#TradeJournal3

[serins10-blog]

Influencer Marketing: How Many Taytum and Oakley Will There Be

People are influenced when they want to be influencers.

Press Release 02/22/19

GAINESVILLE, Fla., February 22, 2019 (swampstratcomm-sp19.tumblr.com) – Speaking of media and society, advertising must be mentioned. This week, the featured contributors of Media Insider are enjoying talking about this full-of variety media. It has extremely strong connection with human beings and exists every corner in their daily life. Nowadays, the popularization of social media gives unlimited opportunities to enterprises and brands for advertising placement. While this commercial activity is enlarging, not only business entities, but some individuals as well are getting huge benefit from it.

Advertisements are so close to people. Besides native advertising, influencer marketing is another new significant advertising approach. This strategy usually utilizes the positive impact from people who have high reputation or large number of fans. In other words, the audience of those influencers’ works will also be the viewer of the ads. The writer Gord Hotchkiss takes the Youtuber “Kyler and Mad” as an example in his article “Influencer Marketing’s Downward Ethical Spiral”. This family owns over 3 million subscribers on Youtube and 2.4 million followers on Instagram. “A single branded photo on their feed goes for sums in the five-figure range.” (Hotchkiss) It implies the great commercial value this kind of advertising would bring to the market, the brands and the influencers. Based on this environment, Gord points out that influencer marketing is much darker, vaguer and more immoral than regular advertising with clear, direct trades. Those influencers are trying to show a perfect “reality” to the public, while the brands are offering them confidence, rights and money. The market is not pure and transparent any more.

Indeed, social media makes advertising more complicated. It doesn’t make people’s life easier as well. Not everyone can live like the Fishers family. The influencers create ideal life to the audience. At the same time, in a negative perspective, they are “using” their fans to take advertising business and making profit. This phenomenon is inevitable during the development of social media and technology. But is this a positive effect or not? Probably only time can prove that.

The Media Insider is one of the branches under traditional media category of MediaPost Communications. The company has been the biggest and most influential media, marketing and advertising website since 1996, offering news, blogs, directories for the 150,000-member community. Every year, it holds more than 30 industry conferences and events countrywide and in Europe.

Contact Information: @serins10

[kyraagustin]

Raising the Bar in 2019′s Society

Gender Equality + Sustainability Efforts = Happy People

PRESS RELEASE UPDATED: FEB 22, 2019

GAINESVILLE, Fla., February 22, 2019 (ana.net) -- This week in the advertising world, social and environmental changes are being highlighted in a positive light. Based on the ANA magazine, this week’s topics centered around progressing gender equality; driving hopeful social change from the Ad Council’s president and CEO; and making sustainability efforts within large companies. Jodi Harris, Vice President of Marketing Culture and Learning at Anheuser-Busch is making strong endeavors for social change in her traditional and male-dominated industry. According to the article, she believes society is always evolving and marketing should speed up the pace to help shape society. In order to achieve her goal, Jodi began “Women In Beer” within her company, this new vision was initiated by Anheuser-Busch’s in-house agency, and it is creating a new vibe of cultural inclusion and respect for women. Moving on, Lisa Sherman, Ad Council’s president and CEO is also promoting social changes and has been since 2014. In the article Purposeful People Series, Lisa addresses a few questions on a variety of subjects, such as effective purpose-based campaigns. According to Lisa, brands are becoming more aware of purpose-driven marketing and has become a vital key to their company and many want to partner with the Ad Council to tackle issues. Lastly, huge companies such as, Ikea, P&G, Kimberly-Clark, and Siemens are making moves to develop a success sustainability program within their companies. Based on the article, these companies along with a rising number of other brands are upping their game towards the environmental watchdogs, environmentally conscious consumers and to their companies themselves. They are thinking ahead to long-term growth, since it requires a large amount time, effort, resources and patience to obtain a sustainable program running.

To continue, the article expert advice about how a company can design a successful sustainability program for themselves and provide key takeaways.  "Marketing is in a state of disruption, and people expect more from brands and companies. They expect us to do good for society and for the planet. Brands really have the opportunity and responsibility to step up and do good — and do so in a way that's good for growth." says Marc Pritchard, chief brand officer at P&G. This emphasizes the importance of what marketing towards green efforts can do for brands. Here is the step-by-step process to move forward with a successful sustainability program: 1) Tie It to Your Brand Purpose 2) Find Your Partners -- and Activate Your Suppliers 3) Get Senior-Level Buy-In 4) Energize the Internal Culture 5) Share Your Successes Honestly.

A major insight in this article is the fact that large corporations such as, P&G and IKEA are making efforts to become more environmentally friendly -- not just for selfish reasons like, to make them look better, but because they care to develop long-term growth for the planet. It sets a good example for other companies to follow the trend and making our planet cleaner. 

Boilerplate: Since 1910 the Association of National Advertisers has commanded the industry agenda, enhanced career development, and advanced the interests of marketers.

Contact:

Kyra Agustin

Tumblr: kyraagustin

Email: agustink2015@gmail.com

[mitchellwood1-blog]

Youtube looks for new ways to regulate advertising in a content creator world

How studying the pedophile dilemma is indicative of YouTube's struggling relationship with brands

Press release published March 15, 2019

Gainesville, FL, March 15, 2019 (Swampstratcomm-sp19.tumblr.com) - One company that has been making headlines through the advertising industry as of late is Walmart. In one article published by Adage, Walmart is identified in being a key player for online ad revenue, and could soon be threatening the two leaders in this department, Google and Facebook. A different article also looked into Walmart, and how they are attempting to bring virtual reality to the public. Walmart has been transporting a trailer from store to store that houses an interactive virtual reality experience, which allows the users to replicate an experience from the movie How To Train Your Dragon 3. Adage also looked into the new business practices of Kraft Heinz under the leadership of 3G, a company notorious for cutting costs, and how their reduced marketing budget may have adverse effects.

One of the most interesting articles from last week's edition is an article that looks into Youtube’s ever struggling relationship with advertisers. More specifically, this article looked into the way that Youtube has been handling comments from pedophiles. Officials within the online ad industry are saying that while Youtube has made half-measures to help protect the integrity of brands who wish to advertise on Youtube, it is not enough. One such half-measure involves marking brands as alcohol related, even if they are not, so as to avoid advertising on videos that are targeted to children. Another step that they have taken is to suspend comments on millions of videos to make it more difficult for pedophiles to interact with each other, but this is also a flawed solution.  While many large brands such as Disney and AT&T have pulled their advertising from Youtube, it will be interesting to see how Youtube will attempt to bring these brands back.

From the Walmart related articles, we can see how many brands are realizing the importance of online ad revenue, and are making great strides to become leaders in this field. The article related to virtual reality also shows how large companies are expanding into any and all fields of the future, even if it is not their main focus. For example, Walmart is a retailers, not a technology developer. However, in the past year alone, retailers have spent an estimated $1.6 billion on developing this new technology. This is yet another example of how successful brands are recognizing that the future is stored in technological advancements. The main article concerning Youtube highlights the difficulty of advertising in a world where anyone with internet access can publish their own content, and how to regulate this content. If Youtube executives cannot figure out a method that is agreeable to advertisers while also being fair for content creators, the platform may find itself being replaced by a company that can soon in the future.

Ad Age is a daily must-read for an influential audience of decision makers and disruptors across the marketing and media landscape.

Contact:

Mitchell Wood

(941) 807- 5744

Tumblr: mitchellwood1

[mavaldivia1]

YouTube Under Fire

The popular site has brands refusing to advertise with the current policy.  PRESS RELEASE 2/22/19   

GAINESVILLE, Fla., February 22, 2019(swampstratcomm-sp19.tumblr.com) While most of the media and entertainment world has been focused on predicting what film will be winning Best Picture this Sunday at the Oscars, the 91st Academy Awards ceremony has been overshadowed in the marketing world by a scandal. 

YouTube has had their share of problems. Recently, the issue has been regarding the ability of inappropriate content being to be shared in the site. Back in 2017 the problem was that extremist videos were being recommended to people. Now the problem is that pedophiles are making inappropriate comments on videos that feature children and linking to other inappropriate content.

YouTube has been put on blast before like in this Ted Talk titled “The nightmare videos of children’s' YouTube — and what's wrong with the internet today” given by James Bird. This Ted Talk goes over the issue of YouTube’s algorithm whose main purpose is to keep consumers on the site. While this may sound innocent in theory, in practice it can be very far from that. Bird explains that children who are watching videos on the site that are targeted at them, like cartoons or kids television programs, can be directed to more inappropriate content as the algorithm suggests videos.  

This might not seem like something that directly affects the marketing and advertising world but the brands that choose to run commercials and ads on YouTube are lashing out. Many brands like AT&T and Hasbro have pulled their ads(therefore their money) from the site; this leaves the site with a need to take action.

AdAge is a global media brand that focuses on analyzing and reporting marketing data and industry news.  

Contact:  @mavaldivia1  

[looseendedlauren]

Gain Control of your Life Through Gaining Control of your Thoughts

The Art of Authenticity

PRESS RELEASE UPDATED: FEBURARY 21, 2O19

GAINESVILLE, FL., February 21, 2019 (swampstratcomm-sp19.tumblr.com) – Based on Entrepreneurship.com – Entrepreneurship is the ability to turn a vision into reality and the excitement to bare all the uncertainties from crossing unchartered territories. This can lead to the voice in our heads proving to be our biggest competitor in the entrepreneurial process. This week’s theme is gaining the control back over your mind. Fear is the main culprit of this mental resistance and it has been found that the number one way to overcome this fear is through acknowledging and preparing for rejection in the case that it potentially happens. The first step in regaining control of your mind is by feeling your emotions as they come and making the conscious decision to separate yourself from your thoughts. Curveballs may come in fast and as an entrepreneur they come in even faster. On the topic of leveraging the mind to leverage success, having a strong support system such as family and close friends will make the rough times not seem as intense. A very self-sabotaging subconscious way to wreck your confidence and ultimately ability to lead is by hiding doubt and fear. Great leaders don’t hide; they keep authenticity in the forefront of their actions. The theme of this week was focusing on developing oneself in order to develop the healthiest habits to create the most fulfilled and successful life, especially entrepreneurially.

The article, “Most Scholars Agree Emotional Intelligence Is the Key to Productivity” explains the successes brought to a company when the focus shifts from mindless conflict to team building through idea sharing and open lines of communication. Emotional Intelligence is arguably the most important lesson not thought in schools and is comprised of four key components – self-awareness, self-management, social awareness, and relational awareness. These four components all are linked through understanding one’s emotions to boost positivity and reduce stress through an ability to adapt. Meditation, if done properly, is one of the most efficient ways to develop and strengthen one’s emotional intelligence. Productivity runs rampant when like-minded people come together to make magic, free of judgment. The quote from this article, “positivity also sparks creativity and encourages open-mindedness,” speaks volumes to the unlimited greatness that can come from a supportive environment. Getting back to the core of greatness is love; emotional intelligence just understands one’s purpose in this world and how they can generate the most love. Nothing strong can develop on a wobbly foundation and emotional intelligence is at the core of our foundation of being human.

Although I love learning about emotional intelligence, a major take away from this article is that there are four components to EI. I never really considered self-awareness as important of a component as social awareness, but after reading this article I can clearly see why it is considered the most important. Self-motivated and self-confident people will be the most successful both professionally and personally. We are all multi-faceted creatures trying to make sense of our time here on Earth; EI is the quickest way to find our individual “why?”

Entrepreneur.com serves as a platform for everything and anything an aspiring entrepreneur would need to know in order to merge successful in this cutthroat industry.

 Lauren Gutierrez

@looseendedlauren 

[kionistorm-blog]

Data Mapping Helps Create a Better NHS

Data Mapping Protects Patient Records

Press release     February 22, 2019

Gainesville, FL., February 22, 2019 (swampstratcomm-sp19.tumblr.com)-- Recently, Healthcare Global has focused on ways to innovate healthcare. One article reviews the top healthcare innovations for 2019, discussing new technologies such as artificial intelligence and new tools for storing patient records. Another article focuses on how healthcare is becoming more digitized and a new smartphone application released by NHS. One article, Fit for Purpose: Introducing Data Mapping for a Healthier NHS, focuses on how the NHS can use data mapping to help keep patients information more secure.

The NHS has been storing patient data for over 70 years, so the amount of data held by the NHS is large. The amount of data stored by the NHS presents a large threat to the security of patient records. During 2017, the global WannaCry attack resulted in the cancellation of 20,000 appointments and a large loss in revenue. The NHS is more prone to attack by cybercriminals because they use outdated technology and operating systems. If NHS suffers another cyber attack, it is possible they would not be able to recover from the damages. Even though there is much skepticism surrounding data security people still trust the NHS with their records. This makes it important that there is a way for NHS to store data and keep it secure. One way to do this is through data mapping. “Data mapping is about creating a visual overview of all the data collected and stored by an organisation, providing an insight into the potential risks associated with each data type and location.” Data mapping does not rely on data being strictly online, so it is compatible with all NHS documents that are still kept on paper. NHS must decide how all current audio, online, and paper data must be stored. They also must implement new policies for how data is controlled and create new guidelines for who controls the data. Once the NHS takes these steps, they can begin to chart the data flow. After NHS understands the data that is being stored, they can ask a series of questions to determine how the data is being processed and collected.

Data mapping is a technology that any company can use to make sure people’s information is safe. It is especially important when it comes to people’s medical records. By streamlining how data is collected, stored, and transferred through data mapping people’s information will be safer in the long run.

Healthcare Global highlights innovation and untraditional ways of handling patient care to continually move healthcare forward.

Contact:

Kionistorm

[statonksis-blog]

Orange Vanilla Coca-Cola is Coming to Generation Z

Press Release: February 22, 2019    11:59pm

Gainesville, FL., February 22, 2019 - In very ode to a creamsicle fashion, Coca-Cola has launched its first new flavor in over a decade. On February 11, 2019 Thom Forbes wrote an article that was published in Media Post about the new flavor that is being released by Coca-Cola this month called Orange Vanilla.  Forbes writes that this new flavor outperformed other creative combinations with a focus group. In this article Forbes reminds the reader that the last new flavors were launched by Coca-Cola in 2007, well over a decade ago. Coke was able to find that though carbonated beverage popularity has taken a hit as of late, the “healthier” zero sugar versions of the soft drink have done quite well.

The case can be made that this launch is simply a ploy to get consumers back on the sugar bandwagon when things have taken a healthier turn, recently. According to Forbes, “The Orange Vanilla announcement comes at a time when Big Soda contends with criticism over American's unhealthy eating habits and with municipalities around the country passing so-called soda taxes. Plus, Americans now buy more bottled water than carbonated beverages, data from the research and consulting company Beverage Marketing found,” Zlati Meyer points out for USA Today. This indicates that to try to injects Coke’s name back into people’s minds while reaching for a beverage the company had to think of something new, something drastic to get people reaching back for those syrupy sweet carbonated concoctions.

Because Coca-Cola is such a recognizable brand any new release they make is going to cause a major stir and a push for partnerships. The deal made to release the fountain drink version exclusively with Wendy’s for the first month with tie in to the NCAA March Madness basketball tournament was a major win for all three brands. The exposure during the tournament and beyond is sure to drive sales numbers up for both Coca-Cola and Wendy’s. While Pepsi used one night at the Superbowl to try to outshine the competition, Coca-Cola is making a month-long effort. Even in advertising and marketing the classic Pepsi versus Coke debate continues.

MediaPost is an integrated publishing and conference company whose mission is to provide a complete array of resources for media, marketing and advertising professionals.

Writer’s contact information: #statonksis

https://www.mediapost.com/publications/article/331762/coca-cola-launching-first-trademark-flavor-in-more.html?edition=112853

[annierobbielohr-blog]

The 4 Marketing Tactics to Stop Using in 2019

Most marketers have a long list of new things they want to try in 2019, but everyone has a limit. Here’s what top marketers say they’ll stop doing in 2019.

Press release February 21, 2019

GAINESVILLE, Fla., February 21st, 2019 (Swampstratcomm-sp19.tumblr.com) – The latest content featured on the American Marketing Association’s (AMA) website is focused on informing its audience on important skills and trends in the communications field. The overall tone of the AMA’s most recent articles is uplifting and educational – offering valuable knowledge about ongoing progressions in the marketing world. Specifically, the most recent articles detail the cohesive partnership between marketers and designers, stating the constant working relationship they must have to create meaningful marketing campaigns. In addition, the AMA has recently posted informational articles regarding sales lessons for up-and-coming marketers and the importance of pro-bono work. Overall, the AMA is consistent in detailing its articles on the popular tendencies occurring in the marketing world.

One of the AMA’s more recent articles explains the current trends marketers should try and avoid in 2019. Typically, marketers are concerned about obtaining “more leads, more content, more website traffic, and more engagement” (Neely). However, marketers must keep up with the technology advances and adapt accordingly. In December 2018, Neely administered an informal poll and received answers from about 40 marketers. Their responses guided Neely’s conclusions and ultimately allowed her to create a list of suggestions for marketing strategists. Neely states that these strategies aren’t one-size-fits-all – just good concepts to be aware of for 2019. In addition, Neely states that 80% of respondents said they plan to stop doing at least one thing. The four marketing techniques that Neely pinpointed as dwindling are Facebook advertising, cold outreach, social media, and blogging (Mostly on third-party sites).

Facebook may seem like an ideal platform to occupy ad-space on, however, consumers may be seeing less of it as the year progresses. According to Neely, “the most common answer from marketers in the survey is that they plan to do less Facebook advertising in 2019. This was far and away from the most-mentioned tactic that marketers plan to stop or do less of,” (Neely). Marketers stated that Facebook ads really just don’t work the way they used to; the same way the old school cold call outreach method has outdated itself. Primarily, the cold emails and cold calls that are centered around instant sales pitches. The response rate to these kinds of advertisement methods are very slow, however, the automation features these messages have means they take little effort to create. The convenience of cold calling is similar to the characteristics of social media – the third marketing tactic that marketers are advised to avoid. Marketers predict that posts on social media won’t come to a complete stop rather it will largely be scaled back. Much like Facebook, social media platforms just don’t have the same effect as they use to. The last tactic to avoid is blogging (mostly on third-party sites). The algorithms for personal blogging makes it so a very limited amount of people actually see any articles.

Ultimately, as our world evolves to be more technologically connected, it’s important to be aware of the current marketing trends taking place. When consumers and businesses are more aware of the impact of the content they’re exposed to and that they’re creating, society as a whole will hopefully be more informed. These four marketing tactics give the audience a good idea of where the marketing field is currently and what direction it is headed in.

The American Marketing Association specializes in analyzing the current trends and occurrences within the marketing world.  

For more information, please don’t hesitate to contact me at 561-713-7023 or annierlohr@gmail.com.

[manuelauscher-blog]

"Good Morning America" VP Shares Tips for Story-telling Success

How to stay ahead of the social-media game

Press Release February 21, 2019

GAINESVILLE,Fla., February 21, 2019 (Swampstratcomm-sp19.tumblr.com). As most public relations professionals are aware of, social media plays a significant role in determining the awareness of a brand. Some brands have adapted to the modern social platforms in a way where they use them to their advantage in order to promote their products or messages. Other brands, however, have not been able to create this connection with an audience through social media, and are struggling to create brand awareness. Recently, a number of articles have been published under PR Daily’s social media, marketing, and media relation’s tabs that give advice as to how brands can use new social platforms to increase product visibility, and increase their brand awareness. 

In one particular article, Beki Winchel brings to attention the success that “Good Morning America” has had as a result of their ability to tell stories through social media. Winchel took to interviewing the vice president of Good Morning America, Terry Hurlbutt, where he stated that the target audience has increased by more than 70% as a result of their “digital expansion that delivers news and lifestyle stories across social media platforms.” During their interview, Hurlbutt speaks of four tips that helped create their tremendous success and can help other brands with their own storytelling efforts. His first piece of advice is learning how to understand the audience through different platforms. Hurlbutt says “the goal is to find ways to tell our stories in a context and format that makes sense for their viewing environment.” Following this, Winchel concludes that a successful brand takes into account the customers preferences and the general behavior of the platform they are on. The next tip given is to keep the audience first. Here, it is stressed that journalists and media specialists must stay up to date with current digital media trends and news stories. This point is emphasized when Hurlbutt says “we need to find ways to break through the noise while we maintain our audiences’ trust. It requires us to be innovative, to iterate, and to experiment, while always keeping the facts and our audience at the center.” The third tip is using the features on social media platforms to highlight the brands' values and the stories they are trying to tell. Winchel gives examples of Q&A sessions on Facebook or Twitter polls to create an understanding of the variety of features on the different platforms that should be used to engage audiences; this should be done while keeping the brand identity front and center. The last tip given by Hurlbutt is to be creative and proactive. Winchels’ key takeaway from this is the more proactive a person is, whether it be from creating new content or going to meetings aware of what is necessary to reach an audience, the higher chance there is to create mutually beneficial relationships with internal partners and the audience. It all comes down to being ahead of the story-telling game. 

After reading the advice Hurlbutt gives based on the success of her own brand, it is evident that to make an impact through social media, one needs to be up to date and put the audience first. A company or brand must really focus on understanding the different platforms, and being able to express their message on each. These four tips are just simple and easy ways for a brand to improve their social media, and for brands to connect with a larger audience in order to be more successful and prominent in this new era with hundreds of social platforms. 

PR Daily is a Public Relations trade journal that publishes articles with tips, strategies, achievements and expert advice for all the sub-levels of the career. 

Tumblr: @manuelauscher 

[rockkyndal-blog]

Girl Scout Troops: The Entrepreneurs of the Next Generation

Girl Scouts troop member creates a cookie-selling strategy that goes viral. 

PRESS RELEASE UPDATED: FEB 28, 2019 

GAINESVILLE, FLA., February 21, 2019, (Swampstratcomm-sp19.tumblr.com)—Based on PRWeek Latest News, this week’s news topics were diverse in comparison with one another. One topic talked about a new TV show that accurately depicts the world of celebrity PR. Another article focused on Facebook intentionally violating laws and how hefty fines should be implemented if illegal content is found on Facebook or Google platforms. An article about Girl Scout Troops creative marketing strategies was featured. The article discussed the young entrepreneurs’ marketing strategies with their cookie-selling efforts and how current marketers can gain valuable insight from the business leaders of the next generation. While all of these articles are different in content, they all share the common theme of public relations importance and the impact that leads to the distribution of knowledge, communication, data, and information globally that allows audiences to form an image of the particular organization, individual, or career. 

New TV comedy-drama Flack is set in the world of celebrity PR and features drug taking, bullying, and lying that depicts an accurate version of the specific sector, according to the show’s protagonist. The UKTV show debuted on February 21, 2019, and stars Anna Paquin as Robyn, an American celebrity working in London. The show is centered around Robyn’s relationship with individuals in her life, as well as her life at a celebrity PR agency, Mills Paulson. In the TV drama, the character Robyn is shown taking drugs at the hotel room of a client, sleeping with a different client, and lying to the media. When speaking of her role in the show and the career of celebrity PR, Paquin stated, “The world of PR is very fascinating and interesting, as far as how it spins what has been put out into the world into what you want to be seen in the world. And sometimes that includes twisting things that are unfortunately not so flattering. But from what I have found in my case [it has been about] shedding light on things where someone has tried to make some kind of bullshit story up.” When asked if the show glamorizes this particular side of PR, Paquin said the show portrays an “accurate and warts-and-all version of a work environment that had all manner of ups and downs.” Neither good or bad, Paquin described the show as realistic of the celebrity PR work environment. 

Facebook has been in the spotlight due to allegations that the company has intentionally violated laws. The Digital, Culture, Media, and Sport Committee recommends imposing hefty fines if illegal content is found on Facebook or Google. According to the Report of Fake News and Disinformation, Facebook intentionally and knowingly violated data and anti-competition laws. The Digital, Culture, Media and Sport Committee call for tech companies to be bound by a compulsory code of ethics and overseen by an independent regulatory with power to launch legal action in case of breaches. The Report on Fake News and Disinformation included the recommendation of making tech companies legally liable for taking action against harmful content on their platforms. Facebook and Google rely on user-generated content that is published without prior moderation. In particular, Facebook had come under criticism for charging high prices in advertisements in exchange of data to developers, both intentionally and knowingly violating data privacy and anti-competition laws. The Report on Disinformation and Fake News also calls for the Information Commissioner’s Office to conduct a detailed investigation into Facebook’s platform, its use of users’ and users’ friends’ data, and the use of reciprocity of the sharing of data. There is also the support of conducting a comprehensive audit of the advertising market on social media and an investigation into whether or not Facebook has participated in anti-competitive practices. Damian Collins, chair of DCMS committee stated, “Democracy is at risk from the malicious and relentless targeting of citizens with disinformation and personalized ‘dark adverts’ for unidentifiable sources, delivered through the major social media platforms we use every day.” Powerhouse companies, like Facebook, exercise massive market power, which enables the company to make money by bullying the smaller technology companies and developers who rely on this platform to reach their customers. Major tech companies are aware of these situations, but continuously fail to address the issues. The principle of the ‘move fast and break’ things culture often seems to be that it is better to apologize later than to ask permission now. 

Girl Scouts are being nicknamed “smart cookies” due to their cookie-selling efforts that go viral every year. Being young entrepreneurs, marketers who need fresh ideas should look to Girl Scout troops for inspiration. The Girl Scout troops are creating unique viral cookie-selling campaigns at a quick and efficient rate. The most recent Girl Scout viral sensation was 10-year-old Kiki Paschall from Winnetka, California who made global headlines by remixing Cardi B’s popular song “Money” to incorporate her troop and their cookie-selling efforts. The girl’s remix went viral on the internet and was covered by media outlets, including Time, NPR, Essence, Today, and the Daily Mail. Paschall’s video generated exposure on Twitter and was retweeted by the official Twitter of Girl Scouts of the U.S.A. and Cardi B. The video received over three million views from Twitter interaction. After one day of Paschall’s video going viral, the girl sold more than 1,000 boxes of cookies for her troop. From the success of the video, Paschall was able to not only bring in money for her troop but also awareness of what Girl Scouts mission is. Girl Scouts of the U.S.A. strives to teach its members how to be entrepreneurs and successfully run their own businesses. The members of Girl Scouts can incorporate these marketing tips into their cookie-selling ventures. Stewart Goodbody, Senior Director of Communications and External Affairs for Girl Scouts of the U.S.A. said that one of the main elements of the Girl Scout Cookie Program is having it be led by girls. “We see a lot of really innovative, unique ways of marketing from our girls every year…we applaud the girls for their ingenuity and their creativity,” said Goodbody. Girl Scouts of the U.S.A. encourages individuals to create content related to the organization that can be shared on its national channels. Once these videos go viral, the national organization uses the content to support messages about how Girl Scouts of the U.S.A. provide its members with the tools to hold a leadership position and enact positive change. “We use viral moments to rally our members and to share their stories and voice,” said Goodbody. Similarly, the videos are a way to educate people about the Girl Scout Cookie Program. Not only are the cookies delicious, but help to mold the “future of female leadership and entrepreneurship in the business world” (Goodbody). Besides Paschall, other girls have created viral videos that talk about Girl Scout cookies. These marketing ideas not only ignite sales but increase connectivity and involvement. Thus, a lesson that any marketer can learn from these young entrepreneurs is to be up to date with current trends and news. By beign up to date on the current trends, marketers can use the knowledge to execute ideas and strategies in a timely manner. 

Overall, while the articles of PRWeek's Latest News differed in their content, the articles shared the theme of the importance and impact that public relations has on the distribution of knowledge, information, data, and communication. The impact of public relations allows viewers to create an image of the specific individual, organization, or career field. In relation to the article about the Girl Scout member’s viral video, the takeaway is that any a great marketing strategy can be created and successfully implemented. Kiki Paschall was able to take a popular song and remix it to incorporate her Girl Scout troop and their cookie-selling program. Her creative marketing strategy resulted in over 3 million video interactions on social media, as well as retweets from the Girl Scouts of the U.S.A. and Cardi B. Similarly, the exposure generated from the viral video resulted in over 1,000 boxes of cookies sold within the first day. The young entrepreneur’s video was used as a platform to provide viewers with an education about what the Girl Scouts organizations promote. This viral video, along with many other creative marketing initiatives, allowed viewers to associate Girl Scouts with leadership and business skills. Thus, viewers are able to associate the image of Girl Scouts with young entrepreneurs. In the case of the TV drama, Flack, the show promotes the image of the celebrity PR career in an “accurate and warts-and-all version” that showcases a realistic scenario of the ups and downs in the work environment. In reference to the criticism Facebook has received, the Report of Fake News and Disinformation creates the image of Facebook as being a power-hungry organization that charges high prices in the advertisements in exchange of data to developers. This course of action is both intentionally and knowingly violating data privacy and anti-competition laws. Consequently, this action shows Facebook in a negative light as a company that does not care about its users’ privacy and personal data. 

PRWeek is a modern business publishing brand that spans online, print, events, and social media while incorporating a paid-for content strategy and gated website. 

Kyndal Rock 

@rockkyndal

[valentinabaptiste-blog]

The division between internal and external communications is at risk

The creation and further development of the digital age is affecting how companies dispatch information.

Trade Journal Report        Feb 22, 2019

GAINESVILLE, Fla., February 22, 2019 (swampstratcommsp19.tumblr.com) – This week, The Holmes Report emphasizes the importance of trust in the public relations field. The PR industry is designed to create mutually beneficial relationships between companies and their publics. Therefore, trust is the foundation upon which practitioners develop their skills. Maja Pawinska Sims, an editor at The Holmes Report, states that public relations is a discipline that deserves recognition as an integrative profession. Furthermore, Gagen MacDonald discusses that corporate communications power is changing. With new technological developments, communications is becoming more about establishing relationships and less about “controlling the message.” Consequently, because trust and relationships guarantee the success of public relations, it is necessary that practitioners in the field understand the importance of internal communications.

Internal communications has become the means through which employers and employees become familiarized with each other and the company. In “How the Digital Age is Changing Information Flow,” Mark Henricks explains that technology is making it more difficult for companies to keep the information they share with their employees private. Sherry Scott, president of Gagen MacDonald, says, “What we’re seeing today is that in a diverse media environment where anyone with a phone can serve as a publisher or citizen journalist, the walls between the inside and outside the company have all but disintegrated.” Therefore, the most effective way to control this situation is for employers to develop strategies to establish trust within the walls of the company. This approach seeks to create a working environment that suggests confidence and respect from employers to employees. The ideal solution “provides enough information so that they [employees] feel aligned with your vision and character,” says Scott.

The article stresses that companies have to establish healthy relationships among all workers. In order to maintain discretion and guarantee that employees are loyal to the company, the people in charge must fully incorporate workers into the goals of the company. One example of a poorly handled situation, which the article includes, is Apple’s attempt to threaten employees. This piece highlights that a negative approach to a delicate situation will only generate negative responses from employees. Therefore, the best way to make sure that members of a company identify themselves with the company’s principles and goals is to involucrate them. Establishing trust among workers from all ranks will shape the future of industries and corporations.

The Holmes Report serves as the “voice of the global public relations industry.” It highlights important news and events about the industry and professionals.

Contact:

Valentina Baptiste

valentinabaptiste.tumblr.com

[ka-extrallado]

Mindy Kaling Goes Exclusive With Warner Bros

 Kaling Signs Multi-year Deal

 Press Release 2/22/19

Gainesville, FL, 2/8/19, Tumblr (swampstratcomm-sp19), “Mindy Kaling signs Warner Bros overall deal”

Throughout the trade journal this week there has been a lot of monumental news. Firstly, in general there have been a lot of changes in administration. As with the trend in these past few trade journals in this industry there are always people coming and going in the upper  level positions. To get more specific there were several articles concerning the crossover between internet creators and the TV industry. For example, Studio71 is set to launch a new reality set around creators living in a London mansion creating content. This recent trend of creators and TV working together sets a promising tone for the future. In addition, there has also been an emphasis this week on popular stars and their accomplishments. C21Media highlighted many stars such as Pantaya Game who is set to launch her original series The Game of Keys later this year.

The largest celebrity talked about this week was Mindy Kaling. She has just signed a very exclusive multi-year deal with the television section of Warner Bros. Kaling is charge of the screenwriting, development, and production of a variety of genres of content. These genres include: unscripted, comedy, drama, longform, and event scripted. The content will be made for all platforms including digital. Kaling International will be working with lots of departments of Warner Bros to produce new series. Specifically, Warner Bros International Television Distribution will be working towards programming worldwide. This is Kaling’s first deal with the media giant, but she has worked for high-profile productions before. She sold her comedy feature Late Night for $13M to Amazon. She also penned 24 episodes of the classic show The Office and claimed six Emmy nominations. John Elmes wrote, “Prior to signing with Warner Bros, Kaling had been involved with a string of high-profile productions and was creator, exec producer and star of Fox and Hulu comedy The Mindy Project.”

Some major takeaways from this week is collaboration. Whether that be in the form of creators transitioning their work to the television industry. It is exciting to see this collaboration and for creators to garner the respect that they deserve for their hard work. In the past there has been a battle between traditional vs. internet media, but this is a step in the right direction. Another takeaway is that celebrities are trailblazers and are not always just actors but also can work in all aspects of television.

C21 Media is an international publishing company as well as a digital channels business. It focuses on Content in the 21st Century and caters to the community of entertainment.

Contact: @ka-extrallado                                 

[james5corbin-blog]

Indiana Celebrates Their Success

Meat Industries Celebrate Their Year, Indiana Agriculture One Step Closer to Sustainability

PRESS RELEASE UPDATED: February 20, 2019

GAINESVILLE, Florida (swampstratcomm)

 This week in agriculture, spirits are high in Indiana as two big celebrations took place over the past few weeks in Indianapolis. On January 26th, the Indiana Beef Cattle Association came together to recognize leaders and contributors of the industry. Awards were given to four individuals selected by a group of nine IBCA members and board members. The winners of this year’s awards include: Robert Peterson –Lifetime Achievement Award – Phillip and Patty Dow – Outstanding Cattleman of the Year – Paul Hogden – Young Cattleman of the Year – and Randy Haymacker – Friend of the Industry Award. On the other side of the isle, an annual pork cooking competition took place in Indianapolis this past week.  Taste of Elegance is an annual competition where pork is cooked on site, and awards are given to those who create the best tasting and most creative plates. Between 13 chefs, six awards were given out. The winner of this year’s Taste of Elegance rewards are: Steve Oakley, Brian Pleasant, Gabriel Sanduno, Craig Mariutto, Brandon Nelson and Blackhawk Winery.

Pictured: Laney Glick, first year competitor (Photo by Ashley Langreck)

Indiana agriculture has been doing a lot of celebrating over the past few weeks, and with due cause. Furthering their agricultural success, Indiana now has shared goals across the industry. These goals are based around managing nutrients – clean water, healthy soil, viable farms. Of course, this is quite an ambitious and ambiguous goal to have. In order to accomplish a mission such as this, it requires all parts to work together to achieve the goal. Ben Wicker, Indiana Agriculture Nutrient Alliance’s executive director said, “Nutrients are essential. They are necessary. Added nutrients, fertilizers and manures, are required for us to be as productive and the best stewards that we can be”. The Indiana Agriculture Nutrient Alliance has set goals for the state in order to achieve the ultimate mission of managing their nutrients efficiently. Their goals are:

·         100 percent of farmers regularly perform soil sampling.

·         100 percent of farmers implement plans for nutrient management.

·         75 percent of Indiana farmers making nutrient applications at planting or               in-season.

·         100 percent of Indiana farmers making frozen and snow covered ground               applications only as a last resort.

·         25 percent increase of Indiana cropland acres using reduced tillage                      systems.

·         10 percent increase of Indiana cropland acres using no-till or strip-till                     systems.

·         Increase living green cover acres to 40 percent of Indiana cropland.

 Indiana agriculture has recently outdone themselves, shining in many aspects of the agricultural industry. While they have used the last few weeks to celebrate and reward themselves, it is very well deserved. Even amongst the celebration, in the same city of Indianapolis we see a great cause that is the Indiana Agriculture Nutrient Alliance come together to set goals for the entire state. These goals are ambitious, however, they are obtainable and reaching these goals would be a tremendous milestone for agriculture as a whole, much less for the state of Indiana. The country is watching, Indiana is leading.

AgriNews is an online agricultural publication site that aims to be relevant, smart, targeted and vital. Their goal is to present readers with information that they can’t get elsewhere and provide factual accurate information to help their readers make better farming decisions. AgriNews has been publishing articles for more than 40 years now, establishing itself has a reputable source in 1977.

Contact Information: James Corbin Tumblr @James5Corbin

[mitchellwood1-blog]

Land Rover makes plans to bring their cars to the city with new marketing campaign

And for this campaign, no boys allowed!

Press release published Feb 22, 2019

Gainesville, FL, February 22, 2019 (Swampstratcomm-sp19.tumblr.com) - In their last issue, AdAge focused a few of its articles on the ever changing industry of online advertising. One such article described the challenges that the new Safari tracking prevention software was giving to marketers. This new software version makes it so that ads for websites that users have already visited cannot be displayed for that user, which makes it difficult to target consumers. While this is a step back for marketers, it is a step forward for consumer privacy. Another article delved into the controversy known as “corngate”, the recent feud between AB InBev (Bud Light) and MillerCoors. The feud started due to a Bud Light super bowl commercial which accused Coors of using corn syrup as an ingredient in their beer. While this is true, corn syrup should not be confused with high fructose corn syrup, which is a much un-healthier ingredient. Coors has since pointed out that the corn syrup they use is only during the fermentation process, meaning it may not even be in the final product at all, and that AB InBev makes several products with corn syrup in them.

The main article that I reviewed covered Land Rover, the popular luxury car company, and their new venture away from the outdoors and into the city. Up until now, LR has focused its marketing efforts on positioning their vehicles as outdoor vehicles that can go off road, while maintaining a classy and technologically advanced interior. However, LR has decided to market its smallest vehicle, the LAnd Rover Evoque, as a city vehicle. The target audience for the Evoque will be women, specifically women living in urban settings under the age of 35. 70% of consumers who bought the first generation Evoque fit into this demographic, making it an essential target for LR. LR has plans to launch a new ad campaign in May that will target this new demographic, entitled “live for the city”, which will feature ads that show women having fun on their own, without any men in the picture. One example of this will be an ad that features women away at “Camp No Man’s Land”, where they will play games such as “bro-less beer pong”.

From the article concerning tracking software in Safari, we can see the struggle between marketers wanting information and consumers wanting privacy, a very popular topic these days. While marketers may argue that by tracking user activity they can provide a more personalized ad experience for users, many still feel as though it is an invasion of their privacy. The Corngate article, on the other hand, was an example of a great public relations move by Coors Light. After being called out for using corn syrup in their beer, Coors proudly stated that this was a fact, and that they were proud to support farmers across America. This lead to a campaign called “toast to farmers”, where Coors celebrated the farmers that grow the ingredients in their beer. This campaign was mostly hosted on social media, and included pictures of the CEO of Coors visiting these farmers.

Ad Age is a daily must-read for an influential audience of decision makers and disruptors across the marketing and media landscape.

#SwampStratComm #TradeJournal3 #advertising #marketing #corngate #landrover #safari

Contact:

Mitchell Wood

(941) 807- 5744

[gloriacesar-blog]

Reflexology and the Special Needs Child

Reflexology and the Special Needs Child

Press Release: February 20, 2019.

Gainesville, FL—February 22, 2019—www.elitecme.com—(swampstratcomm-sp19.tumblr.com) The article, Reflexology and the Special Needs Child, speaks on children who have an overactive nervous system. In order to combat this, therapists are considering reflexology. Reflexology allows the body to maintain its balance, which also allows the body to reach a deep state of relaxation. When children who have special needs are in school, they have a tendency to be greatly stressed. It can be difficult for them to be comfortable within the school environment because of their attempt to connect and build relationships with other students, along with writing, listening, and following directions in the classroom setting. With reflexology, the stress of special needs children will be reduced, which will then have. The article then shows the effects of reflexology and the great results that comes from practicing this method.

Moreover, it is interesting how the behavior of special needs kids is not the same in the school setting compared to when they are at home. Quite often special needs kids are able to “hold it together” in school and then “lose it” when they are safe at home with mom Elite Learning. The pressure to be accepted and conform to society’s ways can be difficult for special needs kids, which will refrain them from wanting to fully express themselves. It is great how the reflexology is a way for special needs kids to become relaxed in a gentle way. Very unique to have a technique that helps the nervous system shift to a calm state.

It is enlightened to know that the excess energy that is triggered by the fight/flight response does not have a place to go and can remain in people’s bodies, which then allows stress to intervene. This can also make digestion and elimination difficult. This is why reflexology is an effective technique to take use of because of its ability to countermand the effect of fight/flight by helping shift the automatic nervous system into a deep state of relaxation Elite Learning.

 Special needs kids should take in consideration the effectiveness of using reflexology because it will help the kids to stay sane, and it will give them the ability to enjoyably express themselves.

 Gloria Cesar

https://www.tumblr.com/blog/gloriacesar

cesargloria@ufl.edu

[gogators603-blog]

Economic Growth: Blessing and a Curse?

Two Stories from Two Very Different Worlds 

Press Release 02/22/2019

Gainesville, Fl, Feb 22nd, 2019 (Brookings Institute)

Two stories from the Brookings Institute this week tackle economic growth from both perspectives, too much and too little. Njuguna Ndung’u writes of Kenya’s struggling financial sector while the government’s tax policy stifles online transactions. The mobile banking sector in Kenya was growing steadily at 12% per year in 2012-2013, that is until the government placed a 10% tax on all online transactions. Rates have been further increased to 20% against the advice of international economic advisors. Besides harming private sector growth, the increase in rates is expected to earn the government much less tax revenue than the 10% rate. On the opposite end of the development spectrum, Mark Muro writes on the US’s struggles with a changing environment and how to shift the views of voters as global warming accelerates. Recently President Trump has reversed the comprehensive environmental impact plans created by the Obama administration, angering climate change activists. Despite the political polarization of climate change, new data shows the areas least likely to vote for climate reform will be most affected by climate change in the coming century.

 The Southeast and other conservative regions have opposed converting to environmentally friendly energy sources because of increased costs and job loss in the short run. Counterintuitively, the conservative counties that voted against climate reforms will be hurt the most by global warming. For example, the majority of Florida is expected to lose 10% to 27% of income growth to climate related deaths, damage, and decreased productivity. In line with the dichotomy between how Americans vote and how they will be affected, most of Florida votes against environmental policies. Unsurprisingly, climate change is a controversial topic on Capitol Hill, thus why no comprehensive plans, changes, or even serious talks have been done about a quickly changing environment. No matter how gloomy the political deadlock may be, Muro writes that; “the current gridlock might not be as permanent as it now seems, as many of the … selected political leaders opposed to climate policy are the most exposed to the harms of climate change.” (Muro, source). It also appears Republican thoughts on climate change are starting to soften thanks to a recent public opinion poll.

 A stable government is the key to sustainable economic growth and prosperity. Kenya’s government is a perfect example of misinformed leadership that looks for a direct solution to their problems, which in most cases does more harm than good. While growth is seen as positive, the sustainable part of ‘sustainable growth’ is the hardest to achieve and is a major problem facing America today.

 Founded in 1916, the Brookings Institute conducts research and reports on economic issues, policy changes, development, and the global economy.

Devin Downs (Tumblr: gogators603)