#OOHcampaign

[uniqueooh]

Mùa hè năm 2018, chiến dịch truyền thông của thương hiệu bia Amstel Radler đã tạo tiếng vang lớn trên toàn quốc với một bảng quảng cáo ngoài trời đặc biệt tại trung tâm thành phố Madrid (thủ đô của Tây Ban Nha),

Billboard quảng cáo khổng lồ có kích thước lên tới 238 mét vuông và được tạo thành từ 14.000 quả chanh.

Amstel Radler đưa ra thách thức cho người đi đường bằng cách truy cập trang web www.esdemotivado.com và đoán chính xác số lượng chanh được sử dụng để tạo nên bảng quảng cáo, nếu đoán đúng, người chơi sẽ nhận được phần quà vô cùng hấp dẫn.

[atownmaine]

I was on my 1 to 2 last Monday on my 11.56 mi walk, #trek through #whitehallpa , #centercityallentown , #westendallentown #promoting my new service Contactless Marketing. Do you see the attention that you business can get getting at night time or during the day by Advertising with us? #qrcode , @yelp #scanmyqrcodes , #scanmyqrcodes , @facebook , @instagram , #realpromoter ,  #ogpromoter #atownpromotionsadvertisingmedia , #innovativemarketing ,  #nichemarketing  , #brandstrategy, #oohcampaign ,   #contentmarketing ,  #advertisement,   #marketing , #backpackbillboardbrotha , #engagementagent , #experiential #brandactivations #directmarket #outofhomeadvertising,    #directmarketing , #hiimpactadvertising , #resultsmatter , #oohmedia , #walkingadvertisement , #eventmarketing , #backlitefilmduratran (at West End Theatre District, Allentown) https://www.instagram.com/p/CA3QNYQl49o/?igshid=1ehyhoj8jpk3o

[campaignsoftheworld]

Tarjeta Cencosud - The Unexpected Message by Wunderman Thompson

Tarjeta Cencosud - The Unexpected Message campaign created by Wunderman Thompson. In December, at least 50% of the sales of the year are made. That is the reason why stores and streets are filled with offers and promotions that ruin Christmas magic. Tarjeta Cencosud, one of the most important credit cards from Latin America, has implemented this year an action that is as magical as Christmas. It vanished offers and prices from its communication installing OOH, that showed Santa with toys and also could send signals to the virtual assistants of parents’ phones. By doing so, they managed to make adults learn about the Christmas promotions of the products that children wanted, without them even noticing. They added a technology to billboards that send out an ultrasound message inaudible by humans, however noticeable to smartphones assistants, allowing to communicate offers without being heard by children. “Devices of ultrasound audio transmission were composed of a high frequency oscillator of 40Khz, an audio player, a frequency amplifier and an array of ultrasound transducers with its own power source”, the developers explained. "That a credit card gives up sales to take care of Christmas magic for children, is an example for everyone. Based on the dolphin attack, we made an unprecedented technological development that allows us to avoid put prices on communication. This is an action that shows that technology is not cold if used nobly”, said Patan Tarazaga and Dany Minaker, CCOs of Wunderman Latam. Credits Agency: Wunderman Thompson, Buenos Aires Advertiser: Tarjeta Cencosud Executive Creative Director: Sebastián Tarazaga / Dany Minaker Creative Director: Damián Lavandera / Gastón Durán / Matías Paglieri / Darío Ventura Social Media Team: Lucas Frigerio / Julián Amarillo Agency Producer: Maite Orlievsky Technology Director: Francisco Tripodi / Santiago Villa Customer Service Director: Fabiana Antonelli Account Direction: Mercedes Cores / María José Cruces Account Supervisor: Fernando Pomares Production Company: Rebolución Directors: Juliet / Lucía Valdemoros Executive Producer: Santiago Aicardi / Tomás Perez Silva Producer: Martín Busel Director of Photography: Daniel Carrizo Editor: Federico García Rico Music Band: Violeta Music Advertiser Supervisor: Melina Suarez Pino / Analía Riganti Tags: Wunderman Thompson, Cencosud, The Unexpected Message, Outdoor, OOH Campaign, Christmas Campaigns, Christmas Ads, billboard, Technology, Innovation Read the full article

[designallaisa]

Live projects and competitions

For the LPC course we had to choose between a lot of briefs and it was not easy! There were some really good briefs, but I thought a lot about which project to work on for two months - which project can best represent my skills. So I realized that I definitely wanted to create a concept for a campaign. Based on this fact, I chose the Audible Brief. First because I'm part of the target group and second because the company has a lot of money to plan an elaborate campaign. During my research I found out that Audible has had some really good campaigns over the last few years - and some funny ones too!  

IT'S AUDIBLE!!!!! And now? In the last weeks I have developed some ideas for the campaign, but my first ideas are the ones I liked best. It's about VOICES. When you hear an audiobook, the voice is the most important thing. If you don't like the voice, you don't like the audiobook. So my idea is to start an out-of-home campaign where everything revolves around voices. In public places, the voices or audio books themselves are played back. This should surprise people and make them curious. First they are made to listen by the suddenly appearing voice, so that they can be convinced at the end of the audition to act and in the best case they will download the 30-day free trial version. I don't want to work with images, so people can only concentrate on the voices and use their own imagination.

Let’s see how the idea works out!

[sekerenews]

Cadbury’s New OOH Campaign Runs a Chocolate Election

Cadbury recently launched a new digital OOH campaign that runs like an election. For the campaign, the chocolate brand partnered with Posterscope to develop the digital OOH campaign. The OOH campaign allows the UK consumers to vote on the chocolate brand’s next Dairy Milk flavour.

About Cadbury and Posterscope OOH Campaign

The OOH campaign runs like an election where consumers can select one of three limited-edition Dairy Milk bars. The three limited-edition Dairy Milk bars have been in the stores for some time and they were created by ‘inventors.’  The OOH digital boards used for the campaign will share live polling data. It is presented in the style of a political advertising campaign between three candidates. Voters get to decide which one will remain on sale. Posterscope worked with Carat and placed the campaign across 50 large digital format screens and more than 500 digital 6-sheets. It is also supported with static large and 6-sheet formats and would run till the end of July.

Cadbury and Carat Speaks on the Campaign

Lyndsey Homer, junior brand manager of Cadbury Dairy Milk spoke about the campaign. She talked about how the brand wanted a campaign that they could be confident would get the public behind their three Inventors. They wanted a campaign that will encourage consumers to take part in selecting which flavour they will introduce to the Cadbury Milk Bar range. By using the live polling data, they are trying to create a sense of excitement and urgency among the public to get out and vote for their favourite. Juliet Pigache, comms planning manager at Carat also spoke about the campaign. She talked about how it was no brainer to use digital out of home for this stage of the Cadbury Inventor campaign. She explained that it gives the brand a nationwide reach. It also gives them the ability to use location data to home in and serve tailored creative executions in their inventors’ hometowns and counties. This will help to drive local support in the final voting. Source: The Drum Read the full article

[globaladvertisers]

Global Advertisers creates #OOH Buzz for Stanley’s Boutique!

[gainbuzz]

Your outdoor advertising campaign is just a few clicks away. Gainbuzz.com makes it real easy to advertise and increase sales. #billboardadvertising #billboardads #billboardadvertisement #OOH #oohcampaigns #advertisingagency #advertisingmadeeasy #increasesales #increasesalesrevenue #outdooradvertising #covidimpact — view on Instagram https://ift.tt/3icUhUv

[arihant2829]

#OOHCampaign #SwaachBharat #i3 (at Mumbai, India)

[campaignsoftheworld]

Catalyst's #BiasCorrect wants to put an end to bias against women

Catalyst Inc. is a global non-profit organization that works with some of the world's elite and most influential CEOs and foremost companies to aid the transformation of workplaces to places that work for women. Their mission is to “accelerate progress for women through workplace inclusion.” And what better way to carry their noble mission ahead than by launching a Catalyst #BiasCorrect plug-in on International Women’s Day that corrects unconscious bias in workplaces. Catalyst partnered with Burns Group agency to design a Slack plug-in that assists in weeding out unconscious bias words that take up everyday conversations intentionally or unintentionally. More often than not, the tendency to use words like pushy, bitchy, and aggressive while describing a woman has become a habit. What’s more alarming is that the users of such words don’t even know that they have this habit and how it is detrimental to the equality and gender-neutral ethics in workplaces. #BiasCorrect plug-in points out to the user when he types such negative bias words and recommends him or her more professional, positive, and gender-neutral words like ‘passionate’ instead of emotional and ‘assertive’ instead of aggressive.

We believe that this app will certainly do the needful to allay inequality in workplaces by helping people to choose sensible words. After all, words are strongly influential. You will see powerful faces supporting this campaign like Hillary Clinton, Mita Mallick of Unilever who is the Head of Diversity there, and Tawana Murphy Bennett who is Facebook’s Global Lead. Credits Client - Catalyst Campaign: Catalyst #BiasCorrect Website: https://www.catalyst.org/biascorrect/ Iris Henries SVP, Global Brand and Strategic Communications Serena Fong VP, Strategic Agency - Burns Group Joanne McKinney CEO Sam Arcade Executive Creative Director Nicole Lucey Executive Creative Director Whitley Edwards Associate Creative Director Meghan Dailey Senior Art Director Pauline Nidea Designer Natalie Glaser Group Account Director Alanda Fellows Director of Integrated Production Maria Hummel Integrated Producer Tori MacMahon Associate Producer Jerry Mulcahy Production Designer Ward Whipple Proofreading Michelle Morrie Editor/Motion Designer Website - Wyng, Inc Emily Duke Agency Account Director Kaleigh Sullivan Solutions Architect Kelly Devine Lead Front-End Developer René Samson Director of Engineering Photography - Versatile Studios Celeste Sloman Photographer Emily Leonardo Agent/Executive Producer Amy Frances Fraher Producer Bianca Harlacher Associate Producer Lee Wall 1st Assistant April Blum 2nd Assistant Katie Hawthorne Digi Tech Yumi Kaizuka Groomer Naoko Iwata Assistant Groomer Monica Nguyen Assistant Groomer Kit Pilosof Stylist Plug-in Development - Eskalera Vivek Vaidya Co-Founder Eskalera Debra Kadner Co-Founder and Head of Product Tags: Catalyst, Bias Correct, #BiasCorrect, Hillary Clinton, Sheryl Sandberg, Sallie Krawcheck, social campaign, OOH Campaign, digital campaign, unbiased words, International Women’s Day, IWD 2019, Women's day campaign, gender equality, gender equality in the workplace, Burns Group, United States, Women's Day Ads, Catalyst #BiasCorrect Read the full article

[globaladvertisers]

Global Advertisers promotes real estate’s most awaiting exhibition MCHI-CREDAI on premium Hoarding

Mumbai: MCHI-CREDAI is the most prominent and the only recognized body of Real Estate Developers in Mumbai. It brings together buyers and members dealing in Real Estate Development on one common platform to address various issues facing the Industry. To create the publicity for Neral and Karjat residential projects, the organisers have put large hoardings around Mumbai. India’s premier outdoor giant, Global Advertisers have put it’s A category hoarding to spread the message in Mumbai.

Commenting on campaign, Sanjeev Gupta, MD, Global Advertisers, said, “ It’s a great opportunity to connect with wide stakeholders of real estate industry. We have put up a display for this event on our best hoarding to tap the right mix of visitors for this event. Its a great platform for all of us to come together.”

[globaladvertisers]

KBC Clinics flags off OOH campaign by Global Advertisers

Mumbai: KBC Clinics, a specialized clinic for cosmetic non-surgical procedures has launched a branding campaign to promote its state of the art beauty services in Mumbai. To make people aware about their services and expertise, they have entered in the OOH world and rolled out their first outdoor campaign

with India’s premier outdoor agency Global Advertisers.

Global Advertisers rolled out the campaign by selecting right locations catering to the right audience. The wide hoarding network of Global Advertisers helped the brand to effectively communicate the message to larger number of audience.

“We have dedicated our best hoarding for KBC Clinics. Global Advertisers has the largest number of premium hoarding at strategic positions to enhance the reach of our client. We are sure to get the best results from our campaign.” said, Sanjeev Gupta, MD, Global Advertises.

[globaladvertisers]

104.8 flags off OOH campaign by Global Advertisers for “ISHQ” by Arijit Singh

Mumbai: 104.8 has showcased Arijit Singh’s songs collection “ISHQ” on large billboards by India’s most trusted OOH agency-Global Advertisers. The branding campaign aims at promoting channel’s ISHQ collection of Bollywood singer Arijit Singh to people. To make people aware about the programme, the network has initiated unique OOH campaign on colourful canvas of large hoardings and public utilities. Global Advertisers rolled out the campaign by selecting right locations catering to the right audience. The wide hoarding network of Global Advertisers helped the brand to effectively communicate the message to larger number of audience.  “We have dedicated our best hoarding for 104.8. Global Advertisers has the largest number of premium hoardings at strategic positions to enhance the reach of our client. We are sure to get the best results from our campaign.” said, Sanjeev Gupta, MD, Global Advertises.

[atownmaine]

REACH YOUR MARKET ADVERTISE WITH US ! #realpromoter , #ogpromoter #atownpromotionsadvertisingmedia , #algorithm, #nichemarketing , #streetteam, #directmarket, #contentmarketing , #brandstrategy, #advertisement, #brandcommunication #backpackbillboardbrotha , #backpackbillboards #contactlessmarketing #📢provenresultsforover20years #experiential , #flyers, #brandactivation , #promotionalservices , #guerillamarketing, #oohmedia, #brandexperience, #outofhomeadvertising, #walkingbillboards, #hiimpactadvertising , #resultsmatter #walkingadvertisement #lehighvalleybussinesses , #oohcampaign #eventmarketing, (at A-Town Promotions Advertising Media) https://www.instagram.com/p/CBL3HyHFV6N/?igshid=u9zxuhrx06ea