#Traffic Awareness Campaigns

[townpostin]

Jugsalai Traffic Police Honored For Road Safety Efforts

Community Recognizes Officers’ Work In Enforcing Rules And Raising Awareness Local social workers present bouquets and shawls to traffic police team. JAMSHEDPUR – Jugsalai Traffic Police Station In-charge Rajan Kumar and his team were honored on Wednesday for their dedication to enforcing traffic rules and promoting road safety. "We appreciate the police’s efforts in making our roads safer,"…

[kreativemachinez4]

Influencer Marketing: How To Work With Influencers? (A Complete Guide)

Why are you even investing in influencer marketing? What exactly do you want to achieve in the end?

[levyconindia001]

Significance Of Pay Per Click To Build Your Business

the significance of Pay Per Click(PPC) advertising in building a business cannot be overstated. It provides businesses with instant visibility, flexibility, and scalability, allowing them to reach their target audience directly and generate quality leads. By leveraging the power of PPC, businesses can effectively build their online presence, increase brand awareness, and drive targeted traffic to their websites, ultimately leading to business growth and success.

[centurymedia360]

Why Social Media is Important for Any Business

In today's digital age, social media has become an integral part of our lives. It has revolutionized the way we communicate, connect, and consume information. For businesses, social media presents a plethora of opportunities to engage with their target audience, build brand awareness, and drive growth. In this article, we will explore the importance of social media for any business and how it can be a game-changer in the competitive marketplace.

Increasing Brand Visibility and Awareness

In a crowded marketplace, it is crucial for businesses to stand out and make their presence felt. Social media platforms provide an excellent opportunity to increase brand visibility and raise awareness among a vast audience. By creating and sharing engaging content, businesses can reach potential customers, showcase their products or services, and establish themselves as industry leaders. Additionally, the ability to target specific demographics and interests through social media advertising further amplifies brand visibility.

Building and Nurturing Relationships

Social media platforms are not just for promoting products or services; they also offer a unique channel for businesses to connect and engage with their audience on a personal level. By actively participating in conversations, responding to comments and messages, and sharing valuable insights, businesses can build a loyal community of followers who become brand advocates. These relationships foster trust, encourage customer loyalty, and can even lead to valuable word-of-mouth recommendations.

Driving Website Traffic and Conversions

A strong online presence is incomplete without an effective website. Social media acts as a gateway to direct traffic to a business's website, where potential customers can learn more about the products or services offered. By strategically placing links in social media posts, businesses can drive qualified traffic to their website and increase the chances of converting visitors into customers. Furthermore, social media advertising campaigns can be optimized to directly lead users to specific landing pages, resulting in higher conversion rates.

Gaining Market Insights and Competitive Advantage

Social media platforms provide businesses with a wealth of data and insights about their target audience. By monitoring and analyzing engagement metrics, businesses can gain valuable market insights, such as customer preferences, trends, and buying behaviors. This information can be used to tailor marketing strategies, develop new products or services, and stay ahead of the competition. Additionally, observing competitors' social media activities can provide valuable insights into their strategies, allowing businesses to adapt and differentiate themselves.

Cost-Effective Marketing and Advertising

Compared to traditional advertising channels, social media marketing offers a cost-effective way for businesses to reach their target audience. Setting up business profiles and sharing organic content is generally free, making social media accessible to businesses of all sizes. Additionally, social media advertising campaigns can be highly targeted, allowing businesses to reach specific demographics, interests, and geographic locations within their budget. The ability to track and analyze the performance of social media campaigns also enables businesses to optimize their strategies and maximize their return on investment.

Conclusion

In today's digitally connected world, social media is a powerful tool that businesses cannot afford to ignore. It provides a unique platform to increase brand visibility, build relationships with customers, drive website traffic, gain market insights, and engage in cost-effective marketing. By harnessing the potential of social media, businesses can establish a competitive edge, enhance their brand reputation, and drive sustainable growth in the ever-evolving marketplace. Embracing social media is no longer an option but a necessity for any business looking to thrive in the digital age.

Read our latest and trending blogs articles. Click Here.

Revolutionary Impact of ChatGPT on the marketing industry.

Comparison between SEO and PPC. Which one is better.

[dhrubo-organization]

Social Media Advertising for Sports Brands

How Dhrubo Organization Helps Sports Brands Succeed with Social Media Advertising Social media advertising has become an integral part of any successful marketing strategy, and sports brands are no exception. In fact, sports brands can benefit greatly from social media advertising, as it allows them to engage with their target audience, showcase their products and services, and increase brand…

[ahad181020]

[townpostin]

Jamshedpur Cracks Down on Speeding Violations

18 vehicle owners issued notices in June campaign against overspeeding Jamshedpur Traffic Police and Road Safety Team issue notices to 18 vehicle owners for overspeeding in June. JAMSHEDPUR – The Jamshedpur Traffic Police and Road Safety Team conducted a rigorous campaign against overspeeding throughout June, resulting in notices issued to 18 vehicle owners. District Transport Officer Dhananjay,…

[gatheringbones]

[“Carceral feminists hold that if we could abolish prostitution through criminalising clients and managers, the trafficking of women would end, as there would be no sex trade to traffic them into. As the deputy prime minister of Sweden writes, ‘It is very obvious to us that there is a very clear link between prostitution and trafficking … Without prostitution there would be no trafficking of women.’ This perspective also views prostitution as intrinsically more horrifying than other kinds of work (including work that is ‘low-status’, exploitative, or low-paid), and as such, views attempting to abolish prostitution through criminal law as a worthwhile end in itself. For those who hold these views, defending sex workers’ rights is akin to defending trafficking.

In these conversations, trafficking becomes a battle between good and evil, monstrosity and innocence, replete with heavy-handed imagery of chains, ropes, and cuffs to signify enslavement and descriptors such as nefarious, wicked, villainous, and iniquitous. This ‘evil’ is driven by the aberrance of commercial sex and by anomalous (and distinctly racialised) ‘bad actors’: the individual villain, the pimp, the trafficker. A police officer summarises this approach as: ‘we’ll put all these pimps, all these traffickers in prison … and that’ll solve the problem’. Numerous images associated with modern anti-trafficking campaigns feature a white girl held captive by a Black man: he is a dark hand over her mouth or a looming, shadowy figure behind her.

Fancy-dress ‘pimp costumes’ offer a cartoonishly racist vision of 1970s Black masculinity, while American law-enforcement unashamedly use terms such as ‘gorilla pimp’ and link trafficking to rap music. There is a horror-movie entertainment quality to this at times: tourists can go on ‘sex-trafficking bus tours’ to shudder over locations where they’re told sexual violence has recently occurred (‘perhaps you are wondering where these crimes take place’) or buy an ‘awareness-raising’ sandwich featuring a naked woman with her body marked up as if for a butcher. Conventionally sexy nude women are depicted wrapped in tape or packed under plastic, with labels indicating ‘meat’.

Conversely, the victim is often presented with her ‘girlishness’ emphasised. Young women are styled to look pre-pubescent, in pigtails or hair ribbons, holding teddy bears. This imagery suggests another key preoccupation shared by modern and nineteenth-century anti-trafficking campaigners: innocence. A glance at the names chosen for police operations and NGOs highlights this: Lost Innocence, Saving Innocence, Freedom4Innocence, the Protected Innocence Challenge, Innocents at Risk, Restore Innocence, Rescue Innocence, Innocence for Sale.

For feminists, this preoccupation with feminine ‘innocence’ should be a red flag, not least because it speaks to a prurient interest in young women. Conversely, LGBTQ people, Black people, and deliberate prostitutes are often left out of the category of innocence, and as a result harm against people in these groups becomes less legible as harm. For example, a young Black man may face arrest rather than support; indeed, resources for runaway and homeless youth (whose realities are rather more complex than chains and ropes) were not included in the US Congress’s 2015 reauthorisation of the Justice for Victims of Trafficking Act. Anti-trafficking statutes often exclude deliberate prostitutes from the category of people able to seek redress, as to be a ‘legitimate’ trafficking victim requires innocence, and a deliberate prostitute, however harmed, cannot fulfil that requirement.”]

molly smith, juno mac, from revolting prostitutes: the fight for sex workers’ rights, 2018

[dontmeantobepoliticalbut]

Republican U.S. Sen. Tom Cotton led a group of fellow GOP senators Wednesday in denouncing pro-Palestinian protests on college campuses.

WHY IT MATTERS: Republican congressional campaign arms are already cutting footage and are ready to launch ads slamming vulnerable Democrats for not condemning the campus protests that have erupted over Israel's war in Gaza.

The escalating tension in recent days has put a spotlight on one of the most sensitive and divisive issues within the Democratic Party.

WHAT THEY'RE SAYING: "These little Gazas are disgusting cesspools of antisemitic hate full of pro-Hamas sympathizers, fanatics and freaks," Cotton said in a press conference Wednesday.

"Every university and every student has the right to be able to speak their mind to be able to test out new ideas," said Oklahoma U.S. Sen. James Lankford, also a Republican.

• "But when you're talking about screaming at Jewish students, and rabbis [are] saying no longer is this university a safe place for you to be, it violates the very principles that all these universities supposedly stand for."

REALITY CHECK: No encampments or sit-ins have been reported at Arkansas or Oklahoma college campuses.

FLASHBACK: Cotton took to X last week, encouraging "people who get stuck behind the pro-Hamas mobs blocking traffic: take matters into your own hands."

• The post was later edited, adding "to get them out of the way" to the sentence.

WHAT WE'RE WATCHING: The U.S. House of Representatives on Wednesday passed the Antisemitism Awareness Act. The bill, which now goes to the Senate, would require the Department of Education to use the International Holocaust Remembrance Alliance's definition of antisemitism in its enforcement of anti-discrimination laws.

• "That's a bill we should promptly bring to the floor and pass over here, as well," Cotton said.

[exquisite-peculiarity]

Update on the Fur Affinity hack!

For those who don't know, Fur Affinity is a furry site that hosts furry art, writing, photos, etc. It's an important and unique community beloved by its userbase. The person who founded and ran the site, Dragoneer, passed away 8/6/24. His friends and family are working together, with the support of the community, to keep the site up and running. They have a gofundme campaign to cover site expenses and the debt of his estate to keep the site from getting sold off as an asset. So far, it is looking bright. Unfortunately, this week, bad actors hijacked the site. They didn't break into the private info, but redirected traffic and communications to other places, including Kiwifarms (alt right site) who promptly released a statement that they weren't involved, and the hijack was at the expense of both websites. Fortunately for everyone, it's been resolved, and the site is safe to use again.

Here's the statement from their discord:

"Good Afternoon!

Yesterday, after meeting for several hours with Network Solutions (our domain registrar), they finally agreed to our demands to lock our account and revert changes made to our domain name’s NAMESERVER configuration. This lock also prevents anyone from signing in and making further changes. A fraud investigation has been launched on their part, and upon conclusion, our account will be fully released to us and we will receive more information on how this hijacking occurred. Our domain is directing traffic correctly.

While the bad actor was in control of our domain between Tuesday, August 20th at 12:47AM ET and Wednesday, August 21st at 2:28PM ET, they redirected our traffic to other websites and they set up an email server to receive any emails that were sent to any of our @furaffinity.net accounts. If you sent any emails to our @furaffinity.net accounts during that time, then the bad actor has those emails, we did not receive them, and you should act appropriately to secure and protect your information. Furthermore, any emails sent from @furaffinity.net during that time would have been sent by the bad actor and should not be trusted. The bad actor never had access to our actual email accounts, any previous emails, nor data we have previously received.

It is important to stress that the Fur Affinity web server itself was never compromised, and the bad actor never had access to any private information therein such as our user and server data (It's as if someone stole your home address and had your mail and visitors routed somewhere else. Your house and everything inside is fine, only the address and incoming/outgoing mail were affected). **As a precautionary measure during the incident, we invalidated all current login sessions and you will need to log back into your account.**

**✨🌟🎉 FUR AFFINITY IS NOW ONLINE AND MAY BE ACCESSED SAFELY! 🎉🌟✨**

Furthermore, as of last night (August 21st at 9:53PM ET), we have regained access to our Twitter account, and with the help of Whanos (@KernelJunkie), reclaimed our username (@FurAffinity). And as of this morning (August 22nd at 10:45AM ET), we also secured Dragoneer's personal Twitter account.

We have also been made aware of various sources claiming to have identified the bad actor responsible for this attack. We have no way to verify that these accusations are accurate, but will continue to share all information with the FBI. With that said, we want to remind everyone that we have a zero-tolerance policy toward harassment, no matter the circumstances. Recently, there have been instances where speculation has led to individuals being harassed, even if they have no proven connection to the incident.

It is important to note that Fur Affinity, with direct insight into the situation, has not conducted its own investigation. We are leaving that responsibility to law enforcement. Speculation only spreads misinformation and causes harm, so please be cautious about what you share or believe online.

We kindly urge everyone to avoid engaging in further speculation or harassment. It is the role of law enforcement to determine the facts and make decisions, not ours.

Finally, we want to extend our deepest gratitude to all of you for your unwavering support during this incredibly difficult time. Your kindness, patience, and understanding have meant the world to us as we've navigated these challenges together. We are committed to continuing to foster a creative and welcoming environment for all, and it is your strength and solidarity that make our community truly special. Thank you for standing with us.

Please note FA might suffer from the "hug of death" - basically, everyone interacting with it at once causes it to run slowly. (: It's not broken, just overwhelmed by your support!! "

In my opinion, the people who are running the site at this time are doing a good job with a really terrible situation.

We love and protect tumblr, as a special and queer community that is unique in it's function. Fur Affinity is important in the same way. It is a safe space for both nsfw and sfw queer expression, and that's something important to protect. ♥️

[nurjahan774]

Importance of digital marketing:

Reach your target audience where they spend their time. The average person spends over 6 hours a day on the internet, so it's important to be present where your potential customers are. Digital marketing allows you to reach your target audience on a variety of platforms, including search engines, social media, email,and websites.

Target your ideal audience. With digital marketing, you can target your ideal audience with laser precision. This is because digital marketing platforms allow you to collect data about your audience, such as their demographics, interests, and online behavior. Once you have this data, you can create targeted marketing campaigns that are more likely to resonate with your ideal audience.

Measure your results and optimize your campaigns. Digital marketing is highly measurable. This means that you can track the performance of your campaigns and see what's working and what's not. This data allows you to make adjustments to your campaigns in real time to improve your results.

Cost-effectiveness. Digital marketing is one of the most cost-effective ways to market your business. There are a variety of free and low-cost digital marketing tools and platforms available. Additionally, you can scale your digital marketing campaigns up or down as needed, depending on your budget.

Compete with larger corporations. Digital marketing levels the playing field for businesses of all sizes. With digital marketing, you can compete with larger corporations for the same keywords and target audience. This is because digital marketing platforms rank your website or content based on relevancy, not budget.

In addition to these five importance, digital marketing can also help you to:

Build brand awareness

Generate leads and sales

Improve customer relationships

Increase website traffic

Boost SEO rankings

Establish yourself as a thought leader in your industry

Overall, digital marketing is an essential tool for businesses of all sizes. It allows you to reach your target audience, measure your results, and optimize your campaigns to achieve your business goals.

[amirhamza74]

What are the advantages of digital marketing? Digital marketing offers numerous advantages over traditional marketing methods. Some of the key benefits include: 1. Cost-Effectiveness: Digital marketing is often more affordable than traditional marketing channels like TV, radio, and print. Campaigns can be tailored to fit any budget, allowing small businesses to compete with larger companies. 2. Measurability: Digital marketing provides detailed analytics and reporting, enabling marketers to track the performance of their campaigns in real time. Metrics such as click-through rates, conversion rates, and return on investment (ROI) are easily measurable. 3. Targeted Reach: Digital marketing allows precise targeting based on demographics, interests, behavior, and location. Platforms like Google Ads and Facebook Ads enable marketers to reach specific audiences that are more likely to be interested in their products or services. 4. Flexibility and Agility: Digital marketing campaigns can be quickly adjusted based on performance data. Marketers can experiment with different strategies and tactics without significant delays or costs. 5. Global Reach: The Internet provides access to a global audience, enabling businesses to expand their market beyond local or regional boundaries. E-commerce platforms and international shipping options further support global expansion. 6. Enhanced Engagement: Digital marketing channels, such as social media, email, and content marketing, facilitate direct interaction with customers. Two-way communication allows for better customer relationships and improved customer satisfaction. 7. Personalization: Digital marketing tools allow for personalized marketing messages based on user behavior and preferences. Personalization can significantly improve the customer experience and increase conversion rates. 8. Higher Conversion Rates: Digital marketing strategies like search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing can drive highly targeted traffic to websites. This targeted traffic is more likely to convert into leads or sales. 9. Better Customer Experience: Digital marketing enables businesses to provide a seamless and integrated customer experience across various online channels. Techniques such as remarketing and automated email responses can enhance the overall customer journey. hashtag#Overall, digital marketing offers a versatile, efficient, and effective way for businesses to reach and engage with their target audience, leading to increased brand awareness, customer loyalty, and revenue growth.

[tinka-tank]

got any dc character headcanons? specifically for the s2 cast but any work fine!!

Let's see... I don't have a brain that thinks a lot outside of her own ocs because I have a brain the size of a walnut so...

James: in a greeting he was speaking perfect Spanish and he's Brazilian and they speak Portuguese so I would like to think at least one of his parents is Mexican or he has lived there bc he also claims he loves Mexico so yes this is true and real

He also makes the cliche tiktok youtuber videos and makes Aiden do challenges and mukbangs w him and he can handle his spice but Aiden can NOT... I also like to think he takes longer to get ready in the morning just because he admires himself in the mirror for a bit. But it's no biggie bc Aiden spends 5 mins a day admiring James in return

Riya: honestly I Hate how people use the DC pride pic to say everyone else missing is straight like what if they were in traffic and missed ?? Like personally I just like to think Riya has never explored her sexuality at all and is not really aware of her interest in women (maybe someone here likes Riya x Grett just a little) so she doesn't say or claim anything really

But I do think she'd also do fashion campaigns. Like beautiful woman on a magazine cover. Ik she'd look so good w editorial makeup and fashion on..

Aiden: he is eastern european coded to me... not sure what country but he and Tom (season 1) are in that group to me.. also he calls James things like "snookums" "snuggle bun" and most importantly his "beautiful god of beauty" period 😌

Hunter: he does drag or something like that, his name would be something like June Thanasia (euthanasia) or The Bride.. or I was also recommended the name Bloody Mary like some kind of Lady Gaga or horror themed one

You will see an upcoming post of how I imagine one of his drag looks to be and I had a previous post of him in a wedding gown for this very reason, I think he likes the corsets and lots of jewelry and beads !

Ally: she likes to cosplay video game couples or ships and just not tell Tess that it's gay as hell like. She will dress up as Link and make Tess be Ganon to fulfill Ganlink or Ally as Zelda and Tess as Midna to fulfill Midzel... I also think she has posters of female video game characters who gave her the Bi Awakening...

Lake: absolutely is secretly fashion obsessed and has very cutesy themed outfits hidden around with matching flowers to put in her hair... I really think she'd look like a human flower in fashion aesthetics

As for Season 1.

Miriam: doesn't know what an air fryer is and she doesn't want to know either get it OUT of her face and I also really want to believe if Jake doesn't live with her she will have him do so after all stars so they can spend her final years together making memories and doing mundane things like shopping cooking and wandering around at 3 am for no reason

Fiore: I refuse to believe she doesn't treat a random ass stuffed animal better than real people, I guarantee she has at least ONE and it's def a unicorn like bye or cat like on her pjs byeeeee

Ellie: She had an emo phase and I know she had one bang over her eye and wore ties over everything and had a studded belt and such.. I know her power

Jake: that man is Chinese to me we've seen how I draw him this is hc I will DIE ON. I don't care whether he's Wasian or not, what matters is he really wants to wear more hanfu but is shy about it... but I like to think he loves womens Tang or Qing dynasty hanfu the most...

Also bc onc is SO disrespectful to him (I'm dramatic) I know they'd never admit he can play an instrument he SO gives me the type to have had a band in high school like tell me he isn't giving that energy

Tom: he smells bad, but to tame this he probably smells like your average cheap men's 3 n 1 body wash like think dove or suave or something like that like you can't convince me he isn't sweating balls out here, also he's secretly into fashion and desires to wear all the mini skirts his heart desires

Grett: passion for fashion like LOOK at her outfits ? Wearing heels and running around ? I know she desires so badly to dress more freely and even more showy, but because of how poorly she's been treated she is a bit insecure about her body and how it looks in certain clothes.. but I know she will learn to love herself the way we love her and wear the most stunning outfits and jewelry her heart desires

Ashley: I am going to be crazy w this one but as someone who's family hails from the North of Mexico, I have to think she's somehow Mexican BUT PROBABLY A NO SABO KID.. like I doubt she knows one word of Spanish other than swears but this is MY truth

Drew: he used to look up boys kissing on YouTube

I can't think of other bullshit I thought of but this is what I am thinking do we have thoughts opinions any add ons or disagrees ??

[michaelespositostatenisland]

Michael Esposito Staten Island - Influencer Marketing the Future of Engagement? Exploring its Impact & What We Can Expect

In the ever-evolving landscape of marketing, influencer marketing has emerged as a powerful tool for brands to engage with their target audience. Michael Esposito Staten Island — How Influencer Marketing Revolutionizes Brand Engagement demonstrates the transformative potential of this approach. As the digital realm continues to expand, the integration of influencer marketing and SEO is proving to be a game-changer, offering brands amplified awareness, improved engagement metrics, and a boost in conversion rates. Let's delve into the latest trends and insights to understand the impact of influencer marketing and what we can expect in the future.

The Rise of Influencer Marketing

In recent years, influencer marketing has experienced tremendous growth, with an estimated surge from $4 billion in 2022 to over $6 billion in 2025. This surge is not only fueled by direct partnerships but also by the increasing adoption of influencer marketing by brands, with 68% planning to increase their influencer marketing budgets. Additionally, the shift towards social commerce strategies has attributed 29% of sales to social commerce, further underlining the impact of influencers in driving consumer engagement and sales.

Moreover, the influence of influencers is not restricted to specific demographics, as 63% of internet users of all ages have engaged with a sponsored influencer post at some point 3. This demonstrates the widespread impact and reach of influencer marketing across diverse consumer segments.

The Convergence of Influencer Marketing and SEO

As consumers seek authentic content based on real experiences with products and services, the convergence of influencer marketing and SEO has become increasingly evident. This convergence presents an opportunity for brands to leverage influencer content to bolster their SEO strategies and enhance their online visibility.

How Influencer Marketing Impacts SEO

The relationship between influencer marketing and SEO is complex yet complementary. Influencer partnerships can drive engagement, authority, and trust signals that are crucial for SEO. Positive influencer endorsements can build trust with their audience, which can translate to trust in the brand itself. Furthermore, influencers creating valuable content featuring the brand can be leveraged for SEO benefits, including the acquisition of high-quality backlinks.

Future Expectations

Looking ahead, influencer marketing is poised to play a pivotal role in shaping the future of engagement for brands. The integration of influencer content with SEO strategies is expected to further elevate optimization and rankings, ultimately enhancing brand authority and trust signals. Brands that capitalize on this convergence and provide authentic value to their audiences are likely to reap substantial rewards.

Influencer Marketing and SEO: A Symphony of Success

In the journey towards maximizing the potential of influencer marketing and SEO, there are actionable steps that brands can take to craft a strategy that amplifies their brand's reach and builds lasting organic visibility:

1. Aligning Influencers with SEO Goals

Considering micro-influencers who engage in deeper connections with their audiences and create authentic content.

Prioritizing content quality over reach, focusing on informative, engaging content that optimizes for relevant keywords.

Investing in evergreen topics that offer lasting value to the audience and search engines alike.

2. Capitalizing on Content Synergies and Measuring Impact

Repurposing influencer-generated content and optimizing it for relevant keywords.

Leveraging backlinks from influencer partnerships to boost SEO ranking.

Tracking and analyzing influencer campaigns using analytics tools to monitor audience engagement and organic search traffic.

3. Building a Robust SEO Foundation

Optimizing the website for technical soundness, fast loading times, and mobile-friendliness.

Focusing on quality backlinks beyond influencer partnerships, actively pursuing high-quality backlinks from reputable websites in the niche.

In addition to these steps, brands are encouraged to develop always-on influencer partnerships, coordinate integrated content strategies, encourage backlinks, build internal influencers, monitor optimization for E-A-T (Expertise, Authoritativeness, Trustworthiness), and leverage video content to bolster reach and visibility.

Conclusion

In conclusion, the future of influencer marketing is bright, with an increasing number of brands recognizing its potential as a valuable marketing tool. Michael Esposito Staten Island - The Impact and Future of Influencer Marketing underscores the significant role this strategy plays in modern marketing. As the integration of influencer marketing and SEO continues to evolve, brands have the opportunity to drive real business impact by leveraging influencers' authenticity and social proof to elevate optimization and rankings. By embracing this convergence and providing authentic value to their audiences, brands can expect to see their authority, trust signals, and conversions surge over competitors.

In essence, influencer marketing is not just a passing trend but an integral component of the marketing landscape, offering brands the potential for sustained engagement, improved visibility, and significant returns on investment.

By aligning influencer marketing with SEO goals and embracing the convergence of these strategies, brands can position themselves for success in the dynamic world of digital marketing. As the relationship between influencer marketing and SEO continues to evolve, the future indeed favors those who recognize and capitalize on this intrinsic link.

For brands looking to stay ahead of the curve, an integrated approach that leverages the power of influencer marketing and SEO is key to unlocking the full potential of both strategies.

In essence, influencer marketing is not just a passing trend but an integral component of the marketing landscape, offering brands the potential for sustained engagement, improved visibility, and significant returns on investment. By aligning influencer marketing with SEO goals and embracing the convergence of these strategies, brands can position themselves for success in the dynamic world of digital marketing. As the relationship between influencer marketing and SEO continues to evolve, the future indeed favors those who recognize and capitalize on this intrinsic link.

[sean-parnell]

How Manufacturers Can Leverage Content Marketing to Grow

Cold calls, print advertising, tradeshow participation, and knocking on doors once worked well manufacturers can no longer rely on them to generate leads that fuel sustainable, double-digit growth despite having an effective sales team that may still have some skills in these areas.

Inbound lead generation in commercial and industrial markets requires compelling brand storytelling and thought leadership that educates prospects along the buyer’s journey, who don’t want to talk with salespeople before they’re good and ready as they fear being “sold to” by people that don’t have their best interest in mind.

Problems Solved vs. Products & Services, Features & Benefits

Powerfully resonating with prospects requires brand storytelling that converts website visitors into prospects then into customers.

Your brand story begins with having a deep understanding of the problems faced by your prospects, what they need to overcome them, and the value to them in doing so before promoting all of your products and services and their features and benefits. Prospects are searching for who can solve their problems and may have a limited understanding of what will solve their problems, so claiming your solutions are “the best” and that you’re an “industry leader” may mean nothing until they have an understanding of how your products will help them.

The hero of your prospects’ story is themselves, so you need to educate them on how you can solve their problems, and how your people, process, products, and services – not just products – do so. This is what will resonate powerfully with them. In this way, you serve as a guide for achieving success and avoiding failure. Your products and services with their features and benefits are how you solve these problems..

Thus, your “brand story” needs to be told throughout all of your marketing: on your home and about pages, blogs, guides, case studies, marketing collateral, presentations, proposals, press releases, third-party website profiles, direct mail, email campaigns, your tagline, and anywhere else you promote your company.

A brand story for each product and service you sell can also be developed as each of them solves different problems in different ways for different markets. This “sub-brand storytelling” is also effective for different vertical and geographic markets as each has different requirements.

Extracting & Promoting Thought Leadership

When they have a problem that they want to solve – because the pain of not changing exceeds the pain of the change – prospects self-educate themselves by researching the internet before speaking with any vendors, so it’s important to provide educational content that will help them understand how you can solve their problems:

TOFU: Top of Funnel: this content builds awareness by providing an overview of the problems you solve and how your products solve them

MOFU: Middle Funnel: this content goes one level deeper and helps them consider between different options that can solve their problem

BOFU: Bottom Funnel: this content gets very specific and helps prospects make their final decisions

OOFU: Out of Funnel: this content is created in a misguided attempt to maximize keyword rankings and website traffic as part of a flawed search engine optimization strategy (SEO) but fails to generate leads though can be quite costly

Tip: it’s important to have a good balance of all types of content (except OOFU).

It’s especially important for manufacturers to understand that, in addition to learning about how you solve their problems with your products and services, your prospects want to know how your solutions and business practices compare with both direct and indirect competitors. They also want to understand how their investment can be cost-justified so they can sell the idea of buying from you to internal decision makers that may not be in communication with you. Product comparisons are very useful because this is what prospects try to compile themselves, especially if they include areas where your competitors have an advantage over yours. Case studies that include return on investment (ROI) estimates are also highly useful for prospects.

Lead-Generating Content Begins with Keyword Research

Understanding and prioritizing what your prospects are searching for is a critical first step for lead generation, which begins with conducting keyword research on all the different terms your prospects may use.

Onsite SEO then fully leverages the content you’ve already developed when you work the highest priority keyword phrases into your page titles, meta descriptions, H1 headers, and throughout the content of each page – just remember it has to read well and should only be performed by someone that thoroughly understands your business and what prospects value.

Brainstorming content ideas that incorporate these keyword phrases and educates prospects along the buyer’s journey is the next step, following by prioritizing these content ideas into an editorial calendar. The best content comes from getting a professional copywriter to interview your company’s thought leaders and then writing up what is learned in the form of foundational website content, blogs and guides.

Best Practice: Google Search Console reports the keywords people searched for to find you.

Creating Lead Magnets

When your prospects discover that you are providing education and thought leadership for how you can solve their problems, many will be willing to provide their contact information to download this gated content – especially long-form, MOFU and BOFU content including guides, whitepapers, ebooks, and webinars. It’s also important that your contact forms ask prospects where they found out about you so you can attribute each download to the marketing or other activities that generated them. It’s not recommend to gate promotional material that prospects expect to be freely available, including blogs, brochures, data sheets, infographics, case studies, and similar materials.

Promoting MOFU and BOFU also generate even more website traffic and leads, including in Google Ads, LinkedIn Campaigns, Microsoft Ads and other pay-per-click (PPC) campaigns, your social media profiles (especially LinkedIn and Twitter), on third-party article publishing sites (e.g. Medium), and throughout your public relations activities.

The Manufacturing Content Creation & Lead Generation Process

Here are the steps for creating content that has been proven to generate leads and product sales from many commercial and industrial manufacturers:

Conduct keyword research and optimize all of your current content for search

Develop brand storytelling and implement it throughout your home and about pages, marketing collateral, presentations, and all other marketing materials

Write blogs and publish them on a consistent schedule, educating prospects on a wide variety of topics that help them understand how your products and services will solve their problems

Syndicate unique versions of this content on high ranking, third-party websites

Launch Google ads and email campaigns to bring more prospects in

Create microsites to promote how you solve specific problems in your top vertical markets

Launch ecommerce to supplement sales through your channel partners for people that want to speak with and buy directly from you – just don’t undercut them, so selling only at list price is recommended

Evaluate new market opportunities where your current competitors are irrelevant with Blue Ocean Strategy

This approach routinely generates sustainable, double-digit sales growth with an ROI of over 300% within 12-18 months when executed by an experienced industrial marketing agency – and your company will no longer be a well-kept secret in your markets.

The Case for a Marketing Audit

While it may be appealing to hire a full-time content marketer, SEO specialist, or to outsource to a manufacturing marketing agency that may wow you with shiny objects, conducting deep dive marketing due diligence with an experience marketing consulting resource understands your industry is typically a better way to start.

An effective marketing audit will identify what it will take for you to generate sustainable, double-digit growth by leveraging brand storytelling, content marketing, SEO, content syndication, email campaigns, marketing automation, social media, advertising, PR, and more.

Most marketing audits focus only on promotional marketing communications, so you may want to find an industrial marketing agency that can auditing the other three Ps of your marketing: products and services, pricing and placement (selling through channels and go-to-market strategy).

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yeah my tl;dr opinion on the second billboard is that it’s gonna have very little impact on making us more visible and probably very little direct impact on our chances of getting renewed, but if it makes some ppl feel like they’re doing something then i don’t rlly care bc it’s not my money. that being said, i’m a little worried that the second billboard might end up hurting the general ofmd fandom’s morale more than helping.

elaboration under the cut bc this shit got long

so the ofmd fandom has already caught the attention of the media, we have new articles being written about us pretty frequently. hbo/wbd is also facing a lot of public backlash for their continuous cancellation of tv shows, especially diverse shows, AND they are specifically getting a lot of shit abt refusing to sell coyote v acme. they have a lot of money to gain via tax write-offs from shelving thay movie and refusing to sell, but refusing to sell ofmd isn’t gonna make them that kind of money. so public pressure + financial incentive combined, there’s a pretty good chance of wbd selling ofmd to another studio.

ironing out a deal with netflix/apple tv/amazon+ is gonna take time tho. from a fandom perspective, it’s already been be a very long, very demoralizing waiting game, and personally i would be surprised if we’re even halfway through it.

so there are two things at play when it comes to the fandom giving djenks et al the best chance of securing the best deal for this show: maintaining visibility and maintaining fandom morale. obviously visibility is more directly affecting the negotiations, but morale is important in keeping as many ppl in the fandom active as we can during this gravy basket of a waiting period.

so the question is, how does the second billboard serve those goals? will it maintain or increase our visibility? will it boost fandom morale?

before i get into the second billboard tho, i wanna talk abt the first billboard.

i think we can all agree that the nyt billboard boosted morale: cast and crew were posting about it, djenks shared a selfie in front of it, the energy on ofmdtwt and in discord servers and here on tumblr was very hopeful and excited. it was an emotional high point that i think we’re all kinda missing as the weeks drag on and we approach the two-month mark since the cancellation.

but did the nyt billboard increase or maintain our visibility? more specifically, did it increase or maintain our visibility to a degree that was proportionate to the amount of money spent?

i’ll be honest, i don’t know the answer to that one. i don’t know much about advertising or about tracking ROI for things like billboards and flyover banners. i think, though, that any significant increase in visibility came not from the billboard itself, but from the social media response to the billboard. the excitement of seeing cast and crew talking abt the billboard had us all hyped up and posting/tweeting in our excitement, and that got us trending. the livestream of the billboard probably had an increase in viewership, which i’m sure is something that gets tracked somewhere. and i’m also sure wbd execs were aware of the billboard, and djenks tagging netflix, apple, and amazon means those executives were definitely made aware of it, too

but i’m doubtful abt how much the nyt billboard raised our visibility outside of a few ppl in the streaming/entertainment industry and outside of the ofmd fandom. there were already articles being written about us by that point—did any publications decide to write more articles abt the renewal campaign directly because of the billboard? did the campaign for s3 reach the general public? did site traffic to the petition actually increase? did anyone on the streets of new york or LA actually follow the link/qr code/whatever to learn more about what was being advertised?

on twitter, at least one person who had been supportive of the renewal efforts and who claimed to have relevant industry experience said that the return-on-investment from the billboard/truck/flyover was shockingly small, meaning that for the amount of money that was spent, we should have received more site traffic, more social media buzz, more mainstream awareness than what we got. this is not me saying the ofmd fandom was scammed—the people who donated money were told what the money was going to be used for, and the money was used exactly as promised. but the criticism was that if the goal was to increase our visibility, perhaps the money could’ve been spent differently.

so that’s the nyt billboard: successful at raising morale, unclear exactly how effective it was at increasing visibility. now for the london billboard, located on the vue cinema on leicester square

first, a few things about the site of the london billboard: the ad space being purchased is not, as i have seen claimed, on a hugely iconic billboard and venue. arguably, it is not even located on leicester square. the giant billboard is on a budget movie theater that is right off the corner of leicester square. people have been confusing the vue theater with the odeon theater, which is an iconic landmark in the middle of leicester square where movie premiers happen and where many tourists stop to take pictures. from what i’ve seen (and heard from various uk fans), the foot traffic by the vue theater is not really comparable to the foot traffic at the location of the first billboard.

so, billboard 2 and visibility. the question of if this billboard increases visibility of the campaign, whether that be via successfully advertising to the people walking by or via generating social media buzz.

the thing with the foot traffic issue is i’m honestly not sure how much of a boon the high amount of foot traffic was to the first billboard. bc honestly, how many pedestrians pay attention to billboards enough to actually check out the thing that’s being advertised? probably not very many, hence why there was criticisms that the billboard yielded a low ROI. if there was any increase in our visibility externally (by which i mean, not within studios or within the industry, and not within the fandom and other ppl already aware of the existence of the renewal campaign), it most likely came primarily from articles and social media buzz.

i personally am doubtful that the second billboard is gonna generate the same kind of attention online. the location is less flashy than the first one, david jenkins probably isn’t gonna fly over to london to take a selfie with it, and simply the fact that it’s a second billboard is gonna decrease the energy in how ppl respond to it. like, we already did this in a very famous tourist location. now we’re doing it again, only it’s around the corner from a different, slightly less famous tourist location. the surprise and excitement we saw from the cast and crew will inherently be lessened when we pull the same trick twice. that might also extend to media coverage—how many times do we think journalists are gonna cover the same media stunt pulled by the same general group of people? there is a possibility that the answer to that is only once.

but, to be fair, i did say that visibility was only one part of the equation. the other important thing was morale and keeping the fandom’s energy up, something that is going to get harder and harder the more time passes without us hearing any news.

a second billboard is definitely one way of tackling that issue. fans can meet up at the billboard, post selfies with it, hang out. it’s kind of a cool thing, to see a huge sign on a billboard and know that it was a bunch of passionate fans put it there. and we already know that the first billboard had everyone pumped. more than increasing visibility, maybe this is the primary goal of the second billboard: to hype up the fandom.

i worry, though, that it’s not going to hype up the fandom in the way people are hoping for. like i said, i doubt we’re going to see the same outpouring of excitement from cast and crew that we did the first time around—even already some of the actors have said to the fandom that it’s not worth it for us to spend our money this way. and even within the wider ofmd fandom itself, i would not be surprised if fans just aren’t as excited by this second billboard simply because it’s the second billboard. already, it seems to me like ofmd fans who aren’t directly contributing to the renewal campaign aren’t responding as enthusiastically to this billboard as they did the first one—there’s a question of why it’s necessary, what it’s going to accomplish. so a less encouraging response to this billboard might make a lot of people feel disheartened, disappointed.

and christ, that’s not even mentioning the fact that that almost every time this fandom is trending, there’s a wave of “ofmd fans kys” sentiment that is quick to follow. i have long ago accepted that suicide baiting as a regular part of my internet experience, but most people have not (and frankly, they shouldn’t). a lot of people just will stop posting about ofmd if they get attacked for doing so. if that happens, it is 100% going to negatively impact the renewal campaign and our chances of getting picked up by a different studio.

even if none of this happens, even if the morale is boosted tenfold by the new billboard, i just feel like there are other ways to keep the energy up without crowdfunding ridiculous amounts of money. we already have samba gradually doling out bts content in tiny doses and catapulting us through the roof with each one. i’m also a fan of what AdoptOurCrew is doing on twitter, sharing articles and info and coming up with silly little games to play with their followers. it’s not a huge stunt like a billboard, and it’s not gonna get us on the front page of a huge pop culture publication, but we already have a pretty consistent stream coming in of articles mentioning ofmd and the renewal effort. also, yes, what aoc is doing is not the huge adrenaline high of the nyt billboard, but this is gonna be a marathon, not a sprint. there are a lot of ofmd fans, so if we just keep the general fandom feeling reasonably good abt posting ofmd content, that’s more than enough to keep our online presence consistent enough that studios will know we’re invested in that s3. but if we keep chasing highs we’re gonna burn out fast—at the very least just bc ppl are gonna run out of cash.

that’s what my concern comes down to, really: the money. because to me, the use of actual real-world money should go towards boosting visibility, and boosting morale can come from simply engaging in the fandom, doing fun projects, spreading positivity. and i am very, very doubtful that this second billboard is going to increase the show’s visibility to people who aren’t already aware of ofmd and what’s going on with the renewal. i understand that the idea was to capitalize on s2 airing on the bbc–a good idea, but if the intention is to reach this new audience, shouldn’t the ads should go somewhere they’re going to be more visible, more inescapable? the underground would’ve been a good choice, imo, bc the cell service down there sucks and ppl have no choice but to stare at the walls while they wait for the train. but this might have been less effective at boosting morale, because it’s less flashy and a significantly worse place for fans to meet up. so it’s about what the priority is here: is the money primarily for boosting morale, or boosting visibility?

like i said, i think prioritizing morale-boosting is the wrong choice. and even if that wasn’t the intention, i think that’s the only thing that’s gonna be affected in any way by the billboard. but like, that’s why i didn’t donate to the crowdfunding for this billboard (or to the first one tbh). bc ppl can spend their money however they want, even if i think it’s a waste. currently the average donation to the SaveOFMD ko-fi is abt £34, or $40. i’m not gonna get that worked up over a few hundred strangers online spending $40 for something i think is a waste. ppl spend all sorts of money on stuff i think is a waste. who cares.

if everything backfires and the billboard ends up hurting the renewal campaign then… idk. i hope if it blows up into drama that the drama gets to be funny, at least.