#Zorabian Foods

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Saluting the hands that make it all happen! International Labor Day | #zorabianchicken

Saluting the hands that make it all happen! Wish you an International Labor Day! This International Labor Day, we are celebrating the heart and hard work behind Zorabian. We owe our success to each and every one of our dedicated and passionate team members. Thank you for being our everyday heroes!

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Happy Birthday Perizaad Zorabian : Birthday Wishes From Bandya Mama

Perizaad Zorabian on how food rules her life

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Happy Birthday Perizaad Zorabian : Birthday Wishes From Pradip Madgaonkar .Perizaad Zorabian on how food rules her life

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Which Eggs Brand is Best in India

When it comes to choosing the best eggs brand in India, quality, nutrition, and sustainability are key factors that every consumer considers. MEATHEROES is a brand that stands out in this regard by offering fresh, high-quality eggs that meet the needs of health-conscious individuals and families.

Why Choosing the Right Eggs Brand Matters- Which Eggs Brand is Best in India

Eggs are a staple in many Indian households, but not all eggs are created equal. The quality of eggs can vary depending on the farming practices, the feed given to the hens, and the freshness of the product. Opting for a reliable brand ensures you're getting the best in terms of taste, nutrition, and food safety.

The Leading Egg Brands in India

India is home to several popular egg brands that provide high-quality eggs. Some of the leading names include:

MEATHEROES Eggs

Zorabian Eggs

Nutridale Eggs

Keggs Organic Eggs

FarmMade Eggs

While all these brands have their strengths, MEAT stands out due to its commitment to quality, ethical farming, and consistent freshness.

Why MEATHEROES is the Best Eggs Brand in India

1. Ethical Farming Practices

At MEATHEROES, we prioritize the welfare of our hens, ensuring they are raised in stress-free environments. Our hens are fed a natural, nutritious diet, resulting in healthier eggs that are rich in vitamins and minerals.

2. Superior Quality

MEAT eggs are known for their premium quality. We conduct stringent quality checks at every stage of production, ensuring that only the freshest and most nutritious eggs make it to your kitchen.

3. Rich in Nutrients

Eggs from MEATare packed with essential nutrients, including protein, vitamins D and B12, and minerals like zinc and selenium. This makes them a perfect choice for maintaining a balanced diet.

How to Identify the Best Eggs

When choosing eggs, it’s important to look for a few indicators of quality:

Freshness: Fresh eggs have a firm yolk and a thick, cloudy egg white.

Packaging Date: Always check the date of packaging to ensure the eggs are fresh.

Source of Eggs: Choose eggs from brands that are transparent about their farming and production practices, like MEAT.

4. Sustainability and Eco-Friendly Packaging

MEAT is also committed to sustainability, using eco-friendly packaging that reduces environmental impact. This makes us a top choice for eco-conscious consumers.

Conclusion

When deciding Which eggs brand is best in India, MEAT leads the way with its dedication to ethical farming, superior quality, and sustainability. Whether you’re cooking a quick breakfast or preparing a nutritious meal, MEATHEROES eggs provide the freshness and nutrition you need for a healthy lifestyle.

Choose MEATHEROES—India’s best brand for eggs you can trust!

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Grilled Chicken Recipes

Fitness goals demands grilled chicken recipes

At Zorabian we not only deliver fresh antibiotic free chicken but our own recipes have made our mark over the clients. Food should be linked with health and where chicken is concerned one aims to gain that muscular body and six pack abs to flaunt. Several sport enthusiasts also rely on grilled chicken for their diet. At Zorabian our grilled chicken recipes with pesto sauce ranks quite high among customers due to its authentic flavors and simple procedure. INGREDIENTS For Dressing  1/3 Cup Olive Oil.  2 Tablespoons Basil Pesto.  2 Tablespoons Lemon Juice (As Per Your Preference).  1-2 Tablespoons Water.  2 Teaspoons Garlic Properly Minced.  1 Teaspoon Salt And Pepper Powder As Per To Taste.  1 Packet Zorabian Chicken Breast Boneless (500 g). For Salad  4 Lettuce Leaves Washed And Dried.  1 Large Cucumber (Finely Chopped).  1 Cup Cherry Tomatoes Diced And Ready.  1/2 Onion – Sliced.  1 Avocado – Sliced.

 1/2 Cup Crumbled Feta.  Lemon Slices For Presentation.  2 Tablespoons Extra Pesto Sauce While Serving (if required).  2 Tablespoons Fresh Chopped Basil Or Parsley to Garnish. INSTRUCTIONS:  Put together all of the dressing ingredients in a large bowl. For dressing remove some remaining marinade in Refrigerator.  Add the chicken to the marinade in the bowl; marinade chicken for 15- 30 minutes (or up to two hours in the refrigerator if time allows). While waiting for the chicken, prepare all of the salad ingredients and mix in a large salad bowl.  Once the chicken is ready, heat 1 tablespoon of oil in a grill pan or a grill plate over medium-high heat. Grill chicken on both sides until browned and completely cooked through.  Allow chicken to rest for 5 minutes; slice and arrange over salad. Drizzle salad with the remaining UNTOUCHED dressing. Serve with lemon wedges, extra basil pesto, and chopped basil or parsley, to garnish.

Why Grilled Chicken Recipes are trending?

If an idea is popular and appeals to the masses, then it is bound to be trending. At Zorabian we ensure our handpicked recipes are benefiting our client’s health because we believe in the ideology of “A healthier You”” A happier You”. Some prominent benefits of our “Grilled Chicken Recipes” are  Deficient in calories as fat melts on the grill.  Absence of carcinogenic agents to cause Cancer.  Daily protein intake in the diet.  Aids in weight loss without going vegan.

 Boost immunity  Strengths the muscle and bones  Good source of Selenium, Phosphorous, B6 and Niacin  Grilled Chicken recipes takes less than 40 minutes to prepare

Trust Zorabian with your Chicken

At Zorabian we are in complete control over our products to not let vested interests take over customer’s interests. We bred one of the finest chicken in the most hygienically balanced poultry farm of India. Our products are ISO(International Organization of Standardization) certified, FSSAI certified and even halal certified chickens to meet the eating preferences of our customers. So the next time you are ready to sink in your teeth in one of the most exquisite grilled chicken recipe, you know Zorabian has got your back.

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Frozen Food Products Sales and Marketing Agency in Pune

The Importance of Marketing Plan for Frozen Food SalesBranding and marketing are the two important pillars when it comes to business strategy and improving your sales. However, there is a vast difference between branding and marketing, as well as the actions for success for each. Branding relates to creating a company’s name, logo, and design that easily describe belonging to the company. It helps to identify the product and differentiate it from other products and services.Brand Improves RecognitionBrand Build TrustBrand Increases The Business ValueBrand Attracts New CustomersMarketing gets the word out about your business. It allows you to connect with potential customers and inform them of all the services you offer. Proper marketing and branding combined can boost your sales at an astounding pace and help you build a consistent client-base. Marketing Informs The ConsumerMarketing Sustains The Company ExistenceMarketing Engages More Customers and Sells More ProductsNot doing sales planning is like running your business on a wing and praying and hoping that the dart you threw blindfolded will hit the bullseye.There might be a chance you will get lucky and hit the bull’s eye but there is also a  chance you’ll poke someone’s eye out.Planning Helps To Overcome The Unforeseen RisksPlanning Minimizes Your RiskPlanning sets Achievable Goals And MilestonesOur main tasks to cater to improving your sales, therefore involve Distribution Network Set-Up, Find Channel Partners, Appointing Distributors and Dealers and Find Sales Agents.We are a frozen food sales and marketing agency in Pune, and do sales pitching of your products for distribution to our interested sellers and give them appropriate marketing support to create demand. We are a one stop B2BMarketing and B2B distribution solution all over India. Our up to date marketing and branding strategies are top notch and cater to the present market and customer choices. Want our trusted services and offers to boost your frozen food sales, then continue reading about us.

About Pune

Pune is the 8th largest metropolis in India and the  largest in Maharashtra. It is situated on the western side of Western Ghats and has a booming real estate market right now.

It has been ranked as "the most livable city in India" several times. It is one of the fastest growing economies in the world and the key sectors of the local economy are education, manufacturing and information technology. It has also emerged as the new hub for tech startups in India.

Pune has witnessed engineering and other crucial sectors making it their headquarters, transforming it into a major industrial centre. Considered as the greenest urban areas of the nation, Pune has more than 40% of its area covered by greenery that is slowly degrading because of the real estate boom in Pune.

How to Reach

By air- The nearest airport is in Lohegaon, 10 kms from the main city of Pune. It is accessible by buses, cars or cabs.

By rail- Pune Railway Station is one of the major and most important railway junctions in the country. It is connected to all major Indian cities.

By Road- Indian and state highways are all connected to Pune. NH-4 connects Pune, Bangalore, Mumbai and Kolhapur. NH-9 joins the city to Hyderabad and NH-50 to Nashik. There is also a high-speed expressway connecting Pune to Mumbai.

Top Places of Commercial Interest in Pune

The Market Yard in Pune is a well-known market and vegetables, fruits and flowers are sold here at wholesale rate. Other major marketplaces in the city are Tulsi Baug Market, Chhatrapati Sambhaji Nagar Market, Juna Bazaar or Old Market, Laxmi Road Market, Phule Market (Mahatma Phule Mandai), The Hong Kong Market Lane, Phoenix Market City, Viman Nagar, Inorbit Mall, Viman Nagar, SGS Kakde Mall, Amanora Town Centre, Hadapsar, Jewel Square, Koregaon Park.

India’s Frozen Food Market and Demand

The frozen food market in India is expected to continue its growth trajectory in the forecast period, and its market is expected to be US$ 3.1 Billion by 2026, from US$ 1.1 Billion in 2020.

In the previous years, only french fries and basic frozen vegetables were sold in India. But in the span of 5 to 10 years the frozen food industry in India has completely revolutionized. With the evolution of modern retail outlets like Food Bazaar, DMart, Spencers, and online grocery stores like Big Basket, Groffers frozen food industry in India is witnessing a positive growth. Although the consumption and supply of frozen food in India is still negligible in comparison to the world due to various reasons. These are a handful of existing players, the large population of India, higher-priced foods products, lower awareness among the consumers and challenges regarding infrastructure and logistics like shortage of cold storage are the present barriers to the growth of the frozen food market. A 180% increase in market is forecasted due to the fact that there has been a significant rise in the number of millennial and gen-Z consumers among the semi-urban and urban people. They are opting for improved awareness, convenience and acceptance of frozen food because it is quick and easily available. But the real challenge would be to maintain the price range of frozen food the same as normal products, for example fruits, vegetables and meat. 

Several government schemes like Integrated Development of Horticulture (MIDH) and Pradhan Mantri Kisan Sampada Yojana (PMKSY) have provided financial support for building and enhancing new cold storage facilities in India. The advancement in cold chain infrastructure has further supported the supply and distribution of frozen food products in tier I cities. This has spurred growth in the country's frozen food market. The surging cases in this second wave of the coronavirus have made the whole country go into lockdown mode again. With most people working from home, shelves of frozen foods are clearing thick and fast  these days. These items are available year-round regardless of the season.

COVID-19 greatly impacted the restaurant businesses, giving more momentum to frozen foods. The low-ingredient availability has left everyone shifting towards ready-to-cook meals and frozen food alternatives. Looking at the spike in frozen foods, Indian companies are capitalising on local delicacies that comprise organic ingredients. 

Frozen food consists of frozen fruits, vegetables, fish & marine produce, meat, ready meals, bakery products, soups, and appetizers that provide domestic consumption and export opportunities. The surging number of Farmer Producer Organisations, solar-based refrigeration technologies, freezing and chilling facilities would boost the values of the farmers in India. When it comes to cuisine, India is known for its diversity. In order to satisfy the unique Indian palettes that require a different taste every now and then, companies have come up with more Indian variants like cutlets, samosas, parathas and kebabs, among others and there will never be a shortage of variety of food to freeze.

The key players of the India Frozen Food market are IFB Agro Industries Limited, McCain Foods (India) Private Limited, Godrej Tyson Foods Limited, Mother Dairy Fruit & Vegetable Private Limited, Tanvi Foods, Venky’s (India) Limited, ITC Limited, Innovative Foods Limited, West Coast Fine Foods Private Limited, Vadilal Industries Limited, Gadre Marine Export Private Limited, Al Kabeer Exports Private Limited and Darshan Foods Private Limited, among others.

Moreover, with the evolution of modern retail outlets like Food Bazaar, DMart, Spencers, and online grocery stores like Big Basket and Grofers, the frozen food industry in India is witnessing positive growth.

FRESH SNACKS AT HOME WITH A DELICIOUS RANGE OF FROZEN FOODS French FriesSoya ChaapFrozen ChapatiFrozen ParathaFrozen Baby CornFrozen IdliFrozen Chicken TikkaFrozen PotatoFrozen Aloo ParathaFrozen CutletFrozen Veg ParathaFrozen Cheese BallFrozen Chicken Seekh KababFrozen Sweet CornFrozen Spring RollFrozen Chicken Popcorn

Frozen Food Products Sales and Marketing Agency

As a frozen food products marketing and sales agency, we help to manufacture & market a broad assortment of indian frozen food acquired by local dealers that includes ready to heat and eat food items, ready to be fried food and snacks, frozen desserts and many more. Maintaining hygiene and safety protocols in accordance with modern food standards is of utmost importance to us. Our well installed facility and efficient team supports us to deliver products like frozen snacks food, that are of high quality, hygienic, nutritional and tasty.

Why waste hours of your precious time, when you can prepare hot and delicious snacks within a few minutes? Frozen snacks are the best way to enjoy yummy, piping hot snacks at home. Scrumptious snacks such as burgers, french fries, pizza or kebabs, can be prepared within a matter of minutes. Buy delectable frozen snacks from renowned brands such as Foods, Yummiez, Mc Cain, Alf- Farms, Zorabian, IFB, and Prasuma. Enjoy mouthwatering and new Yummiez products like Lassooni Chicken Tikka, Sausages, Cheese Fingers, Afghani Seekh Kabab, Veg Pizza Pocket and Veg Burger Patty. Besides Yummiez, you can choose from popular brands of frozen snacks India such as McCain Chicken Nuggets, IFB Cocktail Fish Fingers, Bombay Bites Pizza Samosa, Frozen Pizza India, McCain Potato Cheese Shots and much more. We sell various packaging options and also supply in bulk to institutions using modern technology.

Frozen Pastes

We are also a well-known supplier of pastes that are best for quick cooking in domestic & commercial kitchens. We have a variety of frozen pastes including garlic, ginger, onion, tamarind etc. Use of modern processing technology assures product hygiene, retaining food value and ensuring good shelf life.

 Crushed Garlic Paste

Ginger Paste

Garlic Paste

Coriander Paste

Methi (Fenugreek)

Green Chilli Paste

Frozen Desserts

This category includes delicious Indian desserts that are completely natural, preservative free and economical too. An important part of an Indian festivals & celebrations is sweets and desserts, thus we offer frozen desserts in a variety of packaging to meet buyer’s requirements.

Mango Basundi

Anjeer Basundi

Strawberry Basundi

Sitafal Rabdi

Gajar Halwa

A few Strategies to Increase Sales:-

Contemporize brand engagement- The type of snacks consumers purchase often depends on their age and lifestyle preferences, for example millennials tend to consume assorted snacks throughout the day whereas older people consume very less frequently and tend to have a certain specific choice.

Incorporate local flavours and tastes- For your business to thrive in Pune, you need to cater to understand the taste buds of local people. Their preferences and choices have to be considered to boost your sales.

Promote bundling opportunities- Encourage your customers to try something new by promoting a bundle or two-for deal, and buy one-get one free deals.

Know about your inventory- Customers are loyal to your best selling products, so be aware of the top products’ inventory levels.

Watch upcoming trends- It is important to keep a watchful eye on upcoming trends for continued growth in the industry. Trends in the snack category show which ingredients must be premiumtized at what time.

We help our clients solve their Sales, Marketing and Distribution issues and boost their ready-to-eat and instant food sales.

We offer Sales and Marketing services to help frozen food dealers on how to improve sales. Not only that, we also work with other small businesses and are dedicated to solving their issues. Complete Marketing plan for frozen food is prepared to help sort out your doubts and issues. The quality of the products is well taken care of, following the latest international market standards. Everything from creating standards of excellence to training your people to work in more effective ways, introducing ground-breaking strategies, assessing how you’re doing, and helping you perform even better in future.

The Importance of Marketing Plan for Frozen Food Sales

Branding and marketing are the two important pillars when it comes to business strategy and improving your sales. However, there is a vast difference between branding and marketing, as well as the actions for success for each. Branding relates to creating a company’s name, logo, and design that easily describe belonging to the company. It helps to identify the product and differentiate it from other products and services.

Brand Improves Recognition

Brand Build Trust

Brand Increases The Business Value

Brand Attracts New Customers

Marketing gets the word out about your business. It allows you to connect with potential customers and inform them of all the services you offer. Proper marketing and branding combined can boost your sales at an astounding pace and help you build a consistent client-base.

Marketing Informs The Consumer

Marketing Sustains The Company Existence

Marketing Engages More Customers and Sells More Products

Not doing sales planning is like running your business on a wing and praying and hoping that the dart you threw blindfolded will hit the bullseye.There might be a chance you will get lucky and hit the bull’s eye but there is also a  chance you’ll poke someone’s eye out.

Planning Helps To Overcome The Unforeseen Risks

Planning Minimizes Your Risk

Planning sets Achievable Goals And Milestones

Our main tasks to cater to improving your sales, therefore involve Distribution Network Set-Up, Find Channel Partners, Appointing Distributors and Dealers and Find Sales Agents.

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Thriving during the lockdown: Game plan of small Indian brands

New Post has been published on https://apzweb.com/thriving-during-the-lockdown-game-plan-of-small-indian-brands/

Thriving during the lockdown: Game plan of small Indian brands

By Harsh Vardhan

When the going gets tough, the tough gets going — it’s probably the most overused phrase among millennials, but never has it carried the weight that it does in the current situation the world is caught up in. Almost a global lockdown and a constant threat to life has pushed everyone inside four walls of their homes and made people rethink their movements and actions. Brands aren’t unscathed either. Some of the top business organisations and retail chains have crumpled under pressure, leaving many wondering if these corporate giants even had any plan of action for such an emergency. Surprisingly, some of the local and rather new-age companies have risen up to the occasion and managed to deliver well.

“Local brands have a more local supply chain – that makes it easier for them to manage disruptions in times like these. I believe it is not a matter of less or more trusted choice, but the fact that there was no choice in some cases. Hence, availability trumped everything else,” Abheek Singhi, senior partner and managing director at The Boston Consulting Group tells Brand Equity.

In India, the sudden enforcement of nationwide lockdown on March 25, left many big brands with stocks stuck in the pipeline.

Gaurav Baheti, founder and CEO of supply chain management company Procol, says, “Considering the fact that more than 95% buyers purchase essential goods through their network of sellers and brokers, there is a need to discover new reliable vendors who could help with required fulfilment. Availability is the key right now. Smaller brands have been able to capture that aspect well.”

Retailers say smaller and regional consumer goods products have been outpacing larger market leader brands in sales in nearly a dozen key categories as consumers pick availability on shelves over loyalty. Be it the city-based snacks companies or some better known ones such as Garden (owned by CavinKare) and Baggrys, munchies and ready to cook items have been flying off the shelves fast. With most meat shops shut and consumers becoming increasingly hygiene conscious, demand for packaged and frozen meat from companies such as Mumbai-based Zorabian Chicken has also seen a significant surge in demand. Easier availability of local players at the next door kirana stores has played a big role in this demand and experts feel this could lead to a larger shift in consumption patterns as people could get used to a comparatively lower priced brand.

According to Nielsen, share of the top three brands in the hand sanitiser segment dropped from 85% in January and February to 39% in March after 152 new players entered the segment. In packaged rice in modern trade, top three brands cumulatively lost their share from 72% in February to 64% in March.

“What worked for us is that we own our entire supply chain and have a robust distribution network. One of the key decisions we made during the lockdown was to scale down the operations and provide only the essential products, like idli dosa batter, chapati, parotta, paneer etc in all markets,” says PC Musthafa, co-founder and CEO, iD Fresh Food.

Brand positioning and social image, too, has been a focus area for most of these companies at this point as it could go a long way in creating a positive impression on the consumer’s mind.

Rohan Mirchandani, co-founder and CEO of yogurt brand Epigamia says, “We realised that despite the restriction imposed on the movement of people and goods, we had to resume our supply lines to ensure the availability of food in the retail stores. We re-engineered our operation and resources and worked closely with state authorities to gain the requisite permission to run our supply infrastructure to service the stores. Realising that many of our consumers are still unable to find us in-store, we set up a direct to consumer platform for them to order from us directly.”

Licious

Even meat delivery platform Licious has been rather active when most e-commerce chains have been facing delivery challenges. “Given that we own, control and manage the entire supply chain, Licious has been in a position to respond swiftly to the changing ground realities in the wake of the pandemic. We have been airlifting some part of the raw material, especially for cities where local sourcing is difficult at the moment. Across Bengaluru, Hyderabad, Delhi-NCR, Chandigarh, Mumbai, Pune and Chennai, we have witnessed a 200 per cent surge in demand during the lockdown period,” Licious co-founder, Vivek Gupta, tells BE.

Startups such as food brand Soulfull, owned by Kottaram Agro Foods, have brought tech into use to work around the situation well. Says Prashant Parameswaran, MD & CEO, Kottaram Agro Foods, “As a startup, we do not have regional HR teams for every city/state and our leaders from the sales team moved into being the CEO’s for the region and took on the spot decisions. Our sales team not only collected orders via phone or with our app but also ensured delivery by taking their vehicles or distributor vehicles. We had set ourselves into a war-zone mentality. Some of our regions delivered sales which were as much or if not more than the pre-Covid times. We even enabled a store locator on our website for our customers to know which stores are open in their area and what products of the brand they had in stock.”

Snacks company True Elements’ co-founder Puru Gupta, who anticipated the crisis says, “Thanks to our China learnings and connections, we anticipated this situation to some extent in the middle of January itself (though not this level of scale.) We worked out a detailed business continuity plan. From the first week of March, we moved our migratory population to live inside the factory with their food and entertainment taken care of. As a result, we had zero production loss in our plant – the only loss was due to a broken logistics system which we managed in Pune and Mumbai through our vehicles.”

But the question to be asked is whether consumers would continue opting for these newer brands in the long run or is this surge in demand just a manifestation of the panic in the air?

“In the first two weeks of lockdown, anything that was available, sold. Many smaller and new brands gained sales in that period. But I would wonder, if consumers were making a choice for a brand at all. People panic bought categories – atta, soybean oil, biscuits, noodles, ghee, hand wash and not brands. Some new brands ended up going to new consumer homes. Very good for them,” says Damodar Mall, CEO – Grocery, Reliance Retail.

Nielsen has slashed its 2020 growth outlook for India’s fast-moving consumer goods sector to 5-6% from its earlier projection of 9-10%, but big brands, with their financial strength and larger distribution chain, can bounce back aggressively once supply chain disruptions ease. This, in turn, might again hurt the smaller brands.

“I would not see this (fall in demand during lockdown) really as an issue with big brands. They finally have the capability to reorient the supply chain quickly,” says Pinakiranjan Mishra, partner & sector leader, Consumer Products & Retail, EY India.

In the long run, numbers will still be in favour of corporate behemoths, but younger brands are well aware of how this situation can serve as an opportunity for them to make a lasting impression.

Srini Vudayagiri, CEO, Unibic Cookies, says “We have been utilising this time to get back to the drawing board and come up with a sound post-lockdown plan. Our strategy is to tap into this opportunity to reinforce our brand messaging and help connect with new customers. Furthermore, the plan is to continue to stay connected, especially in these times of physical distancing. Another focus area is staying connected with over two lakh trade partners and business associates, as we help each other weather the storm.”

“Given that there are no fixed formulas to surviving a pandemic or doing business in a lockdown situation, we have to be quick on our feet … The biggest lesson has been to be adaptable to the fast-changing ground realities,” he concludes.

Founders Speak “There is no template to follow. We wanted to spread the message of love and hope. That’s the reason we launched an early Mother’s Day Campaign – for what can be more comforting than a mother’s love? The most important lesson we have learnt is not to take anything for granted… If you had told me two months ago that the company can be run remotely, I wouldn’t have believed it. But we are doing it now! We have decentralised the decision-making process to help cope with the changing dynamics of each region. Flexibility has been the key.” PC Musthafa, CEO & co-founder, iD Fresh Food.

“We need to be super nimble, yet wedded to long term objectives. Our business models were re-engineered to meet the times and we did the same, be it the way we now supply to stores or the new D2C model. All of this was done with a clear thought on how it met our big picture of the long-term goals.”- Rohan Mirchandani, CEO & co-founder, Epigamia.

“As a young company, we pride ourselves in our agility and that’s what allowed us to make a few quick amends in our delivery model to suit the situation. Other than moving to the slotted delivery models and forging quick partnerships, we also initiated consolidated delivery to large apartment complexes. This reduced the pressure on the delivery system while allowing us to serve a much larger number of consumers. Our decision to hire hotels to house all employees working in the processing plants during the lockdown, adhering to stringent safety measures, has strengthened our sense of team spirit. In fact, most of our new recruits have come through references from our current employees.” – Vivek Gupta, co-founder, Licious.

Expert Take “Post the panic buying stage, things are different in our stores. Let’s talk about instant noodles as an example. As a supermarketwala, I love all the brands of noodles I sell, including our private brand SnacTac. However, as a student of consumer behaviour, I have to say, in these otherwise disturbed times, a bowl of Maggi feels safer, warmer, cosier than a bowl of SnacTac or any other brand! When many things are uncertain and tad scary, people like to reduce variables around them and seek comfort in the known and trusted. I wonder if I would go for a newbie gluten free idli mix with unfamiliar credentials, or a trusted rava idli mix from MTR.” – Damodar Mall, CEO Grocery, Reliance Retail.

“The thing that has mattered the most in these times is the 4th P of marketing – that is ‘place’. Our research has indicated that availability at the retail point has been the most important element of marketing. In light of that, all FMCG companies have pulled all stops to ensure last mile availability. Consumers are concerned and cautious about the future – due to both the virus and the economy. Our research clearly shows that they expect to spend less across most categories. Consumer choice at these times is driven by a set of interrelated factors – trust and security is more important than ever; the sense of minimalism and desire for small pleasures will co-exist.” – Abheek Singhi, senior partner and managing director, The Boston Consulting Group.

“I would say the winner would be the brands that can understand the shifts in consumer behaviour quickly and reorient their product range and channel to meet their demands. While smaller players are nimble in this, the big companies have an advantage now of not working full steam and hence a lot of management bandwidth available to address these issues. In fact the larger players who are cash rich have a great advantage in using their scale and might to change much faster this time.” – Pinakiranjan Mishra, partner & sector leader, Consumer Products & Retail, EY India.

ROAD AHEAD

5-6% – Nielsen’s growth outlook for FMCG sector for 2020

9-10% – Projection before Covid-19 pandemic happened

The sector saw early signs of recovery in Jan and Feb

March 25 – Nationwide lockdown came into effect

May 18 – Date till which lockdown is to last as per current directions

Possible government stimulus, cheap crude oil and low inflation may help post Covid-19 business

Lockdown leading to a drop-in consumption and shift in preferences

People are moving away from discretionary spend and focusing on financial security: Nielsen report

A McKinsey study shows about 65% of the consumers have tried new or alternate brands, of which nearly 10% intend to not switch back

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🌟 The Savory Saga of Zorabian Chicken Sausages 🌟

In the bustling cities of Mumbai and Pune, where mornings are as lively as the evenings, a delightful culinary story unfolds with Zorabian Chicken Sausages from the Ready to Cook Range.

🍳 A Mumbai Morning with Zorabian 🍳

Our tale begins in Mumbai, where the aroma of Zorabian Chicken Sausages sizzling in the pan mingles with the sea breeze. In a cozy apartment overlooking the busy streets, a young couple finds joy in these sausages. Quick to cook and packed with flavor, they've become a staple for their hurried mornings. Paired with eggs and toast, it's a breakfast that energizes them for the day - a perfect blend of convenience and taste.

🌄 Pune's Preferred Breakfast Choice 🌄

Meanwhile, in the cultural haven of Pune, a family gathers around the dining table. Here, Zorabian Chicken Sausages have become a Sunday tradition. The children love their juicy taste, while the adults appreciate the high-quality, preservative-free meat. Whether it's alongside aloo parathas or in a sandwich, these sausages bring a touch of gourmet to their homely meals.

Across both cities, Zorabian Chicken Sausages are celebrated for their versatility. Be it in a quick fry-up, a hearty breakfast casserole, or as part of an innovative brunch recipe, they always deliver in flavor and convenience.

🌟 A Flavorful Finale 🌟

As our story wraps up, it's clear why Zorabian Chicken Sausages are a favourite in Mumbai and Pune. They represent a fusion of tastes suitable for the fast-paced life of Mumbai and the cultural richness of Pune, making every meal a delightful experience.

Feast your eyes on this mouth-watering breakfast featuring Zorabian Chicken Sausages - a scene straight from the heart of these vibrant cities!

Order Zorabian Chicken Online Now!

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Check out How to Cook Kongunadu Chicken Curry & More about its existence

Kongunadu chicken curry captures the essence of the region’s culinary expertise. Buy chicken online to get fresh chicken delivered to your address. This Tamil Nadu chicken curry has rich flavours and the taste of aromatic spices. Enjoy a taste of the Kongu tradition with this delightful chicken curry.

Use these Ingredients for this recipe:

Zorabian Pre-Cut Chicken Skinless — 1 Packet (500 grams)

Shallots (Small Onions) — 15–20, peeled

Tomatoes — 2, finely chopped

Green Chillies — 4–5, slit

Ginger-Garlic Paste — 1 tablespoon

Curry Leaves — A handful

Turmeric Powder — 1/2 teaspoon

Red Chili Powder — 1 tablespoon

Coriander Powder — 1 tablespoon

Garam Masala — 1/2 teaspoon

Cumin Seeds — 1/2 teaspoon

Mustard Seeds — 1/2 teaspoon

Fenugreek Seeds — 1/4 teaspoon

Coconut Oil — 2 tablespoons

Fresh Coriander Leaves — For garnish

Salt — To taste

For instructions to make this dish, click here to check out our complete Kongunadu chicken curry recipe blog

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Zorabian Chicken Launches Best-Selling Fresh Boneless Chicken Tikkas in Raw Frozen Form: Tandoori and Malai Flavours

Zorabian Chicken, Mumbai’s leading premium chicken producer, has always been at the forefront of innovation in the poultry industry, focusing on high-quality products that bring convenience and authenticity to the table. Now, Zorabian has introduced an exciting new offering that is set to elevate home-cooked meals for chicken lovers — Fresh Boneless Chicken Tikkas in raw frozen form, available in the two best-selling flavours: Tandoori and Malai.

A Game Changer in the Ready-to-Cook Segment

Zorabian’s Fresh Boneless Chicken Tikkas are already a fan-favourite, loved for their rich flavours and melt-in-the-mouth tenderness. By introducing these tikkas in a raw frozen chicken form, the company is providing even more convenience to customers who crave these signature tikkas without compromising on freshness or taste. This new product release caters to the growing demand for quick, high-quality meals that are easy to prepare but still deliver the mouthwatering, authentic flavours of a restaurant-style feast.

Tandoori and Malai: The Ultimate Flavours

Tandoori Flavour: For those who enjoy the bold and smoky flavour of the traditional tandoori dish, Zorabian’s Tandoori Boneless Chicken Tikka is sure to impress. Marinated in a blend of spices that includes cumin, coriander, red chilli powder, and a hint of garam masala, the chicken is cooked to perfection with the signature smoky tandoor essence. The tender chicken, combined with its rich flavour profile, is ideal for grilling, pan-frying, or baking.

Malai Flavour: On the other hand, the Malai Boneless Chicken Tikka offers a more delicate and creamy experience. The chicken is marinated in a rich, velvety yogurt-based mix, and spiced with cardamom, turmeric, and ginger, making it an excellent choice for those who prefer a mild yet flavourful option. The creamy texture and aromatic spices make it a perfect fit for special occasions or when you want to indulge in a luxurious meal at home.

Why Raw Frozen Form?

The decision to launch these popular tikkas in raw frozen form is a testament to Zorabian’s commitment to convenience without compromising on quality. The raw frozen format allows customers to store the tikkas in their freezer and cook them at their convenience, ensuring minimal waste and reducing the need for last-minute meal prep. Whether you’re hosting a dinner party, preparing for a busy week, or simply craving a quick snack, these raw frozen tikkas can be easily cooked to perfection in no time.

Unmatched Freshness and Quality

Zorabian Chicken has always been known for its premium quality and freshness, and this new offering is no exception. The chicken is sourced from trusted farms that adhere to the highest standards of hygiene and quality. The brand’s commitment to antibiotic-free and preservative-free chicken ensures that every bite is not only delicious but also healthy.

Additionally, the raw frozen form locks in the freshness and flavours, making sure the chicken retains its tenderness, juiciness, and taste even after freezing. All you need to do is cook the tikkas as per your preference, and you’ll have a restaurant-quality meal right at home.

The Perfect Addition to Your Meal

Zorabian’s Fresh Boneless Chicken Tikkas in Tandoori and Malai flavours are versatile enough to be paired with a variety of dishes. Serve them with a side of rice, in wraps, or as a perfect snack for your evening gatherings. The possibilities are endless, and the flavours are sure to win over even the most discerning of palates.

Availability:

Zorabian’s Fresh Boneless Chicken Tikkas in Tandoori and Malai flavours are available in all major markets where Zorabian Chicken is sold, including Mumbai, Pune, Bangalore, Hyderabad, Ahmedabad, Chennai, Surat, Vadodara, and more. They are also available on popular platforms like Blinkit, Zepto, Magsons, Big Basket, Nature’s Basket, and Foodhall.

Price:

The pricing is competitive Rs. 150 for 250 gms, offering excellent value for the premium quality you receive. Customers can now look forward to both tenderness and flavour in a convenient and easy-to-cook form.

With Zorabian, quality and convenience come together to create an unmatched dining experience at home.

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Delightful Monsoon Tea-Time Snacks with Zorabian Ready to Cook Products! 🌧️🍗 #ZorabianChicken

Welcome to our channel! Today, we’re bringing you some delicious snack options perfect for monsoon tea time, all made with Zorabian’s Ready to Cook range of chicken products. Whether you’re looking for something spicy, savoury, or just downright delicious, we’ve got you covered!

Why Zorabian Ready to Cook Products?

Quick & Easy: Ready in just 10 minutes!

High Quality: Premium ingredients for unmatched taste.

Versatile: Perfect for any snack or meal.

Make your monsoon tea time extra special with these tasty and convenient options from Zorabian. Don’t forget to like, subscribe, and hit the bell icon for more delicious recipes and food inspiration.

High-in-Demand Products:

Chicken Momos

Chicken Baida Roti

Chicken Samosa

Chicken Lollypops

Chicken Kheema Paratha

Shami Kebab

Seekh Kebab

Check out our range of ready-to-cook products available at major supermarkets and online stores.

Join the Conversation: What’s your favourite monsoon snack? Let us know in the comments below!

Thank you for reading! Stay tuned for more delicious recipes and food hacks.

#MonsoonSnacks #ZorabianChicken #ReadyToCook #TeaTimeTreats #EasyRecipes #Foodie #CookingWithLove #RainyDayTreats

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Start Your Morning Right with Chicken Avocado Toast | #zorabianchicken #recipe #food #healthyfood

Start your morning with Chicken Avocado Toast, a recipe that promises to elevate your breakfast game to new heights. This delightful dish combines the rich, creamy texture of perfectly ripe avocados with the savoury, satisfying taste of tender chicken, all atop a crispy slice of your favourite bread. It’s not just a breakfast; it’s an experience. Whether you’re looking to impress guests or treat yourself to a nutritious meal, this Chicken Avocado Toast will tantalize your taste buds and leave you eager to take that first bite. Easy to prepare and bursting with flavours, it’s the perfect way to kickstart your day with energy and style!

Click the link to read the full recipe for Chicken Avocado Toast

Order Fresh Chicken Breast Boneless Online

WHY PEOPLE LOVE CHICKEN AVOCADO TOAST?

— Versatile and Customizable: This dish can be easily adapted to suit individual tastes or dietary requirements. You can choose different types of bread, such as whole grain, gluten-free, or sourdough, and the toppings can be varied with additions like tomatoes, radishes, or a sprinkle of seeds for extra crunch and nutrients.

— Quick and Convenient: Chicken Avocado Toast is incredibly easy to prepare, especially if you have pre-cooked chicken. It’s a quick solution for busy mornings or when you need a healthy meal without much prep time. It’s also portable, making it a great option for a grab-and-go breakfast or lunch.

— Flavorful and Satisfying: The combination of creamy avocado with the savory flavor of chicken and the crunch of toasted bread ensures a satisfying meal that is full of texture and taste. It’s a culinary delight that’s as pleasing to the palate as it is to the eye.

— Perfect for Any Diet: Whether you’re trying to eat healthier, build muscle, or maintain weight, Chicken Avocado Toast can fit into your dietary plan. It’s inherently low in sugar and can be adjusted for calorie and carb intake, making it suitable for a variety of nutritional goals.

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Busy? Make Asian Chicken Lettuce Wraps for your next Meal | #ZorabianChicken #food #cooking #recipe

Vibrant flavors of Asian Chicken Lettuce Wraps, a dish that’s as delightful to prepare as it is to eat. These wraps feature finely minced chicken, quickly sautéed with a flavorful mix of garlic, ginger, and hoisin sauce (sesame seeds, vinegar and soya sauce), then tossed with green onions for an irresistible contrast of textures and served in crisp, cool lettuce leaves. This dish is not only a crowd-pleaser but also a quick option that comes together in minutes, perfect for a light lunch, a starter, or a fun, interactive dinner.

Click the link to read the full recipe on ASIAN CHICKEN LETTUCE WRAP

Yes, you can order chicken online at Zorabian.

WHY ASIAN CHICKEN LETTUCE WRAP IS PERFECT FOR YOUR BUSY LIFE?

— Versatile and Customizable: One of the great aspects of these wraps is their versatility. You can adjust the ingredients according to your taste preferences or dietary needs. For instance, you can add more vegetables, swap the chicken for tofu or shrimp, or adjust the level of spice to suit your palate.

— Easy and Quick to Prepare: Asian Chicken Lettuce Wraps can be a quick meal solution. The chicken can be cooked in advance and quickly reheated, making assembly easy during busy weeknights or for meal prep.

— Social and Interactive Dining: These wraps are perfect for social occasions. Assembling your wrap at the table adds an interactive element to dining, making it fun for family dinners or small gatherings.

— Diet-Friendly: They are adaptable to fit various dietary needs. Whether you’re gluten-free, dairy-free, or following a paleo diet, these wraps can be easily modified to meet those requirements without sacrificing flavor.

— Light but Satisfying: Despite being a lighter meal option, the high protein content and addition of fibrous vegetables make these wraps filling and satisfying, helping to stave off hunger for longer periods.

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Chicken Bruschetta: Elevate Your Appetizers with a Twist! | Zorabian Chicken Recipe

Entertain with ease and impress your guests with Chicken Bruschetta! 🍅

✨ This crowd-pleaser is perfect for any gathering. You’ll serve the freshest and tastiest bites using farm-fresh ingredients like our antibiotic-free chicken, vine-ripened tomatoes, and fresh basil.

A Bit of History:

Bruschetta, pronounced “broo-SKEH-tah,” is an Italian appetizer that dates back to the 15th century. It originated as a way to salvage stale bread by toasting it and rubbing it with garlic and olive oil. The name comes from the Roman dialect verb “bruscare,” which means “to toast” or “to roast over coals.” While traditional Italian bruschetta doesn’t include meat, the American twist often incorporates ingredients like grilled chicken, adding heartiness and making it a complete meal rather than just a starter.

Check out the full recipe https://www.zorabian.com/blogs/chicken-bruschetta-elevate-your-appetizers-with-a-twist/

People love Chicken Bruschetta for several reasons:

— Flavorful Combination: It combines the savoury flavours of grilled chicken with the freshness of tomatoes, basil, and balsamic vinegar, creating a delightful taste experience. — Versatility: It can be served as an appetizer, snack, or even a light meal, making it suitable for various occasions. — Ease of Preparation: It’s relatively easy to make, typically involving grilling or sautéing chicken and topping it with a simple mixture of tomatoes, basil, garlic, and olive oil. — Healthy Option: It’s often perceived as a healthier choice due to its use of fresh ingredients like tomatoes and herbs, paired with lean chicken breast. — Visual Appeal: The colorful presentation with bright red tomatoes, green basil, and golden chicken on toasted bread appeals to both the eyes and the palate. — Popular in Italian Cuisine: It draws from traditional Italian flavors, which are well-loved for their balance and simplicity.

Overall, Chicken Bruschetta offers a blend of taste, healthiness, and ease of preparation, making it a favorite among those who enjoy flavorful and wholesome dishes.

Order Chicken Online at Shop.Zorabian.com

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The Ultimate Guide to Chicken Breast: Delicious Recipes, Nutritional Benefits, and Cooking Tips

Chicken breast is a staple ingredient in the kitchens of health enthusiasts, busy families, and gourmet chefs alike. Renowned for its lean protein and versatile nature, chicken breast can be transformed into a myriad of delicious dishes. Whether you’re looking to grill, air fry, or explore new recipes, this comprehensive guide will walk you through everything you need to know about chicken breast, including its nutritional benefits, cooking temperatures, and how to order it online for convenience.

Nutritional Profile of Chicken Breast

Chicken breast is highly regarded for its nutritional value. It’s a low-fat source of high-quality protein, making it an excellent choice for those looking to maintain or build muscle mass, lose weight, or simply stay healthy. A typical chicken breast contains:

Calories: A 3-ounce (85 grams) serving of cooked, skinless chicken breast contains approximately 140 calories. Protein: It packs about 22 grams of protein per 100g of chicken breast, fulfilling a significant portion of the daily protein requirement for adults. Fat: With just 3 grams of fat per serving, it’s a lean choice for meal planning. These attributes make chicken breast an integral part of many dietary regimens, supporting everything from muscle repair to overall health.

Delicious Chicken Breast Recipes

Classic Grilled Chicken Breast: Marinate your chicken in olive oil, lemon juice, garlic, and herbs for at least 30 minutes before grilling over medium-high heat. This simple preparation highlights the meat’s natural flavors.

Air Fryer Chicken Breast: Season the chicken breast with your favorite spices, then cook in an air fryer at 360°F for about 18 minutes. The result is a deliciously crispy exterior with a tender and juicy interior.

Cooking Tips for Perfect Chicken Breast

Grilled Chicken Breast: Preheat your grill to medium-high heat. Grill the chicken breast for 6–7 minutes on each side, ensuring the internal temperature reaches 165°F. Grilling adds a smoky flavor and a charred exterior that’s irresistible.

Air Fryer Chicken Breast: Air frying is a healthier alternative to traditional frying, offering a crispy texture without the excess oil. For best results, cook at 360°F until the internal temperature reaches 165°F, typically about 18 minutes for an average-sized breast.

Ordering Chicken Breast Online

For convenience, many opt to order chicken breasts online from our online store. This ensures you get fresh, quality poultry delivered right to your doorstep. Order Now

Price per Kg and per 100g

The price of chicken breast can vary based on weight. Chicken Breast per Kg price is Rs 611 & Rs 61 for 100g. Zorabian chicken breast tray packs are available in 250g and 450g only for retail.

Cooking Temperature

The key to a perfect chicken breast is ensuring it’s cooked to the right temperature. The safe minimum cooking temperature for chicken breast is 165°F (74°C) as recommended by food safety authorities. Using a meat thermometer to check the internal temperature is the best way to ensure it’s fully cooked yet still juicy and tender.

Chicken breast stands out as a nutritious, lean protein source that fits well into a variety of dietary plans. Its versatility in cooking methods, from grilling to air frying, makes it a favorite among those who love to cook and eat healthily. With the right preparation and cooking technique, chicken breast can be the star of your mealtime.

Don’t forget to try out these 2 famous recipes for boneless chicken breast:

Indian Chicken Tikka Masala

Asian Orange Chicken

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Role Chicken in Tamil cuisine, a treasure trove of flavours from the southern part of India

Chicken plays a pivotal role in Tamil cuisine, a treasure trove of flavors from the southern part of India. In this rich culinary tradition, chicken is not just an ingredient; it’s a canvas for showcasing the region’s vibrant array of spices and cooking techniques. Tamil cuisine is renowned for its intricate balance of flavors — spicy, tangy, and sometimes sweet — and chicken dishes exemplify this harmony beautifully.

One of the most iconic chicken dishes from Tamil Nadu is Chettinad Chicken. Originating from the Chettinad region, this dish is a testament to the complexity and depth of Tamil cooking. It is prepared with a generous use of local spices like fennel seeds, star anise, cinnamon, cloves, and a variety of chilies, all roasted and ground into a potent masala. This spice mix, combined with the succulence of chicken, creates a flavor profile that is both fiery and nuanced.

Chicken is also central to everyday meals and festive occasions across Tamil Nadu. From the simple yet delicious Chicken Varuval, a dry fry dish loaded with curry leaves and mustard seeds, to the rich and comforting Chicken Biryani made with fragrant Basmati rice and a blend of special garam masalas, chicken dishes are versatile and beloved.

The role of chicken in Tamil cuisine extends beyond just taste. It is a source of protein that complements the predominantly vegetarian diet of the region. Moreover, chicken dishes often carry cultural significance, being integral to celebrations and family gatherings. Through its diverse preparations, chicken not only nourishes but also brings people together, celebrating the rich culinary heritage of Tamil Nadu.

Click this link to check out recipes from Tamil Cuisine Now