#Yvon Chouinard

[dubbatrubba]

10-4, Good buddy

This used to be the hottest technology: Now you can get it for $4 at the thrift store. ($3 if you are age 50 or older on “Senior Sundays”… no, I didn’t buy it.) As you gird your loins (i.e. change from your sleep PJs to your work-from-home PJs) for some CyberMonday shopping, keep this ol’ CB radio in mind. And read this New York Times opinion piece from Yvon Chouinard, the guy who founded the…

[hungryfacesart]

If you focus on the process of climbing, you’ll end up on the summit – Yvon Chouinard

Mountains should be climbed with as little effort as possible and without desire. … To live only for some future goal is shallow. It’s the sides of the mountains which sustain life, not the top. Here’s where things grow. … But, of course, without the top you can’t have any sides. It’s the top that defines the sides.

[delightgroup]

The cure for depression

The cure for depression

I’ve found the cure for depression is action. Yvon Chouinard, founder of Patagonia & climate

[tutorz-edu-blog-blog]

The cure for depression

The cure for depression

I’ve found the cure for depression is action. Yvon Chouinard, founder of Patagonia & climate

[emilyofmindelan]

Plot armor but it’s Bruce Wayne’s wealth.

Bruce is one of the richest men in the world. Bruce does not want to be one of the richest men in world.

He starts by implementing high starting salaries and full health care coverages for all levels at Wayne Enterprises. This in vastly improves retention and worker productivity, and WE profits soar. He increases PTO, grants generous parental and family leave, funds diversity initiatives, boosts salaries again. WE is ranked “#1 worker-friendly corporation”, and productively and profits soar again.

Ok, so clearly investing his workers isn’t the profit-destroying doomed strategy his peers claim it is. Bruce is going to keep doing it obviously (his next initiative is to ensure all part-time and contractors get the same benefits and pay as full time employees), but he is going to have to find a different way to dump his money.

But you know what else is supposed to be prohibitively expensive? Green and ethical initiatives. Yes, Bruce can do that. He creates and fund a 10 year plan to covert all Wayne facilities to renewable energy. He overhauls all factories to employ the best environmentally friendly practices and technologies. He cuts contracts with all suppliers that engage in unethical employment practices and pays for other to upgrade their equipment and facilities to meet WE’s new environmental and safety requirements. He spares no expense.

Yeah, Wayne Enterprises is so successful that they spin off an entire new business arm focused on helping other companies convert to environmentally friendly and safe practices like they did in an efficient, cost effective, successful way.

Admittedly, investing in his own company was probably never going to be the best way to get rid of his wealth. He slashes his own salary to a pittance (god knows he has more money than he could possibly know what to do with already) and keeps investing the profits back into the workers, and WE keeps responding with nearly terrifying success.

So WE is a no-go, and Bruce now has numerous angry billionaires on his back because they’ve been claiming all these measures he’s implementing are too expensive to justify for decades and they’re finding it a little hard to keep the wool over everyone’s eyes when Idiot Softheart Bruice Wayne has money spilling out his ears. BUT Bruce can invest in Gotham. That’ll go well, right?

Gotham’s infrastructure is the OSHA anti-Christ and even what little is up to code is constantly getting destroyed by Rogue attacks. Surely THAT will be a money sink.

Except the only non-corrupt employer in Gotham city is….Wayne Enterprises. Or contractors or companies or businesses that somehow, in some way or other, feed back to WE. Paying wholesale for improvement to Gotham’s infrastructure somehow increases WE’s profits.

Bruce funds a full system overhaul of Gotham hospital (it’s not his fault the best administrative system software is WE—he looked), he sets up foundations and trusts for shelters, free clinics, schools, meal plans, day care, literally anything he can think of.

Gotham continues to be a shithole. Bruce Wayne continues to be richer than god against his Batman-ingrained will.

Oh, and Bruice Wayne is no longer viewed as solely a spoiled idiot nepo baby. The public responds by investing in WE and anything else he owns, and stop doing this, please.

Bruce sets up a foundation to pay the college tuition of every Gotham citizen who applies. It’s so successful that within 10 years, donations from previous recipients more than cover incoming need, and Bruce can’t even donate to his own charity.

But by this time, Bruce has children. If he can’t get rid of his wealth, he can at least distribute it, right?

Except Dick Grayson absolutely refuses to receive any of his money, won’t touch his trust fund, and in fact has never been so successful and creative with his hacking skills as he is in dumping the money BACK on Bruce. Jason died and won’t legally resurrect to take his trust fund. Tim has his own inherited wealth, refuses to inherit more, and in fact happily joins forces with Dick to hack accounts and return whatever money he tries to give them. Cass has no concept of monetary wealth and gives him panicked, overwhelmed eyes whenever he so much as implies offering more than $100 at once. Damian is showing worrying signs of following in his precious Richard’s footsteps, and Babs barely allows him to fund tech for the Clocktower. At least Steph lets him pay for her tuition and uses his credit card to buy unholy amounts of Batburger. But that is hardly a drop in the ocean of Bruce’s wealth. And she won’t even accept a trust fund of only one million.

Jason wins for best-worst child though because he currently runs a very lucrative crime empire. And although he pours the vast, vast majority of his profits back into Crime Alley, whenever he gets a little too rich for his tastes, he dumps the money on Bruce. At this point, Bruce almost wishes he was being used for money laundering because then he’s at least not have the money.

So children—generous, kindhearted, stubborn till the day they die the little shits, children—are also out.

Bruce was funding the Justice League. But then finances were leaked, and the public had an outcry over one man holding so much sway over the world’s superheroes (nevermind Bruce is one of those superheroes—but the public can’t know that). So Bruce had to do some fancy PR trickery, concede to a policy of not receiving a majority of funds from one individual, and significantly decrease his contributions because no one could match his donations.

At his wits end, Bruce hires a team of accounts to search through every crinkle and crevice of tax law to find what loopholes or shortcuts can be avoided in order to pay his damn taxes to the MAX.

The results are horrifying. According to the strictest definition of the law, the government owes him money.

Bruce burns the report, buries any evidence as deeply as he can, and organizes a foundation to lobby for FAR higher taxation of the upper class.

All this, and Wayne Enterprises is happily chugging along, churning profit, expanding into new markets, growing in the stock market, and trying to force the credit and proportionate compensation on their increasingly horrified CEO.

Bruce Wayne is one of the richest men in the world. Bruce Wayne will never not be one of the richest men in the world.

But by GOD is he trying.

[djpicsathon]

Molière seez: När man ser den här bilen kan man drömma sig bort till ett stilla surfarliv där man rullar mellan Biarritz och Klitmøller. MEN DET ÄR FEL. Det enda som räknas är att 110% av alla bilar skulle se bättre ut med plåtisar som dessa.

[joeygallagher]

Sentinel: The West Face (1967)

Dir. - Roger C. Brown

Starring - Royal Robbins and Yvon Chouinard

Writing / Narration - Barry Corbet

[vintagecamping]

Yvon Chouinard admires the rock face he just climbed.

Yosemite National Park, California

1964

[kramlabs]

[the-joy-of-knowledge]

A Guide to Mastery: Finding Your Life's Work

Mastery is what we hope to attain. We hope to get a point where we become master of our fields, experts of our work, and mentors to younger people. But the big question we ask ourselves is "what should I do?" "what can I do?" "what is my purpose in life?" and that is a very big question that we might spend our entire lives trying to figure out.

It is difficult now, especially when we hear people talk about their careers, we see updates on people's career changes on LinkedIn and everyone is vying for a job in big tech, big law, consulting, Wall Street and you feel left out, not good enough, in fact discouraged.

However, you can find fulfillment by taking this self-discovery one step at a time, at a pace that best suits your skills, and still rise to the top.

Here is how to find your Life's work:

Look back to your childhood

Often to figure out what you want to do or who you want to become you have to look back to your past, your childhood. What made you tick? What classes were most fun for you? Who did you enjoy watching or spending time with growing up? The answers can give you a peek into the kind of life you want. Growing up I enjoyed reading biographies of people. I was obsessed with how they became successful and how they set themselves apart - now my writing mirrors that.

2. Find your niche

The uncertainty or discomfort you feel could be caused by not fitting into one field. You feel like you can do a lot more than there is out there. This is a great feeling. if you feel this way do not be discouraged. It is your life's journey to figure out the intersection of your interest. It is a sign that you should try out multiple things. Your career may become an amalgamation of your interest, ideas, disciplines, and fields. Here are some intersections that I found in people I admire:

Design + Technology - Steve Jobs- Apple Co-founder, Brian Chesky - Airbnb Co-founder

Food + Technology - Apoorva Mehta; co-founder Instacart

Culture + Commerce - Most architects, designers fit this category

Science + Art - Trip Hawkins; founder of Electronic Arts

Community + technology - Whitney Wolfe Herd; Founder of Bumble

Food + business: Kaspar Basse; founder of Joe & The Juice

Sportsmanship + design - Phil Knight; co-founder of Nike

Environmentalism + Sportsmanship - Yvon Chouinard; founder of Patagonia

These people are at the top of their fields. You can start by having a double major, or minoring in a totally different field (Art + Finance, Biology + Sports management etc)

3. Resist the pressure of the majority

There is always a group of people on the other side of your interest and skills - parents, friends, professors, peers who want something different from what you aspire to. You love art but they remind you that the pay is meagre, you want be a lawyer but they tell you, you are not good enough for law. You see, the salary you get paid for doing something you love should not stop you from getting started. You will eventually become so good that the value you provide will eventually command a huge compensation but for now bend down and learn.

4. Find a mentor

Once you get a glimpse of what you feel like you want to do. Find a mentor, your mentor could be distant or imminent. A distant mentor could be a renowned expert, a person you stumble upon through a book, an interview etc. Their story inspires you and you somehow you feel seen, you goals aren't so impossible anymore. The imminent mentors are the people you meet through school, work and whose work has some skills you need to learn for your Life's work. Your relationship with them or experience with them is the closest to reality of your Life's Work. Learn as much as you can in this process.

Welcome to my A Guide to Mastery series inspired by the book Mastery.

[adventuresinclientservice]

Built to Last

Not knowing an ad’s genesis, I make it a rule to refrain from commenting on it, but there are times when exceptions to the rule are necessary:

Appalled by commercial after commercial appearing on a recent Super Bowl, I didn’t hold back, dismissing the dozens that were dismissible, praising the one  that wasn’t.   

Impressed by the long overdue recognition of my former agency, Ammirati & Puris, I didn’t hold back there either, acknowledging what was great about a shop most everyone considered stellar.  Like other once-great-now-gone firms victimized then extinguished by holding company avarice, Ammirati’s rightly celebrated work endures.

Australia not only has earned a reputation for inventiveness when it comes to films and scripted television drama, they are marvelously iconoclastic when it comes to advertising, best reflected in the spot, “Dumb Ways to Die.” Suspend judgement on the wickedly direct, very unsettling title and watch; you’ll see why Australia is home to some of the best creative work ever.

Given the deep respect I have for Yvon Chouinard and the company he founded, Patagonia, years ago I cited one of the print ads I hold in high regard, recognizing that to this day remains true to the company’s core values.

That makes four examples in nearly 750 posts written over more than 13 years, so I often don’t give in to the need to play the critic, but am reminded of this because Chouinard was in the news recently, this time with a New York Times guest editorial, where he observes: 

“The company I founded turns 50 this year. People ask me how it has managed to stick around so long when the average life span of a corporation is less than 20 years. I tell them it’s been our unrelenting focus on quality, which includes making things that last and that cause the least amount of harm to our planet.”

He observes that critics,

“thought we were crazy for repairing our own gear and urging our customers to buy less. They said our focus on quality would drive up prices and put our products out of reach. “But the naysayers were wrong.”

Then goes on to say,

“Quality is smart business. Even during economic downturns, people don’t stop spending. In our experience, instead of wanting more, they value better.”

Patagonia makes stuff – climbing gear, all-weather apparel, a variety of outdoor equipment – but step back from the items they produce and you see not things, you see values – durability, sustainability, longevity that borders on timeless, unimpeachable, and eternal.

I work in a business that doesn’t make stuff; at its best, it makes ideas; ideas that find their voice in all forms of advertising and marketing, in colleague support when its needed most, in client service at its best, when it solves problems, pursues opportunities, and builds enduring relationships.

It’s a business to which my former advertising agency, Ammirati & Puris, dedicated itself, explaining, in part, the post I wrote about it, in an industry where fewer such shops exist, seemingly losing their sense of mission, vision, and purpose. 

It’s a business to which The Art of Client Service dedicates itself, explaining, in part, why I’ve written three editions over the last 20-plus years, and always am thinking how I can help people get better at what they do.

And it’s the business to which Yvon Chouinard and Patagonia dedicates itself, explaining in part, why it could succeed when predictions said couldn’t.

As Chouinard points out, “the poor can’t afford cheap goods.”  Clients can’t afford cheap advertising either, or short-changed client service, or work that is perishable, disposable, and forgettable, something all of us should keep in mind the next time we search for something cheap, which often means, something not worth whatever you paid for it.

A concluding thought:  “Built to last” is a fitting way to end the year; the next time we connect, it will be 2024.  To repeat what I said in my last post, if you’re traveling to see family or friends, by all means travel safe.

Thursday also is Roberta’s and my 26th wedding anniversary, another thing that’s built to last.  Happy anniversary Honey!  Xoxo mbb

[fisking]

Swing North-Fly-Fishing for Winter Steelhead from Mikey Wier on Vimeo.

Hidden behind deep gray fog, California’s North Coast is one of the most pristine habitats in the state. But the thick redwood forests and slate green rivers were almost devastated by the impact of industry. Once hosting runs of more than a million salmon and steelhead, the annual fish counts on the Eel River now often number less than 1,000. Yet, the salmonids persist. In recent years, signs of a recovery ripple through the waters. In Swing North, fishermen Mikey Wier and Jason Hartwick hook into the growing population of wild winter run steelhead on the Eel. With appearances by Yvon Chouinard of Patagonia and Shane Anderson, director of Wild Reverence: The Wild Steelheads’ Last Stand, the two discover a river that holds hope for one of California’s great remaining wild fisheries.

The full movie will be featured in the 2014 International Fly Fishing Film Festival (IF4).

To learn more about what CalTrout is doing on the Eel River and other rivers on the north coast, visit caltrout.org