#FCBUlka

[campaignsoftheworld]

Carmesi: The Period Girl - An innovative depiction of underprivileged girls on periods, frame by frame

Carmesi – India’s first premium biodegradable sanitary napkin launched its awareness campaign, The Period Girl this week. The campaign conceptualised by FCB Ulka is an innovative depiction of underprivileged girls on periods, frame by frame. The beautiful storytelling behind the frames conveys the message that for women, life shouldn’t stop when periods start! Instagram Stories are massive. Everyone who’s anyone loves them. Top brands use Stories regularly. It is said that on an average an Instagrammer spends 25 to 30 minutes tapping on Stories. What better reason for a brand that was built on Instagram to do its first CSR campaign – using Stories as a medium. Carmesi works closely with a group of NGOs together they have a social initiative called Unified In Red. They organise workshops on Menstrual Health for underprivileged girls. They donate pads to girls in need, educate them about their bodies, teach them good hygiene practices and encourage open conversations around menstruation. Every pack of Carmesi bought goes into funding these activities.

View this post on Instagram Imagine a girl of 12, who runs faster than the wind. Her two little pigtails swaying with determination as she zips past the finish line. Imagine her excitement as she rushes back home, shining brighter than the gold medal resting in her palm. Sadly, this might be her last win. Once she starts menstruating, she might not come home with any gold. Because in India, 58% of school girls don’t participate in any sports during their periods. Lack of access to hygienic period products, and little to no knowledge about menstruation are the key factors that contribute to this staggering statistic. But, LIFE SHOULDN’T STOP WHEN PERIODS START. You can help #KeepHerGoing. Follow the link in our bio to know how. A post shared by Carmesi (@mycarmesi) on Feb 2, 2020 at 6:14am PST View this post on Instagram Gauri loves festivals. She loves making Rangoli every morning, dressing up, putting mehndi on her palms, and most of all, helping her grandma make delicious sweets. It’s the one time of the year when the whole family comes together, and the air smells of incense sticks and pure joy. This Diwali though, Gauri won’t be a part of the festivities. She won’t be allowed to help in the kitchen, and she won’t be included in the evening aarti. The smell of incense will not make her feel pure, because in the eyes of God, she’d be ‘impure’. 75% of girls in India are not allowed to pray during their periods. Numerous taboos and superstitions, and little to no knowledge about menstruation are key factors that contribute to this staggering statistic. But, LIFE SHOULDN’T STOP WHEN PERIODS START. You can help #KeepHerGoing. Follow the link in our bio to know how. A post shared by Carmesi (@mycarmesi) on Feb 4, 2020 at 8:42am PST View this post on Instagram This is the story of 5 inseparable friends - Anu, Minu, Tinu, Sonu, and Ninu. They love walking together to school every day. They idolise Jaya Miss (their English teacher), share their lunches, pass secret notes in the classroom, are the first to participate in dance competitions, and love playing kho-kho in their break time. Sadly, only 1 of them will continue going to school next year. In many parts of India, 1 out of 5 girls drop out of school when their periods start. Lack of access to hygienic period products, and little to no knowledge about menstruation are key factors that contribute to this staggering statistic. But, LIFE SHOULDN’T STOP WHEN PERIODS START. You can help #KeepHerGoing. Follow the link in our bio to know how. A post shared by Carmesi (@mycarmesi) on Feb 5, 2020 at 7:55am PST View this post on Instagram Did you know that in India, 74% of girls don’t go out during their periods? They aren’t permitted to play with their friends, or do any outdoor activities, because it would make the others ‘impure’. Lack of access to hygienic period products, and little to no knowledge about menstruation are key factors that contribute to this staggering statistic. But, LIFE SHOULDN’T STOP WHEN PERIODS START. You can help #KeepHerGoing. Follow the link in our bio to know how. A post shared by Carmesi (@mycarmesi) on Feb 3, 2020 at 6:11am PST Speaking on occasion, Tanvi Johri, Carmesi’s founder, says, “This campaign is very close to our hearts because it’s a beautiful depiction of a rather painful reality. To see the Period Girl in all her childhood innocence, being crippled by something as basic as Periods touches a chord in people. It forms an instant connect with the viewer. And it doesn’t just end there; it allows the viewer to help keep her going by directing them to our social initiative – Unified In Red, by educating them about the efforts we have undertaken to make period positivity a reality.” FCB Ulka Delhi has crafted the creatives for the campaign and Surjo Dutt, National Creative Director, FCB Ulka quips, “It’s a great way to start an Instagram only CSR awareness campaign. First for FCB Ulka and rare for Indian brands.” Anusheela Saha, Group Creative Director, FCB Ulka, spearheading the campaign says, “We felt the Instagram Stories tapping action could be put to good use. So we created Story frames like stop-motion animation frames. Tapping on could make the Period Girl keep moving on so that she doesn’t stop when her periods start. Its engaging and yet cause centric” Tags: Carmesi The Period Girl, Biodegradable Sanitary Napkin, NGO, Instagram Stories, CSR campaign, Digital Campaign, Advertising, social initiative, Unified In Red, Menstrual Health, CSR Awareness Campaign Read the full article

[killaby]

Sang this one for the @indianoilcorp some time ago! Composed by the amazing human that is @keegloid. This went on to be one of the biggest campaigns by #IOCL and I was fortunate enough to be a part of it! I went on to sing this in 8-9 languages if I remember correctly. Thank you @alpajobalia for giving me the opportunity to be the voice of such an iconic campaign and thank you Keegan for selecting my voice for your beautiful composition! ❤️ . . . #singer #recordingartiste #sessions #studio #ad #advertisement #tvc #jingle #vocalist #voice #voiceartist #adjingle #anandbhaskar @listentothesevoices @buzzvocals @superiorvocals @allaboutvoices @perfect.vocals @dscvrm @omfgvoice1 @hotvocals #fcbulka https://www.instagram.com/p/BvdrWieH7dZ/?utm_source=ig_tumblr_share&igshid=1nwwlztkzi99i

[wajendhar]

View this post on Instagram

A post shared by Indian Ad Artists (IAA) (@indianadartists)

It's saddening to know that one out of two women suffer from iron deficiency. Please nourish yourself with iron-rich food regularly - found in almonds, watermelon, corn, pomogranete, spinach, pumpkin seeds, green peas, tomatoes. Thanks to @project_streedhan for sharing the message and the campaign. Please share and promote #ProjectStreedhan #InvestInIron • • • #Repost • • • • • • One out of two women in India is anemic. This Dhanteras, women look beyond gold and invest in themselves. #InvestInIron #ironrichfoods #DSM #DutchStateMines #CSR #Streedhan #anaemia #FCBUlka #LohaChakLe https://www.instagram.com/p/B4PlpxMpgem/?igshid=bpjc5kze956l

[aroravicky]

View this post on Instagram

A post shared by Vicky Arora (@vickyarora)

This is for my lovely People, family, friends and fans who’ve been asking for the song from the Love Unconditionally campaign for TATA AIA. Here it is; the full song! Music & Lyrics by @keegloid Arranged by Sabs Andrade. the voice of Debanjan Dhar. Thank you once again to the entire team of #fcbulka and #27thfilmsfor such a beautiful opportunity! Big hugs to all! Rakh le saara pyaar mera Usse vaapas na dena kabhi Teri hai meri zindagi 'Cause I love unconditionally Pyaar mein kaisa give and take Sorry pyaar mein yeh hota nahi Mera sab kuch tera hi 'Cause I love unconditionally Hifaazat karte hai Kehte nahi Hoti nahi ginti Dono taraf se Hai ek tarfa Begaraz, yeh hai aise hi Tu duniya hai meri Duniya ki fikr nahi Mehfuz rahe mere baad bhi 'Cause I love unconditionally 'Cause I love unconditionally

[arpanfp]

#FCBUlka FCB Ulka FCB-Ulka Advertising https://www.facebook.com/arpanfp/photos/a.549737251773141/3288849834528522/?type=3

[earpanel]

Experts converge at Zee Melt 2019 to discuss Disruptive Marketing

On the second day of India’s Disruptive Marketing conference, Zee MELT, there was an extensive line-up of bona fide media experts. Marketing stalwarts and industry leaders converged at NSCI, Mumbai, to discuss their formula for effective marketing and recount their success stories which changed the way we perceive brands. The day began with an address by Fernando Machado, Global Chief Marketing Officer of Burger King, who shared the inside story of the Whopper campaign that changed the brand’s entire outlook on marketing.  Machado revealed the marketing approach he champions which reignited the creative spark the brand had previously lost. “I worked at Unilever before Burger King and that is a company that’s invested a lot in ‘purpose’. After 18 years, I approached Burger King, determined to reignite the brand with advertising as bold and celebrated as its legacy,” he said. “It’s about identifying what's going to trend or what’s going to be relevant to people, and find creative ways to hack into that, in a way that is not just self-serving, but in a way that adds value to people, adds value to the society, and adds value to the brand,” added  Machado. Other speakers included Gerardo Mazzeo, Global Innovation Director and CSV Manager, Nestle; Mark Pollard, Strategy CEO, Mightly Jungle;  Dave Trott, Author and Creative Director;  Samuel Scott, Columnist, The Drum; JP Hanson, CEO, Rouser; Vikki Ross, Copy Chief; Faris Yakob, Co-Founder, Genius Steals; Laura Jordan Bambach, CCO, Mr. President; Shubho Sengupta, Co-Founder, Healthcase & Activewear; Suresh Balakrishnan, Chief Revenue Officer, The Hindu; Prathyusha Agarwal, CMO, ZEEL, and Rashi Goel, VP – Consumer Communications, Nestle, among others. A series of panel discussions was organized by The Collective, a multi-agency initiative that focuses on gender issues. The discussions featured prominent professionals like Babita Baruah, Managing Partner, Head of WPP, GTB India; Deepa Geethakrishnan, Consultant, Lowe Lintas; Tista Sen, Regional Creative Director, Wunderman Thompson – South Asia; Anusheela Saha, Group Creative Director, FCB India; Gayatri Sriram, Digital Creative Head, FCBUlka, and many others. Commenting on the conference, Rajesh Kejriwal, Founder & CEO, Kyoorius, said, “Zee Melt brings together marketing experts, strategists & the media for an open unfettered discussion on the future of advertising and brand building. The objective is to host an insightful and rewarding event that recognizes unconventional ideas that have disrupted the industry, prompting us to relook at how we perceive marketing. What makes this conference so extraordinary is the fact that it represents the convergence of five different industries: marketing, media, advertising, emerging technology and digital. It’s not a platform where people are lectured to but one where they can raise questions and get answers.” In addition to the talk sessions, the second day of Zee Melt 2019 also witnessed a workshop facilitated by the Mudra Group on how to tackle the clichés surrounding feminism in advertising. Shagun Seda, Executive Creative Director and Toru Jhaveri, Senior Strategy Director of DDB Mudra Group facilitated the workshop that focused on calling out the contradictions and inconsistencies with regard to ‘femvertising’. Organized by Kyoorius, Zee MELT is partnered by the The Hindu, the Mobile Marketing Association and Cadbury Fuse, and supported by Laqshya Media Group, Garage, Communicate India, Fortune4 Technologies, CashUrDrive, Garage and Dome NSCI, Mumbai. Read the full article

[marketingactivo]

Swati Bhattacharya nombrada embajadora de See It Be It 2019

Swati Bhattacharya nombrada #embajadora de #SeeItBeIt 2019 en @Cannes_Lions #publicidad #creatividad #festival #equidad #empoderamiento

Cannes Lions ha anunciado a Swati Bhattacharya, directora creativa de FCBULKA, como embajadora de See It Be It a partir de 2019. Estará encargada de guiar a los participantes a través del programa y dirigir la discusión sobre el tema para este año, que invita a los participantes a “Invitarse” (Invite yourself).

A través de la iniciativa See It Be It, lanzada en 2014, Cannes Lions ha financiado en…

[india-lgbt-news]

#NoConditionsApply: Calcutta Times' ad campaign aims to start a tradition of sisterhood @FcbUlka https://t.co/LTS9sagGcK

— LGBTQ India News (@LgbtqIndia) November 6, 2017

[brandinginasia]

Live Life Wrinkle Free - Quit Squinting says New Bausch & Lomb Print Campaign in India ⠀ ⠀ Straining to see something? Squinting your eyes to get a better look? Well, damn if that’s not going to give you wrinkles. So goes the pitch in a new print campaign by FCBUlka, Guragaon, India for Bausch & Lomb in India with the slogan, “Life Life Wrinkle Free”.⠀ ⠀ The expressions on the posters do however, look a lot like the models are asking the photographer “WTF? You want me to do what?⠀ …⠀ ⠀ #BrandinginAsia #Advertising #Campaigns #Design #Creativity #Creative #Asia #trending #love #advertisement #instagram #content #style #graphicdesign #business #cool #news #instadaily #Brand #Branding #Culture #Marketing #PR #PublicRelations #ad

[ognale123]

For a phoenix to rise the bird must burn. For an agency to rise the collar must burn. #burnthecollar #FCBUlka

[campaignsoftheworld]

Project Streedhan – to raise awareness about Anaemia among urban Indian women | #InvestInIron

Project Streedhan, a novel campaign that emanates out of the fact that India ranks the highest in the world for the prevalence of Anaemia among its women has been launched today to capture a more startling fact - that more than 50% of women in urban India are also Anaemic. Contrary to expectations, and shocking even medical practitioners globally, this is unusual considering that women in cities and towns have far more access and exposure to information and healthcare facilities than their rural counterparts. This anomaly is indicative of the gap between the information, the messaging and the intended recipients of that message. Conceptualized to bridge that chasm, Project Streedhan has been crafted creatively in a form that will appeal and resonate with urban women; one that motivates and inspires rather than lectures. The campaign attempts to equate the importance of purity of gold – a precious metal - with that of the iron count in a woman’s body – another precious metal, as it were. The launch of Project Streedhan has been strategically timed to coincide with the Dhanteras festival of 2019 and urges women to invest in Iron and not only gold. Given that the critical cause of Anaemia in women is iron deficiency, brought about by lack of balanced diet and nutrition, Project Streedhan exhorts women to give the same importance to Iron as to gold, and to invest in it by improving their nutritional habits, eating healthy iron-rich foods, thus reducing iron deficiency in their bodies. The campaign has started receiving positive commendations already. Dr. Rajan Sankar, Director Nutrition, Tata Trusts, commented, “In my long years in the field of nutrition the one thing that is easily noticeable is that governmental efforts tend toward the rural side of most nutritional issues, where it is indeed expedient. In the urban context, nutritional crises are mostly due to information bias, or poor communication among target communities, who may otherwise be financially secure. This is especially true for Anaemia among urban women. This is something communication can solve very easily, but somebody has to take charge of it. I congratulate the Streedhan campaign for attempting to do so. Strangely, to think that half of the educated, urban women are unaware of their Anaemic conditions is a caustic reminder also of the gender bias at play - where women have always put themselves last in line for the family’s health. This campaign will correct that perception”. Shedding light on the idea and premise of the campaign, Swati Bhattacharya, CCO, FCB Ulka said, “Iron deficiency has seen many awareness campaigns. Still, 1 out of every 2 women suffers from iron deficiency. Sometimes it not what you say but how and where you say it, that creates the bigger impact. This Dhanteras, when women are thinking of investing in gold, the Streedhan campaign gets them to think of investing in another metal. Something that turns to gold inside them - iron. The real Streedhan is Iron. Also, what’s so heartening is that so many jewellers across the country have come forward to support this message!” Discussing the digital footprint of this campaign, Chandni Shah, COO, Kinnect said, “Iron deficiency is more common than anyone might think, but a woman’s inclination to do something about it is not half as common. The power of using digital icons to drive awareness cannot be underestimated, and we are so proud to associate with socially-conscious celebrities like Radhika Apte and Soha Ali Khan to reach millions of women across India. Through digital, we have inspired women with an extremely relevant message and urged them to take a crucial step towards their health this festive season”. In an interesting development since the campaign was planned, over 50 leading jewellers across the country have also signed up to support the Project Streedhan initiative and have pledged to spread the message among their key customers, who happen to be almost exclusively, women. Some of these include well-known names such as Hazoorilal Legend and MBJ (North) NAC Jewellers (South), Kundanlal Jewellers (West) and DK Bengal Jewellers (East). The elements of the campaign have been chosen carefully to reach the intended audience of urban women - reaching them through a powerful film and messages on social media (#investiniron), through influencers and unique initiatives like creation of edible iron rich jewellery and installations in strategic spots like the Gold Souk Mall in Gurgaon etc. NGOs working in the area of nutrition have also been reached out to, to further the message. Project Streedhan is a CSR initiative of DSM, a global major specializing in solutions for Nutrition, Health & Sustainable Living. Tags: Indian women, FCB Ulka, CSR initiative, Nutrition, Health, Sustainable Living, #InvestInIron, Anaemia Read the full article

[campaignsoftheworld]

Tata Motors ‘Her Key’ campaign to drive more women to drive on International women's day

Inspired by women who get behind the wheel every day, Tata Motors, strived to get more women to do the same. That is why, this women's day, Tata Motors introduced their latest campaign, ‘Her Key’ crafted by FCB Ulka. When one buys a car, they get two keys. The second key is usually considered the spare one. Harping on this insight, we simply repositioned this spare key as Her Key. Her Key is a symbol designed to empower more women to drive and bring equality and freedom to the roads. Sometimes all it takes is a little encouragement and we hope Her Key goes a long way in inspiring women to take on the road with confidence. It is important that women recognize the fact that driving isn’t a privilege, but a right and comes with its own freedom.

Speaking on this initiative, Mr Sibendra Barman – Head, Sales, Marketing & Customer support PVBU, Tata Motors, said “We at Tata Motors are striving to kick-start a movement which encourages more women to take up the driver’s seat. This Women’s Day, Tata Motors has rechristened the second key of its vehicles as ‘Her Key’ because we believe it is liberating for a woman to drive. We are confident that this initiative will instil a lot of self-belief and help overcome the inhibitions of Indian women when it comes to driving and encourage them to get behind the wheel more often.” Kulvinder Ahluwalia - President – Mumbai, FCB Ulka, said, “The simplest of ideas can sometimes have the most profound impact. Who would have thought that a spare key that is routinely handed out and almost immediately forgotten by the owner can become a powerful symbol of empowerment. The number of women who are taking to driving is growing steadily and Tata Motors recognised this fact and wanted to encourage more women to get behind the wheel. Hence was born the idea of Her Key. A potent reminder to women to begin and enjoy the experience of driving.”

Tata Motors - Her Key | Happy Women's Day Inspired by the women who get behind the wheel everyday, introducing the "HER KEY" initiative from Tata Motors. With this, we aim to encourage and empower more women to take the Driver's seat. Watch the video to know more. Happy Women's day. Credits: Creative Agency: FCB Ulka CCO: Swati Bhattacharya Creative Team: Keegan Pinto, Donovan D’souza, Mohnish Chawla, Paresh Jadhav, Shambhabhi Raha, Wiless Dmello, Dhrupal Mehta, Sandeep Urane, Akshay Naik Account Management: Kulvinder Ahluwalia, Ramiya Nambiar, Aditya Atre, Rohit Nair, Aditya Raut, Nikita Natarajan, Swara Terdalkar, Sohail Shaikh Planning: Saad Khan, Aashita Jain, Bensen Rosy Film’s Department: Alpa Jobalia, Deepak Rathod, Stanley Christian Director (of the TVC): Shantanu Roy Executive Producer: Aqeel Ahmed Production House: Imaginary Friend Pictures Tags: Tata Motors, International Women’s Day campaigns, FCB Ulka, Women's Day ads, Women's Day 2019, Happy Women's Day, Tata Motors Her Key, Digital Campaign Read the full article

[earpanel]

Experts converge at Zee Melt 2019 to discuss Disruptive Marketing

On the second day of India’s Disruptive Marketing conference, Zee MELT, there was an extensive line-up of bona fide media experts. Marketing stalwarts and industry leaders converged at NSCI, Mumbai, to discuss their formula for effective marketing and recount their success stories which changed the way we perceive brands. The day began with an address by Fernando Machado, Global Chief Marketing Officer of Burger King, who shared the inside story of the Whopper campaign that changed the brand’s entire outlook on marketing.  Machado revealed the marketing approach he champions which reignited the creative spark the brand had previously lost. “I worked at Unilever before Burger King and that is a company that’s invested a lot in ‘purpose’. After 18 years, I approached Burger King, determined to reignite the brand with advertising as bold and celebrated as its legacy,” he said. “It’s about identifying what's going to trend or what’s going to be relevant to people, and find creative ways to hack into that, in a way that is not just self-serving, but in a way that adds value to people, adds value to the society, and adds value to the brand,” added  Machado. Other speakers included Gerardo Mazzeo, Global Innovation Director and CSV Manager, Nestle; Mark Pollard, Strategy CEO, Mightly Jungle;  Dave Trott, Author and Creative Director;  Samuel Scott, Columnist, The Drum; JP Hanson, CEO, Rouser; Vikki Ross, Copy Chief; Faris Yakob, Co-Founder, Genius Steals; Laura Jordan Bambach, CCO, Mr. President; Shubho Sengupta, Co-Founder, Healthcase & Activewear; Suresh Balakrishnan, Chief Revenue Officer, The Hindu; Prathyusha Agarwal, CMO, ZEEL, and Rashi Goel, VP – Consumer Communications, Nestle, among others. A series of panel discussions was organized by The Collective, a multi-agency initiative that focuses on gender issues. The discussions featured prominent professionals like Babita Baruah, Managing Partner, Head of WPP, GTB India; Deepa Geethakrishnan, Consultant, Lowe Lintas; Tista Sen, Regional Creative Director, Wunderman Thompson – South Asia; Anusheela Saha, Group Creative Director, FCB India; Gayatri Sriram, Digital Creative Head, FCBUlka, and many others. Commenting on the conference, Rajesh Kejriwal, Founder & CEO, Kyoorius, said, “Zee Melt brings together marketing experts, strategists & the media for an open unfettered discussion on the future of advertising and brand building. The objective is to host an insightful and rewarding event that recognizes unconventional ideas that have disrupted the industry, prompting us to relook at how we perceive marketing. What makes this conference so extraordinary is the fact that it represents the convergence of five different industries: marketing, media, advertising, emerging technology and digital. It’s not a platform where people are lectured to but one where they can raise questions and get answers.” In addition to the talk sessions, the second day of Zee Melt 2019 also witnessed a workshop facilitated by the Mudra Group on how to tackle the clichés surrounding feminism in advertising. Shagun Seda, Executive Creative Director and Toru Jhaveri, Senior Strategy Director of DDB Mudra Group facilitated the workshop that focused on calling out the contradictions and inconsistencies with regard to ‘femvertising’. Organized by Kyoorius, Zee MELT is partnered by the The Hindu, the Mobile Marketing Association and Cadbury Fuse, and supported by Laqshya Media Group, Garage, Communicate India, Fortune4 Technologies, CashUrDrive, Garage and Dome NSCI, Mumbai. Read the full article

[marketingactivo]

El Festival de Creatividad Spikes Asia llegó a su fin el 28 de septiembre, con una muy esperada gala de premiación en honor al mejor trabajo creativo de toda Asia-Pacífico. Joe Pullos, Director del Festival Spikes Asia dijo: “Los Premios Spikes no se ganan fácilmente, por lo que la calidad de los ganadores que vimos en el escenario esta noche, refleja un trabajo verdaderamente innovador y creativo que es representativo de una región que avanza rápidamente. Felicidades a todos los que fueron honrados. El punto de referencia creativo para la región ya se ha establecido”.

Un total de 4.056 entradas fueron enviadas a los premios de este año. Correspondientes a 26 países, abarcaron 21 categorías de premios, incluido el nuevo Glass Award, lanzado a principios de este año. Por primera vez, los Premios estuvieron sujetos a la auditoría independiente de PwC, reforzando aún más los altos estándares y procesos rigurosos que cada trabajo presentado debe pasar antes de ser reconocido con un Spikes Award.

El Grand Prix for Good fue para ‘Stop the Horror’ creado para Go Gentle Australia por Revolver / Will O’Rourke, Sydney / Cummins & Partners, Sydney, Australia.

El Anunciante del Año fue otorgado a McDonald’s y Nick Rodd, Director de Marketing de la Unidad de Negocio de McDonald’s Asia, recibió el Premio.

Los ganadores de este año son:

Brand Experience & Activation

3 Gold Spikes, 6 Silver Spikes, 17 Bronze Spikes y un Grand Prix fueron a DDB New Zealand, Auckland para ‘Fight for Territory’ para Steinlager de las 395 entradas recibidas.

Creative Effectiveness

2 Spikes fueron otorgados entre 29 entradas. El Gran Premio fue otorgado a CHE Proximity, Melbourne, Australia por ‘The Billion Point Giveaway’ para Velocity Frequent Flyer.

Design

De entre 323 entradas, se otorgaron 4 Gold Spikes, 14 Silver Spikes y 16 Bronze Spikes Host / Havas, Sydney, Australia recibió el Gran Prix por ‘Palau Pledge’ creada para Palau Legacy Project.

Digital

Se otorgaron 4 Gold Spikes, 8 Silver Spikes y 17 Bronze Spikes entre las 361 entradas de Digital Spike, junto con un Gran Prix para ‘SelfieSTIX’, creado para Mars New Zealand, por Colenso BBDO, Auckland, Nueva Zelanda.

Digital Craft

De 109 entradas, se otorgaron 2 Gold Spikes, 2 Silver Spikes y 6 Bronze Spikes El Grand Prix fue conferido a Six Inc Tokyo / Spa Hakuhodo.CO. LTD., Bangkok, Japón por su campaña ‘Obsession for Smoothness’ para Double A.

Direct

Host / Havas, Sydney, Australia recibió su segundo Gran Prix, por ‘Palau Pledge’  creada para Palau Legacy Project. Otros 4 Gold Spikes, 6 Silver Spikes y 13 Bronze Spikes se otorgaron entre las 290 entradas de la categoría direct

Entertainment

El Gran Premio de Entretenimiento se confirió a  GREYnJ UNITED, Bangkok, Tailandia, por su campaña “Friendshit” para Kasikornbank PCL. 2 Gold Spikes, 3 Silver Spikes y 8 Bronze Spikes también se otorgaron entre las 142 entradas.

Film

‘Friendshit’ de GREYnjUNITED, Bangkok, Tailandia ganó su segundo Gran Premio, para Kasikornbank PCL. Se enviaron 361 entradas y se otorgaron 2Gold Spikes, 6 Silver Spikes y 10 Bronze Spikes.

Film Craft

De las 364 entradas de Film Craft se otorgaron 6 Gold Spikes, 18 Silver Spikes y 20 Bronze Spikes. El Gran Premio fue para “Stop the Horror” creado por Go Gentle Australia de Revolver / Will O’Rourke, Sydney / Cummins & Partners, Sydney, Australia.

Glass

En su primer año, Glass Spike recibió 37 entradas y el Grand Prix inaugural se otorgó a FCBULKA, Gurgaon, India, para ‘Sindoor Khela – No se aplican condiciones’ creado para The Times of India. Otros tres Glass Spikes fueron premiados también.

Healthcare

Y & R ANZ, Melbourne, Australia ganó el Grand Prix Healthcare por la entrada ‘Sip Safe’ para la Universidad de Monash. 4 Gold Spikes, 6 Silver Spikes y 11 Bronze Spikes fueron otorgados entre las 189 entradas inscritas.

Innovation

De las 35 entradas en la categoría de Innovación, el Gran Premio se confirió a BWM Dentsu, Sydney, Australia, para el ‘Proyecto Revoice’ para la Asociación ALS, con 2 Innovation Spikes también premiados.

Integrated

‘Palau Pledge’ recibió su tercer Gran Premio para Host / Havas, Sydney, Australia. También se otorgaron 3 Spikes de plata y 1 Spike de bronce entre las 45 entradas.

Media

El Gran Prix de Media se otorgó a Host / Havas, Sydney, Australia para ‘Palau Pledge’, creada para Palau Legacy Project y el jurado también otorgó 3 Gold Spikes, 12 Silver Spikes y 12 Bronze Spikes entre las 318 entradas presentadas.

Mobile

Se enviaron 109 entradas a la categoría Móvil otorgándose con 3 Gold Spikes, 3 Silver Spikes y 6 Bronze Spikes, y un Gran Prix para ” ‘We Remit’ for Tencent by Tencent, Shenzhen, China.

Music

‘#GiveABeat – Una canción para las enfermedades del corazón impulsada por la percusión de los latidos del corazón’ creada para Max Healthcare & Max Group, por Propaganda India, Bangalore fue galardonado con el Gran Prix de la Música. 1 Gold Spike, 2 Silver Spikes y 2 Bronze Spikes se otorgaron entre las 51 participaciones.

Outdoor

De 302 entradas, 2 Gold Spikes, 5 Silver Spikes y 9 Bronze Spikes fueron galardonados con el Grand Prix presentado por DDB New Zealand, Auckland para la campaña ‘Fight for Territory’ creada para Steinlager.

PR

‘Palau Pledge’ ganó el Gran Prix de PR para Host / Havas, Sydney, Australia y Palau Legacy Project y 2 Gold Spikes, 5 Silver Spikes y 9 Bronze Spikes fueron otorgados entre las 223 entradas concursantes.

Print & Outdoor Craft

Entre las 156 entradas presentadas, se otorgaron 3 Gold Spikes, 5 Silver Spikes y 4 Bronze Spikes. No se otorgó Grand Prix

Print & Publishing

No se otorgó Grand Prix en la categoría. Se seleccionaron 4 Gold Spikes, 1 Silver Spikes y 3 Bronze Spikes de entre 116 entradas presentadas.

Radio & Audio

Se otorgaron 1 Silver Spike y 1 Bronze Spike entre las 101 inscripciones recibidas. No se confirió Grand Prix ni Gold Spikes a las campañas de Radio y Audio

Media Network of the Year

UM

Mindshare

PHD Worldwide

Comentando sobre la designación de Media Network of the Year, Leigh Terry, CEO de IPG Mediabrands APAC, dijo: “Me siento increíblemente orgulloso de ver a UM alcanzar este prestigioso galardón en Spikes Asia. UM es una red que continúa empujando los límites de lo ‘mejor’. Ver esto reconocido en el Festival de Creatividad más importante de Asia es un gran momento “.

Network of the Year

BBDO Worldwide

DDB Worldwide

Dentsu

Agencia del Año de Asia Pacífico

Host/Havas, Sydney, Australia

DDB New Zealand, Auckland, New Zealand

Dentsu Inc., Tokyo, Japan

Agencia Independiente del Año

Cummins&Partners, Sydney, Australia

Prakrit Advertising, Bangkok, Thailand

Propaganda India, Bangalore, India

Spikes Palm

Revolver/Will O’Rourke, Australia

AOI Pro. Inc., Japan Joint 3rd place Hub Ho Hin Bangkok, Thailand Joint 3rd place Shots Post Production, Thailand

Young Spikes Competitions

Young Spikes PR 1 – Dentsu, Japan – Ryo Nakagawa, Copy Writer / Planner and Kentaro Muraishi, Freelancer

Young Spikes Media 1 – Blue449, Australia – Sophie Liu, Client Planner and Laura Tran, Client Planner

Young Spikes Digital 1 – Cummins&Partners/Freelancer, Australia – Ben Grant, Copywriter and Kate Foley, Freelancer, Art Director

Young Spikes Integrated 1 – Publicis JiminezBasic & ASPAC – DAN- Xanti Xavier Gonzalez, Copywriter and Eboy Jose, Copywriter

Young Spikes Design 1 – Hakuhodo, Japan – Taro Taniwaki, Copywriter and Takayuki Ichida, Art Director

Fuente: Spikes Asia

@SpikesAsia 2018 reconoció la excelencia creativa de #AsiaPacífico #festival #publicidad #creatividad

[campaignsoftheworld]

Fearless Kota - Horlicks' powerful message on the missing Emotional Nutrition in a Student’s Life

It’s just the 2nd month of 2018, but Horlicks India is already on a roll with two back-to-back campaigns. While the #NoFearNewYear campaign launched early this year addressed the issue of exam fear among secondary and high school students, the latest unveiled campaign, Fearless Kota - Horlicks, focuses on students who’re all set to take the IIT exams in the upcoming months. Talk about being relevant and timely! Fearless Kota, Horlicks’ new digital campaign created by the advertising agency, FCB Ulka uses compelling video content to give us a glimpse into the lives of students at the coaching hub of India, Kota. Over the years, Kota has seen a rapid rise in the number of student suicides, and most of it can be attributed to the innumerable pressures student face in their desperate dreams to secure a seat in the prestigious IITs. The video, aptly titled, Fearless Kota, is divided into halves. The first half takes viewers through alarming statistics on student suicides and the second half springs in the key element of the idea (parents giving a surprise visit to their children during the peak of exam preparation, sponsored by Horlicks India!). It is the second half of the video which highlights the importance of emotional support which students lack in the tough exam preparation time. And the lack of it, often leads to tragic consequences such as suicide. The emotional execution of the video drives home the message that ‘Emotional Nutrition’ is just as important as ‘biological nutrition.’ If Horlicks can further take this ‘emotional nutrition’ narrative ahead and add even more depth to it in their next phase, it will add great value to their brand recall. We at COTW will eagerly wait for a follow-up campaign. What about you? Did you like this ad? Tell us in the comments below. Credits: Brand : Horlicks Agency : FCB Ulka Concept Note : The exam nutrition you didn't know about - Fearless Kota - Horlicks Client : GlaxoSmithKline This #FearlessKota Ad is related to: GSK Consumer Healthcare, Fearless Kota, Marketing, Kota, India, Horlicks India, FCB Ulka, Nutrition, Mother, GlaxoSmithKline, GSK, Education, Marketing Campaign, Digital Campaign, advertising agency, Horlicks Exam Time Anthem Read the full article

[ognale123]

Young minds, great minds. All lighting up the day at #FCBUlka #YLC