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Meticulous Research® has released a report titled “Fungal Protein Market by Type (Fusarium Venenatum Extract, Mushrooms, Yeast Extract), Application (Food & Beverage, Animal Nutrition, Pharmaceuticals, and Other Applications), and Geography - Global Forecast to 2029.” The global fungal protein market is projected to reach $397.5 million by 2029, with a CAGR of 7.6% from 2023 to 2029. In volume terms, the market is expected to hit 23,185 tons by 2029, growing at a CAGR of 6.2%.
The growth of the fungal protein market is driven by increasing demand for allergen-free foods, the rising consumption of processed foods, and a growing interest in meat substitutes. However, undefined regulatory guidelines are anticipated to restrain market growth.
The market is segmented by type, including Fusarium venenatum extract, mushrooms, and yeast extract. The yeast extract segment is expected to register the highest CAGR during the forecast period due to its rising adoption in the processed foods industry, especially in emerging economies in Asia-Pacific and the Middle East & Africa. Nutritional protein from yeast extract can be used to create a wide variety of value-added products for both human and animal nutrition.
In terms of application, the food and beverage segment is expected to dominate the market in 2023, attributed to the growing food and beverage industry and increasing acceptance of fungal protein for its cholesterol-lowering and satiety benefits. The demand for meat-substitute products further drives growth in this sector.
Geographically, North America is expected to hold the largest share of the market in 2023. Factors contributing to this include a preference for high-quality ingredients, an abundance of raw materials, a growing vegan culture, and an increasing number of health-conscious consumers seeking alternative protein sources.
#Fungal Protein Market#Fusarium Venenatum Extract#Yeast Extract#Yeast Protein#Mycoprotein#mycelium-based protein#Single-cell protein (SCP)
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Meticulous Research®—a leading global market research company, published a research report titled, ‘Fungal Protein Market by Type (Fusarium Venenatum Extract, Mushrooms, Yeast Extract), Application (Food & Beverage {Beverages, Bakery}, Animal Nutrition {Poultry Feed, Aquafeed}, Pharmaceuticals, and Other Applications), and Geography - Global Forecast to 2029.’
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Yeast Extract Market Outlook for Forecast Period (2023 to 2030)
The Yeast Extract Market was valued at USD 1.35 Billion in 2021 and is expected to reach USD 2.03 Billion by the year 2028, at a CAGR of 6.0%.
The yeast extract market has been experiencing steady growth due to the rising demand for natural flavor enhancers in various food products. Yeast extract, derived from yeast cells through autolysis, contains a rich blend of amino acids, nucleotides, and other flavor compounds, making it a popular ingredient in soups, sauces, snacks, and processed foods. Its versatility in enhancing taste profiles while also serving as a natural source of nutrients has positioned it as a staple in the food and beverage industry. With increasing consumer preference for clean label and natural ingredients, the yeast extract market is poised for further expansion.
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Leading players involved in the Yeast Extract Market include:
Angel East, DSM, AB Mauri, Lesaffre Group, Synergy Flavors, Ohly, Alltech, Biorigin, Oriental Yeast, Kerry Group, Halcyon Proteins, Lallemand Inc., Leiber GmbH., Thai Foods International Co. Ltd., Specialty Biotech, Sensient Technology Pvt Ltd., Titan Biotech Ltd Co., Kohjin Life Science, Kothari Fermentation and Biochem Ltd.
Updated Version 2024 is available our Sample Report May Includes the:
Scope For 2024
Brief Introduction to the research report.
Table of Contents (Scope covered as a part of the study)
Top players in the market
Research framework (structure of the report)
Research methodology adopted by Worldwide Market Reports
Moreover, the report includes significant chapters such as Patent Analysis, Regulatory Framework, Technology Roadmap, BCG Matrix, Heat Map Analysis, Price Trend Analysis, and Investment Analysis which help to understand the market direction and movement in the current and upcoming years.
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Segmentation of Yeast Extract Market:
By Type
Hydrolyzed Yeast
Autolyzed Yeast
By Source
Baker's Yeast
Brewer's Yeast
Others
By Application
Food & Beverages
Animal Feed
Pharmaceuticals
Others
Market Segment by Regions: -
North America (US, Canada, Mexico)
Eastern Europe (Bulgaria, The Czech Republic, Hungary, Poland, Romania, Rest of Eastern Europe)
Western Europe (Germany, UK, France, Netherlands, Italy, Russia, Spain, Rest of Western Europe)
Asia Pacific (China, India, Japan, South Korea, Malaysia, Thailand, Vietnam, The Philippines, Australia, New Zealand, Rest of APAC)
Middle East & Africa (Turkey, Bahrain, Kuwait, Saudi Arabia, Qatar, UAE, Israel, South Africa)
South America (Brazil, Argentina, Rest of SA)
Reasons for Acquiring this Report:
1. Strategic Decision-Making for Government Leaders and Politicians:
Gain insights into the global Yeast Extract Market Growth 2023-2030 market revenues at global, regional, and national levels until 2030. Assess and strategize market share based on comprehensive analysis, enabling informed decision-making. Identify potential markets for exploration and expansion.
2. Informed Decision-Making for Professionals and Product Developers:
Access a detailed breakdown of the Yeast Extract Market Growth 2023-2030 market worldwide, including product variations, use cases, technologies, and final consumers. Allocate resources effectively by anticipating demand patterns for emerging products. Stay ahead in product development by understanding market dynamics and consumer preferences.
3. Strategic Planning for Sales Managers and Market Stakeholders:
Utilize market breakdowns to target specific segments, optimizing sales strategies. Address challenges and capitalize on expansion opportunities highlighted in the report. Mitigate threats effectively with a comprehensive understanding of market risks.
4. Comprehensive Understanding for Executives:
Analyze primary drivers, challenges, restrictions, and opportunities in the global Laboratory Clothes market. Develop effective strategies by gaining insights into market dynamics. Allocate resources based on a thorough understanding of market conditions.
5. Competitive Intelligence:
Obtain a detailed analysis of competitors and their key tactics in the Yeast Extract Market Growth 2023-2030. Plan market positioning based on a comprehensive understanding of the competitive landscape. Stay ahead by learning from competitors’ strengths and weaknesses.
6. Accurate Business Forecasting:
Evaluate the accuracy of global Yeast Extract Market Growth 2023-2030 business forecasts across regions, major countries, and top enterprises. Make data-driven decisions with confidence, minimizing risks associated with inaccurate forecasts. Stay ahead of industry trends by aligning business strategies with reliable forecasts.
Acquire This Reports: -
https://introspectivemarketresearch.com/checkout/?user=1&_sid=15814
About us:
Introspective Market Research (introspectivemarketresearch.com) is a visionary research consulting firm dedicated to assisting our clients to grow and have a successful impact on the market. Our team at IMR is ready to assist our clients to flourish their business by offering strategies to gain success and monopoly in their respective fields. We are a global market research company, that specializes in using big data and advanced analytics to show the bigger picture of the market trends. We help our clients to think differently and build better tomorrow for all of us. We are a technology-driven research company, we analyse extremely large sets of data to discover deeper insights and provide conclusive consulting. We not only provide intelligence solutions, but we help our clients in how they can achieve their goals.
Contact us:
Introspective Market Research
3001 S King Drive,
Chicago, Illinois
60616 USA
Ph no: +1-773-382-1047
Email: [email protected]
#Yeast Extract#Yeast Extract Market#Yeast Extract Market Size#Yeast Extract Market Share#Yeast Extract Market Growth#Yeast Extract Market Trend#Yeast Extract Market segment#Yeast Extract Market Opportunity#Yeast Extract Market Analysis 2022#US Yeast Extract Market#Yeast Extract Market Forecast#Yeast Extract Industry#Yeast Extract Industry Size#china Yeast Extract Market#UK Yeast Extract Market
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CPL's daily case study on tumblr.... Report discussing the market opportunities and strategic options for a client seeking to enter the yeast extracts business.
#yeast extract#market analysis#strategy#management consultants#cplconsult#consultants#food ingredients
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Sodium Reduction Ingredients Market - Forecast (2023 - 2028)
#sodium reduction ingredients market#sodium reduction ingredients market size#sodium reduction ingredients market share#sodium reduction ingredients market forecast#sodium reduction ingredients market report#amino acids#yeast extracts#potassium chloride
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Yeast Extracts For Animal Feed Market Segment Analysis By Application, Region And Forecast Till 2030: Grand View Research Inc.
San Francisco, 11 Sep 2023: The Report Yeast Extracts For Animal Feed Market Size, Share & Trends Analysis Report By Application (Poultry, Swine, Cattle, Aquaculture), By Region (APAC, North America), And Segment Forecasts, 2022 – 2030 The global yeast extracts for animal feed market&nd View Research, Inc. The growth is majorly driven by the rising demand for animal feed ingredient that…
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#Yeast Extracts For Animal Feed Industry#Yeast Extracts For Animal Feed Market#Yeast Extracts For Animal Feed Market 2023#Yeast Extracts For Animal Feed Market 2030#Yeast Extracts For Animal Feed Market Revenue#Yeast Extracts For Animal Feed Market Share#Yeast Extracts For Animal Feed Market Size
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#Pakistan Yeast Extract Market Size#Pakistan Yeast Extract Market Scope#Pakistan Yeast Extract Market Trend#Pakistan Yeast Extract Market Growth
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Yeast extracts are fermented foods that contain concentration of yeast cells. Yeast extracts result from the natural breakdown of yeast cells when heated. They are used as flavor enhancers in foods and are often used to create savory flavors and umami taste sensations
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Baker’s Yeast Extracts Market size is estimated to reach $1.3 Bn by 2025 and is poised to grow at a CAGR of 5.1% during the forecast period 2020-2025. Baker’s Yeast extract is made from the cell contents of yeast without cell walls. Yeast is a microscopic, single-celled versatile organism that belongs to the fungi kingdom.
#Baker’s Yeast Extracts Market#Baker’s Yeast Extracts Market share#Baker’s Yeast Extracts Market size
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Fungal Protein Market: Projected Growth and Trends from 2023 to 2029
In an era where sustainable food sources and alternative proteins are becoming increasingly crucial, fungal protein is emerging as a key player in the global market. Meticulous Research®, a renowned market research firm, has released a comprehensive report titled “Fungal Protein Market by Type (Fusarium Venenatum Extract, Mushrooms, Yeast Extract), Application (Food & Beverage, Animal Nutrition, Pharmaceuticals, and Other Applications), and Geography - Global Forecast to 2029.” This report sheds light on the growth trajectory, market dynamics, and emerging opportunities within the fungal protein sector.
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Market Overview
The global fungal protein market is projected to experience substantial growth, with an estimated market value reaching $397.5 million by 2029. This growth translates to a compound annual growth rate (CAGR) of 7.6% from 2023 to 2029. In terms of volume, the market is expected to reach 23,185 tons during the same period, achieving a CAGR of 6.2%. This growth is driven by several factors, including the increasing demand for allergen-free foods, the rising consumption of processed foods, and the growing preference for meat substitutes.
Drivers of Growth
1. Rising Demand for Allergen-Free Foods
As consumers become more health-conscious and aware of dietary restrictions, the demand for allergen-free products has surged. Fungal protein, derived from sources like mushrooms and yeast, presents a compelling solution for those seeking alternatives to traditional protein sources that may trigger allergies.
2. Growing Consumption of Processed Foods
The global rise in processed food consumption is a significant driver for the fungal protein market. With the increasing trend toward convenient and ready-to-eat meals, food manufacturers are incorporating fungal protein to enhance nutritional content and improve flavor profiles. This trend is particularly evident in the bakery and beverage sectors.
3. Demand for Meat Substitutes
With a notable shift toward plant-based diets, the demand for meat substitutes has never been higher. Fungal protein offers a nutritious and sustainable alternative, providing essential amino acids while reducing the environmental impact associated with conventional meat production. The rise in veganism and vegetarianism is a pivotal factor in this market's expansion.
Market Segmentation
The global fungal protein market is segmented by type, application, and geography. Understanding these segments is vital for stakeholders seeking to navigate this dynamic market effectively.
By Type
Fusarium Venenatum Extract
Mushrooms
Yeast Extract
Yeast Extract Segment: Leading the Growth
Among these segments, the yeast extract segment is anticipated to register the highest CAGR during the forecast period. The growing adoption of yeast extract in the processed foods industry, especially in emerging economies across Asia-Pacific and the Middle East & Africa, presents significant growth opportunities. The versatility of yeast extract allows it to be used in a wide array of value-added products for both human and animal nutrition.
By Application
Food & Beverage
Beverages
Bakery
Other Food Applications
Animal Nutrition
Poultry Feed
Pig Feed
Aquafeed
Other Animal Nutrition Applications
Pharmaceuticals
Other Applications
Food & Beverage Segment: Dominating Market Share
The food & beverage sector is expected to account for the largest share of the global fungal protein market. This segment's dominance can be attributed to the expanding global food industry and the increasing adoption of fungal protein for its cholesterol-lowering benefits and nutritional composition. The demand for meat-substitute products and the growing consumer inclination towards healthy food options are significant contributors to this trend.
By Geography
North America
Europe
Asia-Pacific
Latin America
Middle East & Africa
North America: The Leading Market
In 2023, North America is expected to capture the largest share of the global fungal protein market. Several factors contribute to this dominance, including an increasing preference for high-quality ingredients, the abundant availability of raw materials, and a robust vegan culture. The ongoing protests against animal cruelty and the rising number of health-conscious consumers seeking alternative protein sources further bolster this trend.
Key Challenges
Despite the positive growth outlook, the global fungal protein market faces challenges that could hinder its progress. One of the primary challenges is the undefined regulatory guidelines surrounding fungal protein production and use. As the market expands, establishing clear and comprehensive regulatory frameworks will be essential for ensuring consumer safety and fostering industry growth.
Additionally, the complexity of fungal protein production poses challenges for manufacturers. The cultivation process can be intricate, requiring specialized knowledge and techniques. Addressing these production complexities will be crucial for stakeholders looking to capitalize on the opportunities within this market.
Trends Shaping the Fungal Protein Market
1. Innovations in Processing Techniques
Advancements in processing techniques are paving the way for more efficient and cost-effective methods of producing fungal protein. Innovative extraction and processing technologies are enhancing the nutritional profiles and sensory attributes of fungal protein products, making them more appealing to consumers and manufacturers alike.
2. Sustainable Practices
As sustainability becomes a focal point for consumers, brands are increasingly seeking eco-friendly and sustainable sources of protein. Fungal protein aligns with this trend, offering a lower environmental footprint compared to traditional animal protein sources. Brands that highlight sustainability in their messaging are likely to resonate with eco-conscious consumers.
3. Increasing Investment in Research and Development
To tap into the full potential of fungal protein, companies are investing in research and development. This focus on innovation is leading to the discovery of new applications for fungal protein across various industries, including food, pharmaceuticals, and animal nutrition.
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Competitive Landscape
The global fungal protein market is characterized by a competitive landscape, with several key players operating in this space. Major companies include:
Lesaffre (France)
Koninklijke DSM N.V. (Netherlands)
Kerry Group plc (Ireland)
Halcyon Proteins Pty. Ltd. (Australia)
MYCORENA AB (Sweden)
Oriental Yeast Co., Ltd. (Japan)
Van Wankum Ingredients BV (Netherlands)
Lallemand Inc. (Canada)
AngelYeast Co., Ltd. (China)
Associated British Foods plc (U.K.)
ENOUGH (U.K.)
MycoTechnology, Inc. (U.S.)
Monterey Mushrooms, LLC (U.S.)
The Better Meat Co. (U.S.)
These players are actively involved in product development, strategic partnerships, and market expansion to strengthen their positions in the fungal protein market.
Future Outlook
The future of the fungal protein market appears promising, driven by an evolving consumer landscape that increasingly values health, sustainability, and natural ingredients. As more consumers turn to plant-based diets and seek allergen-free options, the demand for fungal protein is expected to rise significantly.
Market participants must remain agile and responsive to these changing dynamics. By focusing on innovation, sustainability, and consumer education, stakeholders can navigate challenges and seize opportunities in this burgeoning market.
Conclusion
In conclusion, the fungal protein market is poised for substantial growth in the coming years. With a projected market value of $397.5 million by 2029 and a strong CAGR, this sector presents exciting prospects for investment and innovation. Stakeholders who prioritize sustainable practices, invest in research and development, and address regulatory challenges will be well-positioned to thrive in this evolving landscape.
As the world moves towards healthier and more sustainable food sources, fungal protein stands out as a viable and promising option. With its numerous applications in food, beverages, animal nutrition, and pharmaceuticals, the market is set to flourish, offering opportunities for growth and collaboration in the years ahead.
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#Fungal Protein Market#Fusarium Venenatum Extract#Yeast Extract#Yeast Protein#Mycoprotein#mycelium-based protein#Single-cell protein (SCP)
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Explore $397.5 million fungal protein market: Get exclusive insights on key market trends, segments, geographical analysis, & competitive analysis!
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Yeast Extract Market Outlook for Forecast Period (2023 to 2030)
The Yeast Extract Market was valued at USD 1.35 Billion in 2021 and is expected to reach USD 2.03 Billion by the year 2028, at a CAGR of 6.0%.
Yeast refers to the microorganism that belongs to the fungus family. The first yeast-derived hundreds of millions of years ago. It is consisting of proteins 49%, carbohydrates 40%, minerals 7%, and lipids 4%. Furthermore, yeast extract is a natural ingredient and which is extracted from fresh yeast and made without adding any synthetic or chemical ingredients while production. In addition, being a natural ingredient yeast extract is widely used in different applications such as food and beverages, animal feed, and the pharmaceuticals industry. Moreover, according to the research survey by Biospringer (Lesaffre), 52% of respondents of a survey over Europe, North America, and Asia-Pacific said they would spend over 10% more on a food or beverage product that contains ingredients they recognize and trust. Apart from this, 56% of consumers have opted for a "natural" attribute on food and beverage products.
Get Full PDF Sample Copy of Report: (Including Full TOC, List of Tables & Figures, Chart) @
https://introspectivemarketresearch.com/request/15814
Leading players involved in the Yeast Extract Market include:
Angel East, DSM, AB Mauri, Lesaffre Group, Synergy Flavors, Ohly, Alltech, Biorigin, Oriental Yeast, Kerry Group, Halcyon Proteins, Lallemand Inc., Leiber GmbH., Thai Foods International Co. Ltd., Specialty Biotech, Sensient Technology Pvt Ltd., Titan Biotech Ltd Co., Kohjin Life Science, Kothari Fermentation and Biochem Ltd.
The latest research on the Yeast Extract market provides a comprehensive overview of the market for the years 2023 to 2030. It gives a comprehensive picture of the global Yeast Extract industry, considering all significant industry trends, market dynamics, competitive landscape, and market analysis tools such as Porter's five forces analysis, Industry Value chain analysis, and PESTEL analysis of the Yeast Extract market. Moreover, the report includes significant chapters such as Patent Analysis, Regulatory Framework, Technology Roadmap, BCG Matrix, Heat Map Analysis, Price Trend Analysis, and Investment Analysis which help to understand the market direction and movement in the current and upcoming years. The report is designed to help readers find information and make decisions that will help them grow their businesses. The study is written with a specific goal in mind: to give business insights and consultancy to help customers make smart business decisions and achieve long-term success in their particular market areas.
If You Have Any Query Yeast Extract Market Report, Visit:
https://introspectivemarketresearch.com/inquiry/15814
Segmentation of Yeast Extract Market:
By Type
Hydrolyzed Yeast
Autolyzed Yeast
By Source
Baker's Yeast
Brewer's Yeast
Others
By Application
Food & Beverages
Animal Feed
Pharmaceuticals
Others
Market Segment by Regions: -
North America (US, Canada, Mexico)
Eastern Europe (Bulgaria, The Czech Republic, Hungary, Poland, Romania, Rest of Eastern Europe)
Western Europe (Germany, UK, France, Netherlands, Italy, Russia, Spain, Rest of Western Europe)
Asia Pacific (China, India, Japan, South Korea, Malaysia, Thailand, Vietnam, The Philippines, Australia, New Zealand, Rest of APAC)
Middle East & Africa (Turkey, Bahrain, Kuwait, Saudi Arabia, Qatar, UAE, Israel, South Africa)
South America (Brazil, Argentina, Rest of SA)
Reasons for Acquiring this Report:
1. Strategic Decision-Making for Government Leaders and Politicians:
Gain insights into the global Yeast Extract Market Growth 2023-2030 market revenues at global, regional, and national levels until 2030. Assess and strategize market share based on comprehensive analysis, enabling informed decision-making. Identify potential markets for exploration and expansion.
2. Informed Decision-Making for Professionals and Product Developers:
Access a detailed breakdown of the Yeast Extract Market Growth 2023-2030 market worldwide, including product variations, use cases, technologies, and final consumers. Allocate resources effectively by anticipating demand patterns for emerging products. Stay ahead in product development by understanding market dynamics and consumer preferences.
3. Strategic Planning for Sales Managers and Market Stakeholders:
Utilize market breakdowns to target specific segments, optimizing sales strategies. Address challenges and capitalize on expansion opportunities highlighted in the report. Mitigate threats effectively with a comprehensive understanding of market risks.
4. Comprehensive Understanding for Executives:
Analyze primary drivers, challenges, restrictions, and opportunities in the global Laboratory Clothes market. Develop effective strategies by gaining insights into market dynamics. Allocate resources based on a thorough understanding of market conditions.
5. Competitive Intelligence:
Obtain a detailed analysis of competitors and their key tactics in the Yeast Extract Market Growth 2023-2030. Plan market positioning based on a comprehensive understanding of the competitive landscape. Stay ahead by learning from competitors’ strengths and weaknesses.
6. Accurate Business Forecasting:
Evaluate the accuracy of global Yeast Extract Market Growth 2023-2030 business forecasts across regions, major countries, and top enterprises. Make data-driven decisions with confidence, minimizing risks associated with inaccurate forecasts. Stay ahead of industry trends by aligning business strategies with reliable forecasts.
Acquire This Reports: -
https://introspectivemarketresearch.com/checkout/?user=1&_sid=15814
About us:
Introspective Market Research (introspectivemarketresearch.com) is a visionary research consulting firm dedicated to assisting our clients to grow and have a successful impact on the market. Our team at IMR is ready to assist our clients to flourish their business by offering strategies to gain success and monopoly in their respective fields. We are a global market research company, that specializes in using big data and advanced analytics to show the bigger picture of the market trends. We help our clients to think differently and build better tomorrow for all of us. We are a technology-driven research company, we analyse extremely large sets of data to discover deeper insights and provide conclusive consulting. We not only provide intelligence solutions, but we help our clients in how they can achieve their goals.
Contact us:
Introspective Market Research
3001 S King Drive,
Chicago, Illinois
60616 USA
Ph no: +1-773-382-1047
Email: [email protected]
#Yeast Extract#Yeast Extract Market#Yeast Extract Market Size#Yeast Extract Market Share#Yeast Extract Market Growth#Yeast Extract Market Trend#Yeast Extract Market segment#Yeast Extract Market Opportunity#Yeast Extract Market Analysis 2022#US Yeast Extract Market#Yeast Extract Market Forecast#Yeast Extract Industry#Yeast Extract Industry Size#china Yeast Extract Market#UK Yeast Extract Market
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im gonna be real with you i do NOT know what vegemite is what is that
On a literal level, it's yeast extract.
Remember how I said Aussies love beer? In order to make beer you need yeast. It's a whole bloody process, but the gist is that when you're done brewing the beer, you get a bunch of leftover yeast. This is normally completely useless, but in 1902 a German bloke named Justus von Liebig came up with the bright idea of "Wait, instead of wasting the yeast, why don't we just eat it?"
"That's a stupid idea because it tastes terrible and no one would eat it," everyone said, but von Liebig wouldn't be deterred! So he slapped some spices in there for flavouring and bam, edible yet still disgusting yeast extract.
The poms liked this idea and as poms are wont to do, they stole it. Branded it Marmite, and shipped it out to Commonwealth countries around the world.
That worked out all fine and dandy until WWI hit and the poms suddenly found themselves in desperate need to conserve this wonderful (ech) source of Vitamin B. They saved it for the troops only. Most of the breweries were shut down in the war and converted into munitions productions and depots, so for a time Marmite was merely a ghost of the past for civilians.
Until the Aussies came along.
"Oi!" some bloke said to some other bloke, "It's been a year since the war ended. Where's our fuckin' Marmite?" But alas, his longing went unanswered.
So he said fuck all that noise and decided "Well, fuck the poms, we'll make the shit ourselves!"
So they did. Fred Walker, (a M*lburnian, ech) decided to hire a bloke called Cyril Callister to figure out how the fuck the poms made Marmite, and instead make something even better.
And, as Aussies love our beer, he turned to Calton & United Brewery, who happens to be the brewery WHAT MAKES VICTORIA BITTER. (It's a conspiracy, do you understand?) They also make Foster's, but we don't discuss fucking FOSTER'S on this blog.
So he took yeast extract, mixed it with TOO MUCH FUCKING SALT, added some celery and onion extract, and bam: breakfast tar! Then he gave his daughter--WHO WAS NAMED SHEILAH--the job of naming the new, better Marmite. And she went "Well, there's veggies in there, innit?" And he just nodded. "Call it vegemite."
AND SO VEGEMITE WAS BORN.
It hit the market in 1923, immediately failed, and in 1928 went under a rebrand of "Parwill" ("Because if Marmite [ma might] then Parwill [pa will]) and this didn't last long--it was changed back to Vegemite in 1935.
In 1925 Fred Walker helped found Kraft, an American company (Kraft cheese, anyone?) So Walker used Kraft's newfound success to promote Vegemite. This... actually worked, surprisingly. In 1939 the British Medical Association officially backed Vegemite as a great source of Vitamin B, and when WWII hit, it was included in civilian rations across the country. By the late 1940s, Vegemite was found in 9/10 Australian homes.
And it stuck. Its billionth jar was sold in 2008, and in 1984 it was the first-ever product to be electronically scanned in an Australian checkout.
We're all happy little Vegemites!
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