#TWYG

[c4ughtredhanded]

Baby, you got a lot of shit to learn...

[happywebdesign]

TWYG

[boricuacherry-blog]

The brand collaborated with Auckland-based design studio Seachange to encapsulate this rich history in a fitting name and identity, and the team, led by Partner & Creative Director Amanda Gaskin did just that. Initial workshops with the brand led Seachange to the name TWYG, "which represents the regenerative power of the product; just as a twig is symbolic of new life, TWYG products are scientifically proven to regenerate and renew skin cell turnover," Gaskin tells us.

To centre the brand, the team custom-designed the wordmark, with soft curves in the serifs that evoke the forms of roots and branches. "We wanted to create a legacy mark that would stand the test of time, while linking back to the product's natural roots," shares Gaskin. The custom typeface is quietly supported by GT Alpina and Neue Haas Grotesk used in taglines and longer copy, which are peppered with certain words and phrases set in italics, to create moments of emphasis.

A unique challenge of the project was nailing the packaging, which was informed by the idea of 'a forest of skincare.' The totemic vessels, which Gaskin says are the "hero of the brand," resemble a forest-like silhouette when grouped together. The dramatic forms of the lids, cleverly seen as concentric circles when viewed from the top, take notes from tree rings, which develop over a tree's lifetime. "The custom lids required intricate engineering to achieve their unique shapes, particularly challenging given our commitment to using recycled plastic - a material known for its difficulty in manipulation," shares Gaskin.

The monochromatic outer packaging uses a textured stock to draw the mind to tree barks, and upon unboxing, it leads to a burst of the bright orange of the vessels - a colour that's picked from the heartwood of Totara trees, and one that ensures that TWYG products always shine in your vanity shelf.

The founders of TWYG were committed to using recycled materials whenever possible. "We went through multiple rounds and iterations to get the lids just right, and landed on an interlocking solution to make sure the recycled plastic held its shape and strength." Seachange designed the vessels to be keepsakes, and to ensure that customers can reuse and cherish the packaging for a long time, the TWYG team is currently developing refills for the full range of products.

[leapinarmadillo]

i feel a little embarrassed about my gay interpretation of That's What You Get (For Being Polite) now. i think his real intentions and meaning are pretty clear in that song. However, it's fun to have different interpretations of things even if they're 'wrong,' also can i just say that the gay interpretation is quite masterful and cohesive. and even going with how i think he meant all of it, "makes him buy things for the girls" i still think he threw in to make it vaguely about romantic relationships when it really wasn't

[yorktaylor]

i fear i cannot unhear “not one of them involving- TAYLORR” every time misery business comes on these days

[dykehayleywilliams]

something's not adding up here... 🤨

OKAY HEAR ME OUT every pmore song is a Work of Art but like if you see the Mona Lisa every night for 16 years you get to the point that you want to stop seeing the Mona Lisa if it means you can see [insert the name of an obscure Leonardo da Vinci painting I don’t actually know his art that well I maybe chose a bad metaphor but yeah obscure da Vinci painting]. But the Mona Lisa is still a sick painting and you’re like Damn I love the Mona Lisa but also I really really want paramore to play Figure 8 😭😭😭

[roomwithavoid]

slowly but steadily drawing new references for my gmw characters and arranging them on a height chart! next will probably be either cent or agxi

[userparamore]

i’d rather they play twyg over mizbiz and that’s my unpopular opinion

[souvenirmp3]

rip twyg on eras tour (may 2024 - may 2024) gone but not forgotten

[c4ughtredhanded]

That's what you get when you let your heart win

[fishpondfish]

my favorite thing ever is when albums are titled not after a song title but after a lyric from a song do you know what i mean. like there's no song called "riot" on paramore's album riot but in twyg there's a lyric that goes "this heart will start a riot in me". i looove whenever that happens

[officialtayley]

I love how with TWYG off the setlist for a few shows she’s like no worries I will find another place to scream TAYLORRRRR and hence has brought back HEY TAYLOR in miz biz

back 2 our roots

[leapinarmadillo]

"he wants to be what he is not...... he wants to be so bad, he wants to be SO bad..." 😭 michael.....

[noelledeltarune]

i like to think that mimi told mr. L that he needed to get new clothes because she thought his were tacky but he didnt bring any with him and doesnt remember owning any other outfits so he just takes like machine oil from brobot and dumps it on himself and that's why his outfit is black and then green and blue again in the underwhere in spite of him probably not having the time to change outfits while dimentio was killing him with explosions or while he was drowning in the river twygs

[reiderwriter]

Tomorrow's kinktober fic might be a bit later but TWYG CH11 is going yp in the next 30 min 🥰

[dykehayleywilliams]

real ones would have done cocaine with twyg and kept her alive forever