#FernandoMachado

[madstars-festival]

Fernando Machado's world-shattering campaign!💕💕

A global CMO who surprised the world with challenging and unprecedented marketing campaigns, Fernando Machado!👏👏

Let me introduce Fernando Machado's campaign, which has been recognized for its originality and excellence by generating an explosive response from consumers!✨

2024 KEYNOTE ‘Fernando Machado’ Conference : 23 August 16:00, BEXCO, BUSAN

Pre-registration Link😊❤ ttps://bit.ly/45zYQSl

[demolidora]

Me diz,

Me diz em quantos pedaços você foi partida antes que eu te encontrasse, quero saber quantas versões suas eu terei que amar.

[sonhadoracriativa]

Me diga em quantos pedaços você foi partido antes que eu te encontrasse, quero saber quantas versões suas terei que amar. 

[meucafofo]

Eu te olhava e pensava:

"Serà o grande amor da minha vida ou a dor mais forte que eu irei sentir na vida"

Mas você foi os dois...

Fernandomachado.

[acoroar]

minha pobre garota

não faltaram homens dispostos e empenhados em foder teu corpo sem nem ao menos esbarrar na tua essência.

então antes de achar o "máximo" ter tantos caras afim, pergunte a si mesma quantos vão tocar tua alma e não se assustar com o que vem depois.

- Fernandomachado

[myllasonhadora]

O cigarro mais forte, o whisky mais antigo e o amor mais intenso. Sinto atração por qualquer excesso que possa acabar me matando .

FernandoMachado

[earpanel]

Experts converge at Zee Melt 2019 to discuss Disruptive Marketing

On the second day of India’s Disruptive Marketing conference, Zee MELT, there was an extensive line-up of bona fide media experts. Marketing stalwarts and industry leaders converged at NSCI, Mumbai, to discuss their formula for effective marketing and recount their success stories which changed the way we perceive brands. The day began with an address by Fernando Machado, Global Chief Marketing Officer of Burger King, who shared the inside story of the Whopper campaign that changed the brand’s entire outlook on marketing.  Machado revealed the marketing approach he champions which reignited the creative spark the brand had previously lost. “I worked at Unilever before Burger King and that is a company that’s invested a lot in ‘purpose’. After 18 years, I approached Burger King, determined to reignite the brand with advertising as bold and celebrated as its legacy,” he said. “It’s about identifying what's going to trend or what’s going to be relevant to people, and find creative ways to hack into that, in a way that is not just self-serving, but in a way that adds value to people, adds value to the society, and adds value to the brand,” added  Machado. Other speakers included Gerardo Mazzeo, Global Innovation Director and CSV Manager, Nestle; Mark Pollard, Strategy CEO, Mightly Jungle;  Dave Trott, Author and Creative Director;  Samuel Scott, Columnist, The Drum; JP Hanson, CEO, Rouser; Vikki Ross, Copy Chief; Faris Yakob, Co-Founder, Genius Steals; Laura Jordan Bambach, CCO, Mr. President; Shubho Sengupta, Co-Founder, Healthcase & Activewear; Suresh Balakrishnan, Chief Revenue Officer, The Hindu; Prathyusha Agarwal, CMO, ZEEL, and Rashi Goel, VP – Consumer Communications, Nestle, among others. A series of panel discussions was organized by The Collective, a multi-agency initiative that focuses on gender issues. The discussions featured prominent professionals like Babita Baruah, Managing Partner, Head of WPP, GTB India; Deepa Geethakrishnan, Consultant, Lowe Lintas; Tista Sen, Regional Creative Director, Wunderman Thompson – South Asia; Anusheela Saha, Group Creative Director, FCB India; Gayatri Sriram, Digital Creative Head, FCBUlka, and many others. Commenting on the conference, Rajesh Kejriwal, Founder & CEO, Kyoorius, said, “Zee Melt brings together marketing experts, strategists & the media for an open unfettered discussion on the future of advertising and brand building. The objective is to host an insightful and rewarding event that recognizes unconventional ideas that have disrupted the industry, prompting us to relook at how we perceive marketing. What makes this conference so extraordinary is the fact that it represents the convergence of five different industries: marketing, media, advertising, emerging technology and digital. It’s not a platform where people are lectured to but one where they can raise questions and get answers.” In addition to the talk sessions, the second day of Zee Melt 2019 also witnessed a workshop facilitated by the Mudra Group on how to tackle the clichés surrounding feminism in advertising. Shagun Seda, Executive Creative Director and Toru Jhaveri, Senior Strategy Director of DDB Mudra Group facilitated the workshop that focused on calling out the contradictions and inconsistencies with regard to ��femvertising’. Organized by Kyoorius, Zee MELT is partnered by the The Hindu, the Mobile Marketing Association and Cadbury Fuse, and supported by Laqshya Media Group, Garage, Communicate India, Fortune4 Technologies, CashUrDrive, Garage and Dome NSCI, Mumbai. Read the full article

[daubi-piccoli]

View this post on Instagram

A post shared by Daubi Piccoli (@daubi_piccoli)

Dia nublado em Porto Alegre (finalmente). 😊 #portoalegre #portoalegrers #portoalegrersbrasil #centrohistorico #fernandomachadostreet #fernandomachado #dianublado #cloudyday #clouds (em Porto Alegre, Rio Grande do Sul) https://www.instagram.com/p/B_2tkbhgBJu/?igshid=scgqx0h7rj2s

[andyawards]

Time’s almost up! Only 3 days left to enter the #ANDYawards. Let Fernando Machado 🍔 (@fermachado123) defend your ideas! #SaveTheIdeas andyawards.com #FernandoMachado #BurgerKing #agency #agencylife #advertising #advertisinglife #adlife #advertisingagency #adagency #creativeagency #creativeminds #digitalagency #animation #productionlife #production #marketingagency #deutsch #superfiction @deutschinc @superfiction_sf @burgerking #adclubny (at ANDY Awards)

[andreeguittcisoficial]

Obrigado @fernandomachado https://www.instagram.com/p/BohBlsgA82lppUiQ8yTuUx68AHEaCWYBnlXowo0/?utm_source=ig_tumblr_share&igshid=1e0ofzt4i7kh3

[poaucity]

Rua Fernanda Machado, por volta dos anos 1950. Curia da Catedral Metropolitana de Porto Alegre

[madstars-festival]

MAD STARS 2024 FIRST SPEAKER LINE- UP!!

MAD STARS 2024 FIRST SPEAKER LINE- UP!!💕💕

MAD STARS 2024, a three-day event beginning 21st August, is now just two months away. Celebrating its 17th year, MAD STARS is an international event focused on marketing, advertising, and digital content with the goal of sharing creative solutions that can change the world.

This year's MAD STARS will feature a variety of programs, including opening and awards ceremonies, exhibitions, competitions, and networking parties. In addition, the conference will feature speakers from around the world who will share some of their mad ideas that can create new industry trends, introduce the latest trends, and offer insights.

We are pleased to introduce the 16 speakers who were announced in the first round, including two keynote speakers and 14 guest speakers.

* Keynote Speaker

"AI, become an artist!"

A new paradigm of creative marketing presented by

Aeri Park, CEO of HSAD.

how much can AI be utilized in advertising? In conventional advertising, it has often played a supporting role in technical aspects. However, HSAD's campaign for LG Uplus, titled “GROWTH LEADING AX COMPANY” marks a significant shift in the use of AI compared to conventional methods.

Source: LG Uplus Brand Campaign Launching Edition Still Cut

The LG Uplus launched the advertisement to be composed entirely of AI-generated footage for the first time in korea.

To produce the ad, HSAD used more than 200,000 AI-generated frames and made extensive use of eight existing AI programs, including LG Uplus's ixi AI technology. This advertisement by HSAD not only showcases advanced technical capabilities, but also represents a groundbreaking shift in the approach to using AI. The AI played a significant role in the creation process, acting as a central figure in the production. Officials also shared their thoughts, stating that it felt like working with an “artist” — one that is bold, unpredictable, and full of limitless possibilities — called AI.

Source: LG Healing Me Objet Collection Arte "Girl Relieving Fatigue" still cut

HSAD is breaking away from conventional advertising production methods and making various attempts in various fields. They have received praise for several advertisements that combine technology and creativity, such as "THE ARTE COLLECTION", which integrates classic art styles with AI technology, and the LG Uplus "Uth Youth Plan" advertising campaign, which was produced using AI-generated sources and won the Grand Prize at the 2024 Consumer Choice Good Advertisement Awards.

Source: HSAD Official Website

The new birth of paradigm-breaking advertisement owes much to the skills of CEO Aeri Park, who is driving HSAD's infinite growth as a marketing creative company. Aeri Park, who took office as CEO of HSAD last year, stated, "I believe that AI will enhance and strengthen the power of creative thinking that advertising companies possess," and expressed her ambition that "HSAD will lead the innovation of advertising and marketing business using AI."

Learn more about HSAD's creative marketing representing AI applications, and CEO Aeri Park's marketing philosophy in detail at MAD STARS.

"Is a Rotting Burger Beautiful?"

Fernando Machado, the world-renowned CMO,

leads campaigns with creativity that surpasses imagination.

How can a food company demonstrate the freshness of its products? Saying, "We use only fresh, natural ingredients to make our food," is a classic, but too cliché statement. How about changing it to something like this?

"Our burgers spoil really well. That's because they don't contain any artificial preservatives!"

Source: Burger King

"The Moldy Whopper" is a marketing campaign created by the world-renowned CMO, Fernando Machado, for Burger King in 2020. Accompanied by the phrase "The beauty of no artificial preservatives," the ad shows the decomposition process of a Burger King hamburger without any filter for 45 seconds.

By using a unique approach instead of conventional methods, Burger King was able to humorously promote that their burgers as preservative-free and environmentally friendly products.

Source: CLIO Awards Official Website

The ingenuity doesn't stop there. as Burger King's CMO, he garnered significant attention for innovative competitive strategies aimed at fast-food leader McDonald's. One such example is the "Whopper Detour." By downloading Burger King’s mobile app and activating it within approximately 200 meters of a McDonald's location, customers receive a one-cent coupon for a Whopper that can be redeemed at a nearby Burger King.

The aforementioned "The Moldy Whopper" campaign was also a clever provocation aimed at McDonald's, inspired by a Washington Post article highlighting a McDonald's hamburger that showed no signs of decay even after 10 years.

Source: NewDaily Economy

Fernando Machado continues his creative journey, exploring how advertising can become an integral part of the game itself at Activision Blizzard and joining the plant-based food tech startup ‘NotCo’ as CMO, driven solely by its growth potential. The story of Fernando Machado, who has led some of the best campaigns of his time with creativity beyond imagination, can be explored more at MAD STARS.

* FEATURED SPEAKER

In addition, 14 world-renowned experts from various fields will lead conferences on a wide range of topics.

Adlin Rosli, Our LEGO Agency Creative Manager

Carl Franklin Urgino, Leo Burnett Manila Head of Art

Douglas Soares Menezes, Ogilvy Executive Creative Director

Gabriel Lora Gaytan, FCB Newlink VP of Strategy & Digital Transformation

Hemant Shringy, FCB Ulka CCO

Jordan Doucette, Dentsu Creative Canada Chief Creative Officer

Mariko Fukuoka, DENTSU INC. Creative Director

Masatoshi Usami, TBWA\HAKUHODO Senior Creative Director

Miriam Wells, Ogilvy PR Chief Creative Officer

Park Wannasiri, VML Thailand Chief Creative Officer

Pooja Manek, Talented Agency Founding Member and Creative

Suzana Apelbaum, Google Head of Creative and Innovation

Tawana Murphy Burnett, Meta Head of Top Accounts & Agencies, APAC

Wayne Deakin, Wolff Olins Global Principal, Creative

We look forward to the participation of many distinguished global experts who will share groundbreaking ideas and innovative case studies. Please continue to expect exciting updates from us.😊

👇🏻Meet the Speakers of MAD STARS 2024💕💕

[fernandomachadoph]

#squaready #portrait #of #PiotrCzaykowski #by #fernandomachado !

[earpanel]

Experts converge at Zee Melt 2019 to discuss Disruptive Marketing

On the second day of India’s Disruptive Marketing conference, Zee MELT, there was an extensive line-up of bona fide media experts. Marketing stalwarts and industry leaders converged at NSCI, Mumbai, to discuss their formula for effective marketing and recount their success stories which changed the way we perceive brands. The day began with an address by Fernando Machado, Global Chief Marketing Officer of Burger King, who shared the inside story of the Whopper campaign that changed the brand’s entire outlook on marketing.  Machado revealed the marketing approach he champions which reignited the creative spark the brand had previously lost. “I worked at Unilever before Burger King and that is a company that’s invested a lot in ‘purpose’. After 18 years, I approached Burger King, determined to reignite the brand with advertising as bold and celebrated as its legacy,” he said. “It’s about identifying what's going to trend or what’s going to be relevant to people, and find creative ways to hack into that, in a way that is not just self-serving, but in a way that adds value to people, adds value to the society, and adds value to the brand,” added  Machado. Other speakers included Gerardo Mazzeo, Global Innovation Director and CSV Manager, Nestle; Mark Pollard, Strategy CEO, Mightly Jungle;  Dave Trott, Author and Creative Director;  Samuel Scott, Columnist, The Drum; JP Hanson, CEO, Rouser; Vikki Ross, Copy Chief; Faris Yakob, Co-Founder, Genius Steals; Laura Jordan Bambach, CCO, Mr. President; Shubho Sengupta, Co-Founder, Healthcase & Activewear; Suresh Balakrishnan, Chief Revenue Officer, The Hindu; Prathyusha Agarwal, CMO, ZEEL, and Rashi Goel, VP – Consumer Communications, Nestle, among others. A series of panel discussions was organized by The Collective, a multi-agency initiative that focuses on gender issues. The discussions featured prominent professionals like Babita Baruah, Managing Partner, Head of WPP, GTB India; Deepa Geethakrishnan, Consultant, Lowe Lintas; Tista Sen, Regional Creative Director, Wunderman Thompson – South Asia; Anusheela Saha, Group Creative Director, FCB India; Gayatri Sriram, Digital Creative Head, FCBUlka, and many others. Commenting on the conference, Rajesh Kejriwal, Founder & CEO, Kyoorius, said, “Zee Melt brings together marketing experts, strategists & the media for an open unfettered discussion on the future of advertising and brand building. The objective is to host an insightful and rewarding event that recognizes unconventional ideas that have disrupted the industry, prompting us to relook at how we perceive marketing. What makes this conference so extraordinary is the fact that it represents the convergence of five different industries: marketing, media, advertising, emerging technology and digital. It’s not a platform where people are lectured to but one where they can raise questions and get answers.” In addition to the talk sessions, the second day of Zee Melt 2019 also witnessed a workshop facilitated by the Mudra Group on how to tackle the clichés surrounding feminism in advertising. Shagun Seda, Executive Creative Director and Toru Jhaveri, Senior Strategy Director of DDB Mudra Group facilitated the workshop that focused on calling out the contradictions and inconsistencies with regard to ‘femvertising’. Organized by Kyoorius, Zee MELT is partnered by the The Hindu, the Mobile Marketing Association and Cadbury Fuse, and supported by Laqshya Media Group, Garage, Communicate India, Fortune4 Technologies, CashUrDrive, Garage and Dome NSCI, Mumbai. Read the full article

[daubi-piccoli]

View this post on Instagram

A post shared by Daubi Piccoli (@daubi_piccoli)

#bomdia #portoalegre 🤗😊 #portoalegrers #portoalegrersbrasil #catedral #cathedral #centrohistorico #historicdistrict #ruafernandomachado #fernandomachado #fernandomachadostreet #clouds #sky #oldbuilding #oldbuildings (em Porto Alegre, Rio Grande do Sul) https://www.instagram.com/p/Bx5A7gDgqmS/?igshid=tzom978y9rz3

[jamillycookie]

Sneakpeek from today's shoot ! Stylist by : #Harshard Photographed by: #FernandoMachado Make-up by: Me (at Koh Samed)