#Posterscop

[davidsanchez0103]

The 10 Most Innovative OOH Advertising Companies Worldwide

Out-of-home (OOH) advertising is more than billboards on the roadside—it’s a dynamic blend of creativity, data, and technology. In 2025, leading companies are redefining how brands connect with audiences in public spaces. Below are ten of the most innovative firms pushing boundaries globally. Each one offers unique strengths, whether through programmatic buying, interactive installations, or streamlined campaign management on a single OOH ad platform.

1. Adcities

Adcities has built a reputation for seamless integration of street-level inventory and a powerful dashboard. Operating in over 60 cities, they combine classic formats—bus shelters, backlit panels, digital totems—with a SaaS tool that lets advertisers plan, launch, and measure multiple campaigns from one place. Their commitment to sustainability and urban partnerships makes them a standout OOH ad platform.

2. JCDecaux

A leader in over 80 countries, JCDecaux invests heavily in digital screens and smart‐city frameworks. Their metro and airport displays offer high-frequency impressions, while their data tools help advertisers optimize content in real time. When brands need a reliable OOH ad platform with global reach and local insight, JCDecaux often tops the list.

3. Clear Channel Outdoor

Clear Channel’s strength lies in marrying scale with flexibility. Their Flex system enables creative updates based on daypart, weather, or events—without needing to swap out panels. In cities across Europe and North America, Clear Channel’s bus-stop screens and urban billboards drive engagement. They’ve proven to be a forward-thinking OOH ad platform that adapts quickly to changing audience behavior.

4. Hivestack

Programmatic DOOH specialist Hivestack offers data-driven targeting at scale. Brands can leverage audience movement and contextual signals to bid on screens in major markets worldwide. Hivestack’s transparent reporting and automated buying processes make it simple for advertisers to execute complex campaigns, positioning Hivestack as a premier OOH ad platform for performance-focused marketers.

5. Broadsign

Broadsign’s cloud-based CMS is the engine behind countless digital screens. By allowing media owners and agencies to manage content, scheduling, and reporting from one interface, Broadsign streamlines operations. Hundreds of independent screen networks rely on their technology. For any brand seeking an efficient OOH ad platform, Broadsign’s software-first approach offers scalability and control.

6. VIOOH

VIOOH is the world’s first programmatic marketplace for OOH media. Buyers and sellers converge in a unified auction environment, making transactions transparent. Whether an advertiser needs billboard space in Tokyo, London, or New York, VIOOH’s marketplace provides quick access to inventory. Their model epitomizes a flexible OOH ad platform built for modern programmatic demands.

7. Posterscope

As a global media agency, Posterscope specializes in strategic planning and measurement. Their data analytics teams craft outdoor campaigns rooted in audience insights. From pop-up projects in São Paulo to transit network takeovers in Madrid, Posterscope’s mix of creativity and rigor makes them invaluable for brands seeking maximum impact.

8. OUTFRONT Media

OUTFRONT leads with large-format digital billboards and interactive installations. Known for responsive screens that react to social media trends, they have tested responsive art projects in cities like Barcelona. By blending physical presence with real-time digital triggers, OUTFRONT delivers memorable experiences—exactly what a cutting-edge OOH ad platform should do.

9. Talon Outdoor

Headquartered in London, Talon uses advanced location data to optimize OOH budgets. Their proprietary analytics platform assesses foot-traffic patterns and recommends precise media buys. In retail corridors and airport terminals, Talon’s strategic placements drive engagement. Advertisers appreciate the clarity of their ROI reporting and campaign insights.

10. AdQuick

AdQuick simplifies the booking process for outdoor media. Their map-based interface lists tens of thousands of locations—urban billboards, transit shelters, and more—so advertisers can reserve space in minutes. By removing traditional procurement hurdles, AdQuick empowers smaller teams to run OOH campaigns without long-term contracts. They represent a fresh, user-friendly OOH ad platform.

Final Thoughts

Innovation in OOH revolves around marrying creativity with data precision. The companies above exemplify how an OOH ad platform can offer advanced targeting, seamless campaign management, and memorable experiences. As attention shifts back to physical spaces, these firms are shaping the future of outdoor advertising and helping brands stand out in a crowded environment.

[quangcaongoaitroiorg]

Dan Bayford của Posterscope (Agency trực thuộc Dentsu) cho rằng quảng cáo ngoài trời vẫn bị đánh giá thấp trong các phương tiện truyền thông xây dựng thương hiệu.

[sekerenews]

Cadbury’s New OOH Campaign Runs a Chocolate Election

Cadbury recently launched a new digital OOH campaign that runs like an election. For the campaign, the chocolate brand partnered with Posterscope to develop the digital OOH campaign. The OOH campaign allows the UK consumers to vote on the chocolate brand’s next Dairy Milk flavour.

About Cadbury and Posterscope OOH Campaign

The OOH campaign runs like an election where consumers can select one of three limited-edition Dairy Milk bars. The three limited-edition Dairy Milk bars have been in the stores for some time and they were created by ‘inventors.’  The OOH digital boards used for the campaign will share live polling data. It is presented in the style of a political advertising campaign between three candidates. Voters get to decide which one will remain on sale. Posterscope worked with Carat and placed the campaign across 50 large digital format screens and more than 500 digital 6-sheets. It is also supported with static large and 6-sheet formats and would run till the end of July.

Cadbury and Carat Speaks on the Campaign

Lyndsey Homer, junior brand manager of Cadbury Dairy Milk spoke about the campaign. She talked about how the brand wanted a campaign that they could be confident would get the public behind their three Inventors. They wanted a campaign that will encourage consumers to take part in selecting which flavour they will introduce to the Cadbury Milk Bar range. By using the live polling data, they are trying to create a sense of excitement and urgency among the public to get out and vote for their favourite. Juliet Pigache, comms planning manager at Carat also spoke about the campaign. She talked about how it was no brainer to use digital out of home for this stage of the Cadbury Inventor campaign. She explained that it gives the brand a nationwide reach. It also gives them the ability to use location data to home in and serve tailored creative executions in their inventors’ hometowns and counties. This will help to drive local support in the final voting. Source: The Drum Read the full article

[uniqueooh]

Nestlé sử dụng giấy tái chế trong các chiến dịch quảng cáo ngoài trời tại Anh

Nestlé đã trở thành thương hiệu đầu tiên tại Vương quốc Anh sử dụng 100% giấy tái chế cho các chiến dịch quảng cáo ngoài trời trên đường phố.

Đây là một phần nằm trong cam kết chung giữa Nestlé và tập đoàn quảng cáo ngoài trời Posterscope để cải thiện tính bền vững của ngành quảng cáo ngoài trời (Out-of-home).

[amitbchoudhury]

DAN’s Hyperspace launches Information Signage Program – ET BrandEquity Haresh Nayak and Sandeep Sawant As the countrywide lockdown eases, organisations across sectors are deeply focusing on the health and safety agenda to sail through the…

[odncva]

место жительства боли

история, долго лежавшая в списке на ожидание, но рассказанная спонтанно в прямом эфире, после поездки в этом чудном вагоне:

было дело, работала в рекламном агентстве. всегда хотела попасть в сферу рекламы, и вот оно свершилось. попала.

но так как у нас нет в городе холдингов типа Media Instinct, OMD, Posterscope и других, как в Москве, устроилась в самое крупное в своём городе: собственники конструкций OOH, прямые договора с перевозчиками для рекламы на транспорте, свои мониторы, стенды в лифтах и в целом полный спектр (ну кроме радио и тв).

попала не в обычные менеджеры, которые как комивояжеры ходят и пытаются продать какому-то магазинчику чая и сухофруктов на районе место 10х15 на стенде в лифте, чтоб те сообщили, что грецкие орехи у них по акции. а в отдел по работе с РА: с теми самыми OMD и прочими, а через них размещаются по всей стране такие большие ребята как М.Видео, IKEA (тогда ещё), Spar.. и Лента. и по факту, ты работаешь только с запросами по заданным характеристикам: под конкретные кампании и общие под тендеры за места.

но наш топ-менеджер Ксюша съездила в Москву и продала «Ленте» напрямую. через их РА мне должны были прийти только макеты и деньги. были свои тонкости — РА не знало, что это не хотелка маркетологов «Ленты», а что за всем этим стоит наша компания: а это те же размеры скидок, да так чтоб всё сошлось незаметно, все были в плюсе и тд и тп. продали им автобусы. точнее полную обклейку нескольких маршруток частного перевозчика.

размещение на транспорте, такое как оклейка, идет строго по графику. монтажники каждую ночь не будут ездить на стоянки (да их и не пустят просто так). поэтому монтаж всего и всех производится строго 1-5 и 15-20 чисел каждого месяца. к этому времени макеты должны быть готовы, а плёнки распечатаны.

приключения началисьс того, чтоу нас не оказалось размеров автобуса: где там окна, в каком месте дверь, да даже сколько он в длину миллиметров, блять! ладно, это в срочном порядке сделали.. (ахуела я тогда знатно, но и потом знатно заебала этим вопросом коммерческого директора и отдел исполнения заказов) пока Москва прислала макеты, пока их адаптировали и согласовали (через РА, конечно же) плёнки, разумеется задержались с печатью.. на месяц.

а так как это был уже июнь — то это полная жопа со «свободными бортами»: нам надо «целые» пазики в количестве 12 штук на определенных маршрутах. а мало того, что они меняются так-то по умолчанию: то есть сегодня он №40, а завтра едет как №97, чтоб его, почти всё с апреля уже забронировано — где стекло заднее занято, где борта боковые в августе кто-то выкупил..

ладно, этот вопрос тоже решили, автобусы нам нашли. плёнку поклеили. и мне прислалитехнический фотоотчет: монтажники на рассвете на стоянке сфотографировали на свои «кнопочные телефоны» как выполнена работа: всё ровно, пузырей нет, вот вам правый бок, вот левый, вот жопка с госномером, вот пе��ед с номером маршрута. усё.

кто ж знал, что наш чудо-топ-менеджер Ксюшане знала, что фотоотчет технический, и продала презентационный: фотографии о том как синий с цветочком на боку автобус подъезжает днём к остановке полной народу. блять!

формирую первый технический (просто чтоб был уже хоть какой-то) на отправку в РА, ещё раз пересматриваю фотки на поиск косяков. и на одной из последних тишина и клацанье клавиатур в кабинете прерывается моим тихим:«блять!»

руководитель отдела однажды сказала на такое помню:«девочки, что-то случилось серьезное, Настя выругалась матом.»

автобус, новый ПАЗ 3204 Vector,стоящий вплотную к стене, так что там боком может протиснуться только худой мужчина, идеально оклеен пленкой. на фото в перспективе она аж блестит — новенькая же и против света снятая. но я замечаю… что в тени (фотки-то на рассвете делали), там где должны быть колёса. их. просто. нет.

звоню по внутреннему менеджеру Ксюше. и говорю: «смотри отчет, внимательно, и не клади трубку.»

— да всё круто, ты чего? — Ксюша, смотри вни-ма-тель-но, на девяносто седьмой вектор последнее фото. — афигенное фото! что?? — вни-ма-тель-но. — ??!?!? — Ксюша, он без колёс. *две секунды тишины* — БЛЯЯЯТЬ!

и дикий хохот. минут через десять она отошла от истерики и прибежала к нам на этаж решать вопрос.

для понимания — все борта должны быть на ходу, каждый простой больше четырех дней это увеличение срока «катания» с коэффициентом х2 или переклейка за наш счёт на другой борт. а без колёс это значит что утром он не выехал.. и вопрос ездит ли вообще. потому что на следующий месяц один ПАЗ 3205 так же красиво стоял под березой и судя по фотке спереди — без мотора.

а отчет-то презентационный, а плёнки опопаздали.. вот в ноябре и ловили эти грязные до крыши пазики (мыть было бесполезно, а мойка у перевозчика тоже по расписанию!) по всему городу ради фото:

выхожу курить (а офис недалеко от конечной остановки), смотрю едет… чистый!! бегом наверх к исполнительному директору:«Миша, там лента чистая! бери машину поехали фоткать пока он на конечке!».

потом ещё помню за одним Миша гнался по городу километра два, чтоб на обгоне заснять чистого.

эпилог.

плёнки сняли в конце ноября.. а уже под новый год, когда я стояла на остановке, подъехал «Лента» в формате старенького ржавого ПАЗ 3205 но с идеальными цветочками на бортах. сказать что я охуела ничего не сказать: по договору обязательный демонтаж в срок.

на следующий день подняли вопрос: какого хера? перевозчик ответил: ну у вас такая пленкая хорошая, плотная, можно я с ней ещё поезжу, а то если снимете — пазик развалится.

[mostlysignssomeportents]

#5yrsago Wouldn't it be great if a billboard could actually read your mind?

Said no one, ever. Except, apparently not: the "data scientists" of Posterscope are excited that EE -- a joint venture of T-Mobile and Orange -- will spy on all their users' mobile data to "give profound insights...that were never possible before"

It's Big Data snakeoil at its creepy, tone deaf finest. After all, if you can't trust a phone company (or better yet, two phone companies!), who can you trust?

https://boingboing.net/2014/10/24/wouldnt-it-be-great-if-a-bil.html

[helloyoucreatives]

#RIGHTTOCOLOR initiative for colorblind photographers which enables them to experience the diversity of the color spectrum.

Team Credits: Head Of Digital Creative & Chief Creative Technologist: Gurbaksh Singh Motion Graphics: Hemant Kumar & Sunil Solanki Research & Technology : Gaurav Arora Vice President: Deepak Kumar Sr. Business Director: Anika Manchanda Art: Nitin Kumar Trainee: Naveen Richard Telare & Deepshikha Singh Group MD Posterscope: Haresh Nayak Production: Neeraj Suji Director: Arindham AVP: Relix Ambrose

[everythingstarstuff]

Ocean Wave Billboard Ad Installation framed by a 1,580kg ‘wave of waste' to visualise the amount of plastic going into the ocean via> Art People Gallery 

  Created in collaboration with Wieden + Kennedy, Vizeum and Posterscope

[mgooru]

Новые нейминги в Okkam: Posterscope теперь MasterAd, а Amnet — Deft https://t.co/Fcps2xhaVW

Новые нейминги в Okkam: Posterscope теперь MasterAd, а Amnet — Deft https://t.co/Fcps2xhaVW

— Мобил Гуру (@mgoo_ru) Apr 18, 2023

from Twitter https://twitter.com/mgoo_ru

[lebookduredac]

Posterscope - AutoPromo agence

[automotivebatterysensormarket]

Europe Digital Out of Home (OOH) Advertising Market – Industry Trends and Forecast to 2028.

Europe Digital out of Home (OOH) Advertising Market grows at a CAGR of 12.0% in the forecast period 2021-2028.

Market Analysis & Insights: Europe Digital Out of Home (OOH) Advertising Market

Digital out of home (OOH) advertising market is expected to gain market growth in the forecast period of 2021 to 2028. Data Bridge Market Research analyses that the market is growing with a CAGR of 12.0% in the forecast period of 2021 to 2028 and is expected to reach USD 5,420.86 million by 2028. Growing focus on business intelligence is acting as major factor for the growth of the market.

Industries are continuously trying to find out ways to increase their visibility, drive consumer traffic, to promote product and services with growing technology. Advertising industry face cut-throat market competition, so keeping up with industry trends is essential. The requirement to these reasons is being fulfilled through the use of digital out of home (OOH) advertising as they are used for advertisements with a digital touch. Digital out of home (OOH) advertising help advertisers to make better decisions around marketing, promotions and advertisements. Digital out of home (OOH) advertising helps advertisers to engage and involve customers better through interactive advertisements.

Browse Full Report: https://www.databridgemarketresearch.com/reports/europe-digital-out-of-home-ooh-advertising-market

Europe Digital Out of Home (OOH) Advertising Market Share Analysis

Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, company strengths and weaknesses, product launch, product trials pipelines, product approvals, patents, product width and breadth, application dominance, technology lifeline curve. The above data points provided are only related to the companies’ focus related to Europe digital out of home (OOH) advertising market.

Europe Digital Out of Home (OOH) Advertising Market Scope and Market Size

On the basis of location, the digital out of home (OOH) advertising market is segmented into indoor and outdoor. In 2021, outdoor category held larger share in the digital out of home (OOH) advertising market. This is mainly due to factors such as increased flexibility offered by digital screens, improved effectiveness, and interactive nature of advertisements, attract user’s attention for a longer duration of time, changes in consumer demands, and among others.

On the basis of product, the digital out of home (OOH) advertising market is segmented into digital billboard, digital signage, digital screens and others. In 2021, digital billboard category held larger share as they are more target specific, ongoing technological innovations, providing greater range of interactivity, ability to run multiple digital outdoor advertisements on a single screen, and surging focus toward programmatic advertising.

For sample report link click here:  https://www.databridgemarketresearch.com/request-a-sample/?dbmr=europe-digital-out-of-home-ooh-advertising-market

Europe Digital Out of Home (OOH) Advertising Market Country Level Analysis

The countries covered in the compression therapy market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa(MEA), Brazil, Argentina and Rest of South America as part of South America.

Get some related reports @

North America Digital Out of Home (OOH) Advertising Market – Industry Trends and Forecast to 2028

Key Players Europe Digital Out of Home (OOH) Advertising Market

JCDecaux SA

Posterscope

Daktronics, Inc.,

Ströer SE & Co. KGaA

Global Outdoor Media Limited

TOC of the report

Chapter One: Introduction

Chapter Two: Market Segmentation

Chapter Three: Market Overview

Chapter Four: Executive Summary

Chapter Five: Premium Insights

Get TOC details from here:  https://www.databridgemarketresearch.com/toc/?dbmr=europe-digital-out-of-home-ooh-advertising-market

About Us:

Data Bridge Market Research set forth itself as an unconventional and neoteric Market research and consulting firm with unparalleled level of resilience and integrated approaches. We are determined to unearth the best market opportunities and foster efficient information for your business to thrive in the market.

Contact us:

Data Bridge Market Research

Tel: +1-888-387-2818

Email:  Sopan.gedam@databridgemarketresearch.com

[nipashe411]

Posterscope reboots to dentsu location services

Posterscope reboots to dentsu location services

NAIROBI, Kenya, Jun 30 As part of Dentsu International’s Accelerated Transformation Programme (ATP), dentsu International and dentsu South Africa have taken the decision to integrate the Posterscope brand into Amplifi and their media brands (Carat, Vizeum and iProspect). However, in Nigeria, Kenya, and Ghana, Posterscope will be rebooting to dentsu location services (DLS) as the Out-Of-Home (OOH)…

[hulnews]

WFH Diaries Leaders of Tomorrow: Ep 22 ft Nidhi Chhibber

WFH Diaries Leaders of Tomorrow: Ep 22 ft Nidhi Chhibber

[ad_1]

Posterscope’s Nidhi Chhibber tells us how she has discovered a whole new meaning of ‘Work From Home’ under lockdown.

“Am I audible? Can you see my screen?”, says Nidhi Chhibber, Associate Business Director, Posterscope as she starts narrating her WFH diaries with the two sentences we have all overused in the past few months. Before lockdown, every time a friend mentioned that he/she…

[largemouthbassnation]

Transit media is integral to OOH plans Specialist agency heads Rachana Lokhande, Co-CEO, Kinetic India; Fabian Cowan, President, Posterscope India; Jayesh Yagnik, COO, MOMS Outdoor Media Solutions; Vinkoo Chakraborty, Business Head, Rapport India; Dipankar Sanyal, CEO, Platinum Media weigh in on ‘How transit media can be a key part of OOH plans’ source

[adstasher]

#RIGHTTOCOLOR by Posterscope India Brings Color To Color Blind Photographers https://ift.tt/38gZUMo