#TWYG

[c4ughtredhanded]

Baby, you got a lot of shit to learn...

[happywebdesign]

TWYG

[boricuacherry-blog]

The brand collaborated with Auckland-based design studio Seachange to encapsulate this rich history in a fitting name and identity, and the team, led by Partner & Creative Director Amanda Gaskin did just that. Initial workshops with the brand led Seachange to the name TWYG, "which represents the regenerative power of the product; just as a twig is symbolic of new life, TWYG products are scientifically proven to regenerate and renew skin cell turnover," Gaskin tells us.

To centre the brand, the team custom-designed the wordmark, with soft curves in the serifs that evoke the forms of roots and branches. "We wanted to create a legacy mark that would stand the test of time, while linking back to the product's natural roots," shares Gaskin. The custom typeface is quietly supported by GT Alpina and Neue Haas Grotesk used in taglines and longer copy, which are peppered with certain words and phrases set in italics, to create moments of emphasis.

A unique challenge of the project was nailing the packaging, which was informed by the idea of 'a forest of skincare.' The totemic vessels, which Gaskin says are the "hero of the brand," resemble a forest-like silhouette when grouped together. The dramatic forms of the lids, cleverly seen as concentric circles when viewed from the top, take notes from tree rings, which develop over a tree's lifetime. "The custom lids required intricate engineering to achieve their unique shapes, particularly challenging given our commitment to using recycled plastic - a material known for its difficulty in manipulation," shares Gaskin.

The monochromatic outer packaging uses a textured stock to draw the mind to tree barks, and upon unboxing, it leads to a burst of the bright orange of the vessels - a colour that's picked from the heartwood of Totara trees, and one that ensures that TWYG products always shine in your vanity shelf.

The founders of TWYG were committed to using recycled materials whenever possible. "We went through multiple rounds and iterations to get the lids just right, and landed on an interlocking solution to make sure the recycled plastic held its shape and strength." Seachange designed the vessels to be keepsakes, and to ensure that customers can reuse and cherish the packaging for a long time, the TWYG team is currently developing refills for the full range of products.

[yorktaylor]

i fear i cannot unhear “not one of them involving- TAYLORR” every time misery business comes on these days

[dykehayleywilliams]

something's not adding up here... 🤨

OKAY HEAR ME OUT every pmore song is a Work of Art but like if you see the Mona Lisa every night for 16 years you get to the point that you want to stop seeing the Mona Lisa if it means you can see [insert the name of an obscure Leonardo da Vinci painting I don’t actually know his art that well I maybe chose a bad metaphor but yeah obscure da Vinci painting]. But the Mona Lisa is still a sick painting and you’re like Damn I love the Mona Lisa but also I really really want paramore to play Figure 8 😭😭😭

[leapinarmadillo]

"he wants to be what he is not...... he wants to be so bad, he wants to be SO bad..." 😭 michael.....

[roomwithavoid]

slowly but steadily drawing new references for my gmw characters and arranging them on a height chart! next will probably be either cent or agxi

[userparamore]

i’d rather they play twyg over mizbiz and that’s my unpopular opinion

[souvenirmp3]

rip twyg on eras tour (may 2024 - may 2024) gone but not forgotten

[c4ughtredhanded]

That's what you get when you let your heart win

[fishpondfish]

my favorite thing ever is when albums are titled not after a song title but after a lyric from a song do you know what i mean. like there's no song called "riot" on paramore's album riot but in twyg there's a lyric that goes "this heart will start a riot in me". i looove whenever that happens

[officialtayley]

I love how with TWYG off the setlist for a few shows she’s like no worries I will find another place to scream TAYLORRRRR and hence has brought back HEY TAYLOR in miz biz

back 2 our roots

[noelledeltarune]

omg wait my favourite thing about luigi in spm is that he canonically fell into the river twygs in the underwhere implying that after dying and while having probably the worst headache + identity crisis of his life and falling into a river full of skeletal hands he did like 20 minutes of underwater puzzles only to end up stuck behind a locked door he did not ever have the key to

[reiderwriter]

Tomorrow's kinktober fic might be a bit later but TWYG CH11 is going yp in the next 30 min 🥰

[dykehayleywilliams]

real ones would have done cocaine with twyg and kept her alive forever

[inthelandofthugalchemy]

CONFECTIONS X COLLECTIONS 2022

From the 16th to the 20th of November 2022, set in the heart of Cape Town curated by Twyg and presented by the Mount Nelson, the inaugural Confections x Collections showcased five South African fashion brands working in sustainable luxury – Thebe Magugu, Sindiso Khumalo, VIVIERS Studio, MAXHOSA AFRICA, and MMUSOMAXWELL. This curation of designers speaks to the current golden age of slow, considered South African design. Aside from their visual mastery and star appeal, their considered slow, high-quality, trans-seasonal, and ethical production makes these contemporary designers remarkable. Their collective body of work is a celebration of South African culture and heritage expressed through fashion. Take a peek into the Confections x Collections world in order of the five days – starting with Thebe Magugu and ending with MMUSOMAXWELL.