this was a nice touch.

In the videos on the Kickstarter, Mikme showcase the sound captured from the Pocket and is compared to an iPhone microphone. The Mikme is obviously shown as clearer and louder, however I found that the “iPhone’s lack of HD audio quality seemed to be exaggerated and found the gain on the background noise to be significantly turned up, which I found rather interesting. Hypothetically if this video was a perfectly fair comparison of the two microphones, the Pocket’s audio quality did not have a noticeably higher bitrate. The only real difference I found was that it eliminated some of the background sound in the video, as any other dedicated microphone would do when held right next to the mouth of a person. Especially for the price tag set on the Mikme, along with the additional subscription fee on top of that, I feel that this product is rather outrageous and unnecessary for today’s standards.I also found it hilarious that the iPhone text in the video is red - which is the angry and negative and abusive colour; further framing the iPhone as a demonic product that is not good enough.

Overall I think the Mikme Pocket in theory does have a place in the current world that heavily revolves around social media influence. It is an untapped market revolving around HD audio equipment and will definitely see more popularity in the future. However, due to the current data and battery restrictions of modern day smartphones, high quality audio for social media videos or advertisements to me does not seem the most necessary. Especially with the sheer amount of audio quality compression used in all social media. Although the Pocket does what it is meant to do, I find the insane price tag set on the device a huge red flag for me and I feel many others would agree. After some digging around I found much cheaper alternatives including another start-up which can be bought for less than ⅓ of the price. 

This report leaves me with the questions of

Was there really a need for the Mikme Pocket, and what place does it have in this world?

Is the Mikme Pocket actually useful?

How many people would realistically buy or use this product?

Is this game changing and will it bring any competition to the market?

References

Price, J. (2017). Milennial Myth Busting: Tapping into the buying power of the Connected Generation https://www.nielsen.com/nz/en/insights/article/2017/millennial-myth-busting-tapping-into-the-buying-power-of-the-connected-generation/

Bourn, J. (2010). Color Meaning: Meaning of The Color Turquoise. https://www.bourncreative.com/meaning-of-the-color-turquoise/

A significantly cheaper alternative to the Mikme Pocket https://loveheymic.com/

[fbcreatorguide-blog]

Facebook Launches creator app for influencers

Wants to turn mindless, passive video consumption into “time well spent,” and now it’s giving social media stars a powerful tool to foster communities around their content. 

Today Facebook launches Facebook Creator, offering influencers Live Creative Kit for adding intros and outros to broadcasts, a unified inbox of Facebook and Instagram comments plus Messenger chats, cross-posting to Twitter and expansive analytics.

Facebook promised the Creator app back in June at VidCon and today it launches globally on iOS with Android planned for the coming months. It’s actually a rebrand and update of the 2014 Facebook Mentions app that was only available to verified public figures and Pages, but now is open to everyone. Weirdly, it still appears as “Mentions” in the App Store for now.

Any individual profile or Page can download Creator for access to the enhanced fan engagement tools. Facebook is also launching a Facebook Video for Creators website with best practices for growing fan bases, examples of what other stars are doing and access to answers of frequently asked questions.

“It’s a big priority for us to bring people closer together around meaningful content and the people who are meaningful to them,” Facebook’s VP of video product Fidji Simo tells me. “Creators are right at the intersection of everything we think is pretty unique about Facebook.”

And after CEO Mark Zuckerberg declared on this month’s earnings call that “time well spent” via video is Facebook’s new objective, the Creator app could help it make Facebook video a lot less isolating than watching TV.

Inside Facebook’s Creator app

“The idea was there to give them a one-stop-shop for all the functionality to manage their presence on the go,” Simo explains about the Creator app, which breaks down into four parts.

Live Creative Kit

This bundle of tools lets users add intros, outros and custom emoji reactions to their live broadcasts. Creators go on Facebook’s site, upload an intro like a theme song or welcome, and an outro like a call to follow them across social media. Those can then be enabled in the Creator app so they play at the start and end of the broadcast. 

Simo notes that “[Creators] were saying Live is cool because it’s raw and authentic, but they’d like to be able to introduce every time what their show is about or what the theme is about.”

Graph frames let makers add a pretty border to their videos for a more immersive feel. And custom reactions let creators replace one of the six default “haha,” “‘angry” or “wow” alternatives to the standard “Like” with a graphic of their choice. 

That could tie in with the theme of their broadcast or personality. For example, Simo says feel-good video star Markian could add an especially toothy smile reaction to entertain his fan club group on Facebook, the #SmileSquad.

These features push Facebook Live well beyond the capabilities of Twitter’s Periscope, and could make it more viable than YouTube Live.

Unified inbox

Rather than having to constantly jump between Facebook, Instagram and Messenger, Facebook is putting all of a creator’s comments and messages in a single inbox with Creator. That could make it much more streamlined to actually hold a conversation with fans or respond to comments instead of just being an old-school one-way broadcaster.

For Creators trying to moderate their comments reels, combining Instagram and Facebook could reduce the time it takes to scrub abusive trolls. And the more ravenous the community and clean the comments, the more interested brands will be to advertise on Facebook video and sponsor the stars.

Stories and Camera

To keep the focus on Facebook’s augmented reality and daily sharing features, access to Facebook Camera and Stories sharing is available from Creator. 

Facebook will even let people cross-post to Instagram and even Twitter to reduce the friction of putting their content everywhere. 

That simplicity could encourage people to build higher-quality content and keep Facebook in the sharing loop.

Analytics

Creators need to know what’s working so they can make more of it. Rather than burying that inside their Facebook Pages, Facebook is surfacing inside the Creator app. 

Details on fan demographics could help influencers not only zero in on what types of videos they should post, but also what brands might want to sponsor them.

You might disagree with Facebook’s definition of “time well spent.” But even if it’s just modest social interaction around video, that might be a marked improvement from vegging out on the couch binging Netflix or endlessly lurking through the News Feed.

What’s missing: monetization

The Creator app could lure social media stars away from competitors like their long-standing home YouTube with its Studio app for creators, their subscription revenue hub Patreon or Snapchat, which this month announced it’s ready to embrace influencers. By using the personalities of individual creators to forge deeper bonds with viewers, Facebook could rack up extra lucrative video ad impressions.

But one thing sorely missing from Facebook Creator is new ways for influencers to monetize. There’s no subscriptions or tipping, and they can’t even inject revenue-sharing ad breaks into their videos. 

The only option is to post sponsored, branded content and label it with Facebook’s partnership tagging feature. 

At least Simo says “it’s not a one size fits all when it comes to monetization. Creators all need a lot of different things. We’re open to exploring a lot of different business models but on that front nothing to announce at this time.”

One other thing Facebook could do better here is an integration with Groups. More and more stars are launching Facebook Groups around their content so fans can not only interact with them, but so they can interact with each other. Facebook should make it easier to start, grow and nurture fan clubs from the Creator app.

Facebook has an enormous opportunity in this space. Unlike YouTube, where people go when they want to be entertained, people just constantly visit Facebook to see their friends. 

By both serendipitous helping these users discover creators and providing the dedicated Watch video tab for following them, Facebook dangles its 2 billion users in front of influencers, recruiting those eager to grow their followings.

And for the user, facilitating two-way connections with creators helps Facebook achieve its mission of making video the focal point of community rather than an escape from it.

[yolohackapp-blog]

YOLO App – Rocking The App Store

A newly launched app called YOLO has been rocking the app markets in the US and UK. Just after a week of its release, YOLO became the most downloaded iPhone app in the US.

YOLO app lets you receive & answer anonymous messages from your Snapchat followers, directly in the app. Your responses are instantly sharable back into your Snap story. The app essentially lets users sign in using their Snapchat account and then add stickers to their stories with questions people ask with the app. Once they've downloaded it they can open the app and log in with their Snapchat credentials.

Once they're logged in they can press "continue" and then "get anonymous messages" and select to allow notifications, this will open up Snapchat and they can swipe up in the app and select their story. From there they can open up the YOLO app and start seeing the questions people are asking. When they hit "reply" it'll open up Snapchat again and allow them to take a photo and post it to their story.

When users sign up for the app and connect it with their Snapchat account they have to agree to the app's policies that prohibit abusive behaviour in the app.

"By using YOLO you agree to the terms of service (EULA) and privacy policy. YOLO has no tolerance for objectionable content of abusive users. You'll be banned for any inappropriate usage," says the notice users have to agree to before they can use the app.

The ease of downloading and adding this feature to Snapchat, as well as the promise of learning what your friends ‘really’ think of you make this application both enticing and dangerous. Anonymous messaging apps like YOLO, which is named after an acronym for “you only live once,” are particularly popular among young people, who may participate in or fall victim to cyberbullying, hurtful commenting, and other drama on the app.

Remember when Sarahah rocked the Internet, YOLO is bigger and better than any other anonymous apps. However, the main risk of bullying and harassment on these apps comes from the veil of anonymity that people can hide behind, using it to troll, verbally attack, or threaten people that they know IRL or have met online.

Officially, YOLO is for users aged 12 and up. However, because anonymous messaging can lead to bullying, it may not be suitable for teenagers. In order to mitigate the risks of apps like YOLO, it is important to have honest conversations with children and teens about internet safety and privacy, as well as cyberbullying and mental health.

The YOLO Hack Website

By using the YOLO app, you can ask questions to the people on Snapchat anonymously. But, if someone asks you a question, you might want to see the names of people who have sent it to them. Right, but how do you do that?

The same qualities of repeated, intentional, and social/psychological power plays are involved with cyberbullying. The only difference is that the bullying takes place via electronic mediums such as cell phones, computers or other electronic devices. Cyberbullying can be threatening text messages, e-mails; or, it can even rumours or information posted on public, social media sites or message boards. It can take place exclusively online; or, bullies can combine cyberbullying with traditional bullying. While go anonymous apps have risen to popularity, cyberbullying has increased rampantly.

It’s easy to confuse cyberbullying with cyberstalking, especially because we often hear these words used interchangeably, sometimes. It’s especially easy to become confused because cyberbullying has an element of stalking to it: the relentless messaging, the social media pages, and the ability to track the victim, online.

Cyberbullying is, in many ways, different than “typical” bullying. Cyberbullying is primarily psychological, as it’s perpetrated through social manipulation and intimidation via messaging and interference with one’s social status through message boards and groups. The primary, and most important, difference between cyberbullying, and traditional bullying, is that it can, and often does, occur 24-hours a day. Cyberbullying takes the “repetition part of bullying to the extreme.

The YOLO Hack website essentially will reveal that person username for the poster so they know who asked the question. The Yolo Hack Reveal website is frequented by internet savvy teens around the world. But it does not mean that this is only made for the teenager, therefore anyone can use it without any age discrimination.

Using the website, you can now reveal the name of the person who posted the question on your Snapchat story. Snapchat is a giant social networking site that allows you to make friends, capture photos with dozens of photo effects and filters. Furthermore, you can chat with your friends and also allows you to capture video with amazing video effects and filters.

Connect Snapchat account to get login into the app. The best part of the app is that you can share the label of ‘Ask me anything’ on your Bitmoji as well on Snapchat profile. Then people start asking everything that they want to know about you. Just to make it clear, that this website is in no way affiliated with the Snapchat app.

It is a very simple application which can be used very easily. So, we have already mentioned that it is a similar app to Sarahah. Therefore, first of all, you are supposed to create an account or register yourself on it and then it will allocate a specific link for you.

So, the Yolo show usernames website comes as a great tool in case you want to check who is harassing you anonymously online. Other that showing usernames, this website if used appropriately, can help you build new relationships, connect to newer people, and help you talk your heart out while reaching and engaging the right audience.

Yolo username reveal is easy to use and gets you result within minutes. It doesn’t charge you anything, apart from asking you to perform a simple task to confirm that it’s not a bot accessing your profile. Use this awesome tool for yourself and let us know how you found it.

[tonystarkssnipples]

Add me on snapchat for more quality content like this

[ringdingjjongs]

for the kpop thing: shinee - 13, 17 / bts: 7, 16 / nct: 3, 7 / got7: 6, 2 (these are kinda random lol also sorry i sent so many!)

aaahhhhh okay ily and i will try my best!!! also a messy order sorry kaldjflka idk how to handle this and also below a cut bc long oops

send me a kpop group and a number!

shinee

13. Who would be your best friend and why?

i?? have no clue tbh?? apparently not minho bc 2 quizzes have told me that he’d personally hate me (+ he’s too tall and i want to fight him) so hm that helps narrow it down lkajdflkjfa uuhhh all i can think of right now is taemin like we’d truly be a chaotic duo but it’d be fun!!! 

17. Favorite look from your bias?

this is way too long i am So Sorry he just makes everything look so good and i love him so much :( i tried organising into categories but a lot can fit several so hm this makes no sense kljdslfkjlak 

these ones that lowkey radiate fuckboy energy and are simple but that i love with my entire heart [x] [x] [x]

anything with a soft white sweater?? specifically this sweater [x] [x] and also fuzzy white ones [x] [x] 

hoodies in general pls stay warm ilysm [x] [x] + add a snapback yes thank you for my life [x] [x] [x]

jonghyun x glasses?? a good concept [x] [x] [x] [x]

also jonghyun x red wow thanks king [x] [x] [x]

fan signs where he’s glowing and decked out in items?? iconic [x] [x]

oh and him x jewelry?? saved me [x] [x] [x] (last?? all fav looks klajdfjkl)

misc tbh i just love these all a lot kajdflkja [x] [x] [x] [x] [x] [x] [x]

bts

7. What’s the first song you heard?

a friend sent me a snapchat that had pied piper playing in it so ??? but the first song besides that was sea kljfkljfa

16. A subunit you would like?

oohhh idk?? i feel like we’ve got content from so many quality subunits already so hard to think of one i’d love but haven’t seen so idk sorry

nct

3. Who’s your bias wrecker? 

ten and it’s all your fault thanks every time i save photos of him i feel So Soft he’s so?? wow?? also he has the most beautiful smile ever aahhh i hope he’s always happy it’s what he deserves

7. What’s the first song you heard?

the 7th sense during mama last year i think

got7

2. How did you decide on your bias?

tbh?? i played superstar jyp and looked at the cards and was like “i choose him” skldjflkja 

6. Your favorite song and why?

okay don’t have an all time fav but from the newest album the one that comes to mind is a solo song so idk if it counts?? sigh i’ll say it anyway i guess!! made it bc it’s v good (they all are just aahhhh love it’s my fav)