#Increasing website traffic through social media advertising for sports brands

[dhrubo-organization]

Social Media Advertising for Sports Brands

How Dhrubo Organization Helps Sports Brands Succeed with Social Media Advertising Social media advertising has become an integral part of any successful marketing strategy, and sports brands are no exception. In fact, sports brands can benefit greatly from social media advertising, as it allows them to engage with their target audience, showcase their products and services, and increase brand…

[vishalseoo-blog]

How Sports business Grow with Digital Marketing.

Sports business growth has been significantly influenced by digital marketing, enabling organizations, teams, athletes, and brands to connect with fans and customers in ways that were previously unimaginable. Here are some key ways digital marketing has contributed to the growth of the sports industry:

Want to Digital Marketing ?

1. Social Media Engagement

Real-time Interaction: Teams, athletes, and sports brands use platforms like Twitter, Instagram, Facebook, and TikTok to engage with fans in real-time, share behind-the-scenes content, and create a sense of community.

Influencer Marketing: Athletes and sports influencers can promote products, events, or services to their large, loyal followings, driving both brand awareness and sales.

2. Targeted Advertising

Precision Targeting: Digital platforms allow sports businesses to target specific demographics with ads, ensuring the right message reaches the right audience. This is particularly useful for promoting events, merchandise, or subscription services.

Retargeting: Brands can retarget fans who have previously engaged with their content, offering special deals or reminders, which can lead to higher conversion rates.

3. Content Marketing

Storytelling: Through blogs, videos, and podcasts, sports organizations can create compelling narratives around their teams, athletes, or events, fostering deeper emotional connections with fans.

Educational Content: Brands can produce tutorials, fitness guides, or expert commentary, establishing themselves as authorities in their niche and attracting a broader audience.

4. SEO and SEM

Search Engine Optimization (SEO): By optimizing websites for search engines, sports businesses can attract organic traffic from fans searching for related content, leading to increased visibility and engagement.

Search Engine Marketing (SEM): Paid search campaigns can drive immediate traffic to ticket sales, merchandise, or streaming services, especially during high-demand periods like major tournaments.

5. E-commerce and Online Sales

Merchandise Sales: Digital marketing strategies like email campaigns, social media ads, and influencer promotions can drive online sales of jerseys, equipment, and other merchandise.

Subscription Services: Streaming services and exclusive content platforms can be marketed through targeted digital campaigns, attracting subscribers and generating recurring revenue.

6. Data Analytics

Fan Insights: Digital platforms provide detailed analytics on fan behavior, allowing sports businesses to understand their audience better and tailor their marketing strategies accordingly.

Performance Tracking: Monitoring the performance of digital marketing campaigns in real-time enables quick adjustments to maximize ROI.

7. Influence of Mobile Marketing

Mobile Apps: Many sports brands and teams have dedicated apps for providing real-time updates, exclusive content, and direct communication with fans.

SMS and Push Notifications: These can be used to inform fans about ticket sales, upcoming games, and special promotions, driving engagement and attendance.

8. Virtual and Augmented Reality

Immersive Experiences: Virtual and augmented reality can create immersive fan experiences, such as virtual stadium tours or interactive player experiences, enhancing fan engagement and loyalty.

Interactive Advertising: Brands can create interactive ads that offer fans a more engaging way to connect with their products or services.

9. Global Reach

Breaking Geographical Barriers: Digital marketing allows sports businesses to reach a global audience, expanding their fan base and market potential beyond local or national borders.

International Collaborations: Partnerships with global brands or influencers can be promoted digitally to tap into new markets.

10. Sponsorships and Partnerships

Brand Collaborations: Digital platforms provide new opportunities for sponsorships and partnerships, with brands leveraging the online presence of teams or athletes to reach specific audiences.

Digital Campaigns: Co-branded campaigns can be launched online, combining the strengths of both partners to maximize reach and engagement.

By leveraging these digital marketing strategies, sports businesses can not only grow their fan base but also increase revenue, enhance brand loyalty, and stay competitive in a rapidly evolving market.

[digitalpankajpurohit]

Introduction to Social Media Marketing

Social media marketing is the use of social media platforms (such as Facebook, Instagram, Twitter, LinkedIn etc.) to connect with your audience to build your brand, drive website traffic, and increase sales. It involves creating and sharing content, engaging with followers, running advertising campaigns, and analyzing results

Importance of Social Media Marketing

In today’s digital age, social media has become a central part of people’s lives. Here are some reasons why social media marketing is crucial for businesses:

Reach a Large Audience: Social media platforms have billions of users worldwide, providing businesses with an opportunity to reach a vast audience.

Targeted Advertising: Social media platforms allow precise targeting based on demographics, interests, behaviors, and other factors, ensuring your ads reach the right people.

Build Brand Awareness: Regularly posting engaging content on social media helps increase brand visibility and recognition among your target audience.

Drive Website Traffic: Social media marketing can drive traffic to your website or online store, where visitors can learn more about your products or services and make purchases.

Engage with Customers: Social media provides a platform for direct interaction with your audience through comments, messages, and live chats, helping build relationships and customer loyalty.

Customer Insights: By analyzing engagement metrics and social media analytics, businesses can gain valuable insights into customer preferences, behaviors, and trends.

Key Strategies for Social Media Marketing

Successful social media marketing requires a strategic approach. Here are key strategies to consider:

Define Your Goals: Determine what you want to achieve with social media marketing, whether it’s increasing brand awareness, driving sales, generating leads, or improving customer service.

Know Your Audience: Understand your target audience’s demographics, interests, preferences, and behavior to create content that resonates with them.

Choose the Right Platforms: Select social media platforms that align with your business goals and where your target audience is most active. Different platforms cater to different demographics and content types.

Create Compelling Content: Develop high-quality and engaging content that adds value to your audience’s lives. This can include posts, videos, images, infographics, stories, polls, and more.

Consistency is Key: Maintain a consistent posting schedule to keep your audience engaged and build a reliable presence on social media.

Engage and Interact: Respond to comments, messages, and mentions promptly. Encourage conversations, ask questions, and show appreciation for your followers.

Use Visuals Effectively: Visual content such as images and videos often perform better on social media. Use eye-catching visuals that align with your brand and message.

Utilize Hashtags: Hashtags help increase your content’s visibility and reach on platforms like Instagram and Twitter. Research relevant hashtags and use them strategically in your posts.

Run Paid Advertising Campaigns: Boost your reach and engagement with targeted paid advertising campaigns on social media platforms. Set clear objectives, define your target audience, and monitor performance closely.

Examples of Effective Social Media Marketing

Let’s look at some examples of how businesses effectively use social media marketing:

Nike: Nike uses Instagram and Twitter to showcase new product releases, athlete endorsements, and motivational content. Their posts often feature high-quality images and videos that resonate with their target audience of sports enthusiasts and athletes.

Starbucks: Starbucks engages customers on Facebook, Instagram, and Twitter by sharing user-generated content, announcing promotions, and responding to customer inquiries and feedback. They use social media to strengthen their brand identity as a community-oriented coffeehouse.

Challenges in Social Media Marketing

While social media marketing offers numerous benefits, businesses also face challenges:

Algorithm Changes: Social media platforms frequently update their algorithms, impacting organic reach and engagement. Marketers must stay updated and adjust strategies accordingly.

Competition: With millions of businesses on social media, standing out and gaining attention can be challenging. Creative and unique content is essential to capture audience interest.

Negative Feedback: Social media provides a platform for both positive and negative feedback. Handling negative comments or reviews professionally and promptly is crucial for maintaining brand reputation.

Conclusion

Social media marketing is a powerful tool for businesses to connect with their audience, build brand awareness, drive traffic, and increase sales. By understanding your audience, creating engaging content, and leveraging the right platforms and strategies, you can effectively harness the potential of social media to achieve your marketing goals. Stay informed about social media trends, experiment with different approaches, and continuously analyze results to optimize your social media marketing efforts for success in the dynamic digital landscape.

[togwe-fantasysports]

How a Fantasy Sports Marketing Company Can Elevate Your Brand

In the realm of fantasy sports, the competition isn't limited to the playing field; it's a fierce battle for attention and engagement. With millions of players participating worldwide, standing out requires more than just a compelling game. This is where a fantasy sports marketing company comes into play, offering the expertise and innovative strategies needed to captivate and retain your audience. In this blog, we explore how partnering with a fantasy sports marketing company can transform your brand and ensure your game achieves top-tier success.

The Role of a Fantasy Sports Marketing Company

A fantasy sports marketing company specializes in promoting and enhancing the visibility of fantasy sports platforms. They understand the unique dynamics of the industry and possess the skills to navigate its complexities effectively. Here are some key areas where their expertise can make a significant impact:

Targeted Advertising Campaigns: A marketing company can design and implement targeted advertising campaigns that reach your ideal audience. Utilizing data analytics, they can pinpoint potential players and tailor campaigns to their preferences, ensuring higher conversion rates.

Engaging Content Creation: Content is king in the digital world, and engaging content is crucial for attracting and retaining players. From blog posts and videos to social media updates and newsletters, a marketing company can create compelling content that keeps your audience engaged and invested in your platform.

Influencer Partnerships: Leveraging the influence of popular figures in the sports and gaming communities can provide a substantial boost to your brand. Marketing companies have the connections and expertise to collaborate with influencers who can authentically promote your fantasy sports platform.

Community Building: Creating a loyal and active community around your fantasy sports platform is essential for long-term success. Marketing companies focus on building and nurturing these communities through forums, social media groups, and interactive events, fostering a sense of belonging and loyalty among players.

SEO and Online Visibility: Ensuring that your platform is easily discoverable online is vital. A marketing company can optimize your website for search engines, improve your rankings, and increase organic traffic through effective SEO strategies.

Innovative Strategies for Success

Fantasy sports marketing companies employ a variety of innovative strategies to ensure your platform stands out. Here are a few cutting-edge tactics they might use:

Personalized Marketing: Utilizing data analytics, marketing companies can create personalized marketing messages that resonate with individual players, enhancing their experience and increasing engagement.

Gamification: Introducing gamified elements to your marketing campaigns, such as leaderboards, challenges, and rewards, can make your platform more enticing and encourage active participation.

Cross-Promotion: Collaborating with other brands and platforms for cross-promotion can expand your reach and attract new players. Marketing companies can identify potential partners and create mutually beneficial campaigns.

The Future of Fantasy Sports Marketing

As technology continues to evolve, so too will the strategies and tools used in fantasy sports marketing. Here are a few trends to watch for:

Artificial Intelligence (AI): AI-driven analytics and insights can help create more targeted and effective marketing campaigns, improving ROI and user engagement.

Augmented Reality (AR): AR can provide immersive experiences that enhance player engagement and make your platform more appealing.

Blockchain Technology: Blockchain can introduce transparency and security to your platform, building trust among players and potentially attracting a larger audience.

Conclusion

In the highly competitive world of fantasy sports, having a robust marketing strategy is essential for success. A fantasy sports marketing company brings the expertise, creativity, and strategic insight needed to elevate your brand and ensure your platform thrives. By leveraging targeted advertising, engaging content, influencer partnerships, and community building, they can transform your fantasy sports platform into a top contender in the industry.

[technorizesoftwaresolutions]

Influencer Marketing Unveiled: How to Collaborate for Brand Growth

In the ever-evolving landscape of digital marketing, one strategy has emerged as a powerhouse for brand growth: influencer marketing. Leveraging the social influence of individuals to promote products and services has become a cornerstone for many successful brands. But what exactly is influencer marketing, and how can brands effectively collaborate with influencers to achieve their growth objectives? In this comprehensive guide, we'll delve into the intricacies of influencer marketing and explore actionable strategies for fruitful collaborations.

Understanding Influencer Marketing

Influencer marketing revolves around partnering with individuals who have a significant following and influence on social media platforms. These influencers, often experts or enthusiasts within specific niches, wield the power to sway the purchasing decisions of their audience through authentic and relatable content.

The essence of influencer marketing lies in authenticity. Unlike traditional advertising, where brands directly promote their products, influencer marketing relies on organic endorsements from trusted individuals. This authenticity fosters a genuine connection between the influencer and their audience, making the promotional content more engaging and persuasive.

Why Influencer Marketing Works

Trust and Authenticity: Influencers have built a loyal following based on trust and authenticity. When they recommend a product or service, their audience is more likely to perceive it as genuine and reliable.

Reach and Engagement: Influencers often have a vast reach across different social media platforms. By collaborating with them, brands can tap into their audience's engagement and expand their own reach organically.

Targeted Exposure: Influencers cater to specific demographics and interests, allowing brands to target their ideal audience with precision. This targeted approach increases the effectiveness of marketing campaigns and maximizes ROI.

Steps to Effective Collaboration

Define Your Objectives: Before embarking on an influencer marketing campaign, clearly outline your goals and objectives. Whether it's increasing brand awareness, driving website traffic, or boosting sales, defining specific metrics will guide your collaboration efforts.

Identify the Right Influencers: Take the time to research and identify influencers whose audience aligns with your target market. Consider factors such as niche relevance, engagement rates, and audience demographics to ensure a meaningful partnership.

Build Authentic Relationships: Approach influencer collaborations as genuine partnerships rather than transactional engagements. Invest time in building relationships with influencers, understanding their audience, and aligning your brand values with theirs.

Craft Compelling Campaigns: Collaborate with influencers to develop creative and authentic content that resonates with their audience. Provide them with the freedom to showcase your product or service in a way that feels natural and genuine to their personal brand.

Measure and Analyze Performance: Track the performance of your influencer campaigns using relevant metrics such as reach, engagement, and conversion rates. Analyze the data to gain insights into what resonates with your audience and refine your future strategies accordingly.

Case Studies: Success Stories in Influencer Marketing

Nike: Just Do It with Influencers: Nike has mastered the art of influencer marketing by partnering with athletes and fitness enthusiasts to promote its products. By leveraging the credibility and influence of athletes like Serena Williams and Cristiano Ronaldo, Nike has successfully positioned itself as a leading brand in the sports industry.

Daniel Wellington: Timeless Influence: The watch brand Daniel Wellington skyrocketed to success through strategic influencer partnerships on Instagram. By collaborating with fashion influencers and micro-influencers, Daniel Wellington created a buzz around its minimalist watches, driving unprecedented brand awareness and sales.

The Future of Influencer Marketing

As technology continues to evolve and consumer behavior shifts, influencer marketing is poised to remain a dominant force in the marketing landscape. However, to stay relevant and effective, brands must adapt to changing trends and consumer preferences.

Micro-Influencers and Niche Markets: As audiences seek more authentic and relatable content, micro-influencers with smaller but highly engaged followings will become increasingly valuable. Brands will focus on niche markets and micro-influencers to foster deeper connections with their target audience.

Video Content and Live Streaming: The rise of video content and live streaming platforms presents new opportunities for influencer marketing. Brands will collaborate with influencers to create engaging video content that resonates with audiences and drives meaningful interactions.

Data-Driven Strategies: With advancements in analytics and data tracking, brands will rely on data-driven strategies to optimize their influencer marketing efforts. By leveraging insights into audience behavior and preferences, brands can tailor their campaigns for maximum impact and ROI.

In conclusion, influencer marketing is a powerful tool for brands to connect with their target audience, drive engagement, and ultimately achieve growth. By understanding the fundamentals of influencer marketing and implementing effective collaboration strategies, brands can unlock the full potential of this dynamic marketing channel. As the digital landscape continues to evolve, embracing influencer marketing will be essential for brands looking to stay ahead of the curve and foster meaningful connections with their audience.

[boise-web]

Maximizing the Impact of Local Advertising: Tips for Small Budgets

In today's competitive marketplace, local businesses face the constant challenge of standing out amidst the noise and capturing the attention of their target audience. For small businesses with limited advertising budgets, this challenge becomes even more daunting. However, with strategic planning and the right approach, it's possible to maximize the impact of local advertising without breaking the bank. In this article, we'll explore effective tips and strategies that small businesses can employ to make the most of their advertising budgets and achieve significant results in their local markets. Define Your Target Audience Before diving into any advertising campaign, it's essential to clearly define your target audience. Understanding who your ideal customers are will help you tailor your messaging and select the most effective advertising channels to reach them. Conduct market research, analyze customer demographics, and gather insights into their preferences and behaviors. This information will serve as the foundation for crafting compelling ad campaigns that resonate with your audience. Leverage Local SEO In today's digital age, having a strong online presence is crucial for local businesses. One of the most effective ways to increase visibility and attract local customers is through local search engine optimization (SEO). Optimize your website and online listings with relevant keywords, business information, and location-specific details to improve your chances of appearing in local search results. Additionally, encourage satisfied customers to leave reviews on platforms like Google My Business, Yelp, and Facebook, as positive reviews can significantly impact your local search rankings. Embrace Social Media Advertising Social media platforms offer a cost-effective way for small businesses to reach their target audience and engage with potential customers. Create compelling content that showcases your products or services and share it across popular social media channels such as Facebook, Instagram, and Twitter. Take advantage of targeted advertising options to reach specific demographics based on factors like location, age, interests, and behavior. With precise targeting and compelling ad creative, social media advertising can deliver impressive results even on a limited budget. Partner with Local Influencers Influencer marketing has become a powerful tool for businesses looking to expand their reach and build credibility in their local communities. Identify local influencers, bloggers, or personalities who align with your brand values and target audience. Reach out to them and propose collaboration opportunities such as sponsored content, product reviews, or influencer-hosted events. Leveraging the influence of trusted local figures can help amplify your message and drive more traffic to your business, all without breaking the bank. Utilize Guerrilla Marketing Tactics Guerrilla marketing offers creative and unconventional ways to promote your business locally without spending a fortune. Think outside the box and brainstorm unique, attention-grabbing tactics that will leave a lasting impression on your target audience. Whether it's organizing flash mobs, creating eye-catching street art, or staging memorable publicity stunts, guerrilla marketing can generate buzz and word-of-mouth referrals for your business at a fraction of the cost of traditional advertising. Invest in Local Sponsorships and Community Events Supporting local events, charities, and organizations is not only a great way to give back to your community but also an effective way to increase brand visibility and generate positive publicity for your business. Look for sponsorship opportunities with events that align with your brand values and target audience. Whether it's sponsoring a local sports team, participating in community festivals, or hosting workshops and seminars, investing in local sponsorships can help you connect with potential customers on a personal level and build long-lasting relationships within your community. Optimize Your Advertising Budget With limited resources, it's essential to prioritize and allocate your advertising budget wisely. Analyze the performance of your past campaigns and identify which channels and strategies have yielded the best results. Focus your efforts on the most effective tactics and eliminate or scale back investments in underperforming areas. Additionally, consider experimenting with different advertising formats, such as video ads, display ads, or native advertising, to see which resonates most with your target audience. By continually optimizing your advertising budget based on performance data and feedback, you can ensure that every dollar spent delivers maximum impact. Measure and Track Results Effective advertising is not just about getting your message out there; it's also about measuring the impact and ROI of your efforts. Implement tracking mechanisms such as unique promo codes, dedicated landing pages, or custom URLs to monitor the performance of your campaigns and track conversions. Use analytics tools like Google Analytics, Facebook Insights, or Instagram Insights to analyze key metrics such as website traffic, engagement, and conversion rates. By regularly monitoring and analyzing your advertising results, you can identify areas for improvement and make data-driven decisions to optimize future campaigns. Maximizing the impact of local advertising on a small budget requires creativity, strategic planning, and a willingness to experiment with different tactics and channels. By defining your target audience, leveraging local SEO, embracing social media advertising, partnering with local influencers, utilizing guerrilla marketing tactics, investing in local sponsorships, optimizing your advertising budget, and measuring results, small businesses can achieve significant results and establish a strong presence in their local markets. With the right approach and mindset, even businesses with limited resources can compete effectively and thrive in today's competitive landscape.   Read the full article

[speed-seo]

Speed Agency: How WE can help YOU With Online Marketing

https://youtu.be/NqHa-G6stSMAt Speed Marketing we know that in today's digital world, online marketing is essential for business growth and success. This article provides an overview of key online marketing services that our agency offers to help your business connect with customers and thrive online. Website Speed Analysis and Optimization Analyzing your website's performance is crucial to understand its effectiveness in attracting and engaging visitors. We evaluate metrics like monthly traffic, top landing pages, conversion rates, and sales funnel optimization opportunities. This allows us to identify strengths to leverage and weaknesses to improve.Ultimately, we optimize your website to align with your target audience and business goals. This includes recommendations on site architecture, user experience, loading speeds, and more to boost conversions. Search Engine Optimization (SEO) SEO improves your search visibility and helps people find your business online. Our SEO strategies focus on: - Keyword research to optimize content for top search queries - Technical site optimizations for search crawler accessibility - Link building with reputable websites to boost domain authority - Creating compelling, keyword-optimized content With the right SEO, your website can rank higher on search engines like Google - meaning more visibility, traffic, and conversions. Pay-Per-Click (PPC) Campaigns PPC ads allow businesses to get instant visibility on SERPs. We help create targeted PPC campaigns on platforms like Google Ads leveraging: - Carefully researched and selected keywords - Highly relevant ad copy tailored for each keyword - Strategic bidding models for cost-efficient campaigns - Extensive campaign tracking and optimization This results in a measurable advertising approach that drives more qualified website traffic. Speed UP Social Media Marketing A strategic social media presence is vital for modern businesses. After identifying ideal social platforms for your brand, we handle aspects like: - Building an engaged community of followers - Creating and managing content calendars - Developing campaigns boosted by paid advertising - Monitoring metrics and optimizing based on insights This strengthens your brand image and social visibility. Additional Channels Other marketing channels we offer based on your unique requirements include email, mobile/SMS marketing, print advertising, direct mailing campaigns, and more. Our team will determine the right mix to achieve your goals. Do You Need More Customers Finding Your Business Online? How many of your new customers discover you through online searches? What percentage of visitors convert into paying customers? If you aren't completely satisfied with your answers, a strategic online marketing plan can help. We've helped businesses increase qualified website traffic by 4X and boost conversions by over 300%. The Power of SEO: FXGlobe's Story Take FXGlobe, who owns a popular CFD trading platforms, providing access Access to the Global markets to new and experienced traders. Despite rave customer reviews, new conversions were flat for years. We optimized FXGlobe's website for relevant keyword terms, created blog content around trending CFD trading topics, and ensured excellent site speed and responsiveness.Six months later, organic traffic tripled. Now the broker welcomes new customers every day.Optimizing your digital presence fuels real business growth. Turn Social Media Followers into Customers Social media offers tremendous potential to engage potential customers. But are your efforts driving sales?We help craft social campaigns that convert impressions into dollars. For a national cybersecurity brand, we ran a targeted Instagram contest for sports enthusiasts that increased website clicks by 80%. We identified their perfect audience, created captivating graphics and hashtags, and boosted posts for maximum impact. Let us analyze your current social media and unlock its revenue-driving power. Guaranteed Returns from Day 1 At Speed, we proudly stand behind our services. In fact, we offer guaranteed results - if we don't provide the promised ROI within 240 days, we refund your money.Contact us today to learn more with a personalized assessment. We can't wait to drive online success for your business! Achieve Real Results with Speed With our data-driven approach and marketing expertise, we can help your business gain more qualified leads, boost conversions, and ultimately drive revenue growth. Reach out for a consultation today to get started! Read the full article

[swapnilsarkar123]

Embracing the Digital Era: Transforming Businesses Through Digital Marketing

In today's rapidly evolving business landscape, it is necessary to embrace the digital era. Digital marketing has proven to be a game-changer for businesses in various industries. impact of digital marketing, from personalized strategies to data-driven decision-making, and how companies can stay ahead in the competitive market by embracing innovation.

The electricity of virtual marketing: A sport-Changer for organizations

Digital advertising and marketing have revolutionized how companies connect with their audience. Social media platforms are now crucial for building brand visibility and engaging customers. The combination of social media advertising and search engine optimization (SEO) has led to significant growth in organic website traffic. Manufacturers that spend money on social media marketing enjoy an enormous will increase in revenue, as consumers increasingly use social networks to find out services and products.

Personalized advertising: Achieving Your target audience Like in no way before

The upward push of digital advertising and marketing has enabled customized techniques that resonate with man or woman clients. Thru strategies like search engine optimization, agencies can reach capacity customers they might have by no means encountered in any other case. Expertise in the channels that force sales is important, and actual-time analytics provide insights for knowledgeable decision-making. Personalised communication establishes a web presence, controls messaging, and fosters deeper connections with customers.

The upward push of Social Media advertising: attractive clients in New ways

Social media advertising has become critical due to shifting consumer behaviours. Human beings spend a sizeable quantity of time on platforms like FB and Twitter, making them high areas for marketing. Companies that incorporate social media advertising and marketing see an instantaneous impact on income and brand awareness. Defining measurable dreams, integrating advertising into SEO techniques, and expertise goal patron conduct are key steps to a success social media marketing.

Records-driven selection Making: Making Smarter commercial enterprise selections

Staying ahead of the competition by embracing innovation

Innovation is essential for closing competition within the virtual generation. Robot generation, AI, and device-gaining knowledge of are remodelling industries like agriculture. Inside the agri-food sector, AI applications are improving grain nice inspection, pest detection, and weed control. The Berry 5 robot showcases the potential of robotics in automating labour-extensive duties like strawberry harvesting. AI-enabled cameras are making sure food safety compliance, enhance product high-quality, and improve basic efficiency.

End: The interesting journey beforehand with virtual advertising

Because virtual technology continues to reshape industries, groups ought to adapt and leverage its energy. The effect of digital advertising and marketing is simple, from customized strategies that engage customers to information-driven insights that guide choice-making. Social media advertising and marketing open new avenues for boom, and innovation fueled with the aid of AI is remodelling conventional practices. Embracing these developments and technology positions companies for fulfilment in an ever-evolving marketplace.

In this thrilling adventure in advance, businesses that fully embody the virtual generation will thrive, connecting with customers like by no means before and redefining the manner industries perform.

[fitmanagement]

Are you looking to give your gym revenues a major boost? Look no further! In this article, we will share ten proven strategies that can help you increase your gym’s bottom line immediately. By exploring the opportunities of sublets, selling advertising, and selling sponsorships, you can unlock new revenue streams while engaging both your members and external partners.

Sublets: Unlock Hidden Potential and Boost Profits: Transform your gym’s underutilized spaces into profitable collaborations. Consider renting out areas to complementary businesses like physical therapists, nutritionists, or sports equipment vendors. By providing additional services, you not only generate extra revenue but also enhance the overall gym experience and attract new members.

Tap into the Power of Advertising: Monetize your gym’s prime real estate by allowing local businesses to advertise within your premises. Utilize bulletin boards, digital screens, and even fitness equipment to display ads. Additionally, create branded merchandise like towels or water bottles featuring sponsors’ logos. This win-win approach increases brand visibility for sponsors while driving additional income for your gym.

Sell Sponsorships: Forge Strategic Partnerships: Build mutually beneficial partnerships with local businesses and corporations. Collaborate on corporate wellness programs, offer discounted memberships to their employees, or organize joint promotional events. These strategic alliances not only expand your customer base but also establish a steady revenue stream through corporate sponsorships.

Leverage the Influence of Social Media and Influencer Marketing: Harness the power of social media in today’s digital era. Collaborate with fitness influencers or local personalities who align with your gym’s brand values. Engage them to promote your gym, share success stories, and offer exclusive discounts to their followers. This strategy amplifies your online presence, drives traffic to your gym, and ultimately boosts revenues.

Excite and Engage with Events and Competitions: Organize exciting fitness challenges, group workout sessions, or specialized workshops at your gym. Promote these events to both your existing members and the wider community. By charging participation fees or selling event merchandise, you can generate revenue while increasing member engagement and attracting new prospects.

Create Irresistible Sponsorship Packages: Design attractive sponsorship packages tailored to different businesses. Offer branding opportunities, sponsored classes, or exclusive access to members at various tiered levels. By showcasing the benefits of these packages, you can secure long-term partnerships and diversify your revenue streams effectively.

Implement Loyalty Programs and Referral Incentives: Reward your loyal members and encourage referrals through customized loyalty programs. Offer exclusive perks, discounts, or access to special events. Incentivize members to refer friends or family with free classes or discounted memberships. These initiatives boost member satisfaction, expand your customer base, and drive up revenues.

Partner with Local Sports Teams and Athletes: Collaborate with local sports teams or athletes to enhance your gym’s reputation and attract new members. Offer specialized training sessions, exclusive discounts, or host charity events in partnership with sports personalities. Their association with your gym adds credibility and can lead to increased revenues through member sign-ups and community engagement.

Leverage Email Marketing and Personalized Communication: Invest in email marketing to engage with your existing members and potential leads. Send personalized newsletters, workout tips, and exclusive offers to build stronger relationships. By leveraging targeted communication, you can increase member retention, drive repeat business, and positively impact your gym’s revenues.

Optimize Your Online Presence with SEO: Ensure your gym’s website and online listings are optimized for search engines. Incorporate relevant keywords, meta tags, and local SEO strategies to improve your search rankings. This will attract more organic traffic to your website, increase conversions, and ultimately boost your gym’s revenues.

Conclusion: By implementing the strategies of sublets, selling advertising, and selling sponsorships, you can witness a significant surge in your gym’s revenues. These ten powerful tactics will not only generate immediate results but also foster member engagement and cultivate valuable partnerships. Keep innovating and adapting to industry trends to ensure your gym remains competitive and financially successful.

Looking to maximize your gym revenues but need expert guidance and support? Look no further than Fitness Management & Consulting. With years of industry experience and a proven track record of success, our team of professionals can provide you with tailored strategies and innovative solutions to boost your gym’s financial performance. From identifying untapped revenue streams to implementing effective marketing campaigns, we offer comprehensive consulting services that align with your business goals. Let us be your trusted partner in navigating the complex landscape of sublets, advertising, and sponsorships, ensuring immediate results and long-term success. Contact Fitness Management & Consulting today and unlock the full revenue potential of your gym.

Click here for more details on financing options or call 214-629-7223 or email jthomas@fmconsulting.net for more information. Or, apply now.

Unlock Your Gyms Full Potential with the Gym Success Blueprint! Get Your Copy Now!

An Outsourced CEO and Author, Jim Thomas is the founder and president of Fitness Management USA Inc., a management consulting, turnaround, financing  and brokerage firm specializing in the gym and sports industry. With more than 25 years of experience owning, operating and managing clubs of all sizes, Thomas lectures and delivers seminars, webinars and workshops across the globe on the practical skills required to successfully overcome obscurity, improve sales, build teamwork and market fitness programs and products. Visit his Web site at: www.fmconsulting.net or www.youtube.com/gymconsultant.

[assignmentstips]

What role do episodic and semantic memory play in the use of nostalgia marketing?

Please, read and analyze the case study Nostalgia Marketing Brings Memories back, located in the folder Recommended Readings for this Week (Downloadable) and also below. Nostalgia Marketing Brings Memories Back Many different marketers, from cat-food manufacturers to insurance firms, are evoking positive memories of the past to capture the imagination of consumers through nostalgia marketing. Whether they’re bringing back old jingles, slogans, images, logos, characters, or brands, marketers want to jolt consumers’ memories. Feeling pressured by today’s fast-paced, high-tech world, many consumers are receptive to familiar ads and products they associate with their younger days and bygone times they remember fondly. Meow Mix cat food, owned by Del Monte Foods, recently resumed the use of its decades-old advertising jingle, after a 16-year hiatus. The jingle is a series of “meows” set to a simple tune that plays as viewers watch cats “mouth” the words during the commercials. “The Meow Mix Jingle brings back a sense of nostalgia and is a classic advertising spot that many people can even recite by memory,” explained the brand’s marketing director. The jingle is so memorable that 50 percent of consumers surveyed before the new ads aired said they had heard the jingle during the previous 18 months, even though it had not been used for more than a decade. Comic-strip characters from the 1960s are helping MetLife appeal to consumers who smile when they see Charlie Brown, Snoopy, and other Peanuts characters in the insurance company’s ads and social media posts. Before debuting a new commercial during the Super Bowl, MetLife used its Facebook page to post “comments” by Peanuts characters. After the game, MetLife posted additional character scenes online to keep the buzz going. Why use nostalgia for Snoopy to market life insurance? “It definitely takes people back, and we wanted to start a dialogue,” says a company executive. Volkswagen, Audi, and other car companies frequently play on nostalgia for old rock songs to reach target audiences. One Volkswagen commercial recently featured a 1960s James Brown hit, while an Audi ad featured a 1980s song by Echo and the Bunnymen. H&M has marketed its men’s clothing with hit songs from the past such as the Animals’ Don’t Let Me Be Misunderstood. Nostalgia for childhood snacks has helped Cadbury market its Wispa chocolate bar and Nestlé market its Kit Kat bars. The long-running TV program Mad Men, which focused on characters rising in the advertising industry of the 1950s and 1960s, provided numerous opportunities for advertisers to evoke nostalgia for the period. Unilever created retro-look commercials to air in Europe during the program’s fourth season. During the U.K. premiere of Mad Men’s fifth season, Sky Atlantic ran well-known British TV commercials from the 1960s for Fairy Liquid, Tetley Tea, and other brands, heightening viewer anticipation for a nostalgic look back at ads they hadn’t seen for many years. When the U.S. magazine Newsweek put Mad Men on its cover, it suggested that advertisers submit ads with a 1965 look. That issue included a Spam ad with flower-power colors and fonts; a Dunkin’ Donuts ad with 1960s images of the donut shop; a Hush Puppies shoe ad based on the company’s actual 1960s ads; a new Mercedes-Benz sports car advertised in 1960s style; and a reprint of a 1960s Johnnie Walker Red liquor ad. Media coverage of the issue and its special ads increased sales and boosted traffic to websites where the ads were posted, adding a 21st-century angle to the 20th-century nostalgic appeal. Case Questions 1. Using the concepts in this chapter, explain why Meow Mix would return to its old advertising jingle 16 years after the company stopped using it. 2. What role do episodic and semantic memory play in the use of nostalgia marketing? 3. How is MetLife’s use of Peanuts comic-strip characters in its ads likely to affect consumers’ schemas? Would you have these characters posting on Facebook as part of the campaign? Why or why not?

First appeared on Assignments.tips

[udemy-clone]

Smart Trends & Tricks To Govern Live Streaming Industry

The video streaming industry is still ruling the entire social media landscape. This means most peoples are active on this platform. Video streaming has become popular over the past years. It may seem complex but with a little plan and some inspiration, you can create videos to target the audience.

Besides, video marketing can increase the conversation show expertise, generate more traffic, and more importantly, help you build trust with your audience.

Therefore, if you are uncertain or plan to incorporate video content into your streaming video promotion strategy, the following blog will help you to analyze the basic function and the important option of live streaming applications.

Stats to Govern Live Streaming :

Live streaming has taken the world into the next stages. Live-to-stream apps are helps to find out how audiences are engaging with live videos. where it is important to and which industry is placed in a higher position.

Audience behavior :

Audience behavior : Stats:

According to the interactive people's survey, 47% of live streaming video viewers worldwide are streaming more live videos.  

Nearly 44% said watch less live TV because of living streaming.

According to the analysis, 86 of the top 100 most-watched live telecasts in the united states in 2017 were sporting events 

In 2019, live streaming was up 19% in terms of minuted consumes, to 560 million.

The live streaming industry is booming in ib china. In 2018, it reached 425 million users.

Live streaming is going to hit a $70.5 billion industry by 2021.

Consumers struggling with finding video content  only 12% say they are able to find content on the streaming platforms easily

Almost 8% of pay-tv subscribers said they are extremely likely to cancel their service in the next year.

In the United States, young people spend nearly 6 hours per day watching videos with activity.

Globally video traffic intention incorporates 80% of all customer internet traffic by 2021.

While video can support transform consumers already on a way to buy. It also enables a retailers existing customers to bring friends and family into the fold 48% of consumers have shared their brand video to make their large amount of customers.

The digital entertainment group found that consumer spending on subscription streaming grew 30% in the first nine months of 2018, projecting that consumers will spend nearly $12.3 million on subscription streaming.

According to LinkedIn, video ads earn 30% more engagement than nonvideo ads.

LinkedIn members spend a large amount of time watching video ads compared to time spend on static sponsored content.

Consumers are 39% more likely to share content if it's delivered through video.

A 2018 state of the sector report found that 78% believe that video was an effective internal communication tool.

The key phrase Facebook-like stream saw a 330% increase in searches from 2016 to 2018.

The OTT Booming:

According to the report, 36% of viewers reported that OTT or online video was the go-to source for entertainment, up from 29% in 2017.

OTT revenue, which includes ads let the video-on-demand pay per view, and subscription video on demand. It will grow from $37 billion in 2016 to reach $83.4 billion in five years' time.

Rough 153 million Americans said they use OTT service in 2017. That number jumped to 170 million in 2018 and is expected to reach 181 million in 2019, according to the statistics.

According to the report, OTT video services average, poor quality experience are losing as much as 25% of their revenue.

Evolving Trends in Live Streaming in the Future:

This section reveals all the latest Live streaming trends you should know. we’ve shifted through statistics and reports to sport the trends that make your website to the next level and make the sense to business owners, marketers, brand influencers, and advertisers. The goal is to help you use video marketing to prompt your brand and keep up with sustainable customers.

Live Monitoring for Virtual Event Organization:

A live monitoring console gives you the ability to get a real-time, easy-to-understand overview of your network and your stream while live. You can access the live monitoring from under the metric and monitoring tab on the left-hand side of your dashboard.

This provides easy access to monitoring the most used broadcasting tools on the platform like chat, QA section, polling, slides, remote console, and call-to-action player overlays.

Live/On-demand Playlists For Video Playback :

Many of the customers use media to support simulated live streaming events operating the live playlists features. The playlist can be useful for event managers who want to loop live broadcasts after completing the run of the show, fill a channel with continuous programming leading up to a broadcast, or execute a live circumstance totally consisting of pre-recorded content.

Secure Video Hosting And Viewer Tracking:

Data breaches have become the most important issue for organizations. Now while the leak of an internal training video will not have the same magnitude as a data breach of client information, all the same organizations need to feel confident in their video security measures without compromising delivery method.

Video Terms Glossary and definition :

A video streaming terms glossary that contains definitions of acronyms, technologies, and techniques. The definition ar related to living streaming, broadcasting, video hosting, and compression.

These video terms are relevant for both new techniques and legacy methods, which still have consequences when handling the old media system. There is large importance for online video applications, although a few terms have roots in older methodology and processes.

Tricks to Be Ready to Meet Trends Smartly:

As a business owner or content creator, you should know how important your audience is. You also likely realize that reaching your audience without any intermediate like virtually is the way forward, and adding live streams into the mix comes with serious benefits. And here are some quick tips for your video streaming application

Keep your setups in a simple format for quick understanding to the users and also with backups

Be conscious of live video audio and lighting

Do a live video test flow

Engage with your streamers in real-time

Consider your live streaming platform

Be consistent

Don't aim for perfection

Market ahead of time

Wrapping up,

Video streaming is increasing in favor, and it would be most useful to make your enterprise strategies to create your dream into a real-time application. Using this blog, you can efficiently target your right audience who is examining the right streaming application. This constructs good user knowledge for your targeted audience with effective software.

This is your moment to design your application with the benefit of the right App Like Youtube which completes the new tendency in the live streaming enterprise. Get prepared to host your application like youtube in the online entertainment industry.

[speed-seo]

Speed Agency: How WE can help YOU With Online Marketing

https://youtu.be/NqHa-G6stSMAt Speed Marketing we know that in today's digital world, online marketing is essential for business growth and success. This article provides an overview of key online marketing services that our agency offers to help your business connect with customers and thrive online. Website Speed Analysis and Optimization Analyzing your website's performance is crucial to understand its effectiveness in attracting and engaging visitors. We evaluate metrics like monthly traffic, top landing pages, conversion rates, and sales funnel optimization opportunities. This allows us to identify strengths to leverage and weaknesses to improve.Ultimately, we optimize your website to align with your target audience and business goals. This includes recommendations on site architecture, user experience, loading speeds, and more to boost conversions. Search Engine Optimization (SEO) SEO improves your search visibility and helps people find your business online. Our SEO strategies focus on: - Keyword research to optimize content for top search queries - Technical site optimizations for search crawler accessibility - Link building with reputable websites to boost domain authority - Creating compelling, keyword-optimized content With the right SEO, your website can rank higher on search engines like Google - meaning more visibility, traffic, and conversions. Pay-Per-Click (PPC) Campaigns PPC ads allow businesses to get instant visibility on SERPs. We help create targeted PPC campaigns on platforms like Google Ads leveraging: - Carefully researched and selected keywords - Highly relevant ad copy tailored for each keyword - Strategic bidding models for cost-efficient campaigns - Extensive campaign tracking and optimization This results in a measurable advertising approach that drives more qualified website traffic. Speed UP Social Media Marketing A strategic social media presence is vital for modern businesses. After identifying ideal social platforms for your brand, we handle aspects like: - Building an engaged community of followers - Creating and managing content calendars - Developing campaigns boosted by paid advertising - Monitoring metrics and optimizing based on insights This strengthens your brand image and social visibility. Additional Channels Other marketing channels we offer based on your unique requirements include email, mobile/SMS marketing, print advertising, direct mailing campaigns, and more. Our team will determine the right mix to achieve your goals. Do You Need More Customers Finding Your Business Online? How many of your new customers discover you through online searches? What percentage of visitors convert into paying customers? If you aren't completely satisfied with your answers, a strategic online marketing plan can help. We've helped businesses increase qualified website traffic by 4X and boost conversions by over 300%. The Power of SEO: FXGlobe's Story Take FXGlobe, who owns a popular CFD trading platforms, providing access Access to the Global markets to new and experienced traders. Despite rave customer reviews, new conversions were flat for years. We optimized FXGlobe's website for relevant keyword terms, created blog content around trending CFD trading topics, and ensured excellent site speed and responsiveness.Six months later, organic traffic tripled. Now the broker welcomes new customers every day.Optimizing your digital presence fuels real business growth. Turn Social Media Followers into Customers Social media offers tremendous potential to engage potential customers. But are your efforts driving sales?We help craft social campaigns that convert impressions into dollars. For a national cybersecurity brand, we ran a targeted Instagram contest for sports enthusiasts that increased website clicks by 80%. We identified their perfect audience, created captivating graphics and hashtags, and boosted posts for maximum impact. Let us analyze your current social media and unlock its revenue-driving power. Guaranteed Returns from Day 1 At Speed, we proudly stand behind our services. In fact, we offer guaranteed results - if we don't provide the promised ROI within 240 days, we refund your money.Contact us today to learn more with a personalized assessment. We can't wait to drive online success for your business! Achieve Real Results with Speed With our data-driven approach and marketing expertise, we can help your business gain more qualified leads, boost conversions, and ultimately drive revenue growth. Reach out for a consultation today to get started! Read the full article

[vgeasy]

Top digital marketing trend for 2021

Digital Marketing is a dynamic and steadily evolving industry. New innovations and approaches are imagined on a successive premise. The present innovation could turn old inside a range of 24 hours. Hence, it gets basic for advertisers to keep themselves refreshed with the most recent happenings in digital marketing. Here is a list of some of the top trends in digital marketing.

Chatbots: It is an application used to lead an online visit discussion through text or text-to-discourse as a trade for a human specialist. This innovation is relied upon to be a crucial segment of digital marketing techniques in 2021. It goes about as an essential device for client care and can be a savvy arrangement since it gives an option in contrast to a live individual.

Survey's forecasts that

1. Chatbots will power 82 to 85% of customer service by 2021

2. Top benefits of chatbots are 24 hours service and answers to simple questions.

3. 61% of customers our visitors prefer messaging on online chatbot to communicate with a business or brand

4. By 2022 to 2023 chatbots will help business save over 8 billion dollars per annum (forecast)

5. 80 to 85% of business want chatbots in 2021

Voice-Search Ready

As we know, the voice search is already here. The right question is, is your business ready? Is your digital marketing strategy ready?

If talking is the new typing, then the new SEO is VSO or voice search optimization. Make sure your website is fully optimized so that you can boost your brand’s visibility.

Video Marketing: Video Marketing is one of, if not the, most important marketing trends today and likely for the next 5-10 years.

·       70% of consumers say that they have shared a brand’s video.

·       72% of businesses say that video has improved their conversion rate.

·       Nearly half of consumers say that watching product videos makes them more confident in online purchase decisions.

·       65% of executives visit the marketer’s website and 39% call a vendor after viewing a video.

·       Video is the most popular & best way customers want to learn about new products.

Visual Search: The move towards visual search is not going unnoticed, as the statistics below demonstrate:

·       Images are returned for 19% of search queries on Google.

·       More than half a billion visual searches on Pinterest monthly.

·       Image ads in Pinterest have an 8.5% conversion rate, and Pinterest is projected to clear $1 billion a year in ad revenue by 2020.

·       The image recognition market is expected to grow to $25.65 billion by 2019.

·       By this year, all brands which redesign their websites to support visual and voice search will increase digital commerce revenue by 30%.

Online Reviews

Online reviews can represent the moment of truth in your business's capacity to draw in new clients or customers. While any company can talk up their items or administrations, different purchasers can give genuine, unprejudiced reviews. Having many reviews from checked sources can make your business stand out from the opposition and begin building trust before they even snap on your site.

The most helpful survey for a business to get is through Google Business. These are the most confided in sources, they're the most noticeable, and your Google Business listing allows individuals to call or visit the site. Facebook is another incredible wellspring of online reviews, and you can utilize them to assemble a tributes page on your site, while Yelp is reasonable for restaurants, lodgings, and sporting businesses.

Live-streams and an increase in influencer marketing content

Influencer marketing is an amazing system that permits you to expand your online reach, increase brand mindfulness, and construct a solid standing for your company by allowing outside sources to advocate for your brand. Late investigations have discovered that influencer marketing has been a fruitful technique for a surprising 94% of advertisers from different industries overviewed.

Stay at home requests meant occasions were canceled, and buyers couldn't go to face-to-face occasions. They weren't even ready to associate with their loved ones. This prompted an uptick in the number of individuals turning into live-streams, regardless of whether it was a branded live-transfer, a live video from their #1 VIP, or an online workshop.

On Facebook, live viewings spiked by half during lockdown periods, while viewings on Instagram flooded 70%. TikTok goes through the shot in 2020, and there's a decent chance we'll see this upward direction continue to work out in 2021.

Browser Push Notifications: These are notifications shipped off a client through the work area or versatile web. The point to be noted is that these are delivered regardless of if the client is on the site.

Social Commerce: A combination of E-commerce and Social Media has made the innovative idea 'Social Commerce.' Social media site Instagram is turning more visual with pictures and videos. Another component lets its clients buy items straightforwardly within Instagram.

Augmentative Reality (AR): Augmented reality is an emerging trend within marketing and sales allows brands to give their customers unique experiences on mobile devices.

·       Potential consumers have always wanted to try products before purchasing them. Fitting rooms, sample for taste, automobile test drives, and many others.

·       Snapchat filters are the most common uses of AR technology.

·       Google Lens and Google Translate are some commonly used examples of AR.

Interactive Content

Contents that are interactive like tests, inquiries, reviews, challenges, giveaways, surveys, gadgets, and so on, can do good for your image. Interactive content can enhance the client's delight.

They increment the time clients draw in with you, which helps your remaining in calculation-based quests and feeds. However, more significantly, individuals need to be locked in, so intelligent substance quite often improves your client experience.

Local SEO

People around the globe are opting for a more sustainable way of living, hence they are going local. So, it is becoming important for every business to grow its local customer. One of the ways of doing this is optimizing the website for local searches. Local SEO is even more powerful than broad SEO as people searching for a specific type of business within their geographic location have more intent to purchase. So, more and more businesses are optimizing their website for the local population.

Customer Segmentation

This year targeting the refined niche segment is going to be in trend. Focusing on a large number of small marketing campaigns targeting specific audiences will be more prominent in the years to come. Targeting small segments helps in knowing the requirements and needs of the customers. this not only brings refined traffic to the website but also improves the conversion rate and ROI.

[rafayy07]

The restaurant industry is one of the most competitive sectors on the planet earth, but with such demand comes a significant level of workload, which means that to thrive --- or indeed survive --- getting ahead of the competition is essential. The modern Restaurant Management and the National Restaurant Association revealed that around 60,000 new restaurants open every year. But shockingly 50,000 closed their doors each year. Although there is not a quick answer to this problem. But with the help of data analytics we can try to overcome this problem. Restaurant analytics is the concept of analyzing all of the data related to your restaurant business and processing it into actionable insights with the help of business intelligence software that will lead to significantly improved efficiency. This can be really beneficial for restaurant owners and managers to sharpen` their competitive edge, increase their profitability, reduce their costs and lastly grow their customer base and satisfaction.  

 Below is the list of data analytics websites that in my opinion offer the best Analytics and resources to help you with your restaurants industry.

   1.   Compass4Restaurant (www.Compass4Restaurant.com)

 The solution offers competitive analysis & industry benchmarking through 350+ algorithms. It compares all-important KPIs and identifies areas of improvement for restaurant owners and restaurant managers. Compass4Restaurant provides key Restaurant Analytics compared with Industry Standards and Market Competition to enhance decision making. Restaurants around the world use this tool to analyze their performance compared with Competitive Analysis and Industry Benchmarking for sales, Per Person Average (PPA), Average Check Traffic, RevPas (Revenue Per Available Seat), Per hour and many other critical indicators to analyze performance. In addition to online Data Analytics features, CompasRestaurant also generates special Restaurant Specific Reports to highlight specific areas of improvement in the restaurant, which are sent in PDF format to all restaurants on a weekly and monthly basis. Compass4Restaurant is the only solution that offers all analytics & reporting to the restaurant industry for FREE and is used by many restaurants around the world, therefore the competitive analytics make more sense due to larger amount of data available.

 2.           Blackbox Intelligence (www.blackboxintelligence.com/)

 Black Box Intelligence showcases data and insights products created to simplify the lives of restaurant owners through different operations. They are currently serving the restaurant industry with metrics covering revenue, expense, and consumer data. They mainly provide weekly reports and drill down capability with industry benchmarks based on the latest operational results. Their data yields incredible insights and help their customers make decisions in the areas of sales operation, marketing and Human resource. Blackbox Intelligence offers a yearly and a monthly package to its customers. Blackbox is mainly focused on large US Restaurant chains and therefore, if you are not a US business, probably this solution is not for you. Pricing varies for each of their product, once subscribe to their website customers can start receiving exclusive insights from quarterly performance reviews with an analyst, as well as competitive scorecard that captures what differentiates top sales performers in the restaurant industry by combining financial, workforce and social data.

 3.           Mingora Consult (www.mingora.org/)

 Mingora Consult combines the power of data with deep knowledge and connections within the global restaurant industry to develop innovative products that transform restaurants business and industry performances. Mingora Consult has divided their operations into 4 different categories.

 1.      Mingora Sales: This only shows weekly reports and a tool to understand sales and transaction trends.

2.      Mingora Crest: This tracks all prepared meals, snacks, and drinks from commercial premises and workplace.

3.      Franchising: This leverages its extensive network of global connections to make board level introductions.

4.      Mingora Advisory: This sets the groundwork for brands to embark on global expansion plans particularly in market

  Mingora sets the groundwork for brands to embark on global expansion plans particularly in developing markets. Company provides research and strategy by fully reaching on consumer insights-led strategy development based not on opinions but on real actionable data. Mingora is mainly used in UAE, and has over 40 brands currently. Mingora charges can vary depending on the categories you have chosen. You can also get weekly report about your restaurant which is included in the subscription.

   4.           Fishbowl (www.fishbowl.com/)

 Fishbowl offers data analytics solutions for the restaurant industry. The company’s analytic solution is designed to help restaurants drive predictable sales and profitability by using data sources such as email or loyalty member databases, guest transaction links, POS transactions, and survey results. Restaurants can predict dining behavior and preferences based on past engagement and transaction activity. They can also evaluate the real value of their loyalty programs and determine whether the limited time discounts they publish are working in their favor or not. They maximize the value of relationships between your brands with tools that enhance the brand experience both in store and out store. The fishbowl offers monthly and yearly subscriptions to its consumers. Fishbowl mainly is used to USA so if you are not running a business in the USA, they might not be able to help you in a unique and knowledgeable way.

    5.           PosIQ (www.posiq.net/)

 PosIQ is a Data Analytics Solution that automates learning and provides restaurants with the ability to engage consumers with targeted messages and products. PosIQ develops restaurant software that integrates directly with existing point of sale systems to enable new features including mobile loyalty programs, online marketing, mobile offers redeemable on the phone, and analytics to track how it all influences a restaurant’s bottom line. The company collects data, present the insights, and enables the marketing for even biggest operations. They constantly add new data sources – such as nearby community gatherings, sporting events and even televisions schedules which they analyze in order to give their customers exactly what they need. It associates individual guests to transactions. Restaurants can track engagement through receipts, reservations, check-ins, WIFI, credit cards, and more. PosIQ leverages big data and advanced technology to help restaurants communicate and engage in an incredibly personalized way. Measuring the results of online advertisement, social media, coupons, restaurants can know the result of how many people actually responded to their campaigns and how much money each customer actually spent. PosIQ offers their services through different subscriptions, the price varies from $99.00 to $199.00. 

   In my opinion all these solutions offer somewhat the same services with deep knowledge and understanding of how you can run a successful restaurant and have everything organized. Out of these 5 best solutions, my personal opinion based on usage and focus on industry benchmarking & competitive analytics, I suggest using Compass4Restaurants since it’s an international solution, not focused on specific country or type of restaurant, it's also FREE for restaurant industry and above all it considered to be the largest source of Restaurant Industry Benchmarking & Competitive Analytics so far. Whereas other tools are also great to explore and engage based on countries you are in and the type of solution you are looking for.

   If you have any suggestions, please leave a comment.

[murphyric-blog]

Trending digital marketing resolution 2020

As 2019 kicks off business are searching for new competitive benefits and ways that to connect with a lot of customers.digital marketing had no signs of deceleration down or stopping wherever currently the business owners are centered on strengthening their digital marketing efforts for the coming year.

If you still feel like your head is spinning from 2019. 2020 promises to be even more disruptive and its isn't just new technology changing the game. Before I jump to discussing the career as a digital marketer, let me go back a few steps and start from the basics.I know -it is tiresome for some of you (I can already see you with your mouth wide open. Please do not yawn). Digital marketing includes techniques such as Search Engine Optimization, Social Media Marketing, Pay Per Click Techniques, and email marketing. We are on the Internet and are using the majority of our time on the Internet to search, buy and browse .

The scope of digital marketing is nothing but magical.

41% is the current growth rate in the digital marketing industry.

The Scope of Digital Marketing in India and How to get started?

With the ever-changing market trend each industry or business has got to sooner or later perceive the scope of digital marketing and incorporate in their selling strategy.With a lot of range of player getting into the digital marketing market the scope of digital marketing career has additionally inflated manifold.. 

Some of the digital marketing careers are:

1. Digital Project Manager

The world has already moved online. Has your job moved with it? Where do project manager’s nowadays? Gone are the times of managing work by using pen and paper, dry erase markers and sticky notes . saving Word documents and spreadsheets in a folder on your computer is a thing of the past.

So just what is digital project management? It’s a streamlined process of managing online projects from concept to completion, within budget and using a certain amount of resources. It involves planning, delegating, tracking, reviewing, and measuring results — usually all done using project management software. The goal of each project is totally different, but the overarching objective is to grow business and see valuable ROI from the project. Types of comes will vary from events to digital content comes.

2. Become a youtuber

You can choose to become a full-time You Tuber in a selected niche.You need to target the standard of content and building your audience base on YouTube.Once you start getting subscribers and views, you can make money with YouTube monetisation. you can earn money by just uploading videos on youtube with great content as content is the king .

3. SEO Specialists

SEO career is a part of Digital Marketing field. making Career in SEO is becoming popular in India and If you see the history and recent advertisements on popular job portals, you will find that the need for well-trained SEO professionals in India is growing day by day. Almost each little or massive businesses who have web site is currently investing in SEO to urge prime ranking in Google.

Presently SEO has emerged as a booming career and therefore the demand for SEO professionals is growing quickly as a result of the rise in digital awareness, growing on-line competition, increasing net and mobileusers in India. SEO is not just job or career. it is a combination of multiple skills which you will use to get website on the first page of Google. As i said, SEO isn't simply a career option; SEO may be a should have ability which is able to assist you build your career in Digital promoting. SEO is a component of Digital promoting that is growing in india quickly. Learning SEO is good start for your career if you're passionate about promoting, websites, writing, blogging, analytic and learning new skills.

4.Be a professional blogger

Firstly i'll like to say that no one is going to get you money for free, no matter what you do.Blogging is just too similar to business and a bit like in business however coming up with, punctuality, management, quality, loyalty, and promotion i.e.how you attract your customers have their own importance, is same in the case of blogging.No business is 100% safe.Simply, however passionate and dedicated you're for blogging as a career?

Many digital promoting professionals opt for full time blogging as their career selection.With dedication and toil, many professionals are not successful bloggers in their chosen niche.Bloggers will generate financial gain with advertising & affiliate promoting methods.

5. Earn with Affiliate Marketing & Ad Sense:

You can begin your blog/website/app in an exceedingly specific niche of your interest and at first exerting to create traffic & viewers. After generating sensible traffic, you'll be able to create a decent financial gain with Ad Sense & affiliate promoting techniques. Affiliate marketing is where you earn commission with every successful product sale you generate through your affiliate referral links whereas Ad Sense is a display advertising platform where you earn money by showing ads on your website and your earnings mostly depend upon the CPC of your keyword

6.Start freelancing service

With the current Indian economy optimistic and poised towards fast growth, new and rising business models are progressively cementing there position within the market.For instance, E-commerce in india has already unfold across various sectors like consumer goods, sports and nutrition, aid and food to call a couple of.

Portals like Zomato and Flipkart have sucessfully exploited the Indian on-line markets and remodeled into globally competitive corporations with massive scale growth and ascension being their agenda.There is absolutely no limit to the range of work you can do as a freelancer.

There is a lot of general stuff like web site Development, Content Writing, SEO promoting, Graphic style etc.Freelancing has given immense opportunities to talented buds where they can show their skills and earn handsome amount to make their pockets happy. there are couple of benefits of freelancing such as :

Flexible work timings

Becoming your own boss

Stress free life

Work satisfaction

And at last time for other activities

7. Chief Marketing Officers

A Chief marketing Officer (CMO) is liable for overseeing the look, development associated execution of an organization's promoting and advertising initiatives.Reporting on to the chief officer, the CMO's primary responsibility is to come up with revenue by increasing sales through sure-fire selling for the complete organization, mistreatment marketing research, pricing,product marketing, marketing communications, advertising and public relations.

From reviewing copy to approving campaign proposals, chief promoting officers usually work alongside CEOs associated are an integral piece of business operations.

skills required for chief marketing officers:

Superb analytical skills

Demonstrated ability to lead and inspire a team

Outstanding communication and interpersonal skills

Flexibility

Passionate customer advocacy

Thorough information of promoting principles, brand, product and repair management

Deep understanding of changing market dynamics

Entrepreneurial spirit

[digitalhikes1-blog]

How to increases website traffic through social media?

What is Social Media?

Social Media is an activity to connect people worldwide and gaining traffic through social media sites and work best for digital marketing.  People are connected with each other through social media like facebook, twitter, Instagram, youtube, etc these are all the social media through that we connected for marketing purposes, for business growth, helps in advertisement and other activities.

What is Websites Traffic?

Website traffic means a number of web users, web users who visited your website and the website traffic measured in visits. Web traffic helps in determining the website’s popularity and visitors. When someone visits a site then the computer or other devices connected to the web pages on which web users visit communicates with the website’s server.

Top 5 social media which helps to boost your websites traffic-

 1.      Facebook nowadays, facebook becomes the biggest social media site, more than 2 billion people using this site. Businesses use this site for their business marketing strategies, advertising purposes, etc. people use this easily by facebook mobile app in their mobile.

2.      Instagram This social media site is mostly used for sharing photos and videos, add the stories for 24 hours. Instagram has a feature of making Instagram business account for promoting the buying and selling of products and services. In this way, Instagram helps in increasing website traffic.

3.      Twitter This is also a social media site, Twitter has the characteristics of news. We can get news related to entertainment, politics, sports, etc. Twitter set the word limit up to 280 characters only while other social media has much more than Twitter.

4.      Youtube This social media site has become very popular, people sharing the videos related to business, educational purpose, entertainment which help in boosting your website traffic.

5.       LinkedIn This social site is a job search site, people searching the job and upload their resume, every person has a need for job and numbers of people using this site that’s why this site increases this website’s traffic.

Social media is a part of digital marketing, students and interested person can make a career. Social media has become the career opportunity source and for this many best digital marketing training institute has been open.

The advantages of bringing traffic to your blog or business websites

1)Cost-effective- Website traffic helps in reducing the cost that the business websites pay for the advertisement for their marketing strategies. Bloggers and businesses do not need to pay as an advertisement.

2)More revenue- Heavy website traffic is always better for business, high website traffic means more revenue. As we know the website is made for the purpose of online marketing, running a business and other earning activities.

3)Help in increasing sales- Higher traffic means higher visitor for a website and if more people visit a site it helps in increment of the online marketing business’s sales, helps in increasing the number of customers.

4)Brand awareness-  website traffic helps in brand awareness and a website can go to the top, helps in increasing the ranking of a website.  Targeted visitors is always better than a generic visitor even if it is less than the generic visitor.