#WHAT IS CONTENT MARKETING?

[blogs-nest]

We're all about digital marketing, offering stuff like making content, SEO magic, and building websites. Oh, and don't forget, Blogsnest.com is our cool online blog too!

[liveblack]

Copywriting and Content Writing | Liveblack

Content is the best investment opportunity for your brand because success lies in high-quality content. Now, the most crucial question is why content helps you get the success you've dreamed of. How has content become so influential? To answer these questions, we need to understand the term content marketing. Looks like something familiar is coming your way. Then, yes. We will share something more prominent to help your brand reach new heights. 

What is Content Marketing?

Content marketing is a marketing approach focused on creating and publishing relevant, valuable, and high-quality content to attract potential customers and drive profitable action. 

Content marketing is all about attracting audiences that become prospective customers. It's not about showing off how creative you are with your advertising or describing your products and services. Instead, content marketing shows everything transparently on your website. 

Here, we list the benefits of content marketing that help you understand why this investment is essential for your future. 

1 - Grows Trust in Your Audience or Potential Customers -

People can relate to what you are showing them, whether content, images, or videos. They feel connected with your brand when they see content that helps them solve their problems or pain points and answer their questions. They will love to watch a piece of content from your website or any educational content you post through video. This is a point where they feel your brand is trustworthy and transparent.

To grow trust, content marketing is the best weapon in your arsenal. Research and write; that's the absolute thing to know the mindset, aim, perspective, and personality of the audiences you want to target. Content marketing strategy is not about selling more products and getting more profit; rather, it can be helpful to people who are drawn to your website. Understanding your audience and providing them with high-quality, personalized, or valuable information shows you care for them. This is the best way to win over your audience. 

2 - Attract High-Quality Leads & Rank in Search Engines -

Attract high-quality leads coming to your website with the quality content you prepare. Your brand has more possibilities to attract a visitor to the website and convert them into loyal customers. Search engine optimization is a powerful technique, so with the appropriate search intent and targeted keywords, generate high-quality leads by giving them a reason to find the solutions they are searching for. 

People generally use specific terms or keywords to search their query, which is the chance for you to know their decision to purchase. 

Want to win search engine rankings? Use high-quality content in providing useful information. The more helpful and robust your content is, the more the chance to engage the audience and get top ranking. By ranking at the top of the search results, your brand can become more visible to everyone. It also drives traffic to your website through search. 

Creating high-quality content through content marketing is more beneficial that helps you get where you imagined your brand to be.

3 - Build Brand Awareness -

Everything can help you build awareness for your brand, but content marketing uniquely does that. An appropriate content strategy will do more than get you a higher rank or drive traffic. It will make your audience or customers aware of your brand. Create brand awareness through content marketing strategies. Be original and honest about what you write in your blog posts, articles, or anything you want your readers to know.

Original content has more impact than posting attractive copy content. The content prepared with originality and honesty leads you anywhere your customers are looking for a product or service from you.

People appreciate your content and become your brand fans and influence their friends and families to make a purchase. Content is always the cherry on the cake.

When your potential customers feel connected with your brand, they prefer you over anything else. Make sure you give them a solid reason to be by your side.

4 - The Cost-Effective Marketing Strategy - 

Creating great content takes time, but it is the most effective and inexpensive way to stand out. Yes, content marketing is the cost-effective marketing strategy you use. It costs less than traditional marketing and advertising to generate leads and drive traffic. It takes time to get the best results, but the time is worth waiting. 

It takes some time to see the results of your efforts to prepare high-quality content if you work on SEO. However, cost-effectiveness contributes considerably.  

Let your content be your representative and add value to your brand. 

Several types of content marketing can assist you in preparing different kinds of content.

Be it your creative images or videos, infographics, memes, customer reviews, ebooks, or any content you use to promote your brand or provide helpful information to your customers, ensure you have researched your audience's taste. Nothing is more important than being original with your creativity. 

Give your audience a reason to stay connected with your brand, make them feel valuable, and gain their trust for the better. Make sure your content covers every detail they want to know or they look for on search engines because content marketing holds the best for your future.

Liveblack is your next destination for every digital marketing need. We are the best digital marketing agency located in Ahmedabad, India, to provide you with services in Marketing, Designing, and Development. We are a team of experienced humans working to give our best each moment.

[uncanny-tranny]

Good news! You aren't required to make your hobbies and passions "marketable." In fact, your crafts, hobbies, and passions don't even need to be public if you so choose. You don't have to spend all of your energy becoming perfect if you aren't enjoying the process. You are not a product, you are a person, a creative, and your work also does not need to be a product.

[fiishbone]

Happy What If s2 day for those who celebrate 🥳

[thoughtspresso]

A reminder that Mister Mxyzptlk is NEVER in his true form, and if he were, you wouldn't be able to handle it.

The Myxy you see in every Earth is the same one, he just changes his appearance each time.

Therefore, it stands to reason that an Anime-esque Earth with an Ikemen Superman, and a Korean Lois Lane with Manhwa FL energy will have a Dragon Ball Z x Chichiri from Fushigi Yuugi styled Myxy!

MISTER MYXZPTLK CHOSE THIS FORM.

ACCEPT IT.

[hinamie]

the fact that the fight happened 2 days after his 16th birthday kills me. I need more megumi birthday angst pieces please 🙏🙏🙏

on it boss give me 3 days :)

[rotzaprachim]

I wish there was more focus in the food world/food media on general everyday healthy eating that isn’t body-focused or diet culturey. Just good vibes nutritious food for everyday. I think Melissa Clark is really good for this, along with a lot of actual cookbooks, but the current pop culture/food media scene is so saturated either with 3 ingredient no flour no sugar 200 calorie lose 20lb nowww videos or workout/training body dysmorphia stuff OR try our ooey gooeyest cheesiest Mac YET triple chocolate fudgey fried brownie clickbait and I just want to figure out what to do with half a head of broccoli or three kilograms of malanga

looking back I do wonder if a lot of *why* food media is like that isn’t some broad question of diet but instead social media programming - both extreme dieting and extremely indulgent comfort food are a kind of vicarious experience for most of the people clicking and it’s rage bait anyway. But it still sucks (esp as it shows another reason social media gamification can destroy a genre)

[jstor]

What kind of career path running the Tumblr blog for the world's best digital library and scholarly database?

Marketing 🫶

[wisteriagoesvroom]

manifesting chaos in the 2024 f1 season (wiz edition)

kudos to @keepthedelta for starting this idea way back when, theirs were hilarious

- jos verstappen and carlos sainz snr have an actual fistfight, but agree to do it on pay per view TV for maximal profit and impact. carlos snr wins only because he still has good core strength from driving endurance races and also he definitely does yogilates

- forced to get more sponsorship money, kick stake sauber drivers have to do an embarrassingly slutty ad for vitamin water. turns out valtteri and guan yu is very game for it and it actually goes super viral, but only in china

- FIA announces seoul gp 2026 and do an embarrassing eGames tie up as well as get nct's most junior division (most of them are 10 years old) to promote it for some reason. 2025 Charles leclerc finally makes his debut on MDC singing an slow-fi hip hop song with lots of air horns. it’s the one he co-wrote with lewis hamilton as an anthem for the ferrari team

- no more grill the grid. liberty media takes things to the next level and makes all the drivers do elimination games from squid game. drivers may be injured or perish. however as per FIA regs they are still expected to recover well enough to drive by the following sunday

- seb vettel returns but only for one race to drive a literal tractor across a field in austria to promote saving the bees

- alex albon is told he gets to move to red bull again except alex albon was busy taking some proper off time with his girlfriend during the summer so he misses the email and the tweets. by the time he catches up with the rumours, red bull have already musical chaired first liam lawson and then daniel ricciardo in the seat only to immediately take it back and give it to a fifteen year old who’s currently taking a nap in the rb junior academy room somewhere

- zak brown starts a new tie up with an aerospace company and andrea accidentally builds a rocket ship that blasts the papaya boys into space. lando and oscar do a livestream in the MCL38 parked on the side of an asteroid

- nico rosberg appears on a sky broadcast in a t-shirt that people swear lewis hamilton once wore, and it in fact may be the exact same one. neither of them comments on it at all

- otmar somehow returns and spends half his time instructing his drivers to try and chase / destroy that orange twink… i mean, car. somehow he will manage to run a team more embarrassingly than haas.

[torgawl]

this is absolutely killing me *bombastic side eye, criminal offensive side eye playing in the background*

[theflyingfeeling]

I think today I will cry about BC not making tour vlogs anymore 😔

[infinitelystrangemachinex]

streaming tv is like the fantasy/fiction need for a mid list. big money thrown at projects expecting that big money can make anything too big to fail, when the reality is that there’s only so much profit to make in an oversaturated market and only so many properties that can be the number one most popular thing at a time, but no matter how many projects fail or how variable the quality of the art is, it’s never going to be acceptable again to shore up most of your projects with only SOME money and letting that “mid list” find longlasting audiences that provide your baseline business

i wish both streaming tv and the publishing industry would spend less money on more projects that cultivate good writing. i want good writing and long projects to get invested in so bad that i'm caring less and less for production

my thesis statement is that tv shows are being canceled because they cost too much money. a mid list would have saved most canceled shows. higher production costs don't mean better writing, and lower production costs don't mean worse writing

the publishing industry is asking for shorter fantasy books and is canceling series and leaving authors behind because it is throwing all its money at shiny new things that are not actually new and don't stick

all of this without investment in a "mid list" to keep baseline profits coming or to keep a foundation of writers paid and busy

if companies spent less money on shows, would they last longer? would they hone writers' skills more? does this extend to animation where the budgets are so much smaller? or is there no world where i could get multiple 25-episode seasons of arcane and i'm just deluding myself

fantasy books especially have had an oversaturation problem for years, but the biggest problem is an over-reliance on debuts without investment in originality or in authors’ futures. what this looks like is big money thrown at marketing shiny debuts or at a subset of the old familiar faces in fantasy that established themselves before the shift in industry mindset. everyone else either gets scraps or can’t find their footing after their debut. you either go viral somehow or you go home. to make money, the only acceptable projects are generic or are recognizable rehashes of previously popular but specific ideas. fantasy is considered a popular genre now, but in my opinion, fantasy has never stopped being niche, but the need to find bigger audiences and bigger investment has resulted in pushing fantasy series that don't do anything new or interesting and actively spurn good prose, but can appeal to as many people as possible (instead of weird fantasy freaks, aka me, i'm freaks, now most of the freaky fantasy i can find is in video games and a single tear is rolling down my face)

now tv. buffy the vampire slayer cost about 1-2 million per episode. star trek tng cost 1 million per episode

look where we’re at with streaming services. tv shows that cost millions and tens of millions of dollars per episode. the sopranos redefined what prestige tv meant and it cost 2-6 million per episode. chasing the new prestige mindset, game of thrones started out at 6 million per episode. today, early game of thrones’ budget from about 2011-2013 is joked about like it’s chump change, especially for game of thrones or hbo. but prestige tv reeled in that subscriber money. the streaming model today is the continuation of the prestige tv model, except that every show needs to be prestige, no matter the audience or genre or story structure. because prestige tv made money

now that the baseline model for helping your subscription/channel make money is to throw 6 million+ per episode, it's no longer a mystery why seasons are getting shorter and shorter. and the demand for higher and higher production will only mean that shows take longer and longer to make

netflix shelled out 6 million per episode - what an oddly familiar number, huh? - for stranger things season 1. season 4 cost 30 million per episode

wheel of time season 1: 10 million per episode. rings of power season 1: 58 million per episode. these are adaptations btw, not original IPs, but this is SEASON ONE money you’re looking at. i liked both rings of power and wheel of time decently, but my hot take is that both of these shows are under-written and over-produced. why so much money thrown at projects with writers at the helm who are inexperienced in the fantasy genre? rings of power in particular is bank-breaking and it was originally planned to run for several seasons

the mandalorian season 1: 15 million per episode. andor season 1: 20 million per episode. the acolyte season 1: 22 million per episode

remember that the subscription model requires subscribers to make money and requires NEW subscribers to satisfy the hunger for growth, and star wars is a single IP with established fans. the mandalorian, andor, and the acolyte all took major risks in different ways. the mandalorian actually fell back on star wars fundamentals (rather than being something net new in my opinion) and its risk was in being a show, not a movie, and the first of its kind on streaming for star wars

andor could be the riskiest fantasy/sci-fi show to hit streaming, ever. 12 episodes for season 1 that cost 250 million overall, not 6-8, explores marxist themes, and did not pull in new subscribers. what popularity it does have is purely due to word-of-mouth and plain old good writing, rather than marketing or by simply being part of star wars. it was originally going to be 5 seasons but is now going to be 2 because... 250 million dollars is a lot to spend on one season of television that didn't make you a lot of money. simple as that, even if andor is the best live-action thing disney has produced in decades in my opinion

the acolyte season 1 was 8 episodes and cost 22 million per episode, which armchair critics on social media are stating is the reason why the show has been canceled. haters will just say it was canceled because of bad writing, and fans are saying it was because of review-bombing and the diversity of the cast and crew

i disagree on some level that the acolyte is the first star wars show to be canceled, because again, andor was going to be 5 seasons and is now going to be 2, losing over 50% of the original story. even fans of the acolyte will agree that its writing wasn't the best. most fans who have seen andor will agree that it is the best-written star wars media ever on par with the best episodes of clone wars. both shows brought me over to disney plus when no other show or movie did

but in effect, both shows have been canceled

my take is that if a mid list existed, both shows should have been on it. they are part of an established IP with established fans who were going to watch the shows no matter what. most people with star wars fatigue would not have heard about the uniqueness of these shows until later and would have probably picked them up by their finales or by their season 2s

if they were not star wars properties and were original stories instead, both of these shows were still fairly unique doing things that appeal to "weird" subsets of sci-fi/fantasy fans. the mid list would have been perfect either way

i firmly believe that a mid list would have saved both of these shows. 6 million per episode MAXIMUM. ideally less. not because i dislike either show, but because i care about writing above all else. pay 1 writers room a fair wage and let them go fucking nuts for a few seasons. as long as everyone else in the production is being paid a fair and living wage, i don't care how little is spent on the show

stranger things should have been a mid-list anthology series that ran forever, wheel of time should have been a mid-list tv fantasy with at least 12 episodes per season to do any justice to those massive books but also to pay homage to the book series' roots as high fantasy that goes on and on without much of a plan and with often mid and sometimes junky writing but with appeal in that it was long-running, made readers familiar with the same characters every book for many hundreds of pages each, and is something of a comfort read now for many fans

i think that reality is catching up to streaming services and things are going to get worse before they get better

but i also think that the next "evolution" of tv should be the return of the mid list

[yshtal]

when I was little I used to play clue with my sister and when I won by being like “okay YOU don’t have the candlestick and I don’t have the candlestick and there are no more cards, so it’s gotta be the candlestick” she would get really mad and tell me I was cheating because I wasn’t supposed to be making assumptions like that and she didn’t understand where I was getting the info from, so I was ruining the game for her

anyways I don’t rly get why people on twt are THAT mad about veilguard spoilers because they do not seem that deep

[tricksterlatte]

Anyone else think short form social media based on algorithms designed to promote topics that create more engagement instead of more joy, the idea of fast fashion but conveyed through social media, and the fact you can monetize suffering and outrage better than ever has largely resulted in the death spiral of media literacy and the mass emergence of bad faith readings?

[foccaccia]

does anyone have recommendations for fictional media that has like. actual lesbians in it. not like supergirl Two White Skinny Girls, One Blonde and One Brunette Kiss media, or "its implied lesbianism!!!" but just regular fucking lesbians

[thejakeformerlyknownasprince]

"I hate stories unkilling characters and have been firm on never doing it in my own sci fi series" do you mean that you're writing a sci-fi series other than your fic? If so, I'd love to know more about it! You're an incredible writer.

Yes and no and yes and no. I have two major projects I've taken as far as multiple drafts of novels. But whether either one counts as sci fi... Hm.

Project 1 is probably more fantasy — I always describe it as Chronicles of Narnia by way of Stephen King's It. It definitely has sci fi elements in that it's more interested in commenting on the contemporary U.S. than on the fantasy world — one character flees the U.S. for OtherWorld, one character flees OtherWorld for the U.S., one character only goes to OtherWorld so he can earn a place in U.S. society, and one character only leaves the U.S. so she can earn a place in OtherWorld. It also has that sci fi sensibility of wanting to know how things work, why different societies are different for good and bad reasons. That said, it's also a portal fantasy about characters using magic to travel between universes, so... marginal.

Project 2 is more like X-Men, in that it's more concerned with how teenagers would (mis)use the ability to shoot lasers than how the lasers work. It's largely about forming an identity and fighting real estate developers on behalf of one's family co-op, so urban fantasy if it's fantasy or low sci fi if it's sci fi. The relative sci-fi-ness of the universe is literally a minor point of contention between two characters (one's a science tutor who believes in experimenting with the chaos energy to understand it better; one's a devout believer who has Seen Some Shit and knows better than to futz around with these things) and I deliberately never resolve it. The superpower stuff is important and fun and influences the characters a lot, but unlike X-Men it's not a magic-school story and doesn't want to be.

Sorry that's kind of a non-answer. But I think stressing too hard over how a book will be marketed while you're still drafting it is like buying wallpaper for a house you haven't built, and that genres are just made-up marketing categories anyway.