#Women'sDayAd

[campaignsoftheworld]

FCB Inferno debuts stirring rallying cry for Sport England’s This Girl Can

Creative agency FCB Inferno and Sport England have launched a rallying cry that encapsulates many of the challenges and judgments that women still face – and flies in the face of them with a message of strength, confidence, and empowerment. The rallying cry can be seen in this week’s Stylist Magazine, alongside some of the stories of the women starring in the campaign. It was first released on This Girl Can’s social channels to commemorate International Women’s Day, and was supported and reshared by the likes of the UN Women’s UK account and Olympian Lizzie Simmonds. The work is part of a push in 2020 to confront the ways society must change to ensure all women feel like they too can be active, and follows on from a triumphant return to TV and out of home in January. This Girl Can hit its five-year mark in January 2020. The world has shifted dramatically in the last half a decade, as has the way that women are marketed to. But many of the original emotional, practical, and societal barriers the campaign sought to help women overcome in 2015 persist. Simultaneously, there are many women – including the women of the campaign – who can bust past their barriers to exercise time and time again and, through the simple act of getting moving, encourage others to do the same. For the first time, This Girl Can has created something that reflects the women of our campaign without showing them visually. Instead, we have created a rallying cry that draws from and is inspired by the women in our campaign and in our community.

Sharon Jiggins, EVP, FCB Inferno said: “This Girl Can has become known for showing women as they indeed are through our authentic and honest imagery and mantras. In 2020, we wanted to articulate women’s shared experiences in a new way, using our community as the inspiration for a rallying cry for all. “This piece of prose touches upon unspoken truths and shared experiences that many women have in common, and embrace every ability, experience, and way of moving. We aim to be joyously inclusive while galvanizing the women of England to move through the world as they please, and unapologetically.” Credits Sharon Jiggins – Executive Vice President Emily Whiteaway – Senior Account Director Becky Glover – Account Manager Laura Pirkis – Strategy Director Tom Lindo – Senior Strategist Nikki Chapman – Director of Production Hanna Davis – Creative Producer Russ Mallows – Creative Producer Owen Lee – Chief Creative Officer Al Young – Creative Partner Sarah Lefkowith – Senior Copywriter Nicole Chen – Senior Art Director Jude Moore – Senior Editor Richard Bagley – Head of Artwork Sarni Strachan – Joint Design Lead Max Fox – Designer Animation Studio – Schultz Schultz Grafik About Sport England Sport England is a public body and invests up to £300 million National Lottery and government money each year in projects and programmes that help people get active and play sport. It wants everyone in England, regardless of age, background, or level of ability, to feel able to engage in sport and physical activity. That’s why a lot of its work is specifically focused on helping people who do no, or very little, physical activity and groups who are typically less active - like women, disabled people and people on lower incomes. About This Girl Can Since 2015, Sport England has been working to address the significant gender gap found in sports and exercise, to build women’s confidence around being active, and help them meet the Chief Medical Officers’ guidance. The campaign was based on the insight that 75% of women say they want to do more sporting activities or exercise, but one of the unifying barriers found to be holding them back is a fear of judgement. This Girl Can’s objective is to encourage women to engage in physical activity regardless of shape, size, age or ability. Tags: International Women’s Day, Women's Day Ad, Sport England, This Girl Can, FCB Inferno, Rallying cry Read the full article

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SBI Life Insurance's #HimmatWaaliSeeti | The life of Dutee Chand on & off the running track

SBI Life Insurance - When life lays down a rocky path, you sprint through it with bravado and all might. And with your family’s support, you only get closer to the finish line. Witness the exhilarating journey that, 100m Women's National Champion, Dutee Chand decided to take on with 'Apno ki' #HimmatWaaliSeeti by her side. Tags: SBI Life Insurance, Himmat Waali Seeti, Dutee Chand, Athlete, Women Empowerment, International Women's Day, Women's Day Ads Read the full article

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Bajaj Allianz General Insurance - This time don't leave yourself out, in unlimited care | Care Begins Khud Se

Care’ comes naturally to women. They are nurturing & loving in nature and take good care of their loved ones. But when it comes to the protection of their own health they seldom pay heed to it, for instance investing in health insurance for themselves. Based on this Insight we Bajaj Allianz General Insurance and WATConsult created a Thumbstopper series for International Women's Day called Care Begins Khud Se which highlights the caring behaviour of women and pushing them to begin that care with themselves, driving them to take the first step towards investing for their health. Tags: Women's day campaign 2020, International Women's Day, Women's Day Ads, WATConsult, Women's Day, Care Begins Khud Se, Bajaj Allianz General Insurance, Health Read the full article

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A Women’s Day Tribute by Gillette to all the women raising the next generation of South African men

Gillette salutes all women this Women’s Day, and thank them for grooming the next generation of South African men. When a company touches the lives of over 5 billion people around the world, the potential to do good is profound. The people we serve expect more from brands and companies — to do more for society as well as their businesses. According to EBiquity 2018 survey, 9 out of 10 millennials & GenZ-ers expect brands to take a stand on social & environmental issues. They expect brands to be a ‘force for good’. This is a significant shift to what was expected from brands a decade ago. 6 months ago, Gillette, a brand that has become synonymous with men and masculinity over generations, took a powerful stand to advance a more modern, positive vision about what it means for men to be the best that they can be and to set a positive example for the next generation. Our “The Best Men Can Be” a film created a worldwide debate. The effort is much more than one video – it is a brand commitment to spark and contribute to positive change through our voice as an advertiser and our actions as a brand and a company.   We are embarking on this journey in South Africa – powerfully expressing our brand purpose to groom the next generation of men. 9 August is Women’s Day in South Africa, and this year, Gillette is paying tribute to the women who are grooming a new generation of South African men. Gillette celebrates the father-son relationship through its advertising, globally. After all, it is the father who helps the boy learn how to shave. However, two out of three South African children are raised without their father. When fathers are not involved, boys can’t turn to dad for advice. It is often the women who step up and become a father-figure. Gillette is saluting these unsung heroes. Our Gillette Women’s Day Tribute shares the true story of Gogo Nozizwe, who raised her grandson Akhona by herself. Through her story & her sacrifice, we honour millions more like her who are grooming a new generation of men in this country. #GogoNozizwe – A Women’s Day Tribute | Gillette We all have a role to play in shaping a new generation of South African men – and WE ARE TAKING ACTION. We are proud to announce Gillette’s partnership with The Character Company- a non-profit organisation whose mentorship programmes guide young boys into becoming the best men they can be. Visit website to learn more: Gillette.co.za #GogoNozizwe #GilletteWomensDay #TheBestMenCanBe #WomensDay Tags: Women’s Day, Gillette, Women's Day Campaigns, Women's Day Ads, Women's Day 2019 Read the full article

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Catalyst's #BiasCorrect wants to put an end to bias against women

Catalyst Inc. is a global non-profit organization that works with some of the world's elite and most influential CEOs and foremost companies to aid the transformation of workplaces to places that work for women. Their mission is to “accelerate progress for women through workplace inclusion.” And what better way to carry their noble mission ahead than by launching a Catalyst #BiasCorrect plug-in on International Women’s Day that corrects unconscious bias in workplaces. Catalyst partnered with Burns Group agency to design a Slack plug-in that assists in weeding out unconscious bias words that take up everyday conversations intentionally or unintentionally. More often than not, the tendency to use words like pushy, bitchy, and aggressive while describing a woman has become a habit. What’s more alarming is that the users of such words don’t even know that they have this habit and how it is detrimental to the equality and gender-neutral ethics in workplaces. #BiasCorrect plug-in points out to the user when he types such negative bias words and recommends him or her more professional, positive, and gender-neutral words like ‘passionate’ instead of emotional and ‘assertive’ instead of aggressive.

We believe that this app will certainly do the needful to allay inequality in workplaces by helping people to choose sensible words. After all, words are strongly influential. You will see powerful faces supporting this campaign like Hillary Clinton, Mita Mallick of Unilever who is the Head of Diversity there, and Tawana Murphy Bennett who is Facebook’s Global Lead. Credits Client - Catalyst Campaign: Catalyst #BiasCorrect Website: https://www.catalyst.org/biascorrect/ Iris Henries SVP, Global Brand and Strategic Communications Serena Fong VP, Strategic Agency - Burns Group Joanne McKinney CEO Sam Arcade Executive Creative Director Nicole Lucey Executive Creative Director Whitley Edwards Associate Creative Director Meghan Dailey Senior Art Director Pauline Nidea Designer Natalie Glaser Group Account Director Alanda Fellows Director of Integrated Production Maria Hummel Integrated Producer Tori MacMahon Associate Producer Jerry Mulcahy Production Designer Ward Whipple Proofreading Michelle Morrie Editor/Motion Designer Website - Wyng, Inc Emily Duke Agency Account Director Kaleigh Sullivan Solutions Architect Kelly Devine Lead Front-End Developer René Samson Director of Engineering Photography - Versatile Studios Celeste Sloman Photographer Emily Leonardo Agent/Executive Producer Amy Frances Fraher Producer Bianca Harlacher Associate Producer Lee Wall 1st Assistant April Blum 2nd Assistant Katie Hawthorne Digi Tech Yumi Kaizuka Groomer Naoko Iwata Assistant Groomer Monica Nguyen Assistant Groomer Kit Pilosof Stylist Plug-in Development - Eskalera Vivek Vaidya Co-Founder Eskalera Debra Kadner Co-Founder and Head of Product Tags: Catalyst, Bias Correct, #BiasCorrect, Hillary Clinton, Sheryl Sandberg, Sallie Krawcheck, social campaign, OOH Campaign, digital campaign, unbiased words, International Women’s Day, IWD 2019, Women's day campaign, gender equality, gender equality in the workplace, Burns Group, United States, Women's Day Ads, Catalyst #BiasCorrect Read the full article

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ElaN Languages: The Unbias Button - Rallying cry to the world to end gender-bias

ElaN languages The Unbias Button campaign urges all to end the use of words that promote gender-bias. ElaN translation offers an online translation tool that tracks and translates gender-biased words like an actor, actress, policeman, fireman, seaman, and cameraman to gender-balanced words like an artist, police officer, fire officer, sea officer, and camera person. The problem is this. Unfortunately, most languages are infused with words that create a sense of inequality. In other languages too like French, certain words as nouns only have a male connotation. This looks small but affects the way we picturize big time. Like what comes to our mind when we read policeman, a man of course. ElaN languages also challenge and encourages Google to Translate and iTranslate to follow suit.

It seems that ElaN languages want to turn this gender-biased world into a gender-neutral world by ending the unconscious and subconscious influence of such biased words on a person’s mindset, attitude, and behaviour. We feel that this is very factual because words do influence us and if there’s a technology that helps us to choose words that direct our intellect and our emotional state in the right direction then it will bring a positive and much-needed change the world needs. Equality will prevail Breaking Gender Biased Language - The Unbias Button | #BalanceforBetter Credits: Campaign: The Unbias Button Client: ElaN Languages CEO: Robrecht Belien Business Development Director: Communications Officer: Stijn Phlix Agency: J. Walter Thompson Amsterdam Creative Partner: Bas Korsten Creative Director: Friso Ludenhoff Creative Director: Maarten Vrouwes Director / Sr. Art Director: Tunchan Kalkan Creatives: Marius Gottlieb, Jasper Korpershoek Director / DOP: Robert Harrison Digital Strategy Director: Wybe Sallows Concept producer: Charlotte Lilly PR Director: Jessica Hartley Production: Editing, Motion Graphics & Sound Design: Tim Arnold Voice-over: Hannah Whitely Tags: Public interest, JWT, Amsterdam, ElaN Languages, ElaN languages The Unbias Button, J. Walter Thompson, Translation organisation in Belgium, unbiased translations, gender-neutral, International Women’s Day 2019, Happy Women's Day, Women's Day Ads, Women's Day campaigns, International Women's Day campaign, Motion Graphics, best online translation tools, Digital Marketing Campaign, google translate, iTranslate, Technology Read the full article

[campaignsoftheworld]

Tata Motors ‘Her Key’ campaign to drive more women to drive on International women's day

Inspired by women who get behind the wheel every day, Tata Motors, strived to get more women to do the same. That is why, this women's day, Tata Motors introduced their latest campaign, ‘Her Key’ crafted by FCB Ulka. When one buys a car, they get two keys. The second key is usually considered the spare one. Harping on this insight, we simply repositioned this spare key as Her Key. Her Key is a symbol designed to empower more women to drive and bring equality and freedom to the roads. Sometimes all it takes is a little encouragement and we hope Her Key goes a long way in inspiring women to take on the road with confidence. It is important that women recognize the fact that driving isn’t a privilege, but a right and comes with its own freedom.

Speaking on this initiative, Mr Sibendra Barman – Head, Sales, Marketing & Customer support PVBU, Tata Motors, said “We at Tata Motors are striving to kick-start a movement which encourages more women to take up the driver’s seat. This Women’s Day, Tata Motors has rechristened the second key of its vehicles as ‘Her Key’ because we believe it is liberating for a woman to drive. We are confident that this initiative will instil a lot of self-belief and help overcome the inhibitions of Indian women when it comes to driving and encourage them to get behind the wheel more often.” Kulvinder Ahluwalia - President – Mumbai, FCB Ulka, said, “The simplest of ideas can sometimes have the most profound impact. Who would have thought that a spare key that is routinely handed out and almost immediately forgotten by the owner can become a powerful symbol of empowerment. The number of women who are taking to driving is growing steadily and Tata Motors recognised this fact and wanted to encourage more women to get behind the wheel. Hence was born the idea of Her Key. A potent reminder to women to begin and enjoy the experience of driving.”

Tata Motors - Her Key | Happy Women's Day Inspired by the women who get behind the wheel everyday, introducing the "HER KEY" initiative from Tata Motors. With this, we aim to encourage and empower more women to take the Driver's seat. Watch the video to know more. Happy Women's day. Credits: Creative Agency: FCB Ulka CCO: Swati Bhattacharya Creative Team: Keegan Pinto, Donovan D’souza, Mohnish Chawla, Paresh Jadhav, Shambhabhi Raha, Wiless Dmello, Dhrupal Mehta, Sandeep Urane, Akshay Naik Account Management: Kulvinder Ahluwalia, Ramiya Nambiar, Aditya Atre, Rohit Nair, Aditya Raut, Nikita Natarajan, Swara Terdalkar, Sohail Shaikh Planning: Saad Khan, Aashita Jain, Bensen Rosy Film’s Department: Alpa Jobalia, Deepak Rathod, Stanley Christian Director (of the TVC): Shantanu Roy Executive Producer: Aqeel Ahmed Production House: Imaginary Friend Pictures Tags: Tata Motors, International Women’s Day campaigns, FCB Ulka, Women's Day ads, Women's Day 2019, Happy Women's Day, Tata Motors Her Key, Digital Campaign Read the full article

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Prega News - Your Second Home, It's time you return the favour this Women's Day!

Mankind Pharma - Your Second Home Women's Day 2019 campaign an initiative by Prega News. Your househelp made your pregnancy as simple as possible. She made your home a better place. During her pregnancy, it's time to make her feel at home too. This Women's Day, give your Help, the help she deserves! Every day is a new experience when you are pregnant! Help your maid experience the joy of pregnancy by telling her what changes her body goes through week after week. It's time you return the favour! #YourSecondHome #HappyWomensDay Credits Advertising Agency: ADK Fortune Team, India Managing Partner: Subroto Pradhan NCD: Akashneel Dasgupta Creative Director: Ravi Shankar Mishra Account Management: Shruti Negi, Itee Gupta Production: RBF Productions Team Director: Tathagata Singha Producer: Rajesh Bhanushali Tags: Film, India, Pharmaceutical, Mankind Pharma, ADK Fortune, Pregnancy, Prega News Ads, Your Second Home, Women's Day 2019, Women's Day Ads, Women's Day campaigns, Prega news Women's Day, Digital Film, TV commercial Read the full article

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A Deck of Cards Where the #QueenRules Supreme! Check out this International Women’s Day campaign against gender bias

On International Women’s Day, FCB Inferno, the agency behind Sport England’s ‘This Girl Can’, is launching Queen Rules – a new way to play cards, where Queen outranks King. This campaign is designed to get the conversation about gender equality on the table. With support from Unibet, the campaign will launch with simultaneous live events and tournaments of Queen Rules poker on March 8th in London, Stockholm, Malta and more to be announced. A social experiment film, created in partnership with production company Archer’s Mark, will be released on the same day.

Competitors will be playing with limited edition cards that celebrate powerful women of all different shapes and sizes, drawn by sixteen unbelievably talented female illustrators from womenwhodraw.com, a website that champions female illustrators – especially those of colour, LBTQ+ and other minority groups. All proceeds from the live events and merchandise, including T-shirts, art prints and playing cards, will be donated to HeForShe, a solidarity campaign for the advancement of women initiated by UN Women. We truly believe that play can be a powerful tool for change, and hope that with enough support for the campaign, we can help fight for a fairer world, one hand at a time. The Queen Rules project started when a five-year-old girl questioned why King ranks higher than Queen in a deck of cards. This simple, yet powerful, idea is one way of sparking conversation around the unconscious gender bias that surrounds us – because sometimes the bias we don’t see, is as damaging as the bias we do. Change the game play queen rules Global Campaign Features New Games Where Queens Rule Supreme.

The agency is challenging people everywhere to change how they think and play with the new rules. For examples of how to play, and which games work with Queen Rules, visit queenrulesproject.com or join the conversation with #QueenRules. FCB Inferno’s CEO Frazer Gibney says: “It’s one small change, but one that we hope will have a big impact. If we can spark both debate and real behaviour change around unconscious and ingrained forms of gender inequality, then the campaign will have been a success.” FCB Inferno’s CCO Owen Lee added: “This crushingly simple insight came from a five-year-old girl asking a simple question that we all struggle to answer. We are all guilty of unconscious bias and as a communications business we have a chance to do something about that. Queen Rules is a way of playing any number of card games that will change the way people think. So, the next time a little girl asks ‘Are Kings better than Queens?’, the answer will unequivocally be ‘No, it depends how you want to play the game.” Nataly Sopacuaperu, Head of Events at Unibet says: “Unibet are proud to be involved in the Queen Rules project. It is a fantastic idea that highlights where in society we have gender bias. As a brand, our ambition is to make all of our Players feel understood, and challenging these kinds of stereotypes is one way to do this.” Glenda Stone, Partnerships Director for International Women’s Day explains: "Challenging the status quo is an important part of the journey toward gender parity. This is what makes the Queen Rules project an exciting, innovative and powerful campaign for awareness raising. Questioning a familiar circumstance to provide an alternative is clever. Unibet and FCB Inferno are clearly innovating with impact when it comes to forging and making a #PressforProgress." Unibet Unibet (part of the Kindred Group) is a premium all-product brand with a passion for online gambling, offering all types of Sports betting as well as Casino and Games, Poker and Bingo in 20 different languages across more than 100 countries. At Unibet, their ambition is to be the experts in understanding what players really need to make informed bets that enhance their passion for the game. That is why they proudly say they’re ‘By players, for players’. About International Women’s Day Marked annually on March 8, International Women's Day (IWD) is a global day celebrating the social, economic, cultural and political achievements of women. The day is also a call-to-action for accelerating gender parity. IWD has occurred for well over a century, with the first​ ​March 8​ ​IWD gathering supported by over a million people in 1911. IWD belongs to all groups collectively everywhere. IWD is not country, group or organization specific. ​ The IWD 2018 campaign theme is #PressforProgress and calls for greater gender parity. For news, resources and a general global round up of activity, head to www.internationalwomensday.com Women Who Draw Women Who Draw is a resource for people to discover talented women, women of color, queer women and non-binary professional artists. You can find them at: http://www.womenwhodraw.com HeForShe HeForShe is a solidarity campaign for the advancement of women initiated by UN Women. Its goal is to achieve equality by encouraging men and boys as agents of change to take action against negative inequalities faced by women and girls. Archer Mark Archer’s Mark is an award-winning modern studio, renowned for creating timely, bold and innovative work across commercials, feature films and interactive experiences. They have produced campaigns for some of the world’s biggest brands and agencies. The company's most recent feature film, Notes on Blindness, earned three BAFTA nominations. Credits: Agency: FCB Inferno Chief Creative Officer: Owen Lee Senior Art Director: Ben Edwards Senior Copywriter: Guy Hobbs Senior Art Director: Jack Walker Senior Copywriter: Ali Dickinson Senior Project Manager: Bridie Scriven Senior Designer: Sarni Strachan Senior Account Manager: Sabrina May Director of European Communications and PR: CC Clark Women Who Draw illustrators Karla Hernandez – Mexico // Sally Reynolds – USA // Paolo Saliby – Brazil // Zixuan Zhou – China // Christine Suggs – USA // Maya Sariahmed – USA // Jenna Stemple – USA // Louise Rosenkrands – Denmark // Nicole Rifkin – Canada // Paola Villanueva – Spain // Linny Malin – Canada // Nikki McClure – USA // Pearl Law – UK // Heather Hardison – USA // Anna Wanda Gogusey – France // Cecile Gariepy – Canada This Womens Day Ad is related to: FCB Inferno, illustrator, Unibet, #QueenRules, HeForShe, Gender Equality, Queen Rules, Women's Day Campaign, Women's Day Ad, Digital Campaign, Print Campaign, Creative Ads, Gender Bias, Women Who Draw, Archer Mark, International Women’s Day, Gender Stereotypes, This Girl Can, Social Experiment Read the full article