#Traffic Awareness Campaigns

[townpostin]

Jugsalai Traffic Police Honored For Road Safety Efforts

Community Recognizes Officers’ Work In Enforcing Rules And Raising Awareness Local social workers present bouquets and shawls to traffic police team. JAMSHEDPUR – Jugsalai Traffic Police Station In-charge Rajan Kumar and his team were honored on Wednesday for their dedication to enforcing traffic rules and promoting road safety. "We appreciate the police’s efforts in making our roads safer,"…

[manufacturerbusiness]

Website: https://www.manufacturer.com/

Address: 4154 Glenview Drive, Corpus Christi, TX 78476

Phone: 361-544-4567

Manufacturer Limited is a global corporation specializing in the production and distribution of a wide range of consumer and industrial products. With a commitment to innovation, quality, and sustainability, Manufacturer Limited serves diverse markets including automotive, electronics, appliances, healthcare, and more.

Business Email: infoshanto@gmail.com

[levyconindia001]

Significance Of Pay Per Click To Build Your Business

the significance of Pay Per Click(PPC) advertising in building a business cannot be overstated. It provides businesses with instant visibility, flexibility, and scalability, allowing them to reach their target audience directly and generate quality leads. By leveraging the power of PPC, businesses can effectively build their online presence, increase brand awareness, and drive targeted traffic to their websites, ultimately leading to business growth and success.

[centurymedia360]

Why Social Media is Important for Any Business

In today's digital age, social media has become an integral part of our lives. It has revolutionized the way we communicate, connect, and consume information. For businesses, social media presents a plethora of opportunities to engage with their target audience, build brand awareness, and drive growth. In this article, we will explore the importance of social media for any business and how it can be a game-changer in the competitive marketplace.

Increasing Brand Visibility and Awareness

In a crowded marketplace, it is crucial for businesses to stand out and make their presence felt. Social media platforms provide an excellent opportunity to increase brand visibility and raise awareness among a vast audience. By creating and sharing engaging content, businesses can reach potential customers, showcase their products or services, and establish themselves as industry leaders. Additionally, the ability to target specific demographics and interests through social media advertising further amplifies brand visibility.

Building and Nurturing Relationships

Social media platforms are not just for promoting products or services; they also offer a unique channel for businesses to connect and engage with their audience on a personal level. By actively participating in conversations, responding to comments and messages, and sharing valuable insights, businesses can build a loyal community of followers who become brand advocates. These relationships foster trust, encourage customer loyalty, and can even lead to valuable word-of-mouth recommendations.

Driving Website Traffic and Conversions

A strong online presence is incomplete without an effective website. Social media acts as a gateway to direct traffic to a business's website, where potential customers can learn more about the products or services offered. By strategically placing links in social media posts, businesses can drive qualified traffic to their website and increase the chances of converting visitors into customers. Furthermore, social media advertising campaigns can be optimized to directly lead users to specific landing pages, resulting in higher conversion rates.

Gaining Market Insights and Competitive Advantage

Social media platforms provide businesses with a wealth of data and insights about their target audience. By monitoring and analyzing engagement metrics, businesses can gain valuable market insights, such as customer preferences, trends, and buying behaviors. This information can be used to tailor marketing strategies, develop new products or services, and stay ahead of the competition. Additionally, observing competitors' social media activities can provide valuable insights into their strategies, allowing businesses to adapt and differentiate themselves.

Cost-Effective Marketing and Advertising

Compared to traditional advertising channels, social media marketing offers a cost-effective way for businesses to reach their target audience. Setting up business profiles and sharing organic content is generally free, making social media accessible to businesses of all sizes. Additionally, social media advertising campaigns can be highly targeted, allowing businesses to reach specific demographics, interests, and geographic locations within their budget. The ability to track and analyze the performance of social media campaigns also enables businesses to optimize their strategies and maximize their return on investment.

Conclusion

In today's digitally connected world, social media is a powerful tool that businesses cannot afford to ignore. It provides a unique platform to increase brand visibility, build relationships with customers, drive website traffic, gain market insights, and engage in cost-effective marketing. By harnessing the potential of social media, businesses can establish a competitive edge, enhance their brand reputation, and drive sustainable growth in the ever-evolving marketplace. Embracing social media is no longer an option but a necessity for any business looking to thrive in the digital age.

Read our latest and trending blogs articles. Click Here.

Revolutionary Impact of ChatGPT on the marketing industry.

Comparison between SEO and PPC. Which one is better.

[dhrubo-organization]

Social Media Advertising for Sports Brands

How Dhrubo Organization Helps Sports Brands Succeed with Social Media Advertising Social media advertising has become an integral part of any successful marketing strategy, and sports brands are no exception. In fact, sports brands can benefit greatly from social media advertising, as it allows them to engage with their target audience, showcase their products and services, and increase brand…

[ahad181020]

[gatheringbones]

[“Carceral feminists hold that if we could abolish prostitution through criminalising clients and managers, the trafficking of women would end, as there would be no sex trade to traffic them into. As the deputy prime minister of Sweden writes, ‘It is very obvious to us that there is a very clear link between prostitution and trafficking … Without prostitution there would be no trafficking of women.’ This perspective also views prostitution as intrinsically more horrifying than other kinds of work (including work that is ‘low-status’, exploitative, or low-paid), and as such, views attempting to abolish prostitution through criminal law as a worthwhile end in itself. For those who hold these views, defending sex workers’ rights is akin to defending trafficking.

In these conversations, trafficking becomes a battle between good and evil, monstrosity and innocence, replete with heavy-handed imagery of chains, ropes, and cuffs to signify enslavement and descriptors such as nefarious, wicked, villainous, and iniquitous. This ‘evil’ is driven by the aberrance of commercial sex and by anomalous (and distinctly racialised) ‘bad actors’: the individual villain, the pimp, the trafficker. A police officer summarises this approach as: ‘we’ll put all these pimps, all these traffickers in prison … and that’ll solve the problem’. Numerous images associated with modern anti-trafficking campaigns feature a white girl held captive by a Black man: he is a dark hand over her mouth or a looming, shadowy figure behind her.

Fancy-dress ‘pimp costumes’ offer a cartoonishly racist vision of 1970s Black masculinity, while American law-enforcement unashamedly use terms such as ‘gorilla pimp’ and link trafficking to rap music. There is a horror-movie entertainment quality to this at times: tourists can go on ‘sex-trafficking bus tours’ to shudder over locations where they’re told sexual violence has recently occurred (‘perhaps you are wondering where these crimes take place’) or buy an ‘awareness-raising’ sandwich featuring a naked woman with her body marked up as if for a butcher. Conventionally sexy nude women are depicted wrapped in tape or packed under plastic, with labels indicating ‘meat’.

Conversely, the victim is often presented with her ‘girlishness’ emphasised. Young women are styled to look pre-pubescent, in pigtails or hair ribbons, holding teddy bears. This imagery suggests another key preoccupation shared by modern and nineteenth-century anti-trafficking campaigners: innocence. A glance at the names chosen for police operations and NGOs highlights this: Lost Innocence, Saving Innocence, Freedom4Innocence, the Protected Innocence Challenge, Innocents at Risk, Restore Innocence, Rescue Innocence, Innocence for Sale.

For feminists, this preoccupation with feminine ‘innocence’ should be a red flag, not least because it speaks to a prurient interest in young women. Conversely, LGBTQ people, Black people, and deliberate prostitutes are often left out of the category of innocence, and as a result harm against people in these groups becomes less legible as harm. For example, a young Black man may face arrest rather than support; indeed, resources for runaway and homeless youth (whose realities are rather more complex than chains and ropes) were not included in the US Congress’s 2015 reauthorisation of the Justice for Victims of Trafficking Act. Anti-trafficking statutes often exclude deliberate prostitutes from the category of people able to seek redress, as to be a ‘legitimate’ trafficking victim requires innocence, and a deliberate prostitute, however harmed, cannot fulfil that requirement.”]

molly smith, juno mac, from revolting prostitutes: the fight for sex workers’ rights, 2018

[townpostin]

Jamshedpur Cracks Down on Speeding Violations

18 vehicle owners issued notices in June campaign against overspeeding Jamshedpur Traffic Police and Road Safety Team issue notices to 18 vehicle owners for overspeeding in June. JAMSHEDPUR – The Jamshedpur Traffic Police and Road Safety Team conducted a rigorous campaign against overspeeding throughout June, resulting in notices issued to 18 vehicle owners. District Transport Officer Dhananjay,…

[exquisite-peculiarity]

Update on the Fur Affinity hack!

For those who don't know, Fur Affinity is a furry site that hosts furry art, writing, photos, etc. It's an important and unique community beloved by its userbase. The person who founded and ran the site, Dragoneer, passed away 8/6/24. His friends and family are working together, with the support of the community, to keep the site up and running. They have a gofundme campaign to cover site expenses and the debt of his estate to keep the site from getting sold off as an asset. So far, it is looking bright. Unfortunately, this week, bad actors hijacked the site. They didn't break into the private info, but redirected traffic and communications to other places, including Kiwifarms (alt right site) who promptly released a statement that they weren't involved, and the hijack was at the expense of both websites. Fortunately for everyone, it's been resolved, and the site is safe to use again.

Here's the statement from their discord:

"Good Afternoon!

Yesterday, after meeting for several hours with Network Solutions (our domain registrar), they finally agreed to our demands to lock our account and revert changes made to our domain name’s NAMESERVER configuration. This lock also prevents anyone from signing in and making further changes. A fraud investigation has been launched on their part, and upon conclusion, our account will be fully released to us and we will receive more information on how this hijacking occurred. Our domain is directing traffic correctly.

While the bad actor was in control of our domain between Tuesday, August 20th at 12:47AM ET and Wednesday, August 21st at 2:28PM ET, they redirected our traffic to other websites and they set up an email server to receive any emails that were sent to any of our @furaffinity.net accounts. If you sent any emails to our @furaffinity.net accounts during that time, then the bad actor has those emails, we did not receive them, and you should act appropriately to secure and protect your information. Furthermore, any emails sent from @furaffinity.net during that time would have been sent by the bad actor and should not be trusted. The bad actor never had access to our actual email accounts, any previous emails, nor data we have previously received.

It is important to stress that the Fur Affinity web server itself was never compromised, and the bad actor never had access to any private information therein such as our user and server data (It's as if someone stole your home address and had your mail and visitors routed somewhere else. Your house and everything inside is fine, only the address and incoming/outgoing mail were affected). **As a precautionary measure during the incident, we invalidated all current login sessions and you will need to log back into your account.**

**✨🌟🎉 FUR AFFINITY IS NOW ONLINE AND MAY BE ACCESSED SAFELY! 🎉🌟✨**

Furthermore, as of last night (August 21st at 9:53PM ET), we have regained access to our Twitter account, and with the help of Whanos (@KernelJunkie), reclaimed our username (@FurAffinity). And as of this morning (August 22nd at 10:45AM ET), we also secured Dragoneer's personal Twitter account.

We have also been made aware of various sources claiming to have identified the bad actor responsible for this attack. We have no way to verify that these accusations are accurate, but will continue to share all information with the FBI. With that said, we want to remind everyone that we have a zero-tolerance policy toward harassment, no matter the circumstances. Recently, there have been instances where speculation has led to individuals being harassed, even if they have no proven connection to the incident.

It is important to note that Fur Affinity, with direct insight into the situation, has not conducted its own investigation. We are leaving that responsibility to law enforcement. Speculation only spreads misinformation and causes harm, so please be cautious about what you share or believe online.

We kindly urge everyone to avoid engaging in further speculation or harassment. It is the role of law enforcement to determine the facts and make decisions, not ours.

Finally, we want to extend our deepest gratitude to all of you for your unwavering support during this incredibly difficult time. Your kindness, patience, and understanding have meant the world to us as we've navigated these challenges together. We are committed to continuing to foster a creative and welcoming environment for all, and it is your strength and solidarity that make our community truly special. Thank you for standing with us.

Please note FA might suffer from the "hug of death" - basically, everyone interacting with it at once causes it to run slowly. (: It's not broken, just overwhelmed by your support!! "

In my opinion, the people who are running the site at this time are doing a good job with a really terrible situation.

We love and protect tumblr, as a special and queer community that is unique in it's function. Fur Affinity is important in the same way. It is a safe space for both nsfw and sfw queer expression, and that's something important to protect. ♥️

[nurjahan774]

Importance of digital marketing:

Reach your target audience where they spend their time. The average person spends over 6 hours a day on the internet, so it's important to be present where your potential customers are. Digital marketing allows you to reach your target audience on a variety of platforms, including search engines, social media, email,and websites.

Target your ideal audience. With digital marketing, you can target your ideal audience with laser precision. This is because digital marketing platforms allow you to collect data about your audience, such as their demographics, interests, and online behavior. Once you have this data, you can create targeted marketing campaigns that are more likely to resonate with your ideal audience.

Measure your results and optimize your campaigns. Digital marketing is highly measurable. This means that you can track the performance of your campaigns and see what's working and what's not. This data allows you to make adjustments to your campaigns in real time to improve your results.

Cost-effectiveness. Digital marketing is one of the most cost-effective ways to market your business. There are a variety of free and low-cost digital marketing tools and platforms available. Additionally, you can scale your digital marketing campaigns up or down as needed, depending on your budget.

Compete with larger corporations. Digital marketing levels the playing field for businesses of all sizes. With digital marketing, you can compete with larger corporations for the same keywords and target audience. This is because digital marketing platforms rank your website or content based on relevancy, not budget.

In addition to these five importance, digital marketing can also help you to:

Build brand awareness

Generate leads and sales

Improve customer relationships

Increase website traffic

Boost SEO rankings

Establish yourself as a thought leader in your industry

Overall, digital marketing is an essential tool for businesses of all sizes. It allows you to reach your target audience, measure your results, and optimize your campaigns to achieve your business goals.

[amirhamza74]

What are the advantages of digital marketing? Digital marketing offers numerous advantages over traditional marketing methods. Some of the key benefits include: 1. Cost-Effectiveness: Digital marketing is often more affordable than traditional marketing channels like TV, radio, and print. Campaigns can be tailored to fit any budget, allowing small businesses to compete with larger companies. 2. Measurability: Digital marketing provides detailed analytics and reporting, enabling marketers to track the performance of their campaigns in real time. Metrics such as click-through rates, conversion rates, and return on investment (ROI) are easily measurable. 3. Targeted Reach: Digital marketing allows precise targeting based on demographics, interests, behavior, and location. Platforms like Google Ads and Facebook Ads enable marketers to reach specific audiences that are more likely to be interested in their products or services. 4. Flexibility and Agility: Digital marketing campaigns can be quickly adjusted based on performance data. Marketers can experiment with different strategies and tactics without significant delays or costs. 5. Global Reach: The Internet provides access to a global audience, enabling businesses to expand their market beyond local or regional boundaries. E-commerce platforms and international shipping options further support global expansion. 6. Enhanced Engagement: Digital marketing channels, such as social media, email, and content marketing, facilitate direct interaction with customers. Two-way communication allows for better customer relationships and improved customer satisfaction. 7. Personalization: Digital marketing tools allow for personalized marketing messages based on user behavior and preferences. Personalization can significantly improve the customer experience and increase conversion rates. 8. Higher Conversion Rates: Digital marketing strategies like search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing can drive highly targeted traffic to websites. This targeted traffic is more likely to convert into leads or sales. 9. Better Customer Experience: Digital marketing enables businesses to provide a seamless and integrated customer experience across various online channels. Techniques such as remarketing and automated email responses can enhance the overall customer journey. hashtag#Overall, digital marketing offers a versatile, efficient, and effective way for businesses to reach and engage with their target audience, leading to increased brand awareness, customer loyalty, and revenue growth.

[tinka-tank]

got any dc character headcanons? specifically for the s2 cast but any work fine!!

Let's see... I don't have a brain that thinks a lot outside of her own ocs because I have a brain the size of a walnut so...

James: in a greeting he was speaking perfect Spanish and he's Brazilian and they speak Portuguese so I would like to think at least one of his parents is Mexican or he has lived there bc he also claims he loves Mexico so yes this is true and real

He also makes the cliche tiktok youtuber videos and makes Aiden do challenges and mukbangs w him and he can handle his spice but Aiden can NOT... I also like to think he takes longer to get ready in the morning just because he admires himself in the mirror for a bit. But it's no biggie bc Aiden spends 5 mins a day admiring James in return

Riya: honestly I Hate how people use the DC pride pic to say everyone else missing is straight like what if they were in traffic and missed ?? Like personally I just like to think Riya has never explored her sexuality at all and is not really aware of her interest in women (maybe someone here likes Riya x Grett just a little) so she doesn't say or claim anything really

But I do think she'd also do fashion campaigns. Like beautiful woman on a magazine cover. Ik she'd look so good w editorial makeup and fashion on..

Aiden: he is eastern european coded to me... not sure what country but he and Tom (season 1) are in that group to me.. also he calls James things like "snookums" "snuggle bun" and most importantly his "beautiful god of beauty" period 😌

Hunter: he does drag or something like that, his name would be something like June Thanasia (euthanasia) or The Bride.. or I was also recommended the name Bloody Mary like some kind of Lady Gaga or horror themed one

You will see an upcoming post of how I imagine one of his drag looks to be and I had a previous post of him in a wedding gown for this very reason, I think he likes the corsets and lots of jewelry and beads !

Ally: she likes to cosplay video game couples or ships and just not tell Tess that it's gay as hell like. She will dress up as Link and make Tess be Ganon to fulfill Ganlink or Ally as Zelda and Tess as Midna to fulfill Midzel... I also think she has posters of female video game characters who gave her the Bi Awakening...

Lake: absolutely is secretly fashion obsessed and has very cutesy themed outfits hidden around with matching flowers to put in her hair... I really think she'd look like a human flower in fashion aesthetics

As for Season 1.

Miriam: doesn't know what an air fryer is and she doesn't want to know either get it OUT of her face and I also really want to believe if Jake doesn't live with her she will have him do so after all stars so they can spend her final years together making memories and doing mundane things like shopping cooking and wandering around at 3 am for no reason

Fiore: I refuse to believe she doesn't treat a random ass stuffed animal better than real people, I guarantee she has at least ONE and it's def a unicorn like bye or cat like on her pjs byeeeee

Ellie: She had an emo phase and I know she had one bang over her eye and wore ties over everything and had a studded belt and such.. I know her power

Jake: that man is Chinese to me we've seen how I draw him this is hc I will DIE ON. I don't care whether he's Wasian or not, what matters is he really wants to wear more hanfu but is shy about it... but I like to think he loves womens Tang or Qing dynasty hanfu the most...

Also bc onc is SO disrespectful to him (I'm dramatic) I know they'd never admit he can play an instrument he SO gives me the type to have had a band in high school like tell me he isn't giving that energy

Tom: he smells bad, but to tame this he probably smells like your average cheap men's 3 n 1 body wash like think dove or suave or something like that like you can't convince me he isn't sweating balls out here, also he's secretly into fashion and desires to wear all the mini skirts his heart desires

Grett: passion for fashion like LOOK at her outfits ? Wearing heels and running around ? I know she desires so badly to dress more freely and even more showy, but because of how poorly she's been treated she is a bit insecure about her body and how it looks in certain clothes.. but I know she will learn to love herself the way we love her and wear the most stunning outfits and jewelry her heart desires

Ashley: I am going to be crazy w this one but as someone who's family hails from the North of Mexico, I have to think she's somehow Mexican BUT PROBABLY A NO SABO KID.. like I doubt she knows one word of Spanish other than swears but this is MY truth

Drew: he used to look up boys kissing on YouTube

I can't think of other bullshit I thought of but this is what I am thinking do we have thoughts opinions any add ons or disagrees ??

[michaelespositostatenisland]

Michael Esposito Staten Island - Influencer Marketing the Future of Engagement? Exploring its Impact & What We Can Expect

In the ever-evolving landscape of marketing, influencer marketing has emerged as a powerful tool for brands to engage with their target audience. Michael Esposito Staten Island — How Influencer Marketing Revolutionizes Brand Engagement demonstrates the transformative potential of this approach. As the digital realm continues to expand, the integration of influencer marketing and SEO is proving to be a game-changer, offering brands amplified awareness, improved engagement metrics, and a boost in conversion rates. Let's delve into the latest trends and insights to understand the impact of influencer marketing and what we can expect in the future.

The Rise of Influencer Marketing

In recent years, influencer marketing has experienced tremendous growth, with an estimated surge from $4 billion in 2022 to over $6 billion in 2025. This surge is not only fueled by direct partnerships but also by the increasing adoption of influencer marketing by brands, with 68% planning to increase their influencer marketing budgets. Additionally, the shift towards social commerce strategies has attributed 29% of sales to social commerce, further underlining the impact of influencers in driving consumer engagement and sales.

Moreover, the influence of influencers is not restricted to specific demographics, as 63% of internet users of all ages have engaged with a sponsored influencer post at some point 3. This demonstrates the widespread impact and reach of influencer marketing across diverse consumer segments.

The Convergence of Influencer Marketing and SEO

As consumers seek authentic content based on real experiences with products and services, the convergence of influencer marketing and SEO has become increasingly evident. This convergence presents an opportunity for brands to leverage influencer content to bolster their SEO strategies and enhance their online visibility.

How Influencer Marketing Impacts SEO

The relationship between influencer marketing and SEO is complex yet complementary. Influencer partnerships can drive engagement, authority, and trust signals that are crucial for SEO. Positive influencer endorsements can build trust with their audience, which can translate to trust in the brand itself. Furthermore, influencers creating valuable content featuring the brand can be leveraged for SEO benefits, including the acquisition of high-quality backlinks.

Future Expectations

Looking ahead, influencer marketing is poised to play a pivotal role in shaping the future of engagement for brands. The integration of influencer content with SEO strategies is expected to further elevate optimization and rankings, ultimately enhancing brand authority and trust signals. Brands that capitalize on this convergence and provide authentic value to their audiences are likely to reap substantial rewards.

Influencer Marketing and SEO: A Symphony of Success

In the journey towards maximizing the potential of influencer marketing and SEO, there are actionable steps that brands can take to craft a strategy that amplifies their brand's reach and builds lasting organic visibility:

1. Aligning Influencers with SEO Goals

Considering micro-influencers who engage in deeper connections with their audiences and create authentic content.

Prioritizing content quality over reach, focusing on informative, engaging content that optimizes for relevant keywords.

Investing in evergreen topics that offer lasting value to the audience and search engines alike.

2. Capitalizing on Content Synergies and Measuring Impact

Repurposing influencer-generated content and optimizing it for relevant keywords.

Leveraging backlinks from influencer partnerships to boost SEO ranking.

Tracking and analyzing influencer campaigns using analytics tools to monitor audience engagement and organic search traffic.

3. Building a Robust SEO Foundation

Optimizing the website for technical soundness, fast loading times, and mobile-friendliness.

Focusing on quality backlinks beyond influencer partnerships, actively pursuing high-quality backlinks from reputable websites in the niche.

In addition to these steps, brands are encouraged to develop always-on influencer partnerships, coordinate integrated content strategies, encourage backlinks, build internal influencers, monitor optimization for E-A-T (Expertise, Authoritativeness, Trustworthiness), and leverage video content to bolster reach and visibility.

Conclusion

In conclusion, the future of influencer marketing is bright, with an increasing number of brands recognizing its potential as a valuable marketing tool. Michael Esposito Staten Island - The Impact and Future of Influencer Marketing underscores the significant role this strategy plays in modern marketing. As the integration of influencer marketing and SEO continues to evolve, brands have the opportunity to drive real business impact by leveraging influencers' authenticity and social proof to elevate optimization and rankings. By embracing this convergence and providing authentic value to their audiences, brands can expect to see their authority, trust signals, and conversions surge over competitors.

In essence, influencer marketing is not just a passing trend but an integral component of the marketing landscape, offering brands the potential for sustained engagement, improved visibility, and significant returns on investment.

By aligning influencer marketing with SEO goals and embracing the convergence of these strategies, brands can position themselves for success in the dynamic world of digital marketing. As the relationship between influencer marketing and SEO continues to evolve, the future indeed favors those who recognize and capitalize on this intrinsic link.

For brands looking to stay ahead of the curve, an integrated approach that leverages the power of influencer marketing and SEO is key to unlocking the full potential of both strategies.

In essence, influencer marketing is not just a passing trend but an integral component of the marketing landscape, offering brands the potential for sustained engagement, improved visibility, and significant returns on investment. By aligning influencer marketing with SEO goals and embracing the convergence of these strategies, brands can position themselves for success in the dynamic world of digital marketing. As the relationship between influencer marketing and SEO continues to evolve, the future indeed favors those who recognize and capitalize on this intrinsic link.

[loudn-mcyt]

SBK Superhero AU: Acacia

As voted in the poll I made last time, the next kingdom to get the superhero treatment is Acacia. (I also decided to make a masterpost for this so I don't have to many links, that can be found here.) As before, I have a poll for the next kingdom I'll do here

First up is Dr. Trog. I had this idea for their role in the AU before I decided to build characters, and it shows. This was one of the more complex and difficult characters to build, and probably the least suited to actually be played as a PC (in fact, if you brought this character to a campaign I was running, I'd probably tell you no and help you rebuild a more reasonable version). However, I do think it was also the build that forced me to be the most creative.

I wanted to play with the idea that Trog, as the creator of Skyblock Infinite, is somehow simultaneously a sort of god and also a player within the world. Taking that to a superhero world, I chose to make them a living avatar of the city the AU takes place in. Their powers are absurdly powerful as a result; they can teleport practically anywhere in the city by opening a door and stepping out of another, so long as the second door faces out to a street. Urban intuition allows them to always know their location within their city, speak to any of the city's inhabitants, and sense when something arrives that shouldn't be there.

To add to that, the Plan View array allows Trog an amount of control over their power that stretches the limits of what should be allowed for this power level: Architect allows them to see events in the city while remaining aware of their own surroundings. Construction and Shift the City allow manipulation of the structure of the city on a truly ridiculous scale (both can manipulate up to 125,000 cubic feet of material at a time, though Trog at least can't use both at the same time). Shape the City reflects a different way for Trog to manipulate the city, moving streets around, affecting streetlights and traffic, and otherwise making moving through the city very difficult when they don't want you to.

Their skills and advantages are chosen to compliment this. They may not know everything that goes on, but they always know who they need to ask to find out.

With so much power, what's the downside, narratively or mechanically? Well, that's pretty simple.

Trog can't fight. They have some of the most powerful utility powers they could have at this power level, but you may notice a complete lack of offensive powers accompanied by a complete lack of physical defenses. Story-wise, this is because I liked the idea that Trog, as the avatar of the city, is stopped from using their powers against any resident of their city for harm. To tell the truth, while I enjoyed the challenge of building the character on a budget, I would usually build a character like this as an npc, since Mutants and Masterminds allows unlimited budget for npc/villain creation within the limits of their power level. That's not to say that this build is useless, just that actually playing it would require a lot more creativity and be extremely hard to balance for, as you would be absurdly overpowered in noncombat situations and very vulnerable in combat. But, really, is it so bad if the avatar of the city has some extremely powerful abilities?

Kittrix, on the other hand, does not have any problems hurting people. I initially wasn't sure what to do with her build, but I liked the idea of making her a sort of equal opposite to Trog, another manifestation of a part of the city. And given that every time I see her in an episode, she brings chaos with her...

This Kittrix is the Living Disaster. Where Trog represents the structure of the city with its buildings, streets, and controlled chaos, Kittrix represents the unpredictable - weather, accidents, animals, and plants.

Her Living Disaster array makes up her main options. As a dynamic array, it also allows her to use it a little differently than the arrays we've seen before: she can use multiple powers within the array at a time by splitting the 30-point budget to use slightly weaker versions of the powers. This allows for a lot of flavor with each power: combining torrential downpour and cold snap could be used for a blizzard, while torrential downpour with catastrophe could be a lightning strike or weather-related accident; heat wave and spreading fire could be an out-of-control blaze, and so on. The impartial stormbringer power also lets Kittrix do this without worrying about affecting herself, as she is immune to her own powers.

The Green and the Red, alongside her advantages and skills, are geared towards the other half of her domain: all of the plants and animals inhabiting the city. She is also immortal, like Trog, though her regenerative abilities are a little bit more limited (mostly for budget reasons). She's also more well-rounded defensively, with an actually balanced set of defenses.

[sean-parnell]

How Manufacturers Can Leverage Content Marketing to Grow

Cold calls, print advertising, tradeshow participation, and knocking on doors once worked well manufacturers can no longer rely on them to generate leads that fuel sustainable, double-digit growth despite having an effective sales team that may still have some skills in these areas.

Inbound lead generation in commercial and industrial markets requires compelling brand storytelling and thought leadership that educates prospects along the buyer’s journey, who don’t want to talk with salespeople before they’re good and ready as they fear being “sold to” by people that don’t have their best interest in mind.

Problems Solved vs. Products & Services, Features & Benefits

Powerfully resonating with prospects requires brand storytelling that converts website visitors into prospects then into customers.

Your brand story begins with having a deep understanding of the problems faced by your prospects, what they need to overcome them, and the value to them in doing so before promoting all of your products and services and their features and benefits. Prospects are searching for who can solve their problems and may have a limited understanding of what will solve their problems, so claiming your solutions are “the best” and that you’re an “industry leader” may mean nothing until they have an understanding of how your products will help them.

The hero of your prospects’ story is themselves, so you need to educate them on how you can solve their problems, and how your people, process, products, and services – not just products – do so. This is what will resonate powerfully with them. In this way, you serve as a guide for achieving success and avoiding failure. Your products and services with their features and benefits are how you solve these problems..

Thus, your “brand story” needs to be told throughout all of your marketing: on your home and about pages, blogs, guides, case studies, marketing collateral, presentations, proposals, press releases, third-party website profiles, direct mail, email campaigns, your tagline, and anywhere else you promote your company.

A brand story for each product and service you sell can also be developed as each of them solves different problems in different ways for different markets. This “sub-brand storytelling” is also effective for different vertical and geographic markets as each has different requirements.

Extracting & Promoting Thought Leadership

When they have a problem that they want to solve – because the pain of not changing exceeds the pain of the change – prospects self-educate themselves by researching the internet before speaking with any vendors, so it’s important to provide educational content that will help them understand how you can solve their problems:

TOFU: Top of Funnel: this content builds awareness by providing an overview of the problems you solve and how your products solve them

MOFU: Middle Funnel: this content goes one level deeper and helps them consider between different options that can solve their problem

BOFU: Bottom Funnel: this content gets very specific and helps prospects make their final decisions

OOFU: Out of Funnel: this content is created in a misguided attempt to maximize keyword rankings and website traffic as part of a flawed search engine optimization strategy (SEO) but fails to generate leads though can be quite costly

Tip: it’s important to have a good balance of all types of content (except OOFU).

It’s especially important for manufacturers to understand that, in addition to learning about how you solve their problems with your products and services, your prospects want to know how your solutions and business practices compare with both direct and indirect competitors. They also want to understand how their investment can be cost-justified so they can sell the idea of buying from you to internal decision makers that may not be in communication with you. Product comparisons are very useful because this is what prospects try to compile themselves, especially if they include areas where your competitors have an advantage over yours. Case studies that include return on investment (ROI) estimates are also highly useful for prospects.

Lead-Generating Content Begins with Keyword Research

Understanding and prioritizing what your prospects are searching for is a critical first step for lead generation, which begins with conducting keyword research on all the different terms your prospects may use.

Onsite SEO then fully leverages the content you’ve already developed when you work the highest priority keyword phrases into your page titles, meta descriptions, H1 headers, and throughout the content of each page – just remember it has to read well and should only be performed by someone that thoroughly understands your business and what prospects value.

Brainstorming content ideas that incorporate these keyword phrases and educates prospects along the buyer’s journey is the next step, following by prioritizing these content ideas into an editorial calendar. The best content comes from getting a professional copywriter to interview your company’s thought leaders and then writing up what is learned in the form of foundational website content, blogs and guides.

Best Practice: Google Search Console reports the keywords people searched for to find you.

Creating Lead Magnets

When your prospects discover that you are providing education and thought leadership for how you can solve their problems, many will be willing to provide their contact information to download this gated content – especially long-form, MOFU and BOFU content including guides, whitepapers, ebooks, and webinars. It’s also important that your contact forms ask prospects where they found out about you so you can attribute each download to the marketing or other activities that generated them. It’s not recommend to gate promotional material that prospects expect to be freely available, including blogs, brochures, data sheets, infographics, case studies, and similar materials.

Promoting MOFU and BOFU also generate even more website traffic and leads, including in Google Ads, LinkedIn Campaigns, Microsoft Ads and other pay-per-click (PPC) campaigns, your social media profiles (especially LinkedIn and Twitter), on third-party article publishing sites (e.g. Medium), and throughout your public relations activities.

The Manufacturing Content Creation & Lead Generation Process

Here are the steps for creating content that has been proven to generate leads and product sales from many commercial and industrial manufacturers:

Conduct keyword research and optimize all of your current content for search

Develop brand storytelling and implement it throughout your home and about pages, marketing collateral, presentations, and all other marketing materials

Write blogs and publish them on a consistent schedule, educating prospects on a wide variety of topics that help them understand how your products and services will solve their problems

Syndicate unique versions of this content on high ranking, third-party websites

Launch Google ads and email campaigns to bring more prospects in

Create microsites to promote how you solve specific problems in your top vertical markets

Launch ecommerce to supplement sales through your channel partners for people that want to speak with and buy directly from you – just don’t undercut them, so selling only at list price is recommended

Evaluate new market opportunities where your current competitors are irrelevant with Blue Ocean Strategy

This approach routinely generates sustainable, double-digit sales growth with an ROI of over 300% within 12-18 months when executed by an experienced industrial marketing agency – and your company will no longer be a well-kept secret in your markets.

The Case for a Marketing Audit

While it may be appealing to hire a full-time content marketer, SEO specialist, or to outsource to a manufacturing marketing agency that may wow you with shiny objects, conducting deep dive marketing due diligence with an experience marketing consulting resource understands your industry is typically a better way to start.

An effective marketing audit will identify what it will take for you to generate sustainable, double-digit growth by leveraging brand storytelling, content marketing, SEO, content syndication, email campaigns, marketing automation, social media, advertising, PR, and more.

Most marketing audits focus only on promotional marketing communications, so you may want to find an industrial marketing agency that can auditing the other three Ps of your marketing: products and services, pricing and placement (selling through channels and go-to-market strategy).

[my-mt-heart]

How is AMC likely gauging audience reactions to the show?

There's comments on social media, but that only covers the people who bother to use social media to share their thoughts. Many don't.

And even though tboc views were low, there's still plenty of people on Facebook and Instagram saying uncritical stuff like "Daryl is badass!!" and people shipping caryl who must not have seen Zabel's comments... So, that makes it seem like AMC can just carry on not giving a fuck because those people will still be hyping it regardless of quality.

And then there's people criticising Isabelle's death, but it's not always clear from their comments whether those people are criticising it because Isabelle was an interesting character or because they supported shipping her with Daryl. How will AMC be responding to this?

Lots of people ship caryl, but I think many who do keep it quiet because speaking about it publicly always results in aggressive anti-ship comments. My personal theory is that this is due to the cishetmale gaze that dominates horror fandom, which tends to marginalise any romance/shipping discourse, but especially if that discourse centres a character who doesn't conform to conventional standards that prioritise the male gaze. So, then we see more vocal support for ships like darabelle and d*nnie because online spaces accept that. But that doesn't necessarily reflect how viewers at home feel about what they're watching.

And I just don't get the impression that AMC are that thoughtful about their market research. They allowed so many mistakes, like giving NR far too much control, and they've lost a lot of potential for acclaim and money because of it. They seem lazy. And maybe they are.

I'm asking because you encourage us to use our voices in the hope that it will influence positive change, but I guess I'm wanting to better understand how impactful we can actually be. Do you think AMC doesn't care that we find David Zabel to be misogynistic, that we want Melissa to be treated better etc.? Or do you think the people shouting things like "Daryl is so badass!!" have a stronger impact on their decisions?

And is it worth us trying to be more vocal in places where the toxicity is the worst? I avoid FB and Instagram because any time I comment, I get about 10 men telling me to shut up and make them a sandwich. But because we aren't speaking in those spaces, it looks like only dudebros care about the show, and only their opinions are getting traffic, idk.

Hey, anon. There are a lot of different pieces to your ask that I think @indigoraysoflight and @that-left-turn are more equipped to dig into if they’d be so kind 🙏 I will say that any positive feedback AMC gets is no consolation to them if the numbers are low. They don’t make money off of dudebros chanting on FB or wherever. They make money when people watch/subscribe to the show, and if that’s not happening, then marketing has to figure out where the problems are and how they can be fixed. I know speaking up can be difficult, especially when EPs are running an active campaign to make you feel unwelcome. That shouldn’t be happening (🤨), but it’s the only way to show AMC that we’re here and that our viewership matters. I think there is a lot of bias and a lot of outdated approaches, but if all of us stay silent, there’s no blueprint for them to even consider. Our voices have made a huge impact already—case in point Melissa returning. AMC has been attempting to market to us—case in point the S3 teaser—despite the EPs counter campaign. So they aren’t ignoring us. It’s just going to take stronger, better leadership on the creative side to really push the change along. You don’t need to speak up anywhere that makes you uncomfortable. Like you said, different subsets tend to congregate on specific platforms—in theory AMC should be aware of that. Find one that works for you 👍